Amazon Advertising: Online advertising on Amazon

<!DOCTYPE html> <html class="a20m" lang="en-US" dir="ltr"> <head><script type="text/javascript" src="/_static/js/bundle-playback.js?v=HxkREWBo" charset="utf-8"></script> <script type="text/javascript" src="/_static/js/wombat.js?v=txqj7nKC" charset="utf-8"></script> <script>window.RufflePlayer=window.RufflePlayer||{};window.RufflePlayer.config={"autoplay":"on","unmuteOverlay":"hidden"};</script> <script type="text/javascript" src="/_static/js/ruffle/ruffle.js"></script> <script type="text/javascript"> __wm.init("https://web.archive.org/web"); __wm.wombat("https://advertising.amazon.com/?ref=footer_advtsing_amzn_com","20200803015842","https://web.archive.org/","web","/_static/", "1596419922"); </script> <link rel="stylesheet" type="text/css" href="/_static/css/banner-styles.css?v=S1zqJCYt" /> <link rel="stylesheet" type="text/css" href="/_static/css/iconochive.css?v=3PDvdIFv" />  <meta charset="utf-8"> <meta content="width=device-width, initial-scale=1" name="viewport"> <script src="https://web.archive.org/web/20200803015842js_/https://m.media-amazon.com/images/G/01/AdProductsMarketing/A20m/AmazonUIPageJS-2018-12-06_minified._CB445248019_.js"></script> <script src="https://web.archive.org/web/20200803015842js_/https://m.media-amazon.com/images/G/01/AdProductsMarketing/A20m/AmazonUI-2018-12-06_minified._CB1576773896_.js"></script> <script src="https://web.archive.org/web/20200803015842js_/https://m.media-amazon.com/images/G/01/AdProductsMarketing/A20m/proxy_V3_minified._CB1576774033_.js" type="text/javascript"></script> <link rel="stylesheet" href="https://web.archive.org/web/20200803015842cs_/https://images-na.ssl-images-amazon.com/images/I/410PTPvlySL.css?AUIClients/A20MWebAppAssets"/> <title>Amazon Advertising: Online advertising on Amazon</title> <script> (window.AmazonUIPageJS ? 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background-color-transparent desktop" id="" style="width:100%"><div class="container padding-bottom-minibase a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="hero-container hero--landing hero--desktop hero--has-video"><div class="hero__overlay"><div class="hero__content"><h1 class="hero__title heading">Amazon Advertising</h1><p class="hero__text">Ad solutions to help you find, attract, and engage millions of Amazon customers at every stage of their journey</p></div><div class="video-container"><video autoplay="" muted controls="" poster="https://web.archive.org/web/20200803015842im_/https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/blog/A20MAA_ENG_brandvid_slateb1._CB485850187_.png"><source src="https://web.archive.org/web/20200803015842im_/https://m.media-amazon.com/images/G/01/AdProductsWebsite/new-assets/home/Amazon_CorepitchSizzle_V8_MGFX.mp4" type="video/mp4"><source 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style="width:100%"><div class="column column--default"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><a class="link-container popup-link align-start" href="#" aria-label="Open sponsored-products-popup" data-popup-id="sponsored-products-popup"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="image align-center"><img src="https://web.archive.org/web/20200803015842im_/https://m.media-amazon.com/images/G/01/AdProductsWebsite/long-term-assets/images/sp-thumbnail._CB1544120654_.png" alt="Sponsored products" title="Sponsored products" height="auto" style="height:auto"></div></div></a></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h3 class="heading align-center color-normal">Sponsored Products</h3></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-center color-normal text--word-break--normal text-size--large">Improve visibility of individual products with ads that appear in search results and on product pages.</p></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="align-center "><a href="https://web.archive.org/web/20200803015842/https://advertising.amazon.com/solutions/products/sponsored-products?ref_=a20m_us_gw_sp" class="link link-type-button-secondary">Learn more</a></div></div></div></div><div class="container padding-bottom-base a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="column column--default"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><a class="link-container popup-link align-start" href="#" aria-label="Open sponsored-brands-popup" data-popup-id="sponsored-brands-popup"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="image align-center"><img src="https://web.archive.org/web/20200803015842im_/https://m.media-amazon.com/images/G/01/AdProductsWebsite/long-term-assets/images/sb-jackandjill-home-thumb._CB1547591350_.png" alt="Sponsored brands" title="Sponsored brands" height="auto" style="height:auto"></div></div></a></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h3 class="heading align-center color-normal">Sponsored Brands</h3></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-center color-normal text--word-break--normal text-size--large">Boost brand awareness with your logo and a customized headline in ads that appear in search results.</p></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="align-center "><a href="https://web.archive.org/web/20200803015842/https://advertising.amazon.com/solutions/products/sponsored-brands?ref_=a20m_us_gw_sb" class="link link-type-button-secondary">Learn more</a></div></div></div></div><div class="container padding-bottom-base a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="column column--default"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><a class="link-container popup-link align-start" href="#" aria-label="Open sponsored-display-popup" data-popup-id="sponsored-display-popup"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="image align-center"><img src="https://web.archive.org/web/20200803015842im_/https://m.media-amazon.com/images/G/01/AdProductsWebsite/long-term-assets/images/sd-iris-home-thumb._CB443138031_.png" alt="Sponsored display" title="Sponsored display" height="auto" style="height:auto"></div></div></a></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h3 class="heading align-center color-normal">Sponsored Display (beta)</h3></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-center color-normal text--word-break--normal text-size--large">Grow your business by reaching relevant audiences on and off Amazon using this new self-service advertising solution.</p></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="align-center "><a href="https://web.archive.org/web/20200803015842/https://advertising.amazon.com/solutions/products/sponsored-display?ref_=a20m_us_gw_sd" class="link link-type-button-secondary">Learn more</a></div></div></div></div><div class="container padding-bottom-base a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="column column--default"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><a class="link-container popup-link align-start" href="#" aria-label="Open stores-popup" data-popup-id="stores-popup"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="image align-center"><img src="https://web.archive.org/web/20200803015842im_/https://m.media-amazon.com/images/G/01/AdProductsWebsite/long-term-assets/images/ks-stores-thumbnail._CB1552937934_.png" alt="Stores" title="Stores" height="auto" style="height:auto"></div></div></a></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h3 class="heading align-center color-normal">Stores</h3></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-center color-normal text--word-break--normal text-size--large">Inspire customer loyalty with your own free multi-page Store on Amazon.</p></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="align-center "><a href="https://web.archive.org/web/20200803015842/https://advertising.amazon.com/solutions/products/stores?ref_=a20m_us_gw_st" class="link link-type-button-secondary">Learn more</a></div></div></div></div></div></div></div></div></div></div></div></div><div class="container padding-bottom-large a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="tile-container tile-container--limit-width container--two-col tile-container--desktop"><div class="tile-container__title"><h2>More advertising products</h2></div><div class="tile-container__inner"><div class="container a20m box-shadow border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="tile tile--alignment-center tile--image-small tile--text-large tile--border-border-top normal"><h3 class="tile__title">Amazon DSP</h3><h6 class="tile__content">Our demand-side platform provides advanced tools for buying ad placements both on and off Amazon.</h6><a class="tile__link link link-type-button-secondary" href="https://web.archive.org/web/20200803015842/https://advertising.amazon.com/solutions/products/amazon-dsp?ref_=a20m_us_gw_dsp" title="">Learn More</a></div></div><div class="container a20m box-shadow border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="tile tile--alignment-center tile--image-small tile--text-large tile--border-border-top normal"><h3 class="tile__title">Video ads</h3><h6 class="tile__content">Combine sight, sound, and motion in ads on Amazon sites, devices like Fire Tablet, and across the web.</h6><a class="tile__link link link-type-button-secondary" href="https://web.archive.org/web/20200803015842/https://advertising.amazon.com/solutions/products/video-ads?ref_=a20m_us_gw_va" title="">Learn More</a></div></div><div class="container a20m box-shadow border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="tile tile--alignment-center tile--image-small tile--text-large tile--border-border-top normal"><h3 class="tile__title">Custom advertising solutions</h3><h6 class="tile__content">Generate awareness for your brand with innovative, customized advertising experiences.</h6><a class="tile__link link link-type-button-secondary" href="https://web.archive.org/web/20200803015842/https://advertising.amazon.com/solutions/products/custom-solutions?ref_=a20m_us_gw_cus" title="">Learn More</a></div></div><div class="container a20m box-shadow border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="tile tile--alignment-center tile--image-small tile--text-large tile--border-border-top normal"><h3 class="tile__title">Amazon Attribution (beta)</h3><h6 class="tile__content">Discover how your non-Amazon digital marketing tactics are helping drive sales on Amazon.</h6><a class="tile__link link link-type-button-secondary" href="https://web.archive.org/web/20200803015842/https://advertising.amazon.com/solutions/products/amazon-attribution?ref_=a20m_us_gw_attr" title="">Learn More</a></div></div><div class="container a20m box-shadow border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="tile tile--alignment-center tile--image-small tile--text-large tile--border-border-top normal"><h3 class="tile__title">Audio ads (beta)</h3><h6 class="tile__content">Amazon audio ads help brands connect with audiences as they listen to Amazon Music's free ad-supported tier.</h6><a class="tile__link link link-type-button-secondary" href="https://web.archive.org/web/20200803015842/https://advertising.amazon.com/solutions/products/audio-ads?ref_=a20m_us_gw_aa" title="">Learn More</a></div></div></div></div></div><div class="container background-color-gray padding-top-large padding-bottom-mini a20m border-type-none background-color-gray desktop" id="" style="width:100%"><h2 class="heading align-center color-normal">More resources</h2></div><div class="container background-color-gray padding-bottom-large a20m border-type-none background-color-gray desktop" id="" style="width:100%"><div class="columns-wrapper"><div class="columns-container columns-container--fourth columns-container--limit-width columns-container--desktop "><div class="container a20m has-max-width border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="column column--default"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="image align-center"><img src="https://web.archive.org/web/20200803015842im_/https://m.media-amazon.com/images/G/01/AdProductsWebsite/long-term-assets/icons-2x/19_getting-started._CB448310907_.png" alt="" title="" height="100" style="height:100px"></div></div><div class="container padding-top-mini a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="align-center "><a href="https://web.archive.org/web/20200803015842/https://advertising.amazon.com/resources/library/basics-of-success-understanding-amazon-advertising?ref_=a20m_us_gw_tbos" class="link link-type-button-secondary">GUIDE: <br>UNDERSTANDING AMAZON ADVERTISING</a></div></div></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="column column--default"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="image align-center"><img src="https://web.archive.org/web/20200803015842im_/https://m.media-amazon.com/images/G/01/AdProductsWebsite/long-term-assets/icons-2x/19_case-studies._CB448307884_.png" alt="" title="" height="100" style="height:100px"></div></div><div class="container padding-top-mini a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="align-center "><a href="https://web.archive.org/web/20200803015842/https://advertising.amazon.com/en-us/resources/library?ref_=a20m_us_gw_lbr" class="link link-type-button-secondary">Library</a></div></div></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="column column--default"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="image align-center"><img src="https://web.archive.org/web/20200803015842im_/https://m.media-amazon.com/images/G/01/AdProductsWebsite/long-term-assets/icons/blog._CB1198675309_.png" alt="" title="" height="100" style="height:100px"></div></div><div class="container padding-top-mini a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="align-center "><a href="https://web.archive.org/web/20200803015842/https://advertising.amazon.com/en-us/blog?ref_=a20m_us_gw_blg" class="link link-type-button-secondary">Blog</a></div></div></div></div><div class="container a20m has-max-width border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="column column--default"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="image align-center"><img src="https://web.archive.org/web/20200803015842im_/https://m.media-amazon.com/images/G/01/AdProductsWebsite/long-term-assets/icons-2x/19_faq._CB448310365_.png" alt="" title="" height="100" style="height:100px"></div></div><div class="container padding-top-mini a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="align-center "><a href="https://web.archive.org/web/20200803015842/https://advertising.amazon.com/resources/faq?ref_=a20m_us_gw_faq" class="link link-type-button-secondary">FAQ</a></div></div></div></div></div></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="popup-layover hide" id="sponsored-products-popup"><div class="popup"><div class="popup-close-container"><button class="close-popup" data-popup-id="sponsored-products-popup" aria-label="Close" title="Close" type="button"><svg width="24" height="24" viewbox="0 0 352 512" fill="currentColor" class="icon icon-x"><path d="M242.72 256l100.07-100.07c12.28-12.28 12.28-32.19 0-44.48l-22.24-22.24c-12.28-12.28-32.19-12.28-44.48 0L176 189.28 75.93 89.21c-12.28-12.28-32.19-12.28-44.48 0L9.21 111.45c-12.28 12.28-12.28 32.19 0 44.48L109.28 256 9.21 356.07c-12.28 12.28-12.28 32.19 0 44.48l22.24 22.24c12.28 12.28 32.2 12.28 44.48 0L176 322.72l100.07 100.07c12.28 12.28 32.2 12.28 44.48 0l22.24-22.24c12.28-12.28 12.28-32.19 0-44.48L242.72 256z"></path></svg></button></div><div class="popup-container "><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="columns-wrapper"><div class="columns-container columns-container--single columns-container--width-66 columns-container--desktop "><div class="container border-radius-4px padding-left-base padding-right-base padding-top-mini padding-bottom-mini a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="video align-start"><video controls="" crossorigin="anonymous" height="auto" poster="https://web.archive.org/web/20200803015842im_/https://m.media-amazon.com/images/G/01/AdProductsWebsite/long-term-assets/images/sp-popup-thumbnail._CB1544118683_.png" controlslist="nodownload"><source src="https://web.archive.org/web/20200803015842im_/https://m.media-amazon.com/images/G/01/AdProductsWebsite/long-term-assets/videos/sp-vermont._CB1541098376_.mp4" type="video/mp4">0</video></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--normal"> </p></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h4 class="heading align-start color-normal">Sponsored Products</h4></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--normal">Improve visibility of individual products with ads that appear in search results and on product pages.</p></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="align-start "><a href="https://web.archive.org/web/20200803015842/https://advertising.amazon.com/solutions/products/sponsored-products?ref_=a20m_us_gw_sp_lm" class="link link-type-button-secondary">Learn more</a></div></div></div></div></div></div></div></div></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="popup-layover hide" id="sponsored-brands-popup"><div class="popup"><div class="popup-close-container"><button class="close-popup" data-popup-id="sponsored-brands-popup" aria-label="Close" title="Close" type="button"><svg width="24" 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