Webflow vs Squarespace (2024): Which Is Better For Designers?

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class="global-search__inner" id="global-search-inner" data-bing-src="https://ui.customsearch.ai/api/ux/rendering-js?customConfig=6bdb716d-56c1-4d1d-89ec-21b3e0bfedef&market=en-US&version=latest&setLang=EN"> <div class="dots-bars-2"></div> </div> </div> </div> <main class="main"> <header class="page-header page-header--article"> <div class="page-header__breadcrumbs-wrap"> <p class="breadcrumbs"><span><span><a href="https://www.tooltester.com/en/">Home</a></span> » <span><a href="https://www.tooltester.com/en/blog/">Blog</a></span> » <span class="breadcrumb_last" aria-current="page">Webflow vs Squarespace</span></span></p> </div> <div class="page-header__inner"> <div class="page-header__content"> <p class="page-header__category"><a href="https://www.tooltester.com/en/blog/category/website-builders/" class="u-hover-">Website Builders</a></p> <h1>Webflow vs Squarespace <span>Which Should You Pick?</span></h1> <div class="page-header__meta"> <div class="page-header__author-images"> <img src="https://www.tooltester.com/wp-content/uploads/2022/07/INKA-1-160x160.jpg" alt="Inka Wibowo" class="user-avatar"width="40" height="40"><img src="https://www.tooltester.com/wp-content/uploads/2022/07/ANNIKA-1-160x160.jpg" alt="Annika Müller" class="user-avatar"width="40" height="40"> </div> <p class="page-header__author">By <a href="https://www.tooltester.com/en/blog/author/inka/">Inka</a> & <a href="https://www.tooltester.com/en/blog/author/annika/">Annika</a> </p> <time datetime="2024-10-31" pubdate>Oct. 31, 2024</time> <a href="#updates" class="review-section-header__link u-desktop-only">See Updates</a> </div> </div> <img width="323" height="243" src="https://www.tooltester.com/wp-content/uploads/2020/12/Webflow-Vs-Squarespace-banner-1.png" class="page-header__image" alt="Webflow Vs Squarespace" decoding="async" fetchpriority="high" srcset="https://www.tooltester.com/wp-content/uploads/2020/12/Webflow-Vs-Squarespace-banner-1.png 700w, https://www.tooltester.com/wp-content/uploads/2020/12/Webflow-Vs-Squarespace-banner-1-300x225.png 300w, https://www.tooltester.com/wp-content/uploads/2020/12/Webflow-Vs-Squarespace-banner-1-240x180.png 240w" sizes="(max-width: 323px) 100vw, 323px" /> </div> </header> <article> <div class="container content-wrap"> <div class="sidebar"> <div class="sidebar__header"> <a href="#reader-comments" class="sidebar__comments"><span class="disqus-comment-count" data-disqus-identifier="73231 https://www.websitetooltester.com/?p=73231"></span> comments</a> </div> <form class="form toc-mobile u-mb-l"> <select id="toc-select"> <option selected>Go to...</option> </select> </form> <div id="ez-toc-container" class="ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction"> <div class="ez-toc-title-container"> <span class="ez-toc-title-toggle"></span></div> <nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-1" href="#Webflow_vs_Squarespace_Who_wins_this_comparison_Spoiler_Alert" title="Webflow vs Squarespace: Who wins this comparison? (Spoiler Alert)">Webflow vs Squarespace: Who wins this comparison? (Spoiler Alert)</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-2" href="#What_are_the_main_differences" title="What are the main differences?">What are the main differences?</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-3" href="#Ease_of_Use" title="Ease of Use">Ease of Use</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-4" href="#Templates" title="Templates">Templates</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-5" href="#Design_Flexibility" title="Design Flexibility">Design Flexibility</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-6" href="#Blogging_Features" title="Blogging Features">Blogging Features</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-7" href="#SEO" title="SEO">SEO</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-8" href="#Online_Store" title="Online Store">Online Store</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-9" href="#Apps_and_Widgets" title="Apps and Widgets">Apps and Widgets</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-10" href="#Support" title="Support">Support</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-11" href="#Price" title="Price">Price</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-12" href="#Squarespace_vs_Webflow_A_side-by-side_comparison" title="Squarespace vs Webflow: A side-by-side comparison">Squarespace vs Webflow: A side-by-side comparison</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-13" href="#Conclusion" title="Conclusion">Conclusion</a></li></ul></nav></div> </div> <div class="content"> <p class="disclaimer">Tooltester is supported by readers like yourself. We may earn an affiliate commission when you purchase through our links, which enables us to offer our research for free.</p> <p>The idea of a website builder for designers might seem a little counterintuitive. Templates? Prebuilt layouts? <a href="https://www.tooltester.com/en/blog/ai-website-builder/">AI</a>? Not exactly conducive to creativity, right?</p> <p>Well, that may have been true a few years ago. But website builders have evolved, and with that comes a generation of website builders that have been <strong>specifically created with designers and creatives in mind.</strong></p> <p>I’m talking, of course, about <a href="https://www.tooltester.com/en/reviews/webflow-review/">Webflow</a> and <a href="https://www.tooltester.com/en/reviews/squarespace-review/">Squarespace</a>. A quick glance at their websites reveals two very sleek and polished website builders, both of which are capable of producing websites with eye-catching, on-trend designs.</p> <p><img loading="lazy" decoding="async" width="700" height="710" class="wp-image-73207 aligncenter" src="https://www.tooltester.com/wp-content/uploads/2020/12/webflow-vs-squarespace-homepages.png" alt="webflow vs squarespace homepages" srcset="https://www.tooltester.com/wp-content/uploads/2020/12/webflow-vs-squarespace-homepages.png 700w, https://www.tooltester.com/wp-content/uploads/2020/12/webflow-vs-squarespace-homepages-296x300.png 296w, https://www.tooltester.com/wp-content/uploads/2020/12/webflow-vs-squarespace-homepages-177x180.png 177w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p style="text-align: center;"><em>Webflow and Squarespace’s homepages</em></p> <p>So which one is right for you? In this roundup, <strong>I’ll compare the different features of Webflow vs Squarespace</strong>, to help you select the best platform based on your requirements – whether that’s for a portfolio, photography site, business site, online store, or other type of website.</p> <div id="ez-toc-container" class="ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction"> <div class="ez-toc-title-container"> <span class="ez-toc-title-toggle"></span></div> <nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-1" href="#Webflow_vs_Squarespace_Who_wins_this_comparison_Spoiler_Alert" title="Webflow vs Squarespace: Who wins this comparison? (Spoiler Alert)">Webflow vs Squarespace: Who wins this comparison? (Spoiler Alert)</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-2" href="#What_are_the_main_differences" title="What are the main differences?">What are the main differences?</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-3" href="#Ease_of_Use" title="Ease of Use">Ease of Use</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-4" href="#Templates" title="Templates">Templates</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-5" href="#Design_Flexibility" title="Design Flexibility">Design Flexibility</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-6" href="#Blogging_Features" title="Blogging Features">Blogging Features</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-7" href="#SEO" title="SEO">SEO</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-8" href="#Online_Store" title="Online Store">Online Store</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-9" href="#Apps_and_Widgets" title="Apps and Widgets">Apps and Widgets</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-10" href="#Support" title="Support">Support</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-11" href="#Price" title="Price">Price</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-12" href="#Squarespace_vs_Webflow_A_side-by-side_comparison" title="Squarespace vs Webflow: A side-by-side comparison">Squarespace vs Webflow: A side-by-side comparison</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-13" href="#Conclusion" title="Conclusion">Conclusion</a></li></ul></nav></div> <h2 id="h.bg5mleruvmui"><span class="ez-toc-section" id="Webflow_vs_Squarespace_Who_wins_this_comparison_Spoiler_Alert"></span>Webflow vs Squarespace: Who wins this comparison? (Spoiler Alert)<span class="ez-toc-section-end"></span></h2> <table> <thead> <tr> <th style="width: 34%; text-align: left;"><strong>Category</strong></th> <th style="width: 33%;"><strong>Webflow</strong></th> <th style="width: 33%;"><strong>Squarespace</strong></th> </tr> </thead> <tbody> <tr> <td><a href="#ease">Ease of Use</a></td> <td style="text-align: center;">0</td> <td style="text-align: center;"><strong>1</strong></td> </tr> <tr> <td><a href="#templates">Templates</a></td> <td style="text-align: center;">0</td> <td style="text-align: center;"><strong>1</strong></td> </tr> <tr> <td><a href="#design">Design Flexibility</a></td> <td style="text-align: center;"><strong>1</strong></td> <td style="text-align: center;">0</td> </tr> <tr> <td><a href="#blog">Blogging Features</a></td> <td style="text-align: center;">0</td> <td style="text-align: center;"><strong>1</strong></td> </tr> <tr> <td><a href="#seo">SEO</a></td> <td style="text-align: center;">1</td> <td style="text-align: center;">1</td> </tr> <tr> <td><a href="#ecommerce">Online Store</a></td> <td style="text-align: center;">0</td> <td style="text-align: center;"><strong>1</strong></td> </tr> <tr> <td><a href="#apps">Apps and Widgets</a></td> <td style="text-align: center;"><strong>1</strong></td> <td style="text-align: center;">0</td> </tr> <tr> <td><a href="#support">Support</a></td> <td style="text-align: center;">1</td> <td style="text-align: center;">1</td> </tr> <tr> <td><a href="#price">Price</a></td> <td style="text-align: center;">1</td> <td style="text-align: center;">1</td> </tr> <tr> <td><strong>Total</strong></td> <td style="text-align: center;"><strong>5</strong></td> <td style="text-align: center;"><strong>7</strong></td> </tr> </tbody> </table> <p>It was a pretty tight race, but in the end Squarespace beat out Webflow – read on to find out why… (or skip to the <a href="#conclusion">Conclusion</a> if you’re in a rush).</p> <h2 id="h.7u6tntuqxk"><span class="ez-toc-section" id="What_are_the_main_differences"></span>What are the main differences?<span class="ez-toc-section-end"></span></h2> <p>Both <a href="https://www.tooltester.com/out/webflow-vs-squarespace" target="_blank" rel="noopener noreferrer">Webflow</a> and <a href="https://www.tooltester.com/out/squarespace-vs-webflow" target="_blank" rel="noopener noreferrer">Squarespace</a> are US-based companies (Webflow hails from San Francisco, Squarespace from New York) that are backed by some pretty significant VC funding. However, there are a couple of key differences in the product itself.</p> <p>Squarespace is built like a <strong>conventional website builder</strong>, allowing you to build websites within the confines of its templates and editor. Although you have some design control, you can only take your customizations so far – the templates, for the most part, dictate the styling of your website.</p> <p>Webflow, which has been growing its <a href="https://www.tooltester.com/en/blog/webflow-market-share/">market share</a> continuously, can be considered as more of <strong>a hybrid of a website builder and a CMS</strong>. It gives you complete design flexibility, thanks to its visual canvas and dynamic content features. So, it’s undoubtedly the more powerful of the two – but that doesn’t always translate to “better”.</p> <p>Let’s see how they square off in our first category: <strong>ease of use</strong>.</p> <h2 id="ease"><span class="ez-toc-section" id="Ease_of_Use"></span>Ease of Use<span class="ez-toc-section-end"></span></h2> <p>By definition, website builders are supposed to be easy to use. I wouldn’t call Webflow <em>or</em> Squarespace the most intuitive tools to use, however. No, you don’t need to be well-versed in HTML or CSS to use either, but there’s definitely a learning curve involved.</p> <p>This is especially true of Webflow. <strong>Its design flexibility comes at a price</strong> – there are so many options for customization that it can take a while to master them all. Having a decent level of technical knowledge, being familiar with tools such as Sketch or Figma, and being prepared to invest the time into learning the system, are all key to getting the most out of it.</p> <p><img loading="lazy" decoding="async" width="700" height="382" class="wp-image-73111 aligncenter" src="https://www.tooltester.com/wp-content/uploads/2020/12/webflow-vs-squarespace-designer.png" alt="webflow vs squarespace designer" srcset="https://www.tooltester.com/wp-content/uploads/2020/12/webflow-vs-squarespace-designer.png 700w, https://www.tooltester.com/wp-content/uploads/2020/12/webflow-vs-squarespace-designer-300x164.png 300w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p style="text-align: center;"><em>Building a page in Webflow’s design editor</em></p> <p>A big plus is that Webflow offers <strong><a href="https://www.tooltester.com/out/webflow-vs-squarespace-university" target="_blank" rel="noopener noreferrer">a huge range of support material</a></strong><strong> </strong>to help users get familiar with it, including courses, tutorials, videos, and a forum.</p> <p>By comparison, Squarespace is much more straightforward. You can get to know the system pretty well by exploring on your own (the interface is simple and minimalistic), without a lot of additional help (although <a href="https://www.tooltester.com/en/blog/squarespace-tutorial/">it is available if you need it</a>).</p> <p><img loading="lazy" decoding="async" width="700" height="361" class="wp-image-73175 aligncenter" src="https://www.tooltester.com/wp-content/uploads/2020/12/squarespace-vs-webflow-dashboard.png" alt="squarespace vs webflow dashboard" srcset="https://www.tooltester.com/wp-content/uploads/2020/12/squarespace-vs-webflow-dashboard.png 700w, https://www.tooltester.com/wp-content/uploads/2020/12/squarespace-vs-webflow-dashboard-300x155.png 300w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p style="text-align: center;"><em>Navigating Squarespace’s website editor</em></p> <p>But it’s not quite as intuitive as it could be. Editing an element sometimes takes a few extra clicks than it should, and you need to manually save changes whenever you make them.</p> <p>Hands down, though – if ease of use is what you’re after, <strong><a href="https://www.tooltester.com/out/squarespace-vs-webflow" target="_blank" rel="noopener noreferrer">Squarespace</a></strong> would be the option to go for. That’s 1:0 to Squarespace!</p> <h2 id="templates"><span class="ez-toc-section" id="Templates"></span>Templates<span class="ez-toc-section-end"></span></h2> <p>If you’d prefer not to start from scratch when building your website, both Webflow and Squarespace offer a vast collection of templates to choose from.</p> <p>In fact, <a href="https://www.tooltester.com/en/blog/squarespace-templates/">Squarespace’s template selection</a> is one of its most frequently-touted selling points – <strong>and I have to say it’s pretty impressive</strong>. There are around 110 different mobile responsive templates, covering portfolio websites, blogs, online stores, business sites and more. And, as you’d expect, all are impeccably designed, in line with the latest web design trends.</p> <p>However, thanks to <a href="https://www.tooltester.com/out/squarespace-blueprint/">Squarespace Blueprint</a>, you can now create templates from scratch. This guided design system walks you through all the steps required to build a professional theme.</p> <p><img loading="lazy" decoding="async" width="700" height="468" class="wp-image-73183 aligncenter" src="https://www.tooltester.com/wp-content/uploads/2020/12/squarespace-vs-webflow-templates.png" alt="squarespace vs webflow templates" srcset="https://www.tooltester.com/wp-content/uploads/2020/12/squarespace-vs-webflow-templates.png 700w, https://www.tooltester.com/wp-content/uploads/2020/12/squarespace-vs-webflow-templates-300x201.png 300w, https://www.tooltester.com/wp-content/uploads/2020/12/squarespace-vs-webflow-templates-269x180.png 269w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p style="text-align: center;"><em>One of Squarespace’s stunning templates</em></p> <p>Webflow offers <a href="https://www.tooltester.com/out/webflow-vs-squarespace-templates" target="_blank" rel="noopener noreferrer">a similar number of templates</a>, and most of the designs are pretty modern, although I’m not sure they’re really a match for Squarespace’s high-design aesthetic.</p> <p><img loading="lazy" decoding="async" width="700" height="440" class="wp-image-73143 aligncenter" src="https://www.tooltester.com/wp-content/uploads/2020/12/webflow-vs-squarespace-templates.png" alt="webflow vs squarespace templates" srcset="https://www.tooltester.com/wp-content/uploads/2020/12/webflow-vs-squarespace-templates.png 700w, https://www.tooltester.com/wp-content/uploads/2020/12/webflow-vs-squarespace-templates-300x189.png 300w, https://www.tooltester.com/wp-content/uploads/2020/12/webflow-vs-squarespace-templates-286x180.png 286w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p style="text-align: center;"><em>A template in Webflow</em></p> <p>There’s one other big difference. While Squarespace’s templates are all free, <strong>Webflow only offers around 40 free templates.</strong> The vast majority (and the better-quality ones, I’d say) need to be purchased, with prices ranging between $19 – $149.</p> <p>It’s also worth noting that both Webflow and Squarespace’s templates are mobile-friendly by default, although Webflow goes the extra step in letting you adjust their templates for different screen sizes.</p> <p>Of course, if you’re planning to start with a blank slate, template quality isn’t something you really need to take into consideration. If you want a top-notch selection of templates however, I’d say <strong><a href="https://www.tooltester.com/out/squarespace-vs-webflow" target="_blank" rel="noopener noreferrer">Squarespace</a></strong> is the winner here. 2:0 for New York!</p> <h2 id="design"><span class="ez-toc-section" id="Design_Flexibility"></span>Design Flexibility<span class="ez-toc-section-end"></span></h2> <p>How much control do you get over your website design with Webflow vs Squarespace? Here’s a category where the difference between the two platforms is <em>massive</em>.</p> <p><strong>Webflow really puts you in the driver’s seat when it comes to design</strong>. Aside from giving you three options to begin with – starting from scratch, selecting a template, or choosing a preset layout – you also get complete control over every visual element of your site. Content, placement, styling and interactions can all be adjusted within Webflow’s drag-and-drop editor.</p> <p>In addition, Webflow gives you the option to embed custom HTML, CSS or JavaScript code. And as I mentioned earlier, you also have the ability to edit the design for up to seven(!) different breakpoints, giving you the freedom to design mobile experiences as you like.</p> <p><img loading="lazy" decoding="async" width="700" height="484" class="wp-image-73127 aligncenter" src="https://www.tooltester.com/wp-content/uploads/2020/12/webflow-vs-squarespace-mobile.png" alt="webflow vs squarespace mobile" srcset="https://www.tooltester.com/wp-content/uploads/2020/12/webflow-vs-squarespace-mobile.png 700w, https://www.tooltester.com/wp-content/uploads/2020/12/webflow-vs-squarespace-mobile-300x207.png 300w, https://www.tooltester.com/wp-content/uploads/2020/12/webflow-vs-squarespace-mobile-260x180.png 260w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p style="text-align: center;"><em>Editing for mobile screens in Webflow</em></p> <p><strong>With Squarespace, you’re more restricted</strong>. Templates come with a finite set of styles and layouts. This helps to ensure design consistency, but also means less creative freedom. They can be customized, but only to a certain extent. And while styles can be overridden via code on Squarespace’s Business plan, it’s certainly not the ideal customization experience.</p> <p>The editor itself is also somewhat limited. Content is edited on a section-by-section basis, and as Squarespace’s editor is not a true drag-and-drop editor, getting elements placed in the right position requires the use of columns and spacer elements. A good thing is that it lets you upload your own custom fonts, just like Webflow.</p> <p><img loading="lazy" decoding="async" width="700" height="384" class="wp-image-73191 aligncenter" src="https://www.tooltester.com/wp-content/uploads/2020/12/squarespace-vs-webflow-editor.png" alt="squarespace vs webflow editor" srcset="https://www.tooltester.com/wp-content/uploads/2020/12/squarespace-vs-webflow-editor.png 700w, https://www.tooltester.com/wp-content/uploads/2020/12/squarespace-vs-webflow-editor-300x165.png 300w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p style="text-align: center;"><em>Editing a section in the Squarespace editor</em></p> <p>Even though Squarespace has massively improved its template system with its most recent version (7.1), you still have much more flexibility with <strong><a href="https://www.tooltester.com/en/reviews/webflow-review/">Webflow</a></strong>. That narrows Squarespace’s lead, at 2:1.</p> <h2 id="blog"><span class="ez-toc-section" id="Blogging_Features"></span>Blogging Features<span class="ez-toc-section-end"></span></h2> <p>Which is the better tool for blogging? You might be surprised.</p> <p>Webflow offers <a href="https://www.tooltester.com/out/webflow-blog" target="_blank" rel="noopener noreferrer">a solid blogging solution</a>. You have the freedom to design your blog template as you’d like, and can take advantage of Webflow’s dynamic content features to have your blog posts created automatically.</p> <p><img loading="lazy" decoding="async" width="700" height="454" class="wp-image-73199 aligncenter" src="https://www.tooltester.com/wp-content/uploads/2020/12/webflow-vs-squarespace-blog.png" alt="webflow vs squarespace blog" srcset="https://www.tooltester.com/wp-content/uploads/2020/12/webflow-vs-squarespace-blog.png 700w, https://www.tooltester.com/wp-content/uploads/2020/12/webflow-vs-squarespace-blog-300x195.png 300w, https://www.tooltester.com/wp-content/uploads/2020/12/webflow-vs-squarespace-blog-278x180.png 278w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p style="text-align: center;"><em>A sample blog in Webflow</em></p> <p>But getting additional features to work, such as comments, RSS feeds or social media sharing, takes a little bit of extra work. These all need to be manually set up, and usually require a bit of fiddling around with code.</p> <p>As it turns out, <strong>Squarespace is one of the best website builders we’ve come across for blogging.</strong> Its <a href="https://www.tooltester.com/out/squarespace-blog" target="_blank" rel="noopener noreferrer">blogging features</a> are incredible – comments, multiple authors, post scheduling, and AMP (Accelerated Mobile Posts) support, are all included out of the box. It also offers built-in <a href="https://www.tooltester.com/out/squarespace-email-campaigns" target="_blank" rel="noopener noreferrer">email campaigns</a>, social media integrations, mobile editing, and even podcast hosting. Impressive!</p> <p><img loading="lazy" decoding="async" class="aligncenter wp-image-73223" src="https://www.tooltester.com/wp-content/uploads/2020/12/squarespace-vs-webflow-blog.png" alt="squarespace vs webflow blog" width="700" height="464" srcset="https://www.tooltester.com/wp-content/uploads/2020/12/squarespace-vs-webflow-blog.png 811w, https://www.tooltester.com/wp-content/uploads/2020/12/squarespace-vs-webflow-blog-300x199.png 300w, https://www.tooltester.com/wp-content/uploads/2020/12/squarespace-vs-webflow-blog-768x509.png 768w, https://www.tooltester.com/wp-content/uploads/2020/12/squarespace-vs-webflow-blog-272x180.png 272w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p style="text-align: center;"><em>A blog built with Squarespace</em></p> <p>So, while you do get more control over your blog’s design with Webflow, I think <strong><a href="https://www.tooltester.com/out/squarespace-vs-webflow" target="_blank" rel="noopener noreferrer">Squarespace</a></strong> is the more complete solution if blogging is a priority for you: That brings us to a score of 3:1!</p> <h2 id="seo"><span class="ez-toc-section" id="SEO"></span>SEO<span class="ez-toc-section-end"></span></h2> <p>Right now we have Squarespace firmly in the lead, taking out 3 of the 4 rounds. But which of the two offers better SEO features?</p> <p>I have to say, <strong>Webflow and Squarespace are pretty equal on this front</strong>. Both have solid SEO editing options, giving you the ability to do all the basics (edit page titles, URLs, descriptions etc). But they even provide advanced SEO functions, such as letting you set up 301 redirects, edit your robots.txt file, and generate sitemaps.</p> <p>Both also offer some unique advantages. <a href="https://www.tooltester.com/en/blog/squarespace-seo/">Squarespace goes the extra mile</a> to ensure your site is Google-friendly, by allowing you to enable AMP for your blog posts, structuring product data to target Google rich search results, and offering direct integration with Google data via its Keyword Search panel. When you first publish on Squarespace, it uses an internal URL rather than linking directly to your custom new domain, which can <strong>make it harder for search engines to recognize your site</strong>.</p> <p><img loading="lazy" decoding="async" width="700" height="526" class="wp-image-73215 aligncenter" src="https://www.tooltester.com/wp-content/uploads/2020/12/squarespace-vs-webflow-seo.png" alt="squarespace vs webflow seo" srcset="https://www.tooltester.com/wp-content/uploads/2020/12/squarespace-vs-webflow-seo.png 700w, https://www.tooltester.com/wp-content/uploads/2020/12/squarespace-vs-webflow-seo-300x225.png 300w, https://www.tooltester.com/wp-content/uploads/2020/12/squarespace-vs-webflow-seo-240x180.png 240w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p style="text-align: center;"><em>Blog post SEO settings in Squarespace</em></p> <p>In Webflow, the ability to have complete control over the responsiveness of your site can help you gain extra points in mobile-friendliness, which is a key ranking factor for Google. And it also lets you create ‘auto-generated’ meta titles and descriptions for collection pages (e.g. blog posts), the structures of which you can define.</p> <p><img loading="lazy" decoding="async" class="aligncenter wp-image-73119" src="https://www.tooltester.com/wp-content/uploads/2020/12/webflow-vs-squarespace-seo.png" alt="webflow vs squarespace seo" width="700" height="479" srcset="https://www.tooltester.com/wp-content/uploads/2020/12/webflow-vs-squarespace-seo.png 800w, https://www.tooltester.com/wp-content/uploads/2020/12/webflow-vs-squarespace-seo-300x205.png 300w, https://www.tooltester.com/wp-content/uploads/2020/12/webflow-vs-squarespace-seo-768x525.png 768w, https://www.tooltester.com/wp-content/uploads/2020/12/webflow-vs-squarespace-seo-263x180.png 263w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p style="text-align: center;"><em>Editing SEO settings for the homepage in Webflow</em></p> <p><a href="https://www.tooltester.com/out/webflow-seo-guide" target="_blank" rel="noopener noreferrer">Webflow</a> and Squarespace are both pros at the SEO game, so this round is a tie – 4 points to Squarespace, 2 to Webflow.</p> <h2 id="ecommerce"><span class="ez-toc-section" id="Online_Store"></span>Online Store<span class="ez-toc-section-end"></span></h2> <p>They’re probably not the first website builders that come to mind when you think of ecommerce. Nonetheless, <strong>both Squarespace and Webflow come equipped with the tools you need to build an online store</strong>, if you’re planning to sell physical or digital products on your site.</p> <p>So how do they compare? This table provides a snapshot of Webflow vs <a href="https://www.tooltester.com/en/reviews/squarespace-review/ecommerce/">Squarespace’s ecommerce features</a>:</p> <table class="table-border ranking-table"> <thead> <tr> <th style="width: 34%; text-align: left;">FEATURES</th> <th style="width: 33%; text-align: left;">Webflow</th> <th style="width: 33%; text-align: left;">Squarespace</th> </tr> </thead> <tbody> <tr> <td><strong>Level of customization</strong></td> <td style="text-align: left;">High. Although you can use a template, you can also design product pages and collections/lists, as well as the checkout page, confirmation page, and shopping cart</td> <td style="text-align: left;">Medium. You can edit the design of your product and checkout pages by tweaking a few settings, but not by dragging and dropping elements</td> </tr> <tr> <td style="text-align: left;"><strong>Product limit</strong></td> <td style="text-align: left;">Between 500-3000 items, depending on your plan. Note that items includes not only products, but also product variants, categories and CMS items</td> <td style="text-align: left;">Unlimited</td> </tr> <tr> <td><strong>Digital downloads</strong></td> <td style="text-align: left;">Yes</td> <td style="text-align: left;">Yes</td> </tr> <tr> <td><strong>Payment gateways</strong></td> <td style="text-align: left;">Stripe, PayPal</td> <td style="text-align: left;">Stripe, PayPal, Square (for POS)</td> </tr> <tr> <td><strong>Transaction fees</strong></td> <td style="text-align: left;">2% on Standard plan; no fees on higher plans</td> <td style="text-align: left;">3% on Business plan; no fees on higher plans</td> </tr> <tr> <td><strong>Auto-tax calculation</strong></td> <td style="text-align: left;">Yes, for US, Canada, EU and Australia (via TaxJar)</td> <td style="text-align: left;">No, although you can connect TaxJar to your store</td> </tr> <tr> <td><strong>Real-time shipping rates</strong></td> <td style="text-align: left;">No, these need to be manually set</td> <td style="text-align: left;">Yes, on its highest plan (Advance) for US stores</td> </tr> <tr> <td><strong>Customer accounts</strong></td> <td style="text-align: left;">Not out of the box. You can add these in using a third-party integration such as Foxy</td> <td style="text-align: left;">Yes</td> </tr> <tr> <td style="text-align: left;"><strong>Analytics</strong></td> <td style="text-align: left;">Not inbuilt, but you can integrate with Google Analytics</td> <td style="text-align: left;">Yes, via the Sales panel in Squarespace Analytics. You can also integrate with Google Analytics</td> </tr> </tbody> </table> <p>While not the most powerful <a href="https://www.tooltester.com/en/best-ecommerce-website-builder/">ecommerce website builders</a> out there, I’d say both Webflow and Squarespace offer a pretty sophisticated ecommerce solution if your store is on the smaller side. However, if we’re comparing them based on features, I think <strong><a href="https://www.tooltester.com/out/squarespace-ecommerce" target="_blank" rel="noopener noreferrer">Squarespace</a></strong> ticks just a few more boxes than Webflow.</p> <p><img loading="lazy" decoding="async" class="aligncenter wp-image-73167" src="https://www.tooltester.com/wp-content/uploads/2020/12/squarespace-vs-webflow-store.png" alt="squarespace vs webflow store" width="700" height="463" srcset="https://www.tooltester.com/wp-content/uploads/2020/12/squarespace-vs-webflow-store.png 809w, https://www.tooltester.com/wp-content/uploads/2020/12/squarespace-vs-webflow-store-300x198.png 300w, https://www.tooltester.com/wp-content/uploads/2020/12/squarespace-vs-webflow-store-768x508.png 768w, https://www.tooltester.com/wp-content/uploads/2020/12/squarespace-vs-webflow-store-272x180.png 272w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p style="text-align: center;"><em>A product page built with Squarespace</em></p> <p>That puts Squarespace at a huge lead of 5:2! Can Squarespace keep up this winning streak in the last few rounds?</p> <h2 id="apps"><span class="ez-toc-section" id="Apps_and_Widgets"></span>Apps and Widgets<span class="ez-toc-section-end"></span></h2> <p>What if you want to add extra functionality to your site? Let’s take a close look at how far you can take a site built on Webflow vs Squarespace.</p> <p>Squarespace launched its <a href="https://www.tooltester.com/out/squarespace-extensions/" target="_blank" rel="noopener noreferrer">Squarespace Extensions</a> marketplace in December 2019. It offers 36 different extensions, right now, most of which are ecommerce and accounting-related (e.g. Shippo, Printful, Quickbooks Online). Launching 36 extensions within 4 years isn’t really impressive.</p> <p><img loading="lazy" decoding="async" width="700" height="383" class="wp-image-73159 aligncenter" src="https://www.tooltester.com/wp-content/uploads/2020/12/squarespace-vs-webflow-extensions.png" alt="squarespace vs webflow extensions" srcset="https://www.tooltester.com/wp-content/uploads/2020/12/squarespace-vs-webflow-extensions.png 700w, https://www.tooltester.com/wp-content/uploads/2020/12/squarespace-vs-webflow-extensions-300x164.png 300w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p style="text-align: center;"><em>A few of the apps available on Squarespace Extensions</em></p> <p>If you purchase Squarespace’s Business plan or higher, you can also access its built-in add-ons, such as marketing pop-ups, forms, photo galleries, <a href="https://www.tooltester.com/out/squarespace-appointment" target="_blank" rel="noopener noreferrer">appointment scheduling</a>, <a href="https://www.tooltester.com/out/squarespace-membership" target="_blank" rel="noopener noreferrer">Member Areas</a>, and more. Additionally, there are some third-party tools that can be added to your site via Code Injection, and APIs that can be set up if you have an ecommerce site.</p> <p>Webflow’s integrations are slightly different. Although its library lists over 200 integrations, these aren’t so much direct app integrations as they are guides of how to add the tools manually. Helpful, but they require a bit more work than simply enabling an extension.</p> <p><img loading="lazy" decoding="async" width="700" height="384" class="wp-image-73135 aligncenter" src="https://www.tooltester.com/wp-content/uploads/2020/12/webflow-vs-squarespace-integrations.png" alt="webflow vs squarespace integrations" srcset="https://www.tooltester.com/wp-content/uploads/2020/12/webflow-vs-squarespace-integrations.png 700w, https://www.tooltester.com/wp-content/uploads/2020/12/webflow-vs-squarespace-integrations-300x165.png 300w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p style="text-align: center;"><em>Webflow’s wide range of integrations</em></p> <p>Different approaches, but both provide a decent amount of versatility in terms of enhancing your site. <strong>This round goes to Webflow! </strong>5:<strong>3</strong></p> <h2 id="support"><span class="ez-toc-section" id="Support"></span>Support<span class="ez-toc-section-end"></span></h2> <p>We’re nearing the end of our comparison, so let’s take a look at one very important category: support.</p> <p>While website builders are notorious for being slow to provide support (especially when you really need it!), <a href="https://www.tooltester.com/en/blog/website-builder-support">I can tell you firsthand</a> that this isn’t the case with Squarespace. You can get answers almost instantly thanks to Squarespace’s live chat, and they also provide 24/7 email support, as well as a comprehensive knowledge base.</p> <p><img loading="lazy" decoding="async" width="700" height="563" class="wp-image-73151 aligncenter" src="https://www.tooltester.com/wp-content/uploads/2020/12/squarespace-vs-webflow-help.png" alt="squarespace vs webflow help" srcset="https://www.tooltester.com/wp-content/uploads/2020/12/squarespace-vs-webflow-help.png 700w, https://www.tooltester.com/wp-content/uploads/2020/12/squarespace-vs-webflow-help-300x241.png 300w, https://www.tooltester.com/wp-content/uploads/2020/12/squarespace-vs-webflow-help-224x180.png 224w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p style="text-align: center;"><em>You can access Squarespace’s Help Center directly from within the editor</em></p> <p>If you’re looking for <a href="https://www.tooltester.com/out/webflow-support" target="_blank" rel="noopener noreferrer">personal support for Webflow</a>, you might find them a little slower to respond. That’s because they don’t (currently) provide any phone or live chat support – email is the only channel available, and their commitment is to respond within 1-2 business days. Not exactly snappy.</p> <p>Still, if you’re more of a fix-it-yourself type of user, then you’ll probably enjoy combing through Webflow’s huge range of resources on the Webflow University, which include courses, videos and step-by-step guides. There’s also a forum, blog, and an automated chatbot to help point you in the right direction.</p> <p>So, while Squarespace’s personal support is a lot quicker than Webflow’s, I think <a href="https://www.tooltester.com/out/webflow-vs-squarespace" target="_blank" rel="noopener noreferrer">Webflow’s</a> fantastic resources help to make up for it. <strong>It’s yet another tie, taking the score to 6:4.</strong></p> <h2 id="price"><span class="ez-toc-section" id="Price"></span>Price<span class="ez-toc-section-end"></span></h2> <p>Now for the final category: which one offers better value for money?</p> <p>Let’s first take a look at their <strong>regular website plans</strong>, designed for those who don’t plan to add an online store.</p> <ul> <li><a href="https://www.tooltester.com/en/reviews/squarespace-review/pricing/">Squarespace’s </a><strong><a href="https://www.tooltester.com/en/reviews/squarespace-review/pricing/">Personal </a></strong><a href="https://www.tooltester.com/en/reviews/squarespace-review/pricing/">plan</a> costs around $16/month, letting you build a blog or a personal website on your own custom domain. There are no storage or bandwidth limitations, but you don’t get access to Squarespace’s ecommerce, marketing or source code features. If you need these, you can upgrade to the <strong>Business</strong> plan for $23/month, although ecommerce features on this plan are somewhat limited.</li> <li><a href="https://www.tooltester.com/en/reviews/webflow-review/pricing/">Webflow’s equivalent is its <strong>Basic</strong> plan</a> (under Site plans), priced at $12/month. This gives you 100 pages, 50GB of CDN bandwidth*, a maximum of 25k monthly visits, but no CMS collection items. To increase any of these limits, you can move to a higher plan, such as <strong>CMS</strong> ($23/month) or <strong>Business</strong> ($39/month).</li> </ul> <p><em>*50GB is plenty and should easily support the 25k monthly visits</em></p> <p>Prices for <strong>ecommerce plans</strong> are a little higher:</p> <ul> <li>Squarespace’s lowest ecommerce plan is <strong>Basic Ecommerce</strong>, which is $28/month. There are no product limits, but you are missing advanced features such as abandoned cart recovery and real-time shipping rates. These can be purchased on <strong>Basic Advanced</strong>, for $52/month.</li> <li>Webflow’s lowest ecommerce plan is its <strong>Standard</strong> plan, for $29/month. The main difference here is that you have a limit of 500 items (including products, variants, categories, and CMS items). If you need more, you’ll need to upgrade to either the <strong>Plus</strong> plan ($74/month for 1,000 items) or <strong>Advanced</strong> ($212/month for 3,000 items).</li> </ul> <p>So, it’s clear that if you need higher amounts of storage, bandwidth or products, <strong><a href="https://www.tooltester.com/out/squarespace-vs-webflow" target="_blank" rel="noopener noreferrer">Squarespace</a></strong><strong> comes out on top for value for money</strong>. Also keep in mind that Squarespace includes a <strong>free custom domain name for the first year</strong> whereas with Webflow, you have to purchase your domain elsewhere.</p> <p>But it’s also worth noting that <strong>Webflow offers a few advantages that Squarespace doesn’t</strong>:</p> <ul> <li>Webflow gives you the option of building two websites for free on its <strong>Starter</strong> plan. Squarespace doesn’t offer any free plans, although you can trial it for 14 days</li> <li>Webflow also offers a number of Account Plans, in case you need to build multiple sites (e.g. for clients) – these start at $16/month</li> </ul> <p>That’s why I think <strong><a href="https://www.tooltester.com/out/webflow-vs-squarespace" target="_blank" rel="noopener noreferrer">Webflow</a></strong> also deserves a point in this round, as it’s not often that you come across such <a href="https://www.tooltester.com/out/webflow-pricing" target="_blank" rel="noopener noreferrer">a wide range of plans</a> to suit varying requirements.</p> <p>Sadly, that’s still not enough to put Webflow ahead – in fact, with 7 points to 5, <strong>Squarespace is the undisputed winner of this showdown!</strong></p> <h2 id="sidebyside"><span class="ez-toc-section" id="Squarespace_vs_Webflow_A_side-by-side_comparison"></span>Squarespace vs Webflow: A side-by-side comparison<span class="ez-toc-section-end"></span></h2> <p>Here’s a quick recap of the different features you’ll find in both website builders:</p> <div id="side-by-side" class="table-scroll-container side-by-side-section vs-shortcode"> <table class="table comparison__table" id="side-by-side-table" style="left: 24.99px"> <thead> <tr id="top-sticky-row"> <th> </th> <th> <p id="thumbnail-wrapper-13106" class="thumbnail-wrapper"> <a target="" href="https://www.tooltester.com/out/squarespace-sidebyside"> <img loading="lazy" decoding="async" width="200" height="105" src="https://www.tooltester.com/wp-content/uploads/2017/08/squarespace-logo.png" class="attachment-full size-full wp-post-image" alt="squarespace review" /> </a> </p> <div class="rating-circle rating-circle--large rating-circle--white" style="background: conic-gradient(rgb(26, 28, 33) 86%, rgba(230,230,230) 0 100%)"> <span>4.3</span> </div> </th> <th> <p id="thumbnail-wrapper-71290" class="thumbnail-wrapper"> <a target="" href="https://www.tooltester.com/out/webflow-cta"> <img loading="lazy" decoding="async" width="1801" height="512" src="https://www.tooltester.com/wp-content/uploads/2020/10/webflow-icon.png" class="attachment-full size-full wp-post-image" alt="webflow icon" srcset="https://www.tooltester.com/wp-content/uploads/2020/10/webflow-icon.png 1801w, https://www.tooltester.com/wp-content/uploads/2020/10/webflow-icon-300x85.png 300w, https://www.tooltester.com/wp-content/uploads/2020/10/webflow-icon-1024x291.png 1024w, https://www.tooltester.com/wp-content/uploads/2020/10/webflow-icon-768x218.png 768w, https://www.tooltester.com/wp-content/uploads/2020/10/webflow-icon-1536x437.png 1536w, https://www.tooltester.com/wp-content/uploads/2020/10/webflow-icon-1200x341.png 1200w" sizes="(max-width: 1801px) 100vw, 1801px" /> </a> </p> <div class="rating-circle rating-circle--large rating-circle--white" style="background: conic-gradient(rgb(26, 28, 33) 76.6%, rgba(230,230,230) 0 100%)"> <span>3.83</span> </div> </th> </tr> </thead> <tr class="ease-of-use"> <td> <span class="criterion-big" data-tippy-content="<p>Whether the site builder has a straightforward sign-up process and is easy to use for a complete beginner.</p> " data-tippy-appendTo="parent"> Ease of use <svg width="13" height="13" fill="none" xmlns="http://www.w3.org/2000/svg"><circle opacity=".4" cx="6.5" cy="6.5" r="6.5" fill="#C4C4C4"/><path opacity=".4" d="M6.69 3.355a.7.7 0 0 1-.5-.19.7.7 0 0 1-.19-.5c0-.19.063-.348.19-.475a.7.7 0 0 1 .5-.19c.19 0 .352.063.487.19a.626.626 0 0 1 .202.476.678.678 0 0 1-.202.499.686.686 0 0 1-.488.19Zm-.5 7.204V4.663h.999v5.896H6.19Z" fill="#000" fill-opacity=".6"/></svg> </span> </td> <td> <span data-tippy-content="<p>It’s not the most intuitive tool (see our <a href="https://www.tooltester.com/en/blog/squarespace-tutorial/">Squarespace tutorial</a>). The user interface is minimalistic, which is nice, but its usability could be improved. For example, I had the feeling that the editor was slowing me down by prompting me to save changes all the time. Compared to other site builders like <a href="https://www.tooltester.com/en/reviews/weebly-review/">Weebly</a> it will probably take you a bit longer to fully understand everything. Generally, it feels like you need a lot of clicks for each task.</p> " data-tippy-appendTo="parent"> <div class="stars stars--medium" style="--rating: 4;" aria-label="Ease of use rating is 4."></div> </span> </td> <td> <span data-tippy-content="<p>The editor looks similar to Photoshop and includes a lot of functions. It’s therefore a bit more complicated to use than other website builders. Beginners (and even advanced users) may find it overwhelming at first. However, Webflow provides a lot of support material, like video tutorials, articles and a forum, to help give their users the smoothest start possible.</p> " data-tippy-appendTo="parent"> <div class="stars stars--medium" style="--rating: 3;" aria-label="Ease of use rating is 3."></div> </span> </td> </tr> <tr class="choice-and-flexibility-of-design-templates"> <td> <span class="criterion-big" data-tippy-content="<p>We check if the templates are mobile-friendly (responsive) and what the designs look like.</p> " data-tippy-appendTo="parent"> Choice and flexibility of design (templates) <svg width="13" height="13" fill="none" xmlns="http://www.w3.org/2000/svg"><circle opacity=".4" cx="6.5" cy="6.5" r="6.5" fill="#C4C4C4"/><path opacity=".4" d="M6.69 3.355a.7.7 0 0 1-.5-.19.7.7 0 0 1-.19-.5c0-.19.063-.348.19-.475a.7.7 0 0 1 .5-.19c.19 0 .352.063.487.19a.626.626 0 0 1 .202.476.678.678 0 0 1-.202.499.686.686 0 0 1-.488.19Zm-.5 7.204V4.663h.999v5.896H6.19Z" fill="#000" fill-opacity=".6"/></svg> </span> </td> <td> <span data-tippy-content="<p>Templates are their greatest strength. There are <a href="https://www.tooltester.com/en/blog/squarespace-templates/">close to 150 to choose from</a>, and designs look both artistic and modern. All templates are fully responsive and some of them also have special features for mobile devices. Pros can control the HTML/CSS in the “Business” Plan (via the Developer Platform).</p> " data-tippy-appendTo="parent"> <div class="stars stars--medium" style="--rating: 5;" aria-label="Choice and flexibility of design (templates) rating is 5."></div> </span> </td> <td> <span data-tippy-content="<p>There are free templates available; however most of them need to be purchased (similar to WordPress or Shopify templates). Even then, there isn’t a huge selection available, although they are for the most part modern-looking.</p> <p>Of course, with Webflow your options aren’t limited to just using a template. You can also use a preset or build a site from scratch, and customize it as you like. The customization is way harder than with most website builders though.</p> " data-tippy-appendTo="parent"> <div class="stars stars--medium" style="--rating: 4;" aria-label="Choice and flexibility of design (templates) rating is 4."></div> </span> </td> </tr> <tr class="advertisement-free"> <td> <span class="criterion-big" data-tippy-content="<p>Do paid plans show any ads?</p> " data-tippy-appendTo="parent"> Advertisement-free <svg width="13" height="13" fill="none" xmlns="http://www.w3.org/2000/svg"><circle opacity=".4" cx="6.5" cy="6.5" r="6.5" fill="#C4C4C4"/><path opacity=".4" d="M6.69 3.355a.7.7 0 0 1-.5-.19.7.7 0 0 1-.19-.5c0-.19.063-.348.19-.475a.7.7 0 0 1 .5-.19c.19 0 .352.063.487.19a.626.626 0 0 1 .202.476.678.678 0 0 1-.202.499.686.686 0 0 1-.488.19Zm-.5 7.204V4.663h.999v5.896H6.19Z" fill="#000" fill-opacity=".6"/></svg> </span> </td> <td> <span class="comparison__table--true-false" data-tippy-content="All plans are ad-free." data-tippy-appendTo="parent"> <svg width="16" height="10" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="m1 4.68 4.41 4.4L14.7 1" stroke="#4DD58B" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg> </span> </td> <td> <span class="comparison__table--true-false" data-tippy-content="There is an ad in the lower right-hand corner of your website when you have a free plan. Premium plans are ad-free." data-tippy-appendTo="parent"> <svg width="16" height="10" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="m1 4.68 4.41 4.4L14.7 1" stroke="#4DD58B" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg> </span> </td> </tr> <tr class="languages"> <td> <span class="criterion-big" data-tippy-content="<p>What languages the website builder supports and whether there is a special feature to create multilingual websites.</p> " data-tippy-appendTo="parent"> Languages <svg width="13" height="13" fill="none" xmlns="http://www.w3.org/2000/svg"><circle opacity=".4" cx="6.5" cy="6.5" r="6.5" fill="#C4C4C4"/><path opacity=".4" d="M6.69 3.355a.7.7 0 0 1-.5-.19.7.7 0 0 1-.19-.5c0-.19.063-.348.19-.475a.7.7 0 0 1 .5-.19c.19 0 .352.063.487.19a.626.626 0 0 1 .202.476.678.678 0 0 1-.202.499.686.686 0 0 1-.488.19Zm-.5 7.204V4.663h.999v5.896H6.19Z" fill="#000" fill-opacity=".6"/></svg> </span> </td> <td> <span data-tippy-content="<p>The editor supports any language. There are 11 interface languages (EN, ES, FR, DE, IT, PT, JP, NL, SV, DA, and NO). Translations can be enabled through an integration with Weglot. This allows you to add a language switcher to your site header, and display automatic or manual translations. It’s very easy to set up, but it comes with some SEO shortcomings (e.g. URL structures)</p> " data-tippy-appendTo="parent"> <div class="stars stars--medium" style="--rating: 3.5;" aria-label="Languages rating is 3.5."></div> </span> </td> <td> <span data-tippy-content="<p>The interface is available in English. A multilingual website is possible, although it takes a bit of technical work (<a href="https://www.tooltester.com/out/webflow-multilingual-website" target="_blank" rel="noopener">more info here</a>).</p> " data-tippy-appendTo="parent"> <div class="stars stars--medium" style="--rating: 3;" aria-label="Languages rating is 3."></div> </span> </td> </tr> <tr class="your-own-domain-name-e-g-com-or-net"> <td> <span class="" data-tippy-content="<p>We check whether you can use an existing domain name and if you&#8217;ll be able to purchase a domain through the website builder.</p> " data-tippy-appendTo="parent"> Your own domain name (e.g. .com or .net) <svg width="13" height="13" fill="none" xmlns="http://www.w3.org/2000/svg"><circle opacity=".4" cx="6.5" cy="6.5" r="6.5" fill="#C4C4C4"/><path opacity=".4" d="M6.69 3.355a.7.7 0 0 1-.5-.19.7.7 0 0 1-.19-.5c0-.19.063-.348.19-.475a.7.7 0 0 1 .5-.19c.19 0 .352.063.487.19a.626.626 0 0 1 .202.476.678.678 0 0 1-.202.499.686.686 0 0 1-.488.19Zm-.5 7.204V4.663h.999v5.896H6.19Z" fill="#000" fill-opacity=".6"/></svg> </span> </td> <td> <span class="comparison__table--true-false" data-tippy-content="<p>Yearly and bi-yearly subscriptions include a domain name for 1 year, after that prices start at $20 annually (depending on the ending). Domain registrars like <a href="https://www.tooltester.com/out/namecheap" target="_blank" rel="noopener">Namecheap</a> offer much better deals. Existing domains can be also <a href="https://www.tooltester.com/out/squarespace-connect-domain-name" target="_blank" rel="noopener">pointed to Squarespace websites</a>. They offer email addresses via <a href="https://www.tooltester.com/out/gsuite/" target="_blank" rel="noopener">Google Workspace</a>, which cost $6/month for each account. <a href="https://www.tooltester.com/en/blog/squarespace-domain-and-email/">More information</a>.</p> " data-tippy-appendTo="parent"> <svg width="16" height="10" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="m1 4.68 4.41 4.4L14.7 1" stroke="#4DD58B" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg> </span> </td> <td> <span class="comparison__table--true-false" data-tippy-content="<p>You can purchase a domain via Webflow or connect to one from an external provider. This is possible from the Basic plan ($12/ month) onwards. SSL is also included. Email hosting is not directly available, but you can integrate with an external service like Google Workspace or Zoho Workplace.</p> " data-tippy-appendTo="parent"> <svg width="16" height="10" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="m1 4.68 4.41 4.4L14.7 1" stroke="#4DD58B" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg> </span> </td> </tr> <tr class="depth-of-navigation"> <td> <span class="" data-tippy-content="<p>How many hierarchical levels can you add to the navigation? E.g. Recipes &gt; Desserts &gt; Cheese Cake. This is important if you are going to build a larger site.</p> " data-tippy-appendTo="parent"> Depth of navigation <svg width="13" height="13" fill="none" xmlns="http://www.w3.org/2000/svg"><circle opacity=".4" cx="6.5" cy="6.5" r="6.5" fill="#C4C4C4"/><path opacity=".4" d="M6.69 3.355a.7.7 0 0 1-.5-.19.7.7 0 0 1-.19-.5c0-.19.063-.348.19-.475a.7.7 0 0 1 .5-.19c.19 0 .352.063.487.19a.626.626 0 0 1 .202.476.678.678 0 0 1-.202.499.686.686 0 0 1-.488.19Zm-.5 7.204V4.663h.999v5.896H6.19Z" fill="#000" fill-opacity=".6"/></svg> </span> </td> <td> <span data-tippy-content="<p>Only one level below the main navigation. You can drag and drop pages to embed under each other or set up additional navigation layers using ‘Folders’ (as they call it), which, frankly, is more complicated than it needs to be. Some templates feature a secondary navigation underneath the main navigation.</p> " data-tippy-appendTo="parent"> <div class="stars stars--medium" style="--rating: 2;" aria-label="Depth of navigation rating is 2."></div> </span> </td> <td> <span data-tippy-content="<p>You can save subpages within folders to organize pages on your site, and create a dropdown menu in your nav bar. There are usually no restrictions unless the amount becomes extremely excessive. If you host your site on Webflow, you can, depending on your plan, add up to 100 static pages and up to 10,000 dynamic pages. If you need more than 100 static pages, there is a work-around by creating CMS collections. It&#8217;s a bit more complicated though.</p> " data-tippy-appendTo="parent"> <div class="stars stars--medium" style="--rating: 5;" aria-label="Depth of navigation rating is 5."></div> </span> </td> </tr> <tr class="widgets-small-tools-to-add-extra-functionality"> <td> <span class="" data-tippy-content="<p>It&#8217;s about the extra functionalities you can add. Ideally, the website builder has an app store that allows you to easily add third party apps (e.g. a tool to book appointments).</p> " data-tippy-appendTo="parent"> Widgets (small tools to add extra functionality) <svg width="13" height="13" fill="none" xmlns="http://www.w3.org/2000/svg"><circle opacity=".4" cx="6.5" cy="6.5" r="6.5" fill="#C4C4C4"/><path opacity=".4" d="M6.69 3.355a.7.7 0 0 1-.5-.19.7.7 0 0 1-.19-.5c0-.19.063-.348.19-.475a.7.7 0 0 1 .5-.19c.19 0 .352.063.487.19a.626.626 0 0 1 .202.476.678.678 0 0 1-.202.499.686.686 0 0 1-.488.19Zm-.5 7.204V4.663h.999v5.896H6.19Z" fill="#000" fill-opacity=".6"/></svg> </span> </td> <td> <span data-tippy-content="<p>There are 47 apps in the <a href="https://www.tooltester.com/out/squarespace-extensions" target="_blank" rel="noopener">Squarespace Extensions marketplace</a>. The ones currently available are mostly ecommerce and accounting-related. For users of the Business plan (and above) there are also other add-ons, which can be accessed through the web editor: pop-ups and an announcement bar, photo galleries, <a href="https://www.tooltester.com/out/squarespace-appointment" target="_blank" rel="noopener">appointment scheduling</a>, social media widgets, tools for restaurants and much more.</p> " data-tippy-appendTo="parent"> <div class="stars stars--medium" style="--rating: 4;" aria-label="Widgets (small tools to add extra functionality) rating is 4."></div> </span> </td> <td> <span data-tippy-content="<p>As their focus seems to be more on manual, do-it-yourself customization, they don’t really offer built-in widgets (other than a few social media integrations). However there are instructions on how to add some integrations (e.g. with PayPal, calendar tools etc).</p> " data-tippy-appendTo="parent"> <div class="stars stars--medium" style="--rating: 3;" aria-label="Widgets (small tools to add extra functionality) rating is 3."></div> </span> </td> </tr> <tr class="mobile-app"> <td> <span class="" data-tippy-content="<p>We test the mobile apps of the website builders. If they don&#8217;t have one, we check if it is possible to edit the website via the mobile browser.</p> " data-tippy-appendTo="parent"> Mobile App <svg width="13" height="13" fill="none" xmlns="http://www.w3.org/2000/svg"><circle opacity=".4" cx="6.5" cy="6.5" r="6.5" fill="#C4C4C4"/><path opacity=".4" d="M6.69 3.355a.7.7 0 0 1-.5-.19.7.7 0 0 1-.19-.5c0-.19.063-.348.19-.475a.7.7 0 0 1 .5-.19c.19 0 .352.063.487.19a.626.626 0 0 1 .202.476.678.678 0 0 1-.202.499.686.686 0 0 1-.488.19Zm-.5 7.204V4.663h.999v5.896H6.19Z" fill="#000" fill-opacity=".6"/></svg> </span> </td> <td> <p class="u-mb"><span> <svg width="16" height="10" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="m1 4.68 4.41 4.4L14.7 1" stroke="#4DD58B" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg> </span> iOS</p> <p class="u-mb"><span> <svg width="16" height="10" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="m1 4.68 4.41 4.4L14.7 1" stroke="#4DD58B" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg> </span> Android</p> </td> <td> <p class="u-mb"><span> <svg width="11" height="11" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M1.28.22A.75.75 0 1 0 .22 1.28l4.152 4.153L.22 9.585a.75.75 0 0 0 1.06 1.06l4.153-4.152 4.152 4.153a.75.75 0 1 0 1.06-1.06L6.494 5.432l4.153-4.153A.75.75 0 1 0 9.586.22L5.432 4.372 1.28.22Z" fill="#E97979"/></svg> </span> iOS</p> <p class="u-mb"><span> <svg width="11" height="11" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M1.28.22A.75.75 0 1 0 .22 1.28l4.152 4.153L.22 9.585a.75.75 0 0 0 1.06 1.06l4.153-4.152 4.152 4.153a.75.75 0 1 0 1.06-1.06L6.494 5.432l4.153-4.153A.75.75 0 1 0 9.586.22L5.432 4.372 1.28.22Z" fill="#E97979"/></svg> </span> Android</p> </td> </tr> <tr class="e-commerce"> <td> <span class="" data-tippy-content="<p>We give an overall rating if there&#8217;s an online store available.</p> " data-tippy-appendTo="parent"> E-Commerce <svg width="13" height="13" fill="none" xmlns="http://www.w3.org/2000/svg"><circle opacity=".4" cx="6.5" cy="6.5" r="6.5" fill="#C4C4C4"/><path opacity=".4" d="M6.69 3.355a.7.7 0 0 1-.5-.19.7.7 0 0 1-.19-.5c0-.19.063-.348.19-.475a.7.7 0 0 1 .5-.19c.19 0 .352.063.487.19a.626.626 0 0 1 .202.476.678.678 0 0 1-.202.499.686.686 0 0 1-.488.19Zm-.5 7.204V4.663h.999v5.896H6.19Z" fill="#000" fill-opacity=".6"/></svg> </span> </td> <td> <span data-tippy-content="<p>It&#8217;s all part of the Business plan and above. The Business package offers fewer e-commerce features. You can add a shopping cart to your website or blog, allowing customers to sign up and have an account with your store. Squarespace is ready to sell digital services and products. You can set up a store in multiple languages, but there are some SEO limitations, like URL structure (<a href="https://www.tooltester.com/en/reviews/squarespace-review/ecommerce/">more information</a>).</p> " data-tippy-appendTo="parent"> <div class="stars stars--medium" style="--rating: 4;" aria-label="E-Commerce rating is 4."></div> </span> </td> <td> <span data-tippy-content="<p>Webflow offers an online store feature that’s directly integrated into its editor. You can determine some settings with the free version, however if you want to start selling, you’ll need to purchase one of their eCommerce plans. Features include automatic tax calculation, PayPal and Stripe payments, and the ability to sell digital goods.</p> " data-tippy-appendTo="parent"> <div class="stars stars--medium" style="--rating: 4;" aria-label="E-Commerce rating is 4."></div> </span> </td> </tr> <tr class="search-engine-optimization-seo"> <td> <span class="" data-tippy-content="<p>Basic functions include: changing page title, description and customizing URLs. These will help you to improve your Google ranking.</p> " data-tippy-appendTo="parent"> Search Engine Optimization (SEO) <svg width="13" height="13" fill="none" xmlns="http://www.w3.org/2000/svg"><circle opacity=".4" cx="6.5" cy="6.5" r="6.5" fill="#C4C4C4"/><path opacity=".4" d="M6.69 3.355a.7.7 0 0 1-.5-.19.7.7 0 0 1-.19-.5c0-.19.063-.348.19-.475a.7.7 0 0 1 .5-.19c.19 0 .352.063.487.19a.626.626 0 0 1 .202.476.678.678 0 0 1-.202.499.686.686 0 0 1-.488.19Zm-.5 7.204V4.663h.999v5.896H6.19Z" fill="#000" fill-opacity=".6"/></svg> </span> </td> <td> <span data-tippy-content="<p>Squarespace&#8217;s SEO options are solid, you can customize aspects like the title tags, meta-description, and URLs (for any page). Adding <em>alt</em> text for images is possible but it can be a bit tedious. 301 redirects are also possible. Multilingual sites have some SEO shortcomings. Squarespace has a caveat where Google may index internal &#8220;ugly&#8221; URLs over your real domain, eventually it gets fixed, but it&#8217;s not a great start.</p> " data-tippy-appendTo="parent"> <div class="stars stars--medium" style="--rating: 4.5;" aria-label="Search Engine Optimization (SEO) rating is 4.5."></div> </span> </td> <td> <span data-tippy-content="<p>The SEO options with Webflow are good. Aside from being able to edit title, URL and descriptions (and even insert dynamic text), you can also perform advanced functions such as set up 301 redirects, generate a sitemap, and edit your robots.txt file (<a href="https://www.tooltester.com/out/webflow-seo-guide" target="_blank" rel="noopener">more info here</a>). For inexperienced users, adjusting these settings might be a bit difficult though.</p> " data-tippy-appendTo="parent"> <div class="stars stars--medium" style="--rating: 5;" aria-label="Search Engine Optimization (SEO) rating is 5."></div> </span> </td> </tr> <tr class="blog"> <td> <span class="" data-tippy-content="" data-tippy-appendTo="parent"> Blog </span> </td> <td> <span data-tippy-content="<p>Can be a real <a href="https://www.tooltester.com/en/blog/wordpress-alternatives/" rel="noopener">alternative to a WordPress blog</a> as it has the usual blogging features (commenting, multi-authors) as well as geolocation tags and the option to schedule posts. If you already have a blog on WordPress, Blogger or even Shopify, <a href="https://www.tooltester.com/out/squarespace-import-export" target="_blank" rel="noopener">you can also import it</a>. A really special feature is podcast hosting, complete with RSS feed and iTunes syndication. <span style="font-weight: 400;">The only real drawback is that the Fluid Engine editing system isn’t available for blog posts, meaning you get less control over the layout and design of blog pages.</span></p> <p>Here&#8217;s a more detailed <a href="https://www.tooltester.com/en/blog/best-website-builders-for-blogging/#squarespace">review of the blogging tool</a>.</p> " data-tippy-appendTo="parent"> <div class="stars stars--medium" style="--rating: 5;" aria-label="Blog rating is 5."></div> </span> </td> <td> <span data-tippy-content="<p>It’s possible to set up a blog with Webflow, but aside from creating the design, you’ll also have to manually integrate any additional features &#8211; media, comments, social sharing etc. In the end, this also gives you a lot of freedom regarding customizations, but it’s also <a href="https://www.tooltester.com/out/webflow-blog" target="_blank" rel="noopener">quite a bit of work</a>.</p> " data-tippy-appendTo="parent"> <div class="stars stars--medium" style="--rating: 4;" aria-label="Blog rating is 4."></div> </span> </td> </tr> <tr class="visitor-statistics"> <td> <span class="" data-tippy-content="<p>Whether there is an internal tool or if you can add Google Analytics easily.</p> " data-tippy-appendTo="parent"> Visitor statistics <svg width="13" height="13" fill="none" xmlns="http://www.w3.org/2000/svg"><circle opacity=".4" cx="6.5" cy="6.5" r="6.5" fill="#C4C4C4"/><path opacity=".4" d="M6.69 3.355a.7.7 0 0 1-.5-.19.7.7 0 0 1-.19-.5c0-.19.063-.348.19-.475a.7.7 0 0 1 .5-.19c.19 0 .352.063.487.19a.626.626 0 0 1 .202.476.678.678 0 0 1-.202.499.686.686 0 0 1-.488.19Zm-.5 7.204V4.663h.999v5.896H6.19Z" fill="#000" fill-opacity=".6"/></svg> </span> </td> <td> <span data-tippy-content="<p>The built-in visitor analytics tool is comprehensive, with key stats around visitors and sales. Advanced reports include purchase funnels, search keywords, and visitor activity logs. You can also check your stats with the Squarespace Mobile app.</p> " data-tippy-appendTo="parent"> <div class="stars stars--medium" style="--rating: 5;" aria-label="Visitor statistics rating is 5."></div> </span> </td> <td> <span data-tippy-content="<p>You can integrate Google Analytics to keep track of your visitor statistics.</p> " data-tippy-appendTo="parent"> <div class="stars stars--medium" style="--rating: 4;" aria-label="Visitor statistics rating is 4."></div> </span> </td> </tr> <tr class="contact-form"> <td> <span class="" data-tippy-content="" data-tippy-appendTo="parent"> Contact form </span> </td> <td> <span class="comparison__table--true-false" data-tippy-content="<p>Fully customizable contact form builder with lots of field options.</p> " data-tippy-appendTo="parent"> <svg width="16" height="10" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="m1 4.68 4.41 4.4L14.7 1" stroke="#4DD58B" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg> </span> </td> <td> <span class="comparison__table--true-false" data-tippy-content="<p>It’s possible to create fully customizable forms with Webflow via the editor &#8211; you’ll have complete control over fields, design and behaviours. These can also integrate with third-party tools like Zapier. What’s more, you can also set up workflows to trigger actions from form submissions, such as sending notifications to team members or inviting contacts to become a site member &#8211; all from within Webflow.</p> " data-tippy-appendTo="parent"> <svg width="16" height="10" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="m1 4.68 4.41 4.4L14.7 1" stroke="#4DD58B" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg> </span> </td> </tr> <tr class="password-protection-member-areas"> <td> <span class="" data-tippy-content="<p>We check if you can protect your site or certain pages from the general public. Ideally you should be able to set up dedicated membership areas.</p> " data-tippy-appendTo="parent"> Password protection & member areas <svg width="13" height="13" fill="none" xmlns="http://www.w3.org/2000/svg"><circle opacity=".4" cx="6.5" cy="6.5" r="6.5" fill="#C4C4C4"/><path opacity=".4" d="M6.69 3.355a.7.7 0 0 1-.5-.19.7.7 0 0 1-.19-.5c0-.19.063-.348.19-.475a.7.7 0 0 1 .5-.19c.19 0 .352.063.487.19a.626.626 0 0 1 .202.476.678.678 0 0 1-.202.499.686.686 0 0 1-.488.19Zm-.5 7.204V4.663h.999v5.896H6.19Z" fill="#000" fill-opacity=".6"/></svg> </span> </td> <td> <span class="comparison__table--true-false" data-tippy-content="<p>Squarespace’s <a href="https://www.tooltester.com/out/squarespace-membership" target="_blank" rel="noopener">Member Areas</a> allow you to add premium, members-only content to your site, such as <a href="https://www.tooltester.com/out/squarespace-courses">classes, courses and workshops</a> as well as podcasts. It also integrates directly with Squarespace’s email marketing service.</p> " data-tippy-appendTo="parent"> <svg width="16" height="10" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="m1 4.68 4.41 4.4L14.7 1" stroke="#4DD58B" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg> </span> </td> <td> <span class="comparison__table--true-false" data-tippy-content="<p>You can protect one page, single pages, collections (content types) or even your entire website with a password. It’s even possible to change the design of your password protection page. Internally, you can add a “Teams” area in your Webflow account to collaborate with other team members.</p> <p>With the <a href="https://www.tooltester.com/out/webflow-memberships" target="_blank" rel="noopener">Memberships</a> feature, it’s now also possible to add members-only areas, e.g. for allowing customers to self-manage their accounts, or for accessing subscription-only content.</p> " data-tippy-appendTo="parent"> <svg width="16" height="10" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="m1 4.68 4.41 4.4L14.7 1" stroke="#4DD58B" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg> </span> </td> </tr> <tr class="newsletter-tool"> <td> <span class="" data-tippy-content="<p>Whether the website builder includes its own email marketing solution.</p> " data-tippy-appendTo="parent"> Newsletter tool <svg width="13" height="13" fill="none" xmlns="http://www.w3.org/2000/svg"><circle opacity=".4" cx="6.5" cy="6.5" r="6.5" fill="#C4C4C4"/><path opacity=".4" d="M6.69 3.355a.7.7 0 0 1-.5-.19.7.7 0 0 1-.19-.5c0-.19.063-.348.19-.475a.7.7 0 0 1 .5-.19c.19 0 .352.063.487.19a.626.626 0 0 1 .202.476.678.678 0 0 1-.202.499.686.686 0 0 1-.488.19Zm-.5 7.204V4.663h.999v5.896H6.19Z" fill="#000" fill-opacity=".6"/></svg> </span> </td> <td> <span class="comparison__table--true-false" data-tippy-content="<p><a href="https://www.emailtooltester.com/en/blog/squarespace-email-marketing/" target="_blank" rel="noopener">Squarespace Email Marketing</a> offers a newsletter service that can be integrated with your website and store. You’ll also be able to connect Mailchimp via Squarespace Extensions.</p> " data-tippy-appendTo="parent"> <svg width="16" height="10" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="m1 4.68 4.41 4.4L14.7 1" stroke="#4DD58B" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg> </span> </td> <td> <span class="comparison__table--true-false" data-tippy-content="<p>There is no newsletter tool included, but you can integrate with external email marketing services like Mailchimp, GetResponse etc.</p> " data-tippy-appendTo="parent"> <svg width="11" height="11" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M1.28.22A.75.75 0 1 0 .22 1.28l4.152 4.153L.22 9.585a.75.75 0 0 0 1.06 1.06l4.153-4.152 4.152 4.153a.75.75 0 1 0 1.06-1.06L6.494 5.432l4.153-4.153A.75.75 0 1 0 9.586.22L5.432 4.372 1.28.22Z" fill="#E97979"/></svg> </span> </td> </tr> <tr class="add-html-code"> <td> <span class="" data-tippy-content="<p>This enables you to add external features.</p> " data-tippy-appendTo="parent"> Add HTML code <svg width="13" height="13" fill="none" xmlns="http://www.w3.org/2000/svg"><circle opacity=".4" cx="6.5" cy="6.5" r="6.5" fill="#C4C4C4"/><path opacity=".4" d="M6.69 3.355a.7.7 0 0 1-.5-.19.7.7 0 0 1-.19-.5c0-.19.063-.348.19-.475a.7.7 0 0 1 .5-.19c.19 0 .352.063.487.19a.626.626 0 0 1 .202.476.678.678 0 0 1-.202.499.686.686 0 0 1-.488.19Zm-.5 7.204V4.663h.999v5.896H6.19Z" fill="#000" fill-opacity=".6"/></svg> </span> </td> <td> <span class="comparison__table--true-false" data-tippy-content="<p>Enables other widgets and tools to be added. Using the Developer Platform (<a href="https://www.tooltester.com/en/reviews/squarespace-review/pricing/" rel="noopener">Business tier</a> and above) you can also edit the source code of your template.</p> " data-tippy-appendTo="parent"> <svg width="16" height="10" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="m1 4.68 4.41 4.4L14.7 1" stroke="#4DD58B" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg> </span> </td> <td> <span class="comparison__table--true-false" data-tippy-content="<p>Absolutely, yes! Users can add HTML code via the embed feature in the editor. Be aware that this is only possible with a paid plan, though.</p> " data-tippy-appendTo="parent"> <svg width="16" height="10" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="m1 4.68 4.41 4.4L14.7 1" stroke="#4DD58B" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg> </span> </td> </tr> <tr class="storage-space"> <td> <span class="" data-tippy-content="" data-tippy-appendTo="parent"> Storage space </span> </td> <td> <span data-tippy-content="<p>No bandwidth or storage limit.</p> " data-tippy-appendTo="parent">Unlimited</span> </td> <td> <span data-tippy-content="<p>There is actually no limit when it comes to storage space. Restrictions could only take place if the amount of data was excessive, which, according to Webflow&#8217;s support, usually doesn&#8217;t happen, though.</p> " data-tippy-appendTo="parent">Unlimited</span> </td> </tr> <tr class="backups-restore"> <td> <span class="" data-tippy-content="<p>Allowing you to roll your website back to an earlier point in time.</p> " data-tippy-appendTo="parent"> Backups & Restore <svg width="13" height="13" fill="none" xmlns="http://www.w3.org/2000/svg"><circle opacity=".4" cx="6.5" cy="6.5" r="6.5" fill="#C4C4C4"/><path opacity=".4" d="M6.69 3.355a.7.7 0 0 1-.5-.19.7.7 0 0 1-.19-.5c0-.19.063-.348.19-.475a.7.7 0 0 1 .5-.19c.19 0 .352.063.487.19a.626.626 0 0 1 .202.476.678.678 0 0 1-.202.499.686.686 0 0 1-.488.19Zm-.5 7.204V4.663h.999v5.896H6.19Z" fill="#000" fill-opacity=".6"/></svg> </span> </td> <td> <span class="comparison__table--true-false" data-tippy-content="<p>Squarespace does not provide a backup feature other than the export of product and blog data. Disappointing as other site builders like <a href="https://www.tooltester.com/en/reviews/wix-review/">Wix</a> and <a href="https://www.tooltester.com/en/reviews/webnode-review/">Webnode</a> offer pretty advanced backup solutions.</p> " data-tippy-appendTo="parent"> <svg width="11" height="11" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M1.28.22A.75.75 0 1 0 .22 1.28l4.152 4.153L.22 9.585a.75.75 0 0 0 1.06 1.06l4.153-4.152 4.152 4.153a.75.75 0 1 0 1.06-1.06L6.494 5.432l4.153-4.153A.75.75 0 1 0 9.586.22L5.432 4.372 1.28.22Z" fill="#E97979"/></svg> </span> </td> <td> <span class="comparison__table--true-false" data-tippy-content="<p>Webflow has an integrated backup function, so you can save and restore an older version of your website. With the free Starter plan you can save up to 2 backups, while the Premium plans allow you an unlimited number of backups.</p> " data-tippy-appendTo="parent"> <svg width="16" height="10" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="m1 4.68 4.41 4.4L14.7 1" stroke="#4DD58B" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg> </span> </td> </tr> <tr class="support"> <td> <span class="" data-tippy-content="" data-tippy-appendTo="parent"> Support </span> </td> <td> <p class="u-mb"><span> <svg width="16" height="10" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="m1 4.68 4.41 4.4L14.7 1" stroke="#4DD58B" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg> </span> FAQ</p> <p class="u-mb"><span> <svg width="16" height="10" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="m1 4.68 4.41 4.4L14.7 1" stroke="#4DD58B" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg> </span> Chat</p> <p class="u-mb"><span> <svg width="16" height="10" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="m1 4.68 4.41 4.4L14.7 1" stroke="#4DD58B" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg> </span> Email</p> <p><span> <svg width="11" height="11" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M1.28.22A.75.75 0 1 0 .22 1.28l4.152 4.153L.22 9.585a.75.75 0 0 0 1.06 1.06l4.153-4.152 4.152 4.153a.75.75 0 1 0 1.06-1.06L6.494 5.432l4.153-4.153A.75.75 0 1 0 9.586.22L5.432 4.372 1.28.22Z" fill="#E97979"/></svg> </span> Telephone</p> </td> <td> <p class="u-mb"><span> <svg width="16" height="10" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="m1 4.68 4.41 4.4L14.7 1" stroke="#4DD58B" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg> </span> FAQ</p> <p class="u-mb"><span> <svg width="11" height="11" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M1.28.22A.75.75 0 1 0 .22 1.28l4.152 4.153L.22 9.585a.75.75 0 0 0 1.06 1.06l4.153-4.152 4.152 4.153a.75.75 0 1 0 1.06-1.06L6.494 5.432l4.153-4.153A.75.75 0 1 0 9.586.22L5.432 4.372 1.28.22Z" fill="#E97979"/></svg> </span> Chat</p> <p class="u-mb"><span> <svg width="16" height="10" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="m1 4.68 4.41 4.4L14.7 1" stroke="#4DD58B" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg> </span> Email</p> <p><span> <svg width="11" height="11" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M1.28.22A.75.75 0 1 0 .22 1.28l4.152 4.153L.22 9.585a.75.75 0 0 0 1.06 1.06l4.153-4.152 4.152 4.153a.75.75 0 1 0 1.06-1.06L6.494 5.432l4.153-4.153A.75.75 0 1 0 9.586.22L5.432 4.372 1.28.22Z" fill="#E97979"/></svg> </span> Telephone</p> </td> </tr> <tr class="fun-factor"> <td> <span class="" data-tippy-content="<p>Is it intuitive or frustrating to work with the website builder?</p> " data-tippy-appendTo="parent"> Fun Factor <svg width="13" height="13" fill="none" xmlns="http://www.w3.org/2000/svg"><circle opacity=".4" cx="6.5" cy="6.5" r="6.5" fill="#C4C4C4"/><path opacity=".4" d="M6.69 3.355a.7.7 0 0 1-.5-.19.7.7 0 0 1-.19-.5c0-.19.063-.348.19-.475a.7.7 0 0 1 .5-.19c.19 0 .352.063.487.19a.626.626 0 0 1 .202.476.678.678 0 0 1-.202.499.686.686 0 0 1-.488.19Zm-.5 7.204V4.663h.999v5.896H6.19Z" fill="#000" fill-opacity=".6"/></svg> </span> </td> <td> <span data-tippy-content="<p>Figuring out how the system works can take a while in the beginning but it&#8217;s well worth it.</p> " data-tippy-appendTo="parent"> <div class="stars stars--medium" style="--rating: 4.5;" aria-label="Fun Factor rating is 4.5."></div> </span> </td> <td> <span data-tippy-content="<p>Whether or not you’ll have fun with this website builder depends on your level of expertise (or endurance). <em>Experienced users</em> will very likely appreciate its flexibility and customization options. <em>Beginners</em> on the other hand need some time to figure out how the editor works. It’s great they provide a lot of helpful material though.</p> " data-tippy-appendTo="parent"> <div class="stars stars--medium" style="--rating: 4;" aria-label="Fun Factor rating is 4."></div> </span> </td> </tr>  <tr class="align-top"> <td> <hp>Prices</p> </td> <td> <div class="comparison__table--prices"><p><b>Personal</b> $16</p><p><b>Business</b> $23</p><p><b>Online Store (Basic)</b> $28</p><p><b>Online Store (Advanced)</b> $52</p></div></div></div></div> </td> <td> <div class="comparison__table--prices"><p><b>Starter</b> $0</p><p><b>Core</b> $19</p><p><b>Growth</b> $49</p></div></div></div> </td> </tr> <tr id="overall-rating"> <td> <p class="white-tooltip big-and-bold like-h5"> Overall rating </p> </td> <td> <span data-tippy-content="<p>Although not quite as easy to use as other website builders, <a href="https://www.tooltester.com/out/squarespace" target="_blank" rel="noopener">Squarespace</a> is a good product for small and medium websites, online stores and blogs that need to look good. Support is a big plus – both the knowledge base as well as personal support.</p> " data-tippy-appendTo="parent"> <div class="stars stars--medium" style="--rating: 4.3;" aria-label=" rating is 4.3."></div> </span> </td> <td> <span data-tippy-content="<p><a href="https://www.tooltester.com/out/webflow" target="_blank" rel="noopener noreferrer">Webflow</a> is an excellent tool that combines powerful CMS features with those of the more classic website builders &#8211; offering a wide range of possibilities. It can be a facilitator for experienced users and professionals wanting to move away from WordPress to a more straightforward solution. However, inexperienced users may be put off by the sheer amount of work required to get a site off the ground.</p> " data-tippy-appendTo="parent"> <div class="stars stars--medium" style="--rating: 3.8;" aria-label=" rating is 3.8."></div> </span> </td> </tr> <tr class="actions"> <td> </td> <td> <p> <a href="https://www.tooltester.com/en/reviews/squarespace-review/"> READ FULL REVIEW </a> </p> <p> <a href="https://www.tooltester.com/out/squarespace-sidebyside" target="_blank" class="btn btn--quaternary"> Try it now! </a> </p> </td> <td> <p> <a href="https://www.tooltester.com/en/reviews/webflow-review/"> READ FULL REVIEW </a> </p> <p> <a href="https://www.tooltester.com/out/webflow-cta" target="_blank" class="btn btn--quaternary"> Try Now </a> </p> </td> </tr> </table> </div> <h2 id="conclusion"><span class="ez-toc-section" id="Conclusion"></span>Conclusion<span class="ez-toc-section-end"></span></h2> <p>With the odds stacked firmly in Squarespace’s favor, you might be wondering: why would I choose Webflow?</p> <p>And while Squarespace is stronger in many categories, I think it ultimately comes down to <strong>how much design control you need.</strong></p> <p>Webflow would be my choice if I wanted to <strong>design a website completely from scratch</strong>. For example, if I were designing a business website for a client, Webflow would not only allow me to have complete control over the design – it would also remove the need for a developer to build it. That’s a huge cost and time saver, benefiting both the client and me – even if it does require more work than a Squarespace site would.</p> <p>Squarespace would be the better option if <strong>having great design is more important to you than having full control</strong>. It’s the quicker and cleaner option if you want a stunning-looking portfolio, photography site, blog, or online store, for example. So, if I were a beginner, or wanted a more low-maintenance site, Squarespace would definitely be my pick.</p> <p>One thing’s for sure – both Webflow and Squarespace are strong in the design game, and we’ll be keeping a close eye on how they continue to evolve in the future.</p> <p>Made up your mind? You can sign up to a <a href="https://www.tooltester.com/out/squarespace-vs-webflow" target="_blank" rel="noopener noreferrer">free 14-day trial with Squarespace here</a>, or for a <a href="https://www.tooltester.com/out/webflow-vs-squarespace" target="_blank" rel="noopener noreferrer">free Webflow plan here</a>.</p> <div class="callout"><strong>TIP:</strong> <a href="https://www.tooltester.com/out/webflow-cta">Get 20% off paid Webflow plans</a> using this exclusive discount code: <strong>affiliate-tooltester-0228</strong></div> <section id="authors" class="block author-detail-block"> <div class="block__title"> <h2>The authors</h2> <a href="https://www.tooltester.com/en/about-us/" class="btn u-desktop-only">Learn more about us</a> </div> <div class="author-row"> <div class="author-row__profile"> <img loading="lazy" src="https://www.tooltester.com/wp-content/uploads/2022/07/INKA-250x300.png" alt="Inka Wibowo" class="user-profile"width="125" height="150"> </div> <div class="author-row__bio"> <h3 class="author-row__name"><a href="https://www.tooltester.com/en/blog/author/inka/">Inka Wibowo</a> <span class="author-checkmark" data-tippy-content="<strong>Inka</strong><br>Content Manager<br>BBus (Marketing), Griffith University<br>At Tooltester since 2018<br>54 articles written"><svg class="icon icon-tick"><use xlink:href="#tick"></use></svg></span></h3> <p class="author-row__title">Content Manager</p> <p class="author-row__description">Hi, I'm Inka! I started using website builders and content management systems over 10 years ago, when I managed websites for clients in my first marketing role. Since then, I've worked on hundreds of web and digital projects. Now, at Tooltester, I'm happy to be able to use my experience to help users like you find the right website builder for your needs.</p> </div> </div> <div class="author-row"> <div class="author-row__profile"> <img loading="lazy" src="https://www.tooltester.com/wp-content/uploads/2022/07/ANNIKA-250x300.png" alt="Annika Müller" class="user-profile"width="125" height="150"> </div> <div class="author-row__bio"> <h3 class="author-row__name"><a href="https://www.tooltester.com/en/blog/author/annika/">Annika Müller</a> <span class="author-checkmark" data-tippy-content="<strong>Annika</strong><br>Content Manager<br>M.A. Media Studies (Bielefeld University)<br>At Tooltester since 2020<br>41 articles written"><svg class="icon icon-tick"><use xlink:href="#tick"></use></svg></span></h3> <p class="author-row__title">Content Manager</p> <p class="author-row__description">Hi, I'm Annika and have been part of the Tooltester family since 2020. I've been professionally testing, evaluating, and processing digital tools such as website builders for quite a long time already at my previous jobs. I am very happy to be able to apply this experience at Tooltester and to expand my horizons every day.</p> </div> </div> <a href="https://www.tooltester.com/en/about-us/" class="btn author-detail-block__btn btn--center u-mobile-only">Learn more about us</a> </section> <section id="updates" class="updates-block block"> <div class="updates-block__inner"> <div class="updates-block__header"> <p>We keep our content up to date</p> <button class="updates-block__seach-btn" data-toggle="#latest-updates" data-toggle-class="is-active" aria-label="Toggle updates" aria-expanded="false" aria-controls="latest-updates"> <span>See latest updates</span> <svg class="icon icon-chevron-down"><use xlink:href="#chevron-down"></use></svg> </button> </div> <div class="updates-block__body" id="latest-updates"> <p>17 Aug 2023 - Change in score, updates for Squarespace<br /> 7 Dec 2021 - General update</p> </div> </div> </section> <div id="methodology" class="block"> <div class="well well--border"> <h3>THE BEHIND THE SCENES OF THIS BLOG</h3> <p><p>This article has been written and researched following a precise methodology.</p> </p> <a href="https://www.tooltester.com/en/tooltester-methodology/" class="btn"> Our methodology </a> </div> </div> </div> </div> </article> <section class="section-spacing-l u-bg-cream" id="reader-comments"> <div class="container container-width-xs"> <div class="wrapper" id="comments-page"> <div class="container-fluid"> <h2 class="u-mb">Comments</h2> <div id="disqus_thread"></div> <script> const disqusInstance = { post_url: "https://www.tooltester.com/en/blog/webflow-vs-squarespace/", post_id: "73231 https://www.websitetooltester.com/?p=73231", page_title: "Webflow vs Squarespace <span>Which Should You Pick?</span>", init: function() { document.addEventListener('DOMContentLoaded', () => { this.addEvents(); }); }, addEvents: function() { this.loadDisqus(); }, loadDisqus: function() { this.disqus_observer = new IntersectionObserver((entries) => { if(entries[0].isIntersecting) { let post_url = this.post_url; let post_id = this.post_id; let page_title = this.page_title; window.disqus_config = function() { this.page.url = post_url; this.page.identifier = post_id; this.page.title = page_title; }; (function() { var d = document, s = d.createElement('script'); s.src = 'https://cmstestlabor.disqus.com/embed.js'; s.setAttribute('data-timestamp', +new Date()); (d.head || d.body).appendChild(s); })(); this.disqus_observer.disconnect(); } }, { threshold: [0] }); this.disqus_observer.observe(document.querySelector("#disqus_thread")); }, }; disqusInstance.init(); </script> <script id="dsq-count-scr" src="//cmstestlabor.disqus.com/count.js" async></script> </div> </div> </div> </section> <section class="block-guide-download section-spacing-l"> <div class="container container-width-s"> <div class="grid grid--two-col grid--gap-s"> <img loading="lazy" src="https://www.tooltester.com/wp-content/uploads/2023/05/front-cover-website-creation-ebook-420.png" alt="website creation ebook cover page"> <div> <h2>The Step-by-Step Guide to Website Creation</h2> <p>Are you keen to learn the basics before you get started? 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