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<article class="fl-post post-28309 page type-page status-publish hentry" id="fl-post-28309" itemscope="itemscope" itemtype="https://schema.org/CreativeWork"> <div class="fl-post-content clearfix" itemprop="text"> <div class="fl-builder-content fl-builder-content-28309 fl-builder-content-primary fl-builder-global-templates-locked" data-post-id="28309"><div class="fl-row fl-row-fixed-width fl-row-bg-none fl-node-1jmhza83qcxi fl-row-default-height fl-row-align-center" data-node="1jmhza83qcxi"> <div class="fl-row-content-wrap"> <div class="uabb-row-separator uabb-top-row-separator" > </div> <div class="fl-row-content fl-row-fixed-width fl-node-content"> <div class="fl-col-group fl-node-fc9aqwsdilb8" data-node="fc9aqwsdilb8"> <div class="fl-col fl-node-q7c2tv5kzdhl" data-node="q7c2tv5kzdhl"> <div class="fl-col-content fl-node-content"><div class="fl-module fl-module-heading fl-node-r5bg26hsfnwm" data-node="r5bg26hsfnwm"> <div class="fl-module-content fl-node-content"> <h1 class="fl-heading"> <span class="fl-heading-text">Digital PR Consultant<span style="display: none;" aria-hidden="true" data-nosnippet=""> Consulting Services offering a full range of Digital PR Company and Digital PR Agency Services</span></span> </h1> </div> </div> </div> </div> </div> </div> </div> </div> <div id="features" class="fl-row fl-row-full-width fl-row-bg-color fl-node-4rfv0csl68tk fl-row-default-height fl-row-align-center" data-node="4rfv0csl68tk"> <div class="fl-row-content-wrap"> <div class="uabb-row-separator uabb-top-row-separator" > </div> <div class="fl-row-content fl-row-fixed-width fl-node-content"> <div class="fl-col-group fl-node-4uxbs8ldyv9r" data-node="4uxbs8ldyv9r"> <div class="fl-col fl-node-6if0lorcbw1g fl-col-small" data-node="6if0lorcbw1g"> <div class="fl-col-content fl-node-content"><div class="fl-module fl-module-pp-spacer fl-node-h5osagjxek0u" data-node="h5osagjxek0u"> <div class="fl-module-content fl-node-content"> <div class="pp-spacer-module"></div> </div> </div> <div class="fl-module fl-module-pp-heading fl-node-9vusyfzra534" data-node="9vusyfzra534"> <div class="fl-module-content fl-node-content"> <div class="pp-heading-content"> <div class="pp-heading pp-center"> <div class="pp-heading-separator line_with_icon pp-center"> <div class="pp-heading-separator-wrapper"> <div class="pp-heading-separator-align"> <div class="pp-heading-separator-icon"> <i class="fas fa-thumbs-up pp-separator-font-icon"></i> </div> </div> </div> </div> <h3 class="heading-title"> <span class="title-text pp-primary-title">What I do</span> </h3> </div> <div class="pp-sub-heading"> <ul><li style="text-align: left;">Visibility & credibility amplification </li><li style="text-align: left;">Online reputation management</li><li style="text-align: left;">Strategic digital PR Consulting</li></ul> </div> </div> </div> </div> <div class="fl-module fl-module-photo fl-node-3sudfqgzkamo" data-node="3sudfqgzkamo"> <div class="fl-module-content fl-node-content"> <div class="fl-photo fl-photo-align-center" itemscope itemtype="https://schema.org/ImageObject"> <div class="fl-photo-content fl-photo-img-png"> <img fetchpriority="high" decoding="async" class="fl-photo-img wp-image-29724 size-full" src="https://www.ericschwartzman.com/wp-content/uploads/2023/11/digital-pr-schwartzman-britney.png" alt="digital-pr-schwartzman-britney" itemprop="image" height="250" width="500" title="digital-pr-schwartzman-britney" srcset="https://www.ericschwartzman.com/wp-content/uploads/2023/11/digital-pr-schwartzman-britney.png 500w, https://www.ericschwartzman.com/wp-content/uploads/2023/11/digital-pr-schwartzman-britney-300x150.png 300w" sizes="(max-width: 500px) 100vw, 500px" /> </div> </div> </div> </div> </div> </div> <div class="fl-col fl-node-hbwldrnt63os fl-col-small" data-node="hbwldrnt63os"> <div class="fl-col-content fl-node-content"><div class="fl-module fl-module-pp-heading fl-node-cu53st8ieywx" data-node="cu53st8ieywx"> <div class="fl-module-content fl-node-content"> <div class="pp-heading-content"> <div class="pp-heading pp-center"> <div class="pp-heading-separator line_with_icon pp-center"> <div class="pp-heading-separator-wrapper"> <div class="pp-heading-separator-align"> <div class="pp-heading-separator-icon"> <i class="fas fa-bullhorn pp-separator-font-icon"></i> </div> </div> </div> </div> <h3 class="heading-title"> <span class="title-text pp-primary-title">What's Your Digital PR Challenge?</span> </h3> </div> <div class="pp-sub-heading"> <p style="text-align: center;">Fill out the form and we'll respond with our best advice.</p> </div> </div> </div> </div> <div class="fl-module fl-module-pp-spacer fl-node-gj39pqvxfrs7" data-node="gj39pqvxfrs7"> <div class="fl-module-content fl-node-content"> <div class="pp-spacer-module"></div> </div> </div> <div class="fl-module fl-module-photo fl-node-yfixdst63amo" data-node="yfixdst63amo"> <div class="fl-module-content fl-node-content"> <div class="fl-photo fl-photo-align-center" itemscope itemtype="https://schema.org/ImageObject"> <div class="fl-photo-content fl-photo-img-png"> <img loading="lazy" decoding="async" class="fl-photo-img wp-image-29723 size-full" src="https://www.ericschwartzman.com/wp-content/uploads/2023/11/digital-public-relations-agency-founder-KABC.png" alt="Eric Schwartzman" itemprop="image" height="494" width="1000" title="digital-public-relations-agency-founder-KABC" srcset="https://www.ericschwartzman.com/wp-content/uploads/2023/11/digital-public-relations-agency-founder-KABC.png 1000w, https://www.ericschwartzman.com/wp-content/uploads/2023/11/digital-public-relations-agency-founder-KABC-300x148.png 300w, https://www.ericschwartzman.com/wp-content/uploads/2023/11/digital-public-relations-agency-founder-KABC-768x379.png 768w" sizes="auto, (max-width: 1000px) 100vw, 1000px" /> </div> </div> </div> </div> </div> </div> <div class="fl-col fl-node-7jcsyhu9v5f6 fl-col-small" data-node="7jcsyhu9v5f6"> <div class="fl-col-content fl-node-content"><div class="fl-module fl-module-pp-spacer fl-node-b1rgjvfyczxn" data-node="b1rgjvfyczxn"> <div class="fl-module-content fl-node-content"> <div class="pp-spacer-module"></div> </div> </div> <div class="fl-module fl-module-pp-heading fl-node-cfj593uyzo41" data-node="cfj593uyzo41"> <div class="fl-module-content fl-node-content"> <div class="pp-heading-content"> <div class="pp-heading pp-center"> <div class="pp-heading-separator line_with_icon pp-center"> <div class="pp-heading-separator-wrapper"> <div class="pp-heading-separator-align"> <div class="pp-heading-separator-icon"> <i class="fas fa-thumbs-down pp-separator-font-icon"></i> </div> </div> </div> </div> <h3 class="heading-title"> <span class="title-text pp-primary-title">What I don't do</span> </h3> </div> <div class="pp-sub-heading"> <ul><li style="text-align: left;">Hourly projects</li><li style="text-align: left;">Black Hat SEO</li><li style="text-align: left;">Low-level link building</li></ul> </div> </div> </div> </div> <div class="fl-module fl-module-photo fl-node-ry3suvp8winf" data-node="ry3suvp8winf"> <div class="fl-module-content fl-node-content"> <div class="fl-photo fl-photo-align-center" itemscope itemtype="https://schema.org/ImageObject"> <div class="fl-photo-content fl-photo-img-png"> <img loading="lazy" decoding="async" class="fl-photo-img wp-image-29728 size-full" src="https://www.ericschwartzman.com/wp-content/uploads/2023/11/digital-public-relations-executive-briefing-eric-schwartzman.png" alt="digital-public-relations-executive-briefing-eric-schwartzman" itemprop="image" height="250" width="479" title="digital-public-relations-executive-briefing-eric-schwartzman" srcset="https://www.ericschwartzman.com/wp-content/uploads/2023/11/digital-public-relations-executive-briefing-eric-schwartzman.png 479w, https://www.ericschwartzman.com/wp-content/uploads/2023/11/digital-public-relations-executive-briefing-eric-schwartzman-300x157.png 300w" sizes="auto, (max-width: 479px) 100vw, 479px" /> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div id="free-consult" class="fl-row fl-row-fixed-width fl-row-bg-color fl-node-kjbmtahfqw8r fl-row-default-height fl-row-align-center" data-node="kjbmtahfqw8r"> <div class="fl-row-content-wrap"> <div class="uabb-row-separator uabb-top-row-separator" > </div> <div class="fl-row-content fl-row-fixed-width fl-node-content"> <div class="fl-col-group fl-node-yu6dbznhlgke fl-col-group-equal-height fl-col-group-align-top fl-col-group-responsive-reversed" data-node="yu6dbznhlgke"> <div id="about-eric" class="fl-col fl-node-dp4tn6qfkirw fl-col-small" data-node="dp4tn6qfkirw"> <div class="fl-col-content fl-node-content"><div class="fl-module fl-module-photo fl-node-lpvobq60sr1y" data-node="lpvobq60sr1y"> <div class="fl-module-content fl-node-content"> <div class="fl-photo fl-photo-align-center" itemscope itemtype="https://schema.org/ImageObject"> <div class="fl-photo-content fl-photo-img-jpeg"> <img loading="lazy" decoding="async" class="fl-photo-img wp-image-26791 size-full" src="https://www.ericschwartzman.com/wp-content/uploads/2023/06/b2b-content-marketing-agency-b2b-content-marketing-agencies-b2b-content-marketing-b2b-services.jpeg" alt="Eric Schwartzman in our downtown Los Angeles offices." itemprop="image" height="285" width="300" title="b2b-content-marketing-agency-b2b-content-marketing-agencies-b2b-content-marketing-b2b-services" /> </div> </div> </div> </div> <div class="fl-module fl-module-rich-text fl-node-p72xhtmebsok" data-node="p72xhtmebsok"> <div class="fl-module-content fl-node-content"> <div class="fl-rich-text"> <h2><strong>Digital PR <span style="display: none;" aria-hidden="true" data-nosnippet="">Agency</span>Experts</strong></h2> <p>Eric Schwartzman is an experienced digital PR consultant in Los Angeles where he leads Schwartzman & Associate, a <a href="https://www.ericschwartzman.com/public-relations-agency/">boutique public relations agency</a>.</p> <p>His digital PR firm has a wealth of mainstream media relations experience in the entertainment, media, technology, and ecommerce industries. He has worked for a number of digital PR agencies, including Rogers & Cowan and Weber Shandwick, and also founded his own digital PR firm.</p> <p>Schwartzman & Associates is a <strong>digital public relations agency</strong> with expertise executing online PR campaigns for organizations and individuals in the following vertical sectors:</p> <ul> <li><strong>Entertainment</strong></li> </ul> <ul> <li><strong>Ecommerce</strong></li> </ul> <ul> <li><strong>Environment</strong></li> </ul> <ul> <li><strong>Technology</strong></li> </ul> <ul> <li><strong>Luxury Brands</strong></li> </ul> <ul> <li><strong>Media Business</strong></li> </ul> <ul> <li><strong>Defense</strong></li> </ul> <ul> <li><strong>Government</strong></li> </ul> <ul> <li><strong>Utilities</strong></li> </ul> <ul> <li><strong>Political Campaigns</strong></li> </ul> </div> </div> </div> <div class="fl-module fl-module-rich-text fl-node-8hj1lfucnsok" data-node="8hj1lfucnsok"> <div class="fl-module-content fl-node-content"> <div class="fl-rich-text"> <h4><strong>Digital PR vs. Traditional PR</strong></h4> <p>Digital PR, unlike Traditional PR, leverages online platforms and digital channels to disseminate strategic messaging, engage with a wider online audience, and adapt to the rapidly evolving landscape of modern communication in the network age.</p> </div> </div> </div> </div> </div> <div id="gravity-form" class="fl-col fl-node-r26p5j3oetxn fl-col-small fl-col-has-cols" data-node="r26p5j3oetxn"> <div class="fl-col-content fl-node-content"><div class="fl-module fl-module-pp-gravity-form fl-node-2kfmtczax7oi" data-node="2kfmtczax7oi"> <div class="fl-module-content fl-node-content"> <div class="pp-gf-content"> <div class="pp-gf-inner"> <h3 class="form-title">Book a Call</h3> <p class="form-description">Fill out the form, and we'll respond within 24 hours with our best advice. And if we can't help, we'll refer you to someone who can.</p> <div class='gf_browser_ie gf_browser_ie7 gform_wrapper gform_legacy_markup_wrapper gform-theme--no-framework' data-form-theme='legacy' data-form-index='0' id='gform_wrapper_54' > <div class='gform_heading'> <h3 class="gform_title">Book a Call - Digital PR</h3> <p class='gform_description'></p> </div><form method='post' enctype='multipart/form-data' id='gform_54' action='/digital-pr-consultant/' data-formid='54' novalidate><div class='gf_invisible ginput_recaptchav3' data-sitekey='6LcqN8AfAAAAAIxkR7lP28DiUm-qglj55KQMBxSN' data-tabindex='100'><input id="input_bbd363578d79733074a0c4f8f5d51eb7" class="gfield_recaptcha_response" type="hidden" name="input_bbd363578d79733074a0c4f8f5d51eb7" value=""/></div> <div class='gform-body gform_body'><ul id='gform_fields_54' class='gform_fields top_label form_sublabel_below description_below'><li id="field_54_1" class="gfield gfield--type-name gfield_contains_required field_sublabel_below 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data-node="e34nblmxv7hf"> <div class="fl-module-content fl-node-content"> <h4 class="fl-heading"> <span class="fl-heading-text">Clients</span> </h4> </div> </div> <div class="fl-module fl-module-pp-logos-grid fl-node-nkegb7a3hl2y" data-node="nkegb7a3hl2y"> <div class="fl-module-content fl-node-content"> <div class="pp-logos-content clearfix"> <div class="pp-logos-wrapper pp-logos-carousel clearfix"> <div class="pp-logo pp-logo-0"> <div class="pp-logo-inner"> <div class="pp-logo-inner-wrap"> <div class="logo-image-wrapper"> <img decoding="async" class="logo-image" src="https://www.ericschwartzman.com/wp-content/uploads/2023/06/content-strategy-content-marketing-agency-ecommerce-e-commerce-300x74.png" alt="https://www.ericschwartzman.com/wp-content/uploads/2023/06/content-strategy-content-marketing-agency-ecommerce-e-commerce-300x74.png" data-no-lazy="1" /> </div> </div> </div> </div> <div class="pp-logo pp-logo-1"> <div class="pp-logo-inner"> <div class="pp-logo-inner-wrap"> <div 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title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></div> </div> </div> <div class="fl-module fl-module-pp-logos-grid fl-node-8roakem2x5t9" data-node="8roakem2x5t9"> <div class="fl-module-content fl-node-content"> <div class="pp-logos-content clearfix"> <div class="pp-logos-wrapper pp-logos-grid clearfix"> <div class="pp-logo pp-logo-0"> <div class="pp-logo-inner"> <div class="pp-logo-inner-wrap"> <div class="logo-image-wrapper"> <img decoding="async" class="logo-image" src="https://www.ericschwartzman.com/wp-content/uploads/2020/08/sf-chronicle-logo.jpeg" alt="https://www.ericschwartzman.com/wp-content/uploads/2020/08/sf-chronicle-logo.jpeg" data-no-lazy="1" /> </div> </div> </div> </div> <div class="pp-logo pp-logo-1"> <div class="pp-logo-inner"> <div class="pp-logo-inner-wrap"> <div class="logo-image-wrapper"> <img decoding="async" class="logo-image" src="https://www.ericschwartzman.com/wp-content/uploads/2023/10/KABC_ABC7_Logo_PR_Archive_TH-300x212.png" alt="https://www.ericschwartzman.com/wp-content/uploads/2023/10/KABC_ABC7_Logo_PR_Archive_TH-300x212.png" data-no-lazy="1" /> </div> </div> </div> </div> <div class="pp-logo pp-logo-2"> <div class="pp-logo-inner"> <div class="pp-logo-inner-wrap"> <div class="logo-image-wrapper"> <img decoding="async" class="logo-image" src="https://www.ericschwartzman.com/wp-content/uploads/2020/08/Sonoma-Gazette.jpeg" alt="https://www.ericschwartzman.com/wp-content/uploads/2020/08/Sonoma-Gazette.jpeg" data-no-lazy="1" /> </div> </div> </div> </div> <div class="pp-logo pp-logo-3"> <div class="pp-logo-inner"> <div class="pp-logo-inner-wrap"> <div class="logo-image-wrapper"> <img decoding="async" class="logo-image" src="https://www.ericschwartzman.com/wp-content/uploads/2023/10/pressdemocrat_logo-300x300.jpg" alt="https://www.ericschwartzman.com/wp-content/uploads/2023/10/pressdemocrat_logo-300x300.jpg" data-no-lazy="1" /> </div> </div> </div> </div> <div class="pp-logo pp-logo-4"> <div class="pp-logo-inner"> <div class="pp-logo-inner-wrap"> <div class="logo-image-wrapper"> <img decoding="async" class="logo-image" src="" alt="" data-no-lazy="1" /> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="fl-col fl-node-20x57komt3nu fl-col-small" data-node="20x57komt3nu"> <div class="fl-col-content fl-node-content"><div class="fl-module fl-module-rich-text fl-node-ladywu0bpqh2" data-node="ladywu0bpqh2"> <div class="fl-module-content fl-node-content"> <div class="fl-rich-text"> <ul> <li><strong>Situation</strong> - Halleck Vineyard, a small pinot noir producer in Sonoma, needed a way to increase local search visibility and name recognition in the trade.</li> <li><strong>Approach</strong> - Schwartzman & Associates conducted in-depth market research on competitive pricing, analyzed the data, and published a detailed report on the findings.</li> <li><strong>Results</strong> - The San Francisco Chronicle, KABC-TV News, The Press Democrat, The Sonoma Gazette, and Wine Business ran feature stories about the report's findings. Halleck Vineyard collected hundreds of relevant, local inbound links and rose to the top-ranking winery on Google Maps.</li> </ul> </div> </div> </div> </div> </div> </div> <div class="fl-module fl-module-heading fl-node-tj1mzbcf7x9l" data-node="tj1mzbcf7x9l"> <div class="fl-module-content fl-node-content"> <h4 class="fl-heading"> <span class="fl-heading-text">Local SEO Stats</span> </h4> </div> </div> <div class="fl-module fl-module-rich-text fl-node-wib2czxmyklq" data-node="wib2czxmyklq"> <div class="fl-module-content fl-node-content"> <div class="fl-rich-text"> <p>Top-ranking competitor for a very competitive, high-volume keyword, resulting in a 400% increase in tasting room visitors.</p> </div> </div> </div> <div class="fl-module fl-module-photo fl-node-2x64bivekrml" data-node="2x64bivekrml"> <div class="fl-module-content fl-node-content"> <div class="fl-photo fl-photo-align-center" itemscope itemtype="https://schema.org/ImageObject"> <div class="fl-photo-content fl-photo-img-png"> <img loading="lazy" decoding="async" class="fl-photo-img wp-image-28322 size-1536x1536" src="https://www.ericschwartzman.com/wp-content/uploads/2023/10/HV-local-SEO-case-study-ecommerce-1536x1286.png" alt="HV-local-SEO-case-study-ecommerce" itemprop="image" height="1286" width="1536" title="HV-local-SEO-case-study-ecommerce" srcset="https://www.ericschwartzman.com/wp-content/uploads/2023/10/HV-local-SEO-case-study-ecommerce-1536x1286.png 1536w, https://www.ericschwartzman.com/wp-content/uploads/2023/10/HV-local-SEO-case-study-ecommerce-300x251.png 300w, https://www.ericschwartzman.com/wp-content/uploads/2023/10/HV-local-SEO-case-study-ecommerce-1024x857.png 1024w, https://www.ericschwartzman.com/wp-content/uploads/2023/10/HV-local-SEO-case-study-ecommerce-768x643.png 768w, https://www.ericschwartzman.com/wp-content/uploads/2023/10/HV-local-SEO-case-study-ecommerce-2048x1715.png 2048w" sizes="auto, (max-width: 1536px) 100vw, 1536px" /> </div> </div> </div> </div> <div class="fl-module fl-module-photo fl-node-uc28wys5qpmg" data-node="uc28wys5qpmg"> <div class="fl-module-content fl-node-content"> <div class="fl-photo fl-photo-align-center" itemscope itemtype="https://schema.org/ImageObject"> <div class="fl-photo-content fl-photo-img-png"> <img decoding="async" class="fl-photo-img" src="https://www.ericschwartzman.com/wp-content/plugins/bb-plugin/img/pixel.png" alt="" itemprop="image" /> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="fl-row fl-row-fixed-width fl-row-bg-color fl-node-6zjmx1ce0qdl fl-row-default-height fl-row-align-center" data-node="6zjmx1ce0qdl"> <div class="fl-row-content-wrap"> <div class="uabb-row-separator uabb-top-row-separator" > </div> <div class="fl-row-content fl-row-fixed-width fl-node-content"> <div class="fl-col-group fl-node-bzt7a2q4mo6k" data-node="bzt7a2q4mo6k"> <div class="fl-col fl-node-fy2a7q0dhixo fl-col-has-cols" data-node="fy2a7q0dhixo"> <div class="fl-col-content fl-node-content"><div class="fl-module fl-module-rich-text fl-node-n1yk4ipo795r" data-node="n1yk4ipo795r"> <div class="fl-module-content fl-node-content"> <div class="fl-rich-text"> <h2>Digital PR Agency Services</h2> <p>Schwartzman & Associates is a digital PR Firm offering clients the following portfolio of specialized, expert digital public relations services:</p> </div> </div> </div> <div class="fl-module fl-module-rich-text fl-node-a9xo560uwmlr" data-node="a9xo560uwmlr"> <div class="fl-module-content fl-node-content"> <div class="fl-rich-text"> <h4>Digital Public Relations Services</h4> <p>Schwartzman & Associates' digital PR services include content marketing, SEO, influencer marketing, reputation management, crisis management, email marketing, and social media marketing. He is skilled in online PR agency services, including the development of effective press releases and media coverage. He also has experience working with clients in a variety of industries, including ecommerce, SaaS, tech startups, and B2B companies.</p> </div> </div> </div> <div class="fl-col-group fl-node-lq2rewmh8di7 fl-col-group-nested" data-node="lq2rewmh8di7"> <div class="fl-col fl-node-x4rg9of263ym fl-col-small" data-node="x4rg9of263ym"> <div class="fl-col-content fl-node-content"><div class="fl-module fl-module-rich-text fl-node-fuwq9t15i2xo" data-node="fuwq9t15i2xo"> <div class="fl-module-content fl-node-content"> <div class="fl-rich-text"> <ul> <li>Analytics and Performance Measurement</li> <li>Competitor Analysis and Benchmarking</li> <li>Content Creation and Distribution</li> <li>Content Marketing and Blogging</li> <li>Crisis Communication and Management</li> <li>Digital Storytelling and Visual Content Creation</li> <li>Email Marketing and Newsletter Campaigns</li> <li>Influencer Outreach and Partnerships</li> <li>Link Building and Backlink Strategy</li> <li>Media Relations and Press Release Distribution</li> </ul> </div> </div> </div> </div> </div> <div class="fl-col fl-node-etmod18rjx3l fl-col-small" data-node="etmod18rjx3l"> <div class="fl-col-content fl-node-content"><div class="fl-module fl-module-rich-text fl-node-kvsx3c2rzfop" data-node="kvsx3c2rzfop"> <div class="fl-module-content fl-node-content"> <div class="fl-rich-text"> <ul> <li>Online Branding and Positioning</li> <li>Online Community Building and Management</li> <li>Online Event Promotion and Webinars</li> <li>Online Monitoring and Sentiment Analysis</li> <li>Online Newsroom Management</li> <li>Online Reputation Management (ORM)</li> <li>Search Engine Optimization (SEO)</li> <li>Social Media Advertising and Paid Promotions</li> <li>Social Media Management and Engagement</li> <li>Thought Leadership and Expert Commentary</li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="fl-row fl-row-fixed-width fl-row-bg-color fl-node-rwgpxlu6s8hi 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system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;">SCHEDULE A CONSULT</span></p> </div> </div> </div> </div> </div> <div class="fl-col fl-node-rhxzi3s4cqo9 fl-col-small" data-node="rhxzi3s4cqo9"> <div class="fl-col-content fl-node-content"><div class="fl-module fl-module-pp-spacer fl-node-gulzivthfro5" data-node="gulzivthfro5"> <div class="fl-module-content fl-node-content"> <div class="pp-spacer-module"></div> </div> </div> <div class="fl-module fl-module-button fl-node-j0dezf371qma" data-node="j0dezf371qma"> <div class="fl-module-content fl-node-content"> <div class="fl-button-wrap fl-button-width-auto fl-button-left"> <a href="#free-consult" target="_self" class="fl-button"> <span class="fl-button-text">BOOK NOW</span> </a> </div> </div> </div> </div> </div> </div> <div class="fl-module fl-module-separator fl-node-5hg73fxv0618" data-node="5hg73fxv0618"> <div class="fl-module-content fl-node-content"> <div class="fl-separator"></div> </div> </div> <div class="fl-module fl-module-rich-text fl-node-a1gimj8dp3c4" data-node="a1gimj8dp3c4"> <div class="fl-module-content fl-node-content"> <div class="fl-rich-text"> <h2>Digital PR Firm</h2> <p>A true pioneer in the industry, Eric has a comprehensive understanding of SEO and how it can be leveraged to build a strong online presence. He is skilled in the use of social media platforms, including viral video development and production, as well as social commerce. He is also an expert in web advertising and has led successful campaigns for a range of clients.</p> <h3>Senior Public Relations Consultants</h3> <p>Eric's team of experts is made up of skilled professionals who are passionate about digital PR and dedicated to delivering results. They work together to provide clients with a comprehensive range of services, from ideation to content analysis and evaluation.</p> <p><div id="attachment_25314" style="width: 635px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-25314" class="wp-image-25314 size-full" src="https://www.ericschwartzman.com/wp-content/uploads/2023/02/Emmy-Awards-Arrivals.jpg" alt="Red carpet arrivals at the Emmy Awards at the Shrine Auditorium in Los Angeles, California." width="625" height="625" srcset="https://www.ericschwartzman.com/wp-content/uploads/2023/02/Emmy-Awards-Arrivals.jpg 625w, https://www.ericschwartzman.com/wp-content/uploads/2023/02/Emmy-Awards-Arrivals-300x300.jpg 300w, https://www.ericschwartzman.com/wp-content/uploads/2023/02/Emmy-Awards-Arrivals-150x150.jpg 150w, https://www.ericschwartzman.com/wp-content/uploads/2023/02/Emmy-Awards-Arrivals-120x120.jpg 120w" sizes="auto, (max-width: 625px) 100vw, 625px" /><p id="caption-attachment-25314" class="wp-caption-text">Red carpet arrivals at the Emmy Awards in Los Angeles, California.</p></div></p> </div> </div> </div> <div class="fl-module fl-module-rich-text fl-node-ixh4jnl1z729" data-node="ixh4jnl1z729"> <div class="fl-module-content fl-node-content"> <div class="fl-rich-text"> <h2>How to Hire a Digital PR Agency</h2> <p>Digital PR agencies are not one-size-fits-all. You don't want to be the smallest digital client at a big PR firm with a digital PR practice area. Watch this quick video for an insider's explanation of how public relations agencies operate internally.</p> </div> </div> </div> <div class="fl-module fl-module-html fl-node-kicyw95szuh4" data-node="kicyw95szuh4"> <div class="fl-module-content fl-node-content"> <div class="fl-html"> <div style="padding:62.5% 0 0 0;position:relative;"><iframe src="https://player.vimeo.com/video/845395997?badge=0&autopause=0&player_id=0&app_id=58479" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen style="position:absolute;top:0;left:0;width:100%;height:100%;" title="How to Hire a PR Firm"></iframe></div><script data-minify="1" src="https://www.ericschwartzman.com/wp-content/cache/min/1/api/player.js?ver=1740533869"></script></div> </div> </div> <div class="fl-module fl-module-separator fl-node-8uwhcq0yj7tf" data-node="8uwhcq0yj7tf"> <div class="fl-module-content fl-node-content"> <div class="fl-separator"></div> </div> </div> <div class="fl-col-group fl-node-t4py5x92msfb fl-col-group-nested" data-node="t4py5x92msfb"> <div class="fl-col fl-node-eqor428dgc6b" data-node="eqor428dgc6b"> <div class="fl-col-content fl-node-content"><div class="fl-module fl-module-heading fl-node-cr2wfe5416og" data-node="cr2wfe5416og"> <div class="fl-module-content fl-node-content"> <h2 class="fl-heading"> <span class="fl-heading-text">Want Better Digital Public Relations?</span> </h2> </div> </div> <div class="fl-module fl-module-rich-text fl-node-qtu7d6orwki9" data-node="qtu7d6orwki9"> <div class="fl-module-content fl-node-content"> <div class="fl-rich-text"> <p>SCHEDULE A CONSULT</p> </div> </div> </div> </div> </div> <div class="fl-col fl-node-kjd1uxqlb647 fl-col-small" data-node="kjd1uxqlb647"> <div class="fl-col-content fl-node-content"><div class="fl-module fl-module-pp-spacer fl-node-1u59aqw8mn7k" data-node="1u59aqw8mn7k"> <div class="fl-module-content fl-node-content"> <div class="pp-spacer-module"></div> </div> </div> <div class="fl-module fl-module-button fl-node-laz2yjpm46nq" data-node="laz2yjpm46nq"> <div class="fl-module-content fl-node-content"> <div class="fl-button-wrap fl-button-width-auto fl-button-left"> <a href="#free-consult" target="_self" class="fl-button"> <span class="fl-button-text">BOOK NOW</span> </a> </div> </div> </div> </div> </div> </div> <div class="fl-module fl-module-separator fl-node-e1gtoli6aych" data-node="e1gtoli6aych"> <div class="fl-module-content fl-node-content"> <div class="fl-separator"></div> </div> </div> <div class="fl-module fl-module-rich-text fl-node-ig53860bc2ay" data-node="ig53860bc2ay"> <div class="fl-module-content fl-node-content"> <div class="fl-rich-text"> <h2><strong>Digital PR </strong><strong>Consulting </strong><strong>Pioneers</strong></h2> <p><strong>Eric Schwartzman</strong> is a digital PR consultant in Los Angeles and the former director of promotions at Rogers & Cowan, a Weber Shandwick public relations agency specializing in media, entertainment, and technology.</p> <p>Contact him here to arrange a meeting to discuss your digital pr and/or brand marketing objectives.</p> <p><div id="attachment_25199" style="width: 330px" class="wp-caption alignleft"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-25199" class="wp-image-25199 " src="https://www.ericschwartzman.com/wp-content/uploads/2023/02/marketing-keynote-speaker-DoD-300x300.jpg" alt="One of Schwartzman's key strengths is his ability to communicate complex marketing concepts in a clear and concise manner. His dynamic presentations and workshops focus on creating a culture of innovation and creativity within organizations, emphasizing the importance of embracing disruption to stay competitive in the marketplace." width="320" height="320" srcset="https://www.ericschwartzman.com/wp-content/uploads/2023/02/marketing-keynote-speaker-DoD-300x300.jpg 300w, https://www.ericschwartzman.com/wp-content/uploads/2023/02/marketing-keynote-speaker-DoD-150x150.jpg 150w, https://www.ericschwartzman.com/wp-content/uploads/2023/02/marketing-keynote-speaker-DoD-120x120.jpg 120w, https://www.ericschwartzman.com/wp-content/uploads/2023/02/marketing-keynote-speaker-DoD.jpg 491w" sizes="auto, (max-width: 320px) 100vw, 320px" /><p id="caption-attachment-25199" class="wp-caption-text">One of Schwartzman's key strengths is his ability to communicate complex marketing concepts clearly and concisely.</p></div></p> <p>Eric Schwartzman ran digital marketing at a global PR agency, founded a content management SaaS platform that currently serves clients including Dunkin’ Donuts, Linkedin, NVIDIA, and Verizon, and oversaw the center for digital innovation at a $1B industrial manufacturer where he led B2B content marketing and SEO strategy, as well as pivots from homegrown to enterprise software and social media platforms.</p> <p>He is also the founder of iPR Software and author of the best-selling books <a href="/the-digital-pivot-book/"><em>The Digital Pivot: Secrets of Online Marketing</em></a> and <a href="/social-marketing-to-the-business-customer/"><em>Social Marketing to the Business Customer</em></a> and popular FREE whitepapers <a href="https://www.ericschwartzman.com/climateaction/">How To Win Support for Climate Policy</a>, the <a href="https://www.ericschwartzman.com/media-monitoring-buyers-guide/">Strategic Guide to Media Monitoring</a>, <a href="https://www.ericschwartzman.com/get-press-coverage/">Secrets of Successful Public Relations</a>, and the <a href="https://www.ericschwartzman.com/start-ups-guide-to-pr/">Startup's Guide to PR</a>.</p> <p>Eric Schwartzman, an expert in public relations consulting, brand journalism, and online newsroom management, led the design and development of online press rooms for Target, Toyota, and UCLA, among others.</p> <p><div id="attachment_25603" style="width: 310px" class="wp-caption alignleft"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-25603" class="size-medium wp-image-25603" src="https://www.ericschwartzman.com/wp-content/uploads/2023/03/Eric-Schwartzman-at-the-Santa-Monica-Pier-Fishing-pier-in-Santa-Monica-California--300x300.jpg" alt="Eric Schwartzman at the Santa Monica Pier Fishing pier in Santa Monica, California" width="300" height="300" srcset="https://www.ericschwartzman.com/wp-content/uploads/2023/03/Eric-Schwartzman-at-the-Santa-Monica-Pier-Fishing-pier-in-Santa-Monica-California--300x300.jpg 300w, https://www.ericschwartzman.com/wp-content/uploads/2023/03/Eric-Schwartzman-at-the-Santa-Monica-Pier-Fishing-pier-in-Santa-Monica-California--1024x1024.jpg 1024w, https://www.ericschwartzman.com/wp-content/uploads/2023/03/Eric-Schwartzman-at-the-Santa-Monica-Pier-Fishing-pier-in-Santa-Monica-California--150x150.jpg 150w, https://www.ericschwartzman.com/wp-content/uploads/2023/03/Eric-Schwartzman-at-the-Santa-Monica-Pier-Fishing-pier-in-Santa-Monica-California--768x768.jpg 768w, https://www.ericschwartzman.com/wp-content/uploads/2023/03/Eric-Schwartzman-at-the-Santa-Monica-Pier-Fishing-pier-in-Santa-Monica-California--120x120.jpg 120w, https://www.ericschwartzman.com/wp-content/uploads/2023/03/Eric-Schwartzman-at-the-Santa-Monica-Pier-Fishing-pier-in-Santa-Monica-California-.jpg 1258w" sizes="auto, (max-width: 300px) 100vw, 300px" /><p id="caption-attachment-25603" class="wp-caption-text">Eric Schwartzman at the Santa Monica Pier Fishing pier in Santa Monica, California</p></div></p> <p>A proper digital public relations consulting pioneer, he promotes clients, manages reputations, and builds visibility and credibility through publicity campaigns, trade, and mainstream media relations, press release distribution, guest posts, content marketing, and search engine optimization campaigns that leverage good PR strategy.</p> <p>In addition to his roughly 20 years of experience fusing digital marketing and public relations campaigns to achieve business marketing objectives, he has deep relationships with Los Angeles-based reporters and journalists and comprehensive knowledge of the Los Angeles news media landscape.</p> <p>Eric Schwartzman's digital PR services include content marketing, SEO, news media relations, influencer marketing, reputation management, crisis management, email marketing, and social media marketing.</p> <p><div id="attachment_25607" style="width: 310px" class="wp-caption alignleft"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-25607" class="size-medium wp-image-25607" src="https://www.ericschwartzman.com/wp-content/uploads/2023/03/Hollywood-Blvd-red-carpet-arrivals-for-Academy-Awards-in-Los-Angeles-Califonia-300x200.jpg" alt="Hollywood Blvd red carpet arrivals for Academy Awards in Los Angeles, Califonia" width="300" height="200" srcset="https://www.ericschwartzman.com/wp-content/uploads/2023/03/Hollywood-Blvd-red-carpet-arrivals-for-Academy-Awards-in-Los-Angeles-Califonia-300x200.jpg 300w, https://www.ericschwartzman.com/wp-content/uploads/2023/03/Hollywood-Blvd-red-carpet-arrivals-for-Academy-Awards-in-Los-Angeles-Califonia-768x512.jpg 768w, https://www.ericschwartzman.com/wp-content/uploads/2023/03/Hollywood-Blvd-red-carpet-arrivals-for-Academy-Awards-in-Los-Angeles-Califonia.jpg 799w" sizes="auto, (max-width: 300px) 100vw, 300px" /><p id="caption-attachment-25607" class="wp-caption-text">Hollywood Blvd red carpet arrivals for Academy Awards in Los Angeles, Califonia</p></div></p> <p>Eric has led public relations and brand marketing campaigns for Boeing, Britney Spears, Cirque du Soleil, Johnson & Johnson, North American Aerospace Defense Command (NORAD), the Olympics Games, the US Dept. of State, and dozens of small and midsize companies.</p> <p>Eric is an award-winning podcast producer and host of <em>The Earned Media Podcast</em> and the <em>B2B Lead Gen Podcast</em><em>.</em> His library of on-demand courses has nearly 300,000 students worldwide.</p> <p><img loading="lazy" decoding="async" class="wp-image-26389 size-large" src="https://www.ericschwartzman.com/wp-content/uploads/2023/05/Digital-PR-consulting-trainings-1024x828.png" alt="" width="1024" height="828" srcset="https://www.ericschwartzman.com/wp-content/uploads/2023/05/Digital-PR-consulting-trainings-1024x828.png 1024w, https://www.ericschwartzman.com/wp-content/uploads/2023/05/Digital-PR-consulting-trainings-300x242.png 300w, https://www.ericschwartzman.com/wp-content/uploads/2023/05/Digital-PR-consulting-trainings-768x621.png 768w, https://www.ericschwartzman.com/wp-content/uploads/2023/05/Digital-PR-consulting-trainings-1536x1241.png 1536w, https://www.ericschwartzman.com/wp-content/uploads/2023/05/Digital-PR-consulting-trainings.png 1606w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></p> <p>Eric has been featured in <em>Fast Company, Tech Crunch, San Francisco Chronicle, Yale Climate Connections, Sonoma County Gazette, Healdsburg Tribune, Adweek</em>, <em>Business Insider</em>, <em>Forbes</em>, <em>Hollywood Reporter</em>, <em>PR Week</em>, <em>Variety</em>, and <em>VentureBeat</em>.</p> <p><div id="attachment_25315" style="width: 532px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-25315" class="wp-image-25315 size-full" src="https://www.ericschwartzman.com/wp-content/uploads/2023/02/Star-Wars-Celebration.jpg" alt="Schwartzman & Associates was the agency of record for Star Wars Celebration in Los Angeles." width="522" height="522" srcset="https://www.ericschwartzman.com/wp-content/uploads/2023/02/Star-Wars-Celebration.jpg 522w, https://www.ericschwartzman.com/wp-content/uploads/2023/02/Star-Wars-Celebration-300x300.jpg 300w, https://www.ericschwartzman.com/wp-content/uploads/2023/02/Star-Wars-Celebration-150x150.jpg 150w, https://www.ericschwartzman.com/wp-content/uploads/2023/02/Star-Wars-Celebration-120x120.jpg 120w" sizes="auto, (max-width: 522px) 100vw, 522px" /><p id="caption-attachment-25315" class="wp-caption-text">Schwartzman & Associates was the agency of record for Lucasfilm's Star Wars Celebration in Los Angeles.</p></div></p> <p>He grew up in Los Angeles and has lived in Brentwood, Venice Beach, the Hollywood Hills, Beverly Hills, Topanga Canyon, Pacific Palisades, and the Pico-Robertson district, but has never the San Fernando Valley, despite doing a year of his college GE coursework at Cal State Northridge.</p> <p>Eric Schwartzman's <a href="https://www.ericschwartzman.com/pivot/">Digital Pivot Program</a> helps clients achieve their business goals and grow revenue two to five times in six to twelve months by implementing his <a class="__mPS2id" href="https://www.ericschwartzman.com/pivot/#4-step-pivot-program">4-Step Digital Pivot Framework</a>, a proprietary digital marketing strategy he developed for activating digital channels, generating qualified leads, increasing conversion rates, and managing marketing budgets.</p> <p><div id="attachment_24568" style="width: 410px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-24568" class="wp-image-24568 size-full" src="https://www.ericschwartzman.com/wp-content/uploads/2021/09/17931525286_05d6c423ed_w.jpg" alt="Schwartzman has worked with a wide range of clients, including CEOs and business leaders from established companies to up-and-coming startups. He provides valuable insight and guidance on how to leverage digital marketing tools to create a brand presence that resonates with consumers." width="400" height="400" srcset="https://www.ericschwartzman.com/wp-content/uploads/2021/09/17931525286_05d6c423ed_w.jpg 400w, https://www.ericschwartzman.com/wp-content/uploads/2021/09/17931525286_05d6c423ed_w-300x300.jpg 300w, https://www.ericschwartzman.com/wp-content/uploads/2021/09/17931525286_05d6c423ed_w-150x150.jpg 150w" sizes="auto, (max-width: 400px) 100vw, 400px" /><p id="caption-attachment-24568" class="wp-caption-text">Eric Schwartzman has worked with many clients, including CEOs and business leaders from established companies to up-and-coming startups.</p></div></p> <p>If you want to hire an independent digital public relations consultant rather than a giant digital PR firm, contact us <a href="https://www.ericschwartzman.com/contact/">here</a>.</p> <p>Eric Schwartzman lives in Santa Monica, California, with his wife Celia, son William, and dog Ace. Eric enjoys tennis, performing arts, fine arts, and BBQ.</p> </div> </div> </div> <div class="fl-module fl-module-rich-text fl-node-o06s8e7plaz1" data-node="o06s8e7plaz1"> <div class="fl-module-content fl-node-content"> <div class="fl-rich-text"> <h2>Digital PR Firm</h2> <p>A true pioneer in the industry, Eric has a comprehensive understanding of SEO and how it can be leveraged to build a robust online presence. He is skilled in using social media platforms, including viral video development and production, as well as social commerce. He is also an expert in web advertising and has led successful campaigns for a range of clients.</p> <h3>Senior Public Relations Consultants</h3> <p>Eric's team of experts is made up of skilled professionals who are passionate about digital PR and dedicated to delivering results. As the founder of the first online newsroom management service, distributing news, photos, and video to the media and the public, Eric Schwartzman and his team use analytics and AI to create, distribute, and disseminate digital PR content analysis and evaluation.</p> <p><div id="attachment_25314" style="width: 635px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-25314" class="wp-image-25314 size-full" src="https://www.ericschwartzman.com/wp-content/uploads/2023/02/Emmy-Awards-Arrivals.jpg" alt="Red carpet arrivals at the Emmy Awards at the Shrine Auditorium in Los Angeles, California." width="625" height="625" srcset="https://www.ericschwartzman.com/wp-content/uploads/2023/02/Emmy-Awards-Arrivals.jpg 625w, https://www.ericschwartzman.com/wp-content/uploads/2023/02/Emmy-Awards-Arrivals-300x300.jpg 300w, https://www.ericschwartzman.com/wp-content/uploads/2023/02/Emmy-Awards-Arrivals-150x150.jpg 150w, https://www.ericschwartzman.com/wp-content/uploads/2023/02/Emmy-Awards-Arrivals-120x120.jpg 120w" sizes="auto, (max-width: 625px) 100vw, 625px" /><p id="caption-attachment-25314" class="wp-caption-text">Red carpet arrivals at the Emmy Awards in Los Angeles, California.</p></div></p> </div> </div> </div> <div class="fl-module fl-module-separator fl-node-m8cpq2k37hgv" data-node="m8cpq2k37hgv"> <div class="fl-module-content fl-node-content"> <div class="fl-separator"></div> </div> </div> <div class="fl-col-group fl-node-zg6wh2v0349n fl-col-group-nested" data-node="zg6wh2v0349n"> <div class="fl-col fl-node-76z3frjl4k5v" data-node="76z3frjl4k5v"> <div class="fl-col-content fl-node-content"><div class="fl-module fl-module-heading fl-node-urk8md6owcfl" data-node="urk8md6owcfl"> <div class="fl-module-content fl-node-content"> <h2 class="fl-heading"> <span class="fl-heading-text">Better Digital PR</span> </h2> </div> </div> <div class="fl-module fl-module-rich-text fl-node-p50jvfcki7oa" data-node="p50jvfcki7oa"> <div class="fl-module-content fl-node-content"> <div class="fl-rich-text"> <p style="text-align: left;"><span style="font-family: system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;">SCHEDULE A STRATEGY SESSION</span></p> </div> </div> </div> </div> </div> <div class="fl-col fl-node-q51ktpzsh78x fl-col-small" data-node="q51ktpzsh78x"> <div class="fl-col-content fl-node-content"><div class="fl-module fl-module-pp-spacer fl-node-te90oucpl3zx" data-node="te90oucpl3zx"> <div class="fl-module-content fl-node-content"> <div class="pp-spacer-module"></div> </div> </div> <div class="fl-module fl-module-button fl-node-0hb92ua3wlos" data-node="0hb92ua3wlos"> <div class="fl-module-content fl-node-content"> <div class="fl-button-wrap fl-button-width-auto fl-button-left"> <a href="#free-consult" target="_self" class="fl-button"> <span class="fl-button-text">BOOK NOW</span> </a> </div> </div> </div> </div> </div> </div> <div class="fl-module fl-module-separator fl-node-yal361p4ndrx" data-node="yal361p4ndrx"> <div class="fl-module-content fl-node-content"> <div class="fl-separator"></div> </div> </div> <div class="fl-module fl-module-rich-text fl-node-veo2jbwmuhcs" data-node="veo2jbwmuhcs"> <div class="fl-module-content fl-node-content"> <div class="fl-rich-text"> <h2>Digital PR Agency FAQ</h2> <p>Schwartzman & Associates is an award-winning PR Firm with global experience offering clients a comprehensive portfolio of public relations services:</p> </div> </div> </div> <div class="fl-module fl-module-pp-advanced-accordion fl-node-y571dksz9tgb" data-node="y571dksz9tgb"> <div class="fl-module-content fl-node-content"> <div class="pp-accordion pp-accordion-collapse" role="tablist"> <div id="pp-accord-y571dksz9tgb-1" class="pp-accordion-item"> <div class="pp-accordion-button" id="pp-accordion-y571dksz9tgb-tab-0" aria-selected="false" aria-controls="pp-accordion-y571dksz9tgb-panel-0" aria-expanded="false" role="tab" tabindex="0"> <span class="pp-accordion-button-label" itemprop="name description">What does a digital PR consultant do?</span> <span class="pp-accordion-button-icon pp-accordion-open fa fa-plus pp-accordion-icon-right" aria-hidden="true"></span> <span class="pp-accordion-button-icon pp-accordion-close fa fa-minus pp-accordion-icon-right" aria-hidden="true"></span> </div> <div class="pp-accordion-content fl-clearfix" id="pp-accordion-y571dksz9tgb-panel-0" aria-labelledby="pp-accordion-y571dksz9tgb-tab-0" aria-hidden="true" role="tabpanel" aria-live="polite"> <div itemprop="text"><p>Since digital PR is the practice of public relations to generate online visibility and credibility, examples of digital PR are those aspects of any PR campaign that are devoted exclusively to the internet.</p> <p>That means that getting an online publication to write about a client, inviting online influencers to special events, writing and submitting guest blog posts, content marketing, social media outreach, search engine optimization and product launch campaigns targeting online tastemakers all constitute digital pr.</p> </div> </div> </div> <div id="pp-accord-y571dksz9tgb-2" class="pp-accordion-item"> <div class="pp-accordion-button" id="pp-accordion-y571dksz9tgb-tab-1" aria-selected="false" aria-controls="pp-accordion-y571dksz9tgb-panel-1" aria-expanded="false" role="tab" tabindex="0"> <span class="pp-accordion-button-label" itemprop="name description">What are some examples of digital PR?</span> <span class="pp-accordion-button-icon pp-accordion-open fa fa-plus pp-accordion-icon-right" aria-hidden="true"></span> <span class="pp-accordion-button-icon pp-accordion-close fa fa-minus pp-accordion-icon-right" aria-hidden="true"></span> </div> <div class="pp-accordion-content fl-clearfix" id="pp-accordion-y571dksz9tgb-panel-1" aria-labelledby="pp-accordion-y571dksz9tgb-tab-1" aria-hidden="true" role="tabpanel" aria-live="polite"> <div itemprop="text"><p>Since digital PR is the practice of public relations to generate online visibility and credibility, examples of digital PR are those aspects of any PR campaign that are devoted exclusively to the internet.</p> <p>That means that getting an online publication to write about a client, inviting online influencers to special events, writing and submitting guest blog posts, content marketing, social media outreach, search engine optimization and product launch campaigns targeting online tastemakers all constitute digital pr.</p> </div> </div> </div> <div id="pp-accord-y571dksz9tgb-3" class="pp-accordion-item"> <div class="pp-accordion-button" id="pp-accordion-y571dksz9tgb-tab-2" aria-selected="false" aria-controls="pp-accordion-y571dksz9tgb-panel-2" aria-expanded="false" role="tab" tabindex="0"> <span class="pp-accordion-button-label" itemprop="name description">What is the difference between PR and digital PR?</span> <span class="pp-accordion-button-icon pp-accordion-open fa fa-plus pp-accordion-icon-right" aria-hidden="true"></span> <span class="pp-accordion-button-icon pp-accordion-close fa fa-minus pp-accordion-icon-right" aria-hidden="true"></span> </div> <div class="pp-accordion-content fl-clearfix" id="pp-accordion-y571dksz9tgb-panel-2" aria-labelledby="pp-accordion-y571dksz9tgb-tab-2" aria-hidden="true" role="tabpanel" aria-live="polite"> <div itemprop="text"><p>As the world becomes increasingly digital-first with respect to news and information, it is getting much tougher to distinguish digital PR from mainstream PR. We are approaching the age where all public relation is digital. Nevertheless, there are distinct differences between public relations and digital public relations.</p> <p>Digital PR – promoting individuals and brands online – is a subset of PR, which is promoting individuals and brands online <em>and</em> in the physical world by securing editorial coverage in print news media, outdoor media, radio, and television.</p> <p>The field of public relations also encompasses award ceremonies, special events, analyst briefings, press conferences, public speaking, and town hall meetings. And while these events may result in digital PR coverage, they are real-world events considered outside the scope of digital PR.</p> <p>In addition to his experience in digital PR, Eric Schwartzman handled media relations at some of the largest media events in the world, including The Academy Awards, the Olympic Games, FIFA World Cup, and <a href="https://youtu.be/JO-aqZNQmo0">Star Wars Celebration</a>.</p> </div> </div> </div> <div id="pp-accord-y571dksz9tgb-4" class="pp-accordion-item"> <div class="pp-accordion-button" id="pp-accordion-y571dksz9tgb-tab-3" aria-selected="false" aria-controls="pp-accordion-y571dksz9tgb-panel-3" aria-expanded="false" role="tab" tabindex="0"> <span class="pp-accordion-button-label" itemprop="name description">Is digital pr content marketing?</span> <span class="pp-accordion-button-icon pp-accordion-open fa fa-plus pp-accordion-icon-right" aria-hidden="true"></span> <span class="pp-accordion-button-icon pp-accordion-close fa fa-minus pp-accordion-icon-right" aria-hidden="true"></span> </div> <div class="pp-accordion-content fl-clearfix" id="pp-accordion-y571dksz9tgb-panel-3" aria-labelledby="pp-accordion-y571dksz9tgb-tab-3" aria-hidden="true" role="tabpanel" aria-live="polite"> <div itemprop="text"><p>Digital PR and content marketing are digital marketing tactics that achieve different objectives. Whereas both tactics use content to engage key audiences, build relationships, promote visibility, and improve reputations, they do so with different audiences for different reasons.</p> <p>Digital PR is focused on securing coverage from mainstream media channels, consumer content marketing is focused on generating ecommerce transactions and email subscribers, while B2B content marketing is typically focused on generating marketing qualified leads (MQLs).</p> </div> </div> </div> <div id="pp-accord-y571dksz9tgb-5" class="pp-accordion-item"> <div class="pp-accordion-button" id="pp-accordion-y571dksz9tgb-tab-4" aria-selected="false" aria-controls="pp-accordion-y571dksz9tgb-panel-4" aria-expanded="false" role="tab" tabindex="0"> <span class="pp-accordion-button-label" itemprop="name description">What is a digital PR plan?</span> <span class="pp-accordion-button-icon pp-accordion-open fa fa-plus pp-accordion-icon-right" aria-hidden="true"></span> <span class="pp-accordion-button-icon pp-accordion-close fa fa-minus pp-accordion-icon-right" aria-hidden="true"></span> </div> <div class="pp-accordion-content fl-clearfix" id="pp-accordion-y571dksz9tgb-panel-4" aria-labelledby="pp-accordion-y571dksz9tgb-tab-4" aria-hidden="true" role="tabpanel" aria-live="polite"> <div itemprop="text"><p>The first step to establishing, expanding, or changing your reputation starts with a candid assessment of how you're currently perceived by the public. To give clients a sense of where they are, where they want to go, and how to get there, Eric Schwartzman conducts media audits that serve as a basis for digital pr plans.</p> <p>Through news media monitoring, social media monitoring, primary market research, and focus groups, he collects the necessary data, conducts sentiment analysis, benchmarks your share of voice, and provides specific recommendations for building visibility and credibility for clients with a thorough digital pr plan.</p> </div> </div> </div> <div id="pp-accord-y571dksz9tgb-6" class="pp-accordion-item"> <div class="pp-accordion-button" id="pp-accordion-y571dksz9tgb-tab-5" aria-selected="false" aria-controls="pp-accordion-y571dksz9tgb-panel-5" aria-expanded="false" role="tab" tabindex="0"> <span class="pp-accordion-button-label" itemprop="name description">How much does digital PR cost?</span> <span class="pp-accordion-button-icon pp-accordion-open fa fa-plus pp-accordion-icon-right" aria-hidden="true"></span> <span class="pp-accordion-button-icon pp-accordion-close fa fa-minus pp-accordion-icon-right" aria-hidden="true"></span> </div> <div class="pp-accordion-content fl-clearfix" id="pp-accordion-y571dksz9tgb-panel-5" aria-labelledby="pp-accordion-y571dksz9tgb-tab-5" aria-hidden="true" role="tabpanel" aria-live="polite"> <div itemprop="text"><p>Most digital PR agencies charge clients a monthly retainer fee to perform a scope of work and require a commitment of 3 to 6 months. Unlike advertising where you pay a fee and see your ad, PR is a process that takes time to generate results.</p> <p>But since PR professionals cannot guarantee news media coverage, money spent on public relations is often considered risky. It is entirely possible to hire a PR firm for months and get no results.</p> <p>Eric Schwartzman provides performance-based public relations services where clients only pay for the stories they get. Clients can choose from a selection of top tier mainstream newsmedia outlets and secure digital news media placements with outlets include Billboard, BuzzFeed, Car & Driver, Cosmopolitan, DailyMail, ELLE, Entrepreneur, Glamour, Harpers Bazaar, InStyle, Mashable, Men's Health, New York Post, POPSUGAR, Popular Mechanics, SELF, The Hollywood Reporter, TMZ, Town & Country, Vogue, Variety, USA Today, and dozens of other major digital publications.</p> <p>All pay-for-performance digital features include a link to a webpage of the client's choice. We don't control the editorial, but we do guarantee that it will be a positive story designed to enhance your reputation and send traffic your way. If you would like to discuss a performance-based PR campaign, <a href="https://www.ericschwartzman.com/contact/">contact Eric Schwartzman</a>.</p> </div> </div> </div> <div id="pp-accord-y571dksz9tgb-7" class="pp-accordion-item"> <div class="pp-accordion-button" id="pp-accordion-y571dksz9tgb-tab-6" aria-selected="false" aria-controls="pp-accordion-y571dksz9tgb-panel-6" aria-expanded="false" role="tab" tabindex="0"> <span class="pp-accordion-button-label" itemprop="name description">Advisor, Trainer, Facilitator, Coach</span> <span class="pp-accordion-button-icon pp-accordion-open fa fa-plus pp-accordion-icon-right" aria-hidden="true"></span> <span class="pp-accordion-button-icon pp-accordion-close fa fa-minus pp-accordion-icon-right" aria-hidden="true"></span> </div> <div class="pp-accordion-content fl-clearfix" id="pp-accordion-y571dksz9tgb-panel-6" aria-labelledby="pp-accordion-y571dksz9tgb-tab-6" aria-hidden="true" role="tabpanel" aria-live="polite"> <div itemprop="text"><p>As a <a href="https://www.ericschwartzman.com/training">professional development seminar leader</a>, I've led 2 and 3-day digital marketing communication programs in the classroom and the cloud for Boeing, Johnson & Johnson, UCLA and Toyota, and dozens of small and midsize businesses.</p> <p>As a facilitator, I've led cross-functional teams at Fortune 500s, federal government agencies, military commands and B2Bs on enterprise software migrations and full life-cycle software-as-a-service product development.</p> <p>As a coach, I've helped hundreds of startups, thought leaders and self-published authors take charge of their own digital transformation initiatives.</p> <p>I've helped hundreds of individuals and SMBs increase their revenue without relying on advertising.</p> </div> </div> </div> <div id="pp-accord-y571dksz9tgb-8" class="pp-accordion-item"> <div class="pp-accordion-button" id="pp-accordion-y571dksz9tgb-tab-7" aria-selected="false" aria-controls="pp-accordion-y571dksz9tgb-panel-7" aria-expanded="false" role="tab" tabindex="0"> <span class="pp-accordion-button-label" itemprop="name description">Digital PR & Marketing Achievements</span> <span class="pp-accordion-button-icon pp-accordion-open fa fa-plus pp-accordion-icon-right" aria-hidden="true"></span> <span class="pp-accordion-button-icon pp-accordion-close fa fa-minus pp-accordion-icon-right" aria-hidden="true"></span> </div> <div class="pp-accordion-content fl-clearfix" id="pp-accordion-y571dksz9tgb-panel-7" aria-labelledby="pp-accordion-y571dksz9tgb-tab-7" aria-hidden="true" role="tabpanel" aria-live="polite"> <div itemprop="text"><ul> <li>Director at a global PR firm with clients such as Microsoft, Marriott and The Grammy Awards</li> <li>Managed a boutique PR agency with clients such as Lucasfilm, 3Tera (acquired by Google)</li> <li>Best-selling author of the first book on B2B digital marketing, published by Wiley</li> <li>Produced award-winning podcasts for the LA Opera, Billboard and The Hollywood Reporter</li> <li>Spearheaded media relations at <a href="https://youtu.be/JO-aqZNQmo0">Star Wars Celebration</a>, Salt Lake Winter Olympics and The Grammy Awards</li> <li>Senior emerging media instructor at the Public Relations Society of America</li> </ul> </div> </div> </div> <div id="pp-accord-y571dksz9tgb-9" class="pp-accordion-item"> <div class="pp-accordion-button" id="pp-accordion-y571dksz9tgb-tab-8" aria-selected="false" aria-controls="pp-accordion-y571dksz9tgb-panel-8" aria-expanded="false" role="tab" tabindex="0"> <span class="pp-accordion-button-label" itemprop="name description">Digital PR Acheivements</span> <span class="pp-accordion-button-icon pp-accordion-open fa fa-plus pp-accordion-icon-right" aria-hidden="true"></span> <span class="pp-accordion-button-icon pp-accordion-close fa fa-minus pp-accordion-icon-right" aria-hidden="true"></span> </div> <div class="pp-accordion-content fl-clearfix" id="pp-accordion-y571dksz9tgb-panel-8" aria-labelledby="pp-accordion-y571dksz9tgb-tab-8" aria-hidden="true" role="tabpanel" aria-live="polite"> <div itemprop="text"><ul> <li>News embargos securing same day coverage in The new York Times, The Wall Street Journal, The San Jose Mercury news, The San Francisco Chronicle, Associated Press, and Variety.</li> <li>Hosted live press conferences accommodating mainstream broadcast journalists from all the major cable and television news networks.</li> <li>Created and managed publicity stunts at CES, NAPTE, MAGIC, SXSW, and dozens of other trade shows and conferences, resulting in national and local news media coverage.</li> <li>And much, much more.</li> </ul> <p>I help organizations establish their online presence, build online communities, develop go-to-media strategies and win third-party endorsements through guest blogging, media relations and industry events.</p> <p>I’m a <a href="https://www.ericschwartzman.com/best-of-la/">Los Angeles native</a> with decades of experience disrupting B2B markets and challenging incumbents through innovative organic growth marketing programs, innovative full-lifecycle digital product development, as well as owned, shared and earned media marketing programs.</p> </div> </div> </div> <div id="pp-accord-y571dksz9tgb-10" class="pp-accordion-item"> <div class="pp-accordion-button" id="pp-accordion-y571dksz9tgb-tab-9" aria-selected="false" aria-controls="pp-accordion-y571dksz9tgb-panel-9" aria-expanded="false" role="tab" tabindex="0"> <span class="pp-accordion-button-label" itemprop="name description">Digital PR Books</span> <span class="pp-accordion-button-icon pp-accordion-open fa fa-plus pp-accordion-icon-right" aria-hidden="true"></span> <span class="pp-accordion-button-icon pp-accordion-close fa fa-minus pp-accordion-icon-right" aria-hidden="true"></span> </div> <div class="pp-accordion-content fl-clearfix" id="pp-accordion-y571dksz9tgb-panel-9" aria-labelledby="pp-accordion-y571dksz9tgb-tab-9" aria-hidden="true" role="tabpanel" aria-live="polite"> <div itemprop="text"><p>Schwartzman, Eric. <a href="https://www.ericschwartzman.com/the-digital-pivot-book/">The Digital Pivot: Secrets of Online Marketing</a>. CF Kane & Sons, 2021</p> <p>Gillin, Paul, and Schwartzman, Eric. <a href="https://www.ericschwartzman.com/social-marketing-to-the-business-customer/"><i>Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships</i></a>. J. Wiley & Sons, 2011.</p> </div> </div> </div> <div id="pp-accord-y571dksz9tgb-11" class="pp-accordion-item"> <div class="pp-accordion-button" id="pp-accordion-y571dksz9tgb-tab-10" aria-selected="false" aria-controls="pp-accordion-y571dksz9tgb-panel-10" aria-expanded="false" role="tab" tabindex="0"> <span class="pp-accordion-button-label" itemprop="name description">Digital PR Research</span> <span class="pp-accordion-button-icon pp-accordion-open fa fa-plus pp-accordion-icon-right" aria-hidden="true"></span> <span class="pp-accordion-button-icon pp-accordion-close fa fa-minus pp-accordion-icon-right" aria-hidden="true"></span> </div> <div class="pp-accordion-content fl-clearfix" id="pp-accordion-y571dksz9tgb-panel-10" aria-labelledby="pp-accordion-y571dksz9tgb-tab-10" aria-hidden="true" role="tabpanel" aria-live="polite"> <div itemprop="text"><p><a href="https://www.ericschwartzman.com/essentialskills/"><strong>What Does a Digital Marketer Do?</strong></a><br />By Eric Schwartzman, pp. 1–17, Copyright © 2021</p> <p> </p> <p><a href="https://www.ericschwartzman.com/climateaction/"><strong>How To Win Support for Climate Policy</strong></a><br /><em>For Government Agencies and NGOs</em><strong><br /></strong>By Eric Schwartzman, pp. 1–21, Copyright © 2021</p> <p> </p> <p><strong><a href="https://www.ericschwartzman.com/pivot-guide/">The Guide to the Digital Pivot</a><br /></strong><em>4-Step Digital Marketing Framework</em><br />By Eric Schwartzman, 2021, pp. 1–38</p> <p> </p> <p><a href="https://www.ericschwartzman.com/media-monitoring-buyers-guide/"><strong>Media Monitoring Buyer's Guide</strong></a><br />By Eric Schwartzman, 2021, pp. 1–54</p> <p> </p> <p><a href="https://www.ericschwartzman.com/get-press-coverage/"><strong>Secrets of Successful Public Relations</strong></a><br /><strong>Maximize your PR Investment</strong><br />By Eric Schwartzman, 2021, pp. 1–23</p> <p> </p> <p><a href="https://www.ericschwartzman.com/start-ups-guide-to-pr/"><strong>Startups Guide to Hiring Public Relations</strong></a><br /><strong>Maximize your PR Investment</strong><br />By Eric Schwartzman, 2021, pp. 1–15</p> </div> </div> </div> <div id="pp-accord-y571dksz9tgb-12" class="pp-accordion-item"> <div class="pp-accordion-button" id="pp-accordion-y571dksz9tgb-tab-11" aria-selected="false" aria-controls="pp-accordion-y571dksz9tgb-panel-11" aria-expanded="false" role="tab" tabindex="0"> <span class="pp-accordion-button-label" itemprop="name description">Partial List of Published Contributions</span> <span class="pp-accordion-button-icon pp-accordion-open fa fa-plus pp-accordion-icon-right" aria-hidden="true"></span> <span class="pp-accordion-button-icon pp-accordion-close fa fa-minus pp-accordion-icon-right" aria-hidden="true"></span> </div> <div class="pp-accordion-content fl-clearfix" id="pp-accordion-y571dksz9tgb-panel-11" aria-labelledby="pp-accordion-y571dksz9tgb-tab-11" aria-hidden="true" role="tabpanel" aria-live="polite"> <div itemprop="text"><p>Schwartzman, Eric. “<a href="https://yaleclimateconnections.org/2022/09/scientist-michael-mann-expresses-hope-during-west-coast-book-tour/" target="_blank" rel="noopener">Scientist Michael Mann Expresses Hope during West Coast Book Tour " Yale Climate Connections.</a>” <strong><i>Yale Climate Connections</i></strong>, 23 Sept. 2022.</p> <p>Schwartzman, Eric. “<a href="https://www.sonomacountygazette.com/sonoma-county-news/cooking-on-the-coast-a-peek-inside-valley-ford-cheese-creamery/" target="_blank" rel="noopener">Cooking on the Coast: A Peek inside Valley Ford Cheese & Creamery.” <i>Sonoma County Gazette</i></a>, <strong>The Sonoma County Gazette</strong>, 3 Aug. 2022.</p> <div> <p>Schwartzman, Eric. “<a href="https://www.wine-searcher.com/m/2022/06/wine-country-fires-vindicate-climate-fears" target="_blank" rel="noopener">Wine Country Fires Vindicate Climate Fears: Wine-Searcher News & Features</a>.” <i><strong>Wine Searcher</strong>, </i>03 June, 2022.</p> </div> <p>Schwartzman, Eric. “<a href="https://www.fastcompany.com/90633859/every-company-must-be-a-tech-company-first-and-a-media-company-second" target="_blank" rel="noopener">Every Company Must Be a Tech Company First and a Media Company Second.</a>” <strong><i>Fast Company</i></strong>, 07 May, 2021</p> <div> <p>Schwartzman, Eric. “<a href="https://techcrunch.com/2021/09/14/the-network-effect-is-anti-competitive/" target="_blank" rel="noopener">The Network Effect Is Anti-Competitive</a>.” <strong><i>TechCrunch</i></strong>, 14 Sept. 2021.</p> </div> <p>Schwartzman, Eric. “<a href="https://www.marketingprofs.com/articles/2020/42764/how-to-select-the-best-media-monitoring-platform-for-your-marketing-and-pr-needs">How to Select the Best Media Monitoring Platform for Your Marketing and PR Needs.</a>” <strong><i>Marketing Profs</i></strong>, 21 Apr. 2020.</p> <p>Schwartzman, Eric. "<a href="https://www.toprankmarketing.com/newsroom/10-b2b-influencer-marketing-tips/">10 Top B2B Influencer Marketing Tips For PR and Marketing Professionals</a>." <em><strong>Top Rank Marketing Blog</strong></em>, 20 Apr. 2020. www.toprankmarketing.com/newsroom/10-b2b-influencer-marketing-tips/.</p> <p>Schwartzman, Eric. “<a href="https://muckrack.com/blog/2020/05/04/covid-19-communication-litmus-test">Should Your Organization Send out Communication about COVID-19?</a>”<strong> <i>Muck Rack Blog</i></strong>, 4 May 2020.</p> <p>Schwartzman, Eric. “<a href="https://blog.businesswire.com/what-exactly-do-you-do-explain-your-role-in-pr-and-digital-marketing-with-this-handy-cheat-sheet">‘What Exactly Do You Do?’ Explain Your Role in PR and Digital Marketing With This Handy Cheat Sheet.</a>” <strong><i>Businesswire Blog</i></strong>, 15 Dec. 2020.</p> <p>Schwartzman, Eric. “<a href="https://spinsucks.com/entrepreneur/growth-stage-pr/">The Future of Communications Is Growth Stage PR</a>.” <strong><i>Spin Sucks</i></strong>, 12 Feb. 2020.</p> <p>Schwartzman, Eric. “<a href="https://www.prdaily.com/6-Considerations-When-Choosing-a-Media-Monitoring-Platform/">6 Considerations When Choosing a Media Monitoring Platform</a>.” <strong><i>PR Daily</i></strong>, 3 Apr. 2020.</p> <p>Schwartzman, Eric. “<a href="https://www.convinceandconvert.com/social-media-marketing/best-media-monitoring-solution/">How to Select the Best Media Monitoring Solution for Your Company</a>.” <em><strong>Convince & Convert</strong></em>, 18 Mar. 2020</p> <p>Schwartzman, Eric. “<a href="https://www.convinceandconvert.com/social-media-strategy/how-to-integrate-social-media-into-your-website-with-a-homeland-embassy-strategy/">How to Integrate Social Media into Your Website with a Homeland Embassy Strategy</a>.” <em><strong>Convince & Convert</strong></em>, 7 Jan. 2020</p> <p>Schwartzman, Eric. “<a href="https://marketingland.com/lies-and-bias-on-the-rise-in-marketing-and-public-relations-272882">Lies and Bias on the Rise in Marketing and Public Relations</a>.” <strong><i>MarketingLand</i></strong>, 17 Dec. 2019</p> <p>Schwartzman, Eric. “<a href="https://www.saleshacker.com/sales-enablement-tips-dreamforce-2019/">11 Data-Driven Sales Enablement Tips from Brand Leaders at Dreamforce 2019.</a>” <strong><i>SalesHacker</i></strong>, 3 Dec. 2019</p> <p>Schwartzman, Eric. “<a href="https://www.adweek.com/performance-marketing/leveraging-the-gig-economy-without-getting-burned/">How to Leverage the Gig Economy Without Getting Burned</a>.” <strong><i>Adweek</i></strong>, 14 Feb. 2017</p> <p>Schwartzman, Eric. “<a href="https://venturebeat.com/2015/07/15/reddit-threatens-to-become-arbiter-of-free-speech/">Reddit Threatens to Become Arbiter of Free Speech</a>.” <strong><i>Venture Beat</i></strong>, 15 July 2015</p> <p>Schwartzman, Eric. "<a href="https://www.adweek.com/performance-marketing/the-value-of-earned-vs-owned-social-media-strategies/">When the Storyteller Is More Important Than the Story.</a>" <strong><em>Adweek</em></strong>, May 13, 2015</p> <p>Schwartzman, Eric. “<a href="https://idbinvest.org/en/blog/social-media-latin-america-and-caribbean-private-sector">Social Media in Latin America and the Caribbean Private Sector</a>.” <strong><i>IDB Invest</i></strong>, 25 Mar. 2015</p> <p>Schwartzman, Eric. “<a href="https://venturebeat.com/2013/05/03/google-reader-netvibes-feedly/">Social Media Monitoring Smack down: Feedly vs. Netvibes</a>.” <strong><i>VentureBeat</i></strong></p> <p>Schwartzman, Eric. “<a href="https://prsay.prsa.org/2013/03/21/social-media-training-five-reasons-why-its-more-important-than-ever/">Social Media Training: Five Reasons Why It's More Important Than Ever</a>.” <strong><i>Public Relations Society of America</i></strong>, 21 Apr. 2013</p> <div> </div> <p>Schwartzman, Eric. “<a href="https://venturebeat.com/2013/05/03/google-reader-netvibes-feedly/">Social Media Monitoring Smack down: Feedly vs. Netvibes.</a>” <strong><i>VentureBeat</i></strong>, 3 May 2013</p> <div> </div> <p>Schwartzman, Eric. “<a href="https://www.ragan.com/is-your-social-media-policy-illegal/">Is Your Social Media Policy Illegal?</a>” <strong><i>Ragan Daily</i></strong>, 12 Oct. 2012</p> </div> </div> </div> <div id="pp-accord-y571dksz9tgb-13" class="pp-accordion-item"> <div class="pp-accordion-button" id="pp-accordion-y571dksz9tgb-tab-12" aria-selected="false" aria-controls="pp-accordion-y571dksz9tgb-panel-12" aria-expanded="false" role="tab" tabindex="0"> <span class="pp-accordion-button-label" itemprop="name description">Awards</span> <span class="pp-accordion-button-icon pp-accordion-open fa fa-plus pp-accordion-icon-right" aria-hidden="true"></span> <span class="pp-accordion-button-icon pp-accordion-close fa fa-minus pp-accordion-icon-right" aria-hidden="true"></span> </div> <div class="pp-accordion-content fl-clearfix" id="pp-accordion-y571dksz9tgb-panel-12" aria-labelledby="pp-accordion-y571dksz9tgb-tab-12" aria-hidden="true" role="tabpanel" aria-live="polite"> <div itemprop="text"><ul> <li>Best Podcast, On the Record ... Online, MarCom Awards 2007</li> <li>Platinum Award, Best Podcast, On the Record ... Online, PR News 2007</li> <li class="pv-accomplishment-entity__title t-14 t-bold">Award of Excellence, Best Podcast, On the Record ... Online, <span class="pv-accomplishment-entity__issuer">Society for New Communications Research 2006</span></li> <li>Bronze Anvil, Best Podcast, On the Record ... Online, Public Relations Society of America 2006</li> <li>Email Marketing Award, Marketing Sherpa, Best Podcast, On the Record ... Online, 2006</li> </ul> </div> </div> </div> <div id="pp-accord-y571dksz9tgb-14" class="pp-accordion-item"> <div class="pp-accordion-button" id="pp-accordion-y571dksz9tgb-tab-13" aria-selected="false" aria-controls="pp-accordion-y571dksz9tgb-panel-13" aria-expanded="false" role="tab" tabindex="0"> <span class="pp-accordion-button-label" itemprop="name description">Higher Education</span> <span class="pp-accordion-button-icon pp-accordion-open fa fa-plus pp-accordion-icon-right" aria-hidden="true"></span> <span class="pp-accordion-button-icon pp-accordion-close fa fa-minus pp-accordion-icon-right" aria-hidden="true"></span> </div> <div class="pp-accordion-content fl-clearfix" id="pp-accordion-y571dksz9tgb-panel-13" aria-labelledby="pp-accordion-y571dksz9tgb-tab-13" aria-hidden="true" role="tabpanel" aria-live="polite"> <div itemprop="text"><ul> <li>Bachelor of Arts, Cum Laude, San Francisco State University</li> <li>Semester Abroad, Overseas Programs, Tel Aviv University</li> <li>Sight & Sound Summer Program, New York University</li> </ul> </div> </div> </div> </div> </div> </div> <div class="fl-module fl-module-separator fl-node-cqn1b4ldr32s" data-node="cqn1b4ldr32s"> <div class="fl-module-content fl-node-content"> <div class="fl-separator"></div> </div> </div> <div class="fl-col-group fl-node-dina3b0ojp1m fl-col-group-nested" data-node="dina3b0ojp1m"> <div class="fl-col fl-node-36j47xinmtdp" data-node="36j47xinmtdp"> <div class="fl-col-content fl-node-content"><div class="fl-module fl-module-heading fl-node-3pjo95m6iyh0" data-node="3pjo95m6iyh0"> <div class="fl-module-content fl-node-content"> <h2 class="fl-heading"> <span class="fl-heading-text">Get Quality Backlinks</span> </h2> </div> </div> <div class="fl-module fl-module-rich-text fl-node-sk8el3hzwagv" data-node="sk8el3hzwagv"> <div class="fl-module-content fl-node-content"> <div class="fl-rich-text"> <p><span style="font-family: system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, 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itemprop="mainEntityOfPage" itemtype="https://schema.org/WebPage" itemid="https://www.ericschwartzman.com/3-ways-to-social-media-market-as-travel-business-returns/" content="3 Ways to Use Digital Media to Market Travel" /><meta itemprop="datePublished" content="2011-04-28" /><meta itemprop="dateModified" content="2024-07-01" /><div itemprop="publisher" itemscope itemtype="https://schema.org/Organization"><meta itemprop="name" content="Eric Schwartzman"></div><div itemscope itemprop="author" itemtype="https://schema.org/Person"><meta itemprop="url" content="https://www.ericschwartzman.com/author/eschwartzman/" /><meta itemprop="name" content="Eric Schwartzman" /></div><div itemscope itemprop="image" itemtype="https://schema.org/ImageObject"><meta itemprop="url" content="https://www.ericschwartzman.com/wp-content/uploads/2011/04/beach.jpg" /><meta itemprop="width" content="500" /><meta itemprop="height" content="332" /></div><div itemprop="interactionStatistic" itemscope itemtype="https://schema.org/InteractionCounter"><meta itemprop="interactionType" content="https://schema.org/CommentAction" /><meta itemprop="userInteractionCount" content="0" /></div> <div class="fl-post-carousel-image"> <div class="fl-photo fl-photo-crop-landscape fl-photo-align-center" itemscope itemtype="https://schema.org/ImageObject"> <div class="fl-photo-content fl-photo-img-jpg"> <a href="https://www.ericschwartzman.com/3-ways-to-social-media-market-as-travel-business-returns/" target="_self" itemprop="url"> <img decoding="async" class="fl-photo-img wp-image-6770 size-medium" src="https://www.ericschwartzman.com/wp-content/uploads/bb-plugin/cache/beach-300x199-landscape-839182c01eb4b83ed840fd87fff78aac-.jpg" alt="beach" itemprop="image" loading="false" height="199" width="300" title="beach" /> </a> </div> </div> </div> <div class="fl-post-carousel-text"> <h2 class="fl-post-carousel-title" itemprop="headline"> <a href="https://www.ericschwartzman.com/3-ways-to-social-media-market-as-travel-business-returns/" title="3 Ways to Use Digital Media to Market Travel">3 Ways to Use Digital Media to Market Travel</a> </h2> <div class="fl-post-carousel-content"> <p>Companies like Intel, Dell and Whole Foods have been bullish on providing their employees with digital marketing training programs. In travel, that hasn’t been the case. Over the last few years, the recession put travel marketers through the ringer. But now, as we emerge from the bottom, social media marketing is more important than ever…</p> <a class="fl-post-carousel-more" href="https://www.ericschwartzman.com/3-ways-to-social-media-market-as-travel-business-returns/" title="3 Ways to Use Digital Media to Market Travel">Read More</a> </div> </div> </div> <div class="fl-post-carousel-post post-7614 post type-post status-publish format-standard has-post-thumbnail hentry category-otr" itemscope itemtype="https://schema.org/BlogPosting"> <meta itemscope itemprop="mainEntityOfPage" itemtype="https://schema.org/WebPage" itemid="https://www.ericschwartzman.com/strategic-public-affairs-at-us-pacific-command/" content="Digital Strategic Communications for Public Affairs at US Pacific Command" /><meta itemprop="datePublished" content="2010-08-02" /><meta itemprop="dateModified" content="2023-10-20" /><div itemprop="publisher" itemscope itemtype="https://schema.org/Organization"><meta itemprop="name" content="Eric Schwartzman"></div><div itemscope itemprop="author" itemtype="https://schema.org/Person"><meta itemprop="url" content="https://www.ericschwartzman.com/author/eschwartzman/" /><meta itemprop="name" content="Eric Schwartzman" /></div><div itemscope itemprop="image" itemtype="https://schema.org/ImageObject"><meta itemprop="url" content="https://www.ericschwartzman.com/wp-content/uploads/2010/08/4847061594_f2177895f5_c.jpg" /><meta itemprop="width" content="800" /><meta itemprop="height" content="513" /></div><div itemprop="interactionStatistic" itemscope itemtype="https://schema.org/InteractionCounter"><meta itemprop="interactionType" content="https://schema.org/CommentAction" /><meta itemprop="userInteractionCount" content="0" /></div> <div class="fl-post-carousel-image"> <div class="fl-photo fl-photo-crop-landscape fl-photo-align-center" itemscope itemtype="https://schema.org/ImageObject"> <div class="fl-photo-content fl-photo-img-jpg"> <a href="https://www.ericschwartzman.com/strategic-public-affairs-at-us-pacific-command/" target="_self" itemprop="url"> <img decoding="async" class="fl-photo-img wp-image-8143 size-medium" src="https://www.ericschwartzman.com/wp-content/uploads/bb-plugin/cache/4847061594_f2177895f5_c-300x192-landscape-dba42124f36e31403ee90d29448b57b1-.jpg" alt="4847061594_f2177895f5_c" itemprop="image" loading="false" height="192" width="300" title="4847061594_f2177895f5_c" /> </a> </div> </div> </div> <div class="fl-post-carousel-text"> <h2 class="fl-post-carousel-title" itemprop="headline"> <a href="https://www.ericschwartzman.com/strategic-public-affairs-at-us-pacific-command/" title="Digital Strategic Communications for Public Affairs at US Pacific Command">Digital Strategic Communications for Public Affairs at US Pacific Command</a> </h2> <div class="fl-post-carousel-content"> <p>At the end of my digital media public affairs workshop at US Pacific Command, I sat down with US Army Lieutenant Colonel Daniel King, the command’s deputy director of public affairs, to discuss the major threats facing the US and its allies in the Pacific and what it means for the strategic public relations management…</p> <a class="fl-post-carousel-more" href="https://www.ericschwartzman.com/strategic-public-affairs-at-us-pacific-command/" title="Digital Strategic Communications for Public Affairs at US Pacific Command">Read More</a> </div> </div> </div> <div class="fl-post-carousel-post post-7667 post type-post status-publish format-standard has-post-thumbnail hentry category-otr" itemscope itemtype="https://schema.org/BlogPosting"> <meta itemscope itemprop="mainEntityOfPage" itemtype="https://schema.org/WebPage" itemid="https://www.ericschwartzman.com/social-media-training-the-us-armed-forces-public-affairs-staff-at-dinfos/" content="Digital Public Affairs Training at the US Defense Information School" /><meta itemprop="datePublished" content="2009-10-15" /><meta itemprop="dateModified" content="2023-10-17" /><div itemprop="publisher" itemscope itemtype="https://schema.org/Organization"><meta itemprop="name" content="Eric Schwartzman"></div><div itemscope itemprop="author" itemtype="https://schema.org/Person"><meta itemprop="url" content="https://www.ericschwartzman.com/author/eschwartzman/" /><meta itemprop="name" content="Eric Schwartzman" /></div><div itemscope itemprop="image" itemtype="https://schema.org/ImageObject"><meta itemprop="url" content="https://www.ericschwartzman.com/wp-content/uploads/2009/10/200122-F-FH328-0058C.jpeg" /><meta itemprop="width" content="2522" /><meta itemprop="height" content="1682" /></div><div itemprop="interactionStatistic" itemscope itemtype="https://schema.org/InteractionCounter"><meta itemprop="interactionType" content="https://schema.org/CommentAction" /><meta itemprop="userInteractionCount" content="0" /></div> <div class="fl-post-carousel-image"> <div class="fl-photo fl-photo-crop-landscape fl-photo-align-center" itemscope itemtype="https://schema.org/ImageObject"> <div class="fl-photo-content fl-photo-img-jpeg"> <a href="https://www.ericschwartzman.com/social-media-training-the-us-armed-forces-public-affairs-staff-at-dinfos/" target="_self" itemprop="url"> <img decoding="async" class="fl-photo-img wp-image-8322 size-medium" src="https://www.ericschwartzman.com/wp-content/uploads/bb-plugin/cache/200122-F-FH328-0058C-300x200-landscape-d73b8a38dace68933700472f9911587e-.jpeg" alt="Tech. Sgt. Carla Villarreal, a 126th Wisconsin Air National Guard In-Flight Refueling Specialist, operates a boom in an aircraft on Joint Base Pearl Harbor-Hickam, Hawaii, Jan. 23, 2020. Villarreal’s main job is an In-Flight Refueling Specialist, in which she refuels aircraft during crucial missions. (U.S. Air Force photo by Airman 1st Class Erin Baxter)" itemprop="image" loading="false" height="200" width="300" title="Spouses in arms" /> </a> </div> </div> </div> <div class="fl-post-carousel-text"> <h2 class="fl-post-carousel-title" itemprop="headline"> <a href="https://www.ericschwartzman.com/social-media-training-the-us-armed-forces-public-affairs-staff-at-dinfos/" title="Digital Public Affairs Training at the US Defense Information School">Digital Public Affairs Training at the US Defense Information School</a> </h2> <div class="fl-post-carousel-content"> <p>US Army Public Affairs Staff Sgt. Joshua Salmons coordinates internet-based capabilities training at the Defense Information School (DINFOS) on getting the United States Army public affairs staff up to speed on social media, speaking truth to power, and advocating decentralized communications in a command and control organization.   I’m returning as the Official Podcaster of…</p> <a class="fl-post-carousel-more" href="https://www.ericschwartzman.com/social-media-training-the-us-armed-forces-public-affairs-staff-at-dinfos/" title="Digital Public Affairs Training at the US Defense Information School">Read More</a> </div> </div> </div> <div class="fl-post-carousel-post post-7734 post type-post status-publish format-standard has-post-thumbnail hentry category-otr" itemscope itemtype="https://schema.org/BlogPosting"> <meta itemscope itemprop="mainEntityOfPage" itemtype="https://schema.org/WebPage" itemid="https://www.ericschwartzman.com/on-the-record-online-with-world-bank-senior-advisor-of-external-relations-edith-wilson/" content="The Digital Transformation of the World Bank with Edith Wilson" /><meta itemprop="datePublished" content="2007-11-12" /><meta itemprop="dateModified" content="2020-02-10" /><div itemprop="publisher" itemscope itemtype="https://schema.org/Organization"><meta itemprop="name" content="Eric Schwartzman"></div><div itemscope itemprop="author" itemtype="https://schema.org/Person"><meta itemprop="url" content="https://www.ericschwartzman.com/author/eschwartzman/" /><meta itemprop="name" content="Eric Schwartzman" /></div><div itemscope itemprop="image" itemtype="https://schema.org/ImageObject"><meta itemprop="url" content="https://www.ericschwartzman.com/wp-content/uploads/2007/11/5551120345_2d5aca3a93_c.jpg" /><meta itemprop="width" content="799" /><meta itemprop="height" content="532" /></div><div itemprop="interactionStatistic" itemscope itemtype="https://schema.org/InteractionCounter"><meta itemprop="interactionType" content="https://schema.org/CommentAction" /><meta itemprop="userInteractionCount" content="0" /></div> <div class="fl-post-carousel-image"> <div class="fl-photo fl-photo-crop-landscape fl-photo-align-center" itemscope itemtype="https://schema.org/ImageObject"> <div class="fl-photo-content fl-photo-img-jpg"> <a href="https://www.ericschwartzman.com/on-the-record-online-with-world-bank-senior-advisor-of-external-relations-edith-wilson/" target="_self" itemprop="url"> <img decoding="async" class="fl-photo-img wp-image-8586 size-medium" src="https://www.ericschwartzman.com/wp-content/uploads/bb-plugin/cache/5551120345_2d5aca3a93_c-300x200-landscape-b81256fdbac7666428c93a760003bf2d-.jpg" alt="U.S. Secretary of State Hillary Rodham Clinton delivers remarks on World Water Day in the World Bank Atrium in Washington, D.C." itemprop="image" loading="false" height="200" width="300" title="5551120345_2d5aca3a93_c" /> </a> </div> </div> </div> <div class="fl-post-carousel-text"> <h2 class="fl-post-carousel-title" itemprop="headline"> <a href="https://www.ericschwartzman.com/on-the-record-online-with-world-bank-senior-advisor-of-external-relations-edith-wilson/" title="The Digital Transformation of the World Bank with Edith Wilson">The Digital Transformation of the World Bank with Edith Wilson</a> </h2> <div class="fl-post-carousel-content"> <p>In this exclusive podcast recorded at the Public Relations Society of America International Conference in Philadelphia, Edith Wilson discusses digital transformation and social media compliance at the World Bank.   Edith Wilson is Senior Advisor on Corporate Communications in the External Relations office of the World Bank. She assists the Director on special projects and…</p> <a class="fl-post-carousel-more" href="https://www.ericschwartzman.com/on-the-record-online-with-world-bank-senior-advisor-of-external-relations-edith-wilson/" title="The Digital Transformation of the World Bank with Edith Wilson">Read More</a> </div> </div> </div> <div class="fl-post-carousel-post post-411 post type-post status-publish format-standard has-post-thumbnail hentry category-earned-media" itemscope itemtype="https://schema.org/BlogPosting"> <meta itemscope itemprop="mainEntityOfPage" itemtype="https://schema.org/WebPage" itemid="https://www.ericschwartzman.com/prsa-on-the-future-of-the-press-release/" content="Future of Press Releases in Digital Age" /><meta itemprop="datePublished" content="2007-01-21" /><meta itemprop="dateModified" content="2023-09-16" /><div itemprop="publisher" itemscope itemtype="https://schema.org/Organization"><meta itemprop="name" content="Eric Schwartzman"></div><div itemscope itemprop="author" itemtype="https://schema.org/Person"><meta itemprop="url" content="https://www.ericschwartzman.com/author/eschwartzman/" /><meta itemprop="name" content="Eric Schwartzman" /></div><div itemscope itemprop="image" itemtype="https://schema.org/ImageObject"><meta itemprop="url" content="https://www.ericschwartzman.com/wp-content/uploads/2007/01/Screen-Shot-2020-06-10-at-3.36.08-PM.png" /><meta itemprop="width" content="766" /><meta itemprop="height" content="536" /></div><div itemprop="interactionStatistic" itemscope itemtype="https://schema.org/InteractionCounter"><meta itemprop="interactionType" content="https://schema.org/CommentAction" /><meta itemprop="userInteractionCount" content="0" /></div> <div class="fl-post-carousel-image"> <div class="fl-photo fl-photo-crop-landscape fl-photo-align-center" itemscope itemtype="https://schema.org/ImageObject"> <div class="fl-photo-content fl-photo-img-png"> <a href="https://www.ericschwartzman.com/prsa-on-the-future-of-the-press-release/" target="_self" itemprop="url"> <img decoding="async" class="fl-photo-img wp-image-18782 size-medium" src="https://www.ericschwartzman.com/wp-content/uploads/bb-plugin/cache/Screen-Shot-2020-06-10-at-3.36.08-PM-300x210-landscape-e4d5ab4aa7e4d6c400ffb2d08ddaa65b-.png" alt="social media press release template" itemprop="image" loading="false" height="210" width="300" title="Screen Shot 2020-06-10 at 3.36.08 PM" /> </a> </div> </div> </div> <div class="fl-post-carousel-text"> <h2 class="fl-post-carousel-title" itemprop="headline"> <a href="https://www.ericschwartzman.com/prsa-on-the-future-of-the-press-release/" title="Future of Press Releases in Digital Age">Future of Press Releases in Digital Age</a> </h2> <div class="fl-post-carousel-content"> <p>I have been asked to moderate a Public Relations Society of America Webinar on The Future of the Press Release. So, I’m reaching out to the Social Media Club and the Society for New Communications Research to weigh in on the issues that matter most to PR firms. Whether or not you’re planning on attending,…</p> <a class="fl-post-carousel-more" href="https://www.ericschwartzman.com/prsa-on-the-future-of-the-press-release/" title="Future of Press Releases in Digital Age">Read More</a> </div> </div> </div> <div class="fl-post-carousel-post post-7758 post type-post status-publish format-standard has-post-thumbnail hentry category-otr" itemscope itemtype="https://schema.org/BlogPosting"> <meta itemscope itemprop="mainEntityOfPage" itemtype="https://schema.org/WebPage" itemid="https://www.ericschwartzman.com/on-the-record-online-with-billboard-chart-director-geoff-mayfield-2/" content="Pioneering a Digital Music Chart for Billboard Magazine" /><meta itemprop="datePublished" content="2007-01-05" /><meta itemprop="dateModified" content="2023-09-16" /><div itemprop="publisher" itemscope itemtype="https://schema.org/Organization"><meta itemprop="name" content="Eric Schwartzman"></div><div itemscope itemprop="author" itemtype="https://schema.org/Person"><meta itemprop="url" content="https://www.ericschwartzman.com/author/eschwartzman/" /><meta itemprop="name" content="Eric Schwartzman" /></div><div itemscope itemprop="image" itemtype="https://schema.org/ImageObject"><meta itemprop="url" content="https://www.ericschwartzman.com/wp-content/uploads/2007/01/7686969212_55ca326517_h.jpg" /><meta itemprop="width" content="1482" /><meta itemprop="height" content="954" /></div><div itemprop="interactionStatistic" itemscope itemtype="https://schema.org/InteractionCounter"><meta itemprop="interactionType" content="https://schema.org/CommentAction" /><meta itemprop="userInteractionCount" content="0" /></div> <div class="fl-post-carousel-image"> <div class="fl-photo fl-photo-crop-landscape fl-photo-align-center" itemscope itemtype="https://schema.org/ImageObject"> <div class="fl-photo-content fl-photo-img-jpg"> <a href="https://www.ericschwartzman.com/on-the-record-online-with-billboard-chart-director-geoff-mayfield-2/" target="_self" itemprop="url"> <img decoding="async" class="fl-photo-img wp-image-8687 size-medium" src="https://www.ericschwartzman.com/wp-content/uploads/bb-plugin/cache/7686969212_55ca326517_h-300x193-landscape-06efc100ba4f5f90766691097a439610-.jpg" alt="Eric Schwartzman awarding the Silicon CD to Britney Spears for most played artist on the net, with Ann Greenberg of Gracenote." itemprop="image" loading="false" height="193" width="300" title="7686969212_55ca326517_h" /> </a> </div> </div> </div> <div class="fl-post-carousel-text"> <h2 class="fl-post-carousel-title" itemprop="headline"> <a href="https://www.ericschwartzman.com/on-the-record-online-with-billboard-chart-director-geoff-mayfield-2/" title="Pioneering a Digital Music Chart for Billboard Magazine">Pioneering a Digital Music Chart for Billboard Magazine</a> </h2> <div class="fl-post-carousel-content"> <p>This is a cool interview with a music industry consultant, observer, and journalist Geoff Mayfield, talking about his role charting digital music plays when he was editor at Billboard, the legislative shortcomings of the DMCA and escalating ring-tone sales. Schwartzman & Associates was PR Agency of record for Gracenote (formerly CDDB). 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itemtype="https://schema.org/WebPage" itemid="https://www.ericschwartzman.com/on-the-record-online-pr-pros-guide-to-new-media-special-episode/" content="Digital PR Keynote for the PRSA Independant Practitioners Group" /><meta itemprop="datePublished" content="2006-03-15" /><meta itemprop="dateModified" content="2023-05-05" /><div itemprop="publisher" itemscope itemtype="https://schema.org/Organization"><meta itemprop="name" content="Eric Schwartzman"></div><div itemscope itemprop="author" itemtype="https://schema.org/Person"><meta itemprop="url" content="https://www.ericschwartzman.com/author/eschwartzman/" /><meta itemprop="name" content="Eric Schwartzman" /></div><div itemscope itemprop="image" itemtype="https://schema.org/ImageObject"><meta itemprop="url" content="https://www.ericschwartzman.com/wp-content/uploads/2006/03/41641098381_6d4a0e6e1b_o.jpg" /><meta itemprop="width" content="852" /><meta itemprop="height" content="640" /></div><div itemprop="interactionStatistic" itemscope itemtype="https://schema.org/InteractionCounter"><meta itemprop="interactionType" content="https://schema.org/CommentAction" /><meta itemprop="userInteractionCount" content="0" /></div> <div class="fl-post-grid-image"> <a href="https://www.ericschwartzman.com/on-the-record-online-pr-pros-guide-to-new-media-special-episode/" rel="bookmark" title="Digital PR Keynote for the PRSA Independant Practitioners Group"> <img loading="lazy" decoding="async" width="300" height="225" src="https://www.ericschwartzman.com/wp-content/uploads/2006/03/41641098381_6d4a0e6e1b_o-300x225.jpg" class="attachment-medium size-medium wp-post-image" alt="" srcset="https://www.ericschwartzman.com/wp-content/uploads/2006/03/41641098381_6d4a0e6e1b_o-300x225.jpg 300w, https://www.ericschwartzman.com/wp-content/uploads/2006/03/41641098381_6d4a0e6e1b_o-768x577.jpg 768w, https://www.ericschwartzman.com/wp-content/uploads/2006/03/41641098381_6d4a0e6e1b_o.jpg 852w" sizes="auto, (max-width: 300px) 100vw, 300px" /> </a> </div> <div class="fl-post-grid-text"> <h2 class="fl-post-grid-title" itemprop="headline"> <a href="https://www.ericschwartzman.com/on-the-record-online-pr-pros-guide-to-new-media-special-episode/" title="Digital PR Keynote for the PRSA Independant Practitioners Group">Digital PR Keynote for the PRSA Independant Practitioners Group</a> </h2> <div class="fl-post-grid-content"> <p>This is a recording of my talk on Digital PR at the Public Relations Society of America Independent Practitioners Group. This was pre-Facebook, pre-Twitter, and pre-Tik-Tok. I focused on blogs, podcasts, and other web-related technologies and how PR consultants can use them. SHOW NOTES: 00:57 – Eric Schwartzman talks about his experiences at the Grammy’s…</p> </div> </div> </div> </div> <div class="fl-post-column"> <div class="fl-post-grid-post fl-post-grid-image-above-title fl-post-columns-post fl-post-align-default post-7648 post type-post status-publish format-standard has-post-thumbnail hentry category-otr" itemscope itemtype="https://schema.org/BlogPosting"> <meta itemscope itemprop="mainEntityOfPage" itemtype="https://schema.org/WebPage" itemid="https://www.ericschwartzman.com/how-to-build-a-digital-strategy-with-edelman-digital-vice-president-for-interactive-solutions-gary-goldhammer/" content="Edelman and Hill & Knowlton PR Agency Vet Gary Goldhammer on Digital PR Strategy" /><meta itemprop="datePublished" content="2010-01-05" /><meta itemprop="dateModified" content="2023-10-01" /><div itemprop="publisher" itemscope itemtype="https://schema.org/Organization"><meta itemprop="name" content="Eric Schwartzman"></div><div itemscope itemprop="author" itemtype="https://schema.org/Person"><meta itemprop="url" content="https://www.ericschwartzman.com/author/eschwartzman/" /><meta itemprop="name" content="Eric Schwartzman" /></div><div itemscope itemprop="image" itemtype="https://schema.org/ImageObject"><meta itemprop="url" content="https://www.ericschwartzman.com/wp-content/uploads/2010/01/jeshoots-com-fzOITuS1DIQ-unsplash.jpg" /><meta itemprop="width" content="5600" /><meta itemprop="height" content="3733" /></div><div itemprop="interactionStatistic" itemscope itemtype="https://schema.org/InteractionCounter"><meta itemprop="interactionType" content="https://schema.org/CommentAction" /><meta itemprop="userInteractionCount" content="0" /></div> <div class="fl-post-grid-image"> <a href="https://www.ericschwartzman.com/how-to-build-a-digital-strategy-with-edelman-digital-vice-president-for-interactive-solutions-gary-goldhammer/" rel="bookmark" title="Edelman and Hill & Knowlton PR Agency Vet Gary Goldhammer on Digital PR Strategy"> <img loading="lazy" decoding="async" width="300" height="200" src="https://www.ericschwartzman.com/wp-content/uploads/2010/01/jeshoots-com-fzOITuS1DIQ-unsplash-300x200.jpg" class="attachment-medium size-medium wp-post-image" alt="" srcset="https://www.ericschwartzman.com/wp-content/uploads/2010/01/jeshoots-com-fzOITuS1DIQ-unsplash-300x200.jpg 300w, https://www.ericschwartzman.com/wp-content/uploads/2010/01/jeshoots-com-fzOITuS1DIQ-unsplash-768x512.jpg 768w, https://www.ericschwartzman.com/wp-content/uploads/2010/01/jeshoots-com-fzOITuS1DIQ-unsplash-1024x683.jpg 1024w" sizes="auto, (max-width: 300px) 100vw, 300px" /> </a> </div> <div class="fl-post-grid-text"> <h2 class="fl-post-grid-title" itemprop="headline"> <a href="https://www.ericschwartzman.com/how-to-build-a-digital-strategy-with-edelman-digital-vice-president-for-interactive-solutions-gary-goldhammer/" title="Edelman and Hill & Knowlton PR Agency Vet Gary Goldhammer on Digital PR Strategy">Edelman and Hill & Knowlton PR Agency Vet Gary Goldhammer on Digital PR Strategy</a> </h2> <div class="fl-post-grid-content"> <p>Aligning PR agency strategy with boardroom objectives, unique risks around promoting public companies, and engaging in controversial conversations with Gary Goldhammer, vice president at Digital PR firm Edelman Digital, at the Public Relations Society of America International Conference in San Diego. Gary has been blogging for five years about the convergence of journalism, reputation,…</p> </div> </div> </div> </div> <div class="fl-post-column"> <div class="fl-post-grid-post fl-post-grid-image-above-title fl-post-columns-post fl-post-align-default post-9941 post type-post status-publish format-standard has-post-thumbnail hentry category-prtw" itemscope itemtype="https://schema.org/BlogPosting"> <meta itemscope itemprop="mainEntityOfPage" itemtype="https://schema.org/WebPage" itemid="https://www.ericschwartzman.com/get-press-coverage-sarah-evans/" content="How to Get Press Coverage with Digital PR Consultant Sarah Evans" /><meta itemprop="datePublished" content="2020-04-29" /><meta itemprop="dateModified" content="2023-10-19" /><div itemprop="publisher" itemscope itemtype="https://schema.org/Organization"><meta itemprop="name" content="Eric Schwartzman"></div><div itemscope itemprop="author" itemtype="https://schema.org/Person"><meta itemprop="url" content="https://www.ericschwartzman.com/author/eschwartzman/" /><meta itemprop="name" content="Eric Schwartzman" /></div><div itemscope itemprop="image" itemtype="https://schema.org/ImageObject"><meta itemprop="url" content="https://www.ericschwartzman.com/wp-content/uploads/2020/04/PRTW-sarah.png" /><meta itemprop="width" content="2134" /><meta itemprop="height" content="1067" /></div><div itemprop="interactionStatistic" itemscope itemtype="https://schema.org/InteractionCounter"><meta itemprop="interactionType" content="https://schema.org/CommentAction" /><meta itemprop="userInteractionCount" content="0" /></div> <div class="fl-post-grid-image"> <a href="https://www.ericschwartzman.com/get-press-coverage-sarah-evans/" rel="bookmark" title="How to Get Press Coverage with Digital PR Consultant Sarah Evans"> <img loading="lazy" decoding="async" width="300" height="150" src="https://www.ericschwartzman.com/wp-content/uploads/2020/04/PRTW-sarah-300x150.png" class="attachment-medium size-medium wp-post-image" alt="" srcset="https://www.ericschwartzman.com/wp-content/uploads/2020/04/PRTW-sarah-300x150.png 300w, https://www.ericschwartzman.com/wp-content/uploads/2020/04/PRTW-sarah-1024x512.png 1024w, https://www.ericschwartzman.com/wp-content/uploads/2020/04/PRTW-sarah-768x384.png 768w, https://www.ericschwartzman.com/wp-content/uploads/2020/04/PRTW-sarah-1536x768.png 1536w, https://www.ericschwartzman.com/wp-content/uploads/2020/04/PRTW-sarah-2048x1024.png 2048w" sizes="auto, (max-width: 300px) 100vw, 300px" /> </a> </div> <div class="fl-post-grid-text"> <h2 class="fl-post-grid-title" itemprop="headline"> <a href="https://www.ericschwartzman.com/get-press-coverage-sarah-evans/" title="How to Get Press Coverage with Digital PR Consultant Sarah Evans">How to Get Press Coverage with Digital PR Consultant Sarah Evans</a> </h2> <div class="fl-post-grid-content"> <p>Tactics for getting press coverage with digital PR are as broad and varied as the public relations agencies and clients that pursue them. The news media is influential, so everybody wants to get press. But a skilled digital PR consultant like Sarah knows how to get it. In this post, I’m going to share the digital PR…</p> </div> </div> </div> </div> <div class="fl-post-column"> <div class="fl-post-grid-post fl-post-grid-image-above-title fl-post-columns-post fl-post-align-default post-7630 post type-post status-publish format-standard has-post-thumbnail hentry category-otr" itemscope itemtype="https://schema.org/BlogPosting"> <meta itemscope itemprop="mainEntityOfPage" itemtype="https://schema.org/WebPage" itemid="https://www.ericschwartzman.com/how-to-dominate-the-information-spectrum/" content="How to Dominate Your Public Image in the Digital PR Spectrum" /><meta itemprop="datePublished" content="2010-03-24" /><meta itemprop="dateModified" content="2023-09-12" /><div itemprop="publisher" itemscope itemtype="https://schema.org/Organization"><meta itemprop="name" content="Eric Schwartzman"></div><div itemscope itemprop="author" itemtype="https://schema.org/Person"><meta itemprop="url" content="https://www.ericschwartzman.com/author/eschwartzman/" /><meta itemprop="name" content="Eric Schwartzman" /></div><div itemscope itemprop="image" itemtype="https://schema.org/ImageObject"><meta itemprop="url" content="https://www.ericschwartzman.com/wp-content/uploads/2010/03/science-in-hd-oh40PfFL520-unsplash.jpg" /><meta itemprop="width" content="4256" /><meta itemprop="height" content="2832" /></div><div itemprop="interactionStatistic" itemscope itemtype="https://schema.org/InteractionCounter"><meta itemprop="interactionType" content="https://schema.org/CommentAction" /><meta itemprop="userInteractionCount" content="0" /></div> <div class="fl-post-grid-image"> <a href="https://www.ericschwartzman.com/how-to-dominate-the-information-spectrum/" rel="bookmark" title="How to Dominate Your Public Image in the Digital PR Spectrum"> <img loading="lazy" decoding="async" width="300" height="200" src="https://www.ericschwartzman.com/wp-content/uploads/2010/03/science-in-hd-oh40PfFL520-unsplash-300x200.jpg" class="attachment-medium size-medium wp-post-image" alt="" srcset="https://www.ericschwartzman.com/wp-content/uploads/2010/03/science-in-hd-oh40PfFL520-unsplash-300x200.jpg 300w, https://www.ericschwartzman.com/wp-content/uploads/2010/03/science-in-hd-oh40PfFL520-unsplash-768x511.jpg 768w, https://www.ericschwartzman.com/wp-content/uploads/2010/03/science-in-hd-oh40PfFL520-unsplash-1024x681.jpg 1024w" sizes="auto, (max-width: 300px) 100vw, 300px" /> </a> </div> <div class="fl-post-grid-text"> <h2 class="fl-post-grid-title" itemprop="headline"> <a href="https://www.ericschwartzman.com/how-to-dominate-the-information-spectrum/" title="How to Dominate Your Public Image in the Digital PR Spectrum">How to Dominate Your Public Image in the Digital PR Spectrum</a> </h2> <div class="fl-post-grid-content"> <p>In the battle to get found online, organizations are using social media to wage information warfare to win the trust and confidence of their constituents. Former DoD analyst Mark Drapeau, Ph.D, who is currently an online public diplomacy director at Microsoft, explains how to dominate your information spectrum with lethal generosity. This is a recording…</p> </div> </div> </div> </div> <div class="fl-post-column"> <div class="fl-post-grid-post fl-post-grid-image-above-title fl-post-columns-post fl-post-align-default post-10032 post type-post status-publish format-standard has-post-thumbnail hentry category-prtw" itemscope itemtype="https://schema.org/BlogPosting"> <meta itemscope itemprop="mainEntityOfPage" itemtype="https://schema.org/WebPage" itemid="https://www.ericschwartzman.com/digital-marketing-tools-martin-waxman/" content="Tech Tools fora Digital PR Consultant with Linkedin Learning’s Martin Waxman" /><meta itemprop="datePublished" content="2020-05-06" /><meta itemprop="dateModified" content="2023-10-24" /><div itemprop="publisher" itemscope itemtype="https://schema.org/Organization"><meta itemprop="name" content="Eric Schwartzman"></div><div itemscope itemprop="author" itemtype="https://schema.org/Person"><meta itemprop="url" content="https://www.ericschwartzman.com/author/eschwartzman/" /><meta itemprop="name" content="Eric Schwartzman" /></div><div itemscope itemprop="image" itemtype="https://schema.org/ImageObject"><meta itemprop="url" content="https://www.ericschwartzman.com/wp-content/uploads/2020/05/PRTW-mw.png" /><meta itemprop="width" content="1000" /><meta itemprop="height" content="500" /></div><div itemprop="interactionStatistic" itemscope itemtype="https://schema.org/InteractionCounter"><meta itemprop="interactionType" content="https://schema.org/CommentAction" /><meta itemprop="userInteractionCount" content="0" /></div> <div class="fl-post-grid-image"> <a href="https://www.ericschwartzman.com/digital-marketing-tools-martin-waxman/" rel="bookmark" title="Tech Tools fora Digital PR Consultant with Linkedin Learning’s Martin Waxman"> <img loading="lazy" decoding="async" width="300" height="150" src="https://www.ericschwartzman.com/wp-content/uploads/2020/05/PRTW-mw-300x150.png" class="attachment-medium size-medium wp-post-image" alt="" srcset="https://www.ericschwartzman.com/wp-content/uploads/2020/05/PRTW-mw-300x150.png 300w, https://www.ericschwartzman.com/wp-content/uploads/2020/05/PRTW-mw-768x384.png 768w, https://www.ericschwartzman.com/wp-content/uploads/2020/05/PRTW-mw.png 1000w" sizes="auto, (max-width: 300px) 100vw, 300px" /> </a> </div> <div class="fl-post-grid-text"> <h2 class="fl-post-grid-title" itemprop="headline"> <a href="https://www.ericschwartzman.com/digital-marketing-tools-martin-waxman/" title="Tech Tools fora Digital PR Consultant with Linkedin Learning’s Martin Waxman">Tech Tools fora Digital PR Consultant with Linkedin Learning’s Martin Waxman</a> </h2> <div class="fl-post-grid-content"> <p>If you’re a digital PR consultant looking to keep abreast of the latest tools, this discussion with Linkedin Learning instructor Martin Waxman on the Earned Media Podcast. We started with a passage from Arundhati Roy’s essay, which appeared in the Financial Times and talked about the opportunity to make intentional decisions about what practices to…</p> </div> </div> </div> </div> <div class="fl-post-column"> <div class="fl-post-grid-post fl-post-grid-image-above-title fl-post-columns-post fl-post-align-default post-501 post type-post status-publish format-standard has-post-thumbnail hentry category-owned-media tag-customer-journeys" itemscope itemtype="https://schema.org/BlogPosting"> <meta itemscope itemprop="mainEntityOfPage" itemtype="https://schema.org/WebPage" itemid="https://www.ericschwartzman.com/digital-marketing-proximity/" content="3 Ways Digital Proximity Impacts Content, Conversions and Commerce" /><meta itemprop="datePublished" content="2020-06-11" /><meta itemprop="dateModified" content="2023-10-17" /><div itemprop="publisher" itemscope itemtype="https://schema.org/Organization"><meta itemprop="name" content="Eric Schwartzman"></div><div itemscope itemprop="author" itemtype="https://schema.org/Person"><meta itemprop="url" content="https://www.ericschwartzman.com/author/eschwartzman/" /><meta itemprop="name" content="Eric Schwartzman" /></div><div itemscope itemprop="image" itemtype="https://schema.org/ImageObject"><meta itemprop="url" content="https://www.ericschwartzman.com/wp-content/uploads/2009/03/owned-shared-media-strategy.png" /><meta itemprop="width" content="895" /><meta itemprop="height" content="909" /></div><div itemprop="interactionStatistic" itemscope itemtype="https://schema.org/InteractionCounter"><meta itemprop="interactionType" content="https://schema.org/CommentAction" /><meta itemprop="userInteractionCount" content="0" /></div> <div class="fl-post-grid-image"> <a href="https://www.ericschwartzman.com/digital-marketing-proximity/" rel="bookmark" title="3 Ways Digital Proximity Impacts Content, Conversions and Commerce"> <img loading="lazy" decoding="async" width="295" height="300" src="https://www.ericschwartzman.com/wp-content/uploads/2009/03/owned-shared-media-strategy-295x300.png" class="attachment-medium size-medium wp-post-image" alt="shared and owned media strategy" srcset="https://www.ericschwartzman.com/wp-content/uploads/2009/03/owned-shared-media-strategy-295x300.png 295w, https://www.ericschwartzman.com/wp-content/uploads/2009/03/owned-shared-media-strategy-768x780.png 768w, https://www.ericschwartzman.com/wp-content/uploads/2009/03/owned-shared-media-strategy.png 895w" sizes="auto, (max-width: 295px) 100vw, 295px" /> </a> </div> <div class="fl-post-grid-text"> <h2 class="fl-post-grid-title" itemprop="headline"> <a href="https://www.ericschwartzman.com/digital-marketing-proximity/" title="3 Ways Digital Proximity Impacts Content, Conversions and Commerce">3 Ways Digital Proximity Impacts Content, Conversions and Commerce</a> </h2> <div class="fl-post-grid-content"> <p>When I created the Behind the Curtain podcast for the LA Opera, the goal was to sell tickets to younger audiences. And you can’t sell tickets on iTunes. So, if you’re thinking about how to create episodic audio content marketing to leverage via owned media through shared media channels, let’s take a moment to focus…</p> </div> </div> </div> </div> <div class="fl-post-column"> <div class="fl-post-grid-post fl-post-grid-image-above-title fl-post-columns-post fl-post-align-default post-7698 post type-post status-publish format-standard has-post-thumbnail hentry category-otr" itemscope itemtype="https://schema.org/BlogPosting"> <meta itemscope itemprop="mainEntityOfPage" itemtype="https://schema.org/WebPage" itemid="https://www.ericschwartzman.com/on-the-record-online-with-bausch-lomb-director-of-corporate-communication-and-public-affairs-michael-mcdougall/" content="Public Relations Leader Michael McDougall at Bausch & Lomb on Digital PR Strategy" /><meta itemprop="datePublished" content="2009-01-02" /><meta itemprop="dateModified" content="2023-09-28" /><div itemprop="publisher" itemscope itemtype="https://schema.org/Organization"><meta itemprop="name" content="Eric Schwartzman"></div><div itemscope itemprop="author" itemtype="https://schema.org/Person"><meta itemprop="url" content="https://www.ericschwartzman.com/author/eschwartzman/" /><meta itemprop="name" content="Eric Schwartzman" /></div><div itemscope itemprop="image" itemtype="https://schema.org/ImageObject"><meta itemprop="url" content="https://www.ericschwartzman.com/wp-content/uploads/2009/01/8256150085_dec7ab5799_b.jpg" /><meta itemprop="width" content="1024" /><meta itemprop="height" content="975" /></div><div itemprop="interactionStatistic" itemscope itemtype="https://schema.org/InteractionCounter"><meta itemprop="interactionType" content="https://schema.org/CommentAction" /><meta itemprop="userInteractionCount" content="0" /></div> <div class="fl-post-grid-image"> <a href="https://www.ericschwartzman.com/on-the-record-online-with-bausch-lomb-director-of-corporate-communication-and-public-affairs-michael-mcdougall/" rel="bookmark" title="Public Relations Leader Michael McDougall at Bausch & Lomb on Digital PR Strategy"> <img loading="lazy" decoding="async" width="300" height="286" src="https://www.ericschwartzman.com/wp-content/uploads/2009/01/8256150085_dec7ab5799_b-300x286.jpg" class="attachment-medium size-medium wp-post-image" alt="" srcset="https://www.ericschwartzman.com/wp-content/uploads/2009/01/8256150085_dec7ab5799_b-300x286.jpg 300w, https://www.ericschwartzman.com/wp-content/uploads/2009/01/8256150085_dec7ab5799_b-768x731.jpg 768w, https://www.ericschwartzman.com/wp-content/uploads/2009/01/8256150085_dec7ab5799_b.jpg 1024w" sizes="auto, (max-width: 300px) 100vw, 300px" /> </a> </div> <div class="fl-post-grid-text"> <h2 class="fl-post-grid-title" itemprop="headline"> <a href="https://www.ericschwartzman.com/on-the-record-online-with-bausch-lomb-director-of-corporate-communication-and-public-affairs-michael-mcdougall/" title="Public Relations Leader Michael McDougall at Bausch & Lomb on Digital PR Strategy">Public Relations Leader Michael McDougall at Bausch & Lomb on Digital PR Strategy</a> </h2> <div class="fl-post-grid-content"> <p>This is an exclusive interview with the director of corporate communications & public affairs at Bausch & Lomb [NYSE:BOL], Michael McDougall, about PR strategy, the fall of the house of Kodak, digital public relations, the online video explosion, and social media marketing for B2B and consumer-focused public relations firms. Michael McDougall is a seasoned PR…</p> </div> </div> </div> </div> <div class="fl-post-column"> <div class="fl-post-grid-post fl-post-grid-image-above-title fl-post-columns-post fl-post-align-default post-7667 post type-post status-publish format-standard has-post-thumbnail hentry category-otr" itemscope itemtype="https://schema.org/BlogPosting"> <meta itemscope itemprop="mainEntityOfPage" itemtype="https://schema.org/WebPage" itemid="https://www.ericschwartzman.com/social-media-training-the-us-armed-forces-public-affairs-staff-at-dinfos/" content="Digital Public Affairs Training at the US Defense Information School" /><meta itemprop="datePublished" content="2009-10-15" /><meta itemprop="dateModified" content="2023-10-17" /><div itemprop="publisher" itemscope itemtype="https://schema.org/Organization"><meta itemprop="name" content="Eric Schwartzman"></div><div itemscope itemprop="author" itemtype="https://schema.org/Person"><meta itemprop="url" content="https://www.ericschwartzman.com/author/eschwartzman/" /><meta itemprop="name" content="Eric Schwartzman" /></div><div itemscope itemprop="image" itemtype="https://schema.org/ImageObject"><meta itemprop="url" content="https://www.ericschwartzman.com/wp-content/uploads/2009/10/200122-F-FH328-0058C.jpeg" /><meta itemprop="width" content="2522" /><meta itemprop="height" content="1682" /></div><div itemprop="interactionStatistic" itemscope itemtype="https://schema.org/InteractionCounter"><meta itemprop="interactionType" content="https://schema.org/CommentAction" /><meta itemprop="userInteractionCount" content="0" /></div> <div class="fl-post-grid-image"> <a href="https://www.ericschwartzman.com/social-media-training-the-us-armed-forces-public-affairs-staff-at-dinfos/" rel="bookmark" title="Digital Public Affairs Training at the US Defense Information School"> <img loading="lazy" decoding="async" width="300" height="200" src="https://www.ericschwartzman.com/wp-content/uploads/2009/10/200122-F-FH328-0058C-300x200.jpeg" class="attachment-medium size-medium wp-post-image" alt="" srcset="https://www.ericschwartzman.com/wp-content/uploads/2009/10/200122-F-FH328-0058C-300x200.jpeg 300w, https://www.ericschwartzman.com/wp-content/uploads/2009/10/200122-F-FH328-0058C-768x512.jpeg 768w, https://www.ericschwartzman.com/wp-content/uploads/2009/10/200122-F-FH328-0058C-1024x683.jpeg 1024w" sizes="auto, (max-width: 300px) 100vw, 300px" /> </a> </div> <div class="fl-post-grid-text"> <h2 class="fl-post-grid-title" itemprop="headline"> <a href="https://www.ericschwartzman.com/social-media-training-the-us-armed-forces-public-affairs-staff-at-dinfos/" title="Digital Public Affairs Training at the US Defense Information School">Digital Public Affairs Training at the US Defense Information School</a> </h2> <div class="fl-post-grid-content"> <p>US Army Public Affairs Staff Sgt. Joshua Salmons coordinates internet-based capabilities training at the Defense Information School (DINFOS) on getting the United States Army public affairs staff up to speed on social media, speaking truth to power, and advocating decentralized communications in a command and control organization.   I’m returning as the Official Podcaster of…</p> </div> </div> </div> </div> <div class="fl-post-column"> <div class="fl-post-grid-post fl-post-align-default post-147 post type-post status-publish format-standard hentry category-earned-media" itemscope itemtype="https://schema.org/BlogPosting"> <meta itemscope itemprop="mainEntityOfPage" itemtype="https://schema.org/WebPage" itemid="https://www.ericschwartzman.com/online-public-relations-could-solve-industrys-p-r-problem/" content="Digital Public Relations Could Solve Industry’s PR Problem" /><meta itemprop="datePublished" content="2005-02-13" /><meta itemprop="dateModified" content="2023-09-14" /><div itemprop="publisher" itemscope itemtype="https://schema.org/Organization"><meta itemprop="name" content="Eric Schwartzman"></div><div itemscope itemprop="author" itemtype="https://schema.org/Person"><meta itemprop="url" content="https://www.ericschwartzman.com/author/eschwartzman/" /><meta itemprop="name" content="Eric Schwartzman" /></div><div itemprop="interactionStatistic" itemscope itemtype="https://schema.org/InteractionCounter"><meta itemprop="interactionType" content="https://schema.org/CommentAction" /><meta itemprop="userInteractionCount" content="0" /></div> <div class="fl-post-grid-text"> <h2 class="fl-post-grid-title" itemprop="headline"> <a href="https://www.ericschwartzman.com/online-public-relations-could-solve-industrys-p-r-problem/" title="Digital Public Relations Could Solve Industry’s PR Problem">Digital Public Relations Could Solve Industry’s PR Problem</a> </h2> <div class="fl-post-grid-content"> <p>An article on the cover of the New York Times Sunday Business section titled “Spinning Frenzy: Bad Press for P.R.” (which is also the lead business story at nytimes.com) brings the Armstrong Williams/Ketchum/Dept. of Education scandal to the attention of a mainstream audience. 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