Financial Services Branding Agency | Fintech Branding

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Their goal was to enter the banking market as a challenger banking app to Revolut and Monzo.</p> </div> <dl class="points" data-pnp-animate="fadeInLeft" data-pnp-animation-delay=".9s"> <dt class="title">Lead time:</dt> <dd class="text">12 weeks</dd> <dt class="title">Sector:</dt> <dd class="text">Finance & Banking</dd> <dt class="title">Target Type:</dt> <dd class="text">B2C</dd> <dt class="title">Services:</dt> <dd class="text">Brand Strategy & Brand Identity</dd> </dl> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg bg-colour-base-grey" style=" background-color: #293038;"> <div class=" container-fluid "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-image -display-type-parallax " style="" data-scrollax-parent="true" > <div class="image pnp-bg full-height parallax" data-scrollax="properties: { 'translateY': '200px' }" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2021/11/Idealex-brand-guidelines.jpg"> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -narrow "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text -large" style=" padding-top: 20%;padding-bottom: 20%;"> <div class="inner"> <div class="content" data-pnp-animate-inner="fadeInBottom" data-pnp-animation-delay=".3s"> <div class="content-large"> <h2 class="heading8">The challenge</h2> <p>Idealex challenged us to create a brand that would enable them to launch their product into the market and connect with their target customers. Having already developed and named their product, they were seeking an experienced brand agency to develop their brand strategy and brand identity.</p> </div> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container-fluid "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-image -display-type-standard " style="" data-scrollax-parent="true" > <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201920%201278'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2021/11/Poster-Mock-Up.jpg" alt="Financial Services Branding Billboard" height="1278" width="1920" /> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -narrow "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text " style=" padding-top: 20%;padding-bottom: 20%;"> <div class="inner"> <div class="content" data-pnp-animate-inner="fadeInAuto" data-pnp-animation-delay=".4s"> <h2 class="heading8">Brand purpose</h2> <p>Our first step was to define the ‘why’ behind Idealex. This would form the backbone of the brand and ensure that the targeting was right to successfully break into the market.</p> <p>We led a series of workshops with stakeholders at Idealex. In these sessions, we combined their extensive market research with internal insights to develop customer personas and identify the key factors that are important to their audience. Our goal was to measure the gap between how their customers currently bank vs how they would like to bank in the future.</p> <p>Idealex’s target audience is predominantly based in Eastern Europe and the Middle East. In these regions, they have the legal freedom to trade cryptocurrencies, however the market is unregulated and lacks a financial services authority. As a result, cryptocurrencies are typically volatile and trust is low. Although people can invest in crypto, they lack the ability and security to invest.</p> <p>We therefore developed Idealex’s brand strategy and purpose around the theme of financial freedom.</p> <p> </p> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container-fluid "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-image-grid-with-overlap grid-4"> <div class="image-grid-wrapper"> <div class="image-grid"> <div class="grid-placement-wrapper "> <div class="grid-placement" style="background-color:#000000;"> <div class="overlay-image-wrapper visible-xs"> <img src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2021/11/Idealex-cards.png" width="1203" height="1539" alt="Bank Card Design"/> </div> </div> </div> <div class="grid-placement-wrapper hidden-xs"> <div class="grid-placement" > <div class="grid-image "> <img src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2021/11/Idealex-purple-gradient.jpeg" width="882" height="1080" alt="" /> </div> </div> </div> <div class="grid-placement-wrapper "> <div class="grid-placement" > <div class="grid-image "> <img src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2021/11/Group-13573-1-e1666091036210.jpg" width="959" height="1032" alt="" /> </div> </div> </div> <div class="grid-placement-wrapper "> <div class="grid-placement" style="background-color:#6b46f6;"> <div class="grid-image "> <img src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2021/11/Group-13575-e1666090963230.jpg" width="955" height="1080" alt="" /> </div> </div> </div> </div> <div class="overlay-image-wrapper top hidden-xs"> <img src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2021/11/Idealex-cards.png" width="1203" height="1539" alt="Bank Card Design"/> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -narrow "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text " style=" padding-top: 20%;padding-bottom: 20%;"> <div class="inner"> <div class="content" data-pnp-animate-inner="fadeInAuto" data-pnp-animation-delay=".4s"> <h2 class="heading8">Brand values</h2> <p>Once the brand purpose had been agreed, it was important to establish aligned brand values. We worked closely with Idealex’s stakeholders to produce 3 brand values: accessibility, security and choice.</p> <p>We onboarded the broader business with the direction for the brand, gaining buy in and ensuring that the full team was unified in the meaning of the values and why they were necessary.</p> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" background-color: #f4fafa;"> <div class=" container -large "> <div class="row no-gutter full-width-layout "> <div class="col-md-12">  <section class="component component-showcase -showcase_wide_image" style=""> <div class="inner v-padding text-dark" style=""> <div class="showcase-container"> <div class="image-container -drop-shadow"> <img class="image scroll-reveal-collage image_0" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201298%20731'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2021/11/Web-1920-–-12@2x.jpg" alt="Financial services logo design" height="731" width="1298" /> </div> <div class="content-container"> <h3 class="showcase-header" data-pnp-animate="fadeInRight"> Logo </h3> <div class="showcase-content" data-pnp-animate="fadeInRight" data-pnp-animation-delay=".3s"> <p>Focusing on the theme of freedom, we designed the new logo in an X shape which relates to the X in Idealex. The form of X was also used within the Civil Rights movement in the United States and is widely recognised as a symbol of freedom.</p> <p>The X shape was developed into a logo, producing a modern look and feel in line with the cutting edge crypto industry. The final logo shape was a good fit for the end customer and for potential investors.</p> </div> </div> </div> </div> <div class="inner v-padding text-dark" style=""> <div class="showcase-container"> <div class="image-container -drop-shadow"> <img class="image scroll-reveal-collage image_1" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201299%20730'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2021/11/Web-1920-–-10@2x.jpg" alt="Financial services colour palette" height="730" width="1299" /> </div> <div class="content-container"> <h3 class="showcase-header" data-pnp-animate="fadeInRight"> Colourways </h3> <div class="showcase-content" data-pnp-animate="fadeInRight" data-pnp-animation-delay=".3s"> <p>We selected a colour palette that is appropriate for both a financial provider and for a technical product. It needed to be bold enough to stand out in the market while remaining approachable and trustworthy.</p> </div> </div> </div> </div> <div class="inner v-padding text-dark" style=""> <div class="showcase-container"> <div class="image-container -drop-shadow"> <img class="image scroll-reveal-collage image_2" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201299%20729'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2021/11/Group-13575-1.jpg" alt="" height="729" width="1299" /> </div> <div class="content-container"> <h3 class="showcase-header" data-pnp-animate="fadeInRight"> Brand design style </h3> <div class="showcase-content" data-pnp-animate="fadeInRight" data-pnp-animation-delay=".3s"> <p>We combined multiple brand elements including photography, shape and form, colours and typography to represent Idealex’s visual assets. This produced a unique look and feel that is recognisably Idealex’s.</p> </div> </div> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg bg-colour-case_study-grey" style=" "> <div class=" container -large "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text -large" style=" padding-top: 9%;padding-bottom: 4%;"> <div class="inner"> <div class="content" data-pnp-animate-inner="fadeInBottom" data-pnp-animation-delay=".3s"> <div class="content-large"> <h2 class="heading1">Related work</h2> </div> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg bg-colour-case_study-grey" style=" "> <div class=" container -large "> <div class="row fifty-fifty-layout"> <div class="col-xs-12 col-left-side col-sm-6">  <div class="component row no-gutter component-call-to-action -bottom" style="" data-pnp-animate="slideUpSlow" > <div 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