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} else { console.error('Request failed', data); } }) .catch(error => console.error('Error:', error)); } </script> </header> <hr class="a11y" /> <nav class="clearfix inner" id="trendingNav"> <ul> <li class="trendingNavTitle">Trending:</li> <li class="cms " data-cy="topheaderLink"> <a href="https://www.campaignlive.com/article/1908802" title="Campaign Cup" >Campaign Cup</a> </li> <li class="cms " data-cy="topheaderLink"> <a href="https://www.campaignlive.com/article/introducing-campaign-red-new-advertising-intelligence-platform/1887213" title="Campaign Red" >Campaign Red</a> </li> <li class="cms " data-cy="topheaderLink"> <a href="https://www.aoyawardsus.com/" title="Agency of the Year" >Agency of the Year</a> </li> <li class="cms " data-cy="topheaderLink"> <a href="https://www.campaignlive.com/article/2024-campaign-us-cmo-50/1888106" title="CMO 50" >CMO 50</a> </li> <li class="cms " data-cy="topheaderLink"> <a href="https://www.campaignlive.com/subscribe/the-knowledge" title="Knowledge" >Knowledge</a> </li> </ul> </nav> <section id="main" role="main"> <div id="gridTop" class="grid1 gridFull"> <div class="zone">  <section class="articleModule withMedia topFeatureUK genericModule clearfix"> <div class="topFeatureLeft"> <div class="storyContent"> <div class="mediaWrapper"> <figure class="media"> <a href="/article/publicis-scoops-coca-cola-media-north-america/1910207" title="Coca-Cola sign"><img alt="Coca-Cola sign" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/680/cached.offlinehbpl.hbpl.co.uk/news/OMC/coca-cola.jpg" /></a> </figure> </div> <div class="contentWrapper"> <div class="author byline"> <a href="/author/5437/Lucy-Shelley" title="Lucy Shelley" >Lucy Shelley</a> <em>Added 2 hours ago</em> </div> <h3> <a href="/article/publicis-scoops-coca-cola-media-north-america/1910207" data-url="https://www.campaignlive.com/article/publicis-scoops-coca-cola-media-north-america/1910207" data-id="1910207" title="Publicis scoops Coca-Cola media in North America">Publicis scoops Coca-Cola media in North America</a> </h3> <p>WPP has lost the account after a closed review.</p> </div> </div> </div> <div class="topFeatureRightUK mediaLeft"> <div class="storyContent"> <div class="mediaWrapper"> <figure class="media"> <a href="/article/does-elf-stand-empowering-legendary-females/1910126" title="A group of female astronauts pose at the U.N.’s General Assembly Hall"><img alt="A group of female astronauts pose at the U.N.’s General Assembly Hall" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/680/cached.offlinehbpl.hbpl.co.uk/news/SUC/elf-uplift-women-stem-UWP-CUS.jpg" /></a> </figure> </div> <div class="contentWrapper"> <div class="author byline"> <a href="/author/5438/Julia-Walker" title="Julia Walker" >Julia Walker</a> <em>Added 20 hours ago</em> </div> <h3> <a href="/article/does-elf-stand-empowering-legendary-females/1910126" data-url="https://www.campaignlive.com/article/does-elf-stand-empowering-legendary-females/1910126" data-id="1910126" title="Does E.l.f. stand for ‘empowering legendary females’?">Does E.l.f. stand for ‘empowering legendary females’?</a> </h3> <p>The “eyes, lips, face” beauty brand’s marketing is highlighting trailblazing women in space and sports as it navigates complex demands from young customers.</p> </div> </div> <div class="storyContent"> <div class="mediaWrapper"> <figure class="media"> <a href="/article/campaign-cup-first-round-games-1-8-vote/1909000" title="Campaign Cup"><img alt="Campaign Cup" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/680/cached.offlinehbpl.hbpl.co.uk/news/SUC/cc1_8.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/campaign-cup-first-round-games-1-8-vote/1909000" data-url="https://www.campaignlive.com/article/campaign-cup-first-round-games-1-8-vote/1909000" data-id="1909000" title="Campaign Cup, first round (games 1-8): vote now">Campaign Cup, first round (games 1-8): vote now</a> </h3> <p>Who will win the inaugural USA Campaign Cup? Only you can decide, so cast your vote for games 1-8 in the first round</p> </div> </div> <div class="storyContent"> <div class="mediaWrapper"> <figure class="media"> <a href="/article/campaign-cup-first-round-games-9-16-vote/1909001" title="Campaign Cup"><img alt="Campaign Cup" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/680/cached.offlinehbpl.hbpl.co.uk/news/SUC/cc9_16.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/campaign-cup-first-round-games-9-16-vote/1909001" data-url="https://www.campaignlive.com/article/campaign-cup-first-round-games-9-16-vote/1909001" data-id="1909001" title="Campaign Cup, first round (games 9-16): vote now">Campaign Cup, first round (games 9-16): vote now</a> </h3> <p>Who will win the inaugural USA Campaign Cup? Only you can decide, so cast your vote for games 9-16 in the first round</p> </div> </div> </div> <div class="articleRows"> <div class="storyContent"> <div class="mediaWrapper"> <figure class="media"> <a href="/article/latest-sandy-hook-promise-ad-tells-twisted-fate-teddy-bears-today/1909573" title="Teddy bear in a black cardboard box"><img alt="Teddy bear in a black cardboard box" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/680/cached.offlinehbpl.hbpl.co.uk/news/SUC/Sandy-Hook-Memorial-Bear-UWP-CUS.jpg" /></a> </figure> </div> <div class="contentWrapper"> <div class="author byline"> <a href="/author/5544/Luz-Corona" title="Luz Corona" >Luz Corona</a> <em>March 10, 2025</em> </div> <h3> <a href="/article/latest-sandy-hook-promise-ad-tells-twisted-fate-teddy-bears-today/1909573" data-url="https://www.campaignlive.com/article/latest-sandy-hook-promise-ad-tells-twisted-fate-teddy-bears-today/1909573" data-id="1909573" title="Latest Sandy Hook Promise ad tells the twisted fate of teddy bears today">Latest Sandy Hook Promise ad tells the twisted fate of teddy bears today</a> </h3> <p>The ad, created with BBDO, has released another sobering look at gun violence in American schools. To date, SHP has stopped 18 school shootings.</p> </div> </div> <div class="storyContent"> <div class="mediaWrapper"> <figure class="media"> <a href="/article/documentary-mccann-copywriter-ilon-specht-available-streaming/1909907" title="Ilon Specht"><img alt="Ilon Specht" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/680/cached.offlinehbpl.hbpl.co.uk/news/SUC/Ilon-Specht-UWP-CUS.jpg" /></a> </figure> </div> <div class="contentWrapper"> <div class="author byline"> Eric Berger <em>Added 46 hours ago</em> </div> <h3> <a href="/article/documentary-mccann-copywriter-ilon-specht-available-streaming/1909907" data-url="https://www.campaignlive.com/article/documentary-mccann-copywriter-ilon-specht-available-streaming/1909907" data-id="1909907" title="Documentary on McCann copywriter Ilon Specht now available on streaming">Documentary on McCann copywriter Ilon Specht now available on streaming</a> </h3> <p>Specht is behind the iconic L’Oréal slogan, ‘Because I’m Worth It’ created during the ‘Mad Men’ era.</p> </div> </div> <div class="storyContent"> <div class="mediaWrapper"> <figure class="media"> <a href="/article/planters-mr-peanuts-role-congenial-every-man-the-electric-state/1909880" title="Screenshot of robotic Mr. Peanut from The Electric State"><img alt="Screenshot of robotic Mr. Peanut from The Electric State" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/680/cached.offlinehbpl.hbpl.co.uk/news/SUC/electric-state-mr-peanut-UWP-CUS.jpg" /></a> </figure> </div> <div class="contentWrapper"> <div class="author byline"> Diana Bradley <em>Added 47 hours ago</em> </div> <h3> <a href="/article/planters-mr-peanuts-role-congenial-every-man-the-electric-state/1909880" data-url="https://www.campaignlive.com/article/planters-mr-peanuts-role-congenial-every-man-the-electric-state/1909880" data-id="1909880" title="Planters on Mr. Peanut’s role as a ‘congenial every man’ in ‘The Electric State’">Planters on Mr. Peanut’s role as a ‘congenial every man’ in ‘The Electric State’</a> </h3> <p>The longtime brand mascot has a unique role in the science fiction movie.</p> </div> </div> <div class="storyContent"> <div class="mediaWrapper"> <figure class="media"> <a href="/article/campaign-cup-begins-today/1909682" title="Campaign Cup banner image"><img alt="Campaign Cup banner image" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/680/cached.offlinehbpl.hbpl.co.uk/news/SUC/Campaign-Cup-Image.jpg" /></a> </figure> </div> <div class="contentWrapper"> <div class="author byline"> <a href="/author/5545/Emma-Thumann" title="Emma Thumann" >Emma Thumann</a> <em>March 11, 2025</em> </div> <h3> <a href="/article/campaign-cup-begins-today/1909682" data-url="https://www.campaignlive.com/article/campaign-cup-begins-today/1909682" data-id="1909682" title="Campaign Cup begins today">Campaign Cup begins today</a> </h3> <p>Throughout March and April, voters can select their favorite ads from 16 different matchups to determine the best American ad of the 21st century.</p> </div> </div> <div class="storyContent"> <div class="mediaWrapper"> <figure class="media"> <a href="/article/will-2030-look-ad-industry/1909669" title="Campaign Chemistry: Campaign Convene special edition cover art"><img alt="Campaign Chemistry: Campaign Convene special edition cover art" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/680/cached.offlinehbpl.hbpl.co.uk/news/SUC/CampaignUS_CampaignChemistry_podcast_Convene_820x547__03.png" /></a> </figure> </div> <div class="contentWrapper"> <div class="author byline"> <a href="/author/5544/Luz-Corona" title="Luz Corona" >Luz Corona</a> <em>March 11, 2025</em> </div> <h3> <a href="/article/will-2030-look-ad-industry/1909669" data-url="https://www.campaignlive.com/article/will-2030-look-ad-industry/1909669" data-id="1909669" title="Campaign Chemistry with the 4As, MediaLink and Jodi AI">Campaign Chemistry with the 4As, MediaLink and Jodi AI</a> </h3> <p>Industry leaders from the 4As, MediaLink and 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data-url="https://www.campaignlive.com/article/creative-roundup-brutalist-director-helms-bloomberg-media-venetians-vibrant-new-look-citizens-trust-banks-history/1909692" data-id="1909692" title="Creative roundup: ‘Brutalist’ director helms for Bloomberg Media; The Venetian’s vibrant new look; Citizens Trust banks on history">Creative roundup: ‘Brutalist’ director helms for Bloomberg Media; The Venetian’s vibrant new look; Citizens Trust banks on history</a> </h3> <p>Powerful statements and striking creative made these marketing efforts stand out.</p> </div> </div> </div> </section> <div class="textHtmlModule"> <p><a href="http://www.campaignlive.com/campaigncup"><img src="https://cached.offlinehbpl.hbpl.co.uk/pagecreator/GMC/file_Kjg9UZhd.jpg" width="1280" height="320" alt=""></a></p> </div> </div> </div> <div id="gridMain"> <div class="zoneGrid2"> <div class="grid1"> <div class="zone">  <section class="articleModule withMedia mediaLeft genericModule headlinesWithImages gg"> <header> 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espresso martini glass for St Patrick’s Day</a> </h3> <a href='/subscribe/The-Information' class="articleKnowledgeTag articleKnowledgeTag--link">The Information</a> </div> </div> <div class="storyContent"> <figure class="media"> <img src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/300/cached.offlinehbpl.hbpl.co.uk/news/OMC/MixCollage-12-Mar-2025-11-14-AM-5321.jpg" alt="" srcset="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/300/cached.offlinehbpl.hbpl.co.uk/news/OMC/MixCollage-12-Mar-2025-11-14-AM-5321.jpg 300w, https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/460/cached.offlinehbpl.hbpl.co.uk/news/OMC/MixCollage-12-Mar-2025-11-14-AM-5321.jpg 460w, https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/750/cached.offlinehbpl.hbpl.co.uk/news/OMC/MixCollage-12-Mar-2025-11-14-AM-5321.jpg 750w, https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/500/cached.offlinehbpl.hbpl.co.uk/news/OMC/MixCollage-12-Mar-2025-11-14-AM-5321.jpg 500w, 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</div> </div> </section> <section class="articleModule collectionModule genericModule"> <header> <h2>Must Read</h2> </header> <div class="collectionModuleBox clearfix"> <div class="firstBlock"> <div class="storyContent clearfix"> <div class="mediaWrapper"> <figure class="media"> <a href="/article/campaign-us-reveals-2025-inspiring-women/1907224" title="Campaign US Inspiring Women wordmark"><img alt="Campaign US Inspiring Women wordmark" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/680/cached.offlinehbpl.hbpl.co.uk/news/SUC/CAMP-Inspiring-Women-2025.jpg" /></a> </figure> </div> <div class="contentWrapper"> <span class="author byline"> <em>February 24, 2025</em> by Campaign US Staff </span> <h3> <a href="/article/campaign-us-reveals-2025-inspiring-women/1907224" data-url="https://www.campaignlive.com/article/campaign-us-reveals-2025-inspiring-women/1907224" data-id="1907224" title="Campaign US reveals 2025 Inspiring Women">Campaign US reveals 2025 Inspiring Women</a> 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data-url="https://www.campaignlive.com/article/meet-next-generation-2023/1845560" data-id="1845560" title="Meet the Next Generation 2023">Meet the Next Generation 2023</a> </h3> </div> </div> </div> </div> </section> <div class="textHtmlModule"> <section class="articleModule withMedia mediaLeft genericModule headlinesWithImages"><header> <h2>Podcasts</h2> </header> <p><iframe height="350px" width="100%" frameborder="no" scrolling="no" seamless="" src="https://player.simplecast.com/07d81ea2-3445-488b-9a3e-3a5a08c50ae6?dark=false&show=true"></iframe></p> </section> </div> <section class="articleModule withMedia mediaLeft genericModule headlinesWithImages gg"> <header> <h2>Opinion</h2> </header> <div class="moduleContent"> <div class="storyContent"> <figure class="media"> <img src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/300/cached.offlinehbpl.hbpl.co.uk/news/SUC/family-argument-GettyImages-1875369713-CUS.jpg" alt="" 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