New FDA rules for TV drug ads: Simpler language and no distractions

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The new guidelines are designed to do away with practices that downplay or distract viewers' attention from risk information.", "url" : "https://www.ksl.com/article/51189881/new-fda-rules-for-tv-drug-ads-simpler-language-and-no-distractions", "wordCount": 972, "publisher" : { "@type" : "Organization", "url" : "https://www.ksl.com", "logo" : { "@type" : "ImageObject", "url" : "https://media.ksl.com/png/ksl-logo.png" }, "name" : "ksl.com" }, "keyWords": ["news"," traffic"," weather"," sports"," classifieds"," cars"," jobs"," homes"," television"," radio"," salt lake"," utah"," local"], "mainEntityOfPage" : "https://www.ksl.com", "image": [ "https://img.ksl.com/slc/3025/302565/30256510.jpg?filter=ksl/100x100", "https://img.ksl.com/slc/3025/302565/30256510.jpg?filter=ksl/1600x900", "https://img.ksl.com/slc/3025/302565/30256510.jpg?filter=ksl/400x300" ], "articleBody" : "&lt;p&gt;WASHINGTON&#x20;&#x2014;&#x20;Those&#x20;ever-present&#x20;TV&#x20;drug&#x20;ads&#x20;showing&#x20;patients&#x20;hiking,&#x20;biking&#x20;or&#x20;enjoying&#x20;a&#x20;day&#x20;at&#x20;the&#x20;beach&#x20;could&#x20;soon&#x20;have&#x20;a&#x20;different&#x20;look&#x3A;&#x20;New&#x20;rules&#x20;require&#x20;drugmakers&#x20;to&#x20;be&#x20;clearer&#x20;and&#x20;more&#x20;direct&#x20;when&#x20;explaining&#x20;their&#x20;medications&#x27;&#x20;risks&#x20;and&#x20;side&#x20;effects.&lt;&#x2F;p&gt;&lt;p&gt;The&#x20;U.S.&#x20;Food&#x20;and&#x20;Drug&#x20;Administration&#x20;spent&#x20;more&#x20;than&#x20;15&#x20;years&#x20;crafting&#x20;the&#x20;guidelines,&#x20;which&#x20;are&#x20;designed&#x20;to&#x20;do&#x20;away&#x20;with&#x20;industry&#x20;practices&#x20;that&#x20;downplay&#x20;or&#x20;distract&#x20;viewers&#x20;from&#x20;risk&#x20;information.&lt;&#x2F;p&gt;&lt;p&gt;Many&#x20;companies&#x20;have&#x20;already&#x20;adopted&#x20;the&#x20;rules,&#x20;which&#x20;become&#x20;binding&#x20;Nov.&#x20;20.&#x20;But&#x20;while&#x20;regulators&#x20;were&#x20;drafting&#x20;them,&#x20;a&#x20;new&#x20;trend&#x20;emerged&#x3A;&#x20;thousands&#x20;of&#x20;pharma&#x20;influencers&#x20;pushing&#x20;drugs&#x20;online&#x20;with&#x20;little&#x20;oversight.&#x20;A&#x20;new&#x20;bill&#x20;in&#x20;Congress&#x20;would&#x20;compel&#x20;the&#x20;FDA&#x20;to&#x20;more&#x20;aggressively&#x20;police&#x20;such&#x20;promotions&#x20;on&#x20;social&#x20;media&#x20;platforms.&lt;&#x2F;p&gt;&lt;p&gt;&amp;quot&#x3B;Some&#x20;people&#x20;become&#x20;very&#x20;attached&#x20;to&#x20;social&#x20;media&#x20;influencers&#x20;and&#x20;ascribe&#x20;to&#x20;them&#x20;credibility&#x20;that,&#x20;in&#x20;some&#x20;cases,&#x20;they&#x20;don&#x27;t&#x20;deserve,&amp;quot&#x3B;&#x20;said&#x20;Tony&#x20;Cox,&#x20;professor&#x20;emeritus&#x20;of&#x20;marketing&#x20;at&#x20;Indiana&#x20;University.&lt;&#x2F;p&gt;&lt;p&gt;Still,&#x20;TV&#x20;remains&#x20;the&#x20;industry&#x27;s&#x20;primary&#x20;advertising&#x20;format,&#x20;with&#x20;over&#x20;&#x24;4&#x20;billion&#x20;spent&#x20;in&#x20;the&#x20;past&#x20;year,&#x20;led&#x20;by&#x20;blockbuster&#x20;drugs&#x20;like&#x20;weight-loss&#x20;treatment&#x20;Wegovy,&#x20;according&#x20;to&#x20;ispot.tv,&#x20;which&#x20;tracks&#x20;ads.&lt;&#x2F;p&gt;&lt;p&gt;The&#x20;new&#x20;rules,&#x20;which&#x20;cover&#x20;both&#x20;TV&#x20;and&#x20;radio,&#x20;instruct&#x20;drugmakers&#x20;to&#x20;use&#x20;simple,&#x20;consumer-friendly&#x20;language&#x20;when&#x20;describ" 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ksl-header-nav-item--level-3" role="none"><a class="ksl-header-nav-link subitem-11" href="//www.ksl.com/sports/beyond-the-game" role="menuitem" rel>Beyond the Game</a></div><div class="ksl-header-nav-item ksl-header-nav-item--level-3" role="none"><a class="ksl-header-nav-link subitem-12" href="//www.ksl.com/sports/high-school" role="menuitem" rel>High School</a></div><div class="ksl-header-nav-item ksl-header-nav-item--level-3" role="none"><a class="ksl-header-nav-link subitem-13" href="//www.ksl.com/sports/stats-and-scores" role="menuitem" rel>Stats & Scores</a></div></div></div><div class="ksl-header-nav-group ksl-header-nav-group--level-2 ksl-header-dropdown ksl-header-nav-group--news-beyondSeries"><div class="ksl-header-nav-item-new-link" aria-hidden="true">New</div><a class="ksl-header-dropdown__toggle ksl-header-dropdown__toggle--with-arrow ksl-header-nav-group__head" href="https://www.ksl.com/sports/beyond-the-game" rel aria-haspopup="true" aria-expanded="false"><span class="ksl-header-nav-link">Beyond Series</span></a><div class="ksl-header-dropdown__body ksl-header-nav-group__body" role="menu"><div class="ksl-header-nav-item ksl-header-nav-item--level-3" role="none"><a class="ksl-header-nav-link subitem-0" href="//www.ksl.com/sports/beyond-the-game" role="menuitem" rel>Beyond the Game</a></div></div></div><div class="ksl-header-nav-group ksl-header-nav-group--level-2 ksl-header-dropdown ksl-header-nav-group--news-brandview"><a class="ksl-header-dropdown__toggle ksl-header-dropdown__toggle--with-arrow ksl-header-nav-group__head" href="//www.ksl.com/brandview" rel aria-haspopup="true" aria-expanded="false"><span class="ksl-header-nav-link">Brandview</span></a><div class="ksl-header-dropdown__body ksl-header-nav-group__body" role="menu"><div class="ksl-header-nav-item ksl-header-nav-item--level-3" role="none"><a class="ksl-header-nav-link subitem-0" href="//www.ksl.com/brandview/minky-couture" role="menuitem" rel>Minky Couture</a></div><div class="ksl-header-nav-item ksl-header-nav-item--level-3" role="none"><a class="ksl-header-nav-link subitem-1" href="//www.ksl.com/brandview/salt-lake-chamber" role="menuitem" rel>Salt Lake Chamber</a></div><div class="ksl-header-nav-item ksl-header-nav-item--level-3" role="none"><a class="ksl-header-nav-link subitem-2" href="//www.ksl.com/brandview/utah-real-estate" role="menuitem" rel>Utah Real Estate</a></div><div class="ksl-header-nav-item ksl-header-nav-item--level-3" role="none"><a class="ksl-header-nav-link subitem-3" href="//www.ksl.com/brandview/rc-willey" role="menuitem" rel>RC Willey</a></div><div class="ksl-header-nav-item ksl-header-nav-item--level-3" role="none"><a class="ksl-header-nav-link subitem-4" href="//www.ksl.com/brandview/u-of-u-health-care" role="menuitem" rel>U of U Health</a></div><div class="ksl-header-nav-item ksl-header-nav-item--level-3" role="none"><a class="ksl-header-nav-link subitem-5" href="//www.ksl.com/brandview/intermountain-healthcare" role="menuitem" rel>Intermountain Health</a></div><div class="ksl-header-nav-item ksl-header-nav-item--level-3" role="none"><a class="ksl-header-nav-link subitem-6" href="//www.ksl.com/brandview/retirement-planning" role="menuitem" rel>Retirement Planning</a></div></div></div><div class="ksl-header-nav-group ksl-header-nav-group--level-2 ksl-header-dropdown ksl-header-nav-group--news-tv"><a class="ksl-header-dropdown__toggle ksl-header-dropdown__toggle--with-arrow ksl-header-nav-group__head" href="https://www.ksltv.com" rel aria-haspopup="true" aria-expanded="false"><span class="ksl-header-nav-link">TV</span></a><div class="ksl-header-dropdown__body ksl-header-nav-group__body" role="menu"><div class="ksl-header-nav-item ksl-header-nav-item--level-3" role="none"><a class="ksl-header-nav-link subitem-0" href="https://live.ksl.com" role="menuitem" rel>Watch Live</a></div><div class="ksl-header-nav-item ksl-header-nav-item--level-3" role="none"><a class="ksl-header-nav-link subitem-1" href="https://www.ksltv.com/meet-our-team" role="menuitem" rel>Meet Our Team</a></div><div class="ksl-header-nav-item ksl-header-nav-item--level-3" role="none"><a class="ksl-header-nav-link subitem-2" href="https://www.ksltv.com/category/contests/" role="menuitem" rel>Contests & Promotions</a></div><div class="ksl-header-nav-item ksl-header-nav-item--level-3" role="none"><a class="ksl-header-nav-link subitem-3" href="https://www.ksltv.com/category/kslinvestigates/" role="menuitem" rel>KSL Investigators</a></div><div class="ksl-header-nav-item ksl-header-nav-item--level-3" role="none"><a class="ksl-header-nav-link subitem-4" href="https://www.ksltv.com/category/high-5/" role="menuitem" rel>High 5</a></div><div class="ksl-header-nav-item ksl-header-nav-item--level-3" role="none"><a class="ksl-header-nav-link subitem-5" href="https://studio5.ksl.com" role="menuitem" rel>Studio 5</a></div><div class="ksl-header-nav-item ksl-header-nav-item--level-3" role="none"><a class="ksl-header-nav-link subitem-6" href="https://www.ksloutdoors.com" role="menuitem" rel>Outdoors with Adam Eakle</a></div><div class="ksl-header-nav-item ksl-header-nav-item--level-3" role="none"><a class="ksl-header-nav-link subitem-7" href="https://www.ksl.com/?nid=1174" role="menuitem" rel>Your Life Your Health</a></div><div class="ksl-header-nav-item ksl-header-nav-item--level-3" role="none"><a class="ksl-header-nav-link subitem-8" href="https://www.ksltv.com/category/wednesdays-child/" role="menuitem" rel>Wednesday's Child</a></div><div class="ksl-header-nav-item ksl-header-nav-item--level-3" role="none"><a class="ksl-header-nav-link subitem-9" href="http://www.readtoday.com" role="menuitem" rel>Read Today</a></div><div class="ksl-header-nav-item ksl-header-nav-item--level-3" role="none"><a class="ksl-header-nav-link subitem-10" href="https://ksltv.com/ksl-tv-program-guide/" role="menuitem" rel>Program Guide</a></div></div></div><div class="ksl-header-nav-group ksl-header-nav-group--level-2 ksl-header-dropdown ksl-header-nav-group--news-radio"><a class="ksl-header-dropdown__toggle ksl-header-dropdown__toggle--with-arrow ksl-header-nav-group__head" href="https://kslnewsradio.com" rel aria-haspopup="true" aria-expanded="false"><span class="ksl-header-nav-link">Radio</span></a><div class="ksl-header-dropdown__body ksl-header-nav-group__body" role="menu"><div class="ksl-header-nav-item ksl-header-nav-item--level-3" role="none"><a class="ksl-header-nav-link subitem-0" href="https://kslnewsradio.com/listen/" role="menuitem" target="_blank" rel="noopener">Listen Live</a></div><div class="ksl-header-nav-item ksl-header-nav-item--level-3" role="none"><a class="ksl-header-nav-link subitem-1" href="https://kslnewsradio.com" role="menuitem" rel>Top Stories</a></div><div class="ksl-header-nav-item ksl-header-nav-item--level-3" role="none"><a class="ksl-header-nav-link subitem-2" href="https://kslnewsradio.com/schedule/" role="menuitem" rel>KSL Schedule</a></div><div class="ksl-header-nav-item ksl-header-nav-item--level-3" role="none"><a class="ksl-header-nav-link subitem-3" href="https://kslnewsradio.com/category/podcasts" role="menuitem" rel>Podcasts</a></div><div class="ksl-header-nav-item ksl-header-nav-item--level-3" role="none"><a class="ksl-header-nav-link subitem-4" href="https://kslnewsradio.com/meet-our-team/" role="menuitem" rel>Meet Our Team</a></div><div class="ksl-header-nav-item ksl-header-nav-item--level-3" role="none"><a class="ksl-header-nav-link subitem-5" href="https://kslnewsradio.com/category/contests" role="menuitem" rel>Contests & Promotions</a></div><div class="ksl-header-nav-item ksl-header-nav-item--level-3" role="none"><a class="ksl-header-nav-link subitem-6" href="https://kslnewsradio.com/subscribe-to-the-ksl-newsradio-newsletter/" role="menuitem" rel>Newsletter Signup</a></div></div></div><div class="ksl-header-nav-group ksl-header-nav-group--level-2 ksl-header-dropdown ksl-header-nav-group--news-obituaries"><a class="ksl-header-dropdown__toggle ksl-header-dropdown__toggle--with-arrow ksl-header-nav-group__head" href="https://www.thememories.com/ksl/obituaries" rel aria-haspopup="true" aria-expanded="false"><span class="ksl-header-nav-link">Obituaries</span></a><div class="ksl-header-dropdown__body ksl-header-nav-group__body" role="menu"><div class="ksl-header-nav-item ksl-header-nav-item--level-3" role="none"><a class="ksl-header-nav-link subitem-0" href="https://www.thememories.com/ksl/obituaries/create-life-story" role="menuitem" rel="nofollow">Create Life Story</a></div><div class="ksl-header-nav-item ksl-header-nav-item--level-3" role="none"><a class="ksl-header-nav-link subitem-1" href="https://www.thememories.com/ksl/obituaries/account" role="menuitem" rel="nofollow">My Life Stories</a></div></div></div></div></div><div class="ksl-header-nav-group ksl-header-nav-group--level-1 ksl-header-weather ksl-header-weather-dropdown"><div class="ksl-header-nav-group__head"></div><div class="ksl-header-dropdown wrapper--weather-widget"><a href="https://www.ksl.com/weather/forecast" class="ksl-header-dropdown__toggle ksl-header-dropdown__toggle--with-arrow wrapper--weather-toggle" aria-expanded="false" aria-haspopup="true"></a><div class="ksl-header-dropdown__body weather-dropdown" aria-hidden="true"><div class="weather-widget"><div class="ksl-header-nav-group ksl-header-nav-group--level-2 level-2-weather"><div class="ksl-header-nav-group__body"><div><div class="ksl-header-nav-item ksl-header-nav-item--level-3" role="none"><a class="ksl-header-nav-link subitem-0" href="//www.ksl.com/weather/radar" role="menuitem" rel="_none">VORTEX</a></div><div class="ksl-header-nav-item ksl-header-nav-item--level-3" role="none"><a class="ksl-header-nav-link subitem-1" href="//www.ksl.com/weather/microcast" role="menuitem" rel="_none">MicroCast</a></div><div class="ksl-header-nav-item ksl-header-nav-item--level-3" role="none"><a 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aria-hidden="true">Marketplace</div><div class="ksl-header-nav-group__body"><div class="ksl-header-nav-group ksl-header-nav-group--level-2 ksl-header-dropdown ksl-header-nav-group--marketplace-classifieds"><a class="ksl-header-dropdown__toggle ksl-header-dropdown__toggle--with-arrow ksl-header-nav-group__head" href="https://classifieds.ksl.com/?c=1" rel aria-haspopup="true" aria-expanded="false"><span class="ksl-header-nav-link">Classifieds</span></a><div class="ksl-header-dropdown__body ksl-header-nav-group__body" role="menu"><div class="ksl-header-nav-item ksl-header-nav-item--level-3" role="none"><a class="ksl-header-nav-link subitem-0" href="https://myaccount.ksl.com/listings?vertical=Classifieds" role="menuitem" rel="nofollow">My Listings</a></div><div class="ksl-header-nav-item ksl-header-nav-item--level-3" role="none"><a class="ksl-header-nav-link subitem-1" href="https://myaccount.ksl.com/favorites?section=Classifieds" role="menuitem" rel="nofollow">Favorites</a></div><div 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href="https://support.ksl.com/hc/en-us" role="menuitem" rel>Support</a></div></div></div><div class="ksl-header-nav-group ksl-header-nav-group--level-2 ksl-header-dropdown ksl-header-nav-group--marketplace-cars"><a class="ksl-header-dropdown__toggle ksl-header-dropdown__toggle--with-arrow ksl-header-nav-group__head" href="https://cars.ksl.com/?c=1" rel aria-haspopup="true" aria-expanded="false"><span class="ksl-header-nav-link">Cars</span></a><div class="ksl-header-dropdown__body ksl-header-nav-group__body" role="menu"><div class="ksl-header-nav-item ksl-header-nav-item--level-3" role="none"><a class="ksl-header-nav-link subitem-0" href="https://myaccount.ksl.com/listings?vertical=Cars" role="menuitem" rel="nofollow">My Listings</a></div><div class="ksl-header-nav-item ksl-header-nav-item--level-3" role="none"><a class="ksl-header-nav-link subitem-1" href="https://myaccount.ksl.com/favorites?section=Cars" role="menuitem" rel="nofollow">Favorites</a></div><div class="ksl-header-nav-item 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.newsListItem .active'); if (activeLink !== null) { activeLink.scrollIntoView({block: 'nearest', inline: 'center'}); } } </script><div class="story"><div class="leaderboard_ad"><div class="ksl-unclear" data-adunit data-form-factor="not-mobile" ><div class="queue_ad q-spacer q-spacer__articleFixed"><div style="min-width: 300px; min-height: 250px;" data-container-id="articleFixed" ></div></div></div></div><div class="titleAndAuthor"><h1 data-role="storyTitle" id="storyTitle">New FDA rules for TV drug ads: Simpler language and no distractions</h1><div class="byline"><div class="author"><h4> By Matthew Perrone, Associated Press | Posted - Nov. 15, 2024 at 5:42 p.m. </h4></div><div class="titleBoxLineBreak"> </div></div></div><div class="story content"><div class="firefox_fix"><div id="anchor_pic"><div class="loader"></div><picture><source class="anchor-pic-placeholder" media="(max-width: 550px)" srcset="https://img.ksl.com/slc/3025/302565/30256510.jpg?filter=kslv2/responsive_top_sm"><img class="anchor-pic-placeholder" srcset="https://img.ksl.com/slc/3025/302565/30256510.jpg?filter=kslv2/responsive_story_lg" src="https://img.ksl.com/slc/3025/302565/30256510.jpg?filter=kslv2/responsive_story_lg" alt="This combination of images from video shows scenes from Nasonex television commercials broadcast in the U.S. in the 2000s. A study found advertisers might be using tactics to distract viewers from listed side affects." ></picture></div><div class="author" style="width: 100%;padding-right: 0;"><h4 id="photoCaption"> This combination of images from video shows scenes from Nasonex television commercials broadcast in the U.S. in the 2000s. A study found advertisers might be using tactics to distract viewers from listed side affects. (Associated Press) </h4></div></div><div class="toolbar"><hr><div class="comment_bubble" id="comment_bubble"><span></span></div><script> KSL.onLoad.push(function() { if (kslSocialShare && kslSocialShare.props) { kslSocialShare.props.title = 'New FDA rules for TV drug ads: Simpler language and no distractions'; kslSocialShare.props.url = 'https://www.ksl.com/article/51189881/new-fda-rules-for-tv-drug-ads-simpler-language-and-no-distractions'; kslSocialShare.props.twitterAccount = 'KSLcom'; kslSocialShare.props.route = '/news/utah/health' } }); </script><ul class="social"><li><a href="" onclick="kslSocialShare.facebook(); return false;"></a></li><li><a href="" onclick="kslSocialShare.twitter(); return false;"></a></li><li><a href="" onclick="kslSocialShare.email(true); return false;"></a></li><li><a href="https://www.ksl.com/article/51189881/new-fda-rules-for-tv-drug-ads-simpler-language-and-no-distractions?print=1" target="_blank" rel="nofollow" onclick="kslSocialShare.print();"></a></li></ul><span class="save-story" id="story-51189881" onclick="kslSocialShare.redirectToLogin(51189881); return false;"><span class="save-story__icon"></span><span class="save-story__text"> Save Story</span></span><hr><script></script></div><div style="clear: both;"></div><div style="display: flex; flex-direction: column;" id="translateDiv"><span onclick="translateArticle('es', 51189881)" id="spanishButton" style="cursor: pointer; color: #2354ac;">Leer en español</span><span onclick="translateArticle('en', 51189881)" id="englishButton" style="cursor: pointer; color: #2354ac; display: none;">Read in English</span></div><article id="kslMainArticle"><p style="font-weight: 500; font-size: 1em; color: rgba(102,102,102,0.75);"> Estimated read time: 5-6 minutes</p><div id="articleContainer"><p>WASHINGTON — Those ever-present TV drug ads showing patients hiking, biking or enjoying a day at the beach could soon have a different look: New rules require drugmakers to be clearer and more direct when explaining their medications' risks and side effects.</p><p>The U.S. Food and Drug Administration spent more than 15 years crafting the guidelines, which are designed to do away with industry practices that downplay or distract viewers from risk information.</p><p>Many companies have already adopted the rules, which become binding Nov. 20. But while regulators were drafting them, a new trend emerged: thousands of pharma influencers pushing drugs online with little oversight. A new bill in Congress would compel the FDA to more aggressively police such promotions on social media platforms.</p><p>"Some people become very attached to social media influencers and ascribe to them credibility that, in some cases, they don't deserve," said Tony Cox, professor emeritus of marketing at Indiana University.</p><p>Still, TV remains the industry's primary advertising format, with over $4 billion spent in the past year, led by blockbuster drugs like weight-loss treatment Wegovy, according to ispot.tv, which tracks ads.</p><p>The new rules, which cover both TV and radio, instruct drugmakers to use simple, consumer-friendly language when describing their drugs, without medical jargon, distracting visuals or audio effects. A 2007 law directed the FDA to ensure that drug risk information appears "in a clear, conspicuous and neutral manner."</p><p>FDA has always required that ads give a balanced picture of both benefits and risks, a requirement that gave rise to those long, rapid-fire lists of side effects parodied on shows like "Saturday Night Live."</p><p><h2>'Complete and transparent'</h2></p><p>But in the early 2000s, researchers began showing how companies could manipulate images and audio to de-emphasize safety information. In one example, a Duke University professor found that ads for the allergy drug Nasonex, which featured a buzzing bee voiced by Antonio Banderas, distracted viewers from listening to side effect information, making it harder to remember.</p><p>Such overt tactics have largely disappeared from drug ads.</p><p>"In general, I would say the ads have gotten more complete and transparent," says Ruth Day, director of the medical cognition lab at Duke University and author of the Nasonex study.</p><p>The new rules are "significant steps forward," Day said, but certain requirements could also open the door to new ways of downplaying risks.</p><p><h2>'The way to do it'</h2></p><p>One requirement instructs companies to show on-screen text about side effects while the audio information plays. A 2011 FDA study found that combining text with audio increased recall and understanding.</p><p>But the agency leaves it to companies to decide whether to display a few keywords or a full transcript.</p><p>"You often cannot put all that on the screen and expect people to read and understand it," Day said. "If you wanted to hide or decrease the likelihood of people remembering risk information, that could be the way to do it."</p><p>Viewers tend to tune out long lists of warnings and other information. But experts who work with drug companies don't expect those lists to disappear. While the guidelines describe how the information should be presented, companies still decide the content.</p><p>"If you're a company and you're worried about possible FDA enforcement or product liability and other litigation, all your incentives are to say more, not less," said Torrey Cope, a food and drug lawyer who advises companies.</p><p>Experts also say the new rules will have little effect on the overall tone and appearance of ads.</p><p>"The most salient element of these ads are the visuals, and they are uniformly positive," said Cox. "Even if the risk message is about, for instance, sudden heart failure, they're still showing someone diving into a swimming pool."</p><p>The new rules come as Donald Trump's advisers begin floating plans for the FDA and the pharmaceutical industry.</p><p><a href="https://www.ksl.com/article/51190185/trump-selects-robert-f-kennedy-jr-to-lead-top-us-health-agency" rel="follow" target="_blank">Robert F. Kennedy Jr.</a>, an anti-vaccine activist and a nominee to lead the Department of Health and Human Services who has advised the president-elect, wants to eliminate TV drug ads. He and other industry critics point out that the U.S. and New Zealand are the only countries where prescription drugs can be promoted on TV.</p><p><h2>'Paid to advertise and persuade'</h2></p><p>Even so, many companies are looking beyond TV and expanding into social media. They often partner with patient influencers who post about managing their conditions, new treatments or navigating the health system.</p><p>"They're teaching people to live a good life with their disease, but then some of them are also paid to advertise and persuade," said Erin Willis, who studies advertising and media at the University of Colorado Boulder.</p><p>Advertising executives say companies like the format because it's cheaper than TV and consumers generally feel influencers are more trustworthy than companies.</p><p>FDA's requirement for truthful, balanced risk and benefit information applies to drugmakers, leaving a loophole for both influencers and telehealth companies like Hims, Ro and Teledoc, who may not have a direct financial connection to makers of the drugs they're promoting.</p><p>The issue has attracted attention from members of Congress.</p><p>"The power of social media and the deluge of misleading promotions has meant too many young people are receiving medical advice from influencers instead of their health care professional," Sens. Dick Durbin of Illinois and Mike Braun of Indiana wrote the FDA in a February letter.</p><p>A recently introduced bill from the senators would bring influencers and telehealth companies clearly under FDA's jurisdiction, requiring them to disclose risk and side effect information. The bill also would require drugmakers to publicly disclose payments to influencers.</p><p>"It's asking the FDA to take a more serious stance with this kind of marketing," said Willis. "They know it's happening, but they could be doing more."</p><p><em>The Associated Press Health and Science Department receives support from the Howard Hughes Medical Institute's Science and Educational Media Group.</em></p></div><div id="modal" class="modal"><span class="modal-close">×</span><img class="modal-content" id="modal-image" src="https://img.ksl.com/slc/2548/254870/25487033.jpg" alt="modal"><div id="modal-caption"></div></div><script> KSL.onLoad.push(function() { fitvids(); var images = document.getElementsByClassName('single_image'); var imageList = Array.prototype.slice.call(images); var modal = document.getElementById('modal'); var modalImg = document.getElementById('modal-image'); var modalCaption = document.getElementById('modal-caption'); imageList.forEach( function(image) { image.onclick = function() { modal.style.display = 'block'; modalImg.src = image.getAttribute('data-modal-src'); modalCaption.innerHTML = image.title; } }); // Get the <span> element that closes 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