Easy Google Consent Mode v2 With iubenda – Boost Your Ads & Analytics

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preferences.purposes['4'] === true && preferences.purposes['5'] === true) { document.querySelector("#support_box_accordion").classList.add("d-none"); supportChatBtn.classList.remove("d-none"); } } } }, "floatingPreferencesButtonZIndex": 1000, }; if (I18n.locale === 'da') { _iub.csConfiguration.banner.showPurposesToggles = true; } if (I18n.locale === 'en' || I18n.locale === 'it') { _iub.csConfiguration.hasEmailMarketing = true, _iub.csConfiguration.emailMarketing = { "styles":{ "backgroundColor":"#FFFFFF", "buttonsBackgroundColor":"#0073CE", "buttonsTextColor":"#FFFFFF", "footerBackgroundColor":"#1CC691", "footerTextColor":"#FFFFFF", "textColor":"#000000" }, "customI18n":{ "step1":{ "title":"Useful compliance updates, sent monthly", "body": "Join over 500,000 subscribers and get a monthly 3-minute email with updates on privacy laws and our products. 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src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" /> <noscript> <img width="72" height="72" alt="Cookie Solution icon" src="/assets/site/products/cookie_solution-7c6de9a79e77ad5d6e4cc5bae39b4fc1ed83d7425fa260cb612ef4e86eec1493.svg" /> </noscript> </div> <div > <div class="products_tags mb-3"> <div><i class="i-check mr-1 text-md"></i>For websites/apps</div> </div> <h4 class="text-sm mb-1"><a href="/en/cookie-solution">Privacy Controls and Cookie Solution</a></h4> <div class="d-block d-lg-none"> <button class="btn btn-primary btn-sm text-white rarr js-redirect-button" role="link" data-url="/en/cookie-solution">Explore</button> </div> <div class="d-none d-lg-block"> <p class="text-muted serif text-sm">Manage consent preferences for the ePrivacy, GDPR, CPRA (CCPA amendment) and LGPD. Integrated with the IAB TCF and CCPA Compliance Framework.<br /><br /> Our solution allows you to display a fully customizable cookie banner/consent banner, collect cookie consent, implement prior blocking (including auto-blocking), set advertising preferences, and more.</p> <button class="btn btn-primary btn-sm text-white rarr js-redirect-button" role="link" data-url="/en/cookie-solution">Explore</button> <ul class="list-unstyled mb-3 mt-3"> <li class="list-inline-item mr-2"><a href="/en/features#cookie-solution" class="link-underline line-highlight">Features</a></li> <li class="list-inline-item mr-2"><a href="/en/help/1177-cookie-solution-getting-started" class="link-underline line-highlight">Documentation and guides</a></li> </ul> </div> </div> </div> </div> <div class="col-lg"> <div class="d-flex"> <div class="mr-3"> <img width="72" height="72" alt="Terms and Conditions icon" data-lazy-src="/assets/site/products/terms_and_conditions-b2ecac04071503f53269125183052405bee78d8199cd799047bf382eaf79e6c3.svg" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" /> <noscript> <img width="72" height="72" alt="Terms and Conditions icon" src="/assets/site/products/terms_and_conditions-b2ecac04071503f53269125183052405bee78d8199cd799047bf382eaf79e6c3.svg" /> </noscript> </div> <div > <div class="products_tags mb-3"> <div><i class="i-check mr-1 text-md"></i>For websites/apps</div> </div> <h4 class="text-sm mb-1"><a href="/en/terms-and-conditions-generator">Terms and Conditions Generator</a></h4> <div class="d-block d-lg-none"> <button class="btn btn-primary btn-sm text-white rarr js-redirect-button" role="link" data-url="/en/terms-and-conditions-generator">Explore</button> </div> <div class="d-none d-lg-block"> <p class="text-muted serif text-sm">Create your terms and conditions in minutes.<br /><br />Customizable from hundreds of combinations, available in up to 15 languages, powerful and precise — our solution is capable of handling even the most complex, individual scenarios. Optimized for e-commerce, marketplace, SaaS, apps and more.</p> <button class="btn btn-primary btn-sm text-white rarr js-redirect-button" role="link" data-url="/en/terms-and-conditions-generator">Explore</button> <ul class="list-unstyled mb-3 mt-3"> <li class="list-inline-item mr-2"><a href="/en/features#terms-and-conditions" class="link-underline line-highlight">Features</a></li> <li class="list-inline-item mr-2"><a href="/en/help/19461-how-to-generate-terms-and-conditions" class="link-underline line-highlight">Documentation and guides</a></li> </ul> </div> </div> </div> </div> </div> </div> <hr class="m-0"> <div class="p-4"> <div class="row line-between-columns"> <div class="col-lg"> <div class="d-flex"> <div class="mr-3"> <img width="72" height="72" alt="Whistleblowing Management Tool icon" data-lazy-src="/assets/site/products/whistleblowing_management_tool-ac418c64cbbf6682be183ece94551a4d57d581829315827ab215e2b4e3bd1ed6.svg" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" /> <noscript> <img width="72" height="72" alt="Whistleblowing Management Tool icon" src="/assets/site/products/whistleblowing_management_tool-ac418c64cbbf6682be183ece94551a4d57d581829315827ab215e2b4e3bd1ed6.svg" /> </noscript> </div> <div> <div class="products_tags mb-3"> <div><i class="i-check mr-1 text-md"></i>For organizations</div> </div> <h4 class="text-sm mb-1"><a href="/en/whistleblowing-management-tool">Whistleblowing Management Tool</a></h4> <div class="d-block d-lg-none"> <button class="btn btn-primary btn-sm text-white rarr js-redirect-button" role="link" data-url="/en/whistleblowing-management-tool">Explore</button> </div> <div class="d-none d-lg-block"> <p class="text-muted serif text-sm">Provide an easy-to-use internal reporting channel as required by the EU Whistleblower Directive for organizations with 50+ employees. Instantly generate your forms to embed or print. <br><br> Collect and manage whistleblower reports from employees and other individuals connected to your organization while safeguarding their identities and ensuring confidentiality. Tailored for EU businesses and global organizations dedicated to ethical transparency.</p> <button class="btn btn-primary btn-sm text-white rarr js-redirect-button" role="link" data-url="/en/whistleblowing-management-tool">Explore</button> <ul class="list-unstyled mb-3 mt-3"> <li class="list-inline-item mr-2"><a href="/en/features#whistleblower" class="link-underline line-highlight">Features</a></li> <li class="list-inline-item"><a href="https://www.iubenda.com/en/help/141269-eu-whistleblower-directive-guide-iubenda-tool" class="link-underline line-highlight">Documentation and guides</a></li> </ul> </div> </div> </div> </div> <div class="col-lg"> <div class="d-flex"> <div class="mr-3"> <img width="72" height="72" alt="Consent Solution icon" data-lazy-src="/assets/site/products/consent_solution-aa3b8ec9c422f9c7b1c30bf3ec445232ea3c36df666784b2add0329bf1dcc1bf.svg" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" /> <noscript> <img width="72" height="72" alt="Consent Solution icon" src="/assets/site/products/consent_solution-aa3b8ec9c422f9c7b1c30bf3ec445232ea3c36df666784b2add0329bf1dcc1bf.svg" /> </noscript> </div> <div> <div class="products_tags mb-3"> <div class="mb-1"><i class="i-check mr-1 text-md"></i>For websites/apps</div> <div><i class="i-check mr-1 text-md"></i>For organizations</div> </div> <h4 class="text-sm mb-1"><a href="/en/consent-solution">Consent Database</a></h4> <div class="d-block d-lg-none"> <button class="btn btn-primary btn-sm text-white rarr js-redirect-button" role="link" data-url="/en/consent-solution">Explore</button> </div> <div class="d-none d-lg-block"> <p class="text-muted serif text-sm">Collect GDPR & LGPD consent, document opt-ins and <a href="/en/help/19133#right-to-opt-out" class="link-underline text-dark">CPRA (CCPA amendment) opt-outs</a> via your web forms.<br /><br /> Our solution smoothly integrates with your consent collection forms, syncs with your legal documents and includes a user-friendly dashboard for reviewing consent records of your activities.</p> <button class="btn btn-primary btn-sm text-white rarr js-redirect-button" role="link" data-url="/en/consent-solution">Explore</button> <ul class="list-unstyled mb-3 mt-3"> <li class="list-inline-item mr-2"><a href="/en/features#consent-solution" class="link-underline line-highlight">Features</a></li> <li class="list-inline-item"><a href="/en/help/6469-consent-solution-getting-started" class="link-underline line-highlight">Documentation and guides</a></li> </ul> </div> </div> </div> </div> <div class="col-lg"> <div class="d-flex"> <div class="mr-3"> <img width="72" height="72" alt="IPM icon" data-lazy-src="/images/site/products/ipm.svg" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" /> <noscript> <img width="72" height="72" alt="IPM icon" src="/images/site/products/ipm.svg" /> </noscript> </div> <div > <div class="products_tags mb-3"> <div class="mb-1"><i class="i-check mr-1 text-md"></i>For websites/apps</div> <div><i class="i-check mr-1 text-md"></i>For organizations</div> </div> <h4 class="text-sm mb-1"><a href="/en/internal-privacy-management">Register of Data Processing Activities</a></h4> <div class="d-block d-lg-none"> <button class="btn btn-primary btn-sm text-white rarr js-redirect-button" role="link" data-url="/en/internal-privacy-management">Explore</button> </div> <div class="d-none d-lg-block"> <p class="text-muted serif text-sm">Document all the data processing activity within your organization.<br /><br /> To comply with privacy laws, and particularly the GDPR, companies need to record how they store and use the data they collect from their users. Our solution allows you to easily document all the data processing activities within your organization.</p> <button class="btn btn-primary btn-sm text-white rarr js-redirect-button" role="link" data-url="/en/internal-privacy-management">Explore</button> <ul class="list-unstyled mb-3 mt-3"> <li class="list-inline-item mr-2"><a href="/en/features#internal-privacy-management" class="link-underline line-highlight">Features</a></li> <li class="list-inline-item"><a href="/en/help/6311-internal-privacy-management-getting-started" class="link-underline line-highlight">Documentation and guides</a></li> </ul> </div> </div> </div> </div> </div> </div> <div class="p-2 bg-faded-5-gray text-dark" style="border-top: 1px solid rgba(0,0,0,0.1)"> <div class="d-block d-lg-flex align-items-center justify-content-between text-md"> <div class="col-lg"> Not sure what you need? <a href="/en/help/5463" class="rarr link-underline line-highlight line-light-blue text-secondary"> Getting started guide </a> </div> <div class="col-lg text-right"> <a href="https://www.iubenda.com/blog/" class="btn btn-dark-gray text-dark d-block d-md-inline-block mb-2 mb-lg-0">Blog</a> <a href="mailto:info@iubenda.com" data-elevio-module="2" data-elevio-style="nothing" class="btn btn-dark-gray text-dark d-block d-md-inline-block">Contact us</a> </div> </div> </div> </nav> </li> <li class="align-self-center has-nav"> <a class="pricing-link" href="/en/pricing"><span class="lh-2 p-3">Pricing</span></a> </li> <li class="align-self-center has-nav"> <span class="lh-2 p-3">iubenda for...</span> <nav class="text-sm sm"> <div class="p-4 overflow-auto"> <div class="mb-4"> <h3 class="text-lg">Use cases</h3> <p class="serif text-light">Some of the ways you can use iubenda</p> <ul class="list-unstyled mb-3 mt-3 text-nowrap"> <li> <a href="/en/us-privacy-law-compliance" class="link-underline line-highlight line-green text-green-dark rarr"> iubenda for the US </a> </li> <li> <a href="/en/gdpr" class="link-underline line-highlight line-green text-green-dark rarr"> iubenda for GDPR </a> </li> <li> <a href="/en/fadp" class="link-underline line-highlight line-green text-green-dark rarr"> iubenda for FADP </a> </li> <li> <a href="/en/lgpd" class="link-underline line-highlight line-green text-green-dark rarr"> iubenda for LGPD </a> </li> <li> <a href="/en/mobile" class="link-underline line-highlight line-green text-green-dark rarr"> iubenda for mobile apps </a> </li> <li> <a href="/en/facebook" class="link-underline line-highlight line-green text-green-dark rarr"> iubenda for Facebook apps </a> </li> <li> <a href="/en/partner-program" class="link-underline line-highlight line-green text-green-dark rarr"> iubenda for Agencies </a> </li> <li> <a href="/en/enterprise" class="link-underline line-highlight line-green text-green-dark rarr"> iubenda for Enterprise companies </a> </li> <li> <a href="https://www.iubenda.com/en/help/149409-join-the-iubenda-affiliate-program" class="link-underline line-highlight line-green text-green-dark rarr"> iubenda for Affiliates </a> </li> <li> <a href="https://www.iubenda.com/en/help/132915-iubenda-for-publishers" class="link-underline line-highlight line-green text-green-dark rarr"> iubenda for Publishers </a> </li> <li> <a href="/en/google-consent-mode-v2-certified-cmp" class="link-underline line-highlight line-green text-green-dark rarr"> iubenda for Google Consent Mode </a> </li> <li> <a href="https://www.iubenda.com/en/help/139694-rejection-recovery-boost-consent-rates" class="link-underline line-highlight line-green text-green-dark rarr"> iubenda for Consent optimization </a> </li> </ul> </div> </div> </nav> </li> </ul> </div> <div class="col text-right"> <a href="/en/start-generating?wizard=true" data-has-close-button="true" data-close-on-click="false" class="btn btn-primary text-white d-none d-lg-inline-block lightbox"> Start generating </a> <div id="hamburgerButton" class="hamburger d-inline-block d-lg-none"> <span></span> <span></span> <span></span> </div> <script nonce="ec4e1be62e0a82acabc15bc72f4d38cd7b6e31f62ed805ee295fe9a4c8248447"> //<![CDATA[ $('#hamburgerButton').on('click', function () { $(this).toggleClass('active'); $('#mainMenu').toggleClass('show'); }); //]]> </script> </div> </div> </div> </div> </header> <script nonce="ec4e1be62e0a82acabc15bc72f4d38cd7b6e31f62ed805ee295fe9a4c8248447"> //<![CDATA[ $(document).ready(function() { $('#headerContainer').find('[data-toggle="tooltip"]').tooltip() $('#team-select-mobile, #team-select-desktop').on('change', function() { var switchPath = $(this).val(); $.post(switchPath, {}, function(response) { window.location = response.redirect_url; }); }); $('.select-team').on('click', function(e) { // avoid triggering the toggle of the parent dropdown e.stopPropagation(); }); document.querySelectorAll('.js-redirect-button').forEach(function(button) { button.addEventListener('click', function() { window.location.href = button.getAttribute('data-url'); }); }); }); //]]> </script><script src="/assets/site/dropdown_component-f22a097c60c847ece8b0.js" nonce="ec4e1be62e0a82acabc15bc72f4d38cd7b6e31f62ed805ee295fe9a4c8248447"></script> <div class="container-fluid oh"> <main class="container"> <section class="row justify-content-between pb-5 position-relative bg-light-blue"> <div class="bg-hero"></div> <div class="col-md-7 my-5 py-5"> <div class="text-uppercase text-sm mb-2">Google-certified cmp for consent mode</div> <h1 class="text-xxl text-dark font-weight-bold">The easiest way to get Google Consent Mode</h1> <p class="text-lg text-muted mt-4 mb-2">Running Google Ads or Google Analytics and targeting European users? Avoid losing marketing data due to rejected consent banners. iubenda seamlessly integrates with Consent Mode, a Google technology that enables conversion and analytics modeling, <b>allowing Google's services to fill in data gaps when users do not consent</b>. Simply install our Google-certified Consent Management Platform (CMP) and you're done. <br><br> Recover <span class="font-weight-bold text-secondary">conversion data on around 65% of ad clicks</span> from users that reject consent. With more data, one advertiser in Google's case study reported an 18% increase in conversions.</p> <div class="py-3"> <a href="/en/start-generating?redirectUrl=%2Fen%2Fcookie_solutions%2Fnew%3Fsite_id%3D%25%7BsiteId%7D%26appcue%3Dcomo_flow&wizard=true" class="btn btn-primary text-nowrap text-white px-5 py-3 text-md lightbox font-weight-bold mb-2" rel="nofollow" >Set up Consent Mode</a> <a data-tf-popup="IlHGAGCs" data-tf-opacity="100" data-tf-size="100" data-tf-iframe-props="title=Google Consent Mode Scan" data-tf-transitive-search-params="" data-tf-medium="snippet" class="btn btn-outline-dark text-nowrap px-5 py-3 text-md font-weight-bold mb-2">Is it active? Check now</a><script nonce="ec4e1be62e0a82acabc15bc72f4d38cd7b6e31f62ed805ee295fe9a4c8248447" src="//embed.typeform.com/next/embed.js"></script> </div> <div class="d-flex"> <img decoding="async" src="https://help.iubenda.com/wp-content/uploads/2023/01/badge_2-2.svg" width="25px" class="m-0 mr-2 mb-2"> <p class="text-secondary font-italic m-0 mt-1 font-weight-semi-bold">Available for all plans, including the Free one!</p> </div> <div> <div class="bg-secondary text-white d-inline-block py-1 px-3 rounded text-uppercase text-sm m-1"> <i class="i-check lg mr-1"></i> <span>Google Ads</span> </div> <div class="bg-secondary text-white d-inline-block py-1 px-3 rounded text-uppercase text-sm m-1"> <i class="i-check lg mr-1"></i> <span>Google Analytics</span> </div> <div class="bg-secondary text-white d-inline-block py-1 px-3 rounded text-uppercase text-sm m-1"> <i class="i-check lg mr-1"></i> <span>GDPR-Ready</span> </div> </div> </div> <div class="col-md-5 my-auto"> <img alt="Consent Mode v2 Illustration" src="/assets/site/general/pages/consent_mode_v2/consent_mode_v2_hero_img-da4bd6cf9b20894cd747efdde3157ae3271a58394f32e8c6752d0ea27bf4b11d.svg" width="560" height="420" class="mw-75" /> </div> </section> <section class="py-5"> <div class="p-4 bg-caution rounded w-75 mx-auto"> <div class="d-flex justify-content-center"> <i class="i-error lg mr-3 mt-1"></i> <div> <p class="font-weight-bold mb-1">Important</p> <p class="m-0">Starting March 2024, Google has incrementally mandated the use of Consent Mode for accessing audience personalization and measurement features in its services when targeting European users.</p> </div> </div> </div> <div class="pt-3 pt-lg-5"> <h3 class="text-center text-xl font-weight-light">Trusted by over 140,000 clients in 100+ countries</h3> <div class="container"> <div class="swiper-container swiper2"> <div class="swiper-wrapper d-flex"> <div class="swiper-slide"><img class="d-block mx-auto m-5 pl-2" width="82" height="56" alt="Armani hotel Milano 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src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" /> <noscript> <img class="d-block mx-auto m-5 pr-2" width="130" height="56" alt="Mailboxes logo" src="/assets/site/customers/mail_boxes-71b5367ea0b19aa26528764031f85dae72a285cf4aa0f54e598a3f6449a04d04.svg" /> </noscript> </div> <div class="swiper-slide"><img class="d-block mx-auto m-5 pr-2" width="100" height="56" alt="Virgin logo" data-lazy-src="/assets/site/customers/virgin-34e16cff4c0af55828b0d95dc425e54c5f24d2a16bdbef13b497de2f432103f6.svg" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" /> <noscript> <img class="d-block mx-auto m-5 pr-2" width="100" height="56" alt="Virgin logo" src="/assets/site/customers/virgin-34e16cff4c0af55828b0d95dc425e54c5f24d2a16bdbef13b497de2f432103f6.svg" /> </noscript> </div> <div class="swiper-slide"><img class="d-block mx-auto m-5" width="130" height="56" alt="Victorias Secret logo" 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slidesPerView: 5, spaceBetweenSlides: 40 }, 1200: { slidesPerView: 7, spaceBetweenSlides: 40 } }, }); }); //]]> </script> </section> <section class="container section-customize bg-blue-secondary text-center text-white mb-5"> <h2 class="text-xl font-weight-bold">Four benefits of Google Consent Mode</h2> <p class=" mx-auto">Get more out of your ads and analytics when you use iubenda, the Google-certified CMP with Google Consent Mode built in.</p> <div class="row"> <div class="text-left p-md-5 col-md-6"> <div class="d-flex align-items-start mb-5"> <i class="i-check lg mr-2 mt-1 text-primary"></i> <p class="m-0 ml-2"> <b>Smart conversion modeling:</b> Google Consent Mode combines basic probability and advanced machine learning to model how users behave on your site — even when they’ve rejected marketing consents. </p> </div> <div class="d-flex align-items-start mb-5"> <i class="i-check lg mr-2 mt-1 text-primary"></i> <p class="m-0 ml-2"> <b>Improve your conversions:</b> Google Consent Mode recovers conversion data on around 65% of ad clicks from users that didn't consent. Modeled conversions and thus more info on ad performance helps you get the most out of your ad budget. </p> </div> </div> <div class="text-left p-md-5 col-md-6"> <div class="d-flex align-items-start mb-5"> <i class="i-check lg mr-2 mt-1 text-primary"></i> <p class="m-0 ml-2"> <b>Privacy-safe measuring: </b>Consent Mode modeling across Google Ads and Google Analytics is carried out without compromising user privacy. Stay GDPR-compliant, and do it all without breaking a sweat, thanks to iubenda. </p> </div> <div class="d-flex align-items-start mb-3"> <i class="i-check lg mr-2 mt-1 text-primary"></i> <p class="m-0 ml-2"> <b>Easily integrate it all:</b> You could try to manually set up Consent Mode, but when it comes built in with iubenda, why would you? Generate a custom consent banner, and automatically get better data from your Google services. </p> </div> </div> </div> </section> <section> <h2 class="text-center text-xl mb-5 pb-5 text-secondary font-weight-bold">Get Google Consent Mode in three easy steps</h2> <div class="row align-items-center mb-5 pb-5 w-75 mx-auto"> <div class="col-md-6"> <img width="60" alt="" data-lazy-src="/assets/site/general/pages/consent_mode_v2/1-7f1ddc1db03afe5394cfe23953d439d6314a9a0c0bd8f25d14267600e3bd8f36.svg" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" /> <noscript> <img width="60" alt="" src="/assets/site/general/pages/consent_mode_v2/1-7f1ddc1db03afe5394cfe23953d439d6314a9a0c0bd8f25d14267600e3bd8f36.svg" /> </noscript> <h3 class="font-weight-bold text-secondary">Configure your consent banner</h3> <p class="text-gray text-15 mb-md-0 mb-5">Answer a few simple questions, and go with iubenda’s <b>automatic configuration or totally customize</b> banner and consent collection.</p> </div> <div class="col-md-6 text-center"> <img width="320" alt="Configure consent banner Screenshot" class="box-shadow-1 rounded" data-lazy-src="/assets/site/general/pages/consent_mode_v2/image_configure_banner-955f3d261d203c8733a8bb7961ca2d7acb9d89f244cfc5942455bec343a2e1cd.png" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" /> <noscript> <img width="320" alt="Configure consent banner Screenshot" class="box-shadow-1 rounded" src="/assets/site/general/pages/consent_mode_v2/image_configure_banner-955f3d261d203c8733a8bb7961ca2d7acb9d89f244cfc5942455bec343a2e1cd.png" /> </noscript> </div> </div> <div class="row align-items-center mb-5 pb-5 w-75 mx-auto"> <div class="col-md-6 text-center d-none d-lg-block"> <img width="320" alt="Install screenshot" class="box-shadow-1 rounded" data-lazy-src="/assets/site/general/pages/consent_mode_v2/image_install-f37a47317abe26760b8ce037c778ad6884b01bb3f2b13d77c1b524d73e83893d.png" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" /> <noscript> <img width="320" alt="Install screenshot" class="box-shadow-1 rounded" src="/assets/site/general/pages/consent_mode_v2/image_install-f37a47317abe26760b8ce037c778ad6884b01bb3f2b13d77c1b524d73e83893d.png" /> </noscript> </div> <div class="col-md-6"> <img width="60" alt="" data-lazy-src="/assets/site/general/pages/consent_mode_v2/2-324d95e1ca28d52da4b2166c41dfe33380d592fc217497fc8c5ea85c3e214d3d.svg" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" /> <noscript> <img width="60" alt="" src="/assets/site/general/pages/consent_mode_v2/2-324d95e1ca28d52da4b2166c41dfe33380d592fc217497fc8c5ea85c3e214d3d.svg" /> </noscript> <h3 class="font-weight-bold text-secondary">Install it on your site</h3> <p class="text-gray text-15 mb-md-0 mb-5">Copy and paste the provided code into your website, implement our Google Tag Manager template, or choose from one of our dedicated plugins. <b>Everything else is automatic</b>, including Google Consent Mode setup.</p> </div> <div class="col-md-6 text-center d-block d-lg-none"> <img width="320" alt="Install screenshot" class="box-shadow-1 rounded" data-lazy-src="/assets/site/general/pages/consent_mode_v2/image_install-f37a47317abe26760b8ce037c778ad6884b01bb3f2b13d77c1b524d73e83893d.png" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" /> <noscript> <img width="320" alt="Install screenshot" class="box-shadow-1 rounded" src="/assets/site/general/pages/consent_mode_v2/image_install-f37a47317abe26760b8ce037c778ad6884b01bb3f2b13d77c1b524d73e83893d.png" /> </noscript> </div> </div> <div class="row align-items-center mb-5 pb-5 w-75 mx-auto"> <div class="col-md-6"> <img width="60" alt="" data-lazy-src="/assets/site/general/pages/consent_mode_v2/3-e732f558181953485f2aafc3c6c37513a2e2464b5e8779141bae7c08c39afc67.svg" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" /> <noscript> <img width="60" alt="" src="/assets/site/general/pages/consent_mode_v2/3-e732f558181953485f2aafc3c6c37513a2e2464b5e8779141bae7c08c39afc67.svg" /> </noscript> <h3 class="font-weight-bold text-secondary">Model data from non-consented users</h3> <p class="text-gray text-15 mb-md-0 mb-5">Enjoy improved marketing data since Google Consent Mode is built into your iubenda CMP. Google’s advanced algorithms allow you to see conversions and analytics even for users that don't give you tracking consent, and iubenda helps you get it done with zero effort.</p> </div> <div class="col-md-6 text-center"> <img width="320" alt="Analytics screenshot" class="box-shadow-1 rounded" data-lazy-src="/assets/site/general/pages/consent_mode_v2/image_analytics-070e297d5f17629ebda1525384110caab2b4a64372861a47dbed86f50eb296d5.png" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" /> <noscript> <img width="320" alt="Analytics screenshot" class="box-shadow-1 rounded" src="/assets/site/general/pages/consent_mode_v2/image_analytics-070e297d5f17629ebda1525384110caab2b4a64372861a47dbed86f50eb296d5.png" /> </noscript> </div> </div> </div> <div class="d-flex alert-blue-light bg-blue-light rounded p-3 w-75 mx-auto mb-5" icon="info"> <div class="icon mr-3"><svg width="32" height="32" viewBox="0 0 32 32" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M16 0C7.16344 0 0 7.16344 0 16C0 24.8366 7.16344 32 16 32C24.8366 32 32 24.8366 32 16C32 7.16344 24.8366 0 16 0ZM17.5 10.5859C17.5 11.4143 16.8284 12.0859 16 12.0859C15.1716 12.0859 14.5 11.4143 14.5 10.5859C14.5 9.75747 15.1716 9.0859 16 9.0859C16.8284 9.0859 17.5 9.75747 17.5 10.5859ZM16 13.5972C16.5128 13.5972 16.9355 13.9833 16.9933 14.4806L17 14.5972V22C17 22.5523 16.5523 23 16 23C15.4872 23 15.0645 22.614 15.0067 22.1166L15 22V14.5972C15 14.045 15.4477 13.5972 16 13.5972Z" fill="currentColor"></path></svg></div> <div>Since you’re using Google services now, don't forget to add the required clauses and disclosures in your privacy policy, such as Google Analytics 4 and Google Ads conversion tracking.</div> </div> <h4 class="text-center py-4 mb-5">Already activated Consent Mode? <a href="#" data-tf-popup="IlHGAGCs" data-tf-opacity="100" data-tf-size="100" data-tf-iframe-props="title=Google Consent Mode Scan" data-tf-transitive-search-params="" data-tf-medium="snippet" class="link-underline font-weight-bold text-secondary text-secondary">Make sure it's up and running with our free scanner</a><script nonce="ec4e1be62e0a82acabc15bc72f4d38cd7b6e31f62ed805ee295fe9a4c8248447" src="//embed.typeform.com/next/embed.js"></script></h4> </section> <section class="container section-padding bg-light-blue text-gray"> <h2 class="text-center font-weight-bold pb-5">iubenda with Google Consent Mode inside</h2> <div class="row pb-md-3"> <div class="d-flex col-md-4 align-items-start mb-3"> <div class="bg-white circle-56 p-1"> <img width="48" height="48" alt="" data-lazy-src="/assets/site/features/languages-752c98fc1e742fd3288ba527f87ba5485b3fccf2789de90f9ba0f473f5f645fe.svg" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" /> <noscript> <img width="48" height="48" alt="" src="/assets/site/features/languages-752c98fc1e742fd3288ba527f87ba5485b3fccf2789de90f9ba0f473f5f645fe.svg" /> </noscript> </div> <div class="ml-3"> <h3 class="font-weight-bold text-lg m-0 mb-2">Geolocation Savvy</h3> <p>Intelligently adapt with geolocation support to improve compliance and personalization right from the start. Understanding your audience, no matter where they're browsing from.</p> </div> </div> <div class="d-flex col-md-4 align-items-start mb-3"> <div class="bg-white circle-56 p-1"> <img width="48" height="48" alt="" data-lazy-src="/assets/site/features/cms-625c0d4f135db40b3fff8e4dbcaecaadd1a93df4d461e30e2f73b7450199702c.svg" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" /> <noscript> <img width="48" height="48" alt="" src="/assets/site/features/cms-625c0d4f135db40b3fff8e4dbcaecaadd1a93df4d461e30e2f73b7450199702c.svg" /> </noscript> </div> <div class="ml-3"> <h3 class="font-weight-bold text-lg m-0 mb-2">Flexible Consent Handling</h3> <p>Choose Basic Consent Mode to turn off Google tags until you get user consent or activate Advanced Consent Mode for a smoother experience that preloads Google tags but respects user choices, using cookieless pings if consent is declined.</p> </div> </div> <div class="d-flex col-md-4 align-items-start mb-3"> <div class="bg-white circle-56 p-1"> <img width="48" height="48" alt="" data-lazy-src="/assets/site/features/code-894956fd7b369615de46675cce6c6a3fc1dfc0b06cf9997ec55d4532c02ec990.svg" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" /> <noscript> <img width="48" height="48" alt="" src="/assets/site/features/code-894956fd7b369615de46675cce6c6a3fc1dfc0b06cf9997ec55d4532c02ec990.svg" /> </noscript> </div> <div class="ml-3"> <h3 class="font-weight-bold text-lg m-0 mb-2">Missing Cookies? No Problem.</h3> <p>When users say no to cookies, cookieless pings can step in and keep the data flowing. This feature ignores users’ personal details but makes Google’s conversion models even more accurate.</p> </div> </div> </div> <div class="row"> <div class="d-flex col-md-4 align-items-start mb-3"> <div class="bg-white circle-56 p-1"> <img width="48" height="48" alt="" data-lazy-src="/assets/site/features/self_updating-21d97a0e9747e134cbc11e0b1e70f405b28a1e9fc549cb54e224aaa303759f06.svg" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" /> <noscript> <img width="48" height="48" alt="" src="/assets/site/features/self_updating-21d97a0e9747e134cbc11e0b1e70f405b28a1e9fc549cb54e224aaa303759f06.svg" /> </noscript> </div> <div class="ml-3"> <h3 class="font-weight-bold text-lg m-0 mb-2">Instantly Adaptable</h3> <p>Get better insight into user behavior in real time. Our tools constantly monitor your users’ consent preferences, and Google Consent Mode adapts to keep you informed.</p> </div> </div> <div class="d-flex col-md-4 align-items-start mb-3"> <div class="bg-white circle-56 p-1"> <img width="48" height="48" alt="" data-lazy-src="/assets/site/features/site_targets-dd75f4988da4fff27619673a2a723165b984cd9acf16066b5b132d58f353c2c7.svg" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" /> <noscript> <img width="48" height="48" alt="" src="/assets/site/features/site_targets-dd75f4988da4fff27619673a2a723165b984cd9acf16066b5b132d58f353c2c7.svg" /> </noscript> </div> <div class="ml-3"> <h3 class="font-weight-bold text-lg m-0 mb-2">Beyond the Ads and Analytics</h3> <p>Our Google-certified CMP isn't just a tool; it's a global compliance partner. With iubenda, you’ll up your Google Ads game while we help cover all your compliance bases in record time and without the hassle.</p> </div> </div> <div class="d-flex col-md-4 align-items-start mb-3"> <div class="bg-white circle-56 p-1"> <img width="48" height="48" alt="" data-lazy-src="/assets/site/features/webserver_module-7a896ba14c93680b37cafe259bb7de5f6a99dd40a063496a4208c54a97187963.svg" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" /> <noscript> <img width="48" height="48" alt="" src="/assets/site/features/webserver_module-7a896ba14c93680b37cafe259bb7de5f6a99dd40a063496a4208c54a97187963.svg" /> </noscript> </div> <div class="ml-3"> <h3 class="font-weight-bold text-lg m-0 mb-2">Click, Copy, Collect More Data</h3> <p>Set up is a breeze thanks to our integration with Google Tag Manager. Simply apply our GTM template and put any concerns about Google Consent Mode to rest. We also offer options for CMS plugins and direct site code integration.</p> </div> </div> <a href="/en/start-generating?redirectUrl=%2Fen%2Fcookie_solutions%2Fnew%3Fsite_id%3D%25%7BsiteId%7D%26appcue%3Dcomo_flow&wizard=true" class="btn btn-primary text-nowrap text-white px-5 py-3 text-md lightbox font-weight-bold mb-2 mx-auto mt-5" rel="nofollow" >Set up Consent Mode</a> </div> <div class="d-flex justify-content-center"> <img decoding="async" src="https://help.iubenda.com/wp-content/uploads/2023/01/badge_2-2.svg" width="25px" class="m-0 mr-2 mb-2"> <p class="text-secondary font-italic m-0 mt-1 font-weight-semi-bold">Available for all plans, including the Free one!</p> </div> </section> <section class="py-5"> <div class="pt-3 pt-lg-5"> <h3 class="text-center text-xl font-weight-light">Trusted by over 140,000 clients in 100+ countries</h3> <div class="container"> <div class="swiper-container swiper2"> <div class="swiper-wrapper d-flex"> <div class="swiper-slide"><img class="d-block 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Starting March 2024, Google has incrementally mandated the use of Consent Mode for accessing audience personalization and measurement features in its services when targeting European users. </p> </li> <li> <h5>What does Google Consent Mode v2 do?</h5> <p>Consent Mode adjusts Google services based on user consent to align with the <a href="https://www.google.com/about/company/user-consent-policy/" target="_blank">European Union User Consent Policy (EUUCP)</a>. <b>It adds more parameters compared to “v1”, improving conversion and analytics modeling for non-consented users</b>.</p> </li> <li> <h5>What is the EU User Consent Policy?</h5> <p>Google's <a href="https://www.google.com/about/company/user-consent-policy/" target="_blank">EUUCP</a> ensures compliance with EU regulations like GDPR, ePrivacy Directive, and DMA. It requires user consent for cookies and similar technologies, especially for personalized ads or data collection. Certified CMPs like iubenda offer compliance and integrate all these cool Google features.</p> </li> <li> <h5>How do I enable Google Consent Mode?</h5> <p class="mb-2">Enable Google Consent Mode manually or via certified CMPs like iubenda. Use iubenda's solutions with the Google Tag Manager template, dedicated CMS plugins, or direct site code integration for easy setup.</strong> </p> </li> <li> <h5>What is a Consent Management Platform?</h5> <p class="mb-2">A Consent Management Platform (CMP) is a system that websites or apps can use to manage user consent to things like cookies and trackers, in a legally compliant way.</strong> </p> </li> <li> <h5>What is a Google-certified CMP?</h5> <p class="mb-2">Google collaborates with select CMPs like iubenda to make it easy to set up Google Consent Mode.</strong> </p> </li> <li> <h5>Do I need a Consent Management Platform?</h5> <p class="mb-2">Most likely. CMPs are essential for businesses with EU users or that fall under regulations like GDPR, the ePrivacy Directive, and CCPA. CMPs help obtain consent for cookies and manage user data-sharing preferences, including opt-out options under CCPA. Additionally, a Google-certified CMP like iubenda is the easiest way to set up Google Consent Mode, which has been required since March 2024 for accessing audience personalization and measurement features in its services when targeting European users.</strong> </p> </li> <li> <h5>Is Google Consent Mode support included in all plans?</h5> <p class="mb-2">Yes, it's included in all plans, even the Free one. Essential for websites running Google Ads or Google Analytics and targeting European users, it prevents marketing data loss from rejected consent banners. Note: Starting March 2024, Google has incrementally mandated the use of Consent Mode for accessing audience personalization and measurement features in its services when targeting European users. More details <a href="https://www.iubenda.com/en/google-consent-mode-v2-certified-cmp" target="_blank">here</a>.</strong> </p> </li> </ul> </section> </div> </div> </section> <section class="container position-relative bg-blue-secondary section-padding"> <div class="bg-footer"></div> <div class="row"> <div class="col-md-5"></div> <div class="col-md-7"> <h1 class="font-weight-bold text-white pt-4 pb-3">Choose the easy way to get Google Consent Mode </h1> <a href="/en/start-generating?redirectUrl=%2Fen%2Fcookie_solutions%2Fnew%3Fsite_id%3D%25%7BsiteId%7D%26appcue%3Dcomo_flow&wizard=true" class="btn btn-primary text-nowrap text-white px-5 py-3 text-md lightbox font-weight-bold mb-2" rel="nofollow" >Set up Consent Mode</a> <a data-tf-popup="IlHGAGCs" data-tf-opacity="100" data-tf-size="100" data-tf-iframe-props="title=Google Consent Mode Scan" data-tf-transitive-search-params="" data-tf-medium="snippet" class="btn btn-outline-white text-nowrap px-5 py-3 text-md font-weight-bold mb-2">Is it active? 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