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class="header-submenu-desc"> <p>L'Apec analyse les grandes tendances de l鈥檈mploi cadre en mati猫re de recrutements, de comp茅tences et de trajectoires professionnelles</p> </div> <div class="header-submenu-menu"> <div class="header-submenu-menu-col"> <ul> <li class="submenu-item "> <a href="/observatoire-de-lemploi-cadre" title="L'observatoire de l'emploi cadre">L'observatoire de l'emploi cadre</a></li> <li class="submenu-item "> <a href="/toutes-nos-etudes" title="Toutes nos 茅tudes">Toutes nos 茅tudes</a></li> <li class="submenu-item "> <a href="/toutes-nos-etudes?selectFilter=6648f7d8-b80c-47c5-b794-0fbcda20702c&sortname=date&sortaction=descending" title="脡tudes Recrutement">脡tudes Recrutement</a></li> <li class="submenu-item "> <a href="/toutes-nos-etudes?selectFilter=6a4c6006-291b-42ee-b9e5-f0a4aad2ddae&sortname=date&sortaction=descending" title="脡tudes trajectoires">脡tudes trajectoires</a></li> <li class="submenu-item "> <a 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class="header-submenu-text">En r茅gion</span> </h3> </div> <div class="header-submenu-desc"> <p>L'Apec, acteur de proximit茅, accompagne ses clients cadres et entreprises sur l'ensemble du territoire</p> </div> <div class="header-submenu-menu"> <div class="header-submenu-menu-col"> <ul> <li class="submenu-item "> <a href="/en-france" title="En France">En France</a></li> <li class="submenu-item has-submenu"> <a title="Auvergne-Rh么ne-Alpes">Auvergne-Rh么ne-Alpes<span class="chevron"><i class="fas fa-chevron-down"></i></span></a><ul class="submenu-item-submenu"> <li class="submenu-item-subitem"><a href="/lapec-en-auvergne-rhone-alpes.html" title="L'Apec en Auvergne-Rh么ne-Alpes">L'Apec en Auvergne-Rh么ne-Alpes</a> </li><li class="submenu-item-subitem"><a href="/lemploi-cadre-en-auvergne-rhone-alpes.html" title="L'emploi cadre en Auvergne-Rh么ne-Alpes">L'emploi cadre en Auvergne-Rh么ne-Alpes</a> </li><li class="submenu-item-subitem"><a 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d="M29,9h-7V0H7v9H0v12h7v2.8h15V21h7V9z M10,3h9v6h-9V3z M19,20.8h-9v-2.5h9V20.8z M26,18h-4v-2.8H7V18H3v-6h4h15 h4V18z" /> </svg> </a></li> <li><hr></li> </ul> <script> var url = window.location.href; var text = "Notre marque"; var imageUrl = 'https://corporate.apec.fr/files/live/sites/corporate/files/Notre%20Vision/images/emploi-cadre-mutations.png'; function shareOnLinkedin() { window.open('https://www.linkedin.com/shareArticle?url='+encodeURIComponent(url), '', 'left=0,top=0,width=650,height=420,personalbar=0,toolbar=0,scrollbars=0,resizable=0'); } function shareOnTwitter() { window.open('https://twitter.com/intent/tweet?url='+encodeURIComponent(url)+'&text='+encodeURIComponent(text)+'&via=Apecfr&image-src='+imageUrl, '', 'left=0,top=0,width=550,height=450,personalbar=0,toolbar=0,scrollbars=0,resizable=0'); } </script> <ul> <li><p class="gadget-title">Partager</p></li> <li class="gadget-icon-share"><a href="javascript:shareOnTwitter();"><i class="fab fa-twitter"></i></a></li> <li class="gadget-icon-share"><a href="javascript:shareOnLinkedin();"><i class="fab fa-linkedin-in"></i></a></li> </ul></div> </div> </div> <div class="details-intro-txt"> <p>La n茅cessit茅, r茅affirm茅e dans sa raison d鈥櫭猼re, de d茅velopper une action toujours plus efficace, inclusive et prospective a conduit l鈥橝pec 脿 adapter sa strat茅gie de communication, pour mieux r茅pondre aux enjeux de l鈥檈mploi cadre. </p> </div> </div> </div> </div> <div class="contenu-light-article-single-container content-row content-container content-top clearfix"> <div class="details-article-content contenu-light-details-article-content clearfix"> <div class="details-content-txt editor-txt-content"> <div class="details-content-txt editor-txt-content"> <p><p>Dans un marché en perpétuel mouvement, au sein d’une société aux mutations encore accélérées par le contexte actuel, l’évolution professionnelle des cadres et la recherche de son premier emploi s’appréhendent différemment. L’Apec accompagne ainsi les cadres, jeunes diplômés et entreprises, pour les aider à mieux comprendre les évolutions du marché, et saisir les opportunités qui s’offrent à eux.<br />  </p> <p>Dans ce contexte, au 4e trimestre 2021, l’Apec a redéfini son positionnement et sa stratégie de communication, reposant sur trois piliers : désinstitutionnaliser le discours de l’Apec, simplifier l’offre de l’Apec et valoriser l'efficacité. Pour porter cette promesse, l’Apec a adapté sa plateforme de marque et créé une nouvelle signature : « Donner de l’élan à votre avenir ». Résolument optimiste, tournée vers le mouvement et l’avenir, cette signature réaffirme le rôle de conseil et d’accompagnement de l’Apec, à toutes les étapes du parcours professionnel des cadres et des jeunes diplômé.e.s ainsi que son rôle d’expert RH auprès des entreprises, notamment les PME et les TPE.<br />  </p> <p>Une nouvelle campagne de communication a été diffusée en octobre 2021 en TV, radio, digital et affichage. Elle illustre la mise en relation que permet l’Apec et souligne l’utilité et l’efficacité de l’Apec. Point d’orgue de cette nouvelle campagne, un film publicitaire de 30’’, réalisé par Shaun Severy, présente en accéléré le parcours d’un cadre accompagné par l’Apec jusqu’au jour J, à l’heure H de son entretien d’embauche. Cette campagne a été rediffusée en mars 2022.</p> <p style="text-align: center;"><a href="https://www.youtube.com/watch?v=DBx-KZrlIvM" target="_blank" title="Vers le compte youtube de l'Apec"><img alt="Visuel campagne pub.jpg" src="/files/live/sites/corporate/files/Notre%20Vision/images/Visuel%20campagne%20pub.jpg" style="width: 595px; height: 293px;" /></a></p> <p><a href="https://corporate.apec.fr/files/live/sites/corporate/files/Espace%20M%c3%a9dias/pdf/CP_Apec_Campagne_oct_2021.pdf" title="Vers la rubrique Communiqu茅s de presse"><strong>Pour en savoir plus sur la campagne publicitaire de l'Apec</strong></a></p> <p> </p> <p>Un manifesto, affirmant à la fois la raison d’être de l’Apec et sa nouvelle signature, a également été conçu pour exprimer l’ADN de l’Apec. </p> <p style="text-align: center;"><a href="https://www.youtube.com/watch?v=9B_Y4vtgWRQ" target="_blank" title="Vers la page Youtube de l'Apec"><img alt="manifesto.jpg" src="/files/live/sites/corporate/files/Notre%20Vision/images/manifesto.jpg" style="width: 595px; height: 283px;" /></a></p> <p>En 2022, dans le contexte d’un nouvel élan, porté par son mandat de service public 2022-2026, l’Apec continue à assoir son positionnement de marque pour :</p> <ul> <li>répondre aux enjeux de son mandat de service public ;</li> <li>consolider sa notoriété auprès des publics cadres en ayant le plus besoin et des jeunes diplômé.e.s rencontrant des difficultés d’insertion sur le marché de l’emploi ;</li> <li>accompagner les entreprises, pour des recrutements réussis et pérennes.</li> </ul> <p style="text-align: center;"><img alt="Visuel campagne pub 2-1.jpg" src="/files/live/sites/corporate/files/Notre%20Vision/images/Visuel%20campagne%20pub%202-1.jpg" style="width: 402px; height: 280px;" /></p> <p style="text-align: center;"><img alt="Visuel campagne pub 3.jpg" src="/files/live/sites/corporate/files/Notre%20Vision/images/Visuel%20campagne%20pub%203.jpg" 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