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'Personality Hires,' or Slackers With Soft Skills, Are Critical to the Office - Business Insider
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","datePublished":"2023-11-18T11:49:01Z","dateModified":"2023-11-18T11:49:01Z","description":"The term refers to an employee beloved for bringing a positive attitude to work — usually to compensate for a lack of productivity.","keywords":"Digital Culture, TikTok, gen z","articleBody":"Corporate workers are discovering whether or not they're \"personality hires\" as the term has gained steam on social media in recent weeks.Bella Rose Mortel, a 22-year-old social media strategist at newsletter platform Beehiiv, went viral this week labeling herself a personality hire, and suggesting that other Gen Zers might embrace a more \"playful\" attitude at work.The term \"personality hire\" refers to an employee beloved for bringing a positive attitude and seamless interpersonal skills to the office — usually to compensate for a lack of hard skills or productivity.Replying to @k. im the cheif vibes officer at my office so this is legit advice In a viral skit with 6.2 million views shared last month by the creator @viennaayla, two coworkers stress over a looming deadline, whereupon the personality hire arrives to work late and offers to call the CEO, who promptly offers her an extension — and a lunch invitation.Even those who couldn't identify cheered the group as being essential to the office ecosystem.\"The personality hire is also the client whisperer,\" one top commenter, with 12,500 upvotes, wrote. \"Omg I may have been the personality hire at several jobs,\" another viewer added. \"I once went shopping with my boss' wife. Mid work day.\"\"I'm the opposite of a personality hire,\" a third commenter wrote. \"I'm unapproachable but I get stuff done lol.\"one thing about her, she earns her keepIn her series of TikToks, Mortel suggested Gen Z viewers might lean into a more playful approach at work. She said she interacts with her managers by using slang terms like \"Hey king, \"Slay,\" and \"Y'all ate.\" (Being a startup, she acknowledged to Business Insider her workplace is a bit more lax than most. She also said she built rapport with her manager first, and now he's even started to reciprocate, greeting her with, \"Hey queen.\")In another video, Mortel emerged from a meeting where a 48-hour deadline was set wondering why everyone had been so serious. \"Why didn't we hang out longer? Why didn't we laugh enough?\" she said in the video, which has 373,000 views.\"Another reason I know I'm not old enough to be in the workforce,\" she said.\"Being a personality hire is tough work but someone's gotta do it,\" the TikTok account for Microsoft 365 commented. (Mortel insisted to BI she brings a solid skillset to the table in addition to good vibes.)another day of being unserious gen zAfter the video blew up, she shared it with her manager, who thought the whole thing was hilarious. \"In a team call yesterday, he was like, 'Before we get started, Bella Rose, do you want to set the vibes today for our call?'\"\"A lot of my previous managers have told me that they really like the energy I bring,\" she said, \"and that's the nicest compliment I could ever get in my whole life.\"","articleSection":"Culture","isAccessibleForFree":false,"hasPart":[{"@type":"WebPageElement","isAccessibleForFree":false,"cssSelector":".content-lock-content"}]} </script> <script type="application/ld+json"> {"@context":"http://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://www.businessinsider.com/","name":"Business Insider"}},{"@type":"ListItem","position":2,"item":{"@id":"https://www.businessinsider.com/culture","name":"Culture"}},{"@type":"ListItem","position":3,"item":{"@id":"https://www.businessinsider.com/personality-hires-bring-soft-skills-to-work-2023-11","name":"Are you a 'personality hire'? 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The internet is convinced that slackers with soft skills are still critical to the office ecosystem. </h1> </section> <section class="byline-wrapper "> <div class="byline " data-e2e-name="byline" > <div class="byline-content" data-e2e-name="byline-content" > <div class="byline-row"> <div class="byline-author-container"> <div class="byline-author headline-regular"> <span class="" data-e2e-name="Geoff Weiss" > <a class="byline-link byline-author-name" data-e2e-name="byline-author-name" href="https://www.businessinsider.com/author/geoff-weiss" >Geoff Weiss</a></span> </div> <time class="byline-timestamp headline-regular js-date-format" data-timestamp="2023-11-18T11:49:01Z" data-e2e-name="byline-timestamp" data-disable-relative-formatting > 2023-11-18T11:49:01Z </time> </div> </div> </div> </div> <section class="sharebar " data-component-type="share" data-location=""> <div class="share-button-dropdown-wrapper"> <button class="share-button sharebar-link headline-regular"><svg class="svg-icon share-icon " role="img" xmlns="http://www.w3.org/2000/svg" width="1em" height="1em" fill="none" viewBox="0 0 12 12"> <defs/> <title>Share icon</title> <desc>An curved arrow pointing right.</desc> <path fill-rule="evenodd" d="M7.336 8.014l4.2-3.5-4.2-3.5v2.8h-2.54c-1.948 0-3.526 1.567-3.526 3.5v3.16h1.469v-3.16a2.05 2.05 0 012.056-2.042h2.54v2.742z" clip-rule="evenodd"/> </svg> <span class="button-text">Share</span> </button> <div class="share-dropdown-menu dropdown-menu"> <span class="dropdown-menu-item"> <span class="share-link facebook " data-facebook data-href="https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.businessinsider.com%2Fpersonality-hires-bring-soft-skills-to-work-2023-11&utmSource=facebook&utmContent=referral&utmTerm=topbar&referrer=facebook" label="facebook" title="Share on Facebook" aria-label="Click to share on Facebook" data-share-link data-flip-widget="" data-track-element="story" data-track-event-label="facebook" data-href-share="https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.businessinsider.com%2Fpersonality-hires-bring-soft-skills-to-work-2023-11&utmSource=facebook&utmContent=referral&utmTerm=topbar&referrer=facebook" data-e2e-name="share-link-facebook" data-utm-term="" target="_blank" > <span class="dropdown-icon"><svg class="svg-icon social-facebook-icon " role="img" xmlns="http://www.w3.org/2000/svg" width="1em" height="1em" viewBox="0 0 24 24" aria-labelledby="Facebook" > <path fill="currentColor" d="M22 12.037C22 6.494 17.523 2 12 2S2 6.494 2 12.037c0 4.707 3.229 8.656 7.584 9.741v-6.674H7.522v-3.067h2.062v-1.322c0-3.416 1.54-5 4.882-5 .634 0 1.727.125 2.174.25v2.78a12.807 12.807 0 0 0-1.155-.037c-1.64 0-2.273.623-2.273 2.244v1.085h3.266l-.561 3.067h-2.705V22C18.163 21.4 22 17.168 22 12.037Z"/> </svg></span> <span class="dropdown-text headline-regular">Facebook</span> </span> </span> <span class="dropdown-menu-item"> <a class="share-link email " data-email data-share-link href="mailto:?subject=Are you a 'personality hire'? 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<span class="image-caption-text">"The personality hire is also the client whisperer," one viewer wrote.</span> <span class="image-source-text"> <span class="image-source headline-regular" data-e2e-name="image-source" itemprop="creditText" > Paul Bradbury </span> </span> </figcaption> </span> </figure> <div class="inline-backup-paywall desktop" data-component-type="inline-backup-paywall" style="display:none"> <span class="headline-semibold subscription-msg">This story is available exclusively to Business Insider subscribers. <a href="/subscription" class="subscription-link">Become an Insider</a> and start reading now.</span> <span class="headline-regular login-prompt">Have an account? <button class="login-prompt-btn">Log in</button>.</span> </div> <div> <section class="post-content typography " data-track-content="" data-post-type="post" > <div id="piano-inline-content-wrapper" data-piano-inline-content-wrapper data-user-status="anonymous" > <div data-component-type="content-lock" data-load-strategy="exclude"> <div class="content-lock-content"> <!-- Excluded mobile ad on desktop --><div class="in-post-sticky only-desktop"><div class="ad-callout-wrapper only-desktop"> <div class="ad-label headline-regular only-desktop">Advertisement</div> <div data-bi-ad="" id="gpt-post-culture-desktop_in_post_ad-desktop-fluid-1" class="ad ad-wrapper fluid in-post only-desktop" data-force="" data-type="ad" data-adunit="businessinsider.desktop/post/in-content-1/lifestyle" data-secvert="" data-tag="digital-culture,personality-hire,tiktok,gen-z,office-etiquette" data-authors="geoff-weiss" data-region="Desktop In Post Ad" data-responsive="[{"browserLimit":[728,0],"slotSize":[[300,250],"fluid"]},{"browserLimit":[1260,0],"slotSize":[[728,90],[300,250],[800,480],[600,480],"fluid"]}]" data-tile-order="tile-1" data-url="/personality-hires-bring-soft-skills-to-work-2023-11" data-template="default" data-targeting="{"adunit":"businessinsider.desktop/post/in-content-1/lifestyle","region":"Desktop In Post Ad","tag":"digital-culture,personality-hire,tiktok,gen-z,office-etiquette","template":"default","dvp_spos":"in-content-1","rawvert":""}" data-amazontamsizes="[[728,90],[300,250]]" data-not-lazy="" data-enable-ad-refresher="true" data-refresh-count="0"></div> </div></div><ul class="summary-list"><li>'Personality hires,' employees who excel in interpersonal dynamics, are being celebrated on TikTok.</li><li>Even those who can't relate say it's a valuable quality in their colleagues.</li><li>One 22-year-old creator went viral encouraging Gen Z to be more 'playful' at work.</li></ul><p>Corporate workers are discovering whether or not they're "personality hires" as the term has gained steam on social media in recent weeks.</p><p><a target="_blank" href="https://www.tiktok.com/@bellarosemortel" data-analytics-product-module="body_link" rel=" nofollow">Bella Rose Mortel</a>, a 22-year-old social media strategist at newsletter platform Beehiiv, went viral this week labeling herself a <a target="_blank" href="https://www.tiktok.com/@bellarosemortel/video/7301562914736098606" data-analytics-product-module="body_link" rel=" nofollow">personality hire</a>, and suggesting that other Gen Zers might embrace a more <a target="_blank" href="https://www.tiktok.com/@bellarosemortel/video/7301502746304253227" data-analytics-product-module="body_link" rel=" nofollow">"playful" attitude</a> at work.</p><!-- Excluded mobile ad on desktop --><div class="in-post-sticky only-desktop"><div class="ad-callout-wrapper only-desktop"> <div class="ad-label headline-regular only-desktop">Advertisement</div> <div data-bi-ad="" id="gpt-post-culture-desktop_in_post_ad-desktop-fluid-2" class="ad ad-wrapper fluid in-post only-desktop" data-force="" data-type="ad" data-adunit="businessinsider.desktop/post/in-content-2/lifestyle" data-secvert="" data-tag="digital-culture,personality-hire,tiktok,gen-z,office-etiquette" data-authors="geoff-weiss" data-region="Desktop In Post Ad" data-responsive="[{"browserLimit":[728,0],"slotSize":[[300,250],"fluid"]},{"browserLimit":[1260,0],"slotSize":[[728,90],[300,250],[800,480],[600,480],"fluid"]}]" data-tile-order="tile-2" data-url="/personality-hires-bring-soft-skills-to-work-2023-11" data-template="default" data-targeting="{"adunit":"businessinsider.desktop/post/in-content-2/lifestyle","region":"Desktop In Post Ad","tag":"digital-culture,personality-hire,tiktok,gen-z,office-etiquette","template":"default","dvp_spos":"in-content-2","rawvert":""}" data-amazontamsizes="[[728,90],[300,250]]" data-enable-ad-refresher="true" data-refresh-count="0"></div> </div></div><p>The term "personality hire" refers to an employee beloved for bringing a positive attitude and seamless interpersonal skills to the office — usually to compensate for a lack of hard skills or productivity.</p><div id="1700254907305" data-styles="default-width" data-embed-type="tiktok" data-script="https://www.tiktok.com/embed.js" class="" data-type="embed"><blockquote class="tiktok-embed" cite="https://www.tiktok.com/@bellarosemortel/video/7301502746304253227" data-video-id="7301502746304253227" data-embed-from="oembed" style="max-width: 605px;min-width: 325px;"> <section> <a target="_blank" title="@bellarosemortel" href="https://www.tiktok.com/@bellarosemortel?refer=embed" rel=" nofollow">@bellarosemortel</a> <p>Replying to @k. im the cheif vibes officer at my office so this is legit advice </p> <a target="_blank" title="♬ original sound - Bella Rose" href="https://www.tiktok.com/music/original-sound-7301502762016082731?refer=embed" rel=" nofollow">♬ original sound - Bella Rose</a> </section> </blockquote> <div class="script" data-lazy-load="script" data-load-strategy="lazy" data-root-margin="100% 0px" data-src="https://www.tiktok.com/embed.js" data-async="true"></div> </div><p>In a <a target="_blank" href="https://www.tiktok.com/@viennaayla/video/7298827824964586798" data-analytics-product-module="body_link" rel=" nofollow">viral skit with 6.2 million views</a> shared last month by the creator <a target="_blank" href="https://www.tiktok.com/@viennaayla" data-analytics-product-module="body_link" rel=" nofollow">@viennaayla</a>, two coworkers stress over a looming deadline, whereupon the personality hire arrives to work late and offers to call the CEO, who promptly offers her an extension — and a lunch invitation.</p><p>Even those who couldn't identify cheered the group as being essential to the office ecosystem.</p><!-- Excluded mobile ad on desktop --><div class="in-post-sticky only-desktop"><div class="ad-callout-wrapper only-desktop"> <div class="ad-label headline-regular only-desktop">Advertisement</div> <div data-bi-ad="" id="gpt-post-culture-desktop_in_post_ad-desktop-fluid-3" class="ad ad-wrapper fluid in-post only-desktop" data-force="" data-type="ad" data-adunit="businessinsider.desktop/post/in-content-3/lifestyle" data-secvert="" data-tag="digital-culture,personality-hire,tiktok,gen-z,office-etiquette" data-authors="geoff-weiss" data-region="Desktop In Post Ad" data-responsive="[{"browserLimit":[728,0],"slotSize":[[300,250],"fluid"]},{"browserLimit":[1260,0],"slotSize":[[728,90],[300,250],[800,480],[600,480],"fluid"]}]" data-tile-order="tile-3" data-url="/personality-hires-bring-soft-skills-to-work-2023-11" data-template="default" data-targeting="{"adunit":"businessinsider.desktop/post/in-content-3/lifestyle","region":"Desktop In Post Ad","tag":"digital-culture,personality-hire,tiktok,gen-z,office-etiquette","template":"default","dvp_spos":"in-content-3","rawvert":""}" data-amazontamsizes="[[728,90],[300,250]]" data-enable-ad-refresher="true" data-refresh-count="0"></div> </div></div><p>"The personality hire is also the client whisperer," one top commenter, with 12,500 upvotes, wrote. "Omg I may have been the personality hire at several jobs," another viewer added. "I once went shopping with my boss' wife. Mid work day."</p><p>"I'm the opposite of a personality hire," a third commenter wrote. "I'm unapproachable but I get stuff done lol."</p> <section class="dad-related-posts-component at-inline related-posts " data-component-type="dad-related-posts" data-delay-third-party-scripts="true" data-size="2" data-container-index="in_content_recirc_1" data-included-verticals="culture" data-placement="inline" data-prevent-collision="true" data-excluded-verticals="bi-video" data-root-margin="250px 0px" data-track-view="{"event":"module_in_view","element_name":"in_content_recirc","subscription_experience":"bi_value_unassigned","product_field":"in_content_recirc_1"}"> <div class="content-recommendations-title-container"> <h2 class="content-recommendations-title headline-semibold ignore-typography "> Related stories </h2> </div> <div class="dad-related-posts-container content-recommendations-container"></div> </section><div id="1700254907305" data-styles="default-width" data-embed-type="tiktok" data-script="https://www.tiktok.com/embed.js" class="" data-type="embed"><blockquote class="tiktok-embed" cite="https://www.tiktok.com/@viennaayla/video/7298827824964586798" data-video-id="7298827824964586798" data-embed-from="oembed" style="max-width: 605px;min-width: 325px;"> <section> <a target="_blank" title="@viennaayla" href="https://www.tiktok.com/@viennaayla?refer=embed" rel=" nofollow">@viennaayla</a> <p>one thing about her, she earns her keep</p> <a target="_blank" title="♬ original sound - vienna ❤️🔥" href="https://www.tiktok.com/music/original-sound-7298827851183246123?refer=embed" rel=" nofollow">♬ original sound - vienna ❤️🔥</a> </section> </blockquote> </div><p>In her series of TikToks, Mortel suggested Gen Z viewers might lean into a more playful approach at work. She said she interacts with her managers by using slang terms like "Hey king, "Slay," and "Y'all ate." (Being a startup, she acknowledged to Business Insider her workplace is a bit more lax than most. She also said she built rapport with her manager first, and now he's even started to reciprocate, greeting her with, "Hey queen.")</p><!-- Excluded mobile ad on desktop --><div class="in-post-sticky only-desktop"><div class="ad-callout-wrapper only-desktop"> <div class="ad-label headline-regular only-desktop">Advertisement</div> <div data-bi-ad="" id="gpt-post-culture-desktop_in_post_ad-desktop-fluid-4" class="ad ad-wrapper fluid in-post only-desktop" data-force="" data-type="ad" data-adunit="businessinsider.desktop/post/in-content-4-plus/lifestyle" data-secvert="" data-tag="digital-culture,personality-hire,tiktok,gen-z,office-etiquette" data-authors="geoff-weiss" data-region="Desktop In Post Ad" data-responsive="[{"browserLimit":[728,0],"slotSize":[[300,250],"fluid"]},{"browserLimit":[1260,0],"slotSize":[[728,90],[300,250],[800,480],[600,480],"fluid"]}]" data-tile-order="tile-4" data-url="/personality-hires-bring-soft-skills-to-work-2023-11" data-template="default" data-targeting="{"adunit":"businessinsider.desktop/post/in-content-4-plus/lifestyle","region":"Desktop In Post Ad","tag":"digital-culture,personality-hire,tiktok,gen-z,office-etiquette","template":"default","dvp_spos":"in-content-4-plus","rawvert":""}" data-amazontamsizes="[[728,90],[300,250]]" data-enable-ad-refresher="true" data-refresh-count="0"></div> </div></div><p>In another video, Mortel emerged from a meeting where a 48-hour deadline was set <a target="_blank" href="https://www.tiktok.com/@bellarosemortel/video/7301094431275502890" data-analytics-product-module="body_link" rel=" nofollow">wondering why everyone had been so serious</a>. "Why didn't we hang out longer? Why didn't we laugh enough?" she said in the video, which has 373,000 views.</p><p>"Another reason I know I'm not old enough to be in the workforce," she said.</p><p>"Being a personality hire is tough work but someone's gotta do it," the TikTok account for <a target="_blank" href="https://www.tiktok.com/@microsoft365?lang=en" data-analytics-product-module="body_link" rel=" nofollow">Microsoft 365</a> commented. (Mortel insisted to BI she brings a solid skillset to the table in addition to good vibes.)</p><!-- Excluded mobile ad on desktop --><div class="in-post-sticky only-desktop"><div class="ad-callout-wrapper only-desktop"> <div class="ad-label headline-regular only-desktop">Advertisement</div> <div data-bi-ad="" id="gpt-post-culture-desktop_in_post_ad-desktop-fluid-5" class="ad ad-wrapper fluid in-post only-desktop" data-force="" data-type="ad" data-adunit="businessinsider.desktop/post/in-content-4-plus/lifestyle" data-secvert="" data-tag="digital-culture,personality-hire,tiktok,gen-z,office-etiquette" data-authors="geoff-weiss" data-region="Desktop In Post Ad" data-responsive="[{"browserLimit":[728,0],"slotSize":[[300,250],"fluid"]},{"browserLimit":[1260,0],"slotSize":[[728,90],[300,250],[800,480],[600,480],"fluid"]}]" data-tile-order="tile-5" data-url="/personality-hires-bring-soft-skills-to-work-2023-11" data-template="default" data-targeting="{"adunit":"businessinsider.desktop/post/in-content-4-plus/lifestyle","region":"Desktop In Post Ad","tag":"digital-culture,personality-hire,tiktok,gen-z,office-etiquette","template":"default","dvp_spos":"in-content-4-plus","rawvert":""}" data-amazontamsizes="[[728,90],[300,250]]" data-enable-ad-refresher="true" data-refresh-count="0"></div> </div></div><div id="1700254907305" data-styles="default-width" data-embed-type="tiktok" data-script="https://www.tiktok.com/embed.js" class="" data-type="embed"><blockquote class="tiktok-embed" cite="https://www.tiktok.com/@bellarosemortel/video/7301094431275502890" data-video-id="7301094431275502890" data-embed-from="oembed" style="max-width: 605px;min-width: 325px;"> <section> <a target="_blank" title="@bellarosemortel" href="https://www.tiktok.com/@bellarosemortel?refer=embed" rel=" nofollow">@bellarosemortel</a> <p>another day of being unserious gen z</p> <a target="_blank" title="♬ original sound - Bella Rose" href="https://www.tiktok.com/music/original-sound-7301094497126239022?refer=embed" rel=" nofollow">♬ original sound - Bella Rose</a> </section> </blockquote> </div><p>After the video blew up, she shared it with her manager, who thought the whole thing was hilarious. "In a team call yesterday, he was like, 'Before we get started, Bella Rose, do you want to set the vibes today for our call?'"</p><p>"A lot of my previous managers have told me that they really like the energy I bring," she said, "and that's the nicest compliment I could ever get in my whole life."</p> </div> </div> </div> </section> </div> <section class="post-content-more"> <section class="dad-related-posts-component at-post-bottom related-posts" data-component-type="dad-related-posts" data-delay-third-party-scripts="true" data-size="3" data-container-index="" data-included-verticals="culture" data-placement="post-bottom" data-excluded-verticals="bi-video" data-root-margin="250px 0px" data-track-view="{"element_name":"end_of_article_recirc","product_field":"bi_value_unassigned"}" > <div class="content-recommendations-title-container"> <h2 class="content-recommendations-title headline-semibold ignore-typography "> Read next </h2> </div> <div class="dad-related-posts-container content-recommendations-container"></div> </section> </section> <section class="category-wrapper headline-regular" data-track-click-shared="{"product_field":"bi_value_unassigned","event":"navigation","element_name":"category_link"}" > <a class="category-link not-content-link" href="/category/digital-culture" data-track-click >Digital Culture</a> <a class="category-link not-content-link" href="/category/tiktok" data-track-click >TikTok</a> <a class="category-link not-content-link" href="/category/gen-z" data-track-click >gen z</a> </section> <div class="ad-callout-wrapper only-mobile"> <div class="ad-label headline-regular only-mobile">Advertisement</div> <div data-bi-ad id="gpt-post-culture-mobile_article-mobile-fluid-1" class="ad ad-wrapper fluid only-mobile" data-force="" data-type="ad" data-adunit="businessinsider.mobile/post/after-content/lifestyle" data-secvert="" data-tag="digital-culture,personality-hire,tiktok,gen-z,office-etiquette" data-authors="geoff-weiss" data-region="Mobile Article" data-responsive="[{"browserLimit":[0,0],"slotSize":[[320,50],[320,100],[300,250],[300,50]]}]" data-tile-order="tile-0" data-url="/personality-hires-bring-soft-skills-to-work-2023-11" data-template="default" data-targeting="{"adunit":"businessinsider.mobile/post/after-content/lifestyle","region":"Mobile Article","tag":"digital-culture,personality-hire,tiktok,gen-z,office-etiquette","template":"default","dvp_spos":"after-content","rawvert":""}" data-amazontamsizes="[[320,50],[320,100],[300,250],[300,50]]" data-enable-ad-refresher="true" data-refresh-count="0" ></div> </div> <section class="post-content-bottom taboola-feed" data-track-page-area="Post Bottom" > <!-- Included desktop "taboola" --> <vendor-taboola class="component taboola js-only-desktop" data-component-type="vendor-taboola" data-root-margin="0px 0px 100% 0px" data-consent="MARKETING" config="{"providerName":"taboola","providerPageType":{"article":"auto"},"providerUrl":"//cdn.taboola.com/libtrc/businessinsider/loader.js","providerFlushValue":{"flush":true},"providerData":{"mode":"thumbs-feed-01-new","container":"taboola-below-article-thumbnails---insider","placement":"Below Article Thumbnails - Insider","onlyOn":"desktop","target_type":"mix"}}" data-load-strategy="content-wall-decision-lazy" > <section class="taboola-container targeted-recommended only-desktop taboola-below-article-thumbnails---insider" id="taboola-below-article-thumbnails---insider" data-e2e-name="taboola-below-article-thumbnails---insider" data-track-event-label="rec-taboola-taboola-below-article-thumbnails---insider" > </section> </vendor-taboola> <!-- Excluded mobile "taboola" --> </section> <sticky-footer-ad class="component sticky-footer-ad" data-offset-scroll-value="1" data-region="Mobile Sticky Lower" data-component-type="sticky-footer-ad" data-load-strategy="exclude" data-refresh-interval="" data-hide-when=".taboola-feed,footer,[data-is-interscroller]" > <div class="ad-close-icon" data-action="close" aria-label="Close this ad" ><svg class="svg-icon close-icon " role="img" xmlns="http://www.w3.org/2000/svg" width="1em" height="1em" viewBox="0 0 17.2 17.1"> <title>Close icon</title> <desc>Two crossed lines that form an 'X'. 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