国产荔枝迎产业“中大年” 价格或稳中有降

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400;">海南荔枝2025产季已于3月开启，海南联越国际贸易有限公司总经理李彬告诉亚洲水果，今年预计是国产荔枝产业的“中大年”。</span></p> <p><span style="font-weight: 400;">“从全国范围来看，今年同比去年预计将增产30~50%，”她说。“根据开花情况来看，海南今年也是大年。妃子笑品种在乐东、保亭、陵水开花率达95%，比2024年增长20%左右。海南北部海口、文昌等地受2024年台风影响，产量虽未达到大丰收，但整体产量与上年相差不大。”</span></p> <p><span style="font-weight: 400;">荔枝的市场价格受产量、品质、市场需求和运输成本等多重因素影响。</span></p> <p><span style="font-weight: 400;">“国内市场对荔枝的需求相对稳定，没有出现大规模的需求变动。在供应充足的情况下，价格难以出现大幅上涨，”李彬指出。“预计本季国产荔枝在国内市场的价格整体会保持稳定或略有下降。”</span></p> <p><span style="font-weight: 400;">海南荔枝拥有独特的历史文化与地域特色，联越为此在其品牌包装设计中融入了这些元素，以提升品牌附加值。</span></p> <p><span style="font-weight: 400;">“我们以火山元素设计富有高辨识度的包装，增强品牌的视觉冲击力和记忆点，使消费者能够快速识别和记住品牌，”李彬解释说。</span></p> <p><span style="font-weight: 400;">作为一家综合型农业企业，联越业务涵盖种植、分拣、加工和供应链，拥有数千亩出口备案基地和多个海关认证的标准化分拣中心。据公司介绍，其中部分设施甚至为海南省功能最完善的分拣中心之一。公司自成立以来，已与美国、俄罗斯、澳大利亚、泰国等30多个国家和地区建立合作关系，向全球提供20余种高品质农产品，荔枝是其中最主要的品类之一。</span></p> <p><span style="font-weight: 400;">随着保鲜技术的提升，国产荔枝的出口保鲜期延长，也进一步推动了国际市场的拓展。</span></p> <p><span style="font-weight: 400;">“目前我们重点关注中东、北美、俄罗斯和东南亚等市场，借助《区域全面经济伙伴关系协定》和海南自贸港政策，贸易对接更加便利，”李彬表示。作为海口火山荔枝协会执行会长单位，联越还通过举办荔枝文化节、嘉年华等活动，邀请国内外采购商、经销商参与，搭建产销对接平台，提升海南荔枝的品牌形象和国际知名度。</span></p> <p><i><span style="font-weight: 400;">本文节选自新鲜上市的《亚洲水果》中文刊2025年3月号。更多当季水果市场资讯、海内外领航果企最新发展，欢迎回复本公众号咨询订阅《亚洲水果》。</span></i></p> </div> </div> <div id="storytext-end" class="storytext-end"></div> </div> </div> </div> <div class="topics"> <div class="sleeve"><span class="topicsLabel"></span> <h2>标签</h2> <ul class="topicsList"> <li><a target="_blank" href="https://asiafruitchina.net/categories?gspx=lizhi">荔枝</a></li> <li><a target="_blank" href="https://asiafruitchina.net/origins?gscd=zhongguo">中国大陆</a></li> <li><a target="_blank" href="https://asiafruitchina.net/article-topic?zhuti=gssc">果蔬生产</a></li> <li><a target="_blank" href="https://asiafruitchina.net/article-topic?zhuti=gsyx">果蔬营销</a></li> <li><a target="_blank" href="https://asiafruitchina.net/article-topic?zhuti=chbz">采后包装</a></li> </ul> </div> </div> <div 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