Grocery TV: In-Store Digital Advertising

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type="video/mp4"><source> </video> </div> </div> </div> </div> </div> <div class="page-content--home"> <div class="container"> <section id="intro" data-padding="xl"> <div class="row align-items-lg-center"> <div class="col-11 col-lg-6 col-xl-5 offset-1"> <div class="sectiontitle-element"> <div class="toptitle pre-text">Our vision</div> <h2><span>The store as an</span><span>advertising medium</span></h2> <p class="p1">With 85% of sales occurring in brick-and-mortar stores and 3 in 4 Americans shopping in person at least once a week, the store is an essential part of the customer journey. We believe it belongs in every modern marketer’s media mix.</p> </div> </div> <div class="col-11 col-lg-4 col-xl-5 offset-1"> <div class="wrapimage-element"> <picture> <source type="image/webp" data-srcset="/assets/images/home/gradient-noise-home.webp?v=51f53ab31a 1x, /assets/images/home/gradient-noise-home@2x.webp?v=51f53ab31a 2x" media="(min-width: 481px)"> <source type="image/webp" data-srcset="/assets/images/home/gradient-noise-home-mobile.webp?v=51f53ab31a 1x, /assets/images/home/gradient-noise-home-mobile@2x.webp?v=51f53ab31a 2x" media="(max-width: 480px)"> <source type="image/png" data-srcset="/assets/images/home/gradient-noise-home.png?v=51f53ab31a 1x, /assets/images/home/gradient-noise-home@2x.png?v=51f53ab31a 2x" media="(min-width: 481px)"> <source type="image/png" data-srcset="/assets/images/home/gradient-noise-home-mobile.png?v=51f53ab31a 1x, /assets/images/home/gradient-noise-home-mobile@2x.png?v=51f53ab31a 2x" media="(max-width: 480px)"> <img data-src="/assets/images/home/gradient-noise-home.png?v=51f53ab31a" draggable="false" class="lazyload" alt="" role="presentation" /> </picture> </div> </div> </div> </section> <section id="images"> <div class="row fwidth"> <div class="col-12 col-lg-8"> <div class="wrapimage-element--video"> <video class="lazy" muted autoplay loop playsinline preload="auto" crossorigin="anonymous" data-poster="images/home/home-grocery-placeholder.jpg" data-poster-webp="images/home/home-grocery-placeholder.webp"> <source src="/assets/images/home/home-grocery.webm?v=51f53ab31a" type="video/webm"><source> <source data-src="/assets/images/home/home-grocery.mp4?v=51f53ab31a" type="video/mp4"><source> </video> </div> </div> <div class="col-12 col-lg-4" data-hidden="lg"> <div class="image-element"> <picture> <source type="image/webp" data-srcset="/assets/images/home/home-grocery.webp?v=51f53ab31a 1x, /assets/images/home/home-grocery.webp?v=51f53ab31a 2x"> <source type="image/png" data-srcset="/assets/images/home/home-grocery.png?v=51f53ab31a 1x, /assets/images/home/home-grocery@2x.png?v=51f53ab31a 2x"> <img data-src="/assets/images/home/home-grocery.png?v=51f53ab31a" draggable="false" class="lazyload" alt="grocery" /> </picture> </div> </div> </div> </section> <section id="locations" data-padding="xl"> <div class="row align-items-lg-center"> <div class="col-12 col-lg-5" data-hidden="lg"> <div class="object"> <div class="wrapimage-element--video"> <video class="lazy" muted autoplay loop playsinline preload="auto" crossorigin="anonymous" data-poster="/assets/images/home/network-section-loop.jpg?v=51f53ab31a" data-poster-webp="/assets/images/home/network-section-loop.webp?v=51f53ab31a"> <source data-src="/assets/images/home/network-section-loop.mp4?v=51f53ab31a" type="video/mp4"><source> </video> </div> <picture> <source type="image/webp" data-srcset="/assets/images/home/grocery-stand.webp?v=51f53ab31a 1x, /assets/images/home/grocery-stand.webp?v=51f53ab31a 2x"> <source type="image/png" data-srcset="/assets/images/home/grocery-stand.png?v=51f53ab31a 1x, /assets/images/home/grocery-stand.png?v=51f53ab31a 2x"> <img data-src="/assets/images/home/grocery-stand.png?v=51f53ab31a" draggable="false" class="lazyload" alt="" role="presentation" /> </picture> </div> </div> <div class="col-12 col-lg-7"> <div class="sectiontitle-element"> <h2><span>Target locally,</span><span>advertise nationally</span></h2> <p class="p2">Launch tailored campaigns that target your audience based on geography, demographics, or proximity to other types of retail. With national coverage, Grocery TV allows you to reach massive audiences with localized, contextual messaging.</p> <a href="/locator" class="btn--filled--lg"><span>See all locations</span></a> </div> <div class="grid d-col-6" data-padding="mdtop"> <div class="stats-element"> <h3 class="stats"><span data-store-count>0</span></h3> <p class="p1 fcolor--primary600">Stores</p> </div> <div class="stats-element"> <h3 class="stats"><span data-visits-count>0</span></h3> <p class="p1 fcolor--primary600">Monthly visits</p> </div> <div class="stats-element"> <h3 class="stats"><span data-display-count>0</span></h3> <p class="p1 fcolor--primary600">Displays</p> </div> <div class="stats-element"> <h3 class="stats"><span data-customers-count>0</span></h3> <p class="p1 fcolor--primary600">Unique customers</p> </div> </div> </div> </div> </section> <section id="products" data-padding="lgbottom"> <div class="row"> <div class="col-12 col-xl-10 offset-xl-1"> <div class="sectiontitle-element--center--fwidth"> <h2>Key touchpoints throughout the shopper journey</h2> <p class="p2">Connect with shoppers while they're in a buying mindset. From greeting them at the entrance to engaging them while they're actively shopping, brands and retailers have the opportunity to capture attention at different points in the store.</p> </div> </div> </div> <div class="row fwidth"> <div class="col-12"> <div class="object"> <div class="wrapimage-element" data-active="true"> <picture> <source type="image/webp" data-srcset="/assets/images/home/3D-default.webp?v=51f53ab31a 1x, /assets/images/home/3D-default@2x.webp?v=51f53ab31a 2x"> <source type="image/jpg" data-srcset="/assets/images/home/3D-default.jpg?v=51f53ab31a 1x, /assets/images/home/3D-default@2x.jpg?v=51f53ab31a 2x"> <img data-src="/assets/images/home/3D-default.jpg?v=51f53ab31a" draggable="false" class="lazyload" alt="" role="presentation" /> </picture> </div> <div class="wrapimage-element" data-active="false" data-id="entrance"> <picture> <source type="image/webp" data-srcset="/assets/images/home/3D-entrance.webp?v=51f53ab31a 1x, /assets/images/home/3D-entrance@2x.webp?v=51f53ab31a 2x"> <source type="image/jpg" data-srcset="/assets/images/home/3D-entrance.jpg?v=51f53ab31a 1x, /assets/images/home/3D-entrance@2x.jpg?v=51f53ab31a 2x"> <img data-src="/assets/images/home/3D-entrance.jpg?v=51f53ab31a" draggable="false" class="lazyload" alt="" role="presentation" /> </picture> </div> <div class="wrapimage-element" data-active="false" data-id="front-end"> <picture> <source type="image/webp" data-srcset="/assets/images/home/3D-front-end.webp?v=51f53ab31a 1x, /assets/images/home/3D-front-end@2x.webp?v=51f53ab31a 2x"> <source type="image/jpg" data-srcset="/assets/images/home/3D-front-end.jpg?v=51f53ab31a 1x, /assets/images/home/3D-front-end@2x.jpg?v=51f53ab31a 2x"> <img data-src="/assets/images/home/3D-front-end.jpg?v=51f53ab31a" draggable="false" class="lazyload" alt="" role="presentation" /> </picture> </div> <div class="wrapimage-element" data-active="false" data-id="service-dept"> <picture> <source type="image/webp" data-srcset="/assets/images/home/3D-service-dept.webp?v=51f53ab31a 1x, /assets/images/home/3D-service-dept@2x.webp?v=51f53ab31a 2x"> <source type="image/jpg" data-srcset="/assets/images/home/3D-service-dept.jpg?v=51f53ab31a 1x, /assets/images/home/3D-service-dept@2x.jpg?v=51f53ab31a 2x"> <img data-src="/assets/images/home/3D-service-dept.jpg?v=51f53ab31a" draggable="false" class="lazyload" alt="" role="presentation" /> </picture> </div> <div class="wrapimage-element" data-active="false" data-id="pharmacy"> <picture> <source type="image/webp" data-srcset="/assets/images/home/3D-pharmacy.webp?v=51f53ab31a 1x, /assets/images/home/3D-pharmacy@2x.webp?v=51f53ab31a 2x"> <source type="image/jpg" data-srcset="/assets/images/home/3D-pharmacy.jpg?v=51f53ab31a 1x, /assets/images/home/3D-pharmacy@2x.jpg?v=51f53ab31a 2x"> <img data-src="/assets/images/home/3D-pharmacy.jpg?v=51f53ab31a" draggable="false" class="lazyload" alt="" role="presentation" /> </picture> </div> <div class="wrapimage-element" data-active="false" data-id="center-store"> <picture> <source type="image/webp" data-srcset="/assets/images/home/3D-center-store.webp?v=51f53ab31a 1x, /assets/images/home/3D-center-store@2x.webp?v=51f53ab31a 2x"> <source type="image/jpg" data-srcset="/assets/images/home/3D-center-store.jpg?v=51f53ab31a 1x, /assets/images/home/3D-center-store@2x.jpg?v=51f53ab31a 2x"> <img data-src="/assets/images/home/3D-center-store.jpg?v=51f53ab31a" draggable="false" class="lazyload" alt="" role="presentation" /> </picture> </div> </div> </div> </div> <div class="row store-cards"> <div class="col-12 col-lg-10"> <div class="swiper home-store-carousel ohidden"> <div class="swiper-wrapper"> <div class="swiper-slide"> <div class="rectangle-element--store" data-id="entrance"> <div class="info" data-bg="neutral100"> <div class="text"> <div class="title"> <h3 class="h5 f500">Entrance</h3> </div> </div> <div class="image"> <picture> <source type="image/avif" data-srcset="/assets/images/home/entrance.avif 1x, /assets/images/home/entrance@2x.avif 2x"> <source type="image/png" data-srcset="/assets/images/home/entrance.png 1x, /assets/images/home/entrance@2x.png 2x"> <img data-src="/assets/images/home/entrance.png" draggable="false" class="swiper-lazy" alt="GroceryTV Entrance" /> </picture> </div> <div class="wrapper"> <p class="p2 f400 fcolor--white">Reach shoppers at the beginning of their journey.</p> </div> </div> </div> </div> <div class="swiper-slide"> <div class="rectangle-element--store" data-id="front-end"> <div class="info" data-bg="neutral100"> <div class="text"> <div class="title"> <h3 class="h5 f500">Front End</h3> </div> </div> <div class="image"> <picture> <source type="image/avif" data-srcset="/assets/images/home/frontend.avif 1x, /assets/images/home/frontend@2x.avif 2x"> <source type="image/png" data-srcset="/assets/images/home/frontend.png 1x, /assets/images/home/frontend@2x.png 2x"> <img data-src="/assets/images/home/frontend.png" draggable="false" class="swiper-lazy" alt="GroceryTV frontend" /> </picture> </div> <div class="wrapper"> <p class="p2 f400 fcolor--white">Capture the attention of active shoppers and those waiting in line.</p> </div> </div> </div> </div> <div class="swiper-slide"> <div class="rectangle-element--store" data-id="service-dept"> <div class="info" data-bg="neutral100"> <div class="text"> <div class="title"> <h3 class="h5 f500">Service Department</h3> </div> </div> <div class="image"> <picture> <source type="image/avif" data-srcset="/assets/images/home/service-department.avif 1x, /assets/images/home/service-department@2x.avif 2x"> <source type="image/png" data-srcset="/assets/images/home/service-department.png 1x, /assets/images/home/service-department@2x.png 2x"> <img data-src="/assets/images/home/service-department.png" draggable="false" class="swiper-lazy" alt="GroceryTV service department" /> </picture> </div> <div class="wrapper"> <p class="p2 f400 fcolor--white">Share relevant messages as shoppers browse or wait to order.</p> </div> </div> </div> </div> <div class="swiper-slide"> <div class="rectangle-element--store" data-id="pharmacy"> <div class="info" data-bg="neutral100"> <div class="text"> <div class="title"> <h3 class="h5 f500">Pharmacy</h3> </div> </div> <div class="image"> <picture> <source type="image/avif" data-srcset="/assets/images/home/pharmacy.avif 1x, /assets/images/home/pharmacy@2x.avif 2x"> <source type="image/png" data-srcset="/assets/images/home/pharmacy.png 1x, /assets/images/home/pharmacy@2x.png 2x"> <img data-src="/assets/images/home/pharmacy.png" draggable="false" class="swiper-lazy" alt="GroceryTV pharmacy" /> </picture> </div> <div class="wrapper"> <p class="p2 f400 fcolor--white">Make an impact on shoppers in a location with high dwell time.</p> </div> </div> </div> </div> <div class="swiper-slide"> <div class="rectangle-element--store" data-id="center-store"> <div class="info" data-bg="neutral100"> <div class="text"> <div class="title"> <h3 class="h5 f500">Center Store</h3> </div> </div> <div class="image"> <picture> <source type="image/avif" data-srcset="/assets/images/home/center-store.avif 1x, /assets/images/home/center-store@2x.avif 2x"> <source type="image/png" data-srcset="/assets/images/home/center-store.png 1x, /assets/images/home/center-store@2x.png 2x"> <img data-src="/assets/images/home/center-store.png" draggable="false" class="swiper-lazy" alt="GroceryTV center store" /> </picture> </div> <div class="wrapper"> <p class="p2 f400 fcolor--white">Influence shoppers as they consider different products.</p> </div> </div> </div> </div> </div> </div> </div> <div class="col-12 col-lg-2"> <div class="nav-carousel--store"> <div class="nav--prev"></div> <div class="nav--next"></div> </div> </div> </div> </section> </div> <section id="info" class="pattern--solid" data-bg="yellow" data-padding="lg" data-round="leftright"> <div class="path"> <picture> <source type="image/avif" data-srcset="/assets/images/home/info-bg-home@2x.avif?v=51f53ab31a 1x, /assets/images/home/info-bg-home@2x.avif?v=51f53ab31a 2x" media="(min-width: 481px)"> <source type="image/avif" data-srcset="/assets/images/home/info-bg-home-mobile.avif?v=51f53ab31a 1x, /assets/images/home/info-bg-home-mobile@2x.avif?v=51f53ab31a 2x" media="(max-width: 480px)"> <source type="image/png" data-srcset="/assets/images/home/info-bg-home@2x.png?v=51f53ab31a 1x, /assets/images/home/info-bg-home@2x.png?v=51f53ab31a 2x" media="(min-width: 481px)"> <source type="image/png" data-srcset="/assets/images/home/info-bg-home-mobile.png?v=51f53ab31a 1x, /assets/images/home/info-bg-home-mobile@2x.png?v=51f53ab31a 2x" media="(max-width: 480px)"> <img data-src="/assets/images/home/info-bg-home@2x.png?v=51f53ab31a" draggable="false" class="lazyload" alt="" role="presentation" /> </picture> </div> <div class="container"> <div class="card-list"> <div class="sectiontitle-element"> <h2><span>What digital</span><span>in-store advertising</span><span>can do for you</span></h2> <p class="p2 fcolor--neutral600">Brands and retailers use Grocery TV to reach their audience in a more effective way— from launching programmatic campaigns with contextual messaging to sharing up-to-date promotions, and much more.</p> </div> <div class="cards"> <div class="icon-element--box--bradius--mpadding"> <div class="info"> <div class="icon--image--md"> <picture> <img data-src="/assets/images/home/advertisers.gif?v=51f53ab31a" draggable="false" class="lazyload" alt="" role="presentation" /> </picture> </div> <div class="text"> <h3 class="h4">For advertisers</h3> <p class="p2">Grow brand awareness with premium advertising that connects to household decision makers while they're in a shopping state of mind.</p> <a href="/customers" class="link-simple--sm--arrow">Learn more</a> </div> </div> </div> <div class="icon-element--box--bradius--mpadding"> <div class="info"> <div class="icon--image--md"> <picture> <img data-src="/assets/images/home/retailsers.gif?v=51f53ab31a" draggable="false" class="lazyload" alt="" role="presentation" /> </picture> </div> <div class="text"> <h3 class="h4">For retailers</h3> <p class="p2">Modernize the look and feel of your stores while generating incremental revenue and connecting your digital in-store strategy.</p> <a href="/retailers" class="link-simple--sm--arrow">Learn more</a> </div> </div> </div> </div> </div> </div> </section> <section id="bcases" data-bg="white" data-padding="lg" data-round="leftright"> <div class="container"> <div class="row" data-padding="smtop"> <div class="col-12" data-padding="mdbottom"> <div class="sectiontitle-element--inline text-xs-left"> <div class="wrapper"> <h2>Brands driving results with Grocery TV</h2> </div> <div class="wrapper"> <div class="nav-carousel--brands"> <div class="nav--prev"></div> <div class="nav--next"></div> </div> </div> </div> </div> <div class="col-11 col-xl-10"> <div class="swiper home-bcases-carousel"> <div class="swiper-wrapper"> <div class="swiper-slide"> <div class="icon-element--bradius--testimonial--box--brand--vertical swiper-lazy"> <div class="bg"> <picture> <img data-src="/assets/images/home/brand-agua-bg.jpg" draggable="false" class="swiper-lazy" alt="" role="presentation" /> </picture> </div> <div class="info grid"> <div class="meta"> <span class="btn-filled--basic--white--md">CPG</span> <span class="btn-filled--basic--white--md">Sales Lift</span> </div> <div class="text"> <h4 class="h2">13.7%</h4> <h5 class="h5 f400">Sales lift for Ice Breakers Gum</h5> <p class="p4 fcolor--neutral600">Hershey ran an Ice Breakers campaign to test the effectiveness of brand equity campaigns in increasing sales.</p> </div> <div class="image"> <div class="object"> <div class="wrapimage-element--video" data-ratio="video"> <video class="lazzy" muted loop playsinline preload="auto" crossorigin="anonymous" data-poster="/assets/images/video-ad/ice-breakers.jpg" data-poster-webp="/assets/images/video-ad/ice-breakers.webp"> <source data-src="/assets/images/video-ad/ice-breakers.webm" type="video/webm"><source> <source data-src="/assets/images/video-ad/ice-breakers.mp4" type="video/mp4"><source> </video> </div> <picture> <source type="image/png" data-srcset="/assets/images/home/display.png 1x, /assets/images/home/display@2x.png 2x"> <img data-src="/assets/images/home/display.png" draggable="false" class="swiper-lazy" alt="" role="presentation" /> </picture> </div> </div> </div> <a href="/case-study/ice-breakers/" class="link"></a> </div> </div> <div class="swiper-slide"> <div class="icon-element--bradius--testimonial--box--brand--vertical swiper-lazy"> <div class="bg"> <picture> <img data-src="/assets/images/home/brand-lavender-bg.jpg" draggable="false" class="swiper-lazy" alt="" role="presentation" /> </picture> </div> <div class="info grid"> <div class="meta"> <span class="btn-filled--basic--white--md">CPG</span> <span class="btn-filled--basic--white--md">Sales Lift</span> </div> <div class="text"> <h4 class="h2">12.4%</h4> <h5 class="h5 f400">Sales lift for Kit Kat</h5> <p class="p4 fcolor--neutral600">Hershey ran a Kit Kat campaign to test the effectiveness of occasion-based creative in boosting sales.</p> </div> <div class="image"> <div class="object"> <div class="wrapimage-element--video" data-ratio="video"> <video class="lazzy" muted loop playsinline preload="auto" crossorigin="anonymous" data-poster="/assets/images/video-ad/kit-kat.jpg" data-poster-webp="/assets/images/video-ad/kit-kat.webp"> <source data-src="/assets/images/video-ad/kit-kat.webm" type="video/webm"><source> <source data-src="/assets/images/video-ad/kit-kat.mp4" type="video/mp4"><source> </video> </div> <picture> <source type="image/png" data-srcset="/assets/images/home/display.png 1x, /assets/images/home/display@2x.png 2x"> <img data-src="/assets/images/home/display.png" draggable="false" class="swiper-lazy" alt="" role="presentation" /> </picture> </div> </div> </div> <a href="/case-study/kit-kat/" class="link"></a> </div> </div> <div class="swiper-slide"> <div class="icon-element--bradius--testimonial--box--brand--vertical swiper-lazy"> <div class="bg"> <picture> <img data-src="/assets/images/home/brand-guacamole-bg.jpg" draggable="false" class="swiper-lazy" alt="" role="presentation" /> </picture> </div> <div class="info grid"> <div class="meta"> <span class="btn-filled--basic--white--md">CPG</span> <span class="btn-filled--basic--white--md">Brand Awareness</span> </div> <div class="text"> <h4 class="h2">5.2%</h4> <h5 class="h5 f400">Brand lift for a leading bank</h5> <p class="p4 fcolor--neutral600">A leading bank used Grocery TV’s digital in-store advertising to increase brand awareness with household decision makers.</p> </div> <div class="image"> <div class="object"> <div class="wrapimage-element--video" data-ratio="video"> <video class="lazzy" muted loop playsinline preload="auto" crossorigin="anonymous" data-poster="/assets/images/video-ad/finance.jpg" data-poster-webp="/assets/images/video-ad/finance.webp"> <source data-src="/assets/images/video-ad/finance.webm" type="video/webm"><source> <source data-src="/assets/images/video-ad/finance.mp4" type="video/mp4"><source> </video> </div> <picture> <source type="image/png" data-srcset="/assets/images/home/display.png 1x, /assets/images/home/display@2x.png 2x"> <img data-src="/assets/images/home/display.png" draggable="false" class="swiper-lazy" alt="" role="presentation" /> </picture> </div> </div> </div> <a href="/case-study/finance/" class="link"></a> </div> </div> <div class="swiper-slide"> <div class="icon-element--bradius--testimonial--box--brand--vertical--blank"> <div class="info grid"> <div class="text text-center"> <h4 class="h3 fcolor--white">Explore more<br>case studies</h4> </div> </div> <a href="/case-study/" class="link"></a> </div> </div> </div> </div> </div> </div> <div class="row" data-padding="mdtop"> <div class="col-12 col-lg-6 col-xl-6"> <div 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data-srcset="/assets/images/home/logos/logo-Netflix.png?v=51f53ab31a 1x, /assets/images/home/logos/logo-Netflix@2x.png?v=51f53ab31a 2x"> <img data-src="/assets/images/home/logos/logo-Netflix.png?v=51f53ab31a" draggable="false" class="lazyload" alt="" role="presentation" /> </picture> <picture> <source type="image/avif" data-srcset="/assets/images/home/logos/logo-Pepsi.avif?v=51f53ab31a 1x, /assets/images/home/logos/logo-Pepsi@2x.avif?v=51f53ab31a 2x"> <source type="image/png" data-srcset="/assets/images/home/logos/logo-Pepsi.png?v=51f53ab31a 1x, /assets/images/home/logos/logo-Pepsi@2x.png?v=51f53ab31a 2x"> <img data-src="/assets/images/home/logos/logo-Pepsi.png?v=51f53ab31a" draggable="false" class="lazyload" alt="" role="presentation" /> </picture> <picture> <source type="image/avif" data-srcset="/assets/images/home/logos/logo-TMobile.avif?v=51f53ab31a 1x, /assets/images/home/logos/logo-TMobile@2x.avif?v=51f53ab31a 2x"> <source type="image/png" 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Grocery TV: In-Store Digital Advertising