Our strategy – ITV plc

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data-level="1"> <a href="/contact-us" role="menuitem" class=" " aria-label="Link to Contact us page" title="Link to Contact us page" >Contact us </a> </li> </ul> </nav> </div> <div class="col-md-1 col-2 d-flex align-items-end justify-content-end header_search_share white_focus"> <a href="javascript:;" aria-label="Search" title="Search" class="search header_ss" data-id="searchTxtBox"><i class="icon-search primary-color-1"></i></a> <a href="javascript:;" aria-label="Share" title="Share" class="share header_ss hide" data-id="share_box"><i class="icon-share mono1"></i></a> </div>  <div class="header_ticker white_focus"> <iframe title="Header Ticker" width="100%" height="17" class="externalwebIFrame responsive" src="https://irs.tools.investis.com/clients/uk/itv1/ticker/ticker.aspx?cuture=en-GB#iframeContent"></iframe> </div> <div class="col-lg-4 col-10 p_abs search_share_box_wrapper d-flex justify-content-end"> <div class="search_main_wrapper hide w100 p-0" id="searchTxtBox"> <div class="search_wrapper w100 d-flex"> <input type="text" name="q" id="searchTextbox" autocomplete="off" placeholder="Search" class="w100 search_site toggleable_header_module"> <button type="submit" class="cur_pointer" id="searchButton"><span class="hide">Go</span><i class="icon-arrow"></i></button> </div> </div> </div> </div> </div> </div> </div> </header>  <main id="MainWrapper" class="MainWrapper"> <article id="main-container" class="content-container"> <section class="banner_main_wrapper white_focus pt-0 module_wrapper single_banner_main_wrapper pt-0 pb-0" id="module---hero-banner----single"> <div class="single_banner_inner p_rel"> <div class="banner_image_wrapper p_rel bgImgCenter d-flex align-items-end banner_size_short" style="background-image:url('/~/media/Images/I/ITV-PLC-V2/banners/Love Island.jpg')"> <div class="container"> <div class="row"> <div class="offset-lg-1 col-lg-8 col-md-12 offset-md-1 col-sm-10 offset-sm-1">   <div class="banner_heading mono1"> <h1>Our strategy</h1> </div> </div> </div> </div> </div> </div> </section>  <section class="breadcrumb-wrapper"> <div class="container"> <div class="row"> <div class="col-12 col-md-10 offset-md-1"> <div class="breadcrumb-item-wrapper p_rel d-flex flex-wrap"> <a title="Link to Home" class="breadcrumb__item" href="/" > Home </a> <a title="Link to About ITV" class="breadcrumb__item" href="/about-itv/what-we-do" > About ITV </a> <span class="breadcrumb__item breadcrumb__item--active">Our strategy</span> </div> </div> </div> </div> </section>  <section class="content_text__wrapper module_wrapper pb-0" id="module-content-text"> <div class="container"> <div class="row"> <div class="col-lg-8 offset-lg-2 col-12"> <div class="content_text__area "> <div class="content_text__title"> <h2 class="h2"> Our Purpose, Vision and More Than TV Strategy </h2> </div> <div class="content_text__desc"> <p>Our purpose is to entertain and connect with millions of people in the UK and globally, reflecting and shaping culture and building brands with brilliant content and creativity.</p> <p>This is aligned to our 2026 strategic vision, to be a leader in UK advertiser-funded streaming and an expanding global force in content.</p> <p>Our Social Purpose strategy is an integral part of delivering our purpose and our strategic vision. See our Social Purpose website for further details</p> <p>We are focussed on three strategic pillars to deliver this vision:</p> <ul> <li> Expand Studios</li> <li> Supercharge Streaming</li> <li> Optimise Broadcast</li> </ul> <br class="t-last-br"> <p>These pillars are underpinned by a number of priorities to ensure that ITV is best placed to capitalise on the opportunities presented by the rapidly changing viewing, content production and advertising environments. These pillars are not independent, they work together – reinforcing each other, creating synergies and delivering value.</p> </div>   </div> <div class="content_video-wrapper"> </div> </div> </div> </div> </section> <section class="content_text__wrapper module_wrapper " id="image-text"> <div class="container"> <div class="row"> <div class="col-lg-8 offset-lg-2 col-12"> <div class="content_text__area text-center"> <div class="content_text__desc"> <img alt="" src="/~/media/Images/I/ITV-PLC-V2/content-images/ITV_StratRep_Venn_Diagram.jpg?h=1000&w=1000" style="width: 1000px; height: 1000px;" /> </div>   </div> <div class="content_video-wrapper"> </div> </div> </div> </div> </section> <section class="content_text__wrapper module_wrapper pt-0 " id="heading"> <div class="container"> <div class="row"> <div class="col-lg-8 offset-lg-2 col-12"> <div class="content_text__area "> <div class="content_text__desc"> <p>To support the successful delivery of the strategy, we have key performance indicators (KPIs) and related targets to be delivered by 2026 which we are on track to deliver. The key to successfully delivering this strategy is digitally transforming everything we do.</p> <p>The successful execution of our strategy to date has made ITV more robust. ITV has a leading, scaled, global Studios business, a high growth Streaming service and a cash generative linear advertising business. This ensures that we are well placed to grow profits from here as we continue to drive material efficiencies, invest behind our strategic priorities and deliver returns to shareholders. </p> </div>   </div> <div class="content_video-wrapper"> </div> </div> </div> </div> </section> <section class="content_text__wrapper module_wrapper pt-0 " id="image-text-2"> <div class="container"> <div class="row"> <div class="col-lg-8 offset-lg-2 col-12"> <div class="content_text__area text-center"> <div class="content_text__desc"> <img src="/~/media/Images/I/ITV-PLC-V2/content-images/about-itv/Strategy Page.jpg" alt="Our Strategy Table" /> </div>   </div> <div class="content_video-wrapper"> </div> </div> </div> </div> </section> <section class="signpost-image--wrapper white_focus module_wrapper pt-0 pb-100" id="module-signpost-image1"> <div class="container"> <div class="row"> <div class="col-lg-6 col-sm-10 offset-sm-1 offset-lg-0"> <div class="single-signpost-image--wrapper"> <a class="single-signpost-content d-flex flex-column text-center" style="background-image:url('/~/media/Images/I/ITV-PLC-V2/banners/One Piece.png')" href='/about-itv/what-we-do' data-linktype='internal'> <div class="single-signpost-content-inner"> <div class="single-signpost-content-area"> <p class="single-signpost-title mono1 h4 m-0"> What We Do</p> <p class="single-signpost-title mono1 h4 sub-title"></p> <div class="single-signpost-desc"> <p>Find out more about more about what we do</p> </div> </div>  <div class="single-signpost-link"> <div class="cta-arrow-link" > <span class="link_text">MORE</span> <span class="invisible">Link to What We Do</span> <i class="icon icon-arrow-right primary-color-1"></i> </div> </div>  </div> </a> </div> </div> <div class="col-lg-6 col-sm-10 offset-sm-1 offset-lg-0"> <div class="single-signpost-image--wrapper"> <a class="single-signpost-content d-flex flex-column text-center" style="background-image:url('/~/media/Images/I/ITV-PLC-V2/banners/investor-banner.jpg')" href='/investors/investor-proposition' data-linktype='internal'> <div class="single-signpost-content-inner"> <div class="single-signpost-content-area"> <p class="single-signpost-title mono1 h4 m-0"> Investor Proposition</p> <p class="single-signpost-title mono1 h4 sub-title"></p> <div class="single-signpost-desc"> <p>Find out more about the reasons to invest in ITV</p> </div> </div>  <div class="single-signpost-link"> <div class="cta-arrow-link" > <span class="link_text">MORE</span> <span class="invisible">Link to Investor Proposition</span> <i class="icon icon-arrow-right primary-color-1"></i> </div> </div>  </div> </a> </div> </div> </div> </div> </section> </article> </main>  <footer class="footer" style='background-image: url(#)'> <div class="footer-top-wrapper"> <div class="container"> <div class="row"> <div class="col-lg-2"> <div class="footer-single--wrapper"> <div class="logo"> <a href="/" title='ITV - link to home page'> <img src="/~/media/Images/I/ITV-PLC-V2/logo/itv-logo.svg?iar=0" alt="ITV logo" Source="/sitecore/content/I/ITV-PLC-V2/Homepage/chunk-fields/fields" DisableWebEdit="True" /> </a> </div> </div> </div> <div class="col-lg-2"> <div class="footer-single--wrapper d-flex"> <h2 class="footer-single-title"> Annual Report </h2> <div class="report--wrapper mb-40"> <div class="img-wrapper"> <img src="/~/media/Images/I/ITV-PLC-V2/content-images/itv-plc-2023-annual-report-and-accounts.jpg?h=156&iar=0&w=112" alt="" width="112" height="156" Source="/sitecore/content/I/ITV-PLC-V2/Homepage/chunk-fields/fields" DisableWebEdit="True" /> </div> <div class="report-link"> <a class="link" href='/~/media/Files/I/ITV-PLC-V2/documents/investors/result-centre/ITV Plc 2023 Annual Report and Accounts 250324.pdf' target='_blank' title='PDF, 7.74MB, opens in a new window' data-linktype='media'> <span class="invisible">Link to</span> Download </a> </div> </div> </div> </div> <div class="col-lg-2"> <div class="footer-single--wrapper d-flex"> <h2 class="footer-single-title"> Social Purpose Impact Report </h2> <div class="report--wrapper"> <div class="img-wrapper"> <img src="/~/media/Images/I/ITV-PLC-V2/content-images/social-purpose/2023-social-purpose-report-footer-thumbnail.png?h=620&iar=0&w=421" alt="" width="421" height="620" Source="/sitecore/content/I/ITV-PLC-V2/Homepage/chunk-fields/fields" DisableWebEdit="True" /> </div> <div class="report-link"> <a class="link" href='/~/media/Files/I/ITV-PLC-V2/documents/2023-itv-social-purpose-report.pdf' target='_blank' title='PDF, 8.13MB, opens in a new window' data-linktype='media'> <span class="invisible">Link to</span> Download </a> </div> </div> </div> </div> <div class="col-lg-2"> <div class="footer-single--wrapper"> <h2 class="footer-single-title"> Quick Links </h2> <div class="links--wrapper"> <ul class="links--list"> <li><a href="/about-itv">About ITV</a></li> <li><a href="/investors">Investors</a></li> <li><a href="/social-purpose">Social Purpose</a></li> <li><a rel="noopener noreferrer" href="http://www.itv.com/" target="_blank">ITVX</a></li> <li><a rel="noopener noreferrer" href="https://www.itv.com/commissioning" target="_blank">ITV Commissioning</a></li> <li><a rel="noopener noreferrer" href="http://www.itv.com/presscentre" target="_blank">Press Centre</a></li> <li><a rel="noopener noreferrer" href="http://www.itvjobs.com/" target="_blank">Careers</a></li> <li><a href="/contact-us">Contact us</a></li> </ul> </div> </div> </div> <div class="col-lg-2"> <div class="footer-single--wrapper"> <h2 class="footer-single-title"> Email Alerts </h2> <div class="email--wrapper"> <div class="desc"> <p>Be notified of any news, reports or updates straight to your email address</p> </div> <div class="email-link"> <a title='Link to Email sign up' role="button" class="cta-primary" href='/site-services/email-alerts' data-linktype='internal'> <span class="invisible">Link to</span> <span class="link_text"> Email sign up</span> <i class="icon icon-arrow-right"></i> </a> </div> </div> </div> </div> <div class="col-lg-2"> <div class="footer-single--wrapper"> <h2 class="footer-single-title"> Connect </h2> <div class="social--wrapper"> <div class="desc"> <p>Find us on social media for the latest updates</p> </div> <div class="social-wrap"> <ul class="d-flex align-items-center footer-bottom-social"> <li> <a title='Twitter - 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