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20 .75 39.25 9.369 39.25 20Z" stroke="url(#sell_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Prodej" class="text-t7 inline-block">Prodej</span></div><ul class="pb-2" aria-labelledby="subNavItem-Prodej"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/cz/sell"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Prodávejte vlastní produkty<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Prodávejte online nebo osobně</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/cz/checkout"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Placení zákazníků<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Pokladna světové třídy</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/cz/online"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Prodávejte online<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Rozšiřte své podnikání online</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/cz/channels"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Prodej prostřednictvím kanálů<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Oslovte miliony kupujících a zvyšte prodeje.</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/international"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Prodávejte globálně<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Mezinárodní prodeje</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/plus/solutions/b2b-ecommerce"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Prodávejte velkoobchodním zákazníkům i přímo spotřebitelům<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">B2B</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Trh" class="text-t7 inline-block">Trh</span></div><ul class="pb-2" aria-labelledby="subNavItem-Trh"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/marketing"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Propagujte svou firmu<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Oslovujte zákazníky a udržte si je</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/cz/facebook-instagram"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Propagace na sociálních sítích<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Integrace sociálních sítí</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/cz/email-marketing"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Hýčkejte si zákazníky<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Email</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/cz/segmentation"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Poznejte svoji cílovou skupinu<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Získejte užitečné informace o zákaznících.</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-Spravovat" class="text-t7 inline-block">Spravovat</span></div><ul class="pb-2" aria-labelledby="subNavItem-Spravovat"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/cz/manage"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Řiďte své podnikání<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Sledujte prodeje, objednávky a analytiku</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/cz/analytics"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Měření výkonnosti<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Analytika a vykazování</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/cz/orders"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Spravujte skladové zásoby a objednávky<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Správa skladových zásob a objednávek</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[''] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="transparent_light"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="Externí zdroj: Shopify Developers . Vyvíjejte pomocí výkonných API od Shopify"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify Developers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Vyvíjejte pomocí výkonných API od Shopify</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/plus"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Obchodní řešení pro rozvíjející se online značky</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/products"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Všechny produkty<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Projděte si všechny produkty a funkce Shopify</div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/cz/pricing">Ceny</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="Zdroje-toggle-open" aria-controls="ZdrojeDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3 font-semi-medium">Zdroje</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="ZdrojeDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-Nápověda a podpora" class="text-t7 inline-block">Nápověda a podpora</span></div><ul class="pb-2" aria-labelledby="subNavItem-Nápověda a podpora"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/cs/" aria-label="Externí zdroj: Nápověda a podpora . Získejte nepřetržitou podporu"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Nápověda a podpora<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Získejte nepřetržitou podporu</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/cz/blog"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Blog Shopify<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Tipy týkající se obchodní strategie</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="transparent_light"><ul class="pb-2"></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-Základní nástroje" class="text-t7 inline-block">Základní nástroje</span></div><ul class="pb-2" aria-labelledby="subNavItem-Základní nástroje"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/tools/business-name-generator"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Generátor obchodních názvů <span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/tools/logo-maker"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Tvůrce log<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="Externí zdroj: Licencované fotografie ."><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Licencované fotografie<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/" aria-label="Externí zdroj: Nástroj pro odkaz v profilu ."><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Nástroj pro odkaz v profilu<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/tools/qr-code-generator"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Generátor QR kódů<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div></li></ul></nav><div class="ml-auto"><ul class="lg:flex hidden items-center"><li class="mr-8 text-base"><a class="whitespace-nowrap hover:underline text-black" href="/cz/login?ui_locales=cs" data-component-name="login">Přihlásit se</a></li><li class="leading-[0]"><a href="https://accounts.shopify.com/store-create?locale=cs&language=cs&signup_page=https%3A%2F%2Fwww.shopify.com%2Fcz%2Fanalytics&signup_types%5B%5D=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled py-2 px-5 text-base whitespace-nowrap" data-component-name="start-free-trial" data-mode="light" target="">Vyzkoušet zdarma</a></li></ul><ul class="flex items-center lg:hidden mr-[-15px]"><li><a href="https://accounts.shopify.com/store-create?locale=cs&language=cs&signup_page=https%3A%2F%2Fwww.shopify.com%2Fcz%2Fanalytics&signup_types%5B%5D=paid_trial_experience" class="mr-4 text-base underline text-black" data-component-name="start-free-trial" aria-label="Externí zdroj: Vyzkoušet zdarma">Vyzkoušet zdarma</a></li><li><button class="flex h-12 w-12 cursor-pointer select-none flex-col items-center justify-center gap-1" aria-label="Nabídka" aria-expanded="false" aria-controls="MobileDrawer" aria-haspopup="true" type="button" data-component-name="navigation-toggle-open"><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div></button></li></ul></div></div></div><svg class="sr-only" aria-hidden="true"><defs><linearGradient id="start_svg__a" x1="4" y1="2.5" x2="37.5" y2="36" gradientUnits="userSpaceOnUse"><stop stop-color="#00E392"></stop><stop offset="1" stop-color="#00B4CD"></stop></linearGradient><linearGradient id="manage_svg__a" x1="1" y1="1" x2="39" y2="39" gradientUnits="userSpaceOnUse"><stop stop-color="#1CD9D9"></stop><stop offset="1" stop-color="#70D50E"></stop></linearGradient><linearGradient id="market_svg__a" x1="1" y1="1" 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class="flex flex-col gap-md mx-auto sm:max-w-[75%] md:max-w-[66%]"><div class="text-center text-section-light-text" data-mode="light" data-component-name="heading-group"><h1 class="text-base tracking-ff-tight font-bold uppercase leading-none pb-xs text-eyebrow-light-text" data-component-name="kicker">Analytika a vykazování</h1><p class="richtext text-t1 text-balance">Přijímejte fundovanější obchodní rozhodnutí, rychle</p><p class="richtext text-body-lg opacity-body pt-sm">Spolehlivá data o vašem obchodu v reálném čase, bez nutnosti nastavení</p></div><div><div data-component-name="button-group" data-mode="light"><div class="flex gap-y-sm flex-wrap gap-x-sm justify-center"><a href="https://admin.shopify.com/dashboards?ui_locales=cs" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 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data-mode="light" target="">Zobrazit analytiku</a></div></div></div></div></div><div class="[&_img]:!h-full h-[600px] marquee"><div class="marquee__content"><picture data-component-name="image"><img alt="Graf s údaji o prodejní výkonnosti, který je označen jako „Relace podle zařízení“." height="243" src="https://cdn.shopify.com/b/shopify-brochure2-assets/97a33ba39a72a6ff16c272a01d052508.png?width=318&height=243" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/97a33ba39a72a6ff16c272a01d052508.png 2x" width="318"/></picture><picture data-component-name="image"><img alt="Graf s údaji o prodejní výkonnosti, který je označen jako „Zákazníci v průběhu času“." height="243" src="https://cdn.shopify.com/b/shopify-brochure2-assets/5e85eb572d17355b9aaa84d739d61ece.png?width=318&height=243" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/5e85eb572d17355b9aaa84d739d61ece.png 2x" width="318"/></picture><picture data-component-name="image"><img alt="Graf s údaji o prodejní 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srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/ac693c6e22298955ee5d85e164a010bd.png 2x" width="318"/></picture><picture data-component-name="image"><img alt="Graf s údaji o prodejní výkonnosti, který je označen jako „Hrubý prodej podle názvu produktu“." height="243" src="https://cdn.shopify.com/b/shopify-brochure2-assets/dc2c754d67a2c663975bde98be1f8ed1.png?width=318&height=243" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/dc2c754d67a2c663975bde98be1f8ed1.png 2x" width="318"/></picture><picture data-component-name="image"><img alt="Graf s údaji o prodejní výkonnosti, který je označen jako „Hrubý prodej podle zařízení“." height="243" src="https://cdn.shopify.com/b/shopify-brochure2-assets/1d8cc21774384904961cfddbb8d27f60.png?width=318&height=243" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/1d8cc21774384904961cfddbb8d27f60.png 2x" width="318"/></picture><picture data-component-name="image"><img alt="Graf s údaji o prodejní výkonnosti, který je označen jako „Relace podle zemí“." height="243" src="https://cdn.shopify.com/b/shopify-brochure2-assets/8bc0d18e03041425c4cab8de4410d898.png?width=318&height=243" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/8bc0d18e03041425c4cab8de4410d898.png 2x" width="318"/></picture><picture data-component-name="image"><img alt="Graf s údaji o prodejní výkonnosti, který je označen jako „Relace v průběhu času“." height="243" src="https://cdn.shopify.com/b/shopify-brochure2-assets/cbcef3da13573db568ca097dca06cfb6.png?width=318&height=243" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/cbcef3da13573db568ca097dca06cfb6.png 2x" width="318"/></picture></div><div class="marquee__content"><picture data-component-name="image"><img alt="Graf s údaji o prodejní výkonnosti, který je označen jako „Relace podle zařízení“." height="243" src="https://cdn.shopify.com/b/shopify-brochure2-assets/97a33ba39a72a6ff16c272a01d052508.png?width=318&height=243" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/97a33ba39a72a6ff16c272a01d052508.png 2x" width="318"/></picture><picture data-component-name="image"><img alt="Graf s údaji o prodejní výkonnosti, který je označen jako „Zákazníci v průběhu času“." height="243" src="https://cdn.shopify.com/b/shopify-brochure2-assets/5e85eb572d17355b9aaa84d739d61ece.png?width=318&height=243" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/5e85eb572d17355b9aaa84d739d61ece.png 2x" width="318"/></picture><picture data-component-name="image"><img alt="Graf s údaji o prodejní výkonnosti, který je označen jako „Celkové prodeje“." height="243" src="https://cdn.shopify.com/b/shopify-brochure2-assets/728d989249c56184cc2bce5904c43fef.png?width=318&height=243" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/728d989249c56184cc2bce5904c43fef.png 2x" width="318"/></picture><picture data-component-name="image"><img alt="Graf s údaji o prodejní výkonnosti, který je označen jako „Hrubý prodej podle zemí“." height="243" src="https://cdn.shopify.com/b/shopify-brochure2-assets/ac693c6e22298955ee5d85e164a010bd.png?width=318&height=243" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/ac693c6e22298955ee5d85e164a010bd.png 2x" width="318"/></picture><picture data-component-name="image"><img alt="Graf s údaji o prodejní výkonnosti, který je označen jako „Hrubý prodej podle názvu produktu“." height="243" src="https://cdn.shopify.com/b/shopify-brochure2-assets/dc2c754d67a2c663975bde98be1f8ed1.png?width=318&height=243" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/dc2c754d67a2c663975bde98be1f8ed1.png 2x" width="318"/></picture><picture data-component-name="image"><img alt="Graf s údaji o prodejní výkonnosti, který je označen jako „Hrubý prodej podle zařízení“." height="243" src="https://cdn.shopify.com/b/shopify-brochure2-assets/1d8cc21774384904961cfddbb8d27f60.png?width=318&height=243" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/1d8cc21774384904961cfddbb8d27f60.png 2x" width="318"/></picture><picture data-component-name="image"><img alt="Graf s údaji o prodejní výkonnosti, který je označen jako „Relace podle zemí“." height="243" src="https://cdn.shopify.com/b/shopify-brochure2-assets/8bc0d18e03041425c4cab8de4410d898.png?width=318&height=243" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/8bc0d18e03041425c4cab8de4410d898.png 2x" width="318"/></picture><picture data-component-name="image"><img alt="Graf s údaji o prodejní výkonnosti, který je označen jako „Relace v průběhu času“." height="243" src="https://cdn.shopify.com/b/shopify-brochure2-assets/cbcef3da13573db568ca097dca06cfb6.png?width=318&height=243" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/cbcef3da13573db568ca097dca06cfb6.png 2x" width="318"/></picture></div></div></section></div><div class="bg-warm-grey"><section class="grid gap-y-2xl grid-cols-full pb-2xl bg-section-light-bg text-section-light-text pt-2xl relative rounded-t-4xl md:rounded-t-5xl" data-section-name="up-to-minute-analytics-section" data-component-name="up-to-minute-analytics-section" data-viewable-component="true" data-mode="light" id="up-to-minute-analytics"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-2xl" data-component-name="section-header"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-10 lg:col-span-8 xl:col-span-8 col-start-1"><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t2 text-balance">Rychlé, flexibilní a relevantní vykazování</h2></div></div></div><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-2xl items-center"><div class="col-span-4 sm:col-span-8 md:col-span-6 md:col-start-7 md:order-2"><div class="aspect-square"><picture data-component-name="image"><img alt="" class="object-contain w-full h-full" height="618" src="https://cdn.shopify.com/b/shopify-brochure2-assets/e689a9b64f9eb98229aeda707c72f3c6.png?width=824&height=618" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/e689a9b64f9eb98229aeda707c72f3c6.png 2x" width="824"/></picture></div></div><div class="col-span-4 sm:col-span-8 md:col-span-5 md:col-start-1 md:order-1"><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t3 text-balance">Předem připravené výkazy pro obchodování</h2><p class="richtext text-body-base opacity-body pt-2">Získejte přístup k <a href="https://help.shopify.com/cs/manual/reports-and-analytics/shopify-reports/report-types/default-reports" data-component-name="reports-link">výkazům platformy Shopify</a>, jejichž cílem je přinášet užitečné informace pro vaše obchodování. Bez nutnosti jakékoliv další činnosti okamžitě porozumíte výkonům svého obchodu, a budete tak moci rychleji reagovat a provádět potřebné optimalizace.</p></div><a href="https://admin.shopify.com/reports?ui_locales=cs" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline hover:ring-1 disabled:hover-ring-0 md:px-button-lg-px md:py-button-lg-py text-button-lg-size border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:bg-button-light-secondary-bg-hover hover:border-button-light-secondary-border-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:bg-button-light-secondary-bg-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:bg-button-light-secondary-bg-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled mt-6" data-component-name="see-more-button" data-mode="light" target="" urlConfig="[object Object]">Podívejte se na výkazy</a></div></div><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-2xl items-center"><div class="col-span-4 sm:col-span-8 md:col-span-6 md:col-start-1 md:order-1"><div class="aspect-square"><picture data-component-name="image"><img alt="" class="object-contain w-full h-full" height="618" src="https://cdn.shopify.com/b/shopify-brochure2-assets/89c520cd493a7e72f7b0901b83407b90.png?width=824&height=618" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/89c520cd493a7e72f7b0901b83407b90.png 2x" width="824"/></picture></div></div><div class="col-span-4 sm:col-span-8 md:col-span-5 md:col-start-8 md:order-2"><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t3 text-balance">Hlubší průzkum dat</h2><p class="richtext text-body-base opacity-body pt-2">Upravte předem připravené výkazy (nebo si od základu vytvořte vlastní) a získejte odpovědi na otázky, které jsou specifické pro vaši firmu. Přidáním dalších metrik a parametrů můžete z vykazování vytěžit ještě více a zaměřit se přesně na ty informace, která hledáte.</p></div><a href="https://admin.shopify.com/analytics/reports/explore?ui_locales=cs" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline hover:ring-1 disabled:hover-ring-0 md:px-button-lg-px md:py-button-lg-py text-button-lg-size border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:bg-button-light-secondary-bg-hover hover:border-button-light-secondary-border-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:bg-button-light-secondary-bg-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:bg-button-light-secondary-bg-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled mt-6" data-component-name="start-exploring-button" data-mode="light" target="" urlConfig="[object Object]">Začněte procházet</a></div></div><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-2xl items-center"><div class="col-span-4 sm:col-span-8 md:col-span-6 md:col-start-7 md:order-2"><div class="aspect-square"><picture data-component-name="image"><img alt="" class="object-contain w-full h-full" height="618" src="https://cdn.shopify.com/b/shopify-brochure2-assets/4c4fb4fd033d7577b9c831ba37df39e7.png?width=824&height=618" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/4c4fb4fd033d7577b9c831ba37df39e7.png 2x" width="824"/></picture></div></div><div class="col-span-4 sm:col-span-8 md:col-span-5 md:col-start-1 md:order-1"><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t3 text-balance">Monitorování v reálném čase</h2><p class="richtext text-body-base opacity-body pt-2">Díky tomu, že na panelu a ve všech výkazech dochází k aktualizaci údajů v reálném čase, vám už nikdy neunikne žádná změna ve výkonnosti vašeho obchodu. Přetáhněte a přizpůsobte si svůj panel tak, abyste na první pohled viděli ty nejdůležitější metriky a mohli se na základě změn včas rozhodovat.</p></div><a href="https://admin.shopify.com/analytics?ui_locales=cs" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline hover:ring-1 disabled:hover-ring-0 md:px-button-lg-px md:py-button-lg-py text-button-lg-size border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:bg-button-light-secondary-bg-hover hover:border-button-light-secondary-border-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:bg-button-light-secondary-bg-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:bg-button-light-secondary-bg-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled mt-6" data-component-name="view-your-dashboard-button" data-mode="light" target="" urlConfig="[object Object]">Podívejte se na svůj panel</a></div></div></section></div><div class=""><section class="grid gap-y-2xl grid-cols-full pb-2xl bg-section-dark-bg text-section-dark-text pt-2xl relative rounded-t-4xl md:rounded-t-5xl justify-items-center" data-section-name="check-essential-analytics-one-plane-section" data-component-name="check-essential-analytics-one-plane-section" data-viewable-component="true" data-mode="dark" id="check-essential-analytics-one-plane"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-2xl" data-component-name="section-header"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-10 lg:col-span-8 xl:col-span-8 col-start-1"><div class="text-left text-section-dark-text" data-mode="dark" data-component-name="heading-group"><h2 class="richtext text-t2 text-balance">Sledujte všechny zásadní analytické údaje na jednom místě</h2></div></div></div><div class="grid grid-cols-1 gap-x-gutter gap-y-gutter sm:grid-cols-2 lg:grid-cols-3 container" data-component-name="card-grid"><div data-component-name="card" class="rounded-2xl ring-0 ring-white/20 border-white bg-white/5 p-lg" data-mode="dark"><div><picture data-component-name="image"><img alt="Koláž se šperkem a sloupcovým grafem s hrubým prodejem podle zemí, překrytým liniovým grafem celkových prodejů podle měsíců." class="mb-md rounded-lg" height="302" loading="lazy" src="https://cdn.shopify.com/b/shopify-brochure2-assets/5b55ecc4d7274bd6f92fccec2d9032ec.png?width=543&height=302" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/5b55ecc4d7274bd6f92fccec2d9032ec.png 2x" width="543"/></picture></div><div><div class="text-left text-section-dark-text" data-mode="dark" data-component-name="heading-group"><h2 class="richtext text-t5 text-balance">Prodeje</h2><p class="richtext text-body-base opacity-body pt-2">Mějte přehled o tom, kolik peněz váš obchod vydělává napříč kanály.</p></div></div></div><div data-component-name="card" class="rounded-2xl ring-0 ring-white/20 border-white bg-white/5 p-lg" data-mode="dark"><div><picture data-component-name="image"><img alt="Koláž s grafem konverzního poměru online obchodu překrytým šperkem a vyskakovacím oknem objednávky s nápisem „Děkujeme!“" class="mb-md rounded-lg" height="302" loading="lazy" src="https://cdn.shopify.com/b/shopify-brochure2-assets/004bf601a526e822ff6ce173340952ab.png?width=543&height=302" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/004bf601a526e822ff6ce173340952ab.png 2x" width="543"/></picture></div><div><div class="text-left text-section-dark-text" data-mode="dark" data-component-name="heading-group"><h2 class="richtext text-t5 text-balance">Konverzní poměr</h2><p class="richtext text-body-base opacity-body pt-2">Zjistěte, co je potřeba k tomu, aby se z návštěvníků webu stali zákazníci.</p></div></div></div><div data-component-name="card" class="rounded-2xl ring-0 ring-white/20 border-white bg-white/5 p-lg" data-mode="dark"><div><picture data-component-name="image"><img alt="Koláž s kruhovým grafem relací podle zařízení, překrytým sloupcovým grafem relací podle zemí s malými obrázky vlajek Kanady, Spojeného království a USA." class="mb-md rounded-lg" height="302" loading="lazy" src="https://cdn.shopify.com/b/shopify-brochure2-assets/2c8f4c3e2061c5b229555967f2d81712.png?width=543&height=302" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/2c8f4c3e2061c5b229555967f2d81712.png 2x" width="543"/></picture></div><div><div class="text-left text-section-dark-text" data-mode="dark" data-component-name="heading-group"><h2 class="richtext text-t5 text-balance">Relace</h2><p class="richtext text-body-base opacity-body pt-2">Podívejte se, jaká je návštěvnost vašeho obchodu a odkud návštěvníci přicházejí.</p></div></div></div></div><a href="https://admin.shopify.com/dashboards?ui_locales=cs" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline hover:ring-1 disabled:hover-ring-0 md:px-button-lg-px md:py-button-lg-py text-button-lg-size border-2 text-button-dark-secondary-text bg-button-dark-secondary-bg border-button-dark-secondary-border ring-current hover:text-button-dark-secondary-text-hover hover:bg-button-dark-secondary-bg-hover hover:border-button-dark-secondary-border-hover hover:ring-button-dark-secondary-border-hover focus:text-button-dark-secondary-text-focus focus:bg-button-dark-secondary-bg-focus focus:border-button-dark-secondary-border-focus focus:ring-button-dark-secondary-border-focus active:text-button-dark-secondary-text-active active:bg-button-dark-secondary-bg-active active:border-button-dark-secondary-border-active active:ring-button-dark-secondary-border-active disabled:text-button-dark-secondary-text-disabled disabled:bg-button-dark-secondary-bg-disabled disabled:border-button-dark-secondary-border-disabled disabled:ring-button-dark-secondary-border-disabled" data-component-name="go-to-your-dashboard-button" data-mode="dark" target="">Přejděte na svůj panel</a></section></div><section class="grid gap-y-2xl grid-cols-full text-section-light-text py-0 pt-12 pb-4 [&>.container]:px-6 md:[&>.container]:px-0 bg-warm-grey [&_p.text-body-sm]:opacity-60" data-section-name="testimonials-section" data-component-name="testimonials-section" data-viewable-component="true" data-mode="light" id="testimonials"><div class="container rounded-2xl p-10 md:py-12 lg:py-15"><div class="grid gap-10 md:grid-cols-2 md:gap-4 lg:gap-6"><div class="flex flex-col sm:flex-row gap-4 lg:gap-6"><div class="w-16 h-16 md:w-20 md:h-20 rounded-full overflow-hidden shrink-0"><picture data-component-name="image"><img alt="Fotografický portrét Ruby Friel, zakladatelky firmy Still Life Story" class="object-cover" src="https://cdn.shopify.com/b/shopify-brochure2-assets/40570d7e867526bfcf9df40af36789aa.png"/></picture></div><div class="sm:pr-6"><h3 class="richtext text-body-lg mb-5 inline-block before:content-[open-quote] before:absolute before:-translate-x-full after:content-[close-quote]">Využíváním analytiky a vykazování od Shopify k identifikaci nejprodávanějších produktů a prodejních trendů se nám o Vánocích podařilo meziročně zvýšit tržby o 50 %.</h3><div><p class="richtext text-body-sm">Ruby Friel, zakladatelka, <a data-component-name="testimonial-still-life-link" data-mode="light" class="group font-bold focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out text-link-light focus:text-link-light-focus hover:text-link-light-hover active:text-link-light-active disabled:text-link-light-disabled text-body-sm" style="widows:2" aria-label="Still Life Story (Otevře se v novém okně)" href="/blog/using-analytics-to-grow-your-business" target="_blank"><span class="inline underline hover:no-underline">Still Life Story</span></a></p></div></div></div><div class="flex flex-col sm:flex-row gap-4 lg:gap-6"><div class="w-16 h-16 md:w-20 md:h-20 rounded-full overflow-hidden shrink-0"><picture data-component-name="image"><img alt="Fotografický portrét Shelby Adams, provozní manažerky firmy Cleverhood." class="object-cover" src="https://cdn.shopify.com/b/shopify-brochure2-assets/f9e46941653a1b883927e508f6b1c1ff.png"/></picture></div><div class="sm:pr-6"><h3 class="richtext text-body-lg mb-5 inline-block before:content-[open-quote] before:absolute before:-translate-x-full after:content-[close-quote]">Vytváření vlastních panelů nám umožňuje soustředit se na výkonnost našeho hlavního produktu, aniž bychom museli data exportovat a čistit. Můžeme tak reagovat pohotově a včas.</h3><div><p class="richtext text-body-sm">Shelby Adams, provozní manažerka, <a data-component-name="testimonial-cleverhood-link" data-mode="light" class="group font-bold focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out text-link-light focus:text-link-light-focus hover:text-link-light-hover active:text-link-light-active disabled:text-link-light-disabled text-body-sm" style="widows:2" aria-label="Externí zdroj: Cleverhood (Otevře se v novém okně)" href="https://cleverhood.com/" target="_blank"><span class="inline underline hover:no-underline">Cleverhood</span></a></p></div></div></div></div></div></section><div class=""><section class="grid gap-y-2xl grid-cols-full pb-2xl bg-section-light-bg text-section-light-text pt-2xl relative" data-section-name="benchmarks-section" data-component-name="benchmarks-section" data-viewable-component="true" data-mode="light" id="benchmarks"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-xl" data-component-name="side-by-side"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-6 col-start-1 flex flex-col gap-y-xl"><picture data-component-name="image"><img alt="Oděvní položka a dva grafy: jeden liniový zobrazující prodeje připisované marketingu a druhý s nejlepšími marketingovými kanály, jako je Google, TikTok atd." class="mx-auto rounded-lg" height="618" loading="lazy" src="https://cdn.shopify.com/b/shopify-brochure2-assets/6dfdd796bffd7e2158b7fc9f89dfeceb.png?width=824&height=618" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/6dfdd796bffd7e2158b7fc9f89dfeceb.png 2x" width="824"/></picture></div><div class="col-span-4 xs:col-span-4 md:col-span-5 xs:col-start-1 sm:col-start-1 md:col-start-8 flex flex-col gap-y-xl sm:col-span-6 place-content-center"><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0" data-mode="light"><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t3 text-balance">Měření marketingu</h2><p class="richtext text-body-base opacity-body pt-2">Získejte centralizovaný a nezkreslený přehled o svých marketingových investicích prostřednictvím vykazování atribuce, nákladů na získání zákazníka a návratnosti výdajů na reklamu napříč kanály, jako jsou e-mail, sociální sítě a reklamy.</p></div></div></div></div></div><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-xl" data-component-name="side-by-side"><div class="col-span-4 xs:col-span-4 md:col-span-5 col-start-1 flex flex-col gap-y-xl sm:col-span-6 place-content-center"><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0" data-mode="light"><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group" subheadHtmlEN="Využijte <a href="/cz/blog/benchmarks" href="https://www.shopify.com/blog/benchmarks" data-component-name="benchmarks-link">agregované poznatky z platformy</a> k lepšímu porozumění vlastní obchodní výkonnosti a souvisejícímu srovnání s podobnými firmami v rámci Shopify." subheadHtmlIntl="Využijte <a href="https://help.shopify.com/cs/manual/reports-and-analytics/shopify-reports/report-types/using-reports/benchmarks_in_reports" href="https://www.shopify.com/blog/benchmarks" data-component-name="benchmarks-link">agregované poznatky z platformy</a> k lepšímu porozumění vlastní obchodní výkonnosti a souvisejícímu srovnání s podobnými firmami v rámci Shopify."><h2 class="richtext text-t3 text-balance">Srovnejte svůj obchod s obdobnými obchody napříč Shopify</h2><p class="richtext text-body-base opacity-body pt-2">Využijte <a href="https://help.shopify.com/cs/manual/reports-and-analytics/shopify-reports/report-types/using-reports/benchmarks_in_reports" href="https://www.shopify.com/blog/benchmarks" data-component-name="benchmarks-link">agregované poznatky z platformy</a> k lepšímu porozumění vlastní obchodní výkonnosti a souvisejícímu srovnání s podobnými firmami v rámci Shopify.</p></div></div></div></div><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-6 xs:col-start-1 sm:col-start-1 md:col-start-7 flex flex-col gap-y-xl order-first md:order-last"><picture data-component-name="image"><img alt="Šortky a košile před liniovým grafem čistého prodeje s vyskakovacím oknem zahrnujícím průměrné, referenční a mediánové údaje obchodu k danému datu." class="mx-auto rounded-lg" height="618" loading="lazy" src="https://cdn.shopify.com/b/shopify-brochure2-assets/0f285bfb46c2ada6ec8aa5050a9f0666.png?width=824&height=618" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/0f285bfb46c2ada6ec8aa5050a9f0666.png 2x" width="824"/></picture></div></div></section></div><div class=""><section class="grid gap-y-2xl grid-cols-full pb-2xl bg-section-light-bg text-section-light-text pt-2xl relative" data-section-name="live-view-section" data-component-name="live-view-section" data-viewable-component="true" data-mode="light" id="live-view"><div class="container relative flex flex-col rounded-2xl overflow-hidden bg-fullwidthcard-dark-bg text-fullwidthcard-dark-text sm:flex-row [&_picture]:w-full" data-mode="dark" data-component-name="full-width-card"><div class="flex basis-1/2"><picture data-component-name="image"><img alt="Zemský globus s obloukovými čarami vedoucími z bodu na severovýchodě Severní Ameriky k blíže neurčeným bodům na opačné straně; grafy sledující aktuální návštěvníky, celkové prodeje a nejvyšší transakce se překrývají." class="w-full h-full grow object-cover" height="586" loading="lazy" src="https://cdn.shopify.com/b/shopify-brochure2-assets/71333aab3eb1ce3ff1cfc8bf4ef9b036.png?width=710&height=586" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/71333aab3eb1ce3ff1cfc8bf4ef9b036.png 2x" width="710"/></picture></div><div class="grid basis-1/2 sm:place-content-center gap-y-md p-8 md:p-10 lg:p-16"><div data-component-name="card" class="rounded-2xl ring-0 ring-white/20 border-white p-0" data-mode="dark"><div><div class="text-left text-section-dark-text" data-mode="dark" data-component-name="heading-group"><h2 class="text-base tracking-ff-tight font-bold uppercase leading-none pb-xs text-eyebrow-dark-text" data-component-name="kicker">Zobrazení v reálném čase</h2><p class="richtext text-t3 text-balance">Sledujte každý prodej</p><p class="richtext text-body-base opacity-body pt-2">Sledujte bleskové výprodeje, Black Friday Cyber Monday (BFCM) a propagační akce v reálném čase pomocí dynamických metrik, geografických dat a bohatých vizualizací.</p></div><div class="mt-md leading-[0]"><a href="https://admin.shopify.com/dashboards/live?ui_locales=cs" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline hover:ring-1 disabled:hover-ring-0 md:px-button-lg-px md:py-button-lg-py text-button-lg-size border-2 text-button-dark-secondary-text bg-button-dark-secondary-bg border-button-dark-secondary-border ring-current hover:text-button-dark-secondary-text-hover hover:bg-button-dark-secondary-bg-hover hover:border-button-dark-secondary-border-hover hover:ring-button-dark-secondary-border-hover focus:text-button-dark-secondary-text-focus focus:bg-button-dark-secondary-bg-focus focus:border-button-dark-secondary-border-focus focus:ring-button-dark-secondary-border-focus active:text-button-dark-secondary-text-active active:bg-button-dark-secondary-bg-active active:border-button-dark-secondary-border-active active:ring-button-dark-secondary-border-active disabled:text-button-dark-secondary-text-disabled disabled:bg-button-dark-secondary-bg-disabled disabled:border-button-dark-secondary-border-disabled disabled:ring-button-dark-secondary-border-disabled" data-component-name="view-live-metrics-button" data-mode="dark" target="">Zobrazujte živé metriky</a></div></div></div></div></div></section></div><section class="grid gap-y-2xl grid-cols-full pb-4xl bg-section-light-bg text-section-light-text pt-2xl" data-section-name="built-to-scale-section" data-component-name="side-by-side-list" data-viewable-component="true" data-mode="light" id="built-to-scale"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-2xl" data-component-name="section-header"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-10 lg:col-span-8 xl:col-span-8 col-start-1"><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t2 text-balance"> Měření, které se přizpůsobí vašemu podnikání </h2></div></div></div><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-xl" data-component-name="side-by-side"><div class="col-span-4 xs:col-span-4 md:col-span-6 col-start-1 flex flex-col gap-y-xl sm:col-span-6 place-content-center"><div class="grid gap-y-xl mt-4 md:mt-0" mode="light"><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0 flex flex-col sm:flex-row gap-x-lg gap-y-4 sm:gap-y-0" data-mode="light"><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h3 class="richtext text-t5 text-balance">Připojte se ke svým datům</h3><p class="richtext text-body-base opacity-body pt-2">Mějte ke svým datům přístup kdekoliv potřebujete <a href="https://shopify.dev/docs/api/admin-graphql" data-component-name="ease-integration-link" target="_blank" rel="noopener noreferrer">prostřednictvím našeho API</a> nebo se připojte k analytickým integracím dostupným v našem <a href="https://apps.shopify.com/categories/store-management-analytics" data-component-name="app-store-link" target="_blank" rel="noopener noreferrer">obchodu s aplikacemi</a>.</p></div></div></div><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0 flex flex-col sm:flex-row gap-x-lg gap-y-4 sm:gap-y-0" data-mode="light"><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h3 class="richtext text-t5 text-balance">Pište vlastní dotazy</h3><p class="richtext text-body-base opacity-body pt-2">Zadávejte dotazy, zkoumejte a analyzujte data ve výkazu pomocí <a href="https://shopify.dev/docs/api/shopifyql" data-component-name="write-custom-queries-link" target="_blank" rel="noopener noreferrer">ShopifyQL</a>, našeho dotazovacího jazyka určeného pro obchodování.</p></div></div></div><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0 flex flex-col sm:flex-row gap-x-lg gap-y-4 sm:gap-y-0" data-mode="light"><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h3 class="richtext text-t5 text-balance">Získejte přístup k dalším aplikacím</h3><p class="richtext text-body-base opacity-body pt-2">Využijte <a href="https://apps.shopify.com/categories/store-management-analytics" data-component-name="access-more-apps-link">ekosystém aplikací a partnerů</a> Shopify a vyjděte vstříc svým potřebám doplňkových dat a měření.</p></div></div></div></div></div><div class="col-span-4 xs:col-span-4 sm:col-span-6 md:col-span-5 xs:col-start-1 sm:col-start-1 md:col-start-8 flex flex-col gap-y-xl order-first md:order-last"><picture data-component-name="image"><img alt="Koláž se zlatými náušnicemi, logy aplikací Google a Meta a vyskakovacím oknem počítače se surovými daty pro připojení API." class="mx-auto rounded-lg" height="461" loading="lazy" src="https://cdn.shopify.com/b/shopify-brochure2-assets/5a535dbb7bcb0a270f73bde6cd6b6816.png?width=614&height=461" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/5a535dbb7bcb0a270f73bde6cd6b6816.png 2x" width="614"/></picture></div></div></section><section class="grid gap-y-2xl grid-cols-full bg-section-light-bg text-section-light-text bg-core-creative-conversion [&_p]:text-white/70 [&_p]:!opacity-100 py-2xl [&_span]:bg-transparent" data-section-name="bottom-conversion" data-component-name="bottom-conversion" data-viewable-component="true" data-mode="light" id="bottom-conversion"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-2xl" data-component-name="conversion"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-10 lg:col-span-8 xl:col-span-8 xs:col-start-1 sm:col-start-1 md:col-start-2 lg:col-start-3 xl:col-start-3"><div class="text-center text-section-dark-text" data-mode="dark" data-component-name="heading-group"><h2 class="richtext text-t2 text-balance">Začněte ještě dnes měřit se Shopify</h2><p class="richtext text-body-lg opacity-body pt-sm">Vyzkoušejte si Shopify zdarma a seznamte se se všemi nástroji a službami, které potřebujete k zahájení, provozu a rozvoji svého podnikání.</p></div><div data-component-name="button-group" class="mt-md" data-mode="dark"><div class="flex gap-y-sm flex-wrap gap-x-sm justify-center"><a href="https://accounts.shopify.com/store-create?locale=cs&language=cs&signup_page=https%3A%2F%2Fwww.shopify.com%2Fcz%2Fanalytics&signup_types%5B%5D=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline md:px-button-lg-px md:py-button-lg-py text-button-lg-size border-2 text-button-dark-primary-text 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Aktuální: Česká republika"><span class="inline-flex items-center"><svg viewBox="0 0 45 45" aria-hidden="true" focusable="false" class="mr-1 h-4 w-4 fill-white"><path d="M22.5 2A20.5 20.5 0 1 0 43 22.5 20.52 20.52 0 0 0 22.5 2zm-4.23 28.79A33.67 33.67 0 0 0 22 31a34.54 34.54 0 0 0 4.76-.33 30.45 30.45 0 0 1-4.26 9 30.41 30.41 0 0 1-4.23-8.88zM22 28a29.86 29.86 0 0 1-4.47-.34A31 31 0 0 1 17 22a29.87 29.87 0 0 1 .36-4.64A30.13 30.13 0 0 1 22 17a31 31 0 0 1 5.66.53A29.85 29.85 0 0 1 28 22a31 31 0 0 1-.5 5.5 31 31 0 0 1-5.5.5zm-7.64-1a25.22 25.22 0 0 1-9.15-4.5 24.89 24.89 0 0 1 9-4.48A33.56 33.56 0 0 0 14 22a34.61 34.61 0 0 0 .36 5zM22.5 5.21a25.25 25.25 0 0 1 4.5 9.15 34.61 34.61 0 0 0-5-.36 33.58 33.58 0 0 0-4 .24 25.24 25.24 0 0 1 4.5-9.03zm8.29 13.06a30.41 30.41 0 0 1 8.89 4.23 30.46 30.46 0 0 1-9 4.26A34.54 34.54 0 0 0 31 22a33.67 33.67 0 0 0-.21-3.73zm8.82.59A33.75 33.75 0 0 0 30.26 15a29.2 29.2 0 0 0-3.89-9.56 17.54 17.54 0 0 1 13.24 13.42zm-21-13.41a29.16 29.16 0 0 0-3.85 9.35 29.16 29.16 0 0 0-9.35 3.85A17.54 17.54 0 0 1 18.64 5.44zM5.44 26.36a29.2 29.2 0 0 0 9.56 3.9 33.75 33.75 0 0 0 3.86 9.36A17.54 17.54 0 0 1 5.44 26.36zm20.7 13.25a33.73 33.73 0 0 0 3.91-9.56 33.73 33.73 0 0 0 9.56-3.91 17.55 17.55 0 0 1-13.47 13.47z"></path></svg><span class="break-keep">Česká republika</span><svg viewBox="0 0 10 5" aria-hidden="true" focusable="false" class="ml-2 h-3 w-3 fill-white"><path d="m0 0 5 5 5-5H0z"></path></svg></span></button><div aria-hidden="true" class="w-128 absolute bottom-[calc(100%+5em)] z-50 rounded-lg leading-8 bg-black text-white shadow-soft-dark-2xl inset-x-0" id="regionSelector" data-component-name="region-selector" style="display:none"><ul class="columns-2 px-5 py-8 md:px-14 md:py-10" data-component-name="region-nav" id="region-nav"><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/cz/analytics?country=cz&lang=cs" data-component-name="cs-0" aria-current="true">Česká republika<svg viewBox="0 0 10 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Our platform has been assessed and certified by:\",\"Video\",\"videoTutorials\",\"Video Tutorials\",{\"_9\":1123},{\"_11\":12,\"_13\":1124,\"_98\":1171,\"_115\":1179,\"_127\":1184,\"_203\":1219,\"_236\":1241,\"_250\":1246,\"_257\":1250,\"_268\":1256,\"_319\":1274,\"_321\":1275,\"_323\":281,\"_49\":1276,\"_325\":1277,\"_329\":1279,\"_305\":306,\"_71\":1285,\"_343\":1287,\"_370\":1301,\"_422\":1311,\"_424\":425,\"_426\":427,\"_428\":429,\"_430\":431,\"_432\":433,\"_434\":435,\"_436\":1312,\"_447\":1318,\"_450\":1320,\"_454\":1322,\"_27\":1533},{\"_15\":1125,\"_17\":1126,\"_27\":1132,\"_35\":1136,\"_45\":1141,\"_49\":1143,\"_51\":1144,\"_58\":1147,\"_60\":1148,\"_65\":1151,\"_67\":1152,\"_69\":1153,\"_71\":1154,\"_75\":1157,\"_77\":1158,\"_79\":1159,\"_89\":90,\"_90\":1166},\"Zavřít\",{\"_19\":1127,\"_20\":1128,\"_21\":1129,\"_23\":1130,\"_25\":1131},\"karusel\",\"snímek\",\"{x} z {y}\",\"Přehrát karusel\",\"Pozastavit karusel\",{\"_29\":1133,\"_31\":1134,\"_33\":1135},\"Navigace pro oblasti\",\"Zavřít navigaci pro oblasti\",\"Otevře externí web v novém okně\",{\"_37\":1137,\"_39\":1138,\"_41\":1139,\"_43\":1140},\"Nabídka\",\"Hlavní\",\"Související stránky\",\"Přejít k obsahu\",{\"_47\":1142},\"Zavřít banner\",\"Zjistit více o: {title}\",{\"_53\":1145,\"_33\":1146,\"_56\":57},\"Externí zdroj: \",\" (Otevře se v novém okně)\",\"Loga\",{\"_15\":1149,\"_63\":1150},\"Zavřít modální okno\",\"Obraz v obraze (PIP)\",\"Další\",\"Předchozí\",\"Aktuální\",{\"_67\":1155,\"_65\":1156},\"Předchozí stránka\",\"Další stránka\",\"Logo Shopify\",\"Logo partnerů Shopify\",{\"_81\":1160,\"_83\":1161,\"_65\":1162,\"_67\":1163,\"_23\":1164,\"_25\":1165},\"Procházet ohlasy\",\"Ohlasy\",\"Další ohlas\",\"Předchozí ohlas\",\"Přehrát ohlas\",\"Pozastavit ohlas\",{\"_23\":1167,\"_25\":1168,\"_94\":1169,\"_96\":1170},\"Přehrát video\",\"Pozastavit video\",\"Ztlumit video\",\"Zrušit ztlumení videa\",{\"_100\":1172,\"_102\":1173},\"Začněte používat naši platformu ještě dnes a získejte až \u003ca id=\\\"showTermsLink\\\" target=\\\"_blank\\\" data-component-name=\\\"sales-bonus-terms\\\" href=\\\"{{incentiveTerms}}\\\"/ style=\\\"color: inherit; font-weight: normal\\\"\u003e5 000 USD ve formě hotovostních rabatů\u003c/a\u003e za své prodeje během prvních šesti měsíců.\",{\"_104\":1174,\"_106\":1175,\"_108\":1176,\"_110\":1177,\"_112\":1178,\"_114\":1177},\"\u0026nbsp\u003ca id=\\\"spIncentivesTermsLink\\\" target=\\\"_blank\\\" class=\\\"!font-normal\\\" target=\\\"_blank\\\" data-component-name=\\\"sp-incentive-terms\\\" href=\\\"{{incentiveTerms}}\\\"/\u003ePlatí příslušné podmínky.\u003c/a\u003e\",\"Speciální nabídka: Získejte POS Pro na 6 měsíců za {{incentivePrice}}/měsíc\",\"Získejte během prvních {{length}} měsíců {{rate}}% sazby za použití karet u osobních prodejů až do výše {{gpvLimit}} USD.\",\"Platí příslušné podmínky\",\"Vyberte si plán a získejte čtečku karet zdarma.\",{\"_117\":1180,\"_119\":1181,\"_121\":122,\"_123\":1182,\"_125\":1183},\"Přijmout vše\",\"Soubory cookie (a další podobné technologie) používáme pro mnoho účelů, jako je například vylepšování prostředí našeho webu, reklamy nebo analytika. Kliknutím na tlačítko Přijmout vše uvedené způsoby používání akceptujete. Další informace si můžete přečíst v \u003ca href=\\\"{{legalCookiesPath}}\\\"\u003ezásadách používání souborů cookie\u003c/a\u003e.\",\"Shopify používá soubory cookie k zajištění potřebných funkcí webu a zlepšování služeb. Používáním našeho webu vyjadřujete souhlas s našimi \u003ca href=\\\"{{legalPrivacyPath}}\\\"\u003ezásadami ochrany osobních údajů\u003c/a\u003e a \u003ca href=\\\"{{legalCookiesPath}}\\\"\u003ezásadami používání souborů cookie\u003c/a\u003e.\",\"Odmítnout vše\",{\"_129\":1185,\"_131\":1186,\"_133\":1187,\"_135\":1188,\"_137\":1189,\"_139\":1190,\"_141\":1191,\"_143\":1192,\"_7\":145,\"_146\":1193,\"_148\":1194,\"_150\":1195,\"_152\":1196,\"_154\":1197,\"_156\":1198,\"_158\":1199,\"_160\":1200,\"_162\":1201,\"_164\":1202,\"_166\":1203,\"_168\":169,\"_170\":1204,\"_172\":1205,\"_174\":1206,\"_176\":1207,\"_178\":1208,\"_180\":1209,\"_182\":1210,\"_184\":1211,\"_186\":1212,\"_188\":1213,\"_190\":1214,\"_192\":1215,\"_194\":1216,\"_196\":1217,\"_198\":145,\"_199\":200,\"_201\":1218},\"Austrálie\",\"Belgie\",\"Brazílie\",\"Kanada\",\"Čína\",\"Kolumbie\",\"Česká republika\",\"Dánsko\",\"Španělsko\",\"Německo\",\"Finsko\",\"Francie\",\"Spojené království\",\"Hongkong – zvláštní administrativní oblast\",\"Indonésie\",\"Irsko\",\"Indie\",\"Itálie\",\"Japonsko\",\"Malajsie\",\"Mexiko\",\"Nigérie\",\"Nizozemsko\",\"Norsko\",\"Nový Zéland\",\"Filipíny\",\"Polsko\",\"Portugalsko\",\"Švédsko\",\"Singapur\",\"Thajsko\",\"Turecko\",\"Tchaj-wan\",\"Jihoafrická republika\",{\"_205\":1220,\"_207\":1221,\"_148\":1222,\"_7\":1223,\"_146\":1224,\"_150\":1225,\"_152\":1226,\"_164\":1227,\"_215\":1228,\"_217\":1229,\"_219\":1230,\"_176\":1231,\"_184\":1232,\"_186\":1233,\"_224\":1234,\"_226\":1235,\"_192\":1236,\"_194\":1237,\"_230\":1238,\"_232\":1239,\"_234\":1240},\"Čeština\",\"Dánština\",\"Němčina\",\"Angličtina\",\"Španělština\",\"Finština\",\"Francouzština\",\"Italština\",\"Japonština\",\"Korejština\",\"Norština Bokmål\",\"Nizozemština\",\"Polština\",\"Portugalština\",\"Portugalská portugalština\",\"Švédština\",\"Thajština\",\"Turečtina\",\"Vietnamština\",\"Zjednodušená čínština\",\"Tradiční čínština\",{\"_238\":1242,\"_240\":241,\"_242\":1243,\"_244\":245,\"_246\":1244,\"_248\":1245},\"Stáhněte si aplikaci Shopify z Google Play\",\"Stáhněte si aplikaci Shopify z Shopify App Storu\",\"QR kód pro stažení z\",\"Naskenujte kód a nainstalujte aplikaci\",{\"_238\":1247,\"_240\":253,\"_242\":1248,\"_244\":255,\"_246\":1244,\"_248\":1249},\"Stáhněte si mobilní aplikaci Shopify POS z Google Play\",\"Stáhněte si mobilní aplikaci Shopify POS z Shopify App Storu\",\"Naskenujte kód nebo klikněte v následující části a nainstalujte aplikaci\",{\"_259\":1251},{\"_261\":1252},{\"_56\":1253,\"_264\":1254,\"_266\":1255},\"Země\",\"Vyberte jednu možnost\",\"Vyberte zemi\",{\"_270\":1257,\"_272\":1258,\"_274\":1259,\"_276\":1260,\"_278\":279,\"_280\":281,\"_282\":1261,\"_284\":1262,\"_286\":287,\"_288\":1263,\"_290\":1264,\"_292\":1265,\"_294\":1263,\"_296\":1266,\"_298\":1267,\"_300\":1266,\"_301\":1268,\"_303\":1269,\"_317\":1273},\"Požádat o přednostní přístup\",\"Požádat o přístup\",\"Začít\",\"Stáhnout dokument\",\"Začněte tím, že se přihlásíte\",\"Přihlásit se\",\"Zaregistrovat se\",\"Vyzkoušet zdarma\",\"Zaregistrovat se zdarma\",\"Hledat\",\"Zadejte, co hledáte\",\"Zůstat v kontaktu\",{\"_305\":306,\"_307\":1270,\"_309\":310,\"_311\":1271,\"_313\":314,\"_315\":1272},\"Platforma pro podnikatele a malé a střední firmy\",\"Obchodní řešení pro rozvíjející se online značky\",\"Řešení pro největší světové značky\",\"Shopify Edition – zima 2025\",\"Zobrazit méně\",\"Zobrazit více\",\"Zjistit více\",{\"_327\":1278},\"U ročních předplatných nabízíme 25% slevu, jestliže se rozhodnete pro plán Basic, Shopify nebo Advanced. Pokud zvolíte 3letý plán Shopify Plus, nabízíme měsíční slevu a nižší online variabilní poplatky za platformu.\",{\"_35\":1280,\"_332\":1281,\"_334\":1282,\"_336\":1283,\"_338\":1284},\"Zjistěte svoje možnosti\",\"Aplikace, které vám usnadní prodej {{vertical}}\",\"Několik oblíbených aplikací, které využívají ostatní obchodníci\",\"Zobrazit další doporučené aplikace\",\"Vývojář: {{partner}}\",{\"_341\":1286},\"Stránka\",{\"_121\":1264,\"_345\":1268,\"_346\":1288,\"_56\":1289,\"_264\":1290,\"_350\":1291,\"_352\":1292,\"_354\":1293,\"_356\":1294,\"_358\":1295},\"Zprovoznit obchod\",\"E-mailová adresa\",\"Zde zadejte svůj e-mail\",\"Vyzkoušejte si Shopify zdarma po dobu {{trialLength}} dnů. Kreditní karta\u0026nbsp;není nutná. Sdělením svého e-mailu souhlasíte s doručováním marketingových e-mailů\u0026nbsp;od\u0026nbsp;Shopify.\",\"Kreditní karta není nutná. Sdělením svého e-mailu souhlasíte s doručováním marketingových e-mailů\u0026nbsp;od\u0026nbsp;Shopify.\",\"Vyzkoušet Shopify zdarma po dobu {{trialLength}} dnů\",\"Vyzkoušejte si Shopify zdarma a seznamte se se všemi nástroji a službami, které potřebujete k zahájení, provozu a rozvoji svého\u0026nbsp;podnikání.\",{\"_360\":1296,\"_362\":1297,\"_364\":1298,\"_366\":1299,\"_368\":1300},\"Získejte {{trialLength}} dní zdarma a pak 1 měsíc za {{paidTrialAmount}}.\",\"Začněte platformu používat zdarma, pak získejte první měsíce (celkem {{count}}) za {{paidTrialAmount}}/měsíc.\",\"Sdělením svého e-mailu souhlasíte s doručováním marketingových e-mailů\u0026nbsp;od\u0026nbsp;Shopify.\",\"Ještě nemáte obchod Shopify? \u003ca href=\\\"{{deeplinkFreeTrial}}\\\" data-component-name=\\\"{{deeplinkFreeTrialName}}\\\"\u003eZačněte platformu používat zdarma, pak získáte první měsíc za {{paidTrialAmount}}.\u003c/a\u003e\",\"Ještě nemáte obchod Shopify? \u003ca href=\\\"{{deeplinkFreeTrial}}\\\" data-component-name=\\\"{{deeplinkFreeTrialName}}\\\"\u003eZačněte platformu používat zdarma, pak získáte první měsíce (celkem {{count}}) za {{paidTrialAmount}}/měsíc.\u003c/a\u003e\",{\"_372\":1302,\"_382\":1303,\"_387\":1304,\"_401\":1305,\"_405\":1306,\"_409\":1307,\"_413\":1308,\"_418\":1309},{\"_374\":375,\"_376\":377,\"_378\":379,\"_380\":381},{\"_374\":384,\"_376\":385,\"_380\":386},{\"_374\":389,\"_376\":390,\"_378\":391,\"_392\":393,\"_394\":395,\"_380\":396,\"_397\":398,\"_399\":400},{\"_374\":403,\"_376\":404},{\"_374\":407,\"_376\":408},{\"_374\":411,\"_376\":412},{\"_374\":415,\"_376\":416,\"_380\":417},{\"_374\":1310,\"_376\":421},\"E-mail\",\"Obsah\",{\"_438\":1313,\"_444\":1316,\"_264\":1290,\"_121\":1317},{\"_440\":1314,\"_442\":1315},\"Došlo k nějaké chybě. Zkuste to znovu později.\",\"E-mail nemá správné formátování\",\"Hotovo\",\"Zaregistrovat\",{\"_374\":1319},\"Shopify Editions | Novinky pro zimu 2025 jsou tady\",{\"_452\":1321},\"Tento obsah se nenačítá kvůli technickému problému\",{\"_456\":1323,\"_458\":459,\"_460\":1324,\"_462\":1325,\"_464\":1326,\"_466\":1327,\"_468\":1328,\"_470\":1329,\"_472\":1330,\"_474\":475,\"_476\":1331,\"_478\":479,\"_480\":481,\"_482\":1332,\"_484\":1333,\"_486\":1334,\"_488\":1335,\"_490\":1336,\"_492\":1337,\"_494\":1338,\"_496\":1339,\"_498\":1340,\"_500\":1341,\"_502\":1342,\"_504\":505,\"_506\":1343,\"_508\":1344,\"_510\":1345,\"_512\":1346,\"_514\":1347,\"_516\":1348,\"_518\":1349,\"_520\":1350,\"_522\":523,\"_524\":1351,\"_526\":1352,\"_528\":529,\"_530\":1353,\"_532\":1354,\"_534\":1355,\"_536\":1356,\"_538\":1357,\"_540\":1358,\"_542\":314,\"_543\":1272,\"_545\":1359,\"_547\":1360,\"_549\":1361,\"_551\":1362,\"_553\":1363,\"_555\":1364,\"_557\":1365,\"_559\":1366,\"_561\":1367,\"_563\":1368,\"_565\":1369,\"_567\":1370,\"_569\":1371,\"_571\":1372,\"_573\":1373,\"_575\":576,\"_577\":1374,\"_579\":1375,\"_581\":1376,\"_583\":1377,\"_585\":1378,\"_587\":588,\"_589\":1379,\"_591\":1380,\"_593\":1381,\"_595\":1273,\"_596\":1382,\"_598\":1383,\"_600\":1384,\"_602\":1385,\"_604\":1386,\"_606\":1387,\"_608\":1388,\"_372\":610,\"_611\":612,\"_613\":1389,\"_615\":1390,\"_617\":1391,\"_619\":1392,\"_621\":622,\"_623\":1393,\"_625\":626,\"_627\":1394,\"_629\":1395,\"_631\":1396,\"_633\":1397,\"_635\":1398,\"_637\":1399,\"_639\":1400,\"_641\":1401,\"_643\":1402,\"_645\":646,\"_647\":1403,\"_274\":1264,\"_649\":1268,\"_650\":651,\"_652\":651,\"_653\":1404,\"_655\":1405,\"_657\":658,\"_659\":1406,\"_661\":1407,\"_663\":1408,\"_665\":1409,\"_667\":1410,\"_669\":1411,\"_671\":1412,\"_673\":1413,\"_675\":1414,\"_677\":678,\"_679\":1415,\"_401\":403,\"_681\":1416,\"_683\":1417,\"_685\":1418,\"_687\":1419,\"_689\":1420,\"_691\":1421,\"_693\":1422,\"_695\":1423,\"_697\":1424,\"_699\":1262,\"_700\":1425,\"_702\":1426,\"_704\":1427,\"_706\":1428,\"_708\":1429,\"_710\":1430,\"_712\":1431,\"_714\":1432,\"_716\":717,\"_718\":1433,\"_720\":1434,\"_722\":1435,\"_724\":1436,\"_726\":1437,\"_728\":1438,\"_730\":1439,\"_732\":1440,\"_734\":1441,\"_736\":1442,\"_738\":1443,\"_740\":1444,\"_742\":1445,\"_744\":1446,\"_746\":1447,\"_748\":749,\"_750\":1151,\"_752\":753,\"_754\":1448,\"_756\":1449,\"_758\":1450,\"_760\":1451,\"_762\":1452,\"_764\":1453,\"_766\":1454,\"_768\":1455,\"_770\":1456,\"_772\":1457,\"_774\":1454,\"_775\":1458,\"_777\":1259,\"_778\":779,\"_309\":310,\"_780\":1459,\"_782\":1460,\"_784\":785,\"_786\":787,\"_788\":1461,\"_790\":1462,\"_792\":793,\"_794\":1463,\"_796\":1464,\"_798\":1465,\"_800\":1466,\"_802\":803,\"_804\":805,\"_806\":1467,\"_808\":1468,\"_810\":1469,\"_812\":1470,\"_814\":1471,\"_816\":1472,\"_818\":1473,\"_820\":1474,\"_822\":823,\"_824\":1475,\"_826\":1476,\"_102\":1477,\"_829\":1478,\"_831\":1479,\"_833\":1480,\"_835\":1481,\"_837\":1482,\"_839\":1483,\"_329\":1484,\"_842\":1485,\"_844\":1486,\"_846\":1487,\"_848\":1488,\"_850\":1489,\"_852\":1490,\"_854\":1491,\"_856\":857,\"_858\":1492,\"_860\":1493,\"_862\":863,\"_864\":865,\"_866\":1494,\"_868\":1495,\"_870\":1496,\"_872\":1397,\"_873\":1497,\"_875\":1498,\"_877\":1443,\"_878\":1499,\"_880\":881,\"_882\":1500,\"_884\":885,\"_886\":1501,\"_888\":1502,\"_890\":891,\"_892\":622,\"_893\":314,\"_894\":1503,\"_896\":314,\"_897\":1271,\"_898\":899,\"_900\":901,\"_902\":1504,\"_904\":1505,\"_906\":1506,\"_343\":1263,\"_370\":1507,\"_909\":1508,\"_911\":1509,\"_913\":1510,\"_915\":1511,\"_917\":1512,\"_919\":1513,\"_921\":1514,\"_923\":1515,\"_925\":1516,\"_927\":1517,\"_929\":1518,\"_931\":1519,\"_933\":1520,\"_935\":1521,\"_937\":1522,\"_939\":1523,\"_941\":942,\"_943\":1110,\"_945\":1524,\"_405\":407,\"_947\":1525,\"_949\":1526,\"_951\":952,\"_953\":1527,\"_955\":1528,\"_957\":1529,\"_959\":1530,\"_961\":1531,\"_963\":1532,\"_387\":389},\"Informace o Shopify\",\"Všechny funkce\",\"Všechny produkty\",\"Projděte si všechny produkty a funkce Shopify\",\"Vyhledejte firemní aplikace\",\"Shopify App Store\",\"Prodávejte velkoobchodním zákazníkům i přímo spotřebitelům\",\"B2B\",\"Bankovnictví\",\"Blog pro podniky\",\"Blog pro obchodníky\",\"Blog pro maloobchod\",\"Úvěry\",\"Prosazování značky\",\"Vybudujte značku od základu\",\"Zajistěte značce profesionální vzhled a usnadněte zákazníkům kontaktování své firmy\",\"Budování\",\"Licencované fotografie zdarma\",\"Business Encyclopedia\",\"Bezpečné financování podnikání\",\"Rozvoj podnikání\",\"Škálujte své podnikání\",\"Generátor obchodních názvů \",\"Šablona obchodního plánu\",\"Typy právních subjektů\",\"Tlačítko Koupit\",\"Přetvořte existující webové stránky nebo blog na online obchod\",\"Seznamte se s tlačítkem Koupit\",\"Financování velkých maloobchodníků\",\"Financování malých firem\",\"Protokol změn\",\"Zdroj informací o posledních aktualizacích\",\"Pokladna\",\"Nabízejte rychlé a efektivní prostředí pokladny\",\"Pokladna světové třídy\",\"Placení zákazníků\",\"Komunita\",\"Akce komunity\",\"Srovnání s Plus\",\"Obchodní kurzy\",\"Učte se od uznávaných expertů\",\"Kalkulátor nákladů\",\"Kredit\",\"Zkušební verze zdarma\",\"Dokumenty\",\"Poznejte svoji cílovou skupinu\",\"Získejte užitečné informace o zákaznících.\",\"Přizpůsobení\",\"Domény\",\"Pořiďte si webovou doménu\",\"Domény a hosting\",\"Online obchod\",\"Editor online obchodu\",\"SEO pro elektronické obchodování\",\"Zlepšete své pořadí ve výsledcích hledání\",\"Vytvořte si webové stránky\",\"Všechna Shopify Editions\",\"Archiv minulých Shopify Editions\",\"Shopify Edition – léto 2024\",\"Více než 150 nejnovějších aktualizací produktů\",\"E-mailový marketing\",\"Encyklopedie\",\"Základní nástroje\",\"Příklady\",\"Webové stránky pro prodej\",\"Experti\",\"Facebook \u0026 Instagram\",\"Nejčastější dotazy\",\"Funkce\",\"Spravujte své finance a získejte přístup k financování\",\"Automatizace elektronického obchodování\",\"Automatizujte provoz firmy\",\"Komunita Shopify\",\"Příběhy zakladatelů\",\"Učte se od úspěšných obchodníků\",\"Ochrana proti podvodům\",\"Seznamte se s bezplatnými obchodními nástroji\",\"Nástroje k řízení provozu firmy\",\"Bezplatné nástroje\",\"Plnění\",\"Outsourcované plnění a vracení zboží\",\"Google a YouTube\",\"Průvodci\",\"Obchod s hardwarem\",\"Nápověda a podpora\",\"Získejte nepřetržitou podporu\",\"Centrum nápovědy\",\"Průvodci s postupy\",\"Přečtěte si podrobné průvodce pro firmy\",\"Generátor tiráže\",\"Chat obchodu\",\"Motivujte návštěvníky k nákupu\",\"Chat se zákazníky\",\"Splátky\",\"Mezinárodní prodeje\",\"Prodávejte globálně\",\"Spravujte skladové zásoby a objednávky\",\"Správa skladových zásob a objednávek\",\"Připojte se hned\",\"Zjistit informace\",\"Půjčky\",\"Nástroj pro odkaz v profilu\",\"Tvůrce log\",\"Spravovat\",\"Spravovat vše\",\"Řiďte své podnikání\",\"Sledujte prodeje, objednávky a analytiku\",\"Trh\",\"Propagujte svou 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over time'.\",\"headingButtonGroup\",{\"_1997\":1998,\"_2005\":2006},\"headingGroup\",{\"_1999\":2000,\"_2001\":2002,\"_2003\":2004},\"kicker\",\"Analytics and reporting\",\"headingHtml\",\"Make smart business decisions, quickly\",\"subheadHtml\",\"Real-time and reliable data about your store, no set-up required\",\"buttonGroup\",{\"_2007\":2008,\"_350\":2011},\"buttons\",[2009],{\"_374\":2010},\"View your analytics\",\"Don’t have a Shopify store? Get started with a \u003ca href=\\\"{{deeplinkFreeTrial}}\\\" data-component-name=\\\"{{deeplinkFreeTrialName}}\\\"\u003e{{trialLength}}-day free trial\u003c/a\u003e.\",\"realTimeAnalytics\",{\"_2014\":2015,\"_2017\":2018},\"sectionHeader\",{\"_2001\":2016},\"Fast, flexible, and relevant reporting\",\"sideBySides\",[2019,2032,2041],{\"_2020\":2021,\"_1997\":2025,\"_2028\":2029},\"SideBySideVideoProps\",{\"_90\":2022},{\"_2023\":2024},\"videoAltDescription\",\"A cursor scrolls through a dropdown menu of reports and selects one that reads ‘Customer cohort analysis,’ then that report appears onscreen.\",{\"_2001\":2026,\"_2003\":2027},\"Pre-built reports for commerce\",\"Access \u003ca href=\\\"{{help, url(path: '/manual/reports-and-analytics/shopify-reports/report-types/default-reports')}}\\\" data-component-name=\\\"reports-link\\\"\u003eShopify-built reports\u003c/a\u003e that are designed for commerce insights. Immediately understand your store’s performance with no additional work required, so you can respond faster and make optimizations.\",\"cta\",{\"_2030\":2031},\"children\",\"See reports\",{\"_2020\":2033,\"_1997\":2036,\"_2028\":2039},{\"_90\":2034},{\"_2023\":2035},\"A cursor clicks a button that says ‘New exploration,’ then a button that says ‘Metrics,’ then ‘Net sales,’ and then selects ‘Region’ from a ‘Dimensions’ drop-down; onscreen, a graph visualizing that exploration appears.\",{\"_2001\":2037,\"_2003\":2038},\"Deeper data exploration\",\"Modify pre-built reports or create your own from scratch to answer questions specific to your business. Layer on additional metrics and dimensions to drill down deeper into your reporting, and hone in on the exact data you’re looking for.\",{\"_2030\":2040},\"Start exploring\",{\"_2020\":2042,\"_1997\":2045,\"_2028\":2048},{\"_90\":2043},{\"_2023\":2044},\"A cursor clicks and drags to resize and add graphs on a screen.\",{\"_2001\":2046,\"_2003\":2047},\"Real-time monitoring\",\"Never miss a change in your store’s performance with real-time data updates in your dashboard and across all reports. Drag, drop, and tailor your dashboard to see your most critical metrics at a glance, and make timely decisions in response to changes in your data.\",{\"_2030\":2049},\"View your dashboard\",\"essentialMetrics\",{\"_2014\":2052,\"_2054\":2055,\"_2028\":2075},{\"_2001\":2053},\"Check all of your essential analytics in one place\",\"cards\",[2056,2063,2069],{\"_1997\":2057,\"_2060\":2061},{\"_2001\":2058,\"_2003\":2059},\"Sales\",\"Know how much money your store is making across channels.\",\"image\",{\"_1979\":2062},\"Collage with a piece of jewelry and a bar graph with gross sales by country, overlaid by a total sales line graph by month.\",{\"_1997\":2064,\"_2060\":2067},{\"_2001\":2065,\"_2003\":2066},\"Conversion rate\",\"Understand what it takes for site visitors to become customers.\",{\"_1979\":2068},\"Collage with a graph of online store conversion rate, overlaid with a piece of jewelry and an order pop-up that says “Thank you!”\",{\"_1997\":2070,\"_2060\":2073},{\"_2001\":2071,\"_2003\":2072},\"Sessions\",\"See the site traffic your store is getting, and where your visitors come from.\",{\"_1979\":2074},\"Collage with circle graph of sessions by device overlaid by a sessions by country bar graph, with small images of Canada, U.K., and U.S. flags.\",{\"_2030\":2076},\"Go to your dashboard\",\"testimonialDuo\",{\"_2079\":2080},\"testimonials\",[2081,2091],{\"_2082\":2083,\"_2084\":2085,\"_2086\":2087,\"_985\":2088,\"_2060\":2089},\"quoteHtml\",\"By using Shopify’s analytics and reporting to identify best sellers and sales trends, we were able to grow our revenue year over year by 50% at Christmas.\",\"author\",\"Ruby Friel\",\"authorTitle\",\"Founder\",\"Still Life Story\",{\"_1979\":2090},\"Headshot of Ruby Friel, the founder of a business called Still Life Story.\",{\"_2082\":2092,\"_2084\":2093,\"_2086\":2094,\"_985\":2095,\"_2060\":2096},\"Creating custom dashboards lets us focus on our core product performance without needing to export and clean the data. It allows us to stay nimble and reactive.\",\"Shelby Adams\",\"Operations Manager\",\"Cleverhood\",{\"_1979\":2097},\"Headshot of Shelby Adams, the operations manager of a business called Cleverhood.\",\"marketingMeasurement\",{\"_2017\":2100},[2101,2111],{\"_2102\":2103,\"_2107\":2108},\"card\",{\"_1997\":2104},{\"_2001\":2105,\"_2003\":2106},\"Marketing measurement\",\"Get a centralized and unbiased view of your marketing investments with attribution, customer acquisition cost, and return on ad spend reporting across channels like email, social, and ads.\",\"sideBySideProps\",{\"_2060\":2109},{\"_1979\":2110},\"Clothing item and two graphs: one line chart showing sales attributed to marketing, and a second with top marketing channels like Google, TikTok, etc.\",{\"_2102\":2112,\"_2107\":2119},{\"_1997\":2113},{\"_2001\":2114,\"_2115\":2116,\"_2117\":2118},\"Benchmark your store based on similar stores across Shopify\",\"subheadHtmlEN\",\"Take advantage of Shopify’s \u003ca href=\\\"{{site, url(path: '/blog/benchmarks)}}\\\" href=\\\"https://www.shopify.com/blog/benchmarks\\\" data-component-name=\\\"benchmarks-link\\\"\u003eaggregated platform insights\u003c/a\u003e to understand and compare your business performance to similar businesses on Shopify.\",\"subheadHtmlIntl\",\"Take advantage of Shopify’s \u003ca href=\\\"{{help, url(path: '/manual/reports-and-analytics/shopify-reports/report-types/using-reports/benchmarks_in_reports)}}\\\" href=\\\"https://www.shopify.com/blog/benchmarks\\\" data-component-name=\\\"benchmarks-link\\\"\u003eaggregated platform insights\u003c/a\u003e to understand and compare your business performance to similar businesses on Shopify.\",{\"_2060\":2120},{\"_1979\":2121},\"Shorts and shirt in front of a net sales line chart, with a pop-up featuring date-specific store average, benchmark, and median data.\",\"liveView\",{\"_2060\":2124,\"_2102\":2126},{\"_1979\":2125},\"A globe of the world, with arcing lines leading from a map 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integrations available in our \u003ca href=\\\"https://apps.shopify.com/categories/store-management-analytics\\\" data-component-name=\\\"app-store-link\\\" target=\\\"_blank\\\" rel=\\\"noopener noreferrer\\\"\u003eapp store\u003c/a\u003e.\",{\"_1997\":2145},{\"_2001\":2146,\"_2003\":2147},\"Write custom queries\",\"Query, explore, and analyze your data within a report using \u003ca href=\\\"https://shopify.dev/docs/api/shopifyql\\\" data-component-name=\\\"write-custom-queries-link\\\" target=\\\"_blank\\\" rel=\\\"noopener noreferrer\\\"\u003eShopifyQL\u003c/a\u003e, our query language designed for commerce.\",{\"_1997\":2149},{\"_2001\":2150,\"_2003\":2151},\"Access more apps\",\"Tap into Shopify’s \u003ca href=\\\"https://apps.shopify.com/categories/store-management-analytics\\\" data-component-name=\\\"access-more-apps-link\\\"\u003eecosystem of apps and partners\u003c/a\u003e to meet all your supplemental data and measurement needs.\",{\"_2060\":2153},{\"_1979\":2154},\"Collage 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analytiky a vykazování Shopify\",\"Objevte všechny bezplatné integrované funkce Shopify pro analytiku a vykazování v reálném čase, které vám pomohou řídit a škálovat vaše podnikání.\",{\"_1976\":2253,\"_1995\":2270},[2254,2256,2258,2260,2262,2264,2266,2268],{\"_1979\":2255},\"Graf s údaji o prodejní výkonnosti, který je označen jako „Relace podle zařízení“.\",{\"_1979\":2257},\"Graf s údaji o prodejní výkonnosti, který je označen jako „Zákazníci v průběhu času“.\",{\"_1979\":2259},\"Graf s údaji o prodejní výkonnosti, který je označen jako „Celkové prodeje“.\",{\"_1979\":2261},\"Graf s údaji o prodejní výkonnosti, který je označen jako „Hrubý prodej podle zemí“.\",{\"_1979\":2263},\"Graf s údaji o prodejní výkonnosti, který je označen jako „Hrubý prodej podle názvu produktu“.\",{\"_1979\":2265},\"Graf s údaji o prodejní výkonnosti, který je označen jako „Hrubý prodej podle zařízení“.\",{\"_1979\":2267},\"Graf s údaji o prodejní výkonnosti, který je označen jako „Relace podle zemí“.\",{\"_1979\":2269},\"Graf s údaji o prodejní výkonnosti, který je označen jako „Relace v průběhu času“.\",{\"_1997\":2271,\"_2005\":2274},{\"_1999\":1441,\"_2001\":2272,\"_2003\":2273},\"Přijímejte fundovanější obchodní rozhodnutí, rychle\",\"Spolehlivá data o vašem obchodu v reálném čase, bez nutnosti nastavení\",{\"_2007\":2275,\"_350\":2278},[2276],{\"_374\":2277},\"Zobrazit analytiku\",\"Nemáte obchod Shopify? Začněte s \u003ca href=\\\"{{deeplinkFreeTrial}}\\\" data-component-name=\\\"{{deeplinkFreeTrialName}}\\\"\u003e{{trialLength}}denní bezplatnou zkušební verzí\u003c/a\u003e.\",{\"_2014\":2280,\"_2017\":2282},{\"_2001\":2281},\"Rychlé, flexibilní a relevantní vykazování\",[2283,2292,2301],{\"_2020\":2284,\"_1997\":2287,\"_2028\":2290},{\"_90\":2285},{\"_2023\":2286},\"Kurzor prochází rozevírací nabídku výkazů a vybere ten, který je označen jako „Analýza kohorty zákazníků“. Následně se vybraný výkaz objeví na obrazovce.\",{\"_2001\":2288,\"_2003\":2289},\"Předem připravené výkazy pro obchodování\",\"Získejte přístup k \u003ca href=\\\"{{help, url(path: '/manual/reports-and-analytics/shopify-reports/report-types/default-reports')}}\\\" data-component-name=\\\"reports-link\\\"\u003evýkazům platformy Shopify\u003c/a\u003e, jejichž cílem je přinášet užitečné informace pro vaše obchodování. Bez nutnosti jakékoliv další činnosti okamžitě porozumíte výkonům svého obchodu, a budete tak moci rychleji reagovat a provádět potřebné optimalizace.\",{\"_2030\":2291},\"Podívejte se na výkazy\",{\"_2020\":2293,\"_1997\":2296,\"_2028\":2299},{\"_90\":2294},{\"_2023\":2295},\"Kurzor klikne na tlačítko s nápisem „Nový průzkum“, následně na tlačítko označené jako „Metriky“, poté na „Čistý prodej“ a nakonec z rozevírací nabídky „Parametry“ vybere možnost „Oblast“. Na obrazovce se objeví graf znázorňující vybranou možnost.\",{\"_2001\":2297,\"_2003\":2298},\"Hlubší průzkum dat\",\"Upravte předem připravené výkazy (nebo si od základu vytvořte vlastní) a získejte odpovědi na otázky, které jsou specifické pro vaši firmu. Přidáním dalších metrik a parametrů můžete z vykazování vytěžit ještě více a zaměřit se přesně na ty informace, která hledáte.\",{\"_2030\":2300},\"Začněte procházet\",{\"_2020\":2302,\"_1997\":2305,\"_2028\":2308},{\"_90\":2303},{\"_2023\":2304},\"Kliknutím a tažením kurzoru se změní velikost grafů na obrazovce a přidají se nové.\",{\"_2001\":2306,\"_2003\":2307},\"Monitorování v reálném čase\",\"Díky tomu, že na panelu a ve všech výkazech dochází k aktualizaci údajů v reálném čase, vám už nikdy neunikne žádná změna ve výkonnosti vašeho obchodu. Přetáhněte a přizpůsobte si svůj panel tak, abyste na první pohled viděli ty nejdůležitější metriky a mohli se na základě změn včas rozhodovat.\",{\"_2030\":2309},\"Podívejte se na svůj panel\",{\"_2014\":2311,\"_2054\":2313,\"_2028\":2332},{\"_2001\":2312},\"Sledujte všechny zásadní analytické údaje na jednom místě\",[2314,2320,2326],{\"_1997\":2315,\"_2060\":2318},{\"_2001\":2316,\"_2003\":2317},\"Prodeje\",\"Mějte přehled o tom, kolik peněz váš obchod vydělává napříč kanály.\",{\"_1979\":2319},\"Koláž se šperkem a sloupcovým grafem s hrubým prodejem podle zemí, překrytým liniovým grafem celkových prodejů podle měsíců.\",{\"_1997\":2321,\"_2060\":2324},{\"_2001\":2322,\"_2003\":2323},\"Konverzní poměr\",\"Zjistěte, co je potřeba k tomu, aby se z návštěvníků webu stali zákazníci.\",{\"_1979\":2325},\"Koláž s grafem konverzního poměru online obchodu překrytým šperkem a vyskakovacím oknem objednávky s nápisem „Děkujeme!“\",{\"_1997\":2327,\"_2060\":2330},{\"_2001\":2328,\"_2003\":2329},\"Relace\",\"Podívejte se, jaká je návštěvnost vašeho obchodu a odkud návštěvníci přicházejí.\",{\"_1979\":2331},\"Koláž s kruhovým grafem relací podle zařízení, překrytým sloupcovým grafem relací podle zemí s malými obrázky vlajek Kanady, Spojeného království a USA.\",{\"_2030\":2333},\"Přejděte na svůj panel\",{\"_2079\":2335},[2336,2341],{\"_2082\":2337,\"_2084\":2085,\"_2086\":2338,\"_985\":2088,\"_2060\":2339},\"Využíváním analytiky a vykazování od Shopify k identifikaci nejprodávanějších produktů a prodejních trendů se nám o Vánocích podařilo meziročně zvýšit tržby o 50 %.\",\"zakladatelka\",{\"_1979\":2340},\"Fotografický portrét Ruby Friel, zakladatelky firmy Still Life Story\",{\"_2082\":2342,\"_2084\":2093,\"_2086\":2343,\"_985\":2095,\"_2060\":2344},\"Vytváření vlastních panelů nám umožňuje soustředit se na výkonnost našeho hlavního produktu, aniž bychom museli data exportovat a čistit. Můžeme tak reagovat pohotově a včas.\",\"provozní manažerka\",{\"_1979\":2345},\"Fotografický portrét Shelby Adams, provozní manažerky firmy Cleverhood.\",{\"_2017\":2347},[2348,2356],{\"_2102\":2349,\"_2107\":2353},{\"_1997\":2350},{\"_2001\":2351,\"_2003\":2352},\"Měření marketingu\",\"Získejte centralizovaný a nezkreslený přehled o svých marketingových investicích prostřednictvím vykazování atribuce, nákladů na získání zákazníka a návratnosti výdajů na reklamu napříč kanály, jako jsou e-mail, sociální sítě a reklamy.\",{\"_2060\":2354},{\"_1979\":2355},\"Oděvní položka a dva grafy: jeden liniový zobrazující prodeje připisované marketingu a druhý s nejlepšími marketingovými kanály, jako je Google, TikTok atd.\",{\"_2102\":2357,\"_2107\":2362},{\"_1997\":2358},{\"_2001\":2359,\"_2115\":2360,\"_2117\":2361},\"Srovnejte svůj obchod s obdobnými obchody napříč Shopify\",\"Využijte \u003ca href=\\\"{{site, url(path: '/blog/benchmarks)}}\\\" href=\\\"https://www.shopify.com/blog/benchmarks\\\" data-component-name=\\\"benchmarks-link\\\"\u003eagregované poznatky z platformy\u003c/a\u003e k lepšímu porozumění vlastní obchodní výkonnosti a souvisejícímu srovnání s podobnými firmami v rámci Shopify.\",\"Využijte \u003ca href=\\\"{{help, url(path: '/manual/reports-and-analytics/shopify-reports/report-types/using-reports/benchmarks_in_reports)}}\\\" href=\\\"https://www.shopify.com/blog/benchmarks\\\" data-component-name=\\\"benchmarks-link\\\"\u003eagregované poznatky z platformy\u003c/a\u003e k lepšímu porozumění vlastní obchodní výkonnosti a souvisejícímu srovnání s podobnými firmami v rámci Shopify.\",{\"_2060\":2363},{\"_1979\":2364},\"Šortky a košile před liniovým grafem čistého prodeje s vyskakovacím oknem zahrnujícím průměrné, referenční a mediánové údaje obchodu k danému datu.\",{\"_2060\":2366,\"_2102\":2368},{\"_1979\":2367},\"Zemský globus s obloukovými čarami vedoucími z bodu na severovýchodě Severní Ameriky k blíže neurčeným bodům na opačné straně; grafy sledující aktuální návštěvníky, celkové prodeje a nejvyšší transakce se překrývají.\",{\"_1997\":2369,\"_2131\":2373},{\"_1999\":2370,\"_2001\":2371,\"_2003\":2372},\"Zobrazení v reálném čase\",\"Sledujte každý prodej\",\"Sledujte bleskové výprodeje, Black Friday Cyber Monday (BFCM) a propagační akce v reálném čase pomocí dynamických metrik, geografických dat a bohatých vizualizací.\",{\"_2030\":2374},\"Zobrazujte živé metriky\",{\"_2014\":2376,\"_2138\":2378,\"_2107\":2391},{\"_2001\":2377},\" Měření, které se přizpůsobí vašemu podnikání \",[2379,2383,2387],{\"_1997\":2380},{\"_2001\":2381,\"_2003\":2382},\"Připojte se ke svým datům\",\"Mějte ke svým datům přístup kdekoliv potřebujete \u003ca href=\\\"https://shopify.dev/docs/api/admin-graphql\\\" data-component-name=\\\"ease-integration-link\\\" target=\\\"_blank\\\" rel=\\\"noopener noreferrer\\\"\u003eprostřednictvím našeho API\u003c/a\u003e nebo se připojte k analytickým integracím dostupným v našem \u003ca href=\\\"https://apps.shopify.com/categories/store-management-analytics\\\" data-component-name=\\\"app-store-link\\\" target=\\\"_blank\\\" rel=\\\"noopener noreferrer\\\"\u003eobchodu s aplikacemi\u003c/a\u003e.\",{\"_1997\":2384},{\"_2001\":2385,\"_2003\":2386},\"Pište vlastní dotazy\",\"Zadávejte dotazy, zkoumejte a analyzujte data ve výkazu pomocí \u003ca href=\\\"https://shopify.dev/docs/api/shopifyql\\\" data-component-name=\\\"write-custom-queries-link\\\" target=\\\"_blank\\\" rel=\\\"noopener noreferrer\\\"\u003eShopifyQL\u003c/a\u003e, našeho dotazovacího jazyka určeného pro obchodování.\",{\"_1997\":2388},{\"_2001\":2389,\"_2003\":2390},\"Získejte přístup k dalším aplikacím\",\"Využijte \u003ca href=\\\"https://apps.shopify.com/categories/store-management-analytics\\\" data-component-name=\\\"access-more-apps-link\\\"\u003eekosystém aplikací a partnerů\u003c/a\u003e Shopify a vyjděte vstříc svým potřebám doplňkových dat a měření.\",{\"_2060\":2392},{\"_1979\":2393},\"Koláž se zlatými náušnicemi, logy aplikací Google a Meta a vyskakovacím oknem počítače se surovými daty pro připojení API.\",{\"_2001\":2395,\"_2003\":2396,\"_2007\":2397},\"Začněte ještě dnes měřit se Shopify\",\"Vyzkoušejte si Shopify zdarma a seznamte se se všemi nástroji a službami, které potřebujete k zahájení, provozu a rozvoji svého podnikání.\",[2398],{\"_374\":1264},{},\"minervaUser\",{\"_2402\":2403,\"_2404\":2405,\"_2406\":2407,\"_2408\":2409,\"_2410\":2411,\"_2412\":2413,\"_2414\":1633,\"_2415\":2416,\"_2417\":2418,\"_2419\":2420,\"_2424\":2425,\"_2427\":1633,\"_2428\":2411},\"annualDiscountPercentage\",25,\"basicAnnualPrice\",\"\u003cspan\u003e$24.00 USD\u003c/span\u003e\",\"googleCountryOffer\",\"$500 USD\",\"minimumMonthlyPrice\",\"$5\",\"minimumMonthlyPriceCurrency\",\"USD\",\"paidTrialAmount\",\"$1\",\"paidTrialMonths\",\"posProPriceUsd\",\"$89\",\"posRetailLocations\",\"1,000\",\"promoAmount\",{\"_2421\":1631,\"_1605\":2411,\"_2422\":2423},\"amount\",\"currencySymbol\",\"$\",\"signupTypes\",[2426],\"paid_trial_experience\",\"trialLength\",\"usd\",{\"_1968\":2430,\"_1974\":2431,\"_2012\":2472,\"_2050\":2545,\"_2077\":2569,\"_2098\":2583,\"_2122\":2603,\"_2134\":2614,\"_2155\":2629},{\"_1970\":2250,\"_1972\":2251},{\"_1976\":2432,\"_1995\":2463},[2433,2442,2445,2448,2451,2454,2457,2460],{\"_1979\":2255,\"_2434\":2435,\"_2436\":2437,\"_2438\":2439,\"_2440\":2441},\"width\",318,\"height\",243,\"src\",\"https://cdn.shopify.com/b/shopify-brochure2-assets/97a33ba39a72a6ff16c272a01d052508.png\",\"srcSet\",\"https://cdn.shopify.com/b/shopify-brochure2-assets/97a33ba39a72a6ff16c272a01d052508.png 2x\",{\"_1979\":2257,\"_2434\":2435,\"_2436\":2437,\"_2438\":2443,\"_2440\":2444},\"https://cdn.shopify.com/b/shopify-brochure2-assets/5e85eb572d17355b9aaa84d739d61ece.png\",\"https://cdn.shopify.com/b/shopify-brochure2-assets/5e85eb572d17355b9aaa84d739d61ece.png 2x\",{\"_1979\":2259,\"_2434\":2435,\"_2436\":2437,\"_2438\":2446,\"_2440\":2447},\"https://cdn.shopify.com/b/shopify-brochure2-assets/728d989249c56184cc2bce5904c43fef.png\",\"https://cdn.shopify.com/b/shopify-brochure2-assets/728d989249c56184cc2bce5904c43fef.png 2x\",{\"_1979\":2261,\"_2434\":2435,\"_2436\":2437,\"_2438\":2449,\"_2440\":2450},\"https://cdn.shopify.com/b/shopify-brochure2-assets/ac693c6e22298955ee5d85e164a010bd.png\",\"https://cdn.shopify.com/b/shopify-brochure2-assets/ac693c6e22298955ee5d85e164a010bd.png 2x\",{\"_1979\":2263,\"_2434\":2435,\"_2436\":2437,\"_2438\":2452,\"_2440\":2453},\"https://cdn.shopify.com/b/shopify-brochure2-assets/dc2c754d67a2c663975bde98be1f8ed1.png\",\"https://cdn.shopify.com/b/shopify-brochure2-assets/dc2c754d67a2c663975bde98be1f8ed1.png 2x\",{\"_1979\":2265,\"_2434\":2435,\"_2436\":2437,\"_2438\":2455,\"_2440\":2456},\"https://cdn.shopify.com/b/shopify-brochure2-assets/1d8cc21774384904961cfddbb8d27f60.png\",\"https://cdn.shopify.com/b/shopify-brochure2-assets/1d8cc21774384904961cfddbb8d27f60.png 2x\",{\"_1979\":2267,\"_2434\":2435,\"_2436\":2437,\"_2438\":2458,\"_2440\":2459},\"https://cdn.shopify.com/b/shopify-brochure2-assets/8bc0d18e03041425c4cab8de4410d898.png\",\"https://cdn.shopify.com/b/shopify-brochure2-assets/8bc0d18e03041425c4cab8de4410d898.png 2x\",{\"_1979\":2269,\"_2434\":2435,\"_2436\":2437,\"_2438\":2461,\"_2440\":2462},\"https://cdn.shopify.com/b/shopify-brochure2-assets/cbcef3da13573db568ca097dca06cfb6.png\",\"https://cdn.shopify.com/b/shopify-brochure2-assets/cbcef3da13573db568ca097dca06cfb6.png 2x\",{\"_1997\":2464,\"_2005\":2465},{\"_1999\":1441,\"_2001\":2272,\"_2003\":2273},{\"_2007\":2466,\"_350\":2471},[2467],{\"_374\":2277,\"_2468\":2469,\"_1787\":2470},\"componentName\",\"view-your-analytics-cta\",\"https://admin.shopify.com/dashboards?ui_locales=cs\",\"Nemáte obchod Shopify? Začněte s \u003ca href=\\\"https://accounts.shopify.com/store-create?locale=cs\u0026language=cs\u0026signup_page=https%3A%2F%2Fwww.shopify.com%2Fcz%2Fanalytics\u0026signup_types%5B%5D=paid_trial_experience\\\" data-component-name=\\\"start-free-trial\\\"\u003e3denní bezplatnou zkušební verzí\u003c/a\u003e.\",{\"_2014\":2473,\"_2017\":2474},{\"_2001\":2281},[2475,2510,2529],{\"_2020\":2476,\"_1997\":2478,\"_2028\":2480,\"_2489\":2490},{\"_90\":2477},{\"_2023\":2286},{\"_2001\":2288,\"_2003\":2479},\"Získejte přístup k \u003ca href=\\\"https://help.shopify.com/cs/manual/reports-and-analytics/shopify-reports/report-types/default-reports\\\" data-component-name=\\\"reports-link\\\"\u003evýkazům platformy Shopify\u003c/a\u003e, jejichž cílem je přinášet užitečné informace pro vaše obchodování. Bez nutnosti jakékoliv další činnosti okamžitě porozumíte výkonům svého obchodu, a budete tak moci rychleji reagovat a provádět potřebné optimalizace.\",{\"_2030\":2291,\"_2468\":2481,\"_2482\":2483,\"_1787\":2488},\"see-more-button\",\"urlConfig\",{\"_2484\":2485,\"_2486\":2487},\"path\",\"/reports\",\"key\",\"admin\",\"https://admin.shopify.com/reports?ui_locales=cs\",\"sideBySideVideoProps\",{\"_90\":2491,\"_2060\":2507},{\"_2492\":2493,\"_2494\":1639,\"_2495\":1639,\"_2496\":1639,\"_2497\":2498,\"_2060\":2499,\"_2502\":2503,\"_2506\":1792},\"videoId\",\"zet8sttcvv\",\"autoPlay\",\"disableBottomBar\",\"disableContextMenu\",\"buttonPosition\",\"left\",{\"_2438\":2500,\"_2440\":2501},\"https://cdn.shopify.com/b/shopify-brochure2-assets/e689a9b64f9eb98229aeda707c72f3c6.png\",\"https://cdn.shopify.com/b/shopify-brochure2-assets/e689a9b64f9eb98229aeda707c72f3c6.png 2x\",\"classNames\",{\"_2504\":2505},\"wrapper\",\"rounded-lg 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2x\",{\"_2504\":2505},{\"_2434\":2508,\"_2436\":2509,\"_2438\":2527,\"_2440\":2528},\"https://cdn.shopify.com/b/shopify-brochure2-assets/89c520cd493a7e72f7b0901b83407b90.png\",\"https://cdn.shopify.com/b/shopify-brochure2-assets/89c520cd493a7e72f7b0901b83407b90.png 2x\",{\"_2020\":2530,\"_1997\":2532,\"_2028\":2533,\"_2489\":2537},{\"_90\":2531},{\"_2023\":2304},{\"_2001\":2306,\"_2003\":2307},{\"_2030\":2309,\"_2468\":2534,\"_2482\":2535,\"_1787\":2536},\"view-your-dashboard-button\",{\"_2484\":1781,\"_2486\":2487},\"https://admin.shopify.com/analytics?ui_locales=cs\",{\"_90\":2538,\"_2060\":2544},{\"_2492\":2539,\"_2494\":1639,\"_2495\":1639,\"_2496\":1639,\"_2497\":2498,\"_2060\":2540,\"_2502\":2543,\"_2506\":1792},\"u3xaz56r11\",{\"_2438\":2541,\"_2440\":2542},\"https://cdn.shopify.com/b/shopify-brochure2-assets/4c4fb4fd033d7577b9c831ba37df39e7.png\",\"https://cdn.shopify.com/b/shopify-brochure2-assets/4c4fb4fd033d7577b9c831ba37df39e7.png 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