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group-hover:text-black">Herramientas para gestionar tu negocio</div></a></li></ul></div><div class="col-span-3 col-start-4 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 21.5v4c0 .966 2.35 1.75 5.25 1.75s5.25-.784 5.25-1.75v-4m4-7c0 .966-2.35 1.75-5.25 1.75s-5.25-.784-5.25-1.75m10.5 0c0-.966-2.35-1.75-5.25-1.75s-5.25.784-5.25 1.75m10.5 0v4.25c0 .46-.533.88-1.405 1.192M16.75 14.5V17m6.5 4.25c0 .966-2.35 1.75-5.25 1.75s-5.25-.784-5.25-1.75S15.1 19.5 18 19.5s5.25.784 5.25 1.75Zm16-1.25c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#sell_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Vende" class="text-t7 inline-block">Vende</span></div><ul class="pb-2" aria-labelledby="subNavItem-Vende"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/vender"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Vende tus productos<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Vende online o en persona</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/online"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Vende online<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Haz crecer tu negocio online</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/canales"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Vende en distintos canales<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Llega a millones de compradores y aumenta tus ventas</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/pos"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Vender en persona<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Point of Sale (POS)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/international"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Vende en todo el mundo<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Ventas internacionales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es-es/plus/soluciones/ecommerce-b2b"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Vende al por mayor y de forma directa<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Negocio a negocio (B2B)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/payments"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Acepta pagos online<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Configura formas de pago</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Mercado" class="text-t7 inline-block">Mercado</span></div><ul class="pb-2" aria-labelledby="subNavItem-Mercado"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/marketing"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Promociona tu negocio<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Llega a nuevos clientes y fidelízalos</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/facebook-instagram"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Promociona en las redes sociales<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Integraciones con redes sociales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://apps.shopify.com/inbox?locale=es" aria-label="Fuente externa: Chatea con los clientes . Shopify Inbox"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Chatea con los clientes<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Inbox</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/email-marketing"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Fomenta tu relación con los clientes<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Correo electrónico de Shopify</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/segmentation"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Conoce a tu público<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Obtén información útil de tus clientes</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-Gestiona" class="text-t7 inline-block">Gestiona</span></div><ul class="pb-2" aria-labelledby="subNavItem-Gestiona"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/gestiona"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Gestiona tu negocio<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Sigue las ventas, los pedidos, los informes y estadísticas</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/analytics"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Mide tu rendimiento<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Informes y estadísticas</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/shipping"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Envía pedidos más rápido<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Shipping</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/orders"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Gestiona tus existencias y los pedidos<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Gestión de inventario y pedidos</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/capital"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Obtén financiamiento comercial<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Capital</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/flow"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Automatiza tu negocio<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Flow</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[''] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="transparent_light"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="Fuente externa: Desarrolladores de Shopify . Crea con las API potentes de Shopify"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Desarrolladores de Shopify<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Crea con las API potentes de Shopify</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/es/plus"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Una solución de comercio para las marcas digitales en crecimiento</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/es/productos"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Todos los productos<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Descubre todos los productos y funciones de Shopify</div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/es/precios">Precios</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="Recursos-toggle-open" aria-controls="RecursosDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="font-semi-medium mr-3">Recursos</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="RecursosDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-Ayuda y atención al cliente" class="text-t7 inline-block">Ayuda y atención al cliente</span></div><ul class="pb-2" aria-labelledby="subNavItem-Ayuda y atención al cliente"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/es/" aria-label="Fuente externa: Ayuda y atención al cliente . Obtén atención al cliente 24/7"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Ayuda y atención al cliente<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Obtén atención al cliente 24/7</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/blog"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Blog de Shopify<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Consejos de estrategia comercial</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Temas populares" class="text-t7 inline-block">Temas populares</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-Temas populares"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/blog/tutorial-shopify"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">¿Qué es Shopify?<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Cómo funciona nuestra plataforma de comercio</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/blog/topics/historias-de-éxito"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Historias de fundadores<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Aprende de comerciantes exitosos</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/blog/como-construir-una-marca-que-haga-crecer-tu-negocio"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Promoción de marca<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Crea tu marca desde cero.</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/blog/18108960-como-escribir-un-plan-de-marketing-perfecto-para-tu-tienda-online"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Marketing<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Crea un plan de marketing</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/blog/seo-para-ecommerce"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">SEO de ecommerce<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Mejora tu calificación en las búsquedas</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/blog/topics/social-media"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Estrategia en redes sociales<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Convierte las redes sociales en ventas</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/blog/shopify-plus-plataforma-escalable"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Crecimiento empresarial<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Expande tu negocio</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-Herramientas esenciales" class="text-t7 inline-block">Herramientas esenciales</span></div><ul class="pb-2" aria-labelledby="subNavItem-Herramientas esenciales"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/herramientas/generador-de-logos"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Generador de logos<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="Fuente externa: Fotos de stock ."><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Fotos de stock<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/blog/113131717-ejemplo-de-plan-de-negocios"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Plantilla del plan de negocios<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/es" aria-label="Fuente externa: Herramienta de link en la bío ."><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Herramienta de link en la bío<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/es/herramientas/generador-de-codigo-qr"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Generador de códigos QR<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div></li></ul></nav><div class="ml-auto"><ul class="lg:flex hidden items-center"><li class="mr-8 text-base"><a class="whitespace-nowrap hover:underline text-black" href="/es/login?ui_locales=es" data-component-name="login">Iniciar sesión</a></li><li class="desktop-header-button"><a href="#contact-sales" class="inline-block self-center overflow-hidden max-w-full ring-inset rounded-button font-button-font tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled py-2 px-5 text-base font-bold whitespace-nowrap" data-component-name="button" data-mode="light" target="">Contáctanos</a></li></ul><ul class="flex items-center lg:hidden mr-[-15px]"><li class="mr-8 text-base"><a class="whitespace-nowrap hover:underline text-black" 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sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-2xl container"><div class="case-study-pillbar case-study-pillbar--top col-span-full col-start-1 lg:col-start-2"><div class="flex flex-row sm:inline-flex justify-between items-start sm:items-center rounded-none sm:rounded-full p-6 sm:p-2 bg-gradient-to-r from-[#D0F224] to-[#32D17E]"><div class="inline-block sm:ml-6 sm:mr-8 sm:font-bold sm:text-body-lg">¿A qué retos empresariales te enfrentas? Podemos ayudarte.<a data-mode="light" class="group font-bold focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out focus:text-link-light-focus hover:text-link-light-hover active:text-link-light-active disabled:text-link-light-disabled text-button-lg-size sm:hidden whitespace-nowrap text-black" style="widows:2" href="#contact-sales"><span class="inline underline hover:no-underline">Contáctanos</span></a></div><a href="#contact-sales" class="self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline md:px-button-lg-px md:py-button-lg-py text-button-lg-size border-2 border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled whitespace-nowrap sm:w-auto min-w-fit text-center hidden sm:block bg-black hover:bg-gray-800 focus:bg-gray-800 active:bg-gray-700 text-white" data-component-name="button" target="">Contáctanos</a></div></div><img class="case-study-logo col-span-full col-start-1 lg:col-start-2" alt="Arhaus logo" src="https://cdn.shopify.com/s/files/1/0693/0215/7334/files/arhaus.logo.svg?v=1715041726"/><h1 class="richtext text-t2 col-span-full sm:max-md:col-span-8 lg:col-span-10 col-start-1 lg:col-start-2">Escalada hacia el éxito: Arhaus. De una compleja estructura propia a Shopify</h1><div class="case-study-hero-image col-span-full sm:max-md:col-span-8 lg:col-span-10 col-start-1 lg:col-start-2"><picture data-component-name="image"><source srcSet="https://cdn.shopify.com/s/files/1/0693/0215/7334/files/arhaus.hero.jpg?v=1715041726&width=639&height=359&crop=center, https://cdn.shopify.com/s/files/1/0693/0215/7334/files/arhaus.hero.jpg?v=1715041726&width=1278&height=718&crop=center 2x" media="(max-width: 639px)"/><source srcSet="https://cdn.shopify.com/s/files/1/0693/0215/7334/files/arhaus.hero.jpg?v=1715041726&width=899&height=506&crop=center, https://cdn.shopify.com/s/files/1/0693/0215/7334/files/arhaus.hero.jpg?v=1715041726&width=1798&height=1012&crop=center 2x" media="(min-width: 640px) and (max-width: 899px)"/><source srcSet="https://cdn.shopify.com/s/files/1/0693/0215/7334/files/arhaus.hero.jpg?v=1715041726&width=1099&height=619&crop=center, https://cdn.shopify.com/s/files/1/0693/0215/7334/files/arhaus.hero.jpg?v=1715041726&width=2198&height=1238&crop=center 2x" media="(min-width: 900px) and (max-width: 1199px)"/><source srcSet="https://cdn.shopify.com/s/files/1/0693/0215/7334/files/arhaus.hero.jpg?v=1715041726&width=1179&height=660&crop=center, https://cdn.shopify.com/s/files/1/0693/0215/7334/files/arhaus.hero.jpg?v=1715041726&width=2358&height=1320&crop=center 2x" media="(min-width: 1200px)"/><img alt="Arhaus brand image" class="w-full object-cover" loading="lazy" src="https://cdn.shopify.com/s/files/1/0693/0215/7334/files/arhaus.hero.jpg?v=1715041726&width=607&height=341&crop=center"/></picture></div><div class="richtext case-study-article-content max-md:order-2 col-span-full md:col-span-8 lg:col-span-6 col-start-1 lg:col-start-2"><div><p><i>Laine Kavanaugh, mánager de éxito empresarial para Arhaus en Shopify, entrevista a Steve Bauer, vicepresidente de comercio electrónico y entornos digitales en Arhaus.</i></p> <p>Nos sentamos con Steve Bauer, vicepresidente de comercio electrónico y entornos digitales en Arhaus, para hablar del periplo de Arhaus, que pasó de una compleja estructura propia a Shopify. Lleva diez años en Arhaus, pero Steve comenzó centrándose en tareas de marketing digital antes de pasar a tener más responsabilidad y liderar equipos del panorama digital, que incluyen marketing digital y de comercio electrónico, operaciones y analíticas web. No ceja en su empeño por crecer e innovar, y tiene una misión: diseñar nuevas experiencias digitales para sus clientes.</p> <p>Desde que migró de su compleja plataforma propia a Shopify, Arhaus ha conseguido:</p> <ul> <li>Reducir los tiempos de desarrollo, permitiendo escalabilidad y crecimiento a largo plazo.</li> <li>Que los clientes se impliquen más, tanto en las métricas como en las conversiones.</li> <li>Vender de forma unificada en tienda física y <i>online</i>, mejorando así la experiencia de los clientes.</li> </ul> <p>A continuación, te ofrecemos un resumen de nuestra entrevista con Steve, con sus propias citas textuales. Si quieres ver el vídeo completo en inglés, haz clic <a href="#watch-interview" data-mce-href="#watch-interview">aquí</a>.</p> <h2>Arhaus: artesanía, sostenibilidad e inspiración</h2> <p>Arhaus nació en 1986 y desde entonces no ha parado de crecer. Nuestro director general, John Reed, y su padre fundaron la empresa con la misión de crear muebles para el hogar de alta calidad, utilizando materiales sostenibles y elaborados con pasión para perdurar en el tiempo. Han pasado más de 35 años y los valores de nuestra marca no han cambiado ni un ápice.</p> <p>Lo que distingue a nuestra marca del resto es el ciclo de vida de nuestros productos, basado en la estrecha relación y el contacto directo con artesanos de todo el mundo. Esto nos permite crear una exclusiva colección de muebles y objetos decorativos, piezas únicas y dignas de convertirse en un legado familiar.</p> <p>Además de nuestra presencia <i>online</i>, ahora contamos con más de 90 salas de exposición y estudios de diseño repartidos por todo el país. Ya se trate de una compra <i>online</i> o en alguna de nuestras tiendas físicas, siempre priorizamos la atención al cliente, ofreciendo servicios de diseño personalizados en ambas plataformas.</p> <p></div><div data-component-name="testimomial-article" class="overflow-x-clip pl-lg border-l-2 text-black border-testimonial-light-highlight my-xl no-richtext" data-mode="light"><blockquote tabindex="0" class="flex flex-col h-full top-0 z-0"><p class="grow before:content-[open-quote] before:absolute before:-translate-x-full after:content-[close-quote] text-t4"> Además de nuestra presencia online, ahora contamos con más de 90 salas de exposición y estudios de diseño repartidos por todo el país </p><footer class="flex flex-col gap-y-xs mt-lg text-body-base"><p class="text-t7">Arhaus</p></footer></blockquote></div><div></p> <h2>Cómo crear una experiencia inclusiva para el cliente</h2> <p>Nuestra clientela es diversa y heterogénea. Más allá de un cierto nivel adquisitivo, el gusto y el deseo de poseer muebles de alta calidad y buen diseño trascienden cualquier grupo de edad específico. Si bien es cierto que nos movemos en un segmento de productos de alta gama, e incluso algunos de nuestros artículos a medida son considerados bienes de lujo, nuestra misión es conectar con un público amplio y diverso.</p> <p>Considerando la vasta gama de productos que ofrecemos, con infinitas opciones de materiales y estilos, nuestra prioridad es atraer a clientes potenciales a través de contenido inspirador que destaque nuestras historias de calidad y sostenibilidad. Queremos encontrarnos con nuestros clientes allí donde ellos deseen conocernos, brindándoles una experiencia accesible y personalizada.</p> <h2>El compromiso de Arhaus con el comercio unificado</h2> <p>En Arhaus, valoramos enormemente el comercio unificado debido a nuestro modelo de negocio. Queremos garantizar que todos los clientes disfruten de la experiencia Arhaus, ya sea al detenerse frente a un escaparate y que exclamen: «Hala, ¡mira qué chulo! ¿Entramos?», o mientras navegan por nuestra página web. Buscamos que todos experimenten la misma sensación de calidez y confort.</p> <p>Entendemos que algunos clientes necesitan asesoramiento personalizado, mientras que otros tienen claro que buscan por ejemplo una mesa auxiliar, un par de cojines o unos accesorios, y prefieren no interactuar con el personal de la tienda. Queremos establecer una conexión también con este tipo de cliente, y ahí es donde entra en juego nuestro comercio electrónico.</p> <p>El desafío: construir y escalar hacia el futuro con una plataforma propia</p> <p></div><div class="sm:w-[120%] sm:left-[-10%] relative"><iframe src="https://fast.wistia.net/embed/iframe/yd462oy4e4" title="yd462oy4e4" class="aspect-video w-full my-xl"></iframe></div><div></p> <p>Inicialmente, en Arhaus operábamos con una plataforma web propia que nos aportaba gran flexibilidad, pero también presentaba muchas limitaciones. A medida que fuimos creciendo, y nuestro crecimiento fue realmente exponencial, comenzamos a invertir más en Investigación y Desarrollo para esa plataforma. No dejábamos de preguntarnos: «¿Qué más necesitamos desarrollar? ¿Cuál será el próximo paso a seguir?».</p> <p></div><div data-component-name="testimomial-article" class="overflow-x-clip pl-lg border-l-2 text-black border-testimonial-light-highlight my-xl no-richtext" data-mode="light"><blockquote tabindex="0" class="flex flex-col h-full top-0 z-0"><p class="grow before:content-[open-quote] before:absolute before:-translate-x-full after:content-[close-quote] text-t4"> Inicialmente, en Arhaus operábamos con una plataforma web propia que nos aportaba gran flexibilidad, pero también presentaba muchas limitaciones </p><footer class="flex flex-col gap-y-xs mt-lg text-body-base"><p class="text-t7">Arhaus</p></footer></blockquote></div><div></p> <h2>Gestionar un crecimiento explosivo</h2> <p>Luego vino la pandemia, y el sector del hogar se disparó. Nuestras tiendas estuvieron cerradas un tiempo, y la gente no podía ir. Pero nos dimos cuenta de que, aunque las tiendas estuvieran cerradas, muchos de nuestros vendedores seguían trabajando con clientes porque la gente necesitaba muebles. Así que usaban nuestra web para vender. Eso nos empujó a buscar un motor de comercio electrónico más potente.</p> <p>Arhaus investigó las soluciones disponibles, y al final todo se reducía a lo básico. Los informes y las analíticas eran una de las mayores prioridades. Queríamos asegurarnos de que podíamos tener una interfaz fácil de usar y ver nuestras propias estadísticas. Al fin y al cabo, nuestra empresa es un poco complicada por la forma en que se gestionan los pedidos y los envíos. Así que queríamos asegurarnos de que la nueva plataforma nos permitiera no solo hacer lo mismo de siempre, sino también mejorar otras cosas.</p> <p>Estábamos pensando en cómo podríamos crecer en los próximos cinco años, en maneras de ofrecer diferentes formas de envío o más opciones para nuestros clientes. Shopify cumplía todos los requisitos para lo que necesitábamos ahora y en el futuro.</p> <p></div><div data-component-name="testimomial-article" class="overflow-x-clip pl-lg border-l-2 text-black border-testimonial-light-highlight my-xl no-richtext" data-mode="light"><blockquote tabindex="0" class="flex flex-col h-full top-0 z-0"><p class="grow before:content-[open-quote] before:absolute before:-translate-x-full after:content-[close-quote] text-t3"> Shopify cumplía todos los requisitos para lo que necesitábamos ahora y en el futuro </p><footer class="flex flex-col gap-y-xs mt-lg text-body-base"><p class="text-t7">Arhaus</p></footer></blockquote></div><div></p> <p>Como empresa, tienes opciones <i>online</i> y físicas. Aquí buscábamos la forma de unir esas opciones. No solo para tener una solución de comercio electrónico mejor, sino para ser una empresa mejor para nuestros clientes en todos los aspectos.</p> <p>Decidimos migrar de nuestra plataforma propia a Shopify para que Arhaus tuviera una base sólida sobre la que construir el futuro.</p> <p></div><div data-component-name="testimomial-article" class="overflow-x-clip pl-lg border-l-2 text-black border-testimonial-light-highlight my-xl no-richtext" data-mode="light"><blockquote tabindex="0" class="flex flex-col h-full top-0 z-0"><p class="grow before:content-[open-quote] before:absolute before:-translate-x-full after:content-[close-quote] text-t4"> Decidimos migrar de nuestra plataforma propia a Shopify para que Arhaus tuviera una base sólida sobre la que construir el futuro </p><footer class="flex flex-col gap-y-xs mt-lg text-body-base"><p class="text-t7">Arhaus</p></footer></blockquote></div><div></p> <p>La solución: la migración de Arhaus a Shopify</p> <p></div><div class="sm:w-[120%] sm:left-[-10%] relative"><iframe src="https://fast.wistia.net/embed/iframe/75eqno87ph" title="75eqno87ph" class="aspect-video w-full my-xl"></iframe></div><div></p> <p>Nuestra plataforma propia nos sirvió en su momento, pero llegó un punto en el que se nos quedó corta.</p> <p>Una de las cosas que más nos atraía de Shopify era no solo tener la mejor base posible, sino también la sensación de poder adaptarnos y crecer.</p> <p>Nos emocionaba saber que íbamos a trabajar con un proveedor que con el tiempo iría añadiendo nuevas funciones y capacidades que podríamos ir incorporando a nuestra empresa. Eso era algo que no habíamos tenido hasta ahora. Y cuando mirábamos otras opciones, nos dimos cuenta de que ninguna nos ofrecía eso tanto como Shopify.</p> <p></div><div data-component-name="testimomial-article" class="overflow-x-clip pl-lg border-l-2 text-black border-testimonial-light-highlight my-xl no-richtext" data-mode="light"><blockquote tabindex="0" class="flex flex-col h-full top-0 z-0"><p class="grow before:content-[open-quote] before:absolute before:-translate-x-full after:content-[close-quote] text-t4"> Nuestra plataforma propia nos sirvió en su momento, pero llegó un punto en el que se nos quedó corta. Una de las cosas que más nos atraía de Shopify era no solo tener la mejor base posible, sino también la sensación de poder adaptarnos y crecer </p><footer class="flex flex-col gap-y-xs mt-lg text-body-base"><p class="text-t7">Arhaus</p></footer></blockquote></div><div></p> <h2>Un rediseño complejo pero acertado</h2> <p>Llevamos poco más de dos años con Shopify. Para la migración contamos con Tomorrow Agency, que ahora se llama Domaine. Esta agencia era la mejor opción y además estaba aprobada por Shopify, así que nos ahorraron muchos dolores de cabeza. Con su ayuda, también rediseñamos la web por completo. Hace dos años no se parecía en nada a la que tenemos hoy.</p> <p>Hubo una parte que fue bastante complicada: podemos llegar a tener cinco tamaños diferentes y 800 tipos de tejidos para un solo mueble, pero no podemos ofrecer los 800 <i>online</i>, así que tenemos que decidir qué 20 tejidos mostrar.</p> <p>Sin duda tuvimos que asumir ciertos riesgos, pero también podemos decir que desde que nos lanzamos con Shopify, la empresa ha crecido muchísimo.</p> <p></div><div data-component-name="testimomial-article" class="overflow-x-clip pl-lg border-l-2 text-black border-testimonial-light-highlight my-xl no-richtext" data-mode="light"><blockquote tabindex="0" class="flex flex-col h-full top-0 z-0"><p class="grow before:content-[open-quote] before:absolute before:-translate-x-full after:content-[close-quote] text-t3"> Desde que nos lanzamos con Shopify, la empresa ha crecido muchísimo </p><footer class="flex flex-col gap-y-xs mt-lg text-body-base"><p class="text-t7">Arhaus</p></footer></blockquote></div><div></p> <h2>Personalización y alternativas</h2> <p>Tuvimos que trabajar mucho en la personalización porque está directamente relacionada con la naturaleza de nuestros productos. Había que personalizar desde el punto de vista técnico, pero también había que pensar en la experiencia del usuario. Como nos importa mucho satisfacer a nuestros clientes, queríamos ser lo más flexibles posible, pero sin que nadie se volviera loco. Ni nuestros clientes, ni nuestros compañeros de trabajo.</p> <p>Se pueden pedir productos de muchas maneras, dependiendo del tipo de producto deseado. Por ejemplo, tenemos sillas que admiten diferentes rellenos para el asiento. Así que teníamos que decidir si lanzábamos la web ofreciendo esa opción, o si era mejor esperar un par de años.</p> <p>Hay tantas alternativas para definir el confort como personas, y aunque nos encantaría poder cubrir el 100 %, con llegar al 95 % nos damos por satisfechos. Porque sabemos que a largo plazo Shopify nos va a ayudar a cubrir ese 100 %.</p> <h2>Gestión y adaptación del cambio</h2> <p></div><div class="sm:w-[120%] sm:left-[-10%] relative"><iframe src="https://fast.wistia.net/embed/iframe/jgidmrcslu" title="jgidmrcslu" class="aspect-video w-full my-xl"></iframe></div><div></p> <p>Siempre que se introduce una nueva tecnología, hay cierta reticencia. La gente se pregunta qué va a pasar, cómo se integrará nuestro sistema con lo nuevo... Y si rediseñas la web desde cero, también existe el temor de que los clientes estén acostumbrados a ver las cosas de cierta manera.</p> <p>Lo que hicimos fue involucrar a todos en este viaje. No se trataba de que nuestro equipo se encerrara en un búnker intentando lanzar la web. Si alguien en la empresa tenía alguna duda, la resolvíamos de antemano y nos enfocamos en brindar soluciones para satisfacer las necesidades de todos.</p> <h2>Flexibilidad y decisiones que se toman a partir de los datos</h2> <p>Afortunadamente, la plataforma de Shopify cuenta con la agilidad necesaria para resolver cualquier situación: ya fuera una integración API con uno de nuestros sistemas internos, o si alguien estaba preocupado por no poder ver la información de la tienda, Shopify nos lo ponía fácil.</p> <p>Otra gran ventaja de Shopify es que podemos medirlo todo, algo que no podíamos hacer con nuestra plataforma anterior. Podíamos ver si algo funcionaba o no basándonos en datos concretos, y si había que hacer algún cambio, lo hacíamos rápidamente.</p> <p></div><div data-component-name="testimomial-article" class="overflow-x-clip pl-lg border-l-2 text-black border-testimonial-light-highlight my-xl no-richtext" data-mode="light"><blockquote tabindex="0" class="flex flex-col h-full top-0 z-0"><p class="grow before:content-[open-quote] before:absolute before:-translate-x-full after:content-[close-quote] text-t4"> Otra gran ventaja de Shopify es que podemos medirlo todo, algo que no podíamos hacer con nuestra plataforma anterior </p><footer class="flex flex-col gap-y-xs mt-lg text-body-base"><p class="text-t7">Arhaus</p></footer></blockquote></div><div></p> <h2>El resultado: un éxito inmediato con Shopify</h2> <p></div><div class="sm:w-[120%] sm:left-[-10%] relative"><iframe src="https://fast.wistia.net/embed/iframe/qhyy2kumr3" title="qhyy2kumr3" class="aspect-video w-full my-xl"></iframe></div><div></p> <p>Al migrar a Shopify, hemos experimentado numerosas ventajas.</p> <h2>Aumento en las métricas de participación</h2> <p>Me atrevería a decir que lo primero y más importante es que la experiencia del usuario es impecable. Desde el principio, justo después de la migración, observamos un aumento significativo en las métricas de participación en la web.</p> <p>Al comparar las métricas de las páginas que la gente visitaba y el tiempo que permanecían en ellas, muchas de esas métricas mejoraron considerablemente cuando nos cambiamos a Shopify. Esto no solo se debe a la experiencia del usuario, sino también a la velocidad de carga de la página y a cómo se cargan las imágenes, entre otros factores. Nos encanta cómo está todo presentado y estructurado. Eso sí que nos ha conquistado.</p> <h2>Conversiones que mejoran, expectativas superadas</h2> <p>Cada vez que definimos nuestros objetivos de ventas y conversión, todos los años desde que comenzamos con Shopify, y ya llevamos dos, superamos con creces las expectativas que nos habíamos fijado.</p> <p></div><div data-component-name="testimomial-article" class="overflow-x-clip pl-lg border-l-2 text-black border-testimonial-light-highlight my-xl no-richtext" data-mode="light"><blockquote tabindex="0" class="flex flex-col h-full top-0 z-0"><p class="grow before:content-[open-quote] before:absolute before:-translate-x-full after:content-[close-quote] text-t4"> Todos los años desde que comenzamos con Shopify, y ya llevamos dos, superamos con creces las expectativas que nos habíamos fijado </p><footer class="flex flex-col gap-y-xs mt-lg text-body-base"><p class="text-t7">Arhaus</p></footer></blockquote></div><div></p> <h2>Crecimiento a largo plazo y adaptabilidad</h2> <p>Ese es el verdadero legado del equipo que trabajó con nosotros durante la migración a Shopify y el apoyo que hemos recibido desde entonces. Hemos tenido muchas conversaciones sobre qué hacer, cómo evolucionar con esta página, dónde queremos estar en dos, cinco o diez años. Y trabajando con nuestro equipo en Shopify, hemos podido tomar mejores decisiones para encaminar nuestro futuro a largo plazo.</p> <h2>Velocidad de venta y adaptabilidad</h2> <p>Creo que la mayor ventaja de Shopify es que los plazos para construir las soluciones que queremos son mucho más cortos. Con la plataforma anterior, si queríamos construir algo nuevo, podíamos tardar entre 12 y 18 meses en sacar adelante ese proyecto. Ahora, con Shopify, estamos unos tres meses porque o bien ya existe una solución para eso o, si es algo más personalizado, es muy probable que alguien ya lo haya hecho y pueda ayudarnos. Esto realmente nos impulsa a medida que seguimos creciendo nuestra empresa a largo plazo.</p> <p></div><div data-component-name="testimomial-article" class="overflow-x-clip pl-lg border-l-2 text-black border-testimonial-light-highlight my-xl no-richtext" data-mode="light"><blockquote tabindex="0" class="flex flex-col h-full top-0 z-0"><p class="grow before:content-[open-quote] before:absolute before:-translate-x-full after:content-[close-quote] text-t4"> La mayor ventaja de Shopify es que los plazos para construir las soluciones que queremos son mucho más cortos </p><footer class="flex flex-col gap-y-xs mt-lg text-body-base"><p class="text-t7">Arhaus</p></footer></blockquote></div><div></p> <h2>Optimización de la experiencia en tienda y B2B</h2> <p></div><div class="sm:w-[120%] sm:left-[-10%] relative"><iframe src="https://fast.wistia.net/embed/iframe/034szzeq34" title="034szzeq34" class="aspect-video w-full my-xl"></iframe></div><div></p> <p>Actualmente, todos nuestros socios utilizan arhaus.com mientras recorren nuestras tiendas con sus clientes. Al pasar por los diferentes artículos, la web se convierte en un recurso impagable para presentar información de forma inmediata.</p> <p>Además, contamos con una rama comercial compuesta por diseñadores de interiores que, aunque tienen su propia marca, actúan como representantes de Arhaus y venden productos de nuestro catálogo. Nuestra página web es la herramienta fundamental que define y facilita estas relaciones comerciales.</p> <p>También tenemos acuerdos para vender a complejos hoteleros, grandes oficinas y restaurantes. Y, por supuesto, cualquier persona interesada en nuestros productos, sin importar su propósito, puede visitar nuestra web no solo para ver el producto, sino también para descubrir todas las opciones disponibles. Contamos con páginas informativas que explican todo esto, cómo asociarse y cómo mantenernos en contacto. Haber podido gestionar y utilizar todo esto a través de Shopify ha sido fantástico.</p> <h2>Mirando al futuro: crecimiento e innovación</h2> <p></div><div class="sm:w-[120%] sm:left-[-10%] relative"><iframe src="https://fast.wistia.net/embed/iframe/ti1ghbkeb4" title="ti1ghbkeb4" class="aspect-video w-full my-xl"></iframe></div><div></p> <p>Lo que nos tiene más emocionados es la capacidad de ampliar la pasarela de pago. A mí, personalmente, me encanta que la pasarela sea una sola página.</p> <p>También nos entusiasma lo que podemos hacer con la experiencia del usuario para aumentar las conversiones. Comprar muebles no es tarea fácil, así que queremos asegurarnos de que nuestros clientes estén listos para comprar cuando empiecen a mirar.</p> <p>La personalización de nuestras opciones es clave para nosotros, y saber que Shopify nos respalda y nos dará más opciones nos da mucha flexibilidad para ofrecer diferentes alternativas.</p> <p>Si visitas una tienda de Arhaus, verás cientos de telas y tejidos en nuestra pared de muestras. ¡Puedes hacer muchísimas cosas con esa paleta! Y haber podido replicar eso al máximo en nuestra tienda <i>online</i>, para que la gente pueda combinar y personalizar sus muebles, es maravilloso.</p> <h2>Aprovechar la realidad aumentada y la realidad virtual para ayudar a los clientes a tomar decisiones firmes</h2> <p>En Arhaus, somos una empresa altamente personalizable con productos configurables. Por ejemplo, si deseas un sofá modular, puedes elegir un reposabrazos a la izquierda o a la derecha. O puedes optar por uno pequeño o grande, según el espacio disponible.</p> <p>Las posibilidades que ofrecen la realidad aumentada y la realidad virtual son alucinantes para nosotros, ya que nos permiten visualizar cosas que antes eran imposibles. Anteriormente, la única forma de ver cómo quedaba una silla en una habitación era colocándola físicamente allí. Este tipo de tecnología es una gran ventaja, tanto a corto como a largo plazo, porque nos permite asegurarnos de que estamos capturando la esencia de Arhaus.</p> <p>De hecho, comenzamos con una herramienta de diseño interior con funciones 3D, pensada originalmente para nuestros diseñadores. Esta herramienta permitía colocar los productos de Arhaus en una habitación virtual y explorar el espacio para ver si el resultado te gusta o no. Ahora, queremos llevar esto al siguiente nivel, permitiendo a los clientes apuntar con su teléfono móvil a la esquina donde desean colocar una silla y ver cómo se integra con el color de la pared, el suelo, y luego probar diferentes opciones.</p> <p>Siempre digo que los muebles son la tercera compra más importante de tu vida. Primero está la casa, luego el coche. En tercer lugar, están los muebles. Por eso, queremos que nuestros clientes inviertan en Arhaus con confianza, que lo vean como una inversión. Queremos transmitir la mayor seguridad posible al cliente antes de que se decida a invertir en nuestras soluciones y en nuestras capacidades web.</p> <p>En cuanto a la realidad aumentada y la realidad virtual, tenemos unas expectativas muy altas sobre lo que ofrecemos al mercado. No queremos nada que parezca robótico ni artificial. Existen muchas herramientas tecnológicas disponibles hoy en día, pero nos hemos dado cuenta de que queremos herramientas que sean realmente útiles para el cliente, que satisfagan una necesidad como ninguna otra.</p> <h2>Construyendo el futuro con Shopify</h2> <p></div><div class="sm:w-[120%] sm:left-[-10%] relative"><iframe src="https://fast.wistia.net/embed/iframe/7n8fwzhz8h" title="7n8fwzhz8h" class="aspect-video w-full my-xl"></iframe></div><div></p> <p>A la hora de evaluar las diferentes plataformas de comercio electrónico, mi consejo para las empresas con una estructura compleja es que visualicen su futura expansión y tracen un plan para llegar allí. Que no duden en hacer todas las preguntas que se les ocurran.</p> <p>Cuando estábamos considerando pasarnos a Shopify, nos surgieron muchas dudas y preguntas: «¿Podemos hacer esto? ¿Y aquello?». Y cuando la respuesta a casi todo fue un «sí» rotundo, supimos que estábamos en el camino correcto.</p> <p></div><div data-component-name="testimomial-article" class="overflow-x-clip pl-lg border-l-2 text-black border-testimonial-light-highlight my-xl no-richtext" data-mode="light"><blockquote tabindex="0" class="flex flex-col h-full top-0 z-0"><p class="grow before:content-[open-quote] before:absolute before:-translate-x-full after:content-[close-quote] text-t4"> Cuando estábamos considerando pasarnos a Shopify, nos surgieron muchas dudas y preguntas: ‘¿Podemos hacer esto? ¿Y aquello otro?’. Y cuando la respuesta a casi todo fue un ‘sí’ rotundo, supimos que estábamos en el camino correcto </p><footer class="flex flex-col gap-y-xs mt-lg text-body-base"><p class="text-t7">Arhaus</p></footer></blockquote></div><div></p> <p>Para nosotros también era crucial observar el ecosistema. Shopify cuenta con una amplia variedad de socios y aplicaciones fáciles de instalar. Esto nos ahorró tiempo y dinero en herramientas y software nuevos.</p> <p></div><div class="sm:w-[120%] sm:left-[-10%] relative"><iframe src="https://fast.wistia.net/embed/iframe/tz08bnzq0e" title="tz08bnzq0e" class="aspect-video w-full my-xl"></iframe></div><div></p> <p>Si miramos hacia dónde queremos llevar a Arhaus en el futuro, definitivamente creo que Shopify nos ha allanado el camino. Estamos tan sincronizados que cuando pensamos en el siguiente paso, Shopify ya está ahí, o incluso ya lo ha contemplado.</p> <p></div><div data-component-name="testimomial-article" class="overflow-x-clip pl-lg border-l-2 text-black border-testimonial-light-highlight my-xl no-richtext" data-mode="light"><blockquote tabindex="0" class="flex flex-col h-full top-0 z-0"><p class="grow before:content-[open-quote] before:absolute before:-translate-x-full after:content-[close-quote] text-t4"> Si miramos hacia dónde queremos llevar a Arhaus en el futuro, definitivamente creo que Shopify nos ha allanado el camino </p><footer class="flex flex-col gap-y-xs mt-lg text-body-base"><p class="text-t7">Arhaus</p></footer></blockquote></div><div></p> <p>Ojalá podamos aprovechar el conocimiento y los comentarios que Shopify recibe de todos sus clientes. Aunque nuestra empresa y las empresas de muebles en general tienen sus particularidades, al final todas nos enfrentamos a desafíos similares. Nuestra apuesta por Shopify tiene todo el sentido del mundo a largo plazo.</p> <h2>Ver la entrevista</h2> <p>Si quieres sumergirte en la historia de Arhaus, puedes ver el vídeo completo en inglés de la entrevista con Steve Bauer, vicepresidente de comercio electrónico y medios digitales en Arhaus.</p></div></div><div class="grid grid-cols-1 gap-x-gutter gap-y-gutter case-study-meta-cards max-md:order-1 max-md:mb-4 col-span-full md:col-span-3 col-start-1 md:col-start-10 lg:col-start-9 content-start" data-component-name="card-grid"><div data-component-name="card" class="ring-0 ring-black/20 p-0 pt-md border-t-2 rounded-none border-black/15" data-mode="light"><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="text-sm font-bold uppercase leading-none pb-xs text-eyebrow-light-text" data-component-name="kicker">Sector</h2><p class="richtext text-body-base opacity-body pt-2">Hogar y jardín</p></div></div></div><div data-component-name="card" class="ring-0 ring-black/20 p-0 pt-md border-t-2 rounded-none border-black/15" data-mode="light"><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="text-sm font-bold uppercase leading-none pb-xs text-eyebrow-light-text" data-component-name="kicker">Plataforma anterior</h2><p class="richtext text-body-base opacity-body pt-2">Custom</p></div></div></div><div data-component-name="card" class="ring-0 ring-black/20 p-0 pt-md border-t-2 rounded-none border-black/15" data-mode="light"><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="text-sm font-bold uppercase leading-none pb-xs text-eyebrow-light-text" data-component-name="kicker">Productos</h2><p class="richtext text-body-base opacity-body pt-2">Shopify Plus, B2B</p></div></div></div></div></div></section><section class="grid gap-y-2xl grid-cols-full pb-4xl bg-section-light-bg text-section-light-text pt-2xl" data-section-name="" data-component-name="" data-viewable-component="true" data-mode="light"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-2xl" data-component-name="section-header"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-10 lg:col-span-8 xl:col-span-8 xs:col-start-1 sm:col-start-1 md:col-start-2 lg:col-start-3 xl:col-start-3"><div class="text-center text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t3 text-balance">Únete a las marcas que cambian hogar y jardín todos los días.</h2></div></div></div><ul class="container grid justify-center items-center gap-x-md gap-y-xl py-lg border-black/20 grid-cols-[repeat(4,auto)] sm:grid-cols-[repeat(3,auto)] border-y-0" data-mode="light" data-component-name="logo-group" aria-label="Logos"><li class="items-center w-full col-span-2 sm:col-span-1"><div class="max-w-[210px] mx-auto"><picture data-component-name="image"><img alt="Lulu and Georgia" class="w-full h-full object-cover" src="https://cdn.shopify.com/s/files/1/0693/0215/7334/files/lulu-and-georgia.logo.svg?v=1713896788"/></picture></div></li><li class="items-center w-full col-span-2 sm:col-span-1"><div class="max-w-[210px] mx-auto"><picture data-component-name="image"><img alt="Decor Steals" class="w-full h-full object-cover" src="https://cdn.shopify.com/s/files/1/0693/0215/7334/files/decor-steals.logo.svg?v=1713896534"/></picture></div></li><li class="items-center w-full col-span-2 sm:col-span-1"><div class="max-w-[210px] mx-auto"><picture data-component-name="image"><img alt="Ruggable" class="w-full h-full object-cover" src="https://cdn.shopify.com/s/files/1/0693/0215/7334/files/ruggable.logo.svg?v=1715041738"/></picture></div></li></ul></section><div class="case-study-pillbar max-sm:w-full max-w-5xl sm:flex sm:justify-center sm:mb-3xl sm:mt-xl sm:mx-margin lg:mx-auto"><div class="flex flex-row sm:inline-flex justify-between items-start sm:items-center rounded-none sm:rounded-full p-6 sm:p-2 bg-gradient-to-r from-[#D0F224] to-[#32D17E]"><div class="inline-block sm:ml-6 sm:mr-8 sm:font-bold sm:text-body-lg">¿A qué retos empresariales te enfrentas? 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0 0-3.85 9.35 29.16 29.16 0 0 0-9.35 3.85A17.54 17.54 0 0 1 18.64 5.44zM5.44 26.36a29.2 29.2 0 0 0 9.56 3.9 33.75 33.75 0 0 0 3.86 9.36A17.54 17.54 0 0 1 5.44 26.36zm20.7 13.25a33.73 33.73 0 0 0 3.91-9.56 33.73 33.73 0 0 0 9.56-3.91 17.55 17.55 0 0 1-13.47 13.47z"></path></svg><span class="truncate">USA | Español (Intl.)</span><svg viewBox="0 0 10 5" aria-hidden="true" focusable="false" class="ml-2 h-3 w-3 flex-shrink-0 fill-black"><path d="m0 0 5 5 5-5H0z"></path></svg></span></button><div aria-hidden="true" class="absolute bottom-[calc(100%+5em)] z-50 rounded-lg leading-8 sm:w-[40rem] md:w-[56rem] lg:w-[66rem] bg-white text-black shadow-soft-2xl inset-x-0" id="regionSelector" data-component-name="region-selector" style="display:none"><ul class="columns-1 sm:columns-2 md:columns-3 lg:columns-4 gap-7 px-5 py-8 md:px-14 md:py-10" data-component-name="region-nav" id="region-nav"><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Alemania</div><div 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text-xs">|</span></span><span class="flex items-center"><a class="text-sm hover:underline text-zinc-600" lang="en" href="/at/case-studies/arhaus?country=at&lang=en" data-component-name="region-at-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Bélgica</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-600" lang="nl" href="/be/case-studies/arhaus?country=be&lang=nl" data-component-name="region-be-language-nl">Nederlands</a><span class="mx-1 opacity-40 cursor-default text-xs">|</span></span><span class="flex items-center"><a class="text-sm hover:underline text-zinc-600" lang="de" href="/be-de/case-studies/arhaus?country=be&lang=de" data-component-name="region-be-language-de">German</a><span class="mx-1 opacity-40 cursor-default text-xs">|</span></span><span class="flex items-center"><a class="text-sm hover:underline text-zinc-600" lang="fr" href="/be-fr/case-studies/arhaus?country=be&lang=fr" data-component-name="region-be-language-fr">Français</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Brasil</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-600" lang="pt" href="/br/case-studies/arhaus?country=br&lang=pt" data-component-name="region-br-language-pt">Português</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Canadá</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-600" lang="en" href="/ca/case-studies/arhaus?country=ca&lang=en" data-component-name="region-ca-language-en">English</a><span class="mx-1 opacity-40 cursor-default text-xs">|</span></span><span class="flex items-center"><a class="text-sm hover:underline text-zinc-600" lang="fr" href="/ca-fr/case-studies/arhaus?country=ca&lang=fr" data-component-name="region-ca-language-fr">Français</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Colombia</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-600" lang="es" href="/co/case-studies/arhaus?country=co&lang=es" data-component-name="region-co-language-es">Español</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Corea</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-600" lang="ko" href="/kr/case-studies/arhaus?country=kr&lang=ko" data-component-name="region-kr-language-ko">한국어</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Dinamarca</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-600" lang="da" href="/dk/case-studies/arhaus?country=dk&lang=da" data-component-name="region-dk-language-da">Dansk</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">EE. UU.<svg viewBox="0 0 10 8" fill="none" aria-hidden="true" focusable="false" class="ml-2 w-3"><path d="M0.75 4.75L3 7.25L9.25 0.75" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></svg></div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-600" lang="en" href="/case-studies/arhaus?country=us&lang=en" data-component-name="region-us-language-en">English</a><span class="mx-1 opacity-40 cursor-default text-xs">|</span></span><span class="flex items-center"><a class="text-sm hover:underline text-zinc-600" lang="es" href="/es/case-studies/arhaus?country=us&lang=es" data-component-name="region-us-language-es">Español (Intl.)</a><span class="mx-1 opacity-40 cursor-default text-xs">|</span></span><span class="flex items-center"><a class="text-sm hover:underline text-zinc-600" lang="zh-Hans" href="/zh/case-studies/arhaus?country=us&lang=zh" data-component-name="region-us-language-zh-Hans">简体中文</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">España</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-600" lang="es" href="/es-es/case-studies/arhaus?country=es&lang=es" data-component-name="region-es-language-es">Español</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Filipinas</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-600" lang="en" href="/ph/case-studies/arhaus?country=ph&lang=en" data-component-name="region-ph-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Finlandia</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-600" lang="fi" href="/fi/case-studies/arhaus?country=fi&lang=fi" data-component-name="region-fi-language-fi">Suomi</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Francia</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-600" lang="fr" href="/fr/case-studies/arhaus?country=fr&lang=fr" data-component-name="region-fr-language-fr">Français</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">India</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-600" lang="en" href="/in/case-studies/arhaus?country=in&lang=en" data-component-name="region-in-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Indonesia</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-600" lang="en" href="/id/case-studies/arhaus?country=id&lang=en" data-component-name="region-id-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Irlanda</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-600" lang="en" href="/ie/case-studies/arhaus?country=ie&lang=en" data-component-name="region-ie-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Italia</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-600" lang="it" href="/it/case-studies/arhaus?country=it&lang=it" data-component-name="region-it-language-it">Italiano</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Japón</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-600" lang="ja" href="/jp/case-studies/arhaus?country=jp&lang=ja" data-component-name="region-jp-language-ja">日本語</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Malasia</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-600" lang="en" href="/my/case-studies/arhaus?country=my&lang=en" data-component-name="region-my-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">México</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-600" lang="es" href="/mx/case-studies/arhaus?country=mx&lang=es" data-component-name="region-mx-language-es">Español</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Nigeria</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-600" lang="en" href="/ng/case-studies/arhaus?country=ng&lang=en" data-component-name="region-ng-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Noruega</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-600" lang="nb" href="/no/case-studies/arhaus?country=no&lang=nb" data-component-name="region-no-language-nb">Norge</a><span class="mx-1 opacity-40 cursor-default text-xs">|</span></span><span class="flex items-center"><a class="text-sm hover:underline text-zinc-600" lang="en" href="/no-en/case-studies/arhaus?country=no&lang=en" data-component-name="region-no-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Nueva Zelanda</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-600" lang="en" href="/nz/case-studies/arhaus?country=nz&lang=en" data-component-name="region-nz-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Países Bajos</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-600" lang="nl" href="/nl/case-studies/arhaus?country=nl&lang=nl" data-component-name="region-nl-language-nl">Nederlands</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Polonia</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-600" lang="pl" href="/pl/case-studies/arhaus?country=pl&lang=pl" data-component-name="region-pl-language-pl">Polski</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Portugal</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-600" lang="pt" href="/pt/case-studies/arhaus?country=pt&lang=pt" data-component-name="region-pt-language-pt">Português</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">RAE de Hong Kong</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-600" lang="en" href="/hk-en/case-studies/arhaus?country=hk&lang=en" data-component-name="region-hk-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Reino Unido</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-600" lang="en" href="/uk/case-studies/arhaus?country=gb&lang=en" data-component-name="region-gb-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">República Checa</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-600" lang="cs" href="/cz/case-studies/arhaus?country=cz&lang=cs" data-component-name="region-cz-language-cs">Čeština</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Singapur</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-600" lang="en" href="/sg/case-studies/arhaus?country=sg&lang=en" data-component-name="region-sg-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Sudáfrica</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-600" lang="en" href="/za/case-studies/arhaus?country=za&lang=en" data-component-name="region-za-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Suecia</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-600" lang="sv" href="/se/case-studies/arhaus?country=se&lang=sv" data-component-name="region-se-language-sv">Svenska</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Suiza</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-600" lang="de" href="/ch/case-studies/arhaus?country=ch&lang=de" data-component-name="region-ch-language-de">Deutsch</a><span class="mx-1 opacity-40 cursor-default text-xs">|</span></span><span class="flex items-center"><a class="text-sm hover:underline text-zinc-600" lang="en" href="/ch/case-studies/arhaus?country=ch&lang=en" data-component-name="region-ch-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Tailandia</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-600" lang="th" href="/th/case-studies/arhaus?country=th&lang=th" data-component-name="region-th-language-th">ไทย</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Taiwán</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-600" lang="zh-Hant" href="/tw/case-studies/arhaus?country=tw&lang=zh" data-component-name="region-tw-language-zh-Hant">繁體中文</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Turquía</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-600" lang="tr" href="/tr/case-studies/arhaus?country=tr&lang=tr" data-component-name="region-tr-language-tr">Türkçe</a></span></div></li></ul></div></div><div class="relative block sm:hidden" data-click-outside="dismiss" data-component-name="regions"><div aria-hidden="true" class="fixed top-0 left-0 z-50 h-full w-full text-[1.1428571429em] will-change-auto transition-opacity motion-reduce:transition-none bg-white pointer-events-none opacity-0"></div><button class="bg-transparent mx-auto md:inline-block py-3 text-shade-90 hover:text-black" type="button" data-component-name="region-selector-open" tabindex="0" aria-label="Navegación por región. 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0 0-3.85 9.35 29.16 29.16 0 0 0-9.35 3.85A17.54 17.54 0 0 1 18.64 5.44zM5.44 26.36a29.2 29.2 0 0 0 9.56 3.9 33.75 33.75 0 0 0 3.86 9.36A17.54 17.54 0 0 1 5.44 26.36zm20.7 13.25a33.73 33.73 0 0 0 3.91-9.56 33.73 33.73 0 0 0 9.56-3.91 17.55 17.55 0 0 1-13.47 13.47z"></path></svg><span class="truncate">USA | Español (Intl.)</span><svg viewBox="0 0 10 5" aria-hidden="true" focusable="false" class="ml-2 h-3 w-3 flex-shrink-0 fill-black"><path d="m0 0 5 5 5-5H0z"></path></svg></span></button><div aria-hidden="true" class="webkit-overflow-scrolling-touch fixed overflow-hidden z-[999] box-content will-change-auto w-full inset-0 mt-16 rounded-t-lg leading-[3rem] duration-300 ease-in-out motion-reduce:animation-none motion-reduce:transition-none bg-white text-black shadow-soft-2xl invisible translate-y-full" id="mobileRegionSelector" aria-label="Navegación por región" aria-modal="true" role="dialog"><div class="border-shade-30 border-b"><div class="flex items-center justify-between px-5 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href="/de/case-studies/arhaus?country=de&lang=de" data-component-name="region-de-language-de">Deutsch</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Australia</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-600" lang="en" href="/au/case-studies/arhaus?country=au&lang=en" data-component-name="region-au-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Austria</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-600" lang="de" href="/at/case-studies/arhaus?country=at&lang=de" data-component-name="region-at-language-de">Deutsch</a><span class="mx-1 opacity-40 cursor-default text-xs">|</span></span><span class="flex items-center"><a class="text-sm hover:underline text-zinc-600" lang="en" 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Our platform has been assessed and certified by:\",\"Video\",\"videoTutorials\",\"Video Tutorials\",{\"_9\":1201},{\"_11\":12,\"_13\":1202,\"_98\":1248,\"_115\":1256,\"_127\":1262,\"_207\":1293,\"_240\":1315,\"_254\":1320,\"_261\":1324,\"_272\":1330,\"_327\":1351,\"_329\":1352,\"_331\":285,\"_49\":1353,\"_333\":1354,\"_337\":1356,\"_311\":312,\"_71\":1362,\"_351\":1364,\"_379\":1378,\"_431\":1387,\"_433\":434,\"_435\":436,\"_437\":438,\"_439\":440,\"_441\":442,\"_443\":444,\"_445\":1388,\"_456\":1393,\"_459\":1395,\"_463\":1397,\"_27\":1642},{\"_15\":1203,\"_17\":1204,\"_27\":1210,\"_35\":1214,\"_45\":1219,\"_49\":1221,\"_51\":1222,\"_58\":59,\"_60\":1225,\"_65\":1228,\"_67\":1229,\"_69\":1230,\"_71\":1231,\"_75\":1234,\"_77\":1235,\"_79\":1236,\"_89\":90,\"_90\":1243},\"Cerrar\",{\"_19\":1205,\"_20\":1206,\"_21\":1207,\"_23\":1208,\"_25\":1209},\"carrusel\",\"diapositiva\",\"{x} de {y}\",\"Iniciar carrusel\",\"Pausar carrusel\",{\"_29\":1211,\"_31\":1212,\"_33\":1213},\"Navegación por región\",\"Cerrar navegación por región\",\"Abre un sitio web externo en una nueva ventana\",{\"_37\":1215,\"_39\":1216,\"_41\":1217,\"_43\":1218},\"Menú\",\"Principal\",\"Páginas relacionadas\",\"Ir al contenido\",{\"_47\":1220},\"Descartar banner\",\"Más información sobre {title}\",{\"_53\":1223,\"_33\":1224,\"_56\":57},\"Fuente externa: \",\" (Se abre en una ventana nueva)\",{\"_15\":1226,\"_63\":1227},\"Cerrar modal\",\"Imagen superpuesta\",\"Siguiente\",\"Anterior\",\"Actual\",{\"_67\":1232,\"_65\":1233},\"Página anterior\",\"Página siguiente\",\"Logo de Shopify\",\"Logo de Shopify Partners\",{\"_81\":1237,\"_83\":1238,\"_65\":1239,\"_67\":1240,\"_23\":1241,\"_25\":1242},\"Revisa los testimonios\",\"Testimonios\",\"Testimonio siguiente\",\"Testimonio anterior\",\"Reproducir testimonio\",\"Pausar testimonio\",{\"_23\":1244,\"_25\":1245,\"_94\":1246,\"_96\":1247},\"Reproducir video\",\"Pausar video\",\"Silenciar video\",\"Reactivar sonido del video\",{\"_100\":1249,\"_102\":1250},\"Únete hoy y obtén hasta \u003ca id=\\\"showTermsLink\\\" target=\\\"_blank\\\" data-component-name=\\\"sales-bonus-terms\\\" href=\\\"{{incentiveTerms}}\\\"/ style=\\\"color: inherit; font-weight: normal\\\"\u003eUSD 5.000 de descuentos en efectivo\u003c/a\u003e en tus primeros seis meses de ventas\",{\"_104\":1251,\"_106\":1252,\"_108\":1253,\"_110\":1254,\"_112\":1255,\"_114\":1254},\"\u0026nbsp\u003ca id=\\\"spIncentivesTermsLink\\\" target=\\\"_blank\\\" class=\\\"!font-normal\\\" target=\\\"_blank\\\" data-component-name=\\\"sp-incentive-terms\\\" href=\\\"{{incentiveTerms}}\\\"/\u003eSe aplican términos\u003c/a\u003e\",\"Oferta especial: obtenga 6 meses de POS Pro por {{incentivePrice}}/mes\",\"Obtenga tarifas de tarjetas del {{rate}}% por hasta un valor de USD {{gpvLimit}} en ventas en persona durante sus primeros {{length}} meses.\",\"Se aplican términos\",\"Obtén un lector de tarjetas gratis cuando selecciones un plan.\",{\"_117\":1257,\"_119\":1258,\"_121\":1259,\"_123\":1260,\"_125\":1261},\"Aceptar todas\",\"Usamos cookies (y otra tecnología similar) para muchos fines, como para mejorar tu experiencia en el sitio, para anuncios y para informes y estadísticas. Haz clic en \\\"Aceptar\\\" para aceptar estos usos. Lee nuestra \u003ca href=\\\"{{legalCookiesPath}}\\\"\u003ePolítica de cookies\u003c/a\u003e para obtener más información.\",\"Aceptar\",\"Shopify utiliza cookies para que el sitio tenga las funcionalidades necesarias y para mejorar tu experiencia. Al usar nuestro sitio web, aceptas nuestra \u003ca href=\\\"{{legalPrivacyPath}}\\\"\u003ePolítica de privacidad\u003c/a\u003e y nuestra \u003ca href=\\\"{{legalCookiesPath}}\\\"\u003ePolítica de cookies\u003c/a\u003e.\",\"Rechazar todas\",{\"_129\":130,\"_131\":132,\"_133\":1263,\"_135\":1264,\"_137\":1265,\"_139\":1266,\"_141\":142,\"_143\":144,\"_145\":1267,\"_147\":1268,\"_7\":1269,\"_150\":1270,\"_152\":1271,\"_154\":1272,\"_156\":1273,\"_158\":1274,\"_160\":1275,\"_162\":163,\"_164\":1276,\"_166\":167,\"_168\":1277,\"_170\":1278,\"_172\":1279,\"_174\":1280,\"_176\":1281,\"_178\":179,\"_180\":1282,\"_182\":1283,\"_184\":1284,\"_186\":1285,\"_188\":1286,\"_190\":191,\"_192\":1287,\"_194\":1288,\"_196\":1289,\"_198\":1290,\"_200\":1291,\"_202\":1269,\"_203\":204,\"_205\":1292},\"Bélgica\",\"Brasil\",\"Canadá\",\"Suiza\",\"República Checa\",\"Dinamarca\",\"EE. 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Si eliges un plan Shopify Plus de 3 años, ofrecemos un descuento mensual y tarifas online variables más bajas para la plataforma.\",{\"_35\":1357,\"_340\":1358,\"_342\":1359,\"_344\":1360,\"_346\":1361},\"Descubre tus opciones\",\"Aplicaciones que te ayudarán a vender {{vertical}}\",\"Aplicaciones populares que utilizan otros comerciantes\",\"Ver más aplicaciones recomendadas\",\"De {{partner}}\",{\"_349\":1363},\"Página\",{\"_121\":1337,\"_353\":1338,\"_354\":1343,\"_355\":1365,\"_56\":1366,\"_268\":1367,\"_359\":1368,\"_361\":1369,\"_363\":1370,\"_365\":1371,\"_367\":1372},\"Lanza tu tienda\",\"Dirección de correo electrónico\",\"Correo electrónico\",\"Prueba Shopify gratis durante {{trialLength}} días, sin tarjeta de\u0026nbsp;crédito. Al introducir tu correo electrónico, aceptas recibir correos electrónicos de marketing\u0026nbsp;de\u0026nbsp;Shopify.\",\"No se requiere tarjeta de crédito. 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sentimos, pero estamos teniendo problemas para completar tu registro.\",\"Envíanos un correo electrónico a \u003ca href=\\\"mailto:plus@shopify.com\\\"\u003eplus@shopify.com\u003c/a\u003e o vuelve a intentarlo.\",{\"_56\":3130,\"_270\":3131},\"Nombre completo\",\"Ingresa tu nombre completo\",{\"_56\":3133,\"_270\":3134},\"Correo electrónico del negocio\",\"Ingresa una dirección de correo electrónico válida\",{\"_56\":3136,\"_270\":3137},\"Teléfono del negocio\",\"Ingresa el teléfono de tu negocio\",{\"_56\":3139,\"_270\":3140},\"Cargo\",\"Ingresa tu cargo\",{\"_56\":1655,\"_270\":3142},\"Ingresa el nombre de tu empresa\",{\"_56\":3144,\"_270\":3145},\"URL del sitio web\",\"Ingresa la URL de tu sitio web\",{\"_56\":3147,\"_270\":3148,\"_2322\":3149},\"Código de acceso\",\"Introduce el código de acceso para continuar\",\"Código de acceso incorrecto. Inténtalo de nuevo.\",{\"_56\":3151,\"_270\":3152,\"_2328\":3153},\"Ingresos anuales\",\"Ingresa tus ingresos anuales\",{\"_2330\":1328,\"_2331\":3154,\"_2333\":3155,\"_2335\":3156,\"_2337\":3157,\"_2339\":3158},\"No lo sé\",\"Hasta 1 millón de dólares\",\"De 1 a 30 millones de dólares\",\"De 30 a 100 millones de dólares\",\"Más de 100 millones de dólares\",{\"_56\":3160,\"_270\":3161,\"_2328\":3162},\"Ingresos anuales offline\",\"Ingresa tus ingresos anuales offline\",{\"_2330\":1328,\"_2346\":3163,\"_2348\":3164,\"_2350\":3165,\"_2352\":3166,\"_2354\":3167},\"USD 0-250.000\",\"USD 250.000-500.000\",\"USD 500.000-1.000.000\",\"USD 1.000.000-10.000.000\",\"USD 10.000.000+\",{\"_56\":3169},\"Doy mi consentimiento para recibir comunicaciones promocionales de Shopify y los partners que proporcionan estos recursos. Entiendo que puedo cancelar mi suscripción en cualquier momento. Puedes encontrar más información en nuestra \u003ca href=\\\"{{site, url(path: '/legal/privacy')}}\\\"\u003ePolítica de privacidad\u003c/a\u003e.\",{\"_1113\":3171,\"_342\":3172,\"_2363\":3173,\"_2365\":3174,\"_461\":3175},\"Gracias por registrarte.\",\"¡Nos vemos el {{date}}! Te enviaremos un enlace único para el evento antes de que comience.\",\"Te enviaremos por correo electrónico un enlace para ver el evento dentro de poco.\",\"Revisa tu correo electrónico para encontrar un enlace al video grabado.\",\"Agrégalo a tu calendario\",{\"_383\":3177},\"Ve a Shopify.com\",{\"_342\":3179},\"Este es un evento privado.\",{\"_2359\":3181},{\"_1113\":3171,\"_2377\":3182,\"_2379\":3183,\"_342\":3184,\"_2382\":3185,\"_2384\":3186,\"_461\":3175},\"Gracias por tu solicitud\",\"Gracias por anotarte en la lista de espera\",\"Nos vemos pronto.\",\"Te contactaremos pronto para confirmar tu reunión.\",\"Nos comunicaremos contigo para confirmar el estado de tu inscripción.\",{\"_2359\":3188,\"_2390\":3191},{\"_1113\":3189,\"_461\":3190},\"Gracias\",\"Un experto de Shopify Plus te contactará pronto.\",{\"_1113\":3192,\"_461\":3193,\"_2394\":2395},\"¿Quieres hablar pronto? Llámanos.\",\"De lunes a viernes de 9:00 a. m. a 6:00 p. m. ET\",{\"_2359\":3195},{\"_1113\":3196,\"_2400\":3197},\"Gracias por tu interés en este recurso\",\"Descargar ahora\",{\"_56\":3199,\"_2405\":3200},\"Enviar\",\"Enviando…\",{\"_2295\":3127,\"_2297\":3128,\"_19\":3202,\"_427\":3203,\"_2305\":3204,\"_340\":3206,\"_1075\":3207,\"_2314\":3208,\"_2415\":3210,\"_2482\":3244,\"_2356\":3248,\"_2517\":3250,\"_2522\":3253,\"_2526\":3256,\"_2530\":3259,\"_2551\":3270,\"_2553\":3271,\"_2557\":3274,\"_265\":3277,\"_2564\":3279,\"_2582\":3292},{\"_56\":3130,\"_270\":3131},{\"_56\":3133,\"_270\":3134},{\"_56\":3136,\"_270\":3205},\"Ingresa el número de teléfono de tu negocio\",{\"_56\":3139,\"_270\":3140},{\"_56\":1655,\"_270\":3142},{\"_56\":3144,\"_270\":3209},\"Introduce la URL de tu sitio web\",{\"_56\":3211,\"_270\":3212,\"_2328\":3213},\"Sector\",\"Selecciona tu sector\",{\"_2330\":1328,\"_2420\":3214,\"_2422\":2423,\"_2424\":3215,\"_2426\":3216,\"_2428\":3217,\"_2430\":3218,\"_2432\":3219,\"_2434\":3220,\"_2436\":3221,\"_2438\":3222,\"_2440\":3223,\"_2442\":3224,\"_2444\":3225,\"_2446\":3226,\"_2448\":3227,\"_2450\":3228,\"_2452\":3229,\"_2454\":3230,\"_2456\":3231,\"_2458\":3232,\"_2460\":3233,\"_2462\":3234,\"_2464\":3235,\"_2466\":3236,\"_2468\":3237,\"_2470\":3238,\"_2472\":3239,\"_2474\":3240,\"_2476\":3241,\"_2478\":3242,\"_2480\":3243},\"Adulto\",\"Animales y artículos para mascotas\",\"Ropa y accesorios\",\"Arte y fotografía\",\"Aviación y aeroespacial\",\"Bebés y niños\",\"Banca, finanzas, seguros\",\"Organizaciones benéficas, sin ánimo de lucro y otras organizaciones\",\"Construcción e industria\",\"Capacitación\",\"Electrónica y dispositivos\",\"Entretenimiento\",\"Alimentos y bebidas (excl. alcohol)\",\"Muebles\",\"Regalos y artículos de colección\",\"Salud y belleza (excl. farmacia)\",\"Decoración para el hogar\",\"Joyas\",\"Medios y comunicación\",\"Industria regulada: cannabis\",\"Industria regulada: armas de fuego\",\"Industria regulada: farmacéutica\",\"Industria regulada: tabaco\",\"Servicios\",\"Deportes y ocio (excl. armas de fuego)\",\"Papelería y material de oficina\",\"Juguetes y juegos\",\"Viajes y turismo\",\"Vehículos y repuestos\",\"Otro\",{\"_56\":3245,\"_270\":3246,\"_2328\":3247},\"Solución actual para POS\",\"Selecciona tu solución de POS actual\",{\"_2330\":1328,\"_2487\":2488,\"_2489\":2490,\"_2491\":2492,\"_2493\":2494,\"_2495\":2496,\"_2497\":2498,\"_2499\":2500,\"_2501\":2502,\"_2480\":3243,\"_2503\":2504,\"_2505\":2506,\"_2507\":2508,\"_2509\":2510,\"_2511\":2512,\"_2513\":2514},{\"_56\":3169,\"_373\":3249},\"Al enviar este formulario, aceptas recibir mensajes promocionales de Shopify y los partners que proporcionan estos recursos sobre sus productos y servicios. Si quieres dejar de recibirlos, haz clic en el enlace que aparece al final de nuestros correos electrónicos.\",{\"_2328\":3251},{\"_2330\":1328,\"_2520\":3252},\"Menos de 250.000 USD\",{\"_56\":3254,\"_270\":3255},\"Ingresos anuales online\",\"Ingresa tus ingresos anuales online\",{\"_56\":3257,\"_270\":3258},\"Ingreso anual en la tienda\",\"Ingresa tus ingresos anuales en la tienda\",{\"_56\":3260,\"_270\":3261,\"_2328\":3262},\"Establecimientos de venta al por menor actuales\",\"Selecciona tu número actual de establecimientos de venta al por menor \",{\"_2330\":1328,\"_2535\":2536,\"_2537\":3263,\"_2539\":3264,\"_2541\":3265,\"_2543\":3266,\"_2545\":3267,\"_2547\":3268,\"_2549\":3269},\"2 a 3\",\"4 a 10\",\"11 a 20\",\"21 a 200\",\"Más de 200\",\"Sin sucursales\",\"Próxima apertura\",{\"_56\":3139,\"_270\":3140},{\"_56\":3272,\"_270\":3273},\"Ciudad\",\"Ingresa tu ciudad\",{\"_56\":3275,\"_270\":3276},\"Estado\",\"Selecciona tu estado\",{\"_56\":1327,\"_270\":3278,\"_2563\":1328},\"Selecciona tu país\",{\"_56\":3280,\"_2567\":3281,\"_2328\":3282,\"_2580\":3290,\"_270\":3291},\"Indica la restricción dietética o alergia alimentaria\",\"Opcional\",[3283,3284,2572,2573,3285,3286,3287,3288,3289,3290],\"Sin lácteos\",\"Sin gluten\",\"Sin lactosa\",\"Alergia a los frutos secos\",\"Mariscos\",\"Vegano\",\"Vegetariano\",\"Otros\",\"Ingresa tus restricciones dietéticas\",{\"_56\":3293,\"_2567\":3281,\"_2328\":3294,\"_2580\":3290,\"_270\":3299},\"Infórmanos si tienes algún requisito de accesibilidad\",[3295,3296,3297,3298,3290],\"Audición\",\"Habitación de lactancia\",\"Movilidad\",\"Visión\",\"Ingresa tus requisitos de accesibilidad\",{\"_463\":3301,\"_2607\":3326,\"_1173\":3327,\"_2741\":3361,\"_27\":3364,\"_2754\":3366,\"_2761\":3369,\"_261\":3371,\"_2873\":3455,\"_379\":3484,\"_2971\":3490},{\"_337\":1561,\"_844\":1562,\"_1133\":1451,\"_2629\":3302,\"_2631\":3303,\"_2633\":3304,\"_2635\":3305,\"_2637\":3306,\"_2639\":3307,\"_708\":1504,\"_2641\":3308,\"_2643\":3309,\"_1021\":1635,\"_776\":1628,\"_2645\":2646,\"_2647\":3310,\"_2649\":3311,\"_774\":775,\"_2651\":3312,\"_2653\":3313,\"_2655\":2656,\"_1141\":1682,\"_2657\":3314,\"_2659\":1572,\"_2661\":3315,\"_2663\":2664,\"_1013\":1631,\"_2665\":3316,\"_943\":3317,\"_2415\":3318,\"_2669\":3319,\"_2671\":3320,\"_2673\":3321,\"_2675\":3322,\"_2677\":3323,\"_465\":1643,\"_493\":494,\"_1079\":1657,\"_1072\":1654,\"_2679\":3324,\"_1064\":1652,\"_1173\":1695,\"_2681\":3325},\"Ecommerce internacional\",\"Comercio omnicanal\",\"Comercio headless\",\"Campañas y liquidaciones inmediatas\",\"Tienda física y punto de venta\",\"Ecommerce para B2B\",\"Gestiona la complejidad\",\"Automatización\",\"Integra\",\"Integra sistemas\",\"Migra\",\"Migra a Shopify Plus\",\"Plataforma de Shopify Plus\",\"Merchant Success\",\"Video de demostración de la plataforma\",\"Cambia a Shopify Plus\",\"Sectores\",\"Belleza y cosméticos\",\"Electrónica de consumo\",\"Moda y ropa\",\"Comida y bebidas\",\"Muebles para el hogar\",\"Prensa\",\"Contactar al equipo de ventas\",{\"_1079\":1343,\"_2681\":3325,\"_2684\":1333},{\"_2686\":3328},{\"_1075\":3329,\"_1079\":3331,\"_311\":3333,\"_662\":3336,\"_2731\":3355,\"_379\":3360},{\"_1113\":1655,\"_2689\":3330},{\"_465\":1643,\"_493\":494,\"_1079\":1657,\"_1072\":1654,\"_2679\":3324,\"_1064\":1652},{\"_1113\":1343,\"_2689\":3332},{\"_1079\":1657,\"_2694\":3317},{\"_1113\":312,\"_2689\":3334},{\"_1093\":1663,\"_672\":1664,\"_1117\":3335},\"Inversores\",{\"_1113\":1484,\"_2689\":3337},{\"_2699\":3338,\"_2701\":3339,\"_2703\":3340,\"_2705\":3341,\"_2707\":3342,\"_2709\":3343,\"_2711\":3344,\"_2713\":3345,\"_2715\":3346,\"_2633\":3347,\"_2718\":3348,\"_768\":3349,\"_2721\":3350,\"_2723\":3351,\"_2725\":3352,\"_2727\":3353,\"_2729\":3354},\"Lista de verificación de soluciones del servicio externo de logística (3PL)\",\"Listas de verificación de automatización\",\"Lista de verificación de características de la plataforma de ecommerce de B2B\",\"Guía de psicología del consumidor\",\"Guía de ventas directas al consumidor\",\"Introducción a la automatización del ecommerce\",\"Migración al ecommerce\",\"Lista de verificación para liquidaciones inmediatas\",\"Kit de herramientas de comercio global\",\"Guía de comercio headless\",\"Manual de estrategia de medios y entretenimiento\",\"Guía omnicanal\",\"Revolución de plataformas en el sudeste asiático\",\"Manual de estrategia de la cadena de suministro\",\"La guía definitiva para el ecommerce de B2B\",\"Guía definitiva sobre la velocidad del sitio\",\"Guía de evaluación de las plataformas de comercio\",{\"_1113\":3356,\"_2689\":3357},\"Informes del sector\",{\"_2735\":3321,\"_2736\":3358,\"_2738\":3359},\"El futuro del comercio: informe de tendencias\",\"Tendencias del comercio\",{\"_1113\":1584},{\"_2743\":3362,\"_2745\":3363},{\"_465\":1643,\"_493\":494,\"_1079\":1657,\"_1072\":1654,\"_2679\":3324,\"_1064\":1652,\"_1173\":1695},{\"_2747\":1699,\"_2749\":1686},{\"_2752\":3365,\"_2753\":1660},\"Selecciona tu país o región.\",{\"_2756\":3367,\"_2758\":3368,\"_2760\":1213},\"Se abre en una ventana nueva\",\"Abre un sitio web externo\",{\"_2763\":3370},\"Ir al contenido principal\",{\"_2766\":3372,\"_1079\":3435,\"_2868\":3453,\"_373\":3454},{\"_2295\":3373,\"_2297\":3128,\"_2770\":3374,\"_2772\":3375,\"_373\":3376,\"_2775\":3377,\"_427\":3380,\"_2305\":3383,\"_1075\":3386,\"_2314\":3389,\"_265\":3392,\"_2557\":3396,\"_2799\":3399,\"_2324\":3402,\"_2806\":3405,\"_2818\":3412,\"_2825\":3418,\"_2829\":3421,\"_2832\":3423,\"_2835\":3425,\"_2839\":3428,\"_2843\":3431,\"_2402\":3434},\"Lo sentimos, pero estamos teniendo problemas para enviarte los detalles\",\"Información de tu cliente potencial\",\"Tu información de contacto\",\"Para obtener más información sobre cómo recopilamos y usamos la información personal, consulta nuestra \u003ca href=\\\"/legal/privacy\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\"\u003ePolítica de\u0026nbsp;privacidad\u003c/a\u003e.\",{\"_56\":3378,\"_270\":3379},\"Nombre del cliente potencial\",\"Ingresa el nombre del cliente potencial\",{\"_56\":3381,\"_270\":3382},\"Dirección de correo electrónico del cliente potencial\",\"Ingresa la dirección de correo electrónico del cliente potencial\",{\"_56\":3384,\"_270\":3385},\"Número de teléfono del cliente potencial\",\"Ingresa el número de teléfono del cliente potencial\",{\"_56\":3387,\"_270\":3388},\"Nombre del negocio del cliente potencial\",\"Ingresa el nombre del negocio del cliente potencial\",{\"_56\":3390,\"_270\":3391},\"Sitio web del negocio del cliente potencial\",\"Ingresa el sitio web del negocio del cliente potencial\",{\"_56\":3393,\"_270\":3394,\"_2794\":3395},\"País del cliente potencial\",\"Selecciona el país del cliente potencial\",\"Estados Unidos\",{\"_56\":3397,\"_270\":3398},\"Región del cliente potencial\",\"Selecciona la región del cliente potencial\",{\"_56\":3400,\"_270\":3401},\"Plataforma actual del cliente potencial\",\"Selecciona la plataforma de ecommerce actual del cliente potencial\",{\"_56\":3403,\"_270\":3404},\"Ingresos anuales totales del cliente potencial\",\"Selecciona el volumen de ingresos anuales del cliente potencial\",{\"_1113\":3406,\"_2809\":3407,\"_2814\":3410},\"¿Quieres trabajar con el equipo de ventas de Shopify Plus para cerrar este trato?\",{\"_56\":3408,\"_2812\":3409},\"Sí\",\"El partner trabajará en conjunto con el equipo de ventas de Plus.\",{\"_56\":2816,\"_2812\":3411},\"El partner cerrará el trato por su cuenta, sin la participación del equipo de ventas de Plus.\",{\"_1113\":3413,\"_2809\":3414,\"_2814\":3416},\"¿Tu cliente potencial vende en un sector regulado (cannabis, alcohol, dispositivos médicos, productos naturales para la salud, productos farmacéuticos)?\",{\"_56\":3408,\"_2812\":3415},\"verdadero\",{\"_56\":2816,\"_2812\":3417},\"falso\",{\"_56\":3419,\"_268\":3420},\"¿Algo más para agregar?\",\"Ingresos anuales online vs. offline, inicio esperado del proyecto, relación con el comerciante\",{\"_56\":3422,\"_270\":3131},\"Tu nombre completo\",{\"_56\":3424,\"_270\":3134},\"Tu dirección de correo electrónico\",{\"_56\":3426,\"_270\":3427},\"Tu región\",\"Ingresa tu región o país\",{\"_56\":3429,\"_270\":3430},\"Nombre de tu negocio\",\"Ingresa el nombre de tu agencia\",{\"_56\":3432,\"_270\":3433},\"Tu código de recomendación de partner\",\"Ingresa tu código de recomendación de partner\",{\"_56\":3199,\"_2405\":3200},{\"_2295\":3436,\"_2297\":3128,\"_2775\":3437,\"_427\":3438,\"_2305\":3439,\"_1075\":3440,\"_2314\":3441,\"_265\":3442,\"_2856\":3443,\"_2324\":3446,\"_2863\":3449},\"Lo sentimos, pero estamos teniendo problemas para enviarte detalles.\",{\"_56\":3130,\"_270\":3131},{\"_56\":3133,\"_270\":3134},{\"_56\":3136,\"_270\":3205},{\"_56\":1655,\"_270\":3142},{\"_56\":3144,\"_270\":3145},{\"_56\":1327,\"_270\":3278},{\"_263\":3444},{\"_265\":3445},{\"_2618\":1328},{\"_56\":3447,\"_270\":3448},\"Volumen de ingresos anuales\",\"Selecciona tu volumen de ingresos anual\",{\"_1113\":3450,\"_2809\":3451,\"_2814\":3452},\"¿Eres parte de una agencia que se comunica con nosotros en nombre de una marca?\",{\"_56\":3408},{\"_56\":2816},{\"_265\":1328},\"Si envías este formulario, aceptas recibir mensajes promocionales de Shopify sobre sus productos y servicios. Si quieres dejar de recibirlos, haz clic en el enlace que aparece al final de nuestros emails para cancelar tu suscripción.\",{\"_1113\":3456,\"_461\":960,\"_2876\":3457,\"_2878\":3458,\"_2390\":3463,\"_2885\":3465,\"_2889\":3467,\"_2893\":3470,\"_2359\":3473,\"_2900\":3474},\"Ponte en contacto con un experto.\",\"¿Ya usas Shopify?\u003cbr\u003e\u003ca href=\\\"/plus/upgrade\\\"\u003eObtén más información sobre cómo pasar a Shopify\u0026nbsp;Plus\u003c/a\u003e\",[3459,3460,3461,3462],\"Obtén precios detallados\",\"Descubre cuánto podrías ahorrar con Shopify\",\"Descubre cómo Shopify se adapta a tus sistemas\",\"Obtén ayuda para la migración\",{\"_1113\":3192,\"_461\":3464,\"_2394\":2395},\"De lunes a viernes de 9 a 18, Hora del Este\",{\"_2394\":3466,\"_2888\":3200},\"Enviar formulario\",{\"_1113\":3468,\"_2394\":3469},\"¿Tienes preguntas? Chatea con Ventas.\",\"Iniciar chat en vivo\",{\"_383\":3471,\"_2896\":2897,\"_340\":3472},\"\\\"Velocidad\\\" y \\\"agilidad\\\" no son palabras que suelan describir a las empresas. Shopify Plus nos permite movernos rápido, agregar mejoras y operar más como una startup.\",\"Jefe de comercio electrónico D2C, Reckitt-Benckiser\",{\"_1113\":3189,\"_461\":3190},{\"_1113\":3475,\"_2903\":3476,\"_2905\":3477,\"_2907\":3478,\"_2909\":3479,\"_1180\":3480},\"¡Gracias!\",\"Cuando finalice tu prueba gratis, disfruta de tu primer mes por {{paidTrialAmount}}.\",\"Cuando finalice tu prueba gratis, disfruta de tus primeros {{count}} meses por {{paidTrialAmount}}.\",\"La mejor manera de comenzar es con una prueba gratis.\",\"Un representante se pondrá en contacto contigo pronto. Mientras tanto, te recomendamos comenzar con una prueba gratis de Shopify.\",{\"_1113\":3481,\"_2907\":3482,\"_51\":3483},\"¿Necesitas ayuda para comenzar?\",\"Obtén más ayuda con artículos y videos de productos de nuestro equipo de atención al cliente.\",\"Explora el Centro de ayuda\",{\"_391\":3485,\"_418\":3486,\"_381\":3487,\"_410\":3488,\"_396\":3489},{\"_383\":393,\"_385\":2965},{\"_383\":420,\"_385\":421},{\"_383\":384,\"_385\":386},{\"_383\":412,\"_385\":2969},{\"_383\":398,\"_385\":399},{\"_2973\":2974,\"_2975\":2976,\"_2977\":2978,\"_2979\":2980,\"_433\":2981,\"_2982\":2983,\"_2984\":1836,\"_2985\":2986,\"_2987\":2988,\"_2989\":440,\"_2990\":2991,\"_2992\":2993,\"_2994\":2995,\"_2996\":2997,\"_2998\":2999,\"_3000\":3001,\"_3002\":3003,\"_3004\":3005,\"_3006\":3007,\"_3008\":3009,\"_3010\":3011,\"_3012\":3013,\"_3014\":3015,\"_3016\":3017,\"_3018\":3001,\"_3019\":2986,\"_3020\":3021,\"_3022\":3023,\"_3024\":3025,\"_3026\":3027,\"_3028\":3029,\"_3030\":3031,\"_3032\":3033,\"_3034\":3035,\"_3036\":3009,\"_3037\":3038,\"_3039\":3040,\"_3041\":1836,\"_3042\":3043,\"_3044\":3045,\"_3046\":3047,\"_3048\":3049,\"_3050\":3051,\"_3052\":3053,\"_3054\":3055,\"_3056\":3051,\"_3057\":3058,\"_3059\":3058,\"_3060\":3061,\"_3062\":3063,\"_3064\":3065,\"_3066\":3067,\"_3068\":3025,\"_3069\":2988,\"_3070\":3071,\"_3072\":2986,\"_3073\":3074,\"_3075\":3076,\"_3077\":3078,\"_3079\":3080},{\"_2597\":3492,\"_2601\":3494,\"_35\":3496,\"_2610\":3500,\"_2613\":3502,\"_2616\":3504,\"_2624\":3510},{\"_2599\":3493},\"Descubre por qué {{merchant}} y miles de otras personas eligieron Shopify para potenciar su negocio de ecommerce.\",{\"_2603\":3495,\"_2415\":3211,\"_1015\":1632,\"_774\":2605},\"Plataforma anterior\",{\"_2607\":3497},{\"_383\":3498},{\"_315\":1343,\"_102\":3499},\"Hablar con el equipo de ventas\",{\"_1113\":3501},\"Únete a las marcas que cambian {{industry}} todos los días.\",{\"_1113\":3503},\"Con Shopify, {{merchant}} vio resultados rápidamente.\",{\"_2618\":3505,\"_315\":3508},{\"_383\":3506,\"_2621\":3507},\"Haz clic aquí para comenzar a vender online ahora mismo con Shopify\",\"Comienza una prueba gratis\",{\"_383\":3509,\"_2621\":1343},\"¿A qué retos empresariales te enfrentas? Podemos ayudarte.\",{\"_1113\":3511},\"Comunícate con un experto de Shopify Plus hoy\",{},{\"_9\":3514,\"_261\":3515,\"_315\":3516,\"_2595\":3558,\"_2593\":3559},{},{},{\"_463\":3517,\"_2741\":3520,\"_27\":3525,\"_2761\":3526,\"_261\":3528},{\"_337\":843,\"_844\":845,\"_1133\":587,\"_2629\":2630,\"_2631\":2632,\"_2633\":2634,\"_2635\":2636,\"_2637\":2638,\"_2639\":2640,\"_708\":709,\"_2641\":2642,\"_2643\":2644,\"_1021\":1022,\"_776\":1008,\"_2645\":2646,\"_2647\":2648,\"_2649\":2650,\"_774\":775,\"_2651\":2652,\"_2653\":2654,\"_2655\":2656,\"_1141\":1142,\"_2657\":2658,\"_3518\":3519,\"_2661\":2662,\"_1013\":1014,\"_943\":2667,\"_2663\":2664,\"_2665\":2666,\"_493\":494,\"_2415\":2668,\"_2669\":2670,\"_2671\":2672,\"_2673\":2674,\"_2675\":2676,\"_2677\":2678},\"customerStories\",\"Customer stories\",{\"_2743\":3521,\"_2745\":3522,\"_3523\":3524},{\"_465\":1045,\"_493\":494,\"_1079\":1080,\"_1072\":1073,\"_2679\":2680,\"_1064\":1065,\"_1173\":1174},{\"_1186\":2748,\"_1150\":2750},\"sgPsgBanner\",\"Get up to $5,000 SGD off Shopify Plus plans with PSG*\",{\"_1083\":1084,\"_1085\":1086},{\"_3527\":2764},\"skipToMainContent\",{\"_1079\":3529,\"_373\":2870},{\"_3530\":2768,\"_3531\":2769,\"_2775\":3532,\"_427\":3533,\"_2305\":3534,\"_1075\":3535,\"_2314\":3536,\"_265\":3537,\"_2856\":3538,\"_3553\":3554,\"_2863\":3555},\"errorHeading\",\"errorMessage\",{\"_56\":2300},{\"_56\":2303},{\"_56\":2307},{\"_56\":1076},{\"_56\":2316},{\"_56\":267},{\"_263\":3539},{\"_265\":3540,\"_2324\":3541},{\"_2618\":269},{\"_2328\":3542},{\"_2536\":3543,\"_3544\":3545,\"_12\":3546,\"_3547\":3548,\"_3549\":3550,\"_3551\":3552},{},\"2\",{},{},\"4\",{},\"5\",{},\"6\",{},\"annualrevenue\",{\"_56\":2861},{\"_1113\":2865,\"_2809\":3556,\"_2814\":3557},{\"_56\":2811},{\"_56\":2816},{},{},\"minervaUser\",{\"_3562\":3563,\"_3564\":3565,\"_3566\":3567,\"_3568\":3569,\"_3570\":1959,\"_3571\":3572,\"_3573\":1760,\"_3574\":3575,\"_3576\":3577,\"_3578\":3579,\"_3583\":3584,\"_3062\":1760,\"_3586\":1718},\"annualDiscountPercentage\",25,\"basicAnnualPrice\",\"\u003cspan\u003e$29.00\u003c/span\u003e\",\"googleCountryOffer\",\"$600 SGD\",\"minimumMonthlyPrice\",\"$7\",\"minimumMonthlyPriceCurrency\",\"paidTrialAmount\",\"$1\",\"paidTrialMonths\",\"posProPriceUsd\",\"$89\",\"posRetailLocations\",\"1,000\",\"promoAmount\",{\"_3580\":1758,\"_1717\":1959,\"_3581\":3582},\"amount\",\"currencySymbol\",\"$\",\"signupTypes\",[3585],\"paid_trial_experience\",\"usd\",\"article\",{\"_340\":3589,\"_123\":3590,\"_3591\":316,\"_3592\":-7,\"_3593\":3594,\"_3597\":3598,\"_3601\":-7,\"_3602\":-7,\"_3603\":3604,\"_3658\":3659,\"_2613\":-5},\"Escalada hacia el éxito: Arhaus. De una compleja estructura propia a Shopify\",\"\u003cp\u003e\u003ci\u003eLaine Kavanaugh, mánager de éxito empresarial para Arhaus en Shopify, entrevista a Steve Bauer, vicepresidente de comercio electrónico y entornos digitales en Arhaus.\u003c/i\u003e\u003c/p\u003e\\n\u003cp\u003eNos sentamos con Steve Bauer, vicepresidente de comercio electrónico y entornos digitales en Arhaus, para hablar del periplo de Arhaus, que pasó de una compleja estructura propia a Shopify. Lleva diez años en Arhaus, pero Steve comenzó centrándose en tareas de marketing digital antes de pasar a tener más responsabilidad y liderar equipos del panorama digital, que incluyen marketing digital y de comercio electrónico, operaciones y analíticas web. No ceja en su empeño por crecer e innovar, y tiene una misión: diseñar nuevas experiencias digitales para sus clientes.\u003c/p\u003e\\n\u003cp\u003eDesde que migró de su compleja plataforma propia a Shopify, Arhaus ha conseguido:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eReducir los tiempos de desarrollo, permitiendo escalabilidad y crecimiento a largo plazo.\u003c/li\u003e\\n\u003cli\u003eQue los clientes se impliquen más, tanto en las métricas como en las conversiones.\u003c/li\u003e\\n\u003cli\u003eVender de forma unificada en tienda física y \u003ci\u003eonline\u003c/i\u003e, mejorando así la experiencia de los clientes.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eA continuación, te ofrecemos un resumen de nuestra entrevista con Steve, con sus propias citas textuales. Si quieres ver el vídeo completo en inglés, haz clic \u003ca href=\\\"#watch-interview\\\" data-mce-href=\\\"#watch-interview\\\"\u003eaquí\u003c/a\u003e.\u003c/p\u003e\\n\u003ch2\u003eArhaus: artesanía, sostenibilidad e inspiración\u003c/h2\u003e\\n\u003cp\u003eArhaus nació en 1986 y desde entonces no ha parado de crecer. Nuestro director general, John Reed, y su padre fundaron la empresa con la misión de crear muebles para el hogar de alta calidad, utilizando materiales sostenibles y elaborados con pasión para perdurar en el tiempo. Han pasado más de 35 años y los valores de nuestra marca no han cambiado ni un ápice.\u003c/p\u003e\\n\u003cp\u003eLo que distingue a nuestra marca del resto es el ciclo de vida de nuestros productos, basado en la estrecha relación y el contacto directo con artesanos de todo el mundo. Esto nos permite crear una exclusiva colección de muebles y objetos decorativos, piezas únicas y dignas de convertirse en un legado familiar.\u003c/p\u003e\\n\u003cp\u003eAdemás de nuestra presencia \u003ci\u003eonline\u003c/i\u003e, ahora contamos con más de 90 salas de exposición y estudios de diseño repartidos por todo el país. Ya se trate de una compra \u003ci\u003eonline\u003c/i\u003e o en alguna de nuestras tiendas físicas, siempre priorizamos la atención al cliente, ofreciendo servicios de diseño personalizados en ambas plataformas.\u003c/p\u003e\\n\u003cp\u003e{{ testimonial.arhaus1 }}\u003c/p\u003e\\n\u003ch2\u003eCómo crear una experiencia inclusiva para el cliente\u003c/h2\u003e\\n\u003cp\u003eNuestra clientela es diversa y heterogénea. Más allá de un cierto nivel adquisitivo, el gusto y el deseo de poseer muebles de alta calidad y buen diseño trascienden cualquier grupo de edad específico. Si bien es cierto que nos movemos en un segmento de productos de alta gama, e incluso algunos de nuestros artículos a medida son considerados bienes de lujo, nuestra misión es conectar con un público amplio y diverso.\u003c/p\u003e\\n\u003cp\u003eConsiderando la vasta gama de productos que ofrecemos, con infinitas opciones de materiales y estilos, nuestra prioridad es atraer a clientes potenciales a través de contenido inspirador que destaque nuestras historias de calidad y sostenibilidad. Queremos encontrarnos con nuestros clientes allí donde ellos deseen conocernos, brindándoles una experiencia accesible y personalizada.\u003c/p\u003e\\n\u003ch2\u003eEl compromiso de Arhaus con el comercio unificado\u003c/h2\u003e\\n\u003cp\u003eEn Arhaus, valoramos enormemente el comercio unificado debido a nuestro modelo de negocio. Queremos garantizar que todos los clientes disfruten de la experiencia Arhaus, ya sea al detenerse frente a un escaparate y que exclamen: «Hala, ¡mira qué chulo! ¿Entramos?», o mientras navegan por nuestra página web. Buscamos que todos experimenten la misma sensación de calidez y confort.\u003c/p\u003e\\n\u003cp\u003eEntendemos que algunos clientes necesitan asesoramiento personalizado, mientras que otros tienen claro que buscan por ejemplo una mesa auxiliar, un par de cojines o unos accesorios, y prefieren no interactuar con el personal de la tienda. Queremos establecer una conexión también con este tipo de cliente, y ahí es donde entra en juego nuestro comercio electrónico.\u003c/p\u003e\\n\u003cp\u003eEl desafío: construir y escalar hacia el futuro con una plataforma propia\u003c/p\u003e\\n\u003cp\u003e{{ wistia.yd462oy4e4 }}\u003c/p\u003e\\n\u003cp\u003eInicialmente, en Arhaus operábamos con una plataforma web propia que nos aportaba gran flexibilidad, pero también presentaba muchas limitaciones. A medida que fuimos creciendo, y nuestro crecimiento fue realmente exponencial, comenzamos a invertir más en Investigación y Desarrollo para esa plataforma. No dejábamos de preguntarnos: «¿Qué más necesitamos desarrollar? ¿Cuál será el próximo paso a seguir?».\u003c/p\u003e\\n\u003cp\u003e{{ testimonial.arhaus2 }}\u003c/p\u003e\\n\u003ch2\u003eGestionar un crecimiento explosivo\u003c/h2\u003e\\n\u003cp\u003eLuego vino la pandemia, y el sector del hogar se disparó. Nuestras tiendas estuvieron cerradas un tiempo, y la gente no podía ir. Pero nos dimos cuenta de que, aunque las tiendas estuvieran cerradas, muchos de nuestros vendedores seguían trabajando con clientes porque la gente necesitaba muebles. Así que usaban nuestra web para vender. Eso nos empujó a buscar un motor de comercio electrónico más potente.\u003c/p\u003e\\n\u003cp\u003eArhaus investigó las soluciones disponibles, y al final todo se reducía a lo básico. Los informes y las analíticas eran una de las mayores prioridades. Queríamos asegurarnos de que podíamos tener una interfaz fácil de usar y ver nuestras propias estadísticas. Al fin y al cabo, nuestra empresa es un poco complicada por la forma en que se gestionan los pedidos y los envíos. Así que queríamos asegurarnos de que la nueva plataforma nos permitiera no solo hacer lo mismo de siempre, sino también mejorar otras cosas.\u003c/p\u003e\\n\u003cp\u003eEstábamos pensando en cómo podríamos crecer en los próximos cinco años, en maneras de ofrecer diferentes formas de envío o más opciones para nuestros clientes. Shopify cumplía todos los requisitos para lo que necesitábamos ahora y en el futuro.\u003c/p\u003e\\n\u003cp\u003e{{ testimonial.arhaus3 }}\u003c/p\u003e\\n\u003cp\u003eComo empresa, tienes opciones \u003ci\u003eonline\u003c/i\u003e y físicas. Aquí buscábamos la forma de unir esas opciones. No solo para tener una solución de comercio electrónico mejor, sino para ser una empresa mejor para nuestros clientes en todos los aspectos.\u003c/p\u003e\\n\u003cp\u003eDecidimos migrar de nuestra plataforma propia a Shopify para que Arhaus tuviera una base sólida sobre la que construir el futuro.\u003c/p\u003e\\n\u003cp\u003e{{ testimonial.arhaus4 }}\u003c/p\u003e\\n\u003cp\u003eLa solución: la migración de Arhaus a Shopify\u003c/p\u003e\\n\u003cp\u003e{{ wistia.75eqno87ph }}\u003c/p\u003e\\n\u003cp\u003eNuestra plataforma propia nos sirvió en su momento, pero llegó un punto en el que se nos quedó corta.\u003c/p\u003e\\n\u003cp\u003eUna de las cosas que más nos atraía de Shopify era no solo tener la mejor base posible, sino también la sensación de poder adaptarnos y crecer.\u003c/p\u003e\\n\u003cp\u003eNos emocionaba saber que íbamos a trabajar con un proveedor que con el tiempo iría añadiendo nuevas funciones y capacidades que podríamos ir incorporando a nuestra empresa. Eso era algo que no habíamos tenido hasta ahora. Y cuando mirábamos otras opciones, nos dimos cuenta de que ninguna nos ofrecía eso tanto como Shopify.\u003c/p\u003e\\n\u003cp\u003e{{ testimonial.arhaus5 }}\u003c/p\u003e\\n\u003ch2\u003eUn rediseño complejo pero acertado\u003c/h2\u003e\\n\u003cp\u003eLlevamos poco más de dos años con Shopify. Para la migración contamos con Tomorrow Agency, que ahora se llama Domaine. Esta agencia era la mejor opción y además estaba aprobada por Shopify, así que nos ahorraron muchos dolores de cabeza. Con su ayuda, también rediseñamos la web por completo. Hace dos años no se parecía en nada a la que tenemos hoy.\u003c/p\u003e\\n\u003cp\u003eHubo una parte que fue bastante complicada: podemos llegar a tener cinco tamaños diferentes y 800 tipos de tejidos para un solo mueble, pero no podemos ofrecer los 800 \u003ci\u003eonline\u003c/i\u003e, así que tenemos que decidir qué 20 tejidos mostrar.\u003c/p\u003e\\n\u003cp\u003eSin duda tuvimos que asumir ciertos riesgos, pero también podemos decir que desde que nos lanzamos con Shopify, la empresa ha crecido muchísimo.\u003c/p\u003e\\n\u003cp\u003e{{ testimonial.arhaus6 }}\u003c/p\u003e\\n\u003ch2\u003ePersonalización y alternativas\u003c/h2\u003e\\n\u003cp\u003eTuvimos que trabajar mucho en la personalización porque está directamente relacionada con la naturaleza de nuestros productos. Había que personalizar desde el punto de vista técnico, pero también había que pensar en la experiencia del usuario. Como nos importa mucho satisfacer a nuestros clientes, queríamos ser lo más flexibles posible, pero sin que nadie se volviera loco. Ni nuestros clientes, ni nuestros compañeros de trabajo.\u003c/p\u003e\\n\u003cp\u003eSe pueden pedir productos de muchas maneras, dependiendo del tipo de producto deseado. Por ejemplo, tenemos sillas que admiten diferentes rellenos para el asiento. Así que teníamos que decidir si lanzábamos la web ofreciendo esa opción, o si era mejor esperar un par de años.\u003c/p\u003e\\n\u003cp\u003eHay tantas alternativas para definir el confort como personas, y aunque nos encantaría poder cubrir el 100 %, con llegar al 95 % nos damos por satisfechos. Porque sabemos que a largo plazo Shopify nos va a ayudar a cubrir ese 100 %.\u003c/p\u003e\\n\u003ch2\u003eGestión y adaptación del cambio\u003c/h2\u003e\\n\u003cp\u003e{{ wistia.jgidmrcslu }}\u003c/p\u003e\\n\u003cp\u003eSiempre que se introduce una nueva tecnología, hay cierta reticencia. La gente se pregunta qué va a pasar, cómo se integrará nuestro sistema con lo nuevo... Y si rediseñas la web desde cero, también existe el temor de que los clientes estén acostumbrados a ver las cosas de cierta manera.\u003c/p\u003e\\n\u003cp\u003eLo que hicimos fue involucrar a todos en este viaje. No se trataba de que nuestro equipo se encerrara en un búnker intentando lanzar la web. Si alguien en la empresa tenía alguna duda, la resolvíamos de antemano y nos enfocamos en brindar soluciones para satisfacer las necesidades de todos.\u003c/p\u003e\\n\u003ch2\u003eFlexibilidad y decisiones que se toman a partir de los datos\u003c/h2\u003e\\n\u003cp\u003eAfortunadamente, la plataforma de Shopify cuenta con la agilidad necesaria para resolver cualquier situación: ya fuera una integración API con uno de nuestros sistemas internos, o si alguien estaba preocupado por no poder ver la información de la tienda, Shopify nos lo ponía fácil.\u003c/p\u003e\\n\u003cp\u003eOtra gran ventaja de Shopify es que podemos medirlo todo, algo que no podíamos hacer con nuestra plataforma anterior. Podíamos ver si algo funcionaba o no basándonos en datos concretos, y si había que hacer algún cambio, lo hacíamos rápidamente.\u003c/p\u003e\\n\u003cp\u003e{{ testimonial.arhaus7 }}\u003c/p\u003e\\n\u003ch2\u003eEl resultado: un éxito inmediato con Shopify\u003c/h2\u003e\\n\u003cp\u003e{{ wistia.qhyy2kumr3 }}\u003c/p\u003e\\n\u003cp\u003eAl migrar a Shopify, hemos experimentado numerosas ventajas.\u003c/p\u003e\\n\u003ch2\u003eAumento en las métricas de participación\u003c/h2\u003e\\n\u003cp\u003eMe atrevería a decir que lo primero y más importante es que la experiencia del usuario es impecable. Desde el principio, justo después de la migración, observamos un aumento significativo en las métricas de participación en la web.\u003c/p\u003e\\n\u003cp\u003eAl comparar las métricas de las páginas que la gente visitaba y el tiempo que permanecían en ellas, muchas de esas métricas mejoraron considerablemente cuando nos cambiamos a Shopify. Esto no solo se debe a la experiencia del usuario, sino también a la velocidad de carga de la página y a cómo se cargan las imágenes, entre otros factores. Nos encanta cómo está todo presentado y estructurado. Eso sí que nos ha conquistado.\u003c/p\u003e\\n\u003ch2\u003eConversiones que mejoran, expectativas superadas\u003c/h2\u003e\\n\u003cp\u003eCada vez que definimos nuestros objetivos de ventas y conversión, todos los años desde que comenzamos con Shopify, y ya llevamos dos, superamos con creces las expectativas que nos habíamos fijado.\u003c/p\u003e\\n\u003cp\u003e{{ testimonial.arhaus8 }}\u003c/p\u003e\\n\u003ch2\u003eCrecimiento a largo plazo y adaptabilidad\u003c/h2\u003e\\n\u003cp\u003eEse es el verdadero legado del equipo que trabajó con nosotros durante la migración a Shopify y el apoyo que hemos recibido desde entonces. Hemos tenido muchas conversaciones sobre qué hacer, cómo evolucionar con esta página, dónde queremos estar en dos, cinco o diez años. Y trabajando con nuestro equipo en Shopify, hemos podido tomar mejores decisiones para encaminar nuestro futuro a largo plazo.\u003c/p\u003e\\n\u003ch2\u003eVelocidad de venta y adaptabilidad\u003c/h2\u003e\\n\u003cp\u003eCreo que la mayor ventaja de Shopify es que los plazos para construir las soluciones que queremos son mucho más cortos. Con la plataforma anterior, si queríamos construir algo nuevo, podíamos tardar entre 12 y 18 meses en sacar adelante ese proyecto. Ahora, con Shopify, estamos unos tres meses porque o bien ya existe una solución para eso o, si es algo más personalizado, es muy probable que alguien ya lo haya hecho y pueda ayudarnos. Esto realmente nos impulsa a medida que seguimos creciendo nuestra empresa a largo plazo.\u003c/p\u003e\\n\u003cp\u003e{{ testimonial.arhaus9 }}\u003c/p\u003e\\n\u003ch2\u003eOptimización de la experiencia en tienda y B2B\u003c/h2\u003e\\n\u003cp\u003e{{ wistia.034szzeq34 }}\u003c/p\u003e\\n\u003cp\u003eActualmente, todos nuestros socios utilizan arhaus.com mientras recorren nuestras tiendas con sus clientes. Al pasar por los diferentes artículos, la web se convierte en un recurso impagable para presentar información de forma inmediata.\u003c/p\u003e\\n\u003cp\u003eAdemás, contamos con una rama comercial compuesta por diseñadores de interiores que, aunque tienen su propia marca, actúan como representantes de Arhaus y venden productos de nuestro catálogo. Nuestra página web es la herramienta fundamental que define y facilita estas relaciones comerciales.\u003c/p\u003e\\n\u003cp\u003eTambién tenemos acuerdos para vender a complejos hoteleros, grandes oficinas y restaurantes. Y, por supuesto, cualquier persona interesada en nuestros productos, sin importar su propósito, puede visitar nuestra web no solo para ver el producto, sino también para descubrir todas las opciones disponibles. Contamos con páginas informativas que explican todo esto, cómo asociarse y cómo mantenernos en contacto. Haber podido gestionar y utilizar todo esto a través de Shopify ha sido fantástico.\u003c/p\u003e\\n\u003ch2\u003eMirando al futuro: crecimiento e innovación\u003c/h2\u003e\\n\u003cp\u003e{{ wistia.ti1ghbkeb4 }}\u003c/p\u003e\\n\u003cp\u003eLo que nos tiene más emocionados es la capacidad de ampliar la pasarela de pago. A mí, personalmente, me encanta que la pasarela sea una sola página.\u003c/p\u003e\\n\u003cp\u003eTambién nos entusiasma lo que podemos hacer con la experiencia del usuario para aumentar las conversiones. Comprar muebles no es tarea fácil, así que queremos asegurarnos de que nuestros clientes estén listos para comprar cuando empiecen a mirar.\u003c/p\u003e\\n\u003cp\u003eLa personalización de nuestras opciones es clave para nosotros, y saber que Shopify nos respalda y nos dará más opciones nos da mucha flexibilidad para ofrecer diferentes alternativas.\u003c/p\u003e\\n\u003cp\u003eSi visitas una tienda de Arhaus, verás cientos de telas y tejidos en nuestra pared de muestras. ¡Puedes hacer muchísimas cosas con esa paleta! Y haber podido replicar eso al máximo en nuestra tienda \u003ci\u003eonline\u003c/i\u003e, para que la gente pueda combinar y personalizar sus muebles, es maravilloso.\u003c/p\u003e\\n\u003ch2\u003eAprovechar la realidad aumentada y la realidad virtual para ayudar a los clientes a tomar decisiones firmes\u003c/h2\u003e\\n\u003cp\u003eEn Arhaus, somos una empresa altamente personalizable con productos configurables. Por ejemplo, si deseas un sofá modular, puedes elegir un reposabrazos a la izquierda o a la derecha. O puedes optar por uno pequeño o grande, según el espacio disponible.\u003c/p\u003e\\n\u003cp\u003eLas posibilidades que ofrecen la realidad aumentada y la realidad virtual son alucinantes para nosotros, ya que nos permiten visualizar cosas que antes eran imposibles. Anteriormente, la única forma de ver cómo quedaba una silla en una habitación era colocándola físicamente allí. Este tipo de tecnología es una gran ventaja, tanto a corto como a largo plazo, porque nos permite asegurarnos de que estamos capturando la esencia de Arhaus.\u003c/p\u003e\\n\u003cp\u003eDe hecho, comenzamos con una herramienta de diseño interior con funciones 3D, pensada originalmente para nuestros diseñadores. Esta herramienta permitía colocar los productos de Arhaus en una habitación virtual y explorar el espacio para ver si el resultado te gusta o no. Ahora, queremos llevar esto al siguiente nivel, permitiendo a los clientes apuntar con su teléfono móvil a la esquina donde desean colocar una silla y ver cómo se integra con el color de la pared, el suelo, y luego probar diferentes opciones.\u003c/p\u003e\\n\u003cp\u003eSiempre digo que los muebles son la tercera compra más importante de tu vida. Primero está la casa, luego el coche. En tercer lugar, están los muebles. Por eso, queremos que nuestros clientes inviertan en Arhaus con confianza, que lo vean como una inversión. Queremos transmitir la mayor seguridad posible al cliente antes de que se decida a invertir en nuestras soluciones y en nuestras capacidades web.\u003c/p\u003e\\n\u003cp\u003eEn cuanto a la realidad aumentada y la realidad virtual, tenemos unas expectativas muy altas sobre lo que ofrecemos al mercado. No queremos nada que parezca robótico ni artificial. Existen muchas herramientas tecnológicas disponibles hoy en día, pero nos hemos dado cuenta de que queremos herramientas que sean realmente útiles para el cliente, que satisfagan una necesidad como ninguna otra.\u003c/p\u003e\\n\u003ch2\u003eConstruyendo el futuro con Shopify\u003c/h2\u003e\\n\u003cp\u003e{{ wistia.7n8fwzhz8h }}\u003c/p\u003e\\n\u003cp\u003eA la hora de evaluar las diferentes plataformas de comercio electrónico, mi consejo para las empresas con una estructura compleja es que visualicen su futura expansión y tracen un plan para llegar allí. Que no duden en hacer todas las preguntas que se les ocurran.\u003c/p\u003e\\n\u003cp\u003eCuando estábamos considerando pasarnos a Shopify, nos surgieron muchas dudas y preguntas: «¿Podemos hacer esto? ¿Y aquello?». Y cuando la respuesta a casi todo fue un «sí» rotundo, supimos que estábamos en el camino correcto.\u003c/p\u003e\\n\u003cp\u003e{{ testimonial.arhaus10 }}\u003c/p\u003e\\n\u003cp\u003ePara nosotros también era crucial observar el ecosistema. Shopify cuenta con una amplia variedad de socios y aplicaciones fáciles de instalar. Esto nos ahorró tiempo y dinero en herramientas y software nuevos.\u003c/p\u003e\\n\u003cp\u003e{{ wistia.tz08bnzq0e }}\u003c/p\u003e\\n\u003cp\u003eSi miramos hacia dónde queremos llevar a Arhaus en el futuro, definitivamente creo que Shopify nos ha allanado el camino. Estamos tan sincronizados que cuando pensamos en el siguiente paso, Shopify ya está ahí, o incluso ya lo ha contemplado.\u003c/p\u003e\\n\u003cp\u003e{{ testimonial.arhaus11 }}\u003c/p\u003e\\n\u003cp\u003eOjalá podamos aprovechar el conocimiento y los comentarios que Shopify recibe de todos sus clientes. Aunque nuestra empresa y las empresas de muebles en general tienen sus particularidades, al final todas nos enfrentamos a desafíos similares. Nuestra apuesta por Shopify tiene todo el sentido del mundo a largo plazo.\u003c/p\u003e\\n\u003ch2\u003eVer la entrevista\u003c/h2\u003e\\n\u003cp\u003eSi quieres sumergirte en la historia de Arhaus, puedes ver el vídeo completo en inglés de la entrevista con Steve Bauer, vicepresidente de comercio electrónico y medios digitales en Arhaus.\u003c/p\u003e\",\"leadRouting\",\"funnelOverride\",\"featuredImage\",{\"_385\":3595,\"_3596\":960},\"https://cdn.shopify.com/s/files/1/0693/0215/7334/articles/arhaus-card.webp?v=1715030468\",\"altText\",\"heroImage\",{\"_385\":3599,\"_3596\":3600},\"https://cdn.shopify.com/s/files/1/0693/0215/7334/files/arhaus.hero.jpg?v=1715041726\",\"Arhaus brand image\",\"heroWistiaVideoId\",\"seo\",\"merchant\",{\"_19\":3605,\"_2314\":3606,\"_734\":3607,\"_3624\":3625,\"_2610\":3628,\"_2603\":3647,\"_2415\":3650,\"_1015\":3654},\"Arhaus\",\"https://www.arhaus.com\",[3608,3612,3618,3620],{\"_2243\":3609,\"_127\":3610,\"_19\":3611},\"amer\",\"[\\\"gid://shopify/Metaobject/8983379990\\\"]\",\"América\",{\"_2243\":3613,\"_3614\":3615,\"_3616\":1713,\"_19\":3395,\"_3617\":149},\"united-states-of-america\",\"available_in\",\"[\\\"webinar-hub\\\"]\",\"code\",\"short_name\",{\"_2243\":3619,\"_3614\":3615,\"_3616\":159,\"_19\":1274,\"_3617\":159},\"united-kingdom\",{\"_2243\":3621,\"_127\":3622,\"_19\":3623},\"emea\",\"[\\\"gid://shopify/Metaobject/8983248918\\\",\\\"gid://shopify/Metaobject/8983183382\\\",\\\"gid://shopify/Metaobject/8983150614\\\",\\\"gid://shopify/Metaobject/9670098966\\\",\\\"gid://shopify/Metaobject/9974284310\\\",\\\"gid://shopify/Metaobject/8983347222\\\"]\",\"Europa, Oriente Medio y África\",\"logo\",{\"_385\":3626,\"_3596\":3627},\"https://cdn.shopify.com/s/files/1/0693/0215/7334/files/arhaus.logo.svg?v=1715041726\",\"Arhaus logo\",[3629,3635,3641],{\"_2243\":3630,\"_19\":3631,\"_3624\":3632},\"lulu-and-georgia\",\"Lulu and Georgia\",{\"_385\":3633,\"_3596\":3634},\"https://cdn.shopify.com/s/files/1/0693/0215/7334/files/lulu-and-georgia.logo.svg?v=1713896788\",\"Lulu and Georgia logo\",{\"_2243\":3636,\"_19\":3637,\"_3624\":3638},\"decor-steals\",\"Decor Steals\",{\"_385\":3639,\"_3596\":3640},\"https://cdn.shopify.com/s/files/1/0693/0215/7334/files/decor-steals.logo.svg?v=1713896534\",\"Decor Steals logo\",{\"_2243\":3642,\"_19\":3643,\"_3624\":3644},\"ruggable\",\"Ruggable\",{\"_385\":3645,\"_3596\":3646},\"https://cdn.shopify.com/s/files/1/0693/0215/7334/files/ruggable.logo.svg?v=1715041738\",\"Ruggable logo\",{\"_2243\":3648,\"_19\":3649},\"custom\",\"Custom\",[3651],{\"_2243\":3652,\"_19\":3653},\"home-furnishing\",\"Hogar y jardín\",[3655,3657],{\"_2243\":3656,\"_340\":1170},\"shopify-plus\",{\"_2243\":483,\"_340\":968},\"interpolations\",{\"_3660\":3661},\"testimonials\",{\"_3662\":3663,\"_3666\":3667,\"_3669\":3670,\"_3672\":3673,\"_3675\":3676,\"_3678\":3679,\"_3681\":3682,\"_3684\":3685,\"_3687\":3688,\"_3690\":3691,\"_3693\":3694},\"arhaus1\",{\"_1064\":3605,\"_3664\":3665},\"quoteHtml\",\"Además de nuestra presencia online, ahora contamos con más de 90 salas de exposición y estudios de diseño repartidos por todo el país\",\"arhaus2\",{\"_1064\":3605,\"_3664\":3668},\"Inicialmente, en Arhaus operábamos con una plataforma web propia que nos aportaba gran flexibilidad, pero también presentaba muchas limitaciones\",\"arhaus3\",{\"_1064\":3605,\"_3664\":3671},\"Shopify cumplía todos los requisitos para lo que necesitábamos ahora y en el futuro\",\"arhaus4\",{\"_1064\":3605,\"_3664\":3674},\"Decidimos migrar de nuestra plataforma propia a Shopify para que Arhaus tuviera una base sólida sobre la que construir el futuro\",\"arhaus5\",{\"_1064\":3605,\"_3664\":3677},\"Nuestra plataforma propia nos sirvió en su momento, pero llegó un punto en el que se nos quedó corta. Una de las cosas que más nos atraía de Shopify era no solo tener la mejor base posible, sino también la sensación de poder adaptarnos y crecer\",\"arhaus6\",{\"_1064\":3605,\"_3664\":3680},\"Desde que nos lanzamos con Shopify, la empresa ha crecido muchísimo\",\"arhaus7\",{\"_1064\":3605,\"_3664\":3683},\"Otra gran ventaja de Shopify es que podemos medirlo todo, algo que no podíamos hacer con nuestra plataforma anterior\",\"arhaus8\",{\"_1064\":3605,\"_3664\":3686},\"Todos los años desde que comenzamos con Shopify, y ya llevamos dos, superamos con creces las expectativas que nos habíamos fijado\",\"arhaus9\",{\"_1064\":3605,\"_3664\":3689},\"La mayor ventaja de Shopify es que los plazos para construir las soluciones que queremos son mucho más cortos\",\"arhaus10\",{\"_1064\":3605,\"_3664\":3692},\"Cuando estábamos considerando pasarnos a Shopify, nos surgieron muchas dudas y preguntas: ‘¿Podemos hacer esto? ¿Y aquello otro?’. Y cuando la respuesta a casi todo fue un ‘sí’ rotundo, supimos que estábamos en el camino correcto\",\"arhaus11\",{\"_1064\":3605,\"_3664\":3695},\"Si miramos hacia dónde queremos llevar a Arhaus en el futuro, definitivamente creo que Shopify nos ha allanado el camino\",{\"_2597\":3697,\"_2601\":3699,\"_2610\":3700,\"_2613\":3702,\"_2616\":3704,\"_2624\":3707},{\"_2599\":3698},\"Descubre por qué Arhaus y miles de otras personas eligieron Shopify para potenciar su negocio de ecommerce.\",{\"_2603\":3495,\"_2415\":3211,\"_1015\":1632,\"_774\":2605},{\"_1113\":3701},\"Únete a las marcas que cambian hogar y jardín todos los días.\",{\"_1113\":3703},\"Con Shopify, Arhaus vio resultados rápidamente.\",{\"_2618\":3705,\"_315\":3706},{\"_383\":3506,\"_2621\":3507},{\"_383\":3509,\"_2621\":1343},{\"_1113\":3511},\"shareImage\",\"https://cdn.shopify.com/s/files/1/0693/0215/7334/files/arhaus.socialShare.jpg?v=1717812587\",\"contactModalContent\",{\"_261\":3712,\"_2402\":3729,\"_3730\":3731,\"_1745\":3757,\"_3773\":1337,\"_3774\":3775},{\"_2295\":3127,\"_2297\":3128,\"_19\":3713,\"_427\":3714,\"_2305\":3715,\"_340\":3716,\"_1075\":3717,\"_2314\":3718,\"_2318\":3719,\"_2324\":3720,\"_2341\":3722,\"_2356\":3724,\"_2359\":3726,\"_2368\":3727,\"_2371\":3728},{\"_56\":3130,\"_270\":3131},{\"_56\":3133,\"_270\":3134},{\"_56\":3136,\"_270\":3137},{\"_56\":3139,\"_270\":3140},{\"_56\":1655,\"_270\":3142},{\"_56\":3144,\"_270\":3145},{\"_56\":3147,\"_270\":3148,\"_2322\":3149},{\"_56\":3151,\"_270\":3152,\"_2328\":3721},{\"_2330\":1328,\"_2331\":3154,\"_2333\":3155,\"_2335\":3156,\"_2337\":3157,\"_2339\":3158},{\"_56\":3160,\"_270\":3161,\"_2328\":3723},{\"_2330\":1328,\"_2346\":3163,\"_2348\":3164,\"_2350\":3165,\"_2352\":3166,\"_2354\":3167},{\"_56\":3725},\"Doy mi consentimiento para recibir comunicaciones promocionales de Shopify y los partners que proporcionan estos recursos. Entiendo que puedo cancelar mi suscripción en cualquier momento. Puedes encontrar más información en nuestra \u003ca href=\\\"/es/legal/privacidad\\\"\u003ePolítica de privacidad\u003c/a\u003e.\",{\"_1113\":3171,\"_342\":3172,\"_2363\":3173,\"_2365\":3174,\"_461\":3175},{\"_383\":3177},{\"_342\":3179},{\"_56\":3199,\"_2405\":3200},\"revenue\",{\"_2295\":3127,\"_2297\":3128,\"_19\":3732,\"_427\":3733,\"_2305\":3734,\"_340\":3735,\"_1075\":3736,\"_2314\":3737,\"_2415\":3738,\"_2482\":3740,\"_2356\":3742,\"_2517\":3743,\"_2522\":3745,\"_2526\":3746,\"_2530\":3747,\"_2551\":3749,\"_2553\":3750,\"_2557\":3751,\"_265\":3752,\"_2564\":3753,\"_2582\":3755},{\"_56\":3130,\"_270\":3131},{\"_56\":3133,\"_270\":3134},{\"_56\":3136,\"_270\":3205},{\"_56\":3139,\"_270\":3140},{\"_56\":1655,\"_270\":3142},{\"_56\":3144,\"_270\":3209},{\"_56\":3211,\"_270\":3212,\"_2328\":3739},{\"_2330\":1328,\"_2420\":3214,\"_2422\":2423,\"_2424\":3215,\"_2426\":3216,\"_2428\":3217,\"_2430\":3218,\"_2432\":3219,\"_2434\":3220,\"_2436\":3221,\"_2438\":3222,\"_2440\":3223,\"_2442\":3224,\"_2444\":3225,\"_2446\":3226,\"_2448\":3227,\"_2450\":3228,\"_2452\":3229,\"_2454\":3230,\"_2456\":3231,\"_2458\":3232,\"_2460\":3233,\"_2462\":3234,\"_2464\":3235,\"_2466\":3236,\"_2468\":3237,\"_2470\":3238,\"_2472\":3239,\"_2474\":3240,\"_2476\":3241,\"_2478\":3242,\"_2480\":3243},{\"_56\":3245,\"_270\":3246,\"_2328\":3741},{\"_2330\":1328,\"_2487\":2488,\"_2489\":2490,\"_2491\":2492,\"_2493\":2494,\"_2495\":2496,\"_2497\":2498,\"_2499\":2500,\"_2501\":2502,\"_2480\":3243,\"_2503\":2504,\"_2505\":2506,\"_2507\":2508,\"_2509\":2510,\"_2511\":2512,\"_2513\":2514},{\"_56\":3725,\"_373\":3249},{\"_2328\":3744},{\"_2330\":1328,\"_2520\":3252},{\"_56\":3254,\"_270\":3255},{\"_56\":3257,\"_270\":3258},{\"_56\":3260,\"_270\":3261,\"_2328\":3748},{\"_2330\":1328,\"_2535\":2536,\"_2537\":3263,\"_2539\":3264,\"_2541\":3265,\"_2543\":3266,\"_2545\":3267,\"_2547\":3268,\"_2549\":3269},{\"_56\":3139,\"_270\":3140},{\"_56\":3272,\"_270\":3273},{\"_56\":3275,\"_270\":3276},{\"_56\":1327,\"_270\":3278,\"_2563\":1328},{\"_56\":3280,\"_2567\":3281,\"_2328\":3754,\"_2580\":3290,\"_270\":3291},[3283,3284,2572,2573,3285,3286,3287,3288,3289,3290],{\"_56\":3293,\"_2567\":3281,\"_2328\":3756,\"_2580\":3290,\"_270\":3299},[3295,3296,3297,3298,3290],{\"_3758\":3759,\"_3760\":3761,\"_2681\":3762,\"_3765\":3766,\"_3767\":3768,\"_3769\":3189,\"_3770\":3182,\"_2889\":3771},\"formHeading\",\"Comunícate con Ventas para hablar sobre Shopify POS\",\"formCopy\",\"Personaliza la conversación según tus necesidades contándonos más sobre tu negocio. Si tu ingreso de tienda física es sobre los $250.000, nuestro equipo de ventas se comunicará contigo dentro de un día laborable.\",{\"_1113\":3763,\"_1745\":3764},\"¿Buscas chatear antes?\",\"Comunícate directamente con Ventas de lunes a viernes de 9:00 a 17:00 ET al 1-844-230-0603.\",\"formRevSuccess\",\"Pronto nos contactaremos contigo\",\"formRevNonEligible\",\"Según esta información, la mejor forma de comenzar es con una prueba gratis\",\"formRevSuccessHeading\",\"formRevNonEligibleHeading\",{\"_1113\":3468,\"_1745\":3772,\"_2394\":3469},\"Chat en vivo disponible de lunes a viernes de 9:00 a 17:00 ET o con previa programación.\",\"signupButton\",\"unifiedContent\",{\"_3758\":3776,\"_3760\":3777,\"_2681\":3778,\"_3765\":3783,\"_3769\":3189,\"_2933\":3784,\"_3793\":3794},\"Cuéntanos acerca de tu negocio\",\"\u003cp\u003eDanos un poco de información sobre tu negocio, de modo que podamos adaptar tu experiencia en Shopify.\u003c/p\u003e\u003cp\u003eSi calificas para hablar con nuestro equipo de Ventas, nos comunicaremos contigo dentro de un día laborable. De lo contrario, te indicaremos que inicies una prueba gratis de Shopify POS hoy mismo.\u003c/p\u003e\",{\"_1113\":3779,\"_1745\":3780,\"_3781\":3782},\"¿Deseas hablar antes con un representante de Ventas?\",\"Llama a Ventas al 1-844-230-0603, de lunes a viernes de 9:00 a 17:00 ET. O prueba una de las siguientes opciones.\",\"mobileCta\",\"Llamar al 1-844-230-0603\",\"Nos comunicaremos contigo en el plazo de un día laborable.\",[3785,3787,3790],{\"_2937\":1482,\"_2907\":3786},\"Explora Shopify y prueba las funciones del punto de venta en tu tiempo libre.\",{\"_2937\":3788,\"_2907\":3789},\"Chatear en vivo\",\"Chatea con Ventas de lunes a viernes de 9:00 a 17:00 ET o programa un horario.\",{\"_2937\":3791,\"_2907\":3792},\"Mira una demostración\",\"¿Quieres ver un adelanto de Shopify POS? Echa un vistazo a nuestro recorrido por el producto.\",\"conversion\",{\"_2937\":3795,\"_3796\":3797},\"¿Necesitas atención como comerciante minorista? Podemos ayudar.\",\"buttons\",[3798],{\"_383\":3799},\"Visitar el Centro de ayuda\",\"actionData\"]\n");</script><script>window.__reactRouterContext.streamController.close();</script>