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<main id="main" class="site-main" role="main"> <article id="post-3306" class="post-3306 post type-post status-publish format-standard has-post-thumbnail hentry category-iac-awards"> <header class="entry-header"> <span class="posted-on">Posted on <a href="https://www.webaward.org/theblog/best-online-video-advertising-campaigns-of-2025-to-be-named-by-web-marketing-association/" rel="bookmark"><time class="entry-date published" datetime="2024-11-10T15:48:38-04:00">November 10, 2024</time><time class="updated" datetime="2024-10-23T15:54:29-04:00">October 23, 2024</time></a></span> <span class="post-author">by <a href="https://www.webaward.org/theblog/author/wprice/" rel="author">Bill Rice</a></span> <h1 class="entry-title">Best Online Video Advertising Campaigns of 2025 to Be Named by Web Marketing Association</h1> </header> <div class="entry-content"> <img width="1200" height="1200" src="https://www.webaward.org/theblog/wp-content/uploads/IAC-Video-1.jpg" class="attachment- size- wp-post-image" alt="" decoding="async" fetchpriority="high" srcset="https://www.webaward.org/theblog/wp-content/uploads/IAC-Video-1.jpg 1200w, https://www.webaward.org/theblog/wp-content/uploads/IAC-Video-1-300x300.jpg 300w, https://www.webaward.org/theblog/wp-content/uploads/IAC-Video-1-1024x1024.jpg 1024w, https://www.webaward.org/theblog/wp-content/uploads/IAC-Video-1-150x150.jpg 150w, https://www.webaward.org/theblog/wp-content/uploads/IAC-Video-1-768x768.jpg 768w, https://www.webaward.org/theblog/wp-content/uploads/IAC-Video-1-324x324.jpg 324w, https://www.webaward.org/theblog/wp-content/uploads/IAC-Video-1-416x416.jpg 416w, https://www.webaward.org/theblog/wp-content/uploads/IAC-Video-1-100x100.jpg 100w" sizes="(max-width: 1200px) 100vw, 1200px" title="" /><p><a href="https://www.iacaward.org/?utm_source=WMABlog&utm_medium=Release&utm_term=Video&utm_campaign=IAC"><img decoding="async" class="alignright wp-image-3308 size-medium" src="https://www.webaward.org/theblog/wp-content/uploads/IAC-Video-2-300x300.jpg" alt="" width="300" height="300" srcset="https://www.webaward.org/theblog/wp-content/uploads/IAC-Video-2-300x300.jpg 300w, https://www.webaward.org/theblog/wp-content/uploads/IAC-Video-2-1024x1024.jpg 1024w, https://www.webaward.org/theblog/wp-content/uploads/IAC-Video-2-150x150.jpg 150w, https://www.webaward.org/theblog/wp-content/uploads/IAC-Video-2-768x768.jpg 768w, https://www.webaward.org/theblog/wp-content/uploads/IAC-Video-2-324x324.jpg 324w, https://www.webaward.org/theblog/wp-content/uploads/IAC-Video-2-416x416.jpg 416w, https://www.webaward.org/theblog/wp-content/uploads/IAC-Video-2-100x100.jpg 100w, https://www.webaward.org/theblog/wp-content/uploads/IAC-Video-2.jpg 1080w" sizes="(max-width: 300px) 100vw, 300px" /></a>The Web Marketing Association judges will select the best online video advertising in 86 industries as part of their 23rd annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their video work may do so at <a href="https://www.iacaward.org/?utm_source=WMABlog&utm_medium=Release&utm_term=Video&utm_campaign=IAC">www.IACAward.org</a> before the deadline of January 31, 2025.</p> <p>“Online video has surged to the forefront of advertising, capturing audiences worldwide, and it’s here to stay,” said William Rice, the president of the Web Marketing Association. “The diversity in video advertising, from viral sensations to serialized content and integrated page-based campaigns are why online videos are so effective at grabbing attention. Each entry in the IAC Awards is evaluated for its creativity, innovation, and the compelling use of the medium, along with impactful design and copywriting. This prestigious competition uncovers and celebrates the creators of exceptional online video content, providing winners with a powerful platform to showcase their winning strategies to top executives, customers, and potential clients.”</p> <p><strong>Past Best of Show Online Video winners from IAC Awards include:</strong></p> <p>2024 SF Climate Action Plan won by Most Likely To<br /> 2023 No Better Letter won by First Liberty Institute<br /> 2022 Bedrock Ocean Exploration Teaser won by VSC<br /> 2021 Discount Filters won by Clum Creative<br /> 2020 Finding Whelmed won by Zambezi + Experience Kissimmee<br /> 2019 Cell Counting Music Video won by Thermo Fisher Scientific<br /> 2018 ADHD Unbranded Videos won by Shire and Intouch Solutions<br /> 2017 Back to Work won by Pretty Damn Sweet<br /> 2016 UpRight by Tross Creative won by Tross Creative<br /> 2015 Blind Test Drive won by INNOCEAN USA<br /> 2014 Finn & Friends “The Great Outdoors” won by Interlude, Y&R, Geometry Global<br /> 2013 Twig the Fairy won by bswing<br /> 2012 Yaris It’s a Car! Web Films won by Saatchi & Saatchi LA<br /> 2011 Help Me Choose won by Organic, Inc.<br /> 2010 Morningstar Farms Video Recipes won by Biggs|Gilmore</p> <p>The 2025 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at <a href="http://www.iacaward.org">http://www.iacaward.org</a>. The deadline for entry is January 31, 2025.</p> <p>In addition to online video advertising, Awards will be presented within each of the industry categories and advertising formats such as:</p> <p>Online ads (including banner, pop-up or interstitial)</p> <p><a href="https://www.iacaward.org/iac/medium/Social-Media-campaign/best-Social-Media-campaign.html">Best Social Media Campaign</a><br /> <a href="https://www.iacaward.org/iac/medium/Online-Campaign/best-online-ad-campaign.html">Best Online ad & Campaign</a> (including banner, pop-up or interstitial)<br /> <a href="https://www.iacaward.org/iac/medium/Email-Message-Campaign/best-email-message-campaign.html">Best Email message & Campaign</a><br /> <a href="https://www.iacaward.org/iac/medium/Online-Newsletter-Campaign/best-online-newsletter-campaign-ad.html">Best Online newsletter & Campaig</a>n<br /> <a href="https://www.iacaward.org/iac/medium/Website/best-website-ad.html">Best Website</a> (including best landing pages and best microsites)<br /> <a href="https://www.iacaward.org/iac/medium/Online-Video-campaign/best-online-video-campaign.html">Best Online video</a><br /> <a href="https://www.iacaward.org/iac/medium/Mobile-Application/best-mobile-app.html">Best Mobile applications</a><br /> <a href="https://www.iacaward.org/iac/medium/Integrated-Ad-Campaign/best-integrated-ad-campaign-ad.html">Best Integrated ad campaign</a></p> <p>Industry Categories include:</p> <p><a href="https://www.iacaward.org/iac/category/Advertising/best-advertising-ad.html">Advertising</a> | <a href="https://www.iacaward.org/iac/category/Advocacy/best-advocacy-ad.html">Advocacy</a> | <a href="https://www.iacaward.org/iac/category/Airline/best-airline-ad.html">Airline</a> | <a href="https://www.iacaward.org/iac/category/Architecture/best-architecture-ad.html">Architecture</a> | <a href="https://www.iacaward.org/iac/category/Arts/best-arts-ad.html">Arts</a> | <a href="https://www.iacaward.org/iac/category/Associations/best-associations-ad.html">Associations</a> | <a href="https://www.iacaward.org/iac/category/Automobile/best-automobile-ad.html">Automobile</a> | <a href="https://www.iacaward.org/iac/category/B2B/best-b2b-ad.html">B2B</a> | <a href="https://www.iacaward.org/iac/category/Bank/best-bank-ad.html">Bank</a> | <a href="https://www.iacaward.org/iac/category/Beverage/best-beverage-ad.html">Beverage</a> | <a href="https://www.iacaward.org/iac/category/Biotechnology/best-biotechnology-ad.html">Biotechnology</a> | <a href="https://www.iacaward.org/iac/category/Blockchain/best-blockchain-ad.html">Blockchain</a> | <a href="https://www.iacaward.org/iac/category/Blog/best-blog-ad.html">Blog</a> | <a href="https://www.iacaward.org/iac/category/Catalog/best-catalog-ad.html">Catalog</a> | <a href="https://www.iacaward.org/iac/category/Computer2_Hardware/best-computer2_hardware-ad.html">Computer: Hardware</a> | <a href="https://www.iacaward.org/iac/category/Computer2_Software/best-computer2_software-ad.html">Computer: Software</a> | <a href="https://www.iacaward.org/iac/category/Construction/best-construction-ad.html">Construction</a> | <a href="https://www.iacaward.org/iac/category/Consulting/best-consulting-ad.html">Consulting</a> | <a href="https://www.iacaward.org/iac/category/Consumer_Goods/best-consumer_goods-ad.html">Consumer Goods</a> | <a href="https://www.iacaward.org/iac/category/Cooking_and_Recipe/best-cooking_and_recipe-ad.html">Cooking and Recipe</a> | <a href="https://www.iacaward.org/iac/category/Credit_Union/best-credit_union-ad.html">Credit Union</a> | <a href="https://www.iacaward.org/iac/category/Crypto_Currency/best-crypto_currency-ad.html">Crypto Currency</a> | <a href="https://www.iacaward.org/iac/category/Design/best-design-ad.html">Design</a> | <a href="https://www.iacaward.org/iac/category/Directory_or_Search_Engine/best-directory_or_search_engine-ad.html">Directory or Search Engine</a> | <a href="https://www.iacaward.org/iac/category/Education/best-education-ad.html">Education</a> | <a href="https://www.iacaward.org/iac/category/Electronics/best-electronics-ad.html">Electronics</a> | <a href="https://www.iacaward.org/iac/category/Employment/best-employment-ad.html">Employment</a> | <a href="https://www.iacaward.org/iac/category/Energy/best-energy-ad.html">Energy</a> | <a href="https://www.iacaward.org/iac/category/Entertainment/best-entertainment-ad.html">Entertainment</a> | <a href="https://www.iacaward.org/iac/category/Environmental/best-environmental-ad.html">Environmental</a> | <a href="https://www.iacaward.org/iac/category/Events/best-events-ad.html">Events</a> | <a href="https://www.iacaward.org/iac/category/E-Zine/best-e-zine-ad.html">E-Zine</a> | <a href="https://www.iacaward.org/iac/category/Faith-based/best-faith-based-ad.html">Faith-based</a> | <a href="https://www.iacaward.org/iac/category/Family/best-family-ad.html">Family</a> | <a href="https://www.iacaward.org/iac/category/Fashion_or_Beauty/best-fashion_or_beauty-ad.html">Fashion or Beauty</a> | <a href="https://www.iacaward.org/iac/category/Financial_Services/best-financial_services-ad.html">Financial Services</a> | <a href="https://www.iacaward.org/iac/category/Food_Industry/best-food_industry-ad.html">Food Industry</a> | <a href="https://www.iacaward.org/iac/category/General_Interest/best-general_interest-ad.html">General Interest</a> | <a href="https://www.iacaward.org/iac/category/Government/best-government-ad.html">Government</a> | <a href="https://www.iacaward.org/iac/category/Health_Care/best-health_care-ad.html">Health Care</a> | <a href="https://www.iacaward.org/iac/category/Healthcare_Provider/best-healthcare_provider-ad.html">Healthcare Provider</a> | <a href="https://www.iacaward.org/iac/category/Home_Building/best-home_building-ad.html">Home Building</a> | <a href="https://www.iacaward.org/iac/category/Hotel_and_Lodging/best-hotel_and_lodging-ad.html">Hotel and Lodging</a> | <a href="https://www.iacaward.org/iac/category/Information_Services/best-information_services-ad.html">Information Services</a> | <a href="https://www.iacaward.org/iac/category/Insurance/best-insurance-ad.html">Insurance</a> | <a href="https://www.iacaward.org/iac/category/Interactive_Services/best-interactive_services-ad.html">Interactive Services</a> | <a href="https://www.iacaward.org/iac/category/International_Business/best-international_business-ad.html">International Business</a> | <a href="https://www.iacaward.org/iac/category/Intranet/best-intranet-ad.html">Intranet</a> | <a href="https://www.iacaward.org/iac/category/Investment/best-investment-ad.html">Investment</a> | <a href="https://www.iacaward.org/iac/category/Legal/best-legal-ad.html">Legal</a> | <a href="https://www.iacaward.org/iac/category/Leisure/best-leisure-ad.html">Leisure</a> | <a href="https://www.iacaward.org/iac/category/LGBTQ/best-lgbtq-ad.html">LGBTQ</a> | <a href="https://www.iacaward.org/iac/category/Magazine/best-magazine-ad.html">Magazine</a> | <a href="https://www.iacaward.org/iac/category/Marketing/best-marketing-ad.html">Marketing</a> | <a href="https://www.iacaward.org/iac/category/Manufacturing/best-manufacturing-ad.html">Manufacturing</a> | <a href="https://www.iacaward.org/iac/category/Media/best-media-ad.html">Media</a> | <a href="https://www.iacaward.org/iac/category/Medical/best-medical-ad.html">Medical</a> | <a href="https://www.iacaward.org/iac/category/Medical_Equipment/best-medical_equipment-ad.html">Medical Equipment</a> | <a href="https://www.iacaward.org/iac/category/Military/best-military-ad.html">Military</a> | <a href="https://www.iacaward.org/iac/category/Mobile/best-mobile-ad.html">Mobile</a> | <a href="https://www.iacaward.org/iac/category/Music/best-music-ad.html">Music</a> | <a href="https://www.iacaward.org/iac/category/Mutual_Fund/best-mutual_fund-ad.html">Mutual Fund</a> | <a href="https://www.iacaward.org/iac/category/News/best-news-ad.html">News</a> | <a href="https://www.iacaward.org/iac/category/Non-Profit/best-non-profit-ad.html">Non-Profit</a> | <a href="https://www.iacaward.org/iac/category/Online_Community/best-online_community-ad.html">Online Community</a> | <a href="https://www.iacaward.org/iac/category/Other/best-other-ad.html">Other</a> | <a href="https://www.iacaward.org/iac/category/Pharmaceuticals/best-pharmaceuticals-ad.html">Pharmaceuticals</a> | <a href="https://www.iacaward.org/iac/category/Photography/best-photography-ad.html">Photography</a> | <a href="https://www.iacaward.org/iac/category/Political/best-political-ad.html">Political</a> | <a href="https://www.iacaward.org/iac/category/Professional_Services/best-professional_services-ad.html">Professional Services</a> | <a href="https://www.iacaward.org/iac/category/Public_Relations/best-public_relations-ad.html">Public Relations</a> | <a href="https://www.iacaward.org/iac/category/Publishing/best-publishing-ad.html">Publishing</a> | <a href="https://www.iacaward.org/iac/category/Radio/best-radio-ad.html">Radio</a> | <a href="https://www.iacaward.org/iac/category/Real_Estate/best-real_estate-ad.html">Real Estate</a> | <a href="https://www.iacaward.org/iac/category/Recreation/best-recreation-ad.html">Recreation</a> | <a href="https://www.iacaward.org/iac/category/Regional/best-regional-ad.html">Regional</a> | <a href="https://www.iacaward.org/iac/category/Restaurant/best-restaurant-ad.html">Restaurant</a> | <a href="https://www.iacaward.org/iac/category/Retail/best-retail-ad.html">Retail</a> | <a href="https://www.iacaward.org/iac/category/SAAS/best-saas-ad.html">SAAS</a> | <a href="https://www.iacaward.org/iac/category/School/best-school-ad.html">School</a> | <a href="https://www.iacaward.org/iac/category/Science/best-science-ad.html">Science</a> | <a href="https://www.iacaward.org/iac/category/Shopping/best-shopping-ad.html">Shopping</a> | <a href="https://www.iacaward.org/iac/category/Small_Business/best-small_business-ad.html">Small Business</a> | <a href="https://www.iacaward.org/iac/category/Sports/best-sports-ad.html">Sports</a> | <a href="https://www.iacaward.org/iac/category/Technology/best-technology-ad.html">Technology</a> | <a href="https://www.iacaward.org/iac/category/Telecommunication/best-telecommunication-ad.html">Telecommunication</a> | <a href="https://www.iacaward.org/iac/category/Transportation/best-transportation-ad.html">Transportation</a> | <a href="https://www.iacaward.org/iac/category/Travel/best-travel-ad.html">Travel</a> | <a href="https://www.iacaward.org/iac/category/University/best-university-ad.html">University</a></p> <p>In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies will be recognized with an Outstanding Advertising Developer award if they win six or more 6 awards. In 2024, six agencies received this honor.</p> <p>Judging for the IAC Awards will take place in February, 2025. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.</p> <p>A <a href="https://www.iacaward.org/iac/winners.asp/?utm_source=WMABlog&utm_medium=Release&utm_term=Video&utm_campaign=IAC">complete list of past winners</a> can be found at the IAC Award Website.</p> <p>To learn more and enter, visit <a href="https://www.iacaward.org/iac/?utm_source=WMABlog&utm_medium=Release&utm_term=Call_Social&utm_campaign=IAC">www.IACAward.org</a>.</p> <p> </p> </div> <aside class="entry-taxonomy"> <div class="cat-links"> Category: <a href="https://www.webaward.org/theblog/category/iac-awards/" rel="category tag">IAC 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