CINXE.COM

The Changing Face of Consumer Expectation - Why Brands Need to Think Mobile-First - GPJ UK

<!doctype html> <html lang="en-GB"> <head> <meta charset="utf-8"> <meta http-equiv="x-ua-compatible" content="ie=edge"> <meta name="viewport" content="width=device-width, initial-scale=1, shrink-to-fit=no"> <meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' /> <!-- This site is optimized with the Yoast SEO plugin v21.9.1 - https://yoast.com/wordpress/plugins/seo/ --> <title>The Changing Face of Consumer Expectation - Why Brands Need to Think Mobile-First - GPJ UK</title> <meta name="description" content="Mobile has transformed consumer expectations of brands. Which is why George P Johnson always thinks &#039;mobile first&#039;" /> <link rel="canonical" href="https://www.gpj.co.uk/2019/12/02/the-changing-face-of-consumer-expectation-why-brands-need-to-think-mobile-first/" /> <meta property="og:locale" content="en_GB" /> <meta property="og:type" content="article" /> <meta property="og:title" content="The Changing Face of Consumer Expectation - Why Brands Need to Think Mobile-First - GPJ UK" /> <meta property="og:description" content="Mobile has transformed consumer expectations of brands. Which is why George P Johnson always thinks &#039;mobile first&#039;" /> <meta property="og:url" content="https://www.gpj.co.uk/2019/12/02/the-changing-face-of-consumer-expectation-why-brands-need-to-think-mobile-first/" /> <meta property="og:site_name" content="GPJ UK" /> <meta property="article:published_time" content="2019-12-02T14:03:10+00:00" /> <meta property="article:modified_time" content="2022-09-28T15:44:07+00:00" /> <meta property="og:image" content="https://i5.swiftpic.io/gpj/LRdfxuc/tbLtnoPrQHbypGerfUOlu5Y0IQZGeR6RL90=/format:jpg;cover:1200,630/https://www.gpj.com/wp-content/uploads/sites/8/2019/12/Power-of-Mobile-panel.png" /> <meta property="og:image:width" content="1" /> <meta property="og:image:height" content="1" /> <meta property="og:image:type" content="image/png" /> <meta name="author" content="GPJ" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:label1" content="Written by" /> <meta name="twitter:data1" content="GPJ" /> <meta name="twitter:label2" content="Estimated reading time" /> <meta name="twitter:data2" content="4 minutes" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://www.gpj.co.uk/2019/12/02/the-changing-face-of-consumer-expectation-why-brands-need-to-think-mobile-first/","url":"https://www.gpj.co.uk/2019/12/02/the-changing-face-of-consumer-expectation-why-brands-need-to-think-mobile-first/","name":"The Changing Face of Consumer Expectation - Why Brands Need to Think Mobile-First - GPJ UK","isPartOf":{"@id":"https://www.gpj.co.uk/#website"},"primaryImageOfPage":{"@id":"https://www.gpj.co.uk/2019/12/02/the-changing-face-of-consumer-expectation-why-brands-need-to-think-mobile-first/#primaryimage"},"image":{"@id":"https://www.gpj.co.uk/2019/12/02/the-changing-face-of-consumer-expectation-why-brands-need-to-think-mobile-first/#primaryimage"},"thumbnailUrl":"https://www.gpj.co.uk/wp-content/uploads/sites/8/2019/12/Power-of-Mobile-panel.png","datePublished":"2019-12-02T14:03:10+00:00","dateModified":"2022-09-28T15:44:07+00:00","author":{"@id":"https://www.gpj.co.uk/#/schema/person/d999a04e99057f4b736e7f0cdfc1d6d9"},"description":"Mobile has transformed consumer expectations of brands. Which is why George P Johnson always thinks 'mobile first'","breadcrumb":{"@id":"https://www.gpj.co.uk/2019/12/02/the-changing-face-of-consumer-expectation-why-brands-need-to-think-mobile-first/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https://www.gpj.co.uk/2019/12/02/the-changing-face-of-consumer-expectation-why-brands-need-to-think-mobile-first/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https://www.gpj.co.uk/2019/12/02/the-changing-face-of-consumer-expectation-why-brands-need-to-think-mobile-first/#primaryimage","url":"https://www.gpj.co.uk/wp-content/uploads/sites/8/2019/12/Power-of-Mobile-panel.png","contentUrl":"https://www.gpj.co.uk/wp-content/uploads/sites/8/2019/12/Power-of-Mobile-panel.png"},{"@type":"BreadcrumbList","@id":"https://www.gpj.co.uk/2019/12/02/the-changing-face-of-consumer-expectation-why-brands-need-to-think-mobile-first/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://www.gpj.co.uk/"},{"@type":"ListItem","position":2,"name":"News &amp; Insights","item":"https://www.gpj.co.uk/news-insights/"},{"@type":"ListItem","position":3,"name":"The Changing Face of Consumer Expectation &#8211; Why Brands Need to Think Mobile-First"}]},{"@type":"WebSite","@id":"https://www.gpj.co.uk/#website","url":"https://www.gpj.co.uk/","name":"GPJ UK","description":"Live, Virtual &amp; Hybrid Events","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://www.gpj.co.uk/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https://www.gpj.co.uk/#/schema/person/d999a04e99057f4b736e7f0cdfc1d6d9","name":"GPJ","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https://www.gpj.co.uk/#/schema/person/image/","url":"https://secure.gravatar.com/avatar/f96516007213d196ba7c62852742087e?s=96&d=mm&r=g","contentUrl":"https://secure.gravatar.com/avatar/f96516007213d196ba7c62852742087e?s=96&d=mm&r=g","caption":"GPJ"},"url":"https://www.gpj.co.uk/author/gpj/"}]}</script> <!-- / Yoast SEO plugin. --> <link rel='dns-prefetch' href='//www.google.com' /> <script type="text/javascript"> /* <![CDATA[ */ window._wpemojiSettings = {"baseUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/72x72\/","ext":".png","svgUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/","svgExt":".svg","source":{"concatemoji":"https:\/\/www.gpj.co.uk\/wp-includes\/js\/wp-emoji-release.min.js?ver=6.6.1"}}; /*! This file is auto-generated */ !function(i,n){var o,s,e;function c(e){try{var t={supportTests:e,timestamp:(new Date).valueOf()};sessionStorage.setItem(o,JSON.stringify(t))}catch(e){}}function p(e,t,n){e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(t,0,0);var t=new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data),r=(e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(n,0,0),new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data));return t.every(function(e,t){return e===r[t]})}function u(e,t,n){switch(t){case"flag":return n(e,"\ud83c\udff3\ufe0f\u200d\u26a7\ufe0f","\ud83c\udff3\ufe0f\u200b\u26a7\ufe0f")?!1:!n(e,"\ud83c\uddfa\ud83c\uddf3","\ud83c\uddfa\u200b\ud83c\uddf3")&&!n(e,"\ud83c\udff4\udb40\udc67\udb40\udc62\udb40\udc65\udb40\udc6e\udb40\udc67\udb40\udc7f","\ud83c\udff4\u200b\udb40\udc67\u200b\udb40\udc62\u200b\udb40\udc65\u200b\udb40\udc6e\u200b\udb40\udc67\u200b\udb40\udc7f");case"emoji":return!n(e,"\ud83d\udc26\u200d\u2b1b","\ud83d\udc26\u200b\u2b1b")}return!1}function f(e,t,n){var r="undefined"!=typeof WorkerGlobalScope&&self instanceof WorkerGlobalScope?new OffscreenCanvas(300,150):i.createElement("canvas"),a=r.getContext("2d",{willReadFrequently:!0}),o=(a.textBaseline="top",a.font="600 32px Arial",{});return e.forEach(function(e){o[e]=t(a,e,n)}),o}function t(e){var t=i.createElement("script");t.src=e,t.defer=!0,i.head.appendChild(t)}"undefined"!=typeof Promise&&(o="wpEmojiSettingsSupports",s=["flag","emoji"],n.supports={everything:!0,everythingExceptFlag:!0},e=new Promise(function(e){i.addEventListener("DOMContentLoaded",e,{once:!0})}),new Promise(function(t){var n=function(){try{var e=JSON.parse(sessionStorage.getItem(o));if("object"==typeof e&&"number"==typeof e.timestamp&&(new Date).valueOf()<e.timestamp+604800&&"object"==typeof e.supportTests)return e.supportTests}catch(e){}return null}();if(!n){if("undefined"!=typeof Worker&&"undefined"!=typeof OffscreenCanvas&&"undefined"!=typeof URL&&URL.createObjectURL&&"undefined"!=typeof Blob)try{var e="postMessage("+f.toString()+"("+[JSON.stringify(s),u.toString(),p.toString()].join(",")+"));",r=new Blob([e],{type:"text/javascript"}),a=new Worker(URL.createObjectURL(r),{name:"wpTestEmojiSupports"});return void(a.onmessage=function(e){c(n=e.data),a.terminate(),t(n)})}catch(e){}c(n=f(s,u,p))}t(n)}).then(function(e){for(var t in e)n.supports[t]=e[t],n.supports.everything=n.supports.everything&&n.supports[t],"flag"!==t&&(n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&n.supports[t]);n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&!n.supports.flag,n.DOMReady=!1,n.readyCallback=function(){n.DOMReady=!0}}).then(function(){return e}).then(function(){var e;n.supports.everything||(n.readyCallback(),(e=n.source||{}).concatemoji?t(e.concatemoji):e.wpemoji&&e.twemoji&&(t(e.twemoji),t(e.wpemoji)))}))}((window,document),window._wpemojiSettings); /* ]]> */ </script> <style id='wp-emoji-styles-inline-css' type='text/css'> img.wp-smiley, img.emoji { display: inline !important; border: none !important; box-shadow: none !important; height: 1em !important; width: 1em !important; margin: 0 0.07em !important; vertical-align: -0.1em !important; background: none !important; padding: 0 !important; } </style> <link rel='stylesheet' id='wp-block-library-css' href='https://www.gpj.co.uk/wp-includes/css/dist/block-library/style.min.css?ver=6.6.1' type='text/css' media='all' /> <style id='classic-theme-styles-inline-css' type='text/css'> /*! This file is auto-generated */ .wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none} </style> <style id='global-styles-inline-css' type='text/css'> :root{--wp--preset--aspect-ratio--square: 1;--wp--preset--aspect-ratio--4-3: 4/3;--wp--preset--aspect-ratio--3-4: 3/4;--wp--preset--aspect-ratio--3-2: 3/2;--wp--preset--aspect-ratio--2-3: 2/3;--wp--preset--aspect-ratio--16-9: 16/9;--wp--preset--aspect-ratio--9-16: 9/16;--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--color--secondary: #68f5b2;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}body .is-layout-flex{display: flex;}.is-layout-flex{flex-wrap: wrap;align-items: center;}.is-layout-flex > :is(*, div){margin: 0;}body .is-layout-grid{display: grid;}.is-layout-grid > :is(*, div){margin: 0;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;} :where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;} :where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;} :root :where(.wp-block-pullquote){font-size: 1.5em;line-height: 1.6;} </style> <link rel='stylesheet' id='cookie-law-info-css' href='https://www.gpj.co.uk/wp-content/plugins/webtoffee-gdpr-cookie-consent/public/css/cookie-law-info-public.css?ver=2.3.7' type='text/css' media='all' /> <link rel='stylesheet' id='cookie-law-info-gdpr-css' href='https://www.gpj.co.uk/wp-content/plugins/webtoffee-gdpr-cookie-consent/public/css/cookie-law-info-gdpr.css?ver=2.3.7' type='text/css' media='all' /> <style id='cookie-law-info-gdpr-inline-css' type='text/css'> .cli-modal-content, .cli-tab-content { background-color: #ffffff; }.cli-privacy-content-text, .cli-modal .cli-modal-dialog, .cli-tab-container p, a.cli-privacy-readmore { color: #000000; }.cli-tab-header { background-color: #f2f2f2; }.cli-tab-header, .cli-tab-header a.cli-nav-link,span.cli-necessary-caption,.cli-switch .cli-slider:after { color: #000000; }.cli-switch .cli-slider:before { background-color: #ffffff; }.cli-switch input:checked + .cli-slider:before { background-color: #ffffff; }.cli-switch .cli-slider { background-color: #e3e1e8; }.cli-switch input:checked + .cli-slider { background-color: #28a745; }.cli-modal-close svg { fill: #000000; }.cli-tab-footer .wt-cli-privacy-accept-all-btn { background-color: #00acad; color: #ffffff}.cli-tab-footer .wt-cli-privacy-accept-btn { background-color: #00acad; color: #ffffff}.cli-tab-header a:before{ border-right: 1px solid #000000; border-bottom: 1px solid #000000; } </style> <link rel='stylesheet' id='google/font-css' href='https://www.gpj.co.uk/wp-content/uploads/sites/8/fonts/d670e01c526220cdfc4f6ef9398908ef/font.css?v=1731942768' type='text/css' media='all' /> <link rel='stylesheet' id='sage/main.css-css' href='https://www.gpj.co.uk/wp-content/themes/main/dist/styles/main_49581ccf39f454fbcc43.css' type='text/css' media='all' /> <script type="text/javascript" src="https://www.gpj.co.uk/wp-includes/js/jquery/jquery.min.js?ver=3.7.1" id="jquery-core-js"></script> <script type="text/javascript" src="https://www.gpj.co.uk/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.1" id="jquery-migrate-js"></script> <script type="text/javascript" id="cookie-law-info-js-extra"> /* <![CDATA[ */ var Cli_Data = {"nn_cookie_ids":["leadforensics","ga"],"non_necessary_cookies":{"analytics":["leadforensics","ga"]},"cookielist":{"necessary":{"id":57,"status":true,"priority":0,"title":"Necessary","strict":true,"default_state":false,"ccpa_optout":false,"loadonstart":false},"analytics":{"id":60,"status":true,"priority":3,"title":"Analytics","strict":false,"default_state":false,"ccpa_optout":false,"loadonstart":false}},"ajax_url":"https:\/\/www.gpj.co.uk\/wp-admin\/admin-ajax.php","current_lang":"en","security":"967970ca3c","eu_countries":["GB"],"geoIP":"disabled","use_custom_geolocation_api":"","custom_geolocation_api":"https:\/\/geoip.cookieyes.com\/geoip\/checker\/result.php","consentVersion":"1","strictlyEnabled":["necessary","obligatoire"],"cookieDomain":"","privacy_length":"250","ccpaEnabled":"","ccpaRegionBased":"","ccpaBarEnabled":"","ccpaType":"gdpr","triggerDomRefresh":"","secure_cookies":""}; var log_object = {"ajax_url":"https:\/\/www.gpj.co.uk\/wp-admin\/admin-ajax.php"}; /* ]]> */ </script> <script type="text/javascript" src="https://www.gpj.co.uk/wp-content/plugins/webtoffee-gdpr-cookie-consent/public/js/cookie-law-info-public.js?ver=2.3.7" id="cookie-law-info-js"></script> <link rel="https://api.w.org/" href="https://www.gpj.co.uk/wp-json/" /><link rel="alternate" title="JSON" type="application/json" href="https://www.gpj.co.uk/wp-json/wp/v2/posts/23372" /><link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://www.gpj.co.uk/xmlrpc.php?rsd" /> <link rel='shortlink' href='https://www.gpj.co.uk/?p=23372' /> <link rel="alternate" title="oEmbed (JSON)" type="application/json+oembed" href="https://www.gpj.co.uk/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.gpj.co.uk%2F2019%2F12%2F02%2Fthe-changing-face-of-consumer-expectation-why-brands-need-to-think-mobile-first%2F" /> <link rel="alternate" title="oEmbed (XML)" type="text/xml+oembed" href="https://www.gpj.co.uk/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.gpj.co.uk%2F2019%2F12%2F02%2Fthe-changing-face-of-consumer-expectation-why-brands-need-to-think-mobile-first%2F&#038;format=xml" /> <!-- Google tag (gtag.js) --> <script type="text/plain" data-cli-class="cli-blocker-script" data-cli-category="analytics" data-cli-script-type="analytics" data-cli-block="true" data-cli-block-if-ccpa-optout="false" data-cli-element-position="head" async src="https://www.googletagmanager.com/gtag/js?id=G-68BYWS0B7C"></script> <script type="text/plain" data-cli-class="cli-blocker-script" data-cli-category="analytics" data-cli-script-type="analytics" data-cli-block="true" data-cli-block-if-ccpa-optout="false" data-cli-element-position="head"> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-68BYWS0B7C'); </script><link rel="alternate" href="https://www.gpj.co.uk/2019/12/02/the-changing-face-of-consumer-expectation-why-brands-need-to-think-mobile-first/" hreflang="en-GB" /> <link rel="icon" href="https://www.gpj.co.uk/wp-content/uploads/sites/8/2022/07/cropped-icon-32x32.png" sizes="32x32" /> <link rel="icon" href="https://www.gpj.co.uk/wp-content/uploads/sites/8/2022/07/cropped-icon-192x192.png" sizes="192x192" /> <link rel="apple-touch-icon" href="https://www.gpj.co.uk/wp-content/uploads/sites/8/2022/07/cropped-icon-180x180.png" /> <meta name="msapplication-TileImage" content="https://www.gpj.co.uk/wp-content/uploads/sites/8/2022/07/cropped-icon-270x270.png" /> </head> <body class="post-template-default single single-post postid-23372 single-format-standard the-changing-face-of-consumer-expectation-why-brands-need-to-think-mobile-first gpj-v5-theme app-data index-data singular-data single-data single-post-data single-post-the-changing-face-of-consumer-expectation-why-brands-need-to-think-mobile-first-data"> <header class="banner navbar navbar-dark navbar-expand-lg bg-black"> <div class="container-fluid mx-3"> <button class="navbar-toggler me-3" type="button" data-bs-toggle="collapse" data-bs-target="#navbarNavDropdown" aria-controls="navbarNavDropdown" aria-expanded="false" aria-label="Toggle navigation"> <span class="navbar-toggler-icon"></span> </button> <a class="navbar-brand mx-auto mx-lg-0" href="https://www.gpj.co.uk/"> <img src="https://www.gpj.co.uk/wp-content/themes/main/dist/images/logo-white_bd68dd36cfd4aca51e8e.svg" alt="GPJ Logo" height="43"> </a> <ul class="navbar-nav"> <li class="nav-item dropdown"> <a class="nav-link dropdown-toggle" href="#" id="navbarDropdownMenuLink" role="button" data-bs-toggle="dropdown" aria-expanded="false"> <button class="country-select-button btn p-0" type="button"> <span class="d-md-none country-code">GB</span> <span class="d-none d-md-block flag-icon flag-icon-gb flag-icon-squared rounded-circle"> <span class="visually-hidden">Select Country</span> </span> </button> </a> <ul class="dropdown-menu dropdown-menu-end dropdown-menu-dark" aria-labelledby="navbarDropdownMenuLink"> <li> <a class="dropdown-item d-flex align-items-center " href="https://www.gpj.com/2019/12/02/the-changing-face-of-consumer-expectation-why-brands-need-to-think-mobile-first/?from_lang=8"> <span class="flag-icon flag-icon-us flag-icon-squared rounded-circle me-2"></span> USA </a> </li> <li> <a class="dropdown-item d-flex align-items-center " href="https://www.gpj.co.jp/2019/12/02/the-changing-face-of-consumer-expectation-why-brands-need-to-think-mobile-first/?from_lang=8"> <span class="flag-icon flag-icon-ja flag-icon-squared rounded-circle me-2"></span> Japan </a> </li> <li> <a class="dropdown-item d-flex align-items-center " href="https://www.gpj.com.au/2019/12/02/the-changing-face-of-consumer-expectation-why-brands-need-to-think-mobile-first/?from_lang=8"> <span class="flag-icon flag-icon-au flag-icon-squared rounded-circle me-2"></span> ANZ </a> </li> <li> <a class="dropdown-item d-flex align-items-center " href="https://www.gpjco.cn/2019/12/02/the-changing-face-of-consumer-expectation-why-brands-need-to-think-mobile-first/?from_lang=8"> <span class="flag-icon flag-icon-cn flag-icon-squared rounded-circle me-2"></span> Greater China </a> </li> <li> <a class="dropdown-item d-flex align-items-center " href="https://gpj.de/2019/12/02/the-changing-face-of-consumer-expectation-why-brands-need-to-think-mobile-first/?from_lang=8"> <span class="flag-icon flag-icon-de flag-icon-squared rounded-circle me-2"></span> Germany </a> </li> <li> <a class="dropdown-item d-flex align-items-center " href="https://www.gpjindia.com/2019/12/02/the-changing-face-of-consumer-expectation-why-brands-need-to-think-mobile-first/?from_lang=8"> <span class="flag-icon flag-icon-in flag-icon-squared rounded-circle me-2"></span> India </a> </li> <li> <a class="dropdown-item d-flex align-items-center " href="https://br.gpj.com/2019/12/02/the-changing-face-of-consumer-expectation-why-brands-need-to-think-mobile-first/?from_lang=8"> <span class="flag-icon flag-icon-br flag-icon-squared rounded-circle me-2"></span> Brazil </a> </li> <li> <a class="dropdown-item d-flex align-items-center fw-bolder " href="https://www.gpj.co.uk/2019/12/02/the-changing-face-of-consumer-expectation-why-brands-need-to-think-mobile-first/?from_lang=8"> <span class="flag-icon flag-icon-gb flag-icon-squared rounded-circle me-2"></span> UK </a> </li> <li> <a class="dropdown-item d-flex align-items-center " href="https://kor.gpj.com/2019/12/02/the-changing-face-of-consumer-expectation-why-brands-need-to-think-mobile-first/?from_lang=8"> <span class="flag-icon flag-icon-kr flag-icon-squared rounded-circle me-2"></span> South Korea </a> </li> <li> <a class="dropdown-item d-flex align-items-center " href="https://sg.gpj.com/2019/12/02/the-changing-face-of-consumer-expectation-why-brands-need-to-think-mobile-first/?from_lang=8"> <span class="flag-icon flag-icon-sg flag-icon-squared rounded-circle me-2"></span> Singapore </a> </li> <li> <a class="dropdown-item d-flex align-items-center " href="https://ae.gpj.com/2019/12/02/the-changing-face-of-consumer-expectation-why-brands-need-to-think-mobile-first/?from_lang=8"> <span class="flag-icon flag-icon-ae flag-icon-squared rounded-circle me-2"></span> Dubai </a> </li> </ul> </li> </ul> <div class="collapse navbar-collapse" id="navbarNavDropdown"> <nav class="nav-primary mx-auto"> <div class="menu-primary-container"><ul id="menu-primary" class="nav flex-column flex-lg-row"><li id="menu-item-46150" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-46150"><a href="https://www.gpj.co.uk/what-weve-done/">Work</a></li> <li id="menu-item-46151" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-46151"><a href="https://www.gpj.co.uk/what-we-do/">Services</a></li> <li id="menu-item-46152" class="menu-item menu-item-type-post_type menu-item-object-page current_page_parent menu-item-46152"><a href="https://www.gpj.co.uk/news-insights/">News &amp; Insights</a></li> <li id="menu-item-46154" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-46154"><a href="https://www.gpj.co.uk/who-we-are/">About</a></li> <li id="menu-item-46153" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-46153"><a href="https://www.gpj.co.uk/contact/">Contact</a></li> </ul></div> </nav> </div> </div> </header> <div class="wrap" role="document"> <div class="content"> <main class="main"> <article class="post-23372 post type-post status-publish format-standard has-post-thumbnail hentry category-news-and-insights"> <header class="hero"> <div class="carousel slide carousel-fade" data-bs-ride="carousel" data-bs-pause="false"> <div class="carousel-inner"> <div class="fittext"> <div> <h1>The Changing Face of Consumer Expectation &#8211; Why Brands Need to Think Mobile-First</h1> </div> </div> <div class="carousel-item active"> <img src="https://i5.swiftpic.io/gpj/yGsPtiMzqQQ5nQJp21uvg+MXQiAHlVSxZxxfqVY1ycE=/format:jpg;cover:1440,621/https://www.gpj.com/wp-content/uploads/sites/8/2019/12/Power-of-Mobile-panel.png" class="d-block w-100" alt="" srcset="https://i7.swiftpic.io/gpj/NIlHFIMYSc7cEgc7avJEL+jj5HNCD/Aq/TV9G1dZ/z4=/format:jpg;cover:1920,828/https://www.gpj.com/wp-content/uploads/sites/8/2019/12/Power-of-Mobile-panel.png 1920w, https://i5.swiftpic.io/gpj/yGsPtiMzqQQ5nQJp21uvg+MXQiAHlVSxZxxfqVY1ycE=/format:jpg;cover:1440,621/https://www.gpj.com/wp-content/uploads/sites/8/2019/12/Power-of-Mobile-panel.png 1440w, https://i5.swiftpic.io/gpj/Ci5et59hR6dD8hr8V0M6lECe5KHuMlJ0wTOYDSz3+nc=/format:jpg;cover:640,276/https://www.gpj.com/wp-content/uploads/sites/8/2019/12/Power-of-Mobile-panel.png 640w" sizes="100vw"> </div> </div> </div> </header> <div class="entry-content container content-wrapper"> <p><span style="font-weight: 400;">Nearly all brands have the power to fundamentally transform their profitability and enhance their reputation among consumers through smarter investment in mobile. </span></p> <p><span style="font-weight: 400;">That’s because mobile technology is not just becoming more advanced, it has also become an increasingly integral part of consumers’ lives. Mobile is a habit creator, often seamlessly facilitating new interactions in ways that consumers don’t even recognise, until one day expectations and behaviours have been entirely reset. </span></p> <p><span style="font-weight: 400;">As a result, mobile has transformed consumer expectations of brands. It’s something that we, at </span><span style="font-weight: 400;">George P. Johnson</span><span style="font-weight: 400;"> Experience Marketing, are increasingly conscious of when delivering client work, which is why we wanted to explore the trend at a deeper level. Our research into the power of mobile found 93% of C-Suite executives believe mobile-first businesses, like Uber and Amazon, have changed customer expectations. The convenience they offer is causing consumers to look for the same levels of service and functionality from more traditional businesses, who are frequently struggling to match these expectations. </span></p> <p><span style="font-weight: 400;">These businesses need to innovate, and mobile has a crucial role to play. As with any tech, successful mobile adoption of all types requires a test and learn approach in order to effectively innovate. Live, face-to-face environments provide the ideal setting. We know via our own insight gathering that understanding consumer needs, then testing in smaller groups to gain feedback in the live environment, before moving onto prototyping, is an approach brands are increasingly advocating. </span></p> <p><b>Great app-spectations</b></p> <p><span style="font-weight: 400;">Ever-evolving technology and the introduction of an ‘there’s an app for that’ culture have changed the behaviours and attitudes of people, and perhaps even more importantly in a competitive business environment, their expectations too. With consumers aware there’s always an easier, better way to do something businesses are on the backfoot. </span></p> <p><span style="font-weight: 400;">Why is this important to companies? Well, expectations are inextricably linked to consumer satisfaction. If you receive something better than you expected, you’re more likely to tell others about it. If the product or service is below your expectations, you’re much more likely to tell people how negative the experience was and warn them off. </span></p> <p><span style="font-weight: 400;">Expectation is a one-way street. It’s not so easy to go back to the way things were. As Jerry Seinfeld famously said: “I love Amazon 1- Click ordering. Because if it takes two clicks, I don&#8217;t even want it anymore”. Once you’ve comfortably ordered an Uber from the warmth of indoors with a convenient countdown, it’s hard to go back to flagging a taxi down in the wind and rain.</span></p> <p><b>Mobile has changed the way we live</b></p> <p><span style="font-weight: 400;">Whether you agree with it or not, you only need to think back to, or look at, images of audiences twenty years ago, to understand how integral mobile phones are to the way people interact with the world today. What used to be thousands of lighters held aloft in a health and safety officer’s living nightmare has now been replaced by a similar level of illumination from thousands of mobile phones swaying in unison. </span></p> <p><span style="font-weight: 400;">This example is just one of many ways in which mobile technology has transformed the way we live – how we order taxis, buy groceries, make plans and get out of plans. A slow, creeping change of behavior which you don’t really notice until your device is on the blink.</span></p> <p><span style="font-weight: 400;">Brands that fail to capitalise on this new landscape or state of play risk losing out to competitors that are quicker to create a new habit. Behaviours built on a lack of friction are hard to go back from because the software is often designed to give users mini-dopamine hits, making interaction addictive. Our research saw an overwhelming 92% of respondents saying they planned to increase spend on mobile. Many clearly view it as a competitive imperative. </span></p> <p><b>It’s not easy being easy</b></p> <p><span style="font-weight: 400;">But obviously having a best-in-market mobile experience is easier said than done. There are a number of barriers holding companies back. In our survey the state of existing IT architecture (26%), a lack of confidence in new tech (24%), and a lack of speed/ time taken to reach return on investment (21%) were all cited as challenges. One way of overcoming these barriers is to start small, in a controlled environment to test and learn, quickly and with agility.</span></p> <p><span style="font-weight: 400;">Jake Morris, Programme Lead, Mobile, Commercial Banking for RBS told us: “We’re increasingly adopting an approach that might be more associated with an agile start-up rather than a big corporate. When we launched our app, we went to 100 people, and we met probably 25% of them face-to-face.” It’s that focus on starting small and meeting people face-to-face that makes live experience a perfect test bed for innovating a brand’s mobile experience.</span></p> <p><span style="font-weight: 400;">The quicker a brand can adopt a mobile-first mindset and start testing in live environments, the faster they can create expectations of their own. </span></p> <p><em>By Matt Box, Senior Strategist at George P. Johnson and as featured in Mobile Industry Eye.</em></p> </div> <footer> <div class="pagination mb-3"> </div> </footer> </article> </main> </div> </div> <footer class="content-info"> <div class="container pt-6 pb-4"> <div class="row justify-content-between justify-content-lg-start"> <div class="col-12 col-md-auto col-lg-3"> <a class="footer-brand" href="https://www.gpj.co.uk/"> <span class="screen-reader-text">GPJ UK</span> </a> </div> <section class="widget nav_menu-2 widget_nav_menu"><h3>About Us</h3><div class="menu-about-us-container"><ul id="menu-about-us" class="menu"><li id="menu-item-46156" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-46156"><a href="https://www.gpj.co.uk/who-we-are/">About us</a></li> <li id="menu-item-46157" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-46157"><a href="https://www.gpj.co.uk/what-weve-done/">Work</a></li> <li id="menu-item-46158" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-46158"><a href="https://www.gpj.co.uk/what-we-do/">Services</a></li> <li id="menu-item-46159" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-46159"><a href="https://www.gpj.co.uk/who-we-are/">Leadership</a></li> </ul></div></section><section class="widget nav_menu-3 widget_nav_menu"><h3>Legal</h3><div class="menu-legal-container"><ul id="menu-legal" class="menu"><li id="menu-item-46160" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-46160"><a href="https://www.gpj.co.uk/privacy/">Privacy</a></li> <li id="menu-item-46161" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-46161"><a href="https://www.gpj.co.uk/uk-tax-policy/">UK Tax Policy</a></li> <li id="menu-item-46162" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-46162"><a href="https://www.gpj.co.uk/modern-slavery/">Modern Slavery</a></li> </ul></div></section><section class="widget nav_menu-4 widget_nav_menu"><h3>Contact</h3><div class="menu-contact-container"><ul id="menu-contact" class="menu"><li id="menu-item-46163" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-46163"><a href="https://www.gpj.co.uk/contact/">Contact us</a></li> <li id="menu-item-46164" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-46164"><a href="https://www.gpj.co.uk/careers/">Careers</a></li> </ul></div></section> </div> <div class="text-end mt-6 pww"> <span class="me-2">Part&nbsp;of&nbsp;the&nbsp;<a style="color: inherit;" href="https://www.project.com/">Project</a>&nbsp;network</span> <a href="https://www.project.com/"><img src="https://www.gpj.co.uk/wp-content/themes/main/dist/images/pww-logo_8f8f4a7f75eb5ecaf571.jpg" alt="Project Worldwide logo" height="46"></a> </div> <hr class="my-3"> <div class="subfooter row align-items-center g-3 flex-column-reverse flex-md-row"> <div class="col"> <small class="fw-light">Copyright ©2024 George&nbsp;P.&nbsp;Johnson. All&nbsp;rights&nbsp;reserved. <br class="d-none">A&nbsp;Project&nbsp;Worldwide Agency. <br class="d-none d-lg-block">George&nbsp;P.&nbsp;Johnson and its logo are registered trademarks of Project.</small> </div> <div class="col-auto"> <ul class="footer-social-icons list-inline"> <li class="list-inline-item"><a class="rounded-circle" href="https://www.instagram.com/gpjexplondon/"><i class="fa-brands fa-instagram"></i></a> </li> <li class="list-inline-item"><a class="rounded-circle" href="https://twitter.com/GPJExpLondon"><i class="fa-brands fa-x-twitter"></i></a> </li> <li class="list-inline-item"><a class="rounded-circle" href="https://www.linkedin.com/company/gpj-emea/"><i class="fa-brands fa-linkedin-in"></i></a> </li> <li class="list-inline-item"><a class="rounded-circle" href="https://www.youtube.com/channel/UCq-mllWpVXYHDJE4IbglZ3Q"><i class="fa-brands fa-youtube"></i></a> </li> </ul> </div> </div> </div> </footer> <script type="text/plain" data-cli-class="cli-blocker-script" data-cli-category="analytics" data-cli-script-type="analytics" data-cli-block="true" data-cli-block-if-ccpa-optout="false" data-cli-element-position="body" src="https://secure.leadforensics.com/js/26001.js"></script> <noscript><img src="https://secure.leadforensics.com/images/track/26001.png?trk_user=26001&trk_tit=jsdisabled&trk_ref=jsdisabled&trk_loc=jsdisabled" height="0" width="0" style="display:none;" alt=""></noscript><script type="text/plain" data-cli-class="cli-blocker-script" data-cli-category="analytics" data-cli-script-type="analytics" data-cli-block="true" data-cli-block-if-ccpa-optout="false" data-cli-element-position="body"> window.ga=function(){ga.q.push(arguments)};ga.q=[];ga.l=+new Date; ga('create','UA-4722717-1','auto');ga('send','pageview') </script> <script type="text/plain" data-cli-class="cli-blocker-script" data-cli-category="analytics" data-cli-script-type="analytics" data-cli-block="true" data-cli-block-if-ccpa-optout="false" data-cli-element-position="body" src="https://www.google-analytics.com/analytics.js" async defer></script><div class="wt-cli-cookie-bar-container" data-nosnippet="true"><!--googleoff: all--><div id="cookie-law-info-bar" role="dialog" aria-live="polite" aria-label="cookieconsent" aria-describedby="wt-cli-cookie-banner" data-cli-geo-loc="0" style="text-align:left; padding:15px 30px;" class="wt-cli-cookie-bar"><div class="cli-wrapper"><span id="wt-cli-cookie-banner"><div class="cli-bar-container cli-style-v2"><div class="cli-bar-message">We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies. However you may visit Cookie Settings to provide a controlled consent.</div><div class="cli-bar-btn_container"><a id="wt-cli-settings-btn" tabindex="0" role='button' style="border-bottom:1px solid; text-decoration:none; text-decoration:none;"class="wt-cli-element cli_settings_button" >Cookie settings</a><a id="wt-cli-accept-btn" tabindex="0" role='button' style="margin:5px 5px 5px 30px; border-radius:0; padding:8px 25px 8px 25px;" data-cli_action="accept" class="wt-cli-element medium cli-plugin-button cli-plugin-main-button cookie_action_close_header cli_action_button" >ACCEPT</a></div></div></span></div></div><div tabindex="0" id="cookie-law-info-again" style="display:none;"><span id="cookie_hdr_showagain">Manage consent</span></div><div class="cli-modal" id="cliSettingsPopup" role="dialog" aria-labelledby="wt-cli-privacy-title" tabindex="-1" aria-hidden="true"> <div class="cli-modal-dialog" role="document"> <div class="cli-modal-content cli-bar-popup"> <button aria-label="Close" type="button" class="cli-modal-close" id="cliModalClose"> <svg class="" viewBox="0 0 24 24"><path d="M19 6.41l-1.41-1.41-5.59 5.59-5.59-5.59-1.41 1.41 5.59 5.59-5.59 5.59 1.41 1.41 5.59-5.59 5.59 5.59 1.41-1.41-5.59-5.59z"></path><path d="M0 0h24v24h-24z" fill="none"></path></svg> <span class="wt-cli-sr-only">Close</span> </button> <div class="cli-modal-body"> <div class="wt-cli-element cli-container-fluid cli-tab-container"> <div class="cli-row"> <div class="cli-col-12 cli-align-items-stretch cli-px-0"> <div class="cli-privacy-overview"> <h4 id='wt-cli-privacy-title'>Privacy Overview</h4> <div class="cli-privacy-content"> <div class="cli-privacy-content-text">This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.</div> </div> <a id="wt-cli-privacy-readmore" tabindex="0" role="button" class="cli-privacy-readmore" data-readmore-text="Show more" data-readless-text="Show less"></a> </div> </div> <div class="cli-col-12 cli-align-items-stretch cli-px-0 cli-tab-section-container" role="tablist"> <div class="cli-tab-section"> <div class="cli-tab-header"> <a id="wt-cli-tab-link-necessary" tabindex="0" role="tab" aria-expanded="false" aria-describedby="wt-cli-tab-necessary" aria-controls="wt-cli-tab-necessary" class="cli-nav-link cli-settings-mobile" data-target="necessary" data-toggle="cli-toggle-tab"> Necessary </a> <div class="wt-cli-necessary-checkbox"> <input type="checkbox" class="cli-user-preference-checkbox" id="wt-cli-checkbox-necessary" aria-label="Necessary" data-id="checkbox-necessary" checked="checked" /> <label class="form-check-label" for="wt-cli-checkbox-necessary"> Necessary </label> </div> <span class="cli-necessary-caption"> Always Enabled </span> </div> <div class="cli-tab-content"> <div id="wt-cli-tab-necessary" tabindex="0" role="tabpanel" aria-labelledby="wt-cli-tab-link-necessary" class="cli-tab-pane cli-fade" data-id="necessary"> <div class="wt-cli-cookie-description">Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously. <table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-analytics</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-necessary</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".</td></tr></tbody></table></div> </div> </div> </div> <div class="cli-tab-section"> <div class="cli-tab-header"> <a id="wt-cli-tab-link-analytics" tabindex="0" role="tab" aria-expanded="false" aria-describedby="wt-cli-tab-analytics" aria-controls="wt-cli-tab-analytics" class="cli-nav-link cli-settings-mobile" data-target="analytics" data-toggle="cli-toggle-tab"> Analytics </a> <div class="cli-switch"> <input type="checkbox" class="cli-user-preference-checkbox" id="wt-cli-checkbox-analytics" aria-label="analytics" data-id="checkbox-analytics" role="switch" aria-controls="wt-cli-tab-link-analytics" aria-labelledby="wt-cli-tab-link-analytics" /> <label for="wt-cli-checkbox-analytics" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">analytics</span></label> </div> </div> <div class="cli-tab-content"> <div id="wt-cli-tab-analytics" tabindex="0" role="tabpanel" aria-labelledby="wt-cli-tab-link-analytics" class="cli-tab-pane cli-fade" data-id="analytics"> <div class="wt-cli-cookie-description">Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. <table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">Google Analytics</td><td class="cookielawinfo-column-3">2 years</td><td class="cookielawinfo-column-4">Used to monitor website engagement. Your IP address is anonymized.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">Lead Forensics</td><td class="cookielawinfo-column-3">10 years</td><td class="cookielawinfo-column-4">Lead Forensics is a software that reveals the identity of your anonymous website traffic and turns them into actionable leads within a business to business environment.</td></tr></tbody></table></div> </div> </div> </div> </div> </div> </div> </div> <div class="cli-modal-footer"> <div class="wt-cli-element cli-container-fluid cli-tab-container"> <div class="cli-row"> <div class="cli-col-12 cli-align-items-stretch cli-px-0"> <div class="cli-tab-footer wt-cli-privacy-overview-actions"> <a id="wt-cli-privacy-save-btn" role="button" tabindex="0" data-cli-action="accept" class="wt-cli-privacy-btn cli_setting_save_button wt-cli-privacy-accept-btn cli-btn">Save & Accept</a> </div> </div> </div> </div> </div> </div> </div> </div> <div class="cli-modal-backdrop cli-fade cli-settings-overlay"></div> <div class="cli-modal-backdrop cli-fade cli-popupbar-overlay"></div> <!--googleon: all--></div> <script type="text/javascript"> /* <![CDATA[ */ cli_cookiebar_settings='{"animate_speed_hide":"500","animate_speed_show":"500","background":"#000000","border":"#b1a6a6c2","border_on":false,"button_1_button_colour":"#61a229","button_1_button_hover":"#4e8221","button_1_link_colour":"#fff","button_1_as_button":true,"button_1_new_win":false,"button_2_button_colour":"#ffffff","button_2_button_hover":"#cccccc","button_2_link_colour":"#898888","button_2_as_button":false,"button_2_hidebar":false,"button_2_nofollow":false,"button_3_button_colour":"#61a229","button_3_button_hover":"#4e8221","button_3_link_colour":"#fff","button_3_as_button":true,"button_3_new_win":false,"button_4_button_colour":"#ffffff","button_4_button_hover":"#cccccc","button_4_link_colour":"#898888","button_4_as_button":false,"button_7_button_colour":"#61a229","button_7_button_hover":"#4e8221","button_7_link_colour":"#fff","button_7_as_button":true,"button_7_new_win":false,"font_family":"inherit","header_fix":false,"notify_animate_hide":true,"notify_animate_show":false,"notify_div_id":"#cookie-law-info-bar","notify_position_horizontal":"right","notify_position_vertical":"bottom","scroll_close":false,"scroll_close_reload":false,"accept_close_reload":false,"reject_close_reload":false,"showagain_tab":false,"showagain_background":"#fff","showagain_border":"#000","showagain_div_id":"#cookie-law-info-again","showagain_x_position":"100px","text":"#ffffff","show_once_yn":false,"show_once":"10000","logging_on":false,"as_popup":false,"popup_overlay":true,"bar_heading_text":"","cookie_bar_as":"banner","cookie_setting_popup":true,"accept_all":true,"js_script_blocker":false,"popup_showagain_position":"bottom-right","widget_position":"left","button_1_style":[["margin","5px 5px 5px 30px"],["border-radius","0"],["padding","8px 25px 8px 25px"]],"button_2_style":[],"button_3_style":[["margin","5px 5px 5px 5px"],["border-radius","0"],["padding","8px 25px 8px 25px"]],"button_4_style":[["border-bottom","1px solid"],["text-decoration","none"],["text-decoration","none"]],"button_5_style":[["float","right"],["text-decoration","none"],["color","#333"]],"button_7_style":[["margin","5px 5px 5px 30px"],["border-radius","0"],["padding","8px 25px 8px 25px"]],"accept_close_page_navigation":false}'; /* ]]> */ </script> <link rel='stylesheet' id='cookie-law-info-table-css' href='https://www.gpj.co.uk/wp-content/plugins/webtoffee-gdpr-cookie-consent/public/css/cookie-law-info-table.css?ver=2.3.7' type='text/css' media='all' /> <script type="text/javascript" src="https://www.gpj.co.uk/wp-content/plugins/page-links-to/dist/new-tab.js?ver=3.3.7" id="page-links-to-js"></script> <script type="text/javascript" id="gforms_recaptcha_recaptcha-js-extra"> /* <![CDATA[ */ var gforms_recaptcha_recaptcha_strings = {"site_key":"6LdcbpkiAAAAAO0YDWpwI2B3kO8U7Y5obQZEC1x7","ajaxurl":"https:\/\/www.gpj.co.uk\/wp-admin\/admin-ajax.php","nonce":"dbeea1f1ef"}; /* ]]> */ </script> <script type="text/javascript" src="https://www.google.com/recaptcha/api.js?render=6LdcbpkiAAAAAO0YDWpwI2B3kO8U7Y5obQZEC1x7&amp;ver=1.4.0" id="gforms_recaptcha_recaptcha-js"></script> <script type="text/javascript" id="gforms_recaptcha_recaptcha-js-after"> /* <![CDATA[ */ (function($){grecaptcha.ready(function(){$('.grecaptcha-badge').css('visibility','hidden');});})(jQuery); /* ]]> */ </script> <script type="text/javascript" src="https://www.gpj.co.uk/wp-content/themes/main/dist/scripts/main_c7bc65ee3cb6440e2a82.js" id="sage/main.js-js"></script> </body> </html>

Pages: 1 2 3 4 5 6 7 8 9 10