Optimiser une page LinkedIn - Tutoriel vidéo LinkedIn | LinkedIn Learning, anciennement Lynda.com

<!DOCTYPE html> <html lang="fr"> <head> <meta name="pageKey" content="d_learning_course_video_guest">  <meta name="linkedin:pageTag" content="view_video"> <meta name="locale" content="fr_FR"> <meta id="config" data-app-version="2.0.2217" data-call-tree-id="AAYnl1mDl75jNH+BPWF2AQ==" data-multiproduct-name="learning-guest-frontend" data-service-name="learning-guest-frontend" data-browser-id="abb6bb6e-73b8-4821-8a4e-1df017958706" data-enable-page-view-heartbeat-tracking data-page-instance="urn:li:page:learning_course_video_guest;9nhNTY/kRWCFYegnpW1QNw==" data-disable-jsbeacon-pagekey-suffix="false" data-member-id="0"> <link rel="canonical" href="https://fr.linkedin.com/learning/linkedin-pour-les-entreprises-18015471/optimiser-une-page-linkedin">     <link rel="manifest" href="/homepage-guest/manifest.json" crossorigin="use-credentials">  <script> function getDfd() {let yFn,nFn;const p=new Promise(function(y, n){yFn=y;nFn=n;});p.resolve=yFn;p.reject=nFn;return p;} window.lazyloader = getDfd(); window.tracking = getDfd(); window.impressionTracking = getDfd(); window.ingraphTracking = getDfd(); window.appDetection = getDfd(); window.pemTracking = getDfd(); </script>  <link rel="icon" href="https://static.licdn.com/aero-v1/sc/h/444zstxv7s91nepfm5et6ofge"> <title>Optimiser une page LinkedIn - Tutoriel vidéo LinkedIn | LinkedIn Learning, anciennement Lynda.com</title> <meta name="robots" content="noarchive, max-image-preview:large"> <meta name="description" content="Apprenez à optimiser votre page LinkedIn. Découvrez comment compléter les informations de base. Voyez également comment bien rédiger le descriptif, notamment avec des mots-clés, en vue d'un bon référencement."> <meta property="og:site_name" content="LinkedIn"> <meta name="twitter:site" content="@LI_Learning"> <meta name="twitter:card" content="summary"> <meta name="litmsProfileName" content="learning-guest-frontend"> <meta property="og:title" content="Optimiser une page LinkedIn - Tutoriel vidéo LinkedIn | LinkedIn Learning, anciennement Lynda.com"> <meta name="twitter:title" content="Optimiser une page LinkedIn - Tutoriel vidéo LinkedIn | LinkedIn Learning, anciennement Lynda.com"> <meta property="og:description" content="Apprenez à optimiser votre page LinkedIn. Découvrez comment compléter les informations de base. Voyez également comment bien rédiger le descriptif, notamment avec des mots-clés, en vue d'un bon référencement."> <meta name="twitter:description" content="Apprenez à optimiser votre page LinkedIn. Découvrez comment compléter les informations de base. Voyez également comment bien rédiger le descriptif, notamment avec des mots-clés, en vue d'un bon référencement."> <meta property="og:image" content="https://media.licdn.com/dms/image/v2/C4E0DAQGuTk4el4bbAg/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1655977577586?e=2147483647&v=beta&t=1KZFXbxrNQzJhWdEnh-3dyMOJPH_3zZWOrvry7gfflU"> <meta name="twitter:image" content="https://media.licdn.com/dms/image/v2/C4E0DAQGuTk4el4bbAg/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1655977577586?e=2147483647&v=beta&t=1KZFXbxrNQzJhWdEnh-3dyMOJPH_3zZWOrvry7gfflU">  <meta property="og:url" content="https://fr.linkedin.com/learning/linkedin-pour-les-entreprises-18015471/optimiser-une-page-linkedin"> <meta property="og:type" content="website"> <meta name="clientSideIngraphs" content="1" data-gauge-metric-endpoint="/learning-guest/api/ingraphs/gauge" data-counter-metric-endpoint="/learning-guest/api/ingraphs/counter"> <link rel="stylesheet" href="https://static.licdn.com/aero-v1/sc/h/ht747kcql13u92j1q4t75l0s"> <script type="application/ld+json"> {"@context":"http://schema.org/","@type":"VideoObject","name":"Optimiser une page LinkedIn - LinkedIn pour les entreprises","author":{"@type":"Person","name":"Grégory Mancel","url":"https://fr.linkedin.com/learning/instructors/gregory-mancel"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C4E0DAQGuTk4el4bbAg/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1655977577586?e=2147483647&v=beta&t=1KZFXbxrNQzJhWdEnh-3dyMOJPH_3zZWOrvry7gfflU","description":"Créez et améliorez votre page LinkedIn pour augmenter votre visibilité, développer votre marque et obtenir plus d'engagement auprès des utilisateurs ou des professionnels.","duration":"PT5M17S","datePublished":"2022-06-28","uploadDate":"2022-06-28","requiresSubscription":false,"isAccessibleForFree":true,"contentUrl":"https://fr.linkedin.com/learning/linkedin-pour-les-entreprises-18015471/optimiser-une-page-linkedin","interactionCount":9634,"interactionStatistic":[{"@type":"InteractionCounter","interactionType":"http://schema.org/WatchAction","userInteractionCount":9634}],"transcript":"Avant d'optimiser la page LinkedIn, je vais relier celle-ci au profil de Clémentine Vaillancourt. Je vais descendre dans son profil, et je vais aller dans la partie Expérience. Ensuite, je clique sur ce crayon, sur celui-ci également. Et là, je vais modifier le nom de l'entreprise. On devrait retrouver la page. Voilà, on propose de choisir The Landon Hotel, je dis Oui, je clique sur Enregistrer. C'est fait. Maintenant, je vais remonter tout en haut de la page pour le vérifier. Je ferme cette fenêtre d'abord. Regardons effectivement, il y a bien The Landon Hotel relié au profil de Clémentine. Maintenant, rendons-nous sur la page LinkedIn. Je clique sur le logo. Et ensuite, à nouveau dessus, ici, pour accéder à la page Entreprise. Donc là, on voit qu'il y a plusieurs choses à ajouter. Je vais d'abord ajouter la photo de couverture. Donc ici, je clique sur le crayon. Je vais récupérer l'image que j'ai déjà préparée. La voici au bon format, 1128 x 1091. Et j'enregistre. Je rafraîchis la page. On va voir si tout est bon. On va le vérifier. Effectivement, on a bien une bannière. Maintenant je vais modifier les autres parties de cette page. Je vais dans Modifier la page. Je vais tout en haut dans Informations sur la page pour vérifier que tout est bon. On a bien le nom, le logo, l'URL et le slogan. Cette partie est complète. Ensuite, je vais dans Boutons. Donc là, on voit que je peux ajouter un bouton personnalisé. Je coche du coup sur Activé, et là, je vais sélectionner un bouton. Par exemple, en savoir plus. Et j'ajoute le site de l'hôtel. Voilà. Donc, j'ai un aperçu du bouton ici. Je fais Enregistrer. C'est bon. Donc du coup, maintenant, je passe à la suite, la partie Infos. Présentation. Je suis tout en haut. On voit ici que LinkedIn a ajouté un petit message pour expliquer que cette page est bien sûr fictive. Je vais la compléter avec une description. Je fais un copier-coller d'un texte que j'ai récupéré. Voilà, je saute une ligne ici. Je fais Enregistrer. Vous voyez qu'un message d'erreur apparaît, puisque j'ai oublié d'ajouter l'URL du site web qui est une information obligatoire. Je vais donc poursuivre ici pour ajouter le site web. C'est bon. Je continue. Tout ça a été rempli, l'année de création. Je vais l'ajouter. Voilà, et ensuite, je peux ajouter des spécialisations. Jusqu'à 20. Mais en fait, selon la taille des mots, vous pouvez en ajouter plus. Donc là, je vais ajouter des termes en anglais. Hotels. Hospitality, par exemple. Voilà, pour l'instant, j'en ai quatre. Je pourrais revenir à cet endroit et en ajouter d'autres, bien sûr. Maintenant, je peux enregistrer. Voilà, donc, nous avons complété la partie présentation. Le lieu de travail, c'est ici que vous pouvez le le modifier. Vous pouvez ajouter plusieurs sites. Donc là, ajouter un lieu. Voilà, vous pouvez, par exemple ici, choisir un pays. Si vous ne possédez pas d'adresse postale, vous pouvez aller directement ici. Ajoutez une ville. Et c'est enregistré. Enfin, vous pouvez également relier des hashtags à cette page. Jusqu'à trois. Donc là, je vais sur Ajouter un hashtag, et je vais prendre celui-ci qui est en fait le hashtag de la marque. J'enregistre, j'en ajouterai d'autres plus tard. Je pourrais ajouter des suggestions de groupes, ou encore, gérer les langues tout en bas. Pour que les personnes qui trouvent la page, par exemple en Allemagne, voient une description écrite en allemand. Et voilà comment, du coup, on optimise sa page. Je vais fermer cette fenêtre pour voir où nous en sommes. Je pourrais éventuellement ajouter un post pour préciser que j'ai fait tous ces changements. Je vais décliner l'offre. Et là on voit qu'on est presque au complet sur la page. Je vais cliquer sur Voir en tant que membre pour voir à quoi elle ressemble pour l'utilisateur lambda. Et voilà donc le résultat. Donc, voilà comment optimiser une page LinkedIn. "} </script>  </head> <body dir="ltr">   <a href="#main-content" class="skip-link btn-md btn-primary absolute z-11 -top-[100vh] focus:top-0"> Passer au contenu principal </a> <header class="header base-detail-page__header px-mobile-container-padding bg-color-background-container global-alert-offset sticky-header"> <nav class="nav pt-1.5 pb-2 flex items-center justify-between relative flex-nowrap babymamabear:py-1.5 nav--minified-mobile " aria-label="Principal"> <a href="https://fr.linkedin.com/learning/?trk=learning-course_nav-header-logo" class="nav__logo-link link-no-visited-state z-1 mr-auto min-h-[52px] flex items-center babybear:z-0 hover:no-underline focus:no-underline active:no-underline babymamabear:mr-3" data-tracking-control-name="learning-course_nav-header-logo" data-tracking-will-navigate> <div class="learning-logo"> <icon class="learning-logo__inbug onload" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4zqr0f9jf98vi2nkijyc3bex2"></icon> <span class="learning-logo__text" aria-hidden="true">Learning</span> <span class="sr-only">LinkedIn Learning</span> </div> </a> <section class="search-bar relative flex flex-grow h-[40px] bg-cool-gray-20 min-w-0 max-w-full mx-4 rounded-sm babymamabear:mx-0 babymamabear:mb-1.5 babymamabear:bg-color-transparent babymamabear:w-full babymamabear:flex babymamabear:flex-wrap search-bar--minified-mobile" data-current-search-type="LEARNING"> <button class="search-bar__placeholder papabear:hidden text-input w-full mt-1.5 !pl-[14px] border-1 border-solid border-color-border-faint rounded-[2px] h-[40px] max-h-[40px] flex items-center overflow-hidden cursor-text" data-tracking-control-name="learning-course_search-switcher-opener"> <icon class="text-color-icon w-3 h-3 mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/397vrsk6op88l4981ji1xe1qt"></icon> <div class="search-bar__full-placeholder font-sans text-md text-color-text max-w-[calc(100%-40px)] text-left whitespace-nowrap overflow-hidden text-ellipsis">  Chercher des compétences, sujets ou logiciels  </div> <span class="sr-only">Étendre la recherche</span> </button> <div class="switcher-tabs__trigger-and-tabs babymamabear:flex"> <button aria-expanded="false" class="switcher-tabs__placeholder flex !h-full !py-0 !pl-2 !pr-1.5 border-r-1 border-solid border-r-color-border-faint babymamabear:hidden tab-md papabear:tab-vertical papabear:justify-start cursor-pointer" data-tracking-control-name="learning-course_switcher-tabs-placeholder" aria-describedby="switcher-description"> <span class="switcher-tabs__placeholder-text m-auto"></span> <icon class="switcher-tabs__caret-down-filled onload pointer-events-none block my-auto min-h-[24px] min-w-[24px] h-[24px] babymamabear:hidden" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/7asbl4deqijhoy3z2ivveispv"></icon> </button> <div id="switcher-description" class="hidden">Ce bouton affiche le type de recherche actuellement sélectionné. Il permet de détailler la liste des options de recherche, qui modifieront les termes saisis pour correspondre à la sélection actuelle.</div>  <div class="switcher-tabs hidden z-[1] w-auto min-w-[160px] mb-1.5 py-1 absolute top-[48px] left-0 border-solid border-1 border-color-border-faint papabear:container-raised babymamabear:static babymamabear:w-[100vw] babymamabear:h-[48px] babymamabear:p-0 overflow-y-hidden overflow-x-auto md:overflow-x-hidden"> <ul class="switcher-tabs__list flex flex-1 items-stretch papabear:flex-col" role="tablist"> <li class="switcher-tabs__tab h-[44px] babymamabear:basis-1/2" role="presentation"> <button aria-controls="jobs-search-panel" aria-selected="false" class="switcher-tabs__button w-full h-full tab-md papabear:tab-vertical papabear:justify-start cursor-pointer " data-switcher-type="JOBS" data-tracking-control-name="learning-course_switcher-tabs-jobs-search-switcher" id="job-switcher-tab" role="tab"> Emplois </button> </li> <li class="switcher-tabs__tab h-[44px] babymamabear:basis-1/2" role="presentation"> <button aria-controls="people-search-panel" aria-selected="false" class="switcher-tabs__button w-full h-full tab-md papabear:tab-vertical papabear:justify-start cursor-pointer " data-switcher-type="PEOPLE" data-tracking-control-name="learning-course_switcher-tabs-people-search-switcher" id="people-switcher-tab" role="tab"> Personnes </button> </li> <li class="switcher-tabs__tab h-[44px] babymamabear:basis-1/2" role="presentation"> <button aria-controls="learning-search-panel" aria-selected="true" class="switcher-tabs__button w-full h-full tab-md papabear:tab-vertical papabear:justify-start cursor-pointer tab-selected" data-switcher-type="LEARNING" data-tracking-control-name="learning-course_switcher-tabs-learning-search-switcher" id="learning-switcher-tab" role="tab"> LinkedIn Learning </button> </li> </ul> <button aria-label="Fermer" class="switcher-tabs__cancel-btn papabear:hidden block w-6 h-6 m-auto text-color-text-low-emphasis" data-tracking-control-name="learning-course_switcher-tabs-cancel-search-switcher" type="button"> <icon class="switcher-tabs__cancel-icon block w-3 h-3 m-auto onload" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cs55jggk4p3uqh9ozxdmpvjg7"></icon> </button> </div> </div> <section class="base-search-bar w-full h-full" data-searchbar-type="PEOPLE" aria-labelledby="people-switcher-tab" id="people-search-panel" role="tabpanel"> <form class="base-search-bar__form w-full flex babymamabear:mx-mobile-container-padding babymamabear:flex-col" role="search" action="/pub/dir" data-tracking-control-name="learning-course_people-search-bar_base-search-bar-form"> <section class="dismissable-input text-input !pr-3 bg-color-transparent flex items-center h-[40px] min-w-0 relative babybear:w-full babybear:mb-1 search-input"> <input aria-label="Prénom " autocomplete="on" class="dismissable-input__input font-sans text-md text-color-text bg-color-transparent flex items-center flex-1 focus:outline-none placeholder:text-color-text-secondary" data-tracking-control-name="learning-course_people-search-bar_first-name_dismissable-input" maxlength="500" name="firstName" placeholder="Prénom " type="search"> <button class="dismissable-input__button text-color-text h-[40px] min-w-[24px] w-[24px] -mr-2 opacity-0 transition-opacity duration-[0.1s] disabled:invisible focus:opacity-100" data-tracking-control-name="learning-course_people-search-bar_first-name_dismissable-input-clear" type="button"> <label class="sr-only">Effacer le texte</label> <icon class="dismissable-input__button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cs55jggk4p3uqh9ozxdmpvjg7"></icon> </button> </section> <section class="dismissable-input text-input !pr-3 bg-color-transparent flex items-center h-[40px] min-w-0 relative babybear:w-full babybear:mb-1 search-input"> <input aria-label="Nom " autocomplete="on" class="dismissable-input__input font-sans text-md text-color-text bg-color-transparent flex items-center flex-1 focus:outline-none placeholder:text-color-text-secondary" data-tracking-control-name="learning-course_people-search-bar_last-name_dismissable-input" maxlength="500" name="lastName" placeholder="Nom " type="search"> <button class="dismissable-input__button text-color-text h-[40px] min-w-[24px] w-[24px] -mr-2 opacity-0 transition-opacity duration-[0.1s] disabled:invisible focus:opacity-100" data-tracking-control-name="learning-course_people-search-bar_last-name_dismissable-input-clear" type="button"> <label class="sr-only">Effacer le texte</label> <icon class="dismissable-input__button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cs55jggk4p3uqh9ozxdmpvjg7"></icon> </button> </section> <input name="trk" value="learning-course_people-search-bar_search-submit" type="hidden"> <button class="base-search-bar__submit-btn block basis-[40px] flex-shrink-0 cursor-pointer babymamabear:invisible babymamabear:ml-[-9999px] babymamabear:w-[1px] babymamabear:h-[1px]" aria-label="Rechercher" data-tracking-control-name="learning-course_people-search-bar_base-search-bar-search-submit" type="submit"> <icon class="base-search-bar__search-icon onload mx-auto" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cb5bsr4tsn2r4sjg9e3ls4tjl"></icon> </button> </form> </section> <section class="base-search-bar w-full h-full" data-searchbar-type="JOBS" aria-labelledby="job-switcher-tab" id="jobs-search-panel" role="tabpanel"> <form class="base-search-bar__form w-full flex babymamabear:mx-mobile-container-padding babymamabear:flex-col" role="search" action="/jobs/search" data-tracking-control-name="learning-course_jobs-search-bar_base-search-bar-form"> <code id="i18n_aria_live_text_no-suggestions" style="display: none"></code> <code id="i18n_aria_live_text_one-suggestion" style="display: none"></code> <code id="i18n_aria_live_text_multiple-suggestions" style="display: none"></code> <section class="dismissable-input text-input !pr-3 bg-color-transparent flex items-center h-[40px] min-w-0 relative babybear:w-full babybear:mb-1 typeahead-input keywords-typeahead-input text-input"> <input aria-autocomplete="list" aria-controls="job-search-bar-keywords-typeahead-list" aria-haspopup="listbox" aria-label="Rechercher des emplois ou des entreprises" autocomplete="off" class="dismissable-input__input font-sans text-md text-color-text bg-color-transparent flex items-center flex-1 focus:outline-none placeholder:text-color-text-secondary" data-tracking-control-name="learning-course_dismissable-input" id="job-search-bar-keywords" maxlength="500" name="keywords" placeholder="Rechercher des emplois ou des entreprises" role="combobox" type="search">  <div class="typeahead-input__dropdown container-lined absolute top-[calc(100%+3px)] left-0 w-full rounded-b-md rounded-t-none z-[10] overflow-hidden max-w-none babybear:min-w-full babybear:bottom-0 babybear:overflow-y-auto"> <template class="typeahead-item-template"> <li class="typeahead-input__dropdown-item py-1.5 px-2 hover:cursor-pointer hover:bg-color-surface-new-hover hover:border-y-2 hover:border-solid hover:border-color-container-primary" role="option"> <span class="typeahead-input__dropdown-text font-sans text-sm font-bold text-color-text"></span> </li> </template> <ul class="typeahead-input__dropdown-list w-full" id="job-search-bar-keywords-typeahead-list" role="listbox"></ul> </div>  <button class="dismissable-input__button text-color-text h-[40px] min-w-[24px] w-[24px] -mr-2 opacity-0 transition-opacity duration-[0.1s] disabled:invisible focus:opacity-100" data-tracking-control-name="learning-course_dismissable-input-clear" type="button"> <label class="sr-only">Effacer le texte</label> <icon class="dismissable-input__button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cs55jggk4p3uqh9ozxdmpvjg7"></icon> </button> </section>  <code id="i18n_aria_live_text_no-suggestions" style="display: none"></code> <code id="i18n_aria_live_text_one-suggestion" style="display: none"></code> <code id="i18n_aria_live_text_multiple-suggestions" style="display: none"></code> <section class="dismissable-input text-input !pr-3 bg-color-transparent flex items-center h-[40px] min-w-0 relative babybear:w-full babybear:mb-1 typeahead-input location-typeahead-input"> <input aria-autocomplete="list" aria-controls="job-search-bar-location-typeahead-list" aria-haspopup="listbox" aria-label="Lieu" autocomplete="off" class="dismissable-input__input font-sans text-md text-color-text bg-color-transparent flex items-center flex-1 focus:outline-none placeholder:text-color-text-secondary" data-tracking-control-name="learning-course_dismissable-input" id="job-search-bar-location" maxlength="500" name="location" placeholder="Lieu" role="combobox" value="Île de Hong Kong" type="search">  <div class="typeahead-input__dropdown container-lined absolute top-[calc(100%+3px)] left-0 w-full rounded-b-md rounded-t-none z-[10] overflow-hidden max-w-none babybear:min-w-full babybear:bottom-0 babybear:overflow-y-auto"> <template class="typeahead-item-template"> <li class="typeahead-input__dropdown-item py-1.5 px-2 hover:cursor-pointer hover:bg-color-surface-new-hover hover:border-y-2 hover:border-solid hover:border-color-container-primary" role="option"> <span class="typeahead-input__dropdown-text font-sans text-sm font-bold text-color-text"></span> </li> </template> <ul class="typeahead-input__dropdown-list w-full" id="job-search-bar-location-typeahead-list" role="listbox"></ul> </div>  <button class="dismissable-input__button text-color-text h-[40px] min-w-[24px] w-[24px] -mr-2 opacity-0 transition-opacity duration-[0.1s] disabled:invisible focus:opacity-100" data-tracking-control-name="learning-course_dismissable-input-clear" type="button"> <label class="sr-only">Effacer le texte</label> <icon class="dismissable-input__button-icon" 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href="https://fr.linkedin.com/learning/linkedin-pour-les-entreprises-18015471?trk=course_title" data-tracking-control-name="course_title" data-tracking-will-navigate="true" class="from-the-course__link">LinkedIn pour les entreprises</a> </p> <section class="top-card"> <section class="top-card-layout container-lined overflow-hidden babybear:rounded-[0px]"> <section class="top-card__video-wrapper"> <div class="top-card__video">  <div class="share-native-video"> <video autoplay class="share-native-video__node video-js" crossorigin="anonymous" data-sources="[{"src":"https://dms.licdn.com/playlist/vid/v2/C4D0DAQH4rnS4c_sA4Q/learning-original-video-vbr-540/learning-original-video-vbr-540/0/1655977894806?e=2147483647&v=beta&t=KzewGwMj8aHFL8lT5zkR07izwP539J88d6mkNy03nDM#.mp4"}]" data-poster-url="https://media.licdn.com/dms/image/v2/C4E0DAQGuTk4el4bbAg/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1655977577586?e=2147483647&v=beta&t=1KZFXbxrNQzJhWdEnh-3dyMOJPH_3zZWOrvry7gfflU" data-captions-url="https://www.linkedin.com/ambry/?x-li-ambry-ep=AQJygq-RToM9zgAAAZNZ8g16vaOwdt1OnXkF4QCmeAqvcqvtLmkOmZJk3fWEbC6EdoZcCN41FWvWC1esaA_w7YIKKzDdaLeA8kLBrBcaSaJBZY55NgYtTbOLeao3jlg5IuKbxIrReWkqqwZHzBXW9UhBlIpPnDiPskgDLSRx8hQl8Punz3wWpZoi7j2JZR8iHHq85ZqjnnAyEDwA2F7ZiVuWtg_NIxb-CluxMfI1b7aqwtKAUruESBj5I7F_HjqfyMc3HTVVcUlwB-0X607qbldtqM24j7OmUoTefDxnY_pNlp34S8i3C_X_GtI2O08JlOs9387t9mVpUIAGojb4A57OTFmUWBjQhl2fTghpXIq_23pHEkPQMyk0zd1XCxWQt16WUNKpQFuKKFzU59PEmIWSjUX0ohBRqMl04x2LKtPD0A8p7O-B921ZuT_k7t7tGRMCn-XUqr_uM3ays7zUaHlpi6xpKf-x2nKUOhjr7pFYiVBY9YsCsTFxho7Q" data-digitalmedia-asset-urn="urn:li:lyndaVideo:(urn:li:lyndaCourse:3053324,2500550)" data-tracking-id="5UeZdujsT8WgeqFu5ygUBA==" playsinline> </video> </div> </div> </section> <div class="top-card-layout__card relative p-2 papabear:p-details-container-padding"> <div class="top-card-layout__entity-info-container flex flex-wrap papabear:flex-nowrap"> <div class="top-card-layout__entity-info flex-grow flex-shrink-0 basis-0 babybear:flex-none babybear:w-full babybear:flex-none babybear:w-full"> <h1 class="top-card-layout__title font-sans text-lg papabear:text-xl font-bold leading-open text-color-text mb-0"> Optimiser une page LinkedIn - Tutoriel <a href="https://fr.linkedin.com/learning/topics/linkedin?trk=video_title_to_software_topic" data-tracking-will-navigate="true" data-tracking-control-name="video_title_to_software_topic">LinkedIn</a> </h1> <h2 class="top-card-layout__headline break-words font-sans text-md leading-open text-color-text"> Dans le cours : <a href="https://fr.linkedin.com/learning/linkedin-pour-les-entreprises-18015471?trk=course_title" data-tracking-control-name="course_title" data-tracking-will-navigate="true" class="from-the-course__link">LinkedIn pour les entreprises</a> </h2>   <div class="top-card-layout__cta-container flex flex-wrap mt-0.5 papabear:mt-0 ml-[-12px]">   </div> </div>  </div>   </div> </section> </section> <div class="details mx-details-container-padding"> <div class="tabs content-tabs" data-tab-id="course-content-tabs"> <ul class="tabs__list" role="tablist">  <li class="tab flex ml-3 first-of-type:ml-0" role="presentation"> <button aria-selected="true" class="tab-button tab-md tab-selected" data-tracking-control-name="transcripts-tab" data-id="tab__button" role="tab" id="content-tabs__transcripts-btn"> Transcriptions </button> </li>  <li class="tab flex ml-3 first-of-type:ml-0" role="presentation"> <button aria-selected="false" class="tab-button tab-md " data-tracking-control-name="offline-tab" data-id="tab__button" role="tab" tabindex="-1" id="content-tabs__offline-btn" data-test-live-offline-tab> Regarder hors ligne </button> </li> </ul>  <div class="tab__panel" tabindex="0" role="tabpanel"> <section class="core-section-container my-3 transcripts">  <h2 class="core-section-container__title section-title"> Optimiser une page LinkedIn </h2>  <div class="core-section-container__content break-words"> <div class="transcripts__copy"> <span class="transcripts__quotation">“</span> <p> Avant d'optimiser la page LinkedIn, je vais relier celle-ci au profil de Clémentine Vaillancourt. Je vais descendre dans son profil, et je vais aller dans la partie Expérience. Ensuite, je clique sur ce crayon, sur celui-ci également. Et là, je vais modifier le nom de l'entreprise. On devrait retrouver la page. Voilà, on propose de choisir The Landon Hotel, je dis Oui, je clique sur Enregistrer. C'est fait. Maintenant, je vais remonter tout en haut de la page pour le vérifier. Je ferme cette fenêtre d'abord. Regardons effectivement, il y a bien The Landon Hotel relié au profil de Clémentine. Maintenant, rendons-nous sur la page LinkedIn. Je clique sur le logo. Et ensuite, à nouveau dessus, ici, pour accéder à la page Entreprise. Donc là, on voit qu'il y a plusieurs choses à ajouter. Je vais d'abord ajouter la photo de couverture. Donc ici, je clique sur le crayon. Je vais récupérer l'image que j'ai déjà préparée. La voici au bon format, 1128 x 1091. Et j'enregistre. Je rafraîchis la page. On va voir si tout est bon. On va le vérifier. Effectivement, on a bien une bannière. Maintenant je vais modifier les autres parties de cette page. Je vais dans Modifier la page. Je vais tout en haut dans Informations sur la page pour vérifier que tout est bon. On a bien le nom, le logo, l'URL et le slogan. Cette partie est complète. Ensuite, je vais dans Boutons. Donc là, on voit que je peux ajouter un bouton personnalisé. Je coche du coup sur Activé, et là, je vais sélectionner un bouton. Par exemple, en savoir plus. Et j'ajoute le site de l'hôtel. Voilà. Donc, j'ai un aperçu du bouton ici. Je fais Enregistrer. C'est bon. Donc du coup, maintenant, je passe à la suite, la partie Infos. Présentation. Je suis tout en haut. On voit ici que LinkedIn a ajouté un petit message pour expliquer que cette page est bien sûr fictive. Je vais la compléter avec une description. Je fais un copier-coller d'un texte que j'ai récupéré. Voilà, je saute une ligne ici. Je fais Enregistrer. Vous voyez qu'un message d'erreur apparaît, puisque j'ai oublié d'ajouter l'URL du site web qui est une information obligatoire. Je vais donc poursuivre ici pour ajouter le site web. C'est bon. Je continue. Tout ça a été rempli, l'année de création. Je vais l'ajouter. Voilà, et ensuite, je peux ajouter des spécialisations. Jusqu'à 20. Mais en fait, selon la taille des mots, vous pouvez en ajouter plus. Donc là, je vais ajouter des termes en anglais. Hotels. Hospitality, par exemple. Voilà, pour l'instant, j'en ai quatre. Je pourrais revenir à cet endroit et en ajouter d'autres, bien sûr. Maintenant, je peux enregistrer. Voilà, donc, nous avons complété la partie présentation. Le lieu de travail, c'est ici que vous pouvez le le modifier. Vous pouvez ajouter plusieurs sites. Donc là, ajouter un lieu. Voilà, vous pouvez, par exemple ici, choisir un pays. Si vous ne possédez pas d'adresse postale, vous pouvez aller directement ici. Ajoutez une ville. Et c'est enregistré. Enfin, vous pouvez également relier des hashtags à cette page. Jusqu'à trois. Donc là, je vais sur Ajouter un hashtag, et je vais prendre celui-ci qui est en fait le hashtag de la marque. J'enregistre, j'en ajouterai d'autres plus tard. Je pourrais ajouter des suggestions de groupes, ou encore, gérer les langues tout en bas. Pour que les personnes qui trouvent la page, par exemple en Allemagne, voient une description écrite en allemand. Et voilà comment, du coup, on optimise sa page. Je vais fermer cette fenêtre pour voir où nous en sommes. Je pourrais éventuellement ajouter un post pour préciser que j'ai fait tous ces changements. Je vais décliner l'offre. Et là on voit qu'on est presque au complet sur la page. Je vais cliquer sur Voir en tant que membre pour voir à quoi elle ressemble pour l'utilisateur lambda. Et voilà donc le résultat. Donc, voilà comment optimiser une page LinkedIn. </p> </div> </div> </section> </div>  <div class="tab__panel" tabindex="0" role="tabpanel" hidden> <section class="core-section-container my-3 offline">  <h2 class="core-section-container__title section-title"> Téléchargez des cours et suivez des formations même en déplacement </h2>  <div class="core-section-container__content break-words"> <p class="offline__description"> Regardez des cours sur votre appareil mobile sans connexion à internet. Téléchargez des cours avec votre appli LinkedIn Learning iOS ou Android. </p> <div class="offline__link-container"> <a class="offline__link" href="https://itunes.apple.com/fr/app/apple-store/id1084807225?ls=1&pt=10746&mt=8&ct=learning_course_tab_viewoffline&trk=apple_app_store" data-tracking-control-name="apple_app_store" data-tracking-will-navigate rel="noopener noreferrer" target="_blank"> <img alt="Télécharger sur l’App Store" class="offline__image" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/emczv26hz24woii2j4aleyry"> </a> <a class="offline__link" href="https://play.google.com/store/apps/details?id=com.linkedin.android.learning&referrer=utm_source=linkedinlearning&utm_medium=mobileWeb&utm_campaign=learning_guest&hl=fr&ct=learning_course_tab_viewoffline&trk=google_play_store" data-tracking-control-name="google_play_store" data-tracking-will-navigate rel="noopener noreferrer" target="_blank"> <img alt="Télécharger sur Google Play" class="offline__image" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/535kqf5rsexfx0lucb3t6palb"> </a> </div>  </div> </section> </div> </div> </div> </section> <section class="right-rail papabear:w-right-rail-width papabear:ml-column-gutter mamabear:max-w-[790px] mamabear:px-mobile-container-padding babybear:max-w-[790px] babybear:px-mobile-container-padding"> <section class="table-of-contents mb-4"> <h2 class="table-of-contents__header"> Table des matières </h2> <ul class="table-of-contents__list"> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> Introduction <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> Introduction <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list show-more-less__list--hide-after-0" data-impression-id="learning-course_toc-section_show-more-less"> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://fr.linkedin.com/learning/linkedin-pour-les-entreprises-18015471/bienvenue-dans-linkedin-pour-les-entreprises?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Bienvenue dans « LinkedIn pour les entreprises » </div> <div class="table-of-contents__item-duration"> 35 s </div> </div> </a> </li> </ul>  </div> </li> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 1. Découvrir LinkedIn pour les entreprises <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 1. Découvrir LinkedIn pour les entreprises <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list show-more-less__list--hide-after-0" data-impression-id="learning-course_toc-section_show-more-less"> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://fr.linkedin.com/learning/linkedin-pour-les-entreprises-18015471/utiliser-une-page-linkedin?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Utiliser une page LinkedIn </div> <div class="table-of-contents__item-duration"> 1 m 51 s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://fr.linkedin.com/learning/linkedin-pour-les-entreprises-18015471/comprendre-les-differences-entre-une-page-et-un-profil?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Comprendre les différences entre une page et un profil </div> <div class="table-of-contents__item-duration"> 2 m 16 s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://fr.linkedin.com/learning/linkedin-pour-les-entreprises-18015471/decouvrir-les-differents-types-de-pages-linkedin?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Découvrir les différents types de pages LinkedIn </div> <div class="table-of-contents__item-duration"> 3 m 12 s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://fr.linkedin.com/learning/linkedin-pour-les-entreprises-18015471/explorer-les-fonctionnalites-d-une-page?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Explorer les fonctionnalités d'une page </div> <div class="table-of-contents__item-duration"> 3 m 3 s </div> </div> </a> </li> </ul>  </div> </li> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button show-more-less__button--hide" aria-expanded="true" data-tracking-control-name="learning-course_toc-section_show_more"> 2. Réussir une page LinkedIn <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button " aria-expanded="true" data-tracking-control-name="learning-course_toc-section_show_more"> 2. Réussir une page LinkedIn <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list " data-impression-id="learning-course_toc-section_show-more-less"> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://fr.linkedin.com/learning/linkedin-pour-les-entreprises-18015471/creer-une-page-linkedin?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Créer une page LinkedIn </div> <div class="table-of-contents__item-duration"> 1 m 59 s </div> </div> </a> </li> <li class="toc-item toc-item--active"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://fr.linkedin.com/learning/linkedin-pour-les-entreprises-18015471/optimiser-une-page-linkedin?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="true"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Optimiser une page LinkedIn </div> <div class="table-of-contents__item-duration"> 5 m 17 s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://fr.linkedin.com/learning/linkedin-pour-les-entreprises-18015471/creer-une-page-vitrine?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Créer une page vitrine </div> <div class="table-of-contents__item-duration"> 1 m 52 s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://fr.linkedin.com/learning/linkedin-pour-les-entreprises-18015471/gerer-les-administrateurs?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Gérer les administrateurs </div> <div class="table-of-contents__item-duration"> 4 m 8 s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://fr.linkedin.com/learning/linkedin-pour-les-entreprises-18015471/inviter-a-suivre-la-page?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Inviter à suivre la page </div> <div class="table-of-contents__item-duration"> 2 m 31 s </div> </div> </a> </li> </ul>  </div> </li> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 3. Publier efficacement sur sa page LinkedIn <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 3. Publier efficacement sur sa page LinkedIn <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list show-more-less__list--hide-after-0" data-impression-id="learning-course_toc-section_show-more-less"> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://fr.linkedin.com/learning/linkedin-pour-les-entreprises-18015471/decouvrir-l-outil-de-publication?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Découvrir l'outil de publication </div> <div class="table-of-contents__item-duration"> 3 m 13 s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://fr.linkedin.com/learning/linkedin-pour-les-entreprises-18015471/interagir-en-tant-que-page?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Interagir en tant que page </div> <div class="table-of-contents__item-duration"> 2 m 51 s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://fr.linkedin.com/learning/linkedin-pour-les-entreprises-18015471/definir-une-strategie-de-contenu?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Définir une stratégie de contenu </div> <div class="table-of-contents__item-duration"> 3 m 29 s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://fr.linkedin.com/learning/linkedin-pour-les-entreprises-18015471/valoriser-ses-salaries?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Valoriser ses salariés </div> <div class="table-of-contents__item-duration"> 3 m 20 s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://fr.linkedin.com/learning/linkedin-pour-les-entreprises-18015471/creer-un-evenement?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Créer un évènement </div> <div class="table-of-contents__item-duration"> 3 m 30 s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://fr.linkedin.com/learning/linkedin-pour-les-entreprises-18015471/creer-une-newsletter?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Créer une newsletter </div> <div class="table-of-contents__item-duration"> 2 m 40 s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://fr.linkedin.com/learning/linkedin-pour-les-entreprises-18015471/varier-la-forme-des-publications?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Varier la forme des publications </div> <div class="table-of-contents__item-duration"> 4 m 41 s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://fr.linkedin.com/learning/linkedin-pour-les-entreprises-18015471/publier-a-la-bonne-frequence?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Publier à la bonne fréquence </div> <div class="table-of-contents__item-duration"> 3 m </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://fr.linkedin.com/learning/linkedin-pour-les-entreprises-18015471/gerer-et-programmer-des-publications?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Gérer et programmer des publications </div> <div class="table-of-contents__item-duration"> 3 m 36 s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://fr.linkedin.com/learning/linkedin-pour-les-entreprises-18015471/publier-une-offre-d-emploi?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Publier une offre d'emploi </div> <div class="table-of-contents__item-duration"> 3 m 45 s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://fr.linkedin.com/learning/linkedin-pour-les-entreprises-18015471/sponsoriser-un-post?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Sponsoriser un post </div> <div class="table-of-contents__item-duration"> 2 m 52 s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://fr.linkedin.com/learning/linkedin-pour-les-entreprises-18015471/comprendre-et-analyser-les-statistiques-des-posts?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Comprendre et analyser les statistiques des posts </div> <div class="table-of-contents__item-duration"> 3 m 35 s </div> </div> </a> </li> </ul>  </div> </li> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 4. Aller plus loin avec LinkedIn <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 4. Aller plus loin avec LinkedIn <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list show-more-less__list--hide-after-0" data-impression-id="learning-course_toc-section_show-more-less"> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://fr.linkedin.com/learning/linkedin-pour-les-entreprises-18015471/connaitre-et-analyser-son-audience?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Connaître et analyser son audience </div> <div class="table-of-contents__item-duration"> 3 m 58 s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://fr.linkedin.com/learning/linkedin-pour-les-entreprises-18015471/decouvrir-les-avantages-d-une-page-carriere?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Découvrir les avantages d'une page Carrière </div> <div class="table-of-contents__item-duration"> 3 m 18 s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://fr.linkedin.com/learning/linkedin-pour-les-entreprises-18015471/souscrire-un-abonnement-premium?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Souscrire un abonnement Premium </div> <div class="table-of-contents__item-duration"> 3 m 27 s </div> </div> </a> </li> </ul>  </div> </li> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> Conclusion <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> Conclusion <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list show-more-less__list--hide-after-0" data-impression-id="learning-course_toc-section_show-more-less"> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://fr.linkedin.com/learning/linkedin-pour-les-entreprises-18015471/conclure-ce-cours-sur-linkedin?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Conclure ce cours sur LinkedIn </div> <div class="table-of-contents__item-duration"> 1 m 22 s </div> </div> </a> </li> </ul>  </div> </li> </ul> </section> </section> </main> <div class="pre-footer ">  <section class="tw-linkster bg-cool-gray-20 browse-map" data-impression-id="learning-course_linkster" data-js-module-id="linkster"> <div class="max-w-screen-content-max-w w-full flex justify-between my-0 mx-auto mamabear:px-3 babybear:px-2 babybear:flex-col"> <div class="flex-1 w-1/2 pt-2 pr-4 pb-4 pl-0 babybear:pb-2 babybear:w-full babybear:border-b-1 babybear:border-solid babybear:border-color-border-low-emphasis babybear:last:border-b-0"> <h3 class="text-md font-bold text-color-text leading-open"> Parcourez la catégorie business </h3> <ul class="my-1"> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/strategie-et-analyse-metier?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Analyse et stratégie d'affaires </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/leadership-et-developpement-professionnel?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Compétences professionnelles </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/diversite-equite-et-inclusion-dei?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Diversité, équité, et inclusion (DEI&B) </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/developpement-de-carriere-16111848?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Développement de carrière </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/enseignement-et-pedagogie-16116198?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Enseignement et pédagogie </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/finance-et-comptabilite?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Finance et comptabilité </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/gestion-de-projet-16112729?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Gestion de projet </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/leadership-et-management-16112728?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Leadership et management </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/marketing-3?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Marketing </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/outils-et-logiciels-bureautiques?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Outils et logiciels bureautiques </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/petites-entreprises-et-entrepreneuriat?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Petites entreprises et entrepreneuriat </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/ressources-humaines-16117026?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Ressources humaines </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/service-clients-16113696?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Service client </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/ventes-16114566?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Ventes </a> </li> </ul> <a class="link tw-linkster-general-link" aria-label="Voir tous les cours en business" href="https://fr.linkedin.com/learning/topics/business-2?trk=learning-course_browsemap_general-link" data-tracking-control-name="learning-course_browsemap_general-link" data-tracking-will-navigate> Tout voir </a> </div> <div class="flex-1 w-1/2 pt-2 pr-4 pb-4 pl-0 babybear:pb-2 babybear:w-full babybear:border-b-1 babybear:border-solid babybear:border-color-border-low-emphasis babybear:last:border-b-0"> <h3 class="text-md font-bold text-color-text leading-open"> Parcourez la catégorie créativité </h3> <ul class="my-1"> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/aic-architecture-ingenierie-et-construction?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> AIC (Architecture, ingénierie et construction) </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/animation-et-illustration?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Animation et illustration </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/audio-et-musique?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Audio et musique </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/design-web-et-ux?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Design web </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/experience-utilisateur-16115211?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Expérience utilisateur </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/fabrication-de-produit?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Fabrication de produit </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/graphisme?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Graphisme </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/motion-graphics-et-effet-speciaux-vfx?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Motion graphics et effet spéciaux (VFX) </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/retouche-d-images-photographie-2?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Retouche d'images & Photographie </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/video-audio-2?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Vidéo </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/visualisation-et-temps-reel?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Visualisation et temps réel </a> </li> </ul> <a class="link tw-linkster-general-link" aria-label="Voir tous les cours en créativité" href="https://fr.linkedin.com/learning/topics/creativite?trk=learning-course_browsemap_general-link" data-tracking-control-name="learning-course_browsemap_general-link" data-tracking-will-navigate> Tout voir </a> </div> <div class="flex-1 w-1/2 pt-2 pr-4 pb-4 pl-0 babybear:pb-2 babybear:w-full babybear:border-b-1 babybear:border-solid babybear:border-color-border-low-emphasis babybear:last:border-b-0"> <h3 class="text-md font-bold text-color-text leading-open"> Parcourez la catégorie technologie </h3> <ul class="my-1"> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/cloud-computing?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Administration système et réseaux </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/cloud-computing-16114570?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Cloud Computing </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/securite?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Cybersécurité </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/data-science-16113699?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Data science </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/devops-16110802?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> DevOps </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/developpement-logiciel?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Développement logiciel </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/developpement-mobile?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Développement mobile </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/developpement-web?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Développement web </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/gestion-des-bases-de-donnees?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Gestion des bases de données </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" 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