Mailtastic Blog: Everything you need to know about B2B marketing

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class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="featured-posts-wrapper" id="widget_1681313833535"> <div class="featured-posts"> <div class="featured-posts__left-column"> <div class="featured-posts__post-item"> <div class="featured-posts__post-image"> <img src="https://www.mailtastic.com/hubfs/Blog%20Images/Signatur%20Design%20Checkliste/EN/LP%20%2B%20Pull%20Through%20%2B%20Featured%20Graphic%20Translation-02.png" alt="LP + Pull Through + Featured Graphic Translation-02"> </div> <div class="featured-posts__post-tag text-scarlet-500"> Email signature marketing </div> <div class="featured-posts__post-title"> Drowning in mass advertising? Exclusive study & experts reveal why effective advertising thrives on personalized channels </div> <div class="featured-posts__post-description"> Learn how to advertise effectively with 1-1 email banner campaigns: Interviews, checklists, examples and how marketers can stand out from mass advertising. </div> <a class="featured-posts__post-link" href="https://www.mailtastic.com/blog/ebook-personalized-channels-vs-mass-advertising"></a> </div> </div> <div class="featured-posts__right-column"> <h5 class="featured-posts__title">Featured this month</h5> <div class="featured-posts__post-item"> <div class="featured-posts__post-image"> <img src="https://www.mailtastic.com/hubfs/Blog%20Images/Versteckte%20Kosten%20IT-Abteilungen/Versteckte%20Kosten%20f%C3%BCr%20IT-Abteilungen_Card.png" alt="Versteckte Kosten für IT-Abteilungen_Card"> </div> <div class="featured-posts__post-details"> <div class="featured-posts__post-tag text-scarlet-500"> Email signature tips </div> <div class="featured-posts__post-title"> The costly reality of manual email signature management for IT teams </div> <a class="featured-posts__post-link" href="https://www.mailtastic.com/blog/costs-email-signature-management"></a> </div> </div> <div class="featured-posts__post-item"> <div class="featured-posts__post-image"> <img src="https://www.mailtastic.com/hubfs/Blog%20Images/Daueraufgabe%20E-Mail-Signaturen-Management/Sisyphusarbeit%20in%20der%20IT_Card.png" alt="Sisyphusarbeit in der IT_Card"> </div> <div class="featured-posts__post-details"> <div class="featured-posts__post-tag text-scarlet-500"> Email signature tips </div> <div class="featured-posts__post-title"> How to free IT from the chore of managing email signatures </div> <a class="featured-posts__post-link" href="https://www.mailtastic.com/blog/free-it-from-the-chore-of-managing-email-signatures"></a> </div> </div> <div class="featured-posts__post-item"> <div class="featured-posts__post-image"> <img src="https://www.mailtastic.com/hubfs/Blog%20Images/Interview%20-%20Sabrina%20Etter%20-%20So%20erreichen%20Marketer%20ihre%20Zielgruppe%20in%20der%20Werbeflut/Blog-Interview-Images-Mailtastic-recource-card-v2.png" alt="Blog-Interview-Images-Mailtastic-recource-card-v2"> </div> <div class="featured-posts__post-details"> <div class="featured-posts__post-tag text-scarlet-500"> Featured Sidebar </div> <div class="featured-posts__post-title"> Interview: How marketers reach their audience in the noisy world of advertising </div> <a class="featured-posts__post-link" href="https://www.mailtastic.com/blog/interview-sabrina-etter"></a> </div> </div> <div class="featured-posts__post-item"> <div class="featured-posts__post-image"> <img src="https://www.mailtastic.com/hubfs/How%20to%20use%20email%20signatures%20for%20content%20distribution_Resource%20card%20(1).png" alt="How to use email signatures for content distribution_Resource card (1)"> </div> <div class="featured-posts__post-details"> <div class="featured-posts__post-tag text-scarlet-500"> Email signature marketing </div> <div class="featured-posts__post-title"> How to use email signatures for content distribution </div> <a class="featured-posts__post-link" href="https://www.mailtastic.com/blog/how-use-email-signatures-content-distribution"></a> </div> </div> </div> </div> </div></div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-8 dnd-section"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-9 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1681314421335" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div id="module_widget_1681314421335"></div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-10 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1681314389124" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="latest-posts-wrapper" id="widget_1681314389124"> <div class="latest-posts"> <div class="latest-posts__heading"> <h4>Email Marketing</h4> </div> <div class="latest-posts-items"> <div class="latest-posts-item"> <div class="latest-posts-item__image" style="background-image:url('https://www.mailtastic.com/hubfs/Blog%20Images/Brand%20Building%20ist%20mehr%20als%20nur%20Marketing/Brand%20Building%20ist%20mehr%20als%20nur%20Marketing_Resource%20card%20%281%29.png')"> <img src="https://www.mailtastic.com/hubfs/Blog%20Images/Brand%20Building%20ist%20mehr%20als%20nur%20Marketing/Brand%20Building%20ist%20mehr%20als%20nur%20Marketing_Resource%20card%20(1).png" alt="Brand Building ist mehr als nur Marketing_Resource card (1)"> </div> <div class="latest-posts-item__title"> How to maximize your marketing reach by leveraging email signatures </div> <div class="latest-posts-item__sub-title"> Discover why email remains a powerful marketing channel and how you can use email signatures to elevate your marketing campaigns. </div> <a class="latest-posts-item__link" href="https://www.mailtastic.com/blog/omnichannel-marketing-email"></a> </div> <div class="latest-posts-item"> <div class="latest-posts-item__image" style="background-image:url('https://www.mailtastic.com/hubfs/Blog%20Images/Top%2010%20Email%20Signature%20Management%20Software%20for%202023/Top%2010%20Email%20Signature%20Management%20Software%20for%202023_Resource%20card.png')"> <img src="https://www.mailtastic.com/hubfs/Blog%20Images/Top%2010%20Email%20Signature%20Management%20Software%20for%202023/Top%2010%20Email%20Signature%20Management%20Software%20for%202023_Resource%20card.png" alt="Top 10 Email Signature Management Software for 2023_Resource card"> </div> <div class="latest-posts-item__title"> Top 10 Email Signature Management Software for 2024 </div> <div class="latest-posts-item__sub-title"> Find the best email signature management software. Reviews, comparison, pricing, and must-have features to look for when choosing a tool. </div> <a class="latest-posts-item__link" href="https://www.mailtastic.com/blog/email-signature-management-software"></a> </div> <div class="latest-posts-item"> <div class="latest-posts-item__image" style="background-image:url('https://www.mailtastic.com/hubfs/email-marketing-campaigns-card%20%281%29-2.png')"> <img src="https://www.mailtastic.com/hubfs/email-marketing-campaigns-card%20(1)-2.png" alt="email-marketing-campaigns-card (1)-2"> </div> <div class="latest-posts-item__title"> How to run successful email marketing campaigns </div> <div class="latest-posts-item__sub-title"> What are email marketing campaigns? How do you execute a successful campaign? How do you measure success? This blog answers those questions and more! </div> <a class="latest-posts-item__link" href="https://www.mailtastic.com/blog/email-marketing-campaigns"></a> </div> </div> <div class="latest-posts__link"> <a href="https://www.mailtastic.com/blog/tag/email-marketing" class="button link-style background-transparent background-hover-transparent border-transparent border-hover-transparent button-text-scarlet_500 button-text-hover-scarlet_500 with-arrow arrow-right-side arrow-right">View all Email Marketing</a> </div> </div> </div></div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-11 dnd-section"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-12 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_16813145401554" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div id="module_module_16813145401554"></div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-13 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_16813145401555" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="latest-posts-wrapper" id="module_16813145401555"> <div class="latest-posts"> <div class="latest-posts__heading"> <h4>Email Signature Marketing</h4> </div> <div class="latest-posts-items"> <div class="latest-posts-item"> <div class="latest-posts-item__image" style="background-image:url('https://www.mailtastic.com/hubfs/Blog%20Images/Signatur%20Design%20Checkliste/EN/LP%20%2B%20Pull%20Through%20%2B%20Featured%20Graphic%20Translation-02.png')"> <img src="https://www.mailtastic.com/hubfs/Blog%20Images/Signatur%20Design%20Checkliste/EN/LP%20%2B%20Pull%20Through%20%2B%20Featured%20Graphic%20Translation-02.png" alt="LP + Pull Through + Featured Graphic Translation-02"> </div> <div class="latest-posts-item__title"> Drowning in mass advertising? Exclusive study & experts reveal why effective advertising thrives on personalized channels </div> <div class="latest-posts-item__sub-title"> Learn how to advertise effectively with 1-1 email banner campaigns: Interviews, checklists, examples and how marketers can stand out from mass advertising. </div> <a class="latest-posts-item__link" href="https://www.mailtastic.com/blog/ebook-personalized-channels-vs-mass-advertising"></a> </div> <div class="latest-posts-item"> <div class="latest-posts-item__image" style="background-image:url('https://www.mailtastic.com/hubfs/Blog%20Images/Interview%20Eye%20Tracking%20Studie%20UX%20Lab%20Zadar/Blog%20Graphics%20Interview%20UX%20Lab-02.png')"> <img src="https://www.mailtastic.com/hubfs/Blog%20Images/Interview%20Eye%20Tracking%20Studie%20UX%20Lab%20Zadar/Blog%20Graphics%20Interview%20UX%20Lab-02.png" alt="Blog Graphics Interview UX Lab-02"> </div> <div class="latest-posts-item__title"> Study insights: How email signatures can positively impact marketing </div> <div class="latest-posts-item__sub-title"> How do banners in email signatures affect recipients? We talk to Mate Juric from UX Lab Zadar about the results of the eye-tracking study. </div> <a class="latest-posts-item__link" href="https://www.mailtastic.com/blog/interview-eye-tracking-study"></a> </div> <div class="latest-posts-item"> <div class="latest-posts-item__image" style="background-image:url('https://www.mailtastic.com/hubfs/case-studies/TELE%20Haase%20Case%20Study/MT%20Case%20Study%20TELE%20Haase%20Website%20Images-02.png')"> <img src="https://www.mailtastic.com/hubfs/case-studies/TELE%20Haase%20Case%20Study/MT%20Case%20Study%20TELE%20Haase%20Website%20Images-02.png" alt="MT Case Study TELE Haase Website Images-02"> </div> <div class="latest-posts-item__title"> How TELE Haase manages their signatures and uses campaign banners - without any IT involvement </div> <div class="latest-posts-item__sub-title"> Read how TELE Haase reduces and simplifies the time required to manage email signatures and utilises signature banners as marketing space. </div> <a class="latest-posts-item__link" href="https://www.mailtastic.com/blog/tele-haase-case-study"></a> </div> </div> <div class="latest-posts__link"> <a href="https://www.mailtastic.com/blog/tag/email-signature-marketing" class="button link-style background-transparent background-hover-transparent border-transparent border-hover-transparent button-text-scarlet_500 button-text-hover-scarlet_500 with-arrow arrow-right-side arrow-right">View all Email Signature Marketing</a> </div> </div> </div></div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-14 dnd-section dnd_area-row-4-background-layers dnd_area-row-4-background-color dnd_area-row-4-vertical-alignment"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell cell_16813145908762-vertical-alignment dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-15 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1681314621159" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div id="module_widget_1681314621159"></div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-16 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1681314990465" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div class="page-edge-animations-wrapper" id="widget_1681314990465"> <div class="page-edge-animations loading" data-position="right_middle" data-size="medium"> <div class="page-edge-animations__shape"> <div class="moveinitial"> <svg width="257" height="269" viewbox="0 0 257 269" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M256.565 267.534C248.877 127.587 140.223 14.5402 2.20822 0C0.752291 10.5979 0 21.4201 0 32.418C0 162.757 105.661 268.418 236 268.418C242.929 268.418 249.788 268.119 256.565 267.534Z" fill="#B8EB4B" /> </svg> </div> </div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-17 dnd-row cell_16813145908762-row-2-vertical-alignment"> <div class="row-fluid "> <div class="span6 widget-span widget-type-cell cell_1681314788792-vertical-alignment dnd-column" style="" data-widget-type="cell" data-x="0" data-w="6"> <div class="row-fluid-wrapper row-depth-1 row-number-18 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module widget_1681314765043-flexbox-positioning" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1681314765043" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-linked_image" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <span id="hs_cos_wrapper_widget_1681314765043_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_linked_image" style="" data-hs-cos-general-type="widget" data-hs-cos-type="linked_image"><img src="https://www.mailtastic.com/hubfs/Mailtastic%20Website%20-%20ebook%20preview%20image-01.png" class="hs-image-widget " style="max-width: 100%; height: auto;" alt="Email Signature Marketing Guide" title="Email Signature Marketing Guide" loading="lazy"></span></div> </div> </div> </div> </div> <div class="span6 widget-span widget-type-cell dnd-column cell_16813147887923-vertical-alignment" style="" data-widget-type="cell" data-x="6" data-w="6"> <div class="row-fluid-wrapper row-depth-1 row-number-19 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1681314590667" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_widget_1681314590667_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h4><span style="color: #ffffff;">A quick guide to email signature marketing</span></h4> <p><span style="color: #ffffff;">293 billion emails are sent every day. and you can use email signature marketing to make every one count.</span></p> <p><span style="color: #ffffff;">In this guide, you'll learn all about how you can use signature banner campaigns to better market your business.</span></p></span></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-20 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1681314941240" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <style> #hs_cos_wrapper_widget_1681314941240 .button-wrapper { justify-content:flex-start; text-align:LEFT; } </style> <div id="button-widget_1681314941240" class="button-wrapper"> <div class="button-item"> <a href="https://www.mailtastic.com/blog/email-signature-marketing-ultimate-guide" class="button button-style background-white background-hover-white border-white border-hover-white button-text-plum_900 button-text-hover-plum_900 with-arrow arrow-right-side arrow-right"> Read guide </a> </div> </div></div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-21 dnd-section"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-22 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_16813150482915" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div id="module_module_16813150482915"></div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-23 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_16813150482916" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="latest-posts-wrapper" id="module_16813150482916"> <div class="latest-posts"> <div class="latest-posts__heading"> <h4>B2B Marketing</h4> </div> <div class="latest-posts-items"> </div> <div class="latest-posts__link"> <a href="" class="button link-style background-transparent background-hover-transparent border-transparent border-hover-transparent button-text-scarlet_500 button-text-hover-scarlet_500 with-arrow arrow-right-side arrow-right">View all B2B Marketing</a> </div> </div> </div></div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-24 dnd-section"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-25 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1681315157973" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div id="module_widget_1681315157973"></div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-26 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1681315178923" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-27 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1681315241736" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> </div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-28 dnd-section"> <div class="row-fluid "> <div class="span6 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="6"> <div class="row-fluid-wrapper row-depth-1 row-number-29 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_16813154760268" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div id="module_module_16813154760268"></div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-30 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_16813154760269" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_module_16813154760269_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h2 style="font-size: 20px; text-align: left;"><span>Get started today. </span></h2> <h2 style="font-size: 36px; text-align: left;"><span>Easily create & manage email signatures</span></h2></span></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-31 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" 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