CINXE.COM
Guides | Ecommerce tips & how tos - Shopify Canada
<!DOCTYPE html><html lang="en-CA"><head><title>Guides | Ecommerce tips & how tos - Shopify Canada</title><meta charSet="utf-8"/><meta name="viewport" content="width=device-width,initial-scale=1"/><meta name="description" content="Read posts about Guides on Ecommerce Marketing Blog - Ecommerce News, Online Store Tips & More. Interact with a community of savvy online store owners."/><meta property="fb:pages" content="20409006880"/><meta property="fb:app_id" content="847460188612391"/><meta property="og:type" content="website"/><meta property="og:site_name" content="Shopify"/><meta property="og:title" content="Guides | Ecommerce tips & how tos - Shopify Canada"/><meta property="og:description" content="Read posts about Guides on Ecommerce Marketing Blog - Ecommerce News, Online Store Tips & More. Interact with a community of savvy online store owners."/><meta property="og:image" content="https://cdn.shopify.com/shopifycloud/brochure/assets/shared/social-image-default-large-57a90e6a8ae96f7277e9664ebfede1f143995ce7663119c832f9a7d4dd51f7e1.png"/><meta property="twitter:image" content="https://cdn.shopify.com/shopifycloud/brochure/assets/shared/social-image-default-large-57a90e6a8ae96f7277e9664ebfede1f143995ce7663119c832f9a7d4dd51f7e1.png"/><meta property="og:url" content="https://www.shopify.com/ca/blog/topics/guides"/><meta property="twitter:card" content="summary_large_image"/><meta property="twitter:site" content="Shopify"/><meta property="twitter:account_id" content="17136315"/><meta property="twitter:title" content="Guides | Ecommerce tips & how tos - Shopify Canada"/><meta property="twitter:description" content="Read posts about Guides on Ecommerce Marketing Blog - Ecommerce News, Online Store Tips & More. Interact with a community of savvy online store owners."/><meta name="robots" content="index, follow, max-image-preview:large"/><link rel="preload" as="font" crossorigin="anonymous" type="font/woff2" href="https://cdn.shopify.com/static/fonts/ShopifySans--regular.woff2"/><link rel="preload" as="font" crossorigin="anonymous" type="font/woff2" href="https://cdn.shopify.com/static/fonts/ShopifySans--medium.woff2"/><link rel="preload" as="font" crossorigin="anonymous" type="font/woff2" href="https://cdn.shopify.com/static/fonts/ShopifySans--bold.woff2"/><link rel="stylesheet" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/blog-TmMMQoVD.css"/><link rel="icon" href="https://cdn.shopify.com/shopifycloud/web/assets/v1/favicon-default-6cbad9de243dbae3.ico" type="image/x-icon"/><link rel="apple-touch-icon" href="https://cdn.shopify.com/b/shopify-brochure2-assets/c97c60ca19c64a8b5378d9f9e971f7bd.png"/><link rel="apple-touch-icon" sizes="120x120" href="https://cdn.shopify.com/b/shopify-brochure2-assets/c97c60ca19c64a8b5378d9f9e971f7bd.png"/><link rel="apple-touch-icon" sizes="114x114" href="https://cdn.shopify.com/b/shopify-brochure2-assets/b13486e5693b246af63c66ab047a6b6b.png"/><link rel="apple-touch-icon" sizes="72x72" href="https://cdn.shopify.com/b/shopify-brochure2-assets/8734d76c98437c8ae8a628bbeed3750a.png"/><link rel="apple-touch-icon" sizes="57x57" href="https://cdn.shopify.com/b/shopify-brochure2-assets/193f18e4855704ef1716dc0cd750c1ee.png"/><link rel="canonical" href="https://www.shopify.com/ca/blog/topics/guides"/><link href="https://cdn.shopify.com" rel="preconnect"/><link href="https://gtm.shopify.com" rel="preconnect"/><link href="https://www.googletagmanager.com" rel="preconnect"/></head><body class="overscroll-y-none"><div class="absolute top-2 left-2 z-[100] pointer-events-none"><a href="#main" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-dark-primary-text bg-button-dark-primary-bg border-button-dark-primary-border ring-button-dark-primary-border hover:text-button-dark-primary-text-hover hover:bg-button-dark-primary-bg-hover hover:border-button-dark-primary-border-hover hover:ring-button-dark-primary-border-hover focus:text-button-dark-primary-text-focus focus:bg-button-dark-primary-bg-focus focus:border-button-dark-primary-border-focus focus:ring-button-dark-primary-border-focus active:text-button-dark-primary-text-active active:bg-button-dark-primary-bg-active active:border-button-dark-primary-border-active active:ring-button-dark-primary-border-active disabled:text-button-dark-primary-text-disabled disabled:bg-button-dark-primary-bg-disabled disabled:border-button-dark-primary-border-disabled disabled:ring-button-dark-primary-border-disabled transition-transform duration-300 translate-y-[-200%] motion-reduce:transition-none focus:translate-y-0" data-component-name="button" data-mode="dark" target="">Skip to Content</a></div><div class="relative"><header class="font-shopifysans absolute h-full w-full pointer-events-none z-50" data-component-name="global-nav" data-viewable-component="true" data-has-secondary-navigation="true"><div class="after:absolute after:top-0 after:left-0 after:will-change-[opacity] after:pointer-events-none after:h-full after:w-full after:z-10 after:transition-opacity after:duration-200 w-full z-50 after:bg-white text-black after:opacity-100 -top-global-header pointer-events-auto sticky"><div class="h-global-header px-margin xl:px-auto-xl flex items-center z-20 relative"><div class="lg:w-[125px] mr-12 w-[98px] shrink-0"><a href="/ca/" data-component-name="logo-home"><svg viewBox="0 0 608 173.7" role="img" aria-label="Shopify"><title>Shopify</title><path fill="#95BF47" d="M130.7 32.9c-.1-.9-.9-1.3-1.5-1.4-.6-.1-12.6-.2-12.6-.2s-10.1-9.8-11.1-10.8-2.9-.7-3.7-.5c0 0-1.9.6-5.1 1.6-.5-1.7-1.3-3.8-2.4-5.9-3.6-6.9-8.8-10.5-15.2-10.5-.4 0-.9 0-1.3.1-.2-.2-.4-.4-.6-.7-2.8-3-6.3-4.4-10.5-4.3-8.2.2-16.3 6.1-23 16.7-4.7 7.4-8.2 16.7-9.2 23.9-9.4 2.9-16 4.9-16.1 5-4.7 1.5-4.9 1.6-5.5 6.1C12.4 55.3 0 151.4 0 151.4l104.1 18 45.1-11.2S130.8 33.7 130.7 32.9zm-39.2-9.7c-2.4.7-5.1 1.6-8.1 2.5-.1-4.1-.6-9.9-2.5-14.9 6.3 1.2 9.3 8.2 10.6 12.4zM78 27.4c-5.5 1.7-11.4 3.5-17.4 5.4 1.7-6.4 4.9-12.8 8.8-17 1.5-1.6 3.5-3.3 5.9-4.3 2.3 4.7 2.7 11.4 2.7 15.9zM66.8 5.8c1.9 0 3.5.4 4.9 1.3-2.2 1.1-4.4 2.8-6.4 5-5.2 5.6-9.2 14.2-10.8 22.6-5 1.5-9.8 3-14.3 4.4 3-13.2 14-32.9 26.6-33.3z"></path><path fill="#5E8E3E" d="M129.2 31.5c-.6-.1-12.6-.2-12.6-.2s-10.1-9.8-11.1-10.8c-.4-.4-.9-.6-1.4-.6v149.5l45.1-11.2S130.8 33.8 130.7 32.9c-.2-.9-.9-1.3-1.5-1.4z"></path><path fill="#FFF" d="M79.1 54.7l-5.2 19.6s-5.8-2.7-12.8-2.2c-10.2.6-10.3 7-10.2 8.7.6 8.8 23.6 10.7 24.9 31.2 1 16.2-8.6 27.2-22.4 28.1-16.6 1-25.7-8.7-25.7-8.7l3.5-14.9s9.2 6.9 16.5 6.5c4.8-.3 6.5-4.2 6.3-7-.7-11.4-19.5-10.8-20.7-29.5-1-15.8 9.4-31.8 32.3-33.3 9-.8 13.5 1.5 13.5 1.5z"></path><path d="M210.3 96.5c-5.2-2.8-7.9-5.2-7.9-8.5 0-4.2 3.7-6.9 9.6-6.9 6.8 0 12.8 2.8 12.8 2.8l4.8-14.6s-4.4-3.4-17.3-3.4c-18 0-30.5 10.3-30.5 24.8 0 8.2 5.8 14.5 13.6 19 6.3 3.6 8.5 6.1 8.5 9.9 0 3.9-3.1 7-9 7-8.7 0-16.9-4.5-16.9-4.5l-5.1 14.6s7.6 5.1 20.3 5.1c18.5 0 31.8-9.1 31.8-25.5.1-8.9-6.6-15.2-14.7-19.8zm73.8-30.8c-9.1 0-16.3 4.3-21.8 10.9l-.3-.1 7.9-41.4h-20.6l-20 105.3h20.6l6.9-36c2.7-13.6 9.7-22 16.3-22 4.6 0 6.4 3.1 6.4 7.6 0 2.8-.3 6.3-.9 9.1l-7.8 41.2h20.6l8.1-42.6c.9-4.5 1.5-9.9 1.5-13.4 0-11.5-6.2-18.6-16.9-18.6zm63.5 0c-24.8 0-41.2 22.4-41.2 47.4 0 16 9.9 28.8 28.4 28.8 24.3 0 40.8-21.8 40.8-47.4-.1-14.7-8.8-28.8-28-28.8zm-10.2 60.4c-7 0-10-6-10-13.4 0-11.8 6.1-31.1 17.3-31.1 7.3 0 9.7 6.3 9.7 12.4 0 12.7-6.1 32.1-17 32.1zm90.8-60.4c-13.9 0-21.8 12.2-21.8 12.2h-.3l1.2-11.1h-18.2c-.9 7.5-2.5 18.8-4.2 27.3l-14.3 75.4h20.6l5.7-30.5h.4s4.2 2.7 12.1 2.7c24.2 0 40-24.8 40-49.9.1-13.7-6.1-26.1-21.2-26.1zm-19.7 60.7c-5.4 0-8.5-3-8.5-3l3.4-19.3c2.4-12.8 9.1-21.4 16.3-21.4 6.3 0 8.2 5.8 8.2 11.4 0 13.3-7.9 32.3-19.4 32.3zm70.4-90.2c-6.6 0-11.8 5.2-11.8 12 0 6.1 3.9 10.3 9.7 10.3h.3c6.4 0 12-4.3 12.1-12 0-6-4-10.3-10.3-10.3zm-28.8 104.2h20.6l14-73h-20.8zm87-73.2h-14.3l.7-3.4c1.2-7 5.4-13.3 12.2-13.3 3.7 0 6.6 1 6.6 1l4-16.1s-3.6-1.8-11.2-1.8c-7.3 0-14.6 2.1-20.2 6.9-7 6-10.3 14.6-12 23.3l-.6 3.4h-9.6l-3 15.5h9.6l-10.9 57.7H509l10.9-57.7h14.2l3-15.5zm49.6.2s-12.9 32.5-18.7 50.2h-.3c-.4-5.7-5.1-50.2-5.1-50.2H541l12.4 67.1c.3 1.5.1 2.4-.4 3.4-2.4 4.6-6.4 9.1-11.2 12.4-3.9 2.8-8.2 4.6-11.7 5.8l5.7 17.5c4.2-.9 12.8-4.3 20.2-11.2 9.4-8.8 18.1-22.4 27-40.9l25.2-54.1h-21.5z"></path></svg></a></div><nav class="lg:flex hidden h-full" aria-label="Main" itemscope="" itemType="https://schema.org/SiteNavigationElement" data-click-outside="dismiss" data-component-name="desktop-main-navigation" data-viewable-component="true"><ul class="flex h-full"><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="Solutions-toggle-open" aria-controls="SolutionsDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">Solutions</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="SolutionsDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20 pb-28"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M19 21.5v-3h-2.5v1a1 1 0 0 1-1 1H14a1 1 0 0 1-1-1V14a1 1 0 0 1 1-1h1.5a1 1 0 0 1 1 1v1h6.75s4.25 0 4.25 4.5c0 0-2.25-1-5-1v3m-3.5 0h3.5m-3.5 0v6m3.5-6v6M39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#start_svg__b)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Start" class="font-bold text-t7 inline-block">Start</span></div><ul class="pb-2" aria-labelledby="subNavItem-Start"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca/start"><div class="text-base font-medium"><span class="inline-block arrow-animation">Start your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build your brand</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca/website/builder"><div class="text-base font-medium"><span class="inline-block arrow-animation">Create your website<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Online store editor</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://themes.shopify.com/" aria-label="External source: Customize your store . Store themes"><div class="text-base font-medium"><span class="inline-block arrow-animation">Customize your store<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Store themes</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://apps.shopify.com/" aria-label="External source: Find business apps . Shopify app store"><div class="text-base font-medium"><span class="inline-block arrow-animation">Find business apps<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify app store</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca/domains"><div class="text-base font-medium"><span class="inline-block arrow-animation">Own your site domain<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Domains & hosting</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca/tools"><div class="text-base font-medium"><span class="inline-block arrow-animation">Explore free business tools<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Tools to run your business</div></a></li></ul></div><div class="col-span-3 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 21.5v4c0 .966 2.35 1.75 5.25 1.75s5.25-.784 5.25-1.75v-4m4-7c0 .966-2.35 1.75-5.25 1.75s-5.25-.784-5.25-1.75m10.5 0c0-.966-2.35-1.75-5.25-1.75s-5.25.784-5.25 1.75m10.5 0v4.25c0 .46-.533.88-1.405 1.192M16.75 14.5V17m6.5 4.25c0 .966-2.35 1.75-5.25 1.75s-5.25-.784-5.25-1.75S15.1 19.5 18 19.5s5.25.784 5.25 1.75Zm16-1.25c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#sell_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Sell" class="font-bold text-t7 inline-block">Sell</span></div><ul class="pb-2" aria-labelledby="subNavItem-Sell"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca/sell"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell your products<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Sell online or in person</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca/checkout"><div class="text-base font-medium"><span class="inline-block arrow-animation">Check out customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">World-class checkout</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca/online"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell online<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Grow your business online</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca/channels"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell across channels<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Reach millions of shoppers and boost sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca/pos"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell in person<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Point of Sale (POS)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca/markets"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell globally<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">International sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca/plus/solutions/b2b-ecommerce"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell wholesale & direct<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business-to-business (B2B)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca/payments"><div class="text-base font-medium"><span class="inline-block arrow-animation">Accept online payments<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Set up forms of payment</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Market" class="font-bold text-t7 inline-block">Market</span></div><ul class="pb-2" aria-labelledby="subNavItem-Market"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca/marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Market your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Reach & retain customers</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca/facebook-instagram"><div class="text-base font-medium"><span class="inline-block arrow-animation">Market across social<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Social media integrations</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca/email-marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Nurture customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Email</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca/segmentation"><div class="text-base font-medium"><span class="inline-block arrow-animation">Know your audience<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Gain customer insights</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-Manage" class="font-bold text-t7 inline-block">Manage</span></div><ul class="pb-2" aria-labelledby="subNavItem-Manage"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca/manage"><div class="text-base font-medium"><span class="inline-block arrow-animation">Manage your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Track sales, orders & analytics</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca/analytics"><div class="text-base font-medium"><span class="inline-block arrow-animation">Measure your performance<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Analytics and Reporting</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca/shipping"><div class="text-base font-medium"><span class="inline-block arrow-animation">Ship orders faster<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Shipping</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca/orders"><div class="text-base font-medium"><span class="inline-block arrow-animation">Manage your stock & orders<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Inventory & order management</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca/capital"><div class="text-base font-medium"><span class="inline-block arrow-animation">Secure business funding<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Capital</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[''] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="External source: Shopify Developers . Build with Shopify's powerful APIs"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify Developers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build with Shopify's powerful APIs</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/ca/plus"><div class="text-base font-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">A commerce solution for growing digital brands</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/ca/products"><div class="text-base font-medium"><span class="inline-block arrow-animation">All Products<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Explore all Shopify products & features</div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/ca/pricing">Pricing</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="Resources-toggle-open" aria-controls="ResourcesDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">Resources</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="ResourcesDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-Help and support" class="font-bold text-t7 inline-block">Help and support</span></div><ul class="pb-2" aria-labelledby="subNavItem-Help and support"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/en/" aria-label="External source: Help and support . Get 24/7 support"><div class="text-base font-medium"><span class="inline-block arrow-animation">Help and support<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Get 24/7 support</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca/blog/topics/guides"><div class="text-base font-medium"><span class="inline-block arrow-animation">How-to guides<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Read in-depth business guides</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca/blog"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify blog<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business strategy tips</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Popular topics" class="font-bold text-t7 inline-block">Popular topics</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-Popular topics"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca/blog/what-is-shopify"><div class="text-base font-medium"><span class="inline-block arrow-animation">What is Shopify?<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">How our commerce platform works</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca/editions"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify Editions<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">New, innovative Shopify products</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca/blog/topics/founder-stories"><div class="text-base font-medium"><span class="inline-block arrow-animation">Founder stories<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Learn from successful merchants</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca/blog/how-to-build-a-brand"><div class="text-base font-medium"><span class="inline-block arrow-animation">Branding<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build your brand from scratch</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca/blog/marketing-plan"><div class="text-base font-medium"><span class="inline-block arrow-animation">Marketing<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build a marketing plan</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca/blog/ecommerce-seo-beginners-guide"><div class="text-base font-medium"><span class="inline-block arrow-animation">Ecommerce SEO<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Improve your search ranking</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca/blog/topics/social-media-optimization"><div class="text-base font-medium"><span class="inline-block arrow-animation">Social media strategy<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Turn social into sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca/blog/how-to-scale-small-business"><div class="text-base font-medium"><span class="inline-block arrow-animation">Business growth<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Scale your business</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-Essential tools" class="font-bold text-t7 inline-block">Essential tools</span></div><ul class="pb-2" aria-labelledby="subNavItem-Essential tools"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/tools/logo-maker"><div class="text-base font-medium"><span class="inline-block arrow-animation">Logo maker<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="External source: Stock photography ."><div class="text-base font-medium"><span class="inline-block arrow-animation">Stock photography<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca/blog/business-plan-template"><div class="text-base font-medium"><span class="inline-block arrow-animation">Business plan template<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/" aria-label="External source: Link in bio tool ."><div class="text-base font-medium"><span class="inline-block arrow-animation">Link in bio tool<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca/tools/qr-code-generator"><div class="text-base font-medium"><span class="inline-block arrow-animation">QR code generator<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/ca/enterprise">Enterprise</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="What’s new-toggle-open" aria-controls="What’s newDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">What’s new</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="What’s newDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="41" height="42" viewBox="0 0 41 42" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_213_1921)"><path d="M39.5 21C39.5 31.6315 30.8815 40.25 20.25 40.25C9.61852 40.25 1 31.6315 1 21C1 10.3685 9.61852 1.75 20.25 1.75C30.8815 1.75 39.5 10.3685 39.5 21Z" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path><rect x="13" y="14" width="15" height="14" rx="2" stroke="currentColor" stroke-width="1.5"></rect><path d="M25 24L19 24" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M25 21L19 21" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M25 18L19 18" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M17 18L16 18" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M17 21L16 21" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M17 24L16 24" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path></g><defs><clipPath id="clip0_213_1921"><rect width="40.5" height="40.5" fill="white" transform="translate(0 0.75)"></rect></clipPath></defs></svg></span><a class="group inline-block w-full text-black hover:text-black" href="https://changelog.shopify.com" aria-label="External source: Changelog . Your source for recent updates"><div class="text-base font-medium"><span class="inline-block arrow-animation">Changelog<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Your source for recent updates</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="41" height="42" viewBox="0 0 41 42" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_213_1927)"><path d="M39.75 21C39.75 31.6315 31.1315 40.25 20.5 40.25C9.86852 40.25 1.25 31.6315 1.25 21C1.25 10.3685 9.86852 1.75 20.5 1.75C31.1315 1.75 39.75 10.3685 39.75 21Z" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path><path d="M25 22L16 22" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M20 25L16 25" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M16 17C16 16.4477 16.4477 16 17 16H24C24.5523 16 25 16.4477 25 17V18C25 18.5523 24.5523 19 24 19H17C16.4477 19 16 18.5523 16 18V17Z" stroke="currentColor" stroke-width="1.5"></path><rect x="13" y="13" width="15" height="15" rx="2" stroke="currentColor" stroke-width="1.5"></rect></g><defs><clipPath id="clip0_213_1927"><rect width="40.5" height="40.5" fill="white" transform="translate(0.25 0.75)"></rect></clipPath></defs></svg></span><a class="group inline-block w-full text-black hover:text-black" href="/ca/editions/summer2024"><div class="text-base font-medium"><span class="inline-block arrow-animation">Summer ’24 Edition<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">The latest 100+ product updates</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="41" height="42" viewBox="0 0 41 42" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_213_2183)"><path d="M40 21C40 31.6315 31.3815 40.25 20.75 40.25C10.1185 40.25 1.5 31.6315 1.5 21C1.5 10.3685 10.1185 1.75 20.75 1.75C31.3815 1.75 40 10.3685 40 21Z" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path><path d="M27 21L18 21" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M22 24L18 24" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M18 16C18 15.4477 18.4477 15 19 15H26C26.5523 15 27 15.4477 27 16V17C27 17.5523 26.5523 18 26 18H19C18.4477 18 18 17.5523 18 17V16Z" stroke="currentColor" stroke-width="1.5"></path><path d="M15 14C15 12.8954 15.8954 12 17 12H28C29.1046 12 30 12.8954 30 14V25C30 26.1046 29.1046 27 28 27H17C15.8954 27 15 26.1046 15 25V14Z" stroke="currentColor" stroke-width="1.5"></path><path d="M14 16V16C12.8954 16 12 16.8954 12 18V28C12 29.1046 12.8954 30 14 30H24.5C25.6046 30 26.5 29.1046 26.5 28V28" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path></g><defs><clipPath id="clip0_213_2183"><rect width="40.5" height="40.5" fill="white" transform="translate(0.5 0.75)"></rect></clipPath></defs></svg></span><a class="group inline-block w-full text-black hover:text-black" href="/editions/all"><div class="text-base font-medium"><span class="inline-block arrow-animation">All Editions<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Archive of past Shopify Editions</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="42" height="42" viewBox="0 0 42 42" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M40.25 21C40.25 31.6315 31.6315 40.25 21 40.25C10.3685 40.25 1.75 31.6315 1.75 21C1.75 10.3685 10.3685 1.75 21 1.75C31.6315 1.75 40.25 10.3685 40.25 21Z" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path><path d="M17.341 24.6079L18.8363 26.9574" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M26.9609 14.7523C28.2811 15.4085 29.324 16.6069 29.7356 18.1429C30.1472 19.679 29.8432 21.2382 29.028 22.4667" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M26.9769 20.7052C27.2556 20.1447 27.3388 19.4842 27.164 18.832C26.9893 18.1799 26.587 17.6495 26.0654 17.3034" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M14.5357 20.5604C14.4233 20.1409 14.5945 19.6968 14.9595 19.4613L21.4187 15.2941C21.9885 14.9265 22.7512 15.2206 22.9267 15.8756L24.9726 23.5109C25.1481 24.1659 24.6346 24.802 23.9574 24.7685L16.2799 24.3892C15.8461 24.3678 15.4758 24.0688 15.3633 23.6493L14.5357 20.5604Z" stroke="currentColor" stroke-width="1.5"></path><path d="M12.0335 21.5081L12.7226 24.0796" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path></svg></span><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.com/news" aria-label="External source: Newsroom . All company news and press releases"><div class="text-base font-medium"><span class="inline-block arrow-animation">Newsroom<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">All company news and press releases</div></a></li></ul></div></div></div></div></li></ul></nav><div class="ml-auto transition-opacity duration-200 opacity-100 delay-100"><ul class="lg:flex hidden items-center"><li class="mr-8 text-base"><a class="whitespace-nowrap hover:underline text-black" href="/ca/login?ui_locales=en-CA" data-component-name="login">Log in</a></li><li class="leading-[0]"><a href="https://accounts.shopify.com/store-create?language=en&locale=en-CA&signup_page=https%3A%2F%2Fwww.shopify.com%2Fca%2Fblog%2Ftopics%2Fguides&signup_types[]=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full ring-inset rounded-button font-button-font transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled py-2 px-5 text-base font-bold tracking-[-0.01em] whitespace-nowrap" data-component-name="start-free-trial" data-mode="light" target="">Start free trial</a></li></ul><ul class="flex items-center lg:hidden mr-[-15px]"><li><a href="https://accounts.shopify.com/store-create?language=en&locale=en-CA&signup_page=https%3A%2F%2Fwww.shopify.com%2Fca%2Fblog%2Ftopics%2Fguides&signup_types[]=paid_trial_experience" class="mr-4 text-base underline text-black" data-component-name="start-free-trial" aria-label="External source: Start free trial">Start free trial</a></li><li><button class="flex h-12 w-12 cursor-pointer select-none flex-col items-center justify-center gap-1" aria-label="Menu" aria-expanded="false" aria-controls="MobileDrawer" aria-haspopup="true" type="button" data-component-name="navigation-toggle-open"><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div></button></li></ul></div></div></div><div class="top-0 w-full z-20 before:absolute before:top-0 before:left-0 before:pointer-events-none before:w-full before:h-global-header-with-border before:z-20 after:absolute after:top-0 after:left-0 after:will-change-[opacity] after:pointer-events-none after:h-full after:w-full after:z-10 after:transition-opacity after:duration-200 after:bg-white text-black before:border-y before:border-black/20 after:opacity-100 pointer-events-auto before:opacity-0 sticky"><div class="h-global-header container flex items-center relative z-20"><div data-component-name="secondary-navigation" class="flex items-center gap-x-8 w-full h-14 sm:h-global-header text-black"><a class="absolute left-0 top-1/2 -translate-y-1/2 transform-opacity will-change-opacity duration-200 z-20 opacity-0 pointer-events-none" href="/ca/" data-component-name="logo-home"><svg viewBox="0 0 32 36" role="img" aria-labelledby="ShoppingBagOnlyLogoTitle" class="w-8 h-9"><title id="ShoppingBagOnlyLogoTitle">Shopify</title><path fill="#95BF47" d="M27.1851 6.83166C27.1598 6.65519 27.0079 6.55435 26.8813 6.55435C26.7548 6.55435 24.2489 6.50393 24.2489 6.50393C24.2489 6.50393 22.148 4.48717 21.9455 4.26028C21.743 4.0586 21.338 4.10902 21.1861 4.15944C21.1861 4.15944 20.7812 4.28549 20.123 4.48717C20.0218 4.13423 19.8446 3.70567 19.6168 3.2519C18.8828 1.84016 17.769 1.08387 16.4528 1.08387C16.3516 1.08387 16.2756 1.08387 16.1744 1.10908C16.1237 1.05866 16.0984 1.00824 16.0478 0.983034C15.4656 0.378004 14.7316 0.0754894 13.8457 0.100699C12.1498 0.151118 10.4539 1.38639 9.0617 3.55441C8.09984 5.0922 7.36579 7.00813 7.13798 8.49549C5.18896 9.10052 3.82211 9.52908 3.77149 9.52908C2.78432 9.8316 2.75901 9.85681 2.63245 10.7896C2.58182 11.4954 0 31.3858 0 31.3858L21.6671 35.1168L31.0578 32.7975C31.0325 32.7975 27.2104 7.00813 27.1851 6.83166ZM19.0346 4.8401C18.5284 4.99136 17.9715 5.16783 17.364 5.3695C17.364 4.51238 17.2375 3.30232 16.8578 2.29393C18.1487 2.49561 18.7815 3.95777 19.0346 4.8401ZM16.225 5.69723C15.086 6.05016 13.8457 6.42831 12.6054 6.80645C12.9597 5.47034 13.6179 4.15944 14.4278 3.27711C14.7316 2.94938 15.1619 2.59645 15.6428 2.39477C16.1491 3.37794 16.2503 4.76447 16.225 5.69723ZM13.8963 1.23513C14.3013 1.23513 14.6303 1.31076 14.9088 1.51244C14.4532 1.73932 13.9975 2.09226 13.5925 2.54603C12.5041 3.70567 11.6688 5.49555 11.3398 7.23501C10.302 7.56274 9.2895 7.86525 8.37827 8.14256C8.98576 5.39471 11.2892 1.31076 13.8963 1.23513Z"></path><path fill="#5E8E3E" d="M26.8814 6.55452C26.7548 6.55452 24.2489 6.5041 24.2489 6.5041C24.2489 6.5041 22.148 4.48733 21.9455 4.26045C21.8696 4.18482 21.7684 4.1344 21.6671 4.1344V35.117L31.0579 32.7977C31.0579 32.7977 27.2358 7.00829 27.2104 6.83183C27.1598 6.65536 27.0079 6.55452 26.8814 6.55452Z"></path><path fill="white" d="M16.4528 11.3696L15.3644 15.4283C15.3644 15.4283 14.1494 14.8737 12.7066 14.9745C10.5804 15.1006 10.5804 16.4367 10.5804 16.7644C10.707 18.5795 15.4909 18.9828 15.7694 23.2433C15.9719 26.5961 13.9975 28.8902 11.112 29.0667C7.66952 29.2432 5.77112 27.2264 5.77112 27.2264L6.50517 24.1256C6.50517 24.1256 8.42888 25.5625 9.9476 25.4617C10.9348 25.4113 11.3144 24.5794 11.2638 24.0248C11.112 21.6551 7.2139 21.8063 6.96078 17.8988C6.75829 14.6216 8.90981 11.3191 13.6685 11.0166C15.5162 10.8906 16.4528 11.3696 16.4528 11.3696Z"></path></svg></a><nav aria-label="Secondary" class="hidden lg:block h-full transition-transform will-change-transform duration-200 translate-x-0" data-click-outside="dismiss"><ul class="flex items-center gap-x-8 h-full"><li class="relative flex flex-col items-center h-full border-black/30"><a href="/ca/blog" class="font-bold flex items-center h-full hover:underline outline-4 outline-state-focus focus-visible:outline">Blog</a></li><li class="relative flex flex-col items-center h-full after:absolute after:w-full after:h-[3px] after:bottom-0 hover:underline after:hidden after:bg-black"><a href="/ca/blog/topics/find-an-idea" class="flex items-center h-full outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="1">Find an Idea</a></li><li class="relative flex flex-col items-center h-full after:absolute after:w-full after:h-[3px] after:bottom-0 hover:underline after:hidden after:bg-black"><a href="/ca/blog/topics/starting-up" class="flex items-center h-full outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="1">Starting Up</a></li><li class="relative flex flex-col items-center h-full after:absolute after:w-full after:h-[3px] after:bottom-0 hover:underline after:hidden after:bg-black"><a href="/ca/blog/topics/marketing" class="flex items-center h-full outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="1">Marketing</a></li><li class="relative flex flex-col items-center h-full after:absolute after:w-full after:h-[3px] after:bottom-0 hover:underline after:hidden after:bg-black"><a href="/ca/blog/latest" class="flex items-center h-full outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="1">Latest</a></li><li class="relative flex flex-col items-center h-full after:absolute after:w-full after:h-[3px] after:bottom-0 hover:underline after:hidden after:bg-black"><button type="button" aria-expanded="false" aria-haspopup="true" aria-controls="id_More_4" class="h-full outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="1"><span class="flex items-center">More<svg fill="none" viewBox="0 0 16 16" aria-hidden="true" icon="chevron" height="64" width="64" class="rotate-180 shrink-0 w-5 h-7 ml-2"><path fill="currentColor" d="M12 10.4a.798.798 0 0 1-.566-.234L8 6.73l-3.434 3.435a.8.8 0 1 1-1.132-1.132l4-4a.8.8 0 0 1 1.132 0l4 4A.8.8 0 0 1 12 10.4Z"></path></svg></span></button><div id="id_More_4" class="absolute top-[80px] duration-500 left-0 rounded-lg transition-all box-content opacity-0 -translate-y-6 pointer-events-none w-[256px] bg-white text-black shadow-light"><ul class="p-4 w-[224px] box-content"><li class="py-3 px-4 rounded-lg"><a href="/ca/blog/topics/guides" aria-current="page" class="hover:underline outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="2">Guides</a></li><li class="py-3 px-4 rounded-lg"><a href="/ca/blog/topics/podcasts" class="hover:underline outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="2">The Shopify Podcast</a></li><li class="py-3 px-4 rounded-lg"><a href="/ca/blog/topics/founder-stories" class="hover:underline outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="2">Founder Stories</a></li><li class="py-3 px-4 rounded-lg"><a href="/ca/blog/topics/sell-online" class="hover:underline outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="2">Ecommerce Business Tips</a></li><li class="py-3 px-4 rounded-lg"><a href="/ca/blog/topics" class="hover:underline outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="2">See All topics</a></li><li class="py-3 px-4 rounded-lg"><a href="/ca/enterprise/blog" class="hover:underline outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="2">Enterprise Blog</a></li></ul></div></li></ul></nav><div class="hidden lg:block ml-auto"><div class="hidden lg:flex flex-row items-center text-base cursor-pointer blog-navbar-navigation">Search<svg viewBox="0 0 20 20" class="w-4 h-4 ml-2"><path fill-rule="evenodd" d="M12.323 13.383a5.5 5.5 0 1 1 1.06-1.06l2.897 2.897a.75.75 0 1 1-1.06 1.06l-2.897-2.897Zm.677-4.383a4 4 0 1 1-8 0 4 4 0 0 1 8 0Z"></path></svg></div><div class="mb-6 lg:mb-0 lg:absolute lg:bottom-0 lg:left-0 w-full z-50 bg-white lg:hidden"><div class="lg:container lg:h-[71px] flex items-center"><div class="flex flex-row items-center text-base relative w-full border-b border-[#ccc]"><form method="get" action="/ca/blog/topics/guides" class="flex lg:block w-full -mt-4 lg:mt-0" novalidate="" data-component-extra-search-value=""><input class="outline-0 text-base relative z-20 bg-transparent w-full lg:placeholder:text-transparent py-2 placeholder-shade-50" type="text" name="header-search" autoComplete="off" placeholder="Search" value=""/><button class="lg:hidden p-6 -mr-6" aria-label="Search icon"><svg viewBox="0 0 20 20" class="w-4 h-4 ml-2"><path fill-rule="evenodd" d="M12.323 13.383a5.5 5.5 0 1 1 1.06-1.06l2.897 2.897a.75.75 0 1 1-1.06 1.06l-2.897-2.897Zm.677-4.383a4 4 0 1 1-8 0 4 4 0 0 1 8 0Z"></path></svg></button></form><div class="hidden lg:flex absolute z-10 top-1/2 left-0 -translate-y-1/2 flex-row items-center text-base text-shade-50">Type something you're looking for<svg viewBox="0 0 20 20" class="w-4 h-4 ml-2"><path fill-rule="evenodd" d="M12.323 13.383a5.5 5.5 0 1 1 1.06-1.06l2.897 2.897a.75.75 0 1 1-1.06 1.06l-2.897-2.897Zm.677-4.383a4 4 0 1 1-8 0 4 4 0 0 1 8 0Z"></path></svg></div><div class="hidden lg:block p-2 cursor-pointer ml-auto"><svg viewBox="0 0 20 20" class="size-5"><path d="M12.72 13.78a.75.75 0 1 0 1.06-1.06l-2.72-2.72 2.72-2.72a.75.75 0 0 0-1.06-1.06l-2.72 2.72-2.72-2.72a.75.75 0 0 0-1.06 1.06l2.72 2.72-2.72 2.72a.75.75 0 1 0 1.06 1.06l2.72-2.72 2.72 2.72Z"></path></svg></div></div></div></div></div><div class="pl-8 app-signup-links transform-opacity duration-200 relative before:h-[22px] before:bg-shade-30 before:w-[1px] before:absolute before:left-0 before:top-[1/2] before:translate-[-1/2] opacity-0 lg:hidden"><a href="/ca/login?ui_locales=en-CA" class="whitespace-nowrap">Log in</a><div data-component-name="button-group" data-mode="light"><div class="flex gap-y-sm flex-wrap gap-x-2 justify-start"><a href="https://accounts.shopify.com/store-create?language=en&locale=en-CA&signup_page=https%3A%2F%2Fwww.shopify.com%2Fca%2Fblog%2Ftopics%2Fguides&signup_types[]=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled" data-component-name="button" data-mode="light" target="">Start free trial</a></div></div></div></div></div></div><svg class="sr-only" aria-hidden="true"><defs><linearGradient id="start_svg__a" x1="4" y1="2.5" x2="37.5" y2="36" gradientUnits="userSpaceOnUse"><stop stop-color="#00E392"></stop><stop offset="1" stop-color="#00B4CD"></stop></linearGradient><linearGradient id="manage_svg__a" x1="1" y1="1" x2="39" y2="39" gradientUnits="userSpaceOnUse"><stop stop-color="#1CD9D9"></stop><stop offset="1" stop-color="#70D50E"></stop></linearGradient><linearGradient id="market_svg__a" x1="1" y1="1" x2="39" y2="39" gradientUnits="userSpaceOnUse"><stop stop-color="#EA4EF2"></stop><stop offset="1" stop-color="#29C9FF"></stop></linearGradient><linearGradient id="start_svg__b" x1="4" y1="2.5" x2="37.5" y2="36" gradientUnits="userSpaceOnUse"><stop stop-color="#00E392"></stop><stop offset="1" stop-color="#00B4CD"></stop></linearGradient><linearGradient id="sell_svg__a" x1="1" y1="1" x2="39" y2="39" gradientUnits="userSpaceOnUse"><stop stop-color="#33EDE2"></stop><stop offset="1" stop-color="#6754FF"></stop></linearGradient><clipPath id="white_circle_svg__a"><path fill="#fff" d="M0 0h40v40H0z"></path></clipPath><linearGradient id="paint0_linear_1_569" x1="6.12412" y1="7.32529" x2="16.6923" y2="17.7506" gradientUnits="userSpaceOnUse"><stop offset="0.161933" stop-color="#27293B"></stop><stop offset="0.760531" stop-color="#27293B"></stop></linearGradient><linearGradient id="paint1_linear_1_569" x1="18.4621" y1="6.91041" x2="12.5203" y2="17.2518" gradientUnits="userSpaceOnUse"><stop stop-color="#27293B"></stop><stop offset="1" stop-color="#4F58AA"></stop></linearGradient><linearGradient id="paint0_linear_41_589" x1="7.59808" y1="8.96" x2="28.4853" y2="30.2112" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#32386C"></stop></linearGradient><linearGradient id="paint1_linear_41_589" x1="18.4622" y1="6.91041" x2="12.7852" y2="12.9621" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#4F58AA"></stop></linearGradient><linearGradient id="paint0_linear_1_568" x1="85.4375" y1="44" x2="-160.562" y2="-57" gradientUnits="userSpaceOnUse"><stop stop-color="white"></stop><stop offset="0.829504" stop-color="white" stop-opacity="0"></stop></linearGradient><radialGradient id="paint1_radial_1_568" cx="0" cy="0" r="1" gradientUnits="userSpaceOnUse" gradientTransform="translate(73.4375 49) rotate(-96.3402) scale(54.3323 72.1138)"><stop stop-color="#3C00BB" stop-opacity="0.72"></stop><stop offset="1" stop-color="white" stop-opacity="0"></stop></radialGradient><radialGradient id="paint2_radial_1_568" cx="0" cy="0" r="1" gradientUnits="userSpaceOnUse" gradientTransform="translate(107.438 44) rotate(-15.5615) scale(82.0061 39.4114)"><stop stop-color="#423EFF" stop-opacity="0.6"></stop><stop offset="0.754349" stop-color="#12C06D" stop-opacity="0"></stop></radialGradient><linearGradient id="paint3_linear_1_568" x1="15.1241" y1="17.3253" x2="25.6923" y2="27.7506" gradientUnits="userSpaceOnUse"><stop offset="0.161933" stop-color="#27293B"></stop><stop offset="0.760531" stop-color="#27293B"></stop></linearGradient><linearGradient id="paint4_linear_1_568" x1="27.4621" y1="16.9104" x2="21.5203" y2="27.2518" gradientUnits="userSpaceOnUse"><stop stop-color="#27293B"></stop><stop offset="1" stop-color="#4F58AA"></stop></linearGradient><linearGradient id="paint0_linear_1_612" x1="85.4375" y1="44" x2="-160.562" y2="-57" gradientUnits="userSpaceOnUse"><stop stop-color="white"></stop><stop offset="0.829504" stop-color="white"></stop></linearGradient><radialGradient id="paint1_radial_1_612" cx="0" cy="0" r="1" gradientUnits="userSpaceOnUse" gradientTransform="translate(73.4375 49) rotate(-99.5942) scale(44.6242 90.7846)"><stop stop-color="#3C00BB" stop-opacity="0.72"></stop><stop offset="1" stop-color="white" stop-opacity="0"></stop></radialGradient><radialGradient id="paint2_radial_1_612" cx="0" cy="0" r="1" gradientUnits="userSpaceOnUse" gradientTransform="translate(107.438 44) rotate(-47.641) scale(98.7905 47.4778)"><stop stop-color="#423EFF" stop-opacity="0.6"></stop><stop offset="0.754349" stop-color="#12C06D" stop-opacity="0"></stop></radialGradient><linearGradient id="paint3_linear_1_612" x1="15.1242" y1="17.3253" x2="25.6923" y2="27.7506" gradientUnits="userSpaceOnUse"><stop offset="0.161933" stop-color="#27293B"></stop><stop offset="0.760531" stop-color="#27293B"></stop></linearGradient><linearGradient id="paint4_linear_1_612" x1="27.4621" y1="16.9104" x2="21.5203" y2="27.2518" gradientUnits="userSpaceOnUse"><stop stop-color="#27293B"></stop><stop offset="1" stop-color="#4F58AA"></stop></linearGradient><linearGradient id="paint0_linear_1_651" x1="85.4375" y1="44" x2="-160.562" y2="-57" gradientUnits="userSpaceOnUse"><stop stop-color="white"></stop><stop offset="0.829504" stop-color="white"></stop></linearGradient><radialGradient id="paint1_radial_1_651" cx="0" cy="0" r="1" gradientUnits="userSpaceOnUse" gradientTransform="translate(73.4375 49) rotate(-99.5942) scale(44.6242 90.7846)"><stop stop-color="#3C00BB" stop-opacity="0.72"></stop><stop offset="1" stop-color="white" stop-opacity="0"></stop></radialGradient><radialGradient id="paint2_radial_1_651" cx="0" cy="0" r="1" gradientUnits="userSpaceOnUse" gradientTransform="translate(107.438 44) rotate(-47.641) scale(98.7905 47.4778)"><stop stop-color="#423EFF" stop-opacity="0.6"></stop><stop offset="0.754349" stop-color="#12C06D" stop-opacity="0"></stop></radialGradient><linearGradient id="paint3_linear_1_651" x1="15.1242" y1="17.3253" x2="25.6923" y2="27.7506" gradientUnits="userSpaceOnUse"><stop offset="0.161933" stop-color="#27293B"></stop><stop offset="0.760531" stop-color="#27293B"></stop></linearGradient><linearGradient id="paint4_linear_1_651" x1="27.4621" y1="16.9104" x2="21.5203" y2="27.2518" gradientUnits="userSpaceOnUse"><stop stop-color="#27293B"></stop><stop offset="1" stop-color="#4F58AA"></stop></linearGradient><linearGradient id="paint0_linear_41_588" x1="-59.2497" y1="-1.6632e-07" x2="-32.4337" y2="99.4491" gradientUnits="userSpaceOnUse"><stop offset="0.000294443" stop-color="#15161B"></stop><stop offset="0.606057" stop-color="#1C1F31"></stop></linearGradient><radialGradient id="paint1_radial_41_588" cx="0" cy="0" r="1" gradientUnits="userSpaceOnUse" gradientTransform="translate(146.438 64) rotate(-172.051) scale(224.154 105.307)"><stop stop-color="#333FB2"></stop><stop offset="0.75924" stop-color="#27293B" stop-opacity="0"></stop></radialGradient><linearGradient id="paint2_linear_41_588" x1="16.5981" y1="18.96" x2="37.4853" y2="40.2112" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#32386C"></stop></linearGradient><linearGradient id="paint3_linear_41_588" x1="27.4622" y1="16.9104" x2="21.7852" y2="22.9621" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#4F58AA"></stop></linearGradient><linearGradient id="paint0_linear_41_625" x1="-59.2497" y1="-1.6632e-07" x2="-32.4337" y2="99.4491" gradientUnits="userSpaceOnUse"><stop offset="0.000294443" stop-color="#15161B"></stop><stop offset="0.606057" stop-color="#1C1F31"></stop></linearGradient><radialGradient id="paint1_radial_41_625" cx="0" cy="0" r="1" gradientUnits="userSpaceOnUse" gradientTransform="translate(146.438 64) rotate(-172.051) scale(224.154 105.307)"><stop stop-color="#333FB2"></stop><stop offset="0.75924" stop-color="#27293B" stop-opacity="0"></stop></radialGradient><linearGradient id="paint2_linear_41_625" x1="16.5981" y1="18.96" x2="37.4853" y2="40.2112" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#32386C"></stop></linearGradient><linearGradient id="paint3_linear_41_625" x1="27.4622" y1="16.9104" x2="21.7852" y2="22.9621" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#4F58AA"></stop></linearGradient><linearGradient id="paint0_linear_41_662" x1="-59.2497" y1="-1.6632e-07" x2="-32.4337" y2="99.4491" gradientUnits="userSpaceOnUse"><stop offset="0.000294443" stop-color="#15161B"></stop><stop offset="0.606057" stop-color="#1C1F31"></stop></linearGradient><radialGradient id="paint1_radial_41_662" cx="0" cy="0" r="1" gradientUnits="userSpaceOnUse" gradientTransform="translate(146.438 64) rotate(-172.051) scale(224.154 105.307)"><stop stop-color="#333FB2"></stop><stop offset="0.75924" stop-color="#27293B" stop-opacity="0"></stop></radialGradient><linearGradient id="paint2_linear_41_662" x1="16.5981" y1="18.96" x2="37.4853" y2="40.2112" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#32386C"></stop></linearGradient><linearGradient id="paint3_linear_41_662" x1="27.4622" y1="16.9104" x2="21.7852" y2="22.9621" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#4F58AA"></stop></linearGradient></defs></svg></header><main role="main" id="main" tabindex="-1" class="focus-visible:outline-none"><div class="pt-36"><div class="py-10 tablet:py-12 desktop:py-16 bg-[#F6F6F1]"><div class="container flex tablet:justify-center"><div class="max-w-[832px]"><h1 class="richtext text-3xl tablet:text-4xl desktop:text-5xl font-medium tablet:text-center mb-2">Guides</h1><p class="richtext tablet:text-center text-sm">In-depth resources to help you navigate starting and growing your business.</p></div></div></div><div class="container py-10 desktop:py-16"><div class="grid grid-cols-1 tablet:grid-cols-3 gap-4 desktop:gap-6 mb-8 tablet:mb-6 desktop:mb-12"><article class="article--index border-t border-shade-30 pt-4"><a href="/ca/blog/sell-on-amazon" class="overflow-hidden" rel="" target="_self"><img style="aspect-ratio:457 / 202" class="object-cover w-full hover:scale-105 transition-transform duration-300 cursor-pointer h-[202px] tablet:h-72 tablet-xl:h-[136px] desktop:h-[202px]" src="https://cdn.shopify.com/s/files/1/0070/7032/articles/how_20to_20sell_20on_20amazon_92e64d4d-9d3f-4505-a75f-0e77005e7262.png?v=1730479481&width=1396&originalWidth=1848&originalHeight=782" alt="Stacks of Amazon shipping boxes on a light orange background." loading="lazy" decoding="async" width="698" height="782" srcSet="https://cdn.shopify.com/s/files/1/0070/7032/articles/how_20to_20sell_20on_20amazon_92e64d4d-9d3f-4505-a75f-0e77005e7262.png?v=1730479481&width=1396&originalWidth=1848&originalHeight=782&width=200 200w, https://cdn.shopify.com/s/files/1/0070/7032/articles/how_20to_20sell_20on_20amazon_92e64d4d-9d3f-4505-a75f-0e77005e7262.png?v=1730479481&width=1396&originalWidth=1848&originalHeight=782&width=400 400w, https://cdn.shopify.com/s/files/1/0070/7032/articles/how_20to_20sell_20on_20amazon_92e64d4d-9d3f-4505-a75f-0e77005e7262.png?v=1730479481&width=1396&originalWidth=1848&originalHeight=782&width=600 600w, https://cdn.shopify.com/s/files/1/0070/7032/articles/how_20to_20sell_20on_20amazon_92e64d4d-9d3f-4505-a75f-0e77005e7262.png?v=1730479481&width=1396&originalWidth=1848&originalHeight=782&width=800 800w, https://cdn.shopify.com/s/files/1/0070/7032/articles/how_20to_20sell_20on_20amazon_92e64d4d-9d3f-4505-a75f-0e77005e7262.png?v=1730479481&width=1396&originalWidth=1848&originalHeight=782&width=1000 1000w, https://cdn.shopify.com/s/files/1/0070/7032/articles/how_20to_20sell_20on_20amazon_92e64d4d-9d3f-4505-a75f-0e77005e7262.png?v=1730479481&width=1396&originalWidth=1848&originalHeight=782&width=1200 1200w, https://cdn.shopify.com/s/files/1/0070/7032/articles/how_20to_20sell_20on_20amazon_92e64d4d-9d3f-4505-a75f-0e77005e7262.png?v=1730479481&width=1396&originalWidth=1848&originalHeight=782&width=1400 1400w, https://cdn.shopify.com/s/files/1/0070/7032/articles/how_20to_20sell_20on_20amazon_92e64d4d-9d3f-4505-a75f-0e77005e7262.png?v=1730479481&width=1396&originalWidth=1848&originalHeight=782&width=1600 1600w, https://cdn.shopify.com/s/files/1/0070/7032/articles/how_20to_20sell_20on_20amazon_92e64d4d-9d3f-4505-a75f-0e77005e7262.png?v=1730479481&width=1396&originalWidth=1848&originalHeight=782&width=1800 1800w"/></a><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/ca/blog/topics/guides" class="no-underline">Guides</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-xl tablet:text-2xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-xl tablet:text-2xl" href="/ca/blog/sell-on-amazon" rel="" target="_self">How To Sell on Amazon in 6 Steps (2025)</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">Nov 22, 2024</p></div></article><article class="article--index border-t border-shade-30 pt-4"><a href="/ca/blog/206934729-how-to-start-a-clothing-line" class="overflow-hidden" rel="" target="_self"><img style="aspect-ratio:457 / 202" class="object-cover w-full hover:scale-105 transition-transform duration-300 cursor-pointer h-[202px] tablet:h-72 tablet-xl:h-[136px] desktop:h-[202px]" src="https://cdn.shopify.com/s/files/1/0070/7032/articles/how_20to_20start_20a_20clothing_20brand_26e960f5-9ca7-445b-99fb-ac30dd860dd5.png?v=1730131919&width=1396&originalWidth=1848&originalHeight=782" alt="Two fashion tops float on a gradient pink background" loading="lazy" decoding="async" width="698" height="782" srcSet="https://cdn.shopify.com/s/files/1/0070/7032/articles/how_20to_20start_20a_20clothing_20brand_26e960f5-9ca7-445b-99fb-ac30dd860dd5.png?v=1730131919&width=1396&originalWidth=1848&originalHeight=782&width=200 200w, https://cdn.shopify.com/s/files/1/0070/7032/articles/how_20to_20start_20a_20clothing_20brand_26e960f5-9ca7-445b-99fb-ac30dd860dd5.png?v=1730131919&width=1396&originalWidth=1848&originalHeight=782&width=400 400w, https://cdn.shopify.com/s/files/1/0070/7032/articles/how_20to_20start_20a_20clothing_20brand_26e960f5-9ca7-445b-99fb-ac30dd860dd5.png?v=1730131919&width=1396&originalWidth=1848&originalHeight=782&width=600 600w, https://cdn.shopify.com/s/files/1/0070/7032/articles/how_20to_20start_20a_20clothing_20brand_26e960f5-9ca7-445b-99fb-ac30dd860dd5.png?v=1730131919&width=1396&originalWidth=1848&originalHeight=782&width=800 800w, https://cdn.shopify.com/s/files/1/0070/7032/articles/how_20to_20start_20a_20clothing_20brand_26e960f5-9ca7-445b-99fb-ac30dd860dd5.png?v=1730131919&width=1396&originalWidth=1848&originalHeight=782&width=1000 1000w, https://cdn.shopify.com/s/files/1/0070/7032/articles/how_20to_20start_20a_20clothing_20brand_26e960f5-9ca7-445b-99fb-ac30dd860dd5.png?v=1730131919&width=1396&originalWidth=1848&originalHeight=782&width=1200 1200w, https://cdn.shopify.com/s/files/1/0070/7032/articles/how_20to_20start_20a_20clothing_20brand_26e960f5-9ca7-445b-99fb-ac30dd860dd5.png?v=1730131919&width=1396&originalWidth=1848&originalHeight=782&width=1400 1400w, https://cdn.shopify.com/s/files/1/0070/7032/articles/how_20to_20start_20a_20clothing_20brand_26e960f5-9ca7-445b-99fb-ac30dd860dd5.png?v=1730131919&width=1396&originalWidth=1848&originalHeight=782&width=1600 1600w, https://cdn.shopify.com/s/files/1/0070/7032/articles/how_20to_20start_20a_20clothing_20brand_26e960f5-9ca7-445b-99fb-ac30dd860dd5.png?v=1730131919&width=1396&originalWidth=1848&originalHeight=782&width=1800 1800w"/></a><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/ca/blog/topics/guides" class="no-underline">Guides</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-xl tablet:text-2xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-xl tablet:text-2xl" href="/ca/blog/206934729-how-to-start-a-clothing-line" rel="" target="_self">How To Start a Clothing Business in 14 Steps (2025)</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">Nov 22, 2024</p></div></article><article class="article--index border-t border-shade-30 pt-4"><a href="/ca/blog/what-is-dropshipping" class="overflow-hidden" rel="" target="_self"><img style="aspect-ratio:457 / 202" class="object-cover w-full hover:scale-105 transition-transform duration-300 cursor-pointer h-[202px] tablet:h-72 tablet-xl:h-[136px] desktop:h-[202px]" src="https://cdn.shopify.com/s/files/1/0070/7032/articles/dropshipping_81236081-6093-4004-b13e-95448f3718ab.png?v=1729893805&width=1396&originalWidth=1848&originalHeight=782" alt="A shopping cart is filled with cardboard boxes to represent the concept of dropshipping." loading="lazy" decoding="async" width="698" height="782" srcSet="https://cdn.shopify.com/s/files/1/0070/7032/articles/dropshipping_81236081-6093-4004-b13e-95448f3718ab.png?v=1729893805&width=1396&originalWidth=1848&originalHeight=782&width=200 200w, https://cdn.shopify.com/s/files/1/0070/7032/articles/dropshipping_81236081-6093-4004-b13e-95448f3718ab.png?v=1729893805&width=1396&originalWidth=1848&originalHeight=782&width=400 400w, https://cdn.shopify.com/s/files/1/0070/7032/articles/dropshipping_81236081-6093-4004-b13e-95448f3718ab.png?v=1729893805&width=1396&originalWidth=1848&originalHeight=782&width=600 600w, https://cdn.shopify.com/s/files/1/0070/7032/articles/dropshipping_81236081-6093-4004-b13e-95448f3718ab.png?v=1729893805&width=1396&originalWidth=1848&originalHeight=782&width=800 800w, https://cdn.shopify.com/s/files/1/0070/7032/articles/dropshipping_81236081-6093-4004-b13e-95448f3718ab.png?v=1729893805&width=1396&originalWidth=1848&originalHeight=782&width=1000 1000w, https://cdn.shopify.com/s/files/1/0070/7032/articles/dropshipping_81236081-6093-4004-b13e-95448f3718ab.png?v=1729893805&width=1396&originalWidth=1848&originalHeight=782&width=1200 1200w, https://cdn.shopify.com/s/files/1/0070/7032/articles/dropshipping_81236081-6093-4004-b13e-95448f3718ab.png?v=1729893805&width=1396&originalWidth=1848&originalHeight=782&width=1400 1400w, https://cdn.shopify.com/s/files/1/0070/7032/articles/dropshipping_81236081-6093-4004-b13e-95448f3718ab.png?v=1729893805&width=1396&originalWidth=1848&originalHeight=782&width=1600 1600w, https://cdn.shopify.com/s/files/1/0070/7032/articles/dropshipping_81236081-6093-4004-b13e-95448f3718ab.png?v=1729893805&width=1396&originalWidth=1848&originalHeight=782&width=1800 1800w"/></a><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/ca/blog/topics/guides" class="no-underline">Guides</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-xl tablet:text-2xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-xl tablet:text-2xl" href="/ca/blog/what-is-dropshipping" rel="" target="_self">What Is Dropshipping and How Does It Work? (2025)</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">Nov 13, 2024</p></div></article></div><div class="grid grid-cols-1 tablet:grid-cols-4 gap-4 desktop:gap-6 gap-y-6 desktop:gap-y-9"><article class="article--index border-t border-shade-30"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/ca/blog/topics/guides" class="no-underline">Guides</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/ca/blog/how-to-start-a-subscription-business" rel="" target="_self">Subscription Business Model: How and Why It Works</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">Nov 11, 2024</p></div></article><article class="article--index border-t border-shade-30"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/ca/blog/topics/guides" class="no-underline">Guides</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/ca/blog/how-to-start-a-business" rel="" target="_self">How To Start a Business: 11 Essential Steps (2025)</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">Nov 11, 2024</p></div></article><article class="article--index border-t border-shade-30"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/ca/blog/topics/guides" class="no-underline">Guides</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/ca/blog/cheapest-way-to-ship-a-package" rel="" target="_self">The Cheapest Ways to Ship Packages (2025 Guide)</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">Nov 9, 2024</p></div></article><article class="article--index border-t border-shade-30"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/ca/blog/topics/guides" class="no-underline">Guides</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/ca/blog/what-is-private-label" rel="" target="_self">What Is a Private Label? How Private-Label Products Work</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">Nov 7, 2024</p></div></article><article class="article--index border-t border-shade-30"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/ca/blog/topics/guides" class="no-underline">Guides</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/ca/blog/what-are-mergers-and-acquisitions" rel="" target="_self">Mergers and Acquisitions: The Power Play Reshaping Commerce</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">Nov 6, 2024</p></div></article><article class="article--index border-t border-shade-30"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/ca/blog/topics/guides" class="no-underline">Guides</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/ca/blog/trending-products" rel="" target="_self">20 Trending Products and Things To Sell Online (2024)</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">Oct 21, 2024</p></div></article><article class="article--index border-t border-shade-30"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/ca/blog/topics/guides" class="no-underline">Guides</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/ca/blog/pop-up-shop" rel="" target="_self">What Is a Pop-Up Shop? Definition, Benefits and Costs (2025)</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">Oct 21, 2024</p></div></article><article class="article--index border-t border-shade-30"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/ca/blog/topics/guides" class="no-underline">Guides</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/ca/blog/start-online-tshirt-business" rel="" target="_self">How To Start a T-Shirt Business: 2024 Guide</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">Oct 6, 2024</p></div></article><article class="article--index border-t border-shade-30"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/ca/blog/topics/guides" class="no-underline">Guides</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/ca/blog/print-your-own-book" rel="" target="_self">How To Print Your Own Book in 10 Steps</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">Oct 3, 2024</p></div></article><article class="article--index border-t border-shade-30"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/ca/blog/topics/guides" class="no-underline">Guides</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/ca/blog/sell-books-online" rel="" target="_self">The Ultimate Guide to Launching Your Own Online Bookstore (2024)</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">Sep 25, 2024</p></div></article><article class="article--index border-t border-shade-30"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/ca/blog/topics/guides" class="no-underline">Guides</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/ca/blog/sell-furniture-online" rel="" target="_self">How To Sell Furniture Online in 14 Steps (2024)</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">Sep 11, 2024</p></div></article><article class="article--index border-t border-shade-30"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/ca/blog/topics/guides" class="no-underline">Guides</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/ca/blog/instagram-marketing" rel="" target="_self">Instagram Marketing: Create Your Strategy for 2025</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">Sep 2, 2024</p></div></article><article class="article--index border-t border-shade-30"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/ca/blog/topics/guides" class="no-underline">Guides</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/ca/blog/213396233-how-to-start-a-food-business" rel="" target="_self">How To Sell Food Online: Step-by-Step Startup Guide</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">Aug 31, 2024</p></div></article><article class="article--index border-t border-shade-30"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/ca/blog/topics/guides" class="no-underline">Guides</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/ca/blog/how-to-make-candles" rel="" target="_self">How To Make Candles: 10 Simple Steps For Beginners</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">Aug 29, 2024</p></div></article><article class="article--index border-t border-shade-30"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/ca/blog/topics/guides" class="no-underline">Guides</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/ca/blog/203365449-start-a-jewellery-making-business" rel="" target="_self">How To Start a Jewelry Business: A 9-Step Guide (2024)</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">Aug 29, 2024</p></div></article><article class="article--index border-t border-shade-30"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/ca/blog/topics/guides" class="no-underline">Guides</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/ca/blog/sell-sex-toys" rel="" target="_self">How To Sell Sex Toys Online: The Complete Guide (2024)</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">Aug 26, 2024</p></div></article><article class="article--index border-t border-shade-30"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/ca/blog/topics/guides" class="no-underline">Guides</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/ca/blog/business-plan" rel="" target="_self">Business Plan: What It Is and How to Write One in 9 Steps</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">Aug 25, 2024</p></div></article><article class="article--index border-t border-shade-30"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/ca/blog/topics/guides" class="no-underline">Guides</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/ca/blog/what-is-a-stock-keeping-unit" rel="" target="_self">What Is a Stock Keeping Unit (SKU)? Definition and Guide</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">Aug 23, 2024</p></div></article><article class="article--index border-t border-shade-30"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/ca/blog/topics/guides" class="no-underline">Guides</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/ca/blog/12206313-the-ultimate-diy-guide-to-beautiful-product-photography" rel="" target="_self">Product Photography: Craft a Perfect Setup in 2024</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">Aug 23, 2024</p></div></article><article class="article--index border-t border-shade-30"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/ca/blog/topics/guides" class="no-underline">Guides</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/ca/blog/business-proposal" rel="" target="_self">How To Write a Business Proposal: Simple Proposal Template</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">Jul 29, 2024</p></div></article><article class="article--index border-t border-shade-30"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/ca/blog/topics/guides" class="no-underline">Guides</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/ca/blog/what-is-logistics" rel="" target="_self">What Is Logistics? Meaning, Benefits and Examples</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">Jun 20, 2024</p></div></article><article class="article--index border-t border-shade-30"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/ca/blog/topics/guides" class="no-underline">Guides</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/ca/blog/fulfillment-services" rel="" target="_self">Ecommerce Fulfillment Guide: How To Win at Order Fulfillment</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">Jun 7, 2024</p></div></article><article class="article--index border-t border-shade-30"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/ca/blog/topics/guides" class="no-underline">Guides</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/ca/blog/what-is-manufacturing-definition" rel="" target="_self">Manufacturing: Definition, Examples, Types and Guide</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">Jun 3, 2024</p></div></article><article class="article--index border-t border-shade-30"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/ca/blog/topics/guides" class="no-underline">Guides</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/ca/blog/what-is-a-universal-product-code" rel="" target="_self">What Is a Universal Product Code? How To Get a UPC Barcode</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">Apr 15, 2024</p></div></article><article class="article--index border-t border-shade-30"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/ca/blog/topics/guides" class="no-underline">Guides</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/ca/blog/social-media-marketing-strategy" rel="" target="_self">How To Create a Social Media Marketing Strategy (+ Template)</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">Mar 10, 2024</p></div></article><article class="article--index border-t border-shade-30"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/ca/blog/topics/guides" class="no-underline">Guides</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/ca/blog/ecommerce-seo-audit" rel="" target="_self">How To Run an Ecommerce SEO Audit for Your Online Store</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">Feb 8, 2024</p></div></article><article class="article--index border-t border-shade-30"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/ca/blog/topics/guides" class="no-underline">Guides</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/ca/blog/ecommerce-cro-audit" rel="" target="_self">How To Do an Ecommerce CRO Audit in 6 Steps (2024)</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">Feb 8, 2024</p></div></article><article class="article--index border-t border-shade-30"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/ca/blog/topics/guides" class="no-underline">Guides</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/ca/blog/sell-on-ebay" rel="" target="_self">How To Sell on eBay: 8 Easy Steps for Beginners (2024)</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">Nov 20, 2023</p></div></article><article class="article--index border-t border-shade-30"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/ca/blog/topics/guides" class="no-underline">Guides</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/ca/blog/what-is-direct-marketing" rel="" target="_self">What Is Direct Marketing? Definition, Examples, and Guide</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">Nov 14, 2023</p></div></article><article class="article--index border-t border-shade-30"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/ca/blog/topics/guides" class="no-underline">Guides</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/ca/blog/what-is-prospecting" rel="" target="_self">Sales Prospecting: Definition and 6-Step Guide (2024)</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">Nov 14, 2023</p></div></article><article class="article--index border-t border-shade-30"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/ca/blog/topics/guides" class="no-underline">Guides</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/ca/blog/what-is-retail" rel="" target="_self">What Is Retail? Definition & Guide</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">Nov 14, 2023</p></div></article><article class="article--index border-t border-shade-30"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/ca/blog/topics/guides" class="no-underline">Guides</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/ca/blog/what-is-a-corporation" rel="" target="_self">Guide to Corporations: Definition and Types</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">Nov 1, 2023</p></div></article><article class="article--index border-t border-shade-30"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/ca/blog/topics/guides" class="no-underline">Guides</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/ca/blog/wholesale-soap-supplier" rel="" target="_self">6 Best Soap Wholesale Suppliers (+ Tips for Choosing One)</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">Oct 27, 2023</p></div></article><article class="article--index border-t border-shade-30"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/ca/blog/topics/guides" class="no-underline">Guides</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/ca/blog/what-is-product-positioning" rel="" target="_self">What Is Product Positioning? Definition and Template</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">Oct 26, 2023</p></div></article><article class="article--index border-t border-shade-30"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/ca/blog/topics/guides" class="no-underline">Guides</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/ca/blog/what-is-benchmarking" rel="" target="_self">What Is Benchmarking? How To Set Benchmarks</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">Oct 25, 2023</p></div></article><article class="article--index border-t border-shade-30"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/ca/blog/topics/guides" class="no-underline">Guides</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/ca/blog/what-is-an-enterprise" rel="" target="_self">What Is an Enterprise? Definition and Example</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">Oct 25, 2023</p></div></article><article class="article--index border-t border-shade-30"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/ca/blog/topics/guides" class="no-underline">Guides</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/ca/blog/ecommerce-companies" rel="" target="_self">10 Top Ecommerce Companies List and Guide (2024)</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">Oct 17, 2023</p></div></article><article class="article--index border-t border-shade-30"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/ca/blog/topics/guides" class="no-underline">Guides</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/ca/blog/what-is-a-partnership" rel="" target="_self">Exploring All Types of Business Partnerships: A Guide</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">Oct 10, 2023</p></div></article><article class="article--index border-t border-shade-30"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/ca/blog/topics/guides" class="no-underline">Guides</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/ca/blog/shopify-app-3d-scanner" rel="" target="_self">Elevate Your Product Catalog With Shopify’s New 3D Scanner on iOS</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">Sep 18, 2023</p></div></article><article class="article--index border-t border-shade-30"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/ca/blog/topics/guides" class="no-underline">Guides</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/ca/blog/ecommerce-chatbots" rel="" target="_self">Ecommerce Chatbots: What They Are and Use Cases</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">Aug 25, 2023</p></div></article><article class="article--index border-t border-shade-30"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/ca/blog/topics/guides" class="no-underline">Guides</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/ca/blog/what-is-customer-segmentation" rel="" target="_self">What Is Customer Segmentation? Definition and Guide (2024)</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">Aug 22, 2023</p></div></article><article class="article--index border-t border-shade-30"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/ca/blog/topics/guides" class="no-underline">Guides</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/ca/blog/marketing-analytics" rel="" target="_self">Ecommerce Analytics: How To Analyze Data for Your Business (2024)</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">Aug 22, 2023</p></div></article><article class="article--index border-t border-shade-30"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/ca/blog/topics/guides" class="no-underline">Guides</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/ca/blog/ecommerce-website-development" rel="" target="_self">What Is Ecommerce Website Development? A Complete Guide (2024)</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">Jul 17, 2023</p></div></article><article class="article--index border-t border-shade-30"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/ca/blog/topics/guides" class="no-underline">Guides</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/ca/blog/what-is-marginal-cost" rel="" target="_self">Marginal Cost: Definition, Formula, and Examples (2024)</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">Jul 14, 2023</p></div></article><article class="article--index border-t border-shade-30"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/ca/blog/topics/guides" class="no-underline">Guides</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/ca/blog/what-is-opportunity-cost" rel="" target="_self">Opportunity Cost: Definition and Guide - 2024</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">Feb 22, 2023</p></div></article><article class="article--index border-t border-shade-30"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/ca/blog/topics/guides" class="no-underline">Guides</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/ca/blog/sales-forecasts" rel="" target="_self">Sales Forecast Formulas and Methods</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">Dec 7, 2022</p></div></article><article class="article--index border-t border-shade-30"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/ca/blog/topics/guides" class="no-underline">Guides</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/ca/blog/what-is-brand-equity" rel="" target="_self">What Is Brand Equity? Definition and Guide</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">Nov 25, 2022</p></div></article></div><div class="flex mt-10 justify-center"><div class="mx-7"><div class=""><svg viewBox="0 0 20 20" width="20" height="20" class=""><path fill-rule="evenodd" d="M11.764 5.204a.75.75 0 0 1 .032 1.06l-3.516 3.736 3.516 3.736a.75.75 0 1 1-1.092 1.028l-4-4.25a.75.75 0 0 1 0-1.028l4-4.25a.75.75 0 0 1 1.06-.032Z"></path></svg><span class="hidden"></span></div></div><ul class="flex justify-center"><li class="mx-5"><span class="font-bold">1</span></li><li class="mx-5"><a class="underline" href="https://www.shopify.com/ca/blog/topics/guides?page=2" aria-label="External source: 2">2</a></li></ul><div class="mx-7"><a href="https://www.shopify.com/ca/blog/topics/guides?page=2" aria-label="External source: "><div class=""><span class="hidden"></span><svg viewBox="0 0 20 20" width="20" height="20" class=""><path fill-rule="evenodd" d="M7.72 14.53a.75.75 0 0 1 0-1.06l3.47-3.47-3.47-3.47a.75.75 0 0 1 1.06-1.06l4 4a.75.75 0 0 1 0 1.06l-4 4a.75.75 0 0 1-1.06 0Z"></path></svg></div></a></div></div></div><div class="relative overflow-hidden bg-blog-bannerBg py-10 tablet-xl:py-20"><div class="container relative flex flex-col items-center text-center py-10 tablet-xl:py-16"><span class="richtext uppercase font-medium font-aktivgroteskextended mb-2 text-[28px] tablet-xl:text-[42px] desktop:text-[48px] max-w-[600px] tablet-xl:mb-6 leading-[36px] tablet-xl:leading-[46px] desktop:leading-[56px]">Sell anywhere with Shopify</span><p class="richtext max-w-[680px] text-body-base tablet-xl:text-body-lg mb-2 tablet-xl:mb-9">Learn on the go. Try Shopify for free, and explore all the tools you need to start, run, and grow your business.</p><div data-component-name="button-group" class="text-base relative z-20" data-mode="light"><div class="flex gap-y-sm flex-wrap gap-x-sm justify-center"><a href="https://accounts.shopify.com/store-create?language=en&locale=en-CA&signup_page=https%3A%2F%2Fwww.shopify.com%2Fca%2Fblog%2Ftopics%2Fguides&signup_types[]=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline md:px-button-lg-px md:py-button-lg-py md:text-button-lg-size border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled" data-component-name="button" data-mode="light" target="">Start free trial</a></div></div><p class="richtext text-sm mt-2">Try Shopify for free, no credit card required.</p></div></div></div></main><footer class="relative flex flex-col font-shopifysans bg-black text-white" data-component-name="footer" data-viewable-component="true"><section class="container flex flex-col gap-16 py-16 my-0 sm:justify-start sm:pb-16 md:flex-row md:flex-nowrap md:justify-between md:pb-20 md:py-20 md:gap-20 xl:w-full bg-black text-white" data-section-name="footer" data-section-index="1" data-component-name="footer" data-viewable-component="true"><div class="min-w-[100px]"><svg fill="none" role="img" viewBox="0 0 56 64" class="h-[44px]" height="64" data-component-name="shopify-logo"><title>Shopify logo</title><g clip-path="url(#clip0_198_267)"><path d="M37.7102 7.42882C37.7102 7.42882 37.0044 7.6296 35.8448 7.98098C35.6432 7.32843 35.3407 6.57549 34.9374 5.77235C33.6266 3.26255 31.6604 1.90725 29.3414 1.90725C29.1901 1.90725 29.0389 1.90725 28.8372 1.95745C28.7868 1.85706 28.686 1.80686 28.6356 1.70647C27.6273 0.602155 26.3165 0.100194 24.7537 0.15039C21.7288 0.250783 18.7039 2.40921 16.284 6.27431C14.5699 8.9849 13.2591 12.3982 12.9062 15.0586C9.42764 16.1127 7.00774 16.8657 6.95733 16.9159C5.19282 17.468 5.1424 17.5182 4.94075 19.1747C4.7895 20.4296 0.151367 55.7676 0.151367 55.7676L38.2647 62.3433V7.37862C37.9623 7.37862 37.811 7.42882 37.7102 7.42882ZM28.8876 10.1394C26.8711 10.7418 24.6528 11.4445 22.485 12.0971C23.09 9.73784 24.2999 7.37862 25.7115 5.82255C26.2661 5.27039 27.0223 4.61784 27.8794 4.21627C28.7364 6.02333 28.9381 8.48294 28.8876 10.1394ZM24.7537 2.20843C25.4595 2.20843 26.0644 2.35902 26.5686 2.66019C25.7619 3.06176 24.9553 3.71431 24.1991 4.46725C22.2833 6.52529 20.8213 9.73784 20.2163 12.7998C18.4014 13.352 16.5865 13.9041 14.9228 14.4061C16.0319 9.58725 20.1155 2.30882 24.7537 2.20843ZM18.9056 29.8163C19.1072 33.0288 27.6273 33.7316 28.1314 41.3112C28.4843 47.2845 24.9553 51.3504 19.8634 51.6516C13.7129 52.0531 10.3351 48.439 10.3351 48.439L11.6459 42.9174C11.6459 42.9174 15.0237 45.4774 17.746 45.2767C19.5105 45.1763 20.1659 43.7206 20.1155 42.7167C19.8634 38.5002 12.9062 38.7512 12.4525 31.8241C12.0492 26.0014 15.8807 20.1284 24.3503 19.5763C27.6273 19.3755 29.291 20.1786 29.291 20.1786L27.3752 27.4069C27.3752 27.4069 25.2074 26.4029 22.6362 26.6037C18.9056 26.8547 18.8552 29.2139 18.9056 29.8163ZM30.9042 9.53706C30.9042 8.03117 30.7026 5.87274 29.9968 4.06568C32.3158 4.51745 33.4249 7.07745 33.9291 8.63353C33.0216 8.88451 32.0133 9.18568 30.9042 9.53706Z" fill="white"></path><path d="M39.4238 62.2429L55.254 58.3276C55.254 58.3276 48.448 12.4986 48.3976 12.1974C48.3472 11.8963 48.0951 11.6955 47.8431 11.6955C47.591 11.6955 43.1545 11.5951 43.1545 11.5951C43.1545 11.5951 40.4321 8.98488 39.4238 7.98096V62.2429Z" fill="white"></path><path d="M29.2498 20.2129L27.3148 27.4286C27.3148 27.4286 25.1548 26.4426 22.5898 26.6218C18.8098 26.8459 18.8098 29.2213 18.8098 29.8039C19.0348 33.0308 27.5398 33.7479 28.0348 41.3221C28.3948 47.2829 24.8848 51.3613 19.7548 51.6751C13.6348 51.9888 10.2598 48.4034 10.2598 48.4034L11.5648 42.8907C11.5648 42.8907 14.9848 45.4454 17.6848 45.2661C19.4398 45.1765 20.1148 43.6975 20.0248 42.7115C19.7548 38.4986 12.8248 38.7675 12.3748 31.8207C12.0148 25.9944 15.8398 20.1232 24.2998 19.5854C27.5848 19.3613 29.2498 20.2129 29.2498 20.2129Z" fill="black"></path></g><defs><clipPath id="clip0_198_267"><rect width="225" height="64" fill="white"></rect></clipPath></defs></svg></div><div class="md:block md:justify-end"><div class="flex flex-col flex-wrap gap-12 gap-x-4 md:gap-20 md:gap-x-16 sm:grid sm:max-h-fit sm:grid-cols-3 lg:grid-cols-4 max-h-[92rem] sm:max-h-[75rem]"><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="shopify"><h2 class="text-base font-bold text-white">Shopify</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/ca/about" aria-label="About" data-component-name="about">About</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shopifyinvestors.com/home/default.aspx" aria-label="External source: Investors" data-component-name="investors">Investors</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/ca/partners" aria-label="Partners" data-component-name="partners">Partners</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/ca/affiliates" aria-label="Affiliates" data-component-name="affiliates">Affiliates</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/ca/legal" aria-label="Legal" data-component-name="legal">Legal</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://www.shopifystatus.com/" aria-label="External source: Service Status" data-component-name="service-status">Service Status</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="support"><h2 class="text-base font-bold text-white">Support</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://help.shopify.com/en/questions" aria-label="External source: Merchant Support" data-component-name="merchant-support">Merchant Support</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://help.shopify.com/en/" aria-label="External source: Help Center" data-component-name="help-center">Help Center</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://www.shopify.com/partners/directory" aria-label="External source: Hire a Partner" data-component-name="hire-a-partner">Hire a Partner</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://academy.shopify.com?itcat=brochure&itterm=global-footer" aria-label="External source: Shopify Academy" data-component-name="shopify-academy">Shopify Academy</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://community.shopify.com/c/Shopify-Community/ct-p/en?utm_campaign=footer&utm_content=en-ca&utm_medium=web&utm_source=shopify" aria-label="External source: Shopify Community" data-component-name="shopify-community">Shopify Community</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="developers"><h2 class="text-base font-bold text-white">Developers</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shopify.dev" aria-label="External source: Shopify.dev" data-component-name="shopify-dev">Shopify.dev</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shopify.dev/api" aria-label="External source: API Documentation" data-component-name="a-p-i-documentation">API Documentation</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://devdegree.ca" aria-label="External source: Dev Degree" data-component-name="dev-degree">Dev Degree</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="products"><h2 class="text-base font-bold text-white">Products</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shop.app" aria-label="External source: Shop" data-component-name="shop">Shop</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/ca/shop-pay" aria-label="Shop Pay" data-component-name="shop-pay">Shop Pay</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/ca/plus" aria-label="Shopify Plus" data-component-name="shopify-plus">Shopify Plus</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://www.linkpop.com/" aria-label="External source: Linkpop" data-component-name="linkpop">Linkpop</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/ca/enterprise" aria-label="Shopify for Enterprise" data-component-name="shopify-for-enterprise">Shopify for Enterprise</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="global-impact"><h2 class="text-base font-bold text-white">Global Impact</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/ca/climate" aria-label="Sustainability" data-component-name="sustainability">Sustainability</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/ca/about/social-impact" aria-label="Social Impact" data-component-name="social-impact">Social Impact</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://www.shopify.com/1mbb" aria-label="External source: Build Black" data-component-name="build-black">Build Black</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://buildnative.shop" aria-label="External source: Build Native" data-component-name="build-native">Build Native</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="solutions"><h2 class="text-base font-bold text-white">Solutions</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/ca/online" aria-label="Online Store Builder" data-component-name="online-store-builder">Online Store Builder</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/ca/website/builder" aria-label="Website Builder" data-component-name="website-builder">Website Builder</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/ca/tour/ecommerce-website" aria-label="Ecommerce Website" data-component-name="ecommerce-website">Ecommerce Website</a></li></ul></div></div></div></section><section class="border-t my-0 container max-sm:mx-0 xl:w-full border-white border-opacity-20 bg-inherit" data-section-name="footer" data-section-index="2" data-component-name="footer" data-viewable-component="true"><div class="flex flex-col items-center justify-center gap-4 py-8 sm:items-start sm:gap-8 lg:flex-row lg:justify-between lg:gap-10 bg-black text-white"><div class="mt-1 flex w-full flex-col items-center justify-center sm:flex-row sm:items-start sm:justify-start sm:gap-8 lg:gap-14"><div class="relative hidden sm:block" data-click-outside="dismiss" data-component-name="regions"><button aria-controls="regionSelector" aria-expanded="false" aria-haspopup="true" class="bg-transparent mx-auto md:inline-block py-3 text-[#E0E0E0] hover:text-white" type="button" data-component-name="region-selector-open" tabindex="0" aria-label="Region Navigation. Current: Canada (English)"><span class="inline-flex items-center"><svg viewBox="0 0 45 45" aria-hidden="true" focusable="false" class="mr-1 h-4 w-4 fill-white"><path d="M22.5 2A20.5 20.5 0 1 0 43 22.5 20.52 20.52 0 0 0 22.5 2zm-4.23 28.79A33.67 33.67 0 0 0 22 31a34.54 34.54 0 0 0 4.76-.33 30.45 30.45 0 0 1-4.26 9 30.41 30.41 0 0 1-4.23-8.88zM22 28a29.86 29.86 0 0 1-4.47-.34A31 31 0 0 1 17 22a29.87 29.87 0 0 1 .36-4.64A30.13 30.13 0 0 1 22 17a31 31 0 0 1 5.66.53A29.85 29.85 0 0 1 28 22a31 31 0 0 1-.5 5.5 31 31 0 0 1-5.5.5zm-7.64-1a25.22 25.22 0 0 1-9.15-4.5 24.89 24.89 0 0 1 9-4.48A33.56 33.56 0 0 0 14 22a34.61 34.61 0 0 0 .36 5zM22.5 5.21a25.25 25.25 0 0 1 4.5 9.15 34.61 34.61 0 0 0-5-.36 33.58 33.58 0 0 0-4 .24 25.24 25.24 0 0 1 4.5-9.03zm8.29 13.06a30.41 30.41 0 0 1 8.89 4.23 30.46 30.46 0 0 1-9 4.26A34.54 34.54 0 0 0 31 22a33.67 33.67 0 0 0-.21-3.73zm8.82.59A33.75 33.75 0 0 0 30.26 15a29.2 29.2 0 0 0-3.89-9.56 17.54 17.54 0 0 1 13.24 13.42zm-21-13.41a29.16 29.16 0 0 0-3.85 9.35 29.16 29.16 0 0 0-9.35 3.85A17.54 17.54 0 0 1 18.64 5.44zM5.44 26.36a29.2 29.2 0 0 0 9.56 3.9 33.75 33.75 0 0 0 3.86 9.36A17.54 17.54 0 0 1 5.44 26.36zm20.7 13.25a33.73 33.73 0 0 0 3.91-9.56 33.73 33.73 0 0 0 9.56-3.91 17.55 17.55 0 0 1-13.47 13.47z"></path></svg><span class="break-keep">Canada (English)</span><svg viewBox="0 0 10 5" aria-hidden="true" focusable="false" class="ml-2 h-3 w-3 fill-white"><path d="m0 0 5 5 5-5H0z"></path></svg></span></button><div aria-hidden="true" class="w-128 absolute bottom-[calc(100%+5em)] z-50 rounded-lg leading-8 bg-black text-white shadow-soft-dark-2xl inset-x-0" id="regionSelector" data-component-name="region-selector" style="display:none"><ul class="columns-2 px-5 py-8 md:px-14 md:py-10" data-component-name="region-nav" id="region-nav"><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ca/blog/topics/guides" data-component-name="en-0" aria-current="true">Canada (English)<svg viewBox="0 0 10 8" fill="none" aria-hidden="true" focusable="false" class="ml-2 w-3"><path d="M0.75 4.75L3 7.25L9.25 0.75" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></svg></a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/cz/blog" lang="cs" data-component-name="cs-1" aria-current="false">Česká republika</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/dk/blog" lang="da" data-component-name="da-2" aria-current="false">Danmark</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/de/blog" lang="de" data-component-name="de-3" aria-current="false">Deutschland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/undefined/blog/topics/guides" lang="en" data-component-name="en-4" aria-current="false">USA</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/au/blog/topics/guides" lang="en-AU" data-component-name="en-AU-5" aria-current="false">Australia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/uk/blog/topics/guides" lang="en-GB" data-component-name="en-GB-6" aria-current="false">United Kingdom</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/hk-en/blog/topics/guides" lang="en-HK" data-component-name="en-HK-7" aria-current="false">Hong Kong SAR</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/id/blog/topics/guides" lang="en-ID" data-component-name="en-ID-8" aria-current="false">Indonesia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ie/blog/topics/guides" lang="en-IE" data-component-name="en-IE-9" aria-current="false">Ireland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/in/blog" lang="en-IN" data-component-name="en-IN-10" aria-current="false">India</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/my/blog/topics/guides" lang="en-MY" data-component-name="en-MY-11" aria-current="false">Malaysia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ng/blog/topics/guides" lang="en-NG" data-component-name="en-NG-12" aria-current="false">Nigeria</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/nz/blog/topics/guides" lang="en-NZ" data-component-name="en-NZ-13" aria-current="false">New Zealand</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ph/blog/topics/guides" lang="en-PH" data-component-name="en-PH-14" aria-current="false">Philippines</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/sg/blog/topics/guides" lang="en-SG" data-component-name="en-SG-15" aria-current="false">Singapore</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/za/blog/topics/guides" lang="en-ZA" data-component-name="en-ZA-16" aria-current="false">South Africa</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/es/blog" lang="es" data-component-name="es-17" aria-current="false">Español (Intl.)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/fi/blog" lang="fi" data-component-name="fi-18" aria-current="false">Suomi</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/fr/blog" lang="fr" data-component-name="fr-19" aria-current="false">France</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/it/blog" lang="it" data-component-name="it-20" aria-current="false">Italia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/jp/blog" lang="ja-JP" data-component-name="ja-JP-21" aria-current="false">日本</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/kr/blog" lang="ko" data-component-name="ko-22" aria-current="false">대한민국</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/nl/blog" lang="nl" data-component-name="nl-23" aria-current="false">Nederland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/pl/blog" lang="pl" data-component-name="pl-24" aria-current="false">Polska</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/no/blog" lang="nb" data-component-name="nb-25" aria-current="false">Norge</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/se/blog" lang="sv" data-component-name="sv-26" aria-current="false">Sverige</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/br/blog" lang="pt" data-component-name="pt-27" aria-current="false">Brasil</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/pt/blog" lang="pt" data-component-name="pt-28" aria-current="false">Brasil</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/th/blog" lang="th" data-component-name="th-29" aria-current="false">ไทย</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/tr/blog" lang="tr" data-component-name="tr-30" aria-current="false">Türkiye</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/zh/blog" lang="zh-Hans" data-component-name="zh-Hans-31" aria-current="false">简体中文</a></li></ul></div></div><div class="relative block sm:hidden" data-click-outside="dismiss" data-component-name="regions"><div aria-hidden="true" class="fixed top-0 left-0 z-50 h-full w-full text-[1.1428571429em] will-change-auto transition-opacity motion-reduce:transition-none bg-black pointer-events-none opacity-0"></div><button class="bg-transparent mx-auto md:inline-block py-3 text-[#E0E0E0] hover:text-white" type="button" data-component-name="region-selector-open" tabindex="0" aria-label="Region Navigation. Current: Canada (English)"><span class="inline-flex items-center"><svg viewBox="0 0 45 45" aria-hidden="true" focusable="false" class="mr-1 h-4 w-4 fill-white"><path d="M22.5 2A20.5 20.5 0 1 0 43 22.5 20.52 20.52 0 0 0 22.5 2zm-4.23 28.79A33.67 33.67 0 0 0 22 31a34.54 34.54 0 0 0 4.76-.33 30.45 30.45 0 0 1-4.26 9 30.41 30.41 0 0 1-4.23-8.88zM22 28a29.86 29.86 0 0 1-4.47-.34A31 31 0 0 1 17 22a29.87 29.87 0 0 1 .36-4.64A30.13 30.13 0 0 1 22 17a31 31 0 0 1 5.66.53A29.85 29.85 0 0 1 28 22a31 31 0 0 1-.5 5.5 31 31 0 0 1-5.5.5zm-7.64-1a25.22 25.22 0 0 1-9.15-4.5 24.89 24.89 0 0 1 9-4.48A33.56 33.56 0 0 0 14 22a34.61 34.61 0 0 0 .36 5zM22.5 5.21a25.25 25.25 0 0 1 4.5 9.15 34.61 34.61 0 0 0-5-.36 33.58 33.58 0 0 0-4 .24 25.24 25.24 0 0 1 4.5-9.03zm8.29 13.06a30.41 30.41 0 0 1 8.89 4.23 30.46 30.46 0 0 1-9 4.26A34.54 34.54 0 0 0 31 22a33.67 33.67 0 0 0-.21-3.73zm8.82.59A33.75 33.75 0 0 0 30.26 15a29.2 29.2 0 0 0-3.89-9.56 17.54 17.54 0 0 1 13.24 13.42zm-21-13.41a29.16 29.16 0 0 0-3.85 9.35 29.16 29.16 0 0 0-9.35 3.85A17.54 17.54 0 0 1 18.64 5.44zM5.44 26.36a29.2 29.2 0 0 0 9.56 3.9 33.75 33.75 0 0 0 3.86 9.36A17.54 17.54 0 0 1 5.44 26.36zm20.7 13.25a33.73 33.73 0 0 0 3.91-9.56 33.73 33.73 0 0 0 9.56-3.91 17.55 17.55 0 0 1-13.47 13.47z"></path></svg><span class="break-keep">Canada (English)</span><svg viewBox="0 0 10 5" aria-hidden="true" focusable="false" class="ml-2 h-3 w-3 fill-white"><path d="m0 0 5 5 5-5H0z"></path></svg></span></button><div aria-hidden="true" class="webkit-overflow-scrolling-touch fixed overflow-hidden z-[999] box-content will-change-auto w-full inset-0 mt-16 rounded-t-lg leading-[3rem] duration-300 ease-in-out motion-reduce:animation-none motion-reduce:transition-none bg-black text-white shadow-soft-dark-2xl invisible translate-y-full" id="mobileRegionSelector" aria-label="Region Navigation" aria-modal="true" role="dialog"><div class="border-shade-30 border-b"><div class="flex items-center justify-between px-5 py-4"><h3 class="text-lg font-medium">Country/region</h3><button class="h-[1.2em] w-[1.2em] fill-current" type="button" data-component-name="region-selector-close"><svg viewBox="0 0 20 20" aria-label="Close Region Navigation" class="h-[1.2em] w-[1.2em] fill-current fill-white"><path d="m11.414 10 6.293-6.293a1 1 0 0 0-1.414-1.414L10 8.586 3.707 2.293a1 1 0 0 0-1.414 1.414L8.586 10l-6.293 6.293a1 1 0 0 0 1.414 1.414L10 11.414l6.293 6.293a.996.996 0 0 0 1.414 0 1 1 0 0 0 0-1.414L11.414 10z"></path></svg></button></div></div><div class="h-full overflow-y-scroll pb-4"><ul class="columns-2 px-5 py-8 md:px-14 md:py-10" data-component-name="region-nav" id="region-nav"><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ca/blog/topics/guides" data-component-name="en-0" aria-current="true">Canada (English)<svg viewBox="0 0 10 8" fill="none" aria-hidden="true" focusable="false" class="ml-2 w-3"><path d="M0.75 4.75L3 7.25L9.25 0.75" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></svg></a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/cz/blog" lang="cs" data-component-name="cs-1" aria-current="false">Česká republika</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/dk/blog" lang="da" data-component-name="da-2" aria-current="false">Danmark</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/de/blog" lang="de" data-component-name="de-3" aria-current="false">Deutschland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/undefined/blog/topics/guides" lang="en" data-component-name="en-4" aria-current="false">USA</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/au/blog/topics/guides" lang="en-AU" data-component-name="en-AU-5" aria-current="false">Australia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/uk/blog/topics/guides" lang="en-GB" data-component-name="en-GB-6" aria-current="false">United Kingdom</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/hk-en/blog/topics/guides" lang="en-HK" data-component-name="en-HK-7" aria-current="false">Hong Kong SAR</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/id/blog/topics/guides" lang="en-ID" data-component-name="en-ID-8" aria-current="false">Indonesia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ie/blog/topics/guides" lang="en-IE" data-component-name="en-IE-9" aria-current="false">Ireland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/in/blog" lang="en-IN" data-component-name="en-IN-10" aria-current="false">India</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/my/blog/topics/guides" lang="en-MY" data-component-name="en-MY-11" aria-current="false">Malaysia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ng/blog/topics/guides" lang="en-NG" data-component-name="en-NG-12" aria-current="false">Nigeria</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/nz/blog/topics/guides" lang="en-NZ" data-component-name="en-NZ-13" aria-current="false">New Zealand</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ph/blog/topics/guides" lang="en-PH" data-component-name="en-PH-14" aria-current="false">Philippines</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/sg/blog/topics/guides" lang="en-SG" data-component-name="en-SG-15" aria-current="false">Singapore</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/za/blog/topics/guides" lang="en-ZA" data-component-name="en-ZA-16" aria-current="false">South Africa</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/es/blog" lang="es" data-component-name="es-17" aria-current="false">Español (Intl.)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/fi/blog" lang="fi" data-component-name="fi-18" aria-current="false">Suomi</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/fr/blog" lang="fr" data-component-name="fr-19" aria-current="false">France</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/it/blog" lang="it" data-component-name="it-20" aria-current="false">Italia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/jp/blog" lang="ja-JP" data-component-name="ja-JP-21" aria-current="false">日本</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/kr/blog" lang="ko" data-component-name="ko-22" aria-current="false">대한민국</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/nl/blog" lang="nl" data-component-name="nl-23" aria-current="false">Nederland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/pl/blog" lang="pl" data-component-name="pl-24" aria-current="false">Polska</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/no/blog" lang="nb" data-component-name="nb-25" aria-current="false">Norge</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/se/blog" lang="sv" data-component-name="sv-26" aria-current="false">Sverige</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/br/blog" lang="pt" data-component-name="pt-27" aria-current="false">Brasil</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/pt/blog" lang="pt" data-component-name="pt-28" aria-current="false">Brasil</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/th/blog" lang="th" data-component-name="th-29" aria-current="false">ไทย</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/tr/blog" lang="tr" data-component-name="tr-30" aria-current="false">Türkiye</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/zh/blog" lang="zh-Hans" data-component-name="zh-Hans-31" aria-current="false">简体中文</a></li></ul></div></div></div><ul class="flex flex-col items-center flex-wrap sm:flex-row sm:items-start gap-x-8 md:gap-x-10" data-component-name="bottom-nav"><li class="mt-2 block py-3 sm:mt-0 text-[#E0E0E0] hover:text-white"><a class="hover:underline" href="/ca/legal/terms" data-component-name="terms-of-service">Terms of Service</a></li><li class="mt-2 block py-3 sm:mt-0 text-[#E0E0E0] hover:text-white"><a class="hover:underline" href="/ca/legal/privacy" data-component-name="privacy-policy">Privacy Policy</a></li><li class="mt-2 block py-3 sm:mt-0 text-[#E0E0E0] hover:text-white"><a class="hover:underline" href="/ca/sitemap" data-component-name="sitemap">Sitemap</a></li><li class="mt-2 block py-3 sm:mt-0 text-[#E0E0E0] hover:text-white"><a class="hover:underline" href="https://privacy.shopify.com/en" data-component-name="privacy-choices" aria-label="External source: Privacy Choices">Privacy Choices</a></li></ul></div><ul class="flex gap-4 md:gap-6" data-component-name="social"><li><a class="block h-8 w-8 fill-white hover:fill-shade-30" href="https://www.facebook.com/shopify" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-facebook" aria-label="External source: Facebook (Opens in a new window)"><svg viewBox="0 0 30 30"><path d="M15.6 30V19.4h5V15h-5v-3.1c0-1 .6-1.9 1.3-1.9h3.8V5.6h-3.8c-3.1 0-5.6 2.8-5.6 6.3V15H7.5v4.4h3.8v10.1C4.8 27.9 0 22 0 15 0 6.7 6.7 0 15 0s15 6.7 15 15c0 8.1-6.4 14.7-14.4 15z"></path></svg></a></li><li><a class="block h-8 w-8 fill-white hover:fill-shade-30" href="https://twitter.com/shopify" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-twitter" aria-label="External source: Twitter (Opens in a new window)"><svg viewBox="0 0 19 19"><path fill-rule="evenodd" clip-rule="evenodd" d="M19 9.5C19 14.7467 14.7467 19 9.5 19C4.25329 19 0 14.7467 0 9.5C0 4.25329 4.25329 0 9.5 0C14.7467 0 19 4.25329 19 9.5ZM8.18721 10.0675L3.64633 3.99603H7.14609L10.123 7.97639L13.8073 3.99603H14.8358L10.5825 8.59099L15.379 15.0039H11.8792L8.64689 10.6819L4.6462 15.0039H3.61771L8.18721 10.0675ZM6.76655 4.75353H5.15877L12.2586 14.2464H13.8663L6.76655 4.75353Z"></path></svg></a></li><li><a class="block h-8 w-8 fill-white hover:fill-shade-30" href="https://www.youtube.com/user/shopify" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-youtube" aria-label="External source: YouTube (Opens in a new window)"><svg viewBox="0 0 30 30"><path d="M30 15c0 8.3-6.7 15-15 15S0 23.3 0 15 6.7 0 15 0s15 6.7 15 15zm-5.6 0c0-6.9 0-6.9-9.4-6.9s-9.4 0-9.4 6.9 0 6.9 9.4 6.9 9.4 0 9.4-6.9zm-11.9-3.7 6.3 3.8-6.3 3.8v-7.6z"></path></svg></a></li><li><a class="block h-8 w-8 fill-white hover:fill-shade-30" href="https://www.instagram.com/shopify/" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-instagram" aria-label="External source: Instagram (Opens in a new window)"><svg viewBox="0 0 18 18"><path clip-rule="evenodd" d="M9 0c5 0 9 4 9 9s-4 9-9 9-9-4-9-9 4-9 9-9zM6.7 3.5h4.7c1.8 0 3.2 1.4 3.2 3.1v4.7c0 1.7-1.4 3.1-3.2 3.1H6.7c-1.8 0-3.2-1.4-3.2-3.1V6.7c0-1.8 1.4-3.2 3.2-3.2zM9 6.2c1.6 0 2.9 1.3 2.9 2.9S10.6 12 9 12s-3-1.3-3-2.9 1.3-2.9 3-2.9zm0 1.2c.9 0 1.7.8 1.7 1.7 0 .9-.8 1.7-1.7 1.7-.9 0-1.7-.8-1.7-1.7 0-.9.7-1.7 1.7-1.7zm2.8-1.7c.3 0 .6.2.6.6 0 .3-.2.6-.6.6-.3 0-.6-.2-.6-.6 0-.4.3-.6.6-.6zm-4.6-1h3.7c1.4 0 2.5 1.1 2.5 2.5v3.7c0 1.4-1.1 2.5-2.5 2.5H7.2c-1.4 0-2.5-1.1-2.5-2.5V7.2c-.1-1.4 1.1-2.5 2.5-2.5z" fill-rule="evenodd"></path></svg></a></li><li><a class="block h-8 w-8 fill-white hover:fill-shade-30" href="https://www.tiktok.com/@shopify" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-tiktok" aria-label="External source: TikTok (Opens in a new window)"><svg viewBox="0 0 30 30"><path fill-rule="evenodd" clip-rule="evenodd" d="M15 30C23.2843 30 30 23.2843 30 15C30 6.71573 23.2843 0 15 0C6.71573 0 0 6.71573 0 15C0 23.2843 6.71573 30 15 30ZM17.9679 11.937C19.1423 12.7643 20.551 13.2076 21.9952 13.2041V10.3838C21.2138 10.3841 20.4497 10.1579 19.7979 9.73365C19.3398 9.44298 18.9467 9.06336 18.6427 8.61802C18.3387 8.17268 18.1302 7.67098 18.0299 7.1436C17.9873 6.90737 17.9669 6.66779 17.9689 6.42789H15.0829V17.7069C15.0829 18.2146 14.92 18.7094 14.6173 19.1206C14.3146 19.5317 13.8877 19.8382 13.3975 19.9962C12.9073 20.1543 12.3789 20.1558 11.8878 20.0006C11.3966 19.8454 10.9679 19.5414 10.6627 19.1321C10.3576 18.7227 10.1916 18.2289 10.1886 17.7211C10.1856 17.2134 10.3456 16.7177 10.6458 16.3048C10.946 15.8919 11.3711 15.583 11.8604 15.4221C12.3496 15.2612 12.878 15.2566 13.37 15.409V12.5068C12.2944 12.3595 11.1987 12.539 10.2295 13.0213C9.26031 13.5037 8.46383 14.2658 7.94658 15.2058C7.42933 16.1458 7.21597 17.2188 7.33504 18.2814C7.4541 19.344 7.89992 20.3455 8.61286 21.1519C9.3258 21.9583 10.2719 22.5312 11.3246 22.794C12.3772 23.0568 13.4863 22.997 14.5035 22.6225C15.5207 22.2479 16.3975 21.5766 17.0166 20.6983C17.6357 19.82 17.9676 18.7766 17.9679 17.7075V11.937Z"></path></svg></a></li><li><a class="block h-8 w-8 fill-white hover:fill-shade-30" href="https://www.linkedin.com/company/shopify" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-linkedin" aria-label="External source: LinkedIn (Opens in a new window)"><svg viewBox="0 0 30 30"><path d="M30 15c0 8.3-6.7 15-15 15S0 23.3 0 15 6.7 0 15 0s15 6.7 15 15zM11.3 7.8c0-1.2-1-2.2-2.5-2.2s-2.5.9-2.5 2.2c0 1.2 1 2.2 2.5 2.2s2.5-1 2.5-2.2zm-.7 4.1H6.9v10.6h3.8V11.9zm13.8 5c0-3.4-1.7-5.6-4.4-5.6-1.5 0-2.6.9-3.1 2.3l-.1-1.6H13c0 .4.1 2.5.1 2.5v8.1h3.8V17c0-1.5.7-2.5 1.8-2.5s1.9.6 1.9 2.5v5.6h3.8v-5.7z"></path></svg></a></li><li><a class="block h-8 w-8 fill-white hover:fill-shade-30" href="https://www.pinterest.com/shopify/" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-pinterest" aria-label="External source: Pinterest (Opens in a new window)"><svg viewBox="0 0 30 30"><path d="M15 30c-1.5 0-2.9-.2-4.3-.6.6-.9 1.2-2 1.5-3.2.2-.7 1-4.1 1-4.1.5 1 2 1.9 3.7 1.9 4.8 0 8.1-4.4 8.1-10.3 0-4.4-3.8-8.6-9.5-8.6-7.1-.1-10.6 5-10.6 9.3 0 2.6 1 4.9 3.1 5.7.3.1.7 0 .8-.4.1-.2.2-.9.3-1.2.1-.4 0-.5-.2-.8-.6-.7-1-1.6-1-3 0-3.8 2.8-7.2 7.4-7.2 4 0 6.2 2.5 6.2 5.8 0 4.3-1.9 8-4.8 8-1.6 0-2.7-1.3-2.4-2.9.5-1.9 1.3-4 1.3-5.3 0-1.2-.7-2.3-2-2.3-1.6 0-2.9 1.7-2.9 3.9 0 1.4.5 2.4.5 2.4S9.5 24 9.3 25.3c-.3 1.1-.4 2.4-.3 3.5-5.3-2.4-9-7.7-9-13.8C0 6.7 6.7 0 15 0s15 6.7 15 15-6.7 15-15 15z"></path></svg></a></li></ul></div></section></footer></div><script>((l,c)=>{if(!window.history.state||!window.history.state.key){let u=Math.random().toString(32).slice(2);window.history.replaceState({key:u},"")}try{let p=JSON.parse(sessionStorage.getItem(l)||"{}")[c||window.history.state.key];typeof p=="number"&&window.scrollTo(0,p)}catch(u){console.error(u),sessionStorage.removeItem(l)}})("positions", null)</script><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/entry.client-CTuCHl1M.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/components-60B5pb4k.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/I18N-DRtheyQB.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Wrapper-R5SMpisq.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Image-CoZWJUIT.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Section-C0CkZO0H.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/SideBySide-B2CGrCyT.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Provider-DvJRVFNr.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/HeadingGroup-BLkLHBRd.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/root-DQv_F4qc.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/layout-Bmm5Prh7.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/PageLayout-CNon358d.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/XIcon.svg-BsjI1VIY.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/NavigationSearch-BXpU7Ohi.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/constants-Cs9nQPfb.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/ChevronRightIcon.svg-BhxB7rCb.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/blog-BeIpR_Hw.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/BlogCard-CdLlm0ke.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/BlogConversion-CVi-O1N9.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/FakeCursorPagination-Cl9sv3hh.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/constants-Cm4ZPFll.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/usePaginatedPageTitle-DhlC2ihN.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/useBlogPageTitle-PwjvKJBO.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/meta-B5XuLiPm.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/route-BUMupGgd.js"/><script>window.__remixContext = {"url":"/ca/blog/topics/guides","basename":"/","future":{"v3_fetcherPersist":false,"v3_relativeSplatPath":false,"v3_throwAbortReason":false,"unstable_singleFetch":false,"unstable_fogOfWar":true},"isSpaMode":false,"state":{"loaderData":{"pages/shopify.com/($locale)~~layout":{"mainNavData":[{"content":"Solutions","data":{"gaEvent":"Main Nav","gaAction":"Online Solutions"},"navItems":[{"content":"Start","data":{"gaEvent":"Main Nav","gaAction":"Build Nav"},"columnStart":1,"columnSpan":3,"icon":"build","navItems":[{"content":"Start your business","url":"/ca/start","separated":true,"data":{"gaEvent":"Main Nav","gaAction":"Start"},"description":"Build your brand"},{"content":"Create your website","url":"/ca/website/builder","data":{"gaEvent":"Main Nav","gaAction":"Create your website"},"description":"Online store editor"},{"content":"Customize your store","url":"https://themes.shopify.com/","data":{"gaEvent":"Main Nav","gaAction":"Customize your store"},"description":"Store themes"},{"content":"Find business apps","url":"https://apps.shopify.com/","data":{"gaEvent":"Main Nav","gaAction":"Find business apps"},"description":"Shopify app store"},{"content":"Own your site domain","url":"/ca/domains","data":{"gaEvent":"Main Nav","gaAction":"Own your site domain"},"description":"Domains \u0026 hosting"},{"content":"Explore free business tools","url":"/ca/tools","data":{"gaEvent":"Main Nav","gaAction":"Explore free business tools"},"description":"Tools to run your business"}]},{"content":"Sell","data":{"gaEvent":"Main Nav","gaAction":"Sell Nav"},"columnStart":4,"columnSpan":3,"icon":"sell","navItems":[{"content":"Sell your products","url":"/ca/sell","separated":true,"data":{"gaEvent":"Main Nav","gaAction":"Sell your products"},"description":"Sell online or in person"},{"content":"Check out customers","url":"/ca/checkout","data":{"gaEvent":"Main Nav","gaAction":"Checkout customers"},"description":"World-class checkout"},{"content":"Sell online","url":"/ca/online","data":{"gaEvent":"Main Nav","gaAction":"Sell online"},"description":"Grow your business online"},{"content":"Sell across channels","url":"/ca/channels","data":{"gaEvent":"Main Nav","gaAction":"Sell on across channels"},"description":"Reach millions of shoppers and boost sales"},{"content":"Sell in person","url":"/ca/pos","data":{"gaEvent":"Main Nav","gaAction":"Sell in person"},"description":"Point of Sale (POS)"},{"content":"Sell globally","url":"/ca/markets","data":{"gaEvent":"Main Nav","gaAction":"Sell globally"},"description":"International sales"},{"content":"Sell wholesale \u0026 direct","url":"/ca/plus/solutions/b2b-ecommerce","data":{"gaEvent":"Main Nav","gaAction":"Sell wholesale and direct"},"description":"Business-to-business (B2B)"},{"content":"Accept online payments","url":"/ca/payments","data":{"gaEvent":"Main Nav","gaAction":"Accept online payments"},"description":"Set up forms of payment"}]},{"content":"Market","data":{"gaEvent":"Main Nav","gaAction":"Market Nav"},"columnStart":7,"columnSpan":3,"icon":"market","navItems":[{"content":"Market your business","url":"/ca/marketing","separated":true,"data":{"gaEvent":"Main Nav","gaAction":"Market your business"},"description":"Reach \u0026 retain customers"},{"content":"Market across social","url":"/ca/facebook-instagram","data":{"gaEvent":"Main Nav","gaAction":"Market across social"},"description":"Social media integrations"},{"content":"Nurture customers","url":"/ca/email-marketing","data":{"gaEvent":"Main Nav","gaAction":"Shopify Email"},"description":"Shopify Email"},{"content":"Know your audience","url":"/ca/segmentation","data":{"gaEvent":"Main Nav","gaAction":"Know your customers"},"description":"Gain customer insights"}]},{"content":"Manage","data":{"gaEvent":"Main Nav","gaAction":"Manage Nav"},"columnStart":10,"columnSpan":3,"icon":"manage","navItems":[{"content":"Manage your business","url":"/ca/manage","separated":true,"data":{"gaEvent":"Main Nav","gaAction":"Manage your business"},"description":"Track sales, orders \u0026 analytics"},{"content":"Measure your performance","url":"/ca/analytics","data":{"gaEvent":"Main Nav","gaAction":"Measure your Performance"},"description":"Analytics and Reporting"},{"content":"Ship orders faster","url":"/ca/shipping","data":{"gaEvent":"Main Nav","gaAction":"Ship orders faster"},"description":"Shopify Shipping"},{"content":"Manage your stock \u0026 orders","url":"/ca/orders","data":{"gaEvent":"Main Nav","gaAction":"Organize inventory and orders"},"description":"Inventory \u0026 order management"},{"content":"Secure business funding","url":"/ca/capital","data":{"gaEvent":"Main Nav","gaAction":"Secure business funding"},"description":"Shopify Capital"}]},{"aside":true,"columnStart":1,"columnSpan":12,"navItems":[{"content":"Shopify Developers","url":"https://shopify.dev","data":{"gaEvent":"Main Nav","gaAction":"Shopify Developers"},"description":"Build with Shopify's powerful APIs","columnSpan":3},{"content":"Plus","url":"/ca/plus","data":{"gaEvent":"Main Nav","gaAction":"Shopify Plus"},"description":"A commerce solution for growing digital brands","columnSpan":3},{"content":"All Products","url":"/ca/products","data":{"gaEvent":"Main Nav","gaAction":"All products"},"description":"Explore all Shopify products \u0026 features","columnSpan":3}]}]},{"content":"Pricing","url":"/ca/pricing","data":{"gaEvent":"Main Nav","gaAction":"Pricing Nav"}},{"content":"Resources","data":{"gaEvent":"Main Nav","gaAction":"Resources Nav"},"navItems":[{"content":"Help and support","data":{"gaEvent":"Main Nav","gaAction":"Help and support Nav"},"columnStart":1,"columnSpan":3,"icon":"helpAndSupport","navItems":[{"content":"Help and support","url":"https://help.shopify.com/en/","data":{"gaEvent":"Main Nav","gaAction":"Help and support"},"description":"Get 24/7 support"},{"content":"How-to guides","url":"/ca/blog/topics/guides","data":{"gaEvent":"Main Nav","gaAction":"How-to guides"},"description":"Read in-depth business guides"},{"content":"Shopify blog","url":"/ca/blog","data":{"gaEvent":"Main Nav","gaAction":"Shopify blog"},"description":"Business strategy tips"}]},{"content":"Popular topics","data":{"gaEvent":"Main Nav","gaAction":"Popular topics Nav"},"columnStart":4,"columnSpan":6,"splitColumns":true,"icon":"popularTopics","navItems":[{"content":"What is Shopify?","url":"/ca/blog/what-is-shopify","data":{"gaEvent":"Main Nav","gaAction":"What is Shopify?"},"description":"How our commerce platform works"},{"content":"Shopify Editions","url":"/ca/editions","data":{"gaEvent":"Main Nav","gaAction":"Editions"},"description":"New, innovative Shopify products"},{"content":"Founder stories","url":"/ca/blog/topics/founder-stories","data":{"gaEvent":"Main Nav","gaAction":"Founder Stories"},"description":"Learn from successful merchants"},{"content":"Branding","url":"/ca/blog/how-to-build-a-brand","data":{"gaEvent":"Main Nav","gaAction":"Branding"},"description":"Build your brand from scratch"},{"content":"Marketing","url":"/ca/blog/marketing-plan","data":{"gaEvent":"Main Nav","gaAction":"Marketing"},"description":"Build a marketing plan"},{"content":"Ecommerce SEO","url":"/ca/blog/ecommerce-seo-beginners-guide","data":{"gaEvent":"Main Nav","gaAction":"Ecommerce SEO"},"description":"Improve your search ranking"},{"content":"Social media strategy","url":"/ca/blog/topics/social-media-optimization","data":{"gaEvent":"Main Nav","gaAction":"Social media strategy"},"description":"Turn social into sales"},{"content":"Business growth","url":"/ca/blog/how-to-scale-small-business","data":{"gaEvent":"Main Nav","gaAction":"Business growth"},"description":"Scale your business"}]},{"content":"Essential tools","data":{"gaEvent":"Main Nav","gaAction":"Essential tools Nav"},"columnStart":10,"columnSpan":3,"aside":true,"icon":"essentialTools","navItems":[{"content":"Logo maker","url":"/tools/logo-maker","data":{"gaEvent":"Main Nav","gaAction":"Logo maker"}},{"content":"Stock photography","url":"https://www.shopify.com/stock-photos","data":{"gaEvent":"Main Nav","gaAction":"Stock photography"}},{"content":"Business plan template","url":"/ca/blog/business-plan-template","data":{"gaEvent":"Main Nav","gaAction":"Business plan template"}},{"content":"Link in bio tool","url":"https://www.linkpop.com/","data":{"gaEvent":"Main Nav","gaAction":"Link in bio tool"}},{"content":"QR code generator","url":"/ca/tools/qr-code-generator","data":{"gaEvent":"Main Nav","gaAction":"QR code generator"}}]}]},{"content":"Enterprise","url":"/ca/enterprise","data":{"gaEvent":"Main Nav","gaAction":"Upmarket Enterprise CTA"}},{"content":"What’s new","data":{"gaEvent":"Main Nav","gaAction":"What's New"},"navItems":[{"simple":true,"columnStart":1,"columnSpan":12,"navItems":[{"content":"Changelog","url":"https://changelog.shopify.com","data":{"gaEvent":"Main Nav","gaAction":"Changelog"},"description":"Your source for recent updates","columnSpan":3,"icon":"changelog"},{"content":"Summer ’24 Edition","url":"/ca/editions/summer2024","data":{"gaEvent":"Main Nav","gaAction":"Editions"},"description":"The latest 100+ product updates","columnSpan":3,"icon":"editions"},{"content":"All Editions","url":"/editions/all","data":{"gaEvent":"Main Nav","gaAction":"All Editions"},"description":"Archive of past Shopify Editions","columnSpan":3,"icon":"allEditions"},{"content":"Newsroom","url":"https://shopify.com/news","data":{"gaEvent":"Main Nav","gaAction":"Newsroom"},"description":"All company news and press releases","columnSpan":3,"icon":"newsroom"}]}]}]},"pages/shopify.com/($locale)/blog/topics/$topic":{"url":"https://www.shopify.com/ca/blog/topics/guides","canonicalUrl":"https://www.shopify.com/ca/blog/topics/guides","rootDomain":"shopify.com","experimentVariationId":"","realCountryCode":"SG","geoCountryCode":"","regionCode":"","site":{"domain":"www.shopify.ca","countryCode":"CA","hreflang":"en-CA","locale":"en-CA","baseEnDomain":true,"currencyCode":"CAD","features":["accessibility_policy","adword_credits","apple_pay","audiences","blog","capital","card_reader","careers","ebay","editions","facebook_instagram","google_pay","google","lite_plan","starter_plan","paypal","plus","localized_help_center","moneris","payments_online","payments_swipe","pos","pos_retail","shipping","sitemap_blog","sitemap_blog_retail","sitemap_enterprise","sitemap_tools","split_rate","support_24_7","shop","google_buy","global_page_title","wisepad","retail"],"pathPrefix":"ca","languageCode":"en"},"fileRoutePath":"/blog/topics/$topic","regions":[{"domain":"www.shopify.ca","href":"https://www.shopify.com/au/blog/topics/guides","hreflang":"en-AU","label":"Australia","lang":"en","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.ca","href":"https://www.shopify.com/be-de","hreflang":"de-BE","label":"Belgium","lang":"de","base":false,"selector":false,"isActive":false,"published":false},{"domain":"www.shopify.ca","href":"https://www.shopify.com/be-en","hreflang":"en-BE","label":"Belgium","lang":"en","base":false,"selector":false,"isActive":false,"published":false},{"domain":"www.shopify.ca","href":"https://www.shopify.com/be-fr","hreflang":"fr-BE","label":"Belgium","lang":"fr","base":false,"selector":false,"isActive":false,"published":false},{"domain":"www.shopify.ca","href":"https://www.shopify.com/be","hreflang":"nl-BE","label":"Belgium","lang":"nl","base":false,"selector":true,"isActive":false,"published":false},{"domain":"www.shopify.ca","href":"https://www.shopify.com/br/blog/topics/guides","hreflang":"pt","label":"Brasil","lang":"pt","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.ca","href":"https://www.shopify.com/ca/blog/topics/guides","hreflang":"en-CA","label":"Canada (English)","lang":"en","base":false,"selector":true,"isActive":true,"published":true},{"domain":"www.shopify.ca","href":"https://www.shopify.com/ca-fr","hreflang":"fr-CA","label":"Canada (Français)","lang":"fr","base":false,"selector":true,"isActive":false,"published":false},{"domain":"www.shopify.ca","href":"https://www.shopify.com/cz/blog/topics/guides","hreflang":"cs","label":"Česká republika","lang":"cs","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.ca","href":"https://www.shopify.com/co","hreflang":"es-CO","label":"Colombia","lang":"es","base":false,"selector":true,"isActive":false,"published":false},{"domain":"www.shopify.ca","href":"https://www.shopify.com/dk/blog/topics/guides","hreflang":"da","label":"Danmark","lang":"da","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.ca","href":"https://www.shopify.com/dk-en","hreflang":"en-DK","label":"Denmark","lang":"en","base":false,"selector":false,"isActive":false,"published":false},{"domain":"www.shopify.ca","href":"https://www.shopify.com/de/blog/topics/guides","hreflang":"de","label":"Deutschland","lang":"de","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.ca","href":"https://www.shopify.com/es-es","hreflang":"es-ES","label":"España","lang":"es","base":false,"selector":true,"isActive":false,"published":false},{"domain":"www.shopify.ca","href":"https://www.shopify.com/es/blog/topics/guides","hreflang":"es","label":"Español (Intl.)","lang":"es","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.ca","href":"https://www.shopify.com/fr/blog/topics/guides","hreflang":"fr","label":"France","lang":"fr","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.ca","href":"https://www.shopify.com/hk-en/blog/topics/guides","hreflang":"en-HK","label":"Hong Kong SAR","lang":"en","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.ca","href":"https://www.shopify.com/in/blog/topics/guides","hreflang":"en-IN","label":"India","lang":"en","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.ca","href":"https://www.shopify.com/id/blog/topics/guides","hreflang":"en-ID","label":"Indonesia","lang":"en","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.ca","href":"https://www.shopify.com/ie/blog/topics/guides","hreflang":"en-IE","label":"Ireland","lang":"en","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.ca","href":"https://www.shopify.com/it/blog/topics/guides","hreflang":"it","label":"Italia","lang":"it","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.ca","href":"https://www.shopify.com/my/blog/topics/guides","hreflang":"en-MY","label":"Malaysia","lang":"en","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.ca","href":"https://www.shopify.com/mx","hreflang":"es-MX","label":"México","lang":"es","base":false,"selector":true,"isActive":false,"published":false},{"domain":"www.shopify.ca","href":"https://www.shopify.com/nl/blog/topics/guides","hreflang":"nl","label":"Nederland","lang":"nl","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.ca","href":"https://www.shopify.com/nz/blog/topics/guides","hreflang":"en-NZ","label":"New Zealand","lang":"en","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.ca","href":"https://www.shopify.com/ng/blog/topics/guides","hreflang":"en-NG","label":"Nigeria","lang":"en","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.ca","href":"https://www.shopify.com/no/blog/topics/guides","hreflang":"nb","label":"Norge","lang":"nb","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.ca","href":"https://www.shopify.com/no-en","hreflang":"en-NO","label":"Norway (English)","lang":"en","base":false,"selector":true,"isActive":false,"published":false},{"domain":"www.shopify.ca","href":"https://www.shopify.com/ph/blog/topics/guides","hreflang":"en-PH","label":"Philippines","lang":"en","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.ca","href":"https://www.shopify.com/pl/blog/topics/guides","hreflang":"pl","label":"Polska","lang":"pl","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.ca","href":"https://www.shopify.com/pt/blog/topics/guides","hreflang":"pt-PT","label":"Portugal","lang":"pt-PT","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.ca","href":"https://www.shopify.com/sg/blog/topics/guides","hreflang":"en-SG","label":"Singapore","lang":"en","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.ca","href":"https://www.shopify.com/za/blog/topics/guides","hreflang":"en-ZA","label":"South Africa","lang":"en","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.ca","href":"https://www.shopify.com/fi/blog/topics/guides","hreflang":"fi","label":"Suomi","lang":"fi","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.ca","href":"https://www.shopify.com/se/blog/topics/guides","hreflang":"sv","label":"Sverige","lang":"sv","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.ca","href":"https://www.shopify.com/tr/blog/topics/guides","hreflang":"tr","label":"Türkiye","lang":"tr","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.ca","href":"https://www.shopify.com/uk/blog/topics/guides","hreflang":"en-GB","label":"United Kingdom","lang":"en","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.ca","href":"https://www.shopify.com/blog/topics/guides","hreflang":"en","label":"USA","lang":"en","base":true,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.ca","href":"https://www.shopify.com/th/blog/topics/guides","hreflang":"th","label":"ไทย","lang":"th","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.ca","href":"https://www.shopify.com/kr/blog/topics/guides","hreflang":"ko","label":"대한민국","lang":"ko","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.ca","href":"https://www.shopify.com/tw","hreflang":"zh-Hant-TW","label":"台灣","lang":"zh-Hant","base":false,"selector":true,"isActive":false,"published":false},{"domain":"www.shopify.ca","href":"https://www.shopify.com/jp/blog/topics/guides","hreflang":"ja-JP","label":"日本","lang":"ja","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.ca","href":"https://www.shopify.com/zh/blog/topics/guides","hreflang":"zh-Hans","label":"简体中文","lang":"zh-Hans","base":false,"selector":true,"isActive":false,"published":true}],"enPath":"/blog/topics/guides","handle":"blog-topic","geoPricingIsEnabled":false,"editMode":false,"translations":{"en":{"pages/blog/blogSubNav":{"argoPlaceholder":"0","subNav":{"title":"Blog","pageTitle":"Menu","overviewText":"Homepage","links":{"findIdea":"Find an Idea","starting":"Starting Up","marketing":"Marketing","latest":"Latest","moreTopics":"More","sellOnline":"Sell Online","businessIdeas":"Business Ideas"},"subLinks":{"guides":"Guides","shopify-master":"The Shopify Podcast","founder-stories":"Founder Stories","how-to-sell-online":"Ecommerce Business Tips","productsToSell":"Products to Sell","dropshipping":"Dropshipping","caseStudies":"Case Studies","entrepreneurship":"Entrepreneurship","see-all-topics":"See All topics","enterprise-blog":"Enterprise Blog"},"variants":{"dropshipping":{"links":{"dropshipping":"Dropshipping","start":"How to Start","suppliers":"Suppliers","guides":"Guides","more":"More"},"subLinks":{"products":"Products","apps":"Dropshipping Apps","tips":"Success Tips","videos":"Dropshipping Videos","help":"Dropshipping Help"}},"ecommerce":{"links":{"ecommerce":"Ecommerce Guide","blue-print":"How to Start","ai-tools":"AI Tools for Ecommerce","tutorial":"Shopify Tutorial","more":"More"},"subLinks":{"checklist":"Ecommerce Store Checklist","platforms":"Best Ecommerce Platforms","strategy":"Ecommerce Strategy","marketing":"Ecommerce Marketing","merchandising":"Ecommerce Merchandising","checkout":"Ecommerce Checkout","conversion-rate":"Ecommerce Conversion","internationally":"International Ecommerce"}},"seo":{"links":{"seo-marketing":"SEO Marketing","ecommerce-seo":"Ecommerce SEO","seo-checklist":"SEO Checklist","seo-tools":"Free SEO Tools","more":"More"},"subLinks":{"shopify-seo":"Shopify SEO","ai-seo":"AI Tools for SEO","content-hub":"Content Hubs","seo-copywriting":"SEO Copywriting","keyword":"Keyword Research","on-page-seo":"On-Page SEO","technical-seo":"Technical SEO","seo-international":"International SEO"}}}}},"global":{"argoPlaceholder":"2","ariaLabels":{"close":"Close","carousel":{"name":"carousel","slide":"slide","xOfY":"{x} of {y}","play":"Play carousel","pause":"Pause carousel"},"footer":{"regionsNav":"Region Navigation","regionsClose":"Close Region Navigation","newWindow":"Opens an external site in a new window"},"header":{"mobileNavMenu":"Menu","mainNav":"Main","secondaryNav":"Related pages","skipToContent":"Skip to Content"},"headerLight":{"dismissIcon":"Dismiss banner"},"learnMore":"Learn more about {title}","link":{"external":"External source: ","newWindow":" (Opens in a new window)","label":"{{external}}{{title}}{{newWindow}}"},"logoGroup":"Logos","modal":{"close":"Close modal","pip":"Picture in picture"},"next":"Next","previous":"Previous","current":"Current","pagination":{"previous":"Previous page","next":"Next page"},"shopifyLogo":"Shopify logo","shopifyPartnersLogo":"Shopify partners logo","testimonial":{"controls":"Navigate testimonials","plural":"Testimonials","next":"Next Testimonial","previous":"Previous Testimonial","play":"Play Testimonial","pause":"Pause Testimonial"},"videoModal":"video","video":{"play":"Play video","pause":"Pause video"}},"incentivesPromoBanner":{"app_store_credit":"\u003ca href=\"{{signupUrl}}\"\u003eJoin Shopify and get $50 USD to use in the Shopify App Store. \u003c/a\u003e\u003ca id=\"incentivesTermsLink\" target=\"_blank\" data-component-name=\"acquisition-incentive-terms\" href=\"{{incentiveTerms}}\"/\u003eTerms apply\u003c/a\u003e","gpv_acquisition_incentive_flag":"Join today and get up to \u003ca id=\"showTermsLink\" target=\"_blank\" data-component-name=\"sales-bonus-terms\" href=\"{{incentiveTerms}}\"/ style=\"color: inherit; font-weight: normal\"\u003e$5,000 in cash rebates\u003c/a\u003e on your first six months of sales","retail":{"spRateTermsLink":"\u0026nbsp\u003ca id=\"spIncentivesTermsLink\" target=\"_blank\" class=\"!font-normal\" target=\"_blank\" data-component-name=\"sp-incentive-terms\" href=\"{{incentiveTerms}}\"/\u003eTerms apply\u003c/a\u003e","subscriptionIncentive":"Special offer: get 6 months of POS Pro for {{incentivePrice}}/month","spRateIncentive":"Get {{rate}}% card rates on up to {{gpvLimit}} USD of in-person sales during your first {{length}} months.","spRateIncentiveTerms":"Terms apply","cardReaderDiscountIncentive":"Get a free card reader when you pick a plan.","cardReaderDiscountIncentiveTerms":"Terms apply"},"gmv_rewards":"\u003ca href=\"{{signupUrl}}\" style=\"text-decoration: none; font-size: 16px\"\u003e\u003cb\u003eOffer: earn 1% of all sales\u003c/b\u003e as subscription credits, up to {{maxPayoutCap}}.\u003c/a\u003e \u003ca id=\"incentiveLearnMoreLink\" href=\"{{learnMore}}\" style=\"font-size: 16px\"\u003eLearn more\u003c/a\u003e"},"cookiesNotice":{"acceptAllButtonText":"Accept all","activeConsentContentHtml":"We use cookies (and other similar technologies) for many purposes, including to improve your experience on our site and for ads and analytics. Click \"Accept all\" to accept these uses. Read more in our \u003ca href=\"{{legalCookiesPath}}\"\u003eCookie Policy\u003c/a\u003e.","buttonText":"OK","contentHtml":"Shopify uses cookies to provide necessary site functionality and improve your experience. By using our website, you agree to our \u003ca href=\"{{legalPrivacyPath}}\"\u003ePrivacy Policy\u003c/a\u003e and our \u003ca href=\"{{legalCookiesPath}}\"\u003eCookie Policy\u003c/a\u003e.","rejectAllButtonText":"Reject all"},"countries":{"au":"Australia","be":"Belgium","br":"Brazil","ca":"Canada","cn":"China","co":"Colombia","cz":"Czech Republic","dk":"Denmark","en":"USA","es":"Spain","de":"Germany","fi":"Finland","fr":"France","gb":"UK","hk":"Hong Kong SAR","id":"Indonesia","ie":"Ireland","in":"India","it":"Italy","jp":"Japan","kr":"Korea","my":"Malaysia","mx":"Mexico","ng":"Nigeria","nl":"Netherlands","no":"Norway","nz":"New Zealand","ph":"Philippines","pl":"Poland","pt":"Portugal","se":"Sweden","sg":"Singapore","th":"Thailand","tr":"Turkey","tw":"Taiwan","vn":"Vietnam","za":"South Africa"},"downloadApp":{"androidAlt":"Get the Shopify app on Google Play","androidUrl":"https://shopify.com/install/android","iosAlt":"Download the Shopify app on the Apple App Store","iosUrl":"https://shopify.com/install/mobile","qrCodeAlt":"QR code to download from","qrTitle":"Scan to install"},"downloadposApp":{"androidAlt":"Get the Shopify POS Mobile app on Google Play","androidUrl":"https://play.google.com/store/apps/details?id=com.shopify.pos","iosAlt":"Download the Shopify POS Mobile app on the Apple App Store","iosUrl":"https://apps.apple.com/us/app/shopify-point-of-sale-pos/id686830644","qrCodeAlt":"QR code to download from","qrTitle":"Scan or click below to install"},"forms":{"fields":{"country":{"label":"Country","placeholder":"Select one","error":"Please select a country"}}},"globalNav":{"applyText":"Apply for early access","applyTextPlain":"Apply for access","getStarted":"Get started","headerPdfCta":"Download document","headerPdfCtaLink":"https://cdn.shopify.com/static/Shopify-Guide_PDF.pdf","homeUrl":"{{home}}","loginGetStartedText":"Log in to get started","loginText":"Log in","loginUrl":"/login","signinText":"Sign in","signupText":"Start free trial","signupTextFree":"Sign up free","signupTextPlain":"Sign up","searchText":"Search","searchPlaceholder":"Type something you're looking for","searchPlaceholderMobile":"Search","signUpButtonText":"Get in touch","sharedBottomBar":{"shopify":"Shopify","shopifyDesc":"Platform for entrepreneurs \u0026 SMBs","plus":"Plus","plusDesc":"A commerce solution for growing digital brands","enterprise":"Enterprise","enterpriseDesc":"Solutions for the world’s largest brands"}},"showLess":"Show less","showMore":"Show more","home":"{{home}}","learnMore":"Learn more","plans":{"pricingFaqAnswerWithDiscount":"We offer a 25% discount for yearly subscriptions if you choose the Basic, Shopify, or Advanced plans. If you choose a 3-year Shopify Plus plan, we offer a monthly discount and lower online variable platform fees."},"sell":{"header":"Explore your options","title":"Apps that help you sell {{vertical}}","subheading":"Some popular apps other merchants use","seeRecommendedApps":"See more recommended apps","by":"By {{partner}}"},"shopify":"Shopify","pagination":{"page":"Page"},"signup":{"buttonText":"Start free trial","plusButtonText":"Get in touch","buttonText_fr":"Launch your store","label":"Email address","placeholder":"Enter your email address","disclaimerHtml":"Try Shopify free for {{trialLength}} days, no credit card\u0026nbsp;required. By entering your email, you agree to receive marketing emails\u0026nbsp;from\u0026nbsp;Shopify.","disclaimerNoLengthHtml":"No credit card required. By entering your email, you agree to receive marketing emails\u0026nbsp;from\u0026nbsp;Shopify.","testimonialButtonText":"Try Shopify free for {{trialLength}} days","freeTrialCtaHtml":"Try Shopify for free, and explore all the tools and services you need to start, run, and grow your\u0026nbsp;business.","signupPaidTrialPromo":{"default_one":"Get {{trialLength}} days free then 1 month for {{paidTrialAmount}}.","default_other":"Start for free, then get your first {{count}} months for {{paidTrialAmount}}/mo.","disclaimer":"By entering your email, you agree to receive marketing emails\u0026nbsp;from\u0026nbsp;Shopify.","disclaimerNoEmail_one":"Don’t have a Shopify store? \u003ca href=\"{{deeplinkFreeTrial}}\" data-component-name=\"{{deeplinkFreeTrialName}}\"\u003eStart free, then get your first month for {{paidTrialAmount}}.\u003c/a\u003e","disclaimerNoEmail_other":"Don’t have a Shopify store? \u003ca href=\"{{deeplinkFreeTrial}}\" data-component-name=\"{{deeplinkFreeTrialName}}\"\u003eStart for free, then get your first {{count}} months for {{paidTrialAmount}}/mo.\u003c/a\u003e"}},"social":{"facebook":{"text":"Facebook","url":"https://www.facebook.com/shopify","url_de":"https://www.facebook.com/shopifyDE","url_jp":"https://www.facebook.com/ShopifyJP"},"twitter":{"text":"Twitter","url":"https://twitter.com/shopify","url_jp":"https://twitter.com/ShopifyJP"},"youtube":{"text":"YouTube","url":"https://www.youtube.com/user/shopify","url_de":"https://www.youtube.com/c/ShopifyDeutsch","url_fr":"https://www.youtube.com/c/ShopifyFrançais","url_it":"https://www.youtube.com/c/ShopifyItaliano","url_jp":"https://www.youtube.com/c/ShopifyJapan","url_nl":"https://www.youtube.com/c/ShopifyNederlands","url_br":"https://www.youtube.com/c/ShopifyBrasil"},"instagram":{"text":"Instagram","url":"https://www.instagram.com/shopify/"},"tiktok":{"text":"TikTok","url":"https://www.tiktok.com/@shopify"},"linkedin":{"text":"LinkedIn","url":"https://www.linkedin.com/company/shopify"},"pinterest":{"text":"Pinterest","url":"https://www.pinterest.com/shopify/","url_jp":"https://www.pinterest.com/shopifyjp/"},"email":{"text":"Email","url":"mailto:"}},"tableOfContents":"Table of Contents","totalApps":6000,"totalThemes":70,"supportedLanguages":50,"totalGateways":100,"totalStores":1700000,"uptime":99.98,"waitlistForm":{"errors":{"general":"Something went wrong, try again later","emailFormat":"Email is formatted incorrectly"},"successMessage":"Done","placeholder":"Enter your email address","buttonText":"Signup"},"editionsEyebrow":{"text":"Shopify Editions | Summer ’24 is live"},"sectionErrorBoundary":{"message":"This content is not loading due to a technical problem"},"nav":{"about":"About Shopify","academy":"Shopify Academy","allFeatures":"All features","allProducts":"All Products","allProductsDescription":"Explore all Shopify products \u0026 features","appStore":"Find business apps","appStoreDescription":"Shopify app store","b2b":"Sell wholesale \u0026 direct","b2bDescription":"Business-to-business (B2B)","balance":"Balance","banking":"Banking","billPay":"Bill Pay","blog":"Blog","blogEnterprise":"Enterprise Blog","blogMerchants":"Merchant Blog","blogRetail":"Retail Blog","borrowing":"Borrowing","branding":"Branding","brandingDescriptionV2":"Build your brand from scratch","brandingFlyoutDescription":"Look professional and help customers connect with your business","build":"Build","burst":"Free stock photos","businessEncyclopedia":"Business encyclopedia","businessFunding":"Secure business funding","businessFundingDescription":"Shopify Capital","businessGrowth":"Business growth","businessGrowthDescription":"Scale your business","businessNameGenerator":"Business name generator ","businessPlanTemplate":"Business plan template","businessTypes":"Business Types","buyButton":"Buy Button","buyButtonDescription":"Transform an existing website or blog into an online store","buyButtonSubnav":"Explore Buy Button","capital":"Capital","capitalLoansAndCashAdvances":"Large retailer funding","capitalSmallBusiness":"Small business funding","cdiscount":"Cdiscount","changelog":"Changelog","changelogDescription":"Your source for recent updates","checkout":"Checkout","checkoutDescription":"Provide fast, smooth checkout experiences","checkoutDescriptionV2":"World-class checkout","checkoutV2":"Check out customers","commerceComponents":"Enterprise","commerceComponentsDescription":"Solutions for the world's largest brands","community":"Community","communityEvents":"Community Events","compareToPlus":"Compare to Plus","compass":"Business courses","compassDescription":"Learn from proven experts","calculator":"Cost calculator","credit":"Credit","ctaAlt":"Free Trial","docs":"Docs","customerInsights":"Know your audience","customerInsightsDescription":"Gain customer insights","customization":"Customization","domains":"Domains","domainsAndHosting":"Own your site domain","domainsAndHostingDescription":"Domains \u0026 hosting","dropshipping":"Dropshipping","ecommerce":"Online store","ecommerceDescription":"Online store editor","ecommerceSeo":"Ecommerce SEO","ecommerceSeoDescription":"Improve your search ranking","ecommerceV2":"Create your website","editions":"Editions","editionsAll":"All Editions","editionsAllDescription":"Archive of past Shopify Editions","editionsCurrent":"Winter ’24 Edition","editionsLast":"Summer ’24 Edition","editionsLastDescription":"The latest 100+ product updates","emailMarketing":"Email marketing","encyclopedia":"Encyclopedia","essentialTools":"Essential tools","examples":"Examples","exchange":"Websites for sale","experts":"Experts","facebook":"Facebook Shops","facebookAds":"Facebook Ads","facebookInstagram":"Facebook \u0026 Instagram","faq":"FAQ","features":"Features","financesManagement":"Manage your finances \u0026 access funding","financesManagementDescription":"Shopify Finance","flow":"Ecommerce automation","flowDescription":"Shopify Flow","flowV2":"Automate your business","forums":"Shopify Community","founderStories":"Founder stories","founderStoriesDescription":"Learn from successful merchants","fraudProtection":"Fraud Protection","freeBusinessTools":"Explore free business tools","freeBusinessToolsDescription":"Tools to run your business","freeTools":"Free tools","fulfillment":"Fulfillment","fulfillmentDescription":"Shopify Fulfillment Network","fulfillmentV2":"Outsource fulfillment \u0026 returns","getStarted":"Start free trial","getInTouch":"Get in touch","google":"Google","googleSmart":"Google","googleYoutube":"Google \u0026 Youtube","guides":"Guides","hardware":"Hardware","hardwareStore":"Hardware store","helpAndSupport":"Help and support","helpAndSupportDescription":"Get 24/7 support","helpCenter":"Help Center","howToGuides":"How-to guides","howToGuidesDescription":"Read in-depth business guides","impressumGenerator":"Impressum-Generator","inbox":"Business chat","inboxDescription":"Turn browsers into buyers","inboxDescriptionV2":"Shopify Inbox","inboxV2":"Chat with customers","instagram":"Instagram","installments":"Installments","internationalSales":"International sales","internationalSalesDescription":"Sell globally","inventoryOrderManagement":"Manage your stock \u0026 orders","inventoryOrderManagementDescription":"Inventory \u0026 order management","joinNow":"Join Now","learn":"Learn","lending":"Lending","linkInBioTool":"Link in bio tool","login":"Log in","logoMaker":"Logo maker","manage":"Manage","manageEverything":"Manage everything","manageYourBusiness":"Manage your business","manageYourBusinessDescription":"Track sales, orders \u0026 analytics","market":"Market","marketDescription":"Market your business","marketDescriptionV2":"Reach \u0026 retain customers","marketing":"Marketing","marketingAutomation":"Marketing automation","marketingDescription":"Build a marketing plan","marketingTools":"Marketing tools","marketingToolsDescription":"Ads, email campaigns, and more","marketplaces":"Online marketplaces","markets":"International commerce","marketsDescription":"Reach buyers in new markets with international selling tools","measureYourPerformance":"Measure your performance","measureYourPerformanceDescription":"Analytics and Reporting","midMarket":"Mid-market","migrateToShopify":"Migrate to Shopify","migrateToShopifyDescription":"Compare to other platforms","mobileApp":"Mobile app","mobileAppDescription":"Respond in real time","moneyManagement":"Get paid faster","moneyManagementDescription":"Shopify Balance","more":"More","newsroom":"Newsroom","newsroomDescription":"All company news and press releases","onlineFlyoutDescription":"Find a domain, explore stock images, and amplify your brand","onlinePresence":"Online presence","onlineStoreDescription":"Sell online with an ecommerce website","omnichannel":"Omnichannel selling","orderManagementAndFulfillment":"Order management and delivery","overview":"Overview","partners":"Partners","payments":"Payment processing","paymentsDescription":"Set up forms of payment","paymentsOverview":"Overview","paymentsV2":"Accept online payments","pillarDropdownCta":"Get started","ping":"Shopify Ping","plus":"Plus","plusPricing":"Plus Pricing","podcasts":"Podcasts","pointOfSale":"Point of Sale","pointOfSaleDescription":"Point of Sale (POS)","pointOfSaleV2":"Sell in person","popularTopics":"Popular topics","pos":"Shopify POS","posPricing":"POS Pricing","posSystemSmallBusiness":"Small business POS","posMultiStore":"Multi-store POS","posInventorySystem":"POS inventory system","posAndroid":"Android POS","posIpad":"iPad POS","posApp":"POS App","posSoftware":"POS Software","pricing":"Pricing","pricingOverview":"Pricing overview","productSourcing":"Product sourcing","productSourcingDescription":"Find products to sell","productsToSell":"Products to sell","qrCodeGenerator":"QR code generator","rakuten":"Rakuten","research":"Research","resources":"Resources","retail":"Retail POS","retailDescription":"Sell at retail locations, pop-ups, and beyond","salesChannels":"Sales channels","salesChannelsDescription":"Reach millions of shoppers and boost sales","salesChannelsDescriptionV2":"Channels for social \u0026 marketplaces","salesChannelsV2":"Sell across channels","segmentation":"Customer groups","sell":"Sell","sellEverywhere":"Sell everywhere","sellOnline":"Sell online","sellOnlineDescription":"Grow your business online","sellYourProducts":"Sell your products","sellYourProductsDescription":"Sell online or in person","shipping":"Shipping","shippingDescription":"Fulfill orders faster","shippingDescriptionV2":"Shopify Shipping","shippingV2":"Ship orders faster","inventoryDescription":"Inventory management","shop":"Shop","shopPay":"Shop Pay","shopifyBlog":"Shopify blog","shopifyBlogDescription":"Business strategy tips","shopifyCaseStudies":"Case Studies","shopifyCaseStudiesDescription":"Learn from successful merchants","shopifyComparison":"Shopify comparison","shopifyComparisonDescription":"Comparison with other platforms","shopifyMigration":"Migrate to Shopify","shopifyMigrationDescription":"Migration checklists, guides and tools","shopifyDevelopers":"Shopify Developers","shopifyDevelopersDescription":"Build with Shopify's powerful APIs","shopifyEditions":"Shopify Editions","shopifyEditionsDescription":"New, innovative Shopify products","shopifyEmail":"Nurture customers","shopifyEmailDescription":"Shopify Email","shopifyFinance":"Shopify Finance","shopifyGold":"Enterprise","shopifyOnlineStore":"Shopify Online store","shopifyPlus":"Enterprise","shopifyPlusDescription":"A commerce solution for growing digital brands","shopifyPointOfSale":"Shopify Point of Sale","shopifySite":"shopify.com","shopifyVsBigCommerce":"Shopify vs. BigCommerce","shopifyVsSalesforce":"Shopify vs. Salesforce","shopifyVsSquare":"Shopify vs. Square","signup":"Sign up","social":"Social media","socialDescription":"Social media integrations","socialMediaStrategy":"Social media strategy","socialMediaStrategyDescription":"Turn social into sales","socialV2":"Market across social","solutions":"Solutions","staffManagement":"Staff management","start":"Start","startYourBusiness":"Start your business","startYourBusinessDescription":"Build your brand","stockPhotography":"Stock photography","storeSetup":"Store set up","storeSetupDescription":"Use Shopify’s powerful features to start selling","storeThemes":"Store themes","storeThemesDescription":"Customize your store","successStories":"Success stories","tax":"Tax","termLoans":"Term Loans","themeStore":"Theme store","themes":"Themes","tiktok":"TikTok","upgradeToPlus":"Upgrade to Plus","videos":"Videos","walmart":"Walmart Marketplace","waysToSell":"Ways to sell","webAddress":"Domain name","websiteBuilder":"Website Builder","whatIsShopify":"What is Shopify?","whatIsShopifyDescription":"How our commerce platform works","whatsNew":"What’s new","youtube":"YouTube"},"footer":{"about":"About","aboutShopify":"About Shopify","accessibility":"Accessibility","affiliateProgram":"Affiliate Program","affiliates":"Affiliates","apiDocs":"API Documentation","appDemo":"App Demo","appDeveloperProgram":"App Developers","appStore":"App Store","ar":"Shopify AR","blog":"Blog","blogTopics":"Blog Topics","brand":"Brand","buildBlack":"Build Black","buildNative":"Build Native","businessNameGenerator":"Business Name Generator ","burst":"Free Stock Photos","buyButton":"Buy Button","capital":"Capital","careers":"Careers","commerceComponents":"Commerce Components","company":"Company","companyInfo":"Company Info","contact":"Contact","contactShopify":"Contact Shopify","countrySelect":"Change your country or region.","countrySelectHeading":"Country/region","devDegree":"Dev Degree","developers":"Developers","documentation":"Shopify Help Center","domainNames":"Domain Names","domains":"Domains","dropshipping":"Dropshipping Business","ecommerce":"Online Store","ecommerceHosting":"Ecommerce Hosting","ecommerceSoftware":"Ecommerce Software","economicGrowth":"Economic Growth","email":"Email","examples":"Examples","experts":"Shopify Partners","featureTour":"Website Builder","features":"Features","forums":"Shopify Community","fulfillment":"Fulfillment","gaming":"Gaming","globalImpact":"Global Impact","hardware":"Hardware","hatchful":"Hatchful","heading":"More resources","helpCenter":"Help Center","hireAnExpert":"Hire a Partner","investors":"Investors","leadership":"Leadership","legal":"Legal","linkpop":"Linkpop","logoGenerator":"Logo Maker","managePrivacy":"Manage Privacy","merchantSupport":"Merchant Support","mobileCommerce":"Mobile Commerce","onlineStore":"Ecommerce Website","onlineStoreBuilder":"Online Store Builder","partnerProgram":"Partner Program","partners":"Partners","payments":"Payments","phoneNumber":"1-888-329-0139","platform":"Platform","pointOfSale":"Point of Sale","posFeatures":"Features","posSoftware":"POS Software","pressAndMedia":"Press and Media","pressReleases":"Press Releases","privacyChoices":"Privacy Choices","privacyPolicy":"Privacy Policy","products":"Products","research":"Research","resources":"Support","sellInStore":"Point of Sale","sellOnline":"Sell Online","sellOnlineTour":"Online Retail","serviceStatus":"Service Status","setUp":"Setup","sfn":"Shopify Fulfillment Network","shipping":"Shipping","shop":"Shop","shopPay":"Shop Pay","shopify":"Shopify","shopifyAcademy":"Shopify Academy","shopifyEvents":"Shopify Events","shopifyExperts":"Shopify Partners","shopifyForEnterprise":"Shopify for Enterprise","shopifyGold":"Enterprise","shopifyLite":"Shopify Lite","shopifyPlus":"Shopify Plus","shoppingCart":"Shopping Cart","sitemap":"Sitemap","social":"Social","socialImpact":"Social Impact","solutions":"Solutions","storeDesign":"Themes","storeThemes":"Store Themes","support":"24/7 support","supportLimited":"Customer Support","sustainability":"Sustainability","termsOfService":"Terms of Service","themeStore":"Theme Store","themeSupport":"Theme Support","themes":"Themes","tools":"Free Tools","topics":"Topics","trustSealsAccessibilityText":"Use Shopify with confidence. Our platform has been assessed and certified by:","video":"Video","videoTutorials":"Video Tutorials"}},"pages/blog/topics/$topic/content":{"argoPlaceholder":"0","htmlHead":{"pageTitle":"{{topic}} | Ecommerce tips \u0026 how tos","metaDescription":"Read posts about {{topic}} on Ecommerce Marketing Blog - Ecommerce News, Online Store Tips \u0026 More. Interact with a community of savvy online store owners."},"topicsHeaders":{"backoffice":{"title":"Backoffice","subTitle":"Tips and guides for everything happening behind the scenes, including funding, accounting, and insurance."},"source-products":{"title":"Find a Product to Sell","subTitle":"Articles that will help you zero-in on—and create—the right products for your target audience."},"promotion":{"title":"Promotion","subTitle":"Resources that will help you get your name out there and reach more customers."},"starting-up":{"title":"Starting Up","subTitle":"Learn the vital tasks you need to start your business and set yourself up for success."},"brand":{"title":"Brand","subTitle":"Your brand sets you apart from the competition. Learn how to build a strong, distinctive brand identity."},"founder-stories":{"title":"Founder Stories","subTitle":"Learn from the experiences of entrepreneurs who have found success with Shopify."},"retention":{"title":"Retention","subTitle":"Once you bring in customers, you want them to stick around. Learn key retention strategies to grow your business."},"sustainability":{"title":"Sustainability","subTitle":"Discover sustainable practices and insights that benefit the environment while appealing to eco-conscious buyers."},"marketing":{"title":"Marketing","subTitle":"Learn how to build a multi-channel marketing strategy to reach and grow your audience."},"find-an-idea":{"title":"Find an Idea","subTitle":"Seeking inspiration? Find plenty of proven ideas across business types and industries."},"conversion":{"title":"Conversion","subTitle":"Learn how to convert visitors into customers and grow your sales."},"guides":{"title":"Guides","subTitle":"In-depth resources to help you navigate starting and growing your business."},"podcasts":{"title":"The Shopify Podcast","subTitle":"Insightful weekly conversations with entrepreneurs and industry experts."},"unboxed":{"title":"Unboxed","subTitle":"Go behind the scenes to learn from successful Shopify founders."},"entrepreneurship":{"title":"Entrepreneurship","subTitle":"Find the motivation, productivity tips, and strategies you need."},"sell-online":{"title":"How to Sell Online","subTitle":"Guides and tutorials on how to nail your online store, sell through a variety of channels, and track the results."},"social-media-optimization":{"title":"Social Media Optimization","subTitle":"Learn how to build—and sell to—your audience on platforms like TikTok, Instagram, and more."},"updates":{"title":"Updates","subTitle":"A one-stop shop to learn about the new Shopify products, features, and company news you need to know."}},"sellAnywhere":{"headingHtml":"Sell anywhere with Shopify","subheadHtml":"Learn on the go. Try Shopify for free, and explore all the tools you need to start, run, and grow your business.","button":{"text":"Start free trial","href":"{{deeplinkFreeTrial}}"},"disclaimerHtml":"Try Shopify for free, no credit card required."}},"pages/blog/topics/$topic/settings":{}},"en-CA":{"global":{},"pages/blog/topics/$topic/settings":{},"pages/blog/topics/$topic/content":{},"pages/blog/blogSubNav":{}}},"pricing":{"annualDiscountPercentage":25,"basicAnnualPrice":"\u003cspan\u003e$38.00\u003c/span\u003e","googleCountryOffer":"$600 CAD","minimumMonthlyPrice":"$7","minimumMonthlyPriceCurrency":"CAD","paidTrialAmount":"$1","paidTrialMonths":3,"posProPriceUsd":"$89","posRetailLocations":"1,000","promoAmount":{"amount":1,"currencyCode":"CAD","currencySymbol":"$"},"signupTypes":["paid_trial_experience"],"trialLength":3,"usd":"USD"},"articles":[{"__typename":"Article","id":"gid://shopify/Article/617054217","handle":"sell-on-amazon","title":"How To Sell on Amazon in 6 Steps (2025)","publishedAt":"2024-11-22T20:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/how_20to_20sell_20on_20amazon_92e64d4d-9d3f-4505-a75f-0e77005e7262.png?v=1730479481","altText":"Stacks of Amazon shipping boxes on a light orange background.","width":1848,"height":782},"tags":["Guides"],"contentHtml":"","excerpt":"Thinking about selling on Amazon, but not sure where to start? Learn how to set up your Amazon Seller account and create product listings that sell in this beginner’s guide.","excerptHtml":"\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/how_20to_20sell_20on_20amazon.png?v=1709760282\" alt=\"Stacks of Amazon shipping boxes on a light orange background.\"\u003e\u003c/p\u003e\u003cp\u003eThinking about selling on Amazon, but not sure where to start? Learn how to set up your Amazon Seller account and create product listings that sell in this beginner’s guide.\u003c/p\u003e","seo":{"__typename":"SEO","title":"How To Sell on Amazon in 6 Steps (2025)","description":"Want to sell on Amazon in 2025? Learn everything you need to know about selling plans, fees, product listings, and tips for marketing your products."},"authorV2":{"__typename":"ArticleAuthor","name":"Michael Keenan","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/sell-on-amazon\",\"en-GB\":\"https://www.shopify.com/uk/blog/sell-on-amazon\",\"en-AU\":\"https://www.shopify.com/au/blog/sell-on-amazon\",\"en-ID\":\"https://www.shopify.com/id/blog/sell-on-amazon\",\"en-NZ\":\"https://www.shopify.com/nz/blog/sell-on-amazon\",\"en-ZA\":\"https://www.shopify.com/za/blog/sell-on-amazon\",\"en-NG\":\"https://www.shopify.com/ng/blog/sell-on-amazon\",\"en-PH\":\"https://www.shopify.com/ph/blog/sell-on-amazon\",\"en-SG\":\"https://www.shopify.com/sg/blog/sell-on-amazon\",\"en-HK\":\"https://www.shopify.com/hk/blog/sell-on-amazon\",\"en-IE\":\"https://www.shopify.com/ie/blog/sell-on-amazon\",\"en-MY\":\"https://www.shopify.com/my/blog/sell-on-amazon\",\"pt\":\"https://www.shopify.com/br/blog/vender-amazon\",\"zh-Hans\":\"https://www.shopify.com/zh/blog/sell-on-amazon\",\"de\":\"https://www.shopify.com/de/blog/amazon-verkaufen\",\"es\":\"https://www.shopify.com/es/blog/vender-en-amazon-no-es-subir-productos-y-ver-que-pasa\",\"it\":\"https://www.shopify.com/it/blog/vendere-su-amazon\",\"nl\":\"https://www.shopify.com/nl/blog/verkopen-op-amazon\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"The Ultimate Guide To Dropshipping (2024)\",\"url\":\"blog/dropshipping-guide\"},{\"title\":\"The Beginner's Guide to Selling on eBay- List, Manage, and Sell Your Products Through Shopify\",\"url\":\"blog/sell-on-ebay\"},{\"title\":\"AliExpress Dropshipping- How to Dropship From AliExpress\",\"url\":\"blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress\"},{\"title\":\"The 13 Best Dropshipping Suppliers in 2024\",\"url\":\"blog/dropshipping-suppliers\"},{\"title\":\"How to Start a Dropshipping Business- A Complete Playbook for 2024\",\"url\":\"blog/how-to-start-dropshipping\"},{\"title\":\"How To Source Products To Sell Online\",\"url\":\"blog/product-sourcing-apps\"},{\"title\":\"The 9 Best Dropshipping Websites for Your Online Store\",\"url\":\"blog/dropshipping-websites\"},{\"title\":\"How to Start an Online Boutique- A Complete Playbook\",\"url\":\"blog/start-online-boutique\"},{\"title\":\"How to Write a Perfect Business Plan in 9 Steps\",\"url\":\"blog/business-plan\"},{\"title\":\"How to Set Up \u0026 Open a Pop-Up Shop\",\"url\":\"blog/pop-up-shop\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/how_20to_20sell_20on_20amazon_92e64d4d-9d3f-4505-a75f-0e77005e7262.png?v=1730479481","imageAltText":"Stacks of Amazon shipping boxes on a light orange background.","modifiedAt":"Nov 22, 2024","modifiedAtRaw":"2024-11-22T20:00:00Z"},{"__typename":"Article","id":"gid://shopify/Article/206934729","handle":"206934729-how-to-start-a-clothing-line","title":"How To Start a Clothing Business in 14 Steps (2025)","publishedAt":"2024-11-22T06:30:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/how_20to_20start_20a_20clothing_20brand_26e960f5-9ca7-445b-99fb-ac30dd860dd5.png?v=1730131919","altText":"Two fashion tops float on a gradient pink background","width":1848,"height":782},"tags":["Featured","Guides"],"contentHtml":"","excerpt":"Building a clothing business takes equal amounts of strategy and creativity. Learn from a Project Runway alum how to identify customers and hone your style.","excerptHtml":"\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/how_20to_20start_20a_20clothing_20brand.png?v=1693935729\" alt=\"Two fashion tops float on a gradient pink background\" data-mce-fragment=\"1\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/how_20to_20start_20a_20clothing_20brand.png?v=1693935729\" data-mce-selected=\"1\"\u003eBuilding a clothing business takes equal amounts of strategy and creativity. Learn from a Project Runway alum how to identify customers and hone your style.","seo":{"__typename":"SEO","title":"How To Start a Clothing Business in 14 Steps (2025)","description":"Building a clothing business takes equal amounts of strategy and creativity. Learn from a Project Runway alum how to identify customers and hone your style."},"authorV2":{"__typename":"ArticleAuthor","name":"Dayna Winter","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/206934729-how-to-start-a-clothing-line\",\"en-GB\":\"https://www.shopify.com/uk/blog/206934729-how-to-start-a-clothing-line\",\"en-AU\":\"https://www.shopify.com/au/blog/206934729-how-to-start-a-clothing-line\",\"en-ID\":\"https://www.shopify.com/id/blog/206934729-how-to-start-a-clothing-line\",\"en-NZ\":\"https://www.shopify.com/nz/blog/206934729-how-to-start-a-clothing-line\",\"en-ZA\":\"https://www.shopify.com/za/blog/206934729-how-to-start-a-clothing-line\",\"en-NG\":\"https://www.shopify.com/ng/blog/206934729-how-to-start-a-clothing-line\",\"en-PH\":\"https://www.shopify.com/ph/blog/206934729-how-to-start-a-clothing-line\",\"en-SG\":\"https://www.shopify.com/sg/blog/206934729-how-to-start-a-clothing-line\",\"en-HK\":\"https://www.shopify.com/hk/blog/206934729-how-to-start-a-clothing-line\",\"en-IE\":\"https://www.shopify.com/ie/blog/206934729-how-to-start-a-clothing-line\",\"en-MY\":\"https://www.shopify.com/my/blog/206934729-how-to-start-a-clothing-line\",\"pt\":\"https://www.shopify.com/br/blog/criar-marca-roupa\",\"zh-Hans\":\"https://www.shopify.com/zh/blog/how-to-start-a-clothing-line\",\"ja-JP\":\"https://www.shopify.com/jp/blog/how-to-start-a-clothing-line\",\"de\":\"https://www.shopify.com/de/blog/modelabel-gruenden\",\"es\":\"https://www.shopify.com/es/blog/como-comenzar-una-linea-de-moda\",\"fr\":\"https://www.shopify.com/fr/blog/creer-sa-marque-de-vetements\",\"it\":\"https://www.shopify.com/it/blog/vendere-vestiti-online\",\"nl\":\"https://www.shopify.com/nl/blog/eigen-kleding-webshop-beginnen\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"The Founder’s Zodiac- Lifelong Learning Resources for Every Entrepreneur Type\",\"url\":\"blog/entrepreneur-resources\"},{\"title\":\"How To Source Products To Sell Online\",\"url\":\"blog/product-sourcing-apps\"},{\"title\":\"How to Start a Dropshipping Business- A Complete Playbook for 2024\",\"url\":\"blog/how-to-start-dropshipping\"},{\"title\":\"How to Start a Clothing Business, from T-Shirts to High Fashion\",\"url\":\"blog/clothing-business\"},{\"title\":\"The Ultimate Guide To Dropshipping (2024)\",\"url\":\"blog/dropshipping-guide\"},{\"title\":\"The 13 Best Dropshipping Suppliers in 2024\",\"url\":\"blog/dropshipping-suppliers\"},{\"title\":\"How to Sell Food Online (Step-by-Step Business Guide)\",\"url\":\"blog/213396233-how-to-start-a-food-business\"},{\"title\":\"What is Shopify and How Does it Work?\",\"url\":\"blog/what-is-shopify\"},{\"title\":\"5 Steps for Converting Real-Time Audience Insights Into High-Demand Merchandise\",\"url\":\"blog/converting-real-time-audience-insights-into-high-demand-merchandise\"},{\"title\":\"10 Small Business Trends To Watch (New Research)\",\"url\":\"blog/small-business-trends\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/how_20to_20start_20a_20clothing_20brand_26e960f5-9ca7-445b-99fb-ac30dd860dd5.png?v=1730131919","imageAltText":"Two fashion tops float on a gradient pink background","modifiedAt":"Nov 22, 2024","modifiedAtRaw":"2024-11-22T06:30:00Z"},{"__typename":"Article","id":"gid://shopify/Article/3924242","handle":"what-is-dropshipping","title":"What Is Dropshipping and How Does It Work? (2025)","publishedAt":"2024-11-13T06:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/dropshipping_81236081-6093-4004-b13e-95448f3718ab.png?v=1729893805","altText":"A shopping cart is filled with cardboard boxes to represent the concept of dropshipping.","width":1848,"height":782},"tags":["Guides","Source Products"],"contentHtml":"","excerpt":"Dropshipping is a business model where items bought from an online store are shipped directly to customers by the supplier or manufacturer.","excerptHtml":"\u003cimg alt=\"A shopping cart is filled with cardboard boxes to represent the concept of dropshipping.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/dropshipping_cb85620e-fe50-4a97-a7b6-808183a6f5db.png?v=1716471218\"\u003e\n\u003cp\u003eDropshipping is a business model where items bought from an online store are shipped directly to customers by the supplier or manufacturer.\u003c/p\u003e","seo":{"__typename":"SEO","title":"What Is Dropshipping and How Does It Work? (2025)","description":"Dropshipping is a business model where items bought from an online store are shipped directly to customers by the supplier or manufacturer."},"authorV2":{"__typename":"ArticleAuthor","name":"Corey Ferreira","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,{"__typename":"Metafield","value":"Joe Rinaldi Johnson","key":"reviewed_by"},{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/what-is-dropshipping\",\"en-GB\":\"https://www.shopify.com/uk/blog/what-is-dropshipping\",\"en-AU\":\"https://www.shopify.com/au/blog/what-is-dropshipping\",\"en-ID\":\"https://www.shopify.com/id/blog/what-is-dropshipping\",\"en-NZ\":\"https://www.shopify.com/nz/blog/what-is-dropshipping\",\"en-ZA\":\"https://www.shopify.com/za/blog/what-is-dropshipping\",\"en-NG\":\"https://www.shopify.com/ng/blog/what-is-dropshipping\",\"en-PH\":\"https://www.shopify.com/ph/blog/what-is-dropshipping\",\"en-SG\":\"https://www.shopify.com/sg/blog/what-is-dropshipping\",\"en-HK\":\"https://www.shopify.com/hk/blog/what-is-dropshipping\",\"en-IE\":\"https://www.shopify.com/ie/blog/what-is-dropshipping\",\"en-MY\":\"https://www.shopify.com/my/blog/what-is-dropshipping\",\"en\":\"https://www.shopify.com/blog/what-is-dropshipping\",\"pt\":\"https://www.shopify.com/br/blog/dropshipping-o-que-e\",\"zh-Hans\":\"https://www.shopify.com/zh/blog/what-is-dropshipping\",\"ja-JP\":\"https://www.shopify.com/jp/blog/what-is-dropshipping\",\"de\":\"https://www.shopify.com/de/blog/was-ist-dropshipping\",\"es\":\"https://www.shopify.com/es/blog/12377277-guia-completa-de-dropshipping\",\"fr\":\"https://www.shopify.com/fr/blog/dropshipping-guide\",\"it\":\"https://www.shopify.com/it/blog/dropshipping-vendere-online\",\"nl\":\"https://www.shopify.com/nl/blog/wat-is-dropshipping\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"The Ultimate Guide To Dropshipping (2024)\",\"url\":\"blog/dropshipping-guide\"},{\"title\":\"How To Source Products To Sell Online\",\"url\":\"blog/product-sourcing-apps\"},{\"title\":\"The 9 Best Dropshipping Websites for Your Online Store\",\"url\":\"blog/dropshipping-websites\"},{\"title\":\"Product Ideas: 17 Places To Find Profitable Products\",\"url\":\"blog/product-ideas\"},{\"title\":\"What is Shopify and How Does it Work?\",\"url\":\"blog/what-is-shopify\"},{\"title\":\"25+ Ideas for Online Businesses To Start Now (2024)\",\"url\":\"blog/online-business-ideas\"},{\"title\":\"10 Dropshipping Tips To Boost Your Business\",\"url\":\"blog/dropshipping-tips\"},{\"title\":\"What Is Affiliate Marketing and How to Get Started\",\"url\":\"blog/affiliate-marketing\"},{\"title\":\"Pinterest Marketing 101- How to Promote Your Business on Pinterest\",\"url\":\"blog/pinterest-marketing\"},{\"title\":\"The Beginner's Guide to Selling on eBay- List, Manage, and Sell Your Products Through Shopify\",\"url\":\"blog/sell-on-ebay\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/dropshipping_81236081-6093-4004-b13e-95448f3718ab.png?v=1729893805","imageAltText":"A shopping cart is filled with cardboard boxes to represent the concept of dropshipping.","modifiedAt":"Nov 13, 2024","modifiedAtRaw":"2024-11-13T06:00:00Z"},{"__typename":"Article","id":"gid://shopify/Article/387704455202","handle":"how-to-start-a-subscription-business","title":"Subscription Business Model: How and Why It Works","publishedAt":"2024-11-11T06:30:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/subscription-business_cc3d0ab0-aaa4-4bb3-a501-a12c7226e36a.jpg?v=1729622948","altText":"calendar with various items on specific dates, How to start a subscription business","width":1848,"height":970},"tags":["Find an Idea","Guides"],"contentHtml":"","excerpt":"A subscription business model is convenient for customers and offers predictable revenue. Here’s how it could work for you.","excerptHtml":"A subscription business model is convenient for customers and offers predictable revenue. Here’s how it could work for you.","seo":{"__typename":"SEO","title":"Subscription Business Model: How and Why It Works","description":"A subscription business model is convenient for customers and offers predictable revenue. Here’s how it could work for you."},"authorV2":{"__typename":"ArticleAuthor","name":"Roxanne Voidonicolas","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/how-to-start-a-subscription-business\",\"en-GB\":\"https://www.shopify.com/uk/blog/how-to-start-a-subscription-business\",\"en-AU\":\"https://www.shopify.com/au/blog/how-to-start-a-subscription-business\",\"en-ID\":\"https://www.shopify.com/id/blog/how-to-start-a-subscription-business\",\"en-NZ\":\"https://www.shopify.com/nz/blog/how-to-start-a-subscription-business\",\"en-ZA\":\"https://www.shopify.com/za/blog/how-to-start-a-subscription-business\",\"en-NG\":\"https://www.shopify.com/ng/blog/how-to-start-a-subscription-business\",\"en-PH\":\"https://www.shopify.com/ph/blog/how-to-start-a-subscription-business\",\"en-SG\":\"https://www.shopify.com/sg/blog/how-to-start-a-subscription-business\",\"en-HK\":\"https://www.shopify.com/hk/blog/how-to-start-a-subscription-business\",\"en-IE\":\"https://www.shopify.com/ie/blog/how-to-start-a-subscription-business\",\"en-MY\":\"https://www.shopify.com/my/blog/how-to-start-a-subscription-business\",\"pt\":\"https://www.shopify.com/br/blog/como-impulsionar-as-vendas-com-clubes-de-assinatura\",\"ja-JP\":\"https://www.shopify.com/jp/blog/how-to-start-a-subscription-business\",\"de\":\"https://www.shopify.com/de/blog/abonnement-geschaeft-starten\",\"es\":\"https://www.shopify.com/es/blog/como-lanzar-una-caja-de-suscripcion\",\"it\":\"https://www.shopify.com/it/blog/subscription-business-model\",\"nl\":\"https://www.shopify.com/nl/blog/abonnementsboxen-verkopen-tips\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"How To Source Products To Sell Online\",\"url\":\"blog/product-sourcing-apps\"},{\"title\":\"25 Best Ways to Make Money From Home in 2024\",\"url\":\"blog/make-money-from-home\"},{\"title\":\"The 13 Best Dropshipping Suppliers in 2024\",\"url\":\"blog/dropshipping-suppliers\"},{\"title\":\"How to Start a Dropshipping Business- A Complete Playbook for 2024\",\"url\":\"blog/how-to-start-dropshipping\"},{\"title\":\"The Ultimate Guide To Dropshipping (2024)\",\"url\":\"blog/dropshipping-guide\"},{\"title\":\"What To Sell on Shopify: Top 12 Things To Sell (2024)\",\"url\":\"blog/12-things-to-sell-on-shopify-other-than-products\"},{\"title\":\"Sell Coffee Online- How to Launch a Café\",\"url\":\"blog/sell-coffee\"},{\"title\":\"What Is Affiliate Marketing and How to Get Started\",\"url\":\"blog/affiliate-marketing\"},{\"title\":\"Making Spirits Bright- Inside the Workshops of 7 Christmas Store Owners\",\"url\":\"blog/holiday-stores\"},{\"title\":\"17 Unique Business Ideas for You To Try This Year\",\"url\":\"blog/unique-business-ideas\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/subscription-business_cc3d0ab0-aaa4-4bb3-a501-a12c7226e36a.jpg?v=1729622948","imageAltText":"calendar with various items on specific dates, How to start a subscription business","modifiedAt":"Nov 11, 2024","modifiedAtRaw":"2024-11-11T06:30:00Z"},{"__typename":"Article","id":"gid://shopify/Article/30371741730","handle":"how-to-start-a-business","title":"How To Start a Business: 11 Essential Steps (2025)","publishedAt":"2024-11-11T06:30:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/option_2_8077ccd0-8ae9-481a-b4ce-237ec227a5e3.jpg?v=1730387584","altText":"Person arranges flowers in a vase. Image is surrounded by graphic elements and a web browser border","width":1848,"height":970},"tags":["Guides","Starting Up"],"contentHtml":"","excerpt":"Whether you have a product to sell or are looking for a profitable idea, this guide walks you through starting a business, from pre-launch to first sale.","excerptHtml":"\u003cp\u003eWhether you have a product to sell or are looking for a profitable idea, this guide walks you through starting a business, from pre-launch to first sale.\u003c/p\u003e","seo":{"__typename":"SEO","title":"How To Start a Business: 11 Essential Steps (2025)","description":"Whether you have a product to sell or are looking for a profitable idea, this guide walks you through starting a business, from pre-launch to first sale."},"authorV2":{"__typename":"ArticleAuthor","name":"Dayna Winter","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/how-to-start-a-business\",\"en-GB\":\"https://www.shopify.com/uk/blog/how-to-start-a-business\",\"en-AU\":\"https://www.shopify.com/au/blog/how-to-start-a-business\",\"en-ID\":\"https://www.shopify.com/id/blog/how-to-start-a-business\",\"en-NZ\":\"https://www.shopify.com/nz/blog/how-to-start-a-business\",\"en-ZA\":\"https://www.shopify.com/za/blog/how-to-start-a-business\",\"en-NG\":\"https://www.shopify.com/ng/blog/how-to-start-a-business\",\"en-PH\":\"https://www.shopify.com/ph/blog/how-to-start-a-business\",\"en-SG\":\"https://www.shopify.com/sg/blog/how-to-start-a-business\",\"en-HK\":\"https://www.shopify.com/hk/blog/how-to-start-a-business\",\"en-IE\":\"https://www.shopify.com/ie/blog/how-to-start-a-business\",\"en-MY\":\"https://www.shopify.com/my/blog/how-to-start-a-business\",\"pt\":\"https://www.shopify.com/br/blog/como-abrir-um-negocio-sem-largar-o-emprego\",\"zh-Hans\":\"https://www.shopify.com/zh/blog/how-to-start-a-business\",\"ja-JP\":\"https://www.shopify.com/jp/blog/how-to-start-a-business\",\"de\":\"https://www.shopify.com/de/blog/kleinunternehmen-gruenden\",\"es\":\"https://www.shopify.com/es/blog/13-pasos-para-comenzar-tu-negocio\",\"fr\":\"https://www.shopify.com/fr/blog/creer-son-entreprise\",\"it\":\"https://www.shopify.com/it/blog/come-avviare-un-business\",\"nl\":\"https://www.shopify.com/nl/blog/bedrijf-starten\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"How To Sell Online: A Step-by-Step Guide\",\"url\":\"blog/how-to-sell-online\"},{\"title\":\"Know Your Customer: How To Build Buyer Personas (Free Template)\",\"url\":\"blog/15275657-how-to-build-buyer-personas-for-better-marketing\"},{\"title\":\"How To Brand Your Business: A Guide for Entrepreneurs\",\"url\":\"blog/how-to-brand-your-business\"},{\"title\":\"You’ve Met MrBeast, the YouTuber. Now Meet Jimmy, the Business Mogul.\",\"url\":\"blog/mrbeast-business-backstory\"},{\"title\":\"9 Dropshipping Coffee Suppliers\",\"url\":\"blog/9-dropshipping-coffee-suppliers\"},{\"title\":\"Pre-Orders Add to Your Bottom Line—How Do They Work?\",\"url\":\"blog/shopify-pre-orders\"},{\"title\":\"6 Dropshipping Tips From the Ecom King\",\"url\":\"blog/ecom-king-dropshipping\"},{\"title\":\"How To Market Your Business on Social Media: 15 Effective Ways\",\"url\":\"blog/69319365-20-highly-effective-ways-to-promote-a-product\"},{\"title\":\"How To Print Your Own Book: 3 Places To Self Publish a Book\",\"url\":\"blog/print-your-own-book\"},{\"title\":\"What Is Warehousing? Definition and Guide\",\"url\":\"blog/what-is-warehousing\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/option_2_8077ccd0-8ae9-481a-b4ce-237ec227a5e3.jpg?v=1730387584","imageAltText":"Person arranges flowers in a vase. Image is surrounded by graphic elements and a web browser border","modifiedAt":"Nov 11, 2024","modifiedAtRaw":"2024-11-11T06:30:00Z"},{"__typename":"Article","id":"gid://shopify/Article/558150909986","handle":"cheapest-way-to-ship-a-package","title":"The Cheapest Ways to Ship Packages (2025 Guide)","publishedAt":"2024-11-09T06:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/package_67153e77-6d06-4e5e-b1fc-251bd67c9ebf.png?v=1729281807","altText":"An illustration of a cardboard shipping package.","width":1848,"height":782},"tags":["Guides"],"contentHtml":"","excerpt":"Use this guide to secure the best shipping rate for your package. Try these strategies to find the most cost-effective shipping methods for fast package delivery.","excerptHtml":"\u003cimg alt=\"An illustration of a cardboard shipping package.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/package_f909e305-d702-4012-977f-9513452ed849.png?v=1708976749\"\u003e\n\u003cp\u003eUse this guide to secure the best shipping rate for your package. Try these strategies to find the most cost-effective shipping methods for fast package delivery.\u003c/p\u003e","seo":{"__typename":"SEO","title":"The Cheapest Ways to Ship Packages (2025 Guide)","description":"Use this guide to secure the best shipping rate for your package. Try these strategies to find the most cost-effective shipping methods for fast package delivery."},"authorV2":{"__typename":"ArticleAuthor","name":"Emily Browne","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/cheapest-way-to-ship-a-package\",\"en-GB\":\"https://www.shopify.com/uk/blog/cheapest-way-to-ship-a-package\",\"en-AU\":\"https://www.shopify.com/au/blog/cheapest-way-to-ship-a-package\",\"en-ID\":\"https://www.shopify.com/id/blog/cheapest-way-to-ship-a-package\",\"en-NZ\":\"https://www.shopify.com/nz/blog/cheapest-way-to-ship-a-package\",\"en-ZA\":\"https://www.shopify.com/za/blog/cheapest-way-to-ship-a-package\",\"en-NG\":\"https://www.shopify.com/ng/blog/cheapest-way-to-ship-a-package\",\"en-PH\":\"https://www.shopify.com/ph/blog/cheapest-way-to-ship-a-package\",\"en-SG\":\"https://www.shopify.com/sg/blog/cheapest-way-to-ship-a-package\",\"en-HK\":\"https://www.shopify.com/hk/blog/cheapest-way-to-ship-a-package\",\"en-IE\":\"https://www.shopify.com/ie/blog/cheapest-way-to-ship-a-package\",\"en-MY\":\"https://www.shopify.com/my/blog/cheapest-way-to-ship-a-package\",\"pt\":\"https://www.shopify.com/br/blog/como-enviar-encomenda-pelo-correio-mais-barato\",\"ja-JP\":\"https://www.shopify.com/jp/blog/shipping-matome\",\"es\":\"https://www.shopify.com/es/blog/como-hacer-envios-baratos\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"10+ Best Ecommerce Software Solutions for 2024 (Reviewed)\",\"url\":\"blog/ecommerce-software\"},{\"title\":\"The Ultimate Guide To Dropshipping (2024)\",\"url\":\"blog/dropshipping-guide\"},{\"title\":\"How to Make Money Online: A Guide in 2024\",\"url\":\"blog/make-money-online\"},{\"title\":\"Shopify Shipping Services- Offer Affordable and Convenient Shipping for You and Your Customers\",\"url\":\"blog/shopify-shipping-services\"},{\"title\":\"Examples and Tips for Beautiful Ecommerce Website Design\",\"url\":\"blog/best-ecommerce-sites\"},{\"title\":\"How to Sell Pre-Orders on Shopify\",\"url\":\"blog/pre-orders\"},{\"title\":\"Ecommerce Fraud Prevention Tips Every Merchant Should Know\",\"url\":\"blog/ecommerce-fraud-prevention\"},{\"title\":\"10 Ways to Write Product Descriptions That Persuade (2024)\",\"url\":\"blog/8211159-9-simple-ways-to-write-product-descriptions-that-sell\"},{\"title\":\"The Beginner's Guide to Selling on eBay- List, Manage, and Sell Your Products Through Shopify\",\"url\":\"blog/sell-on-ebay\"},{\"title\":\"Shopify Shipping vs. ShippingEasy- What Should You Use for Your Ecommerce Store?\",\"url\":\"blog/shopify-shipping-vs-shippingeasy\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Ship Products To Customers: Online Shipping in 2024\",\"tags\":[\"Backoffice\"],\"handle\":\"shipping-and-fulfillment\",\"imageUrl\":\"//cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-shipping.jpg?v=1595452130\",\"imageAltText\":\"Illustration of a person sending packages into the air attached with balloons.\",\"modifiedAt\":\"2023-12-18\",\"contentHtml\":\"\"},{\"title\":\"How To Create a Shipping Policy in 2024 (Free Template)\",\"tags\":[\"Backoffice\"],\"handle\":\"shipping-policy\",\"imageUrl\":\"//cdn.shopify.com/s/files/1/0070/7032/files/shipping-policy-template-min_6c54273b-c735-4c35-b4a8-c8125350c690.png?v=1599081331\",\"imageAltText\":\"iwoman writing a shipping policy for her business with the page flowing with the various considerations she needs to cover\",\"modifiedAt\":\"2020-09-03\",\"contentHtml\":\"\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/package_67153e77-6d06-4e5e-b1fc-251bd67c9ebf.png?v=1729281807","imageAltText":"An illustration of a cardboard shipping package.","modifiedAt":"Nov 9, 2024","modifiedAtRaw":"2024-11-09T06:00:00Z"},{"__typename":"Article","id":"gid://shopify/Article/558915551266","handle":"what-is-private-label","title":"What Is a Private Label? How Private-Label Products Work","publishedAt":"2024-11-07T15:30:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/what_20is_20private_20label_6a12fa6c-7977-4f77-b263-e7e3f90bb3d4.png?v=1729609982","altText":"image of bottle with no brand name representing a private label product","width":1848,"height":782},"tags":["Guides","Source Products"],"contentHtml":"","excerpt":"Private-label products are produced for retailers by third-party manufacturers, then sold under a retailer brand. Here’s what private labeling is and how it works.","excerptHtml":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg alt=\"image of bottle with no brand name representing a private label product\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/what_20is_20private_20label.png?v=1697628763\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/what_20is_20private_20label.png?v=1697628763\" data-mce-selected=\"1\"\u003ePrivate-label products are produced for retailers by third-party manufacturers, then sold under a retailer brand. Here’s what private labeling is and how it works.\u003c/p\u003e","seo":{"__typename":"SEO","title":"What Is a Private Label? How Private-Label Products Work","description":"Private-label products are produced for retailers by third-party manufacturers, then sold under a retailer brand. Here’s what private labeling is and how it works."},"authorV2":{"__typename":"ArticleAuthor","name":"Joe Hitchcock","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,null,{"__typename":"Metafield","value":"[{\"title\":\"What Is Importing? Definition and Guide\",\"url\":\"blog/what-is-importing\"},{\"title\":\"8 Ways Shopify Capital Can Help Grow Your Small Business\",\"url\":\"blog/how-to-use-shopify-capital\"},{\"title\":\"Incremental Cash Flow Definition and Formula for Calculating\",\"url\":\"blog/incremental-cash-flow\"},{\"title\":\"What Is a Cash Flow Analysis? How To Do a Cash Flow Analysis\",\"url\":\"blog/cash-flow-analysis\"},{\"title\":\"What Are Management Information Systems (MIS)? Definition and Guide\",\"url\":\"blog/what-are-management-information-systems\"},{\"title\":\"5 Top Options for Working Capital Financing\",\"url\":\"blog/working-capital-financing\"},{\"title\":\"How To Get a Business Line of Credit\",\"url\":\"blog/business-line-of-credit\"},{\"title\":\"What Is a Stock Keeping Unit (SKU)? Definition and Guide\",\"url\":\"blog/what-is-a-stock-keeping-unit\"},{\"title\":\"What Is Exporting? Exporting Definition and Trends\",\"url\":\"blog/what-is-exporting\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/what_20is_20private_20label_6a12fa6c-7977-4f77-b263-e7e3f90bb3d4.png?v=1729609982","imageAltText":"image of bottle with no brand name representing a private label product","modifiedAt":"Nov 7, 2024","modifiedAtRaw":"2024-11-07T15:30:00Z"},{"__typename":"Article","id":"gid://shopify/Article/558914863138","handle":"what-are-mergers-and-acquisitions","title":"Mergers and Acquisitions: The Power Play Reshaping Commerce","publishedAt":"2024-11-06T06:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/mergers_2520and_2520acquisitions.png?v=1730905079","altText":"what are mergers and acquisitions","width":1848,"height":782},"tags":["Guides"],"contentHtml":"","excerpt":"Mergers and acquisitions, or M \u0026 A for short, involves the process of combining two companies into one.","excerptHtml":"Mergers and acquisitions, or M \u0026amp; A for short, involves the process of combining two companies into one.","seo":{"__typename":"SEO","title":"Mergers and Acquisitions: The Power Play Reshaping Commerce","description":"Mergers and acquisitions, or M \u0026 A for short, involves the process of combining two companies into one."},"authorV2":{"__typename":"ArticleAuthor","name":"Shopify Staff","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/what-are-mergers-and-acquisitions\",\"en-GB\":\"https://www.shopify.com/uk/blog/what-are-mergers-and-acquisitions\",\"en-AU\":\"https://www.shopify.com/au/blog/what-are-mergers-and-acquisitions\",\"en-ID\":\"https://www.shopify.com/id/blog/what-are-mergers-and-acquisitions\",\"en-NZ\":\"https://www.shopify.com/nz/blog/what-are-mergers-and-acquisitions\",\"en-ZA\":\"https://www.shopify.com/za/blog/what-are-mergers-and-acquisitions\",\"en-NG\":\"https://www.shopify.com/ng/blog/what-are-mergers-and-acquisitions\",\"en-PH\":\"https://www.shopify.com/ph/blog/what-are-mergers-and-acquisitions\",\"en-SG\":\"https://www.shopify.com/sg/blog/what-are-mergers-and-acquisitions\",\"en-HK\":\"https://www.shopify.com/hk/blog/what-are-mergers-and-acquisitions\",\"en-IE\":\"https://www.shopify.com/ie/blog/what-are-mergers-and-acquisitions\",\"en-MY\":\"https://www.shopify.com/my/blog/what-are-mergers-and-acquisitions\",\"ja-JP\":\"https://www.shopify.com/jp/blog/site-mergers-and-acquisitions\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"What Is Warehousing? Definition and Guide\",\"url\":\"blog/what-is-warehousing\"},{\"title\":\"Sales Forecast Formulas and Methods\",\"url\":\"blog/sales-forecasts\"},{\"title\":\"How To Print Your Own Book: 3 Places To Self Publish a Book\",\"url\":\"blog/print-your-own-book\"},{\"title\":\"What Is Brand Equity? Definition and Guide\",\"url\":\"blog/what-is-brand-equity\"},{\"title\":\"What Is Product Positioning? Definition and Guide\",\"url\":\"blog/what-is-product-positioning\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/mergers_2520and_2520acquisitions.png?v=1730905079","imageAltText":"what are mergers and acquisitions","modifiedAt":"Nov 6, 2024","modifiedAtRaw":"2024-11-06T06:00:00Z"},{"__typename":"Article","id":"gid://shopify/Article/968917001","handle":"trending-products","title":"20 Trending Products and Things To Sell Online (2024)","publishedAt":"2024-10-21T05:30:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/trending-products_7ed711c4-206c-4b41-a321-711785f3a917.png?v=1729280622","altText":"3D models of the top-selling trending products to sell online, covered in the article","width":1848,"height":905},"tags":["Guides","Most Read","Source Products"],"contentHtml":"","excerpt":"If you’re looking for popular things to sell in 2024, check out these trending products. They could help grow your sales. Snail slime, anyone?","excerptHtml":"\u003cimg alt=\"3D models of the top-selling trending products of 2024, covered in detailed throughout the article\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/trending-products_c8d0d15c-9afc-47e3-9ba2-f7bad0505b9b.png?v=1614559651\"\u003e\n\u003cp\u003eIf you’re looking for popular things to sell in 2024, check out these trending products. They could help grow your sales. Snail slime, anyone?\u003c/p\u003e","seo":{"__typename":"SEO","title":"20 Trending Products and Things To Sell Online (2024)","description":"If you’re looking for popular things to sell in 2024, check out these trending products. They could help grow your sales. Snail slime, anyone?"},"authorV2":{"__typename":"ArticleAuthor","name":"Adam Rogers","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/trending-products\",\"en-GB\":\"https://www.shopify.com/uk/blog/trending-products\",\"en-AU\":\"https://www.shopify.com/au/blog/trending-products\",\"en-ID\":\"https://www.shopify.com/id/blog/trending-products\",\"en-NZ\":\"https://www.shopify.com/nz/blog/trending-products\",\"en-ZA\":\"https://www.shopify.com/za/blog/trending-products\",\"en-NG\":\"https://www.shopify.com/ng/blog/trending-products\",\"en-PH\":\"https://www.shopify.com/ph/blog/trending-products\",\"en-SG\":\"https://www.shopify.com/sg/blog/trending-products\",\"en-HK\":\"https://www.shopify.com/hk/blog/trending-products\",\"en-IE\":\"https://www.shopify.com/ie/blog/trending-products\",\"en-MY\":\"https://www.shopify.com/my/blog/trending-products\",\"pt\":\"https://www.shopify.com/br/blog/melhores-produtos-para-vender-na-internet\",\"zh-Hans\":\"https://www.shopify.com/zh/blog/trending-products\",\"ja-JP\":\"https://www.shopify.com/jp/blog/trending-products\",\"de\":\"https://www.shopify.com/de/blog/trend-produkte-verkaufen\",\"es\":\"https://www.shopify.com/es/blog/mejores-productos-para-vender-por-internet\",\"fr\":\"https://www.shopify.com/fr/blog/produits-tendance-a-vendre\",\"it\":\"https://www.shopify.com/it/blog/cosa-vendere-online\",\"nl\":\"https://www.shopify.com/nl/blog/bestverkochte-producten-voor-webshops\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"How to Start a Dropshipping Business- A Complete Playbook for 2024\",\"url\":\"blog/how-to-start-dropshipping\"},{\"title\":\"The Ultimate Guide To Dropshipping (2024)\",\"url\":\"blog/dropshipping-guide\"},{\"title\":\"130+ Dropshipping Products To Sell for Profit\",\"url\":\"blog/best-dropshipping-products\"},{\"title\":\"The 13 Best Dropshipping Suppliers in 2024\",\"url\":\"blog/dropshipping-suppliers\"},{\"title\":\"AliExpress Dropshipping- How to Dropship From AliExpress\",\"url\":\"blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress\"},{\"title\":\"The 9 Best Dropshipping Websites for Your Online Store\",\"url\":\"blog/dropshipping-websites\"},{\"title\":\"Amazon Dropshipping Guide- How To Dropship on Amazon (2024)\",\"url\":\"blog/amazon-dropshipping\"},{\"title\":\"How to Sell on Instagram with Instagram Shopping\",\"url\":\"blog/how-to-sell-on-instagram\"},{\"title\":\"The Beginner's Guide to Selling on eBay- List, Manage, and Sell Your Products Through Shopify\",\"url\":\"blog/sell-on-ebay\"},{\"title\":\"Go Beyond Likes and Follows- How to Create a Social Media Strategy That Sells\",\"url\":\"blog/social-media-marketing-strategy\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/trending-products_7ed711c4-206c-4b41-a321-711785f3a917.png?v=1729280622","imageAltText":"3D models of the top-selling trending products to sell online, covered in the article","modifiedAt":"Oct 21, 2024","modifiedAtRaw":"2024-10-21T05:30:00Z"},{"__typename":"Article","id":"gid://shopify/Article/29897097250","handle":"pop-up-shop","title":"What Is a Pop-Up Shop? Definition, Benefits and Costs (2025)","publishedAt":"2024-10-21T05:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/pop_20up_20shop_1848x970_373f891c-8203-44ef-83cd-5d141b7d2169.png?v=1729281781","altText":"A clothing rack full of clothes and lit up against a blue shop front with plant decor.","width":1848,"height":782},"tags":["Guides"],"contentHtml":"","excerpt":"A pop-up shop is a temporary retail event that creates excitement and urgency. Learn how to set up and market your next pop-up shop.","excerptHtml":"\u003cp\u003eA pop-up shop is a temporary retail event that creates excitement and urgency. Learn how to set up and market your next pop-up shop.\u003c/p\u003e","seo":{"__typename":"SEO","title":"What Is a Pop-Up Shop? Definition, Benefits and Costs (2025)","description":"A pop-up shop is a temporary retail event that creates excitement and urgency. Learn how to set up and market your next pop-up shop."},"authorV2":{"__typename":"ArticleAuthor","name":"Roxanne Voidonicolas","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/pop-up-shop\",\"en-GB\":\"https://www.shopify.com/uk/blog/pop-up-shop\",\"en-AU\":\"https://www.shopify.com/au/blog/pop-up-shop\",\"en-ID\":\"https://www.shopify.com/id/blog/pop-up-shop\",\"en-NZ\":\"https://www.shopify.com/nz/blog/pop-up-shop\",\"en-ZA\":\"https://www.shopify.com/za/blog/pop-up-shop\",\"en-NG\":\"https://www.shopify.com/ng/blog/pop-up-shop\",\"en-PH\":\"https://www.shopify.com/ph/blog/pop-up-shop\",\"en-SG\":\"https://www.shopify.com/sg/blog/pop-up-shop\",\"en-HK\":\"https://www.shopify.com/hk/blog/pop-up-shop\",\"en-IE\":\"https://www.shopify.com/ie/blog/pop-up-shop\",\"en-MY\":\"https://www.shopify.com/my/blog/pop-up-shop\",\"pt\":\"https://www.shopify.com/br/blog/loja-pop-up\",\"ja-JP\":\"https://www.shopify.com/jp/blog/pop-up-shop\",\"es\":\"https://www.shopify.com/es/blog/117461701-guia-para-crear-tiendas-pop-up-capitulo-1-generalidades\",\"fr\":\"https://www.shopify.com/fr/blog/boutique-ephemere-reussir-evenements-pop-up\",\"it\":\"https://www.shopify.com/it/blog/temporary-shop\",\"nl\":\"https://www.shopify.com/nl/blog/pop-up-shop\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"What is Shopify and How Does it Work?\",\"url\":\"blog/what-is-shopify\"},{\"title\":\"Shopify Buy Buttons- Add Ecommerce to Your Website or Blog\",\"url\":\"blog/60670213-5-ways-you-can-use-shopify-buy-buttons-to-sell-on-your-website-or-blog\"},{\"title\":\"How to Start a Dropshipping Business- A Complete Playbook for 2024\",\"url\":\"blog/how-to-start-dropshipping\"},{\"title\":\"How To Source Products To Sell Online\",\"url\":\"blog/product-sourcing-apps\"},{\"title\":\"How to Sell on Amazon- A 7 Step Beginner's Guide\",\"url\":\"blog/sell-on-amazon\"},{\"title\":\"AliExpress Dropshipping- How to Dropship From AliExpress\",\"url\":\"blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress\"},{\"title\":\"How To Sell Wholesale: Best Products and Marketplaces (2024)\",\"url\":\"blog/selling-wholesale\"},{\"title\":\"How to Start a Makeup Brand and Sell Online- The Ultimate Guide\",\"url\":\"blog/sell-makeup-online\"},{\"title\":\"How To Do Crowdfunding: With Expert Tips and Examples From Successful Campaigns\",\"url\":\"blog/crowdfunding\"},{\"title\":\"18 Best Ecommerce Email Marketing Campaigns for 2024\",\"url\":\"blog/email-marketing\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/pop_20up_20shop_1848x970_373f891c-8203-44ef-83cd-5d141b7d2169.png?v=1729281781","imageAltText":"A clothing rack full of clothes and lit up against a blue shop front with plant decor.","modifiedAt":"Oct 21, 2024","modifiedAtRaw":"2024-10-21T05:00:00Z"},{"__typename":"Article","id":"gid://shopify/Article/14515425","handle":"start-online-tshirt-business","title":"How To Start a T-Shirt Business: 2024 Guide","publishedAt":"2024-10-06T05:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/t-shirt-business-final_0ab43f71-d413-488f-9fb8-210209c18f9a.png?v=1729622965","altText":"T-shirt business graphic","width":3696,"height":1940},"tags":["Business","Featured","Find an Idea","Guides","Start a Business"],"contentHtml":"","excerpt":"Want to know how to start an online t-shirt business? Here are expert tips on finding customers, designing popular graphics, and selling your t-shirts online.","excerptHtml":"\u003cp\u003e\u003ca href=\"https://www.shopify.com/blog/start-online-tshirt-business\"\u003e\u003cimg src=\"//cdn.shopify.com/s/files/1/0070/7032/files/t-shirt-business-final.png?v=1597401326\" alt=\"T-shirt business graphic\"\u003e\u003c/a\u003e\u003c/p\u003e\n\u003cp\u003eWant to know how to start an online t-shirt business? Here are expert tips on finding customers, designing popular graphics, and selling your t-shirts online.\u003c/p\u003e","seo":{"__typename":"SEO","title":"How To Start a T-Shirt Business: 2024 Guide","description":"Want to know how to start an online t-shirt business? Here are expert tips on finding customers, designing popular graphics, and selling your t-shirts online."},"authorV2":{"__typename":"ArticleAuthor","name":"Joe Hitchcock","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/start-online-tshirt-business\",\"en-GB\":\"https://www.shopify.com/uk/blog/start-online-tshirt-business\",\"en-AU\":\"https://www.shopify.com/au/blog/start-online-tshirt-business\",\"en-ID\":\"https://www.shopify.com/id/blog/start-online-tshirt-business\",\"en-NZ\":\"https://www.shopify.com/nz/blog/start-online-tshirt-business\",\"en-ZA\":\"https://www.shopify.com/za/blog/start-online-tshirt-business\",\"en-NG\":\"https://www.shopify.com/ng/blog/start-online-tshirt-business\",\"en-PH\":\"https://www.shopify.com/ph/blog/start-online-tshirt-business\",\"en-SG\":\"https://www.shopify.com/sg/blog/start-online-tshirt-business\",\"en-HK\":\"https://www.shopify.com/hk/blog/start-online-tshirt-business\",\"en-IE\":\"https://www.shopify.com/ie/blog/start-online-tshirt-business\",\"en-MY\":\"https://www.shopify.com/my/blog/start-online-tshirt-business\",\"pt\":\"https://www.shopify.com/br/blog/abrir-loja-camisetas-guia-completo\",\"zh-Hans\":\"https://www.shopify.com/zh/blog/start-online-tshirt-business\",\"ja-JP\":\"https://www.shopify.com/jp/blog/how-to-start-an-online-t-shirt-business-the-ultimate-guide\",\"de\":\"https://www.shopify.com/de/blog/t-shirt-business-online\",\"es\":\"https://www.shopify.com/es/blog/guia-para-comenzar-un-negocio-en-linea-de-playeras\",\"fr\":\"https://www.shopify.com/fr/blog/52468869-le-guide-pour-creer-une-boutique-en-ligne-de-vente-de-tee-shirts\",\"it\":\"https://www.shopify.com/it/blog/vendere-magliette-online-la-guida-definitiva\",\"nl\":\"https://www.shopify.com/nl/blog/online-t-shirtbedrijf-starten\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"How To Source Products To Sell Online\",\"url\":\"blog/product-sourcing-apps\"},{\"title\":\"The Ultimate Guide To Dropshipping (2024)\",\"url\":\"blog/dropshipping-guide\"},{\"title\":\"How to Start a Dropshipping Business- A Complete Playbook for 2024\",\"url\":\"blog/how-to-start-dropshipping\"},{\"title\":\"AliExpress Dropshipping- How to Dropship From AliExpress\",\"url\":\"blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress\"},{\"title\":\"The 13 Best Dropshipping Suppliers in 2024\",\"url\":\"blog/dropshipping-suppliers\"},{\"title\":\"Print on Demand Shirts- A Quickstart Guide\",\"url\":\"blog/print-on-demand-shirts\"},{\"title\":\"What is Shopify and How Does it Work?\",\"url\":\"blog/what-is-shopify\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Rave About\",\"url\":\"blog/make-sell-merch\"},{\"title\":\"The Most Profitable Digital Products to Sell (and How to Promote Them)\",\"url\":\"blog/digital-products\"},{\"title\":\"How to Start a Skincare Line- 11 Lessons From a Serial Beauty Entrepreneur\",\"url\":\"blog/start-skincare-line\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/t-shirt-business-final_0ab43f71-d413-488f-9fb8-210209c18f9a.png?v=1729622965","imageAltText":"T-shirt business graphic","modifiedAt":"Oct 6, 2024","modifiedAtRaw":"2024-10-06T05:00:00Z"},{"__typename":"Article","id":"gid://shopify/Article/558922268706","handle":"print-your-own-book","title":"How To Print Your Own Book in 10 Steps","publishedAt":"2024-10-03T20:04:54Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/print_2520your_2520own_2520book.png?v=1727723095","altText":"A book laying open with fanned pages.","width":1848,"height":782},"tags":["Guides"],"contentHtml":"","excerpt":"Thinking about printing your own book? Here’s how to skip big publishers and self-publish your writing.","excerptHtml":"\u003cp\u003eThinking about printing your own book? Here’s how to skip big publishers and self-publish your writing.\u003c/p\u003e","seo":{"__typename":"SEO","title":"How To Print Your Own Book in 10 Steps","description":"Thinking about printing your own book? Here’s how to skip big publishers and self-publish your writing."},"authorV2":{"__typename":"ArticleAuthor","name":"Shopify Staff","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,null,{"__typename":"Metafield","value":"[{\"title\":\"How To Start a Business: 11 Steps To Launch Your Company\",\"url\":\"blog/how-to-start-a-business\"},{\"title\":\"How To Make Candles: Our Guide to DIY Candle Making\",\"url\":\"blog/how-to-make-candles\"},{\"title\":\"What Is Product Positioning? Definition and Guide\",\"url\":\"blog/what-is-product-positioning\"},{\"title\":\"What Is Direct Marketing? Definition and Guide\",\"url\":\"blog/what-is-direct-marketing\"},{\"title\":\"What Is a Corporation? Definition and Guide\",\"url\":\"blog/what-is-a-corporation\"},{\"title\":\"What Is Manufacturing? Definition and Guide\",\"url\":\"blog/what-is-manufacturing-definition\"},{\"title\":\"What Is Advertising? Definition and Guide\",\"url\":\"blog/what-is-advertising\"},{\"title\":\"What Is a Barcode? Definition and Guide\",\"url\":\"blog/what-is-a-barcode\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/print_2520your_2520own_2520book.png?v=1727723095","imageAltText":"A book laying open with fanned pages.","modifiedAt":"Oct 3, 2024","modifiedAtRaw":"2024-10-03T20:04:54Z"},{"__typename":"Article","id":"gid://shopify/Article/556483674146","handle":"sell-books-online","title":"The Ultimate Guide to Launching Your Own Online Bookstore (2024)","publishedAt":"2024-09-25T15:30:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/how-to-open-a-bookstore-sell-books-online_13c8edf1-c828-43cb-9350-c4d1f174fd40.jpg?v=1729278893","altText":"Stacked books with receipt tape printing along the page edges: start an online bookstore","width":3672,"height":1934},"tags":["Find an Idea","Guides"],"contentHtml":"","excerpt":"Ready to turn your reading hobby into a business? Start your own online bookstore and learn everything from how to source books to where to sell them.","excerptHtml":"\u003cp\u003e\u003cimg alt=\"Stacked books with receipt tape printing along the page edges: start an online bookstore\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-open-a-bookstore-sell-books-online.jpg?v=1638989657\"\u003e\u003c/p\u003e\u003cp\u003eReady to turn your reading hobby into a business? Start your own online bookstore and learn everything from how to source books to where to sell them.\u003c/p\u003e","seo":{"__typename":"SEO","title":"The Ultimate Guide to Launching Your Own Online Bookstore (2024)","description":"Ready to turn your reading hobby into a business? Start your own online bookstore and learn everything from how to source books to where to sell them."},"authorV2":{"__typename":"ArticleAuthor","name":"Dayna Winter","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/sell-books-online\",\"en-GB\":\"https://www.shopify.com/uk/blog/sell-books-online\",\"en-AU\":\"https://www.shopify.com/au/blog/sell-books-online\",\"en-ID\":\"https://www.shopify.com/id/blog/sell-books-online\",\"en-NZ\":\"https://www.shopify.com/nz/blog/sell-books-online\",\"en-ZA\":\"https://www.shopify.com/za/blog/sell-books-online\",\"en-NG\":\"https://www.shopify.com/ng/blog/sell-books-online\",\"en-PH\":\"https://www.shopify.com/ph/blog/sell-books-online\",\"en-SG\":\"https://www.shopify.com/sg/blog/sell-books-online\",\"en-HK\":\"https://www.shopify.com/hk/blog/sell-books-online\",\"en-IE\":\"https://www.shopify.com/ie/blog/sell-books-online\",\"en-MY\":\"https://www.shopify.com/my/blog/sell-books-online\",\"de\":\"https://www.shopify.com/de/blog/buchladen-eroeffnen\",\"es\":\"https://www.shopify.com/es/blog/como-vender-libros-online\",\"fr\":\"https://www.shopify.com/fr/blog/ouvrir-une-librairie-en-ligne\",\"it\":\"https://www.shopify.com/it/blog/vendere-libri-online\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"50+ Best Shopify Stores to Inspire Your Own (2024)\",\"url\":\"blog/shopify-stores\"},{\"title\":\"The Ultimate Guide To Selling Plants Online\",\"url\":\"blog/sell-plants-online\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"url\":\"blog/make-sell-merch\"},{\"title\":\"How To Make Money on YouTube in 2024: 7 Simple Strategies\",\"url\":\"blog/198134793-how-to-make-money-on-youtube\"},{\"title\":\"64 Small Business Ideas for Extra Income in 2024\",\"url\":\"blog/low-investment-business-ideas\"},{\"title\":\"Use These Low-Cost Business Ideas To Make Big Returns\",\"url\":\"blog/low-cost-business-ideas-with-high-profit\"},{\"title\":\"What Are Digital Products? Sell These 10 Products Online (2024)\",\"url\":\"blog/digital-products\"},{\"title\":\"9 Dropshipping Coffee Suppliers\",\"url\":\"blog/9-dropshipping-coffee-suppliers\"},{\"title\":\"25 Side Hustle Ideas To Make Extra Money in 2024\",\"url\":\"blog/side-hustle\"},{\"title\":\"10 Standout Packaging Ideas for Small Businesses (2024)\",\"url\":\"blog/small-business-packaging-ideas\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/how-to-open-a-bookstore-sell-books-online_13c8edf1-c828-43cb-9350-c4d1f174fd40.jpg?v=1729278893","imageAltText":"Stacked books with receipt tape printing along the page edges: start an online bookstore","modifiedAt":"Sep 25, 2024","modifiedAtRaw":"2024-09-25T15:30:00Z"},{"__typename":"Article","id":"gid://shopify/Article/555634655266","handle":"sell-furniture-online","title":"How To Sell Furniture Online in 14 Steps (2024)","publishedAt":"2024-09-11T07:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/how-to-sell-furniture-online-header_7aa22ec3-0a99-422b-9cef-1a86d133f9e4.jpg?v=1729278887","altText":"A woman sprawls across a yellow couch holding a balloon","width":1846,"height":780},"tags":["Guides","Starting Up"],"contentHtml":"","excerpt":"Hear from experts in the furniture industry to learn how to start your own furniture business—everything from sourcing products to creating a marketing plan. This step-by-step guide is a blueprint for success.","excerptHtml":"\u003cimg alt=\"A woman sprawls across a yellow couch holding a balloon\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-sell-furniture-online-header_878bf324-0dd8-4657-9192-e2d2c8afeaa4.jpg?v=1713362079\" data-mce-fragment=\"1\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-sell-furniture-online-header_878bf324-0dd8-4657-9192-e2d2c8afeaa4.jpg?v=1713362079\" data-mce-selected=\"1\"\u003e \u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eHear from experts in the furniture industry to learn how to start your own furniture business—everything from sourcing products to creating a marketing plan. This step-by-step guide is a blueprint for success.\u003c/span\u003e","seo":{"__typename":"SEO","title":"How To Sell Furniture Online in 14 Steps (2024)","description":"Hear from experts in the industry to learn how to start your own furniture business—everything from sourcing products to creating a marketing plan."},"authorV2":{"__typename":"ArticleAuthor","name":"Dayna Winter","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/sell-furniture-online\",\"en-GB\":\"https://www.shopify.com/uk/blog/sell-furniture-online\",\"en-AU\":\"https://www.shopify.com/au/blog/sell-furniture-online\",\"en-ID\":\"https://www.shopify.com/id/blog/sell-furniture-online\",\"en-NZ\":\"https://www.shopify.com/nz/blog/sell-furniture-online\",\"en-ZA\":\"https://www.shopify.com/za/blog/sell-furniture-online\",\"en-NG\":\"https://www.shopify.com/ng/blog/sell-furniture-online\",\"en-PH\":\"https://www.shopify.com/ph/blog/sell-furniture-online\",\"en-SG\":\"https://www.shopify.com/sg/blog/sell-furniture-online\",\"en-HK\":\"https://www.shopify.com/hk/blog/sell-furniture-online\",\"en-IE\":\"https://www.shopify.com/ie/blog/sell-furniture-online\",\"en-MY\":\"https://www.shopify.com/my/blog/sell-furniture-online\",\"zh-Hans\":\"https://www.shopify.com/zh/blog/sell-furniture-online\",\"de\":\"https://www.shopify.com/de/blog/moebel-online-verkaufen\",\"es\":\"https://www.shopify.com/es/blog/como-vender-muebles\",\"it\":\"https://www.shopify.com/it/blog/vendere-mobili-online\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"17 Unique Business Ideas for You To Try This Year\",\"url\":\"blog/unique-business-ideas\"},{\"title\":\"How To Source Products To Sell Online\",\"url\":\"blog/product-sourcing-apps\"},{\"title\":\"The Ultimate Guide To Dropshipping (2024)\",\"url\":\"blog/dropshipping-guide\"},{\"title\":\"What is Shopify and How Does it Work?\",\"url\":\"blog/what-is-shopify\"},{\"title\":\"How to Start a Dropshipping Business- A Complete Playbook for 2024\",\"url\":\"blog/how-to-start-dropshipping\"},{\"title\":\"Moving From Etsy to Shopify- An Ecommerce Migration Story\",\"url\":\"blog/211686281-moving-from-etsy-to-shopify\"},{\"title\":\"10+ Best Ecommerce Software Solutions for 2024 (Reviewed)\",\"url\":\"blog/ecommerce-software\"},{\"title\":\"How to Start a Candle Business (with Examples)\",\"url\":\"blog/candle-business\"},{\"title\":\"Unlock Recurring Revenue with a Subscription Business Model\",\"url\":\"blog/how-to-start-a-subscription-business\"},{\"title\":\"What Is Passive Income? Ultimate Guide With Examples\",\"url\":\"blog/passive-income\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/how-to-sell-furniture-online-header_7aa22ec3-0a99-422b-9cef-1a86d133f9e4.jpg?v=1729278887","imageAltText":"A woman sprawls across a yellow couch holding a balloon","modifiedAt":"Sep 11, 2024","modifiedAtRaw":"2024-09-11T07:00:00Z"},{"__typename":"Article","id":"gid://shopify/Article/26621968440","handle":"instagram-marketing","title":"Instagram Marketing: Create Your Strategy for 2025","publishedAt":"2024-09-02T07:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/Insta101_Final_OP1_withSHyellow.jpg?v=1729280691","altText":"Illustration of three characters interacting with the Instagram logo, as a metaphor for how to make Instagram work for you and your business.","width":1800,"height":948},"tags":["Guides","reviewer:Christine Cassis","Social Media Optimization"],"contentHtml":"","excerpt":"This ultimate guide to marketing on Instagram contains step-by-step Instructions for creating a winning strategy for your brand. Get expert Instagram marketing tips to grow your business on the social platform.","excerptHtml":"\u003cp\u003e\u003cimg src=\"//cdn.shopify.com/s/files/1/0070/7032/files/Insta101_Final_OP1_withSHyellow.jpg?v=1570206427\" alt=\"Illustration of three characters interacting with the Instagram logo, as a metaphor for how to make Instagram work for you and your business.\"\u003eThis ultimate guide to marketing on Instagram contains step-by-step Instructions for creating a winning strategy for your brand. Get expert Instagram marketing tips to grow your business on the social platform.\u003c/p\u003e","seo":{"__typename":"SEO","title":"Instagram Marketing: Create Your Strategy for 2025","description":"Are you a creator or an ecommerce brand? Here’s everything you need to know about building a successful marketing strategy on Instagram."},"authorV2":{"__typename":"ArticleAuthor","name":"Dayna Winter","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,{"__typename":"Metafield","value":"Christine Cassis","key":"reviewed_by"},{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/instagram-marketing\",\"en-GB\":\"https://www.shopify.com/uk/blog/instagram-marketing\",\"en-AU\":\"https://www.shopify.com/au/blog/instagram-marketing\",\"en-ID\":\"https://www.shopify.com/id/blog/instagram-marketing\",\"en-NZ\":\"https://www.shopify.com/nz/blog/instagram-marketing\",\"en-ZA\":\"https://www.shopify.com/za/blog/instagram-marketing\",\"en-NG\":\"https://www.shopify.com/ng/blog/instagram-marketing\",\"en-PH\":\"https://www.shopify.com/ph/blog/instagram-marketing\",\"en-SG\":\"https://www.shopify.com/sg/blog/instagram-marketing\",\"en-HK\":\"https://www.shopify.com/hk/blog/instagram-marketing\",\"en-IE\":\"https://www.shopify.com/ie/blog/instagram-marketing\",\"en-MY\":\"https://www.shopify.com/my/blog/instagram-marketing\",\"zh-Hans\":\"https://www.shopify.com/zh/blog/instagram-marketing\",\"ja-JP\":\"https://www.shopify.com/jp/blog/instagram-marketing\",\"de\":\"https://www.shopify.com/de/blog/instagram-marketing\",\"fr\":\"https://www.shopify.com/fr/blog/marketing-sur-instagram-13-outils-pour-votre-strategie-de-communication\",\"it\":\"https://www.shopify.com/it/blog/instagram-marketing\",\"nl\":\"https://www.shopify.com/nl/blog/instagram-marketing-beginners\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"AliExpress Dropshipping- How to Dropship From AliExpress\",\"url\":\"blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress\"},{\"title\":\"How to Sell on Amazon- A 7 Step Beginner's Guide\",\"url\":\"blog/sell-on-amazon\"},{\"title\":\"25+ Ideas for Online Businesses To Start Now (2024)\",\"url\":\"blog/online-business-ideas\"},{\"title\":\"How to Start a Dropshipping Business- A Complete Playbook for 2024\",\"url\":\"blog/how-to-start-dropshipping\"},{\"title\":\"Pinterest Marketing 101- How to Promote Your Business on Pinterest\",\"url\":\"blog/pinterest-marketing\"},{\"title\":\"How to Price Your Products in 3 Simple Steps\",\"url\":\"blog/how-to-price-your-product\"},{\"title\":\"TikTok Marketing- How to Create a TikTok Marketing Strategy in 2024\",\"url\":\"blog/tiktok-marketing\"},{\"title\":\"The 13 Best Dropshipping Suppliers in 2024\",\"url\":\"blog/dropshipping-suppliers\"},{\"title\":\"How to Set Up \u0026 Open a Pop-Up Shop\",\"url\":\"blog/pop-up-shop\"},{\"title\":\"Go Beyond Likes and Follows- How to Create a Social Media Strategy That Sells\",\"url\":\"blog/social-media-marketing-strategy\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/Insta101_Final_OP1_withSHyellow.jpg?v=1729280691","imageAltText":"Illustration of three characters interacting with the Instagram logo, as a metaphor for how to make Instagram work for you and your business.","modifiedAt":"Sep 2, 2024","modifiedAtRaw":"2024-09-02T07:00:00Z"},{"__typename":"Article","id":"gid://shopify/Article/213396233","handle":"213396233-how-to-start-a-food-business","title":"How To Sell Food Online: Step-by-Step Startup Guide","publishedAt":"2024-08-31T00:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/Shopify_Food_Final_08e601fc-92e9-4e2e-aaa1-961ef7e9efe5.jpg?v=1730383395","altText":"start a food business and sell food online","width":3600,"height":1896},"tags":["Featured","Find an Idea","Guides"],"contentHtml":"","excerpt":"Learn how to sell food online, with expert advice on navigating food law, maximizing your marketing dollars, and building a mouth-watering brand.","excerptHtml":"\u003cp\u003e\u003ca href=\"https://www.shopify.com/blog/213396233-how-to-start-a-food-business\"\u003e\u003cimg src=\"//cdn.shopify.com/s/files/1/0070/7032/files/Shopify_Food_Final.jpg?v=1587217373\" alt=\"start a food business and sell food online\"\u003e\u003c/a\u003eLearn how to sell food online, with expert advice on navigating food law, maximizing your marketing dollars, and building a mouth-watering brand.\u003c/p\u003e","seo":{"__typename":"SEO","title":"How To Sell Food Online: Step-by-Step Startup Guide ","description":"Learn how to sell food online, with expert advice on navigating food law, maximizing your marketing dollars, and building a mouth-watering brand."},"authorV2":{"__typename":"ArticleAuthor","name":"Dayna Winter","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/213396233-how-to-start-a-food-business\",\"en-GB\":\"https://www.shopify.com/uk/blog/213396233-how-to-start-a-food-business\",\"en-AU\":\"https://www.shopify.com/au/blog/213396233-how-to-start-a-food-business\",\"en-ID\":\"https://www.shopify.com/id/blog/213396233-how-to-start-a-food-business\",\"en-NZ\":\"https://www.shopify.com/nz/blog/213396233-how-to-start-a-food-business\",\"en-ZA\":\"https://www.shopify.com/za/blog/213396233-how-to-start-a-food-business\",\"en-NG\":\"https://www.shopify.com/ng/blog/213396233-how-to-start-a-food-business\",\"en-PH\":\"https://www.shopify.com/ph/blog/213396233-how-to-start-a-food-business\",\"en-SG\":\"https://www.shopify.com/sg/blog/213396233-how-to-start-a-food-business\",\"en-HK\":\"https://www.shopify.com/hk/blog/213396233-how-to-start-a-food-business\",\"en-IE\":\"https://www.shopify.com/ie/blog/213396233-how-to-start-a-food-business\",\"en-MY\":\"https://www.shopify.com/my/blog/213396233-how-to-start-a-food-business\",\"pt\":\"https://www.shopify.com/br/blog/como-vender-comida-internet\",\"ja-JP\":\"https://www.shopify.com/jp/blog/how-to-start-a-food-business\",\"de\":\"https://www.shopify.com/de/blog/online-business-lebensmittelprodukte\",\"es\":\"https://www.shopify.com/es/blog/guia-para-comenzar-un-negocio-de-comida\",\"fr\":\"https://www.shopify.com/fr/blog/monter-une-entreprise-alimentaire-en-ligne\",\"it\":\"https://www.shopify.com/it/blog/come-vendere-cibo-online\",\"nl\":\"https://www.shopify.com/nl/blog/online-foodbusiness\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"How To Find a Product to Sell: 16 Proven Methods\",\"url\":\"blog/product-opportunities\"},{\"title\":\"AliExpress Dropshipping- How to Dropship From AliExpress\",\"url\":\"blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress\"},{\"title\":\"10 Best Paid and Free Business Card Makers (+ Templates)\",\"url\":\"blog/69774085-10-free-business-card-makers-with-customizable-templates\"},{\"title\":\"How To Source Products To Sell Online\",\"url\":\"blog/product-sourcing-apps\"},{\"title\":\"How to Start a Candle Business (with Examples)\",\"url\":\"blog/candle-business\"},{\"title\":\"130+ Dropshipping Products To Sell for Profit\",\"url\":\"blog/best-dropshipping-products\"},{\"title\":\"The Ultimate Guide To Dropshipping (2024)\",\"url\":\"blog/dropshipping-guide\"},{\"title\":\"Free Business Plan Template- A Practical Framework for Creating Your Business Plan\",\"url\":\"blog/business-plan-template\"},{\"title\":\"How to Make and Sell Enamel Pins\",\"url\":\"blog/how-to-make-enamel-pins\"},{\"title\":\"17 Unique Business Ideas for You To Try This Year\",\"url\":\"blog/unique-business-ideas\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/Shopify_Food_Final_08e601fc-92e9-4e2e-aaa1-961ef7e9efe5.jpg?v=1730383395","imageAltText":"start a food business and sell food online","modifiedAt":"Aug 31, 2024","modifiedAtRaw":"2024-08-31T00:00:00Z"},{"__typename":"Article","id":"gid://shopify/Article/558922301474","handle":"how-to-make-candles","title":"How To Make Candles: 10 Simple Steps For Beginners","publishedAt":"2024-08-29T07:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/how_20to_20make_20candles.png?v=1727451047","altText":"three candles on purple background representing making candles","width":1848,"height":782},"tags":["Guides"],"contentHtml":"","excerpt":"Learn how to make candles with our easy to follow 10-step guide. Discover tips, and essential supplies for creating candles, perfect for an online store.","excerptHtml":"\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/how_20to_20make_20candles.png?v=1724969048\" alt=\"three candles on purple background representing making candles\"\u003e\n\u003cp\u003eLearn how to make candles with our easy to follow 10-step guide. Discover tips, and essential supplies for creating candles, perfect for an online store.\u003c/p\u003e","seo":{"__typename":"SEO","title":"How To Make Candles: 10 Simple Steps For Beginners","description":"Learn how to make candles with our easy to follow 10-step guide. Discover tips, and essential supplies for creating candles, perfect for an online store."},"authorV2":{"__typename":"ArticleAuthor","name":"Elise Dopson","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/how-to-make-candles\",\"en-GB\":\"https://www.shopify.com/uk/blog/how-to-make-candles\",\"en-AU\":\"https://www.shopify.com/au/blog/how-to-make-candles\",\"en-ID\":\"https://www.shopify.com/id/blog/how-to-make-candles\",\"en-NZ\":\"https://www.shopify.com/nz/blog/how-to-make-candles\",\"en-ZA\":\"https://www.shopify.com/za/blog/how-to-make-candles\",\"en-NG\":\"https://www.shopify.com/ng/blog/how-to-make-candles\",\"en-PH\":\"https://www.shopify.com/ph/blog/how-to-make-candles\",\"en-SG\":\"https://www.shopify.com/sg/blog/how-to-make-candles\",\"en-HK\":\"https://www.shopify.com/hk/blog/how-to-make-candles\",\"en-IE\":\"https://www.shopify.com/ie/blog/how-to-make-candles\",\"en-MY\":\"https://www.shopify.com/my/blog/how-to-make-candles\",\"ja-JP\":\"https://www.shopify.com/jp/blog/how-to-make-candles\",\"de\":\"https://www.shopify.com/de/blog/kerzen-selber-machen\",\"es\":\"https://www.shopify.com/es/blog/productos-populares-como-hacer-velas-un-negocio-candente\",\"fr\":\"https://www.shopify.com/fr/blog/fabriquer-et-vendre-des-bougies\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"How To Print Your Own Book: 3 Places To Self Publish a Book\",\"url\":\"blog/print-your-own-book\"},{\"title\":\"Eliminating Plastic Waste, One Lunch Bag at a Time\",\"url\":\"blog/lunch-skins-accesible-sustainability\"},{\"title\":\"What Is a Barcode? Definition and Guide\",\"url\":\"blog/what-is-a-barcode\"},{\"title\":\"What Is Return on Investment (ROI)? Definition and Guide\",\"url\":\"blog/what-is-return-on-investment\"},{\"title\":\"What Is Opportunity Cost? Definition and Guide\",\"url\":\"blog/what-is-opportunity-cost\"},{\"title\":\"What Is Manufacturing? Definition and Guide\",\"url\":\"blog/what-is-manufacturing-definition\"},{\"title\":\"What Is Retail? Definition and Guide\",\"url\":\"blog/what-is-retail\"},{\"title\":\"What Is a Corporation? Definition and Guide\",\"url\":\"blog/what-is-a-corporation\"},{\"title\":\"Website Builder \u0026 Website Maker by Shopify\",\"url\":\"website/builder\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/how_20to_20make_20candles.png?v=1727451047","imageAltText":"three candles on purple background representing making candles","modifiedAt":"Aug 29, 2024","modifiedAtRaw":"2024-08-29T07:00:00Z"},{"__typename":"Article","id":"gid://shopify/Article/203365449","handle":"203365449-start-a-jewellery-making-business","title":"How To Start a Jewelry Business: A 9-Step Guide (2024)","publishedAt":"2024-08-29T02:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/Shopify_Jewelry_Final2_1021576c-da15-4641-bcfe-21d0eac5229b.jpg?v=1729622947","altText":"Illustration of a woman counting coins into a jar. The coin shapes are echoed in the beads in her necklace","width":3696,"height":1940},"tags":["Business","Featured","Guides","Start a Business","Starting Up"],"contentHtml":"","excerpt":"Start your own jewelry business with this advice, tactical takeaways, and inspiration from established designers and business owners.","excerptHtml":"\u003cp\u003e\u003cimg height=\"\" width=\"\" alt=\"Illustration of a woman counting coins into a jar. The coin shapes are echoed in the beads in her necklace\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/Shopify_Jewelry_Final2.jpg?v=1600282963\"\u003e\u003c/p\u003e\n\u003cp\u003eStart your own jewelry business with this advice, tactical takeaways, and inspiration from established designers and business owners.\u003c/p\u003e","seo":{"__typename":"SEO","title":"How To Start a Jewelry Business: A 9-Step Guide (2024)","description":"Start your own jewelry business with this advice, tactical takeaways, and inspiration from established designers and business owners."},"authorV2":{"__typename":"ArticleAuthor","name":"Dayna Winter","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/203365449-start-a-jewellery-making-business\",\"en-GB\":\"https://www.shopify.com/uk/blog/203365449-start-a-jewellery-making-business\",\"en-AU\":\"https://www.shopify.com/au/blog/203365449-start-a-jewellery-making-business\",\"en-ID\":\"https://www.shopify.com/id/blog/203365449-start-a-jewellery-making-business\",\"en-NZ\":\"https://www.shopify.com/nz/blog/203365449-start-a-jewellery-making-business\",\"en-ZA\":\"https://www.shopify.com/za/blog/203365449-start-a-jewellery-making-business\",\"en-NG\":\"https://www.shopify.com/ng/blog/203365449-start-a-jewellery-making-business\",\"en-PH\":\"https://www.shopify.com/ph/blog/203365449-start-a-jewellery-making-business\",\"en-SG\":\"https://www.shopify.com/sg/blog/203365449-start-a-jewellery-making-business\",\"en-HK\":\"https://www.shopify.com/hk/blog/203365449-start-a-jewellery-making-business\",\"en-IE\":\"https://www.shopify.com/ie/blog/203365449-start-a-jewellery-making-business\",\"en-MY\":\"https://www.shopify.com/my/blog/203365449-start-a-jewellery-making-business\",\"pt\":\"https://www.shopify.com/br/blog/loja-de-bijuterias\",\"ja-JP\":\"https://www.shopify.com/jp/blog/start-a-jewellery-making-business\",\"de\":\"https://www.shopify.com/de/blog/schmuck-online\",\"es\":\"https://www.shopify.com/es/blog/como-hacer-joyas\",\"fr\":\"https://www.shopify.com/fr/blog/comment-fabriquer-des-bijoux-et-les-vendre-en-ligne-le-guide-ultime-2\",\"it\":\"https://www.shopify.com/it/blog/guida-gioielleria-online\",\"nl\":\"https://www.shopify.com/nl/blog/sieraden-webshop-beginnen\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"How To Source Products To Sell Online\",\"url\":\"blog/product-sourcing-apps\"},{\"title\":\"How to Start a Dropshipping Business- A Complete Playbook for 2024\",\"url\":\"blog/how-to-start-dropshipping\"},{\"title\":\"How to Sell Food Online (Step-by-Step Business Guide)\",\"url\":\"blog/213396233-how-to-start-a-food-business\"},{\"title\":\"The 13 Best Dropshipping Suppliers in 2024\",\"url\":\"blog/dropshipping-suppliers\"},{\"title\":\"How to Sell Art Online- The Ultimate Guide\",\"url\":\"blog/211990409-how-to-sell-art-online\"},{\"title\":\"The Ultimate Guide To Dropshipping (2024)\",\"url\":\"blog/dropshipping-guide\"},{\"title\":\"How to Start a Candle Business (with Examples)\",\"url\":\"blog/candle-business\"},{\"title\":\"AliExpress Dropshipping- How to Dropship From AliExpress\",\"url\":\"blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress\"},{\"title\":\"Making Spirits Bright- Inside the Workshops of 7 Christmas Store Owners\",\"url\":\"blog/holiday-stores\"},{\"title\":\"12 Woodworking Projects and How to Sell Them Online\",\"url\":\"blog/sell-woodworking-projects\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/Shopify_Jewelry_Final2_1021576c-da15-4641-bcfe-21d0eac5229b.jpg?v=1729622947","imageAltText":"Illustration of a woman counting coins into a jar. The coin shapes are echoed in the beads in her necklace","modifiedAt":"Aug 29, 2024","modifiedAtRaw":"2024-08-29T02:00:00Z"},{"__typename":"Article","id":"gid://shopify/Article/556320194594","handle":"sell-sex-toys","title":"How To Sell Sex Toys Online: The Complete Guide (2024)","publishedAt":"2024-08-26T20:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/SHOPIFY-TOYS-FINAL_d1c27a89-478a-4344-84f9-2695439e8564.jpg?v=1730131883","altText":"Illustration of the front window of a store. A sign posted reads \"Yes yes yes yes yes yes yes yes yes yes we're open\"","width":3696,"height":1940},"tags":["Find an Idea","Guides"],"contentHtml":"","excerpt":"Explore the ins and outs of the sex toy industry, with guidance on how to sell sex toys online from experts who run successful adult stores.","excerptHtml":"\u003cimg style=\"float: none;\" alt=\"Illustration of the front window of a store. A sign posted reads \u0026quot;Yes yes yes yes yes yes yes yes yes yes we're open\u0026quot;\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/SHOPIFY-TOYS-FINAL.jpg?v=1635278307\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eExplore the ins and outs of the sex toy industry, with guidance on how to sell sex toys online from experts who run successful adult stores. \u003c/span\u003e","seo":{"__typename":"SEO","title":"How To Sell Sex Toys Online: The Complete Guide (2024)","description":"Explore the ins and outs of the sex toy industry, with guidance on how to sell sex toys online from experts who run successful adult stores."},"authorV2":{"__typename":"ArticleAuthor","name":"Dayna Winter","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/sell-sex-toys\",\"en-GB\":\"https://www.shopify.com/uk/blog/sell-sex-toys\",\"en-AU\":\"https://www.shopify.com/au/blog/sell-sex-toys\",\"en-ID\":\"https://www.shopify.com/id/blog/sell-sex-toys\",\"en-NZ\":\"https://www.shopify.com/nz/blog/sell-sex-toys\",\"en-ZA\":\"https://www.shopify.com/za/blog/sell-sex-toys\",\"en-NG\":\"https://www.shopify.com/ng/blog/sell-sex-toys\",\"en-PH\":\"https://www.shopify.com/ph/blog/sell-sex-toys\",\"en-SG\":\"https://www.shopify.com/sg/blog/sell-sex-toys\",\"en-HK\":\"https://www.shopify.com/hk/blog/sell-sex-toys\",\"en-IE\":\"https://www.shopify.com/ie/blog/sell-sex-toys\",\"en-MY\":\"https://www.shopify.com/my/blog/sell-sex-toys\",\"pt\":\"https://www.shopify.com/br/blog/vender-produtos-eroticos\",\"zh-Hans\":\"https://www.shopify.com/zh/blog/sell-sex-toys\",\"de\":\"https://www.shopify.com/de/blog/sexspielzeug-verkaufen\",\"es\":\"https://www.shopify.com/es/blog/vender-productos-eroticos\",\"fr\":\"https://www.shopify.com/fr/blog/vendre-des-sextoys-en-ligne\",\"it\":\"https://www.shopify.com/it/blog/aprire-sexy-shop-online\",\"nl\":\"https://www.shopify.com/nl/blog/seksspeeltjes-verkopen\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"10 Profitable Cricut Business Ideas for 2024\",\"url\":\"blog/cricut-business-ideas\"},{\"title\":\"How To Make Money With Canva\",\"url\":\"blog/how-to-make-money-with-canva\"},{\"title\":\"64 Small Business Ideas for Extra Income in 2024\",\"url\":\"blog/low-investment-business-ideas\"},{\"title\":\"How To Make Money Blogging: Your Guide For 2024\",\"url\":\"blog/make-money-blogging\"},{\"title\":\"10 Small Business Trends To Watch (New Research)\",\"url\":\"blog/small-business-trends\"},{\"title\":\"The Ultimate Guide To Selling Plants Online\",\"url\":\"blog/sell-plants-online\"},{\"title\":\"How To Start an Online Bookstore: The Ultimate Guide (2024)\",\"url\":\"blog/sell-books-online\"},{\"title\":\"How To Start a Candle Business in 2024 (Guide and Examples)\",\"url\":\"blog/candle-business\"},{\"title\":\"How To Start a Small Business at Home (40 Ideas for 2024)\",\"url\":\"blog/home-business\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/SHOPIFY-TOYS-FINAL_d1c27a89-478a-4344-84f9-2695439e8564.jpg?v=1730131883","imageAltText":"Illustration of the front window of a store. A sign posted reads \"Yes yes yes yes yes yes yes yes yes yes we're open\"","modifiedAt":"Aug 26, 2024","modifiedAtRaw":"2024-08-26T20:00:00Z"},{"__typename":"Article","id":"gid://shopify/Article/28621537314","handle":"business-plan","title":"Business Plan: What It Is and How to Write One in 9 Steps","publishedAt":"2024-08-25T07:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/how-to-write-a-business-plan_11a161f1-1443-428f-b3e1-429f48a35e50.jpg?v=1730131881","altText":"Illustration of two people looking at a business plan","width":1024,"height":537},"tags":["Guides","Starting Up"],"contentHtml":"","excerpt":"Business plans aren’t just for entrepreneurs who need to secure funding—they can help you plan and evaluate new ideas or growth plans, too. Find out how to write a business plan and get the most out of the process in this comprehensive guide.","excerptHtml":"\u003cp\u003e\u003cspan\u003eBusiness plans aren’t just for entrepreneurs who need to secure funding—they can help you plan and evaluate new ideas or growth plans, too. Find out how to write a business plan and get the most out of the process in this comprehensive guide.\u003c/span\u003e\u003c/p\u003e","seo":{"__typename":"SEO","title":"Business Plan: What It Is and How to Write One in 9 Steps","description":"Need a business plan? Our step-by-step guide has everything you need to know about how to write a business plan to achieve your goals in 2024."},"authorV2":{"__typename":"ArticleAuthor","name":"Desirae Odjick","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/business-plan\",\"en-GB\":\"https://www.shopify.com/uk/blog/business-plan\",\"en-AU\":\"https://www.shopify.com/au/blog/business-plan\",\"en-ID\":\"https://www.shopify.com/id/blog/business-plan\",\"en-NZ\":\"https://www.shopify.com/nz/blog/business-plan\",\"en-ZA\":\"https://www.shopify.com/za/blog/business-plan\",\"en-NG\":\"https://www.shopify.com/ng/blog/business-plan\",\"en-PH\":\"https://www.shopify.com/ph/blog/business-plan\",\"en-SG\":\"https://www.shopify.com/sg/blog/business-plan\",\"en-HK\":\"https://www.shopify.com/hk/blog/business-plan\",\"en-IE\":\"https://www.shopify.com/ie/blog/business-plan\",\"en-MY\":\"https://www.shopify.com/my/blog/business-plan\",\"pt\":\"https://www.shopify.com/br/blog/como-fazer-um-plano-de-negocios\",\"zh-Hans\":\"https://www.shopify.com/zh/blog/business-proposal\",\"ja-JP\":\"https://www.shopify.com/jp/blog/business-plan\",\"de\":\"https://www.shopify.com/de/blog/businessplan\",\"es\":\"https://www.shopify.com/es/blog/113383237-guia-para-crear-un-plan-de-negocio-todos-los-capitulos\",\"fr\":\"https://www.shopify.com/fr/blog/comment-rediger-un-business-plan-efficace\",\"it\":\"https://www.shopify.com/it/blog/come-scrivere-un-business-plan\",\"nl\":\"https://www.shopify.com/nl/blog/handleiding-ondernemingsplan-schrijven\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"How to Start a Dropshipping Business- A Complete Playbook for 2024\",\"url\":\"blog/how-to-start-dropshipping\"},{\"title\":\"The Ultimate Guide To Dropshipping (2024)\",\"url\":\"blog/dropshipping-guide\"},{\"title\":\"AliExpress Dropshipping- How to Dropship From AliExpress\",\"url\":\"blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress\"},{\"title\":\"How to Start a Clothing Line in 12 Steps (2024)\",\"url\":\"blog/206934729-how-to-start-a-clothing-line\"},{\"title\":\"How To Source Products To Sell Online\",\"url\":\"blog/product-sourcing-apps\"},{\"title\":\"How To Do Crowdfunding: With Expert Tips and Examples From Successful Campaigns\",\"url\":\"blog/crowdfunding\"},{\"title\":\"How to Start a Candle Business (with Examples)\",\"url\":\"blog/candle-business\"},{\"title\":\"What Is Affiliate Marketing and How to Get Started\",\"url\":\"blog/affiliate-marketing\"},{\"title\":\"Pinterest Marketing 101- How to Promote Your Business on Pinterest\",\"url\":\"blog/pinterest-marketing\"},{\"title\":\"Getting Started on IG- A Beginner’s Guide to Instagram Marketing\",\"url\":\"blog/instagram-marketing\"}]","key":"interlinkings_json"},{"__typename":"Metafield","value":"Michael Keenan","key":"second_author"},{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/how-to-write-a-business-plan_11a161f1-1443-428f-b3e1-429f48a35e50.jpg?v=1730131881","imageAltText":"Illustration of two people looking at a business plan","modifiedAt":"Aug 25, 2024","modifiedAtRaw":"2024-08-25T07:00:00Z"},{"__typename":"Article","id":"gid://shopify/Article/558915846178","handle":"what-is-a-stock-keeping-unit","title":"What Is a Stock Keeping Unit (SKU)? Definition and Guide","publishedAt":"2024-08-23T07:30:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/What_is_a_Stock_Keeping_Unit_SKU_a7236744-70fb-45dd-b70d-65b149644d03.jpg?v=1729527118","altText":"what is a stock keeping unit","width":1848,"height":970},"tags":["Backoffice","Guides"],"contentHtml":"","excerpt":"Learn how stock keeping units are used, the difference between SKUs and UPC barcodes, and how to create SKUs for your own products.","excerptHtml":"\u003cimg alt=\"what is a stock keeping unit\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/What_is_a_Stock_Keeping_Unit_SKU.jpg?v=1671546065\"\u003e\n\u003cp\u003eLearn how stock keeping units are used, the difference between SKUs and UPC barcodes, and how to create SKUs for your own products. \u003c/p\u003e","seo":{"__typename":"SEO","title":"What Is a Stock Keeping Unit (SKU)? Definition and Guide","description":"Learn how stock keeping units are used, the difference between SKUs and UPC barcodes, and how to create SKUs for your own products."},"authorV2":{"__typename":"ArticleAuthor","name":"Shopify Staff","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/what-is-a-stock-keeping-unit\",\"en-GB\":\"https://www.shopify.com/uk/blog/what-is-a-stock-keeping-unit\",\"en-AU\":\"https://www.shopify.com/au/blog/what-is-a-stock-keeping-unit\",\"en-ID\":\"https://www.shopify.com/id/blog/what-is-a-stock-keeping-unit\",\"en-NZ\":\"https://www.shopify.com/nz/blog/what-is-a-stock-keeping-unit\",\"en-ZA\":\"https://www.shopify.com/za/blog/what-is-a-stock-keeping-unit\",\"en-NG\":\"https://www.shopify.com/ng/blog/what-is-a-stock-keeping-unit\",\"en-PH\":\"https://www.shopify.com/ph/blog/what-is-a-stock-keeping-unit\",\"en-SG\":\"https://www.shopify.com/sg/blog/what-is-a-stock-keeping-unit\",\"en-HK\":\"https://www.shopify.com/hk/blog/what-is-a-stock-keeping-unit\",\"en-IE\":\"https://www.shopify.com/ie/blog/what-is-a-stock-keeping-unit\",\"en-MY\":\"https://www.shopify.com/my/blog/what-is-a-stock-keeping-unit\",\"ja-JP\":\"https://www.shopify.com/jp/blog/sku\",\"de\":\"https://www.shopify.com/de/blog/sku-nummer\",\"fr\":\"https://www.shopify.com/fr/blog/sku\",\"it\":\"https://www.shopify.com/it/blog/codice-sku-cos-e-vantaggi\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"Introducing Shopify Tax: Taking the Stress Out of Sales Tax\",\"url\":\"blog/shopifytax\"},{\"title\":\"8 Ways Shopify Capital Can Help Grow Your Small Business\",\"url\":\"blog/how-to-use-shopify-capital\"},{\"title\":\"How Does Invoice Factoring Work? A Guide to B2B Businesses\",\"url\":\"blog/invoice-factoring\"},{\"title\":\"Guide: How To File Small Business Taxes\",\"url\":\"blog/small-business-taxes\"},{\"title\":\"How CRM Integration Works and How It Benefits Business\",\"url\":\"blog/crm-integration\"},{\"title\":\"What Is a Patent? Definition and Guide\",\"url\":\"blog/what-is-a-patent\"},{\"title\":\"How To Use the Indirect Method for Cash Flow Statements\",\"url\":\"blog/cash-flow-statement-indirect-method\"},{\"title\":\"What Is a Tax Identification Number (TIN)? Definition and Guide\",\"url\":\"blog/what-is-a-tax-identification-number\"},{\"title\":\"What Is an Accounting Cycle? Definition and Guide\",\"url\":\"blog/what-is-accounting-cycle\"},{\"title\":\"What Are W9 Forms? Guide to W9s for Business Owners\",\"url\":\"blog/w9-form\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/What_is_a_Stock_Keeping_Unit_SKU_a7236744-70fb-45dd-b70d-65b149644d03.jpg?v=1729527118","imageAltText":"what is a stock keeping unit","modifiedAt":"Aug 23, 2024","modifiedAtRaw":"2024-08-23T07:30:00Z"},{"__typename":"Article","id":"gid://shopify/Article/12206313","handle":"12206313-the-ultimate-diy-guide-to-beautiful-product-photography","title":"Product Photography: Craft a Perfect Setup in 2024","publishedAt":"2024-08-23T07:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/diy-product-photography.jpg?v=1729894804","altText":"table set up with plants, scissors, and computer screen: product photography","width":1848,"height":970},"tags":["Brand","Guides"],"contentHtml":"","excerpt":"How can you capture product photos that entice customers to purchase? Jeff Delacruz, Co-founder of Product on White Photography, guides you on how to take professional photos for your business.","excerptHtml":"\u003cp\u003e\u003cimg alt=\"table set up with plants, scissors, and computer screen: product photography\" src=\"//cdn.shopify.com/s/files/1/0070/7032/files/diy-product-photography.jpg?v=1599161908\"\u003e\u003c/p\u003e\n\u003cp\u003eHow can you capture product photos that entice customers to purchase? Jeff Delacruz, Co-founder of Product on White Photography, guides you on how to take professional photos for your business.\u003c/p\u003e","seo":{"__typename":"SEO","title":"Product Photography: Craft a Perfect Setup in 2024","description":"Get the step-by-step guide to DIY product photography for your ecommerce store—learn how to shoot product photos on a small budget with the right tools."},"authorV2":{"__typename":"ArticleAuthor","name":"Jeff Delacruz","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/12206313-the-ultimate-diy-guide-to-beautiful-product-photography\",\"en-GB\":\"https://www.shopify.com/uk/blog/12206313-the-ultimate-diy-guide-to-beautiful-product-photography\",\"en-AU\":\"https://www.shopify.com/au/blog/12206313-the-ultimate-diy-guide-to-beautiful-product-photography\",\"en-ID\":\"https://www.shopify.com/id/blog/12206313-the-ultimate-diy-guide-to-beautiful-product-photography\",\"en-NZ\":\"https://www.shopify.com/nz/blog/12206313-the-ultimate-diy-guide-to-beautiful-product-photography\",\"en-ZA\":\"https://www.shopify.com/za/blog/12206313-the-ultimate-diy-guide-to-beautiful-product-photography\",\"en-NG\":\"https://www.shopify.com/ng/blog/12206313-the-ultimate-diy-guide-to-beautiful-product-photography\",\"en-PH\":\"https://www.shopify.com/ph/blog/12206313-the-ultimate-diy-guide-to-beautiful-product-photography\",\"en-SG\":\"https://www.shopify.com/sg/blog/12206313-the-ultimate-diy-guide-to-beautiful-product-photography\",\"en-HK\":\"https://www.shopify.com/hk/blog/12206313-the-ultimate-diy-guide-to-beautiful-product-photography\",\"en-IE\":\"https://www.shopify.com/ie/blog/12206313-the-ultimate-diy-guide-to-beautiful-product-photography\",\"en-MY\":\"https://www.shopify.com/my/blog/12206313-the-ultimate-diy-guide-to-beautiful-product-photography\",\"pt\":\"https://www.shopify.com/br/blog/tutorial-fotografia-de-produto\",\"ja-JP\":\"https://www.shopify.com/jp/blog/diy-guide-to-beautiful-product-photography\",\"de\":\"https://www.shopify.com/de/blog/produkte-fotografieren\",\"es\":\"https://www.shopify.com/es/blog/6-pasos-para-optimizar-el-flujo-de-trabajo-de-tus-fotografias-de-producto\",\"fr\":\"https://www.shopify.com/fr/blog/52224581-le-guide-complet-pour-apprendre-la-photo-de-produits\",\"nl\":\"https://www.shopify.com/nl/blog/doe-het-zelf-productfotografie\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"AliExpress Dropshipping- How to Dropship From AliExpress\",\"url\":\"blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress\"},{\"title\":\"25+ Ideas for Online Businesses To Start Now (2024)\",\"url\":\"blog/online-business-ideas\"},{\"title\":\"How to Start a Dropshipping Business- A Complete Playbook for 2024\",\"url\":\"blog/how-to-start-dropshipping\"},{\"title\":\"How To Source Products To Sell Online\",\"url\":\"blog/product-sourcing-apps\"},{\"title\":\"The 9 Best Dropshipping Websites for Your Online Store\",\"url\":\"blog/dropshipping-websites\"},{\"title\":\"The 13 Best Dropshipping Suppliers in 2024\",\"url\":\"blog/dropshipping-suppliers\"},{\"title\":\"The Ultimate Guide To Dropshipping (2024)\",\"url\":\"blog/dropshipping-guide\"},{\"title\":\"How to Sell Art Online- The Ultimate Guide\",\"url\":\"blog/211990409-how-to-sell-art-online\"},{\"title\":\"The 25 Best Website Designs—and the Creative Businesses That Power Them\",\"url\":\"blog/best-website-design\"},{\"title\":\"Food Photography 101- How to Take Perfect Pictures of Your Food\",\"url\":\"blog/food-photography-tips\"}]","key":"interlinkings_json"},{"__typename":"Metafield","value":"Michael Keenan","key":"second_author"},{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/diy-product-photography.jpg?v=1729894804","imageAltText":"table set up with plants, scissors, and computer screen: product photography","modifiedAt":"Aug 23, 2024","modifiedAtRaw":"2024-08-23T07:00:00Z"},{"__typename":"Article","id":"gid://shopify/Article/556504940578","handle":"business-proposal","title":"How To Write a Business Proposal: Simple Proposal Template","publishedAt":"2024-07-29T23:13:27Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/how_20to_20write_20a_20business_20proposal.png?v=1727451981","altText":"image of glasses and notebook on yellow background representing writing a business proposal","width":1848,"height":782},"tags":["Guides"],"contentHtml":"","excerpt":"Want to write a formal business proposal? Get a step-by-step guide, with free business proposal examples and templates.","excerptHtml":"\u003cimg alt=\"image of glasses and notebook on yellow background representing writing a business proposal\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/how_20to_20write_20a_20business_20proposal.png?v=1708266271\"\u003e\n\u003cp\u003eWant to write a formal business proposal? Get a step-by-step guide, with free business proposal examples and templates.\u003c/p\u003e","seo":{"__typename":"SEO","title":"How To Write a Business Proposal: Simple Proposal Template","description":"Want to write a formal business proposal? Get a step-by-step guide, with free business proposal examples and templates."},"authorV2":{"__typename":"ArticleAuthor","name":"Evan Ferguson","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/business-proposal\",\"en-GB\":\"https://www.shopify.com/uk/blog/business-proposal\",\"en-AU\":\"https://www.shopify.com/au/blog/business-proposal\",\"en-ID\":\"https://www.shopify.com/id/blog/business-proposal\",\"en-NZ\":\"https://www.shopify.com/nz/blog/business-proposal\",\"en-ZA\":\"https://www.shopify.com/za/blog/business-proposal\",\"en-NG\":\"https://www.shopify.com/ng/blog/business-proposal\",\"en-PH\":\"https://www.shopify.com/ph/blog/business-proposal\",\"en-SG\":\"https://www.shopify.com/sg/blog/business-proposal\",\"en-HK\":\"https://www.shopify.com/hk/blog/business-proposal\",\"en-IE\":\"https://www.shopify.com/ie/blog/business-proposal\",\"en-MY\":\"https://www.shopify.com/my/blog/business-proposal\",\"pt\":\"https://www.shopify.com/br/blog/como-fazer-proposta-exclusiva-vendas\",\"fr\":\"https://www.shopify.com/fr/blog/proposition-commerciale\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"Trimming It Down- How to Create a Lean Business Plan\",\"url\":\"blog/lean-business-plan\"},{\"title\":\"How to Write a Food Truck Business Plan\",\"url\":\"blog/food-truck-business-plan\"},{\"title\":\"A 14-Point Ecommerce Checklist to Launch Your Shopify Store\",\"url\":\"blog/shopify-store-launch-checklist\"},{\"title\":\"How to Turn a Hobby into a Business in 8 Steps\",\"url\":\"blog/hobby-to-business\"},{\"title\":\"How to Scale Sales on eBay\",\"url\":\"blog/ebay-and-shopify\"},{\"title\":\"10 Most Popular Domains\",\"url\":\"blog/popular-domains\"},{\"title\":\"How to Find Out Who Owns a Domain Name\",\"url\":\"blog/how-to-find-out-who-owns-a-domain\"},{\"title\":\"LLC vs. Corporation- How Are They Different?\",\"url\":\"blog/llc-vs-corporation\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/how_20to_20write_20a_20business_20proposal.png?v=1727451981","imageAltText":"image of glasses and notebook on yellow background representing writing a business proposal","modifiedAt":"Jul 29, 2024","modifiedAtRaw":"2024-07-29T23:13:27Z"},{"__typename":"Article","id":"gid://shopify/Article/558915092514","handle":"what-is-logistics","title":"What Is Logistics? Meaning, Benefits and Examples","publishedAt":"2024-06-20T08:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/logistics_f3cf7dd7-47c5-451d-b126-f51762750ff1.png?v=1729527117","altText":"Illustration of shipping containers to represent the topic of logistics.","width":1848,"height":782},"tags":["Backoffice","Guides"],"contentHtml":"","excerpt":"Logistics refers to the process of storing, coordinating, and moving resources to a destination as needed. Here’s what logistics means and how businesses use it.","excerptHtml":"\u003cp\u003e\u003cimg alt=\"Illustration of shipping containers to represent the topic of logistics.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/logistics.png?v=1697741714\"\u003e\u003c/p\u003e\n\u003cp\u003eLogistics refers to the process of storing, coordinating, and moving resources to a destination as needed. Here’s what logistics means and how businesses use it.\u003c/p\u003e","seo":{"__typename":"SEO","title":"What Is Logistics? Meaning, Benefits and Examples","description":"Logistics refers to the process of storing, coordinating, and moving resources to a destination as needed. Here’s what logistics means and how businesses use it."},"authorV2":{"__typename":"ArticleAuthor","name":"Elise Dopson","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/what-is-logistics\",\"en-GB\":\"https://www.shopify.com/uk/blog/what-is-logistics\",\"en-AU\":\"https://www.shopify.com/au/blog/what-is-logistics\",\"en-ID\":\"https://www.shopify.com/id/blog/what-is-logistics\",\"en-NZ\":\"https://www.shopify.com/nz/blog/what-is-logistics\",\"en-ZA\":\"https://www.shopify.com/za/blog/what-is-logistics\",\"en-NG\":\"https://www.shopify.com/ng/blog/what-is-logistics\",\"en-PH\":\"https://www.shopify.com/ph/blog/what-is-logistics\",\"en-SG\":\"https://www.shopify.com/sg/blog/what-is-logistics\",\"en-HK\":\"https://www.shopify.com/hk/blog/what-is-logistics\",\"en-IE\":\"https://www.shopify.com/ie/blog/what-is-logistics\",\"en-MY\":\"https://www.shopify.com/my/blog/what-is-logistics\",\"es\":\"https://www.shopify.com/es/blog/logistica-transporte\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"What Is Fulfillment? Definition and Guide\",\"url\":\"blog/what-is-fulfillment\"},{\"title\":\"What Is Material Requirements Planning (MRP)? Definition and Guide\",\"url\":\"blog/what-is-mrp\"},{\"title\":\"Understanding Nondeductible Expenses for Business Owners\",\"url\":\"blog/non-deductible-expenses\"},{\"title\":\"What Is Profit Margin? Definition and Guide\",\"url\":\"blog/what-is-profit-margin\"},{\"title\":\"GAAP vs. IFRS: 6 Differences Between Accounting Standards\",\"url\":\"blog/gaap-vs-ifrs\"},{\"title\":\"Accounts Receivable vs. Payable: Differences and Definition\",\"url\":\"blog/accounts-receivable-vs-payable\"},{\"title\":\"Contribution Margin vs. Gross Margin: Key Differences\",\"url\":\"blog/contribution-margin-vs-gross-margin\"},{\"title\":\"4 Examples of Leading Points Programs To Inspire Your Own\",\"url\":\"blog/points-programs\"},{\"title\":\"What Is Last In First Out (LIFO)? Definition and Guide\",\"url\":\"blog/what-is-lifo\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/logistics_f3cf7dd7-47c5-451d-b126-f51762750ff1.png?v=1729527117","imageAltText":"Illustration of shipping containers to represent the topic of logistics.","modifiedAt":"Jun 20, 2024","modifiedAtRaw":"2024-06-20T08:00:00Z"},{"__typename":"Article","id":"gid://shopify/Article/60645957","handle":"fulfillment-services","title":"Ecommerce Fulfillment Guide: How To Win at Order Fulfillment","publishedAt":"2024-06-07T06:30:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/ecommerce_20fulfillment.png?v=1729527260","altText":"A clean, orderly warehouse with bright lights is set up for efficient ecommerce fulfillment.","width":1848,"height":782},"tags":["Guides","Sell Online"],"contentHtml":"","excerpt":"From sorting to shipping, ecommerce fulfillment keeps your online store running. Here’s how to pick the perfect fulfillment solution for your business.","excerptHtml":"\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce_20fulfillment.png?v=1693431768\" alt=\"A clean, orderly warehouse with bright lights is set up for efficient ecommerce fulfillment.\"\u003e\u003c/p\u003e\n\u003cp\u003eFrom sorting to shipping, ecommerce fulfillment keeps your online store running. Here’s how to pick the perfect fulfillment solution for your business.\u003c/p\u003e","seo":{"__typename":"SEO","title":"Ecommerce Fulfillment Guide: How To Win at Order Fulfillment","description":"From sorting to shipping, ecommerce fulfillment keeps your online store running. Here’s how to pick the perfect fulfillment solution for your business."},"authorV2":{"__typename":"ArticleAuthor","name":"Calli Grace","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/fulfillment-services\",\"en-GB\":\"https://www.shopify.com/uk/blog/fulfillment-services\",\"en-AU\":\"https://www.shopify.com/au/blog/fulfillment-services\",\"en-ID\":\"https://www.shopify.com/id/blog/fulfillment-services\",\"en-NZ\":\"https://www.shopify.com/nz/blog/fulfillment-services\",\"en-ZA\":\"https://www.shopify.com/za/blog/fulfillment-services\",\"en-NG\":\"https://www.shopify.com/ng/blog/fulfillment-services\",\"en-PH\":\"https://www.shopify.com/ph/blog/fulfillment-services\",\"en-SG\":\"https://www.shopify.com/sg/blog/fulfillment-services\",\"en-HK\":\"https://www.shopify.com/hk/blog/fulfillment-services\",\"en-IE\":\"https://www.shopify.com/ie/blog/fulfillment-services\",\"en-MY\":\"https://www.shopify.com/my/blog/fulfillment-services\",\"ja-JP\":\"https://www.shopify.com/jp/blog/fulfillment-services\",\"nl\":\"https://www.shopify.com/nl/blog/alles-over-fulfilment\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"What is Shopify and How Does it Work?\",\"url\":\"blog/what-is-shopify\"},{\"title\":\"The 13 Best Dropshipping Suppliers in 2024\",\"url\":\"blog/dropshipping-suppliers\"},{\"title\":\"How To Source Products To Sell Online\",\"url\":\"blog/product-sourcing-apps\"},{\"title\":\"How to Build a Business Website for Beginners\",\"url\":\"blog/build-a-website\"},{\"title\":\"How to Start a Dropshipping Business- A Complete Playbook for 2024\",\"url\":\"blog/how-to-start-dropshipping\"},{\"title\":\"How To Find Private Label Products and Start Selling\",\"url\":\"blog/private-label\"},{\"title\":\"AliExpress Dropshipping- How to Dropship From AliExpress\",\"url\":\"blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress\"},{\"title\":\"The 9 Best Dropshipping Websites for Your Online Store\",\"url\":\"blog/dropshipping-websites\"},{\"title\":\"Ecommerce Laws- Legal Requirements for Ecommerce Websites\",\"url\":\"blog/ecommerce-laws\"},{\"title\":\"Funding Female Founders- Small-Business Loans for Women and Where to Apply for Them\",\"url\":\"blog/small-business-loans-women\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/ecommerce_20fulfillment.png?v=1729527260","imageAltText":"A clean, orderly warehouse with bright lights is set up for efficient ecommerce fulfillment.","modifiedAt":"Jun 7, 2024","modifiedAtRaw":"2024-06-07T06:30:00Z"},{"__typename":"Article","id":"gid://shopify/Article/558914928674","handle":"what-is-manufacturing-definition","title":"Manufacturing: Definition, Examples, Types and Guide","publishedAt":"2024-06-03T14:30:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/what_20is_20manufacturing.png?v=1729281817","altText":"a box on a conveyor belt representing manufacturing","width":1848,"height":782},"tags":["Guides"],"contentHtml":"","excerpt":"What is manufacturing? Learn about the manufacturing process, including what it is, the most common methods, and how it slots into the wider supply chain.","excerptHtml":"\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/what_20is_20manufacturing.png?v=1717509611\" alt=\"a box on a conveyor belt representing manufacturing\"\u003e\n\u003cp\u003eWhat is manufacturing? Learn about the manufacturing process, including what it is, the most common methods, and how it slots into the wider supply chain. \u003c/p\u003e","seo":{"__typename":"SEO","title":"Manufacturing: Definition, Examples, Types and Guide","description":"What is manufacturing? Learn about the manufacturing process, including what it is, the most common methods, and how it slots into the wider supply chain."},"authorV2":{"__typename":"ArticleAuthor","name":"Lizzie Davey","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,null,{"__typename":"Metafield","value":"[{\"title\":\"Sales Forecast Formulas and Methods\",\"url\":\"blog/sales-forecasts\"},{\"title\":\"What Is Opportunity Cost? Definition and Guide\",\"url\":\"blog/what-is-opportunity-cost\"},{\"title\":\"What Is Direct Marketing? Definition and Guide\",\"url\":\"blog/what-is-direct-marketing\"},{\"title\":\"How To Make Candles: Our Guide to DIY Candle Making\",\"url\":\"blog/how-to-make-candles\"},{\"title\":\"What Is Product Positioning? Definition and Guide\",\"url\":\"blog/what-is-product-positioning\"},{\"title\":\"Website Builder \u0026 Website Maker by Shopify\",\"url\":\"website/builder\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/what_20is_20manufacturing.png?v=1729281817","imageAltText":"a box on a conveyor belt representing manufacturing","modifiedAt":"Jun 3, 2024","modifiedAtRaw":"2024-06-03T14:30:00Z"},{"__typename":"Article","id":"gid://shopify/Article/558914961442","handle":"what-is-a-universal-product-code","title":"What Is a Universal Product Code? How To Get a UPC Barcode","publishedAt":"2024-04-15T19:30:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/universal_20product_20code.png?v=1729278752","altText":"Illustration of a barcode to represent the topic of universal product codes.","width":1848,"height":782},"tags":["Backoffice","Guides"],"contentHtml":"","excerpt":"A UPC, or Universal Product Code, is a scannable barcode found on product packaging that contains a unique identification number. Here’s how to get a UPC code.","excerptHtml":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/universal_20product_20code.png?v=1697911576\" alt=\"Illustration of a barcode to represent the topic of universal product codes.\" data-mce-selected=\"1\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/universal_20product_20code.png?v=1697911576\"\u003e\u003c/p\u003e\n\u003cp\u003eA UPC, or Universal Product Code, is a scannable barcode found on product packaging that contains a unique identification number. Here’s how to get a UPC code.\u003c/p\u003e","seo":{"__typename":"SEO","title":"What Is a Universal Product Code? How To Get a UPC Barcode","description":"A UPC, or Universal Product Code, is a scannable barcode found on product packaging that contains a unique identification number. Here’s how to get a UPC code."},"authorV2":{"__typename":"ArticleAuthor","name":"Joe Hitchcock","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/what-is-a-universal-product-code\",\"en-GB\":\"https://www.shopify.com/uk/blog/what-is-a-universal-product-code\",\"en-AU\":\"https://www.shopify.com/au/blog/what-is-a-universal-product-code\",\"en-ID\":\"https://www.shopify.com/id/blog/what-is-a-universal-product-code\",\"en-NZ\":\"https://www.shopify.com/nz/blog/what-is-a-universal-product-code\",\"en-ZA\":\"https://www.shopify.com/za/blog/what-is-a-universal-product-code\",\"en-NG\":\"https://www.shopify.com/ng/blog/what-is-a-universal-product-code\",\"en-PH\":\"https://www.shopify.com/ph/blog/what-is-a-universal-product-code\",\"en-SG\":\"https://www.shopify.com/sg/blog/what-is-a-universal-product-code\",\"en-HK\":\"https://www.shopify.com/hk/blog/what-is-a-universal-product-code\",\"en-IE\":\"https://www.shopify.com/ie/blog/what-is-a-universal-product-code\",\"en-MY\":\"https://www.shopify.com/my/blog/what-is-a-universal-product-code\",\"de\":\"https://www.shopify.com/de/blog/ean\",\"es\":\"https://www.shopify.com/es/enciclopedia/codigo-universal-de-producto\",\"fr\":\"https://www.shopify.com/fr/blog/code-upc\",\"it\":\"https://www.shopify.com/it/blog/codice-ateco\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"What Is Marginal Cost? Definition and Calculation Guide\",\"url\":\"blog/what-is-marginal-cost\"},{\"title\":\"What Is Fixed Cost? Definition and Guide\",\"url\":\"blog/what-is-fixed-cost\"},{\"title\":\"How To Make Affiliate Links\",\"url\":\"blog/how-to-make-affiliate-links\"},{\"title\":\"How To Use the Indirect Method for Cash Flow Statements\",\"url\":\"blog/cash-flow-statement-indirect-method\"},{\"title\":\"What Is an Accounting Cycle? Definition and Guide\",\"url\":\"blog/what-is-accounting-cycle\"},{\"title\":\"Gross Margin vs. Operating Margin: Key Differences\",\"url\":\"blog/gross-margin-vs-operating-margin\"},{\"title\":\"Contribution Margin vs. Gross Margin: Key Differences\",\"url\":\"blog/contribution-margin-vs-gross-margin\"},{\"title\":\"5 Best Insurance Companies for Small Businesses\",\"url\":\"blog/best-insurance-companies-for-businesses\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/universal_20product_20code.png?v=1729278752","imageAltText":"Illustration of a barcode to represent the topic of universal product codes.","modifiedAt":"Apr 15, 2024","modifiedAtRaw":"2024-04-15T19:30:00Z"},{"__typename":"Article","id":"gid://shopify/Article/10626531384","handle":"social-media-marketing-strategy","title":"How To Create a Social Media Marketing Strategy (+ Template)","publishedAt":"2024-03-10T20:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/social_20media_20strategy.png?v=1729609958","altText":"chess pieces with various social media platform icons representing a social media marketing strategy","width":1848,"height":782},"tags":["Guides","Social Media Optimization"],"contentHtml":"","excerpt":"Social media can increase sales and boost brand awareness—if you do it right. Learn how to create a social media marketing strategy that gets results.","excerptHtml":"\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/social_20media_20strategy.png?v=1711308220\" alt=\"chess pieces with various social media platform icons representing a social media marketing strategy\"\u003e\n\u003cp\u003eSocial media can increase sales and boost brand awareness—if you do it right. Learn how to create a social media marketing strategy that gets results.\u003c/p\u003e\u003cp\u003e\u003c/p\u003e","seo":{"__typename":"SEO","title":"How To Create a Social Media Marketing Strategy (+ Template) ","description":"Social media can increase sales and boost brand awareness—if you do it right. Learn how to create a social media marketing strategy that gets results."},"authorV2":{"__typename":"ArticleAuthor","name":"Lizzie Davey","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,{"__typename":"Metafield","value":"Christine Cassis","key":"reviewed_by"},{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/social-media-marketing-strategy\",\"en-GB\":\"https://www.shopify.com/uk/blog/social-media-marketing-strategy\",\"en-AU\":\"https://www.shopify.com/au/blog/social-media-marketing-strategy\",\"en-ID\":\"https://www.shopify.com/id/blog/social-media-marketing-strategy\",\"en-NZ\":\"https://www.shopify.com/nz/blog/social-media-marketing-strategy\",\"en-ZA\":\"https://www.shopify.com/za/blog/social-media-marketing-strategy\",\"en-NG\":\"https://www.shopify.com/ng/blog/social-media-marketing-strategy\",\"en-PH\":\"https://www.shopify.com/ph/blog/social-media-marketing-strategy\",\"en-SG\":\"https://www.shopify.com/sg/blog/social-media-marketing-strategy\",\"en-HK\":\"https://www.shopify.com/hk/blog/social-media-marketing-strategy\",\"en-IE\":\"https://www.shopify.com/ie/blog/social-media-marketing-strategy\",\"en-MY\":\"https://www.shopify.com/my/blog/social-media-marketing-strategy\",\"pt\":\"https://www.shopify.com/br/blog/estrategia-de-marketing-nas-redes-sociais\",\"zh-Hans\":\"https://www.shopify.com/zh/blog/social-media-marketing-strategy\",\"ja-JP\":\"https://www.shopify.com/jp/blog/social-media-marketing-strategy\",\"de\":\"https://www.shopify.com/de/blog/social-media-marketing\",\"es\":\"https://www.shopify.com/es/blog/117328197-como-crear-una-estrategia-de-social-media-para-tu-tienda-online\",\"it\":\"https://www.shopify.com/it/blog/strategie-di-social-media-marketing\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"How To Source Products To Sell Online\",\"url\":\"blog/product-sourcing-apps\"},{\"title\":\"25+ Ideas for Online Businesses To Start Now (2024)\",\"url\":\"blog/online-business-ideas\"},{\"title\":\"The Ultimate Guide To Dropshipping (2024)\",\"url\":\"blog/dropshipping-guide\"},{\"title\":\"How to Start a Dropshipping Business- A Complete Playbook for 2024\",\"url\":\"blog/how-to-start-dropshipping\"},{\"title\":\"20+ Online Selling Sites and Marketplaces To Sell\",\"url\":\"blog/online-selling-sites\"},{\"title\":\"How to Build a Business Website for Beginners\",\"url\":\"blog/build-a-website\"},{\"title\":\"How To Make Your First Ecommerce Sale—Fast (Tutorial 2024)\",\"url\":\"blog/make-your-first-sale\"},{\"title\":\"A 14-Point Ecommerce Checklist to Launch Your Shopify Store\",\"url\":\"blog/shopify-store-launch-checklist\"},{\"title\":\"How to Sell on Amazon- A 7 Step Beginner's Guide\",\"url\":\"blog/sell-on-amazon\"},{\"title\":\"The Beginner's Guide to Selling on eBay- List, Manage, and Sell Your Products Through Shopify\",\"url\":\"blog/sell-on-ebay\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/social_20media_20strategy.png?v=1729609958","imageAltText":"chess pieces with various social media platform icons representing a social media marketing strategy","modifiedAt":"Mar 10, 2024","modifiedAtRaw":"2024-03-10T20:00:00Z"},{"__typename":"Article","id":"gid://shopify/Article/560268312610","handle":"ecommerce-seo-audit","title":"How To Run an Ecommerce SEO Audit for Your Online Store","publishedAt":"2024-02-08T17:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/ecommerce_20seo_20audit_fed85677-e888-40c5-bb46-dbd1dd34a345.png?v=1729266329","altText":"Three check marks next to a magnifying glass on a yellow background.","width":1848,"height":782},"tags":["Guides","Hero"],"contentHtml":"","excerpt":"Search engine optimization can help you improve the visibility of your website and products on search engines. Learn how to perform an SEO audit.","excerptHtml":"\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce_20seo_20audit.png?v=1708183283\" alt=\"Three check marks next to a magnifying glass on a yellow background.\"\u003e\u003c/p\u003e\u003cp\u003eSearch engine optimization can help you improve the visibility of your website and products on search engines. Learn how to perform an SEO audit.\u003c/p\u003e","seo":{"__typename":"SEO","title":null,"description":"Search engine optimization can help you improve the visibility of your website and products on search engines. Learn how to perform an SEO audit."},"authorV2":{"__typename":"ArticleAuthor","name":"Shopify Staff","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,null,null,null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/ecommerce_20seo_20audit_fed85677-e888-40c5-bb46-dbd1dd34a345.png?v=1729266329","imageAltText":"Three check marks next to a magnifying glass on a yellow background.","modifiedAt":"Feb 8, 2024","modifiedAtRaw":"2024-02-08T17:00:00Z"},{"__typename":"Article","id":"gid://shopify/Article/560268181538","handle":"ecommerce-cro-audit","title":"How To Do an Ecommerce CRO Audit in 6 Steps (2024)","publishedAt":"2024-02-08T17:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/ecommerce_20cro_20audit.png?v=1729281793","altText":"A green funnel with three arrows pointing down above it on a green background.","width":1848,"height":782},"tags":["Guides"],"contentHtml":"","excerpt":"A CRO audit allows you to see which parts of your ecommerce website effectively guide customers to make purchases—and which parts need to be improved.","excerptHtml":"\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce_20cro_20audit.png?v=1708183417\" alt=\"A green funnel with three arrows pointing down above it on a green background.\"\u003e\u003c/p\u003e\u003cp\u003eA CRO audit allows you to see which parts of your ecommerce website effectively guide customers to make purchases—and which parts need to be improved.\u003c/p\u003e","seo":{"__typename":"SEO","title":null,"description":"A CRO audit allows you to see which parts of your ecommerce website effectively guide customers to make purchases—and which parts need to be improved."},"authorV2":{"__typename":"ArticleAuthor","name":"Shopify Staff","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,null,null,null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/ecommerce_20cro_20audit.png?v=1729281793","imageAltText":"A green funnel with three arrows pointing down above it on a green background.","modifiedAt":"Feb 8, 2024","modifiedAtRaw":"2024-02-08T17:00:00Z"},{"__typename":"Article","id":"gid://shopify/Article/383680184354","handle":"sell-on-ebay","title":"How To Sell on eBay: 8 Easy Steps for Beginners (2024)","publishedAt":"2023-11-20T10:30:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/how_20to_20sell_20on_20ebay_04b6ac66-584f-4433-b04e-25c3d4f8991d.png?v=1729527252","altText":"how to sell on ebay","width":1848,"height":782},"tags":["Guides","Sell Online"],"contentHtml":"","excerpt":"Wondering how to sell on eBay in 2024? Follow our step-by-step guide, where you can also learn about how eBay can integrate with your Shopify store.","excerptHtml":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cimg alt=\"how to sell on ebay\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/how_20to_20sell_20on_20ebay.png?v=1679997376\"\u003eWondering how to sell on eBay in 2024? Follow our step-by-step guide, where you can also learn about how eBay can integrate with your Shopify store.\u003c/p\u003e","seo":{"__typename":"SEO","title":"How To Sell on eBay: 8 Easy Steps for Beginners (2024)","description":"Learn how to successfully sell on eBay with our expert tips to maximize profits and streamline your online selling experience."},"authorV2":{"__typename":"ArticleAuthor","name":"Michael Keenan","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/sell-on-ebay\",\"en-GB\":\"https://www.shopify.com/uk/blog/sell-on-ebay\",\"en-AU\":\"https://www.shopify.com/au/blog/sell-on-ebay\",\"en-ID\":\"https://www.shopify.com/id/blog/sell-on-ebay\",\"en-NZ\":\"https://www.shopify.com/nz/blog/sell-on-ebay\",\"en-ZA\":\"https://www.shopify.com/za/blog/sell-on-ebay\",\"en-NG\":\"https://www.shopify.com/ng/blog/sell-on-ebay\",\"en-PH\":\"https://www.shopify.com/ph/blog/sell-on-ebay\",\"en-SG\":\"https://www.shopify.com/sg/blog/sell-on-ebay\",\"en-HK\":\"https://www.shopify.com/hk/blog/sell-on-ebay\",\"en-IE\":\"https://www.shopify.com/ie/blog/sell-on-ebay\",\"en-MY\":\"https://www.shopify.com/my/blog/sell-on-ebay\",\"pt\":\"https://www.shopify.com/br/blog/como-vender-ebay\",\"zh-Hans\":\"https://www.shopify.com/zh/blog/sell-on-ebay\",\"de\":\"https://www.shopify.com/de/blog/ebay-verkaufen\",\"es\":\"https://www.shopify.com/es/blog/pros-y-contras-de-vender-en-amazon-y-ebay\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"How To Sell Sex Toys Online in 2024\",\"url\":\"blog/sell-sex-toys\"},{\"title\":\"20+ Online Selling Sites and Marketplaces To Sell\",\"url\":\"blog/online-selling-sites\"},{\"title\":\"How to Set Up \u0026 Open a Pop-Up Shop\",\"url\":\"blog/pop-up-shop\"},{\"title\":\"How to Sell on Amazon- A 7 Step Beginner's Guide\",\"url\":\"blog/sell-on-amazon\"},{\"title\":\"Getting Started on IG- A Beginner’s Guide to Instagram Marketing\",\"url\":\"blog/instagram-marketing\"},{\"title\":\"How To Source Products To Sell Online\",\"url\":\"blog/product-sourcing-apps\"},{\"title\":\"How to Build a Business Website for Beginners\",\"url\":\"blog/build-a-website\"},{\"title\":\"How to Start a Dropshipping Business- A Complete Playbook for 2024\",\"url\":\"blog/how-to-start-dropshipping\"},{\"title\":\"How To Do Crowdfunding: With Expert Tips and Examples From Successful Campaigns\",\"url\":\"blog/crowdfunding\"},{\"title\":\"Pinterest Marketing 101- How to Promote Your Business on Pinterest\",\"url\":\"blog/pinterest-marketing\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"Examples and Tips for Beautiful Ecommerce Website Design\",\"tags\":[\"Brand\",\"Resource\",\"Sell Online\"],\"handle\":\"best-ecommerce-sites\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builders_34936283-c28e-41b7-89a9-2d94ce67b509.jpg?v=1691009868\",\"imageAltText\":\"Illustration of a person designing a website on a computer\",\"modifiedAt\":\"2024-02-21\",\"contentHtml\":\"\"},{\"title\":\"How To Sell Art Online: The Complete Guide (2024)\",\"tags\":[\"Find an Idea\",\"Starting Up\"],\"handle\":\"211990409-how-to-sell-art-online\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Shopify_ArtWindowsmany_HEADER_3ac56e63-dbb9-45de-bd26-31ef9d233631.jpg?v=1694117497\",\"imageAltText\":\"Illustration of a woman painting on a canvas that resembles browser windows\",\"modifiedAt\":\"2024-01-04\",\"contentHtml\":\"\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/how_20to_20sell_20on_20ebay_04b6ac66-584f-4433-b04e-25c3d4f8991d.png?v=1729527252","imageAltText":"how to sell on ebay","modifiedAt":"Nov 20, 2023","modifiedAtRaw":"2023-11-20T10:30:00Z"},{"__typename":"Article","id":"gid://shopify/Article/558916894754","handle":"what-is-direct-marketing","title":"What Is Direct Marketing? Definition, Examples, and Guide","publishedAt":"2023-11-14T22:30:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/direct_20marketing_f57aacb4-f813-4297-8d3e-544ed6f830ce.png?v=1729278720","altText":"An illustration of an orange envelope representing the concept of direct marketing.","width":1848,"height":782},"tags":["Guides","Marketing"],"contentHtml":"","excerpt":"Direct marketing involves presenting information about a product or business to an individual customer without using a mass distribution channel.","excerptHtml":"\u003cimg alt=\"An illustration of an orange envelope representing the concept of direct marketing.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/direct_20marketing_dcbe99fd-f915-45d8-8f08-3e494871d506.png?v=1700086236\"\u003e\n\u003cp\u003eDirect marketing involves presenting information about a product or business to an individual customer without using a mass distribution channel.\u003c/p\u003e","seo":{"__typename":"SEO","title":"What Is Direct Marketing? Definition, Examples, and Guide","description":"Direct marketing involves presenting information about a product or business to an individual customer without using a mass distribution channel."},"authorV2":{"__typename":"ArticleAuthor","name":"Joe Hitchcock","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/what-is-direct-marketing\",\"en-GB\":\"https://www.shopify.com/uk/blog/what-is-direct-marketing\",\"en-AU\":\"https://www.shopify.com/au/blog/what-is-direct-marketing\",\"en-ID\":\"https://www.shopify.com/id/blog/what-is-direct-marketing\",\"en-NZ\":\"https://www.shopify.com/nz/blog/what-is-direct-marketing\",\"en-ZA\":\"https://www.shopify.com/za/blog/what-is-direct-marketing\",\"en-NG\":\"https://www.shopify.com/ng/blog/what-is-direct-marketing\",\"en-PH\":\"https://www.shopify.com/ph/blog/what-is-direct-marketing\",\"en-SG\":\"https://www.shopify.com/sg/blog/what-is-direct-marketing\",\"en-HK\":\"https://www.shopify.com/hk/blog/what-is-direct-marketing\",\"en-IE\":\"https://www.shopify.com/ie/blog/what-is-direct-marketing\",\"en-MY\":\"https://www.shopify.com/my/blog/what-is-direct-marketing\",\"it\":\"https://www.shopify.com/it/blog/direct-marketing\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"What Is Advertising? Definition and Guide\",\"url\":\"blog/what-is-advertising\"},{\"title\":\"What Is Warehousing? Definition and Guide\",\"url\":\"blog/what-is-warehousing\"},{\"title\":\"What Is a Barcode? Definition and Guide\",\"url\":\"blog/what-is-a-barcode\"},{\"title\":\"What Is a Partnership? Definition and Guide\",\"url\":\"blog/what-is-a-partnership\"},{\"title\":\"What Is Return on Investment (ROI)? Definition and Guide\",\"url\":\"blog/what-is-return-on-investment\"},{\"title\":\"What Is Brand Equity? Definition and Guide\",\"url\":\"blog/what-is-brand-equity\"},{\"title\":\"How To Make Candles: Our Guide to DIY Candle Making\",\"url\":\"blog/how-to-make-candles\"},{\"title\":\"What Is a Corporation? Definition and Guide\",\"url\":\"blog/what-is-a-corporation\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/direct_20marketing_f57aacb4-f813-4297-8d3e-544ed6f830ce.png?v=1729278720","imageAltText":"An illustration of an orange envelope representing the concept of direct marketing.","modifiedAt":"Nov 14, 2023","modifiedAtRaw":"2023-11-14T22:30:00Z"},{"__typename":"Article","id":"gid://shopify/Article/558916829218","handle":"what-is-prospecting","title":"Sales Prospecting: Definition and 6-Step Guide (2024)","publishedAt":"2023-11-14T22:30:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/prospecting.png?v=1729278755","altText":"Illustration of a pair of binoculars representing the concept of sales prospecting.","width":1848,"height":782},"tags":["Conversion","Guides"],"contentHtml":"","excerpt":"Prospecting is the process of identifying and contacting potential customers. Follow these six steps to find sales and client prospects for your business.","excerptHtml":"\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/prospecting.png?v=1700086596\" alt=\"Illustration of a pair of binoculars representing the concept of sales prospecting.\" data-mce-fragment=\"1\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/prospecting.png?v=1700086596\"\u003e\n\u003cp\u003eProspecting is the process of identifying and contacting potential customers. Follow these six steps to find sales and client prospects for your business.\u003c/p\u003e","seo":{"__typename":"SEO","title":"Sales Prospecting: Definition and 6-Step Guide (2024)","description":"Prospecting is the process of identifying and contacting potential customers. Follow these six steps to find sales and client prospects for your business."},"authorV2":{"__typename":"ArticleAuthor","name":"Joe Hitchcock","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/what-is-prospecting\",\"en-GB\":\"https://www.shopify.com/uk/blog/what-is-prospecting\",\"en-AU\":\"https://www.shopify.com/au/blog/what-is-prospecting\",\"en-ID\":\"https://www.shopify.com/id/blog/what-is-prospecting\",\"en-NZ\":\"https://www.shopify.com/nz/blog/what-is-prospecting\",\"en-ZA\":\"https://www.shopify.com/za/blog/what-is-prospecting\",\"en-NG\":\"https://www.shopify.com/ng/blog/what-is-prospecting\",\"en-PH\":\"https://www.shopify.com/ph/blog/what-is-prospecting\",\"en-SG\":\"https://www.shopify.com/sg/blog/what-is-prospecting\",\"en-HK\":\"https://www.shopify.com/hk/blog/what-is-prospecting\",\"en-IE\":\"https://www.shopify.com/ie/blog/what-is-prospecting\",\"en-MY\":\"https://www.shopify.com/my/blog/what-is-prospecting\",\"pt\":\"https://www.shopify.com/br/blog/ebook-gratis-prospectar-clientes-portfolio-online\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"The 7 Sales Pipeline Stages Defined\",\"url\":\"blog/sales-pipeline-stages\"},{\"title\":\"The Purpose and Benefits of a Newsletter for Small Business\",\"url\":\"blog/purpose-of-a-newsletter\"},{\"title\":\"How To Use Shopify Analytics To Plan for a Successful Black Friday and Cyber Monday\",\"url\":\"blog/plan-bfcm2022-shopify-analytics\"},{\"title\":\"Website Builder \u0026 Website Maker by Shopify\",\"url\":\"website/builder\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/prospecting.png?v=1729278755","imageAltText":"Illustration of a pair of binoculars representing the concept of sales prospecting.","modifiedAt":"Nov 14, 2023","modifiedAtRaw":"2023-11-14T22:30:00Z"},{"__typename":"Article","id":"gid://shopify/Article/558916861986","handle":"what-is-retail","title":"What Is Retail? Definition \u0026 Guide","publishedAt":"2023-11-14T22:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/what_20is_20retail_65541838-6341-4f46-bc66-c51a0bc809a1.png?v=1729281788","altText":"a question mark representing the questions what is retail","width":1848,"height":782},"tags":["Guides"],"contentHtml":"","excerpt":"The word “retail” refers to a type of business where merchants sell products or services to individual consumers for personal use. Learn more in this post.","excerptHtml":"\u003cimg alt=\"a question mark representing the questions what is retail\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/what_20is_20retail.png?v=1700084902\"\u003e\n\u003cp\u003eThe word “retail” refers to a type of business where merchants sell products or services to individual consumers for personal use. Learn more in this post.\u003c/p\u003e","seo":{"__typename":"SEO","title":"What Is Retail? Definition \u0026 Guide ","description":"The word “retail” refers to a type of business where merchants sell products or services to individual consumers for personal use. Learn more in this post."},"authorV2":{"__typename":"ArticleAuthor","name":"Joe Hitchcock","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/what-is-retail\",\"en-GB\":\"https://www.shopify.com/uk/blog/what-is-retail\",\"en-AU\":\"https://www.shopify.com/au/blog/what-is-retail\",\"en-ID\":\"https://www.shopify.com/id/blog/what-is-retail\",\"en-NZ\":\"https://www.shopify.com/nz/blog/what-is-retail\",\"en-ZA\":\"https://www.shopify.com/za/blog/what-is-retail\",\"en-NG\":\"https://www.shopify.com/ng/blog/what-is-retail\",\"en-PH\":\"https://www.shopify.com/ph/blog/what-is-retail\",\"en-SG\":\"https://www.shopify.com/sg/blog/what-is-retail\",\"en-HK\":\"https://www.shopify.com/hk/blog/what-is-retail\",\"en-IE\":\"https://www.shopify.com/ie/blog/what-is-retail\",\"en-MY\":\"https://www.shopify.com/my/blog/what-is-retail\",\"de\":\"https://www.shopify.com/de/blog/was-ist-einzelhandel\",\"es\":\"https://www.shopify.com/es/blog/que-es-retail\",\"nl\":\"https://www.shopify.com/nl/blog/retail\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"What Is Direct Marketing? Definition and Guide\",\"url\":\"blog/what-is-direct-marketing\"},{\"title\":\"How To Print Your Own Book: 3 Places To Self Publish a Book\",\"url\":\"blog/print-your-own-book\"},{\"title\":\"How To Make Candles: Our Guide to DIY Candle Making\",\"url\":\"blog/how-to-make-candles\"},{\"title\":\"What Is a Corporation? Definition and Guide\",\"url\":\"blog/what-is-a-corporation\"},{\"title\":\"Sales Forecast Formulas and Methods\",\"url\":\"blog/sales-forecasts\"},{\"title\":\"What Is Product Positioning? Definition and Guide\",\"url\":\"blog/what-is-product-positioning\"},{\"title\":\"Website Builder \u0026 Website Maker by Shopify\",\"url\":\"website/builder\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/what_20is_20retail_65541838-6341-4f46-bc66-c51a0bc809a1.png?v=1729281788","imageAltText":"a question mark representing the questions what is retail","modifiedAt":"Nov 14, 2023","modifiedAtRaw":"2023-11-14T22:00:00Z"},{"__typename":"Article","id":"gid://shopify/Article/558916501538","handle":"what-is-a-corporation","title":"Guide to Corporations: Definition and Types","publishedAt":"2023-11-01T23:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/what_20is_20a_20corporation.png?v=1727451119","altText":"A yellow C representing the word corporation","width":1848,"height":782},"tags":["Guides"],"contentHtml":"","excerpt":"A corporation is a type of business owned by shareholders and overseen by an elected board of directors. Find out the full definition of a corporation in this post.","excerptHtml":"\u003cp\u003e\u003cimg alt=\"A yellow C representing the word corporation\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/what_20is_20a_20corporation.png?v=1699050284\"\u003e\u003c/p\u003e\n\u003cp\u003eA corporation is a type of business owned by shareholders and overseen by an elected board of directors. Find out the full definition of a corporation in this post.\u003c/p\u003e","seo":{"__typename":"SEO","title":"Guide to Corporations: Definition and Types","description":"A corporation is a type of business owned by shareholders and overseen by an elected board of directors. Find out the full definition of a corporation in this post."},"authorV2":{"__typename":"ArticleAuthor","name":"Joe Hitchcock","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,null,{"__typename":"Metafield","value":"[{\"title\":\"What Is a Partnership? Definition and Guide\",\"url\":\"blog/what-is-a-partnership\"},{\"title\":\"What Is Warehousing? Definition and Guide\",\"url\":\"blog/what-is-warehousing\"},{\"title\":\"What Are Mergers and Acquisitions (M\u0026A)? Definition and Guide\",\"url\":\"blog/what-are-mergers-and-acquisitions\"},{\"title\":\"What Is a Barcode? Definition and Guide\",\"url\":\"blog/what-is-a-barcode\"},{\"title\":\"How To Print Your Own Book: 3 Places To Self Publish a Book\",\"url\":\"blog/print-your-own-book\"},{\"title\":\"What Is Manufacturing? Definition and Guide\",\"url\":\"blog/what-is-manufacturing-definition\"},{\"title\":\"What Is Opportunity Cost? Definition and Guide\",\"url\":\"blog/what-is-opportunity-cost\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/what_20is_20a_20corporation.png?v=1727451119","imageAltText":"A yellow C representing the word corporation","modifiedAt":"Nov 1, 2023","modifiedAtRaw":"2023-11-01T23:00:00Z"},{"__typename":"Article","id":"gid://shopify/Article/559778529314","handle":"wholesale-soap-supplier","title":"6 Best Soap Wholesale Suppliers (+ Tips for Choosing One)","publishedAt":"2023-10-27T22:30:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/soap_20wholesale_20suppliers_edd24f51-5957-4554-a210-ee0654bebc89.png?v=1729281802","altText":null,"width":1848,"height":782},"tags":["Guides"],"contentHtml":"","excerpt":"Learn about six soap wholesale suppliers with high quality product on Faire. Plus, get tips for choosing the best vendors for your business.","excerptHtml":"\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/soap_20wholesale_20suppliers.png?v=1698702883\"\u003e\n\u003cp\u003eLearn about six soap wholesale suppliers with high quality product on Faire. Plus, get tips for choosing the best vendors for your business.\u003c/p\u003e","seo":{"__typename":"SEO","title":"6 Best Soap Wholesale Suppliers (+ Tips for Choosing One)","description":"Learn about six soap wholesale suppliers with high quality product on Faire. Plus, get tips for choosing the best vendors for your business."},"authorV2":{"__typename":"ArticleAuthor","name":"Thomas J Law","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,null,null,null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/soap_20wholesale_20suppliers_edd24f51-5957-4554-a210-ee0654bebc89.png?v=1729281802","imageAltText":null,"modifiedAt":"Oct 27, 2023","modifiedAtRaw":"2023-10-27T22:30:00Z"},{"__typename":"Article","id":"gid://shopify/Article/558915420194","handle":"what-is-product-positioning","title":"What Is Product Positioning? Definition and Template","publishedAt":"2023-10-26T19:30:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/product_20positioning.png?v=1729527106","altText":"Illustration of a product positioning matrix on a green background.","width":1848,"height":782},"tags":["Guides","Marketing"],"contentHtml":"","excerpt":"Product positioning is a marketing strategy that influences how consumers view products. Learn how to position products and download a free template in this guide.","excerptHtml":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/product_20positioning.png?v=1698432467\" alt=\"Illustration of a product positioning matrix on a green background.\" data-mce-selected=\"1\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/product_20positioning.png?v=1698432467\"\u003e\u003c/p\u003e\n\u003cp\u003eProduct positioning is a marketing strategy that influences how consumers view products. Learn how to position products and download a free template in this guide.\u003c/p\u003e","seo":{"__typename":"SEO","title":"What Is Product Positioning? Definition and Template","description":"Product positioning is a marketing strategy that influences how consumers view products. Learn how to position products and download a free template in this guide."},"authorV2":{"__typename":"ArticleAuthor","name":"Joe Hitchcock","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/what-is-product-positioning\",\"en-GB\":\"https://www.shopify.com/uk/blog/what-is-product-positioning\",\"en-AU\":\"https://www.shopify.com/au/blog/what-is-product-positioning\",\"en-ID\":\"https://www.shopify.com/id/blog/what-is-product-positioning\",\"en-NZ\":\"https://www.shopify.com/nz/blog/what-is-product-positioning\",\"en-ZA\":\"https://www.shopify.com/za/blog/what-is-product-positioning\",\"en-NG\":\"https://www.shopify.com/ng/blog/what-is-product-positioning\",\"en-PH\":\"https://www.shopify.com/ph/blog/what-is-product-positioning\",\"en-SG\":\"https://www.shopify.com/sg/blog/what-is-product-positioning\",\"en-HK\":\"https://www.shopify.com/hk/blog/what-is-product-positioning\",\"en-IE\":\"https://www.shopify.com/ie/blog/what-is-product-positioning\",\"en-MY\":\"https://www.shopify.com/my/blog/what-is-product-positioning\",\"fr\":\"https://www.shopify.com/fr/blog/72535877-5-strategies-de-marque-pour-positionner-votre-e-commerce-au-dessus-de-la-concurrence\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"What Is Brand Equity? Definition and Guide\",\"url\":\"blog/what-is-brand-equity\"},{\"title\":\"What Is Retail? Definition and Guide\",\"url\":\"blog/what-is-retail\"},{\"title\":\"What Is Direct Marketing? Definition and Guide\",\"url\":\"blog/what-is-direct-marketing\"},{\"title\":\"How To Make Candles: Our Guide to DIY Candle Making\",\"url\":\"blog/how-to-make-candles\"},{\"title\":\"What Is a Barcode? Definition and Guide\",\"url\":\"blog/what-is-a-barcode\"},{\"title\":\"What Is Manufacturing? Definition and Guide\",\"url\":\"blog/what-is-manufacturing-definition\"},{\"title\":\"What Are Mergers and Acquisitions (M\u0026A)? Definition and Guide\",\"url\":\"blog/what-are-mergers-and-acquisitions\"},{\"title\":\"How To Print Your Own Book: 3 Places To Self Publish a Book\",\"url\":\"blog/print-your-own-book\"},{\"title\":\"Website Builder \u0026 Website Maker by Shopify\",\"url\":\"website/builder\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/product_20positioning.png?v=1729527106","imageAltText":"Illustration of a product positioning matrix on a green background.","modifiedAt":"Oct 26, 2023","modifiedAtRaw":"2023-10-26T19:30:00Z"},{"__typename":"Article","id":"gid://shopify/Article/558916108322","handle":"what-is-benchmarking","title":"What Is Benchmarking? How To Set Benchmarks","publishedAt":"2023-10-25T21:30:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/benchmarking.png?v=1729527502","altText":"a gymnast bar representing a benchmark","width":1848,"height":782},"tags":["Data \u0026 Analytics","Guides"],"contentHtml":"","excerpt":"Benchmarking is the process of measuring business performance against competitors and high-performing companies. Learn how to benchmark using Shopify Reports.","excerptHtml":"\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/benchmarking.png?v=1698354349\" alt=\"a gymnast bar representing a benchmark\"\u003e\n\u003cp\u003eBenchmarking is the process of measuring business performance against competitors and high-performing companies. Learn how to benchmark using Shopify Reports.\u003c/p\u003e","seo":{"__typename":"SEO","title":"What Is Benchmarking? How To Set Benchmarks","description":"Benchmarking is the process of measuring business performance against competitors and high-performing companies. Learn how to benchmark using Shopify Reports."},"authorV2":{"__typename":"ArticleAuthor","name":"Joe Hitchcock","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/what-is-benchmarking\",\"en-GB\":\"https://www.shopify.com/uk/blog/what-is-benchmarking\",\"en-AU\":\"https://www.shopify.com/au/blog/what-is-benchmarking\",\"en-ID\":\"https://www.shopify.com/id/blog/what-is-benchmarking\",\"en-NZ\":\"https://www.shopify.com/nz/blog/what-is-benchmarking\",\"en-ZA\":\"https://www.shopify.com/za/blog/what-is-benchmarking\",\"en-NG\":\"https://www.shopify.com/ng/blog/what-is-benchmarking\",\"en-PH\":\"https://www.shopify.com/ph/blog/what-is-benchmarking\",\"en-SG\":\"https://www.shopify.com/sg/blog/what-is-benchmarking\",\"en-HK\":\"https://www.shopify.com/hk/blog/what-is-benchmarking\",\"en-IE\":\"https://www.shopify.com/ie/blog/what-is-benchmarking\",\"en-MY\":\"https://www.shopify.com/my/blog/what-is-benchmarking\",\"es\":\"https://www.shopify.com/es/blog/guia-benchmarking\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"What Is Program Evaluation Review Technique (PERT)?\",\"url\":\"blog/what-is-program-evaluation-review-technique\"},{\"title\":\"Track and Monitor Your Holiday Performance With Powerful Tools From Shopify Analytics\",\"url\":\"blog/track-and-monitor-performance\"},{\"title\":\"Build Relationships Using Analytics\",\"url\":\"blog/build-relationships-using-analytics\"},{\"title\":\"What Is Customer Segmentation? Definition and Guide\",\"url\":\"blog/what-is-customer-segmentation\"},{\"title\":\"Website Builder \u0026 Website Maker by Shopify\",\"url\":\"website/builder\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/benchmarking.png?v=1729527502","imageAltText":"a gymnast bar representing a benchmark","modifiedAt":"Oct 25, 2023","modifiedAtRaw":"2023-10-25T21:30:00Z"},{"__typename":"Article","id":"gid://shopify/Article/558915256354","handle":"what-is-an-enterprise","title":"What Is an Enterprise? Definition and Example","publishedAt":"2023-10-25T21:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/image3_b0e3883e-d835-4a74-9104-bca10d8377b5.png?v=1729525809","altText":"A red question mark in a bubble representing questions about enterprises.","width":1848,"height":782},"tags":["Backoffice","Entrepreneurship","Guides"],"contentHtml":"","excerpt":"Enterprise companies are large businesses with complex structures and needs. Find out what an enterprise business does and how Shopify supports enterprises in this post.","excerptHtml":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/image3_b0e3883e-d835-4a74-9104-bca10d8377b5.png?v=1698353894\" alt=\"A red question mark in a bubble representing questions about enterprises.\" data-mce-selected=\"1\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/image3_b0e3883e-d835-4a74-9104-bca10d8377b5.png?v=1698353894\"\u003e\u003c/p\u003e\n\u003cp\u003eEnterprise companies are large businesses with complex structures and needs. Find out what an enterprise business does and how Shopify supports enterprises in this post.\u003c/p\u003e","seo":{"__typename":"SEO","title":"What Is an Enterprise? Definition and Example","description":"Enterprise companies are large businesses with complex structures and needs. Find out what an enterprise business does and how Shopify supports enterprises in this post."},"authorV2":{"__typename":"ArticleAuthor","name":"Joe Hitchcock","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/what-is-an-enterprise\",\"en-GB\":\"https://www.shopify.com/uk/blog/what-is-an-enterprise\",\"en-AU\":\"https://www.shopify.com/au/blog/what-is-an-enterprise\",\"en-ID\":\"https://www.shopify.com/id/blog/what-is-an-enterprise\",\"en-NZ\":\"https://www.shopify.com/nz/blog/what-is-an-enterprise\",\"en-ZA\":\"https://www.shopify.com/za/blog/what-is-an-enterprise\",\"en-NG\":\"https://www.shopify.com/ng/blog/what-is-an-enterprise\",\"en-PH\":\"https://www.shopify.com/ph/blog/what-is-an-enterprise\",\"en-SG\":\"https://www.shopify.com/sg/blog/what-is-an-enterprise\",\"en-HK\":\"https://www.shopify.com/hk/blog/what-is-an-enterprise\",\"en-IE\":\"https://www.shopify.com/ie/blog/what-is-an-enterprise\",\"en-MY\":\"https://www.shopify.com/my/blog/what-is-an-enterprise\",\"de\":\"https://www.shopify.com/de/blog/enterprise-commerce-plattformen\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"What is Ecommerce? Definition and Guide\",\"url\":\"blog/what-is-ecommerce\"},{\"title\":\"What Is Entrepreneurship? Definition and Guide for 2022\",\"url\":\"blog/what-is-entrepreneurship\"},{\"title\":\"Free Cash Flow Yield Definition and Formula\",\"url\":\"blog/free-cash-flow-yield\"},{\"title\":\"What Is Inventory? Definition and Guide\",\"url\":\"blog/what-is-inventory\"},{\"title\":\"Gross Margin vs. Net Margin: A Guide to Their Core Differences\",\"url\":\"blog/gross-margin-vs-net-margin\"},{\"title\":\"What Is Dead Stock? Definition and Guide\",\"url\":\"blog/what-is-dead-stock\"},{\"title\":\"What Is a Non-Compete Agreement? Definition and Guide\",\"url\":\"blog/what-is-non-compete-agreement\"},{\"title\":\"What Is Cash Basis Accounting? Definition and Guide\",\"url\":\"blog/what-is-cash-basis-accounting\"},{\"title\":\"What Are Overhead Costs? Definition and Guide\",\"url\":\"blog/what-are-overhead-costs\"},{\"title\":\"Hubspot vs. Salesforce: The Best CRM Software for Businesses\",\"url\":\"blog/hubspot-vs-salesforce\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/image3_b0e3883e-d835-4a74-9104-bca10d8377b5.png?v=1729525809","imageAltText":"A red question mark in a bubble representing questions about enterprises.","modifiedAt":"Oct 25, 2023","modifiedAtRaw":"2023-10-25T21:00:00Z"},{"__typename":"Article","id":"gid://shopify/Article/557454327842","handle":"ecommerce-companies","title":"10 Top Ecommerce Companies List and Guide (2024)","publishedAt":"2023-10-17T16:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/ecommerce_20companies.png?v=1727451733","altText":"ecommerce companies","width":1848,"height":782},"tags":["Guides"],"contentHtml":"","excerpt":"","excerptHtml":"\u003cp\u003e\u003cimg alt=\"ecommerce companies\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce_20companies.png?v=1697727798\"\u003e\u003c/p\u003e","seo":{"__typename":"SEO","title":"10 Top Ecommerce Companies List and Guide (2024)","description":"Learn about the top commerce companies and how to choose the best options for your business in 2024."},"authorV2":{"__typename":"ArticleAuthor","name":"V Vineet Kumar","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,null,{"__typename":"Metafield","value":"[{\"title\":\"What is Shopify and How Does it Work?\",\"url\":\"blog/what-is-shopify\"},{\"title\":\"8 Dropshipping Software for New Dropshippers\",\"url\":\"blog/dropshipping-software\"},{\"title\":\"How To Write a Return Policy (+ Free Template) (2024)\",\"url\":\"blog/return-policy\"},{\"title\":\"Top Wholesale Marketplaces to Sell Your Products (2024)\",\"url\":\"blog/wholesale-marketplace\"},{\"title\":\"How to Avoid Burnout As an Entrepreneur\",\"url\":\"blog/how-to-avoid-burnout\"},{\"title\":\"What is Ecommerce Website Development? A 2024 Guide\",\"url\":\"blog/ecommerce-website-development\"},{\"title\":\"12 Checkout Process Optimization Tips to Increase Ecommerce Revenue\",\"url\":\"blog/checkout-process-optimization\"},{\"title\":\"What Is Digital Commerce? Learn How Digital Commerce Works\",\"url\":\"blog/digital-commerce\"},{\"title\":\"What Is Ecommerce Fulfillment? Guide to Fulfillment Strategies\",\"url\":\"blog/ecommerce-fulfillment\"},{\"title\":\"What is an E-Commerce Shopping Cart and Why Does It Matter?\",\"url\":\"blog/shopping-cart\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/ecommerce_20companies.png?v=1727451733","imageAltText":"ecommerce companies","modifiedAt":"Oct 17, 2023","modifiedAtRaw":"2023-10-17T16:00:00Z"},{"__typename":"Article","id":"gid://shopify/Article/558915354658","handle":"what-is-a-partnership","title":"Exploring All Types of Business Partnerships: A Guide","publishedAt":"2023-10-10T19:30:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/what_20is_20a_20partnership_2ad5450f-cd57-4ebb-b052-e9c4f5c638a2.png?v=1729281801","altText":"Illustration of two touching bubbles representing the concept of a partnership","width":1848,"height":782},"tags":["Guides"],"contentHtml":"","excerpt":"A partnership describes two or more parties that share responsibility for a business’s profits and liabilities. Learn about the three main types of partnerships here.","excerptHtml":"\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/what_20is_20a_20partnership.png?v=1698088023\" alt=\"Illustration of two touching bubbles representing the concept of a partnership\"\u003e\u003c/p\u003e\n\u003cp\u003eA partnership describes two or more parties that share responsibility for a business’s profits and liabilities. Learn about the three main types of partnerships here.\u003c/p\u003e","seo":{"__typename":"SEO","title":"Exploring All Types of Business Partnerships: A Guide","description":"A partnership describes two or more parties that share responsibility for a business’s profits and liabilities. Learn about the three main types of partnerships here."},"authorV2":{"__typename":"ArticleAuthor","name":"Shopify Staff","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/what-is-a-partnership\",\"en-GB\":\"https://www.shopify.com/uk/blog/what-is-a-partnership\",\"en-AU\":\"https://www.shopify.com/au/blog/what-is-a-partnership\",\"en-ID\":\"https://www.shopify.com/id/blog/what-is-a-partnership\",\"en-NZ\":\"https://www.shopify.com/nz/blog/what-is-a-partnership\",\"en-ZA\":\"https://www.shopify.com/za/blog/what-is-a-partnership\",\"en-NG\":\"https://www.shopify.com/ng/blog/what-is-a-partnership\",\"en-PH\":\"https://www.shopify.com/ph/blog/what-is-a-partnership\",\"en-SG\":\"https://www.shopify.com/sg/blog/what-is-a-partnership\",\"en-HK\":\"https://www.shopify.com/hk/blog/what-is-a-partnership\",\"en-IE\":\"https://www.shopify.com/ie/blog/what-is-a-partnership\",\"en-MY\":\"https://www.shopify.com/my/blog/what-is-a-partnership\",\"pt\":\"https://www.shopify.com/br/blog/co-marketing-como-atrair-clientes-com-parcerias\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"What Is a Corporation? Definition and Guide\",\"url\":\"blog/what-is-a-corporation\"},{\"title\":\"What Is Entrepreneurship? Definition and Guide for 2022\",\"url\":\"blog/what-is-entrepreneurship\"},{\"title\":\"General Partnership vs. Limited Partnership: What’s the Difference?\",\"url\":\"blog/general-vs-limited-partnership\"},{\"title\":\"What Is a Barcode? Definition and Guide\",\"url\":\"blog/what-is-a-barcode\"},{\"title\":\"What Is Direct Marketing? Definition and Guide\",\"url\":\"blog/what-is-direct-marketing\"},{\"title\":\"Sales Forecast Formulas and Methods\",\"url\":\"blog/sales-forecasts\"},{\"title\":\"What Is Opportunity Cost? Definition and Guide\",\"url\":\"blog/what-is-opportunity-cost\"},{\"title\":\"What Is Return on Investment (ROI)? Definition and Guide\",\"url\":\"blog/what-is-return-on-investment\"},{\"title\":\"What Is Manufacturing? Definition and Guide\",\"url\":\"blog/what-is-manufacturing-definition\"},{\"title\":\"What Is Brand Equity? Definition and Guide\",\"url\":\"blog/what-is-brand-equity\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/what_20is_20a_20partnership_2ad5450f-cd57-4ebb-b052-e9c4f5c638a2.png?v=1729281801","imageAltText":"Illustration of two touching bubbles representing the concept of a partnership","modifiedAt":"Oct 10, 2023","modifiedAtRaw":"2023-10-10T19:30:00Z"},{"__typename":"Article","id":"gid://shopify/Article/559647326242","handle":"shopify-app-3d-scanner","title":"Elevate Your Product Catalog With Shopify’s New 3D Scanner on iOS","publishedAt":"2023-09-18T17:21:45Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/3d-capture-blog-header-1920x1080_fe9e5b80-2e45-4f3a-bd2c-a3670e962b82.png?v=1727450439","altText":null,"width":1920,"height":1080},"tags":["Guides"],"contentHtml":"","excerpt":"","excerptHtml":"\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/3d-capture-blog-header-1920x1080_fe9e5b80-2e45-4f3a-bd2c-a3670e962b82.png?v=1695060509\" alt=\"\" data-mce-fragment=\"1\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/3d-capture-blog-header-1920x1080_fe9e5b80-2e45-4f3a-bd2c-a3670e962b82.png?v=1695060509\"\u003e","seo":{"__typename":"SEO","title":null,"description":"You can now easily create dynamic 3D objects that make this vision a reality in about as much time as it takes to add any other media to your store. The best part is that you can create these incredibly detailed models directly in the Shopify app."},"authorV2":{"__typename":"ArticleAuthor","name":"Justin Ianni","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,null,null,null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/3d-capture-blog-header-1920x1080_fe9e5b80-2e45-4f3a-bd2c-a3670e962b82.png?v=1727450439","imageAltText":null,"modifiedAt":"Sep 18, 2023","modifiedAtRaw":"2023-09-18T17:21:45Z"},{"__typename":"Article","id":"gid://shopify/Article/559662530594","handle":"ecommerce-chatbots","title":"Ecommerce Chatbots: What They Are and Use Cases","publishedAt":"2023-08-25T13:49:04Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/ecommerce_20chatbots.png?v=1729278715","altText":"A hovering, animated purple chat bubble without text.","width":1848,"height":782},"tags":["Guides","Marketing"],"contentHtml":"","excerpt":"Learn the basics of ecommerce chatbots, their benefits, and how you can use them to improve customer satisfaction and drive sales.","excerptHtml":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce_20chatbots.png?v=1692910897\" alt=\"A hovering, animated purple chat bubble without text.\" data-mce-fragment=\"1\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce_20chatbots.png?v=1692910897\" data-mce-selected=\"1\"\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eLearn the basics of ecommerce chatbots, their benefits, and how you can use them to improve customer satisfaction and drive sales. \u003c/span\u003e\u003c/p\u003e","seo":{"__typename":"SEO","title":null,"description":"Learn the basics of ecommerce chatbots, their benefits, and how you can use them to improve customer satisfaction and drive sales."},"authorV2":{"__typename":"ArticleAuthor","name":"Vanhishikha Bhargava","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/ecommerce-chatbots\",\"en-GB\":\"https://www.shopify.com/uk/blog/ecommerce-chatbots\",\"en-AU\":\"https://www.shopify.com/au/blog/ecommerce-chatbots\",\"en-ID\":\"https://www.shopify.com/id/blog/ecommerce-chatbots\",\"en-NZ\":\"https://www.shopify.com/nz/blog/ecommerce-chatbots\",\"en-ZA\":\"https://www.shopify.com/za/blog/ecommerce-chatbots\",\"en-NG\":\"https://www.shopify.com/ng/blog/ecommerce-chatbots\",\"en-PH\":\"https://www.shopify.com/ph/blog/ecommerce-chatbots\",\"en-SG\":\"https://www.shopify.com/sg/blog/ecommerce-chatbots\",\"en-HK\":\"https://www.shopify.com/hk/blog/ecommerce-chatbots\",\"en-IE\":\"https://www.shopify.com/ie/blog/ecommerce-chatbots\",\"en-MY\":\"https://www.shopify.com/my/blog/ecommerce-chatbots\",\"es\":\"https://www.shopify.com/es/blog/el-chatbot-la-revolucion-del-marketing-digital\",\"it\":\"https://www.shopify.com/it/blog/chatbot\"}","key":"hreflang_json"},null,null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/ecommerce_20chatbots.png?v=1729278715","imageAltText":"A hovering, animated purple chat bubble without text.","modifiedAt":"Aug 25, 2023","modifiedAtRaw":"2023-08-25T13:49:04Z"},{"__typename":"Article","id":"gid://shopify/Article/558915321890","handle":"what-is-customer-segmentation","title":"What Is Customer Segmentation? Definition and Guide (2024)","publishedAt":"2023-08-22T16:30:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/customer_20segmentation_168f52c8-fd09-4f05-92d9-69fc8ce7bc1e.jpg?v=1729280627","altText":"what is customer segmentation","width":1848,"height":782},"tags":["Data \u0026 Analytics","Guides","Marketing"],"contentHtml":"","excerpt":"Customer segmentation is the process of dividing customers into groups based on common characteristics so companies can market to each group effectively and appropriately.","excerptHtml":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/customer_20segmentation.jpg?v=1687772696\" alt=\"what is customer segmentation\"\u003e\u003c/p\u003e\n\u003cp\u003eCustomer segmentation is the process of dividing customers into groups based on common characteristics so companies can market to each group effectively and appropriately.\u003c/p\u003e","seo":{"__typename":"SEO","title":"What Is Customer Segmentation? Definition and Guide (2024)","description":"Customer segmentation is the process of dividing customers into groups based on common characteristics so companies can market to each group effectively and appropriately."},"authorV2":{"__typename":"ArticleAuthor","name":"Lizzie Davey","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/what-is-customer-segmentation\",\"en-GB\":\"https://www.shopify.com/uk/blog/what-is-customer-segmentation\",\"en-AU\":\"https://www.shopify.com/au/blog/what-is-customer-segmentation\",\"en-ID\":\"https://www.shopify.com/id/blog/what-is-customer-segmentation\",\"en-NZ\":\"https://www.shopify.com/nz/blog/what-is-customer-segmentation\",\"en-ZA\":\"https://www.shopify.com/za/blog/what-is-customer-segmentation\",\"en-NG\":\"https://www.shopify.com/ng/blog/what-is-customer-segmentation\",\"en-PH\":\"https://www.shopify.com/ph/blog/what-is-customer-segmentation\",\"en-SG\":\"https://www.shopify.com/sg/blog/what-is-customer-segmentation\",\"en-HK\":\"https://www.shopify.com/hk/blog/what-is-customer-segmentation\",\"en-IE\":\"https://www.shopify.com/ie/blog/what-is-customer-segmentation\",\"en-MY\":\"https://www.shopify.com/my/blog/what-is-customer-segmentation\",\"pt\":\"https://www.shopify.com/br/blog/compra-customizada\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"What Is Benchmarking? Definition and Guide\",\"url\":\"blog/what-is-benchmarking\"},{\"title\":\"Track and Monitor Your Holiday Performance With Powerful Tools From Shopify Analytics\",\"url\":\"blog/track-and-monitor-performance\"},{\"title\":\"What Is Program Evaluation Review Technique (PERT)?\",\"url\":\"blog/what-is-program-evaluation-review-technique\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/customer_20segmentation_168f52c8-fd09-4f05-92d9-69fc8ce7bc1e.jpg?v=1729280627","imageAltText":"what is customer segmentation","modifiedAt":"Aug 22, 2023","modifiedAtRaw":"2023-08-22T16:30:00Z"},{"__typename":"Article","id":"gid://shopify/Article/30861721634","handle":"marketing-analytics","title":"Ecommerce Analytics: How To Analyze Data for Your Business (2024)","publishedAt":"2023-08-22T16:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/marketing-analytics_52ccc6ea-f5a8-4b40-be16-007210363929.jpg?v=1730388939","altText":"ecommerce analytics for beginners","width":924,"height":485},"tags":["Conversion","Guides"],"contentHtml":"","excerpt":"Do you want a higher return on investment and to understand your customers better so you can market to them? Read this beginner’s guide to ecommerce analytics.","excerptHtml":"\u003cp\u003e\u003cimg src=\"//cdn.shopify.com/s/files/1/0070/7032/files/marketing-analytics.jpg?v=1556125659\" alt=\"ecommerce analytics for beginners\"\u003e\u003c/p\u003e\n\u003cp\u003eDo you want a higher return on investment and to understand your customers better so you can market to them? Read this beginner’s guide to ecommerce analytics.\u003c/p\u003e","seo":{"__typename":"SEO","title":"Ecommerce Analytics: How To Analyze Data For Your Business (2024)","description":"Learn about ecommerce analytics and the process of collecting, analyzing, and interpreting data for more insights into your online store."},"authorV2":{"__typename":"ArticleAuthor","name":"Michael Keenan","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/marketing-analytics\",\"en-GB\":\"https://www.shopify.com/uk/blog/marketing-analytics\",\"en-AU\":\"https://www.shopify.com/au/blog/marketing-analytics\",\"en-ID\":\"https://www.shopify.com/id/blog/marketing-analytics\",\"en-NZ\":\"https://www.shopify.com/nz/blog/marketing-analytics\",\"en-ZA\":\"https://www.shopify.com/za/blog/marketing-analytics\",\"en-NG\":\"https://www.shopify.com/ng/blog/marketing-analytics\",\"en-PH\":\"https://www.shopify.com/ph/blog/marketing-analytics\",\"en-SG\":\"https://www.shopify.com/sg/blog/marketing-analytics\",\"en-HK\":\"https://www.shopify.com/hk/blog/marketing-analytics\",\"en-IE\":\"https://www.shopify.com/ie/blog/marketing-analytics\",\"en-MY\":\"https://www.shopify.com/my/blog/marketing-analytics\",\"de\":\"https://www.shopify.com/de/blog/e-commerce-analytics-was-es-ist-die-5-besten-tools\",\"es\":\"https://www.shopify.com/es/blog/guia-ecommerce-analytics-para-principiantes\",\"fr\":\"https://www.shopify.com/fr/blog/analyse-site-e-commerce\",\"it\":\"https://www.shopify.com/it/blog/ecommerce-analytics\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"Product Pages: 16 Beautiful Product Landing Page Examples (2024)\",\"url\":\"blog/product-page\"},{\"title\":\"How To Make Your First Ecommerce Sale—Fast (Tutorial 2024)\",\"url\":\"blog/make-your-first-sale\"},{\"title\":\"How to Invest in Your Business- What You Need to Know Before You Get Started\",\"url\":\"blog/investing-in-your-business\"},{\"title\":\"How to Get Your Products on Google Shopping for Free\",\"url\":\"blog/free-google-listings\"},{\"title\":\"How to Get Your Online Store to Rank on Page One (With Checklists)\",\"url\":\"blog/seo-checklist-online-store\"},{\"title\":\"Why Site Speed Is So Important- Conversions, Loyalty, and Google Search Ranking\",\"url\":\"blog/site-speed-importance\"},{\"title\":\"The 13 Best Dropshipping Suppliers in 2024\",\"url\":\"blog/dropshipping-suppliers\"},{\"title\":\"AliExpress Dropshipping- How to Dropship From AliExpress\",\"url\":\"blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress\"},{\"title\":\"How to Use Video to Increase Conversions and Sales in Your Ecommerce Business\",\"url\":\"blog/product-video\"},{\"title\":\"15 Critical Ecommerce Metrics You Must Track in 2024\",\"url\":\"blog/basic-ecommerce-metrics\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/marketing-analytics_52ccc6ea-f5a8-4b40-be16-007210363929.jpg?v=1730388939","imageAltText":"ecommerce analytics for beginners","modifiedAt":"Aug 22, 2023","modifiedAtRaw":"2023-08-22T16:00:00Z"},{"__typename":"Article","id":"gid://shopify/Article/557454229538","handle":"ecommerce-website-development","title":"What Is Ecommerce Website Development? A Complete Guide (2024)","publishedAt":"2023-07-17T23:30:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/ecommerce_20website_20development.png?v=1727451735","altText":"ecommerce website development","width":1848,"height":782},"tags":["Guides"],"contentHtml":"","excerpt":"Quality ecommerce website development is crucial to the success of your digital shop. Learn how to design and build an ecommerce site that drives sales.","excerptHtml":"\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce_20website_20development.png?v=1689720986\" alt=\"ecommerce website development\"\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eQuality ecommerce website development is crucial to the success of your digital shop. Learn how to design and build an ecommerce site that drives sales. \u003c/span\u003e\u003c/p\u003e","seo":{"__typename":"SEO","title":"What Is Ecommerce Website Development? A Complete Guide (2024)","description":"Discover how to develop an ecommerce website and launch your online store. Gain insights on designing and building a high-converting site."},"authorV2":{"__typename":"ArticleAuthor","name":"Michael Keenan","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,null,{"__typename":"Metafield","value":"[{\"title\":\"How To Start an Ecommerce Business in 2024\",\"url\":\"blog/ecommerce-business-blueprint\"},{\"title\":\"9 Etsy Alternatives To Sell Your Crafts On (2024)\",\"url\":\"blog/etsy-alternatives\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"url\":\"blog/start-online-store\"},{\"title\":\"What Is Ecommerce? A Comprehensive Guide (2024)\",\"url\":\"blog/what-is-ecommerce\"},{\"title\":\"How To Sell on eBay: 8 Easy Steps for Beginners (2024)\",\"url\":\"blog/sell-on-ebay\"},{\"title\":\"How To Make Candles in 10 Simple Steps\",\"url\":\"blog/how-to-make-candles\"},{\"title\":\"What Is Direct Marketing? Definition, Examples, and Guide\",\"url\":\"blog/what-is-direct-marketing\"},{\"title\":\"What Is a Barcode? Definition and Guide\",\"url\":\"blog/what-is-a-barcode\"},{\"title\":\"10 Top Ecommerce Companies List and Guide (2024)\",\"url\":\"blog/ecommerce-companies\"},{\"title\":\"Ecommerce Laws and Regulations to Know for Selling Online\",\"url\":\"blog/ecommerce-laws\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/ecommerce_20website_20development.png?v=1727451735","imageAltText":"ecommerce website development","modifiedAt":"Jul 17, 2023","modifiedAtRaw":"2023-07-17T23:30:00Z"},{"__typename":"Article","id":"gid://shopify/Article/558917091362","handle":"what-is-marginal-cost","title":"Marginal Cost: Definition, Formula, and Examples (2024)","publishedAt":"2023-07-14T17:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/marginal_20cost.png?v=1729278742","altText":"marginal cost","width":1848,"height":782},"tags":["Backoffice","Guides"],"contentHtml":"","excerpt":"Marginal cost refers to the increase or decrease in the cost of producing one more unit or serving one more customer. It is also known as incremental cost.","excerptHtml":"\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/marginal_20cost.png?v=1689525241\" alt=\"marginal cost\"\u003e\u003c/p\u003e\n\u003cp\u003eMarginal cost refers to the increase or decrease in the cost of producing one more unit or serving one more customer. It is also known as incremental cost.\u003c/p\u003e","seo":{"__typename":"SEO","title":"Marginal Cost: Definition, Formula, and Examples (2024)","description":"The marginal cost is the increase or decrease in the cost of producing one more unit or serving one more customer. Explore real-world examples and practical applications in this comprehensive guide on marginal cost."},"authorV2":{"__typename":"ArticleAuthor","name":"Michael Keenan","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,null,{"__typename":"Metafield","value":"[{\"title\":\"What Is Use Tax? Understanding Use Tax vs. Sales Tax\",\"url\":\"blog/what-is-use-tax\"},{\"title\":\"What Is a Private Label? How Private Labeling Works\",\"url\":\"blog/what-is-private-label\"},{\"title\":\"What Is Petty Cash? Definition and Guide\",\"url\":\"blog/what-is-petty-cash\"},{\"title\":\"Net Cash Flow Guide and Formula for Small Business Owners\",\"url\":\"blog/net-cash-flow\"},{\"title\":\"What Is Cost-Benefit Analysis? Definition and Guide\",\"url\":\"blog/what-is-cost-benefit-analysis\"},{\"title\":\"Guide to Taxes for Independent Contractors\",\"url\":\"blog/independent-contractor-taxes\"},{\"title\":\"What Is a Fiscal Year? Definition and Guide\",\"url\":\"blog/what-is-fiscal-year\"},{\"title\":\"What Is a Tax Identification Number (TIN)? Definition and Guide\",\"url\":\"blog/what-is-a-tax-identification-number\"},{\"title\":\"What Is Inventory Turnover? Definition and Guide\",\"url\":\"blog/what-is-inventory-turnover\"},{\"title\":\"Understanding Business Credit Scores and How They Work\",\"url\":\"blog/business-credit-score\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/marginal_20cost.png?v=1729278742","imageAltText":"marginal cost","modifiedAt":"Jul 14, 2023","modifiedAtRaw":"2023-07-14T17:00:00Z"},{"__typename":"Article","id":"gid://shopify/Article/558916927522","handle":"what-is-opportunity-cost","title":"Opportunity Cost: Definition and Guide - 2024","publishedAt":"2023-02-22T05:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/What_is_Opportunity_Cost.jpg?v=1727451103","altText":"what is opportunity cost","width":1848,"height":970},"tags":["Guides"],"contentHtml":"","excerpt":"In economics, opportunity cost is the value of what you have to give up in order to choose something else. In a nutshell, it’s a value of the road not taken.","excerptHtml":"\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/What_is_Opportunity_Cost.jpg?v=1671546846\" alt=\"what is opportunity cost\"\u003e\u003c/p\u003e\n\u003cp\u003eIn economics, opportunity cost is the value of what you have to give up in order to choose something else. In a nutshell, it’s a value of the road not taken.\u003c/p\u003e","seo":{"__typename":"SEO","title":"Opportunity Cost: Definition and Guide - 2024","description":"Opportunity cost is an economics term that refers to the value of what you have to give up in order to choose something else. In a nutshell, it’s a value of the road not taken."},"authorV2":{"__typename":"ArticleAuthor","name":"Shopify Staff","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,null,{"__typename":"Metafield","value":"[{\"title\":\"Sales Forecast Formulas and Methods\",\"url\":\"blog/sales-forecasts\"},{\"title\":\"What Is Retail? Definition and Guide\",\"url\":\"blog/what-is-retail\"},{\"title\":\"What Are Mergers and Acquisitions (M\u0026A)? Definition and Guide\",\"url\":\"blog/what-are-mergers-and-acquisitions\"},{\"title\":\"What Is a Barcode? Definition and Guide\",\"url\":\"blog/what-is-a-barcode\"},{\"title\":\"What Is Brand Equity? Definition and Guide\",\"url\":\"blog/what-is-brand-equity\"},{\"title\":\"Website Builder \u0026 Website Maker by Shopify\",\"url\":\"website/builder\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/What_is_Opportunity_Cost.jpg?v=1727451103","imageAltText":"what is opportunity cost","modifiedAt":"Feb 22, 2023","modifiedAtRaw":"2023-02-22T05:00:00Z"},{"__typename":"Article","id":"gid://shopify/Article/558978990114","handle":"sales-forecasts","title":"Sales Forecast Formulas and Methods","publishedAt":"2022-12-07T23:30:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/sales-forecast.jpg?v=1727451024","altText":"sales forecast on the left, images of graphs on the right","width":1848,"height":970},"tags":["Guides"],"contentHtml":"","excerpt":"Creating your sales forecast can feel like predicting the weather—futile. Learn different sales forecasting methods and formulas.","excerptHtml":"\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sales-forecast.jpg?v=1671227471\" alt=\"sales forecast on the left, images of graphs on the right\"\u003e\u003c/p\u003e\u003cp\u003eCreating your sales forecast can feel like predicting the weather—futile. Learn different sales forecasting methods and formulas.\u003c/p\u003e","seo":{"__typename":"SEO","title":null,"description":"Creating your sales forecast can feel like predicting the weather—futile. Learn different sales forecasting methods and formulas."},"authorV2":{"__typename":"ArticleAuthor","name":"Shopify Staff","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,null,{"__typename":"Metafield","value":"[{\"title\":\"Ecommerce Basics: A 101 Guide\",\"url\":\"blog/101-ecommerce-basics\"},{\"title\":\"What Is Opportunity Cost? Definition and Guide\",\"url\":\"blog/what-is-opportunity-cost\"},{\"title\":\"Demystifying Shopify Capital: 5 Alternative Funding Myths Debunked\",\"url\":\"blog/alternative-funding-myths\"},{\"title\":\"What Are Mergers and Acquisitions (M\u0026A)? Definition and Guide\",\"url\":\"blog/what-are-mergers-and-acquisitions\"},{\"title\":\"What Is Retail? Definition and Guide\",\"url\":\"blog/what-is-retail\"},{\"title\":\"What Is a Partnership? Definition and Guide\",\"url\":\"blog/what-is-a-partnership\"},{\"title\":\"How To Print Your Own Book: 3 Places To Self Publish a Book\",\"url\":\"blog/print-your-own-book\"},{\"title\":\"How To Make Candles: Our Guide to DIY Candle Making\",\"url\":\"blog/how-to-make-candles\"},{\"title\":\"What Is Direct Marketing? Definition and Guide\",\"url\":\"blog/what-is-direct-marketing\"},{\"title\":\"What Is Advertising? Definition and Guide\",\"url\":\"blog/what-is-advertising\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/sales-forecast.jpg?v=1727451024","imageAltText":"sales forecast on the left, images of graphs on the right","modifiedAt":"Dec 7, 2022","modifiedAtRaw":"2022-12-07T23:30:00Z"},{"__typename":"Article","id":"gid://shopify/Article/558917124130","handle":"what-is-brand-equity","title":"What Is Brand Equity? Definition and Guide","publishedAt":"2022-11-25T15:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/What_is_Brand_Equity_bd3b8a00-4ea0-4de2-8b76-1545561dcfba.jpg?v=1729281796","altText":"what is brand equity","width":1848,"height":970},"tags":["Guides"],"contentHtml":"","excerpt":"Brand equity is a marketing term that describes a brand’s value. That value is determined by consumer perception of and experiences with the brand. If people think highly of a brand, it has positive brand equity. When a brand consistently under-delivers and disappoints to the point where people recommend that others avoid it, it has negative brand equity.","excerptHtml":"\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/What_is_Brand_Equity.jpg?v=1671548012\" alt=\"what is brand equity\"\u003e\u003c/p\u003e\u003cp\u003eBrand equity is a marketing term that describes a brand’s value. That value is determined by consumer perception of and experiences with the brand. If people think highly of a brand, it has positive brand equity. When a brand consistently under-delivers and disappoints to the point where people recommend that others avoid it, it has negative brand equity.\u003c/p\u003e","seo":{"__typename":"SEO","title":null,"description":"Brand equity is a marketing term that describes a brand’s value. That value is determined by consumer perception of and experiences with the brand."},"authorV2":{"__typename":"ArticleAuthor","name":"Shopify Staff","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,null,{"__typename":"Metafield","value":"[{\"title\":\"What Is Manufacturing? Definition and Guide\",\"url\":\"blog/what-is-manufacturing-definition\"},{\"title\":\"What Is Opportunity Cost? Definition and Guide\",\"url\":\"blog/what-is-opportunity-cost\"},{\"title\":\"What Is Warehousing? Definition and Guide\",\"url\":\"blog/what-is-warehousing\"},{\"title\":\"What Is Advertising? Definition and Guide\",\"url\":\"blog/what-is-advertising\"},{\"title\":\"What Is Return on Investment (ROI)? Definition and Guide\",\"url\":\"blog/what-is-return-on-investment\"},{\"title\":\"What Is Product Positioning? Definition and Guide\",\"url\":\"blog/what-is-product-positioning\"},{\"title\":\"What Are Mergers and Acquisitions (M\u0026A)? Definition and Guide\",\"url\":\"blog/what-are-mergers-and-acquisitions\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/What_is_Brand_Equity_bd3b8a00-4ea0-4de2-8b76-1545561dcfba.jpg?v=1729281796","imageAltText":"what is brand equity","modifiedAt":"Nov 25, 2022","modifiedAtRaw":"2022-11-25T15:00:00Z"}],"pagination":{"hasNextPage":true,"hasPreviousPage":false,"hasThirdPage":false},"topicContent":{"title":"Guides","description":"In-depth resources to help you navigate starting and growing your business.","handle":"guides"}},"root":null},"actionData":null,"errors":null}};</script><script type="module" async="">; import * as route0 from "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/root-DQv_F4qc.js"; import * as route1 from "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/layout-Bmm5Prh7.js"; import * as route2 from "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/route-BUMupGgd.js"; window.__remixManifest = { "entry": { "module": "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/entry.client-CTuCHl1M.js", "imports": [ "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/components-60B5pb4k.js" ], "css": [] }, "routes": { "root": { "id": "root", "path": "", "hasAction": false, "hasLoader": false, "hasClientAction": false, "hasClientLoader": false, "hasErrorBoundary": true, "module": "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/root-DQv_F4qc.js", "imports": [ "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/components-60B5pb4k.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/I18N-DRtheyQB.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Wrapper-R5SMpisq.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Image-CoZWJUIT.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Section-C0CkZO0H.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/SideBySide-B2CGrCyT.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Provider-DvJRVFNr.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/HeadingGroup-BLkLHBRd.js" ], "css": [] }, "pages/shopify.com/($locale)~~layout": { "id": "pages/shopify.com/($locale)~~layout", "parentId": "root", "path": ":locale?", "hasAction": false, "hasLoader": true, "hasClientAction": false, "hasClientLoader": false, "hasErrorBoundary": false, "module": "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/layout-Bmm5Prh7.js", "imports": [ "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/components-60B5pb4k.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/I18N-DRtheyQB.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Provider-DvJRVFNr.js" ], "css": [] }, "pages/shopify.com/($locale)/blog/topics/$topic": { "id": "pages/shopify.com/($locale)/blog/topics/$topic", "parentId": "pages/shopify.com/($locale)~~layout", "path": "blog/topics/:topic", "hasAction": false, "hasLoader": true, "hasClientAction": false, "hasClientLoader": false, "hasErrorBoundary": false, "module": "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/route-BUMupGgd.js", "imports": [ "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/components-60B5pb4k.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/I18N-DRtheyQB.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Wrapper-R5SMpisq.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/PageLayout-CNon358d.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/XIcon.svg-BsjI1VIY.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/NavigationSearch-BXpU7Ohi.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/constants-Cs9nQPfb.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/ChevronRightIcon.svg-BhxB7rCb.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/blog-BeIpR_Hw.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/BlogCard-CdLlm0ke.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/BlogConversion-CVi-O1N9.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/FakeCursorPagination-Cl9sv3hh.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/constants-Cm4ZPFll.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/usePaginatedPageTitle-DhlC2ihN.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/useBlogPageTitle-PwjvKJBO.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/meta-B5XuLiPm.js" ], "css": [] }, "pages/shopify.com/($locale)/blog/topics": { "id": "pages/shopify.com/($locale)/blog/topics", "parentId": "pages/shopify.com/($locale)~~layout", "path": "blog/topics", "hasAction": false, "hasLoader": true, "hasClientAction": false, "hasClientLoader": false, "hasErrorBoundary": false, "module": "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/route-D3UmU30U.js", "imports": [ "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/components-60B5pb4k.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/I18N-DRtheyQB.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Wrapper-R5SMpisq.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/PageLayout-CNon358d.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/XIcon.svg-BsjI1VIY.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/NavigationSearch-BXpU7Ohi.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/constants-Cs9nQPfb.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/HeadingGroup-BLkLHBRd.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/index-rnC4VxOd.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Image-Dqn2JlFF.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Conversion-9bBiSrGF.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/blog-BeIpR_Hw.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/TopicCard-Cfc7PTg4.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/BlogConversion-CVi-O1N9.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/constants-Cm4ZPFll.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/useBlogPageTitle-PwjvKJBO.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/style-D3D_uGkP.js" ], "css": [] }, "pages/shopify.com/($locale)/blog": { "id": "pages/shopify.com/($locale)/blog", "parentId": "pages/shopify.com/($locale)~~layout", "path": "blog", "hasAction": true, "hasLoader": true, "hasClientAction": false, "hasClientLoader": false, "hasErrorBoundary": false, "module": "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/route-BckwffP_.js", "imports": [ "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/components-60B5pb4k.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/I18N-DRtheyQB.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Wrapper-R5SMpisq.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/PageLayout-CNon358d.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/XIcon.svg-BsjI1VIY.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/NavigationSearch-BXpU7Ohi.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/constants-Cs9nQPfb.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/BlogCard-CdLlm0ke.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/HeadingGroup-BLkLHBRd.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/index-rnC4VxOd.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Conversion-9bBiSrGF.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/ArticleCarousel-B349-7_a.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Hero-DPGyVOoy.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/LatestSection-B6PaKAwm.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/style-D3D_uGkP.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/blog-BeIpR_Hw.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/ThreePane-B_x9RJ7J.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/SimpleSectionsIndex-CRLOWoE6.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/BlogConversion-CVi-O1N9.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/useBlogPageTitle-PwjvKJBO.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/constants-Cm4ZPFll.js" ], "css": [] } }, "url": "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/manifest-2305599e.js", "version": "2305599e" }; window.__remixRouteModules = {"root":route0,"pages/shopify.com/($locale)~~layout":route1,"pages/shopify.com/($locale)/blog/topics/$topic":route2}; import("https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/entry.client-CTuCHl1M.js");</script></body></html>