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data-wpel-link="internal">About</a></li> </ul></div> <div id="header-search-container"> <form role="search" method="get" id="searchform" action="https://www.practicalecommerce.com"><input type="text" value="" name="s" id="s" placeholder="Keyword or phrase..." /><button type="submit" id="searchsubmit" value="Search" ><i class="fa fa-search"></i></button></form> <button class="search-close"><i class="fa fa-close"></i></button> </div> </div> <div class="newsletter-signup"> <a class="sign-up-button" href="/newsletter-signup" data-wpel-link="internal"><i class="fa fa-envelope"></i> Sign Up</a> </div> </div> </div> <div class="main row"> <div class="content column col8"> <div class="breadcrumbs"> Articles by: Joe Sinkwitz </div> <div class="author-pg-box" style="border:1px solid #ccc;padding:3% 10% 3% 3%;margin-bottom:10px"> <h3>Joe Sinkwitz</h3> <div class="wmtauthorimage"> <img src="https://www.practicalecommerce.com/wp-content/uploads/userphoto/2418.jpg" alt="Joe Sinkwitz" width="100" height="138" class="photo" align="left" loading="lazy" /> </div> <p> <p>Joe Sinkwitz is founder and CEO of <a href="https://intellifluence.com" data-wpel-link="external" target="_blank" rel="external noopener noreferrer">Intellifluence</a>, an influencer marketing platform, and <a href="https://www.digitalheretix.com/" data-wpel-link="external" target="_blank" rel="external noopener noreferrer">Digital Heretix</a>, an agency. He has 20-plus years experience in search engine optimization and online communication and promotion. He holds an MBA from Arizona State University and BS in Management Information Systems from University of Arizona.</p> <p>Contact Joe via <a href="mailto:joe@intellifluence.com">email</a>, <a href="https://twitter.com/CygnusSEO" data-wpel-link="external" target="_blank" rel="external noopener noreferrer">Twitter</a>, or <a href="https://www.linkedin.com/in/jsinkwitz/" data-wpel-link="external" target="_blank" rel="external noopener noreferrer">LinkedIn</a>.</p> </p> <br clear="left"> </div> <ul class='wmtposts'> <li class="postlist"> <a href="https://www.practicalecommerce.com/influencer-marketing-part-8-analyzing-performance" class="thumb-link" aria-label="Read more about Influencer Marketing, Part 8: Analyzing Performance" data-wpel-link="internal"> <img width="300" height="200" src="https://www.practicalecommerce.com/wp-content/uploads/2021/11/Influencer-Marketing-Part-8-Analyzing-Performance-300x200.jpg" class="attachment-300x200 size-300x200 wp-post-image" alt="Image of a smartphone with the words "Influencer Marketing" on the screen" decoding="async" fetchpriority="high" srcset="https://www.practicalecommerce.com/wp-content/uploads/2021/11/Influencer-Marketing-Part-8-Analyzing-Performance-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2021/11/Influencer-Marketing-Part-8-Analyzing-Performance-150x100.jpg 150w, https://www.practicalecommerce.com/wp-content/uploads/2021/11/Influencer-Marketing-Part-8-Analyzing-Performance.jpg 360w" sizes="(max-width: 300px) 100vw, 300px" /></a> <a href="https://www.practicalecommerce.com/category/marketing/influencer" class="cat-link" data-wpel-link="internal"> Influencers & Affiliates</a> <h2><a href="https://www.practicalecommerce.com/influencer-marketing-part-8-analyzing-performance" data-wpel-link="internal">Influencer Marketing, Part 8: Analyzing Performance</a></h2> <div> <h6> November 7, 2021 • <a rel="author" title="Posts by Joe Sinkwitz" href="https://www.practicalecommerce.com/author/joe-sinkwitz" data-wpel-link="internal">Joe Sinkwitz</a> </h6> <p> You’ve made it to the end of my series on influencer marketing. To date, I've defined influencer marketing and addressed why merchants should use it. I've explained how to set goals, how to pick the right channels, and more. In this final, "Part 8" installment, I'll describe a process to analyze performance. </p> </div> </li> <li class="postlist"> <a href="https://www.practicalecommerce.com/influencer-marketing-part-7-your-first-campaign" class="thumb-link" aria-label="Read more about Influencer Marketing, Part 7: Your First Campaign" data-wpel-link="internal"> <img width="300" height="200" src="https://www.practicalecommerce.com/wp-content/uploads/2021/10/Influencer-Marketing-Part-7-Your-First-Campaign-300x200.jpg" class="attachment-300x200 size-300x200 wp-post-image" alt="Screenshot of a smartphone screen that reads "influencer marketing"" decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2021/10/Influencer-Marketing-Part-7-Your-First-Campaign-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2021/10/Influencer-Marketing-Part-7-Your-First-Campaign-150x100.jpg 150w, https://www.practicalecommerce.com/wp-content/uploads/2021/10/Influencer-Marketing-Part-7-Your-First-Campaign.jpg 360w" sizes="(max-width: 300px) 100vw, 300px" loading="lazy" /></a> <a href="https://www.practicalecommerce.com/category/marketing/influencer" class="cat-link" data-wpel-link="internal"> Influencers & Affiliates</a> <h2><a href="https://www.practicalecommerce.com/influencer-marketing-part-7-your-first-campaign" data-wpel-link="internal">Influencer Marketing, Part 7: Your First Campaign</a></h2> <div> <h6> October 13, 2021 • <a rel="author" title="Posts by Joe Sinkwitz" href="https://www.practicalecommerce.com/author/joe-sinkwitz" data-wpel-link="internal">Joe Sinkwitz</a> </h6> <p> You've hired your first influencer and have received a draft of her initial promotion, a review of your product for her social media followers. This is "Part 7" of my influencer marketing series. </p> </div> </li> <li class="postlist"> <a href="https://www.practicalecommerce.com/influencer-marketing-part-6-pitching" class="thumb-link" aria-label="Read more about Influencer Marketing Part 6: Pitching" data-wpel-link="internal"> <img width="300" height="200" src="https://www.practicalecommerce.com/wp-content/uploads/2021/09/Influencer-Marketing-Part-6-Pitching-300x200.jpg" class="attachment-300x200 size-300x200 wp-post-image" alt="Image of a smartphone screen with the words "Influencer Marketing"" decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2021/09/Influencer-Marketing-Part-6-Pitching-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2021/09/Influencer-Marketing-Part-6-Pitching-150x100.jpg 150w, https://www.practicalecommerce.com/wp-content/uploads/2021/09/Influencer-Marketing-Part-6-Pitching.jpg 360w" sizes="(max-width: 300px) 100vw, 300px" loading="lazy" /></a> <a href="https://www.practicalecommerce.com/category/marketing/influencer" class="cat-link" data-wpel-link="internal"> Influencers & Affiliates</a> <h2><a href="https://www.practicalecommerce.com/influencer-marketing-part-6-pitching" data-wpel-link="internal">Influencer Marketing Part 6: Pitching</a></h2> <div> <h6> September 15, 2021 • <a rel="author" title="Posts by Joe Sinkwitz" href="https://www.practicalecommerce.com/author/joe-sinkwitz" data-wpel-link="internal">Joe Sinkwitz</a> </h6> <p> Prospective influencers likely know little about your company or its products. They're not necessarily interested in promoting. You have to pitch them. Welcome to "Part 6" of my influencer marketing series. </p> </div> </li> <li class="postlist"> <a href="https://www.practicalecommerce.com/influencer-marketing-part-5-choosing-influencers" class="thumb-link" aria-label="Read more about Influencer Marketing, Part 5: Choosing Influencers" data-wpel-link="internal"> <img width="300" height="200" src="https://www.practicalecommerce.com/wp-content/uploads/2021/08/Influencer-Marketing-Part-5-Choosing-Influencers-300x200.jpg" class="attachment-300x200 size-300x200 wp-post-image" alt="Image of a smartphone with "Influencer Marketing" on the screen" decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2021/08/Influencer-Marketing-Part-5-Choosing-Influencers-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2021/08/Influencer-Marketing-Part-5-Choosing-Influencers-150x100.jpg 150w, https://www.practicalecommerce.com/wp-content/uploads/2021/08/Influencer-Marketing-Part-5-Choosing-Influencers.jpg 360w" sizes="(max-width: 300px) 100vw, 300px" loading="lazy" /></a> <a href="https://www.practicalecommerce.com/category/marketing/influencer" class="cat-link" data-wpel-link="internal"> Influencers & Affiliates</a> <h2><a href="https://www.practicalecommerce.com/influencer-marketing-part-5-choosing-influencers" data-wpel-link="internal">Influencer Marketing, Part 5: Choosing Influencers</a></h2> <div> <h6> August 16, 2021 • <a rel="author" title="Posts by Joe Sinkwitz" href="https://www.practicalecommerce.com/author/joe-sinkwitz" data-wpel-link="internal">Joe Sinkwitz</a> </h6> <p> Choosing an influencer is everything. The right spokesperson can yield big profits. The wrong one can bring disaster. This post is "Part 5" in my influencer marketing series. I've covered what it is, why to use it, setting goals, and picking the right channel. Now it is time to choose influencers. </p> </div> </li> <li class="postlist"> <a href="https://www.practicalecommerce.com/influencer-marketing-part-4-choosing-social-networks" class="thumb-link" aria-label="Read more about Influencer Marketing, Part 4: Choosing Social Networks" data-wpel-link="internal"> <img width="300" height="200" src="https://www.practicalecommerce.com/wp-content/uploads/2021/07/Influencer-Marketing-Part-4-Choosing-Social-Networks-300x200.jpg" class="attachment-300x200 size-300x200 wp-post-image" alt="Photo of a smartphone with "Influencer Marketing" on the screen" decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2021/07/Influencer-Marketing-Part-4-Choosing-Social-Networks-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2021/07/Influencer-Marketing-Part-4-Choosing-Social-Networks-150x100.jpg 150w, https://www.practicalecommerce.com/wp-content/uploads/2021/07/Influencer-Marketing-Part-4-Choosing-Social-Networks.jpg 360w" sizes="(max-width: 300px) 100vw, 300px" loading="lazy" /></a> <a href="https://www.practicalecommerce.com/category/marketing/influencer" class="cat-link" data-wpel-link="internal"> Influencers & Affiliates</a> <h2><a href="https://www.practicalecommerce.com/influencer-marketing-part-4-choosing-social-networks" data-wpel-link="internal">Influencer Marketing, Part 4: Choosing Social Networks</a></h2> <div> <h6> July 27, 2021 • <a rel="author" title="Posts by Joe Sinkwitz" href="https://www.practicalecommerce.com/author/joe-sinkwitz" data-wpel-link="internal">Joe Sinkwitz</a> </h6> <p> Social networks are the primary channels of influencer marketing campaigns. Knowing who you're trying to influence is the first step in choosing the network. </p> </div> </li> <li class="postlist"> <a href="https://www.practicalecommerce.com/influencer-marketing-part-3-setting-goals" class="thumb-link" aria-label="Read more about Influencer Marketing, Part 3: Setting Goals" data-wpel-link="internal"> <img width="300" height="200" src="https://www.practicalecommerce.com/wp-content/uploads/2021/06/Influencer-Marketing-Part-3-Setting-Goals-300x200.jpeg" class="attachment-300x200 size-300x200 wp-post-image" alt="Image of a smartphone screen showing the text "Influencer marketing"" decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2021/06/Influencer-Marketing-Part-3-Setting-Goals-300x200.jpeg 300w, https://www.practicalecommerce.com/wp-content/uploads/2021/06/Influencer-Marketing-Part-3-Setting-Goals-150x100.jpeg 150w, https://www.practicalecommerce.com/wp-content/uploads/2021/06/Influencer-Marketing-Part-3-Setting-Goals.jpeg 360w" sizes="(max-width: 300px) 100vw, 300px" loading="lazy" /></a> <a href="https://www.practicalecommerce.com/category/marketing/influencer" class="cat-link" data-wpel-link="internal"> Influencers & Affiliates</a> <h2><a href="https://www.practicalecommerce.com/influencer-marketing-part-3-setting-goals" data-wpel-link="internal">Influencer Marketing, Part 3: Setting Goals</a></h2> <div> <h6> June 17, 2021 • <a rel="author" title="Posts by Joe Sinkwitz" href="https://www.practicalecommerce.com/author/joe-sinkwitz" data-wpel-link="internal">Joe Sinkwitz</a> </h6> <p> Now that you know what influencer marketing is and why you as an ecommerce brand should use it, the next step is to create campaign goals before spending your hard-earned budget. The ultimate marketing goal of ecommerce brands is, presumably, acquiring profitable customers. But there are many ways to do that. </p> </div> </li> <li class="postlist"> <a href="https://www.practicalecommerce.com/influencer-marketing-part-2-why-use-it" class="thumb-link" aria-label="Read more about Influencer Marketing, Part 2: Why Use It?" data-wpel-link="internal"> <img width="300" height="200" src="https://www.practicalecommerce.com/wp-content/uploads/2021/05/Influencer-Marketing-Part-2-Why-Use-It-300x200.jpg" class="attachment-300x200 size-300x200 wp-post-image" alt="Image of a smartphone with "Influencer Marketing" text on the screen" decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2021/05/Influencer-Marketing-Part-2-Why-Use-It-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2021/05/Influencer-Marketing-Part-2-Why-Use-It-150x100.jpg 150w, https://www.practicalecommerce.com/wp-content/uploads/2021/05/Influencer-Marketing-Part-2-Why-Use-It.jpg 360w" sizes="(max-width: 300px) 100vw, 300px" loading="lazy" /></a> <a href="https://www.practicalecommerce.com/category/marketing/influencer" class="cat-link" data-wpel-link="internal"> Influencers & Affiliates</a> <h2><a href="https://www.practicalecommerce.com/influencer-marketing-part-2-why-use-it" data-wpel-link="internal">Influencer Marketing, Part 2: Why Use It?</a></h2> <div> <h6> May 24, 2021 • <a rel="author" title="Posts by Joe Sinkwitz" href="https://www.practicalecommerce.com/author/joe-sinkwitz" data-wpel-link="internal">Joe Sinkwitz</a> </h6> <p> This is the second installment in my influencer marketing series. In "Part 1," I established what influencer marketing is. In this "Part 2" post, I'll address why ecommerce businesses should consider it. </p> </div> </li> <li class="postlist"> <a href="https://www.practicalecommerce.com/influencer-marketing-101-part-1-what-is-it" class="thumb-link" aria-label="Read more about Influencer Marketing, Part 1: What Is It?" data-wpel-link="internal"> <img width="300" height="200" src="https://www.practicalecommerce.com/wp-content/uploads/2021/05/Influencer-Marketing-Part-1-What-Is-It-300x200.jpg" class="attachment-300x200 size-300x200 wp-post-image" alt="Photo of a smartphone with "Influencer Marketing" text on the screen" decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2021/05/Influencer-Marketing-Part-1-What-Is-It-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2021/05/Influencer-Marketing-Part-1-What-Is-It-150x100.jpg 150w, https://www.practicalecommerce.com/wp-content/uploads/2021/05/Influencer-Marketing-Part-1-What-Is-It.jpg 360w" sizes="(max-width: 300px) 100vw, 300px" loading="lazy" /></a> <a href="https://www.practicalecommerce.com/category/marketing/influencer" class="cat-link" data-wpel-link="internal"> Influencers & Affiliates</a> <h2><a href="https://www.practicalecommerce.com/influencer-marketing-101-part-1-what-is-it" data-wpel-link="internal">Influencer Marketing, Part 1: What Is It?</a></h2> <div> <h6> May 9, 2021 • <a rel="author" title="Posts by Joe Sinkwitz" href="https://www.practicalecommerce.com/author/joe-sinkwitz" data-wpel-link="internal">Joe Sinkwitz</a> </h6> <p> What do Kim Kardashian, Armando Roggio, and your neighbor have in common? 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