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<!DOCTYPE HTML> <html xmlns="http://www.w3.org/1999/xhtml" xml:lang="en-ca"> <head><script type="text/javascript" src="/_static/js/bundle-playback.js?v=HxkREWBo" charset="utf-8"></script> <script type="text/javascript" src="/_static/js/wombat.js?v=txqj7nKC" charset="utf-8"></script> <script>window.RufflePlayer=window.RufflePlayer||{};window.RufflePlayer.config={"autoplay":"on","unmuteOverlay":"hidden"};</script> <script type="text/javascript" src="/_static/js/ruffle/ruffle.js"></script> <script type="text/javascript"> __wm.init("https://web.archive.org/web"); __wm.wombat("http://investor.rubiconproject.com/investors/investor-news/investor-news-details/2015/Rubicon-Project-Selected-By-DigitasLBi-To-Power-Guaranteed-And-Non-Guaranteed-Orders/default.aspx","20150919030808","https://web.archive.org/","web","/_static/", "1442632088"); </script> <link rel="stylesheet" type="text/css" href="/_static/css/banner-styles.css?v=S1zqJCYt" /> <link rel="stylesheet" type="text/css" href="/_static/css/iconochive.css?v=3PDvdIFv" />  <title> Rubicon Project - Rubicon Project Selected By DigitasLBi To Power Guaranteed And Non-Guaranteed Orders </title><meta content="text/html; charset=UTF-8" http-equiv="Content-type"/><meta content="RevealTrans(Duration=0,Transition=0)" http-equiv="Page-Enter"/><meta content="IE=edge,chrome=1" http-equiv="X-UA-Compatible"/><meta content="width=device-width, initial-scale=1, maximum-scale=1, user-scalable=0" name="viewport"/><meta content="kNHWo_v4iVueiX9ythMrSE8TVsrl_8llMOlWBJy28hs" name="google-site-verification"/><meta name="og:title" content="Rubicon Project Selected By DigitasLBi To Power Guaranteed And Non-Guaranteed Orders"/><meta name="og:description" content="Move Signals Industry's Continued Embrace of Rubicon Project's "Powerful and Effective Technology" Solutions to Maximize Media Efficacy Rubicon Project (NYSE: RUBI), a global technology company leading the automation of advertising, announced today that DigitasLBi , a global marketing and technology company, is expanding its adoption of Orders technology and has selected Rubicon Project's industry leading technology to automate guaranteed media buys across the agency. DigitasLBi becomes the first agency to integrate the 'full-stack' of automation technology, incorporating both Orders and Auctions solutions, and will start in North America this March before rolling out globally later this year. Rubicon Project's Guaranteed Orders is the first in the industry to provide automated guaranteed advance purchase of premium inventory in a private marketplace directly connecting buyers and sellers. Rubicon Project engineered and unveiled the product publicly during its 2015 Automation Summit"/><meta name="og:image" content="https://web.archive.org/web/20150919030808im_/http://photos.prnewswire.com/prnvar/20141117/158897LOGO"/><meta name="og:type" content="website"/><meta name="og:url" content="https://web.archive.org/web/20150919030808im_/http://investor.rubiconproject.com/investors/investor-news/investor-news-details/2015/Rubicon-Project-Selected-By-DigitasLBi-To-Power-Guaranteed-And-Non-Guaranteed-Orders/default.aspx"/><meta name="twitter:title" content="Rubicon Project Selected By DigitasLBi To Power Guaranteed And Non-Guaranteed Orders"/><meta name="twitter:description" content="Move Signals Industry's Continued Embrace of Rubicon Project's "Powerful and Effective Technology" Solutions to Maximize Media Efficacy Rubicon Project (NYSE: RUBI), a global technology company leading the automation of advertising, announced today that DigitasLBi , a global marketing and technology company, is expanding its adoption of Orders technology and has selected Rubicon Project's industry leading technology to automate guaranteed media buys across the agency. DigitasLBi becomes the first agency to integrate the 'full-stack' of automation technology, incorporating both Orders and Auctions solutions, and will start in North America this March before rolling out globally later this year. Rubicon Project's Guaranteed Orders is the first in the industry to provide automated guaranteed advance purchase of premium inventory in a private marketplace directly connecting buyers and sellers. Rubicon Project engineered and unveiled the product publicly during its 2015 Automation Summit"/><meta name="twitter:image" content="https://web.archive.org/web/20150919030808im_/http://photos.prnewswire.com/prnvar/20141117/158897LOGO"/><meta name="twitter:site" content="@RubiconProject"/><meta name="twitter:creator" content="@RubiconProject"/><link id="favicon" type="image/x-icon" rel="icon" href="/web/20150919030808im_/http://investor.rubiconproject.com/files/favicon.ico"/><link id="shortcut" type="image/x-icon" rel="shortcut icon" href="/web/20150919030808im_/http://investor.rubiconproject.com/files/favicon.ico"/><link type="text/css" rel="stylesheet" media="screen" href="/web/20150919030808cs_/http://investor.rubiconproject.com/files/js/jquery.fancybox.css"/><link type="text/css" rel="stylesheet" media="all" href="https://web.archive.org/web/20150919030808cs_/http://fonts.googleapis.com/css?family=Pontano+Sans"/><link id="htmlDefaultCss" type="text/css" rel="stylesheet" media="all" 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data-lang="en"></a>'); !function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0];if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src="https://web.archive.org/web/20150919030808/https://platform.twitter.com/widgets.js";fjs.parentNode.insertBefore(js,fjs);}}(document,"script","twitter-wjs"); }); }); </script> </div> </span></span></div> <div class="ContentWrapper"><div class="PaneBreadcrumb"></div> <div class="PaneContent"><span class="ContentPaneDiv"><span class="ContentPaneDiv1"><div id="_ctrl0_ctl57_divModuleContainer" class="ModuleContainer ModuleDetailsContainer ModulePressReleaseDetails"> <h1 id="_ctrl0_ctl57_lblTitle" class="ModuleTitle"><span id="_ctrl0_ctl57_lblModuleTitle" class="ModuleTitle">Investor News Details</span></h1> <div class="itemContentWrapper"><h1 class="ModuleTitle ModuleDetailHeadline"><span id="_ctrl0_ctl57_lblModuleDetailHeadline" class="ModuleTitleText ModuleDetailHeadlineText">Rubicon Project Selected By DigitasLBi To Power Guaranteed And Non-Guaranteed Orders</span></h1> <div class="ModuleContainerInnerTop"></div> <div class="ModuleContainerInner"> <div class="ModuleDateContainer"><span id="_ctrl0_ctl57_lblDate" class="ModuleDate">03/12/2015</span></div> <div class="ModuleLinks"> <a id="_ctrl0_ctl57_hrefDownload" class="ModuleFileLink ModuleDownloadLink DocumentFileLink" style="DISPLAY:none;"><span id="_ctrl0_ctl57_lblDownload" class="ModuleDownloadText">Download this Press Release</span><span class="ModuleFileSpacer">?</span><span class="ModuleFileText">(<span id="_ctrl0_ctl57_lblDocument" class="ModuleFileSize"></span>)</span></a> </div> <div class="ModuleBody"><h4 class="prhighlights">Move Signals Industry's Continued Embrace of Rubicon Project's "Powerful and Effective Technology" Solutions to Maximize Media Efficacy</h4> <div class="xn-content"> <p><location value="LU/us.ca.losang" idsrc="xmltag.org">LOS ANGELES</location>, <chron>March 12, 2015</chron> /PRNewswire/ --聽<a href="https://web.archive.org/web/20150919030808/http://www.rubiconproject.com/?src=intlpr" target="_blank" rel="nofollow"><org value="NYSE:RUBI" idsrc="xmltag.org">Rubicon Project</org></a> (NYSE: RUBI), a global technology company leading the automation of advertising, announced today that <a href="https://web.archive.org/web/20150919030808/http://www.digitaslbi.com/" target="_blank" rel="nofollow">DigitasLBi</a>, a global marketing and technology company, is expanding its adoption of Orders technology and has selected <org value="NYSE:RUBI" idsrc="xmltag.org">Rubicon Project's</org> industry leading technology to automate guaranteed media buys across the agency.聽 </p> <div style="TEXT-ALIGN: left; WIDTH: 100%" id="prni_dvprnejpg6d9fleft"><img id="prnejpg6d9fleft" title="The Rubicon Project" border="0" alt="The Rubicon Project" align="middle" src="https://web.archive.org/web/20150919030808im_/http://photos.prnewswire.com/prnvar/20141117/158897LOGO"/></div> <p>DigitasLBi becomes the first agency to integrate the 'full-stack' of automation technology, incorporating both Orders and Auctions solutions, and will start in <location value="LB/nam" idsrc="xmltag.org">North America</location> this March before rolling out globally later this year.聽聽</p> <p><org value="NYSE:RUBI" idsrc="xmltag.org">Rubicon Project's</org> Guaranteed Orders is the first in the industry to provide automated guaranteed advance purchase of premium inventory in a private marketplace directly connecting buyers and sellers. <org value="NYSE:RUBI" idsrc="xmltag.org">Rubicon Project</org> engineered and unveiled the product publicly during its 2015 Automation Summit in February. Guaranteed Orders brings premium buyers and sellers together to seamlessly plan, negotiate and execute high-value and high-impact sponsorships and brand advertising campaigns.聽聽</p> <p>"The need to provide value and efficiency to our clients is critical," commented Baba Shetty,聽Chief Strategy & Media Officer for <org>DigitasLBi North America</org>. "<org value="NYSE:RUBI" idsrc="xmltag.org">Rubicon Project's</org> Orders platform gives us a powerful and effective technology to discover and purchase inventory through Auction and Orders."</p> <p>"We are thrilled to be expanding our fantastic relationship with DigitasLBi as they become the first agency to utilize the full-stack of Orders and Auctions technology to maximize media efficacy on behalf of their clients," commented <person>Gregory R. Raifman</person>, President, <org value="NYSE:RUBI" idsrc="xmltag.org">Rubicon Project</org>. </p> <p><b>About <org value="NYSE:RUBI" idsrc="xmltag.org">Rubicon Project</org><br/></b><org value="NYSE:RUBI" idsrc="xmltag.org">Rubicon Project</org> (NYSE: RUBI) has engineered the Advertising Automation Cloud, one of the largest real-time cloud and Big Data computing systems. The Company's mission is to automate the buying and selling of advertising by offering innovative products to connect buyers and sellers globally.<a href="https://web.archive.org/web/20150919030808/http://www.rubiconproject.com/" target="_blank" rel="nofollow">www.RubiconProject.com</a>聽<a href="https://web.archive.org/web/20150919030808/https://twitter.com/RubiconProject" target="_blank" rel="nofollow">@RubiconProject</a>聽<br/>#Automation #Excellence聽#CultureMatters </p> <p>Media Contact<br/><person>Dallas Lawrence</person> <br/><org value="NYSE:RUBI" idsrc="xmltag.org">Rubicon Project</org> <br/><a href="https://web.archive.org/web/20150919030808/mailto:press@rubiconproject.com" target="_blank" rel="nofollow">press@rubiconproject.com</a>聽<br/>424.230.7947</p> <p>Logo聽- <a href="https://web.archive.org/web/20150919030808/http://photos.prnewswire.com/prnh/20141117/158897LOGO" target="_blank" rel="nofollow">http://photos.prnewswire.com/prnh/20141117/158897LOGO</a> </p> <p id="PURL">To view the original version on PR Newswire, visit:<a id="PRNURL" rel="nofollow" href="https://web.archive.org/web/20150919030808/http://www.prnewswire.com/news-releases/rubicon-project-selected-by-digitaslbi-to-power-guaranteed-and-non-guaranteed-orders-300049774.html">http://www.prnewswire.com/news-releases/rubicon-project-selected-by-digitaslbi-to-power-guaranteed-and-non-guaranteed-orders-300049774.html</a></p> <p>SOURCE <org value="NYSE:RUBI" idsrc="xmltag.org">Rubicon Project</org></p> </div> </div> </div> <div class="ModuleContainerInnerBottom"></div> </div> </div> </span></span></div> <div class="PaneRight"><span class="RightPaneDiv"><span class="RightPaneDiv13"><div id="_ctrl0_ctl42_divModuleContainer" class="HtmlTextContainer contactIR"> <h1 id="_ctrl0_ctl42_lblTitle"><span id="_ctrl0_ctl42_lblModuleTitle" class="ModuleTitle">Contact Investor Relations</span></h1> <div class="ContentContainer"> <span style="color: #e31937;">Erik Randerson, CFA </span> <p><span style="color: 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</div> </div> </div> <script type="text/javascript"> //<![CDATA[ var Page_ValidationSummaries = new Array(document.getElementById("_ctrl0_ctl45_validationsummary")); var Page_Validators = new Array(document.getElementById("_ctrl0_ctl45_regexEmailValidator1"), document.getElementById("_ctrl0_ctl45_reqvalEmailValidator1"), document.getElementById("_ctrl0_ctl45_reqFirstName"), document.getElementById("_ctrl0_ctl45_reqLastName"), document.getElementById("_ctrl0_ctl45_reqCompany"), document.getElementById("_ctrl0_ctl45_cusvalMailingListsValidator")); //]]> </script> <script type="text/javascript"> //<![CDATA[ var _ctrl0_ctl45_validationsummary = document.all ? document.all["_ctrl0_ctl45_validationsummary"] : document.getElementById("_ctrl0_ctl45_validationsummary"); _ctrl0_ctl45_validationsummary.displaymode = "List"; _ctrl0_ctl45_validationsummary.validationGroup = "680a2ad2-1da5-4078-a9b8-3912eb0098f6"; var _ctrl0_ctl45_regexEmailValidator1 = document.all ? document.all["_ctrl0_ctl45_regexEmailValidator1"] : document.getElementById("_ctrl0_ctl45_regexEmailValidator1"); _ctrl0_ctl45_regexEmailValidator1.controltovalidate = "_ctrl0_ctl45_txtEmail"; _ctrl0_ctl45_regexEmailValidator1.errormessage = "Email address is not valid."; _ctrl0_ctl45_regexEmailValidator1.display = "None"; _ctrl0_ctl45_regexEmailValidator1.validationGroup = "680a2ad2-1da5-4078-a9b8-3912eb0098f6"; _ctrl0_ctl45_regexEmailValidator1.evaluationfunction = "RegularExpressionValidatorEvaluateIsValid"; _ctrl0_ctl45_regexEmailValidator1.validationexpression = "^([a-zA-Z0-9_\\-\\.]+)@((\\[[0-9]{1,3}\\.[0-9]{1,3}\\.[0-9]{1,3}\\.)|(([a-zA-Z0-9\\-]+\\.)+))([a-zA-Z]{2,4}|[0-9]{1,3})(\\]?)$"; var _ctrl0_ctl45_reqvalEmailValidator1 = document.all ? document.all["_ctrl0_ctl45_reqvalEmailValidator1"] : document.getElementById("_ctrl0_ctl45_reqvalEmailValidator1"); _ctrl0_ctl45_reqvalEmailValidator1.controltovalidate = "_ctrl0_ctl45_txtEmail"; _ctrl0_ctl45_reqvalEmailValidator1.errormessage = "Email address is required."; _ctrl0_ctl45_reqvalEmailValidator1.display = "None"; _ctrl0_ctl45_reqvalEmailValidator1.validationGroup = "680a2ad2-1da5-4078-a9b8-3912eb0098f6"; _ctrl0_ctl45_reqvalEmailValidator1.evaluationfunction = "RequiredFieldValidatorEvaluateIsValid"; _ctrl0_ctl45_reqvalEmailValidator1.initialvalue = ""; var _ctrl0_ctl45_reqFirstName = document.all ? document.all["_ctrl0_ctl45_reqFirstName"] : document.getElementById("_ctrl0_ctl45_reqFirstName"); _ctrl0_ctl45_reqFirstName.controltovalidate = "_ctrl0_ctl45_txtFirstName"; _ctrl0_ctl45_reqFirstName.errormessage = "First Name is required."; _ctrl0_ctl45_reqFirstName.display = "None"; _ctrl0_ctl45_reqFirstName.enabled = "False"; _ctrl0_ctl45_reqFirstName.validationGroup = "680a2ad2-1da5-4078-a9b8-3912eb0098f6"; _ctrl0_ctl45_reqFirstName.evaluationfunction = "RequiredFieldValidatorEvaluateIsValid"; _ctrl0_ctl45_reqFirstName.initialvalue = ""; var _ctrl0_ctl45_reqLastName = document.all ? document.all["_ctrl0_ctl45_reqLastName"] : document.getElementById("_ctrl0_ctl45_reqLastName"); _ctrl0_ctl45_reqLastName.controltovalidate = "_ctrl0_ctl45_txtLastName"; _ctrl0_ctl45_reqLastName.errormessage = "Last Name is required."; _ctrl0_ctl45_reqLastName.display = "None"; _ctrl0_ctl45_reqLastName.enabled = "False"; _ctrl0_ctl45_reqLastName.validationGroup = "680a2ad2-1da5-4078-a9b8-3912eb0098f6"; _ctrl0_ctl45_reqLastName.evaluationfunction = "RequiredFieldValidatorEvaluateIsValid"; _ctrl0_ctl45_reqLastName.initialvalue = ""; var _ctrl0_ctl45_reqCompany = document.all ? document.all["_ctrl0_ctl45_reqCompany"] : document.getElementById("_ctrl0_ctl45_reqCompany"); _ctrl0_ctl45_reqCompany.controltovalidate = "_ctrl0_ctl45_txtCompany"; _ctrl0_ctl45_reqCompany.errormessage = "Company is required."; _ctrl0_ctl45_reqCompany.display = "None"; _ctrl0_ctl45_reqCompany.enabled = "False"; _ctrl0_ctl45_reqCompany.validationGroup = "680a2ad2-1da5-4078-a9b8-3912eb0098f6"; _ctrl0_ctl45_reqCompany.evaluationfunction = "RequiredFieldValidatorEvaluateIsValid"; _ctrl0_ctl45_reqCompany.initialvalue = ""; var _ctrl0_ctl45_cusvalMailingListsValidator = document.all ? document.all["_ctrl0_ctl45_cusvalMailingListsValidator"] : document.getElementById("_ctrl0_ctl45_cusvalMailingListsValidator"); _ctrl0_ctl45_cusvalMailingListsValidator.errormessage = "Mailing list selection is required."; _ctrl0_ctl45_cusvalMailingListsValidator.display = "None"; _ctrl0_ctl45_cusvalMailingListsValidator.validationGroup = "680a2ad2-1da5-4078-a9b8-3912eb0098f6"; _ctrl0_ctl45_cusvalMailingListsValidator.evaluationfunction = "CustomValidatorEvaluateIsValid"; //]]> </script> <div class="aspNetHidden"> <input type="hidden" name="__VIEWSTATEENCRYPTED" id="__VIEWSTATEENCRYPTED" value=""/> </div> <script type="text/javascript"> //<![CDATA[ var Page_ValidationActive = false; if (typeof(ValidatorOnLoad) == "function") { ValidatorOnLoad(); } function ValidatorOnSubmit() { if (Page_ValidationActive) { return ValidatorCommonOnSubmit(); } else { return true; } } //]]> </script> </form> </div> </div> </div> </body> </html>