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AI's New Creative Streak Sparks a Silicon Valley Gold Rush | WIRED
<!DOCTYPE html><html lang="en-US"><head><title>AI's New Creative Streak Sparks a Silicon Valley Gold Rush | WIRED</title><meta charSet="utf-8"/><meta content="IE=edge" http-equiv="X-UA-Compatible"/><meta name="msapplication-tap-highlight" content="no"/><meta name="viewport" content="width=device-width, initial-scale=1"/><meta name="author" content="Will Knight"/><meta name="copyright" content="Copyright (c) Condé Nast 2024"/><meta name="description" content="Investors have got the hots for "generative AI" that can make text and images like DALL-E and GPT-3. 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{"channel":"business","content":{"copyCount":1342,"imageCount":1,"embedCount":4,"ratio":268.4,"midContentCadence":375},"contentType":"article","experiments":{},"keywords":{"copilotid":["635811513c668b3d581922aa"],"platform":["verso"],"tags":["business","artificial-intelligence","application","software-development","text-generation","end-user","startup","sector","entertainment","publishing","social-media","source-data","images","text","technology","machine-learning","natural-language-processing","startups","deep-learning","big-data"]},"server":"production","slug":"ais-new-creative-streak-sparks-a-silicon-valley-gold-rush","subChannel":"artificial-intelligence","subSubChannel":"software-development","templateType":"mt_article_two_column"};</script><link rel="preconnect" href="https://ads-static.conde.digital"/><script id="ads-v6" src="https://ads-static.conde.digital/production/cns/builds/wired/v6.js" async=""></script><script type="application/ld+json">{"@context":"http://schema.org","@type":"NewsArticle","articleBody":"Guo’s event was just one of several held last week in San Francisco by investors and technologists excited by the commercial potential of what has been dubbed “generative AI.” Her guests included AI engineers from large tech companies, fellow investors, and entrepreneurs building businesses powered by recent advances in algorithms that generate text or images. One of the guests of honor was Clement Delangue, CEO of Hugging Face, a company that hosts a number of open source generative AI projects, including one that recently sparked a frenzy of AI memes. He answered questions from engineers thinking about jumping onto the bandwagon with generative AI startups of their own. “It’s just the hottest area from a fundraising perspective right now,” Guo says.\nSocial media has lately been overrun by stunning and strange images generated by AI, thanks to advances by Hugging Face and others. Related machine learning technology allows algorithms to generate reams of surprisingly coherent text on a given subject. A few of what are now styled as generative AI companies have collectively raised hundreds of millions of dollars, spurring a hunt for a new generation of AI unicorns.\nStability AI, which offers tools for generating images with few restrictions, held a party of its own in San Francisco last week. It announced $101 million in new funding, valuing the company at a dizzy $1 billion. The gathering attracted tech celebrities including Google cofounder Sergey Brin.\nGenerative AI enthusiasts predict the technology will take root in all kinds of industries and will do much more than just spit out images or sentences. David Song, a senior at Stanford University who is tracking the boom, has collated a list of over 100 generative AI startups. They’re working on applications including generating music, game development, writing assistants, customer service bots, coding aids, video editing tech, and assistants that manage online communities. Guo has invested in a company that plans to generate legal contracts from a text description—a potentially lucrative application if it can work reliably.\nSong works with Everyprompt, a startup that makes it easier for companies to use text generation. Like many contributing to the buzz, he says testing generative AI tools that make images, text, or code has left him with a sense of wonder at the possibilities. “It’s been a long time since I used a website or technology that felt immensely helpful or magical,” he says. “Using generative AI makes me feel like I’m using magic.”\nGuo believes generative AI is a leap in the potential of AI technology similar to one beginning in 2012 that reshaped the whole tech industry and the products it offers. That’s when engineers found that artificial neural networks, a type of machine learning model, could perform remarkable new tricks when given sufficient training data and computer power, such as recognizing the content of photos or transcribing speech.\nIn the years since, a wave of investment from companies large and small has spread face recognition around the world, has installed always-listening virtual assistants into homes, and has seen AI technology become integral to just about every gadget, app, and service.\nThe race is now on to find the applications of generative AI that will make a mark on the world. One of the early successes is Microsoft’s Copilot, which can write code for a given task and costs $10 per month. Another is Jasper, which offers a service that auto-generates text for companies to use in blog posts, marketing copy, and emails. Last week, the company announced that it had raised $125 million in funding from investors that valued the company at $1.5 billion, and claimed to be on track to bring in $75 million in revenue this year.\nBoth Microsoft and Jasper built on top of services from OpenAI, an AI company that began as a nonprofit with funding from Elon Musk and other tech luminaries. It has pioneered text generation, starting in 2019 with an algorithm called GPT-2. Late in 2021 it threw open a more powerful commercial successor, known as GPT-3, for anyone to use.\nOpenAI also kickstarted the recent surge of interest in AI image generation by announcing a tool called DALL-E in January 2021 that could produce crude images for a text prompt. A second version, DALL-E 2, released in April 2022, is able to render more sophisticated and complex images, demonstrating how rapidly the technology was advancing. A number of companies, including Stability AI, now offer similar tools for making images.\nSilicon Valley hype can, of course, get ahead of reality. “There is a lot of FOMO,” says Nathan Benaich, an investor at Air Street Capital and the author of “The State of AI,” an annual report tracking technology and business trends. He says Adobe’s acquisition of Figma, a collaborative design tool, for $20 billion, has created a sense of rich opportunities in reinventing creative tools. Benaich is looking at several companies exploring the use of generative AI for protein synthesis or chemistry. “It’s pretty crazy right now—everyone is talking about it,” he says.\nJoanne Chen, a partner at Foundation Capital and an early investor in Jasper, says it is still difficult to turn a generative AI tool into a valuable company. Jasper's founders put most of their effort into fine-tuning the product to meet customer needs and tastes, she says, but she believes the technology could have many uses.\nChen also says the generative AI rush means that regulation has yet to catch up with some of the unsavory or dangerous uses it could find. She is worried about how AI tools could be misused, for example to create videos that spread misinformation. “What I’m most concerned about is how we think about security and false and fake content,” she says.\nOther uncertainties about generative AI raise legal questions. Amir Ghavi, a corporate partner at the law firm Fried Frank, says he has recently fielded a burst of questions from companies looking to make use of the technology. They have struggled with issues such as the legal implications of using models that may be trained on copyrighted material, like images scraped from the web.\nSome artists have complained that image generators threaten to undermine human creativity. Shutterstock, a stock imagery provider, this week announced it would offer an image generation service powered by OpenAI but would also launch a fund that pays people who make images that the company licenses as training material for AI models. Ghavi says use of copyrighted material to train AI models is most likely covered by fair use, making it exempt from copyright law, but adds that he expects that to be tested in court.\nThe open legal questions and potential for malign use of generative AI hardly seem to be slowing investors’ interest. Their enthusiasm evokes previous Silicon Valley frenzies over social apps and cryptocurrency. And the technology at the heart of this hype cycle can help keep the speculative flywheel spinning.\nThe venture capital firm Sequoia Capital laid out the potential of generative AI in a blog post last month, across areas such as voice synthesis, video editing, and biology and chemistry. A postscript at the bottom noted that all the images and some of the text, including future use cases for generative algorithms, were generated using AI.","isBasedOn":"https://www.wired.com/story/ais-new-creative-streak-sparks-a-silicon-valley-gold-rush/","articleSection":"business","author":[{"@type":"Person","name":"Will Knight","sameAs":"https://www.wired.com/author/will-knight/"}],"dateModified":"2022-10-27T08:00:00.000-04:00","datePublished":"2022-10-27T08:00:00.000-04:00","headline":"AI's New Creative Streak Sparks a Silicon Valley Gold Rush","image":["https://media.wired.com/photos/635a221f93ea9ed771dc5180/16:9/w_2400,h_1350,c_limit/Business-AI-Generators-Stephanie-Guo-1177538357.jpg","https://media.wired.com/photos/635a221f93ea9ed771dc5180/4:3/w_2065,h_1549,c_limit/Business-AI-Generators-Stephanie-Guo-1177538357.jpg","https://media.wired.com/photos/635a221f93ea9ed771dc5180/1:1/w_1600,h_1600,c_limit/Business-AI-Generators-Stephanie-Guo-1177538357.jpg"],"keywords":["business","artificial intelligence","ai hub","software development","text generation","startup","entertainment","publishing","social media","images","text","machine learning","natural language processing","startups","deep learning","big data","audio player","textaboveleftsmall","web"],"thumbnailUrl":"https://media.wired.com/photos/635a221f93ea9ed771dc5180/3:2/w_2400,h_1600,c_limit/Business-AI-Generators-Stephanie-Guo-1177538357.jpg","url":"https://www.wired.com/story/ais-new-creative-streak-sparks-a-silicon-valley-gold-rush/","isPartOf":{"@type":"CreativeWork","name":"WIRED"},"isAccessibleForFree":true,"alternativeHeadline":"Investors have got the hots for \"generative AI\" that can make text and images like DALL-E and GPT-3. But so far, the hype runs ahead of the business results.","description":"Investors have got the hots for \"generative AI\" that can make text and images like DALL-E and GPT-3. But so far, the hype runs ahead of the business results.","mainEntityOfPage":{"@type":"WebPage","@id":"https://www.wired.com/story/ais-new-creative-streak-sparks-a-silicon-valley-gold-rush/"},"publisher":{"@context":"https://schema.org","@type":"Organization","name":"WIRED","logo":{"@type":"ImageObject","url":"https://www.wired.com/verso/static/wired-us/assets/newsletter-signup-hub.jpg","width":"500px","height":"100px"},"url":"https://www.wired.com"}}</script><script type="application/ld+json">{"@context":"https://schema.org/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Business","item":"https://www.wired.com/business/"},{"@type":"ListItem","position":2,"name":"artificial intelligence","item":"https://www.wired.com/tag/artificial-intelligence/"},{"@type":"ListItem","position":3,"name":"AI's New Creative Streak Sparks a Silicon Valley Gold Rush"}]}</script><meta id="google-signin-meta" name="google-signin-client_id" 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class="ContentHeaderRubricBlock-LmpbT hkFrAN"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk jYjxgY bylines bylines--inlined-with-bg ContentHeaderBylines-cZqgyJ bHLeKI"><span class="BylineWrapper-jWHrLH dlzgzD byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn bAqyQm byline__name"><a class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLink-eNWuiM BylineLink-gEnFiw iUEiRd euNVPR jdMSdZ BDKtv byline__name-link button" href="/author/will-knight/">Will Knight</a></span></span></span></div><div data-testid="ContentHeaderRubricDateBlock" class="ContentHeaderRubricDateBlock-kAQcZP fTFWxD"><div class="RubricWrapper-dKmCNX korSvK rubric ContentHeaderRubricContainer-eTudtt edKnIL"><a class="RubricLink-gRWSOU fTtYjx rubric__link" href="/category/business"><span class="RubricName-fVtemz cLxcNi rubric__name">Business</span></a></div><time data-testid="ContentHeaderPublishDate" dateTime="2022-10-27T08:00:00-04:00" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ContentHeaderTitleBlockPublishDate-hYmSqb iUEiRd iJViBS cXawal">Oct 27, 2022 8:00 AM</time></div></div><h1 data-testid="ContentHeaderHed" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ContentHeaderHed-NCyCC iUEiRd cvHIvL kctZMs">AI's New Creative Streak Sparks a Silicon Valley Gold Rush</h1></div><div class="ContentHeaderAccreditation-lfctVB etVsnJ content-header__accreditation" data-testid="ContentHeaderAccreditation"><div class="ContentHeaderDek-bIqFFZ jTjywE">Investors have got the hots for "generative AI" that can make text and images. But so far, the hype runs ahead of the business results.</div></div></div><div class="ContentHeaderLeadAsset-hGbumP cAlrhp lead-asset ContentHeaderLeadAssetWrapper-hfXHEc besjtV lead-asset--width-small" data-testid="ContentHeaderLeadAsset"><figure class="ContentHeaderLeadAssetContent-kOfYSG dRGWbI"><div class="ContentHeaderLeadAssetContentMedia-bLEIpi jjhWdS lead-asset__content__photo"><span class="SpanWrapper-umhxW jvZaPI responsive-asset ContentHeaderResponsiveAsset-bREgIb cZenhb"><div data-testid="aspect-ratio-container" class="AspectRatioContainer-bJHpJz gOkWog"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa ContentHeaderResponsiveAsset-bREgIb cZenhb responsive-image"><source media="(max-width: 767px)" srcSet="https://media.wired.com/photos/635a221f93ea9ed771dc5180/master/w_120,c_limit/Business-AI-Generators-Stephanie-Guo-1177538357.jpg 120w, https://media.wired.com/photos/635a221f93ea9ed771dc5180/master/w_240,c_limit/Business-AI-Generators-Stephanie-Guo-1177538357.jpg 240w, https://media.wired.com/photos/635a221f93ea9ed771dc5180/master/w_320,c_limit/Business-AI-Generators-Stephanie-Guo-1177538357.jpg 320w, https://media.wired.com/photos/635a221f93ea9ed771dc5180/master/w_640,c_limit/Business-AI-Generators-Stephanie-Guo-1177538357.jpg 640w, https://media.wired.com/photos/635a221f93ea9ed771dc5180/master/w_960,c_limit/Business-AI-Generators-Stephanie-Guo-1177538357.jpg 960w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.wired.com/photos/635a221f93ea9ed771dc5180/master/w_120,c_limit/Business-AI-Generators-Stephanie-Guo-1177538357.jpg 120w, https://media.wired.com/photos/635a221f93ea9ed771dc5180/master/w_240,c_limit/Business-AI-Generators-Stephanie-Guo-1177538357.jpg 240w, https://media.wired.com/photos/635a221f93ea9ed771dc5180/master/w_320,c_limit/Business-AI-Generators-Stephanie-Guo-1177538357.jpg 320w, https://media.wired.com/photos/635a221f93ea9ed771dc5180/master/w_640,c_limit/Business-AI-Generators-Stephanie-Guo-1177538357.jpg 640w, https://media.wired.com/photos/635a221f93ea9ed771dc5180/master/w_960,c_limit/Business-AI-Generators-Stephanie-Guo-1177538357.jpg 960w, https://media.wired.com/photos/635a221f93ea9ed771dc5180/master/w_1280,c_limit/Business-AI-Generators-Stephanie-Guo-1177538357.jpg 1280w, https://media.wired.com/photos/635a221f93ea9ed771dc5180/master/w_1600,c_limit/Business-AI-Generators-Stephanie-Guo-1177538357.jpg 1600w, https://media.wired.com/photos/635a221f93ea9ed771dc5180/master/w_1920,c_limit/Business-AI-Generators-Stephanie-Guo-1177538357.jpg 1920w, https://media.wired.com/photos/635a221f93ea9ed771dc5180/master/w_2240,c_limit/Business-AI-Generators-Stephanie-Guo-1177538357.jpg 2240w" sizes="100vw"/><img alt="Stephanie Guo" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.wired.com/photos/635a221f93ea9ed771dc5180/master/w_2560%2Cc_limit/Business-AI-Generators-Stephanie-Guo-1177538357.jpg"/></picture></div></div></span><div class="CaptionWrapper-jSZdqE fJvQtP caption ContentHeaderLeadAssetCaption-hPWmSN cZMGrQ"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ CaptionCredit-ejegDm iUEiRd isTgyB fNaHcW caption__credit">Photograph: Martina Albertazzi/Bloomberg/Getty Images</span></div></div></figure><div data-testid="ContentHeaderLeadRailAnchor" class="ContentHeaderLeadRailAnchor-jYVcDc djtEof"></div></div></div></header></div><div data-attribute-verso-pattern="article-body" class="ArticlePageContentBackGround-cNiFNN jZDNzd article-body__content"><div class="ActionBarWrapperContent-lasBkU jrRtuw"><div class="ActionBarWrapperComponent-cjwxLS bEeSLb"><div data-attr-viewport-monitor="" class="ActionBarWrapper-dhxmQh ttAbm viewport-monitor-anchor"><button id="bookmark" aria-label="Save" class="ActionBarButton-dyFOZU jqKQwk bookmark 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class="ChannelCloudSubChannelContainer-fYiCEj hlviLy"><p class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ChannelCloudSubChannelText-bLbKFp iUEiRd gvZGZK bdgOqw">Application</p><a href="https://www.wired.com/category/artificial-intelligence/?filter=channels/artificial-intelligence/application/software-development" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLink-eNWuiM ChannelCloudSubChannelLink-gQCRso iUEiRd euNVPR jSvUDd jftDXg"><p class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ChannelCloudSubChannelLinkText-gdDawd iUEiRd hRayOh cZSeVK">Software development</p></a><a href="https://www.wired.com/category/artificial-intelligence/?filter=channels/artificial-intelligence/application/text-generation" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLink-eNWuiM ChannelCloudSubChannelLink-gQCRso iUEiRd euNVPR jSvUDd jftDXg"><p class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ChannelCloudSubChannelLinkText-gdDawd iUEiRd hRayOh cZSeVK">Text generation</p></a></div><div 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ChannelCloudSubChannelLinkText-gdDawd iUEiRd hRayOh cZSeVK">Entertainment</p></a><a href="https://www.wired.com/category/artificial-intelligence/?filter=channels/artificial-intelligence/sector/publishing" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLink-eNWuiM ChannelCloudSubChannelLink-gQCRso iUEiRd euNVPR jSvUDd jftDXg"><p class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ChannelCloudSubChannelLinkText-gdDawd iUEiRd hRayOh cZSeVK">Publishing</p></a><a href="https://www.wired.com/category/artificial-intelligence/?filter=channels/artificial-intelligence/sector/social-media" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLink-eNWuiM ChannelCloudSubChannelLink-gQCRso iUEiRd euNVPR jSvUDd jftDXg"><p class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ChannelCloudSubChannelLinkText-gdDawd iUEiRd hRayOh cZSeVK">Social media</p></a></div><div class="ChannelCloudSubChannelContainer-fYiCEj hlviLy"><p class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ChannelCloudSubChannelText-bLbKFp iUEiRd gvZGZK bdgOqw">Source Data</p><a href="https://www.wired.com/category/artificial-intelligence/?filter=channels/artificial-intelligence/source-data/images" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLink-eNWuiM ChannelCloudSubChannelLink-gQCRso iUEiRd euNVPR jSvUDd jftDXg"><p class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ChannelCloudSubChannelLinkText-gdDawd iUEiRd hRayOh cZSeVK">Images</p></a><a href="https://www.wired.com/category/artificial-intelligence/?filter=channels/artificial-intelligence/source-data/text" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLink-eNWuiM ChannelCloudSubChannelLink-gQCRso iUEiRd euNVPR jSvUDd jftDXg"><p class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ChannelCloudSubChannelLinkText-gdDawd iUEiRd hRayOh cZSeVK">Text</p></a></div><div class="ChannelCloudSubChannelContainer-fYiCEj hlviLy"><p class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ChannelCloudSubChannelText-bLbKFp iUEiRd gvZGZK bdgOqw">Technology</p><a href="https://www.wired.com/category/artificial-intelligence/?filter=channels/artificial-intelligence/technology/machine-learning" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLink-eNWuiM ChannelCloudSubChannelLink-gQCRso iUEiRd euNVPR jSvUDd jftDXg"><p class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ChannelCloudSubChannelLinkText-gdDawd iUEiRd hRayOh cZSeVK">Machine learning</p></a><a href="https://www.wired.com/category/artificial-intelligence/?filter=channels/artificial-intelligence/technology/natural-language-processing" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLink-eNWuiM ChannelCloudSubChannelLink-gQCRso iUEiRd euNVPR jSvUDd jftDXg"><p class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ChannelCloudSubChannelLinkText-gdDawd iUEiRd hRayOh cZSeVK">Natural language processing</p></a></div></div></div></div></div></div><div class="ArticlePageChunksContent-etcMtP bwyLBj"><div data-testid="ArticlePageChunks" class="ArticlePageChunks-fLyCVG eOdfIs"><div class="GridWrapper-cAzTTK sjrqk grid grid-margins grid-items-2 ArticlePageChunksGrid-hfxaau eSqXkM grid-layout--adrail narrow wide-adrail"><div class="GridItem-buujkM stRKV grid--item grid-layout__content"><div class="BodyWrapper-kufPGa jVPeUt body body__container article__body" data-journey-hook="client-content" data-testid="BodyWrapper"><div class="body__inner-container"><p><span class="lead-in-text-callout">Sarah Guo, founder</span> of venture capital firm Conviction, organized a buzzy salon at a posh bar in San Francisco last week that drew an animated crowd of engineers, entrepreneurs, and financiers. The thing on all of their minds: the blossoming creative capabilities of <a href="https://www.wired.com/tag/artificial-intelligence/">artificial intelligence</a>.</p><p class="paywall">Guo’s event was just one of several held last week in San Francisco by investors and technologists excited by the commercial potential of what has been dubbed “generative AI.” Her guests included AI engineers from large tech companies, fellow investors, and entrepreneurs building businesses powered by recent advances in algorithms that generate text or images. One of the guests of honor was Clement Delangue, CEO of <a data-offer-url="https://huggingface.co/" class="external-link" data-event-click="{"element":"ExternalLink","outgoingURL":"https://huggingface.co/"}" href="https://huggingface.co/" rel="nofollow noopener" target="_blank">Hugging Face</a>, a company that hosts a number of open source generative AI projects, including <a href="https://www.wired.com/story/dalle-ai-meme-machine/">one that recently sparked a frenzy of AI memes</a>. He answered questions from engineers thinking about jumping onto the bandwagon with generative AI startups of their own. “It’s just the hottest area from a fundraising perspective right now,” Guo says.</p><figure data-testid="IframeEmbed" class="IframeEmbedWrapper-sc-dRedg kSrFfN iframe-embed"><div data-testid="IframeEmbedContainer" class="IframeEmbedContainer-hptgUZ ertnRV"><div class="IframeEmbedAspectRatioWrapper-hFVJps BKpgQ"><iframe class="IframeEmbedContent-cMdiev csnuAY IframeEmbedContent lazy" height="250" width="100%" sandbox="allow-scripts allow-same-origin" title="Embedded Frame" data-src="https://player.spokenlayer.net/v1-wired-business?__v=linear&url=http://www.wired.com/story/ais-new-creative-streak-sparks-a-silicon-valley-gold-rush" allow="autoplay *; encrypted-media *; clipboard-write; autoplay; fullscreen; picture-in-picture"></iframe></div></div></figure><div></div><div></div><p class="paywall">Social media has lately been overrun by <a data-offer-url="https://wired.me/uncategorized/when-ai-makes-art-humans-supply-the-creative-spark/" class="external-link" data-event-click="{"element":"ExternalLink","outgoingURL":"https://wired.me/uncategorized/when-ai-makes-art-humans-supply-the-creative-spark/"}" href="https://wired.me/uncategorized/when-ai-makes-art-humans-supply-the-creative-spark/" rel="nofollow noopener" target="_blank">stunning and strange images</a> generated by AI, thanks to advances by Hugging Face and others. Related machine learning technology allows algorithms to generate reams of <a href="https://www.wired.com/story/ai-generated-marketing-content/">surprisingly coherent text on a given subject</a>. A few of what are now styled as generative AI companies have collectively raised hundreds of millions of dollars, spurring a hunt for a new generation of AI unicorns.</p><div class="Container-hnJNtl gxMaIG"></div><p class="paywall">Stability AI, which offers tools for <a href="https://www.wired.com/story/the-joy-and-dread-of-ai-image-generators-without-limits/">generating images with few restrictions</a>, held a party of its own in San Francisco last week. It announced $101 million in new funding, valuing the company at a dizzy $1 billion. The gathering attracted tech celebrities including Google cofounder <a href="https://www.wired.com/tag/sergey-brin/">Sergey Brin</a>.</p><p class="paywall">Generative AI enthusiasts predict the technology will take root in all kinds of industries and will do much more than just spit out images or sentences. David Song, a senior at Stanford University who is tracking the boom, has collated <a data-offer-url="https://airtable.com/shr6nfE9FOHp17IjG/tblL3ekHZfkm3p6YT" class="external-link" data-event-click="{"element":"ExternalLink","outgoingURL":"https://airtable.com/shr6nfE9FOHp17IjG/tblL3ekHZfkm3p6YT"}" href="https://airtable.com/shr6nfE9FOHp17IjG/tblL3ekHZfkm3p6YT" rel="nofollow noopener" target="_blank">a list of over 100 generative AI startups</a>. They’re working on applications including generating music, game development, writing assistants, customer service bots, coding aids, video editing tech, and assistants that manage online communities. Guo has invested in a company that plans to generate legal contracts from a text description—a potentially lucrative application if it can work reliably.</p><div><div class="ConsumerMarketingUnitThemedWrapper-iUTMTf jssHut consumer-marketing-unit consumer-marketing-unit--article-mid-content" role="presentation" aria-hidden="true"><div class="consumer-marketing-unit__slot consumer-marketing-unit__slot--article-mid-content consumer-marketing-unit__slot--in-content"></div><div class="journey-unit"></div></div></div><p class="paywall">Song works with <a data-offer-url="https://www.everyprompt.com/" class="external-link" data-event-click="{"element":"ExternalLink","outgoingURL":"https://www.everyprompt.com/"}" href="https://www.everyprompt.com/" rel="nofollow noopener" target="_blank">Everyprompt</a>, a startup that makes it easier for companies to use text generation. Like many contributing to the buzz, he says testing generative AI tools that make images, text, or code has left him with a sense of wonder at the possibilities. “It’s been a long time since I used a website or technology that felt immensely helpful or <a data-offer-url="https://www.notboring.co/p/indistinguishable-from-magic" class="external-link" data-event-click="{"element":"ExternalLink","outgoingURL":"https://www.notboring.co/p/indistinguishable-from-magic"}" href="https://www.notboring.co/p/indistinguishable-from-magic" rel="nofollow noopener" target="_blank">magical</a>,” he says. “Using generative AI makes me feel like I’m using magic.”</p></div></div></div><div class="GridItem-buujkM fVLMby grid--item grid-layout__aside"><div class="StickyBoxWrapper-jfYBuk fifekH sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-node-id="9obmrm"></div></div><div class="ConsumerMarketingUnitThemedWrapper-iUTMTf jssHut consumer-marketing-unit consumer-marketing-unit--display-rail" role="presentation" aria-hidden="true"><div class="consumer-marketing-unit__slot consumer-marketing-unit__slot--display-rail"></div><div class="journey-unit"></div></div><div data-attr-viewport-monitor="" class="RecircMostPopularWrapper-bRuGTi nZGkR recirc-most-popular-wrapper viewport-monitor-anchor"><div class="RecircMostPopularContiner-jiViNn ktrplG recirc-most-popular-sparrow-tracking" data-most-popular-id="mod-most-popular-97494"><div class="RecircMostPopularHeading-iVzhzt gSVwof">Most Popular</div><ul class="RecircMostPopularItems-dCAajf bmLWUm"><li><div class="SummaryItemWrapper-iwvBff byWGsE summary-item summary-item--has-border summary-item--REVIEW summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-side-by-side summary-item--layout-position-image-left summary-item--layout-proportions-33-66 summary-item--side-by-side-align-center 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summary-item__image"><div data-testid="aspect-ratio-container" class="AspectRatioContainer-bJHpJz hlQxkn"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcSet="https://media.wired.com/photos/673906cb17a06fffd9899054/1:1/w_120,h_350,c_limit/undefined 120w, https://media.wired.com/photos/673906cb17a06fffd9899054/1:1/w_240,h_350,c_limit/undefined 240w, https://media.wired.com/photos/673906cb17a06fffd9899054/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.wired.com/photos/673906cb17a06fffd9899054/1:1/w_120,h_350,c_limit/undefined 120w, https://media.wired.com/photos/673906cb17a06fffd9899054/1:1/w_240,h_350,c_limit/undefined 240w, https://media.wired.com/photos/673906cb17a06fffd9899054/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><img alt="The 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hTTNGO clamp SummaryItemHedBase-hiFYpQ kgaBCS summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf gxaOcP" data-testid="SummaryItemHed">The Modular HMD Fusion Is a Sensible (and Boring) $300 Phone</div></div></div></a><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gHgYpX summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH eedAre byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd bsrfLw gnILss byline__preamble">By </span>Julian Chokkattu</span></span></span></div></div></div></div></div></div></li><li><div class="SummaryItemWrapper-iwvBff byWGsE summary-item summary-item--has-border summary-item--REVIEW summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-side-by-side summary-item--layout-position-image-left summary-item--layout-proportions-33-66 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard RecircMostPopularSummaryItem-jQxxiw gkxuUB" data-item="{"dangerousHed":"The Upgrades in Apple&#39;s New iMac Are Small but Worthwhile","contentType":"venue","hotelLink":"https://www.wired.com/review/apple-imac-m4-2024/#intcid=_wired-right-rail_6892c675-98ec-42f7-9de9-9a25249423a6_popular4-1-reranked-by-vidi","layout":"GridFourColumns"}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link 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cLxcNi rubric__name">Gear</span></div></div><a class="SummaryItemHedLink-civMjp kFnjUG summary-item-tracking__hed-link summary-item__hed-link right_rail-2" data-component-type="recirc-river" data-recirc-id="item-hed-2" data-recirc-pattern="summary-item" href="https://www.wired.com/review/apple-imac-m4-2024/#intcid=_wired-right-rail_6892c675-98ec-42f7-9de9-9a25249423a6_popular4-1-reranked-by-vidi" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ kgaBCS summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf gxaOcP" data-testid="SummaryItemHed">The Upgrades in Apple's New iMac Are Small but Worthwhile</div></div></div></a><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gHgYpX summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY 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More Than Just Tell Time","contentType":"venue","hotelLink":"https://www.wired.com/gallery/best-smartwatches/#intcid=_wired-right-rail_6892c675-98ec-42f7-9de9-9a25249423a6_popular4-1-reranked-by-vidi","layout":"GridFourColumns"}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.wired.com/gallery/best-smartwatches/#intcid=_wired-right-rail_6892c675-98ec-42f7-9de9-9a25249423a6_popular4-1-reranked-by-vidi" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-3" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image"><div data-testid="aspect-ratio-container" class="AspectRatioContainer-bJHpJz hlQxkn"><div class="aspect-ratio--overlay-container"><picture 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These Soundbars Can Fix That","contentType":"venue","hotelLink":"https://www.wired.com/gallery/best-soundbars/#intcid=_wired-right-rail_6892c675-98ec-42f7-9de9-9a25249423a6_popular4-1-reranked-by-vidi","layout":"GridFourColumns"}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.wired.com/gallery/best-soundbars/#intcid=_wired-right-rail_6892c675-98ec-42f7-9de9-9a25249423a6_popular4-1-reranked-by-vidi" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-4" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image"><div data-testid="aspect-ratio-container" class="AspectRatioContainer-bJHpJz hlQxkn"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcSet="https://media.wired.com/photos/671c41d391ffbe8078433e03/1:1/w_120,h_350,c_limit/undefined 120w, https://media.wired.com/photos/671c41d391ffbe8078433e03/1:1/w_240,h_350,c_limit/undefined 240w, https://media.wired.com/photos/671c41d391ffbe8078433e03/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.wired.com/photos/671c41d391ffbe8078433e03/1:1/w_120,h_350,c_limit/undefined 120w, https://media.wired.com/photos/671c41d391ffbe8078433e03/1:1/w_240,h_350,c_limit/undefined 240w, https://media.wired.com/photos/671c41d391ffbe8078433e03/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><img alt="Your TV Sounds Awful. These Soundbars Can Fix That" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.wired.com/photos/671c41d391ffbe8078433e03/1:1/w_350%2Ch_350%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl ePPNpk summary-item__content"><div class="SummaryItemRubricWrapper-jjNbqu bsjkmD"><div class="RubricWrapper-dKmCNX korSvK rubric SummaryItemRubric-dguGKN lapGFj summary-item__rubric"><span class="RubricName-fVtemz cLxcNi rubric__name">Gear</span></div></div><a class="SummaryItemHedLink-civMjp kFnjUG summary-item-tracking__hed-link summary-item__hed-link right_rail-4" data-component-type="recirc-river" data-recirc-id="item-hed-4" data-recirc-pattern="summary-item" href="https://www.wired.com/gallery/best-soundbars/#intcid=_wired-right-rail_6892c675-98ec-42f7-9de9-9a25249423a6_popular4-1-reranked-by-vidi" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ kgaBCS summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf gxaOcP" data-testid="SummaryItemHed">Your TV Sounds Awful. These Soundbars Can Fix That</div></div></div></a><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gHgYpX summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH eedAre byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd bsrfLw gnILss byline__preamble">By </span>Parker Hall</span></span></span></div></div></div></div></div></div></li><li class="AsideAdListItem-fTYGpp lmohmA hide-aside-ad"><div class="AdWrapper-dQtivb fZrssQ RecircMostPopularSummaryItem-jQxxiw ghmKWT ad ad--aside"><div class="ad__slot ad__slot--aside" data-node-id="c9do1t"></div></div></li></ul><div class="RecircMostPopularFooter-enPjgs knSlyA"></div></div></div></div><div class="StickyBoxPlaceholder-grPmrg dxAvXx"></div></div></div></div><div data-testid="RowWrapper" class="BaseWrap-sc-gjQpdd RowWrapper-UmqTg iUEiRd HEhan full-bleed-ad row-mid-content-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidcontent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-content should-hold-space"><div class="ad__slot ad__slot--mid-content" data-node-id="s0u7cs"></div></div></div></div><div class="GridWrapper-cAzTTK sjrqk grid grid-margins grid-items-2 ArticlePageChunksGrid-hfxaau eSqXkM grid-layout--adrail narrow wide-adrail"><div class="GridItem-buujkM stRKV grid--item grid-layout__content"><div class="BodyWrapper-kufPGa jVPeUt body body__container article__body" data-journey-hook="client-content" data-testid="BodyWrapper"><div class="body__inner-container"><p class="paywall">Guo believes generative AI is a leap in the potential of AI technology similar to one beginning in 2012 that <a href="https://www.wired.com/story/guide-artificial-intelligence/">reshaped the whole tech industry</a> and the products it offers. That’s when engineers found that artificial neural networks, a type of machine learning model, could perform remarkable new tricks when given sufficient training data and computer power, such as recognizing the content of photos or <a href="https://www.wired.com/tag/voice-recognition/">transcribing speech</a>.</p><div class="AdWrapper-dQtivb fZrssQ ad ad--in-content"><div class="ad__slot ad__slot--in-content" data-node-id="h5yxfc"></div></div><p class="paywall">In the years since, a wave of investment from companies large and small has spread <a href="https://www.wired.com/tag/face-recognition/">face recognition around the world</a>, has installed always-listening <a href="https://www.wired.com/tag/alexa/">virtual assistants</a> into homes, and has seen AI technology <a href="https://www.wired.com/story/amazon-wants-to-cocoon-you-with-ambient-intelligence/">become integral</a> to just about every gadget, app, and service.</p><p class="paywall">The race is now on to find the applications of generative AI that will make a mark on the world. One of the early successes is <a href="https://www.wired.com/story/openai-copilot-autocomplete-for-code/">Microsoft’s Copilot</a>, which can write code for a given task and costs $10 per month. Another is <a data-offer-url="https://www.jasper.ai/" class="external-link" data-event-click="{"element":"ExternalLink","outgoingURL":"https://www.jasper.ai/"}" href="https://www.jasper.ai/" rel="nofollow noopener" target="_blank">Jasper</a>, which offers a service that auto-generates text for companies to use in <a href="https://www.wired.com/story/ai-generated-marketing-content/">blog posts, marketing copy, and emails</a>. Last week, the company announced that it had raised $125 million in funding from investors that valued the company at $1.5 billion, and claimed to be on track to bring in <a data-offer-url="https://techcrunch.com/2022/10/18/ai-content-platform-jasper-raises-125m-at-a-1-7b-valuation/#:~:text=According%20to%20Rogenmoser%2C%20Jasper%20has,AI%20for%20adtech%20and%20martech." class="external-link" data-event-click="{"element":"ExternalLink","outgoingURL":"https://techcrunch.com/2022/10/18/ai-content-platform-jasper-raises-125m-at-a-1-7b-valuation/#:~:text=According%20to%20Rogenmoser%2C%20Jasper%20has,AI%20for%20adtech%20and%20martech."}" href="https://techcrunch.com/2022/10/18/ai-content-platform-jasper-raises-125m-at-a-1-7b-valuation/#:~:text=According%20to%20Rogenmoser%2C%20Jasper%20has,AI%20for%20adtech%20and%20martech." rel="nofollow noopener" target="_blank">$75 million in revenue</a> this year.</p><div class="GenericCalloutWrapper-tojWn bPlNqk callout--has-top-border" data-testid="GenericCallout"><aside class="Sidebar-pgAgH kmwJca" data-testid="SidebarEmbed"><div role="heading" aria-level="4" class="paywall heading-h4"><a href="https://www.wired.com/category/artificial-intelligence/?itm_campaign=CarveLeft">Keep Reading</a></div><p class="paywall"><a href="https://www.wired.com/category/artificial-intelligence/?itm_campaign=CarveLeft"><figure class="AssetEmbedWrapper-eVDQiB byBkf asset-embed"><div class="AssetEmbedAssetContainer-eJxoAx dBHGoQ asset-embed__asset-container"><span class="SpanWrapper-umhxW kGxnNB responsive-asset AssetEmbedResponsiveAsset-cXBNxi eCxVQK asset-embed__responsive-asset"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa AssetEmbedResponsiveAsset-cXBNxi eCxVQK asset-embed__responsive-asset responsive-image"><noscript><img alt="Go Deep on AI Explore the technology like never before with our new database." class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.wired.com/photos/605bd81c204aaa18f9755486/master/w_1600%2Cc_limit/ai_database_carve.jpg" srcSet="https://media.wired.com/photos/605bd81c204aaa18f9755486/master/w_120,c_limit/ai_database_carve.jpg 120w, https://media.wired.com/photos/605bd81c204aaa18f9755486/master/w_240,c_limit/ai_database_carve.jpg 240w, https://media.wired.com/photos/605bd81c204aaa18f9755486/master/w_320,c_limit/ai_database_carve.jpg 320w, https://media.wired.com/photos/605bd81c204aaa18f9755486/master/w_640,c_limit/ai_database_carve.jpg 640w, https://media.wired.com/photos/605bd81c204aaa18f9755486/master/w_960,c_limit/ai_database_carve.jpg 960w, https://media.wired.com/photos/605bd81c204aaa18f9755486/master/w_1280,c_limit/ai_database_carve.jpg 1280w, https://media.wired.com/photos/605bd81c204aaa18f9755486/master/w_1600,c_limit/ai_database_carve.jpg 1600w" sizes="100vw"/></noscript></picture></span></div></figure></a></p><div role="heading" aria-level="5" class="paywall heading-h5"></div><div role="heading" aria-level="5" class="paywall heading-h5">Search our <a href="https://www.wired.com/category/artificial-intelligence/?itm_campaign=CarveLeft">artificial intelligence database</a> and discover stories by sector, tech, company, and more.</div></aside></div><p class="paywall">Both Microsoft and Jasper built on top of services from <a href="https://www.wired.com/tag/openai/">OpenAI</a>, an AI company that <a href="https://www.wired.com/story/compete-google-openai-seeks-investorsand-profits/">began as a nonprofit</a> with funding from <a href="https://www.wired.com/tag/elon-musk/">Elon Musk</a> and other tech luminaries. It has pioneered text generation, starting in 2019 with an algorithm called GPT-2. Late in 2021 it threw open a <a href="https://www.wired.com/story/openai-text-generator-going-commercial/">more powerful commercial successor, known as GPT-3,</a> for anyone to use.</p><p class="paywall">OpenAI also kickstarted the recent surge of interest in AI image generation by announcing a tool called DALL-E in January 2021 that could produce crude images for a text prompt. A second version, DALL-E 2, released in April 2022, is able to render <a href="https://www.wired.com/story/dall-e-2-ai-text-image-bias-social-media/">more sophisticated and complex images</a>, demonstrating how rapidly the technology was advancing. A number of companies, including Stability AI, now offer <a href="https://www.wired.com/story/ai-write-english-learning-other-languages/">similar tools for making images</a>.</p><p class="paywall">Silicon Valley hype can, of course, get ahead of reality. “There is a lot of <a data-offer-url="https://en.wikipedia.org/wiki/Fear_of_missing_out" class="external-link" data-event-click="{"element":"ExternalLink","outgoingURL":"https://en.wikipedia.org/wiki/Fear_of_missing_out"}" href="https://en.wikipedia.org/wiki/Fear_of_missing_out" rel="nofollow noopener" target="_blank">FOMO</a>,” says Nathan Benaich, an investor at <a data-offer-url="https://www.airstreet.com/" class="external-link" data-event-click="{"element":"ExternalLink","outgoingURL":"https://www.airstreet.com/"}" href="https://www.airstreet.com/" rel="nofollow noopener" target="_blank">Air Street Capital</a> and the author of “<a data-offer-url="https://www.nytimes.com/2022/10/21/technology/generative-ai.html" class="external-link" data-event-click="{"element":"ExternalLink","outgoingURL":"https://www.nytimes.com/2022/10/21/technology/generative-ai.html"}" href="https://www.nytimes.com/2022/10/21/technology/generative-ai.html" rel="nofollow noopener" target="_blank">The State of AI</a>,” an annual report tracking technology and business trends. He says <a data-offer-url="https://news.adobe.com/news/news-details/2022/Adobe-to-Acquire-Figma/default.aspx#:~:text=%2D%2D(BUSINESS%20WIRE)%2D%2D%20Today,new%20era%20of%20collaborative%20creativity." class="external-link" data-event-click="{"element":"ExternalLink","outgoingURL":"https://news.adobe.com/news/news-details/2022/Adobe-to-Acquire-Figma/default.aspx#:~:text=%2D%2D(BUSINESS%20WIRE)%2D%2D%20Today,new%20era%20of%20collaborative%20creativity."}" href="https://news.adobe.com/news/news-details/2022/Adobe-to-Acquire-Figma/default.aspx#:~:text=%2D%2D(BUSINESS%20WIRE)%2D%2D%20Today,new%20era%20of%20collaborative%20creativity." rel="nofollow noopener" target="_blank">Adobe’s acquisition of Figm</a><a data-offer-url="https://news.adobe.com/news/news-details/2022/Adobe-to-Acquire-Figma/" class="external-link" data-event-click="{"element":"ExternalLink","outgoingURL":"https://news.adobe.com/news/news-details/2022/Adobe-to-Acquire-Figma/"}" href="https://news.adobe.com/news/news-details/2022/Adobe-to-Acquire-Figma/" rel="nofollow noopener" target="_blank">a</a>, a collaborative design tool, for $20 billion, has created a sense of rich opportunities in reinventing creative tools. Benaich is looking at several companies exploring the use of generative AI for protein synthesis or chemistry. “It’s pretty crazy right now—everyone is talking about it,” he says.</p></div></div></div><div class="GridItem-buujkM fVLMby grid--item grid-layout__aside"><div class="StickyBoxWrapper-jfYBuk fifekH sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-node-id="i7hbfq"></div></div><div class="ConsumerMarketingUnitThemedWrapper-iUTMTf jssHut consumer-marketing-unit consumer-marketing-unit--display-rail" role="presentation" aria-hidden="true"><div class="consumer-marketing-unit__slot consumer-marketing-unit__slot--display-rail"></div><div class="journey-unit"></div></div><div data-attr-viewport-monitor="" class="RecircMostPopularWrapper-bRuGTi nZGkR recirc-most-popular-wrapper viewport-monitor-anchor"><div class="RecircMostPopularContiner-jiViNn ktrplG 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class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.wired.com/review/hmd-fusion/#intcid=_wired-right-rail_6892c675-98ec-42f7-9de9-9a25249423a6_popular4-1-reranked-by-vidi" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-1" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image"><div data-testid="aspect-ratio-container" class="AspectRatioContainer-bJHpJz hlQxkn"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcSet="https://media.wired.com/photos/673906cb17a06fffd9899054/1:1/w_120,h_350,c_limit/undefined 120w, https://media.wired.com/photos/673906cb17a06fffd9899054/1:1/w_240,h_350,c_limit/undefined 240w, https://media.wired.com/photos/673906cb17a06fffd9899054/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.wired.com/photos/673906cb17a06fffd9899054/1:1/w_120,h_350,c_limit/undefined 120w, https://media.wired.com/photos/673906cb17a06fffd9899054/1:1/w_240,h_350,c_limit/undefined 240w, https://media.wired.com/photos/673906cb17a06fffd9899054/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><img alt="The Modular HMD Fusion Is a Sensible (and Boring) $300 Phone" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.wired.com/photos/673906cb17a06fffd9899054/1:1/w_350%2Ch_350%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl ePPNpk summary-item__content"><div class="SummaryItemRubricWrapper-jjNbqu bsjkmD"><div class="RubricWrapper-dKmCNX korSvK rubric SummaryItemRubric-dguGKN lapGFj summary-item__rubric"><span class="RubricName-fVtemz cLxcNi rubric__name">Gear</span></div></div><a class="SummaryItemHedLink-civMjp kFnjUG summary-item-tracking__hed-link summary-item__hed-link right_rail-1" data-component-type="recirc-river" data-recirc-id="item-hed-1" data-recirc-pattern="summary-item" href="https://www.wired.com/review/hmd-fusion/#intcid=_wired-right-rail_6892c675-98ec-42f7-9de9-9a25249423a6_popular4-1-reranked-by-vidi" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ kgaBCS summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf gxaOcP" data-testid="SummaryItemHed">The Modular HMD Fusion Is a Sensible (and Boring) $300 Phone</div></div></div></a><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gHgYpX summary-item__byline"><div 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SummaryItemHedBase-hiFYpQ kgaBCS summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf gxaOcP" data-testid="SummaryItemHed">The Upgrades in Apple's New iMac Are Small but Worthwhile</div></div></div></a><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gHgYpX summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH eedAre byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd bsrfLw gnILss byline__preamble">By </span>Christopher Null</span></span></span></div></div></div></div></div></div></li><li><div class="SummaryItemWrapper-iwvBff byWGsE summary-item summary-item--has-border summary-item--GALLERY summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-side-by-side summary-item--layout-position-image-left summary-item--layout-proportions-33-66 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard RecircMostPopularSummaryItem-jQxxiw gkxuUB" data-item="{"dangerousHed":"Our Favorite Smartwatches Do Much More Than Just Tell Time","contentType":"venue","hotelLink":"https://www.wired.com/gallery/best-smartwatches/#intcid=_wired-right-rail_6892c675-98ec-42f7-9de9-9a25249423a6_popular4-1-reranked-by-vidi","layout":"GridFourColumns"}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.wired.com/gallery/best-smartwatches/#intcid=_wired-right-rail_6892c675-98ec-42f7-9de9-9a25249423a6_popular4-1-reranked-by-vidi" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-3" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image"><div data-testid="aspect-ratio-container" class="AspectRatioContainer-bJHpJz hlQxkn"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcSet="https://media.wired.com/photos/673277035c271f096f59917f/1:1/w_120,h_350,c_limit/undefined 120w, https://media.wired.com/photos/673277035c271f096f59917f/1:1/w_240,h_350,c_limit/undefined 240w, https://media.wired.com/photos/673277035c271f096f59917f/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.wired.com/photos/673277035c271f096f59917f/1:1/w_120,h_350,c_limit/undefined 120w, https://media.wired.com/photos/673277035c271f096f59917f/1:1/w_240,h_350,c_limit/undefined 240w, https://media.wired.com/photos/673277035c271f096f59917f/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><img alt="Our Favorite Smartwatches Do Much More Than Just Tell Time" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.wired.com/photos/673277035c271f096f59917f/1:1/w_350%2Ch_350%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl ePPNpk summary-item__content"><div class="SummaryItemRubricWrapper-jjNbqu bsjkmD"><div class="RubricWrapper-dKmCNX korSvK rubric SummaryItemRubric-dguGKN lapGFj summary-item__rubric"><span class="RubricName-fVtemz cLxcNi rubric__name">Gear</span></div></div><a class="SummaryItemHedLink-civMjp kFnjUG summary-item-tracking__hed-link summary-item__hed-link right_rail-3" data-component-type="recirc-river" data-recirc-id="item-hed-3" data-recirc-pattern="summary-item" href="https://www.wired.com/gallery/best-smartwatches/#intcid=_wired-right-rail_6892c675-98ec-42f7-9de9-9a25249423a6_popular4-1-reranked-by-vidi" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ kgaBCS summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf gxaOcP" data-testid="SummaryItemHed">Our Favorite Smartwatches Do Much More Than Just Tell Time</div></div></div></a><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gHgYpX summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH eedAre byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd bsrfLw gnILss byline__preamble">By </span>Julian Chokkattu</span></span></span></div></div></div></div></div></div></li><li><div class="SummaryItemWrapper-iwvBff byWGsE summary-item summary-item--has-border summary-item--GALLERY summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-side-by-side summary-item--layout-position-image-left summary-item--layout-proportions-33-66 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard RecircMostPopularSummaryItem-jQxxiw gkxuUB" data-item="{"dangerousHed":"Your TV Sounds Awful. These Soundbars Can Fix That","contentType":"venue","hotelLink":"https://www.wired.com/gallery/best-soundbars/#intcid=_wired-right-rail_6892c675-98ec-42f7-9de9-9a25249423a6_popular4-1-reranked-by-vidi","layout":"GridFourColumns"}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.wired.com/gallery/best-soundbars/#intcid=_wired-right-rail_6892c675-98ec-42f7-9de9-9a25249423a6_popular4-1-reranked-by-vidi" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-4" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image"><div data-testid="aspect-ratio-container" class="AspectRatioContainer-bJHpJz hlQxkn"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcSet="https://media.wired.com/photos/671c41d391ffbe8078433e03/1:1/w_120,h_350,c_limit/undefined 120w, https://media.wired.com/photos/671c41d391ffbe8078433e03/1:1/w_240,h_350,c_limit/undefined 240w, https://media.wired.com/photos/671c41d391ffbe8078433e03/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.wired.com/photos/671c41d391ffbe8078433e03/1:1/w_120,h_350,c_limit/undefined 120w, https://media.wired.com/photos/671c41d391ffbe8078433e03/1:1/w_240,h_350,c_limit/undefined 240w, https://media.wired.com/photos/671c41d391ffbe8078433e03/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><img alt="Your TV Sounds Awful. These Soundbars Can Fix That" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.wired.com/photos/671c41d391ffbe8078433e03/1:1/w_350%2Ch_350%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl ePPNpk summary-item__content"><div class="SummaryItemRubricWrapper-jjNbqu bsjkmD"><div class="RubricWrapper-dKmCNX korSvK rubric SummaryItemRubric-dguGKN lapGFj summary-item__rubric"><span class="RubricName-fVtemz cLxcNi rubric__name">Gear</span></div></div><a class="SummaryItemHedLink-civMjp kFnjUG summary-item-tracking__hed-link summary-item__hed-link right_rail-4" data-component-type="recirc-river" data-recirc-id="item-hed-4" data-recirc-pattern="summary-item" href="https://www.wired.com/gallery/best-soundbars/#intcid=_wired-right-rail_6892c675-98ec-42f7-9de9-9a25249423a6_popular4-1-reranked-by-vidi" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ kgaBCS summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf gxaOcP" data-testid="SummaryItemHed">Your TV Sounds Awful. These Soundbars Can Fix That</div></div></div></a><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gHgYpX summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH eedAre byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd bsrfLw gnILss byline__preamble">By </span>Parker Hall</span></span></span></div></div></div></div></div></div></li><li class="AsideAdListItem-fTYGpp lmohmA hide-aside-ad"><div class="AdWrapper-dQtivb fZrssQ RecircMostPopularSummaryItem-jQxxiw ghmKWT ad ad--aside"><div class="ad__slot ad__slot--aside" data-node-id="78mwfe"></div></div></li></ul><div class="RecircMostPopularFooter-enPjgs knSlyA"></div></div></div></div><div class="StickyBoxPlaceholder-grPmrg dxAvXx"></div></div></div></div><div data-testid="RowWrapper" class="BaseWrap-sc-gjQpdd RowWrapper-UmqTg iUEiRd HEhan full-bleed-ad row-mid-content-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidcontent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-content should-hold-space"><div class="ad__slot ad__slot--mid-content" data-node-id="lc7z5"></div></div></div></div><div class="GridWrapper-cAzTTK sjrqk grid grid-margins grid-items-2 ArticlePageChunksGrid-hfxaau eSqXkM grid-layout--adrail narrow wide-adrail"><div class="GridItem-buujkM stRKV grid--item grid-layout__content"><div class="BodyWrapper-kufPGa jVPeUt body body__container article__body" data-journey-hook="client-content" data-testid="BodyWrapper"><div class="body__inner-container"><p class="paywall"><a data-offer-url="https://foundationcapital.com/member/joanne-chen/" class="external-link" data-event-click="{"element":"ExternalLink","outgoingURL":"https://foundationcapital.com/member/joanne-chen/"}" href="https://foundationcapital.com/member/joanne-chen/" rel="nofollow noopener" target="_blank">Joanne Chen</a>, a partner at <a data-offer-url="https://foundationcapital.com/" class="external-link" data-event-click="{"element":"ExternalLink","outgoingURL":"https://foundationcapital.com/"}" href="https://foundationcapital.com/" rel="nofollow noopener" target="_blank">Foundation Capital</a> and an early investor in Jasper, says it is still difficult to turn a generative AI tool into a valuable company. Jasper's founders put most of their effort into fine-tuning the product to meet customer needs and tastes, she says, but she believes the technology could have many uses.</p><p class="paywall">Chen also says the generative AI rush means that regulation has yet to catch up with some of the unsavory or dangerous uses it could find. She is worried about how AI tools could be misused, for example to create <a href="https://www.wired.com/tag/deepfakes/">videos that spread misinformation</a>. “What I’m most concerned about is how we think about security and false and fake content,” she says.</p><p class="paywall">Other uncertainties about generative AI raise legal questions. <a data-offer-url="https://www.friedfrank.com/professionals/amir-ghavi" class="external-link" data-event-click="{"element":"ExternalLink","outgoingURL":"https://www.friedfrank.com/professionals/amir-ghavi"}" href="https://www.friedfrank.com/professionals/amir-ghavi" rel="nofollow noopener" target="_blank">Amir Ghavi</a>, a corporate partner at the law firm Fried Frank, says he has recently fielded a burst of questions from companies looking to make use of the technology. They have struggled with issues such as the legal implications of using models that may be trained on copyrighted material, like images scraped from the web.</p><p class="paywall">Some artists have complained that <a href="https://www.wired.com/story/artists-rage-against-machines-that-mimic-their-work/">image generators threaten to undermine human creativity</a>. Shutterstock, a stock imagery provider, this week announced it would offer an image generation service powered by OpenAI but would also launch a fund that pays people who make images that the company licenses as training material for AI models. Ghavi says use of copyrighted material to train AI models is most likely covered by fair use, making it exempt from copyright law, but adds that he expects that to be tested in court.</p><p class="paywall">The open legal questions and potential for malign use of generative AI hardly seem to be slowing investors’ interest. Their enthusiasm evokes previous Silicon Valley frenzies over social apps and cryptocurrency. And the technology at the heart of this hype cycle can help keep the speculative flywheel spinning.</p><p class="paywall">The venture capital firm Sequoia Capital laid out the potential of generative AI in <a data-offer-url="https://www.sequoiacap.com/article/generative-ai-a-creative-new-world/" class="external-link" data-event-click="{"element":"ExternalLink","outgoingURL":"https://www.sequoiacap.com/article/generative-ai-a-creative-new-world/"}" href="https://www.sequoiacap.com/article/generative-ai-a-creative-new-world/" rel="nofollow noopener" target="_blank">a blog post last month</a>, across areas such as voice synthesis, video editing, and biology and chemistry. A postscript at the bottom noted that all the images and some of the text, including future use cases for generative algorithms, were generated using AI.</p></div></div></div><div class="GridItem-buujkM fVLMby grid--item grid-layout__aside"><div class="StickyBoxWrapper-jfYBuk fifekH sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-node-id="l6qb4f"></div></div><div class="ConsumerMarketingUnitThemedWrapper-iUTMTf jssHut consumer-marketing-unit consumer-marketing-unit--display-rail" role="presentation" aria-hidden="true"><div class="consumer-marketing-unit__slot consumer-marketing-unit__slot--display-rail"></div><div class="journey-unit"></div></div></div><div class="StickyBoxPlaceholder-grPmrg dxAvXx"></div></div></div></div></div><div class="GridWrapper-cAzTTK sjrqk grid grid-margins grid-items-2 PaywallInlineBarrierWithWrapperGrid-fyrGfS kLQIUk grid-layout--adrail narrow wide-adrail"><div class="GridItem-buujkM stRKV grid--item grid-layout__content"><div class="body body__inline-barrier article__body"><div class="container container--body"><div class="container--body-inner"><aside class="PaywallInlineBarrierWrapper-iBnuqk lfXXa-D" data-testid="PaywallInlineBarrierWrapper"><div class="ConsumerMarketingUnitThemedWrapper-iUTMTf jssHut consumer-marketing-unit consumer-marketing-unit--paywall-inline-barrier" role="presentation" aria-live="polite" aria-hidden="true"><div class="consumer-marketing-unit__slot consumer-marketing-unit__slot--paywall-inline-barrier"></div><div class="journey-unit"></div></div></aside></div></div></div></div></div></div><div class="GridWrapper-cAzTTK sjrqk grid grid-margins grid-items-2 ContentWrapperGrid-fvkmBv brYtrA grid-layout--adrail narrow wide-adrail"><div class="GridItem-buujkM stRKV grid--item grid-layout__content"><div class="body body__container"><div class="container container--body"><div class="container--body-inner"></div></div></div></div></div></div></article><div class="ContentFooterWrapper-jVNdRG dTJkpP ArticlePageContentFooterGrid-ccsXYy eMZRHU article-body__footer"><div data-testid="RowWrapper" class="BaseWrap-sc-gjQpdd RowWrapper-UmqTg iUEiRd HEhan"><div class="GridWrapper-cAzTTK sjrqk grid grid-margins grid-items-2 grid-layout--adrail narrow wide-adrail"><div class="GridItem-buujkM stRKV grid--item grid-layout__content"><div class="LinkStackWrapper-NFLYw kgtXXB linkstack" data-testid="LinkStack"><div class="SectionTitleRoot-dBGvdq fKgKBN LinkStackHeader-lKjbE kHUXjC link-stack--heading" data-testid="SectionTitle"><h2 class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SectionTitleHed-dKqZet bVCFRm cMsmZO gqvskx">You Might Also Like …</h2></div><div class="LinkStackContent-jyKicS ekGjom"><ul class="LinkStackList-gGcjdZ dnMwpz"><li class="LinkStackBullet-kQRqul kNeXZQ link-stack--link-item" data-testid="LinkStackBullet"><div><p><strong>In your inbox:</strong> Our <a href="https://www.wired.com/newsletter/daily?sourceCode=BottomStories" target="_blank">biggest stories</a>, handpicked for you each day</p></div></li><li class="LinkStackBullet-kQRqul kNeXZQ link-stack--link-item" data-testid="LinkStackBullet"><div><p>Election reaction: <a href="https://www.wired.com/story/donald-trump-manosphere-won/" target="_blank">The manosphere won</a></p></div></li><li class="LinkStackBullet-kQRqul kNeXZQ link-stack--link-item" data-testid="LinkStackBullet"><div><p><strong>The Big Story:</strong> <a href="https://www.wired.com/story/california-will-keep-moving-the-world-forward/" target="_blank">California will keep moving the world forward</a></p></div></li><li class="LinkStackBullet-kQRqul kNeXZQ link-stack--link-item" data-testid="LinkStackBullet"><div><p><a href="https://www.wired.com/story/trump-cia-venezuela-maduro-regime-change-plot/" target="_blank">Trump's failed attempt</a> to overthrow Venezuela's president</p></div></li><li class="LinkStackBullet-kQRqul kNeXZQ link-stack--link-item" data-testid="LinkStackBullet"><div><p><strong>Event:</strong> Join us for <a href="https://events.wired.com/big-interview?sourceCode=BottomStories" target="_blank">The Big Interview</a> on December 3 in San Francisco</p></div></li></ul></div></div></div></div></div><div data-testid="RowWrapper" class="BaseWrap-sc-gjQpdd RowWrapper-UmqTg iUEiRd HEhan"><div class="GridWrapper-cAzTTK sjrqk grid grid-margins grid-items-2 grid-layout--adrail narrow wide-adrail"><div class="GridItem-buujkM stRKV grid--item grid-layout__content"><div class="ContributorsWrapper-eNpWFu hYyBes contributors" data-testid="Contributors"><div data-testid="contributor-bio-wrapper" class="ContributorBioWrapper-bnVHbt gukMon"><div class="ContributorBioAvatar-bIGTqf hUHmcH"><a href="/author/will-knight/"><span class="SpanWrapper-umhxW jvZaPI responsive-asset"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa responsive-image"><source media="(max-width: 767px)" srcSet="https://media.wired.com/photos/635b05bc0c761e833be17fee/1:1/w_120,c_limit/undefined 120w, https://media.wired.com/photos/635b05bc0c761e833be17fee/1:1/w_240,c_limit/undefined 240w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.wired.com/photos/635b05bc0c761e833be17fee/1:1/w_120,c_limit/undefined 120w, https://media.wired.com/photos/635b05bc0c761e833be17fee/1:1/w_240,c_limit/undefined 240w" sizes="100vw"/><img alt="" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.wired.com/photos/635b05bc0c761e833be17fee/1:1/w_270%2Cc_limit/undefined"/></picture></span></a></div><div class="ContributorBioContent-ubQdr jZTSSi"><div class="ContributorBioHeader-ledood XOIEx"></div><div class="ContributorBioBio-fBolsO kzXQIh"><a href="/author/will-knight/">Will Knight</a> is a senior writer for WIRED, covering artificial intelligence. He writes the <a href="https://www.wired.com/newsletter/ai-lab?sourceCode=AuthorBio"><em>AI Lab</em> newsletter</a>, a weekly dispatch from beyond the cutting edge of AI—<a href="https://www.wired.com/newsletter/ai-lab?sourceCode=AuthorBio"><strong>sign up here</strong></a>. He was previously a senior editor at MIT Technology Review, where he wrote about fundamental advances in AI and China’s AI... <a href="/author/will-knight/">Read more</a></div><div class="ContributorBioFooter-brqDlv dMbIUd"><span class="ContributorBioTitle-kCBbCe cIwSLM">Senior Writer</span><div class="SocialIconsWrapper-hKMEXV ffgPVr social-icons social-icons--standard"><ul data-testid="socialIconslist" class="SocialIconsList-cHVTIA ivmblD social-icons__list"><li class="SocialIconsListItem-dembhR jTjOQe social-icons__list-item social-icons__list-item--twitter social-icons__list-item--standard"><a aria-label="Follow Will Knight on X" class="external-link SocialIconExternalLink-huuzOU cLGRzS social-icons__link social-icons__link--twitter" data-event-click="{"element":"ExternalLink","outgoingURL":"https://www.twitter.com/willknight"}" href="https://www.twitter.com/willknight" rel="noopener" target="_blank"><div class="SocialIconViewBox-eMKbYd idIJGl social-icons__icon-container"><div 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esZLGh"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ TagCloudSectionHeader-cOforY iUEiRd bFbfot kQQRmu">Topics</span><a href="/tag/artificial-intelligence/" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLink-eNWuiM TagCloudLink-kvjZFu iUEiRd euNVPR vGViI ldGMWn"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ TagCloudName-eAUnLd iUEiRd cqAClm bUkXwu">artificial intelligence</span></a><a href="/tag/machine-learning/" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLink-eNWuiM TagCloudLink-kvjZFu iUEiRd euNVPR vGViI ldGMWn"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ TagCloudName-eAUnLd iUEiRd cqAClm bUkXwu">machine learning</span></a><a href="/tag/startups/" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLink-eNWuiM TagCloudLink-kvjZFu iUEiRd euNVPR vGViI ldGMWn"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ TagCloudName-eAUnLd iUEiRd cqAClm bUkXwu">Startups</span></a><a href="/tag/deep-learning/" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLink-eNWuiM TagCloudLink-kvjZFu iUEiRd euNVPR vGViI ldGMWn"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ TagCloudName-eAUnLd iUEiRd cqAClm bUkXwu">deep learning</span></a><a href="/tag/big-data/" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLink-eNWuiM TagCloudLink-kvjZFu iUEiRd euNVPR vGViI ldGMWn"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ TagCloudName-eAUnLd iUEiRd cqAClm bUkXwu">big data</span></a></div></div></div></div><div data-testid="ContentFooterBottom" class="ContentFooterBottom-jwWZfC diNfJW"><div class="content-bottom-anchor"></div><div class="ConsumerMarketingUnitThemedWrapper-iUTMTf jssHut consumer-marketing-unit consumer-marketing-unit--article-footer" role="presentation" aria-hidden="true"><div class="consumer-marketing-unit__slot consumer-marketing-unit__slot--article-footer"></div><div class="journey-unit"></div></div><div data-attr-viewport-monitor="" class="recirc-list-wrapper viewport-monitor-anchor"><div data-testid="RowWrapper" class="BaseWrap-sc-gjQpdd RowWrapper-UmqTg iUEiRd HEhan ContentFooterRelated-kEBiFe kVUuwq"><div class="GridWrapper-cAzTTK jXvsWG grid grid-margins grid-items-0 SummaryCollectionGridComponent-ktyEog bdTTVU summary-collection-grid RecircListDefaultOverlaySummaryCollectionGrid-AHJhY imlAjr recirc-list__items summary-collection-grid--four-columns summary-collection-grid--TextBelowLeft"><div class="GridItem-buujkM kHPPIF grid--item"><div class="SummaryCollectionGridContent-eVUpRm flthaR"><div class="SectionTitleRoot-dBGvdq fiHEJl SummaryCollectionGridSectionTitle-fCmYwG eAcJMh" data-testid="SectionTitle"><header class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SectionTitleHed-dKqZet dxqEAa cMsmZO gbguXG">Read More</header></div><div class="SummaryCollectionGridItems-DZShR cwiDtx hide-read-more-ad" data-testid="SummaryCollectionGridItems"><div class="SummaryItemWrapper-iwvBff rdDmT summary-item summary-item--GALLERY summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-text-below summary-item--layout-position-image-left summary-item--layout-proportions-50-50 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard SummaryCollectionGridSummaryItem-WColm fMpfiT" data-item="{"dangerousHed":"The Best Mattresses You Can Buy Online","index":0,"contentType":"venue","hotelLink":"https://www.wired.com/gallery/best-mattresses/#intcid=_wired-article-bottom-recirc_239a6781-fcfb-442e-bd51-cf1d5b496295_text2vec1_fallback_popular4-1","layout":"GridFourColumns"}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.wired.com/gallery/best-mattresses/#intcid=_wired-article-bottom-recirc_239a6781-fcfb-442e-bd51-cf1d5b496295_text2vec1_fallback_popular4-1" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-1" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gPGLdl summary-item__image"><div data-testid="aspect-ratio-container" class="AspectRatioContainer-bJHpJz gKnDpj"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gPGLdl summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcSet="https://media.wired.com/photos/673f9a52a9946d51b1fad78b/16:9/w_120,h_450,c_limit/undefined 120w, https://media.wired.com/photos/673f9a52a9946d51b1fad78b/16:9/w_240,h_450,c_limit/undefined 240w, https://media.wired.com/photos/673f9a52a9946d51b1fad78b/16:9/w_320,h_450,c_limit/undefined 320w, https://media.wired.com/photos/673f9a52a9946d51b1fad78b/16:9/w_640,h_450,c_limit/undefined 640w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.wired.com/photos/673f9a52a9946d51b1fad78b/16:9/w_120,h_450,c_limit/undefined 120w, https://media.wired.com/photos/673f9a52a9946d51b1fad78b/16:9/w_240,h_450,c_limit/undefined 240w, https://media.wired.com/photos/673f9a52a9946d51b1fad78b/16:9/w_320,h_450,c_limit/undefined 320w, https://media.wired.com/photos/673f9a52a9946d51b1fad78b/16:9/w_640,h_450,c_limit/undefined 640w" sizes="100vw"/><img alt="The Best Mattresses You Can Buy Online" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.wired.com/photos/673f9a52a9946d51b1fad78b/16:9/w_800%2Ch_450%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl ePPNpk summary-item__content summary-item__content--no-rubric"><a class="SummaryItemHedLink-civMjp ejgyuy summary-item-tracking__hed-link summary-item__hed-link bottom_recirc-1" data-component-type="recirc-river" data-recirc-id="item-hed-1" data-recirc-pattern="summary-item" href="https://www.wired.com/gallery/best-mattresses/#intcid=_wired-article-bottom-recirc_239a6781-fcfb-442e-bd51-cf1d5b496295_text2vec1_fallback_popular4-1" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hoOgAQ summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf gxaOcP" data-testid="SummaryItemHed">The Best Mattresses You Can Buy Online</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd ecrdiQ gdwdpa summary-item__dek summary-item__dek--extra-spacing">I’ve spent years testing dozens of bed-in-a-box hybrid, foam, and certified organic mattresses.</div><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gHgYpX summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH eedAre byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name">Martin Cizmar</span></span></span></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff rdDmT summary-item summary-item--GALLERY summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-text-below summary-item--layout-position-image-left summary-item--layout-proportions-50-50 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard SummaryCollectionGridSummaryItem-WColm fMpfiT" data-item="{"dangerousHed":"The Best Tablets for Work and Play","index":1,"contentType":"venue","hotelLink":"https://www.wired.com/gallery/the-best-tablets/#intcid=_wired-article-bottom-recirc_239a6781-fcfb-442e-bd51-cf1d5b496295_text2vec1_fallback_popular4-1","layout":"GridFourColumns"}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.wired.com/gallery/the-best-tablets/#intcid=_wired-article-bottom-recirc_239a6781-fcfb-442e-bd51-cf1d5b496295_text2vec1_fallback_popular4-1" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-2" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gPGLdl summary-item__image"><div data-testid="aspect-ratio-container" class="AspectRatioContainer-bJHpJz gKnDpj"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gPGLdl summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcSet="https://media.wired.com/photos/673fc17b37facb64c2030834/16:9/w_120,h_450,c_limit/undefined 120w, https://media.wired.com/photos/673fc17b37facb64c2030834/16:9/w_240,h_450,c_limit/undefined 240w, https://media.wired.com/photos/673fc17b37facb64c2030834/16:9/w_320,h_450,c_limit/undefined 320w, https://media.wired.com/photos/673fc17b37facb64c2030834/16:9/w_640,h_450,c_limit/undefined 640w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.wired.com/photos/673fc17b37facb64c2030834/16:9/w_120,h_450,c_limit/undefined 120w, https://media.wired.com/photos/673fc17b37facb64c2030834/16:9/w_240,h_450,c_limit/undefined 240w, https://media.wired.com/photos/673fc17b37facb64c2030834/16:9/w_320,h_450,c_limit/undefined 320w, https://media.wired.com/photos/673fc17b37facb64c2030834/16:9/w_640,h_450,c_limit/undefined 640w" sizes="100vw"/><img alt="The Best Tablets for Work and Play" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.wired.com/photos/673fc17b37facb64c2030834/16:9/w_800%2Ch_450%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl ePPNpk summary-item__content summary-item__content--no-rubric"><a class="SummaryItemHedLink-civMjp ejgyuy summary-item-tracking__hed-link summary-item__hed-link bottom_recirc-2" data-component-type="recirc-river" data-recirc-id="item-hed-2" data-recirc-pattern="summary-item" href="https://www.wired.com/gallery/the-best-tablets/#intcid=_wired-article-bottom-recirc_239a6781-fcfb-442e-bd51-cf1d5b496295_text2vec1_fallback_popular4-1" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hoOgAQ summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf gxaOcP" data-testid="SummaryItemHed">The Best Tablets for Work and Play</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd ecrdiQ gdwdpa summary-item__dek summary-item__dek--extra-spacing">We’ve tested all the top slates, from Apple’s iPads to Android and Windows devices, and rounded up our favorites.</div><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gHgYpX summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH eedAre byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name">Julian Chokkattu</span></span></span></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff rdDmT summary-item summary-item--GALLERY summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-text-below summary-item--layout-position-image-left summary-item--layout-proportions-50-50 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard SummaryCollectionGridSummaryItem-WColm fMpfiT" data-item="{"dangerousHed":"The Best Dog Accessories to Enrich Your Pup&#39;s Life","index":2,"contentType":"venue","hotelLink":"https://www.wired.com/gallery/best-dog-accessories/#intcid=_wired-article-bottom-recirc_239a6781-fcfb-442e-bd51-cf1d5b496295_text2vec1_fallback_popular4-1","layout":"GridFourColumns"}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.wired.com/gallery/best-dog-accessories/#intcid=_wired-article-bottom-recirc_239a6781-fcfb-442e-bd51-cf1d5b496295_text2vec1_fallback_popular4-1" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-3" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gPGLdl summary-item__image"><div data-testid="aspect-ratio-container" class="AspectRatioContainer-bJHpJz gKnDpj"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gPGLdl summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcSet="https://media.wired.com/photos/673690eb6dcfaa79c566d753/16:9/w_120,h_450,c_limit/undefined 120w, https://media.wired.com/photos/673690eb6dcfaa79c566d753/16:9/w_240,h_450,c_limit/undefined 240w, https://media.wired.com/photos/673690eb6dcfaa79c566d753/16:9/w_320,h_450,c_limit/undefined 320w, https://media.wired.com/photos/673690eb6dcfaa79c566d753/16:9/w_640,h_450,c_limit/undefined 640w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.wired.com/photos/673690eb6dcfaa79c566d753/16:9/w_120,h_450,c_limit/undefined 120w, https://media.wired.com/photos/673690eb6dcfaa79c566d753/16:9/w_240,h_450,c_limit/undefined 240w, https://media.wired.com/photos/673690eb6dcfaa79c566d753/16:9/w_320,h_450,c_limit/undefined 320w, https://media.wired.com/photos/673690eb6dcfaa79c566d753/16:9/w_640,h_450,c_limit/undefined 640w" sizes="100vw"/><img alt="The Best Dog Accessories to Enrich Your Pup's Life" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.wired.com/photos/673690eb6dcfaa79c566d753/16:9/w_800%2Ch_450%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl ePPNpk summary-item__content summary-item__content--no-rubric"><a class="SummaryItemHedLink-civMjp ejgyuy summary-item-tracking__hed-link summary-item__hed-link bottom_recirc-3" data-component-type="recirc-river" data-recirc-id="item-hed-3" data-recirc-pattern="summary-item" href="https://www.wired.com/gallery/best-dog-accessories/#intcid=_wired-article-bottom-recirc_239a6781-fcfb-442e-bd51-cf1d5b496295_text2vec1_fallback_popular4-1" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hoOgAQ summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf gxaOcP" data-testid="SummaryItemHed">The Best Dog Accessories to Enrich Your Pup's Life</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd ecrdiQ gdwdpa summary-item__dek summary-item__dek--extra-spacing">From dog beds to pup backpacks, we’ve had our furry best friends try it all. These dog accessories lead the pack.</div><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gHgYpX summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH eedAre byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name">Julian Chokkattu</span></span></span></div></div></div></div></div></div><div class="AdWrapper-dQtivb fZrssQ SummaryCollectionGridSummaryItem-WColm fMpfiT ad ad--read-more"><div class="ad__slot ad__slot--read-more" data-node-id="p8zhn"></div></div><div class="SummaryItemWrapper-iwvBff rdDmT summary-item summary-item--GALLERY summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-text-below summary-item--layout-position-image-left summary-item--layout-proportions-50-50 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard SummaryCollectionGridSummaryItem-WColm fMpfiT" data-item="{"dangerousHed":"The Best Carry-On Luggage","index":3,"contentType":"venue","hotelLink":"https://www.wired.com/gallery/best-carry-on-luggage/#intcid=_wired-article-bottom-recirc_239a6781-fcfb-442e-bd51-cf1d5b496295_text2vec1_fallback_popular4-1","layout":"GridFourColumns"}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.wired.com/gallery/best-carry-on-luggage/#intcid=_wired-article-bottom-recirc_239a6781-fcfb-442e-bd51-cf1d5b496295_text2vec1_fallback_popular4-1" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-4" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gPGLdl summary-item__image"><div data-testid="aspect-ratio-container" class="AspectRatioContainer-bJHpJz gKnDpj"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gPGLdl summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcSet="https://media.wired.com/photos/67352d9fcdecd8b41abb50e7/16:9/w_120,h_450,c_limit/undefined 120w, https://media.wired.com/photos/67352d9fcdecd8b41abb50e7/16:9/w_240,h_450,c_limit/undefined 240w, https://media.wired.com/photos/67352d9fcdecd8b41abb50e7/16:9/w_320,h_450,c_limit/undefined 320w, https://media.wired.com/photos/67352d9fcdecd8b41abb50e7/16:9/w_640,h_450,c_limit/undefined 640w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.wired.com/photos/67352d9fcdecd8b41abb50e7/16:9/w_120,h_450,c_limit/undefined 120w, https://media.wired.com/photos/67352d9fcdecd8b41abb50e7/16:9/w_240,h_450,c_limit/undefined 240w, https://media.wired.com/photos/67352d9fcdecd8b41abb50e7/16:9/w_320,h_450,c_limit/undefined 320w, https://media.wired.com/photos/67352d9fcdecd8b41abb50e7/16:9/w_640,h_450,c_limit/undefined 640w" sizes="100vw"/><img alt="The Best Carry-On Luggage" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.wired.com/photos/67352d9fcdecd8b41abb50e7/16:9/w_800%2Ch_450%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl ePPNpk summary-item__content summary-item__content--no-rubric"><a class="SummaryItemHedLink-civMjp ejgyuy summary-item-tracking__hed-link summary-item__hed-link bottom_recirc-4" data-component-type="recirc-river" data-recirc-id="item-hed-4" data-recirc-pattern="summary-item" href="https://www.wired.com/gallery/best-carry-on-luggage/#intcid=_wired-article-bottom-recirc_239a6781-fcfb-442e-bd51-cf1d5b496295_text2vec1_fallback_popular4-1" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hoOgAQ summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf gxaOcP" data-testid="SummaryItemHed">The Best Carry-On Luggage</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd ecrdiQ gdwdpa summary-item__dek summary-item__dek--extra-spacing">Whether you need a roller bag for a work trip or a tote for a bachelorette, we tested the best bags to carry on a plane.</div><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gHgYpX summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH eedAre byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name">Adrienne So</span></span></span></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff rdDmT summary-item summary-item--GALLERY summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-text-below summary-item--layout-position-image-left summary-item--layout-proportions-50-50 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard SummaryCollectionGridSummaryItem-WColm fMpfiT" data-item="{"dangerousHed":"Our 6 Favorite Automatic Cat Litter Boxes","index":4,"contentType":"venue","hotelLink":"https://www.wired.com/gallery/the-best-automatic-cat-litter-boxes/#intcid=_wired-article-bottom-recirc_239a6781-fcfb-442e-bd51-cf1d5b496295_text2vec1_fallback_popular4-1","layout":"GridFourColumns"}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.wired.com/gallery/the-best-automatic-cat-litter-boxes/#intcid=_wired-article-bottom-recirc_239a6781-fcfb-442e-bd51-cf1d5b496295_text2vec1_fallback_popular4-1" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-5" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gPGLdl summary-item__image"><div data-testid="aspect-ratio-container" class="AspectRatioContainer-bJHpJz gKnDpj"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gPGLdl summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcSet="https://media.wired.com/photos/673695e15c375f33cf75971a/16:9/w_120,h_450,c_limit/undefined 120w, https://media.wired.com/photos/673695e15c375f33cf75971a/16:9/w_240,h_450,c_limit/undefined 240w, https://media.wired.com/photos/673695e15c375f33cf75971a/16:9/w_320,h_450,c_limit/undefined 320w, https://media.wired.com/photos/673695e15c375f33cf75971a/16:9/w_640,h_450,c_limit/undefined 640w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.wired.com/photos/673695e15c375f33cf75971a/16:9/w_120,h_450,c_limit/undefined 120w, https://media.wired.com/photos/673695e15c375f33cf75971a/16:9/w_240,h_450,c_limit/undefined 240w, https://media.wired.com/photos/673695e15c375f33cf75971a/16:9/w_320,h_450,c_limit/undefined 320w, https://media.wired.com/photos/673695e15c375f33cf75971a/16:9/w_640,h_450,c_limit/undefined 640w" sizes="100vw"/><img alt="Our 6 Favorite Automatic Cat Litter Boxes" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.wired.com/photos/673695e15c375f33cf75971a/16:9/w_800%2Ch_450%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl ePPNpk summary-item__content summary-item__content--no-rubric"><a class="SummaryItemHedLink-civMjp ejgyuy summary-item-tracking__hed-link summary-item__hed-link bottom_recirc-5" data-component-type="recirc-river" data-recirc-id="item-hed-5" data-recirc-pattern="summary-item" href="https://www.wired.com/gallery/the-best-automatic-cat-litter-boxes/#intcid=_wired-article-bottom-recirc_239a6781-fcfb-442e-bd51-cf1d5b496295_text2vec1_fallback_popular4-1" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hoOgAQ summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf gxaOcP" data-testid="SummaryItemHed">Our 6 Favorite Automatic Cat Litter Boxes</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd ecrdiQ gdwdpa summary-item__dek summary-item__dek--extra-spacing">With these high-tech cat boxes, gone are the days of bending over, scooping, and foul smells. Welcome to the future.</div><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gHgYpX summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH eedAre byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name">Molly Higgins</span></span></span></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff rdDmT summary-item summary-item--GALLERY summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-text-below summary-item--layout-position-image-left summary-item--layout-proportions-50-50 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard SummaryCollectionGridSummaryItem-WColm fMpfiT" data-item="{"dangerousHed":"The Best Barefoot Shoes for Walking or Running","index":5,"contentType":"venue","hotelLink":"https://www.wired.com/gallery/best-barefoot-shoes/#intcid=_wired-article-bottom-recirc_239a6781-fcfb-442e-bd51-cf1d5b496295_text2vec1_fallback_popular4-1","layout":"GridFourColumns"}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.wired.com/gallery/best-barefoot-shoes/#intcid=_wired-article-bottom-recirc_239a6781-fcfb-442e-bd51-cf1d5b496295_text2vec1_fallback_popular4-1" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-6" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gPGLdl summary-item__image"><div data-testid="aspect-ratio-container" class="AspectRatioContainer-bJHpJz gKnDpj"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gPGLdl summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcSet="https://media.wired.com/photos/6629939ea620d99a9e8ea912/16:9/w_120,h_450,c_limit/undefined 120w, https://media.wired.com/photos/6629939ea620d99a9e8ea912/16:9/w_240,h_450,c_limit/undefined 240w, https://media.wired.com/photos/6629939ea620d99a9e8ea912/16:9/w_320,h_450,c_limit/undefined 320w, https://media.wired.com/photos/6629939ea620d99a9e8ea912/16:9/w_640,h_450,c_limit/undefined 640w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.wired.com/photos/6629939ea620d99a9e8ea912/16:9/w_120,h_450,c_limit/undefined 120w, https://media.wired.com/photos/6629939ea620d99a9e8ea912/16:9/w_240,h_450,c_limit/undefined 240w, https://media.wired.com/photos/6629939ea620d99a9e8ea912/16:9/w_320,h_450,c_limit/undefined 320w, https://media.wired.com/photos/6629939ea620d99a9e8ea912/16:9/w_640,h_450,c_limit/undefined 640w" sizes="100vw"/><img alt="The Best Barefoot Shoes for Walking or Running" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.wired.com/photos/6629939ea620d99a9e8ea912/16:9/w_800%2Ch_450%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl ePPNpk summary-item__content summary-item__content--no-rubric"><a class="SummaryItemHedLink-civMjp ejgyuy summary-item-tracking__hed-link summary-item__hed-link bottom_recirc-6" data-component-type="recirc-river" data-recirc-id="item-hed-6" data-recirc-pattern="summary-item" href="https://www.wired.com/gallery/best-barefoot-shoes/#intcid=_wired-article-bottom-recirc_239a6781-fcfb-442e-bd51-cf1d5b496295_text2vec1_fallback_popular4-1" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hoOgAQ summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf gxaOcP" data-testid="SummaryItemHed">The Best Barefoot Shoes for Walking or Running</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd ecrdiQ gdwdpa summary-item__dek summary-item__dek--extra-spacing">Our favorite zero-drop, minimalist footwear will let you feel the ground beneath your feet.</div><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gHgYpX summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH eedAre byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name">Scott Gilbertson</span></span></span></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff rdDmT summary-item summary-item--GALLERY summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-text-below summary-item--layout-position-image-left summary-item--layout-proportions-50-50 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard SummaryCollectionGridSummaryItem-WColm fMpfiT" data-item="{"dangerousHed":"The Best Kindles to Take Your Library Anywhere","index":6,"contentType":"venue","hotelLink":"https://www.wired.com/gallery/best-kindle/#intcid=_wired-article-bottom-recirc_239a6781-fcfb-442e-bd51-cf1d5b496295_text2vec1_fallback_popular4-1","layout":"GridFourColumns"}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.wired.com/gallery/best-kindle/#intcid=_wired-article-bottom-recirc_239a6781-fcfb-442e-bd51-cf1d5b496295_text2vec1_fallback_popular4-1" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-7" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gPGLdl summary-item__image"><div data-testid="aspect-ratio-container" class="AspectRatioContainer-bJHpJz gKnDpj"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gPGLdl summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcSet="https://media.wired.com/photos/6710fd998ef4d02eeca1ae33/16:9/w_120,h_450,c_limit/undefined 120w, https://media.wired.com/photos/6710fd998ef4d02eeca1ae33/16:9/w_240,h_450,c_limit/undefined 240w, https://media.wired.com/photos/6710fd998ef4d02eeca1ae33/16:9/w_320,h_450,c_limit/undefined 320w, https://media.wired.com/photos/6710fd998ef4d02eeca1ae33/16:9/w_640,h_450,c_limit/undefined 640w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.wired.com/photos/6710fd998ef4d02eeca1ae33/16:9/w_120,h_450,c_limit/undefined 120w, https://media.wired.com/photos/6710fd998ef4d02eeca1ae33/16:9/w_240,h_450,c_limit/undefined 240w, https://media.wired.com/photos/6710fd998ef4d02eeca1ae33/16:9/w_320,h_450,c_limit/undefined 320w, https://media.wired.com/photos/6710fd998ef4d02eeca1ae33/16:9/w_640,h_450,c_limit/undefined 640w" sizes="100vw"/><img alt="The Best Kindles to Take Your Library Anywhere" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.wired.com/photos/6710fd998ef4d02eeca1ae33/16:9/w_800%2Ch_450%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl ePPNpk summary-item__content summary-item__content--no-rubric"><a class="SummaryItemHedLink-civMjp ejgyuy summary-item-tracking__hed-link summary-item__hed-link bottom_recirc-7" data-component-type="recirc-river" data-recirc-id="item-hed-7" data-recirc-pattern="summary-item" href="https://www.wired.com/gallery/best-kindle/#intcid=_wired-article-bottom-recirc_239a6781-fcfb-442e-bd51-cf1d5b496295_text2vec1_fallback_popular4-1" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hoOgAQ summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf gxaOcP" data-testid="SummaryItemHed">The Best Kindles to Take Your Library Anywhere</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd ecrdiQ gdwdpa summary-item__dek summary-item__dek--extra-spacing">Here’s how Amazon’s ebook readers stack up—and which one might be right for you.</div><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gHgYpX summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH eedAre byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name">Brenda Stolyar</span></span></span></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff rdDmT summary-item summary-item--GALLERY summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-text-below summary-item--layout-position-image-left summary-item--layout-proportions-50-50 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard SummaryCollectionGridSummaryItem-WColm fMpfiT" data-item="{"dangerousHed":"13 White Elephant Gifts Worth Fighting Over","index":7,"contentType":"venue","hotelLink":"https://www.wired.com/gallery/best-white-elephant-gifts/#intcid=_wired-article-bottom-recirc_239a6781-fcfb-442e-bd51-cf1d5b496295_text2vec1_fallback_popular4-1","layout":"GridFourColumns"}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.wired.com/gallery/best-white-elephant-gifts/#intcid=_wired-article-bottom-recirc_239a6781-fcfb-442e-bd51-cf1d5b496295_text2vec1_fallback_popular4-1" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-8" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gPGLdl summary-item__image"><div data-testid="aspect-ratio-container" class="AspectRatioContainer-bJHpJz gKnDpj"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gPGLdl summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcSet="https://media.wired.com/photos/6727bf9e153db8877f85a7a3/16:9/w_120,h_450,c_limit/undefined 120w, https://media.wired.com/photos/6727bf9e153db8877f85a7a3/16:9/w_240,h_450,c_limit/undefined 240w, https://media.wired.com/photos/6727bf9e153db8877f85a7a3/16:9/w_320,h_450,c_limit/undefined 320w, https://media.wired.com/photos/6727bf9e153db8877f85a7a3/16:9/w_640,h_450,c_limit/undefined 640w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.wired.com/photos/6727bf9e153db8877f85a7a3/16:9/w_120,h_450,c_limit/undefined 120w, https://media.wired.com/photos/6727bf9e153db8877f85a7a3/16:9/w_240,h_450,c_limit/undefined 240w, https://media.wired.com/photos/6727bf9e153db8877f85a7a3/16:9/w_320,h_450,c_limit/undefined 320w, https://media.wired.com/photos/6727bf9e153db8877f85a7a3/16:9/w_640,h_450,c_limit/undefined 640w" sizes="100vw"/><img alt="13 White Elephant Gifts Worth Fighting Over" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.wired.com/photos/6727bf9e153db8877f85a7a3/16:9/w_800%2Ch_450%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl ePPNpk summary-item__content summary-item__content--no-rubric"><a class="SummaryItemHedLink-civMjp ejgyuy summary-item-tracking__hed-link summary-item__hed-link bottom_recirc-8" data-component-type="recirc-river" data-recirc-id="item-hed-8" data-recirc-pattern="summary-item" href="https://www.wired.com/gallery/best-white-elephant-gifts/#intcid=_wired-article-bottom-recirc_239a6781-fcfb-442e-bd51-cf1d5b496295_text2vec1_fallback_popular4-1" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hoOgAQ summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf gxaOcP" data-testid="SummaryItemHed">13 White Elephant Gifts Worth Fighting Over</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd ecrdiQ gdwdpa summary-item__dek summary-item__dek--extra-spacing">Bring the gift everyone will want to win from this year's holiday party, from a desk organizer shaped like a pear to magnets they'll wish they could eat.</div><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gHgYpX summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH eedAre byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name"> Nena Farrell </span></span></span></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff rdDmT summary-item summary-item--GALLERY summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-text-below summary-item--layout-position-image-left summary-item--layout-proportions-50-50 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard SummaryCollectionGridSummaryItem-WColm fMpfiT" data-item="{"dangerousHed":"The Best Cookbooks of 2024 (So Far)","index":8,"contentType":"venue","hotelLink":"https://www.wired.com/gallery/the-best-cookbooks-of-2024/#intcid=_wired-article-bottom-recirc_239a6781-fcfb-442e-bd51-cf1d5b496295_text2vec1_fallback_popular4-1","layout":"GridFourColumns"}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.wired.com/gallery/the-best-cookbooks-of-2024/#intcid=_wired-article-bottom-recirc_239a6781-fcfb-442e-bd51-cf1d5b496295_text2vec1_fallback_popular4-1" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-9" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gPGLdl summary-item__image"><div data-testid="aspect-ratio-container" class="AspectRatioContainer-bJHpJz gKnDpj"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gPGLdl summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcSet="https://media.wired.com/photos/6737d0a4c6e085c686a95d54/16:9/w_120,h_450,c_limit/undefined 120w, https://media.wired.com/photos/6737d0a4c6e085c686a95d54/16:9/w_240,h_450,c_limit/undefined 240w, https://media.wired.com/photos/6737d0a4c6e085c686a95d54/16:9/w_320,h_450,c_limit/undefined 320w, https://media.wired.com/photos/6737d0a4c6e085c686a95d54/16:9/w_640,h_450,c_limit/undefined 640w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.wired.com/photos/6737d0a4c6e085c686a95d54/16:9/w_120,h_450,c_limit/undefined 120w, https://media.wired.com/photos/6737d0a4c6e085c686a95d54/16:9/w_240,h_450,c_limit/undefined 240w, https://media.wired.com/photos/6737d0a4c6e085c686a95d54/16:9/w_320,h_450,c_limit/undefined 320w, https://media.wired.com/photos/6737d0a4c6e085c686a95d54/16:9/w_640,h_450,c_limit/undefined 640w" sizes="100vw"/><img alt="The Best Cookbooks of 2024 (So Far)" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.wired.com/photos/6737d0a4c6e085c686a95d54/16:9/w_800%2Ch_450%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl ePPNpk summary-item__content summary-item__content--no-rubric"><a class="SummaryItemHedLink-civMjp ejgyuy summary-item-tracking__hed-link summary-item__hed-link bottom_recirc-9" data-component-type="recirc-river" data-recirc-id="item-hed-9" data-recirc-pattern="summary-item" href="https://www.wired.com/gallery/the-best-cookbooks-of-2024/#intcid=_wired-article-bottom-recirc_239a6781-fcfb-442e-bd51-cf1d5b496295_text2vec1_fallback_popular4-1" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hoOgAQ summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf gxaOcP" data-testid="SummaryItemHed">The Best Cookbooks of 2024 (So Far)</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd ecrdiQ gdwdpa summary-item__dek summary-item__dek--extra-spacing">This year’s best cookbooks provide inventive, well-tested instructions for dips, barbecue, and pasta. There’s even a book that tells you what the heck to do with celery root.</div><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gHgYpX summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH eedAre byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name">Joe Ray</span></span></span></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff rdDmT summary-item summary-item--GALLERY summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-text-below summary-item--layout-position-image-left summary-item--layout-proportions-50-50 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard SummaryCollectionGridSummaryItem-WColm fMpfiT" data-item="{"dangerousHed":"The Best Flashlights and Headlamps to Light Up Your Life","index":9,"contentType":"venue","hotelLink":"https://www.wired.com/gallery/best-flashlights-and-headlamps/#intcid=_wired-article-bottom-recirc_239a6781-fcfb-442e-bd51-cf1d5b496295_text2vec1_fallback_popular4-1","layout":"GridFourColumns"}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.wired.com/gallery/best-flashlights-and-headlamps/#intcid=_wired-article-bottom-recirc_239a6781-fcfb-442e-bd51-cf1d5b496295_text2vec1_fallback_popular4-1" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-10" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gPGLdl summary-item__image"><div data-testid="aspect-ratio-container" class="AspectRatioContainer-bJHpJz gKnDpj"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gPGLdl summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcSet="https://media.wired.com/photos/672fc0c2d33f37d00274a31d/16:9/w_120,h_450,c_limit/undefined 120w, https://media.wired.com/photos/672fc0c2d33f37d00274a31d/16:9/w_240,h_450,c_limit/undefined 240w, https://media.wired.com/photos/672fc0c2d33f37d00274a31d/16:9/w_320,h_450,c_limit/undefined 320w, https://media.wired.com/photos/672fc0c2d33f37d00274a31d/16:9/w_640,h_450,c_limit/undefined 640w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.wired.com/photos/672fc0c2d33f37d00274a31d/16:9/w_120,h_450,c_limit/undefined 120w, https://media.wired.com/photos/672fc0c2d33f37d00274a31d/16:9/w_240,h_450,c_limit/undefined 240w, https://media.wired.com/photos/672fc0c2d33f37d00274a31d/16:9/w_320,h_450,c_limit/undefined 320w, https://media.wired.com/photos/672fc0c2d33f37d00274a31d/16:9/w_640,h_450,c_limit/undefined 640w" sizes="100vw"/><img alt="The Best Flashlights and Headlamps to Light Up Your Life" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.wired.com/photos/672fc0c2d33f37d00274a31d/16:9/w_800%2Ch_450%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl ePPNpk summary-item__content summary-item__content--no-rubric"><a class="SummaryItemHedLink-civMjp ejgyuy summary-item-tracking__hed-link summary-item__hed-link bottom_recirc-10" data-component-type="recirc-river" data-recirc-id="item-hed-10" data-recirc-pattern="summary-item" href="https://www.wired.com/gallery/best-flashlights-and-headlamps/#intcid=_wired-article-bottom-recirc_239a6781-fcfb-442e-bd51-cf1d5b496295_text2vec1_fallback_popular4-1" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hoOgAQ summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf gxaOcP" data-testid="SummaryItemHed">The Best Flashlights and Headlamps to Light Up Your Life</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd ecrdiQ gdwdpa summary-item__dek summary-item__dek--extra-spacing">Whether you’re setting out before dawn for that epic summit or need some light during a power outage, these are the best flashlight and headlamps you can buy.</div><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gHgYpX summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH eedAre byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name">Martin Cizmar</span></span></span></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff rdDmT summary-item summary-item--GALLERY summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-text-below summary-item--layout-position-image-left summary-item--layout-proportions-50-50 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard SummaryCollectionGridSummaryItem-WColm fMpfiT" data-item="{"dangerousHed":"The Best USB-C Cables for Your Phone, Tablet, or Laptop","index":10,"contentType":"venue","hotelLink":"https://www.wired.com/gallery/best-usb-c-cables/#intcid=_wired-article-bottom-recirc_239a6781-fcfb-442e-bd51-cf1d5b496295_text2vec1_fallback_popular4-1","layout":"GridFourColumns"}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.wired.com/gallery/best-usb-c-cables/#intcid=_wired-article-bottom-recirc_239a6781-fcfb-442e-bd51-cf1d5b496295_text2vec1_fallback_popular4-1" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-11" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gPGLdl summary-item__image"><div data-testid="aspect-ratio-container" class="AspectRatioContainer-bJHpJz gKnDpj"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gPGLdl summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcSet="https://media.wired.com/photos/6737b3ac069ec0e1efbb4fca/16:9/w_120,h_450,c_limit/undefined 120w, https://media.wired.com/photos/6737b3ac069ec0e1efbb4fca/16:9/w_240,h_450,c_limit/undefined 240w, https://media.wired.com/photos/6737b3ac069ec0e1efbb4fca/16:9/w_320,h_450,c_limit/undefined 320w, https://media.wired.com/photos/6737b3ac069ec0e1efbb4fca/16:9/w_640,h_450,c_limit/undefined 640w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.wired.com/photos/6737b3ac069ec0e1efbb4fca/16:9/w_120,h_450,c_limit/undefined 120w, https://media.wired.com/photos/6737b3ac069ec0e1efbb4fca/16:9/w_240,h_450,c_limit/undefined 240w, https://media.wired.com/photos/6737b3ac069ec0e1efbb4fca/16:9/w_320,h_450,c_limit/undefined 320w, https://media.wired.com/photos/6737b3ac069ec0e1efbb4fca/16:9/w_640,h_450,c_limit/undefined 640w" sizes="100vw"/><img alt="The Best USB-C Cables for Your Phone, Tablet, or Laptop" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.wired.com/photos/6737b3ac069ec0e1efbb4fca/16:9/w_800%2Ch_450%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl ePPNpk summary-item__content summary-item__content--no-rubric"><a class="SummaryItemHedLink-civMjp ejgyuy summary-item-tracking__hed-link summary-item__hed-link bottom_recirc-11" data-component-type="recirc-river" data-recirc-id="item-hed-11" data-recirc-pattern="summary-item" href="https://www.wired.com/gallery/best-usb-c-cables/#intcid=_wired-article-bottom-recirc_239a6781-fcfb-442e-bd51-cf1d5b496295_text2vec1_fallback_popular4-1" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hoOgAQ summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf gxaOcP" data-testid="SummaryItemHed">The Best USB-C Cables for Your Phone, Tablet, or Laptop</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd ecrdiQ gdwdpa summary-item__dek summary-item__dek--extra-spacing">Unravel the tangled world of cords and find the ones you need to charge your gadgets and transfer data.</div><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gHgYpX summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH eedAre byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name">Simon Hill</span></span></span></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff rdDmT summary-item summary-item--GALLERY summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-text-below summary-item--layout-position-image-left summary-item--layout-proportions-50-50 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard SummaryCollectionGridSummaryItem-WColm fMpfiT" data-item="{"dangerousHed":"32 Delightful Gift Ideas for Music Lovers and Audiophiles","index":11,"contentType":"venue","hotelLink":"https://www.wired.com/gallery/gifts-for-music-lovers-audiophiles/#intcid=_wired-article-bottom-recirc_239a6781-fcfb-442e-bd51-cf1d5b496295_text2vec1_fallback_popular4-1","layout":"GridFourColumns"}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.wired.com/gallery/gifts-for-music-lovers-audiophiles/#intcid=_wired-article-bottom-recirc_239a6781-fcfb-442e-bd51-cf1d5b496295_text2vec1_fallback_popular4-1" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-12" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gPGLdl summary-item__image"><div data-testid="aspect-ratio-container" class="AspectRatioContainer-bJHpJz gKnDpj"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gPGLdl summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcSet="https://media.wired.com/photos/6737bacf3bff1328aca9fac9/16:9/w_120,h_450,c_limit/undefined 120w, https://media.wired.com/photos/6737bacf3bff1328aca9fac9/16:9/w_240,h_450,c_limit/undefined 240w, https://media.wired.com/photos/6737bacf3bff1328aca9fac9/16:9/w_320,h_450,c_limit/undefined 320w, https://media.wired.com/photos/6737bacf3bff1328aca9fac9/16:9/w_640,h_450,c_limit/undefined 640w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.wired.com/photos/6737bacf3bff1328aca9fac9/16:9/w_120,h_450,c_limit/undefined 120w, https://media.wired.com/photos/6737bacf3bff1328aca9fac9/16:9/w_240,h_450,c_limit/undefined 240w, https://media.wired.com/photos/6737bacf3bff1328aca9fac9/16:9/w_320,h_450,c_limit/undefined 320w, https://media.wired.com/photos/6737bacf3bff1328aca9fac9/16:9/w_640,h_450,c_limit/undefined 640w" sizes="100vw"/><img alt="32 Delightful Gift Ideas for Music Lovers and Audiophiles" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.wired.com/photos/6737bacf3bff1328aca9fac9/16:9/w_800%2Ch_450%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl ePPNpk summary-item__content summary-item__content--no-rubric"><a class="SummaryItemHedLink-civMjp ejgyuy summary-item-tracking__hed-link summary-item__hed-link bottom_recirc-12" data-component-type="recirc-river" data-recirc-id="item-hed-12" data-recirc-pattern="summary-item" href="https://www.wired.com/gallery/gifts-for-music-lovers-audiophiles/#intcid=_wired-article-bottom-recirc_239a6781-fcfb-442e-bd51-cf1d5b496295_text2vec1_fallback_popular4-1" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hoOgAQ summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf gxaOcP" data-testid="SummaryItemHed">32 Delightful Gift Ideas for Music Lovers and Audiophiles</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd ecrdiQ gdwdpa summary-item__dek summary-item__dek--extra-spacing">From headphones and speakers to accessories for their vinyl LPs, these picks will appeal to any audio aficionado.</div><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gHgYpX summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH eedAre byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name">Parker Hall</span></span></span></div></div></div></div></div></div></div><div class="SummaryCollectionGridToActionWrapper-gnReGN eGayfk"></div></div></div></div></div></div><div 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But so far, the hype runs ahead of the business results.","head.keywords":"artificial intelligence,machine learning,startups,deep learning,big data","head.og.type":"article","head.robots":"index, follow, noarchive, max-image-preview:large","head.title":"AI's New Creative Streak Sparks a Silicon Valley Gold Rush | WIRED","tenant":"wired","head.social.title":"AI's New Creative Streak Sparks a Silicon Valley Gold Rush","head.social.description":"Investors have got the hots for \"generative AI\" that can make text and images. But so far, the hype runs ahead of the business results.","head.promo.dek":"Investors have got the hots for \"generative AI\" that can make text and images. But so far, the hype runs ahead of the business results.","head.social.opinion":"false","head.jsonld":[{"@context":"http:\u002F\u002Fschema.org","@type":"NewsArticle","articleBody":"Guo’s event was just one of several held last week in San Francisco by investors and technologists excited by the commercial potential of what has been dubbed “generative AI.” Her guests included AI engineers from large tech companies, fellow investors, and entrepreneurs building businesses powered by recent advances in algorithms that generate text or images. One of the guests of honor was Clement Delangue, CEO of Hugging Face, a company that hosts a number of open source generative AI projects, including one that recently sparked a frenzy of AI memes. He answered questions from engineers thinking about jumping onto the bandwagon with generative AI startups of their own. “It’s just the hottest area from a fundraising perspective right now,” Guo says.\nSocial media has lately been overrun by stunning and strange images generated by AI, thanks to advances by Hugging Face and others. Related machine learning technology allows algorithms to generate reams of surprisingly coherent text on a given subject. A few of what are now styled as generative AI companies have collectively raised hundreds of millions of dollars, spurring a hunt for a new generation of AI unicorns.\nStability AI, which offers tools for generating images with few restrictions, held a party of its own in San Francisco last week. It announced $101 million in new funding, valuing the company at a dizzy $1 billion. The gathering attracted tech celebrities including Google cofounder Sergey Brin.\nGenerative AI enthusiasts predict the technology will take root in all kinds of industries and will do much more than just spit out images or sentences. David Song, a senior at Stanford University who is tracking the boom, has collated a list of over 100 generative AI startups. They’re working on applications including generating music, game development, writing assistants, customer service bots, coding aids, video editing tech, and assistants that manage online communities. Guo has invested in a company that plans to generate legal contracts from a text description—a potentially lucrative application if it can work reliably.\nSong works with Everyprompt, a startup that makes it easier for companies to use text generation. Like many contributing to the buzz, he says testing generative AI tools that make images, text, or code has left him with a sense of wonder at the possibilities. “It’s been a long time since I used a website or technology that felt immensely helpful or magical,” he says. “Using generative AI makes me feel like I’m using magic.”\nGuo believes generative AI is a leap in the potential of AI technology similar to one beginning in 2012 that reshaped the whole tech industry and the products it offers. That’s when engineers found that artificial neural networks, a type of machine learning model, could perform remarkable new tricks when given sufficient training data and computer power, such as recognizing the content of photos or transcribing speech.\nIn the years since, a wave of investment from companies large and small has spread face recognition around the world, has installed always-listening virtual assistants into homes, and has seen AI technology become integral to just about every gadget, app, and service.\nThe race is now on to find the applications of generative AI that will make a mark on the world. One of the early successes is Microsoft’s Copilot, which can write code for a given task and costs $10 per month. Another is Jasper, which offers a service that auto-generates text for companies to use in blog posts, marketing copy, and emails. Last week, the company announced that it had raised $125 million in funding from investors that valued the company at $1.5 billion, and claimed to be on track to bring in $75 million in revenue this year.\nBoth Microsoft and Jasper built on top of services from OpenAI, an AI company that began as a nonprofit with funding from Elon Musk and other tech luminaries. It has pioneered text generation, starting in 2019 with an algorithm called GPT-2. Late in 2021 it threw open a more powerful commercial successor, known as GPT-3, for anyone to use.\nOpenAI also kickstarted the recent surge of interest in AI image generation by announcing a tool called DALL-E in January 2021 that could produce crude images for a text prompt. A second version, DALL-E 2, released in April 2022, is able to render more sophisticated and complex images, demonstrating how rapidly the technology was advancing. A number of companies, including Stability AI, now offer similar tools for making images.\nSilicon Valley hype can, of course, get ahead of reality. “There is a lot of FOMO,” says Nathan Benaich, an investor at Air Street Capital and the author of “The State of AI,” an annual report tracking technology and business trends. He says Adobe’s acquisition of Figma, a collaborative design tool, for $20 billion, has created a sense of rich opportunities in reinventing creative tools. Benaich is looking at several companies exploring the use of generative AI for protein synthesis or chemistry. “It’s pretty crazy right now—everyone is talking about it,” he says.\nJoanne Chen, a partner at Foundation Capital and an early investor in Jasper, says it is still difficult to turn a generative AI tool into a valuable company. Jasper's founders put most of their effort into fine-tuning the product to meet customer needs and tastes, she says, but she believes the technology could have many uses.\nChen also says the generative AI rush means that regulation has yet to catch up with some of the unsavory or dangerous uses it could find. She is worried about how AI tools could be misused, for example to create videos that spread misinformation. “What I’m most concerned about is how we think about security and false and fake content,” she says.\nOther uncertainties about generative AI raise legal questions. Amir Ghavi, a corporate partner at the law firm Fried Frank, says he has recently fielded a burst of questions from companies looking to make use of the technology. They have struggled with issues such as the legal implications of using models that may be trained on copyrighted material, like images scraped from the web.\nSome artists have complained that image generators threaten to undermine human creativity. Shutterstock, a stock imagery provider, this week announced it would offer an image generation service powered by OpenAI but would also launch a fund that pays people who make images that the company licenses as training material for AI models. Ghavi says use of copyrighted material to train AI models is most likely covered by fair use, making it exempt from copyright law, but adds that he expects that to be tested in court.\nThe open legal questions and potential for malign use of generative AI hardly seem to be slowing investors’ interest. Their enthusiasm evokes previous Silicon Valley frenzies over social apps and cryptocurrency. And the technology at the heart of this hype cycle can help keep the speculative flywheel spinning.\nThe venture capital firm Sequoia Capital laid out the potential of generative AI in a blog post last month, across areas such as voice synthesis, video editing, and biology and chemistry. A postscript at the bottom noted that all the images and some of the text, including future use cases for generative algorithms, were generated using AI.","isBasedOn":"https:\u002F\u002Fwww.wired.com\u002Fstory\u002Fais-new-creative-streak-sparks-a-silicon-valley-gold-rush\u002F","articleSection":"business","author":[{"@type":"Person","name":"Will Knight","sameAs":"https:\u002F\u002Fwww.wired.com\u002Fauthor\u002Fwill-knight\u002F"}],"dateModified":"2022-10-27T08:00:00.000-04:00","datePublished":"2022-10-27T08:00:00.000-04:00","headline":"AI's New Creative Streak Sparks a Silicon Valley Gold Rush","image":["https:\u002F\u002Fmedia.wired.com\u002Fphotos\u002F635a221f93ea9ed771dc5180\u002F16:9\u002Fw_2400,h_1350,c_limit\u002FBusiness-AI-Generators-Stephanie-Guo-1177538357.jpg","https:\u002F\u002Fmedia.wired.com\u002Fphotos\u002F635a221f93ea9ed771dc5180\u002F4:3\u002Fw_2065,h_1549,c_limit\u002FBusiness-AI-Generators-Stephanie-Guo-1177538357.jpg","https:\u002F\u002Fmedia.wired.com\u002Fphotos\u002F635a221f93ea9ed771dc5180\u002F1:1\u002Fw_1600,h_1600,c_limit\u002FBusiness-AI-Generators-Stephanie-Guo-1177538357.jpg"],"keywords":["business","artificial intelligence","ai hub","software development","text generation","startup","entertainment","publishing","social media","images","text","machine learning","natural language processing","startups","deep learning","big data","audio player","textaboveleftsmall","web"],"thumbnailUrl":"https:\u002F\u002Fmedia.wired.com\u002Fphotos\u002F635a221f93ea9ed771dc5180\u002F3:2\u002Fw_2400,h_1600,c_limit\u002FBusiness-AI-Generators-Stephanie-Guo-1177538357.jpg","url":"https:\u002F\u002Fwww.wired.com\u002Fstory\u002Fais-new-creative-streak-sparks-a-silicon-valley-gold-rush\u002F","isPartOf":{"@type":"CreativeWork","name":"WIRED"},"isAccessibleForFree":true,"alternativeHeadline":"Investors have got the hots for \"generative AI\" that can make text and images like DALL-E and GPT-3. 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salon at a posh bar in San Francisco last week that drew an animated crowd of engineers, entrepreneurs, and financiers. The thing on all of their minds: the blossoming creative capabilities of ",["a",{"href":"https:\u002F\u002Fwww.wired.com\u002Ftag\u002Fartificial-intelligence\u002F","isExternal":false},"artificial intelligence"],"."],["p",{"class":"paywall"},"Guo’s event was just one of several held last week in San Francisco by investors and technologists excited by the commercial potential of what has been dubbed “generative AI.” Her guests included AI engineers from large tech companies, fellow investors, and entrepreneurs building businesses powered by recent advances in algorithms that generate text or images. One of the guests of honor was Clement Delangue, CEO of ",["a",{"href":"https:\u002F\u002Fhuggingface.co\u002F","rel":"nofollow noopener","attributes":{"data-offer-url":"https:\u002F\u002Fhuggingface.co\u002F"},"isExternal":true},"Hugging Face"],", a company that hosts a number of open source generative AI projects, including ",["a",{"href":"https:\u002F\u002Fwww.wired.com\u002Fstory\u002Fdalle-ai-meme-machine\u002F","isExternal":false},"one that recently sparked a frenzy of AI memes"],". He answered questions from engineers thinking about jumping onto the bandwagon with generative AI startups of their own. “It’s just the hottest area from a fundraising perspective right now,” Guo says."],["inline-embed",{"props":{"dangerousCaption":"","height":"250","url":"https:\u002F\u002Fplayer.spokenlayer.net\u002Fv1-wired-business?__v=linear&url=http:\u002F\u002Fwww.wired.com\u002Fstory\u002Fais-new-creative-streak-sparks-a-silicon-valley-gold-rush","width":"100%"},"level":"block","ref":"","type":"iframe"}],["inline-newsletter",{"newsletterType":"slim-newsletter","newsletters":[]}],["journey-inline-newsletter",{"newsletterType":"slim-newsletter","newsletters":[]}],["p",{"class":"paywall"},"Social media has lately been overrun by ",["a",{"href":"https:\u002F\u002Fwired.me\u002Funcategorized\u002Fwhen-ai-makes-art-humans-supply-the-creative-spark\u002F","rel":"nofollow noopener","attributes":{"data-offer-url":"https:\u002F\u002Fwired.me\u002Funcategorized\u002Fwhen-ai-makes-art-humans-supply-the-creative-spark\u002F"},"isExternal":true},"stunning and strange images"]," generated by AI, thanks to advances by Hugging Face and others. Related machine learning technology allows algorithms to generate reams of ",["a",{"href":"https:\u002F\u002Fwww.wired.com\u002Fstory\u002Fai-generated-marketing-content\u002F","isExternal":false},"surprisingly coherent text on a given subject"],". A few of what are now styled as generative AI companies have collectively raised hundreds of millions of dollars, spurring a hunt for a new generation of AI unicorns."],["inline-embed",{"type":"cneinterlude","props":{"brand":"wired","embeddedVideos":[],"hasExcludedEmbed":false,"interludeOverrideId":"62827db3c61c39064934b604","playerBase":"https:\u002F\u002Fplayer.cnevids.com","isTitleBelowVideo":true,"isTitleLeftAligned":true,"isRailEligible":false,"isRightRail":false,"relatedVideo":{"showRelatedVideo":true,"brand":"wired","related":{"id":"6282d59653dba723bc9d7a58","animationClip":{"highResUrl":"https:\u002F\u002Fdcdcsl55x0411.cloudfront.net\u002F62827db3c61c39064934b604\u002Fanimation.mp4","lowResUrl":"https:\u002F\u002Fdcdcsl55x0411.cloudfront.net\u002F62827db3c61c39064934b604\u002Fanimation-low.mp4"},"categories":["Technology"],"cneId":"62827db3c61c39064934b604","hed":"How A.I. Is Changing Hollywood","metadata":{"contentType":"cnevideo"},"scriptEmbedUrl":"\u002F\u002Fplayer.cnevids.com\u002Fscript\u002Fvideo\u002F62827db3c61c39064934b604.js","title":"How A.I. Is Changing Hollywood","url":"https:\u002F\u002Fwww.wired.com\u002Fvideo\u002Fwatch\u002Fwired-news-and-science-how-ai-is-changing-hollywood","photos":{"cnevideo":[{"url":"http:\u002F\u002Fdwgyu36up6iuz.cloudfront.net\u002Fheru80fdn\u002Fimage\u002Fupload\u002Fc_fill,d_placeholder_image.jpg,fl_progressive,g_center,h_360,q_80,w_640\u002Fv1652741167\u002Fwired_wired-news-and-science-how-ai-is-changing-hollywood.jpg"}]},"modelName":"cnevideo","meta":{"modelName":"cnevideo"}},"pageSize":12}}}],["p",{"class":"paywall"},"Stability AI, which offers tools for ",["a",{"href":"https:\u002F\u002Fwww.wired.com\u002Fstory\u002Fthe-joy-and-dread-of-ai-image-generators-without-limits\u002F","isExternal":false},"generating images with few restrictions"],", held a party of its own in San Francisco last week. It announced $101 million in new funding, valuing the company at a dizzy $1 billion. The gathering attracted tech celebrities including Google cofounder ",["a",{"href":"https:\u002F\u002Fwww.wired.com\u002Ftag\u002Fsergey-brin\u002F","isExternal":false},"Sergey Brin"],"."],["p",{"class":"paywall"},"Generative AI enthusiasts predict the technology will take root in all kinds of industries and will do much more than just spit out images or sentences. David Song, a senior at Stanford University who is tracking the boom, has collated ",["a",{"href":"https:\u002F\u002Fairtable.com\u002Fshr6nfE9FOHp17IjG\u002FtblL3ekHZfkm3p6YT","rel":"nofollow noopener","attributes":{"data-offer-url":"https:\u002F\u002Fairtable.com\u002Fshr6nfE9FOHp17IjG\u002FtblL3ekHZfkm3p6YT"},"isExternal":true},"a list of over 100 generative AI startups"],". They’re working on applications including generating music, game development, writing assistants, customer service bots, coding aids, video editing tech, and assistants that manage online communities. Guo has invested in a company that plans to generate legal contracts from a text description—a potentially lucrative application if it can work reliably."],["cm-unit"],["p",{"class":"paywall"},"Song works with ",["a",{"href":"https:\u002F\u002Fwww.everyprompt.com\u002F","rel":"nofollow noopener","attributes":{"data-offer-url":"https:\u002F\u002Fwww.everyprompt.com\u002F"},"isExternal":true},"Everyprompt"],", a startup that makes it easier for companies to use text generation. Like many contributing to the buzz, he says testing generative AI tools that make images, text, or code has left him with a sense of wonder at the possibilities. “It’s been a long time since I used a website or technology that felt immensely helpful or ",["a",{"href":"https:\u002F\u002Fwww.notboring.co\u002Fp\u002Findistinguishable-from-magic","rel":"nofollow noopener","attributes":{"data-offer-url":"https:\u002F\u002Fwww.notboring.co\u002Fp\u002Findistinguishable-from-magic"},"isExternal":true},"magical"],",” he says. “Using generative AI makes me feel like I’m using magic.”"],["ad",{"position":"mid-content"}],["p",{"class":"paywall"},"Guo believes generative AI is a leap in the potential of AI technology similar to one beginning in 2012 that ",["a",{"href":"https:\u002F\u002Fwww.wired.com\u002Fstory\u002Fguide-artificial-intelligence\u002F","isExternal":false},"reshaped the whole tech industry"]," and the products it offers. That’s when engineers found that artificial neural networks, a type of machine learning model, could perform remarkable new tricks when given sufficient training data and computer power, such as recognizing the content of photos or ",["a",{"href":"https:\u002F\u002Fwww.wired.com\u002Ftag\u002Fvoice-recognition\u002F","isExternal":false},"transcribing speech"],"."],["native-ad",{"position":"in-content","shouldDisplayLabel":true}],["p",{"class":"paywall"},"In the years since, a wave of investment from companies large and small has spread ",["a",{"href":"https:\u002F\u002Fwww.wired.com\u002Ftag\u002Fface-recognition\u002F","isExternal":false},"face recognition around the world"],", has installed always-listening ",["a",{"href":"https:\u002F\u002Fwww.wired.com\u002Ftag\u002Falexa\u002F","isExternal":false},"virtual assistants"]," into homes, and has seen AI technology ",["a",{"href":"https:\u002F\u002Fwww.wired.com\u002Fstory\u002Famazon-wants-to-cocoon-you-with-ambient-intelligence\u002F","isExternal":false},"become integral"]," to just about every gadget, app, and service."],["p",{"class":"paywall"},"The race is now on to find the applications of generative AI that will make a mark on the world. One of the early successes is ",["a",{"href":"https:\u002F\u002Fwww.wired.com\u002Fstory\u002Fopenai-copilot-autocomplete-for-code\u002F","isExternal":false},"Microsoft’s Copilot"],", which can write code for a given task and costs $10 per month. Another is ",["a",{"href":"https:\u002F\u002Fwww.jasper.ai\u002F","rel":"nofollow noopener","attributes":{"data-offer-url":"https:\u002F\u002Fwww.jasper.ai\u002F"},"isExternal":true},"Jasper"],", which offers a service that auto-generates text for companies to use in ",["a",{"href":"https:\u002F\u002Fwww.wired.com\u002Fstory\u002Fai-generated-marketing-content\u002F","isExternal":false},"blog posts, marketing copy, and emails"],". Last week, the company announced that it had raised $125 million in funding from investors that valued the company at $1.5 billion, and claimed to be on track to bring in ",["a",{"href":"https:\u002F\u002Ftechcrunch.com\u002F2022\u002F10\u002F18\u002Fai-content-platform-jasper-raises-125m-at-a-1-7b-valuation\u002F#:~:text=According%20to%20Rogenmoser%2C%20Jasper%20has,AI%20for%20adtech%20and%20martech.","rel":"nofollow noopener","attributes":{"data-offer-url":"https:\u002F\u002Ftechcrunch.com\u002F2022\u002F10\u002F18\u002Fai-content-platform-jasper-raises-125m-at-a-1-7b-valuation\u002F#:~:text=According%20to%20Rogenmoser%2C%20Jasper%20has,AI%20for%20adtech%20and%20martech."},"isExternal":true},"$75 million in revenue"]," this 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https:\u002F\u002Fmedia.wired.com\u002Fphotos\u002F605bd81c204aaa18f9755486\u002Fmaster\u002Fw_960,c_limit\u002Fai_database_carve.jpg 960w, https:\u002F\u002Fmedia.wired.com\u002Fphotos\u002F605bd81c204aaa18f9755486\u002Fmaster\u002Fw_1280,c_limit\u002Fai_database_carve.jpg 1280w, https:\u002F\u002Fmedia.wired.com\u002Fphotos\u002F605bd81c204aaa18f9755486\u002Fmaster\u002Fw_1600,c_limit\u002Fai_database_carve.jpg 1600w","height":1600}}}},"level":"inline","ref":"605bd81c204aaa18f9755486","type":"image"}]]],["div",{"class":"paywall heading-h5","role":"heading","aria-level":"5"}],["div",{"class":"paywall heading-h5","role":"heading","aria-level":"5"},"Search our ",["a",{"href":"https:\u002F\u002Fwww.wired.com\u002Fcategory\u002Fartificial-intelligence\u002F?itm_campaign=CarveLeft","isExternal":false},"artificial intelligence database"]," and discover stories by sector, tech, company, and more."]]],["p",{"class":"paywall"},"Both Microsoft and Jasper built on top of services from ",["a",{"href":"https:\u002F\u002Fwww.wired.com\u002Ftag\u002Fopenai\u002F","isExternal":false},"OpenAI"],", an AI company that ",["a",{"href":"https:\u002F\u002Fwww.wired.com\u002Fstory\u002Fcompete-google-openai-seeks-investorsand-profits\u002F","isExternal":false},"began as a nonprofit"]," with funding from ",["a",{"href":"https:\u002F\u002Fwww.wired.com\u002Ftag\u002Felon-musk\u002F","isExternal":false},"Elon Musk"]," and other tech luminaries. It has pioneered text generation, starting in 2019 with an algorithm called GPT-2. Late in 2021 it threw open a ",["a",{"href":"https:\u002F\u002Fwww.wired.com\u002Fstory\u002Fopenai-text-generator-going-commercial\u002F","isExternal":false},"more powerful commercial successor, known as GPT-3,"]," for anyone to use."],["p",{"class":"paywall"},"OpenAI also kickstarted the recent surge of interest in AI image generation by announcing a tool called DALL-E in January 2021 that could produce crude images for a text prompt. A second version, DALL-E 2, released in April 2022, is able to render ",["a",{"href":"https:\u002F\u002Fwww.wired.com\u002Fstory\u002Fdall-e-2-ai-text-image-bias-social-media\u002F","isExternal":false},"more sophisticated and complex images"],", demonstrating how rapidly the technology was advancing. A number of companies, including Stability AI, now offer ",["a",{"href":"https:\u002F\u002Fwww.wired.com\u002Fstory\u002Fai-write-english-learning-other-languages\u002F","isExternal":false},"similar tools for making images"],"."],["p",{"class":"paywall"},"Silicon Valley hype can, of course, get ahead of reality. “There is a lot of ",["a",{"href":"https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FFear_of_missing_out","rel":"nofollow noopener","attributes":{"data-offer-url":"https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FFear_of_missing_out"},"isExternal":true},"FOMO"],",” says Nathan Benaich, an investor at ",["a",{"href":"https:\u002F\u002Fwww.airstreet.com\u002F","rel":"nofollow noopener","attributes":{"data-offer-url":"https:\u002F\u002Fwww.airstreet.com\u002F"},"isExternal":true},"Air Street Capital"]," and the author of “",["a",{"href":"https:\u002F\u002Fwww.nytimes.com\u002F2022\u002F10\u002F21\u002Ftechnology\u002Fgenerative-ai.html","rel":"nofollow noopener","attributes":{"data-offer-url":"https:\u002F\u002Fwww.nytimes.com\u002F2022\u002F10\u002F21\u002Ftechnology\u002Fgenerative-ai.html"},"isExternal":true},"The State of AI"],",” an annual report tracking technology and business trends. He says ",["a",{"href":"https:\u002F\u002Fnews.adobe.com\u002Fnews\u002Fnews-details\u002F2022\u002FAdobe-to-Acquire-Figma\u002Fdefault.aspx#:~:text=%2D%2D(BUSINESS%20WIRE)%2D%2D%20Today,new%20era%20of%20collaborative%20creativity.","rel":"nofollow noopener","attributes":{"data-offer-url":"https:\u002F\u002Fnews.adobe.com\u002Fnews\u002Fnews-details\u002F2022\u002FAdobe-to-Acquire-Figma\u002Fdefault.aspx#:~:text=%2D%2D(BUSINESS%20WIRE)%2D%2D%20Today,new%20era%20of%20collaborative%20creativity."},"isExternal":true},"Adobe’s acquisition of Figm"],["a",{"href":"https:\u002F\u002Fnews.adobe.com\u002Fnews\u002Fnews-details\u002F2022\u002FAdobe-to-Acquire-Figma\u002F","rel":"nofollow noopener","attributes":{"data-offer-url":"https:\u002F\u002Fnews.adobe.com\u002Fnews\u002Fnews-details\u002F2022\u002FAdobe-to-Acquire-Figma\u002F"},"isExternal":true},"a"],", a collaborative design tool, for $20 billion, has created a sense of rich opportunities in reinventing creative tools. Benaich is looking at several companies exploring the use of generative AI for protein synthesis or chemistry. “It’s pretty crazy right now—everyone is talking about it,” he says."],["ad",{"position":"mid-content"}],["p",{"class":"paywall"},["a",{"href":"https:\u002F\u002Ffoundationcapital.com\u002Fmember\u002Fjoanne-chen\u002F","rel":"nofollow noopener","attributes":{"data-offer-url":"https:\u002F\u002Ffoundationcapital.com\u002Fmember\u002Fjoanne-chen\u002F"},"isExternal":true},"Joanne Chen"],", a partner at ",["a",{"href":"https:\u002F\u002Ffoundationcapital.com\u002F","rel":"nofollow noopener","attributes":{"data-offer-url":"https:\u002F\u002Ffoundationcapital.com\u002F"},"isExternal":true},"Foundation Capital"]," and an early investor in Jasper, says it is still difficult to turn a generative AI tool into a valuable company. Jasper's founders put most of their effort into fine-tuning the product to meet customer needs and tastes, she says, but she believes the technology could have many uses."],["p",{"class":"paywall"},"Chen also says the generative AI rush means that regulation has yet to catch up with some of the unsavory or dangerous uses it could find. She is worried about how AI tools could be misused, for example to create ",["a",{"href":"https:\u002F\u002Fwww.wired.com\u002Ftag\u002Fdeepfakes\u002F","isExternal":false},"videos that spread misinformation"],". “What I’m most concerned about is how we think about security and false and fake content,” she says."],["p",{"class":"paywall"},"Other uncertainties about generative AI raise legal questions. ",["a",{"href":"https:\u002F\u002Fwww.friedfrank.com\u002Fprofessionals\u002Famir-ghavi","rel":"nofollow noopener","attributes":{"data-offer-url":"https:\u002F\u002Fwww.friedfrank.com\u002Fprofessionals\u002Famir-ghavi"},"isExternal":true},"Amir Ghavi"],", a corporate partner at the law firm Fried Frank, says he has recently fielded a burst of questions from companies looking to make use of the technology. They have struggled with issues such as the legal implications of using models that may be trained on copyrighted material, like images scraped from the web."],["p",{"class":"paywall"},"Some artists have complained that ",["a",{"href":"https:\u002F\u002Fwww.wired.com\u002Fstory\u002Fartists-rage-against-machines-that-mimic-their-work\u002F","isExternal":false},"image generators threaten to undermine human creativity"],". Shutterstock, a stock imagery provider, this week announced it would offer an image generation service powered by OpenAI but would also launch a fund that pays people who make images that the company licenses as training material for AI models. Ghavi says use of copyrighted material to train AI models is most likely covered by fair use, making it exempt from copyright law, but adds that he expects that to be tested in court."],["p",{"class":"paywall"},"The open legal questions and potential for malign use of generative AI hardly seem to be slowing investors’ interest. Their enthusiasm evokes previous Silicon Valley frenzies over social apps and cryptocurrency. And the technology at the heart of this hype cycle can help keep the speculative flywheel spinning."],["p",{"class":"paywall"},"The venture capital firm Sequoia Capital laid out the potential of generative AI in ",["a",{"href":"https:\u002F\u002Fwww.sequoiacap.com\u002Farticle\u002Fgenerative-ai-a-creative-new-world\u002F","rel":"nofollow noopener","attributes":{"data-offer-url":"https:\u002F\u002Fwww.sequoiacap.com\u002Farticle\u002Fgenerative-ai-a-creative-new-world\u002F"},"isExternal":true},"a blog post last month"],", across areas such as voice synthesis, video editing, and biology and chemistry. A postscript at the bottom noted that all the images and some of the text, including future use cases for generative algorithms, were generated using AI."]],"pageStructure":[["p",48],["p",125],["inline-embed",200,"iframe"],["p",72],["inline-embed",0,"cneinterlude"],["p",51],["p",99],["cm-unit",0],["p",79],["ad",0],["p",71],["native-ad",0],["p",48],["p",107],["inline-embed",36,"callout"],["p",67],["p",73],["p",102],["ad",0],["p",59],["p",64],["p",65],["p",88],["p",48],["p",59]],"hasAffiliateLinks":false,"affiliateLinksCount":0,"isCommerceContent":false,"contributorSpotLightProps":{"header":{"name":"Will Knight","title":"Senior Writer","url":"\u002Fauthor\u002Fwill-knight\u002F","image":{"altText":"","sources":{"sm":{"aspectRatio":"1:1","width":240,"url":"https:\u002F\u002Fmedia.wired.com\u002Fphotos\u002F635b05bc0c761e833be17fee\u002F1:1\u002Fw_240,c_limit\u002Fundefined","srcset":"https:\u002F\u002Fmedia.wired.com\u002Fphotos\u002F635b05bc0c761e833be17fee\u002F1:1\u002Fw_120,c_limit\u002Fundefined 120w, https:\u002F\u002Fmedia.wired.com\u002Fphotos\u002F635b05bc0c761e833be17fee\u002F1:1\u002Fw_240,c_limit\u002Fundefined 240w"},"md":{"aspectRatio":"1:1","width":240,"url":"https:\u002F\u002Fmedia.wired.com\u002Fphotos\u002F635b05bc0c761e833be17fee\u002F1:1\u002Fw_240,c_limit\u002Fundefined","srcset":"https:\u002F\u002Fmedia.wired.com\u002Fphotos\u002F635b05bc0c761e833be17fee\u002F1:1\u002Fw_120,c_limit\u002Fundefined 120w, https:\u002F\u002Fmedia.wired.com\u002Fphotos\u002F635b05bc0c761e833be17fee\u002F1:1\u002Fw_240,c_limit\u002Fundefined 240w"},"lg":{"aspectRatio":"1:1","width":270,"url":"https:\u002F\u002Fmedia.wired.com\u002Fphotos\u002F635b05bc0c761e833be17fee\u002F1:1\u002Fw_270,c_limit\u002Fundefined","srcset":"https:\u002F\u002Fmedia.wired.com\u002Fphotos\u002F635b05bc0c761e833be17fee\u002F1:1\u002Fw_120,c_limit\u002Fundefined 120w, https:\u002F\u002Fmedia.wired.com\u002Fphotos\u002F635b05bc0c761e833be17fee\u002F1:1\u002Fw_240,c_limit\u002Fundefined 240w"},"xl":{"aspectRatio":"1:1","width":270,"url":"https:\u002F\u002Fmedia.wired.com\u002Fphotos\u002F635b05bc0c761e833be17fee\u002F1:1\u002Fw_270,c_limit\u002Fundefined","srcset":"https:\u002F\u002Fmedia.wired.com\u002Fphotos\u002F635b05bc0c761e833be17fee\u002F1:1\u002Fw_120,c_limit\u002Fundefined 120w, https:\u002F\u002Fmedia.wired.com\u002Fphotos\u002F635b05bc0c761e833be17fee\u002F1:1\u002Fw_240,c_limit\u002Fundefined 240w"},"xxl":{"aspectRatio":"1:1","width":270,"url":"https:\u002F\u002Fmedia.wired.com\u002Fphotos\u002F635b05bc0c761e833be17fee\u002F1:1\u002Fw_270,c_limit\u002Fundefined","srcset":"https:\u002F\u002Fmedia.wired.com\u002Fphotos\u002F635b05bc0c761e833be17fee\u002F1:1\u002Fw_120,c_limit\u002Fundefined 120w, https:\u002F\u002Fmedia.wired.com\u002Fphotos\u002F635b05bc0c761e833be17fee\u002F1:1\u002Fw_240,c_limit\u002Fundefined 240w"}},"segmentedSources":{"sm":[{"aspectRatio":"1:1","width":240,"url":"https:\u002F\u002Fmedia.wired.com\u002Fphotos\u002F635b05bc0c761e833be17fee\u002F1:1\u002Fw_240,c_limit\u002Fundefined","srcset":"https:\u002F\u002Fmedia.wired.com\u002Fphotos\u002F635b05bc0c761e833be17fee\u002F1:1\u002Fw_120,c_limit\u002Fundefined 120w, https:\u002F\u002Fmedia.wired.com\u002Fphotos\u002F635b05bc0c761e833be17fee\u002F1:1\u002Fw_240,c_limit\u002Fundefined 240w"}],"lg":[{"aspectRatio":"1:1","width":270,"url":"https:\u002F\u002Fmedia.wired.com\u002Fphotos\u002F635b05bc0c761e833be17fee\u002F1:1\u002Fw_270,c_limit\u002Fundefined","srcset":"https:\u002F\u002Fmedia.wired.com\u002Fphotos\u002F635b05bc0c761e833be17fee\u002F1:1\u002Fw_120,c_limit\u002Fundefined 120w, https:\u002F\u002Fmedia.wired.com\u002Fphotos\u002F635b05bc0c761e833be17fee\u002F1:1\u002Fw_240,c_limit\u002Fundefined 240w"}]}},"dangerousBio":"\u003Ca href=\"\u002Fauthor\u002Fwill-knight\u002F\"\u003EWill Knight\u003C\u002Fa\u003E is a senior writer for WIRED, covering artificial intelligence. He writes the \u003Ca href=\"https:\u002F\u002Fwww.wired.com\u002Fnewsletter\u002Fai-lab?sourceCode=AuthorBio\"\u003E\u003Cem\u003EAI Lab\u003C\u002Fem\u003E newsletter\u003C\u002Fa\u003E, a weekly dispatch from beyond the cutting edge of AI—\u003Ca href=\"https:\u002F\u002Fwww.wired.com\u002Fnewsletter\u002Fai-lab?sourceCode=AuthorBio\"\u003E\u003Cstrong\u003Esign up here\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E. He was previously a senior editor at MIT Technology Review, where he wrote about fundamental advances in AI and China’s AI... \u003Ca href=\"\u002Fauthor\u002Fwill-knight\u002F\"\u003ERead more\u003C\u002Fa\u003E"}},"contentWarnings":[],"coralComments":{"enableComments":false,"coralHostName":"condenast.coral.coralproject.net"},"showBookmark":true,"featureFlags":{"shouldUseBookmarkV3":true,"enableAggressiveNewsletter":false,"enableEntitlementProxy":true,"enableEntitlementValidation":false,"enableGqlForLinkBanner":true,"enableLinkStack":true,"enableRecipeRatings":false,"enableSlimNewsletter":false,"enableTrendingStoriesFromCopilot":true,"enableUserContext":true,"shouldKeepSubscribeLinkActive":true,"recentWorkTeaser":"channel-only","bundleTeaser":"rubric-only","contentTeaser":"channel-only","tagTeaser":"channel-only","preferCollectionGrid":false,"overrideBodyContentHeadings":true,"shouldTransformDashes":true,"rubricParentSlug":"category","usePrimaryCategoryAsRubric":true,"leadInWordCount":3,"enableSponsoredContentInRelated":false,"personalizeRecircMostPopular":true,"videoPersistable":false,"google":{"swgEnabled":true,"signInEnabled":true},"featureOnboarding":{"bookmarks":true}},"isUpcEnabled":false,"isLinkStackEnabled":true,"hasTruncationOnMobile":false,"headerProps":{"sponsoredContentHeaderProps":null,"contentHeaderCategories":{"hasCategoryEyebrow":false},"contentSponsorNames":[],"contributorImage":{"altText":"","sources":{"sm":{"aspectRatio":"1:1","width":240,"url":"https:\u002F\u002Fmedia.wired.com\u002Fphotos\u002F635b05bc0c761e833be17fee\u002F1:1\u002Fw_240,c_limit\u002Fundefined","srcset":"https:\u002F\u002Fmedia.wired.com\u002Fphotos\u002F635b05bc0c761e833be17fee\u002F1:1\u002Fw_120,c_limit\u002Fundefined 120w, https:\u002F\u002Fmedia.wired.com\u002Fphotos\u002F635b05bc0c761e833be17fee\u002F1:1\u002Fw_240,c_limit\u002Fundefined 240w"},"md":{"aspectRatio":"1:1","width":240,"url":"https:\u002F\u002Fmedia.wired.com\u002Fphotos\u002F635b05bc0c761e833be17fee\u002F1:1\u002Fw_240,c_limit\u002Fundefined","srcset":"https:\u002F\u002Fmedia.wired.com\u002Fphotos\u002F635b05bc0c761e833be17fee\u002F1:1\u002Fw_120,c_limit\u002Fundefined 120w, https:\u002F\u002Fmedia.wired.com\u002Fphotos\u002F635b05bc0c761e833be17fee\u002F1:1\u002Fw_240,c_limit\u002Fundefined 240w"},"lg":{"aspectRatio":"1:1","width":270,"url":"https:\u002F\u002Fmedia.wired.com\u002Fphotos\u002F635b05bc0c761e833be17fee\u002F1:1\u002Fw_270,c_limit\u002Fundefined","srcset":"https:\u002F\u002Fmedia.wired.com\u002Fphotos\u002F635b05bc0c761e833be17fee\u002F1:1\u002Fw_120,c_limit\u002Fundefined 120w, https:\u002F\u002Fmedia.wired.com\u002Fphotos\u002F635b05bc0c761e833be17fee\u002F1:1\u002Fw_240,c_limit\u002Fundefined 240w"},"xl":{"aspectRatio":"1:1","width":270,"url":"https:\u002F\u002Fmedia.wired.com\u002Fphotos\u002F635b05bc0c761e833be17fee\u002F1:1\u002Fw_270,c_limit\u002Fundefined","srcset":"https:\u002F\u002Fmedia.wired.com\u002Fphotos\u002F635b05bc0c761e833be17fee\u002F1:1\u002Fw_120,c_limit\u002Fundefined 120w, https:\u002F\u002Fmedia.wired.com\u002Fphotos\u002F635b05bc0c761e833be17fee\u002F1:1\u002Fw_240,c_limit\u002Fundefined 240w"},"xxl":{"aspectRatio":"1:1","width":270,"url":"https:\u002F\u002Fmedia.wired.com\u002Fphotos\u002F635b05bc0c761e833be17fee\u002F1:1\u002Fw_270,c_limit\u002Fundefined","srcset":"https:\u002F\u002Fmedia.wired.com\u002Fphotos\u002F635b05bc0c761e833be17fee\u002F1:1\u002Fw_120,c_limit\u002Fundefined 120w, https:\u002F\u002Fmedia.wired.com\u002Fphotos\u002F635b05bc0c761e833be17fee\u002F1:1\u002Fw_240,c_limit\u002Fundefined 240w"}},"segmentedSources":{"sm":[{"aspectRatio":"1:1","width":240,"url":"https:\u002F\u002Fmedia.wired.com\u002Fphotos\u002F635b05bc0c761e833be17fee\u002F1:1\u002Fw_240,c_limit\u002Fundefined","srcset":"https:\u002F\u002Fmedia.wired.com\u002Fphotos\u002F635b05bc0c761e833be17fee\u002F1:1\u002Fw_120,c_limit\u002Fundefined 120w, https:\u002F\u002Fmedia.wired.com\u002Fphotos\u002F635b05bc0c761e833be17fee\u002F1:1\u002Fw_240,c_limit\u002Fundefined 240w"}],"lg":[{"aspectRatio":"1:1","width":270,"url":"https:\u002F\u002Fmedia.wired.com\u002Fphotos\u002F635b05bc0c761e833be17fee\u002F1:1\u002Fw_270,c_limit\u002Fundefined","srcset":"https:\u002F\u002Fmedia.wired.com\u002Fphotos\u002F635b05bc0c761e833be17fee\u002F1:1\u002Fw_120,c_limit\u002Fundefined 120w, https:\u002F\u002Fmedia.wired.com\u002Fphotos\u002F635b05bc0c761e833be17fee\u002F1:1\u002Fw_240,c_limit\u002Fundefined 240w"}]}},"contributors":{"author":{"items":[{"dangerousBio":"\u003Ca href=\"\u002Fauthor\u002Fwill-knight\u002F\"\u003EWill Knight\u003C\u002Fa\u003E is a senior writer for WIRED, covering artificial intelligence. He writes the \u003Ca href=\"https:\u002F\u002Fwww.wired.com\u002Fnewsletter\u002Fai-lab?sourceCode=AuthorBio\"\u003E\u003Cem\u003EAI Lab\u003C\u002Fem\u003E newsletter\u003C\u002Fa\u003E, a weekly dispatch from beyond the cutting edge of AI—\u003Ca href=\"https:\u002F\u002Fwww.wired.com\u002Fnewsletter\u002Fai-lab?sourceCode=AuthorBio\"\u003E\u003Cstrong\u003Esign up here\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E. He was previously a senior editor at MIT Technology Review, where he wrote about fundamental advances in AI and China’s AI... \u003Ca href=\"\u002Fauthor\u002Fwill-knight\u002F\"\u003ERead more\u003C\u002Fa\u003E","dangerousTitle":"Senior Writer","name":"Will Knight","photo":{"altText":"","sources":{"sm":{"aspectRatio":"1:1","width":240,"url":"https:\u002F\u002Fmedia.wired.com\u002Fphotos\u002F635b05bc0c761e833be17fee\u002F1:1\u002Fw_240,c_limit\u002Fundefined","srcset":"https:\u002F\u002Fmedia.wired.com\u002Fphotos\u002F635b05bc0c761e833be17fee\u002F1:1\u002Fw_120,c_limit\u002Fundefined 120w, https:\u002F\u002Fmedia.wired.com\u002Fphotos\u002F635b05bc0c761e833be17fee\u002F1:1\u002Fw_240,c_limit\u002Fundefined 240w"},"md":{"aspectRatio":"1:1","width":240,"url":"https:\u002F\u002Fmedia.wired.com\u002Fphotos\u002F635b05bc0c761e833be17fee\u002F1:1\u002Fw_240,c_limit\u002Fundefined","srcset":"https:\u002F\u002Fmedia.wired.com\u002Fphotos\u002F635b05bc0c761e833be17fee\u002F1:1\u002Fw_120,c_limit\u002Fundefined 120w, https:\u002F\u002Fmedia.wired.com\u002Fphotos\u002F635b05bc0c761e833be17fee\u002F1:1\u002Fw_240,c_limit\u002Fundefined 240w"},"lg":{"aspectRatio":"1:1","width":270,"url":"https:\u002F\u002Fmedia.wired.com\u002Fphotos\u002F635b05bc0c761e833be17fee\u002F1:1\u002Fw_270,c_limit\u002Fundefined","srcset":"https:\u002F\u002Fmedia.wired.com\u002Fphotos\u002F635b05bc0c761e833be17fee\u002F1:1\u002Fw_120,c_limit\u002Fundefined 120w, https:\u002F\u002Fmedia.wired.com\u002Fphotos\u002F635b05bc0c761e833be17fee\u002F1:1\u002Fw_240,c_limit\u002Fundefined 240w"},"xl":{"aspectRatio":"1:1","width":270,"url":"https:\u002F\u002Fmedia.wired.com\u002Fphotos\u002F635b05bc0c761e833be17fee\u002F1:1\u002Fw_270,c_limit\u002Fundefined","srcset":"https:\u002F\u002Fmedia.wired.com\u002Fphotos\u002F635b05bc0c761e833be17fee\u002F1:1\u002Fw_120,c_limit\u002Fundefined 120w, https:\u002F\u002Fmedia.wired.com\u002Fphotos\u002F635b05bc0c761e833be17fee\u002F1:1\u002Fw_240,c_limit\u002Fundefined 240w"},"xxl":{"aspectRatio":"1:1","width":270,"url":"https:\u002F\u002Fmedia.wired.com\u002Fphotos\u002F635b05bc0c761e833be17fee\u002F1:1\u002Fw_270,c_limit\u002Fundefined","srcset":"https:\u002F\u002Fmedia.wired.com\u002Fphotos\u002F635b05bc0c761e833be17fee\u002F1:1\u002Fw_120,c_limit\u002Fundefined 120w, https:\u002F\u002Fmedia.wired.com\u002Fphotos\u002F635b05bc0c761e833be17fee\u002F1:1\u002Fw_240,c_limit\u002Fundefined 240w"}},"segmentedSources":{"sm":[{"aspectRatio":"1:1","width":240,"url":"https:\u002F\u002Fmedia.wired.com\u002Fphotos\u002F635b05bc0c761e833be17fee\u002F1:1\u002Fw_240,c_limit\u002Fundefined","srcset":"https:\u002F\u002Fmedia.wired.com\u002Fphotos\u002F635b05bc0c761e833be17fee\u002F1:1\u002Fw_120,c_limit\u002Fundefined 120w, https:\u002F\u002Fmedia.wired.com\u002Fphotos\u002F635b05bc0c761e833be17fee\u002F1:1\u002Fw_240,c_limit\u002Fundefined 240w"}],"lg":[{"aspectRatio":"1:1","width":270,"url":"https:\u002F\u002Fmedia.wired.com\u002Fphotos\u002F635b05bc0c761e833be17fee\u002F1:1\u002Fw_270,c_limit\u002Fundefined","srcset":"https:\u002F\u002Fmedia.wired.com\u002Fphotos\u002F635b05bc0c761e833be17fee\u002F1:1\u002Fw_120,c_limit\u002Fundefined 120w, https:\u002F\u002Fmedia.wired.com\u002Fphotos\u002F635b05bc0c761e833be17fee\u002F1:1\u002Fw_240,c_limit\u002Fundefined 240w"}]}},"socialMedia":[{"handle":"willknight","network":"twitter","label":"Follow Will Knight on X"}],"url":"\u002Fauthor\u002Fwill-knight\u002F"}]}},"dangerousHed":"AI's New Creative Streak Sparks a Silicon Valley Gold Rush","dangerousDek":"Investors have got the hots for "generative AI" that can make text and images. 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