CINXE.COM

<!DOCTYPE html> <html><head> <meta http-equiv="X-UA-Compatible" content="IE=edge"> <meta name="viewport" content="width=device-width, initial-scale=1.0"> <link rel="stylesheet" type="text/css" href="https://republicofeveryone.com/wp-content/themes/republic-montserrat/assets/css/style.css?v=3.071210614182"/> <link rel="stylesheet" type="text/css" href="https://republicofeveryone.com/wp-content/themes/republic-montserrat/assets/css/slick.css"/> <link rel="stylesheet" href="https://cdn.jsdelivr.net/npm/@fancyapps/ui/dist/fancybox.css" /> <link rel="stylesheet" type="text/css" href="https://republicofeveryone.com/wp-content/themes/republic-montserrat/assets/css/font-awesome.min.css"/> <script type="text/javascript" src="https://republicofeveryone.com/wp-content/themes/republic-montserrat/assets/js/jquery-3.5.1.min.js"></script> <script type="text/javascript" src="https://republicofeveryone.com/wp-content/themes/republic-montserrat/assets/js/slick.min.js"></script> <script type="text/javascript" src="https://republicofeveryone.com/wp-content/themes/republic-montserrat/assets/js/scripts.js?v=1.18"></script> <script type="text/javascript" src="https://republicofeveryone.com/wp-content/themes/republic-montserrat/assets/js/countUp.min.js"></script> <script type="text/javascript" src="https://republicofeveryone.com/wp-content/themes/republic-montserrat/assets/js/jquery.waypoints.min.js"></script> <script type="text/javascript" src="https://republicofeveryone.com/wp-content/themes/republic-montserrat/assets/js/jquery.matchHeight-min.js"></script> <script type="text/javascript" src="https://republicofeveryone.com/wp-content/themes/republic-montserrat/assets/js/isotope.pkgd.min.js"></script> <script type="text/javascript" src="https://republicofeveryone.com/wp-content/themes/republic-montserrat/assets/js/jQuery.fitVids.js"></script> <script src="https://cdn.jsdelivr.net/npm/@fancyapps/ui@4.0/dist/fancybox.umd.js"></script> <link rel="stylesheet" href="https://republicofeveryone.com/wp-content/themes/republic-montserrat/assets/css/animations.css?v=1.0"> <link rel="preconnect" href="https://fonts.googleapis.com"> <link rel="preconnect" href="https://fonts.gstatic.com" crossorigin> <link href="https://fonts.googleapis.com/css2?family=Montserrat:ital,wght@0,100;0,200;0,300;0,400;0,500;0,600;0,700;0,800;0,900;1,100;1,200;1,300;1,400;1,500;1,600;1,700;1,800;1,900&display=swap" rel="stylesheet"> <script>(function(html){html.className = html.className.replace(/\bno-js\b/,'js')})(document.documentElement);</script> <meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' />  <title>Purpose: the five brand actions - Republic of Everyone</title> <link rel="canonical" href="https://republicofeveryone.com/purpose-five-brand-actions/" /> <meta property="og:locale" content="en_US" /> <meta property="og:type" content="article" /> <meta property="og:title" content="Purpose: the five brand actions - Republic of Everyone" /> <meta property="og:description" content="Five actions market leaders can take to embed purpose into their brand." /> <meta property="og:url" content="https://republicofeveryone.com/purpose-five-brand-actions/" /> <meta property="og:site_name" content="Republic of Everyone" /> <meta property="article:publisher" content="https://www.facebook.com/RepublicofEveryone" /> <meta property="article:published_time" content="2017-02-21T23:07:41+00:00" /> <meta property="article:modified_time" content="2020-10-21T09:21:50+00:00" /> <meta property="og:image" content="https://republicofeveryone.com/wp-content/uploads/2017/02/Thumbnails_Five.jpg" /> <meta property="og:image:width" content="500" /> <meta property="og:image:height" content="500" /> <meta property="og:image:type" content="image/jpeg" /> <meta name="author" content="Ben Peacock and Scott Matyus-Flynn" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:creator" content="@republicofevry1" /> <meta name="twitter:site" content="@republicofevry1" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://republicofeveryone.com/purpose-five-brand-actions/","url":"https://republicofeveryone.com/purpose-five-brand-actions/","name":"Purpose: the five brand actions - Republic of Everyone","isPartOf":{"@id":"https://republicofeveryone.com/#website"},"primaryImageOfPage":{"@id":"https://republicofeveryone.com/purpose-five-brand-actions/#primaryimage"},"image":{"@id":"https://republicofeveryone.com/purpose-five-brand-actions/#primaryimage"},"thumbnailUrl":"https://republicofeveryone.com/wp-content/uploads/2017/02/Thumbnails_Five.jpg","datePublished":"2017-02-21T23:07:41+00:00","dateModified":"2020-10-21T09:21:50+00:00","author":{"@id":"https://republicofeveryone.com/#/schema/person/b6b31e315368e8c25e8044ffd22ffb56"},"breadcrumb":{"@id":"https://republicofeveryone.com/purpose-five-brand-actions/#breadcrumb"},"inLanguage":"en-AU","potentialAction":[{"@type":"ReadAction","target":["https://republicofeveryone.com/purpose-five-brand-actions/"]}]},{"@type":"ImageObject","inLanguage":"en-AU","@id":"https://republicofeveryone.com/purpose-five-brand-actions/#primaryimage","url":"https://republicofeveryone.com/wp-content/uploads/2017/02/Thumbnails_Five.jpg","contentUrl":"https://republicofeveryone.com/wp-content/uploads/2017/02/Thumbnails_Five.jpg","width":500,"height":500},{"@type":"BreadcrumbList","@id":"https://republicofeveryone.com/purpose-five-brand-actions/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://republicofeveryone.com/"},{"@type":"ListItem","position":2,"name":"Purpose: the five brand actions"}]},{"@type":"WebSite","@id":"https://republicofeveryone.com/#website","url":"https://republicofeveryone.com/","name":"Republic of Everyone","description":"Doing good is good for business","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://republicofeveryone.com/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-AU"},{"@type":"Person","@id":"https://republicofeveryone.com/#/schema/person/b6b31e315368e8c25e8044ffd22ffb56","name":"Ben Peacock and Scott Matyus-Flynn","image":{"@type":"ImageObject","inLanguage":"en-AU","@id":"https://republicofeveryone.com/#/schema/person/image/","url":"https://secure.gravatar.com/avatar/0a7fc7c4f650385b6cfdbe3cd52fb3e8?s=96&d=mm&r=g","contentUrl":"https://secure.gravatar.com/avatar/0a7fc7c4f650385b6cfdbe3cd52fb3e8?s=96&d=mm&r=g","caption":"Ben Peacock and Scott Matyus-Flynn"}}]}</script>  <link rel="alternate" type="application/rss+xml" title="Republic of Everyone » Feed" href="https://republicofeveryone.com/feed/" /> <script type="text/javascript"> /* <![CDATA[ */ window._wpemojiSettings = {"baseUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/72x72\/","ext":".png","svgUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/","svgExt":".svg","source":{"concatemoji":"https:\/\/republicofeveryone.com\/wp-includes\/js\/wp-emoji-release.min.js?ver=ed58d0e51884bc8f4ab67e554381dbfd"}}; /*! This file is auto-generated */ !function(i,n){var o,s,e;function c(e){try{var t={supportTests:e,timestamp:(new Date).valueOf()};sessionStorage.setItem(o,JSON.stringify(t))}catch(e){}}function p(e,t,n){e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(t,0,0);var t=new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data),r=(e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(n,0,0),new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data));return t.every(function(e,t){return e===r[t]})}function u(e,t,n){switch(t){case"flag":return n(e,"\ud83c\udff3\ufe0f\u200d\u26a7\ufe0f","\ud83c\udff3\ufe0f\u200b\u26a7\ufe0f")?!1:!n(e,"\ud83c\uddfa\ud83c\uddf3","\ud83c\uddfa\u200b\ud83c\uddf3")&&!n(e,"\ud83c\udff4\udb40\udc67\udb40\udc62\udb40\udc65\udb40\udc6e\udb40\udc67\udb40\udc7f","\ud83c\udff4\u200b\udb40\udc67\u200b\udb40\udc62\u200b\udb40\udc65\u200b\udb40\udc6e\u200b\udb40\udc67\u200b\udb40\udc7f");case"emoji":return!n(e,"\ud83d\udc26\u200d\u2b1b","\ud83d\udc26\u200b\u2b1b")}return!1}function f(e,t,n){var r="undefined"!=typeof WorkerGlobalScope&&self instanceof WorkerGlobalScope?new OffscreenCanvas(300,150):i.createElement("canvas"),a=r.getContext("2d",{willReadFrequently:!0}),o=(a.textBaseline="top",a.font="600 32px Arial",{});return e.forEach(function(e){o[e]=t(a,e,n)}),o}function t(e){var t=i.createElement("script");t.src=e,t.defer=!0,i.head.appendChild(t)}"undefined"!=typeof Promise&&(o="wpEmojiSettingsSupports",s=["flag","emoji"],n.supports={everything:!0,everythingExceptFlag:!0},e=new Promise(function(e){i.addEventListener("DOMContentLoaded",e,{once:!0})}),new Promise(function(t){var n=function(){try{var e=JSON.parse(sessionStorage.getItem(o));if("object"==typeof e&&"number"==typeof e.timestamp&&(new Date).valueOf()<e.timestamp+604800&&"object"==typeof e.supportTests)return e.supportTests}catch(e){}return null}();if(!n){if("undefined"!=typeof Worker&&"undefined"!=typeof OffscreenCanvas&&"undefined"!=typeof URL&&URL.createObjectURL&&"undefined"!=typeof Blob)try{var e="postMessage("+f.toString()+"("+[JSON.stringify(s),u.toString(),p.toString()].join(",")+"));",r=new Blob([e],{type:"text/javascript"}),a=new Worker(URL.createObjectURL(r),{name:"wpTestEmojiSupports"});return void(a.onmessage=function(e){c(n=e.data),a.terminate(),t(n)})}catch(e){}c(n=f(s,u,p))}t(n)}).then(function(e){for(var t in e)n.supports[t]=e[t],n.supports.everything=n.supports.everything&&n.supports[t],"flag"!==t&&(n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&n.supports[t]);n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&!n.supports.flag,n.DOMReady=!1,n.readyCallback=function(){n.DOMReady=!0}}).then(function(){return e}).then(function(){var e;n.supports.everything||(n.readyCallback(),(e=n.source||{}).concatemoji?t(e.concatemoji):e.wpemoji&&e.twemoji&&(t(e.twemoji),t(e.wpemoji)))}))}((window,document),window._wpemojiSettings); /* ]]> */ </script> <style id='wp-emoji-styles-inline-css' type='text/css'> img.wp-smiley, img.emoji { display: inline !important; border: none !important; box-shadow: none !important; height: 1em !important; width: 1em !important; margin: 0 0.07em !important; vertical-align: -0.1em !important; background: none !important; padding: 0 !important; } </style> <link rel='stylesheet' id='wp-block-library-css' href='https://republicofeveryone.com/wp-includes/css/dist/block-library/style.min.css?ver=ed58d0e51884bc8f4ab67e554381dbfd' type='text/css' media='all' /> <link rel='stylesheet' id='mediaelement-css' href='https://republicofeveryone.com/wp-includes/js/mediaelement/mediaelementplayer-legacy.min.css?ver=4.2.17' type='text/css' media='all' /> <link rel='stylesheet' id='wp-mediaelement-css' href='https://republicofeveryone.com/wp-includes/js/mediaelement/wp-mediaelement.min.css?ver=ed58d0e51884bc8f4ab67e554381dbfd' type='text/css' media='all' /> <style id='jetpack-sharing-buttons-style-inline-css' type='text/css'> .jetpack-sharing-buttons__services-list{display:flex;flex-direction:row;flex-wrap:wrap;gap:0;list-style-type:none;margin:5px;padding:0}.jetpack-sharing-buttons__services-list.has-small-icon-size{font-size:12px}.jetpack-sharing-buttons__services-list.has-normal-icon-size{font-size:16px}.jetpack-sharing-buttons__services-list.has-large-icon-size{font-size:24px}.jetpack-sharing-buttons__services-list.has-huge-icon-size{font-size:36px}@media print{.jetpack-sharing-buttons__services-list{display:none!important}}.editor-styles-wrapper .wp-block-jetpack-sharing-buttons{gap:0;padding-inline-start:0}ul.jetpack-sharing-buttons__services-list.has-background{padding:1.25em 2.375em} </style> <style id='classic-theme-styles-inline-css' type='text/css'> /*! This file is auto-generated */ .wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none} </style> <style id='global-styles-inline-css' type='text/css'> :root{--wp--preset--aspect-ratio--square: 1;--wp--preset--aspect-ratio--4-3: 4/3;--wp--preset--aspect-ratio--3-4: 3/4;--wp--preset--aspect-ratio--3-2: 3/2;--wp--preset--aspect-ratio--2-3: 2/3;--wp--preset--aspect-ratio--16-9: 16/9;--wp--preset--aspect-ratio--9-16: 9/16;--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}body .is-layout-flex{display: flex;}.is-layout-flex{flex-wrap: wrap;align-items: center;}.is-layout-flex > :is(*, div){margin: 0;}body .is-layout-grid{display: grid;}.is-layout-grid > :is(*, div){margin: 0;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;} :where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;} :where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;} :root :where(.wp-block-pullquote){font-size: 1.5em;line-height: 1.6;} </style> <link rel='stylesheet' id='contact-form-7-css' href='https://republicofeveryone.com/wp-content/plugins/contact-form-7/includes/css/styles.css?ver=6.0' type='text/css' media='all' /> <link rel='stylesheet' id='wpcf7-redirect-script-frontend-css' href='https://republicofeveryone.com/wp-content/plugins/wpcf7-redirect/build/css/wpcf7-redirect-frontend.min.css?ver=1.1' type='text/css' media='all' /> <link rel='stylesheet' id='cf7cf-style-css' href='https://republicofeveryone.com/wp-content/plugins/cf7-conditional-fields/style.css?ver=2.5.1' type='text/css' media='all' /> <script type="text/javascript" src="https://republicofeveryone.com/wp-includes/js/jquery/jquery.min.js?ver=3.7.1" id="jquery-core-js"></script> <script type="text/javascript" src="https://republicofeveryone.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.1" id="jquery-migrate-js"></script> <link rel="https://api.w.org/" href="https://republicofeveryone.com/wp-json/" /><link rel="alternate" title="JSON" type="application/json" href="https://republicofeveryone.com/wp-json/wp/v2/posts/5823" /><link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://republicofeveryone.com/xmlrpc.php?rsd" /> <link rel='shortlink' href='https://republicofeveryone.com/?p=5823' /> <link rel="alternate" title="oEmbed (JSON)" type="application/json+oembed" href="https://republicofeveryone.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Frepublicofeveryone.com%2Fpurpose-five-brand-actions%2F" /> <link rel="alternate" title="oEmbed (XML)" type="text/xml+oembed" href="https://republicofeveryone.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Frepublicofeveryone.com%2Fpurpose-five-brand-actions%2F&format=xml" /> <style type="text/css" id="wp-custom-css"> .wp-video{margin:auto}.the-feed-left h4{text-indent:-.5em}video{width:100%!important;height:auto!important}.blog-article-body h3{font-size:24px;line-height:30px}.blog-article-body h4{font-size:18px;line-height:24px}.blog-article-body li{font-size:20px;line-height:32px}.post-template-default .similar-case-studies .wrapper{max-width:1080px}.blog-article-body em,.blog-article-body i{font-style:italic}body.class_red .home-tag-line h3{color:#2b292a}body.class_red .caption-box h3{color:#fff!important}html{scroll-behavior:smooth}@media only screen and (min-width:500px){.home-case-study.home-case-study-2-1 .inner-image{background-position:left top}}.pp-logos{align-items:center;display:flex;flex-direction:row;justify-content:space-between;max-width:380px;margin:auto auto 30px}.pp-logos a img{margin:0 auto;display:block}.pp-logos a img.bravery{width:auto;height:90px}.pp-logos a img.roe{width:auto;height:50px}.pp-logos a img.mobium{width:auto;height:95px}@media only screen and (max-width:500px){.pp-logos{max-width:280px}.pp-logos a img.bravery{width:auto;height:60px}.pp-logos a img.roe{width:auto;height:40px}.pp-logos a img.mobium{width:auto;height:65px}}.office-mobile{background-attachment:fixed}@supports (-webkit-touch-callout:inherit){.fixed-background-image,.office-mobile{background-attachment:scroll}}.object-fit-cover{object-fit:cover!important;height:100%!important}.h-100{height:100%!important;overflow:hidden}.shorter-full-width .content-full{max-width:770px;margin:auto}.smaller p{font-size:16px;line-height:20px}.reversed-cta{background-color:#f05a3a;color:#fff!important}.reversed-cta h3,.reversed-cta p{color:#fff!important}.reversed-cta .content-full a,.reversed-cta .content-full a:hover{color:#fff!important}.desktop-hide{display:block!important}.mobile-hide{display:none!important}@media only screen and (min-width:500px){.mobile-hide{display:block!important}.desktop-hide{display:none!important}}.gallery:after{content:"";display:table;clear:both}div.aligncenter,figure.aligncenter,img.aligncenter,img.wp-post-image{display:block;margin:1em auto}div.alignright,figure.alignright,img.alignright{float:right;margin:1em 0 1em 2em}div.alignleft,figure.alignleft,img.alignleft,img.wp-post-image.attachment-thumb{float:left;margin:1em 1em 2em 0}figure{max-width:100%;height:auto;margin:1em 0}p img.alignleft,p img.alignright{margin-top:0}.gallery figure img{max-width:100%;height:auto;margin:0 auto;display:block}.gallery figure{float:left;margin:0 2% 1em 0}.gallery.gallery-columns-1 figure{width:100%;margin:0 0 1em 0;float:none}.gallery.gallery-columns-3 figure{width:32%}.gallery.gallery-columns-3 figure:nth-of-type(3n+3){margin-right:0}.gallery.gallery-columns-3 figure:nth-of-type(3n+4){clear:left}.gallery.gallery-columns-2 figure{width:49%}.gallery.gallery-columns-2 figure:nth-of-type(even){margin-right:0}.gallery.gallery-columns-2 figure:nth-of-type(odd){clear:left}.gallery.gallery-columns-4 figure{width:23.25%}.gallery.gallery-columns-4 figure:nth-of-type(4n+4){margin-right:0}.gallery.gallery-columns-4 figure:nth-of-type(4n+5){clear:left}.gallery.gallery-columns-5 figure{width:18%}.gallery.gallery-columns-5 figure:nth-of-type(5n+5){margin-right:0}.gallery.gallery-columns-5 figure:nth-of-type(5n+6){clear:left}.gallery.gallery-columns-6 figure{width:14.2%}.gallery.gallery-columns-6 figure:nth-of-type(6n+6){margin-right:0}.gallery.gallery-columns-6 figure:nth-of-type(6n+7){clear:left}.gallery.gallery-columns-7 figure{width:12%}.gallery.gallery-columns-7 figure:nth-of-type(7n+7){margin-right:0}.gallery.gallery-columns-7 figure:nth-of-type(7n+8){clear:left}.gallery.gallery-columns-8 figure{width:10.2%}.gallery.gallery-columns-8 figure:nth-of-type(8n+8){margin-right:0}.gallery.gallery-columns-8 figure:nth-of-type(8n+9){clear:left}.gallery.gallery-columns-9 figure{width:8.85%}.gallery.gallery-columns-9 figure:nth-of-type(9n+9){margin-right:0}.gallery.gallery-columns-9 figure:nth-of-type(9n+10){clear:left}@media (max-width:767px){div.alignleft,div.alignright,figure.alignleft,figure.alignright,img.alignleft,img.alignright,img.wp-post-image.attachment-thumb{display:block;margin:1em auto;float:none}.gallery.gallery-columns-4 figure,.gallery.gallery-columns-5 figure,.gallery.gallery-columns-6 figure,.gallery.gallery-columns-7 figure,.gallery.gallery-columns-8 figure,.gallery.gallery-columns-9 figure{width:100%;margin:0 0 1em 0;float:none}}.content-block.more-space{padding:75px 0}.align-top .inner-wrap{vertical-align:top}.align-bottom .inner-wrap{vertical-align:bottom}.caption-cross{background-image:url(/wp-content/uploads/2022/02/Arrow_White_Black.svg);background-size:42px 42px}.the-team-item .caption-cross,.the-team-item-single .caption-cross{background-image:url(/wp-content/uploads/2022/02/Arrow_Red.svg)}.home-quote h3:after,.home-quote h3:before{display:none}.footer-middle ul li{margin:0 0 20px 0}@media (min-width:1024px){.footer .wrapper{padding:20px 0 60px 0}}.footer-right-new h3,.footer-right-new p{font-weight:800!important}.footer-left-inner p{font-weight:300}@media only screen and (max-width:740px){.home .home-hero h1{font-size:48px;line-height:60px;letter-spacing:1.2px}}@media only screen and (max-width:950px){.the-team .caption-cross{height:42px;width:42px;background-size:42px 42px!important}}@media only screen and (max-width:1200px){.two-column-featured-inner h2{font-size:24px;line-height:30px}}a.logo{margin:50px 0 0 10px}.fr-column h3{font-size:17px}.heading-multiline{display:inline;-webkit-box-decoration-break:clone;box-decoration-break:clone}@media (max-width:767px){body.page-template-page-who-believe .hero h1{transform:none!important;top:40px!important;font-size:40px;line-height:50px}} .page-id-15121 .content-half.content-half-2:nth-child(2), .page-id-15122 .content-half.content-half-2:nth-child(2), .page-id-15415 .content-half.content-half-2:nth-child(2), .page-id-15347 .content-half.content-half-2:nth-child(2), .page-id-15449 .content-half.content-half-2:nth-child(2), .page-id-15141 .content-half.content-half-2:nth-child(2) { width: 47%; } .page-id-15121 .content-half.content-half-2:nth-child(1), .page-id-15122 .content-half.content-half-2:nth-child(1), .page-id-15415 .content-half.content-half-2:nth-child(1), .page-id-15347 .content-half.content-half-2:nth-child(1), .page-id-15449 .content-half.content-half-2:nth-child(1), .page-id-15141 .content-half.content-half-2:nth-child(1) { width: 47%; } @media only screen and (max-width: 750px) { .page-id-15121 .content-half { width: 100% !important; } .page-id-15122 .content-half { width: 100% !important; } .page-id-15415 .content-half { width: 100% !important; } .page-id-15347 .content-half { width: 100% !important; } .page-id-15449 .content-half { width: 100% !important; } .page-id-15141 .content-half { width: 100% !important; } } .wpcf7 form.sent .wpcf7-response-output { padding: 20px 20px 20px 70px; background-image: url(https://republicofeveryone.com/wp-content/themes/republic-montserrat/assets/images/Cross_Solo_Red.svg); background-size: 40px 40px; } </style> <style type="text/css"> /* COLOUR CUSTOMISATIONS */ body.class_red{ } body.class_red div.menu-footer-container ul li.current_page_item a, body.class_red div.navigation ul li.current_page_item a { background-color: #F05A3A; } .menu-red a:hover{ opacity:1; color:#F05A3A; } .menu-darkblue a:hover{ opacity:1; color:#255475; } .menu-orange a:hover{ opacity:1; color:#e9993e; } .menu-darkgreen a:hover{ opacity:1; color:#2F4A39; } .menu-teal a:hover{ opacity:1; color:#005364; } .the-blog h3 a, body.class_red h1, body.class_red h3, body.class_red h2{ color: #F05A3A; } body.class_red .home-quote h3{ color: #fff; } body.class_red .the-feed-left h3{ color: #F05A3A; } body.class_red .slide-in-border { background-image: linear-gradient(to right, #f1f1f1 50%, #F05A3A 50%); } .content-block .content-half ul li::before { background-image: url(https://republicofeveryone.com/wp-content/themes/republic-montserrat/assets/images/Cross_class_red.svg?v=1.1); } .content-full a, .content-half a{ color:#F05A3A; text-decoration:none; } .content-full a:hover, .content-half a:hover{ text-decoration:underline; } .wpcf7-form input[type=submit] { border: 3px solid #F05A3A; background-color: #F05A3A; transition: all 1s ease; } .wpcf7-form input[type=submit]:hover { color: #F05A3A; background-color: #fff; } a.btn.more-colour { background-color: #F05A3A; border: 3px solid #F05A3A; } a.btn.more-colour:hover { color: #F05A3A; background-color: #fff; } /* COLOUR CUSTOMISATIONS */ </style> </head> <body data-rsssl=1 class="post-template-default single single-post postid-5823 single-format-standard group-blog page-inner has-featured-color page-article class_red">  <noscript><iframe src="//www.googletagmanager.com/ns.html?id=GTM-KSNQ8Z" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript> <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= '//www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-KSNQ8Z');</script>   <script async src="https://www.googletagmanager.com/gtag/js?id=G-DZYB673PW8"></script> <script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-DZYB673PW8'); </script> <script> (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script','https://www.google-analytics.com/analytics.js','ga'); ga('create', 'UA-1696157-2', 'auto'); ga('send', 'pageview'); </script> <div class="header"> <div class="wrapper"> <a class="logo" href="/"></a>  <div class="navigation"> <div class="menu-main-menu-container"><ul id="menu-main-menu" class="navigation"><li id="menu-item-4573" class="menu-red menu-item menu-item-type-post_type menu-item-object-page menu-item-4573"><a href="https://republicofeveryone.com/about/">About</a></li> <li id="menu-item-15662" class="menu-teal menu-item menu-item-type-post_type menu-item-object-page menu-item-15662"><a href="https://republicofeveryone.com/consulting/">Consulting</a></li> <li id="menu-item-15661" class="menu-orange menu-item menu-item-type-post_type menu-item-object-page menu-item-15661"><a href="https://republicofeveryone.com/creativity/">Creativity</a></li> <li id="menu-item-4575" class="menu-red menu-item menu-item-type-post_type menu-item-object-page menu-item-4575"><a href="https://republicofeveryone.com/insights/">Insights</a></li> <li id="menu-item-4604" class="menu-red menu-item menu-item-type-post_type menu-item-object-page menu-item-4604"><a href="https://republicofeveryone.com/contact-us/">Contact</a></li> </ul></div> </div> <div class="navigation-mobile"> <div class="menu-main-menu-container"><ul id="menu-main-menu-1" class="navigation"><li class="menu-red menu-item menu-item-type-post_type menu-item-object-page menu-item-4573"><a href="https://republicofeveryone.com/about/">About</a></li> <li class="menu-teal menu-item menu-item-type-post_type menu-item-object-page menu-item-15662"><a href="https://republicofeveryone.com/consulting/">Consulting</a></li> <li class="menu-orange menu-item menu-item-type-post_type menu-item-object-page menu-item-15661"><a href="https://republicofeveryone.com/creativity/">Creativity</a></li> <li class="menu-red menu-item menu-item-type-post_type menu-item-object-page menu-item-4575"><a href="https://republicofeveryone.com/insights/">Insights</a></li> <li class="menu-red menu-item menu-item-type-post_type menu-item-object-page menu-item-4604"><a href="https://republicofeveryone.com/contact-us/">Contact</a></li> </ul></div> </div> <div class="mm-bars">MENU</div> <div class="mm-times"></div> </div> </div> <div class="blog-article-header"> <div class="wrapper"> <div class="blog-article-header-inner"> <h1>Purpose: the five brand actions</h1> <h3>by Ben Peacock and Scott Matyus-Flynn</h3> </div> <img src="https://republicofeveryone.com/wp-content/uploads/2017/02/Header_FiveBrand.png" alt="Bolts" class="desktop-hero-image" /> <img src="https://republicofeveryone.com/wp-content/uploads/2017/02/Header_FiveBrand.png" alt="Bolts" class="mobile-hero-image" /> </div> </div> <div class="slide-in-border"></div> <div class="blog-article-body"> <div class="wrapper"> <p><em>This article originally appeared in </em><a href="http://www.marketingmag.com.au/hubs-c/brand-purpose-benandscott-part-3/" target="_blank" rel="nofollow noopener noreferrer"><em>Marketing Mag</em></a><em>. </em></p> <p><strong>In the third instalment of our three part series on brand purpose, we look at the five actions market leaders can take to embed purpose into their brand.</strong></p> <p>–</p> <p><em><strong>Related: </strong>In </em><a href="http://www.marketingmag.com.au/hubs-c/benn-scott-brand-purpose-1/" target="_blank" rel="nofollow noopener noreferrer"><em><strong>part one</strong></em></a><em>, we compared the current focus brands have on purpose with the three waves digital went through in becoming a mainstream mode of communication and technology.</em></p> <p><em>In </em><a href="http://www.marketingmag.com.au/hubs-c/peacock-matyus-flyn-brand-purpose-2/" target="_blank" rel="nofollow noopener noreferrer"><em><strong>part two</strong></em></a><em>, we discussed how introducing purpose to your brand can’t be done in half measures, and look at three big name brands doing it right.</em></p> <p>–</p> <p>You don’t have to look much further than the events of the past month to realise that brands can no longer sit on the sideline when it comes to the big social issues.</p> <p>First, <a href="http://www.youtube.com/watch?v=LX__i-zeaWs" target="_blank" rel="noopener noreferrer">the lamb ad</a> started a stir (fry?) by championing diversity or showing insensitivity to indigenous people, depending on which op-ed you read.</p> <p>Then, in the USA, Nordstrum – a fave of urban millennial females – found itself between a frock and a hard place as it started <a href="http://money.cnn.com/2017/02/02/news/companies/nordstrom-ivanka-trump/" target="_blank" rel="nofollow noopener noreferrer">phasing out Ivanka Trump merchandise</a>.</p> <p>But the biggest hit of all came for Uber when it chose to keep servicing New York’s JFK airport while taxi drivers staged a one hour protest over Trump’s travel ban. It might have made a few dollars but it lost a whole lot of love and customers as 200,000 people chose to<a href="http://www.theguardian.com/technology/2017/jan/30/deleteuber-how-social-media-turned-on-uber" target="_blank" rel="nofollow noopener noreferrer"> #deleteuber</a>.</p> <p>Spotting the chance to um, ‘migrate’ these socially minded and social media active individuals, <a href="http://mashable.com/2017/01/29/lyft-aclu-donation-trump-muslim-ban/" target="_blank" rel="nofollow noopener noreferrer">Lyft donated a million big ones</a> to the American Civil Liberties Union and, in doing so, beat Uber in sign ups and rides given for the first time ever. Uber did their best to match the gesture,<a href="http://www.theverge.com/2017/1/29/14431898/uber-kalanick-trump-immigration-ban-drivers-delete" target="_blank" rel="nofollow noopener noreferrer"> committing $3m</a> to support drivers affected by the ban and quitting Trump’s business advisory group, but the damage was already done.</p> <p>AirBnB wasn’t caught napping. They offered <a href="http://www.skynews.com.au/business/business/company/2017/01/31/airbnb-offers-free-accommodation-to-refugees.html" target="_blank" rel="nofollow noopener noreferrer">free accommodation</a> to anyone caught out by the travel ban.</p> <p>And Starbucks didn’t take long to wake up and smell the coffee, promising to give <u><a href="http://www.businessinsider.com.au/starbucks-is-hiring-10000-refugees-2017-1?r=US&IR=T" target="_blank" rel="nofollow noopener noreferrer">10,000 refugees</a></u> a home behind their tills.</p> <p>Yes, standing for a cause is no longer a brand nice to have. It’s a brand essential, and if you don’t think hard about where you sit on social issues, sooner or later your customers are going to sort it out for you.</p> <p>So how can your brand be a winner in this world of must-do, do-gooding?</p> <p>As any rockstar will tell you, being an overnight success is years in the making.</p> <p>Or to paraphrase Ali, you don’t win in the ring, but in the preparation.</p> <p>With that in mind we have assembled the Five Brand Actions – five ways a brand can deliver on purpose by changing itself and the world for the better.</p> <p>Which one is right for you? That takes time, consideration and a good understanding of brand, sustainability, community and communications to work out.</p> <p>What is important is that your brand does choose to act.</p> <p>Doing so turns your purpose into something lived rather than just spoken.</p> <p>And makes sure that when the world starts asking where you stand, your answer is already clear.</p> <h2>1. Change a product</h2> <p>The first step many brands take is to re-tool their products to create ‘less harm’</p> <p>Sometimes changing a product is a simple question of reformulation. Other times, it might mean deleting a product line all together, to avoid the brand damage that comes with it. How much a brand does will depend on the appetite of the brand. But there are big wins out there for brands with big ambition.</p> <p>Who’s done it well?</p> <ul> <li>ALDI removing artificial colours store-wide</li> <li>Patagonia moving to organic cotton across all their products</li> <li>Unilever reducing sugar content in their Lipton Ice Tea range</li> </ul> <p><img fetchpriority="high" decoding="async" data-attachment-id="5850" data-permalink="https://republicofeveryone.com/purpose-five-brand-actions/lipton/" data-orig-file="https://republicofeveryone.com/wp-content/uploads/2017/02/lipton.png" data-orig-size="1022,666" data-comments-opened="0" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="lipton" data-image-description="" data-image-caption="" data-medium-file="https://republicofeveryone.com/wp-content/uploads/2017/02/lipton-300x195.png" data-large-file="https://republicofeveryone.com/wp-content/uploads/2017/02/lipton.png" class="alignnone size-medium_large wp-image-5850" style="margin-bottom: 15px;" src="https://republicofeveryone.com/wp-content/uploads/2017/02/lipton-600x391.png" alt="" width="600" height="391" srcset="https://republicofeveryone.com/wp-content/uploads/2017/02/lipton-600x391.png 600w, https://republicofeveryone.com/wp-content/uploads/2017/02/lipton-300x195.png 300w, https://republicofeveryone.com/wp-content/uploads/2017/02/lipton.png 1022w" sizes="(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px" /></p> <h2><strong>2. Create a product</strong></h2> <p>Creativity works best when it is given clear boundaries. Challenging your innovation team to generate a new, sustainable or socially aware product that better meets customer needs is a great way to encourage them to think outside the ordinary.</p> <p>Who’s done it well?</p> <ul> <li>IAG’s ShareCover insurance for AirBNB</li> <li>G-Star’s ‘Raw for the Oceans’ range</li> <li>NAB’s microfinance loans</li> <li>Unilever’s ‘Small and Mighty’ OMO range</li> </ul> <p><img decoding="async" data-attachment-id="5851" data-permalink="https://republicofeveryone.com/purpose-five-brand-actions/oceans/" data-orig-file="https://republicofeveryone.com/wp-content/uploads/2017/02/oceans.png" data-orig-size="760,294" data-comments-opened="0" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="oceans" data-image-description="" data-image-caption="" data-medium-file="https://republicofeveryone.com/wp-content/uploads/2017/02/oceans-300x116.png" data-large-file="https://republicofeveryone.com/wp-content/uploads/2017/02/oceans.png" class="alignnone size-medium_large wp-image-5851" style="margin-bottom: 15px;" src="https://republicofeveryone.com/wp-content/uploads/2017/02/oceans-600x232.png" alt="" width="600" height="232" srcset="https://republicofeveryone.com/wp-content/uploads/2017/02/oceans-600x232.png 600w, https://republicofeveryone.com/wp-content/uploads/2017/02/oceans-300x116.png 300w, https://republicofeveryone.com/wp-content/uploads/2017/02/oceans.png 760w" sizes="(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px" /></p> <h2><strong>3. Change a behaviour</strong></h2> <p>Sometimes the main impact of your product is not in how you make and deliver it, but in how people use it. By helping them change the way they use it, you can better involve your brand in your customers’ lives and create social and environmental good at the same time.</p> <p>Who’s done it well?</p> <ul> <li>Levi’s ‘Water<Less’ jeans</li> <li>Unilever’s ‘Turn off the Tap’</li> <li>Ariel’s ‘Turn to 30’</li> </ul> <p><img decoding="async" data-attachment-id="5848" data-permalink="https://republicofeveryone.com/purpose-five-brand-actions/water/" data-orig-file="https://republicofeveryone.com/wp-content/uploads/2017/02/water.png" data-orig-size="1630,514" data-comments-opened="0" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="water" data-image-description="" data-image-caption="" data-medium-file="https://republicofeveryone.com/wp-content/uploads/2017/02/water-300x95.png" data-large-file="https://republicofeveryone.com/wp-content/uploads/2017/02/water-1024x323.png" class="alignnone size-medium_large wp-image-5848" style="margin-bottom: 15px;" src="https://republicofeveryone.com/wp-content/uploads/2017/02/water-600x189.png" alt="" width="600" height="189" srcset="https://republicofeveryone.com/wp-content/uploads/2017/02/water-600x189.png 600w, https://republicofeveryone.com/wp-content/uploads/2017/02/water-300x95.png 300w, https://republicofeveryone.com/wp-content/uploads/2017/02/water-1024x323.png 1024w, https://republicofeveryone.com/wp-content/uploads/2017/02/water-1536x484.png 1536w, https://republicofeveryone.com/wp-content/uploads/2017/02/water-1200x378.png 1200w, https://republicofeveryone.com/wp-content/uploads/2017/02/water.png 1630w" sizes="(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px" /></p> <h2><strong>4. Supply a service</strong></h2> <p>Sometimes, no matter how much you want people to change behaviours, they need a little help. This is where providing a service comes in. So, if creating unwanted waste is one of your brand’s biggest sins, then offering a take back system might be the best action you can take. Services can also generate a new income stream or provide raw materials for new products.</p> <p>Who’s done it well?</p> <ul> <li>Kroger supermarket’s dietician nutrition service, ‘The Little Clinic’</li> <li>Ikea’s removal and recycling service</li> <li>H&M and Uniqlo’s clothing recycling</li> <li>Australia Post’s cigarette butt recycling service for clubs and pubs</li> <li>Patagonia’s ‘Worn Wear’ clothing repair and exchange vans</li> </ul> <p><img loading="lazy" decoding="async" data-attachment-id="5847" data-permalink="https://republicofeveryone.com/purpose-five-brand-actions/recycling/" data-orig-file="https://republicofeveryone.com/wp-content/uploads/2017/02/recycling.png" data-orig-size="1552,640" data-comments-opened="0" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="recycling" data-image-description="" data-image-caption="" data-medium-file="https://republicofeveryone.com/wp-content/uploads/2017/02/recycling-300x124.png" data-large-file="https://republicofeveryone.com/wp-content/uploads/2017/02/recycling-1024x422.png" class="alignnone size-medium_large wp-image-5847" style="margin-bottom: 15px;" src="https://republicofeveryone.com/wp-content/uploads/2017/02/recycling-600x247.png" alt="" width="600" height="247" srcset="https://republicofeveryone.com/wp-content/uploads/2017/02/recycling-600x247.png 600w, https://republicofeveryone.com/wp-content/uploads/2017/02/recycling-300x124.png 300w, https://republicofeveryone.com/wp-content/uploads/2017/02/recycling-1024x422.png 1024w, https://republicofeveryone.com/wp-content/uploads/2017/02/recycling-1536x633.png 1536w, https://republicofeveryone.com/wp-content/uploads/2017/02/recycling-1200x495.png 1200w, https://republicofeveryone.com/wp-content/uploads/2017/02/recycling.png 1552w" sizes="(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px" /></p> <h2><strong>5. Champion a cause</strong></h2> <p>If you want your brand to stand for something, why not stand for something? Choosing a cause, then fighting for it is a very public way to differentiate your brand from the gun-shy out there. But this isn’t just about supporting a charity. It’s about embedding a social mission into your brand. So the success of your brand comes from the success of your cause. It’s a win-win for everyone.</p> <p>Who’s done it well?</p> <ul> <li>The Body Shop’s long term campaign against animal testing</li> <li>IAG’s ‘Good ‘Hoods’</li> <li>Dove’s ‘Campaign for Real Beauty’</li> <li>Persil’s ‘Dirt is Good’</li> </ul> <p><img loading="lazy" decoding="async" data-attachment-id="5846" data-permalink="https://republicofeveryone.com/purpose-five-brand-actions/dove/" data-orig-file="https://republicofeveryone.com/wp-content/uploads/2017/02/dove.png" data-orig-size="1608,470" data-comments-opened="0" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="dove" data-image-description="" data-image-caption="" data-medium-file="https://republicofeveryone.com/wp-content/uploads/2017/02/dove-300x88.png" data-large-file="https://republicofeveryone.com/wp-content/uploads/2017/02/dove-1024x299.png" class="alignnone size-medium_large wp-image-5846" style="margin-bottom: 15px;" src="https://republicofeveryone.com/wp-content/uploads/2017/02/dove-600x175.png" alt="" width="600" height="175" srcset="https://republicofeveryone.com/wp-content/uploads/2017/02/dove-600x175.png 600w, https://republicofeveryone.com/wp-content/uploads/2017/02/dove-300x88.png 300w, https://republicofeveryone.com/wp-content/uploads/2017/02/dove-1024x299.png 1024w, https://republicofeveryone.com/wp-content/uploads/2017/02/dove-1536x449.png 1536w, https://republicofeveryone.com/wp-content/uploads/2017/02/dove-1200x351.png 1200w, https://republicofeveryone.com/wp-content/uploads/2017/02/dove.png 1608w" sizes="(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px" /><br /> So there you have it. Five ways to act that make the world a better place, tell the world what you stand for, and get people talking about you for the right reasons – in a way that advertising simply can’t.</p> <p>And what could be better than that?</p> <p>_</p> <p><em>Here at Republic of Everyone we bring brands, sustainability and creativity together to make doing good, good for business. </em></p> <p><em>Call us +61 2 8097 8746, email <a href="mailto:ben@republicofeveryone.com">ben@republicofeveryone.com</a> or drop us a line below if you would like to work with us. </em></p> <div class="wpcf7 no-js" id="wpcf7-f4-p5823-o1" lang="en-US" dir="ltr" data-wpcf7-id="4"> <div class="screen-reader-response"><p role="status" aria-live="polite" aria-atomic="true"></p> <ul></ul></div> <form action="/purpose-five-brand-actions/#wpcf7-f4-p5823-o1" method="post" class="wpcf7-form init" aria-label="Contact form" novalidate="novalidate" data-status="init"> <div style="display: none;"> <input type="hidden" name="_wpcf7" value="4" /> <input type="hidden" name="_wpcf7_version" value="6.0" /> <input type="hidden" name="_wpcf7_locale" value="en_US" /> <input type="hidden" name="_wpcf7_unit_tag" value="wpcf7-f4-p5823-o1" /> <input type="hidden" name="_wpcf7_container_post" value="5823" /> <input type="hidden" name="_wpcf7_posted_data_hash" value="" /> <input type="hidden" name="_wpcf7cf_hidden_group_fields" value="[]" /> <input type="hidden" name="_wpcf7cf_hidden_groups" value="[]" /> <input type="hidden" name="_wpcf7cf_visible_groups" value="[]" /> <input type="hidden" name="_wpcf7cf_repeaters" value="[]" /> <input type="hidden" name="_wpcf7cf_steps" value="{}" /> <input type="hidden" name="_wpcf7cf_options" value="{"form_id":4,"conditions":[],"settings":{"animation":"yes","animation_intime":200,"animation_outtime":200,"conditions_ui":"normal","notice_dismissed":false,"notice_dismissed_rollback-cf7-5.4.1":true,"notice_dismissed_rollback-cf7-5.4.2":true}}" /> <input type="hidden" name="_wpcf7_recaptcha_response" value="" /> </div> <div class="wpcf7-response-output" aria-hidden="true"></div> <div class="contact-form-block"> <div class="contact-row"> <div class="contact-row-half"> <p><label>Hello my name is<span class="mandatory">*</span><br /> <span class="wpcf7-form-control-wrap" data-name="FirstName"><input size="40" maxlength="400" class="wpcf7-form-control wpcf7-text wpcf7-validates-as-required" aria-required="true" aria-invalid="false" placeholder="Name" value="" type="text" name="FirstName" /></span></label> </p> </div> <div class="contact-row-half no-label"> <p><span class="wpcf7-form-control-wrap" data-name="LastName"><input size="40" maxlength="400" class="wpcf7-form-control wpcf7-text wpcf7-validates-as-required" aria-required="true" aria-invalid="false" placeholder="Last name" value="" type="text" name="LastName" /></span> </p> </div> </div> <div class="contact-row"> <div class="contact-row-half"> <p><label>I'm from<br /> <span class="wpcf7-form-control-wrap" data-name="Organisation"><input size="40" maxlength="400" class="wpcf7-form-control wpcf7-text" aria-invalid="false" placeholder="Your company or organisation" value="" type="text" name="Organisation" /></span></label> </p> </div> </div> <div class="contact-row"> <div class="contact-row-full"> <p><label>I'd like to talk to you about<span class="mandatory">*</span><br /> <span class="wpcf7-form-control-wrap" data-name="Message"><textarea cols="40" rows="10" maxlength="2000" class="wpcf7-form-control wpcf7-textarea wpcf7-validates-as-required" aria-required="true" aria-invalid="false" name="Message"></textarea></span></label> </p> </div> </div> <div class="contact-row"> <div class="contact-row-half"> <p><label>My email address is<span class="mandatory">*</span><br /> <span class="wpcf7-form-control-wrap" data-name="Email"><input size="40" maxlength="400" class="wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email" aria-required="true" aria-invalid="false" placeholder="Email" value="" type="email" name="Email" /></span></label> </p> </div> <div class="contact-row-half"> <p><label>My phone number<br /> <span class="wpcf7-form-control-wrap" data-name="Phone"><input size="40" maxlength="400" class="wpcf7-form-control wpcf7-text" aria-invalid="false" placeholder="Phone" value="" type="text" name="Phone" /></span></label> </p> </div> </div> <div class="contact-row"> <div class="contact-row-full"> <p>Please get back to me by </p> <p><span class="wpcf7-form-control-wrap" data-name="Contact"><span class="wpcf7-form-control wpcf7-radio radio-label"><span class="wpcf7-list-item first"><label><input type="radio" name="Contact" value="Email" checked="checked" /><span class="wpcf7-list-item-label">Email</span></label></span><span class="wpcf7-list-item last"><label><input type="radio" name="Contact" value="Phone" /><span class="wpcf7-list-item-label">Phone</span></label></span></span></span> </p> </div> </div> <div class="contact-row"> <div class="contact-row-half"> <p><input class="wpcf7-form-control wpcf7-submit has-spinner btn" id="sendbutton" type="submit" value="Let's do this" /> </p> </div> </div> </div> <p><span class="mandatory">* Required</span> </p> </form> </div> </div> </div>   <div class="footer"> <div class="wrapper"> <div class="footer-left-inner"> <p><a class="logo" href="/"></a></p> <div class="clear"></div> <p>Australia’s leading sustainability, brand purpose and impact specialists.</p> <div class="footer-social"> <a href="https://facebook.com/republicofeveryone" target="_blank"><i class="fa fa-facebook" aria-hidden="true"></i></a><a href="https://www.instagram.com/republicofeveryone/" target="_blank"><i class="fa fa-instagram" aria-hidden="true"></i></a><a href="https://www.youtube.com/channel/UCmtoMJt3PgSDFgnx9Bqohpg" target="_blank"><i class="fa fa-youtube-play" aria-hidden="true"></i></a><a href="https://www.linkedin.com/company/republic-of-everyone" target="_blank"><i class="fa fa-linkedin" aria-hidden="true"></i></a> </div> </div> <div class="footer-middle"> <div class="menu-footer-container"><ul id="menu-footer" class="navigation"><li id="menu-item-12195" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-12195"><a href="https://republicofeveryone.com/about/">About</a></li> <li id="menu-item-15809" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-15809"><a href="https://republicofeveryone.com/consulting/">Consulting</a></li> <li id="menu-item-15808" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-15808"><a href="https://republicofeveryone.com/creativity/">Creativity</a></li> <li id="menu-item-12198" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-12198"><a href="https://republicofeveryone.com/insights/">Insights</a></li> <li id="menu-item-12196" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-12196"><a href="https://republicofeveryone.com/contact-us/">Contact</a></li> </ul></div> </div> <div class="footer-right-new"> <h3>Hey, Hot Stuff</h3> <p>Sign up to our newsletter here</p> <h4 class="form-message">Thanks. You'll receive your first edition of sustainability awesomeness on Friday.</h4> <h4 class="form-error">An error has occurred. Please try again later.</h4> <form class="js-cm-form" id="subForm" action="https://www.createsend.com/t/subscribeerror?description=" method="post" data-id="5B5E7037DA78A748374AD499497E309E4F9615000121B7A183754897A86B855E13E7AE518FD9E00C46B27EF39F74E41A83211BC24172A5299971DB588FE6A314"> <input placeholder="Your email address" autocomplete="Email" aria-label="Email" class="js-cm-email-input qa-input-email" id="fieldEmail" maxlength="200" name="cm-dkhuhrr-dkhuhrr" required="" type="email"> <input class="btn-orange" value="Subscribe" type="submit"> </form> <script type="text/javascript" src="https://js.createsend1.com/javascript/copypastesubscribeformlogic.js"></script> </div> <div class="clear"></div> </div> </div> <div class="clear"></div> <div class="footer-right"> <div class="wrapper"> <div class="fr-column"> <p class="disclaimer disclaimer-desktop"> <span class="disclaimer">© 2023 Republic of Everyone.<br /> ABN 55128963806<br /> </span><a style="text-decoration:none;font-weight:500" href="/legals-privacy">Privacy policy</a>   |   <a style="text-decoration:none;font-weight:500" href="/jobs">Jobs</a></p> </div> <div class="fr-column"> <div class="fr-column-inner"> <a href="https:/www.southpole.com" target="_blank" class="logo-sp"></a> </div> <h3>We’re part of the South Pole Family</h3> </div> <div class="fr-column"> <div class="fr-column-inner"> <a href="http://thebraveryishere.com" target="_blank" class="logo-bravery"></a> </div> <h3>Say hi to our sister PR agency</h3> </div> <div class="fr-column"> <div class="fr-column-inner fr-column-inner-wider"> <a href="https://www.garagesaletrail.com.au" target="_blank" class="logo-gst"></a><a href="https://www.growitlocal.com" target="_blank" class="logo-git"></a> </div> <h3>Our homegrown co-creations</h3> </div> </div> </div> <script type="text/javascript" src="https://republicofeveryone.com/wp-content/themes/republic-montserrat/assets/js/css3-animate-it.js"></script> <script type="text/javascript"> document.addEventListener( 'wpcf7mailsent', function( event ) { ga( 'send', 'event', 'Contact Form', 'submit' ); }, false ); </script> <div id="jp-carousel-loading-overlay"> <div id="jp-carousel-loading-wrapper"> <span id="jp-carousel-library-loading"> </span> </div> </div> <div class="jp-carousel-overlay" style="display: none;"> <div class="jp-carousel-container">  <div class="jp-carousel-wrap swiper-container jp-carousel-swiper-container jp-carousel-transitions" itemscope itemtype="https://schema.org/ImageGallery"> <div class="jp-carousel swiper-wrapper"></div> <div class="jp-swiper-button-prev swiper-button-prev"> <svg width="25" height="24" viewBox="0 0 25 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <mask id="maskPrev" mask-type="alpha" maskUnits="userSpaceOnUse" x="8" y="6" width="9" height="12"> <path d="M16.2072 16.59L11.6496 12L16.2072 7.41L14.8041 6L8.8335 12L14.8041 18L16.2072 16.59Z" fill="white"/> </mask> <g mask="url(#maskPrev)"> <rect x="0.579102" width="23.8823" height="24" fill="#FFFFFF"/> </g> </svg> </div> <div class="jp-swiper-button-next swiper-button-next"> <svg width="25" height="24" viewBox="0 0 25 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <mask id="maskNext" mask-type="alpha" maskUnits="userSpaceOnUse" x="8" y="6" width="8" height="12"> <path d="M8.59814 16.59L13.1557 12L8.59814 7.41L10.0012 6L15.9718 12L10.0012 18L8.59814 16.59Z" fill="white"/> </mask> <g mask="url(#maskNext)"> <rect x="0.34375" width="23.8822" height="24" fill="#FFFFFF"/> </g> </svg> </div> </div>  <div class="jp-carousel-close-hint"> <svg width="25" height="24" viewBox="0 0 25 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <mask id="maskClose" mask-type="alpha" maskUnits="userSpaceOnUse" x="5" y="5" width="15" height="14"> <path d="M19.3166 6.41L17.9135 5L12.3509 10.59L6.78834 5L5.38525 6.41L10.9478 12L5.38525 17.59L6.78834 19L12.3509 13.41L17.9135 19L19.3166 17.59L13.754 12L19.3166 6.41Z" fill="white"/> </mask> <g mask="url(#maskClose)"> <rect x="0.409668" width="23.8823" height="24" fill="#FFFFFF"/> </g> </svg> </div>  <div class="jp-carousel-info"> <div class="jp-carousel-info-footer"> <div class="jp-carousel-pagination-container"> <div class="jp-swiper-pagination swiper-pagination"></div> <div class="jp-carousel-pagination"></div> </div> <div class="jp-carousel-photo-title-container"> <h2 class="jp-carousel-photo-caption"></h2> </div> <div class="jp-carousel-photo-icons-container"> <a href="#" class="jp-carousel-icon-btn jp-carousel-icon-info" aria-label="Toggle photo metadata visibility"> <span class="jp-carousel-icon"> <svg width="25" height="24" viewBox="0 0 25 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <mask id="maskInfo" mask-type="alpha" maskUnits="userSpaceOnUse" x="2" y="2" width="21" height="20"> <path fill-rule="evenodd" clip-rule="evenodd" d="M12.7537 2C7.26076 2 2.80273 6.48 2.80273 12C2.80273 17.52 7.26076 22 12.7537 22C18.2466 22 22.7046 17.52 22.7046 12C22.7046 6.48 18.2466 2 12.7537 2ZM11.7586 7V9H13.7488V7H11.7586ZM11.7586 11V17H13.7488V11H11.7586ZM4.79292 12C4.79292 16.41 8.36531 20 12.7537 20C17.142 20 20.7144 16.41 20.7144 12C20.7144 7.59 17.142 4 12.7537 4C8.36531 4 4.79292 7.59 4.79292 12Z" fill="white"/> </mask> <g mask="url(#maskInfo)"> <rect x="0.8125" width="23.8823" height="24" fill="#FFFFFF"/> </g> </svg> </span> </a> <a href="#" class="jp-carousel-icon-btn jp-carousel-icon-comments" aria-label="Toggle photo comments visibility"> <span class="jp-carousel-icon"> <svg width="25" height="24" viewBox="0 0 25 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <mask id="maskComments" mask-type="alpha" maskUnits="userSpaceOnUse" x="2" y="2" width="21" height="20"> <path fill-rule="evenodd" clip-rule="evenodd" d="M4.3271 2H20.2486C21.3432 2 22.2388 2.9 22.2388 4V16C22.2388 17.1 21.3432 18 20.2486 18H6.31729L2.33691 22V4C2.33691 2.9 3.2325 2 4.3271 2ZM6.31729 16H20.2486V4H4.3271V18L6.31729 16Z" fill="white"/> </mask> <g mask="url(#maskComments)"> <rect x="0.34668" width="23.8823" height="24" fill="#FFFFFF"/> </g> </svg> <span class="jp-carousel-has-comments-indicator" aria-label="This image has comments."></span> </span> </a> </div> </div> <div class="jp-carousel-info-extra"> <div class="jp-carousel-info-content-wrapper"> <div class="jp-carousel-photo-title-container"> <h2 class="jp-carousel-photo-title"></h2> </div> <div class="jp-carousel-comments-wrapper"> <div id="jp-carousel-comments-loading"> <span>Loading Comments...</span> </div> <div class="jp-carousel-comments"></div> <div id="jp-carousel-comment-form-container"> <span id="jp-carousel-comment-form-spinner"> </span> <div id="jp-carousel-comment-post-results"></div> <form id="jp-carousel-comment-form"> <label for="jp-carousel-comment-form-comment-field" class="screen-reader-text">Write a Comment...</label> <textarea name="comment" class="jp-carousel-comment-form-field jp-carousel-comment-form-textarea" id="jp-carousel-comment-form-comment-field" placeholder="Write a Comment..." ></textarea> <div id="jp-carousel-comment-form-submit-and-info-wrapper"> <div id="jp-carousel-comment-form-commenting-as"> <fieldset> <label for="jp-carousel-comment-form-email-field">Email (Required)</label> <input type="text" name="email" class="jp-carousel-comment-form-field jp-carousel-comment-form-text-field" id="jp-carousel-comment-form-email-field" /> </fieldset> <fieldset> <label for="jp-carousel-comment-form-author-field">Name (Required)</label> <input type="text" name="author" class="jp-carousel-comment-form-field jp-carousel-comment-form-text-field" id="jp-carousel-comment-form-author-field" /> </fieldset> <fieldset> <label for="jp-carousel-comment-form-url-field">Website</label> <input type="text" name="url" class="jp-carousel-comment-form-field jp-carousel-comment-form-text-field" id="jp-carousel-comment-form-url-field" /> </fieldset> </div> <input type="submit" name="submit" class="jp-carousel-comment-form-button" id="jp-carousel-comment-form-button-submit" value="Post Comment" /> </div> </form> </div> </div> <div class="jp-carousel-image-meta"> <div class="jp-carousel-title-and-caption"> <div class="jp-carousel-photo-info"> <h3 class="jp-carousel-caption" itemprop="caption description"></h3> </div> <div class="jp-carousel-photo-description"></div> </div> <ul class="jp-carousel-image-exif" style="display: none;"></ul> <a class="jp-carousel-image-download" href="#" target="_blank" style="display: none;"> <svg width="25" height="24" viewBox="0 0 25 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <mask id="mask0" mask-type="alpha" maskUnits="userSpaceOnUse" x="3" y="3" width="19" height="18"> <path fill-rule="evenodd" clip-rule="evenodd" d="M5.84615 5V19H19.7775V12H21.7677V19C21.7677 20.1 20.8721 21 19.7775 21H5.84615C4.74159 21 3.85596 20.1 3.85596 19V5C3.85596 3.9 4.74159 3 5.84615 3H12.8118V5H5.84615ZM14.802 5V3H21.7677V10H19.7775V6.41L9.99569 16.24L8.59261 14.83L18.3744 5H14.802Z" fill="white"/> </mask> <g mask="url(#mask0)"> <rect x="0.870605" width="23.8823" height="24" fill="#FFFFFF"/> </g> </svg> <span class="jp-carousel-download-text"></span> </a> <div class="jp-carousel-image-map" style="display: none;"></div> </div> </div> </div> </div> </div> </div> <link rel='stylesheet' id='jetpack-carousel-swiper-css-css' href='https://republicofeveryone.com/wp-content/plugins/jetpack/modules/carousel/swiper-bundle.css?ver=14.0' type='text/css' media='all' /> <link rel='stylesheet' id='jetpack-carousel-css' href='https://republicofeveryone.com/wp-content/plugins/jetpack/modules/carousel/jetpack-carousel.css?ver=14.0' type='text/css' media='all' /> <script type="text/javascript" src="https://republicofeveryone.com/wp-includes/js/dist/hooks.min.js?ver=2810c76e705dd1a53b18" id="wp-hooks-js"></script> <script type="text/javascript" src="https://republicofeveryone.com/wp-includes/js/dist/i18n.min.js?ver=5e580eb46a90c2b997e6" id="wp-i18n-js"></script> <script type="text/javascript" id="wp-i18n-js-after"> /* <![CDATA[ */ wp.i18n.setLocaleData( { 'text direction\u0004ltr': [ 'ltr' ] } ); /* ]]> */ </script> <script type="text/javascript" src="https://republicofeveryone.com/wp-content/plugins/contact-form-7/includes/swv/js/index.js?ver=6.0" id="swv-js"></script> <script type="text/javascript" id="contact-form-7-js-before"> /* <![CDATA[ */ var wpcf7 = { "api": { "root": "https:\/\/republicofeveryone.com\/wp-json\/", "namespace": "contact-form-7\/v1" }, "cached": 1 }; /* ]]> */ </script> <script type="text/javascript" src="https://republicofeveryone.com/wp-content/plugins/contact-form-7/includes/js/index.js?ver=6.0" id="contact-form-7-js"></script> <script type="text/javascript" id="wpcf7-redirect-script-js-extra"> /* <![CDATA[ */ var wpcf7r = {"ajax_url":"https:\/\/republicofeveryone.com\/wp-admin\/admin-ajax.php"}; /* ]]> */ </script> <script type="text/javascript" src="https://republicofeveryone.com/wp-content/plugins/wpcf7-redirect/build/js/wpcf7r-fe.js?ver=1.1" id="wpcf7-redirect-script-js"></script> <script type="text/javascript" id="wpcf7cf-scripts-js-extra"> /* <![CDATA[ */ var wpcf7cf_global_settings = {"ajaxurl":"https:\/\/republicofeveryone.com\/wp-admin\/admin-ajax.php"}; /* ]]> */ </script> <script type="text/javascript" src="https://republicofeveryone.com/wp-content/plugins/cf7-conditional-fields/js/scripts.js?ver=2.5.1" id="wpcf7cf-scripts-js"></script> <script type="text/javascript" src="https://republicofeveryone.com/wp-content/plugins/responsive-videos-fitvids/assets/js/jQuery.fitVids.js?ver=3.0.1" id="sgi-fitvids-js"></script> <script type="text/javascript" id="jetpack-carousel-js-extra"> /* <![CDATA[ */ var jetpackSwiperLibraryPath = {"url":"https:\/\/republicofeveryone.com\/wp-content\/plugins\/jetpack\/_inc\/build\/carousel\/swiper-bundle.min.js"}; var jetpackCarouselStrings = {"widths":[370,700,1000,1200,1400,2000],"is_logged_in":"","lang":"en","ajaxurl":"https:\/\/republicofeveryone.com\/wp-admin\/admin-ajax.php","nonce":"eb21006b52","display_exif":"1","display_comments":"1","single_image_gallery":"1","single_image_gallery_media_file":"","background_color":"black","comment":"Comment","post_comment":"Post Comment","write_comment":"Write a Comment...","loading_comments":"Loading Comments...","image_label":"Open image in full-screen.","download_original":"View full size <span class=\"photo-size\">{0}<span class=\"photo-size-times\">\u00d7<\/span>{1}<\/span>","no_comment_text":"Please be sure to submit some text with your comment.","no_comment_email":"Please provide an email address to comment.","no_comment_author":"Please provide your name to comment.","comment_post_error":"Sorry, but there was an error posting your comment. Please try again later.","comment_approved":"Your comment was approved.","comment_unapproved":"Your comment is in moderation.","camera":"Camera","aperture":"Aperture","shutter_speed":"Shutter Speed","focal_length":"Focal Length","copyright":"Copyright","comment_registration":"0","require_name_email":"1","login_url":"https:\/\/republicofeveryone.com\/wp-login.php?redirect_to=https%3A%2F%2Frepublicofeveryone.com%2Fpurpose-five-brand-actions%2F","blog_id":"1","meta_data":["camera","aperture","shutter_speed","focal_length","copyright"]}; /* ]]> */ </script> <script type="text/javascript" src="https://republicofeveryone.com/wp-content/plugins/jetpack/_inc/build/carousel/jetpack-carousel.min.js?ver=14.0" id="jetpack-carousel-js"></script> <script type="text/javascript"> jQuery(document).ready(function(){ jQuery('.content-block').fitVids(); }); </script> </body> </html>