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menu-item-object-page menu-item-7771"><a href="https://web.archive.org/web/20190731111520/http://spark.telegraph.co.uk/toolkit/success-stories/commercial/">COMMERCIAL</a></li> </ul> </li> </ul></nav></div> <div class="cl"></div> </header> <div id="primary" class="content-area"> <main id="main" class="site-main" role="main"> <section class="top-section"> <div class="pageHero" style="background-image: url(https://web.archive.org/web/20190731111520im_/http://spark.telegraph.co.uk/toolkit/wp-content/uploads/2016/07/Toolkit-background.002.jpeg);"> <div id="pageHeroCopyWrapper"> <div class="pageHeroCopyInner"> <h1> TELEGRAPH SPARK </h1> <div class="entry-content-page"> </div> <a class="heroButton scrollToContent" href="#" style>Reveal more<span class="heroButtonIcon"></span></a> </div> </div> </div> </section> <section class="main-section"> <div class="pagePanel noVideos"><h2>Content marketing with The Telegraph</h2><p>Spark is The Telegraph’s creative commercial department. It represents a company-wide commitment to helping brands grow – by supercharging creative content marketing ideas with industry-leading strategy and data insight.</p> <p> </p> <p>The team – consisting of more than 80 people across agency, client, business development, and delivery specialities, working in conjunction with Telegraph editorial, marketing, data, commerce and research teams – deliver integrated and targeted advertising/editorial solutions to maximise value for our clients and meet their marketing objectives through the best use of the Telegraph portfolio.</p> <p> </p> </div><div class="expander"></div> <div class="pagePanel noVideos"><h2>Telegraph Spark's Guarantee</h2></div><div class="expander"></div> <div class="pagePanel noVideos"> <img src="https://web.archive.org/web/20190731111520im_/http://spark.telegraph.co.uk/toolkit/wp-content/uploads/2016/07/Screen-Shot-2017-06-29-at-16.26.17.png"> <div class="cl"></div> </div><div class="expander"></div> <div class="pagePanel noVideos"><h2></h2><p><b></b><span style="font-weight: 400;">With unique users, page views and dwell times as a measure of a campaign’s success holding less importance for marketers, The Telegraph’s Spark team is making a bold move. Spark content partnerships worth over £150k now come with a ‘Results That Matter’ guarantee around positive increases in purchase intent, likelihood to recommend and campaign awareness.</span></p> <p> </p> <p><span style="font-weight: 400;">This market-leading approach, is based on the age old philosophy that successful communication is all about getting the right message, to the right person at the right time. </span></p> <p><span style="font-weight: 400;">A simple equation: to achieve ‘Results That Matter’, a quality message needs to connect with a relevant person. The higher the quality of the message and the larger the number of relevant people who see it, the more impressive the ‘Results That Matter’ that will be achieved. </span></p> <p> </p> <p><strong>R = Q x M. Where R = Results That Matter. Q = Quality of the content. M = Media metrics</strong></p> <p> </p> <p><span style="font-weight: 400;">As a media owner, The Telegraph is responsible for the quality of the content and the media metrics. The Telegraph’s Spark team control all of the variables in the content partnership equation and so can, with absolute confidence, guarantee the ‘Results That Matter’ for its commercial content partners. </span></p> <p> </p> <p><span style="font-weight: 400;">This guarantee is underpinned with insights and data from over 1,000 campaigns and more than 37,000 pieces of content, which has enabled The Telegraph’s Spark team to determine benchmarks for campaign success that will be used to set robust ‘Results That Matter’ KPIs for all Spark campaigns. </span></p> <p> </p> <p> </p> <p>“The Telegraph has been a trusted source of quality content for 162 years. As we become a digital first organisation we have added to this strength a wealth of first party audience insights and distribution expertise. An exciting combination that places Spark at the forefront of content creation with a unique ability to also offer absolute client confidence through our ‘Results That Matter’ guarantee.”</p> <p><strong>Emma Elford, Managing Director, Telegraph Spark</strong></p> <p> </p> </div><div class="expander"></div> <div class="pagePanel noVideos"><h2>Our Work</h2><p><strong>Browse live campaigns and examples of the latest branded content pieces, including articles, videos, interactive games, maps and more</strong><strong> in the <a href="https://web.archive.org/web/20190731111520/http://spark.telegraph.co.uk/showcase/" target="_blank" rel="noopener noreferrer">Creative Showcase</a>.</strong></p> <p> </p> <p><strong>To find out more about Telegraph Spark can help your brand, contact <a href="https://web.archive.org/web/20190731111520/mailto:kylie.mcgregor@telegraph.co.uk" target="_blank" rel="noopener noreferrer">Kylie McGregor</a></strong>.</p> <p> </p> </div><div class="expander"></div> <div 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