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These 5 Use Cases Share Valuable Insights"><header class="entry-header"><h1 class="entry-title">How is Big Data Analytics Used in Business? These 5 Use Cases Share Valuable Insights</h1> <p class="entry-meta"> <div id="post_info"> <div id="author_reading_time"><span class="entry-author"><a href="https://datafloq.com/user/gagsfu/" class="entry-author-link" rel="author"><span class="entry-author-name">Gagan Chatwal</span></a></span> / <span class="reading_time" id="reading_time">3 min read.</span> <br/> <time class="entry-time">May 6, 2023</time> </div> <div id="ai_metrics"> <div id='myBtn' class='myBtn_class'> <i id='mavin_ai_chart' class='far fa-question-circle'></i> <img class='mavin_image' src='https://datafloq.com/wp-content/plugins/df-ai-metrics/static/img/76-88-Datafloq-AI.png' alt='Datafloq AI Score' width='80' height='52'/> </div>  <div id='myModal' class='modal'>  <div class='modal-content'> <div class='modal-header'> <span class='close'>×</span> <h2>Datafloq AI Score: 85.33</h2> </div> <div class='modal-body'> <div id='chart-content'> <canvas id='myChart' width='200' height='200'></canvas> <div id='chart-text'> <p>Datafloq enables anyone to contribute articles, but we value high-quality content. This means that we do not accept SEO link building content, spammy articles, clickbait, articles written by bots and especially not misinformation. Therefore, we have developed an AI, built using multiple built open-source and proprietary tools to instantly define whether an article is written by a human or a bot and determine the level of bias, objectivity, whether it is fact-based or not, sentiment and overall quality. </p> <p>Articles published on Datafloq need to have a minimum AI score of 60% and we provide this graph to give more detailed information on how we rate this article. Please note that this is a work in progress and if you have any suggestions, feel free to <a href='/contact'>contact us</a>. </p> </div> </div> </div> </div> </div> <script> // Get the modal var modal = document.getElementById('myModal'); // Get the button that opens the modal var btn = document.getElementById('myBtn'); var mavin_ai_chart = document.getElementById('mavin_ai_chart'); // Get the <span> element that closes the modal var span = document.getElementsByClassName('close')[0]; // When the user clicks the button, open the modal mavin_ai_chart.onmouseover = function() { //modal.style.display = 'block'; setTimeout(function() { modal.style.display = 'block'; }, 1000); } btn.onclick = function() { modal.style.display = 'block'; } // When the user clicks on <span> (x), close the modal span.onclick = function() { modal.style.display = 'none'; } // When the user clicks anywhere outside of the modal, close it window.onclick = function(event) { if (event.target == modal) { modal.style.display = 'none'; } } </script><script> const ctx = document.getElementById('myChart').getContext('2d'); const data = { labels: [ 'Human written content', // bot_real_probability 'Ease of reading', 'Positive Sentiment', 'Objectivity', 'Accountability', 'Fact Basedness', 'Accurate', 'Non Influential', 'Unopinionated' ], datasets: [{ label: 'AI Metrics', data: ["100","73","61","44","47.199999999999996","49.6","22.199999999999996","23.4","57.2"], fill: true, backgroundColor: 'rgba(54, 162, 235, 0.2)', borderColor: 'rgb(115, 188, 119)', pointBackgroundColor: 'rgb(54, 162, 235)', pointBorderColor: '#fff', pointHoverBackgroundColor: '#fff', pointHoverBorderColor: 'rgb(54, 162, 235)' }] }; const config = { type: 'radar', data: data, options: { elements: { line: { borderWidth: 3 } }, scale: { min: 0, max: 100, }, }, }; const myChart = new Chart(ctx, config); </script></div> </div></p></header><div class="entry-content"><img width="625" height="417" src="https://datafloq.com/wp-content/uploads/2023/05/big-data-analytics-.jpeg" class="singular-image entry-image" alt="" decoding="async" loading="lazy" srcset="https://datafloq.com/wp-content/uploads/2023/05/big-data-analytics-.jpeg 625w, https://datafloq.com/wp-content/uploads/2023/05/big-data-analytics--300x200.jpeg 300w, https://datafloq.com/wp-content/uploads/2023/05/big-data-analytics--600x400.jpeg 600w" sizes="auto, (max-width: 625px) 100vw, 625px" /> <script type="text/javascript"> window.onload = function() { console.log(document.getElementById("input_18_4_1").value); document.getElementById("input_18_4_1").checked = true; } </script> <p>Big data analytics is a term that has been thrown around tech and business circles for <a href="https://datafloq.com/read/big-data-history/239">at least a decade</a>. Despite being around so long, big data is usually hard to define and even harder to use. Yet, for businesses that successfully integrate it, they do more than just make a profit.</p> <p>They tend to be leaders in their industries and define their markets. They prove that the saying is true: information is power. The more information companies get, the more likely they are to succeed in reaching their goals.</p> <p>Any company can use data analytics services and implement big data tools into its daily routine to make better, more informed decisions.</p> <p>Keep reading below to learn how big data analytics is changing the business world!</p> <h2>1. Looking at Trends to Get and Keep More Customers</h2> <p>The simplest and most effective way big data is being used is to simply get more customers. And there are more tools being developed with big data to make this easier.</p> <p>Since big data collects more information than anyone can feasibly analyze, artificial intelligence is being given the job instead. Companies like District Data Labs are developing tools that reveal new data trends. With these new connections between different data points, companies can learn more about their markets and themselves.</p> <p>That means they’ll be better informed and will be able to attract new customers.</p> <div id="bsa-block-728--90" class="bsaProContainerNew bsaProContainer-26 bsa-block-728--90 bsa-pro-col-1" style="display: block !important"><div class="bsaProItems bsaGridGutter " style="background-color:"><div class="bsaProItem bsaReset" data-animation="none" style="opacity:1"><div class="bsaProItemInner" style="background-color:"><div class="bsaProItemInner__thumb"><div class="bsaProAnimateThumb"><a class="bsaProItem__url" href="https://datafloq.com/ordering_form?sid=26&bsa_pro_id=60&bsa_pro_url=1" target="_blank"><div class="bsaProItemInner__img" style="background-image: url('https://datafloq.com/wp-content/uploads/bsa-pro-upload/1683277506-McAfee Affiliate Banner.jpg')"></div></a></div></div></div></div></div></div><script> (function($){ "use strict"; $(document).ready(function(){ function bsaProResize() { var sid = "26"; var object = $(".bsaProContainer-" + sid); var imageThumb = $(".bsaProContainer-" + sid + " .bsaProItemInner__img"); var animateThumb = $(".bsaProContainer-" + sid + " .bsaProAnimateThumb"); var innerThumb = $(".bsaProContainer-" + sid + " .bsaProItemInner__thumb"); var parentWidth = "728"; var parentHeight = "90"; var objectWidth = object.parent().outerWidth(); if ( objectWidth <= parentWidth ) { var scale = objectWidth / parentWidth; if ( objectWidth > 0 && objectWidth !== 100 && scale > 0 ) { animateThumb.height(parentHeight * scale); innerThumb.height(parentHeight * scale); imageThumb.height(parentHeight * scale); } else { animateThumb.height(parentHeight); innerThumb.height(parentHeight); imageThumb.height(parentHeight); } } else { animateThumb.height(parentHeight); innerThumb.height(parentHeight); imageThumb.height(parentHeight); } } bsaProResize(); $(window).resize(function(){ bsaProResize(); }); }); })(jQuery); </script> <script> (function ($) { "use strict"; var bsaProContainer = $('.bsaProContainer-26'); var number_show_ads = "0"; var number_hide_ads = "0"; if ( number_show_ads > 0 ) { setTimeout(function () { bsaProContainer.fadeIn(); }, number_show_ads * 1000); } if ( number_hide_ads > 0 ) { setTimeout(function () { bsaProContainer.fadeOut(); }, number_hide_ads * 1000); } })(jQuery); </script> <h2>2. Using Big Data Analytics to Analyze Advertiser Trends</h2> <p>By being able to measure trends in how people respond to advertisements as they change, businesses can act quickly. Big data has found an important role in marketing as it clears up many of the unknowns associated with the field.</p> <p>With big data, companies can tell if a specific advertisement works better than others. They can use that advertisement as a model for future campaigns. Companies can also identify and respond to potential crises immediately before it spirals out of control.</p><div class="google-adsc"> <hr class="wp-block-separator has-text-color has-theme-primary-color has-alpha-channel-opacity has-theme-primary-background-color has-background is-style-wide"/> <script type="text/javascript"></script> <div class='gf_browser_ie gf_browser_ie7 gform_wrapper gravity-theme gform-theme--no-framework' data-form-theme='gravity-theme' data-form-index='0' id='gform_wrapper_18' ><form method='post' enctype='multipart/form-data' target='gform_ajax_frame_18' id='gform_18' action='/read/how-is-big-data-analytics-used-in-business-these-5-use-cases-share-valuable-insights/' data-formid='18' novalidate><div class='gf_invisible ginput_recaptchav3' data-sitekey='6Lc9lNwZAAAAAOzQlVSOvQ6DSwb9EqeRcX3sqXmO' data-tabindex='0'><input id="input_e9301a9b755cafcbcb6cb71332ea7dc6" class="gfield_recaptcha_response" type="hidden" name="input_e9301a9b755cafcbcb6cb71332ea7dc6" value=""/></div> <div class='gform-body gform_body'><div id='gform_fields_18' class='gform_fields top_label form_sublabel_below description_below validation_below'><div id="field_18_5" class="gfield gfield--type-html gfield--input-type-html gfield--width-full gfield_html gfield_no_follows_desc field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_18_5" ><h3 class="frmheadings" id="gf18-title">Interested in what the future will bring? 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100;if(is_form){jQuery('#gform_wrapper_18').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_18').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_18').removeClass('gform_validation_error');}setTimeout( function() { /* delay the scroll by 50 milliseconds to fix a bug in chrome */ }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_18').val();gformInitSpinner( 18, 'https://datafloq.com/wp-content/plugins/gravityforms/images/spinner.svg', true );jQuery(document).trigger('gform_page_loaded', [18, current_page]);window['gf_submitting_18'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}jQuery('#gform_wrapper_18').replaceWith(confirmation_content);jQuery(document).trigger('gform_confirmation_loaded', [18]);window['gf_submitting_18'] = false;wp.a11y.speak(jQuery('#gform_confirmation_message_18').text());}else{jQuery('#gform_18').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger("gform_pre_post_render", [{ formId: "18", currentPage: "current_page", abort: function() { this.preventDefault(); } }]); if (event && event.defaultPrevented) { return; } const gformWrapperDiv = document.getElementById( "gform_wrapper_18" ); if ( gformWrapperDiv ) { const visibilitySpan = document.createElement( "span" ); visibilitySpan.id = "gform_visibility_test_18"; gformWrapperDiv.insertAdjacentElement( "afterend", visibilitySpan ); } const visibilityTestDiv = document.getElementById( "gform_visibility_test_18" ); let postRenderFired = false; function triggerPostRender() { if ( postRenderFired ) { return; } postRenderFired = true; jQuery( document ).trigger( 'gform_post_render', [18, current_page] ); gform.utils.trigger( { event: 'gform/postRender', native: false, data: { formId: 18, currentPage: current_page } } ); gform.utils.trigger( { event: 'gform/post_render', native: false, data: { formId: 18, currentPage: current_page } } ); if ( visibilityTestDiv ) { visibilityTestDiv.parentNode.removeChild( visibilityTestDiv ); } } function debounce( func, wait, immediate ) { var timeout; return function() { var context = this, args = arguments; var later = function() { timeout = null; if ( !immediate ) func.apply( context, args ); }; var callNow = immediate && !timeout; clearTimeout( timeout ); timeout = setTimeout( later, wait ); if ( callNow ) func.apply( context, args ); }; } const debouncedTriggerPostRender = debounce( function() { triggerPostRender(); }, 200 ); if ( visibilityTestDiv && visibilityTestDiv.offsetParent === null ) { const observer = new MutationObserver( ( mutations ) => { mutations.forEach( ( mutation ) => { if ( mutation.type === 'attributes' && visibilityTestDiv.offsetParent !== null ) { debouncedTriggerPostRender(); observer.disconnect(); } }); }); observer.observe( document.body, { attributes: true, childList: false, subtree: true, attributeFilter: [ 'style', 'class' ], }); } else { triggerPostRender(); } } );} ); </script> <hr class="wp-block-separator has-text-color has-theme-primary-color has-alpha-channel-opacity has-theme-primary-background-color has-background is-style-wide"/> </div> <h2>3. Big Ideas Require Big Data</h2> <p>Big data analytics also help facilitate innovation within companies. Employees are having connections drawn between data points that they never thought of before. When new connections are drawn, people can plot totally new strategies to approach markets.</p> <p>New information leads to newer ideas. It’s the same in the business world as anywhere else. And now that <a href="http://skytechgeek.com/2013/10/smb-and-big-data-why-its-not-just-for-the-big-guys-anymore/">information is spread further</a>, so ideas are popping up everywhere.</p> <h2>4. Looking at Big Data Minimizes Risk</h2> <p>One of the most important parts of big data is that it can be used to identify previously unseen risks.</p> <p>When considering an investment, companies can learn more about it than ever before. With that new information, they’re able to identify potential shortcomings in the investment that they would have missed.</p> <h2>5. Communication Is Key</h2> <p><a href="https://datafloq.com/read/big-data-analytics-unlocking-growth-across-industries/">Big data analytics</a> isn’t just for executives and leaders. The information it provides is usually distilled into infographics and software with intuitive user interfaces. Employees may not need to be trained in how to use big data tools to access information.</p> <p>That puts more eyes on how well market strategies may be turning out. Since employees have access to data relevant to the company, they’re more involved in it. They understand how their performance can affect the entire company and may be <a href="https://www.inc.com/encyclopedia/employee-motivation.html">more motivated</a> than before.</p> <div id="bsa-block-728--90" class="bsaProContainerNew bsaProContainer-27 bsa-block-728--90 bsa-pro-col-1" style="display: block !important"><div class="bsaProItems bsaGridGutter " style="background-color:"><div class="bsaProItem bsaReset" data-animation="none" style="opacity:1"><div class="bsaProItemInner" style="background-color:"><div class="bsaProItemInner__thumb"><div class="bsaProAnimateThumb"><a class="bsaProItem__url" href="https://datafloq.com/ordering_form?sid=27&bsa_pro_id=33&bsa_pro_url=1" target="_blank"><div class="bsaProItemInner__img" style="background-image: url('https://datafloq.com/wp-content/uploads/bsa-pro-upload/1679987406-728x90 (1).png')"></div></a></div></div></div></div></div></div><script> (function($){ "use strict"; $(document).ready(function(){ function bsaProResize() { var sid = "27"; var object = $(".bsaProContainer-" + sid); var imageThumb = $(".bsaProContainer-" + sid + " .bsaProItemInner__img"); var animateThumb = $(".bsaProContainer-" + sid + " .bsaProAnimateThumb"); var innerThumb = $(".bsaProContainer-" + sid + " .bsaProItemInner__thumb"); var parentWidth = "728"; var parentHeight = "90"; var objectWidth = object.parent().outerWidth(); if ( objectWidth <= parentWidth ) { var scale = objectWidth / parentWidth; if ( objectWidth > 0 && objectWidth !== 100 && scale > 0 ) { animateThumb.height(parentHeight * scale); innerThumb.height(parentHeight * scale); imageThumb.height(parentHeight * scale); } else { animateThumb.height(parentHeight); innerThumb.height(parentHeight); imageThumb.height(parentHeight); } } else { animateThumb.height(parentHeight); innerThumb.height(parentHeight); imageThumb.height(parentHeight); } } bsaProResize(); $(window).resize(function(){ bsaProResize(); }); }); })(jQuery); </script> <script> (function ($) { "use strict"; var bsaProContainer = $('.bsaProContainer-27'); var number_show_ads = "0"; var number_hide_ads = "0"; if ( number_show_ads > 0 ) { setTimeout(function () { bsaProContainer.fadeIn(); }, number_show_ads * 1000); } if ( number_hide_ads > 0 ) { setTimeout(function () { bsaProContainer.fadeOut(); }, number_hide_ads * 1000); } })(jQuery); </script> <h2>Big Data Analytics Isn’t Just Big, It’s Huge</h2> <p>The big data analytics tools that are changing the business world have been around for a while. But now that they’ve become easy to use and have been adopted by the mainstream, they’re changing everything. Competition is becoming about who has the most information – not just who makes the best decisions.</p> <p>To stay ahead in markets like this, you need to be informed. That’s why you should <a href="http://skytechgeek.com/category/business/">keep reading here</a> so that you always stay ahead of the latest trends in your industry!</p> <div class="essb_break_scroll"></div> </div><footer class="entry-footer"><p class="entry-meta"><span class="entry-categories">Categories: <a href="https://datafloq.com/category/big-data/" rel="category tag">Big Data</a><br></span> <span class="entry-tags">Tags: <a href="https://datafloq.com/tag/big-data/" rel="tag">Big Data</a>, <a href="https://datafloq.com/tag/big-data-analytics/" rel="tag">big data analytics</a><br></span> </p></footer></article><div class="ad-after-content"><div id="bsa-html" class="bsaProContainerNew bsaProContainer-6 bsa-html bsa-pro-col-1" style="display: block !important"><div class="bsaProItems bsaGridGutter " style="background-color:"><div class="bsaProItem bsaReset" data-animation="none" style="opacity:1"><div class="bsaProItemInner" style="background-color:"><div class="bsaProItemInner__copy"><div class="bsaProItemInner__copyInner"><div class="bsaProItemInner__html"><script async src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js?client=ca-pub-8651647724440746" crossorigin="anonymous"></script> <ins class="adsbygoogle" style="display:block" data-ad-format="autorelaxed" data-ad-client="ca-pub-8651647724440746" data-ad-slot="2073547341"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script> </div></div></div></div></div></div></div> <script> (function ($) { "use strict"; var bsaProContainer = $('.bsaProContainer-6'); var number_show_ads = "0"; var number_hide_ads = "0"; if ( number_show_ads > 0 ) { setTimeout(function () { bsaProContainer.fadeIn(); }, number_show_ads * 1000); } if ( number_hide_ads > 0 ) { setTimeout(function () { bsaProContainer.fadeOut(); }, number_hide_ads * 1000); } })(jQuery); </script> </div><section class="author-box"><img alt='' src='https://secure.gravatar.com/avatar/41ad215a3f59ea602b64de6522cea938?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/41ad215a3f59ea602b64de6522cea938?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' loading='lazy' decoding='async'/><h4 class="author-box-title">About <a href="https://datafloq.com/user/gagsfu/"><span itemprop="name">Gagan Chatwal</span></a><ul class="author-social-info"><li class="social-item"><a href="https://www.facebook.com/app_scoped_user_id/YXNpZADpBWEUyWE5fWF9nNS1NWFFUZATM4MXV0NEpZASXRJbmRSVXcyN0cway0xVDZAIcVg4WDBPOEw3NGxVQmp1N3ZArN1B1Tmctbl9FRTd4U3I4ZAVFmYlJzSkJSRXNGSUdjREE2cE93dlpXNW41TGRTN05Ja1pQ/" class="social-item-facebook"> <svg height="100%" style="fill-rule:evenodd;clip-rule:evenodd;stroke-linejoin:round;stroke-miterlimit:2;" version="1.1" viewBox="0 0 512 512" width="100%" xml:space="preserve" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><path d="M374.245,285.825l14.104,-91.961l-88.233,0l0,-59.677c0,-25.159 12.325,-49.682 51.845,-49.682l40.117,0l0,-78.291c0,0 -36.408,-6.214 -71.214,-6.214c-72.67,0 -120.165,44.042 -120.165,123.775l0,70.089l-80.777,0l0,91.961l80.777,0l0,222.31c16.197,2.542 32.798,3.865 49.709,3.865c16.911,0 33.512,-1.323 49.708,-3.865l0,-222.31l74.129,0Z" style="fill:#1877f2;fill-rule:nonzero;"/></svg> </a></li><li class="social-item"><a href="https://www.linkedin.com/in/gagan-chhatwal-03715322" class="social-item-linkedin"> <svg enable-background="new 0 0 32 32" height="28" id="Layer_1" version="1.0" viewBox="0 0 32 32" width="32" xml:space="preserve" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g><path d="M32,30c0,1.104-0.896,2-2,2H2c-1.104,0-2-0.896-2-2V2c0-1.104,0.896-2,2-2h28c1.104,0,2,0.896,2,2V30z" fill="#007BB5"/><g><rect fill="#FFFFFF" height="14" width="4" x="7" y="11"/><path d="M20.499,11c-2.791,0-3.271,1.018-3.499,2v-2h-4v14h4v-8c0-1.297,0.703-2,2-2c1.266,0,2,0.688,2,2v8h4v-7 C25,14,24.479,11,20.499,11z" fill="#FFFFFF"/><circle cx="9" cy="8" fill="#FFFFFF" r="2"/></g></g><g/><g/><g/><g/><g/><g/></svg> </a></li></ul></h4><div class="author-box-content" itemprop="description"><p>I am fun loving guy, addicted to gadgets, technology and web design. A blogger by heart and developer by brain. Love travelling and food.</p> </div></section></main><aside class="sidebar sidebar-primary widget-area" role="complementary" aria-label="Primary Sidebar" id="genesis-sidebar-primary"><h2 class="genesis-sidebar-title screen-reader-text">Primary Sidebar</h2><section id="custom_html-6" class="widget_text widget widget_custom_html"><div class="widget_text widget-wrap"><div class="textwidget custom-html-widget"><section id="newsletterwidget-2" class="widget widget_newsletterwidget"> <div class="widget-wrap"> <h3 class="widgettitle widget-title">E-mail Newsletter</h3> <p>Sign up to receive email updates daily and to hear what's going on with us!</p> <div class="tnp tnp-widget"> <div class='gf_browser_ie gf_browser_ie7 gform_wrapper gravity-theme gform-theme--no-framework' data-form-theme='gravity-theme' data-form-index='0' id='gform_wrapper_16' ><div id='gf_16' class='gform_anchor' tabindex='-1'></div><form method='post' enctype='multipart/form-data' target='gform_ajax_frame_16' 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