YouTube Advertising - Online Video Advertising Campaigns

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class="lb-banner__text"> COVID-19: Resources to help your business manage through uncertainty. <a class="lb-banner__link" href="https://web.archive.org/web/20200712153134/https://smallbusiness.withgoogle.com/news/resources-for-smbs-impacted-by-coronavirus/?utm_source=google&amp;utm_medium=ep&amp;utm_campaign=bar_coronavirus" rel="noopener noreferrer" target="_blank">Learn more</a> </p><button class="lb-banner__close"><img src="https://web.archive.org/web/20200712153134im_/https://www.gstatic.com/images/icons/material/system_gm/2x/close_white_18dp.png" aria-label="close"></button> </aside> <section class="section section--standard section home__hero hero"> <div class="section__wrapper"> <div class="hero__title"> <p data-glue-octopus="home-hero-title" class="lb-font--no-crop hero__title__copy home__hero__title"> Be seen where everyone is watching </p> </div> <div class="section__triangles"> <picture class="section__triangles__triangle section__triangles__triangle--1 section__triangles__triangle--top-right"><source media="(min-width:768px)" data-srcset="https://web.archive.org/web/20200712153134im_/https://lh3.googleusercontent.com/rIanCHWatWq9hNflD_m84OBAdkSlp_mdfDkrXUjfanx2_kYyNc0Fm6LOH_qoBylkgYCILak6gH7asY-t_Ei4nWrSbsr7XdfQnRvS=w965, https://web.archive.org/web/20200712153134im_/https://lh3.googleusercontent.com/rIanCHWatWq9hNflD_m84OBAdkSlp_mdfDkrXUjfanx2_kYyNc0Fm6LOH_qoBylkgYCILak6gH7asY-t_Ei4nWrSbsr7XdfQnRvS=w1930 2x"> <source media="(max-width:600px)" data-srcset="https://web.archive.org/web/20200712153134im_/https://lh3.googleusercontent.com/rIanCHWatWq9hNflD_m84OBAdkSlp_mdfDkrXUjfanx2_kYyNc0Fm6LOH_qoBylkgYCILak6gH7asY-t_Ei4nWrSbsr7XdfQnRvS=w965, https://web.archive.org/web/20200712153134im_/https://lh3.googleusercontent.com/rIanCHWatWq9hNflD_m84OBAdkSlp_mdfDkrXUjfanx2_kYyNc0Fm6LOH_qoBylkgYCILak6gH7asY-t_Ei4nWrSbsr7XdfQnRvS=w1930 2x"> <img data-src="https://web.archive.org/web/20200712153134/https://lh3.googleusercontent.com/rIanCHWatWq9hNflD_m84OBAdkSlp_mdfDkrXUjfanx2_kYyNc0Fm6LOH_qoBylkgYCILak6gH7asY-t_Ei4nWrSbsr7XdfQnRvS" class="lazy-image" alt="Be seen where everyone is watching."> <noscript><img src="https://web.archive.org/web/20200712153134im_/https://lh3.googleusercontent.com/rIanCHWatWq9hNflD_m84OBAdkSlp_mdfDkrXUjfanx2_kYyNc0Fm6LOH_qoBylkgYCILak6gH7asY-t_Ei4nWrSbsr7XdfQnRvS=s0" class="section__triangles__triangle section__triangles__triangle--1 section__triangles__triangle--top-right" alt="Be seen where everyone is watching."></noscript></picture> <picture class="section__triangles__triangle section__triangles__triangle--2 section__triangles__triangle--bottom-right"><source media="(min-width:601px)" srcset="https://web.archive.org/web/20200712153134im_/https://lh3.googleusercontent.com/7Tgzy7_TMBLSxZqRdvnpRCGHaGwFjK37faavFDonKHYCKc9i68aeVJCsJglx2VTWCNfe_tP8coiPZAb4cichWXYw3P9SqHQTEsHS=w965, https://web.archive.org/web/20200712153134im_/https://lh3.googleusercontent.com/7Tgzy7_TMBLSxZqRdvnpRCGHaGwFjK37faavFDonKHYCKc9i68aeVJCsJglx2VTWCNfe_tP8coiPZAb4cichWXYw3P9SqHQTEsHS=w1930 2x"> <source media="(max-width:600px)" srcset="https://web.archive.org/web/20200712153134im_/https://lh3.googleusercontent.com/pl9iCJ7_8yPHk033Aya-xYoYJW2dl0TmhXwUGRvJ0bosyHRgQUWnkBzeWQQNI4KVpl1bPvF4rsgjvOJjpAMmhHi0IJqZKnvDLqsH6mk=w320, https://web.archive.org/web/20200712153134im_/https://lh3.googleusercontent.com/pl9iCJ7_8yPHk033Aya-xYoYJW2dl0TmhXwUGRvJ0bosyHRgQUWnkBzeWQQNI4KVpl1bPvF4rsgjvOJjpAMmhHi0IJqZKnvDLqsH6mk=w640 2x"> <img src="https://web.archive.org/web/20200712153134im_/https://lh3.googleusercontent.com/7Tgzy7_TMBLSxZqRdvnpRCGHaGwFjK37faavFDonKHYCKc9i68aeVJCsJglx2VTWCNfe_tP8coiPZAb4cichWXYw3P9SqHQTEsHS" class="" alt="Be seen where everyone is watching."></picture> </div> <div class="hero__body home__hero__copy"> <p data-glue-octopus="home-hero-description"> With YouTube ads, reach potential customers and have them take action when they watch or search for videos on YouTube – and only pay when they show interest. </p> <p class="button-label" data-glue-octopus="home-hero-cta-title"> Already have a video? </p> <div data-glue-octopus="hide-primary-cta"> <a data-ctrx-agent="a-gEtQeqN0jq" data-ctrx-decision="a-gEtQeqN0jq" data-ctrx-choice="A" data-ctrx-goal="g-62KmAFUeGG" data-glue-octopus="primary-cta" target="_blank" rel="noreferrer noopener" data-tracking-category="In Page" data-tracking-action="CTA - Start Now" class="home-hero-cta lb-ctrx-default js-start-now button button--blue gtm-track">Start now</a> <a data-ctrx-agent="a-gEtQeqN0jq" data-ctrx-decision="a-gEtQeqN0jq" data-ctrx-choice="B" data-ctrx-goal="g-62KmAFUeGG" data-glue-octopus="primary-cta" target="_blank" rel="noreferrer noopener" data-tracking-category="In Page" data-tracking-action="CTA - Start Now" class="home-hero-cta ctrx-button__red js-start-now button button--blue gtm-track">Start now</a> </div> <div class="cta-label copy-lockup__phone" data-glue-octopus="home-hero-phone-cta"> <p class="cta-label" data-glue-octopus="home-hero-phone-description"> No video? No problem. </p> </div><a href="/web/20200712153134/https://www.youtube.com/ads/making-a-video-ad/" data-tracking-category="In Page" data-tracking-action="CTA - Learn More" class="cta cta--arrow-after gtm-track" data-glue-octopus="hero-learn-more-link"><span>Learn more</span><svg class="cta__arrow"> <use xlink:href="/web/20200712153134im_/https://www.youtube.com/ads/#icon-arrow-forward"></use></svg></a> </div> </div> </section> <div data-glue-octopus="incentive-widget"> <div class="offer-banner" id="offer-banner"> <div class="offer-banner__toggle section gtm-track" data-tracking-category="In Page" data-tracking-action="Interaction - Get $100 Free Credit"> <div class="section__wrapper"> <div class="offer__wrapper"> <p data-glue-octopus="home-offer-banner-title" class="offer-banner__title"> Get <span class="js-offer-free-credit">$100</span> free credit when you spend <span class="js-offer-minimum-spend">$50</span> on video ads </p><button class="button--no-ripple offer-banner__button" data-glue-octopus="home-offer-banner-cta">Get offer code</button> </div> </div> </div> <div class="section offer-banner__thankyou-wrapper"> <p data-glue-octopus="home-offer-banner-thankyou-title" class="offer-banner__title offer-banner__thanksmsg"> Thank You. </p> <p data-glue-octopus="home-offer-banner-thankyou-coupon-info" class="offer-banner__couponinfo"> You will receive your coupon by email within one minute. </p> <p data-glue-octopus="home-offer-banner-thankyou-create-ad" class="offer-banner__createad"> Create your first ad now. You can apply your coupon after you start. </p><a data-glue-octopus="primary-cta" class="button--no-ripple button offer-banner__start-now-btn js-start-now" href="https://web.archive.org/web/20200712153134/https://www.youtube.com/ads/signup/?sf=video_youtube&hl=en&subid=ww-ww-et-v_ads_yt_1index-new" target="_blank" rel="noreferrer noopener" data-tracking-category="Incentive Form" data-tracking-action="CTA - Start Now - Offer Banner">Start now</a> </div> <div data-glue-octopus="home-offer-banner-form"> <div class="offer-banner__form"> <div class="section"> <div class="section__wrapper"> <form action="https://web.archive.org/web/20200712153134/https://services.google.com/fb/submissions/ytadvertiseincentive" class="offer-banner__form__form" method="post" novalidate=""> <input class="js-subid" type="hidden" name="subid"> <div class="offer-banner__form__input offer-banner__form__input--email"> <label for="offer-email" class="offer-banner__form__input__label"><span>Email</span> <span class="offer-banner__form__input__error">This field is required</span></label> <input required="" type="email" name="email" id="offer-email" class="offer-banner__form__input__element offer-banner__form__text" placeholder="Enter your email address"> <div class="offer-banner__form__input__border offer-banner__form__input__border--focused"></div> <div class="offer-banner__form__input__border"></div> </div> <div class="offer-banner__form__input offer-banner__form__input--country"> <label for="offer-country" class="offer-banner__form__input__label"><span>Country</span> <span class="offer-banner__form__input__error">This field is required</span></label> <select class="mdc-select offer-banner__form__input__element country-select" id="offer-country" name="country" required=""> <option value="" selected disabled hidden=""> Select one </option> <option data-free-credit="$100" data-minimum-spend="$50" data-fullterms-url="https://www.google.com/ads/coupons/terms.html" data-support-url="https://support.google.com/google-ads/answer/1703648?hl=en" value="US"> United States </option> <option data-free-credit="$100" data-minimum-spend="$65" data-fullterms-url="https://www.google.ca/intl/en/ads/coupons/terms.html" data-support-url="https://support.google.com/google-ads/answer/1703648?hl=en" value="CA"> Canada </option> <option data-free-credit="£80" data-minimum-spend="£45" data-fullterms-url="https://www.google.co.uk/ads/coupons/terms.html" data-support-url="https://support.google.com/google-ads/answer/1703648?hl=en" value="UK"> United Kingdom </option> <option data-free-credit="$100" data-minimum-spend="$75" data-fullterms-url="https://www.google.com.au/intl/en/ads/coupons/terms.html" data-support-url="https://support.google.com/google-ads/answer/1703648?hl=en" value="AU"> Australia </option> <option data-free-credit="$100" data-minimum-spend="$75" data-fullterms-url="https://www.google.co.nz/intl/en/ads/coupons/terms.html" data-support-url="https://support.google.com/google-ads/answer/1703648?hl=en" value="NZ"> New Zealand </option> <option data-free-credit="€ 80" data-minimum-spend="€ 45" data-fullterms-url="https://www.google.ie/intl/en/ads/coupons/terms.html" data-support-url="https://support.google.com/google-ads/answer/1703648?hl=en" value="IE"> Ireland </option> <option data-free-credit="₩100,000" data-minimum-spend="₩30,000" data-fullterms-url="https://www.google.co.kr/intl/ko/ads/coupons/terms.html" data-support-url="https://support.google.com/google-ads/answer/1703648?hl=ko" value="KR"> South Korea </option> <option data-free-credit="€ 80" data-minimum-spend="€ 45" data-fullterms-url="https://www.google.com/intl/ALL_at/ads/coupons/terms/index.html" data-support-url="https://support.google.com/google-ads/answer/1703648?hl=de" value="AT"> Austria </option> <option data-free-credit="R$150" data-minimum-spend="R$80" data-fullterms-url="https://www.google.com/intl/ALL_br/ads/coupons/terms.html" data-support-url="https://support.google.com/google-ads/answer/1703648?hl=pt-BR" value="BR"> Brazil </option> <option data-free-credit="900" data-minimum-spend="300" data-fullterms-url="https://www.google.com/intl/ALL_mx/ads/coupons/terms.html" data-support-url="https://support.google.com/google-ads/answer/1703648?hl=es-419" value="MX"> Mexico </option> <option data-free-credit="€80" data-minimum-spend="€25" data-fullterms-url="https://www.google.com/intl/ALL_fr/ads/coupons/terms.html" data-support-url="https://support.google.com/google-ads/answer/1703648?hl=fr" value="FR"> France </option> <option data-free-credit="TL 150" data-minimum-spend="TL 150" data-fullterms-url="https://www.google.com/intl/ALL_tr/ads/coupons/terms.html" data-support-url="https://support.google.com/google-ads/answer/1703648?hl=tr" value="TR"> Turkey </option> <option data-free-credit="€80" data-minimum-spend="€25" data-fullterms-url="https://www.google.com/intl/ALL_it/ads/coupons/terms.html" data-support-url="https://support.google.com/google-ads/answer/1703648?hl=it" value="IT"> Italy </option> <option data-free-credit="€80" data-minimum-spend="€45" data-fullterms-url="https://www.google.com/intl/ALL_de/ads/coupons/terms.html" data-support-url="https://support.google.com/google-ads/answer/1703648?hl=de" value="DE"> Germany </option> <option data-free-credit="€80" data-minimum-spend="€45" data-fullterms-url="https://www.google.com/intl/ALL_es/ads/coupons/terms.html" data-support-url="https://support.google.com/google-ads/answer/1703648?hl=es" value="ES"> Spain </option> <option data-free-credit="¥7,500" data-minimum-spend="¥5,500" data-fullterms-url="https://www.google.com/intl/ALL_jp/ads/coupons/terms.html" data-support-url="https://support.google.com/google-ads/answer/1703648?hl=ja" value="JP"> Japan </option> <option data-free-credit="100" data-minimum-spend="25" data-fullterms-url="https://www.google.com/intl/ALL_ch/ads/coupons/terms.html" data-support-url="https://support.google.com/google-ads/answer/1703648?hl=de" value="CH"> Switzerland </option> <option data-free-credit="€ 80" data-minimum-spend="€ 25" data-fullterms-url="https://www.google.com/intl/ALL_fi/ads/coupons/terms.html" data-support-url="https://support.google.com/google-ads/answer/1703648?hl=fi" value="FI"> Finland </option> <option data-free-credit="€ 80" data-minimum-spend="€ 45" data-fullterms-url="https://www.google.com/intl/ALL_nl/ads/coupons/terms.html" data-support-url="https://support.google.com/google-ads/answer/1703648?hl=nl" value="NL"> Netherlands </option> <option data-free-credit="kr 750" data-minimum-spend="kr 250" data-fullterms-url="https://www.google.com/intl/ALL_no/ads/coupons/terms.html" data-support-url="https://support.google.com/google-ads/answer/1703648?hl=no" value="NO"> Norway </option> <option data-free-credit="kr 750" data-minimum-spend="kr 250" data-fullterms-url="https://www.google.com/intl/ALL_se/ads/coupons/terms.html" data-support-url="https://support.google.com/google-ads/answer/1703648?hl=sv" value="SE"> Sweden </option> <option data-free-credit="zł 200" data-minimum-spend="zł 100" data-fullterms-url="https://www.google.com/intl/ALL_pl/ads/coupons/terms.html" data-support-url="https://support.google.com/google-ads/answer/1703648?hl=pl" value="PL"> Poland </option> <option data-free-credit="3000" data-minimum-spend="500" data-fullterms-url="https://www.google.com/intl/ALL_ru/ads/coupons/terms.html" data-support-url="https://support.google.com/google-ads/answer/1703648?hl=ru" value="RU"> Russia </option> <option data-free-credit="kr 600" data-minimum-spend="kr 200" data-fullterms-url="https://www.google.com/intl/ALL_dk/ads/coupons/terms.html" data-support-url="https://support.google.com/google-ads/answer/1703648?hl=da" value="DK"> Denmark </option> </select> <div class="offer-banner__form__input__border offer-banner__form__input__border--focused"></div> <div class="offer-banner__form__input__border"></div> </div> <div class="offer-banner__form__input offer-banner__form__input--contact"> <div class="mdc-checkbox mdc-theme--dark mdc-ripple-upgraded--unbounded"> <input type="checkbox" id="offer-contact" class="mdc-checkbox__native-control" name="email_opt_in" required=""> <div class="mdc-checkbox__background"> <svg class="mdc-checkbox__checkmark" viewbox="0 0 24 24"> <path class="mdc-checkbox__checkmark-path" fill="none" d="M1.73,12.91 8.1,19.28 22.79,4.59"></path></svg> <div class="mdc-checkbox__mixedmark"></div> </div> </div><label for="offer-contact">Google may contact me occasionally with Google Ads tips and promotions<span class="offer-banner__form__input__error offer-contact-error">To continue, please select this box</span></label> </div> <div class="offer-banner__form__input offer-banner__form__input--captacha"> <div class="g-recaptcha" data-sitekey="6LejzJcUAAAAANXhg-PRzQfqct42zQtGGOHAoBrx"></div><span class="offer-banner__form__input__error">Please complete the captcha above</span> </div> <div class="offer-banner__form__input offer-banner__form__input--submit"> <input type="submit" value="Submit" class="js-submit button--no-ripple offer-banner__button offer-banner__submit"> <p class="offer-banner__offline"> Please connect to the internet and submit your entry. </p> </div><span class="offer-banner__form__input__error offer-banner__form__input__error--unknown">There was an error processing the request. Please try again later.</span> </form><noscript> <p> Please enable javascript to get the offer code. </p></noscript> </div> </div> </div> </div> </div> </div> <section class="section section--standard section__stats"> <div class="section__wrapper"> <ul class="section__carousel" role="region" aria-label="Statistics"> <li class="current"> <div class="section__carousel-content-wrapper"> <div class="section__carousel-content-copy-wrapper"> <span>In an average month, 18+ year olds in the United States spend more time watching YouTube than any television network. <sup>1</sup></span> </div> </div> </li> <li aria-hidden="true"> <div class="section__carousel-content-wrapper"> <div class="section__carousel-content-copy-wrapper"> <span>On mobile alone, more 18- to 49-year-olds watch YouTube during prime time in the United States than they do the top 10 prime-time shows combined. <sup>2</sup></span> </div> </div> </li> <li aria-hidden="true"> <div class="section__carousel-content-wrapper"> <div class="section__carousel-content-copy-wrapper"> <span>Over the last two years, the number of small- and medium-sized businesses advertising on YouTube has doubled. <sup>3</sup></span> </div> </div> </li> </ul> <div class="section__carousel-pagination"> <button type="button" data-id="0" class="section__carousel-pagination__button"><span class="section__carousel-pagination__indicator"></span></button> <button type="button" data-id="1" class="section__carousel-pagination__button"><span class="section__carousel-pagination__indicator"></span></button> <button type="button" data-id="2" class="section__carousel-pagination__button"><span class="section__carousel-pagination__indicator"></span></button> </div> </div> </section> <div class="section__see-how"> <section class="section section--standard section__see-how__container"> <div class="section__wrapper"> <div class="section__see-how__copy"> <div class="section__see-how__copy--mobile"> <a href="https://web.archive.org/web/20200712153134/https://www.youtube.com/watch?v=QWnOF68HNMk" data-video-id="QWnOF68HNMk" data-video-tracking-label="MSQ - 5 Minute Video" class="js-lightbox__initiator gtm-track" data-tracking-category="In Page" data-tracking-action="Interaction - Middle Bubble"> <h2> <span class="see-how__play-button"><svg> <use xlink:href="/web/20200712153134im_/https://www.youtube.com/ads/#icon-yt"></use></svg></span> <span>See how a small-town quilt shop grew into a global business</span> </h2></a> </div> <div class="section__see-how__copy--desktop"> <h2> See how a small-town quilt shop grew into a global business </h2> <blockquote> “My son and daughter came up with an idea to help me build a business around my love of quilting. I had zero video advertising experience. But with YouTube, I was able to reach over 1 million potential customers and make over 14,000 online sales.” </blockquote> <p> Jenny Doan, Founder, Missouri Star Quilt Company </p><a href="https://web.archive.org/web/20200712153134/https://www.youtube.com/watch?v=QWnOF68HNMk" data-video-id="QWnOF68HNMk" data-video-tracking-label="MSQ - 5 Minute Video" class="section__see-how__cta cta js-lightbox__initiator gtm-track" data-tracking-category="In Page" data-tracking-action="Interaction - Middle Bubble>"><span class="see-how__play-button"><svg> <use xlink:href="/web/20200712153134im_/https://www.youtube.com/ads/#icon-yt"></use></svg></span> <span>Watch the video</span> <svg class="cta__arrow"> <use xlink:href="/web/20200712153134im_/https://www.youtube.com/ads/#icon-arrow-forward"></use></svg></a> </div> </div> </div> </section><picture class="section__see-how__image"><source media="(min-width:601px)" data-srcset="https://web.archive.org/web/20200712153134im_/https://lh3.googleusercontent.com/jVSk5o9WhTa7VeScujkmpMdbEvgoI0RA01N2BjTfgiReKdn7ZiuDmbe2VeogGMNwhqWbh5zapB4dm7PRVPPScX6qHnTWJm17Zuebhds=w1510, https://web.archive.org/web/20200712153134im_/https://lh3.googleusercontent.com/jVSk5o9WhTa7VeScujkmpMdbEvgoI0RA01N2BjTfgiReKdn7ZiuDmbe2VeogGMNwhqWbh5zapB4dm7PRVPPScX6qHnTWJm17Zuebhds=w3020 2x"> <source media="(max-width:600px)" data-srcset="https://web.archive.org/web/20200712153134im_/https://lh3.googleusercontent.com/EOsSUTsYPPIA_k98vkQMf160PjFpeQ5Hh93qJAMtmYj4ruMajnR7wIfCPFCt0pZYaZAVjYhiIxQplfEWypbzqQUzFQFjCYmfhh5p=w828, https://web.archive.org/web/20200712153134im_/https://lh3.googleusercontent.com/EOsSUTsYPPIA_k98vkQMf160PjFpeQ5Hh93qJAMtmYj4ruMajnR7wIfCPFCt0pZYaZAVjYhiIxQplfEWypbzqQUzFQFjCYmfhh5p=w1656 2x"> <img data-src="https://web.archive.org/web/20200712153134/https://lh3.googleusercontent.com/jVSk5o9WhTa7VeScujkmpMdbEvgoI0RA01N2BjTfgiReKdn7ZiuDmbe2VeogGMNwhqWbh5zapB4dm7PRVPPScX6qHnTWJm17Zuebhds" class="lazy-image" alt="Missouri Star Quilt"> <noscript><img src="https://web.archive.org/web/20200712153134im_/https://lh3.googleusercontent.com/jVSk5o9WhTa7VeScujkmpMdbEvgoI0RA01N2BjTfgiReKdn7ZiuDmbe2VeogGMNwhqWbh5zapB4dm7PRVPPScX6qHnTWJm17Zuebhds=s0" class="section__see-how__image" alt="Missouri Star Quilt"></noscript></picture> </div> <section class="section section--diagonal-image section__reach"> <div class="section__wrapper"> <div class="copy-lockup"> <h2 class="lb-font--no-crop copy-lockup__title"> Who you’ll reach </h2> <h3 class="lb-font--no-crop copy-lockup__subtitle"> Reach the people who matter most </h3> <p class="lb-font--no-crop"> YouTube Ads can help you connect with people who are interested in what you have to offer. From sports fans to fashionistas, and everyone in between, people come to YouTube for the content they love.<br> <br> With Find My Audience, it’s easy to get a deeper understanding of your most valuable customers – their interests, their habits, and what they’re planning to purchase. </p><a href="https://web.archive.org/web/20200712153134/https://www.thinkwithgoogle.com/feature/findmyaudience?utm_source=youtubeads&utm_medium=referral&utm_campaign=findmyaudience&utm_content=homepage" target="_blank" rel="noreferrer noopener" data-tracking-category="In Page" data-tracking-action="CTA - Find My Audience" class="copy-lockup__cta cta cta--arrow-after gtm-track"><span>Discover your audience on YouTube</span> <svg class="cta__arrow"> <use xlink:href="/web/20200712153134im_/https://www.youtube.com/ads/#icon-arrow-forward"></use></svg></a> </div> <div class="js-reach-graphic reach-graphic"> <div class="reach-graphic__map"> <div class="map__pins"> <ul class="map__pins-matching"> <li class="map__pins-item map__pins-item--1"> <span class="map__pins-pin"><svg> <use xlink:href="/web/20200712153134im_/https://www.youtube.com/ads/#icon-map-pin"></use></svg> <svg> <use xlink:href="/web/20200712153134im_/https://www.youtube.com/ads/#icon-map-pin-styled"></use></svg></span> <div class="map__pins-avatar"> <picture><source media="(min-width:601px)" data-srcset="https://web.archive.org/web/20200712153134im_/https://lh3.googleusercontent.com/c-UIpX6Kst4elbzkE1n5XXxxhwY3_8_5N4yq3J3p3tcYbhZXR1A1cifONQnVvK4v3gbWU7QncCX8HvehDgqjoO4g857Hh9a40mHlqQ=w132, https://web.archive.org/web/20200712153134im_/https://lh3.googleusercontent.com/c-UIpX6Kst4elbzkE1n5XXxxhwY3_8_5N4yq3J3p3tcYbhZXR1A1cifONQnVvK4v3gbWU7QncCX8HvehDgqjoO4g857Hh9a40mHlqQ=w264 2x"> <source media="(max-width:600px)" data-srcset="https://web.archive.org/web/20200712153134im_/https://lh3.googleusercontent.com/c-UIpX6Kst4elbzkE1n5XXxxhwY3_8_5N4yq3J3p3tcYbhZXR1A1cifONQnVvK4v3gbWU7QncCX8HvehDgqjoO4g857Hh9a40mHlqQ=w132, https://web.archive.org/web/20200712153134im_/https://lh3.googleusercontent.com/c-UIpX6Kst4elbzkE1n5XXxxhwY3_8_5N4yq3J3p3tcYbhZXR1A1cifONQnVvK4v3gbWU7QncCX8HvehDgqjoO4g857Hh9a40mHlqQ=w264 2x"> <img data-src="https://web.archive.org/web/20200712153134/https://lh3.googleusercontent.com/c-UIpX6Kst4elbzkE1n5XXxxhwY3_8_5N4yq3J3p3tcYbhZXR1A1cifONQnVvK4v3gbWU7QncCX8HvehDgqjoO4g857Hh9a40mHlqQ" class="lazy-image" alt="Map"> <noscript><img src="https://web.archive.org/web/20200712153134im_/https://lh3.googleusercontent.com/c-UIpX6Kst4elbzkE1n5XXxxhwY3_8_5N4yq3J3p3tcYbhZXR1A1cifONQnVvK4v3gbWU7QncCX8HvehDgqjoO4g857Hh9a40mHlqQ=s0" class="" alt="Map"></noscript></picture> </div> </li> <li class="map__pins-item map__pins-item--2"> <span class="map__pins-pin"><svg> <use xlink:href="/web/20200712153134im_/https://www.youtube.com/ads/#icon-map-pin"></use></svg> <svg> <use xlink:href="/web/20200712153134im_/https://www.youtube.com/ads/#icon-map-pin-styled"></use></svg></span> <div 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watch at least 30 seconds or clicks on your TrueView ad. </p><a href="/web/20200712153134/https://www.youtube.com/ads/pricing/" data-tracking-category="In Page" data-tracking-action="Interaction - Get The Most From Budget" class="copy-lockup__cta cta cta--arrow-after gtm-track"><span>Get the most from your budget</span> <svg class="cta__arrow"> <use xlink:href="/web/20200712153134im_/https://www.youtube.com/ads/#icon-arrow-forward"></use></svg></a> </div> <div class="device-frame device-frame--mobile device-frame--left"> <div class="device-frame__inner"> <div class="device-frame__hardware device-frame__hardware--eb93a059826042dca49407cc4bf5474621c85c55a40ddde95e577fd7"></div> <div class="device-frame__content"> <picture><source media="(min-width:601px)" data-srcset="https://web.archive.org/web/20200712153134im_/https://lh3.googleusercontent.com/VughugI6BCdBtG4gJecvkxDXz4uT9f0pPQMLvT4x0doFEJCuJUrbO2WZkGRZ9dKmOPsOig_CwKdyPQlOnhK3fQidliFcRrnogsZuiw=w374, 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href="/web/20200712153134/https://www.youtube.com/ads/resources/optimizing-your-video-marketing-campaigns/" data-tracking-category="In Page" data-tracking-action="Interaction - Understand Your Results" class="copy-lockup__cta cta cta--arrow-after gtm-track"><span>Understand your results</span> <svg class="cta__arrow"> <use xlink:href="/web/20200712153134im_/https://www.youtube.com/ads/#icon-arrow-forward"></use></svg></a> </div> <div class="device-frame device-frame--laptop device-frame--right"> <div class="device-frame__inner"> <div class="device-frame__hardware device-frame__hardware--b459b48b174db6f28c72a86c905cf2eb6f7f720cafe6ec286235b0f8"></div> <div class="device-frame__content"> <picture><source media="(min-width:601px)" data-srcset="https://web.archive.org/web/20200712153134im_/https://lh3.googleusercontent.com/VbaCEpyTxjd7EYVUVWK-FZpEoXkvlp30JAAMnkDNSTFc0Ds3Tdc2Ob0fqdhsxavQdY3ohi_ciq2RCWXgNrUqhydt6Al40T3d_Tqx=w674, https://web.archive.org/web/20200712153134im_/https://lh3.googleusercontent.com/VbaCEpyTxjd7EYVUVWK-FZpEoXkvlp30JAAMnkDNSTFc0Ds3Tdc2Ob0fqdhsxavQdY3ohi_ciq2RCWXgNrUqhydt6Al40T3d_Tqx=w1348 2x"> <source media="(max-width:600px)" data-srcset="https://web.archive.org/web/20200712153134im_/https://lh3.googleusercontent.com/VbaCEpyTxjd7EYVUVWK-FZpEoXkvlp30JAAMnkDNSTFc0Ds3Tdc2Ob0fqdhsxavQdY3ohi_ciq2RCWXgNrUqhydt6Al40T3d_Tqx=w337, https://web.archive.org/web/20200712153134im_/https://lh3.googleusercontent.com/VbaCEpyTxjd7EYVUVWK-FZpEoXkvlp30JAAMnkDNSTFc0Ds3Tdc2Ob0fqdhsxavQdY3ohi_ciq2RCWXgNrUqhydt6Al40T3d_Tqx=w674 2x"> <img data-src="https://web.archive.org/web/20200712153134/https://lh3.googleusercontent.com/VbaCEpyTxjd7EYVUVWK-FZpEoXkvlp30JAAMnkDNSTFc0Ds3Tdc2Ob0fqdhsxavQdY3ohi_ciq2RCWXgNrUqhydt6Al40T3d_Tqx" class="lazy-image" alt="How you'll measure results"> <noscript><img src="https://web.archive.org/web/20200712153134im_/https://lh3.googleusercontent.com/VbaCEpyTxjd7EYVUVWK-FZpEoXkvlp30JAAMnkDNSTFc0Ds3Tdc2Ob0fqdhsxavQdY3ohi_ciq2RCWXgNrUqhydt6Al40T3d_Tqx=s0" class="" alt="How you'll measure results"></noscript></picture> <div class="js-measure-graphic measure-graphic"> <div class="measure-graphic__stats"> <span class="stat-a">11,205</span> <span class="stat-b">28</span> <span class="stat-c">25</span> <span class="stat-d">15</span> </div> <div class="measure-graphic__bars"> <div class="bar"> <span class="bar__lower"></span> </div> <div class="bar"> <span class="bar__lower"></span> </div> <div class="bar"> <span class="bar__lower"></span> </div> <div class="bar"> <span class="bar__lower"></span> </div> <div class="bar"> <span class="bar__lower"></span> </div> <div class="bar"> <span class="bar__lower"></span> </div> <div class="bar"> <span class="bar__lower"></span> </div> <div class="bar"> <span class="bar__lower"></span> </div> <div class="bar"> <span class="bar__lower"></span> </div> <div class="bar"> <span class="bar__lower"></span> </div> <div class="bar"> <span class="bar__lower"></span> </div> <div class="bar"> <span class="bar__lower"></span> </div> <div class="bar"> <span class="bar__lower"></span> </div> <div class="bar"> <span class="bar__lower"></span> </div> <div class="bar"> <span class="bar__lower"></span> </div> <div class="bar"> <span class="bar__lower"></span> </div> <div class="bar"> <span class="bar__lower"></span> </div> <div class="bar"> <span class="bar__lower"></span> </div> <div class="bar"> <span class="bar__lower"></span> </div> <div class="bar"> <span class="bar__lower"></span> </div> <div class="bar"> <span class="bar__lower"></span> </div> <div class="bar"> <span class="bar__lower"></span> </div> <div class="bar"> <span class="bar__lower"></span> </div> <div class="bar"> <span class="bar__lower"></span> </div> <div class="bar"> <span class="bar__lower"></span> </div> <div class="bar"> <span class="bar__lower"></span> </div> <div class="bar"> <span class="bar__lower"></span> </div> <div class="bar"> <span class="bar__lower"></span> </div> <div class="bar"> <span class="bar__lower"></span> </div> <div class="bar"> <span class="bar__lower"></span> </div> <div class="bar"> <span class="bar__lower"></span> </div> </div> </div> </div> </div> </div> </div> </section> <section class="section section--standard section__get-started section--grey"> <div class="section__wrapper"> <h2 class="section__subtitle"> Let’s get started </h2> <ul class="cards section__get-started__cards"> <li class="cards__card cards__card--icon cards__card--link" data-category="all"> <a href="/web/20200712153134/https://www.youtube.com/ads/making-a-video-ad/#youtubedirector" data-tracking-category="In Page" data-tracking-action="CTA - Card - Make A Video Ad" class="cards__card__link gtm-track"> <div class="cards__card__copy"> <div class="cards__card__icon"> <svg> <use xlink:href="/web/20200712153134im_/https://www.youtube.com/ads/#icon-mobile"></use></svg> </div> <h3 class="cards__card__subtitle"> No video? No problem. </h3> <p> See how to create a compelling advertising video with your phone or a professional. </p><span class="cta cta--arrow-after"><span>Make a video ad</span> <svg class="cta__arrow"> <use xlink:href="/web/20200712153134im_/https://www.youtube.com/ads/#icon-arrow-forward"></use></svg></span> </div></a> </li> <li class="cards__card cards__card--icon cards__card--link" data-category="all"> <a target="_blank" rel="noreferrer noopener" data-tracking-category="In Page" data-tracking-action="CTA - Card - Start Now" class="cards__card__link gtm-track js-start-now"> <div class="cards__card__copy"> <div class="cards__card__icon"> <svg> <use xlink:href="/web/20200712153134im_/https://www.youtube.com/ads/#icon-film"></use></svg> </div> <h3 class="cards__card__subtitle"> Ready to advertise? </h3> <p> Good news. If you have a video, get it up and running on YouTube today. </p><span class="cta cta--arrow-after"><span data-glue-octopus="primary-cta">Start now</span> <svg class="cta__arrow"> <use xlink:href="/web/20200712153134im_/https://www.youtube.com/ads/#icon-arrow-forward"></use></svg></span> </div></a> </li> <li class="cards__card cards__card--icon cards__card--link" data-category="all" data-glue-octopus="home-get-started-card"> <a data-tracking-category="In Page" data-tracking-action="CTA - Card - Call" class="cards__card__link cta__talk-to-us js-talk-to-us-initiator gtm-track"> <div class="cards__card__copy"> <div class="cards__card__icon"> <svg> <use xlink:href="/web/20200712153134im_/https://www.youtube.com/ads/#icon-communicate"></use></svg> </div> <h3 class="cards__card__subtitle"> We’re here to help. </h3> <p> Get help setting up your account from a YouTube Advertising expert when you spend $10 per day. </p><span data-glue-octopus="eto-number-cta" class="cta cta--arrow-after"><span><svg> <use xlink:href="/web/20200712153134im_/https://www.youtube.com/ads/#icon-phone"></use></svg> Talk to us</span></span> </div></a> </li> </ul> <div class="section__get-started__small-print"> <p class="small-print"> <sup>1</sup> Source: Google-commissioned Nielsen study, U.S, 2016.<br> <sup>2</sup> Source: Google-commissioned Nielsen study, U.S, 2016.<br> <sup>3</sup> Source: YouTube Global Internal Data, Global, 2016. </p> </div> </div> </section> <section class="section section--standard section__cta-mobile"> <div class="section__wrapper"> <h2 class="section__subtitle"> Ready to run your ad? </h2><a href="https://web.archive.org/web/20200712153134/https://adwords.google.com/video/SignupFlow?sourceid=awo&subid=ww-en_us-et-v_ads_yt_1index-new&utm_source=YT_Advertise&utm_campaign=advertise_header_nav&utm_medium=permanent&utm_term=1index-ww-hl-en_us&utm_content=run_button&_ga=1.129046661.841929866.1481903684" class="button button--blue js-start-now" 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3.91V9.06H7.915v2.958h2.554v7.59H1.082A1.082 1.082 0 0 1 0 18.526V1.082C0 .484.484 0 1.082 0h17.444c.597 0 1.082.484 1.082 1.082v17.444c0 .597-.485 1.082-1.082 1.082h-5.002z" fill="#909090" fill-rule="evenodd"></path></svg></a> </section> <section class="lb-footer__section lb-footer__standard"> <div class="lb-accordion lb-js-accordion"> <ul class="lb-accordion__drawers lb-js-accordion-drawers"> <li class="lb-accordion__drawers-drawer lb-js-accordion-drawer"> <div class="lb-accordion__drawer-content"> <div class="lb-accordion__drawer-head lb-js-accordion-drawer-head" role="button" tabindex="0"> <h3 class="lb-font-body lb-font--no-crop lb-font-weight-500 lb-footer__standard-menu-title lb-font-color-white"> About YouTube </h3><span class="lb-accordion__drawer-icon"></span> </div> <div class="lb-accordion__drawer-body lb-js-accordion-drawer-body"> <nav class="lb-footer__standard-menu" aria-label="About YouTube"> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20200712153134/https://www.youtube.com/about/">About</a> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20200712153134/https://youtube.googleblog.com/">Blog</a> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20200712153134/https://www.youtube.com/jobs/">Jobs</a> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20200712153134/https://www.youtube.com/about/press/">Press</a> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20200712153134/https://www.youtube.com/trends/">YouTube Culture & Trends</a> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20200712153134/https://www.youtube.com/howyoutubeworks/">How YouTube Works</a> </nav> </div> 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href="https://web.archive.org/web/20200712153134/https://www.youtube.com/musicpremium">YouTube Music</a> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20200712153134/https://www.youtube.com/channel/UCqVDpXKLmKeBU_yyt_QkItQ">YouTube Originals</a> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20200712153134/https://www.youtube.com/premium/">YouTube Premium</a> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20200712153134/https://studio.youtube.com/">YouTube Studio</a> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20200712153134/https://tv.youtube.com/">YouTube TV</a> </nav> </div> </div> </li> <li class="lb-accordion__drawers-drawer lb-js-accordion-drawer"> <div class="lb-accordion__drawer-content"> <div 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class="lb-font-body lb-font--no-crop lb-font-weight-500 lb-footer__standard-menu-title lb-font-color-white"> For Creators </h3><span class="lb-accordion__drawer-icon"></span> </div> <div class="lb-accordion__drawer-body lb-js-accordion-drawer-body"> <nav class="lb-footer__standard-menu" aria-label="For Creators"> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20200712153134/https://artists.youtube.com/">Artists</a> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20200712153134/https://www.youtube.com/creators/">Creators</a> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20200712153134/https://creatoracademy.youtube.com/page/education">Creator Academy</a> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20200712153134/https://www.youtube.com/yt/family/">Creating for Kids</a> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20200712153134/https://youtube.com/creatorresearch/">Creator Research</a> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20200712153134/https://servicesdirectory.withyoutube.com/">Creator Services Directory</a> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20200712153134/https://www.youtube.com/nextup">YouTube NextUp</a> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20200712153134/https://www.youtube.com/space/">YouTube Space</a> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20200712153134/https://vr.youtube.com/">YouTube VR</a> </nav> </div> </div> </li> <li class="lb-accordion__drawers-drawer lb-js-accordion-drawer"> <div class="lb-accordion__drawer-content"> <div class="lb-accordion__drawer-head lb-js-accordion-drawer-head" role="button" tabindex="0"> <h3 class="lb-font-body lb-font--no-crop lb-font-weight-500 lb-footer__standard-menu-title lb-font-color-white"> Our Commitments </h3><span class="lb-accordion__drawer-icon"></span> </div> <div class="lb-accordion__drawer-body lb-js-accordion-drawer-body"> <nav class="lb-footer__standard-menu" aria-label="Our Commitments"> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20200712153134/https://www.youtube.com/creators-for-change/">Creators for Change</a> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20200712153134/https://youtube.com/csai-match/">CSAI Match</a> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20200712153134/https://socialimpact.youtube.com/">Social Impact</a> </nav> </div> </div> </li> </ul> </div> <div class="lb-footer__standard-menu-titles"> <h3 class="lb-font-body lb-font-weight-500 lb-footer__standard-menu-title lb-font-color-white"> About YouTube </h3> <h3 class="lb-font-body lb-font-weight-500 lb-footer__standard-menu-title lb-font-color-white"> Products </h3> <h3 class="lb-font-body lb-font-weight-500 lb-footer__standard-menu-title lb-font-color-white"> For Business </h3> <h3 class="lb-font-body lb-font-weight-500 lb-footer__standard-menu-title lb-font-color-white"> For Creators </h3> <h3 class="lb-font-body lb-font-weight-500 lb-footer__standard-menu-title lb-font-color-white"> Our Commitments </h3> </div> <div class="lb-footer__standard-menus"> <nav class="lb-footer__standard-menu" aria-label="About YouTube"> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20200712153134/https://www.youtube.com/about/">About</a> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20200712153134/https://youtube.googleblog.com/">Blog</a> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20200712153134/https://www.youtube.com/jobs/">Jobs</a> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20200712153134/https://www.youtube.com/about/press/">Press</a> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20200712153134/https://www.youtube.com/trends/">YouTube Culture & Trends</a> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20200712153134/https://www.youtube.com/howyoutubeworks/">How YouTube Works</a> </nav> <nav class="lb-footer__standard-menu" aria-label="Products"> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20200712153134/https://www.youtubego.com/">YouTube Go</a> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20200712153134/https://www.youtube.com/kids/">YouTube Kids</a> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20200712153134/https://www.youtube.com/musicpremium">YouTube Music</a> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20200712153134/https://www.youtube.com/channel/UCqVDpXKLmKeBU_yyt_QkItQ">YouTube Originals</a> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20200712153134/https://www.youtube.com/premium/">YouTube Premium</a> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20200712153134/https://studio.youtube.com/">YouTube Studio</a> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20200712153134/https://tv.youtube.com/">YouTube TV</a> </nav> <nav class="lb-footer__standard-menu" aria-label="For Business"> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20200712153134/https://www.youtube.com/ads/">Advertising</a> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20200712153134/https://www.youtube.com/yt/dev/">Developers</a> </nav> <nav class="lb-footer__standard-menu" aria-label="For Creators"> <a class="lb-font-footnote 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