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19.995L18.75 20H5.25C4.41986 20.0001 3.62117 19.6824 3.01777 19.1123C2.41437 18.5422 2.052 17.7628 2.005 16.934L2 16.75V6.25C1.99993 5.67987 2.2163 5.13098 2.60537 4.71425C2.99444 4.29751 3.52721 4.04402 4.096 4.005L4.25 4H16.75ZM9.248 11H5.748C5.54909 11 5.35832 11.079 5.21767 11.2197C5.07702 11.3603 4.998 11.5511 4.998 11.75V15.25C4.998 15.664 5.334 16 5.748 16H9.248C9.44691 16 9.63768 15.921 9.77833 15.7803C9.91898 15.6397 9.998 15.4489 9.998 15.25V11.75C9.998 11.5511 9.91898 11.3603 9.77833 11.2197C9.63768 11.079 9.44691 11 9.248 11ZM15.252 14.5H12.754L12.652 14.507C12.4638 14.5329 12.2923 14.6293 12.1724 14.7767C12.0525 14.9241 11.993 15.1115 12.006 15.3011C12.0189 15.4907 12.1034 15.6683 12.2422 15.798C12.3811 15.9278 12.564 15.9999 12.754 16H15.252L15.354 15.993C15.5422 15.9671 15.7137 15.8707 15.8336 15.7233C15.9535 15.5759 16.013 15.3885 16 15.1989C15.9871 15.0093 15.9026 14.8317 15.7638 14.702C15.6249 14.5722 15.442 14.5001 15.252 14.5ZM8.498 12.5V14.5H6.498V12.5H8.498ZM15.25 11L12.752 11.005L12.65 11.011C12.4599 11.0351 12.2863 11.1309 12.1646 11.279C12.043 11.427 11.9827 11.616 11.996 11.8071C12.0093 11.9983 12.0952 12.1771 12.2362 12.3068C12.3771 12.4366 12.5624 12.5075 12.754 12.505L15.253 12.5L15.354 12.493C15.5423 12.4671 15.7138 12.3706 15.8337 12.2231C15.9536 12.0756 16.0131 11.888 16 11.6984C15.9869 11.5087 15.9023 11.3311 15.7632 11.2015C15.6242 11.0718 15.4411 10.9998 15.251 11H15.25ZM15.251 7.504H5.748L5.646 7.511C5.45775 7.5369 5.28635 7.63329 5.16643 7.7807C5.04652 7.92811 4.98702 8.11554 4.99997 8.30512C5.01293 8.4947 5.09736 8.6723 5.23621 8.80203C5.37506 8.93176 5.55798 9.00394 5.748 9.004H15.252L15.354 8.998C15.5439 8.97392 15.7173 8.87816 15.8389 8.73034C15.9605 8.58252 16.0209 8.39382 16.0079 8.20288C15.9948 8.01193 15.9093 7.8332 15.7688 7.70327C15.6283 7.57334 15.4424 7.50205 15.251 7.504Z" fill="#461EF8"/> </svg> </span><p class="header-menu__text" data-v-8d45d0d2>Новости</p></a></div><div class="header-menu__item" data-v-8d45d0d2><div class="header-menu__collapse collapsed" data-bs-toggle="collapse" data-bs-target="#header-materials" aria-expanded="false" aria-controls="header-materials" data-v-8d45d0d2><span class="nuxt-icon nuxt-icon--fill header-menu__icon header-menu__icon--menu" data-v-8d45d0d2><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M14 9.9V8.2C14.55 7.96667 15.1127 7.79167 15.688 7.675C16.2627 7.55833 16.8667 7.5 17.5 7.5C17.9333 7.5 18.3583 7.53333 18.775 7.6C19.1917 7.66667 19.6 7.75 20 7.85V9.45C19.6 9.3 19.196 9.18767 18.788 9.113C18.3793 9.03767 17.95 9 17.5 9C16.8667 9 16.2583 9.07933 15.675 9.238C15.0917 9.396 14.5333 9.61667 14 9.9ZM14 15.4V13.7C14.55 13.4667 15.1127 13.2917 15.688 13.175C16.2627 13.0583 16.8667 13 17.5 13C17.9333 13 18.3583 13.0333 18.775 13.1C19.1917 13.1667 19.6 13.25 20 13.35V14.95C19.6 14.8 19.196 14.6877 18.788 14.613C18.3793 14.5377 17.95 14.5 17.5 14.5C16.8667 14.5 16.2583 14.575 15.675 14.725C15.0917 14.875 14.5333 15.1 14 15.4ZM14 12.65V10.95C14.55 10.7167 15.1127 10.5417 15.688 10.425C16.2627 10.3083 16.8667 10.25 17.5 10.25C17.9333 10.25 18.3583 10.2833 18.775 10.35C19.1917 10.4167 19.6 10.5 20 10.6V12.2C19.6 12.05 19.196 11.9377 18.788 11.863C18.3793 11.7877 17.95 11.75 17.5 11.75C16.8667 11.75 16.2583 11.8293 15.675 11.988C15.0917 12.146 14.5333 12.3667 14 12.65ZM13 17.05C13.7333 16.7 14.471 16.4373 15.213 16.262C15.9543 16.0873 16.7167 16 17.5 16C18.1 16 18.6877 16.05 19.263 16.15C19.8377 16.25 20.4167 16.4 21 16.6V6.7C20.45 6.46667 19.8793 6.29167 19.288 6.175C18.696 6.05833 18.1 6 17.5 6C16.7167 6 15.9417 6.1 15.175 6.3C14.4083 6.5 13.6833 6.8 13 7.2V17.05ZM12 20C11.2 19.3667 10.3333 18.875 9.4 18.525C8.46667 18.175 7.5 18 6.5 18C5.8 18 5.11267 18.0917 4.438 18.275C3.76267 18.4583 3.11667 18.7167 2.5 19.05C2.15 19.2333 1.81267 19.225 1.488 19.025C1.16267 18.825 1 18.5333 1 18.15V6.1C1 5.91667 1.046 5.74167 1.138 5.575C1.22933 5.40833 1.36667 5.28333 1.55 5.2C2.33333 4.81667 3.13767 4.52067 3.963 4.312C4.78767 4.104 5.63333 4 6.5 4C7.46667 4 8.41267 4.125 9.338 4.375C10.2627 4.625 11.15 5 12 5.5C12.85 5 13.7377 4.625 14.663 4.375C15.5877 4.125 16.5333 4 17.5 4C18.3667 4 19.2127 4.104 20.038 4.312C20.8627 4.52067 21.6667 4.81667 22.45 5.2C22.6333 5.28333 22.771 5.40833 22.863 5.575C22.9543 5.74167 23 5.91667 23 6.1V18.15C23 18.5333 22.8377 18.825 22.513 19.025C22.1877 19.225 21.85 19.2333 21.5 19.05C20.8833 18.7167 20.2373 18.4583 19.562 18.275C18.8873 18.0917 18.2 18 17.5 18C16.5 18 15.5333 18.175 14.6 18.525C13.6667 18.875 12.8 19.3667 12 20Z" fill="#461EF8"/> </svg> </span><p class="header-menu__title" data-v-8d45d0d2>Материалы</p><span class="nuxt-icon nuxt-icon--fill header-menu__icon header-menu__icon--down" data-v-8d45d0d2><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M5.88 7L12 13.186L18.12 7L20 8.91375L12 17L4 8.91375L5.88 7Z" fill="#181B29"/> </svg> </span></div><ul class="header-menu__list list collapse" id="header-materials" data-bs-parent="#header-parent" data-v-8d45d0d2><li class="header-menu__main" data-bs-toggle="collapse" data-bs-target="#header-materials" aria-expanded="false" aria-controls="header-materials" data-v-8d45d0d2><span class="nuxt-icon nuxt-icon--fill header-menu__chevron" data-v-8d45d0d2><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M5.88 7L12 13.186L18.12 7L20 8.91375L12 17L4 8.91375L5.88 7Z" fill="#181B29"/> </svg> </span><p class="header-menu__subtext" data-v-8d45d0d2>Материалы</p></li><li class="header-menu__subitem" data-v-8d45d0d2><a href="/articles/" class="header-menu__link header-menu__link--item link" title="Статьи" data-v-8d45d0d2>Статьи </a></li><li class="header-menu__subitem" data-v-8d45d0d2><a href="/interviews/" class="header-menu__link header-menu__link--item link" title="Интервью" data-v-8d45d0d2>Интервью </a></li><li class="header-menu__subitem" data-v-8d45d0d2><a href="/cases/" class="header-menu__link header-menu__link--item link" title="Кейсы" data-v-8d45d0d2>Кейсы </a></li><li class="header-menu__subitem" data-v-8d45d0d2><a href="/tovar_na_polku/" class="header-menu__link header-menu__link--item link" title="Товар на полку" data-v-8d45d0d2>Товар на полку </a></li><li class="header-menu__subitem" data-v-8d45d0d2><a href="/photoreports/" class="header-menu__link header-menu__link--item link" title="Фоторепортажи" data-v-8d45d0d2>Фоторепортажи </a></li><li class="header-menu__subitem" data-v-8d45d0d2><a href="/video/" class="header-menu__link header-menu__link--item link" title="Видео" data-v-8d45d0d2> Видео </a></li><li class="header-menu__subitem" data-v-8d45d0d2><a href="/vote/" class="header-menu__link header-menu__link--item link" title="Опросы" data-v-8d45d0d2>Опросы </a></li><li class="header-menu__subitem" data-v-8d45d0d2><a href="/persons/" class="header-menu__link header-menu__link--item link" title="Персоны" data-v-8d45d0d2>Персоны </a></li><li class="header-menu__subitem" data-v-8d45d0d2><a href="/theme/opinions/" class="header-menu__link header-menu__link--item link" title="Мнения" data-v-8d45d0d2>Мнения </a></li><li class="header-menu__subitem" data-v-8d45d0d2><a href="/glossary/" class="header-menu__link header-menu__link--item link" title="Глоссарий" data-v-8d45d0d2>Глоссарий </a></li><li class="header-menu__subitem" data-v-8d45d0d2><a href="https://www.retail.ru/masterclasses/" rel="noopener noreferrer" class="header-menu__link header-menu__link--item link" title="Мастер-классы" data-v-8d45d0d2>Мастер-классы </a></li></ul></div><div class="header-menu__item" data-v-8d45d0d2><div class="header-menu__item" data-v-8d45d0d2><a href="/materials_day/" class="header-menu__link header-menu__link--news link" title="Картина дня" data-v-8d45d0d2><span class="nuxt-icon nuxt-icon--fill header-menu__icon header-menu__icon--menu" data-v-8d45d0d2><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0_20793_266026)"> <path fill-rule="evenodd" clip-rule="evenodd" d="M18.9549 2.22259C18.9578 2.22545 18.9635 2.2283 18.9635 2.2283L20.0007 0.768397L21.1065 3.29681L22.2124 5.82522L19.4607 5.61094L16.709 5.39667L17.7462 3.93962C17.7434 3.93677 17.7377 3.93391 17.7377 3.93391C13.2801 0.76554 7.09663 1.80833 3.92775 6.26519C0.758875 10.722 1.80183 16.9045 6.2594 20.0729C10.717 23.2412 16.9004 22.1985 20.0693 17.7416C21.578 15.6217 22.1324 13.1076 21.818 10.7163C21.5866 9.35356 23.6782 9.13929 23.8868 10.3678C24.2897 13.2876 23.6239 16.3645 21.778 18.9558C17.9377 24.3555 10.4455 25.6182 5.045 21.7785C-0.355518 17.9387 -1.6185 10.4478 2.22187 5.04812C6.06224 -0.354389 13.5544 -1.62002 18.9549 2.22259Z" fill="#461EF8"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M20 12C20 16.4183 16.4183 20 12 20C7.58172 20 4 16.4183 4 12C4 7.58172 7.58172 4 12 4C16.4183 4 20 7.58172 20 12ZM5.87699 14.2558L8.47721 12.2435C9.31891 11.5753 9.58566 11.1143 9.58566 10.6197C9.58566 10.0344 9.09359 9.68475 8.51605 9.68475C7.82715 9.68475 7.304 10.0344 6.79121 10.6197L5.8252 9.68475C6.52446 8.80161 7.41796 8.30695 8.55749 8.30695C10.057 8.30695 11.1473 9.23152 11.1473 10.5575C11.1473 11.5028 10.7356 12.2332 9.50279 13.1267L8.21822 14.1238H11.2069V15.4912H5.87699V14.2558ZM12.103 14.0513H15.545V15.4886H17.0652V14.0513H18.0001V12.7771H17.0652V8.44165H15.2264L11.958 12.8807L12.103 14.0513ZM15.545 10.0448V12.7771H13.5508L15.545 10.0448Z" fill="#461EF8"/> </g> <defs> <clipPath id="clip0_20793_266026"> <rect width="24" height="24" fill="white"/> </clipPath> </defs> </svg> </span><p class="header-menu__text" data-v-8d45d0d2>Картина дня</p></a></div></div><div class="header-menu__item" data-v-8d45d0d2><div class="header-menu__item" data-v-8d45d0d2><a href="/video/" class="header-menu__link header-menu__link--news link" title="Видео" data-v-8d45d0d2><span class="nuxt-icon nuxt-icon--fill header-menu__icon header-menu__icon--menu" data-v-8d45d0d2> <svg version="1.1" xmlns="http://www.w3.org/2000/svg" width="1024" height="1024" viewBox="0 0 1024 1024"> <title></title> <g id="icomoon-ignore"> </g> <path d="M984.089 215.132c-36.966-43.705-105.211-61.532-235.541-61.532h-473.106c-133.314 0-202.716 18.977-239.539 65.508-35.903 45.367-35.903 112.212-35.903 204.726v176.333c0 179.231 42.599 270.234 275.443 270.234h473.106c113.024 0 175.652-15.733 216.172-54.302 41.549-39.552 59.279-104.125 59.279-215.93v-176.333c0-97.564-2.78-164.803-39.911-208.702zM657.412 536.346l-214.835 111.683c-4.802 2.494-10.056 3.732-15.304 3.732-5.939 0-11.863-1.588-17.111-4.751-9.884-5.954-15.92-16.609-15.92-28.104v-222.643c0-11.473 6.018-22.118 15.884-28.079s22.134-6.367 32.374-1.078l214.835 110.958c10.931 5.647 17.792 16.871 17.813 29.118 0.011 12.252-6.824 23.496-17.736 29.164z"></path> </svg> </span><p class="header-menu__text" data-v-8d45d0d2>Видео</p></a></div></div><div class="header-menu__item" data-v-8d45d0d2><div class="header-menu__collapse collapsed" data-bs-toggle="collapse" data-bs-target="#header-events" aria-expanded="false" aria-controls="header-events" data-v-8d45d0d2><span class="nuxt-icon nuxt-icon--fill header-menu__icon header-menu__icon--menu" data-v-8d45d0d2><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M9 10V12H7V10H9ZM13 10V12H11V10H13ZM17 10V12H15V10H17ZM19 3C19.5304 3 20.0391 3.21071 20.4142 3.58579C20.7893 3.96086 21 4.46957 21 5V19C21 19.5304 20.7893 20.0391 20.4142 20.4142C20.0391 20.7893 19.5304 21 19 21H5C4.46957 21 3.96086 20.7893 3.58579 20.4142C3.21071 20.0391 3 19.5304 3 19V5C3 4.46957 3.21071 3.96086 3.58579 3.58579C3.96086 3.21071 4.46957 3 5 3H6V1H8V3H16V1H18V3H19ZM19 19V8H5V19H19ZM9 14V16H7V14H9ZM13 14V16H11V14H13ZM17 14V16H15V14H17Z" fill="#181B29"/> </svg> </span><p class="header-menu__title" data-v-8d45d0d2>События</p><span class="nuxt-icon nuxt-icon--fill header-menu__icon header-menu__icon--down" data-v-8d45d0d2><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M5.88 7L12 13.186L18.12 7L20 8.91375L12 17L4 8.91375L5.88 7Z" fill="#181B29"/> </svg> </span></div><ul class="header-menu__list list collapse" id="header-events" data-bs-parent="#header-parent" data-v-8d45d0d2><li class="header-menu__main" data-bs-toggle="collapse" data-bs-target="#header-events" aria-expanded="false" aria-controls="header-events" data-v-8d45d0d2><span class="nuxt-icon nuxt-icon--fill header-menu__chevron" data-v-8d45d0d2><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M5.88 7L12 13.186L18.12 7L20 8.91375L12 17L4 8.91375L5.88 7Z" fill="#181B29"/> </svg> </span><p class="header-menu__subtext" data-v-8d45d0d2>События</p></li><li class="header-menu__subitem" data-v-8d45d0d2><a href="/events/" class="header-menu__link header-menu__link--item link" title="Все события" data-v-8d45d0d2> Все события </a></li><li class="header-menu__subitem" data-v-8d45d0d2><a href="/my/?action=event/add" class="header-menu__link header-menu__link--item link" title="Добавить событие" data-v-8d45d0d2> Добавить событие </a></li><li class="header-menu__subitem" data-v-8d45d0d2><a href="https://www.retail.ru/events/calendar/" rel="noopener noreferrer" class="header-menu__link header-menu__link--item link" title="Календарь событий" data-v-8d45d0d2>Календарь событий </a></li><li class="header-menu__subitem" data-v-8d45d0d2><a href="/video/" class="header-menu__link header-menu__link--item link" title="Онлайн-встречи Retail.ru" data-v-8d45d0d2>Онлайн-встречи Retail.ru </a></li><li class="header-menu__subitem" data-v-8d45d0d2><a href="/rbc/organizer/" class="header-menu__link header-menu__link--item link" title="Организаторы" data-v-8d45d0d2>Организаторы </a></li><li class="header-menu__subitem" data-v-8d45d0d2><a href="http://project29422.tilda.ws/" rel="noopener noreferrer" class="header-menu__link header-menu__link--item link" title="Совместные стенды" data-v-8d45d0d2>Совместные стенды </a></li></ul></div></div><div class="header-menu__block" data-v-8d45d0d2><div class="header-menu__item" data-v-8d45d0d2><div class="header-menu__collapse collapsed" data-bs-toggle="collapse" data-bs-target="#header-business" aria-expanded="false" data-v-8d45d0d2><span class="nuxt-icon nuxt-icon--fill header-menu__icon header-menu__icon--menu" data-v-8d45d0d2><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M10 16V15H3V19C3 20.11 3.89 21 5 21H19C20.11 21 21 20.11 21 19V15H14V16H10ZM20 7H16V5L14 3H10L8 5V7H4C2.9 7 2 7.9 2 9V12C2 13.11 2.89 14 4 14H10V12H14V14H20C21.1 14 22 13.1 22 12V9C22 7.9 21.1 7 20 7ZM14 7H10V5H14V7Z" fill="#461EF8"/> </svg> </span><p class="header-menu__title" data-v-8d45d0d2>Бизнес-центр</p><span class="nuxt-icon nuxt-icon--fill header-menu__icon header-menu__icon--down" data-v-8d45d0d2><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M5.88 7L12 13.186L18.12 7L20 8.91375L12 17L4 8.91375L5.88 7Z" fill="#181B29"/> </svg> </span></div><ul class="header-menu__list list collapse" id="header-business" data-bs-parent="#header-parent" data-v-8d45d0d2><li class="header-menu__main" data-bs-toggle="collapse" data-bs-target="#header-business" aria-expanded="false" aria-controls="header-business" data-v-8d45d0d2><span class="nuxt-icon nuxt-icon--fill header-menu__chevron" data-v-8d45d0d2><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M5.88 7L12 13.186L18.12 7L20 8.91375L12 17L4 8.91375L5.88 7Z" fill="#181B29"/> </svg> </span><p class="header-menu__subtext" data-v-8d45d0d2>Бизнес-центр</p></li><li class="header-menu__subitem" data-v-8d45d0d2><a href="/rbc/" class="header-menu__link header-menu__link--item link" title="Бизнес-центр" data-v-8d45d0d2><strong data-v-8d45d0d2>Бизнес-центр</strong></a></li><li class="header-menu__subitem" data-v-8d45d0d2><a href="/rbc/pressreleases/" class="header-menu__link header-menu__link--item link" title="Новости компаний" data-v-8d45d0d2>Новости компаний </a></li><li class="header-menu__subitem" data-v-8d45d0d2><a href="https://www.retail.ru/rbc/company/generalnaya_podryadnaya_kompaniya_lend/" rel="noopener noreferrer" class="header-menu__link header-menu__link--item link" title="Слово эксперту!" data-v-8d45d0d2>Слово эксперту! </a></li><li class="header-menu__subitem" data-v-8d45d0d2><a href="/rbc/companies/" class="header-menu__link header-menu__link--item link" title="Все компании" data-v-8d45d0d2><strong data-v-8d45d0d2>Все компании</strong></a></li><li class="header-menu__subitem" data-v-8d45d0d2><a href="/rbc/tradingnetworks/" class="header-menu__link header-menu__link--item link" title="Торговые сети" data-v-8d45d0d2>Торговые сети </a></li><li class="header-menu__subitem" data-v-8d45d0d2><a href="/rbc/company/" class="header-menu__link header-menu__link--item link" title="Поставщики товаров и услуг" data-v-8d45d0d2>Поставщики товаров и услуг </a></li><li class="header-menu__subitem" data-v-8d45d0d2><a href="/rbc/organizer/" class="header-menu__link header-menu__link--item link" title="Организаторы" data-v-8d45d0d2>Организаторы </a></li><li class="header-menu__subitem" data-v-8d45d0d2><a href="/rbc/education-companies/" class="header-menu__link header-menu__link--item link" title="Обучающие компании" data-v-8d45d0d2>Обучающие компании </a></li></ul></div><div class="header-menu__item" data-v-8d45d0d2><div class="header-menu__collapse collapsed" data-bs-toggle="collapse" data-bs-target="#header-learn" aria-expanded="false" data-v-8d45d0d2><span class="nuxt-icon nuxt-icon--fill header-menu__icon header-menu__icon--menu" data-v-8d45d0d2><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0_3063_42240)"> <path d="M10.3211 4.37782C10.8462 4.12905 11.42 4 12.0011 4C12.5822 4 13.156 4.12905 13.6811 4.37782L23.4291 8.99582C23.5989 9.07619 23.7427 9.20277 23.8438 9.36106C23.945 9.51935 23.9996 9.70294 24.0013 9.89081C24.0029 10.0787 23.9517 10.2632 23.8533 10.4233C23.7549 10.5833 23.6135 10.7124 23.4451 10.7958L13.7451 15.6078C13.2031 15.8767 12.6062 16.0167 12.0011 16.0167C11.396 16.0167 10.7991 15.8767 10.2571 15.6078L2.00111 11.5118V15.9998C2.00111 16.265 1.89575 16.5194 1.70822 16.7069C1.52068 16.8945 1.26633 16.9998 1.00111 16.9998C0.735892 16.9998 0.481538 16.8945 0.294002 16.7069C0.106466 16.5194 0.00110879 16.265 0.00110879 15.9998V9.94982C-0.00818849 9.75213 0.0411476 9.5561 0.142918 9.38637C0.244689 9.21663 0.394354 9.08076 0.573109 8.99582L10.3211 4.37782ZM4.00111 14.7378V17.9998C4.00114 18.1314 4.02712 18.2616 4.07757 18.3831C4.12802 18.5046 4.20194 18.6149 4.29511 18.7078L4.29911 18.7138L4.34511 18.7558L4.46511 18.8678C5.09189 19.4265 5.7695 19.9253 6.48911 20.3578C7.82511 21.1598 9.75511 21.9998 12.0011 21.9998C14.2471 21.9998 16.1771 21.1598 17.5151 20.3578C18.2347 19.9253 18.9123 19.4265 19.5391 18.8678L19.6591 18.7558L19.6911 18.7238L19.7031 18.7118L19.7051 18.7098L19.7091 18.7078C19.8019 18.6148 19.8755 18.5044 19.9256 18.3829C19.9757 18.2614 20.0013 18.1312 20.0011 17.9998V14.7358L14.6331 17.3998C13.815 17.8055 12.9143 18.0166 12.0011 18.0166C11.088 18.0166 10.1872 17.8055 9.36911 17.3998L4.00111 14.7378Z" fill="#461EF8"/> </g> <defs> <clipPath id="clip0_3063_42240"> <rect width="24" height="24" fill="white"/> </clipPath> </defs> </svg> </span><p class="header-menu__title" data-v-8d45d0d2>Обучение</p><span class="nuxt-icon nuxt-icon--fill header-menu__icon header-menu__icon--down" data-v-8d45d0d2><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M5.88 7L12 13.186L18.12 7L20 8.91375L12 17L4 8.91375L5.88 7Z" fill="#181B29"/> </svg> </span></div><ul class="header-menu__list list collapse" id="header-learn" data-bs-parent="#header-parent" data-v-8d45d0d2><li class="header-menu__main" data-bs-toggle="collapse" data-bs-target="#header-learn" aria-expanded="false" aria-controls="header-learn" data-v-8d45d0d2><span class="nuxt-icon nuxt-icon--fill header-menu__chevron" data-v-8d45d0d2><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M5.88 7L12 13.186L18.12 7L20 8.91375L12 17L4 8.91375L5.88 7Z" fill="#181B29"/> </svg> </span><p class="header-menu__subtext" data-v-8d45d0d2>Обучение</p></li><li class="header-menu__subitem" data-v-8d45d0d2><a href="https://www.retail.ru/education/" rel="noopener noreferrer" class="header-menu__link header-menu__link--item link" title="Обучение на Retail.ru" data-v-8d45d0d2>Обучение на Retail.ru </a></li><li class="header-menu__subitem" data-v-8d45d0d2><a href="https://www.retail.ru/education/seminars/" rel="noopener noreferrer" class="header-menu__link header-menu__link--item link" title="Семинары" data-v-8d45d0d2>Семинары </a></li><li class="header-menu__subitem" data-v-8d45d0d2><a href="/rbc/education-companies/" class="header-menu__link header-menu__link--item link" title="Обучающие компании" data-v-8d45d0d2>Обучающие компании </a></li><li class="header-menu__subitem" data-v-8d45d0d2><a href="https://www.retail.ru/education/teachers/" rel="noopener noreferrer" class="header-menu__link header-menu__link--item link" title="Преподаватели" data-v-8d45d0d2>Преподаватели </a></li></ul></div><div class="header-menu__item" data-v-8d45d0d2><div class="header-menu__collapse collapsed" data-bs-toggle="collapse" data-bs-target="#header-shop" aria-expanded="false" data-v-8d45d0d2><span class="nuxt-icon nuxt-icon--fill header-menu__icon header-menu__icon--menu" data-v-8d45d0d2><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M22 9.00052H17.21L12.82 2.43052C12.7285 2.29439 12.605 2.18286 12.4602 2.10574C12.3155 2.02862 12.154 1.98828 11.99 1.98828C11.826 1.98828 11.6645 2.02862 11.5198 2.10574C11.375 2.18286 11.2515 2.29439 11.16 2.43052L6.77 9.00052H2C1.45 9.00052 1 9.45052 1 10.0005C1 10.0905 1.01 10.1805 1.04 10.2705L3.58 19.5405C3.81 20.3805 4.58 21.0005 5.5 21.0005H18.5C19.42 21.0005 20.19 20.3805 20.43 19.5405L22.97 10.2705L23 10.0005C23 9.45052 22.55 9.00052 22 9.00052ZM11.99 4.79052L14.8 9.00052H9.18L11.99 4.79052ZM12 17.0005C10.9 17.0005 10 16.1005 10 15.0005C10 13.9005 10.9 13.0005 12 13.0005C13.1 13.0005 14 13.9005 14 15.0005C14 16.1005 13.1 17.0005 12 17.0005Z" fill="#461EF8"/> </svg> </span><p class="header-menu__title" data-v-8d45d0d2>Магазин</p><span class="nuxt-icon nuxt-icon--fill header-menu__icon header-menu__icon--down" data-v-8d45d0d2><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M5.88 7L12 13.186L18.12 7L20 8.91375L12 17L4 8.91375L5.88 7Z" fill="#181B29"/> </svg> </span></div><ul class="header-menu__list list collapse" id="header-shop" data-bs-parent="#header-parent" data-v-8d45d0d2><li class="header-menu__main" data-bs-toggle="collapse" data-bs-target="#header-shop" aria-expanded="false" aria-controls="header-shop" data-v-8d45d0d2><span class="nuxt-icon nuxt-icon--fill header-menu__chevron" data-v-8d45d0d2><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M5.88 7L12 13.186L18.12 7L20 8.91375L12 17L4 8.91375L5.88 7Z" fill="#181B29"/> </svg> </span><p class="header-menu__subtext" data-v-8d45d0d2>Магазин</p></li><li class="header-menu__subitem" data-v-8d45d0d2><a href="https://www.retail.ru/products/category/" rel="noopener noreferrer" class="header-menu__link header-menu__link--item link" title="Категории" data-v-8d45d0d2>Категории </a></li><li class="header-menu__subitem" data-v-8d45d0d2><a href="https://www.retail.ru/products/programs/" rel="noopener noreferrer" class="header-menu__link header-menu__link--item link" title="Программы" data-v-8d45d0d2>Программы </a></li><li class="header-menu__subitem" data-v-8d45d0d2><a href="https://www.retail.ru/products/services/" rel="noopener noreferrer" class="header-menu__link header-menu__link--item link" title="Сервисы" data-v-8d45d0d2>Сервисы </a></li><li class="header-menu__subitem" data-v-8d45d0d2><a href="https://www.retail.ru/products/equipment/" rel="noopener noreferrer" class="header-menu__link header-menu__link--item link" title="Оборудование" data-v-8d45d0d2>Оборудование </a></li><li class="header-menu__subitem" data-v-8d45d0d2><a href="https://www.retail.ru/products/kits/" rel="noopener noreferrer" class="header-menu__link header-menu__link--item link" title="Комплекты автоматизации" data-v-8d45d0d2>Комплекты автоматизации </a></li><li class="header-menu__subitem header-menu__subitem--hover" data-v-8d45d0d2><div class="header-menu__subtitle collapsed" data-bs-toggle="collapse" data-bs-target="#header-books" aria-expanded="false" data-v-8d45d0d2><p class="header-menu__name" data-v-8d45d0d2><strong data-v-8d45d0d2>Книги</strong></p><span class="nuxt-icon nuxt-icon--fill header-menu__icon header-menu__icon--right" data-v-8d45d0d2><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M5.88 7L12 13.186L18.12 7L20 8.91375L12 17L4 8.91375L5.88 7Z" fill="#181B29"/> </svg> </span></div><ul class="header-menu__sublist list collapse" id="header-books" data-v-8d45d0d2><li class="header-menu__main header-menu__main--external" data-bs-toggle="collapse" data-bs-target="#header-books" aria-expanded="false" aria-controls="header-books" data-v-8d45d0d2><span class="nuxt-icon nuxt-icon--fill header-menu__chevron" data-v-8d45d0d2><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M5.88 7L12 13.186L18.12 7L20 8.91375L12 17L4 8.91375L5.88 7Z" fill="#181B29"/> </svg> </span><p class="header-menu__subtext" data-v-8d45d0d2>Книги</p></li><li class="header-menu__external" data-v-8d45d0d2><a href="https://www.retail.ru/books/" rel="noopener noreferrer" class="header-menu__link header-menu__link--subitem link" title="Все книги" data-v-8d45d0d2>Все книги </a></li><li class="header-menu__external" data-v-8d45d0d2><a href="https://www.retail.ru/books/top/" rel="noopener noreferrer" class="header-menu__link header-menu__link--subitem link" title="Топ 10" data-v-8d45d0d2>Топ 10 </a></li><li class="header-menu__external" data-v-8d45d0d2><a href="https://www.retail.ru/books/novelties/" rel="noopener noreferrer" class="header-menu__link header-menu__link--subitem link" title="Новинки" data-v-8d45d0d2>Новинки </a></li><li class="header-menu__external" data-v-8d45d0d2><a href="https://www.retail.ru/books/news/" rel="noopener noreferrer" class="header-menu__link header-menu__link--subitem link" title="Книжные новости" data-v-8d45d0d2>Книжные новости </a></li><li class="header-menu__external" data-v-8d45d0d2><a href="https://www.retail.ru/books/authors/" rel="noopener noreferrer" class="header-menu__link header-menu__link--subitem link" title="Авторы" data-v-8d45d0d2>Авторы </a></li><li class="header-menu__external" data-v-8d45d0d2><a href="https://www.retail.ru/books/info/" rel="noopener noreferrer" class="header-menu__link header-menu__link--subitem link" title="Помощь" data-v-8d45d0d2>Помощь </a></li></ul></li></ul></div><div class="header-menu__item" data-v-8d45d0d2><div class="header-menu__collapse collapsed" data-bs-toggle="collapse" data-bs-target="#header-rk" aria-expanded="false" data-v-8d45d0d2><span class="nuxt-icon nuxt-icon--fill header-menu__icon header-menu__icon--menu" data-v-8d45d0d2><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M12 8H4C3.46957 8 2.96086 8.21071 2.58579 8.58579C2.21071 8.96086 2 9.46957 2 10V14C2 14.5304 2.21071 15.0391 2.58579 15.4142C2.96086 15.7893 3.46957 16 4 16H5V20C5 20.2652 5.10536 20.5196 5.29289 20.7071C5.48043 20.8946 5.73478 21 6 21H8C8.26522 21 8.51957 20.8946 8.70711 20.7071C8.89464 20.5196 9 20.2652 9 20V16H12L17 20V4L12 8ZM21.5 12C21.5 13.71 20.54 15.26 19 16V8C20.53 8.75 21.5 10.3 21.5 12Z" fill="#461EF8"/> </svg> </span><p class="header-menu__title" data-v-8d45d0d2>Реклама</p><span class="nuxt-icon nuxt-icon--fill header-menu__icon header-menu__icon--down" data-v-8d45d0d2><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M5.88 7L12 13.186L18.12 7L20 8.91375L12 17L4 8.91375L5.88 7Z" fill="#181B29"/> </svg> </span></div><ul class="header-menu__list list collapse" id="header-rk" data-bs-parent="#header-parent" data-v-8d45d0d2><li class="header-menu__main" data-bs-toggle="collapse" data-bs-target="#header-rk" aria-expanded="false" aria-controls="header-rk" data-v-8d45d0d2><span class="nuxt-icon nuxt-icon--fill header-menu__chevron" data-v-8d45d0d2><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M5.88 7L12 13.186L18.12 7L20 8.91375L12 17L4 8.91375L5.88 7Z" fill="#181B29"/> </svg> </span><p class="header-menu__subtext" data-v-8d45d0d2>Реклама</p></li><li class="header-menu__subitem" data-v-8d45d0d2><a href="/advert/" class="header-menu__link header-menu__link--item link" title="Реклама" data-v-8d45d0d2><strong data-v-8d45d0d2>Реклама</strong></a></li><li class="header-menu__subitem" data-v-8d45d0d2><a href="https://www.retail.ru/advert/request/" rel="noopener noreferrer" class="header-menu__link header-menu__link--item link" title="Оставить заявку" data-v-8d45d0d2><strong data-v-8d45d0d2>Оставить заявку</strong></a></li><li class="header-menu__subitem" data-v-8d45d0d2><a href="https://www.retail.ru/advert/tovar_na_polku/" rel="noopener noreferrer" class="header-menu__link header-menu__link--item link" title="Спецпроект Товар на полку" data-v-8d45d0d2>Спецпроект Товар на полку </a></li><li class="header-menu__subitem" data-v-8d45d0d2><a href="/advert/newspaper_banners/" class="header-menu__link header-menu__link--item link" title="Печатная версия" data-v-8d45d0d2>Печатная версия </a></li><li class="header-menu__subitem" data-v-8d45d0d2><a href="/advert/#statistics" class="header-menu__link header-menu__link--item link" externaltitle="Статистика" data-v-8d45d0d2><strong data-v-8d45d0d2>Статистика</strong></a></li><li class="header-menu__subitem" data-v-8d45d0d2><a href="/advert/paid_content/" class="header-menu__link header-menu__link--item link" title="Платный контент" data-v-8d45d0d2>Платный контент </a></li><li class="header-menu__subitem" data-v-8d45d0d2><a href="https://retail.bitrix24.site/" rel="noopener noreferrer" class="header-menu__link header-menu__link--item link" title="Совместные стенды" data-v-8d45d0d2>Совместные стенды </a></li><li class="header-menu__subitem" data-v-8d45d0d2><a href="/advert/template_banners/" class="header-menu__link header-menu__link--item link" title="Сквозные баннеры" data-v-8d45d0d2><strong data-v-8d45d0d2>Сквозные баннеры</strong></a></li><li class="header-menu__subitem" data-v-8d45d0d2><a href="/advert/edu_banners/" class="header-menu__link header-menu__link--item link" title="Реклама в разделе обучение" data-v-8d45d0d2>Реклама в разделе обучение </a></li><li class="header-menu__subitem" data-v-8d45d0d2><a href="/advert/advertising-events/" class="header-menu__link header-menu__link--item link" title="Сопровождение и реклама мероприятий" data-v-8d45d0d2>Сопровождение и реклама мероприятий </a></li><li class="header-menu__subitem" data-v-8d45d0d2><a href="/advert/#clients" class="header-menu__link header-menu__link--item link" title="Клиенты" data-v-8d45d0d2>Клиенты </a></li><li class="header-menu__subitem" data-v-8d45d0d2><a href="/advert/special/" class="header-menu__link header-menu__link--item link" title="Спецпроекты (видео)" data-v-8d45d0d2>Спецпроекты (видео) </a></li><li class="header-menu__subitem" data-v-8d45d0d2><a href="/advert/template_banners/#requirements" class="header-menu__link header-menu__link--item link" title="Требования" data-v-8d45d0d2>Требования </a></li><li class="header-menu__subitem" data-v-8d45d0d2><a href="/advert/paid_content/#requirements" class="header-menu__link header-menu__link--item link" title="Подготовка к размещению статьи" data-v-8d45d0d2><strong data-v-8d45d0d2>Подготовка к размещению статьи</strong></a></li><li class="header-menu__subitem" data-v-8d45d0d2><a href="/advert/law/" class="header-menu__link header-menu__link--item link" title="Требования законодательства" data-v-8d45d0d2>Требования законодательства </a></li><li class="header-menu__subitem" data-v-8d45d0d2><a href="/advert/template_banners/#banner_making" class="header-menu__link header-menu__link--item link" title="Изготовление баннеров" data-v-8d45d0d2>Изготовление баннеров </a></li><li class="header-menu__subitem" data-v-8d45d0d2><a href="/advert/contacts/" class="header-menu__link header-menu__link--item link" title="Контакты" data-v-8d45d0d2>Контакты </a></li></ul></div></div><div class="header-menu__social header-external" data-v-8d45d0d2><div class="header-external__line" data-v-8d45d0d2></div><div class="socials-list header-external__items header-social social" data-v-8d45d0d2><a href="https://www.retail.ru/mailing/" rel="noopener noreferrer" target="_self" class="socials-list__link" title="Подписка на рассылку"><span class="nuxt-icon nuxt-icon--fill socials-list__icon"> <svg version="1.1" xmlns="http://www.w3.org/2000/svg" width="1024" height="1024" viewBox="0 0 1024 1024"> <title></title> <g id="icomoon-ignore"> </g> <path d="M494.292 224.691c78.175 0 151.834 34.655 205.818 88.83v0.16c0-26.015 17.505-45.695 41.696-45.695h6.144c38.173 0 45.823 35.999 45.823 47.359l0.158 404.307c-2.657 26.495 27.36 40.19 44.030 23.168 64.797-66.656 142.46-342.997-40.35-502.992-170.491-149.339-399.317-124.668-520.976-40.831-129.308 89.341-211.961 286.678-131.677 472.145 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8.571-23.17 23.042-44.652 43.333-62.593-44.866-38.305-73.481-95.143-73.481-158.591 0-114.991 93.601-208.593 208.593-208.593s208.593 93.601 208.593 208.593c0 63.448-28.616 120.286-73.48 158.591 20.288 17.901 34.801 39.383 43.332 62.593 64.55-52.186 106.001-131.906 106.001-221.184 0-156.862-127.583-284.444-284.444-284.444zM512 303.407c-73.197 0-132.741 59.544-132.741 132.741s59.544 132.741 132.741 132.741c73.197 0 132.741-59.544 132.741-132.741s-59.544-132.741-132.741-132.741zM512 379.259c31.367 0 56.889 25.522 56.889 56.889s-25.522 56.889-56.889 56.889c-31.367 0-56.889-25.522-56.889-56.889s25.522-56.889 56.889-56.889zM512 606.815c-119.806 0-132.741 78.724-132.741 112.595 0 62.35 20.369 187.774 31.483 235.333 4.89 20.859 24.571 69.257 101.257 69.257s96.367-48.398 101.257-69.257c11.115-47.524 31.483-172.983 31.483-235.333 0-33.87-12.935-112.595-132.741-112.595zM512 682.667c56.889 0 56.889 21.228 56.889 36.743 0 50.629-17.841 168.047-29.481 217.998-0.951 3.98-2.528 10.74-27.407 10.74s-26.457-6.72-27.407-10.664c-11.605-49.835-29.481-167.405-29.481-218.074 0-15.514 0-36.743 56.889-36.743z"></path> </svg> </span></a></div></div></div><div class="header-menu--disable header__menu header-menu header-menu--lg" data-v-8d45d0d2><div class="header-menu__item" data-v-8d45d0d2><a href="/theme/" class="header-menu__link header-menu__link--news link" title="Темы" data-v-8d45d0d2><span class="nuxt-icon nuxt-icon--fill header-menu__icon header-menu__icon--menu" data-v-8d45d0d2><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <mask id="mask0_3063_42221" style="mask-type:alpha" maskUnits="userSpaceOnUse" x="0" y="0" width="24" height="24"> <rect width="24" height="24" fill="#D9D9D9"/> </mask> <g mask="url(#mask0_3063_42221)"> <path d="M16.65 13L11 7.35001L16.65 1.70001L22.3 7.35001L16.65 13ZM3 11V3.00001H11V11H3ZM13 21V13H21V21H13ZM3 21V13H11V21H3Z" fill="#461EF8"/> </g> </svg> </span><p class="header-menu__text" data-v-8d45d0d2>Темы</p></a></div><div class="header-menu__item" data-v-8d45d0d2><a href="/news/" class="header-menu__link header-menu__link--news link" title="Новости" data-v-8d45d0d2><span class="nuxt-icon nuxt-icon--fill header-menu__icon header-menu__icon--menu" data-v-8d45d0d2><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M16.75 4C17.3201 3.99993 17.869 4.2163 18.2858 4.60537C18.7025 4.99444 18.956 5.52721 18.995 6.096L19 6.25V17.5C18.9998 17.6249 19.0463 17.7455 19.1305 17.8378C19.2147 17.9301 19.3304 17.9876 19.4548 17.9989C19.5793 18.0102 19.7034 17.9745 19.8028 17.8988C19.9023 17.8231 19.9697 17.7129 19.992 17.59L20 17.5V7.014C20.5219 7.07236 21.007 7.31146 21.3712 7.68988C21.7354 8.06831 21.9557 8.5622 21.994 9.086L22 9.25V16.75C22.0001 17.5801 21.6824 18.3788 21.1123 18.9822C20.5422 19.5856 19.7628 19.948 18.934 19.995L18.75 20H5.25C4.41986 20.0001 3.62117 19.6824 3.01777 19.1123C2.41437 18.5422 2.052 17.7628 2.005 16.934L2 16.75V6.25C1.99993 5.67987 2.2163 5.13098 2.60537 4.71425C2.99444 4.29751 3.52721 4.04402 4.096 4.005L4.25 4H16.75ZM9.248 11H5.748C5.54909 11 5.35832 11.079 5.21767 11.2197C5.07702 11.3603 4.998 11.5511 4.998 11.75V15.25C4.998 15.664 5.334 16 5.748 16H9.248C9.44691 16 9.63768 15.921 9.77833 15.7803C9.91898 15.6397 9.998 15.4489 9.998 15.25V11.75C9.998 11.5511 9.91898 11.3603 9.77833 11.2197C9.63768 11.079 9.44691 11 9.248 11ZM15.252 14.5H12.754L12.652 14.507C12.4638 14.5329 12.2923 14.6293 12.1724 14.7767C12.0525 14.9241 11.993 15.1115 12.006 15.3011C12.0189 15.4907 12.1034 15.6683 12.2422 15.798C12.3811 15.9278 12.564 15.9999 12.754 16H15.252L15.354 15.993C15.5422 15.9671 15.7137 15.8707 15.8336 15.7233C15.9535 15.5759 16.013 15.3885 16 15.1989C15.9871 15.0093 15.9026 14.8317 15.7638 14.702C15.6249 14.5722 15.442 14.5001 15.252 14.5ZM8.498 12.5V14.5H6.498V12.5H8.498ZM15.25 11L12.752 11.005L12.65 11.011C12.4599 11.0351 12.2863 11.1309 12.1646 11.279C12.043 11.427 11.9827 11.616 11.996 11.8071C12.0093 11.9983 12.0952 12.1771 12.2362 12.3068C12.3771 12.4366 12.5624 12.5075 12.754 12.505L15.253 12.5L15.354 12.493C15.5423 12.4671 15.7138 12.3706 15.8337 12.2231C15.9536 12.0756 16.0131 11.888 16 11.6984C15.9869 11.5087 15.9023 11.3311 15.7632 11.2015C15.6242 11.0718 15.4411 10.9998 15.251 11H15.25ZM15.251 7.504H5.748L5.646 7.511C5.45775 7.5369 5.28635 7.63329 5.16643 7.7807C5.04652 7.92811 4.98702 8.11554 4.99997 8.30512C5.01293 8.4947 5.09736 8.6723 5.23621 8.80203C5.37506 8.93176 5.55798 9.00394 5.748 9.004H15.252L15.354 8.998C15.5439 8.97392 15.7173 8.87816 15.8389 8.73034C15.9605 8.58252 16.0209 8.39382 16.0079 8.20288C15.9948 8.01193 15.9093 7.8332 15.7688 7.70327C15.6283 7.57334 15.4424 7.50205 15.251 7.504Z" fill="#461EF8"/> </svg> </span><p class="header-menu__text" data-v-8d45d0d2>Новости</p></a></div><div class="header-menu__item" data-v-8d45d0d2><div class="header-menu__collapse collapsed" data-bs-toggle="collapse" data-bs-target="#header-materials" aria-expanded="false" data-v-8d45d0d2><span class="nuxt-icon nuxt-icon--fill header-menu__icon header-menu__icon--menu" data-v-8d45d0d2><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M14 9.9V8.2C14.55 7.96667 15.1127 7.79167 15.688 7.675C16.2627 7.55833 16.8667 7.5 17.5 7.5C17.9333 7.5 18.3583 7.53333 18.775 7.6C19.1917 7.66667 19.6 7.75 20 7.85V9.45C19.6 9.3 19.196 9.18767 18.788 9.113C18.3793 9.03767 17.95 9 17.5 9C16.8667 9 16.2583 9.07933 15.675 9.238C15.0917 9.396 14.5333 9.61667 14 9.9ZM14 15.4V13.7C14.55 13.4667 15.1127 13.2917 15.688 13.175C16.2627 13.0583 16.8667 13 17.5 13C17.9333 13 18.3583 13.0333 18.775 13.1C19.1917 13.1667 19.6 13.25 20 13.35V14.95C19.6 14.8 19.196 14.6877 18.788 14.613C18.3793 14.5377 17.95 14.5 17.5 14.5C16.8667 14.5 16.2583 14.575 15.675 14.725C15.0917 14.875 14.5333 15.1 14 15.4ZM14 12.65V10.95C14.55 10.7167 15.1127 10.5417 15.688 10.425C16.2627 10.3083 16.8667 10.25 17.5 10.25C17.9333 10.25 18.3583 10.2833 18.775 10.35C19.1917 10.4167 19.6 10.5 20 10.6V12.2C19.6 12.05 19.196 11.9377 18.788 11.863C18.3793 11.7877 17.95 11.75 17.5 11.75C16.8667 11.75 16.2583 11.8293 15.675 11.988C15.0917 12.146 14.5333 12.3667 14 12.65ZM13 17.05C13.7333 16.7 14.471 16.4373 15.213 16.262C15.9543 16.0873 16.7167 16 17.5 16C18.1 16 18.6877 16.05 19.263 16.15C19.8377 16.25 20.4167 16.4 21 16.6V6.7C20.45 6.46667 19.8793 6.29167 19.288 6.175C18.696 6.05833 18.1 6 17.5 6C16.7167 6 15.9417 6.1 15.175 6.3C14.4083 6.5 13.6833 6.8 13 7.2V17.05ZM12 20C11.2 19.3667 10.3333 18.875 9.4 18.525C8.46667 18.175 7.5 18 6.5 18C5.8 18 5.11267 18.0917 4.438 18.275C3.76267 18.4583 3.11667 18.7167 2.5 19.05C2.15 19.2333 1.81267 19.225 1.488 19.025C1.16267 18.825 1 18.5333 1 18.15V6.1C1 5.91667 1.046 5.74167 1.138 5.575C1.22933 5.40833 1.36667 5.28333 1.55 5.2C2.33333 4.81667 3.13767 4.52067 3.963 4.312C4.78767 4.104 5.63333 4 6.5 4C7.46667 4 8.41267 4.125 9.338 4.375C10.2627 4.625 11.15 5 12 5.5C12.85 5 13.7377 4.625 14.663 4.375C15.5877 4.125 16.5333 4 17.5 4C18.3667 4 19.2127 4.104 20.038 4.312C20.8627 4.52067 21.6667 4.81667 22.45 5.2C22.6333 5.28333 22.771 5.40833 22.863 5.575C22.9543 5.74167 23 5.91667 23 6.1V18.15C23 18.5333 22.8377 18.825 22.513 19.025C22.1877 19.225 21.85 19.2333 21.5 19.05C20.8833 18.7167 20.2373 18.4583 19.562 18.275C18.8873 18.0917 18.2 18 17.5 18C16.5 18 15.5333 18.175 14.6 18.525C13.6667 18.875 12.8 19.3667 12 20Z" fill="#461EF8"/> </svg> </span><p class="header-menu__title" data-v-8d45d0d2>Материалы</p><span class="nuxt-icon nuxt-icon--fill header-menu__icon header-menu__icon--down" data-v-8d45d0d2><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M5.88 7L12 13.186L18.12 7L20 8.91375L12 17L4 8.91375L5.88 7Z" fill="#181B29"/> </svg> </span></div></div><div class="header-menu__item" data-v-8d45d0d2><a href="/materials_day/" class="header-menu__link header-menu__link--news link" title="Картина дня" data-v-8d45d0d2><span class="nuxt-icon nuxt-icon--fill header-menu__icon header-menu__icon--menu" data-v-8d45d0d2><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0_20793_266026)"> <path fill-rule="evenodd" clip-rule="evenodd" d="M18.9549 2.22259C18.9578 2.22545 18.9635 2.2283 18.9635 2.2283L20.0007 0.768397L21.1065 3.29681L22.2124 5.82522L19.4607 5.61094L16.709 5.39667L17.7462 3.93962C17.7434 3.93677 17.7377 3.93391 17.7377 3.93391C13.2801 0.76554 7.09663 1.80833 3.92775 6.26519C0.758875 10.722 1.80183 16.9045 6.2594 20.0729C10.717 23.2412 16.9004 22.1985 20.0693 17.7416C21.578 15.6217 22.1324 13.1076 21.818 10.7163C21.5866 9.35356 23.6782 9.13929 23.8868 10.3678C24.2897 13.2876 23.6239 16.3645 21.778 18.9558C17.9377 24.3555 10.4455 25.6182 5.045 21.7785C-0.355518 17.9387 -1.6185 10.4478 2.22187 5.04812C6.06224 -0.354389 13.5544 -1.62002 18.9549 2.22259Z" fill="#461EF8"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M20 12C20 16.4183 16.4183 20 12 20C7.58172 20 4 16.4183 4 12C4 7.58172 7.58172 4 12 4C16.4183 4 20 7.58172 20 12ZM5.87699 14.2558L8.47721 12.2435C9.31891 11.5753 9.58566 11.1143 9.58566 10.6197C9.58566 10.0344 9.09359 9.68475 8.51605 9.68475C7.82715 9.68475 7.304 10.0344 6.79121 10.6197L5.8252 9.68475C6.52446 8.80161 7.41796 8.30695 8.55749 8.30695C10.057 8.30695 11.1473 9.23152 11.1473 10.5575C11.1473 11.5028 10.7356 12.2332 9.50279 13.1267L8.21822 14.1238H11.2069V15.4912H5.87699V14.2558ZM12.103 14.0513H15.545V15.4886H17.0652V14.0513H18.0001V12.7771H17.0652V8.44165H15.2264L11.958 12.8807L12.103 14.0513ZM15.545 10.0448V12.7771H13.5508L15.545 10.0448Z" fill="#461EF8"/> </g> <defs> <clipPath id="clip0_20793_266026"> <rect width="24" height="24" fill="white"/> </clipPath> </defs> </svg> </span><p class="header-menu__text" data-v-8d45d0d2>Картина дня</p></a></div><div class="header-menu__item" data-v-8d45d0d2><a href="/video/" class="header-menu__link header-menu__link--news link" title="Видео" data-v-8d45d0d2><span class="nuxt-icon nuxt-icon--fill header-menu__icon header-menu__icon--menu" data-v-8d45d0d2> <svg version="1.1" xmlns="http://www.w3.org/2000/svg" width="1024" height="1024" viewBox="0 0 1024 1024"> <title></title> <g id="icomoon-ignore"> </g> <path d="M984.089 215.132c-36.966-43.705-105.211-61.532-235.541-61.532h-473.106c-133.314 0-202.716 18.977-239.539 65.508-35.903 45.367-35.903 112.212-35.903 204.726v176.333c0 179.231 42.599 270.234 275.443 270.234h473.106c113.024 0 175.652-15.733 216.172-54.302 41.549-39.552 59.279-104.125 59.279-215.93v-176.333c0-97.564-2.78-164.803-39.911-208.702zM657.412 536.346l-214.835 111.683c-4.802 2.494-10.056 3.732-15.304 3.732-5.939 0-11.863-1.588-17.111-4.751-9.884-5.954-15.92-16.609-15.92-28.104v-222.643c0-11.473 6.018-22.118 15.884-28.079s22.134-6.367 32.374-1.078l214.835 110.958c10.931 5.647 17.792 16.871 17.813 29.118 0.011 12.252-6.824 23.496-17.736 29.164z"></path> </svg> </span><p class="header-menu__text" data-v-8d45d0d2>Видео</p></a></div><div class="header-menu__item" data-v-8d45d0d2><div class="header-menu__collapse collapsed" data-bs-toggle="collapse" data-bs-target="#header-events" aria-expanded="false" data-v-8d45d0d2><span class="nuxt-icon nuxt-icon--fill header-menu__icon header-menu__icon--menu" data-v-8d45d0d2><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M9 10V12H7V10H9ZM13 10V12H11V10H13ZM17 10V12H15V10H17ZM19 3C19.5304 3 20.0391 3.21071 20.4142 3.58579C20.7893 3.96086 21 4.46957 21 5V19C21 19.5304 20.7893 20.0391 20.4142 20.4142C20.0391 20.7893 19.5304 21 19 21H5C4.46957 21 3.96086 20.7893 3.58579 20.4142C3.21071 20.0391 3 19.5304 3 19V5C3 4.46957 3.21071 3.96086 3.58579 3.58579C3.96086 3.21071 4.46957 3 5 3H6V1H8V3H16V1H18V3H19ZM19 19V8H5V19H19ZM9 14V16H7V14H9ZM13 14V16H11V14H13ZM17 14V16H15V14H17Z" fill="#181B29"/> </svg> </span><p class="header-menu__title" data-v-8d45d0d2>События</p><span class="nuxt-icon nuxt-icon--fill header-menu__icon header-menu__icon--down" data-v-8d45d0d2><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M5.88 7L12 13.186L18.12 7L20 8.91375L12 17L4 8.91375L5.88 7Z" fill="#181B29"/> </svg> </span></div></div><div class="header-menu__item" data-v-8d45d0d2><div class="header-menu__collapse collapsed" data-bs-toggle="collapse" data-bs-target="#header-business" aria-expanded="false" data-v-8d45d0d2><span class="nuxt-icon nuxt-icon--fill header-menu__icon header-menu__icon--menu" data-v-8d45d0d2><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M10 16V15H3V19C3 20.11 3.89 21 5 21H19C20.11 21 21 20.11 21 19V15H14V16H10ZM20 7H16V5L14 3H10L8 5V7H4C2.9 7 2 7.9 2 9V12C2 13.11 2.89 14 4 14H10V12H14V14H20C21.1 14 22 13.1 22 12V9C22 7.9 21.1 7 20 7ZM14 7H10V5H14V7Z" fill="#461EF8"/> </svg> </span><p class="header-menu__title" data-v-8d45d0d2>Бизнес-центр</p><span class="nuxt-icon nuxt-icon--fill header-menu__icon header-menu__icon--down" data-v-8d45d0d2><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M5.88 7L12 13.186L18.12 7L20 8.91375L12 17L4 8.91375L5.88 7Z" fill="#181B29"/> </svg> </span></div></div><div class="header-menu__item" data-v-8d45d0d2><div class="header-menu__collapse collapsed" data-bs-toggle="collapse" data-bs-target="#header-learn" aria-expanded="false" data-v-8d45d0d2><span class="nuxt-icon nuxt-icon--fill header-menu__icon header-menu__icon--menu" data-v-8d45d0d2><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0_3063_42240)"> <path d="M10.3211 4.37782C10.8462 4.12905 11.42 4 12.0011 4C12.5822 4 13.156 4.12905 13.6811 4.37782L23.4291 8.99582C23.5989 9.07619 23.7427 9.20277 23.8438 9.36106C23.945 9.51935 23.9996 9.70294 24.0013 9.89081C24.0029 10.0787 23.9517 10.2632 23.8533 10.4233C23.7549 10.5833 23.6135 10.7124 23.4451 10.7958L13.7451 15.6078C13.2031 15.8767 12.6062 16.0167 12.0011 16.0167C11.396 16.0167 10.7991 15.8767 10.2571 15.6078L2.00111 11.5118V15.9998C2.00111 16.265 1.89575 16.5194 1.70822 16.7069C1.52068 16.8945 1.26633 16.9998 1.00111 16.9998C0.735892 16.9998 0.481538 16.8945 0.294002 16.7069C0.106466 16.5194 0.00110879 16.265 0.00110879 15.9998V9.94982C-0.00818849 9.75213 0.0411476 9.5561 0.142918 9.38637C0.244689 9.21663 0.394354 9.08076 0.573109 8.99582L10.3211 4.37782ZM4.00111 14.7378V17.9998C4.00114 18.1314 4.02712 18.2616 4.07757 18.3831C4.12802 18.5046 4.20194 18.6149 4.29511 18.7078L4.29911 18.7138L4.34511 18.7558L4.46511 18.8678C5.09189 19.4265 5.7695 19.9253 6.48911 20.3578C7.82511 21.1598 9.75511 21.9998 12.0011 21.9998C14.2471 21.9998 16.1771 21.1598 17.5151 20.3578C18.2347 19.9253 18.9123 19.4265 19.5391 18.8678L19.6591 18.7558L19.6911 18.7238L19.7031 18.7118L19.7051 18.7098L19.7091 18.7078C19.8019 18.6148 19.8755 18.5044 19.9256 18.3829C19.9757 18.2614 20.0013 18.1312 20.0011 17.9998V14.7358L14.6331 17.3998C13.815 17.8055 12.9143 18.0166 12.0011 18.0166C11.088 18.0166 10.1872 17.8055 9.36911 17.3998L4.00111 14.7378Z" fill="#461EF8"/> </g> <defs> <clipPath id="clip0_3063_42240"> <rect width="24" height="24" fill="white"/> </clipPath> </defs> </svg> </span><p class="header-menu__title" data-v-8d45d0d2>Обучение</p><span class="nuxt-icon nuxt-icon--fill header-menu__icon header-menu__icon--down" data-v-8d45d0d2><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M5.88 7L12 13.186L18.12 7L20 8.91375L12 17L4 8.91375L5.88 7Z" fill="#181B29"/> </svg> </span></div></div><div class="header-menu__item" data-v-8d45d0d2><div class="header-menu__collapse collapsed" data-bs-toggle="collapse" data-bs-target="#header-shop" aria-expanded="false" data-v-8d45d0d2><span class="nuxt-icon nuxt-icon--fill header-menu__icon header-menu__icon--menu" data-v-8d45d0d2><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M22 9.00052H17.21L12.82 2.43052C12.7285 2.29439 12.605 2.18286 12.4602 2.10574C12.3155 2.02862 12.154 1.98828 11.99 1.98828C11.826 1.98828 11.6645 2.02862 11.5198 2.10574C11.375 2.18286 11.2515 2.29439 11.16 2.43052L6.77 9.00052H2C1.45 9.00052 1 9.45052 1 10.0005C1 10.0905 1.01 10.1805 1.04 10.2705L3.58 19.5405C3.81 20.3805 4.58 21.0005 5.5 21.0005H18.5C19.42 21.0005 20.19 20.3805 20.43 19.5405L22.97 10.2705L23 10.0005C23 9.45052 22.55 9.00052 22 9.00052ZM11.99 4.79052L14.8 9.00052H9.18L11.99 4.79052ZM12 17.0005C10.9 17.0005 10 16.1005 10 15.0005C10 13.9005 10.9 13.0005 12 13.0005C13.1 13.0005 14 13.9005 14 15.0005C14 16.1005 13.1 17.0005 12 17.0005Z" fill="#461EF8"/> </svg> </span><p class="header-menu__title" data-v-8d45d0d2>Магазин</p><span class="nuxt-icon nuxt-icon--fill header-menu__icon header-menu__icon--down" data-v-8d45d0d2><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M5.88 7L12 13.186L18.12 7L20 8.91375L12 17L4 8.91375L5.88 7Z" fill="#181B29"/> </svg> </span></div></div><div class="header-menu__item" data-v-8d45d0d2><div class="header-menu__collapse collapsed" data-bs-toggle="collapse" data-bs-target="#header-rk" aria-expanded="false" data-v-8d45d0d2><span class="nuxt-icon nuxt-icon--fill header-menu__icon header-menu__icon--menu" data-v-8d45d0d2><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M12 8H4C3.46957 8 2.96086 8.21071 2.58579 8.58579C2.21071 8.96086 2 9.46957 2 10V14C2 14.5304 2.21071 15.0391 2.58579 15.4142C2.96086 15.7893 3.46957 16 4 16H5V20C5 20.2652 5.10536 20.5196 5.29289 20.7071C5.48043 20.8946 5.73478 21 6 21H8C8.26522 21 8.51957 20.8946 8.70711 20.7071C8.89464 20.5196 9 20.2652 9 20V16H12L17 20V4L12 8ZM21.5 12C21.5 13.71 20.54 15.26 19 16V8C20.53 8.75 21.5 10.3 21.5 12Z" fill="#461EF8"/> </svg> </span><p class="header-menu__title" data-v-8d45d0d2>Реклама</p><span class="nuxt-icon nuxt-icon--fill header-menu__icon header-menu__icon--down" data-v-8d45d0d2><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M5.88 7L12 13.186L18.12 7L20 8.91375L12 17L4 8.91375L5.88 7Z" fill="#181B29"/> </svg> </span></div></div></div></div><div class="header-background" data-v-8d45d0d2></div><div class="header-down" id="header-parent-lg" data-v-8d45d0d2><div class="header-down__blocks collapse js-header-down" id="header-materials" data-bs-parent="#header-parent-lg" data-v-8d45d0d2><div class="header-down__cards" data-v-8d45d0d2><ul class="header-down__list header-down__list--bordered list" data-v-8d45d0d2><li class="header-down__item" data-v-8d45d0d2><a href="/articles/" class="header-down__link link" title="Статьи" data-v-8d45d0d2>Статьи </a></li><li class="header-down__item" data-v-8d45d0d2><a href="/interviews/" class="header-down__link link" title="Интервью" data-v-8d45d0d2> Интервью </a></li><li class="header-down__item" data-v-8d45d0d2><a href="/cases/" class="header-down__link link" title="Кейсы" data-v-8d45d0d2>Кейсы</a></li><li class="header-down__item" data-v-8d45d0d2><a href="/tovar_na_polku/" class="header-down__link link" title="Товар на полку" data-v-8d45d0d2>Товар на полку </a></li><li class="header-down__item" data-v-8d45d0d2><a href="/photoreports/" class="header-down__link link" title="Фоторепортажи" data-v-8d45d0d2>Фоторепортажи </a></li></ul><ul class="header-down__list header-down__list--bordered list" data-v-8d45d0d2><li class="header-down__item" data-v-8d45d0d2><a href="/video/" class="header-down__link link" title="Видео" data-v-8d45d0d2>Видео</a></li><li class="header-down__item" data-v-8d45d0d2><a href="/vote/" class="header-down__link link" title="Опросы" data-v-8d45d0d2>Опросы </a></li><li class="header-down__item" data-v-8d45d0d2><a href="/persons/" class="header-down__link link" title="Персоны" data-v-8d45d0d2>Персоны </a></li><li class="header-down__item" data-v-8d45d0d2><a href="/theme/opinions/" class="header-down__link link" title="Мнения" data-v-8d45d0d2> Мнения </a></li><li class="header-down__item" data-v-8d45d0d2><a href="/glossary/" class="header-down__link link" title="Глоссарий" data-v-8d45d0d2> Глоссарий </a></li></ul><ul class="header-down__list list" data-v-8d45d0d2><li class="header-down__item" data-v-8d45d0d2><a href="https://www.retail.ru/masterclasses/" rel="noopener noreferrer" class="header-down__link link" title="Мастер-классы" data-v-8d45d0d2>Мастер-классы </a></li></ul></div></div><div class="header-down__blocks collapse js-header-down" id="header-events" data-bs-parent="#header-parent-lg" data-v-8d45d0d2><div class="header-down__cards" data-v-8d45d0d2><ul class="header-down__list header-down__list--bordered list" data-v-8d45d0d2><li class="header-down__item" data-v-8d45d0d2><a href="/events/" class="header-down__link link" title="Все события" data-v-8d45d0d2>Все события </a></li><li class="header-down__item" data-v-8d45d0d2><a href="/my/?action=event/add" class="header-down__link link" title="Добавить событие" data-v-8d45d0d2> Добавить событие </a></li><li class="header-down__item" data-v-8d45d0d2><a href="https://www.retail.ru/events/calendar/" rel="noopener noreferrer" class="header-down__link link" title="Календарь событий" data-v-8d45d0d2> Календарь событий </a></li><li class="header-down__item" data-v-8d45d0d2><a href="/video/" class="header-down__link link" title="Онлайн-встречи Retail.ru" data-v-8d45d0d2>Онлайн-встречи Retail.ru </a></li><li class="header-down__item" data-v-8d45d0d2><a href="/rbc/organizer/" class="header-down__link link" title="Организаторы" data-v-8d45d0d2>Организаторы </a></li><li class="header-down__item" data-v-8d45d0d2><a href="http://project29422.tilda.ws/" rel="noopener noreferrer" class="header-down__link link" title="Совместные стенды" data-v-8d45d0d2>Совместные стенды </a></li></ul></div></div><div class="header-down__blocks collapse js-header-down" id="header-business" data-bs-parent="#header-parent-lg" data-v-8d45d0d2><div class="header-down__cards" data-v-8d45d0d2><ul class="header-down__list header-down__list--bordered list" data-v-8d45d0d2><li class="header-down__item" data-v-8d45d0d2><a href="/rbc/" class="header-down__link link" title="Бизнес-центр" data-v-8d45d0d2><strong data-v-8d45d0d2>Бизнес-центр</strong></a></li><li class="header-down__item" data-v-8d45d0d2><a href="/rbc/pressreleases/" class="header-down__link link" title="Новости компаний" data-v-8d45d0d2> Новости компаний </a></li><li class="header-down__item" data-v-8d45d0d2><a href="https://www.retail.ru/rbc/company/generalnaya_podryadnaya_kompaniya_lend/" rel="noopener noreferrer" class="header-down__link link" title="Слово эксперту" data-v-8d45d0d2>Слово эксперту </a></li></ul><ul class="header-down__list header-down__list--bordered list" data-v-8d45d0d2><li class="header-down__item" data-v-8d45d0d2><a href="/rbc/companies/" class="header-down__link link" title="Все компании" data-v-8d45d0d2><strong data-v-8d45d0d2>Все компании</strong></a></li><li class="header-down__item" data-v-8d45d0d2><a href="/rbc/tradingnetworks/" class="header-down__link link" title="Торговые сети" data-v-8d45d0d2>Торговые сети </a></li><li class="header-down__item" data-v-8d45d0d2><a href="/rbc/company/" class="header-down__link link" title="Поставщики товаров и услуг" data-v-8d45d0d2>Поставщики товаров и услуг </a></li><li class="header-down__item" data-v-8d45d0d2><a href="/rbc/organizer/" class="header-down__link link" title="Организаторы" data-v-8d45d0d2>Организаторы </a></li><li class="header-down__item" data-v-8d45d0d2><a href="/rbc/education-companies/" class="header-down__link link" title="Обучающие компании" data-v-8d45d0d2>Обучающие компании </a></li></ul></div></div><div class="header-down__blocks collapse js-header-down" id="header-learn" data-bs-parent="#header-parent-lg" data-v-8d45d0d2><div class="header-down__cards" data-v-8d45d0d2><ul class="header-down__list header-down__list--bordered list" data-v-8d45d0d2><li class="header-down__item" data-v-8d45d0d2><a href="https://www.retail.ru/education/" rel="noopener noreferrer" class="header-down__link link" title="Обучение на Retail.ru" data-v-8d45d0d2>Обучение на Retail.ru </a></li><li class="header-down__item" data-v-8d45d0d2><a href="https://www.retail.ru/education/seminars/" rel="noopener noreferrer" class="header-down__link link" title="Семинары" data-v-8d45d0d2> Семинары </a></li><li class="header-down__item" data-v-8d45d0d2><a href="/rbc/education-companies/" class="header-down__link link" title="Обучающие компании" data-v-8d45d0d2>Обучающие компании </a></li><li class="header-down__item" data-v-8d45d0d2><a href="https://www.retail.ru/education/teachers/" rel="noopener noreferrer" class="header-down__link link" title="Преподаватели" data-v-8d45d0d2>Преподаватели </a></li></ul></div></div><div class="header-down__blocks collapse js-header-down" id="header-shop" data-bs-parent="#header-parent-lg" data-v-8d45d0d2><div class="header-down__cards" data-v-8d45d0d2><ul class="header-down__list header-down__list--bordered list" data-v-8d45d0d2><li class="header-down__item" data-v-8d45d0d2><a href="https://www.retail.ru/products/category/" rel="noopener noreferrer" class="header-down__link link" title="Категории" data-v-8d45d0d2>Категории </a></li><li class="header-down__item" data-v-8d45d0d2><a href="https://www.retail.ru/products/programs/" rel="noopener noreferrer" class="header-down__link link" title="Программы" data-v-8d45d0d2> Программы </a></li><li class="header-down__item" data-v-8d45d0d2><a href="https://www.retail.ru/products/services/" rel="noopener noreferrer" class="header-down__link link" title="Сервисы" data-v-8d45d0d2>Сервисы </a></li><li class="header-down__item" data-v-8d45d0d2><a href="https://www.retail.ru/products/equipment/" rel="noopener noreferrer" class="header-down__link link" title="Оборудование" data-v-8d45d0d2>Оборудование </a></li><li class="header-down__item" data-v-8d45d0d2><a href="https://www.retail.ru/products/kits/" rel="noopener noreferrer" class="header-down__link link" title="Комплекты автоматизации" data-v-8d45d0d2>Комплекты автоматизации </a></li></ul><ul class="header-down__list header-down__list--bordered list" data-v-8d45d0d2><li class="header-down__item" data-v-8d45d0d2><p class="header-down__link" data-v-8d45d0d2><strong data-v-8d45d0d2>Книги</strong></p></li><li class="header-down__item" data-v-8d45d0d2><a href="https://www.retail.ru/books/" rel="noopener noreferrer" class="header-down__link link" title="Все книги" data-v-8d45d0d2>Все книги </a></li><li class="header-down__item" data-v-8d45d0d2><a href="https://www.retail.ru/books/top/" rel="noopener noreferrer" class="header-down__link link" title="Топ 10" data-v-8d45d0d2>Топ 10 </a></li><li class="header-down__item" data-v-8d45d0d2><a href="https://www.retail.ru/books/novelties/" rel="noopener noreferrer" class="header-down__link link" title="Новинки" data-v-8d45d0d2> Новинки </a></li><li class="header-down__item" data-v-8d45d0d2><a href="https://www.retail.ru/books/news/" rel="noopener noreferrer" class="header-down__link link" title="Книжные новости" data-v-8d45d0d2> Книжные новости </a></li></ul><ul class="header-down__list list" data-v-8d45d0d2><li class="header-down__item" data-v-8d45d0d2><a href="https://www.retail.ru/books/authors/" rel="noopener noreferrer" class="header-down__link link" title="Авторы" data-v-8d45d0d2> Авторы </a></li><li class="header-down__item" data-v-8d45d0d2><a href="https://www.retail.ru/books/info/" rel="noopener noreferrer" class="header-down__link link" title="Помощь" data-v-8d45d0d2> Помощь </a></li></ul></div></div><div class="header-down__blocks collapse js-header-down" id="header-rk" data-bs-parent="#header-parent-lg" data-v-8d45d0d2><div class="header-down__cards" data-v-8d45d0d2><ul class="header-down__list header-down__list--bordered list" data-v-8d45d0d2><li class="header-down__item" data-v-8d45d0d2><a href="/advert/" class="header-down__link link" title="Реклама" data-v-8d45d0d2><strong data-v-8d45d0d2>Реклама</strong></a></li><li class="header-down__item" data-v-8d45d0d2><a href="https://www.retail.ru/advert/request/" rel="noopener noreferrer" class="header-down__link link" title="Оставить заявку" data-v-8d45d0d2><strong data-v-8d45d0d2>Оставить заявку</strong></a></li><li class="header-down__item" data-v-8d45d0d2><a href="https://www.retail.ru/advert/tovar_na_polku/" rel="noopener noreferrer" class="header-down__link link" title="Спецпроект Товар на полку" data-v-8d45d0d2> Спецпроект Товар на полку </a></li><li class="header-down__item" data-v-8d45d0d2><a href="/advert/newspaper_banners/" class="header-down__link link" title="Печатная версия" data-v-8d45d0d2>Печатная версия </a></li><li class="header-down__item" data-v-8d45d0d2><a href="/advert/#statistics" class="header-down__link link" title="Статистика" data-v-8d45d0d2><strong data-v-8d45d0d2>Статистика</strong></a></li><li class="header-down__item" data-v-8d45d0d2><a href="/advert/paid_content/" class="header-down__link link" title="Платный контент" data-v-8d45d0d2>Платный контент </a></li></ul><ul class="header-down__list header-down__list--bordered list" data-v-8d45d0d2><li class="header-down__item" data-v-8d45d0d2><a href="https://retail.bitrix24.site/" rel="noopener noreferrer" class="header-down__link link" title="Совместные стенды" data-v-8d45d0d2>Совместные стенды </a></li><li class="header-down__item" data-v-8d45d0d2><a href="/advert/template_banners/" class="header-down__link link" title="Сквозные баннеры" data-v-8d45d0d2><strong data-v-8d45d0d2>Сквозные баннеры</strong></a></li><li class="header-down__item" data-v-8d45d0d2><a href="/advert/edu_banners/" class="header-down__link link" title="Реклама в разделе обучение" data-v-8d45d0d2>Реклама в разделе обучение </a></li><li class="header-down__item" data-v-8d45d0d2><a href="/advert/advertising-events/" class="header-down__link link" title="Сопровождение и реклама мероприятий" data-v-8d45d0d2> Сопровождение и реклама мероприятий </a></li><li class="header-down__item" data-v-8d45d0d2><a href="/advert/#clients" class="header-down__link link" title="Клиенты" data-v-8d45d0d2> Клиенты </a></li><li class="header-down__item" data-v-8d45d0d2><a href="/advert/special/" class="header-down__link link" title="Спецпроекты (видео)" data-v-8d45d0d2> Спецпроекты (видео) </a></li></ul><ul class="header-down__list list" data-v-8d45d0d2><li class="header-down__item" data-v-8d45d0d2><a href="/advert/template_banners/#requirements" class="header-down__link link" title="Требования" data-v-8d45d0d2>Требования </a></li><li class="header-down__item" data-v-8d45d0d2><a href="/advert/paid_content/#requirements" class="header-down__link link" title="Подготовка к размещению статьи" data-v-8d45d0d2><strong data-v-8d45d0d2>Подготовка к размещению статьи</strong></a></li><li class="header-down__item" data-v-8d45d0d2><a href="/advert/law/" class="header-down__link link" title="Требования законодательства" data-v-8d45d0d2>Требования законодательства </a></li><li class="header-down__item" data-v-8d45d0d2><a href="/advert/template_banners/#banner_making" class="header-down__link link" title="Изготовление баннеров" data-v-8d45d0d2>Изготовление баннеров </a></li><li class="header-down__item" data-v-8d45d0d2><a href="/advert/contacts/" class="header-down__link link" title="Контакты" data-v-8d45d0d2>Контакты </a></li></ul></div></div></div></header></div><span></span><main class="main"><div class="container advert advert-template-banners" data-v-ea143419><div class="upright" data-v-ea143419 data-v-8680d95f><div class="upright__area" data-v-8680d95f><div class="upright__content" data-form="placement" data-v-8680d95f><div class="upright__info offer" data-v-8680d95f><div class="offer__title" data-v-8680d95f>Промовид</div><div class="offer__description" data-v-8680d95f><div class="offer__price" data-v-8680d95f>95 900 ₽/нед.</div></div><button class="offer__button offer__button-mobile button button--mint button--sm" data-v-8680d95f data-v-be794839>Заказать</button></div></div></div></div><div class="breadcrumbs container advert__breadcrumbs" data-v-ea143419 data-v-0ee6c0e4><a href="/" class="link breadcrumbs__item" title data-v-0ee6c0e4>Главная</a><a href="/advert/" class="link breadcrumbs__item" title="Реклама" data-v-0ee6c0e4>Реклама</a><span class="breadcrumbs__item breadcrumbs__item--current" data-v-0ee6c0e4>Баннерная реклама</span></div><div class="markup" data-v-ea143419><div class="markup__item markup__item--center" data-v-ea143419><div class="markup__content" data-v-ea143419><div class="markup__info-p1 markup__section" data-v-ea143419><div class="p1 offer offer--horizontal" data-form="placement" data-v-ea143419 data-v-6ceae4dc><div class="offer__title" data-v-6ceae4dc>P 1</div><div class="offer__description" data-v-6ceae4dc><div class="offer__price" data-v-6ceae4dc>162 000 ₽/мес.</div></div><button class="offer__button offer__button-mobile button button--mint button--sm" data-v-6ceae4dc data-v-be794839>Заказать</button></div></div><div class="markup__main markup__section section" data-v-ea143419><h1 class="advert__header h1" data-v-ea143419>Баннерная реклама</h1><div class="content" data-v-ea143419><p> Вы можете разместить уже готовый баннер на сайте или заказать его изготовление у нашего дизайнера.<br> </p> <p>Сквозное размещение баннеров гарантируется через контентные разделы сайта, такие как:</p> <ul> <li>новости;</li> <li> новости компаний;</li> <li> материалы (статьи, кейсы, интервью, товар на полку, мастер-классы).</li> </ul></div></div><div class="markup__tabs markup__section section" data-v-ea143419><div class="advert__content" data-v-ea143419><div class="advert__tabs-outer advert__next" data-v-ea143419><div class="tabs advert__tabs" data-v-ea143419 data-v-b06b62f4><div class="swiper tabs__swiper" data-v-b06b62f4><div class="swiper-wrapper"><div class="swiper-slide tabs__slide" data-v-b06b62f4><div class="tabs__button tabs__button-active" data-v-b06b62f4>Размещение баннеров</div></div><div class="swiper-slide tabs__slide" data-v-b06b62f4><div class="tabs__button" data-v-b06b62f4>Изготовление баннеров</div></div><div class="swiper-slide tabs__slide" data-v-b06b62f4><div class="tabs__button" data-v-b06b62f4>Требования</div></div></div><div class="tabs__nav" data-v-b06b62f4><div class="tabs-nav__item" data-v-b06b62f4><button class="tabs__nav-button tabs__nav-prev button" data-v-b06b62f4 data-v-be794839><div class="tabs__nav-button-inner" data-v-b06b62f4><span class="nuxt-icon nuxt-icon--fill tabs__nav-icon" data-v-b06b62f4><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M7.775 22L6 20.225L14.225 12L6 3.775L7.775 2L17.775 12L7.775 22Z" fill="#181B29"/> </svg> </span></div></button></div><div class="tabs-nav__item" data-v-b06b62f4><button class="tabs__nav-button tabs__nav-next button" data-v-b06b62f4 data-v-be794839><div class="tabs__nav-button-inner" data-v-b06b62f4><span class="nuxt-icon nuxt-icon--fill tabs__nav-icon" data-v-b06b62f4><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M7.775 22L6 20.225L14.225 12L6 3.775L7.775 2L17.775 12L7.775 22Z" fill="#181B29"/> </svg> </span></div></button></div></div></div></div></div><div class="advert__tabs-content" data-v-ea143419><div class="advert__install" style="" data-v-ea143419><div class="price" data-v-ea143419 data-v-b0a78fab><div class="h2 section__title" data-v-b0a78fab>Выберите подходящий формат</div><div class="price__items" data-v-b0a78fab><div class="price__item" data-v-b0a78fab><div class="price__image" data-v-b0a78fab><img src="https://www.retail.ru/upload/iblock/c05/d0c05e3llk8p1a3mx7vqo6yjovx5u3z0/Frame-27339.png" alt="Баннер P1" data-v-b0a78fab></div><div class="price__content" data-v-b0a78fab><div class="price__title p2 p-weight-700" data-v-b0a78fab>Баннер P1</div><div class="price__preview" data-v-b0a78fab><b>Размер 880*112, вес до 300 кб.<br> </b><b>Новая версия.</b> Размещается под меню.<br> <b>Старая версия. </b>Растяжка над сайтом. <br></div></div><div class="price__prices" data-v-b0a78fab><div class="price__prices-wrapper" data-v-b0a78fab><div class="price__price p2 p-weight-700" data-v-b0a78fab>162 000 ₽/мес.</div><div class="price__rotation" data-v-b0a78fab> Ротация: 25% </div></div></div><div class="price__order" data-v-b0a78fab><button class="price__button button button--blue button--sm" data-form="placement" data-v-b0a78fab data-v-be794839>Заказать</button></div></div><div class="price__item" data-v-b0a78fab><div class="price__image" data-v-b0a78fab><img src="https://www.retail.ru/upload/iblock/f55/u3t4jou9lgbyxw9kd2zklg6oo7s1hdqy/Frame-27339f.png" alt="Баннер P2" data-v-b0a78fab></div><div class="price__content" data-v-b0a78fab><div class="price__title p2 p-weight-700" data-v-b0a78fab>Баннер P2</div><div class="price__preview" data-v-b0a78fab><b>Размер 880*112, вес до 300 кб.</b><br> Растяжка в футере сайта.<br></div></div><div class="price__prices" data-v-b0a78fab><div class="price__prices-wrapper" data-v-b0a78fab><div class="price__price p2 p-weight-700" data-v-b0a78fab>51 000 ₽/мес.</div><div class="price__rotation" data-v-b0a78fab> Ротация: 25% </div></div></div><div class="price__order" data-v-b0a78fab><button class="price__button button button--blue button--sm" data-form="placement" data-v-b0a78fab data-v-be794839>Заказать</button></div></div><div class="price__item" data-v-b0a78fab><div class="price__image" data-v-b0a78fab><img src="https://www.retail.ru/upload/iblock/dbd/qnjk3tq3rudj1n68xwgz7u4x1oz3jajr/image-381.png" alt="Баннер C1" data-v-b0a78fab></div><div class="price__content" data-v-b0a78fab><div class="price__title p2 p-weight-700" data-v-b0a78fab>Баннер C1</div><div class="price__preview" data-v-b0a78fab><b>Размер 240*400, вес до 300 кб.<br> </b><b>На новой версии. </b>Левая колонка, под логотипом на декстопе. первый экран.<br> <b>На старой версии.</b> Правая колонка, первый экран.<br> <br></div></div><div class="price__prices" data-v-b0a78fab><div class="price__prices-wrapper" data-v-b0a78fab><div class="price__price p2 p-weight-700" data-v-b0a78fab>135 000 ₽/мес.</div><div class="price__rotation" data-v-b0a78fab> Ротация: 25% </div></div></div><div class="price__order" data-v-b0a78fab><button class="price__button button button--blue button--sm" data-form="placement" data-v-b0a78fab data-v-be794839>Заказать</button></div></div><div class="price__item" data-v-b0a78fab><div class="price__image" data-v-b0a78fab><img src="https://www.retail.ru/upload/iblock/3cc/674ew13pu9oqdtmeu1qcg7xw59bef4j3/image-379.png" alt="Баннер-поплавок" data-v-b0a78fab></div><div class="price__content" data-v-b0a78fab><div class="price__title p2 p-weight-700" data-v-b0a78fab>Баннер-поплавок</div><div class="price__preview" data-v-b0a78fab><b>Спецразмещение, технические параметры направляем по запросу</b><br> Баннер-поплавок.Расположение - поверх страницы.<br> Предполагает закрытие баннера читателями и повторный показ не ранее, чем через 3 дня.<br> <br></div></div><div class="price__prices" data-v-b0a78fab><div class="price__prices-wrapper" data-v-b0a78fab><div class="price__price p2 p-weight-700" data-v-b0a78fab>147 000 ₽/нед.</div></div></div><div class="price__order" data-v-b0a78fab><button class="price__button button button--blue button--sm" data-form="placement" data-v-b0a78fab data-v-be794839>Заказать</button></div></div><div class="price__item" data-v-b0a78fab><div class="price__image" data-v-b0a78fab><img src="https://www.retail.ru/upload/iblock/618/k57h2azghon0zugdeq2cf8gayyucwmyr/image-382.png" alt="Баннер B2" data-v-b0a78fab></div><div class="price__content" data-v-b0a78fab><div class="price__title p2 p-weight-700" data-v-b0a78fab>Баннер B2</div><div class="price__preview" data-v-b0a78fab><b>Размер 880*250, ротация 25%, вес - до 300 кб.</b><br> Второй экран на главной странице,<br> Показ после дочитывания материалов на внутренних страницах при скролле между материалами и новостями.<br> <br></div></div><div class="price__prices" data-v-b0a78fab><div class="price__prices-wrapper" data-v-b0a78fab><div class="price__price p2 p-weight-700" data-v-b0a78fab>72 000 ₽/мес.</div><div class="price__rotation" data-v-b0a78fab> Ротация: 25% </div></div><div class="price__prices-wrapper" data-v-b0a78fab><div class="price__price p2 p-weight-700" data-v-b0a78fab>36 000 ₽/мес.</div><div class="price__rotation" data-v-b0a78fab> Ротация: 10% </div></div></div><div class="price__order" data-v-b0a78fab><button class="price__button button button--blue button--sm" data-form="placement" data-v-b0a78fab data-v-be794839>Заказать</button></div></div><div class="price__item" data-v-b0a78fab><div class="price__image" data-v-b0a78fab><img src="https://www.retail.ru/upload/iblock/91f/oaw5j6yqw8wyl6n1f5t3l42pojhr40vz/image-380.png" alt="Брендированная подложка сайта" data-v-b0a78fab></div><div class="price__content" data-v-b0a78fab><div class="price__title p2 p-weight-700" data-v-b0a78fab>Брендированная подложка сайта</div><div class="price__preview" data-v-b0a78fab>Технические параметры направляем по запросу.<br> <b>На новой версии.</b> Г-образное - вверху на 200 пикселей, с правой стороны - согласно ширины экрана пользователей.<br> <b>На старой версии.</b> П-образное обрамление сайта - вверху на 200 пикселей, с правой стороны - согласно ширины экрана пользователей.<br></div></div><div class="price__prices" data-v-b0a78fab><div class="price__prices-wrapper" data-v-b0a78fab><div class="price__price p2 p-weight-700" data-v-b0a78fab>95 900 ₽/нед.</div><div class="price__rotation" data-v-b0a78fab> Ротация: 25% </div></div></div><div class="price__order" data-v-b0a78fab><button class="price__button button button--blue button--sm" data-form="placement" data-v-b0a78fab data-v-be794839>Заказать</button></div></div></div></div><div class="content" data-v-ea143419><p> Вы можете разместить уже готовый баннер на сайте или <b>заказать </b>его изготовление у нашего дизайнера. </p> <b> </b> <p> <b>Ротация </b>- это установленный вес баннера, исходящий из того, что 10%, 25% или 50% доли показов будет приходиться на ваш баннер. <br> Мы ожидаем в среднем около 110 000 показов при ротации 25%, 220 000 показов при ротации 50% за месяц размещения.  </p> <p> В связи с маркировкой рекламы мы начинаем оперировать понятиями "календарный день", стоимость баннеров указана за месяц, в котором 30 дней.<br> </p> <p class="alert"> Обращаем внимание на то, что креатив обязательно должен содержать упоминание юридического лица и слово "реклама". </p></div></div><div class="advert__create" style="display:none;" data-v-ea143419><div class="content" data-v-ea143419><div class="picture"> <img width="250" alt="logo.png" src="https://www.retail.ru/upload/medialibrary/ee2/logo.png" height="31" title="logo.png" align="left"> <p> Мы показываем рекламу с помощью системы  ADFOX, в связи с чем есть возможность делать <b>нестандартные рекламные кампании</b> для повышения отклика у аудитории.  </p> <p> Стоимость изготовления по договоренности и <b>зависит от сложности</b> поставленной задачи. </p> </div> <p> Посмотрите варианты спецразмещений <a href="http://specs.adfox.ru/">по ссылке</a>. </p> <h3> Стандартные баннеры у нас оценены так: </h3> <table class="table-price table-price--default"> <tbody> <tr> <th> Услуга </th> <th> Стоимость изготовления </th> <th> Оформить заказ </th> </tr> <tr> <td> <p> Изготовление 1 баннера<br> <span class="p3" style="color: #717980;">Формат GIF</span> </p> </td> <td> <p> 6 000 ₽ </p> </td> <td> <button class="button button--sm button--blue" data-form="placement">Заказать</button> </td> </tr> <tr> <td> <p> Изготовление 2 баннеров разного размера<br> <span class="p3" style="color: #717980;">Формат GIF</span> </p> </td> <td> <p> 10 200 ₽ </p> </td> <td> <button class="button button--sm button--blue" data-form="placement">Заказать</button> </td> </tr> <tr> <td> <p> Изготовление 3 баннеров разного размера<br> <span class="p3" style="color: #717980;">Формат GIF</span> </p> </td> <td> <p> 14 000 ₽ </p> </td> <td> <button class="button button--sm button--blue" data-form="placement">Заказать</button> </td> </tr> <tr> <td> <p> Правки баннеров (добавление слайда, перекомпановка)<br> <span class="p3" style="color: #717980;">Формат GIF</span> </p> </td> <td> <p> от 700 ₽ за слайд </p> </td> <td> <button class="button button--sm button--blue" data-form="placement">Заказать</button> </td> </tr> <tr> <td> <p> Незначительные правки (изменение даты — бесплатно)<br> <span class="p3" style="color: #717980;">Формат GIF</span> </p> </td> <td> <p> Бесплатно для рекламодателей Retail.ru (для flash — при наличии исходника) </p> </td> <td> <button class="button button--sm button--blue" data-form="placement">Заказать</button> </td> </tr> <tr> <td> <p> Подгонка размера под нужный размер баннера на основе готового<br> <span class="p3" style="color: #717980;">Формат GIF</span> </p> </td> <td> <p> Бесплатно для Retail.ru 1 500 — для внешних работ </p> </td> <td> <button class="button button--sm button--blue" data-form="placement">Заказать</button> </td> </tr> </tbody> </table> <p> В связи с тем, что на мобильных устройствах не всегда качественно отображаются баннеры в формате flash, <b>мы рекомендуем</b> готовить заглушку в формате gif.<br> </p> <p> <b>Сроки изготовления</b> от 1 рабочего дня со дня подачи материалов – технического задания (не включаем этапы согласования) </p> <p> Для старта работы нам <b>важно получить от вас</b> техническое задание. </p> <p> <strong>В ТЗ на разработку веб-баннера </strong> обязательно должны быть следующие пункты, разберем их на примере: </p> <div class="alert alert--mint"> <h3> Пример ТЗ: </h3> <ol> <li class="mgb5"><strong>Размер: </strong> 600х60</li> <li class="mgb5"><strong>Формат</strong> веб-баннера .gif</li> <li class="mgb5">Материалы индивидуализирующие Ваш   <strong>веб-баннер </strong>, логотип, корпоративные цвета, бренд-бук и т.п. (желательно что бы материалы предоставлялись в векторной графике, т.к. от этого зависит качество веб-баннера) <strong>Прикреплённые файлы </strong> - logo.cdr </li> <li class="mgb5"> <strong>Раскадровка</strong> анимации на веб-баннере <ul> <li>Слайд №1 — Транспортная компания ООО «СЕЛЕНА» + логотип;</li> <li>Слайд №2 — Квартирные;</li> <li>Слайд №3 — Дачные;</li> <li>Слайд №4 — Офисные переезды.</li> </ul> </li> <li class="mgb5"><b>Шрифт</b> — arial, синие тона, желательно использовать изображения газели проезжающей между сменой слайдов. </li> <li class="mgb5"><b>Ссылка </b><a href="#">www.bbbbb.ru</a></li> <li class="mgb5"><b>Альт</b>: Самый быстрый перевозчик слонов в мире! </li> </ol> <p> В случае если имеются <b>дополнительные пожелания</b> такие как - спецэффекты, интерактивные эффекты и т.п., то они указываются в пятом пункте. </p> </div> <p> <button class="button button--sm button--blue" data-form="placement">Заказать баннер</button> </p></div></div><div class="advert__rules" style="display:none;" data-v-ea143419><div class="content" data-v-ea143419><p> <b> У Вас готов баннер и вы его высылаете для размещения? </b> </p> <p> <b>В письме мы ждем от вас:</b> </p> <ul class="bull-type-1"> <li>Баннер</li> <li>Ссылку на рекламируемую страницу</li> <li>Альт (короткий текст, который увидит посетитель при наведении мышкой на баннер).</li> </ul> <p style="color: #959595;"><span style="font-size: 10pt;">Пример альт-текста</span></p> <img src="https://www.retail.ru/upload/medialibrary/45e/vmmonmld335alocqxazh0jfyv31gz0ue/content_img.png"> <br> <br> <div class="alert"> <h3>Обратите внимание!<br> </h3> <p> Мы <b>не принимаем баннеры</b> в формате flash - это устаревшая технология, большая часть браузеров не поддерживает ее и мы не можем гарантировать показы. </p> </div> <h3>Подробнее о баннерах:</h3> <table class="table-price table-price--default"> <tbody> <tr> <th> Название площадки </th> <th> Размер, рх </th> <th> Формат баннера </th> <th> Макс.вес, Kb </th> </tr> <tr> <th> Р1 </th> <th> 1172*150 </th> <th> Gif(динамика), png, Jpg(статика) </th> <th> 300 </th> </tr> <tr> <th> C1 </th> <th> 240*400 </th> <th> Gif(динамика), png, Jpg(статика) </th> <th> 300 </th> </tr> <tr> <th> B2 </th> <th> 880*250 </th> <th> Gif(динамика), png, Jpg(статика) </th> <th> 300 </th> </tr> <tr> <th> Р2 </th> <th> 1480*188 </th> <th> Gif(динамика), png, Jpg(статика) </th> <th> 300 </th> </tr> <tr> <th> Рекомендуем посетить </th> <th> 240*100 </th> <th> Gif(динамика), png, Jpg(статика) </th> <th> 300 </th> </tr> <tr> <th> Баннер-поплавок </th> <th> 880*532 </th> <th> Gif(динамика), png, Jpg(статика) </th> <th> 300 </th> </tr> </tbody> </table> <div class="files"> <a href="https://www.retail.ru/upload/advert-files/Правила_разработки_промо_области_сайта_Retail_ru.pdf" target="_blank" class="files__item link link--blue"><img src="https://www.retail.ru/images/components/snippets/file-pdf.svg" class="files__icon">Правила разработки промо области сайта Retail.ru</a> <a href="https://www.retail.ru/upload/advert-files/Правила использования баннеров.pdf" target="_blank" class="files__item link link--blue"> <img src="https://www.retail.ru/images/components/snippets/file-pdf.svg" class="files__icon">Правила использования баннеров</a> </div> <p> Или просто  <a href="https://www.retail.ru/advert/banner_making/">закажите</a> изготовление баннера у нас<br> </p> <p> <button class="button button--sm button--blue" data-form="placement">Оставить заявку</button> </p></div></div></div></div></div><div class="markup__info-b2 markup__section" data-v-ea143419><div class="b2 offer offer--horizontal" data-form="placement" data-v-ea143419 data-v-0654bcc9><div class="offer__title" data-v-0654bcc9>B 2</div><div class="offer__description" data-v-0654bcc9><div class="offer__price" data-v-0654bcc9>72 000 ₽/мес.</div></div><button class="offer__button offer__button-mobile button button--mint button--sm" data-v-0654bcc9 data-v-be794839>Заказать</button></div></div></div></div><div class="markup__item markup__item--aside-left" data-v-ea143419><div class="markup__content" data-v-ea143419><div class="markup__menu markup__section" data-v-ea143419><div class="menu" data-v-ea143419 data-v-676a409b><ul class="menu__items" data-v-676a409b><li class="menu__item" data-v-676a409b><a href="/advert/about/" class="menu__link p2" title="О проекте" data-v-676a409b><div class="menu__marker arrow-marker" data-v-676a409b><span class="nuxt-icon" data-v-676a409b><svg version="1.1" xmlns="http://www.w3.org/2000/svg" width="723" height="1024" viewBox="0 0 723 1024"> <path d="M121.883 0v311.688l236.355 200.11-236.355 200.515v311.688l601.104-512.202-601.104-511.798z"></path> <path d="M0 311.706v400.625l233.021-200.514-233.021-200.111z"></path> </svg> </span></div> О проекте</a></li><li class="menu__item" data-v-676a409b><a href="/advert/" class="menu__link p2" title="Реклама на Retail.ru" data-v-676a409b><div class="menu__marker arrow-marker" data-v-676a409b><span class="nuxt-icon" data-v-676a409b><svg version="1.1" xmlns="http://www.w3.org/2000/svg" width="723" height="1024" viewBox="0 0 723 1024"> <path d="M121.883 0v311.688l236.355 200.11-236.355 200.515v311.688l601.104-512.202-601.104-511.798z"></path> <path d="M0 311.706v400.625l233.021-200.514-233.021-200.111z"></path> </svg> </span></div> Реклама на Retail.ru</a></li><li class="menu__item" data-v-676a409b><a href="/advert/contacts/" class="menu__link p2" title="Контакты" data-v-676a409b><div class="menu__marker arrow-marker" data-v-676a409b><span class="nuxt-icon" data-v-676a409b><svg version="1.1" xmlns="http://www.w3.org/2000/svg" width="723" height="1024" viewBox="0 0 723 1024"> <path d="M121.883 0v311.688l236.355 200.11-236.355 200.515v311.688l601.104-512.202-601.104-511.798z"></path> <path d="M0 311.706v400.625l233.021-200.514-233.021-200.111z"></path> </svg> </span></div> Контакты</a></li><li class="menu__item" 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data-v-676a409b><svg version="1.1" xmlns="http://www.w3.org/2000/svg" width="723" height="1024" viewBox="0 0 723 1024"> <path d="M121.883 0v311.688l236.355 200.11-236.355 200.515v311.688l601.104-512.202-601.104-511.798z"></path> <path d="M0 311.706v400.625l233.021-200.514-233.021-200.111z"></path> </svg> </span></div> Реклама в разделе Обучение</a></li><li class="menu__item" data-v-676a409b><a href="/advert/special/" class="menu__link p2" title="Спецпроекты (видео)" data-v-676a409b><div class="menu__marker arrow-marker" data-v-676a409b><span class="nuxt-icon" data-v-676a409b><svg version="1.1" xmlns="http://www.w3.org/2000/svg" width="723" height="1024" viewBox="0 0 723 1024"> <path d="M121.883 0v311.688l236.355 200.11-236.355 200.515v311.688l601.104-512.202-601.104-511.798z"></path> <path d="M0 311.706v400.625l233.021-200.514-233.021-200.111z"></path> </svg> </span></div> Спецпроекты (видео)</a></li><li class="menu__item" data-v-676a409b><a href="/advert/newspaper_banners/" 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311.706v400.625l233.021-200.514-233.021-200.111z"></path> </svg> </span></div> Требования законодательства и маркировка рекламы</a></li></ul></div></div><div class="markup__info-c1 markup__section" data-v-ea143419><div class="c1" data-v-ea143419 data-v-22e914b8><div class="с1__title p3" data-v-22e914b8> Реклама на retail.ru </div><div class="c1__offer offer offer--vertical" data-form="placement" data-v-22e914b8><div class="offer__title" data-v-22e914b8>C 1</div><div class="offer__description" data-v-22e914b8><div class="offer__price" data-v-22e914b8>135 000 ₽/мес.</div></div><button class="offer__button offer__button-mobile button button--mint button--sm" data-v-22e914b8 data-v-be794839>Заказать</button></div></div></div><div class="markup__places markup__section" data-v-ea143419></div><div class="markup__social markup__section" data-v-ea143419><div class="socials socials--blue-block" data-v-ea143419 data-v-1ded7092><div class="socials__container" data-v-1ded7092><h2 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data-v-a05561f9>Бизнес-центр</p><span class="nuxt-icon nuxt-icon--fill footer__icon" data-v-a05561f9><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M5.88 7L12 13.186L18.12 7L20 8.91375L12 17L4 8.91375L5.88 7Z" fill="#181B29"/> </svg> </span></div><ul class="footer__list list collapse" id="footer-business" data-v-a05561f9><li class="footer__item" data-v-a05561f9><a href="/rbc/pressreleases/" class="footer__link footer__link--item link link--white" title="Новости бизнес-центра" data-v-a05561f9>Новости бизнес-центра </a></li><li class="footer__item" data-v-a05561f9><a href="/rbc/tradingnetworks/" class="footer__link footer__link--item link link--white" title="Каталог торговых сетей" data-v-a05561f9>Каталог торговых сетей </a></li><li class="footer__item" data-v-a05561f9><a href="/rbc/company/" class="footer__link footer__link--item link link--white" title="Каталог поставщиков" data-v-a05561f9>Каталог поставщиков 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GIF\u003C/span>\r\n\t\t\u003C/p>\r\n\t\u003C/td>\r\n\t\u003Ctd>\r\n\t\t\u003Cp>\r\n\t\t\t 6 000 ₽\r\n\t\t\u003C/p>\r\n\t\u003C/td>\r\n\t\u003Ctd>\r\n \u003Cbutton class=\"button button--sm button--blue\" data-form=\"placement\">Заказать\u003C/button>\r\n\t\u003C/td>\r\n\u003C/tr>\r\n\u003Ctr>\r\n\t\u003Ctd>\r\n\t\t\u003Cp>\r\n\t\t\t Изготовление 2 баннеров разного размера\u003Cbr>\r\n \u003Cspan class=\"p3\" style=\"color: #717980;\">Формат GIF\u003C/span>\r\n\t\t\u003C/p>\r\n\t\u003C/td>\r\n\t\u003Ctd>\r\n\t\t\u003Cp>\r\n\t\t\t 10 200 ₽\r\n\t\t\u003C/p>\r\n\t\u003C/td>\r\n\t\u003Ctd>\r\n \u003Cbutton class=\"button button--sm button--blue\" data-form=\"placement\">Заказать\u003C/button>\r\n\t\u003C/td>\r\n\u003C/tr>\r\n\u003Ctr>\r\n\t\u003Ctd>\r\n\t\t\u003Cp>\r\n\t\t\t Изготовление 3 баннеров разного размера\u003Cbr>\r\n \u003Cspan class=\"p3\" style=\"color: #717980;\">Формат GIF\u003C/span>\r\n\t\t\u003C/p>\r\n\t\u003C/td>\r\n\t\u003Ctd>\r\n\t\t\u003Cp>\r\n\t\t\t 14 000 ₽\r\n\t\t\u003C/p>\r\n\t\u003C/td>\r\n\t\u003Ctd>\r\n \u003Cbutton class=\"button button--sm button--blue\" data-form=\"placement\">Заказать\u003C/button>\r\n\t\u003C/td>\r\n\u003C/tr>\r\n\u003Ctr>\r\n\t\u003Ctd>\r\n\t\t\u003Cp>\r\n\t\t\t Правки баннеров (добавление слайда, перекомпановка)\u003Cbr>\r\n \u003Cspan class=\"p3\" style=\"color: #717980;\">Формат GIF\u003C/span>\r\n\t\t\u003C/p>\r\n\t\u003C/td>\r\n\t\u003Ctd>\r\n\t\t\u003Cp>\r\n\t\t\t от 700 ₽ за слайд\r\n\t\t\u003C/p>\r\n\t\u003C/td>\r\n\t\u003Ctd>\r\n \u003Cbutton class=\"button button--sm button--blue\" data-form=\"placement\">Заказать\u003C/button>\r\n\t\u003C/td>\r\n\u003C/tr>\r\n\u003Ctr>\r\n\t\u003Ctd>\r\n\t\t\u003Cp>\r\n\t\t\t Незначительные правки (изменение даты — бесплатно)\u003Cbr>\r\n \u003Cspan class=\"p3\" style=\"color: #717980;\">Формат GIF\u003C/span>\r\n\t\t\u003C/p>\r\n\t\u003C/td>\r\n\t\u003Ctd>\r\n\t\t\u003Cp>\r\n\t\t\t Бесплатно для рекламодателей Retail.ru (для flash — при наличии исходника)\r\n\t\t\u003C/p>\r\n\t\u003C/td>\r\n\t\u003Ctd>\r\n \u003Cbutton class=\"button button--sm button--blue\" data-form=\"placement\">Заказать\u003C/button>\r\n\t\u003C/td>\r\n\u003C/tr>\r\n\u003Ctr>\r\n\t\u003Ctd>\r\n\t\t\u003Cp>\r\n\t\t\t Подгонка размера под нужный размер баннера на основе готового\u003Cbr>\r\n \u003Cspan class=\"p3\" style=\"color: #717980;\">Формат GIF\u003C/span>\r\n\t\t\u003C/p>\r\n\t\u003C/td>\r\n\t\u003Ctd>\r\n\t\t\u003Cp>\r\n\t\t\t Бесплатно для Retail.ru 1 500 — для внешних работ\r\n\t\t\u003C/p>\r\n\t\u003C/td>\r\n\t\u003Ctd>\r\n \u003Cbutton class=\"button button--sm button--blue\" data-form=\"placement\">Заказать\u003C/button>\r\n\t\u003C/td>\r\n\u003C/tr>\r\n\u003C/tbody>\r\n\u003C/table>\r\n\u003Cp>\r\n\t В связи с тем, что на мобильных устройствах не всегда качественно отображаются баннеры в формате flash, \u003Cb>мы рекомендуем\u003C/b> готовить заглушку в формате gif.\u003Cbr>\r\n\u003C/p>\r\n\u003Cp>\r\n \u003Cb>Сроки изготовления\u003C/b> от 1 рабочего дня со дня подачи материалов – технического задания (не включаем этапы согласования)\r\n\u003C/p>\r\n\u003Cp>\r\n\t Для старта работы нам \u003Cb>важно получить от вас\u003C/b> техническое задание.\r\n\u003C/p>\r\n\u003Cp>\r\n \u003Cstrong>В ТЗ на разработку веб-баннера \u003C/strong> обязательно должны быть следующие пункты, разберем их на примере:\r\n\u003C/p>\r\n\u003Cdiv class=\"alert alert--mint\">\r\n\t\u003Ch3>\r\n\tПример ТЗ: \u003C/h3>\r\n\t\u003Col>\r\n\t\t\u003Cli class=\"mgb5\">\u003Cstrong>Размер: \u003C/strong> 600х60\u003C/li>\r\n\t\t\u003Cli class=\"mgb5\">\u003Cstrong>Формат\u003C/strong> веб-баннера .gif\u003C/li>\r\n\t\t\u003Cli class=\"mgb5\">Материалы индивидуализирующие Ваш   \u003Cstrong>веб-баннер \u003C/strong>, логотип, корпоративные цвета, бренд-бук и т.п. (желательно что бы материалы предоставлялись в векторной графике, т.к. от этого зависит качество веб-баннера) \u003Cstrong>Прикреплённые файлы \u003C/strong> - logo.cdr \u003C/li>\r\n\t\t\u003Cli class=\"mgb5\"> \u003Cstrong>Раскадровка\u003C/strong> анимации на веб-баннере\r\n\t\t\u003Cul>\r\n\t\t\t\u003Cli>Слайд №1 — Транспортная компания ООО «СЕЛЕНА» + логотип;\u003C/li>\r\n\t\t\t\u003Cli>Слайд №2 — Квартирные;\u003C/li>\r\n\t\t\t\u003Cli>Слайд №3 — Дачные;\u003C/li>\r\n\t\t\t\u003Cli>Слайд №4 — Офисные переезды.\u003C/li>\r\n\t\t\u003C/ul>\r\n \u003C/li>\r\n\t\t\u003Cli class=\"mgb5\">\u003Cb>Шрифт\u003C/b> — arial, синие тона, желательно использовать изображения газели проезжающей между сменой слайдов. \u003C/li>\r\n\t\t\u003Cli class=\"mgb5\">\u003Cb>Ссылка \u003C/b>\u003Ca href=\"#\">www.bbbbb.ru\u003C/a>\u003C/li>\r\n\t\t\u003Cli class=\"mgb5\">\u003Cb>Альт\u003C/b>: Самый быстрый перевозчик слонов в мире! \u003C/li>\r\n\t\u003C/ol>\r\n\t\u003Cp>\r\n\t\t В случае если имеются \u003Cb>дополнительные пожелания\u003C/b> такие как - спецэффекты, интерактивные эффекты и т.п., то они указываются в пятом пункте.\r\n\t\u003C/p>\r\n\u003C/div>\r\n\u003Cp> \r\n\u003Cbutton class=\"button button--sm button--blue\" data-form=\"placement\">Заказать баннер\u003C/button>\r\n\u003C/p>",{"type":448,"id":464,"attributes":465},"blok-trebovaniya",{"title":466,"preview":27,"description":467},"Блок требования","\u003Cp>\r\n \u003Cb>\r\n\tУ Вас готов баннер и вы его высылаете для размещения? \u003C/b>\r\n\u003C/p>\r\n\u003Cp>\r\n \u003Cb>В письме мы ждем от вас:\u003C/b>\r\n\u003C/p>\r\n\u003Cul class=\"bull-type-1\">\r\n\t\u003Cli>Баннер\u003C/li>\r\n\t\u003Cli>Ссылку на рекламируемую страницу\u003C/li>\r\n\t\u003Cli>Альт (короткий текст, который увидит посетитель при наведении мышкой на баннер).\u003C/li>\r\n\u003C/ul>\r\n\t\u003Cp style=\"color: #959595;\">\u003Cspan style=\"font-size: 10pt;\">Пример альт-текста\u003C/span>\u003C/p>\r\n \u003Cimg src=\"https://www.retail.ru/upload/medialibrary/45e/vmmonmld335alocqxazh0jfyv31gz0ue/content_img.png\"> \u003Cbr>\r\n\u003Cbr>\r\n\u003Cdiv class=\"alert\">\r\n\t\u003Ch3>Обратите внимание!\u003Cbr>\r\n \u003C/h3>\r\n\t\u003Cp>\r\n\t\t Мы \u003Cb>не принимаем баннеры\u003C/b> в формате flash - это устаревшая технология, большая часть браузеров не поддерживает ее и мы не можем гарантировать показы.\r\n\t\u003C/p>\r\n\u003C/div>\r\n\u003Ch3>Подробнее о баннерах:\u003C/h3>\r\n\u003Ctable class=\"table-price table-price--default\">\r\n\u003Ctbody>\r\n\u003Ctr>\r\n\t\u003Cth>\r\n\t\t Название площадки\r\n\t\u003C/th>\r\n\t\u003Cth>\r\n\t\t Размер, рх\r\n\t\u003C/th>\r\n\t\u003Cth>\r\n\t\t Формат баннера\r\n\t\u003C/th>\r\n\t\u003Cth>\r\n\t\t Макс.вес, Kb\r\n\t\u003C/th>\r\n\u003C/tr>\r\n\u003Ctr>\r\n\t\u003Cth>\r\n\t\t Р1\r\n\t\u003C/th>\r\n\t\u003Cth>\r\n\t\t 1172*150\r\n\t\u003C/th>\r\n\t\u003Cth>\r\n\t\t Gif(динамика), png, Jpg(статика)\r\n\t\u003C/th>\r\n\t\u003Cth>\r\n\t\t 300\r\n\t\u003C/th>\r\n\u003C/tr>\r\n\u003Ctr>\r\n\t\u003Cth>\r\n\t\t C1\r\n\t\u003C/th>\r\n\t\u003Cth>\r\n\t\t 240*400\r\n\t\u003C/th>\r\n\t\u003Cth>\r\n\t\t Gif(динамика), png, Jpg(статика)\r\n\t\u003C/th>\r\n\t\u003Cth>\r\n\t\t 300\r\n\t\u003C/th>\r\n\u003C/tr>\r\n\u003Ctr>\r\n\t\u003Cth>\r\n\t\t B2\r\n\t\u003C/th>\r\n\t\u003Cth>\r\n\t\t 880*250\r\n\t\u003C/th>\r\n\t\u003Cth>\r\n\t\t Gif(динамика), png, Jpg(статика)\r\n\t\u003C/th>\r\n\t\u003Cth>\r\n\t\t 300\r\n\t\u003C/th>\r\n\u003C/tr>\r\n\u003Ctr>\r\n\t\u003Cth>\r\n\t\t Р2\r\n\t\u003C/th>\r\n\t\u003Cth>\r\n\t\t 1480*188\r\n\t\u003C/th>\r\n\t\u003Cth>\r\n\t\t Gif(динамика), png, Jpg(статика)\r\n\t\u003C/th>\r\n\t\u003Cth>\r\n\t\t 300\r\n\t\u003C/th>\r\n\u003C/tr>\r\n\u003Ctr>\r\n\t\u003Cth>\r\n\t\t Рекомендуем посетить\r\n\t\u003C/th>\r\n\t\u003Cth>\r\n\t\t 240*100\r\n\t\u003C/th>\r\n\t\u003Cth>\r\n\t\t Gif(динамика), png, Jpg(статика)\r\n\t\u003C/th>\r\n\t\u003Cth>\r\n\t\t 300\r\n\t\u003C/th>\r\n\u003C/tr>\r\n\u003Ctr>\r\n\t\u003Cth>\r\n\t\t Баннер-поплавок\r\n\t\u003C/th>\r\n\t\u003Cth>\r\n\t\t 880*532\r\n\t\u003C/th>\r\n\t\u003Cth>\r\n\t\t Gif(динамика), png, Jpg(статика)\r\n\t\u003C/th>\r\n\t\u003Cth>\r\n\t\t 300\r\n\t\u003C/th>\r\n\u003C/tr>\r\n\u003C/tbody>\r\n\u003C/table>\r\n\u003Cdiv class=\"files\">\r\n \u003Ca href=\"https://www.retail.ru/upload/advert-files/Правила_разработки_промо_области_сайта_Retail_ru.pdf\" target=\"_blank\" class=\"files__item link link--blue\">\u003Cimg src=\"https://www.retail.ru/images/components/snippets/file-pdf.svg\" class=\"files__icon\">Правила разработки промо области сайта Retail.ru\u003C/a> \u003Ca href=\"https://www.retail.ru/upload/advert-files/Правила использования баннеров.pdf\" target=\"_blank\" class=\"files__item link link--blue\"> \u003Cimg src=\"https://www.retail.ru/images/components/snippets/file-pdf.svg\" class=\"files__icon\">Правила использования баннеров\u003C/a>\r\n\u003C/div>\r\n\u003Cp>\r\n\t Или просто  \u003Ca href=\"https://www.retail.ru/advert/banner_making/\">закажите\u003C/a> изготовление баннера у нас\u003Cbr>\r\n\u003C/p>\r\n\u003Cp> \r\n\u003Cbutton class=\"button button--sm button--blue\" data-form=\"placement\">Оставить заявку\u003C/button>\r\n\u003C/p>",{"title":469,"link":470},"Автоматизация на 1С","/theme/automation-in-1c/",[472,474,476,478,480,482,484,486,488,490],{"type":31,"id":32,"attributes":473},{"title":34,"link":35,"icon":36,"target":37},{"type":31,"id":39,"attributes":475},{"title":41,"link":42,"icon":43,"target":44},{"type":31,"id":46,"attributes":477},{"title":48,"link":49,"icon":50,"target":44},{"type":31,"id":52,"attributes":479},{"title":54,"link":55,"icon":56,"target":44},{"type":31,"id":58,"attributes":481},{"title":60,"link":61,"icon":62,"target":44},{"type":31,"id":64,"attributes":483},{"title":66,"link":67,"icon":68,"target":44},{"type":31,"id":70,"attributes":485},{"title":72,"link":73,"icon":74,"target":44},{"type":31,"id":76,"attributes":487},{"title":78,"link":79,"icon":80,"target":44},{"type":31,"id":82,"attributes":489},{"title":84,"link":85,"icon":86,"target":44},{"type":31,"id":88,"attributes":491},{"title":90,"link":91,"icon":92,"target":44},[493,495,497,499,501,503,505,507,509],{"type":31,"id":39,"attributes":494},{"title":41,"link":42,"icon":43,"target":44},{"type":31,"id":46,"attributes":496},{"title":48,"link":49,"icon":50,"target":44},{"type":31,"id":52,"attributes":498},{"title":54,"link":55,"icon":56,"target":44},{"type":31,"id":58,"attributes":500},{"title":60,"link":61,"icon":62,"target":44},{"type":31,"id":64,"attributes":502},{"title":66,"link":67,"icon":68,"target":44},{"type":31,"id":70,"attributes":504},{"title":72,"link":73,"icon":74,"target":44},{"type":31,"id":76,"attributes":506},{"title":78,"link":79,"icon":80,"target":44},{"type":31,"id":82,"attributes":508},{"title":84,"link":85,"icon":86,"target":44},{"type":31,"id":88,"attributes":510},{"title":90,"link":91,"icon":92,"target":44},{"$sviewportState":512,"$scookiesShow":513},"xl",true,["Set"],{"Kz6L7ZleEQ":516,"WgxmqOEMWf":516,"x4J7EWaC8l":516,"Socials-footer":516,"XxII56vULs":516,"persons-advert-templateBanners":516,"pageData-advert-templateBanners":516,"banners-advert-templateBanners":516,"Socials-header":516,"themeMonth":516,"Socials-blue-block":516},null,{"auth":518,"themeMonth":525,"cart":526},{"token":27,"refreshToken":27,"expires":519,"refreshExpires":521,"user":523},{"time":520,"dateEnd":27},0,{"time":522,"dateEnd":27},86400,{"role":524,"id":27,"uuid":27,"email":27,"name":27,"photo":27},[],{"title":469,"link":470},{"quantity":520,"url":527},"https://www.retail.ru/my/?action=basket"]</script> 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