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Mobile marketing content library | AppsFlyer

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flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-3"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="Protect your marketing budget from mobile ad fraud" id="" href="https://www.appsflyer.com/products/fraud-protection/"> <b class="d-block pb-2">Fraud protection</b> <span class="d-none d-md-block navbar-nav__item-text"> Protect your marketing budget from mobile ad fraud </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Collaborate </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-3"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="Collaborate with your partners in a privacy-centric way" id="" href="https://www.appsflyer.com/products/privacy-cloud/"> <b class="d-block pb-2">Privacy Cloud</b> <span class="d-none d-md-block navbar-nav__item-text"> Collaborate with your partners in a privacy-centric way </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-3"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="First-party data monetization that fuels retail media growth" id="" href="https://www.appsflyer.com/products/data-collaboration/"> <b class="d-block pb-2">AppsFlyer Data Collaboration Platform</b> <span class="d-none d-md-block navbar-nav__item-text"> First-party data monetization that fuels retail media growth </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-3"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="Connect to over 10,000 tech and media partners" id="" href="https://www.appsflyer.com/products/integrations/"> <b class="d-block pb-2">Partner marketplace</b> <span class="d-none d-md-block navbar-nav__item-text"> Connect to over 10,000 tech and media partners </span> </a> </li> </ul> </div> </div> </div> <div class="row mx-0 d-md-flex w-100 ml-md-0 theme-borders--sm theme-borders--top theme-borders--color-1"> <ul data-parent-id="products" class="mega-menu__col--main-links flex-column flex-md-row col align-items-md-center list-style-none d-flex order-1 order-sm-0 ml-md-0 px-0 pt-md-20 pb-25"> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/interactive-product-tours/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> Interactive product tours </a> </li> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/solutions/ios/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> iOS 14+ solutions </a> </li> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/products/apis/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> Data feeds & APIs </a> </li> </ul> </div> </div> </nav> </li> <li itemprop="name" role="menuitem" class="menu-item menu-item-type-custom menu-item-object-custom nav-item mega-parent"> <a itemprop="url" title="Solutions" class="nav-link" href="#">Solutions </a> <nav class="mega-menu flex-column fixed-top pb-20 pb-md-0 px-20" data-mega-nav-id="solutions"> <div class="container-fluid pl-40 pl-md-20 ml-md-auto pt-sm-20 pt-md-0 px-md-0 align-items-stretch d-md-block"> <div class="row mx-0"> <div class="mega-menu__cols mega-menu__cols--columns mega-menu__cols--layout-2 row w-100 flex-column flex-md-row justify-content-md-between pl-0 pt-30 pt-sm-0 "> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Team </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/marketing/"> <span class="d-block pb-2">Marketing</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/product/"> <span class="d-block pb-2">Product</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/data-analytics/"> <span class="d-block pb-2">Data & Analytics</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/research-and-development/"> <span class="d-block pb-2">R&D</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Goal </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/regain-ios-visibility/"> <span class="d-block pb-2">Regain iOS visibility</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/kickstart-app-growth/"> <span class="d-block pb-2">Kickstart app growth</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/scale-ua-campaigns/"> <span class="d-block pb-2">Scale user acquisition</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/maximize-user-ltv/"> <span class="d-block pb-2">Increase engagement & LTV </span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/maximize-roas/"> <span class="d-block pb-2">Maximize ROAS</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Industry </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/games/"> <span class="d-block pb-2">Gaming</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/shopping/"> <span class="d-block pb-2">Shopping</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/finance/"> <span class="d-block pb-2">Finance</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/food-drink/"> <span class="d-block pb-2">Food & drink</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/health-fitness/"> <span class="d-block pb-2">Health & fitness</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/travel/"> <span class="d-block pb-2">Travel</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Platform </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/ios/"> <span class="d-block pb-2">iOS</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/android/"> <span class="d-block pb-2">Android</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/pc-console-measurement/"> <span class="d-block pb-2">PC & console</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/ctv-ott/"> <span class="d-block pb-2">CTV & OTT</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/web-measurement/"> <span class="d-block pb-2">Web</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/mobile-measurement/"> <span class="d-block pb-2">Mobile</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/web3/"> <span class="d-block pb-2">Web3</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Partnerships </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/partners/"> <span class="d-block pb-2">Tech and media partners</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/agencies/"> <span class="d-block pb-2">Agency partners</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/partner-program/"> <span class="d-block pb-2">Partner Program</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> </div> </div> <div class="row mx-0 d-md-flex w-100 ml-md-0 theme-borders--sm theme-borders--top theme-borders--color-1"> <ul data-parent-id="solutions" class="mega-menu__col--main-links flex-column flex-md-row col align-items-md-center list-style-none d-flex order-1 order-sm-0 ml-md-0 px-0 pt-md-20 pb-25"> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/interactive-product-tours/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> Interactive product tours </a> </li> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/customers/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> Customer stories </a> </li> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/appsflyer-advantage/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> The AppsFlyer difference </a> </li> </ul> </div> </div> </nav> </li> <li itemprop="name" role="menuitem" class="menu-item menu-item-type-custom menu-item-object-custom nav-item mega-parent"> <a itemprop="url" title="Learn" class="nav-link" href="#">Learn </a> <nav class="mega-menu flex-column fixed-top pb-20 pb-md-0 px-20" data-mega-nav-id="resources"> <div class="container-fluid pl-40 pl-md-20 ml-md-auto pt-sm-20 pt-md-0 px-md-0 align-items-stretch d-md-block"> <div class="row mx-0"> <div class="mega-menu__col mega-menu__col--layout-1 mega-menu__col--main col-md-3 d-none d-md-flex flex-column px-0 pl-sm-0 pt-20 pt-sm-50 pb-0 pb-sm-40 pr-40"> <span class="h4 mb-3 d-none d-sm-block"> Resources </span> <p>Stay informed with industry insights, the latest trends, original content, and all things AppsFlyer</p> </div> <div class="mega-menu__cols mega-menu__cols--columns mega-menu__cols--layout-1 row w-100 flex-column flex-md-row justify-content-md-between pl-0 pt-30 pt-sm-0 col pl-md-70 pr-md-80"> <div class="mega-menu__col mega-menu__col--layout-1 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 pl-md-30"> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Ecosystem </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/blog/"> <span class="d-block pb-2">Blog</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/resources/"> <span class="d-block pb-2">Reports & guides</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/events/"> <span class="d-block pb-2">Events & webinars</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/resources/templates/"> <span class="d-block pb-2">Tools & templates</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/benchmarks/"> <span class="d-block pb-2">Industry benchmarks</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_blank" title="" id="" href="/blog/videos/"> <span class="d-block pb-2">Videos</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/blog/podcasts/"> <span class="d-block pb-2">Podcasts</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/glossary/"> <span class="d-block pb-2">Glossary</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/metrics-comparison/"> <span class="d-block pb-2">Metrics comparison</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-1 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 pl-md-30"> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Customers </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/customers/"> <span class="d-block pb-2">Customer stories</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/product-news/"> <span class="d-block pb-2">Product news</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/use-cases/"> <span class="d-block pb-2">Use cases</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_blank" title="" id="" href="https://support.appsflyer.com/hc/"> <span class="d-block pb-2">Help center</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_blank" title="" id="" href="https://dev.appsflyer.com/"> <span class="d-block pb-2">Developer Hub</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_blank" title="" id="" href="https://elevate.appsflyer.com/learn/signin"> <span class="d-block pb-2">Learning portal</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> </div> <div class="mega-menu__col mega-menu__col--featured theme-borders--md theme-borders--color-1 theme-borders--left col-md-3 d-md-flex flex-column pt-md-55 pl-0 pl-md-50 pr-0 pb-md-40 order-0 order-md-1 "> <div class="d-none d-sm-block"><a href="/resources/reports/creative-optimization"><img style="border-radius: 8px;" src="/wp-content/uploads/2024/05/image-1-1.png" /></a><div class="d-block"><a href="/resources/reports/creative-optimization" class="btn btn-arrow d-inline-block">New data 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class="col-md-8 col-lg-7 has-normal-font-size text-center m-auto"> <h1 class="h2 pb-3 pb-sm-20 mb-0">Reports and guides</h1> <p>Explore our collection of data-baked industry insights, global and regional trends, and deep dives into the subjects that matter most in our mobile ecosystem.</p> </div> </div> </div> </section> <section class="blog-featured-items pt-30 pt-md-60"> <div class="container"> <div class="row align-items-md-start"> <div class="blog-featured-items__featured-item col-md-7 pr-md-45"> <article id="item-445999" class="feed-item feed-item--layout-1 flex-column mb-4 mb-sm-30 "> <a href="https://www.appsflyer.com/resources/reports/indian-festive-season-2024/" class="d-flex flex-column align-items-sm-center d-sm-block " data-aft="internal-link" data-aft-block="feed-item"> <figure class="position-relative overflow-hidden border-radius"> <img width="1024" height="1024" src="https://www.appsflyer.com/wp-content/uploads/2024/11/square01-1024x1024.jpg" class="bg-image wp-post-image" alt="India Festive Report 2024" loading="lazy" decoding="async" srcset="https://www.appsflyer.com/wp-content/uploads/2024/11/square01-1024x1024.jpg 1024w, https://www.appsflyer.com/wp-content/uploads/2024/11/square01-300x300.jpg 300w, https://www.appsflyer.com/wp-content/uploads/2024/11/square01-768x768.jpg 768w, https://www.appsflyer.com/wp-content/uploads/2024/11/square01.jpg 1080w" sizes="(max-width: 1024px) 100vw, 1024px" /> </figure> </a> <header class="pt-20 pb-20 pt-sm-30 pb-sm-4"> <div class="feed-item__details text-uppercase text-secondary d-none d-sm-flex flex-wrap pb-2"> Report </div> <a class="d-flex flex-column align-items-sm-center d-sm-block" href="https://www.appsflyer.com/resources/reports/indian-festive-season-2024/" data-aft="internal-link" data-aft-block="feed-item"> <span class="h2 d-inline-block pt-0 font-weight-bolder"> Download the India Festive Report 2024</span> <div class="feed-item__text text-primary pt-3"> Dive into the trends, benchmarks and expert tips for the upcoming Indian festive season of 2024. Uncover tips for maximizing post-Diwali engagement. </div> </a> </header> </article> </div> <ul class="list-style-none row d-flex flex-wrap pl-0 pr-0 pl-sm-0 pr-sm-20 col-md-5 mt-0 mb-0 pb-3 pb-sm-30 mx-auto"> <li class="col-sm-6 col-md-12 mt-0 mb-30 pl-0 px-20 px-md-0"><article id="item-443500" class="feed-item feed-item--layout-4 d-flex "> <header class="d-flex flex-column"> <div class="d-flex flex-column"> <div class="feed-item__details text-uppercase text-secondary d-none d-sm-flex flex-wrap pb-1"> <div class="feed-item__details d-flex flex-wrap px-1"> Report </div> </div> <a href="https://www.appsflyer.com/resources/reports/data-collaboration-commerce-retail/" class="d-flex d-sm-block align-items-sm-center " data-aft="internal-link" data-aft-block="feed-item"> <span class="h3 d-block m-0">The state of data collaboration in commerce and retail media</span> </a> </div> </header> </article> </li><li class="col-sm-6 col-md-12 mt-0 mb-30 pl-0 px-20 px-md-0"><article id="item-439208" 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srcset="https://www.appsflyer.com/wp-content/uploads/2024/01/52461-App-uninstall-report-2024-1200x630-1-1024x538.png 1024w, https://www.appsflyer.com/wp-content/uploads/2024/01/52461-App-uninstall-report-2024-1200x630-1-300x158.png 300w, https://www.appsflyer.com/wp-content/uploads/2024/01/52461-App-uninstall-report-2024-1200x630-1-768x403.png 768w, https://www.appsflyer.com/wp-content/uploads/2024/01/52461-App-uninstall-report-2024-1200x630-1.png 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /> </a> </figure> <header class="d-flex flex-column pt-sm-20 pb-0 pl-20 pl-sm-0"> <div class="d-flex flex-column"> <div class="feed-item__details text-uppercase text-secondary d-none d-sm-flex flex-wrap pb-md-2"> Report </div> <a href="https://www.appsflyer.com/resources/reports/app-uninstall-benchmarks/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <span class="h2 d-inline font-weight-bold m-0 pt-sm-2 pt-md-4">App uninstall report - 2024 edition</span> </a> </div> </header> </article> <article id="item-37378" class="feed-item feed-item--layout-2 d-flex align-items-center align-items-sm-start flex-sm-column mb-30 mb-sm-40 col-sm-6 col-lg-4"> <figure class="position-relative overflow-hidden border-radius"> <a href="https://www.appsflyer.com/resources/reports/app-retention-benchmarks/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <img width="1024" height="538" src="https://www.appsflyer.com/wp-content/uploads/2021/11/7467_Attention_Retention_2021_report_1200x630-1-1024x538.png" class="bg-image wp-post-image" alt="Внимание удержание 2021 отчет" loading="lazy" decoding="async" srcset="https://www.appsflyer.com/wp-content/uploads/2021/11/7467_Attention_Retention_2021_report_1200x630-1-1024x538.png 1024w, https://www.appsflyer.com/wp-content/uploads/2021/11/7467_Attention_Retention_2021_report_1200x630-1-300x158.png 300w, https://www.appsflyer.com/wp-content/uploads/2021/11/7467_Attention_Retention_2021_report_1200x630-1-768x403.png 768w, https://www.appsflyer.com/wp-content/uploads/2021/11/7467_Attention_Retention_2021_report_1200x630-1.png 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /> </a> </figure> <header class="d-flex flex-column pt-sm-20 pb-0 pl-20 pl-sm-0"> <div class="d-flex flex-column"> <div class="feed-item__details text-uppercase text-secondary d-none d-sm-flex flex-wrap pb-md-2"> Report </div> <a href="https://www.appsflyer.com/resources/reports/app-retention-benchmarks/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <span class="h2 d-inline font-weight-bold m-0 pt-sm-2 pt-md-4">Attention Retention! 2023 app retention benchmarks report</span> </a> </div> </header> </article> <article id="item-375074" class="feed-item feed-item--layout-2 d-flex align-items-center align-items-sm-start flex-sm-column mb-30 mb-sm-40 col-sm-6 col-lg-4"> <figure class="position-relative overflow-hidden border-radius"> <a href="https://www.appsflyer.com/resources/reports/performance-index-16/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <img width="1024" height="538" src="https://www.appsflyer.com/wp-content/uploads/2022/08/51686-Performance-Index-16_OG-image-EN_1200x630-2-1024x538.png" class="bg-image wp-post-image" alt="" loading="lazy" decoding="async" srcset="https://www.appsflyer.com/wp-content/uploads/2022/08/51686-Performance-Index-16_OG-image-EN_1200x630-2-1024x538.png 1024w, https://www.appsflyer.com/wp-content/uploads/2022/08/51686-Performance-Index-16_OG-image-EN_1200x630-2-300x158.png 300w, https://www.appsflyer.com/wp-content/uploads/2022/08/51686-Performance-Index-16_OG-image-EN_1200x630-2-768x403.png 768w, https://www.appsflyer.com/wp-content/uploads/2022/08/51686-Performance-Index-16_OG-image-EN_1200x630-2.png 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /> </a> </figure> <header class="d-flex flex-column pt-sm-20 pb-0 pl-20 pl-sm-0"> <div class="d-flex flex-column"> <div class="feed-item__details text-uppercase text-secondary d-none d-sm-flex flex-wrap pb-md-2"> Report </div> <a href="https://www.appsflyer.com/resources/reports/performance-index-16/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <span class="h2 d-inline font-weight-bold m-0 pt-sm-2 pt-md-4">The AppsFlyer Performance Index: Edition 16</span> </a> </div> </header> </article> <article id="item-380830" class="feed-item feed-item--layout-2 d-flex align-items-center align-items-sm-start flex-sm-column mb-30 mb-sm-40 col-sm-6 col-lg-4"> <figure class="position-relative overflow-hidden border-radius"> <a href="https://www.appsflyer.com/resources/guides/marketing-attribution/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <img width="1024" height="538" src="https://www.appsflyer.com/wp-content/uploads/2023/10/52068-Marketing-attribution_OG-1-1024x538.jpg" class="bg-image wp-post-image" alt="2.0 Marketing attribution featured image" loading="lazy" decoding="async" srcset="https://www.appsflyer.com/wp-content/uploads/2023/10/52068-Marketing-attribution_OG-1-1024x538.jpg 1024w, https://www.appsflyer.com/wp-content/uploads/2023/10/52068-Marketing-attribution_OG-1-300x158.jpg 300w, https://www.appsflyer.com/wp-content/uploads/2023/10/52068-Marketing-attribution_OG-1-768x403.jpg 768w, https://www.appsflyer.com/wp-content/uploads/2023/10/52068-Marketing-attribution_OG-1.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /> </a> </figure> <header class="d-flex flex-column pt-sm-20 pb-0 pl-20 pl-sm-0"> <div class="d-flex flex-column"> <div class="feed-item__details text-uppercase text-secondary d-none d-sm-flex flex-wrap pb-md-2"> Guide </div> <a href="https://www.appsflyer.com/resources/guides/marketing-attribution/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <span class="h2 d-inline font-weight-bold m-0 pt-sm-2 pt-md-4">The definitive guide to marketing attribution: giving credit where credit’s due</span> </a> </div> </header> </article> <article id="item-370303" class="feed-item feed-item--layout-2 d-flex align-items-center align-items-sm-start flex-sm-column mb-30 mb-sm-40 col-sm-6 col-lg-4"> <figure class="position-relative overflow-hidden border-radius"> <a href="https://www.appsflyer.com/resources/reports/subscription-app-marketing/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <img width="800" height="400" src="https://www.appsflyer.com/wp-content/uploads/2023/07/51816-Subscriptions-Report-2023_feature-image.png" class="bg-image wp-post-image" alt="Subscription report 2023 - OG" loading="lazy" decoding="async" srcset="https://www.appsflyer.com/wp-content/uploads/2023/07/51816-Subscriptions-Report-2023_feature-image.png 800w, https://www.appsflyer.com/wp-content/uploads/2023/07/51816-Subscriptions-Report-2023_feature-image-300x150.png 300w, https://www.appsflyer.com/wp-content/uploads/2023/07/51816-Subscriptions-Report-2023_feature-image-768x384.png 768w" sizes="(max-width: 800px) 100vw, 800px" /> </a> </figure> <header class="d-flex flex-column pt-sm-20 pb-0 pl-20 pl-sm-0"> <div class="d-flex flex-column"> <div class="feed-item__details text-uppercase text-secondary d-none d-sm-flex flex-wrap pb-md-2"> Report </div> <a href="https://www.appsflyer.com/resources/reports/subscription-app-marketing/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <span class="h2 d-inline font-weight-bold m-0 pt-sm-2 pt-md-4">The state of app marketing for subscription apps  - 2023 edition</span> </a> </div> </header> </article> <article id="item-12832" class="feed-item feed-item--layout-2 d-flex align-items-center align-items-sm-start flex-sm-column mb-30 mb-sm-40 col-sm-6 col-lg-4"> <figure class="position-relative overflow-hidden border-radius"> <a href="https://www.appsflyer.com/resources/reports/shopping-app-marketing-trends/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <img width="1024" height="538" src="https://www.appsflyer.com/wp-content/uploads/2023/07/51696-1200x630-1-1024x538.png" class="bg-image wp-post-image" alt="shopping app marketing trends - OG" loading="lazy" decoding="async" srcset="https://www.appsflyer.com/wp-content/uploads/2023/07/51696-1200x630-1-1024x538.png 1024w, https://www.appsflyer.com/wp-content/uploads/2023/07/51696-1200x630-1-300x158.png 300w, https://www.appsflyer.com/wp-content/uploads/2023/07/51696-1200x630-1-768x403.png 768w, https://www.appsflyer.com/wp-content/uploads/2023/07/51696-1200x630-1.png 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /> </a> </figure> <header class="d-flex flex-column pt-sm-20 pb-0 pl-20 pl-sm-0"> <div class="d-flex flex-column"> <div class="feed-item__details text-uppercase text-secondary d-none d-sm-flex flex-wrap pb-md-2"> Report </div> <a href="https://www.appsflyer.com/resources/reports/shopping-app-marketing-trends/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <span class="h2 d-inline font-weight-bold m-0 pt-sm-2 pt-md-4">The state of eCommerce app marketing - 2023 edition</span> </a> </div> </header> </article> <article id="item-367131" class="feed-item feed-item--layout-2 d-flex align-items-center align-items-sm-start flex-sm-column mb-30 mb-sm-40 col-sm-6 col-lg-4"> <figure class="position-relative overflow-hidden border-radius"> <a href="https://www.appsflyer.com/resources/reports/revenue-boosting-strategies-playbook/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <img width="1024" height="538" src="https://www.appsflyer.com/wp-content/uploads/2023/07/51698-1200x630-2-1-1024x538.png" class="bg-image wp-post-image" alt="joint playbook: AppsFlyer &amp; TikTok Best Practices - OG" loading="lazy" decoding="async" srcset="https://www.appsflyer.com/wp-content/uploads/2023/07/51698-1200x630-2-1-1024x538.png 1024w, https://www.appsflyer.com/wp-content/uploads/2023/07/51698-1200x630-2-1-300x158.png 300w, https://www.appsflyer.com/wp-content/uploads/2023/07/51698-1200x630-2-1-768x403.png 768w, https://www.appsflyer.com/wp-content/uploads/2023/07/51698-1200x630-2-1.png 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /> </a> </figure> <header class="d-flex flex-column pt-sm-20 pb-0 pl-20 pl-sm-0"> <div class="d-flex flex-column"> <div class="feed-item__details text-uppercase text-secondary d-none d-sm-flex flex-wrap pb-md-2"> Report </div> <a href="https://www.appsflyer.com/resources/reports/revenue-boosting-strategies-playbook/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <span class="h2 d-inline font-weight-bold m-0 pt-sm-2 pt-md-4">Target. Connect. Engage: Driving profitable app growth with revenue-boosting strategies </span> </a> </div> </header> </article> <article id="item-369878" class="feed-item feed-item--layout-2 d-flex align-items-center align-items-sm-start flex-sm-column mb-30 mb-sm-40 col-sm-6 col-lg-4"> <figure class="position-relative overflow-hidden border-radius"> <a href="https://www.appsflyer.com/resources/guides/subscription-apps/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <img width="1024" height="538" src="https://www.appsflyer.com/wp-content/uploads/2023/07/51800-Subscription-based-apps-1024x538.png" class="bg-image wp-post-image" alt="Subscription based apps" loading="lazy" decoding="async" srcset="https://www.appsflyer.com/wp-content/uploads/2023/07/51800-Subscription-based-apps-1024x538.png 1024w, https://www.appsflyer.com/wp-content/uploads/2023/07/51800-Subscription-based-apps-300x158.png 300w, https://www.appsflyer.com/wp-content/uploads/2023/07/51800-Subscription-based-apps-768x403.png 768w, https://www.appsflyer.com/wp-content/uploads/2023/07/51800-Subscription-based-apps.png 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /> </a> </figure> <header class="d-flex flex-column pt-sm-20 pb-0 pl-20 pl-sm-0"> <div class="d-flex flex-column"> <div class="feed-item__details text-uppercase text-secondary d-none d-sm-flex flex-wrap pb-md-2"> Guide </div> <a href="https://www.appsflyer.com/resources/guides/subscription-apps/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <span class="h2 d-inline font-weight-bold m-0 pt-sm-2 pt-md-4">Subscription-based apps: How to set yourself for success</span> </a> </div> </header> </article> <article id="item-353179" class="feed-item feed-item--layout-2 d-flex align-items-center align-items-sm-start flex-sm-column mb-30 mb-sm-40 col-sm-6 col-lg-4"> <figure class="position-relative 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class="feed-item__details text-uppercase text-secondary d-none d-sm-flex flex-wrap pb-md-2"> Guide </div> <a href="https://www.appsflyer.com/resources/guides/pc-console-measurement/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <span class="h2 d-inline font-weight-bold m-0 pt-sm-2 pt-md-4">How PC and console platforms open up new revenue streams for game developers</span> </a> </div> </header> </article> <article id="item-353236" class="feed-item feed-item--layout-2 d-flex align-items-center align-items-sm-start flex-sm-column mb-30 mb-sm-40 col-sm-6 col-lg-4"> <figure class="position-relative overflow-hidden border-radius"> <a href="https://www.appsflyer.com/resources/reports/app-reengagement-apac/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <img width="917" height="480" 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/> </a> </figure> <header class="d-flex flex-column pt-sm-20 pb-0 pl-20 pl-sm-0"> <div class="d-flex flex-column"> <div class="feed-item__details text-uppercase text-secondary d-none d-sm-flex flex-wrap pb-md-2"> Report </div> <a href="https://www.appsflyer.com/resources/reports/india-app-marketing/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <span class="h2 d-inline font-weight-bold m-0 pt-sm-2 pt-md-4">The 2019 state of app marketing in India</span> </a> </div> </header> </article> <article id="item-12852" class="feed-item feed-item--layout-2 d-flex align-items-center align-items-sm-start flex-sm-column mb-30 mb-sm-40 col-sm-6 col-lg-4"> <figure class="position-relative overflow-hidden border-radius"> <a href="https://www.appsflyer.com/resources/reports/india-marketing-during-downturn/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <img width="1024" height="538" 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https://www.appsflyer.com/wp-content/uploads/2021/02/indonesia-app-marketing-OG-300x158.jpg 300w, https://www.appsflyer.com/wp-content/uploads/2021/02/indonesia-app-marketing-OG-768x403.jpg 768w, https://www.appsflyer.com/wp-content/uploads/2021/02/indonesia-app-marketing-OG.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /> </a> </figure> <header class="d-flex flex-column pt-sm-20 pb-0 pl-20 pl-sm-0"> <div class="d-flex flex-column"> <div class="feed-item__details text-uppercase text-secondary d-none d-sm-flex flex-wrap pb-md-2"> Report </div> <a href="https://www.appsflyer.com/resources/reports/indonesia-app-marketing/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <span class="h2 d-inline font-weight-bold m-0 pt-sm-2 pt-md-4">Indonesia app marketing report 2020: A more digital and mobile country</span> </a> </div> </header> </article> <article id="item-12821" class="feed-item feed-item--layout-2 d-flex align-items-center align-items-sm-start flex-sm-column mb-30 mb-sm-40 col-sm-6 col-lg-4"> <figure class="position-relative overflow-hidden border-radius"> <a href="https://www.appsflyer.com/resources/reports/app-marketing-dach/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <img width="1024" height="538" src="https://www.appsflyer.com/wp-content/uploads/2021/02/app-marketing-dach-OG-1024x538.jpg" class="bg-image wp-post-image" alt="app marketing dach - OG" loading="lazy" decoding="async" srcset="https://www.appsflyer.com/wp-content/uploads/2021/02/app-marketing-dach-OG-1024x538.jpg 1024w, https://www.appsflyer.com/wp-content/uploads/2021/02/app-marketing-dach-OG-300x158.jpg 300w, https://www.appsflyer.com/wp-content/uploads/2021/02/app-marketing-dach-OG-768x403.jpg 768w, https://www.appsflyer.com/wp-content/uploads/2021/02/app-marketing-dach-OG.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /> </a> </figure> <header class="d-flex flex-column 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src="https://www.appsflyer.com/wp-content/uploads/2021/02/app-marketing-practices-holiday-season-OG-1024x538.jpg" class="bg-image wp-post-image" alt="app marketing practices holiday season - OG" loading="lazy" decoding="async" srcset="https://www.appsflyer.com/wp-content/uploads/2021/02/app-marketing-practices-holiday-season-OG-1024x538.jpg 1024w, https://www.appsflyer.com/wp-content/uploads/2021/02/app-marketing-practices-holiday-season-OG-300x158.jpg 300w, https://www.appsflyer.com/wp-content/uploads/2021/02/app-marketing-practices-holiday-season-OG-768x403.jpg 768w, https://www.appsflyer.com/wp-content/uploads/2021/02/app-marketing-practices-holiday-season-OG.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /> </a> </figure> <header class="d-flex flex-column pt-sm-20 pb-0 pl-20 pl-sm-0"> <div class="d-flex flex-column"> <div class="feed-item__details text-uppercase text-secondary d-none d-sm-flex flex-wrap pb-md-2"> Report </div> <a href="https://www.appsflyer.com/resources/reports/app-marketing-practices-holiday-season/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <span class="h2 d-inline font-weight-bold m-0 pt-sm-2 pt-md-4">App marketing best practices for the 2016 holiday season</span> </a> </div> </header> </article> <article id="item-12825" class="feed-item feed-item--layout-2 d-flex align-items-center align-items-sm-start flex-sm-column mb-30 mb-sm-40 col-sm-6 col-lg-4"> <figure class="position-relative overflow-hidden border-radius"> <a href="https://www.appsflyer.com/resources/reports/casual-puzzle-gaming-data-insights/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <img width="1024" height="538" src="https://www.appsflyer.com/wp-content/uploads/2021/02/casualpuzzle-gaming-data-insights-OG-1024x538.jpg" class="bg-image wp-post-image" alt="casualpuzzle gaming data insights - OG" loading="lazy" decoding="async" srcset="https://www.appsflyer.com/wp-content/uploads/2021/02/casualpuzzle-gaming-data-insights-OG-1024x538.jpg 1024w, https://www.appsflyer.com/wp-content/uploads/2021/02/casualpuzzle-gaming-data-insights-OG-300x158.jpg 300w, https://www.appsflyer.com/wp-content/uploads/2021/02/casualpuzzle-gaming-data-insights-OG-768x403.jpg 768w, https://www.appsflyer.com/wp-content/uploads/2021/02/casualpuzzle-gaming-data-insights-OG.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /> </a> </figure> <header class="d-flex flex-column pt-sm-20 pb-0 pl-20 pl-sm-0"> <div class="d-flex flex-column"> <div class="feed-item__details text-uppercase text-secondary d-none d-sm-flex flex-wrap pb-md-2"> Report </div> <a href="https://www.appsflyer.com/resources/reports/casual-puzzle-gaming-data-insights/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <span class="h2 d-inline font-weight-bold m-0 pt-sm-2 pt-md-4">Casual/Puzzle gaming 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https://www.appsflyer.com/wp-content/uploads/2021/02/coronavirus-marketing-updates-OG-768x403.jpg 768w, https://www.appsflyer.com/wp-content/uploads/2021/02/coronavirus-marketing-updates-OG.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /> </a> </figure> <header class="d-flex flex-column pt-sm-20 pb-0 pl-20 pl-sm-0"> <div class="d-flex flex-column"> <div class="feed-item__details text-uppercase text-secondary d-none d-sm-flex flex-wrap pb-md-2"> Report </div> <a href="https://www.appsflyer.com/resources/reports/coronavirus-marketing-updates/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <span class="h2 d-inline font-weight-bold m-0 pt-sm-2 pt-md-4">Coronavirus (COVID-19) marketing updates</span> </a> </div> </header> </article> <article id="item-12827" class="feed-item feed-item--layout-2 d-flex align-items-center align-items-sm-start flex-sm-column mb-30 mb-sm-40 col-sm-6 col-lg-4"> <figure class="position-relative 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pl-20 pl-sm-0"> <div class="d-flex flex-column"> <div class="feed-item__details text-uppercase text-secondary d-none d-sm-flex flex-wrap pb-md-2"> Report </div> <a href="https://www.appsflyer.com/resources/reports/southeast-asia-growth-index/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <span class="h2 d-inline font-weight-bold m-0 pt-sm-2 pt-md-4">AppsFlyer Growth Index: Indonesia, Thailand, Vietnam, and Singapore</span> </a> </div> </header> </article> <article id="item-12828" class="feed-item feed-item--layout-2 d-flex align-items-center align-items-sm-start flex-sm-column mb-30 mb-sm-40 col-sm-6 col-lg-4"> <figure class="position-relative overflow-hidden border-radius"> <a href="https://www.appsflyer.com/resources/reports/in-app-spending-state/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <img width="1024" height="538" 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data-aft-block="feed-item"> <span class="h2 d-inline font-weight-bold m-0 pt-sm-2 pt-md-4">The state of in-app spending: Global and regional benchmarks</span> </a> </div> </header> </article> <article id="item-12830" class="feed-item feed-item--layout-2 d-flex align-items-center align-items-sm-start flex-sm-column mb-30 mb-sm-40 col-sm-6 col-lg-4"> <figure class="position-relative overflow-hidden border-radius"> <a href="https://www.appsflyer.com/resources/reports/ltv-app-marketing-cornerstone/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <img width="1024" height="538" src="https://www.appsflyer.com/wp-content/uploads/2021/02/ltv-app-marketing-cornerstone-OG-1024x538.jpg" class="bg-image wp-post-image" alt="ltv app marketing cornerstone - OG" loading="lazy" decoding="async" srcset="https://www.appsflyer.com/wp-content/uploads/2021/02/ltv-app-marketing-cornerstone-OG-1024x538.jpg 1024w, https://www.appsflyer.com/wp-content/uploads/2021/02/ltv-app-marketing-cornerstone-OG-300x158.jpg 300w, https://www.appsflyer.com/wp-content/uploads/2021/02/ltv-app-marketing-cornerstone-OG-768x403.jpg 768w, https://www.appsflyer.com/wp-content/uploads/2021/02/ltv-app-marketing-cornerstone-OG.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /> </a> </figure> <header class="d-flex flex-column pt-sm-20 pb-0 pl-20 pl-sm-0"> <div class="d-flex flex-column"> <div class="feed-item__details text-uppercase text-secondary d-none d-sm-flex flex-wrap pb-md-2"> Report </div> <a href="https://www.appsflyer.com/resources/reports/ltv-app-marketing-cornerstone/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <span class="h2 d-inline font-weight-bold m-0 pt-sm-2 pt-md-4">Lifetime value: The cornerstone of app marketing</span> </a> </div> </header> </article> <article id="item-12831" class="feed-item feed-item--layout-2 d-flex align-items-center align-items-sm-start flex-sm-column mb-30 mb-sm-40 col-sm-6 col-lg-4"> <figure class="position-relative overflow-hidden border-radius"> <a href="https://www.appsflyer.com/resources/reports/mobile-fraud-threat/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <img width="1024" height="538" src="https://www.appsflyer.com/wp-content/uploads/2021/02/mobile-fraud-threat-OG-1024x538.jpg" class="bg-image wp-post-image" alt="mobile fraud threat - OG" loading="lazy" decoding="async" srcset="https://www.appsflyer.com/wp-content/uploads/2021/02/mobile-fraud-threat-OG-1024x538.jpg 1024w, https://www.appsflyer.com/wp-content/uploads/2021/02/mobile-fraud-threat-OG-300x158.jpg 300w, https://www.appsflyer.com/wp-content/uploads/2021/02/mobile-fraud-threat-OG-768x403.jpg 768w, https://www.appsflyer.com/wp-content/uploads/2021/02/mobile-fraud-threat-OG.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /> </a> </figure> <header class="d-flex flex-column pt-sm-20 pb-0 pl-20 pl-sm-0"> <div class="d-flex flex-column"> <div class="feed-item__details text-uppercase text-secondary d-none d-sm-flex flex-wrap pb-md-2"> Report </div> <a href="https://www.appsflyer.com/resources/reports/mobile-fraud-threat/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <span class="h2 d-inline font-weight-bold m-0 pt-sm-2 pt-md-4">Mobile fraud: Marketers’ massive hidden threat</span> </a> </div> </header> </article> <article id="item-12833" class="feed-item feed-item--layout-2 d-flex align-items-center align-items-sm-start flex-sm-column mb-30 mb-sm-40 col-sm-6 col-lg-4"> <figure class="position-relative overflow-hidden border-radius"> <a href="https://www.appsflyer.com/resources/reports/southeast-asia-ramadan/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <img width="1024" height="538" 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id="menu-item-375768" class="menu-item menu-item-type-post_type menu-item-object-solutions menu-item-375768 nav-item"><a itemprop="url" title="Gaming" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/solutions/games/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Gaming</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-20285" class="menu-item menu-item-type-post_type menu-item-object-solutions menu-item-20285 nav-item"><a itemprop="url" title="Shopping" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/solutions/shopping/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Shopping</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-20284" class="menu-item menu-item-type-post_type menu-item-object-solutions menu-item-20284 nav-item"><a itemprop="url" title="Food &#038; 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itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Finance</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-18576" class="menu-item menu-item-type-post_type menu-item-object-solutions menu-item-18576 nav-item"><a itemprop="url" title="Health &#038; fitness" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/solutions/health-fitness/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Health &#038; fitness</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-3790" class="menu-item menu-item-type-post_type menu-item-object-solutions menu-item-3790 nav-item"><a itemprop="url" title="Travel" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/solutions/travel/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Travel</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-18575" class="menu-item menu-item-type-post_type menu-item-object-solutions menu-item-18575 nav-item"><a itemprop="url" title="Zero budget marketing" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/solutions/zero-budget-marketing/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Zero budget marketing</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-28625" class="menu-item menu-item-type-post_type menu-item-object-solutions menu-item-28625 nav-item"><a itemprop="url" title="AWS" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/solutions/aws/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>AWS</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-3793" class="menu-item menu-item-type-post_type menu-item-object-solutions menu-item-3793 nav-item"><a itemprop="url" title="Integrated partners" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/solutions/partners/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Integrated partners</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-418303" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-418303 nav-item"><a itemprop="url" title="Tech and media partners" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/solutions/partners/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Tech and media partners</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-3792" class="menu-item menu-item-type-post_type menu-item-object-solutions menu-item-3792 nav-item"><a itemprop="url" title="Agency partners" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/solutions/agencies/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Agency partners</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-362861" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-362861 nav-item"><a itemprop="url" title="Partner Program" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/solutions/partner-program/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Partner Program</span></a></li> </ul> </div> <div class="footer__col col-12 col-md"> <h3 class="mb-0 pb-20 pb-md-3 pt-20 pt-md-0 d-flex justify-content-between">Why AppsFlyer</h3> <ul id="footer" class="pb-3 pb-sm-30 list-style-none d-none d-md-block"><li itemprop="name" role="menuitem" id="menu-item-381996" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-381996 nav-item"><a itemprop="url" title="Customers success stories" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/customers/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Customers success stories</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-29680" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-29680 nav-item"><a itemprop="url" title="The AppsFlyer difference" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/appsflyer-advantage/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>The AppsFlyer difference</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-20286" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-20286 nav-item"><a itemprop="url" title="Trust hub" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/trust/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Trust hub</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-20287" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-20287 nav-item"><a itemprop="url" title="Security" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/trust/security/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Security</span></a></li> </ul> </div> <div class="footer__col col-12 col-md"> <h3 class="mb-0 pb-20 pb-md-3 pt-20 pt-md-0 d-flex justify-content-between">Learn</h3> <ul id="footer" class="pb-3 pb-sm-30 list-style-none d-none d-md-block"><li itemprop="name" role="menuitem" id="menu-item-716" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-716 nav-item"><a itemprop="url" title="Blog" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/blog/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Blog</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-20291" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20291 nav-item"><a itemprop="url" title="Videos" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/blog/videos/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Videos</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-20292" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20292 nav-item"><a itemprop="url" title="Podcast" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/blog/podcasts/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Podcast</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-20293" class="menu-item menu-item-type-custom menu-item-object-custom current-menu-item active menu-item-20293 nav-item"><a itemprop="url" title="Reports &amp; guides" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/resources/" itemprop="url" class="nav-link" itemprop="url" aria-current="page" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Reports &amp; guides</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-278735" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-278735 nav-item"><a itemprop="url" title="Webinars on-demand" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/resources/webinars/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Webinars on-demand</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-721" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-721 nav-item"><a itemprop="url" title="Glossary" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/glossary/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Glossary</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-20294" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20294 nav-item"><a itemprop="url" title="Product news" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/product-news/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Product news</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-20295" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20295 nav-item"><a itemprop="url" title="Use cases" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/use-cases/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Use cases</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-412869" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-412869 nav-item"><a itemprop="url" title="Metrics comparison" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/metrics-comparison/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Metrics comparison</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-418035" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-418035 nav-item"><a itemprop="url" title="Industry benchmarks" itemprop="url" target="_blank" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/benchmarks/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Industry benchmarks</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-20297" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20297 nav-item"><a itemprop="url" title="Help center" itemprop="url" target="_blank" itemprop="url" id="1" itemprop="url" href="https://support.appsflyer.com/hc/en-us" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Help center</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-362032" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-362032 nav-item"><a itemprop="url" title="Sitemap" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/sitemap/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Sitemap</span></a></li> </ul> </div> <div class="footer__col col-12 col-md"> <h3 class="mb-0 pb-20 pb-md-3 pt-20 pt-md-0 d-flex justify-content-between">Company</h3> <ul id="footer" class="pb-3 pb-sm-30 list-style-none d-none d-md-block"><li itemprop="name" role="menuitem" id="menu-item-29683" class="menu-item menu-item-type-post_type menu-item-object-company menu-item-29683 nav-item"><a itemprop="url" title="About" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/company/about/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>About</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-737" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-737 nav-item"><a itemprop="url" title="Newsroom" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/company/newsroom/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Newsroom</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-30093" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-30093 nav-item"><a itemprop="url" title="Press releases" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/company/newsroom/pr/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Press releases</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-30094" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-30094 nav-item"><a itemprop="url" title="Media coverage" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/company/newsroom/coverage/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Media coverage</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-20298" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20298 nav-item"><a itemprop="url" title="CEO blog spot" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/blog/ceo/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>CEO blog spot</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-738" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-738 nav-item"><a itemprop="url" title="Careers" itemprop="url" target="_blank" itemprop="url" id="1" itemprop="url" href="https://careers.appsflyer.com/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Careers</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-736" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-736 nav-item"><a itemprop="url" title="Social impact" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/company/social-impact/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Social impact</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-12250" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-12250 nav-item"><a itemprop="url" title="Contact" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/company/contact/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Contact</span></a></li> </ul> </div> </div> <div class="footer__middle row"> <div class="col mx-20 py-20 d-flex align-items-md-center justify-content-md-center justify-content-md-between px-0"> <nav class="footer__social social-sharing social-sharing--footer"> <ul class="d-flex flex-row flex-wrap 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