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cellspacing="5"> <tr> <td class="column1" valign="top"> <div class="SectionGroupSpacer1"> <table class="GROUP1BOX" cellpadding="0" cellspacing="0"> <tr> <td class="GROUP1BOX"> <div class="SectionSpacer1"> <div class="STANDARD"> <div style="padding-bottom:6px;"><p><span class="SubHeader1">Holiday Advertising Guide: December</span></p> <p>While Black Friday and Cyber Monday are famous as heavy shopping days, the heaviest day for retail holiday shopping in 2006 and 2007 has been the second Monday in December, coined “Green Monday”.<sup>1</sup> Update your ad content to take last-minute shopping into consideration, including shipping dates. Search advertisers will want to evaluate keyword purchases as cost-per-click (CPC) fluctuates in December.</p> <br/> <p><a href="/web/20081217063430/http://advertising.microsoft.com/holidayhelp">View search holiday advertising tips.</a></p> <p><a href="/web/20081217063430/http://advertising.microsoft.com/holiday-2008-smb">View cost-effective holiday advertising tips.</a></p> <a href="/web/20081217063430/http://advertising.microsoft.com/holiday-2008-premium"> <p>View premium holiday advertising tips. <br/> <br/> <img width="579" height="316" alt="2007 Holiday Clicks" src="/web/20081217063430im_/http://advertising.microsoft.com/WWImages/en-us/Advertise/holiday-clicks-chart-579x316.png" defaultalttext="2007 Holiday Clicks"/></p> </a></div> </div> </div> <div class="SectionSpacer1"> <table cellpadding="0" cellspacing="0" class="IMAGELEFT"> <tr> <th class="IMAGELEFT"><a href="/web/20081217063430/http://advertising.microsoft.com/holidayhelp" target="_top"><img class="thumbnail placeholder" src="/web/20081217063430im_/http://advertising.microsoft.com/WWImages/en-us/Advertise/december-search-tip-108x88.jpg" alt="December Suggestions for Search Holiday Advertising" title="December Suggestions for Search Holiday Advertising"></a></th> <td class="IMAGELEFT"> <h3 class="IMAGELEFT"><a href="/web/20081217063430/http://advertising.microsoft.com/holidayhelp" target="_top">December Suggestions for Search Holiday Advertising</a></h3> <div style="padding-bottom:6px;">Evaluate and tweak your holiday advertising to reach the last minute shoppers in December. Keyword cost-per-click fluctuates with the high traffic in December. You’ll want to make sure you’re getting the best reach for your budget. In addition, ad copy should be revised to mention free shipping deadlines and last-minute sales. <br/> <br/> <a href="/web/20081217063430/http://advertising.microsoft.com/holidayhelp">View search holiday advertising tip.</a> <br/></div> </td> </tr> </table> </div> <div class="SectionSpacer1"> <table cellpadding="0" cellspacing="0" class="IMAGELEFT"> <tr> <th class="IMAGELEFT"><a href="/web/20081217063430/http://advertising.microsoft.com/holiday-2008-smb" target="_top"><img class="thumbnail placeholder" src="/web/20081217063430im_/http://advertising.microsoft.com/WWImages/en-us/Advertise/december-smb-tip-108x88.jpg" alt="December Suggestions for Cost-Effective Holiday Advertising" title="December Suggestions for Cost-Effective Holiday Advertising"></a></th> <td class="IMAGELEFT"> <h3 class="IMAGELEFT"><a href="/web/20081217063430/http://advertising.microsoft.com/holiday-2008-smb" target="_top">December Suggestions for Cost-Effective Holiday Advertising</a></h3> <div style="padding-bottom:6px;">Holiday spending is in full swing. Combine display with search and email solutions to draw in the last minute shopper. Update ad copy to indicate last minute offers and free shipping dates, and review keywords to find the most effective use of your budget. <br/> <br/> <a href="/web/20081217063430/http://advertising.microsoft.com/holiday-2008-smb">View our weekly cost-effective holiday advertising tip.</a></div> </td> </tr> </table> </div> <div class="SectionSpacer1"> <table cellpadding="0" cellspacing="0" class="IMAGELEFT"> <tr> <th class="IMAGELEFT"><a href="/web/20081217063430/http://advertising.microsoft.com/holiday-2008-premium" target="_top"><img class="thumbnail placeholder" src="/web/20081217063430im_/http://advertising.microsoft.com/WWImages/en-us/Advertise/december-premium-tip-108x88.jpg" alt="December Suggestions for Premium Holiday Advertising" title="December Suggestions for Premium Holiday Advertising"></a></th> <td class="IMAGELEFT"> <h3 class="IMAGELEFT"><a href="/web/20081217063430/http://advertising.microsoft.com/holiday-2008-premium" target="_top">December Suggestions for Premium Holiday Advertising</a></h3> <div style="padding-bottom:6px;"><p>Online purchases are at their highest during the holidays, as is online traffic in general. Strategic usage of premium solutions can do more than round out holiday campaigns, they can improve brand recall year round. <br/> <br/> <a href="/web/20081217063430/http://advertising.microsoft.com/holiday-2008-premium">View premium holiday advertising tip.</a> </p> <br/> <p><span class="Footnote">1. Jupiter Research, May 2008, Holiday 2007 Postmortem; Comscore.</span></p></div> </td> </tr> </table> </div> </td> </tr> </table> </div> <div class="PrintEmailAndDocumentVersion noprint"> <table cellpadding="0" cellspacing="0" border="0"> <tr> <td nowrap="true"><a href="#" onclick="try{s.linkTrackVars='eVar8,events,products';s.linkTrackEvents='event8';s.events='event8';s.eVar8='Print';s.products='Content Saved Type;Print';s.tl(this,'o','Print');}catch(e){;}printPage();return false;"><img border="0" src="/web/20081217063430im_/http://advertising.microsoft.com/img/icon_print.gif" alt="Print"></a></td> <td nowrap="true"><a href="#" onclick="try{s.linkTrackVars='eVar8,events,products';s.linkTrackEvents='event8';s.events='event8';s.eVar8='Print';s.products='Content Saved Type;Print';s.tl(this,'o','Print');}catch(e){;}printPage();return false;">Print</a></td> <td nowrap="true"><span class="LinkDividerPipe">|</span></td> <td nowrap="true"><a href="#" onclick="try{s.linkTrackVars='eVar8,events,products';s.linkTrackEvents='event8';s.events='event8';s.eVar8='E-mail';s.products='Content Saved Type;E-mail';s.tl(this,'o','E-mail');}catch(e){;}emailPage();return false;"><img border="0" src="/web/20081217063430im_/http://advertising.microsoft.com/img/icon_email.gif" alt="E-mail"></a></td> <td nowrap="true"><a href="#" onclick="try{s.linkTrackVars='eVar8,events,products';s.linkTrackEvents='event8';s.events='event8';s.eVar8='E-mail';s.products='Content Saved Type;E-mail';s.tl(this,'o','E-mail');}catch(e){;}emailPage();return false;">E-mail</a></td> </tr> </table> </div><img src="/web/20081217063430im_/http://advertising.microsoft.com/img/spacer.gif" class="spacer" alt=""></td> </tr> </table> </td> </tr> </table> <div style="display:none;"><script language="javascript" type="text/javascript"></script><script language="JavaScript" type="text/javascript" src="/web/20081217063430js_/http://advertising.microsoft.com/includes/s_code.aspx"></script><script language="JavaScript" type="text/javascript"> var s_prop1="Advertise"; 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