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addictive, just like a slot machine: David Greenfield" data-artseo="opinion/interviews/internet-is-addictive-just-like-a-slot-machine-david-greenfield" data-agency="ET Bureau" data-authors="" data-artidate="Oct 21, 2012, 05:27:00 AM IST" data-hyp1="Internet,technology,websites,Sunday ET,slot machine,virtual addiction,Women" data-keywords="Internet,technology,websites,Sunday ET,slot machine,virtual addiction,Women" data-publish-type="Native - 16894303" data-audCnt="No" data-vidCnt="No" data-age=">72hrs"><script type="text/javascript">var _BL_pg = 0;</script><script type="text/javascript">var competitionClients = '';</script><script type="text/javascript"> var showFullWidthArticle = '1'; var crrArtId = '16894303'; </script><div class="topPart clearfix tac fixedOnLoad"><h3 class="artsec_nm" data-ga-action="Filter"><span class="cSprite icon_pp"></span></h3><h1 class="artTitle font_faus">Internet is addictive, just like a slot machine: David Greenfield</h1></div><div class="bylineBox"><div 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Comment Clicks#Clicks Comment - 16894303#ATF"><span class="asSprite c_icon"></span><span class="cmnt_count hidden"></span><span>Comment</span></div></div></div></div><div class="edition clearfix"><div class="pageContent flt"><div style="position:absolute; height:250px; width:300px; top:12px; right:1%" id="primuser_ad_absolute"><div data-loc="All" data-user="subscribed" data-size="[[300,250]]" data-adsSlot="ET_Prime/ET_Prime_AS/ET_Prime_AS_ATF_Mid_Banner" id="primead_16894303" class="primeuser_asmidad"></div></div><div class="artSyn bgPink"><div class="bold">Synopsis</div><h2 class="summary">With growth of smart phones, tablets and a range of gadgets, people are now waking up to the side effects of always-on 24x7 connected world.</h2></div><article competitionClients="" currency_ad="1" data-apw="1" class="artData clr paywall"><div class="imgBox"><figure class="artImg"><img height="225" width="300" alt="" src="https://img.etimg.com/thumb/msid-16894303,width-300,height-225,imgsize-57802,resizemode-75/.jpg"><span class="imgAgency">ET Bureau</span></figure></div><div data-brCount="30" class="artText"><p> <em>Addiction need not always be about substance abuse. These days psychiatrists across the world are reporting a serious surge in <a ref="dofollow" data-ga-onclick="Inarticle articleshow link click#Opinion#href" href="/topic/virtual-addiction" target="_blank">virtual addiction</a>. With growth of smart phones, tablets and a range of gadgets, people are now waking up to the side effects of always-on 24x7 connected world that thrives on emails, text messages, Twitter and Facebook updates. Nobody understands this better than <strong>Dr David Greenfield</strong>, a practicing psychiatrist and founder of US-based Center for <a ref="dofollow" data-ga-onclick="Inarticle articleshow link click#Opinion#href" href="/topic/internet" target="_blank">Internet</a> and <a ref="dofollow" data-ga-onclick="Inarticle articleshow link click#Opinion#href" href="/topic/technology" target="_blank">Technology</a> Addiction (www.virtual-addiction.com). He has researched on virtual addiction for close to two decades and is the author of “Virtual Addiction”. Excerpts from his interview:</em><br> <br> <strong>How serious is the problem of virtual addiction?</strong><br> <br> Let me give you a comparison. In 1999, less than 10% of my patients came with this problem. Today, almost 80-90% of them come with problems related to technology. They come to me because it is disrupting one of their primary relationships in their lives.<br> <br> <strong>How does virtual addiction affect people?</strong><br> <br> People have to recognise that anywhere, internet-based technology is addictive. We have done many studies where we find that people are not able to adequately measure how much time they spend on technology. This means that chances of them overusing or abusing is high.<br> <br> <strong>You called internet a <a ref="dofollow" data-ga-onclick="Inarticle articleshow link click#Opinion#href" href="/topic/slot-machine" target="_blank">slot machine</a>. Can you explain?</strong><br> <br> I think internet is the world’s biggest slot machine. Every time when you open an email or go on ebay, it is like pulling the hands of the slot machine. You do not know what you will get. But once in a while you get something interesting that gives you a little drug rush. This is because when such a communication is received, the brain releases dopamine (the feel-good chemical). That it is unpredictable makes it very addictive — so you are constantly checking your texts and emails to get that hit of dopamine. Slot machines work in the same way.<br> <br> <strong>What kind of impact does virtual addiction have?</strong><br> <br> For teens and young boys and girls, it is disrupting their lives, it leads to isolation and poor academic performance. Adults see serious disruption at work and degradation of their primary relationships.<br> <br> <strong>Is there a gender spin to virtual addiction?</strong><br> <br> While <a ref="dofollow" data-ga-onclick="Inarticle articleshow link click#Opinion#href" href="/topic/women" target="_blank">women</a> consume technology more than men, it’s the men who suffer (from the addiction) more. If there is something wrong females would always do something to handle it. Men wait much longer to seek help. Almost 95% of my patients are men and almost 98% of these men are brought to me by women. If it weren’t for women I would be out of business (he laughs).<br> <br> <strong>How does this affect children?</strong><br> <br> Parents did not grow up with technology. And children operate technology like they are operating a toaster. Technology has reversed the knowledge hierarchy in the family system. Parents have to learn how to master it so that they do not lose power to their kids.<br> <br> <strong>How can one avoid it?</strong><br> <br> Keep gadget-free time. Do not keep your gadgets near your bed. Set boundaries between good and bad use. When you are in an addictive state you stop being rational and act on animal impulse. So blocking addictive <a ref="dofollow" data-ga-onclick="Inarticle articleshow link click#Opinion#href" href="/topic/websites" target="_blank">websites</a>, even if you can unblock it, helps psychologically.</p> <br> <br><style> #sr_widget.onDemand p, #stock_pro.onDemand p{font-size: 14px;line-height: 1.28;} .onDemand .live_stock{left:17px;padding:1px 3px 1px 5px;font-size:12px;font-weight:600;line-height:18px;top:9px} #sr_widget.onDemand .sr_desc{margin:0 auto 0;} #sr_widget.onDemand .sr_desc{color: #024d99;margin-top:10px;} #sr_widget.onDemand .crypto .live_stock .lb-icon{8px 6px 5px 3px !important} #sr_widget.crypto.onDemand a.text{border-bottom:1px solid #ccc;padding-bottom:5px;display:block;width:100%} #sr_widget.onDemand .sr_desc .text p, #stock_pro.onDemand .sr_desc .text p{font-size:12px;font-weight:400;} </style> <p> </p> <style> #sr_widget.onDemand p, #stock_pro.onDemand p{font-size: 14px;line-height: 1.28;} .onDemand .live_stock{left:17px;padding:1px 3px 1px 5px;font-size:12px;font-weight:600;line-height:18px;top:9px} #sr_widget.onDemand .sr_desc{margin:0 auto 0;} #sr_widget.onDemand .sr_desc{color: #024d99;margin-top:10px;} #sr_widget.onDemand .crypto .live_stock .lb-icon{8px 6px 5px 3px !important} #sr_widget.crypto.onDemand a.text{border-bottom:1px solid #ccc;padding-bottom:5px;display:block;width:100%} #sr_widget.onDemand .sr_desc .text p, #stock_pro.onDemand .sr_desc .text p{font-size:12px;font-weight:400;} </style><div class="inSideInd"></div></div><div class="clr"></div><div class="clr"></div><div class="rating_block hide ftr custom_ad"></div><div class="inSideInd"><div class="clearfix relTopics raltedTopics" data-ga-action="Widget Read More News"><h4 class="uc">Read More News on</h4><div><a data-track="ReadMore1" data-ga-onclick="1 - 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These days psychiatrists across the world are reporting a serious surge in virtual addiction. With growth of smart phones, tablets and a range of gadgets, people are now waking up to the side effects of always-on 24x7 connected world that thrives on emails, text messages, Twitter and Facebook updates. Nobody understands this better than Dr David Greenfield, a practicing psychiatrist and founder of US-based Center for Internet and Technology Addiction (www.virtual-addiction.com). He has researched on virtual addiction for close to two decades and is the author of “Virtual Addiction”. Excerpts from his interview: How serious is the problem of virtual addiction? Let me give you a comparison. In 1999, less than 10% of my patients came with this problem. Today, almost 80-90% of them come with problems related to technology. They come to me because it is disrupting one of their primary relationships in their lives. How does virtual addiction affect people? People have to recognise that anywhere, internet-based technology is addictive. We have done many studies where we find that people are not able to adequately measure how much time they spend on technology. This means that chances of them overusing or abusing is high. You called internet a slot machine. Can you explain? I think internet is the world’s biggest slot machine. Every time when you open an email or go on ebay, it is like pulling the hands of the slot machine. You do not know what you will get. But once in a while you get something interesting that gives you a little drug rush. This is because when such a communication is received, the brain releases dopamine (the feel-good chemical). That it is unpredictable makes it very addictive — so you are constantly checking your texts and emails to get that hit of dopamine. Slot machines work in the same way. What kind of impact does virtual addiction have? For teens and young boys and girls, it is disrupting their lives, it leads to isolation and poor academic performance. Adults see serious disruption at work and degradation of their primary relationships. Is there a gender spin to virtual addiction? While women consume technology more than men, it’s the men who suffer (from the addiction) more. If there is something wrong females would always do something to handle it. Men wait much longer to seek help. Almost 95% of my patients are men and almost 98% of these men are brought to me by women. If it weren’t for women I would be out of business (he laughs). How does this affect children? Parents did not grow up with technology. And children operate technology like they are operating a toaster. Technology has reversed the knowledge hierarchy in the family system. Parents have to learn how to master it so that they do not lose power to their kids. How can one avoid it? Keep gadget-free time. Do not keep your gadgets near your bed. Set boundaries between good and bad use. When you are in an addictive state you stop being rational and act on animal impulse. So blocking addictive websites, even if you can unblock it, helps psychologically. 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} .campign_sec{margin:33px -33px -33px} </style><div data-ga-category="Subscription Flow" data-paywall="true" data-grx-impression="Subscription Flow ET Articleshow Blocker#Scroll Blocker Impression#Blocker layer Viewed" class="brd_wrap generic_blocker_new_v2 hidden" style="border: 10px solid #FFE9E2"><div class="paywall_login hidden">Already a Member? <span class="sign-in_btn">Sign In now</span></div><h3 class="paywall_msg"></h3><h3 class="bp_subheading">Unlock this story and enjoy all members-only benefits.</h3><button data-ga-onclick="Subscription Flow ET#SYFT | Flow Started#Articleshow box CTA wBenefit" class="subscribe_btn">Subscribe Now</button><div class="campign_sec skip_inswg" style="background-color: #FFF0EC"><img class="lazy thumb_lft"><img class="lazy thumb_rgt"><div data-set="0" class="dyn_pricing_item hidden" data-minrange="0" data-maxrange="0.499999"><p class="heading">Offer Exclusively For You</p><p class="subheading">Save up to Rs. 700/-</p><p class="desc">ON ET PRIME MEMBERSHIP</p><a class="plans_btn">Avail Offer</a></div><div data-set="1" class="dyn_pricing_item hidden" data-minrange="0.5" data-maxrange="0.59999999"><p class="heading">Offer Exclusively For You</p><p class="subheading">Get 1 Year Free</p><p class="desc">With 1 and 2-Year ET prime membership</p><a class="plans_btn">Avail Offer</a></div><div data-set="2" class="dyn_pricing_item hidden" data-minrange="0.6" data-maxrange="0.69999999"><p class="heading">Offer Exclusively For You</p><p class="subheading">Get 1 Year Free</p><p class="desc">With 1 and 2-Year ET prime membership</p><a class="plans_btn">Avail Offer</a></div><div data-set="3" class="dyn_pricing_item hidden" data-minrange="0.7" data-maxrange="0.79999999"><p class="heading">Offer Exclusively For You</p><p class="subheading">Get Flat 40% Off</p><p class="desc">Then ₹ 1749 for 1 year</p><a class="plans_btn">Avail Offer</a></div><div data-set="4" class="dyn_pricing_item hidden" data-minrange="0.8" data-maxrange="1"><p class="heading">Offer Exclusively For You</p><p class="subheading">ET Prime at ₹ 49 for 1 month</p><p class="desc">Then ₹ 1749 for 1 year</p><a class="plans_btn">Avail Offer</a></div><div data-set="5" class="dyn_pricing_item hidden"><p class="heading">Special Offer</p><p class="subheading">Get flat 35% off on ETPrime</p><p class="desc"></p><a class="plans_btn">Avail Offer</a></div><div data-set="6" class="dyn_pricing_item hidden"><p class="heading"></p><p class="subheading"></p><p class="desc"></p><a class="plans_btn">Avail Offer</a></div><div class="stu_of"><a class="plans_btn" style="border: 0px; font-size: 18px; font-weight: 400; text-decoration: underline;"></a></div></div></div><style> .ipadapp_blocker {border: 10px solid #FFE9E2; padding: 33px; position: relative;} .ipad_title {font-size: 30px; padding-bottom: 10px; font-weight: 600;} .ipadapp_btn {font-size: 20px; color: #ffffff; font-weight: 500; background-color: #ed193b; display: inline-block; cursor: pointer; padding: 11px 30px; min-width: 150px; min-height: 24px; margin: 20px; text-decoration: none;} .ipadapp_btn:hover {text-decoration: none;} </style><div class="ipadapp_blocker hidden" style="border: 10px solid #FFE9E2"><p class="ipad_title">90 Days Prime access worth Rs999 unlocked for you</p><a class="ipadapp_btn">Claim Now</a><div class="paywall_login">Already a Member? <span class="sign-in_btn">Sign In now</span></div></div></div><script> var isPaywallMoved = 0; // ET-17548 function storyCollectionLoad() { var _processNormal = function () { $('#paidSCWidget').attr('data-onload', '').removeClass('load_done').html(''); objLazyWidget.init(); } var bucketPercent = window.objVc && parseInt(objVc.missedStoryPercent) || 0; objCommon.forRandomUsers(bucketPercent, function () { try { var threshold = objVc.missedStoryDays || 7, minStoryCount = objVc.missedStoryMinCount || 0, gaLabel = objSec.secNames[objSec.secNames.length - 1]; var listStr = '', now = new Date(), thresholdDate = now.addDays(-1 * threshold); $.jStorage.index().filter(function(key) { return key.indexOf('et_primearticlelist') != -1}).forEach(function (key) { var dtStr = key.substr(20, 4) + '/' + key.substr(24, 2) + '/' + key.substr(26, 2) + " 23:59:59", dtObj = new Date(dtStr); if(dtObj > thresholdDate) { listStr += (listStr ? ',' : '') + $.jStorage.get(key).join(',') } }); function onlyUnique(value, index, self) { return self.indexOf(value) === index;} var listArr = listStr.split(',').filter(onlyUnique).reverse(); if(window.msid) {listArr.remove(msid+''); listArr.remove(parseInt(msid))}; console.log('listArr', listArr); // listArr =listArr.slice(0, minStoryCount); if(listArr.length >= minStoryCount) { listStr = listArr.join(','); $.ajax({ url: '/getalldetails_feed.cms?feedtype=etjson&platform=web', data: {ids: listStr}, success: function (data) { var listing = ''; if(data.Item) { data.Item.forEach(function (artNode, i) { var conttype = artNode.isPrime == "true" || artNode.hostid == 318 ? '100' : ''; var sectionName = artNode.sectionName || '-'; var clickEvent = 'Story Collection on Paywall - Click_Missed paid articles#' + sectionName + '#' + (i+1) + ' - href'; listing += '<li class="stry_item"><span class="title_block" title="' + artNode.hl + '" data-ga-onclick="' + clickEvent + '" href="' + artNode.ga + '" data-conttype="' + artNode.ga + '"><img title="' + artNode.hl + '" alt="' + artNode.hl + '" height="177" width="236" src="' + artNode.im + '"></span><div class="content"><a title="' + artNode.hl + '" data-ga-onclick="' + clickEvent + '" href="' + artNode.ga + '" class="stry_title font_faus" data-conttype="' + conttype + '" data-hostid="' + artNode.hostid + '">' + artNode.hl + '</a></div></li>'; }); } if(listing) { var h3 = "You tried reading " + listArr.length + " locked stories in the past " + threshold + " days.", h4 = "Become an ET Prime member and don't miss out on these exclusive stories."; var html = '<div data-ga-impression="Story Collection on Paywall - Impression_Missed paid articles#Story Collection on Paywall - Impression_Missed paid articles#url" id="paywallStoriesSlider_freeArt"><div class="prel"><h3 class="section_heading" style="margin-bottom: 10px;">' + h3 + '</h3><h4 class="section_heading2" style="font-size:24px;text-align: center;margin-bottom: 10px;font-weight: 500;">' + h4 + '</h4><div class="slider_listing_sc"><div class="overh"><div><ul class="listing_wrapper">' + listing + '</ul></div></div><div class="nextprev-btn"><span class="prev-btn leftarw abicon_sprite disable"></span><span class="next-btn rightarw abicon_sprite"></span></div><div class="ts-dots flt hide"></div></div></div></div>'; $('#paidSCWidget').html(html); var callback = $('#paidSCWidget').attr('data-callback'); if(callback && window[callback]) { window[callback](); } customDimension.dimension72 += ' | Shown SYFT no Trial_With Missed Paywalled Articles Collection'; } else { _processNormal() } } }); } else { _processNormal(); } } catch (e) { _processNormal(); } }, function () { _processNormal(); }); //console.log('storyCollectionLoad', $); } </script><div id="missedStoriesWidget"></div><div id="newArticleBlocker"></div><div id="benifitsSection"><div class="f_list"><h3 class="tac normal"><span class="prel">Why <span class="cSprite ePrime"></span>?</span></h3><ul><li><img src="https://img.etimg.com/photo/42031747.cms" class="lazy" data-original="https://img.etimg.com/photo/msid-74493815,quality-100,imgsize-10394/exclusive-economic-times-stories-editorials-expert-opinion-across-20-sectors.jpg"><div class="fl_i_title"><Story><p><strong></strong><strong></strong><strong>Exclusive Economic Times Stories, Editorials & Expert opinion</strong> across 20+ sectors</p></Story></div></li><li><img src="https://img.etimg.com/photo/42031747.cms" class="lazy" data-original="https://img.etimg.com/photo/msid-74493814,quality-100,imgsize-1791/stock-analysis-market-research-industry-trends-on-4000-stocks.jpg"><div class="fl_i_title"><Story><p><strong></strong><strong>Stock analysis. Market Research. 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