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href="https://www.emarketer.com/data-metrics/brick-and-mortar/">Brick-and-Mortal Retail KPIs &amp; Metrics Benchmarks</a></li> <li><a href="https://www.emarketer.com/data-metrics/display-programmatic/">Display &amp; Programmatic Ads KPIs &amp; Metrics Benchmarks</a></li> <li><a href="https://www.emarketer.com/data-metrics/earned-social-media/">Social Media Industry KPIs &amp; Metrics Benchmarks</a></li> <li><a href="https://www.emarketer.com/data-metrics/ecommerce/">Ecommerce Industry KPIs &amp; Metrics Benchmarks</a></li> <li><a href="https://www.emarketer.com/data-metrics/email-and-sms-marketing/">Email &amp; SMS Marketing Industry KPIs &amp; Metric Benchmarks</a></li> <li><a href="https://www.emarketer.com/data-metrics/mobile-and-app/">Mobile and App Marketing Industry KPIs and Metrics Benchmarks</a></li> <li><a href="https://www.emarketer.com/data-metrics/retail-media/">Retail Media Measurement</a></li> <li><a href="https://www.emarketer.com/data-metrics/search-marketing/">Search Marketing Industry KPIs &amp; Metrics Benchmarks</a></li> <li><a href="https://www.emarketer.com/data-metrics/video-marketing/">Video Marketing Industry KPIs &amp; Metrics Benchmarks</a></li> <li><a href="https://www.emarketer.com/data-providers/">List of Data Providers</a></li> <li><a href="https://www.emarketer.com/data-providers/american-customer-satisfaction-index/">Source Profile: American Customer Satisfaction Index (ACSI)</a></li> <li><a href="https://www.emarketer.com/data-providers/appsflyer/">Source Profile: AppsFlyer</a></li> <li><a href="https://www.emarketer.com/data-providers/brightline/">Source Profile: BrightLine</a></li> <li><a href="https://www.emarketer.com/data-providers/campaign-monitor/">Source Profile: Campaign Monitor</a></li> <li><a href="https://www.emarketer.com/data-providers/captiv8/">Source Profile: Captiv8</a></li> <li><a href="https://www.emarketer.com/data-providers/contentsquare/">Source Profile: Contentsquare</a></li> <li><a href="https://www.emarketer.com/data-providers/criteo/">Source Profile: Criteo</a></li> <li><a href="https://www.emarketer.com/data-providers/doubleverify/">Source Profile: DoubleVerify</a></li> <li><a href="https://www.emarketer.com/data-providers/dynamic-yield/">Source Profile: Dynamic Yield</a></li> <li><a href="https://www.emarketer.com/data-providers/emplifi/">Source Profile: Emplifi</a></li> <li><a href="https://www.emarketer.com/data-providers/extreme-reach/">Source Profile: Extreme Reach</a></li> <li><a href="https://www.emarketer.com/data-providers/freewheel/">Source Profile: FreeWheel</a></li> <li><a href="https://www.emarketer.com/data-providers/getresponse/">Source Profile: GetResponse</a></li> <li><a href="https://www.emarketer.com/data-providers/innovid/">Source Profile: Innovid</a></li> <li><a href="https://www.emarketer.com/data-providers/insider-intelligence/">Source Profile: Insider Intelligence</a></li> <li><a href="https://www.emarketer.com/data-providers/integral-ad-science/">Source Profile: Integral Ad Science (IAS)</a></li> <li><a href="https://www.emarketer.com/data-providers/kibo-commerce/">Source Profile: Kibo Commerce</a></li> <li><a href="https://www.emarketer.com/data-providers/klaviyo/">Source Profile: Klaviyo</a></li> <li><a href="https://www.emarketer.com/data-providers/magellan-ai/">Source Profile: Magellan AI</a></li> <li><a href="https://www.emarketer.com/data-providers/moat/">Source Profile: Moat</a></li> <li><a href="https://www.emarketer.com/data-providers/omnisend/">Source Profile: Omnisend.</a></li> <li><a href="https://www.emarketer.com/data-providers/perpetua/">Source Profile: Perpetua</a></li> <li><a href="https://www.emarketer.com/data-providers/place-exchange/">Source Profile: Place Exchange</a></li> <li><a href="https://www.emarketer.com/data-providers/placer-ai/">Source Profile: Placer.ai</a></li> <li><a href="https://www.emarketer.com/data-providers/pubmatic/">Source Profile: Pubmatic</a></li> <li><a href="https://www.emarketer.com/data-providers/qsr-magazine/">Source Profile: QSR Magazine</a></li> <li><a href="https://www.emarketer.com/data-providers/retailnext/">Source Profile: RetailNext</a></li> <li><a href="https://www.emarketer.com/data-providers/rival-iq/">Source Profile: Rival IQ</a></li> <li><a href="https://www.emarketer.com/data-providers/salesforce-commerce-cloud/">Source Profile: Salesforce Commerce Cloud</a></li> <li><a href="https://www.emarketer.com/data-providers/similarweb/">Source Profile: Similarweb</a></li> <li><a href="https://www.emarketer.com/data-providers/skai/">Source Profile: Skai</a></li> <li><a href="https://www.emarketer.com/data-providers/statcounter/">Source Profile: Statcounter</a></li> <li><a href="https://www.emarketer.com/data-providers/tinuiti/">Source Profile: Tinuiti</a></li> <li><a href="https://www.emarketer.com/data-providers/tubular-labs/">Source Profile: Tubular Labs</a></li> </ul> <p><strong>Forecasts</strong></p> <ul style="column-count:3"> <li><a href="https://www.emarketer.com/forecasts/584b26021403070290f93a13/585191890626310a2c18697d/">US Adult Internet Users and Penetration Forecast</a></li> <li><a href="https://www.emarketer.com/forecasts/584b26021403070290f93a13/5851918a0626310a2c186a2a/">US Internet User Share, by Age Forecast</a></li> <li><a href="https://www.emarketer.com/forecasts/584b26021403070290f93a13/5851918a0626310a2c186a2b/">US Internet User Share, by Race/Ethnicity Forecast</a></li> <li><a href="https://www.emarketer.com/forecasts/584b26021403070290f93a13/5851918a0626310a2c186a2c/">US Internet Users and Penetration Forecast</a></li> <li><a href="https://www.emarketer.com/forecasts/584b26021403070290f93a13/5851918a0626310a2c186a2d/">US Internet Users and Penetration, by Age Forecast</a></li> <li><a href="https://www.emarketer.com/forecasts/584b26021403070290f93a13/5851918a0626310a2c186a2f/">US Internet Users and Penetration, by Sex Forecast</a></li> <li><a href="https://www.emarketer.com/forecasts/584b26021403070290f93a13/5851918a0626310a2c186a30/">US Internet Users and Penetration, by Generation Forecast</a></li> <li><a href="https://www.emarketer.com/forecasts/584b26021403070290f93a13/5851918a0626310a2c186a31/">US Internet Users and Penetration, by Race/Ethnicity Forecast</a></li> <li><a href="https://www.emarketer.com/forecasts/584b26021403070290f93a13/5851918a0626310a2c186a71/">Mobile Phone Internet Users and Penetration in US Forecast</a></li> <li><a href="https://www.emarketer.com/forecasts/584b26021403070290f93a13/598b21b6aaf61c0ed0303443/">US Desktop/Laptop Internet Users and Penetration Forecast</a></li> <li><a href="https://www.emarketer.com/forecasts/584b26021403070290f93a13/5e559cc71beeb905989e3985/">US Adult Internet Users and Penetration, by Sex Forecast</a></li> <li><a href="https://www.emarketer.com/forecasts/584b26021403070290f93a13/61971805b215ff16f01595c8/">US Adult Internet Users and Penetration, by Gender Identity Forecast</a></li> <li><a href="https://www.emarketer.com/forecasts/584b26021403070290f93a13/61971869200dbd01f42312b2/">US Adult Internet User Share, by Gender Identity Forecast</a></li> <li><a href="https://www.emarketer.com/forecasts/584b26021403070290f93a13/619718e9200dbd01f42312b5/">US Adult Internet Users and Penetration, by LGBT+ Forecast</a></li> <li><a href="https://www.emarketer.com/forecasts/584b26021403070290f93a13/61971968b215ff16f01595cb/">US Internet Users and Penetration, by Educational Attainment Forecast</a></li> <li><a href="https://www.emarketer.com/forecasts/584b26021403070290f93a13/619719c2b215ff16f01595cd/">US Internet User Share, by Educational Attainment Forecast</a></li> <li><a href="https://www.emarketer.com/forecasts/584b26021403070290f93a13/61971a22b215ff16f01595cf/">US Internet Users and Penetration, 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href="https://www.emarketer.com/forecasts/584b26021403070290f93a14/5c002f4a1a250f0e8049f25e/">US Smart Wearable Users and Penetration Forecast</a></li> <li><a href="https://www.emarketer.com/forecasts/584b26021403070290f93a14/5dd5743692be1207ac2816be/">US Hearable Users and Penetration Forecast</a></li> <li><a href="https://www.emarketer.com/forecasts/584b26021403070290f93a14/618ae008200dbd0db467923d/">US Apple Airpod Users and Penetration Forecast</a></li> <li><a href="https://www.emarketer.com/forecasts/584b26021403070290f93a14/618ae29a200dbd0db467923f/">US Apple Watch Users and Penetration Forecast</a></li> <li><a href="https://www.emarketer.com/forecasts/584b26021403070290f93a14/618ae481b215ff0e5c1d2287/">US Fitbit Users and Penetration Forecast</a></li> <li><a href="https://www.emarketer.com/forecasts/584b26021403070290f93a14/618ae633200dbd0db4679241/">US Fitness Band Users and Penetration Forecast</a></li> <li><a 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href="https://www.emarketer.com/forecasts/584b26021403070290f93a15/5851918a0626310a2c186a26/">US Instagram Users and Penetration Forecast</a></li> <li><a href="https://www.emarketer.com/forecasts/584b26021403070290f93a15/5851918a0626310a2c186a27/">US Instagram Users and Penetration, by Sex Forecast</a></li> <li><a href="https://www.emarketer.com/forecasts/584b26021403070290f93a15/5851918a0626310a2c186a28/">US Instagram Users and Penetration, by Generation Forecast</a></li> <li><a href="https://www.emarketer.com/forecasts/584b26021403070290f93a15/5851918a0626310a2c186a29/">US Instagram Users, by Age Forecast</a></li> <li><a href="https://www.emarketer.com/forecasts/584b26021403070290f93a15/5851918a0626310a2c186a6c/">US Mobile Phone Instagram Users and Penetration Forecast</a></li> <li><a href="https://www.emarketer.com/forecasts/584b26021403070290f93a15/5851918b0626310a2c186ad5/">US Smartphone Instagram Users and Penetration Forecast</a></li> <li><a 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Commerce: Applications, Advantages, and Trends for Retailers</a></li> <li><a href="https://www.emarketer.com/insights/mobile-users-smartphone-usage/">Smartphone usage stats: How mobile users spend their time</a></li> <li><a href="https://www.emarketer.com/insights/native-ad-spending/">Native advertising: Definition, Types, Benefits, &amp; Stats in 2023</a></li> <li><a href="https://www.emarketer.com/insights/neobanks-explained-list/">Neobanks: Definition, examples, and benefits for financial services</a></li> <li><a href="https://www.emarketer.com/insights/netflix-subscribers/">Netflix for Marketers: Business model, subscriber stats, &amp; trends</a></li> <li><a href="https://www.emarketer.com/insights/nonbank-alternative-lending-companies/">Nonbank &amp; Alternative Lending Companies (2023 Updates)</a></li> <li><a href="https://www.emarketer.com/insights/online-shopping-trends/">5 online shopping trends for 2021 retail industry</a></li> <li><a href="https://www.emarketer.com/insights/open-banking-api-trends-explained/">Open Banking &amp; Banking APIs Explained W/ Examples</a></li> <li><a href="https://www.emarketer.com/insights/ott-video-streaming-services/">OTT Advertising: Definition, Benefits, Types of Ads, &amp; Platforms</a></li> <li><a href="https://www.emarketer.com/insights/payment-gateway-providers/">Top Payment Gateway Providers &amp; Processors in 2023</a></li> <li><a href="https://www.emarketer.com/insights/payment-industry-trends/">Top payment industry trends for 2023</a></li> <li><a href="https://www.emarketer.com/insights/payments-ecosystem-report/">Payments Industry Ecosystem 2022: Market Trends Overview</a></li> <li><a href="https://www.emarketer.com/insights/private-white-label-banking/">Private / White Label Banking &amp; Financial Services in 2022</a></li> <li><a href="https://www.emarketer.com/insights/programmatic-digital-display-ad-spending/">Guide to Programmatic Advertising: Market Size, Ad Types, &amp; Buying Process</a></li> <li><a href="https://www.emarketer.com/insights/remote-patient-monitoring-companies-startups/">Top Remote Patient Monitoring Companies &amp; Startups in 2022</a></li> <li><a href="https://www.emarketer.com/insights/remote-patient-monitoring-industry-explained/">Remote Patient Monitoring Trends &amp; Health Devices in 2023</a></li> <li><a href="https://www.emarketer.com/insights/senior-care-market-trends/">Future of Senior Care Market: Trends in Home Care &amp; Assisted Living</a></li> <li><a href="https://www.emarketer.com/insights/snapchat-user-statistics/">Snapchat user statistics and marketing opportunities in 2023</a></li> <li><a href="https://www.emarketer.com/insights/social-commerce-brand-trends-marketing-strategies/">Social Commerce in 2024: Top Platforms, Trends, &amp; Stats</a></li> <li><a href="https://www.emarketer.com/insights/social-media-paid-ads/">Social Media Marketing in 2024: Trends, Tactics, &amp; Platform Audiences</a></li> <li><a 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href="https://www.emarketer.com/insights/us-time-spent-with-media/">US time spent on phones and other media – research &amp; statistics</a></li> <li><a href="https://www.emarketer.com/insights/value-based-care-pay-for-performance-healthcare-model/">Why the value based payment model is trending in the healthcare industry</a></li> <li><a href="https://www.emarketer.com/insights/voice-assistants/">Voice assistants: Definition, Future, Benefits to Marketers in 2023</a></li> <li><a href="https://www.emarketer.com/insights/wealth-management-ecosystem/">Wealth Management Ecosystem 2022: US Market Industry Trends</a></li> <li><a href="https://www.emarketer.com/insights/wearable-tech-companies-startups/">Wearable Tech &amp; Medical Device Companies &amp; Startups in 2023</a></li> <li><a href="https://www.emarketer.com/insights/wearable-technology-healthcare-medical-devices/">Wearable Tech in Healthcare: Smart Medical Devices &amp; Trends in 2023</a></li> <li><a href="https://www.emarketer.com/insights/what-high-net-worth-investors-want-from-wealth-managers/">What high-net-worth investors want from wealth managers in 2022</a></li> <li><a href="https://www.emarketer.com/insights/worldwide-ecommerce-sales-to-top-7-trillion/">Worldwide Ecommerce Sales Projected to Top $7 trillion in 2025</a></li> </ul> <p><strong>Resources</strong></p> <ul style="column-count:3"> <li><a href="https://www.emarketer.com/resources/">Resources</a></li> <li><a href="https://www.emarketer.com/resources/2024-retail-road-map/">2024 Retail Road Map</a></li> <li><a href="https://www.emarketer.com/resources/3-advertising-and-marketing-trends/">3 Advertising and Marketing Trends Shaping 2023’s Second Half</a></li> <li><a href="https://www.emarketer.com/resources/3-advertising-and-marketing-trends2/">3 Key Trends Shaping the Advertising Industry</a></li> <li><a href="https://www.emarketer.com/resources/3-key-trends-shaping-the-advertising-industry/">3 Key Trends Shaping the Advertising Industry</a></li> <li><a href="https://www.emarketer.com/resources/3-trends-helping-advertisers-meet-audiences-where-they-consume-media/">3 Trends Helping Advertisers Meet Audiences Where They Consume Media</a></li> <li><a href="https://www.emarketer.com/resources/4-charts-payments-professionals-need-to-understand-the-payments-ecosystem/">Data Drop: 4 Charts Payments Professionals Need to Understand the Payments Ecosystem in 2023</a></li> <li><a href="https://www.emarketer.com/resources/5-charts-on-gen-z/">5 Charts on Gen Z: What Makes Them Buy?</a></li> <li><a href="https://www.emarketer.com/resources/banking-digital-trust-report-preview/">The Banking Digital Trust Report Preview</a></li> <li><a href="https://www.emarketer.com/resources/crafting-best-in-class-loyalty-programs-rlc/">Crafting Best in Class Loyalty Programs</a></li> <li><a href="https://www.emarketer.com/resources/crafting-best-in-class-loyalty-programs-wbr/">Crafting Best-in-Class Loyalty Programs</a></li> <li><a href="https://www.emarketer.com/resources/crafting-best-in-class-loyalty-programs/">Crafting Best-in-Class Loyalty-Programs</a></li> <li><a href="https://www.emarketer.com/resources/gen-z-and-banking/">Gen Z and Banking</a></li> <li><a href="https://www.emarketer.com/resources/global-remittances-forecast/">The Global Remittances Forecast 2023</a></li> <li><a href="https://www.emarketer.com/resources/in-store-retail-media/">In-Store Retail Media 2023 Report Preview</a></li> <li><a href="https://www.emarketer.com/resources/influencer-marketing-2022/">Influencer Marketing 2022 Report Preview</a></li> <li><a href="https://www.emarketer.com/resources/kpis-can-optimize-your-marketing-budget/">5 Ways KPIs Can Optimize Your Marketing Budget for Success</a></li> <li><a href="https://www.emarketer.com/resources/payments-ecosystem-2022-preview/">Payments Ecosystem 2022 Preview</a></li> <li><a href="https://www.emarketer.com/resources/payments-trends-to-watch-preview-2022-rbtn/">A Preview of Insider Intelligence’s Payments Trends to Watch in 2022</a></li> <li><a href="https://www.emarketer.com/resources/payments-trends-to-watch-preview-2022/">A Preview of Insider Intelligence’s Payments Trends to Watch in 2022</a></li> <li><a href="https://www.emarketer.com/resources/retail-media-in-5-charts/">Retail Media in 5 Charts</a></li> <li><a href="https://www.emarketer.com/resources/retail-trends-to-watch/">Retail Trends to Watch</a></li> <li><a href="https://www.emarketer.com/resources/state-of-banking-in-5-charts/">The State of Banking in 5 Charts</a></li> <li><a href="https://www.emarketer.com/resources/the-global-media-intelligence-report/">The Global Media Intelligence Report</a></li> <li><a href="https://www.emarketer.com/resources/the-new-era-of-social-media/">The New Era of Social Media</a></li> <li><a href="https://www.emarketer.com/resources/top-trends-in-2024/">Top Trends in 2024</a></li> <li><a href="https://www.emarketer.com/resources/trends-in-commerce-and-payments/">Trends in Commerce and Payments From the First Half of 2023</a></li> <li><a href="https://www.emarketer.com/resources/unlock-your-success-on-tiktok/">Unlock Your Success on TikTok</a></li> <li><a href="https://www.emarketer.com/resources/using-chatgpt-and-other-generative-ai-in-social-media-campaigns/">Using ChatGPT and Other Generative AI in Social Media Campaigns</a></li> <li><a href="https://www.emarketer.com/resources/walmart-in-5-charts/">Walmart in 5 charts</a></li> <li><a href="https://www.emarketer.com/resources/worldwide-digital-ad-spending-report-preview/">Worldwide Digital Ad Spending Report Preview</a></li> </ul> <p><strong>Topics</strong></p> <ul style="column-count:3"> <li><a href="https://www.emarketer.com/topics/">Coverage Areas</a></li> <li><a href="https://www.emarketer.com/topics/industry/5g">5G</a></li> <li><a href="https://www.emarketer.com/topics/industry/airlines">Airlines</a></li> <li><a href="https://www.emarketer.com/topics/industry/apparel-accessories">Apparel &amp; Accessories</a></li> <li><a href="https://www.emarketer.com/topics/industry/artificial-intelligence-ai">Artificial Intelligence (AI)</a></li> <li><a href="https://www.emarketer.com/topics/industry/asset-management">Asset Management</a></li> <li><a href="https://www.emarketer.com/topics/industry/augmented-virtual-reality">Augmented &amp; Virtual Reality</a></li> <li><a href="https://www.emarketer.com/topics/industry/automotive">Automotive</a></li> <li><a href="https://www.emarketer.com/topics/industry/b2b">B2B</a></li> <li><a href="https://www.emarketer.com/topics/industry/b2b-marketing">B2B Marketing</a></li> <li><a href="https://www.emarketer.com/topics/industry/b2b-sales">B2B Sales</a></li> <li><a href="https://www.emarketer.com/topics/industry/b2b-social-media">B2B Social Media</a></li> <li><a href="https://www.emarketer.com/topics/industry/b2c-ecommerce-sales">B2C Ecommerce Sales</a></li> <li><a href="https://www.emarketer.com/topics/industry/banking">Banking</a></li> <li><a href="https://www.emarketer.com/topics/industry/branches">Branches</a></li> <li><a href="https://www.emarketer.com/topics/industry/broadband">Broadband</a></li> <li><a href="https://www.emarketer.com/topics/industry/checkout">Checkout</a></li> <li><a href="https://www.emarketer.com/topics/industry/consumer-behavior">Consumer Behavior</a></li> <li><a href="https://www.emarketer.com/topics/industry/consumer-electronics">Consumer Electronics</a></li> <li><a href="https://www.emarketer.com/topics/industry/coupons">Coupons</a></li> <li><a href="https://www.emarketer.com/topics/industry/credit-debit">Credit &amp; Debit</a></li> <li><a href="https://www.emarketer.com/topics/industry/cross-border-ecommerce">Cross-Border Ecommerce</a></li> <li><a href="https://www.emarketer.com/topics/industry/cybersecurity">Cybersecurity</a></li> <li><a href="https://www.emarketer.com/topics/industry/digital-assets">Digital Assets</a></li> <li><a href="https://www.emarketer.com/topics/industry/digital-banking">Digital Banking</a></li> <li><a href="https://www.emarketer.com/topics/industry/digital-health">Digital Health</a></li> <li><a href="https://www.emarketer.com/topics/industry/digital-payments">Digital Payments</a></li> <li><a href="https://www.emarketer.com/topics/industry/digital-shoppers-buyers">Digital Shoppers &amp; Buyers</a></li> <li><a href="https://www.emarketer.com/topics/industry/digital-travel">Digital Travel</a></li> <li><a href="https://www.emarketer.com/topics/industry/digital-travel-sales">Digital Travel Sales</a></li> <li><a href="https://www.emarketer.com/topics/industry/ecommerce-sales">Ecommerce Sales</a></li> <li><a href="https://www.emarketer.com/topics/industry/ecommerce-tactics">Ecommerce Tactics</a></li> <li><a href="https://www.emarketer.com/topics/industry/financial-services">Financial Services</a></li> <li><a href="https://www.emarketer.com/topics/industry/food-beverage">Food &amp; Beverage</a></li> <li><a href="https://www.emarketer.com/topics/industry/groceries-consumer-products-cpg">Groceries &amp; Consumer Products (CPG)</a></li> <li><a href="https://www.emarketer.com/topics/industry/health">Health</a></li> <li><a href="https://www.emarketer.com/topics/industry/healthcare-providers">Healthcare Providers</a></li> <li><a href="https://www.emarketer.com/topics/industry/holiday-seasonal-shopping">Holiday &amp; Seasonal Shopping</a></li> <li><a href="https://www.emarketer.com/topics/industry/hotels-lodging">Hotels &amp; Lodging</a></li> <li><a href="https://www.emarketer.com/topics/industry/household-products">Household Products</a></li> <li><a href="https://www.emarketer.com/topics/industry/in-store-shoppers-buyers">In-Store Shoppers &amp; Buyers</a></li> <li><a href="https://www.emarketer.com/topics/industry/insurance">Insurance</a></li> <li><a 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