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class="heading align-center color-white heading-size--xtra-xtra-small">Increase sales and conversion</h1></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" a20m-column column column--default"><div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%;text-shadow:4px 4px rgba(35, 47, 63, 0.5)"><h1 class="heading align-center color-white heading-size--large">Boost sales and grow your business</h1></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-center color-white text--word-break--normal text-size--large">Leverage insights and signals that optimize the customer experience and drive sales for your brand.</p></div></div></div></div></div><div class="container padding-right-small a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div 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align-start color-normal text--word-break--normal text-size--normal">Help boost sales of individual products with a single click to conversion to take shoppers directly to your product detail page with Sponsored Products. An always-on, cost-per-click solution, Sponsored Products helps any advertiser quickly plan, launch, and optimize with agility.</p></div><div></div><div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:41.666666666666664%"><div class="align-start "><a href="https://advertising.amazon.com/solutions/products/sponsored-products?ref_=a20m_us_obj_sls_p_smb_sp" class="link link-type-button-outline " data-event-component-tag="link-e124a9c1-347a-4d90-9561-52686f292a7e" data-use-url-params="false" data-link-behavior="currentTab">Learn more<div></div></a></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:58.333333333333336%"><div class="align-start "><a href="https://advertising.amazon.com/register?ref=a20m_us_obj_sls_p_smb_sp_rgstr" class="link link-type-button " data-event-component-tag="link-3b52f601-91ac-4616-a908-184eae71f731" data-use-url-params="false" data-link-behavior="currentTab">Get started<div></div></a></div></div></div><div></div></div><div></div></div></div><div class="container a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%;background-position:top right;background-repeat:no-repeat;background-size:contain;background-image:url('https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/goal-pages/hibiscussCircle.png')" data-aos="zoom-in" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><div class=" a20m-column column column--default"><div class="container a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%" data-aos="fade-up" data-aos-once="true" data-aos-delay="400" data-aos-duration="400"><div class="image align-start lazy"><img src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/ad-placements/sponsoredProducts_Desktop_Small._BL10_FMwebp_._TTW_.png" data-src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/ad-placements/sponsoredProducts_Desktop_Small._TTW_.png" alt="sponsored products example" title="" height="400" width="550" style="height:auto;border-radius:0" data-max-image-preview="none"></div></div></div></div></div></div></div><div class="container a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%" data-aos="fade-up" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--single columns-container--full-width columns-container--desktop "><div class="container border-radius-16px padding-left-small padding-right-small padding-top-small border-left-2px border-right-2px border-top-2px border-bottom-2px a20m border-type-solid background-color-transparent desktop" id="" style="width:100%;background-repeat:no-repeat;background-position:left bottom;border-color:#BB2CAC;background-image:url('https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/goal-pages/grapeCornerNotch.png')"><div class=" a20m-column column column--default"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--small">Sellers with a Sponsored Products campaign that ran for 12 months continuously saw on average <span><span class="text-color-picker color-grape"><strong>11.2% higher return on ad spend (ROAS)</strong></span></span>, compared to their ROAS in the first month.<sup>1</sup></p></div></div></div></div></div></div></div></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="spacer"></div></div><div class="container background-color-white border-radius-16px a20m box-shadow aos-wrapper border-type-none background-color-white desktop" id="" style="width:100%" data-aos="fade-up" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--single columns-container--full-width columns-container--desktop "><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--half columns-container--full-width columns-container--desktop "><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" a20m-column column column--default"><div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h2 class="heading align-start color-grape heading-size--medium">Sponsored Brands</h2></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--normal">Help grow sales by getting your products in front of in-category shoppers in prominent shopping result placements. Sponsored Brands are cost-per-click (CPC) ads that can feature your brand logo, a custom headline, and multiple products. These ads appear in relevant shopping results and help drive conversions for shoppers looking for similar products.</p></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:41.666666666666664%"><div class="align-start "><a href="https://advertising.amazon.com/solutions/products/sponsored-brands?ref_=a20m_us_obj_sls_p_smb_sb" class="link link-type-button-outline " data-event-component-tag="link-e124a9c1-347a-4d90-9561-52686f292a7e" data-use-url-params="false" data-link-behavior="currentTab">Learn more<div></div></a></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:58.333333333333336%"><div class="align-start "><a href="https://advertising.amazon.com/register?ref=a20m_us_obj_sls_p_smb_sb_rgstr" class="link link-type-button " data-event-component-tag="link-3b52f601-91ac-4616-a908-184eae71f731" data-use-url-params="false" data-link-behavior="currentTab">Get started<div></div></a></div></div></div><div></div><div></div></div></div><div class="container a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%;background-position:top right;background-repeat:no-repeat;background-size:contain;background-image:url('https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/goal-pages/hibiscussCircle.png')" data-aos="zoom-in" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><div class=" a20m-column column column--default"><div class="container a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%" data-aos="fade-up" data-aos-once="true" data-aos-delay="400" data-aos-duration="400"><div class="image align-start lazy"><img src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/ad-placements/sponsoredBrands_Desktop_Small._BL10_FMwebp_._TTW_.png" data-src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/ad-placements/sponsoredBrands_Desktop_Small._TTW_.png" alt="sponsored brands example" title="" height="400" width="550" style="height:auto;border-radius:0" data-max-image-preview="none"></div></div></div></div></div></div></div><div class="container a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%" data-aos="fade-up" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--single columns-container--full-width columns-container--desktop "><div class="container border-radius-16px padding-left-small padding-right-small padding-top-small border-left-2px border-right-2px border-top-2px border-bottom-2px a20m border-type-solid background-color-transparent desktop" id="" style="width:100%;background-repeat:no-repeat;background-position:left bottom;border-color:#BB2CAC;background-image:url('https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/goal-pages/grapeCornerNotch.png')"><div class=" a20m-column column column--default"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--small">Advertisers who used all Sponsored Brands ad formats, saw on average <span><span class="text-color-picker color-grape"><strong>79% of their sales from new-to-brand customers</strong></span></span>.<sup>2</sup></p></div></div></div></div></div></div></div></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="spacer"></div></div><div class="container background-color-white border-radius-16px a20m box-shadow aos-wrapper border-type-none background-color-white desktop" id="" style="width:100%" data-aos="fade-up" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--single columns-container--full-width columns-container--desktop "><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--half columns-container--full-width columns-container--desktop "><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" a20m-column column column--default"><div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h2 class="heading align-start color-grape heading-size--medium">Sponsored Display</h2></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--normal">Help drive sales by using Amazon audience signals to attract in-market shoppers to the destination of your choice with Sponsored Display. This programmatic solution helps advertisers easily discover, reach, and engage the right audiences in the most relevant contexts across their shopping and entertainment journeys anywhere they spend their time, using machine learning and multi-format, dynamically optimized creatives.</p></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:41.666666666666664%"><div class="align-start "><a href="https://advertising.amazon.com/solutions/products/sponsored-display?ref_=a20m_us_obj_sls_p_smb_sd" class="link link-type-button-outline " data-event-component-tag="link-e124a9c1-347a-4d90-9561-52686f292a7e" data-use-url-params="false" data-link-behavior="currentTab">Learn more<div></div></a></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:58.333333333333336%"><div class="align-start "><a href="https://advertising.amazon.com/register?ref=a20m_us_obj_sls_p_smb_sd_rgstr" class="link link-type-button " data-event-component-tag="link-3b52f601-91ac-4616-a908-184eae71f731" data-use-url-params="false" data-link-behavior="currentTab">Get started<div></div></a></div></div></div><div></div><div></div></div></div><div class="container a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%;background-position:top right;background-repeat:no-repeat;background-size:contain;background-image:url('https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/goal-pages/hibiscussCircle.png')" data-aos="zoom-in" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><div class=" a20m-column column column--default"><div class="container a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%" data-aos="fade-up" data-aos-once="true" data-aos-delay="400" data-aos-duration="400"><div class="image align-start lazy"><img src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/ad-placements/sponsoredDisplay_Desktop_Twitch__Small._BL10_FMwebp_._TTW_.png" data-src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/ad-placements/sponsoredDisplay_Desktop_Twitch__Small._TTW_.png" alt="sponsored display example" title="" height="400" width="550" style="height:auto;border-radius:0" data-max-image-preview="none"></div></div></div></div></div></div></div><div class="container a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%" data-aos="fade-up" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--single columns-container--full-width columns-container--desktop "><div class="container border-radius-16px padding-left-small padding-right-small padding-top-small border-left-2px border-right-2px border-top-2px border-bottom-2px a20m border-type-solid background-color-transparent desktop" id="" style="width:100%;background-repeat:no-repeat;background-position:left bottom;border-color:#BB2CAC;background-image:url('https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/goal-pages/grapeCornerNotch.png')"><div class=" a20m-column column column--default"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--small">Advertisers who use Sponsored Display audiences are seeing up to <span><span class="text-color-picker color-grape"><strong>74% of their ad-attributed sales driven by new-to-brand customers</strong></span></span>.<sup>3</sup></p></div></div></div></div></div></div></div></div></div></div></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div id="enterprise" class="tab__content"><a name="enterprise" class="anchor"></a><div class="tab__body"><div class="container padding-top-mini padding-bottom-mini a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-center color-white text--word-break--normal text-size--normal"><em>Achieve your goals with everything in small business, plus these advanced solutions. </em></p></div><div class="container background-color-white border-radius-16px a20m box-shadow aos-wrapper border-type-none background-color-white desktop" id="" style="width:100%" data-aos="fade-up" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--single columns-container--full-width columns-container--desktop "><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--half columns-container--full-width columns-container--desktop "><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" a20m-column column column--default"><div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h2 class="heading align-start color-grape heading-size--medium">Display ads</h2></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--normal">Drive sales by engaging and re-engaging with shoppers, anywhere they spend their time, with our display ads that can run across Amazon properties, Amazon device screens like Fire TV, Fire tablet, and Echo Show, and premium third-party content.</p></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:41.666666666666664%"><div class="align-start "><a href="https://advertising.amazon.com/products/display-ads?ref_=a20m_us_obj_sls_p_ent_da" class="link link-type-button-outline " data-event-component-tag="link-e124a9c1-347a-4d90-9561-52686f292a7e" data-use-url-params="false" data-link-behavior="currentTab">Learn more<div></div></a></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:58.333333333333336%"><div class="align-start "><a href="https://advertising.amazon.com/contact-sales?ref=a20m_us_obj_sls_p_ent_da_cntct" class="link link-type-button " data-event-component-tag="link-3b52f601-91ac-4616-a908-184eae71f731" data-use-url-params="false" data-link-behavior="currentTab">Get started<div></div></a></div></div></div></div></div><div class="container a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%;background-position:top right;background-repeat:no-repeat;background-size:contain;background-image:url('https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/goal-pages/hibiscussCircle.png')" data-aos="zoom-in" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><div class=" a20m-column column column--default"><div class="container a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%" data-aos="fade-up" data-aos-once="true" data-aos-delay="400" data-aos-duration="400"><div class="image align-start lazy"><img src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/ad-placements/spondoredVideoFireTV_Small._BL10_FMwebp_._TTW_.png" data-src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/ad-placements/spondoredVideoFireTV_Small._TTW_.png" alt="display ads example" title="" height="400" width="550" style="height:auto;border-radius:0" data-max-image-preview="none"></div></div></div></div></div></div></div></div></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="spacer"></div></div><div class="container background-color-white border-radius-16px a20m box-shadow aos-wrapper border-type-none background-color-white desktop" id="" style="width:100%" data-aos="fade-up" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--single columns-container--full-width columns-container--desktop "><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--half columns-container--full-width columns-container--desktop "><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" a20m-column column column--default"><div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h2 class="heading align-start color-grape heading-size--medium">Video ads</h2></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--normal">Add interactive features to your video ads to inspire purchases. Interactive video ads offer seamless interactions with your brand or product, and the Quick Look experience allows customers to engage with CTAs like “Add to Cart” or “Shop Now” without any viewing disruption.</p></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:41.666666666666664%"><div class="align-start "><a href="https://advertising.amazon.com/solutions/products/video-ads?ref_=a20m_us_obj_sls_p_ent_va" class="link link-type-button-outline " data-event-component-tag="link-e124a9c1-347a-4d90-9561-52686f292a7e" data-use-url-params="false" data-link-behavior="currentTab">Learn more<div></div></a></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:58.333333333333336%"><div class="align-start "><a href="https://advertising.amazon.com/contact-sales?ref=a20m_us_obj_sls_p_ent_va_cntct" class="link link-type-button " data-event-component-tag="link-3b52f601-91ac-4616-a908-184eae71f731" data-use-url-params="false" data-link-behavior="currentTab">Get started<div></div></a></div></div></div><div></div><div></div></div></div><div class="container a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%;background-position:top right;background-repeat:no-repeat;background-size:contain;background-image:url('https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/goal-pages/hibiscussCircle.png')" data-aos="zoom-in" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><div class=" a20m-column column column--default"><div class="container padding-top-large a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="video align-start" data-event-component-tag="video-6fba3b42-ed3c-416b-ab53-1de425f6210a"><video crossorigin="anonymous" height="auto" autoplay="" muted loop="" style="border-radius:16px" class=""><source src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/videos/STV_Demo_Video_-_Fire_TV_to_Freevee_1_2.mp4" type="video/mp4"><source src="https://m.media-amazon.com/images/G/01/sell/video/18Q3-WhySOA-60s._CB1579894933_.mp4" type="video/mp4"></video></div></div></div></div></div></div></div><div class="container a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%" data-aos="fade-up" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--single columns-container--full-width columns-container--desktop "><div class="container border-radius-16px padding-left-small padding-right-small padding-top-small border-left-2px border-right-2px border-top-2px border-bottom-2px a20m border-type-solid background-color-transparent desktop" id="" style="width:100%;background-repeat:no-repeat;background-position:left bottom;border-color:#BB2CAC;background-image:url('https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/goal-pages/grapeCornerNotch.png')"><div class=" a20m-column column column--default"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--small">Interactive video ads were <span><span class="text-color-picker color-grape"><strong>+1.1X more likely to generate conversion metrics</strong></span></span> than video campaigns without interactive features.<sup>4</sup></p></div></div></div></div></div></div></div></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="spacer"></div></div><div class="container background-color-white border-radius-16px a20m box-shadow aos-wrapper border-type-none background-color-white desktop" id="" style="width:100%" data-aos="fade-up" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--single columns-container--full-width columns-container--desktop "><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--half columns-container--full-width columns-container--desktop "><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" a20m-column column column--default"><div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h2 class="heading align-start color-grape heading-size--medium">Audio ads</h2></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--normal">Interactive audio ads are creatives that run on the Amazon Music ad-supported tier, which include an Alexa call to action for listeners to engage with using their voice. Interactive ads help customers discover, engage with, and shop for products or brands by using just their voice or remote, making the transition from awareness to purchase easier and more seamless.</p></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:41.666666666666664%"><div class="align-start "><a href="https://advertising.amazon.com/solutions/products/audio-ads?ref_=a20m_us_obj_sls_p_ent_aa" class="link link-type-button-outline " data-event-component-tag="link-e124a9c1-347a-4d90-9561-52686f292a7e" data-use-url-params="false" data-link-behavior="currentTab">Learn more<div></div></a></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:58.333333333333336%"><div class="align-start "><a href="https://advertising.amazon.com/contact-sales?ref=a20m_us_obj_sls_p_ent_aa_cntct" class="link link-type-button " data-event-component-tag="link-3b52f601-91ac-4616-a908-184eae71f731" data-use-url-params="false" data-link-behavior="currentTab">Get started<div></div></a></div></div></div><div></div><div></div></div></div><div class="container a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%;background-position:top right;background-repeat:no-repeat;background-size:contain;background-image:url('https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/goal-pages/hibiscussCircle.png')" data-aos="zoom-in" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><div class=" a20m-column column column--default"><div class="container a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%" data-aos="fade-up" data-aos-once="true" data-aos-delay="400" data-aos-duration="400"><div class="image align-start lazy"><img src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/ad-placements/audioAds_Small._BL10_FMwebp_._TTW_.png" data-src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/ad-placements/audioAds_Small._TTW_.png" alt="audio ads logos" title="" height="400" width="550" style="height:auto;border-radius:0" data-max-image-preview="none"></div></div></div></div></div></div></div><div class="container a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%" data-aos="fade-up" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--single columns-container--full-width columns-container--desktop "><div class="container border-radius-16px padding-left-small padding-right-small padding-top-small border-left-2px border-right-2px border-top-2px border-bottom-2px a20m border-type-solid background-color-transparent desktop" id="" style="width:100%;background-repeat:no-repeat;background-position:left bottom;border-color:#BB2CAC;background-image:url('https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/goal-pages/grapeCornerNotch.png')"><div class=" a20m-column column column--default"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--small">Interactive audio ads were <span><span class="text-color-picker color-grape"><strong>+2.3X more likely to generate conversion metrics</strong></span></span> than audio campaigns without Alexa CTAs.<sup>5</sup></p></div></div></div></div></div></div></div></div></div></div></div></div></div><div class="tab__bottom-sheet"><svg width="24" height="24" viewbox="0 0 352 512" fill="currentColor" class="icon icon-x"><path d="M231.6 256l130.1-130.1c4.7-4.7 4.7-12.3 0-17l-22.6-22.6c-4.7-4.7-12.3-4.7-17 0L192 216.4 61.9 86.3c-4.7-4.7-12.3-4.7-17 0l-22.6 22.6c-4.7 4.7-4.7 12.3 0 17L152.4 256 22.3 386.1c-4.7 4.7-4.7 12.3 0 17l22.6 22.6c4.7 4.7 12.3 4.7 17 0L192 295.6l130.1 130.1c4.7 4.7 12.3 4.7 17 0l22.6-22.6c4.7-4.7 4.7-12.3 0-17L231.6 256z"></path></svg><div class="tab__filter-content"><li><div class="tab__option"><input type="radio" id="tab-smallBusiness" value="Small business"><label for="tab-smallBusiness">Small business</label></div></li><li><div class="tab__option"><input type="radio" id="tab-enterprise" value="Enterprise"><label for="tab-enterprise">Enterprise</label></div></li></div></div></div></div></div></div></div></div></div><div class="container padding-left-large padding-right-large a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--single columns-container--limit-width columns-container--desktop "><div class="container padding-bottom-small a20m border-type-none background-color-transparent desktop" id="" style="width:100%;position:relative"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--single columns-container--limit-width columns-container--desktop display-grid"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" a20m-column column column--default"><div class="container padding-bottom-small a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%" data-aos="fade-right" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><div class="line color-grape line-width--pill"></div></div><div class="container a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%" data-aos="fade" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><h2 class="heading align-start color-normal heading-size--normal">Not sure where to start?</h2></div></div></div><div class="container background-color-white bg-no-repeat border-color-white border-radius-16px padding-left-large padding-right-large padding-top-large padding-bottom-large a20m box-shadow aos-wrapper border-type-none background-color-white desktop" id="" style="width:100%;background-image:url('https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/refreshCreative/home/Feb2023/gettingStartedCardBackground_03.png');background-size:cover;background-position:center center" data-aos="fade-up" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><div class="a20m-mirror-bg-img columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--66-33 columns-container--full-width columns-container--desktop "><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div title="https://advertising.amazon.com/get-started?ref_=a20m_us_obj_sls_gsh" class="align-start"><a class="link-container align-start" href="https://advertising.amazon.com/get-started?ref_=a20m_us_obj_sls_gsh" data-event-component-tag="linkContainer-2b4c984d-144d-4ab9-8bd7-6b5edb19c2f2" aria-label="Link to getting started hub"></a><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><a class="link-container align-start" href="https://advertising.amazon.com/get-started?ref_=a20m_us_obj_sls_gsh" data-event-component-tag="linkContainer-2b4c984d-144d-4ab9-8bd7-6b5edb19c2f2" aria-label="Link to getting started hub"></a><div class=" a20m-column column column--default"><a class="link-container align-start" href="https://advertising.amazon.com/get-started?ref_=a20m_us_obj_sls_gsh" data-event-component-tag="linkContainer-2b4c984d-144d-4ab9-8bd7-6b5edb19c2f2" aria-label="Link to getting started hub"><div class="container padding-bottom-small a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h3 class="heading align-start color-normal heading-size--normal">Answer a few simple questions to get tailored recommendations designed exclusively for your business needs.</h3></div></a><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><a class="link-container align-start" href="https://advertising.amazon.com/get-started?ref_=a20m_us_obj_sls_gsh" data-event-component-tag="linkContainer-2b4c984d-144d-4ab9-8bd7-6b5edb19c2f2" aria-label="Link to getting started hub"><div class="align-start "><a href="https://advertising.amazon.com/get-started?ref_=a20m_us_obj_sls_gsh" class="link link-type-button " aria-label="Link to getting started hub" data-event-component-tag="link-20e57b9d-9c30-401d-b006-8b51513ed652" data-use-url-params="false" data-link-behavior="currentTab">Start now<div></div></a></div></a></div></div></div></div></div></div></div></div><div></div></div></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--single columns-container--full-width columns-container--desktop "><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" a20m-column column column--default"><div class="container padding-bottom-small a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%" data-aos="fade-right" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><div class="line color-grape line-width--pill"></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h2 class="heading align-start color-normal heading-size--normal">Educational resources</h2></div></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--third columns-container--limit-width columns-container--desktop display-grid"><div class="container a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%" data-aos="fade-up" data-aos-once="true" data-aos-delay="400" data-aos-duration="400"><div class="container padding-sides has-max-width article-wrapper"><a class="article-item desktop " href="https://advertising.amazon.com/library/case-studies/alexandra-workwear-shift-marketplace?ref_=a20m_us_obj_sls_rs_lbr_cs_alx" aria-label="Alexandra Workwear works with Shift to increase sales" data-event-component-tag="articleListItem-f7886aaf-2f75-4aac-aaac-0f3eb200e9d8"><div class="article-item-container lazy"><img class="article__img-feature" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/Alexandra_Case_Study_Thumbnail._BL10_FMwebp_._TTW_.jpeg" data-src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/Alexandra_Case_Study_Thumbnail._TTW_.jpeg" srcSet="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/Alexandra_Case_Study_Thumbnail._BL10_FMwebp_SX500_._TTW_.jpeg 360w, https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/Alexandra_Case_Study_Thumbnail._BL10_FMwebp_SX800_._TTW_.jpeg 640w, https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/Alexandra_Case_Study_Thumbnail._BL10_FMwebp_SX900_._TTW_.jpeg 767w, https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/Alexandra_Case_Study_Thumbnail._BL10_FMwebp_SX1100_._TTW_.jpeg 992w, https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/Alexandra_Case_Study_Thumbnail._BL10_FMwebp_SX1400_._TTW_.jpeg 1280w, https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/Alexandra_Case_Study_Thumbnail._BL10_FMwebp_SX1600_._TTW_.jpeg 1500w" data-srcSet="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/Alexandra_Case_Study_Thumbnail._SX500_FMjpeg_._TTW_.jpeg 360w, https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/Alexandra_Case_Study_Thumbnail._SX800_FMjpeg_._TTW_.jpeg 640w, https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/Alexandra_Case_Study_Thumbnail._SX900_FMjpeg_._TTW_.jpeg 767w, https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/Alexandra_Case_Study_Thumbnail._SX1100_FMjpeg_._TTW_.jpeg 992w, https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/Alexandra_Case_Study_Thumbnail._SX1400_FMjpeg_._TTW_.jpeg 1280w, https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/Alexandra_Case_Study_Thumbnail._SX1600_FMjpeg_._TTW_.jpeg 1500w" alt=""><div class="article__content"><p class="text article__intro">Case studies</p><h3 class="article__title heading">Alexandra Workwear works with Shift to increase sales</h3><p class="text article__intro">Shift Marketplace leverages Sponsored Products and Sponsored Display campaigns to create new revenue streams for Alexandra Workwear.</p><div class="article__readmore link-type-normal-new"><svg width="39px" height="36px" viewbox="0 0 39 36" class="icon icon-arrow-link"><g xmlns="http://www.w3.org/2000/svg" id="Buttons" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd" stroke-linecap="round"><g id="buttonStyling" transform="translate(-465.000000, -1440.000000)" stroke="#232F3F" stroke-width="3"><g id="arrowLinkLarge" transform="translate(467.000000, 1442.000000)"><polyline id="Path-2" stroke-linejoin="round" transform="translate(21.000000, 16.000000) rotate(-90.000000) translate(-21.000000, -16.000000) " points="15 13 21 19 27 13"></polyline><line x1="12" y1="28" x2="12" y2="4" id="Path-2-Copy" stroke-linejoin="round" transform="translate(12.000000, 16.000000) rotate(-90.000000) translate(-12.000000, -16.000000) "></line><path d="M5.29121323,24.2550314 C8.09214638,28.8964491 13.1836366,32 19,32 C27.836556,32 35,24.836556 35,16 C35,7.163444 27.836556,0 19,0 C13.1371724,0 8.0108456,3.15333452 5.22452655,7.85649653" id="Path"></path></g></g></g></svg></div></div></div></a></div></div><div class="container a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%" data-aos="fade-up" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><div class="container padding-sides has-max-width article-wrapper"><a class="article-item desktop " href="https://advertising.amazon.com/blog/pacvue-increase-sales-using-sponsored-display?ref_=a20m_us_obj_sls_rs_blg_pkvu" aria-label="Pacvue helps increase sales using Sponsored Display " data-event-component-tag="articleListItem-f7886aaf-2f75-4aac-aaac-0f3eb200e9d8"><div class="article-item-container lazy"><img class="article__img-feature" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/refreshCreative/HeadersThumbnails/devices/Tablet_Thumbnail_Device1._BL10_FMwebp_._TTW_.jpg" data-src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/refreshCreative/HeadersThumbnails/devices/Tablet_Thumbnail_Device1._TTW_.jpg" srcSet="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/refreshCreative/HeadersThumbnails/devices/Tablet_Thumbnail_Device1._BL10_FMwebp_SX500_._TTW_.jpg 360w, https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/refreshCreative/HeadersThumbnails/devices/Tablet_Thumbnail_Device1._BL10_FMwebp_SX800_._TTW_.jpg 640w, https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/refreshCreative/HeadersThumbnails/devices/Tablet_Thumbnail_Device1._BL10_FMwebp_SX900_._TTW_.jpg 767w, https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/refreshCreative/HeadersThumbnails/devices/Tablet_Thumbnail_Device1._BL10_FMwebp_SX1100_._TTW_.jpg 992w, https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/refreshCreative/HeadersThumbnails/devices/Tablet_Thumbnail_Device1._BL10_FMwebp_SX1400_._TTW_.jpg 1280w, https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/refreshCreative/HeadersThumbnails/devices/Tablet_Thumbnail_Device1._BL10_FMwebp_SX1600_._TTW_.jpg 1500w" data-srcSet="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/refreshCreative/HeadersThumbnails/devices/Tablet_Thumbnail_Device1._SX500_FMjpg_._TTW_.jpg 360w, https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/refreshCreative/HeadersThumbnails/devices/Tablet_Thumbnail_Device1._SX800_FMjpg_._TTW_.jpg 640w, https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/refreshCreative/HeadersThumbnails/devices/Tablet_Thumbnail_Device1._SX900_FMjpg_._TTW_.jpg 767w, https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/refreshCreative/HeadersThumbnails/devices/Tablet_Thumbnail_Device1._SX1100_FMjpg_._TTW_.jpg 992w, https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/refreshCreative/HeadersThumbnails/devices/Tablet_Thumbnail_Device1._SX1400_FMjpg_._TTW_.jpg 1280w, https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/refreshCreative/HeadersThumbnails/devices/Tablet_Thumbnail_Device1._SX1600_FMjpg_._TTW_.jpg 1500w" alt=""><div class="article__content"><p class="text article__intro">Blog</p><h3 class="article__title heading">Pacvue helps increase sales using Sponsored Display </h3><p class="text article__intro">Learn how optimization service Pacvue is using Sponsored Display to improve advertising campaigns and reach customers on all stages of their shopping journey.</p><div class="article__readmore link-type-normal-new"><svg width="39px" height="36px" viewbox="0 0 39 36" class="icon icon-arrow-link"><g xmlns="http://www.w3.org/2000/svg" id="Buttons" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd" stroke-linecap="round"><g id="buttonStyling" transform="translate(-465.000000, -1440.000000)" stroke="#232F3F" stroke-width="3"><g id="arrowLinkLarge" transform="translate(467.000000, 1442.000000)"><polyline id="Path-2" stroke-linejoin="round" transform="translate(21.000000, 16.000000) rotate(-90.000000) translate(-21.000000, -16.000000) " points="15 13 21 19 27 13"></polyline><line x1="12" y1="28" x2="12" y2="4" id="Path-2-Copy" stroke-linejoin="round" transform="translate(12.000000, 16.000000) rotate(-90.000000) translate(-12.000000, -16.000000) "></line><path d="M5.29121323,24.2550314 C8.09214638,28.8964491 13.1836366,32 19,32 C27.836556,32 35,24.836556 35,16 C35,7.163444 27.836556,0 19,0 C13.1371724,0 8.0108456,3.15333452 5.22452655,7.85649653" id="Path"></path></g></g></g></svg></div></div></div></a></div></div><div class="container a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%" data-aos="fade-up" data-aos-once="true" data-aos-delay="600" data-aos-duration="400"><div class="container padding-sides has-max-width article-wrapper"><a class="article-item desktop " href="https://advertising.amazon.com/library/guides/product-promotion?ref_=a20m_us_obj_sls_rs_lbr_gd_prpr" aria-label="What is product promotion? How to, strategies & examples" data-event-component-tag="articleListItem-f7886aaf-2f75-4aac-aaac-0f3eb200e9d8"><div class="article-item-container lazy"><img class="article__img-feature" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/refreshCreative/HeadersThumbnails/icons/IconsLayout93_Sponsored_Display_Inverse_CrispBreeze._BL10_FMwebp_._TTW_.jpg" data-src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/refreshCreative/HeadersThumbnails/icons/IconsLayout93_Sponsored_Display_Inverse_CrispBreeze._TTW_.jpg" srcSet="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/refreshCreative/HeadersThumbnails/icons/IconsLayout93_Sponsored_Display_Inverse_CrispBreeze._BL10_FMwebp_SX500_._TTW_.jpg 360w, https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/refreshCreative/HeadersThumbnails/icons/IconsLayout93_Sponsored_Display_Inverse_CrispBreeze._BL10_FMwebp_SX800_._TTW_.jpg 640w, https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/refreshCreative/HeadersThumbnails/icons/IconsLayout93_Sponsored_Display_Inverse_CrispBreeze._BL10_FMwebp_SX900_._TTW_.jpg 767w, https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/refreshCreative/HeadersThumbnails/icons/IconsLayout93_Sponsored_Display_Inverse_CrispBreeze._BL10_FMwebp_SX1100_._TTW_.jpg 992w, https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/refreshCreative/HeadersThumbnails/icons/IconsLayout93_Sponsored_Display_Inverse_CrispBreeze._BL10_FMwebp_SX1400_._TTW_.jpg 1280w, https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/refreshCreative/HeadersThumbnails/icons/IconsLayout93_Sponsored_Display_Inverse_CrispBreeze._BL10_FMwebp_SX1600_._TTW_.jpg 1500w" data-srcSet="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/refreshCreative/HeadersThumbnails/icons/IconsLayout93_Sponsored_Display_Inverse_CrispBreeze._SX500_FMjpg_._TTW_.jpg 360w, https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/refreshCreative/HeadersThumbnails/icons/IconsLayout93_Sponsored_Display_Inverse_CrispBreeze._SX800_FMjpg_._TTW_.jpg 640w, https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/refreshCreative/HeadersThumbnails/icons/IconsLayout93_Sponsored_Display_Inverse_CrispBreeze._SX900_FMjpg_._TTW_.jpg 767w, https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/refreshCreative/HeadersThumbnails/icons/IconsLayout93_Sponsored_Display_Inverse_CrispBreeze._SX1100_FMjpg_._TTW_.jpg 992w, https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/refreshCreative/HeadersThumbnails/icons/IconsLayout93_Sponsored_Display_Inverse_CrispBreeze._SX1400_FMjpg_._TTW_.jpg 1280w, https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/refreshCreative/HeadersThumbnails/icons/IconsLayout93_Sponsored_Display_Inverse_CrispBreeze._SX1600_FMjpg_._TTW_.jpg 1500w" alt=""><div class="article__content"><p class="text article__intro">Guides</p><h3 class="article__title heading">What is product promotion? How to, strategies & examples</h3><p class="text article__intro">Product promotion, a key part of a product marketing strategy, is the process of communicating the value of a product to customers to increase sales and inspire brand loyalty. It is one of the four P’s of the marketing mix.</p><div class="article__readmore link-type-normal-new"><svg width="39px" height="36px" viewbox="0 0 39 36" class="icon icon-arrow-link"><g xmlns="http://www.w3.org/2000/svg" id="Buttons" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd" stroke-linecap="round"><g id="buttonStyling" transform="translate(-465.000000, -1440.000000)" stroke="#232F3F" stroke-width="3"><g id="arrowLinkLarge" transform="translate(467.000000, 1442.000000)"><polyline id="Path-2" stroke-linejoin="round" transform="translate(21.000000, 16.000000) rotate(-90.000000) translate(-21.000000, -16.000000) " points="15 13 21 19 27 13"></polyline><line x1="12" y1="28" x2="12" y2="4" id="Path-2-Copy" stroke-linejoin="round" transform="translate(12.000000, 16.000000) rotate(-90.000000) translate(-12.000000, -16.000000) "></line><path d="M5.29121323,24.2550314 C8.09214638,28.8964491 13.1836366,32 19,32 C27.836556,32 35,24.836556 35,16 C35,7.163444 27.836556,0 19,0 C13.1371724,0 8.0108456,3.15333452 5.22452655,7.85649653" id="Path"></path></g></g></g></svg></div></div></div></a></div></div></div></div></div></div></div></div></div></div></div><div class="container padding-left-large padding-right-large padding-bottom-large a20m border-type-none background-color-transparent desktop" id="" style="width:100%;background-repeat:repeat-x;background-position:top left;background-size:auto;background-image:url('https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/goal-pages/footerOverlowBackgroundGraphic.png'), linear-gradient(45deg, rgba(194,0,152,1) 0%, rgba(255,73,106,1) 51%, rgba(255,108,108,1) 100%)"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--single columns-container--limit-width columns-container--desktop "><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--single columns-container--full-width columns-container--desktop "><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" a20m-column column column--default"><div class="container padding-bottom-small a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="line color-grape line-width--pill"></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h2 class="heading align-start color-normal heading-size--normal">FAQs</h2></div></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--single columns-container--full-width columns-container--desktop "><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div itemscope itemprop="mainEntity" itemtype="https://schema.org/Question" class=" accordion background-color-white" data-is-faq="true" data-event-component-tag="a20m_csa_acc_obj_sls_1"><div class="title_container"><div itemprop="name" class="title">What are conversions?</div><svg width="24" height="24" viewbox="0 0 28 28" class="accordionOpen" aria-label="open"><g stroke-width="1" fill="none" fill-rule="evenodd" stroke-linecap="round"><g transform="translate(-1043.000000, -38.000000)" stroke="#232F3F" stroke-width="3"><g transform="translate(40.000000, 40.000000)"><g transform="translate(1005.000000, 0.000000)"><path d="M12,0 L12,24 M24,12 L0,12"></path></g></g></g></g></svg><svg width="24" height="24" viewbox="0 0 27 3" class="accordionClose" aria-label="close"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd" stroke-linecap="round"><g transform="translate(-1043.000000, -43.000000)" stroke="#232F3F" stroke-width="3"><g transform="translate(1056.500000, 44.500000) rotate(-360.000000) translate(-1056.500000, -44.500000) translate(1044.500000, 44.000000)"><line x1="24" y1="0.5" x2="-5.66213743e-14" y2="0.5"></line></g></g></g></svg></div><div itemscope itemprop="acceptedAnswer" itemtype="https://schema.org/Answer" class="content"><div itemprop="text"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" a20m-column column column--default"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--normal">A conversion is the point in the purchase journey when a customer purchases a product after deciding it is best-suited to them.</p></div></div></div></div></div></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div itemscope itemprop="mainEntity" itemtype="https://schema.org/Question" class=" accordion background-color-white" data-is-faq="true" data-event-component-tag="a20m_csa_acc_obj_sls_2"><div class="title_container"><div itemprop="name" class="title">Why are conversions important?</div><svg width="24" height="24" viewbox="0 0 28 28" class="accordionOpen" aria-label="open"><g stroke-width="1" fill="none" fill-rule="evenodd" stroke-linecap="round"><g transform="translate(-1043.000000, -38.000000)" stroke="#232F3F" stroke-width="3"><g transform="translate(40.000000, 40.000000)"><g transform="translate(1005.000000, 0.000000)"><path d="M12,0 L12,24 M24,12 L0,12"></path></g></g></g></g></svg><svg width="24" height="24" viewbox="0 0 27 3" class="accordionClose" aria-label="close"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd" stroke-linecap="round"><g transform="translate(-1043.000000, -43.000000)" stroke="#232F3F" stroke-width="3"><g transform="translate(1056.500000, 44.500000) rotate(-360.000000) translate(-1056.500000, -44.500000) translate(1044.500000, 44.000000)"><line x1="24" y1="0.5" x2="-5.66213743e-14" y2="0.5"></line></g></g></g></svg></div><div itemscope itemprop="acceptedAnswer" itemtype="https://schema.org/Answer" class="content"><div itemprop="text"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" a20m-column column column--default"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--normal">Conversions are ultimately the end goal of most marketing campaigns, and impact a business’s bottom line.</p></div></div></div></div></div></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="buybox" style="width:100%"><div itemscope itemprop="mainEntity" itemtype="https://schema.org/Question" class=" accordion background-color-white" data-is-faq="true" data-event-component-tag="a20m_csa_acc_obj_sls_3"><div class="title_container"><div itemprop="name" class="title">How do you increase sales?</div><svg width="24" height="24" viewbox="0 0 28 28" class="accordionOpen" aria-label="open"><g stroke-width="1" fill="none" fill-rule="evenodd" stroke-linecap="round"><g transform="translate(-1043.000000, -38.000000)" stroke="#232F3F" stroke-width="3"><g transform="translate(40.000000, 40.000000)"><g transform="translate(1005.000000, 0.000000)"><path d="M12,0 L12,24 M24,12 L0,12"></path></g></g></g></g></svg><svg width="24" height="24" viewbox="0 0 27 3" class="accordionClose" aria-label="close"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd" stroke-linecap="round"><g transform="translate(-1043.000000, -43.000000)" stroke="#232F3F" stroke-width="3"><g transform="translate(1056.500000, 44.500000) rotate(-360.000000) translate(-1056.500000, -44.500000) translate(1044.500000, 44.000000)"><line x1="24" y1="0.5" x2="-5.66213743e-14" y2="0.5"></line></g></g></g></svg></div><div itemscope itemprop="acceptedAnswer" itemtype="https://schema.org/Answer" class="content"><div itemprop="text"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" a20m-column column column--default"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--normal">Increasing sales through marketing is a multiprong strategy that typically involves increasing <a href="https://advertising.amazon.com/library/guides/brand-awareness?ref_=a20m_us_obj_sls_faq_lbr_gd_brdaw"><u>brand awareness</u></a>, establishing a presence within the market, and growing consideration of your brand.</p></div></div></div></div></div></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="buybox" style="width:100%"><div itemscope itemprop="mainEntity" itemtype="https://schema.org/Question" class=" accordion background-color-white" data-is-faq="true" data-event-component-tag="a20m_csa_acc_obj_sls_4"><div class="title_container"><div itemprop="name" class="title">How do you measure increased sales and conversions?</div><svg width="24" height="24" viewbox="0 0 28 28" class="accordionOpen" aria-label="open"><g stroke-width="1" fill="none" fill-rule="evenodd" stroke-linecap="round"><g transform="translate(-1043.000000, -38.000000)" stroke="#232F3F" stroke-width="3"><g transform="translate(40.000000, 40.000000)"><g transform="translate(1005.000000, 0.000000)"><path d="M12,0 L12,24 M24,12 L0,12"></path></g></g></g></g></svg><svg width="24" height="24" viewbox="0 0 27 3" class="accordionClose" aria-label="close"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd" stroke-linecap="round"><g transform="translate(-1043.000000, -43.000000)" stroke="#232F3F" stroke-width="3"><g transform="translate(1056.500000, 44.500000) rotate(-360.000000) translate(-1056.500000, -44.500000) translate(1044.500000, 44.000000)"><line x1="24" y1="0.5" x2="-5.66213743e-14" y2="0.5"></line></g></g></g></svg></div><div itemscope itemprop="acceptedAnswer" itemtype="https://schema.org/Answer" class="content"><div itemprop="text"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" a20m-column column column--default"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--normal">The main way to measure increased sales is through purchases. Amazon Ads also has <a href="https://advertising.amazon.com/measurement-analytics?ref_=a20m_us_obj_sls_faq_p_mea"><u>measurement solutions</u></a> that help brands measure <a href="https://advertising.amazon.com/library/guides/return-on-ad-spend-roas?ref_=a20m_us_obj_sls_faq_lbr_gd_roas"><u>return on ad spend (ROAS)</u></a> and the percentage of new-to-brand customers.</p></div></div></div></div></div></div></div></div></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--single columns-container--full-width columns-container--desktop "><div class="container padding-left-mini padding-right-mini padding-bottom-large a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="line color-white line-width--thin"></div></div><div class="container background-color-white border-radius-16px padding-right-small padding-top-mini padding-bottom-mini a20m border-type-none background-color-white desktop" id="" style="width:100%"><div class=" a20m-column column column--default"><div class="container padding-left-mini padding-right-mini a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div id="a20m-feedback-static-tab-container-aa06cc37-4040-4eab-a90f-9384fe666336"></div></div></div></div></div></div></div></div></div></div></div></div></div><div class="container background-color-violet padding-left-small padding-right-small padding-top-large padding-bottom-large a20m border-type-none background-color-violet desktop" id="" style="width:100%"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--single columns-container--limit-width columns-container--desktop "><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-white text--word-break--normal text-size--xtra-small"><em>Sources: <br></em> <br><sup>1 </sup>Amazon internal data, WW, 6/1/2019 – 7/30/2021<br><sup>2 </sup>Amazon internal, 2022, WW<br><sup>3 </sup>Amazon internal data, WW, 2022<br><sup>4, 5 </sup>Amazon internal, Kantar, 2022, US<br></p></div></div></div></div></div></div> </div> </div> <div id="a20m-feedback-float-tab-container" data-subpage-type="Objective"> </div> <footer id="a20m-footer" style="min-height: 150px; 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