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} else { console.error('Request failed', data); } }) .catch(error => console.error('Error:', error)); } </script> </header> <hr class="a11y" /> <nav class="clearfix inner" id="trendingNav"> <ul> <li class="trendingNavTitle">Trending:</li> <li class="cms " data-cy="topheaderLink"> <a href="https://www.campaignlive.com/article/1908802" title="Campaign Cup" >Campaign Cup</a> </li> <li class="cms " data-cy="topheaderLink"> <a href="https://www.campaignlive.com/article/introducing-campaign-red-new-advertising-intelligence-platform/1887213" title="Campaign Red" >Campaign Red</a> </li> <li class="cms " data-cy="topheaderLink"> <a href="https://www.aoyawardsus.com/" title="Agency of the Year" >Agency of the Year</a> </li> <li class="cms " data-cy="topheaderLink"> <a href="https://www.campaignlive.com/article/2024-campaign-us-cmo-50/1888106" title="CMO 50" >CMO 50</a> </li> <li class="cms " data-cy="topheaderLink"> <a href="https://www.campaignlive.com/subscribe/the-knowledge" title="Knowledge" >Knowledge</a> </li> </ul> </nav> <section id="main" role="main"> <div id="gridTop" class="grid1 gridFull"> <div class="zone">  <section class="articleModule withMedia topFeatureUK genericModule clearfix"> <div class="topFeatureLeft"> <div class="storyContent"> <div class="mediaWrapper"> <figure class="media"> <a href="/article/does-elf-stand-empowering-legendary-females/1910126" title="A group of female astronauts pose at the U.N.’s General Assembly Hall"><img alt="A group of female astronauts pose at the U.N.’s General Assembly Hall" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/680/cached.offlinehbpl.hbpl.co.uk/news/SUC/elf-uplift-women-stem-UWP-CUS.jpg" /></a> </figure> </div> <div class="contentWrapper"> <div class="author byline"> <a href="/author/5438/Julia-Walker" title="Julia Walker" >Julia Walker</a> <em>Added 18 hours ago</em> </div> <h3> <a href="/article/does-elf-stand-empowering-legendary-females/1910126" data-url="https://www.campaignlive.com/article/does-elf-stand-empowering-legendary-females/1910126" data-id="1910126" title="Does E.l.f. stand for ‘empowering legendary females’?">Does E.l.f. stand for ‘empowering legendary females’?</a> </h3> <p>The “eyes, lips, face” beauty brand’s marketing is highlighting trailblazing women in space and sports as it navigates complex demands from young customers.</p> </div> </div> </div> <div class="topFeatureRightUK mediaLeft"> <div class="storyContent"> <div class="mediaWrapper"> <figure class="media"> <a href="/article/campaign-cup-first-round-games-1-8-vote/1909000" title="Campaign Cup"><img alt="Campaign Cup" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/680/cached.offlinehbpl.hbpl.co.uk/news/SUC/cc1_8.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/campaign-cup-first-round-games-1-8-vote/1909000" data-url="https://www.campaignlive.com/article/campaign-cup-first-round-games-1-8-vote/1909000" data-id="1909000" title="Campaign Cup, first round (games 1-8): vote now">Campaign Cup, first round (games 1-8): vote now</a> </h3> <p>Who will win the inaugural USA Campaign Cup? 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Only you can decide, so cast your vote for games 9-16 in the first round</p> </div> </div> <div class="storyContent"> <div class="mediaWrapper"> <figure class="media"> <a href="/article/latest-sandy-hook-promise-ad-tells-twisted-fate-teddy-bears-today/1909573" title="Teddy bear in a black cardboard box"><img alt="Teddy bear in a black cardboard box" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/680/cached.offlinehbpl.hbpl.co.uk/news/SUC/Sandy-Hook-Memorial-Bear-UWP-CUS.jpg" /></a> </figure> </div> <div class="contentWrapper"> <div class="author byline"> <a href="/author/5544/Luz-Corona" title="Luz Corona" >Luz Corona</a> <em>March 10, 2025</em> </div> <h3> <a href="/article/latest-sandy-hook-promise-ad-tells-twisted-fate-teddy-bears-today/1909573" data-url="https://www.campaignlive.com/article/latest-sandy-hook-promise-ad-tells-twisted-fate-teddy-bears-today/1909573" data-id="1909573" title="Latest Sandy Hook Promise ad tells the twisted fate of teddy bears today">Latest Sandy Hook Promise ad tells the twisted fate of teddy bears today</a> </h3> <p>The ad, created with BBDO, has released another sobering look at gun violence in American schools. To date, SHP has stopped 18 school shootings.</p> </div> </div> </div> <div class="articleRows"> <div class="storyContent"> <div class="mediaWrapper"> <figure class="media"> <a href="/article/documentary-mccann-copywriter-ilon-specht-available-streaming/1909907" title="Ilon Specht"><img alt="Ilon Specht" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/680/cached.offlinehbpl.hbpl.co.uk/news/SUC/Ilon-Specht-UWP-CUS.jpg" /></a> </figure> </div> <div class="contentWrapper"> <div class="author byline"> Eric Berger <em>Added 44 hours ago</em> </div> <h3> <a href="/article/documentary-mccann-copywriter-ilon-specht-available-streaming/1909907" data-url="https://www.campaignlive.com/article/documentary-mccann-copywriter-ilon-specht-available-streaming/1909907" data-id="1909907" title="Documentary on McCann copywriter Ilon Specht now available on streaming">Documentary on McCann copywriter Ilon Specht now available on streaming</a> </h3> <p>Specht is behind the iconic L’Oréal slogan, ‘Because I’m Worth It’ created during the ‘Mad Men’ era.</p> </div> </div> <div class="storyContent"> <div class="mediaWrapper"> <figure class="media"> <a href="/article/planters-mr-peanuts-role-congenial-every-man-the-electric-state/1909880" title="Screenshot of robotic Mr. Peanut from The Electric State"><img alt="Screenshot of robotic Mr. Peanut from The Electric State" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/680/cached.offlinehbpl.hbpl.co.uk/news/SUC/electric-state-mr-peanut-UWP-CUS.jpg" /></a> </figure> </div> <div class="contentWrapper"> <div class="author byline"> Diana Bradley <em>Added 45 hours ago</em> </div> <h3> <a href="/article/planters-mr-peanuts-role-congenial-every-man-the-electric-state/1909880" data-url="https://www.campaignlive.com/article/planters-mr-peanuts-role-congenial-every-man-the-electric-state/1909880" data-id="1909880" title="Planters on Mr. Peanut’s role as a ‘congenial every man’ in ‘The Electric State’">Planters on Mr. Peanut’s role as a ‘congenial every man’ in ‘The Electric State’</a> </h3> <p>The longtime brand mascot has a unique role in the science fiction movie.</p> </div> </div> <div class="storyContent"> <div class="mediaWrapper"> <figure class="media"> <a href="/article/campaign-cup-begins-today/1909682" title="Campaign Cup banner image"><img alt="Campaign Cup banner image" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/680/cached.offlinehbpl.hbpl.co.uk/news/SUC/Campaign-Cup-Image.jpg" /></a> </figure> </div> <div class="contentWrapper"> <div class="author byline"> <a href="/author/5545/Emma-Thumann" title="Emma Thumann" >Emma Thumann</a> <em>March 11, 2025</em> </div> <h3> <a href="/article/campaign-cup-begins-today/1909682" data-url="https://www.campaignlive.com/article/campaign-cup-begins-today/1909682" data-id="1909682" title="Campaign Cup begins today">Campaign Cup begins today</a> </h3> <p>Throughout March and April, voters can select their favorite ads from 16 different matchups to determine the best American ad of the 21st century.</p> </div> </div> <div class="storyContent"> <div class="mediaWrapper"> <figure class="media"> <a href="/article/will-2030-look-ad-industry/1909669" title="Campaign Chemistry: Campaign Convene special edition cover art"><img alt="Campaign Chemistry: Campaign Convene special edition cover art" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/680/cached.offlinehbpl.hbpl.co.uk/news/SUC/CampaignUS_CampaignChemistry_podcast_Convene_820x547__03.png" /></a> </figure> </div> <div class="contentWrapper"> <div class="author byline"> <a href="/author/5544/Luz-Corona" title="Luz Corona" >Luz Corona</a> <em>March 11, 2025</em> </div> <h3> <a href="/article/will-2030-look-ad-industry/1909669" data-url="https://www.campaignlive.com/article/will-2030-look-ad-industry/1909669" data-id="1909669" title="Campaign Chemistry with the 4As, MediaLink and Jodi AI">Campaign Chemistry with the 4As, MediaLink and Jodi AI</a> </h3> <p>Industry leaders from the 4As, MediaLink and Jodi AI tackled the big question at Campaign Convene.</p> </div> </div> <div class="storyContent"> <div class="mediaWrapper"> <figure class="media"> <a href="/article/creative-roundup-brutalist-director-helms-bloomberg-media-venetians-vibrant-new-look-citizens-trust-banks-history/1909692" title="A woman sits on a bench holding a cup of French fries while a seagull sits next to her"><img alt="A woman sits on a bench holding a cup of French fries while a seagull sits next to her" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/680/cached.offlinehbpl.hbpl.co.uk/news/SUC/Bloomberg-Birds-UWP-CUS.jpg" /></a> </figure> </div> <div class="contentWrapper"> <div class="author byline"> <a href="/author/5548/Leslie-Blount" title="Leslie Blount" >Leslie Blount</a> <em>March 11, 2025</em> </div> <h3> <a href="/article/creative-roundup-brutalist-director-helms-bloomberg-media-venetians-vibrant-new-look-citizens-trust-banks-history/1909692" data-url="https://www.campaignlive.com/article/creative-roundup-brutalist-director-helms-bloomberg-media-venetians-vibrant-new-look-citizens-trust-banks-history/1909692" data-id="1909692" title="Creative roundup: ‘Brutalist’ director helms for Bloomberg Media; The Venetian’s vibrant new look; Citizens Trust banks on history">Creative roundup: ‘Brutalist’ director helms for Bloomberg Media; The Venetian’s vibrant new look; Citizens Trust banks on history</a> </h3> <p>Powerful statements and striking creative made these marketing efforts stand out.</p> </div> </div> <div class="storyContent"> <div class="mediaWrapper"> <figure class="media"> <a href="/article/behind-scenes-snl50-partnerships/1909559" title="SNL50 logo"><img alt="SNL50 logo" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/680/cached.offlinehbpl.hbpl.co.uk/news/SUC/SN50-UWP-CUS.jpg" /></a> </figure> </div> <div class="contentWrapper"> <div class="author byline"> <a href="/author/5545/Emma-Thumann" title="Emma Thumann" >Emma Thumann</a> <em>March 10, 2025</em> </div> <h3> <a href="/article/behind-scenes-snl50-partnerships/1909559" data-url="https://www.campaignlive.com/article/behind-scenes-snl50-partnerships/1909559" data-id="1909559" title="Behind the scenes of 'SNL50' partnerships">Behind the scenes of 'SNL50' partnerships</a> </h3> <p>NBCUniversal's Josh Feldman told Campaign Convene attendees that the brands like Volkswagen and T-Mobile ‘let go of the reins’ in favor of creativity and authenticity.</p> </div> </div> </div> </section> <div class="textHtmlModule"> <p><a href="http://www.campaignlive.com/campaigncup"><img src="https://cached.offlinehbpl.hbpl.co.uk/pagecreator/GMC/file_Kjg9UZhd.jpg" width="1280" height="320" alt=""></a></p> </div> </div> </div> <div id="gridMain"> <div class="zoneGrid2"> <div class="grid1"> <div class="zone">  <section class="articleModule withMedia mediaLeft genericModule headlinesWithImages gg"> <header> <h2>Latest</h2> </header> <div 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espresso martini glass for St Patrick’s Day</a> </h3> <a href='/subscribe/The-Information' class="articleKnowledgeTag articleKnowledgeTag--link">The Information</a> </div> </div> <div class="storyContent"> <figure class="media"> <img src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/300/cached.offlinehbpl.hbpl.co.uk/news/OMC/MixCollage-12-Mar-2025-11-14-AM-5321.jpg" alt="" srcset="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/300/cached.offlinehbpl.hbpl.co.uk/news/OMC/MixCollage-12-Mar-2025-11-14-AM-5321.jpg 300w, https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/460/cached.offlinehbpl.hbpl.co.uk/news/OMC/MixCollage-12-Mar-2025-11-14-AM-5321.jpg 460w, https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/750/cached.offlinehbpl.hbpl.co.uk/news/OMC/MixCollage-12-Mar-2025-11-14-AM-5321.jpg 750w, https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/500/cached.offlinehbpl.hbpl.co.uk/news/OMC/MixCollage-12-Mar-2025-11-14-AM-5321.jpg 500w, 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src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/300/cached.offlinehbpl.hbpl.co.uk/news/SUC/Reddit-health-GettyImages-RM-1211994638-CUS.jpg" alt="" srcset="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/300/cached.offlinehbpl.hbpl.co.uk/news/SUC/Reddit-health-GettyImages-RM-1211994638-CUS.jpg 300w, https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/460/cached.offlinehbpl.hbpl.co.uk/news/SUC/Reddit-health-GettyImages-RM-1211994638-CUS.jpg 460w, https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/750/cached.offlinehbpl.hbpl.co.uk/news/SUC/Reddit-health-GettyImages-RM-1211994638-CUS.jpg 750w, https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/500/cached.offlinehbpl.hbpl.co.uk/news/SUC/Reddit-health-GettyImages-RM-1211994638-CUS.jpg 500w, https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/890/cached.offlinehbpl.hbpl.co.uk/news/SUC/Reddit-health-GettyImages-RM-1211994638-CUS.jpg 890w" sizes="(min-width: 1024px) 890px, (min-width: 768px) 500px, (min-width: 480px) 750px, (min-width: 320px) 460px, (min-width: 0px) 300px, 300px" data-cy="articleImage"/> </figure> <div class="contentDetails"> <h3> <a href="/article/women-using-reddit-share-critical-health-information-per-study/1909688" data-url="https://www.campaignlive.com/article/women-using-reddit-share-critical-health-information-per-study/1909688" data-id="1909688" title="More women are using Reddit to share critical health information, per study">More women are using Reddit to share critical health information, per study</a> </h3> <a href='/subscribe/The-Information' class="articleKnowledgeTag articleKnowledgeTag--link">The Information</a> </div> </div> </div> </section> <div id="n201Ad" class="commercialSlot" data-location-code="N" data-sizes="fluid"></div> <div id="n202Ad" class="commercialSlot" data-location-code="N" data-sizes="fluid"></div> <div id="n205Ad" class="commercialSlot" data-location-code="N" data-sizes="fluid"></div> </div> </div> </div> <div class="groups"> 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</div> </div> </section> <section class="articleModule collectionModule genericModule"> <header> <h2>Must Read</h2> </header> <div class="collectionModuleBox clearfix"> <div class="firstBlock"> <div class="storyContent clearfix"> <div class="mediaWrapper"> <figure class="media"> <a href="/article/campaign-us-reveals-2025-inspiring-women/1907224" title="Campaign US Inspiring Women wordmark"><img alt="Campaign US Inspiring Women wordmark" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/680/cached.offlinehbpl.hbpl.co.uk/news/SUC/CAMP-Inspiring-Women-2025.jpg" /></a> </figure> </div> <div class="contentWrapper"> <span class="author byline"> <em>February 24, 2025</em> by Campaign US Staff </span> <h3> <a href="/article/campaign-us-reveals-2025-inspiring-women/1907224" data-url="https://www.campaignlive.com/article/campaign-us-reveals-2025-inspiring-women/1907224" data-id="1907224" title="Campaign US reveals 2025 Inspiring Women">Campaign US reveals 2025 Inspiring Women</a> </h3> <p>These female trailblazers have risen to the top of their fields, broken boundaries and served as role models for those following in their footsteps in the advertising marketing, media and technology industries.</p> </div> </div> </div> <div class="secondBlock"> <div class="storyContent clearfix"> <div class="mediaWrapper"> <figure class="media"> <a href="/article/2024-campaign-us-cmo-50/1888106" title="2024 Campaign US CMO 50 logo"><img alt="2024 Campaign US CMO 50 logo" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/680/cached.offlinehbpl.hbpl.co.uk/news/SUC/CAMP-CMO50-web-2024.jpg" /></a> </figure> </div> <div class="contentWrapper"> <span class="author byline"> <em>September 24, 2024</em> by Campaign US Staff </span> <h3> <a href="/article/2024-campaign-us-cmo-50/1888106" data-url="https://www.campaignlive.com/article/2024-campaign-us-cmo-50/1888106" data-id="1888106" title="The 2024 Campaign US CMO 50">The 2024 Campaign US CMO 50</a> </h3> </div> </div> <div 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data-url="https://www.campaignlive.com/article/campaign-us-releases-2024-salary-survey-findings/1883154" data-id="1883154" title="Campaign US releases 2024 Salary Survey findings">Campaign US releases 2024 Salary Survey findings</a> </h3> </div> </div> <div class="storyContent clearfix"> <div class="mediaWrapper"> <figure class="media"> <a href="/article/campaign-us-agency-performance-review-2024/1865088" title="Campaign US Agency Performance Review 2024 logo"><img alt="Campaign US Agency Performance Review 2024 logo" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/680/cached.offlinehbpl.hbpl.co.uk/news/SUC/Campaign-US-Agency-Performance-Review-2024.jpg" /></a> </figure> </div> <div class="contentWrapper"> <span class="author byline"> <em>April 09, 2024</em> by Campaign US Staff </span> <h3> <a href="/article/campaign-us-agency-performance-review-2024/1865088" data-url="https://www.campaignlive.com/article/campaign-us-agency-performance-review-2024/1865088" 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</div> <div class="storyContent clearfix"> <div class="mediaWrapper"> <figure class="media"> <a href="/article/campaign-us-agency-year-2024-winners-revealed/1865970" title="Campaign Agency of the Year 2024 logo"><img alt="Campaign Agency of the Year 2024 logo" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/680/cached.offlinehbpl.hbpl.co.uk/news/SUC/campaign-agency-of-the-year-2024-winners.jpg" /></a> </figure> </div> <div class="contentWrapper"> <span class="author byline"> <em>March 28, 2024</em> by Campaign US Staff </span> <h3> <a href="/article/campaign-us-agency-year-2024-winners-revealed/1865970" data-url="https://www.campaignlive.com/article/campaign-us-agency-year-2024-winners-revealed/1865970" data-id="1865970" title="Campaign US Agency of the Year 2024 winners revealed">Campaign US Agency of the Year 2024 winners revealed</a> </h3> </div> </div> <div class="storyContent clearfix"> <div class="mediaWrapper"> <figure class="media"> <a href="/article/whats-possible-generative-ai-introducing-byte-sized-ai-marketers/1862133" title="Illustration of woman biting on computer chip"><img alt="Illustration of woman biting on computer chip" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/680/cached.offlinehbpl.hbpl.co.uk/news/SUC/Campaign-US-byte-sized-thumb.jpg" /></a> </figure> </div> <div class="contentWrapper"> <span class="author byline"> <em>February 20, 2024</em> <a href="/author/5222/Alyona-Uvarova" title="Alyona Uvarova">by Alyona Uvarova</a> </span> <h3> <a href="/article/whats-possible-generative-ai-introducing-byte-sized-ai-marketers/1862133" data-url="https://www.campaignlive.com/article/whats-possible-generative-ai-introducing-byte-sized-ai-marketers/1862133" data-id="1862133" title="What’s possible with generative AI? 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href="/author/5169/Sabrina-Sanchez" title="Sabrina Sanchez">by Sabrina Sanchez</a> </span> <h3> <a href="/article/black-marketing-vanguards-past-present-black-advertising/1861252" data-url="https://www.campaignlive.com/article/black-marketing-vanguards-past-present-black-advertising/1861252" data-id="1861252" title="Black Marketing Vanguards: The past and present of Black advertising">Black Marketing Vanguards: The past and present of Black advertising</a> </h3> </div> </div> <div class="storyContent clearfix"> <div class="mediaWrapper"> <figure class="media"> <a href="/article/meet-next-generation-2023/1845560" title=""><img alt="" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/680/cached.offlinehbpl.hbpl.co.uk/news/SUC/CAMP-BIG-Awards-2023--meet-the-next-gen.jpg" /></a> </figure> </div> <div class="contentWrapper"> <span class="author byline"> <em>November 08, 2023</em> by Campaign US Staff </span> <h3> <a href="/article/meet-next-generation-2023/1845560" data-url="https://www.campaignlive.com/article/meet-next-generation-2023/1845560" data-id="1845560" title="Meet the Next Generation 2023">Meet the Next Generation 2023</a> </h3> </div> </div> </div> </div> </section> <div class="textHtmlModule"> <section class="articleModule withMedia mediaLeft genericModule headlinesWithImages"><header> <h2>Podcasts</h2> </header> <p><iframe height="350px" width="100%" frameborder="no" scrolling="no" seamless="" src="https://player.simplecast.com/07d81ea2-3445-488b-9a3e-3a5a08c50ae6?dark=false&show=true"></iframe></p> </section> </div> <section class="articleModule withMedia mediaLeft genericModule headlinesWithImages gg"> <header> <h2>Opinion</h2> </header> <div class="moduleContent"> <div class="storyContent"> <figure class="media"> <img src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/300/cached.offlinehbpl.hbpl.co.uk/news/SUC/family-argument-GettyImages-1875369713-CUS.jpg" alt="" srcset="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/300/cached.offlinehbpl.hbpl.co.uk/news/SUC/family-argument-GettyImages-1875369713-CUS.jpg 300w, https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/460/cached.offlinehbpl.hbpl.co.uk/news/SUC/family-argument-GettyImages-1875369713-CUS.jpg 460w, https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/750/cached.offlinehbpl.hbpl.co.uk/news/SUC/family-argument-GettyImages-1875369713-CUS.jpg 750w, https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/500/cached.offlinehbpl.hbpl.co.uk/news/SUC/family-argument-GettyImages-1875369713-CUS.jpg 500w, https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/890/cached.offlinehbpl.hbpl.co.uk/news/SUC/family-argument-GettyImages-1875369713-CUS.jpg 890w" sizes="(min-width: 1024px) 890px, (min-width: 768px) 500px, (min-width: 480px) 750px, (min-width: 320px) 460px, (min-width: 0px) 300px, 300px" data-cy="articleImage"/> </figure> <div class="contentDetails"> <h3> <a href="/article/why-brands-finally-ditching-perfect-family-trope/1910094" data-url="https://www.campaignlive.com/article/why-brands-finally-ditching-perfect-family-trope/1910094" data-id="1910094" title="Why more brands are finally ditching the perfect-family trope">Why more brands are finally ditching the perfect-family trope</a> </h3> <a href='/subscribe/The-Information' class="articleKnowledgeTag articleKnowledgeTag--link">The Information</a> </div> </div> <div class="storyContent"> <figure class="media"> <img src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/300/cached.offlinehbpl.hbpl.co.uk/news/SUC/Rihanna-GettyImages-RM-2150383226-CUS.jpg" alt="" srcset="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/300/cached.offlinehbpl.hbpl.co.uk/news/SUC/Rihanna-GettyImages-RM-2150383226-CUS.jpg 300w, https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/460/cached.offlinehbpl.hbpl.co.uk/news/SUC/Rihanna-GettyImages-RM-2150383226-CUS.jpg 460w, 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