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https://techcrunch.com/wp-content/uploads/2024/11/Scenes_Tubi.png?resize=150,84 150w, https://techcrunch.com/wp-content/uploads/2024/11/Scenes_Tubi.png?resize=300,169 300w, https://techcrunch.com/wp-content/uploads/2024/11/Scenes_Tubi.png?resize=768,432 768w, https://techcrunch.com/wp-content/uploads/2024/11/Scenes_Tubi.png?resize=680,383 680w, https://techcrunch.com/wp-content/uploads/2024/11/Scenes_Tubi.png?resize=430,242 430w, https://techcrunch.com/wp-content/uploads/2024/11/Scenes_Tubi.png?resize=720,405 720w, https://techcrunch.com/wp-content/uploads/2024/11/Scenes_Tubi.png?resize=900,506 900w, https://techcrunch.com/wp-content/uploads/2024/11/Scenes_Tubi.png?resize=800,450 800w, https://techcrunch.com/wp-content/uploads/2024/11/Scenes_Tubi.png?resize=668,375 668w, https://techcrunch.com/wp-content/uploads/2024/11/Scenes_Tubi.png?resize=1097,617 1097w, https://techcrunch.com/wp-content/uploads/2024/11/Scenes_Tubi.png?resize=708,398 708w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-block-post-featured-image__caption"><strong>Image Credits:</strong>Tubi</figcaption></figure> </div> <div class="article-hero__second-section"> <div inert role="presentation" class="article-hero__extension-2"></div> <div class="article-hero__content"> <div inert role="presentation" class="article-hero__extension"></div> <div class="article-hero__top"> <div class="article-hero__category"> <a href="https://techcrunch.com/category/apps/" class="is-taxonomy-category wp-block-tenup-post-primary-term"> Apps </a> </div> <div class="article-hero__share"> <div class="is-horizontal wp-block-techcrunch-social-share"> <div class="wp-block-techcrunch-social-share__wrapper"> <a class="wp-block-techcrunch-social-share__link" aria-label="Go to comments section" href="#comments" style="--position: 1;"> <svg aria-hidden="true" xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 16 16"><path fill="var(--c-svg, currentColor)" d="M8.87 15 8 14.5l2-3.5h3a1 1 0 0 0 1-1V4a1 1 0 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9.494l.66.71.988-1.06c.526-.566.82-1.332.82-2.131 0-.8-.294-1.566-.82-2.13A2.7 2.7 0 0 0 7.198 4c-.744 0-1.456.317-1.982.882L1.491 8.888a3 3 0 0 0-.61.977 3.2 3.2 0 0 0 0 2.307c.141.365.348.697.61.977a2.7 2.7 0 0 0 1.983.85 2.73 2.73 0 0 0 1.994-.88l-.662-.711a1.9 1.9 0 0 1-.605.436 1.75 1.75 0 0 1-1.43 0 1.9 1.9 0 0 1-.605-.436"/></svg> </a> </div> </div> </div> </div> <div class="article-hero__middle"> <h1 class="article-hero__title wp-block-post-title">Tubi hops on the short-form video bandwagon with its ‘Scenes’ feature</h1> </div> <div class="article-hero__bottom "> <div class="article-hero__authors"> <div class="is-style-default wp-block-tc23-author-card"> <div class="wp-block-group wp-block-tc23-author-card__info is-layout-flow wp-block-group-is-layout-flow"> <div class="wp-block-tc23-author-card-name"> <a class="wp-block-tc23-author-card-name__link" href="https://techcrunch.com/author/lauren-forristal/">Lauren Forristal</a> </div> </div> </div> </div> <div class="article-hero__date"> <div class="wp-block-post-date"><time datetime="2024-11-21T06:00:00-08:00">6:00 AM PST · November 21, 2024</time></div> </div> </div> </div> <div class="article-hero__credits-mobile"></div> </div> </div> <div class="is-floating wp-block-techcrunch-social-share"> <button class="wp-block-techcrunch-social-share__toggler" aria-label="Share Article"> <svg aria-hidden="true" xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24"><path fill="var(--c-svg, currentColor)" d="M17.25 15a3.75 3.75 0 0 0-2.918 1.418L8.85 12.99c.2-.645.2-1.335 0-1.98l5.482-3.427A3.75 3.75 0 1 0 13.5 5.25c.004.336.054.669.15.99L8.168 9.668a3.75 3.75 0 1 0 0 4.665l5.482 3.427a3.6 3.6 0 0 0-.15.99A3.75 3.75 0 1 0 17.25 15m0-12a2.25 2.25 0 1 1 0 4.5 2.25 2.25 0 0 1 0-4.5m-12 11.25a2.25 2.25 0 1 1 0-4.5 2.25 2.25 0 0 1 0 4.5m12 6.75a2.25 2.25 0 1 1 0-4.5 2.25 2.25 0 0 1 0 4.5"/></svg> </button> <div class="wp-block-techcrunch-social-share__wrapper"> <a 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9.494l.66.71.988-1.06c.526-.566.82-1.332.82-2.131 0-.8-.294-1.566-.82-2.13A2.7 2.7 0 0 0 7.198 4c-.744 0-1.456.317-1.982.882L1.491 8.888a3 3 0 0 0-.61.977 3.2 3.2 0 0 0 0 2.307c.141.365.348.697.61.977a2.7 2.7 0 0 0 1.983.85 2.73 2.73 0 0 0 1.994-.88l-.662-.711a1.9 1.9 0 0 1-.605.436 1.75 1.75 0 0 1-1.43 0 1.9 1.9 0 0 1-.605-.436"/></svg> </a> </div> </div> <main class="wp-block-group template-content is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-columns article is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <div class="entry-content wp-block-post-content is-layout-constrained wp-block-post-content-is-layout-constrained"> <p id="speakable-summary" class="wp-block-paragraph">Tubi, the free ad-supported streaming service owned by Fox, has unveiled a new feature designed to set it apart from its rivals, such as Pluto TV and the Roku Channel, as well as put it in closer competition with short-form video-sharing platforms like Instagram Reels, TikTok, and YouTube Shorts. </p> <p class="wp-block-paragraph">Called “Scenes,” the feature allows viewers to explore short clips from more than 250,000 popular TV shows and movies, including classics like “Django Unchained,” “Drumline,” “I Am Legend,” “Jumanji,” “The Amazing Spider-Man,” and others. The aim is to boost user engagement and content discoverability.</p> <div class="ad-unit ad-unit--mobile ad-unit--has-placeholder ad-unit--display wp-block-tc-ads-ad-slot has-background has-gray-100-background-color"> <div class="ad-unit__ad" id="us-tc-ros-mw-mid-center" data-unitcode="us_tc_ros_mw_mid_center" data-sizes="[[300,250],[3,2],[2,2]]" style="min-height:250px;min-width:300px;"> </div> </div> <div class="ad-unit ad-unit--desktop ad-unit--native wp-block-tc-ads-ad-slot"> <div class="ad-unit__ad" id="us-tc-ros-dt-native-midarticle" data-unitcode="us_tc_ros_dt_native_midarticle" data-sizes="["fluid"]" style="min-height:0px;min-width:0px;"> </div> </div> <p class="wp-block-paragraph">Users <a href="https://www.reddit.com/r/TubiTV/comments/1f01o97/tubi_short_video_feature/" target="_blank" rel="noreferrer noopener nofollow">spotted</a> a test of Scenes back in August, but now it’s rolling out to everyone. The Scenes feature is available on Tubi’s mobile app on both <a href="https://apps.apple.com/us/app/tubi-movies-live-tv/id886445756" target="_blank" rel="noreferrer noopener nofollow">iOS</a> and <a href="https://play.google.com/store/apps/details?id=com.tubitv&hl=en_US" target="_blank" rel="noreferrer noopener nofollow">Android </a>devices. </p> <p class="wp-block-paragraph">Tubi’s entry into short-form video aims to attract viewers, especially younger audiences, whose viewing habits are shifting in the rapidly changing streaming landscape. However, Tubi is taking a different approach than TikTok, which is <a href="https://www.theinformation.com/articles/tiktok-considers-quibi-style-minidramas-to-broaden-appeal" target="_blank" rel="noreferrer noopener nofollow">reportedly</a> experimenting with minute-long, TV-style shows. Instead, the streaming service is focusing on using short clips from its shows to help viewers discover content from its library and encourage them to watch the full episodes.</p> <p class="wp-block-paragraph">“We want to meet the viewers where they are, which on mobile means they’re on the go,” Mike Bidgoli, Tubi’s chief product and technology officer, told TechCrunch. “One of the flawed assumptions is that people have a lot of time [to spend] on their phone. But the reality is they don’t really have that much time. A lot of the time, people are on a quick break between meetings, waiting for a ride, or on a coffee break. So what we need to do is create a quick shot of entertainment.”</p> <p class="wp-block-paragraph">The new Scenes tab is located in the center of the menu bar at the bottom of the screen. Like other short-form video apps, users can swipe through a vertical feed to watch a variety of trailer-style videos lasting between 60 and 90 seconds. On the right side of the screen, users can tap the “Like,” “Save,” and “Watch” buttons. The “Watch” button is especially useful, as it allows people to go directly to the movie or TV show. When users tap “Save,” the title is added to their My List for later viewing.</p> <p class="wp-block-paragraph">Tubi’s machine learning engine operates in the background, tailoring user experiences to their preferences. As viewers interact with Scenes by saving content to their “My List” section, the recommendations will become more personalized.</p> <div class="marfeel-experience-inline-cta wp-block-tc23-marfeel-experience"> </div> <p class="wp-block-paragraph">Additionally, while Scenes is exclusively on mobile, there’s also an option for iPhone and Android users to cast Scenes on their TVs. Supported devices include Apple TV, Chromecast, Fire TV, and Roku. </p> <p class="wp-block-paragraph">Bidgoli said it’s too early to think about future iterations, but he did share some ideas for Scenes that may be planned for later. This includes integrating the experience into the home grid rather than keeping it confined to a single tab. Another idea is to allow users to share clips on social media.</p> <p class="wp-block-paragraph">Currently, Tubi is not planning to add a comment function. If it were to do so, Bidgoli emphasized the importance of ensuring that “integrity is done right.” He added, “The last thing we want is for our corner of the internet to become negative.”</p> <div class="ad-unit ad-unit--mobile ad-unit--has-placeholder ad-unit--display wp-block-tc-ads-ad-slot has-background has-gray-100-background-color"> <div class="ad-unit__ad" id="us-tc-ros-mw-mid-center" data-unitcode="us_tc_ros_mw_mid_center" data-sizes="[[300,250]]" style="min-height:250px;min-width:300px;"> </div> </div> <div class="ad-unit ad-unit--desktop ad-unit--native wp-block-tc-ads-ad-slot"> <div class="ad-unit__ad" id="us-tc-ros-dt-native-midarticle" data-unitcode="us_tc_ros_dt_native_midarticle" data-sizes="["fluid"]" style="min-height:0px;min-width:0px;"> </div> </div> <p class="wp-block-paragraph">Tubi has explored various ways to encourage consumers to download its app. Last year, for example, the platform <a href="https://techcrunch.com/2023/09/26/tubi-to-launch-content-discovery-tool-powered-by-openais-chatgpt-4/">experimented</a> with a ChatGPT-powered search tool called Rabbit AI. However, the company confirmed to TechCrunch that it has shut down the feature, likely due to low user engagement.</p> <p class="wp-block-paragraph">Bidgoli hinted that within the next six months to a year, Tubi is going to heighten its focus on its mobile app experiences.</p> </div> <div class="wp-block-tc23-post-relevant-terms"> <p class="wp-block-paragraph">Topics</p> <div class="tc23-post-relevant-terms__terms"> <a href="https://techcrunch.com/category/apps/" rel="tag">Apps</a><span class="tc23-post-relevant-terms__separator">, </span><a href="https://techcrunch.com/tag/apps/" rel="tag">Apps</a><span class="tc23-post-relevant-terms__separator">, </span><a href="https://techcrunch.com/category/media-entertainment/" rel="tag">Media & Entertainment</a><span class="tc23-post-relevant-terms__separator">, </span><a href="https://techcrunch.com/tag/short-video/" rel="tag">short video</a><span class="tc23-post-relevant-terms__separator">, </span><a href="https://techcrunch.com/tag/streaming-services/" rel="tag">streaming services</a><span class="tc23-post-relevant-terms__separator">, </span><a href="https://techcrunch.com/tag/tubi/" rel="tag">tubi</a> </div> </div> </div> <div class="wp-block-column article-sidebar is-layout-flow wp-block-column-is-layout-flow" style="flex-basis: 316px"> <div class="wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-5 wp-block-group-is-layout-flex" style="padding-top:0;padding-bottom:0;padding-left:0;padding-right:0"> <div class="ad-unit ad-unit--mobile ad-unit--has-placeholder ad-unit--display wp-block-tc-ads-ad-slot has-background has-gray-100-background-color"> <div class="ad-unit__ad" id="us-tc-ros-mw-mid-center" data-unitcode="us_tc_ros_mw_mid_center" data-sizes="[[300,250]]" style="min-height:250px;min-width:300px;"> </div> </div> </div> <div class="wp-block-template-part"> <div class="wp-block-group sidebar-variation-1 is-vertical 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