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href="https://www.cmocouncil.org/membership/upgrade" > <div class="img" style="background-image: url('/data/images/4/d/8/4d88ff364de44a0a6023e9d4ecae25b6');"> <img src="/data/images/4/d/8/4d88ff364de44a0a6023e9d4ecae25b6" alt="" class="transparent"> </div> </a> </div> </div> </div> </div> <div class="row extended lay1col"> <div class="colfull"> <div class="placeholder bar red-dot"><span>HIGHLIGHTS</span></div> </div> </div> <div class="row lay2col"> <div class="card-empty "> <div id="card-home_top-left_half" class="card card-half card-style-white-summary" title=""> </div> </div> <div class="card-empty "> <div id="card-home_top-right_half" class="card card-half" title=""> </div> </div> </div> <div class="row lay3col"> <div class="full-card "> <div id="card-home_featured-top-1d_third" class="card card-third card-survey" title="Shaping the Future of the CMO Council"> <a href="/surveys/Shaping-the-Future-of-the-CMO-Council" target="_blank"> <img class="twox" src="/data/images/8/9/0/890c6a0730a9eeb094e9b39e99292c5a" alt=""> <div class="img imgrepl" style="background-image: url(/data/images/8/9/0/890c6a0730a9eeb094e9b39e99292c5a);"></div> <div class="btm-info"> <p class="title"> Shaping the Future of the CMO Council<br/> <span class="sub"> Take our brief member satisfaction survey to help guide new CMO Council member engagement and offerings. <span style="color:#e31a2d;"> Take Survey</span> <span style="color:#e31a2d;font-size:0.75em;" class="icon-nav-arrow"></span> </span> </p> </div> </a> </div> </div> <div class="full-card "> <div id="card-home_featured-top-1e_third" class="card card-third card-interview card-style-white-summary" title="Get to Know Tatiana-Vivienne Jouanneau "> <img class="twox" src="/data/images/f/6/d/f6d7d8f80e95d72e04573649a54427c4" alt=""> <div class="img imgrepl" style="background-image: url(/data/images/f/6/d/f6d7d8f80e95d72e04573649a54427c4);"> <div class="top-text "> <a href="/expert-views/interviews/get-to-know-tatiana-vivienne-jouanneau-"> <span class="pill">Get to Know</span> </a> </div> </div> <a href="/expert-views/interviews/get-to-know-tatiana-vivienne-jouanneau-"> <div class="content"> <div class="btm-info"> <h3>Tatiana-Vivienne Jouanneau </h3> <h4>Marketing Transformation Officer & <br />Global Head: Commercial Marketing, Logitech</h4> <p class="summary"> Jouanneau is a believer in building the brand with “head, heart and hands.” <a class="more" href="/expert-views/interviews/get-to-know-tatiana-vivienne-jouanneau-"> More</a> </p> </div> </div> </a> </div> </div> <div class="full-card "> <div id="card-home_featured-top-1f_third" class="card card-third card-blogpost" title="How to Build Valuable, Resilient Brands"> <a href="/expert-views/cmo-blog/how-to-build-valuable-resilient-brands"> <div class="top-text"><a href="/expert-views/cmo-blog/how-to-build-valuable-resilient-brands"><span class="pill">CMO BLOG</span></a></div> <img class="twox" src="/data/images/4/5/1/451165247330ebf3fce3271931b16ba7" alt=""> <div class="img imgrepl" style="background-image: url(/data/images/4/5/1/451165247330ebf3fce3271931b16ba7);"></div> </a> <a href="/expert-views/cmo-blog/how-to-build-valuable-resilient-brands"> <div class="info-plain "> <div class="text">  <h3 style="padding-left: 0px;">How to Build Valuable, Resilient Brands</h3> <h4 style="font-weight: normal;"> By Louise Burgers</h4> <p class="summary"> Successful marketers constantly reposition brands for long-term growth. <span style="color:#E31E2F;">More ></span> </p> </div> </div> </a> </div> </div> </div> <div class="row lay2col"> <div class="full-card "> <div id="card-home_topA-left_half" class="card card-half card-custom card-style-white-summary" title="CMO Council Strategic Interest Groupls"> <a class="cover" href="https://www.cmocouncil.org/thought-leadership/strategic-interest-groups" > <div class="img" style="background-image: url('/data/images/a/5/7/a57946f5282315f7caec32751fb599d6');"> <img src="/data/images/a/5/7/a57946f5282315f7caec32751fb599d6" alt="CMO Council Strategic Interest Groupls" class="transparent"> </div> </a> </div> </div> <div class="full-card "> <div id="card-home_topB-right_half" class="card card-half card-custom" title="Decision Support for Marketing Leaders, tap the CMO Council's global knowledge base of practitioner insights."> <a class="cover" href="https://www.cmocouncil.org/files/CMO-Content-Brochure-2024.pdf" target='_blank'> <div class="img" style="background-image: url('/data/images/d/5/0/d507564fb5c935cfe50cc71f3be03375');"> <img src="/data/images/d/5/0/d507564fb5c935cfe50cc71f3be03375" alt="Decision Support for Marketing Leaders, tap the CMO Council's global knowledge base of practitioner insights." class="transparent"> </div> </a> </div> </div> </div> <div class="row lay3col"> <div> <nav class="section"> <h2 class="vpad single-line reports active"><a href="/thought-leadership/reports"><span class="icon icon-reports"></span>Reports</a></h2> </nav> <div class="listing reports card"> <div id="report-449" title ="Marketing and Data Security: The Unlikely Brand Building Partnership"> <a class="thumb" href="/thought-leadership/reports/marketing-and-data-security-the-unlikely-brand-building-partnership"> <img class="card" src="/data/images/f/3/3/f330bbf457c602c5d718f5d981728fa0" alt=""/> </a> <div class="info">  <h3><a href="/thought-leadership/reports/marketing-and-data-security-the-unlikely-brand-building-partnership"> Marketing and Data Security: The Unlikely Brand Building Partnership </a></h3> <p>Can Marketing and Security Safeguard Brand Trust Amid the Data Storm?</p> </div> </div> <div id="report-448" title ="Real-Time AI Interaction at the Point of Transaction"> <a class="thumb" href="/thought-leadership/reports/real-time-ai-interaction-at-the-point-of-transaction"> <img class="card" src="/data/images/c/e/0/ce0f5e10039c1e29134c459b7be390fc" alt=""/> </a> <div class="info">  <h3><a href="/thought-leadership/reports/real-time-ai-interaction-at-the-point-of-transaction"> Real-Time AI Interaction at the Point of Transaction </a></h3> <p>Digital innovation at the point of transaction is transforming America’s 200,000 drive-thru...</p> </div> </div> <div id="report-447" title ="CMO Intentions 2024"> <a class="thumb" href="/thought-leadership/reports/cmo-intentions-2024"> <img class="card" src="/data/images/d/8/c/d8c864cc84be3706e5413706a3a7f6ef" alt=""/> </a> <div class="info">  <h3><a href="/thought-leadership/reports/cmo-intentions-2024"> CMO Intentions 2024 </a></h3> <p>Fueling Martech Innovation Through AI</p> </div> </div> </div> </div> <div class="infographics"> <nav class="section"> <h2 class="vpad single-line infographics active"><a href="/thought-leadership/infographics"><span class="icon icon-infographics"></span>Infographics</a></h2> </nav> <div id="content-infographic-122" title="What is in your data DNA"> <img class="twox" src="/data/images/2/f/9/2f9106c94a4a41a40869d45ec7b031cd" alt=""/> <a href="/thought-leadership/infographics/what-is-in-your-data-dna" class="graphic imgrepl" style="background-image: url('/data/images/2/f/9/2f9106c94a4a41a40869d45ec7b031cd');"> </a> </div> </div> <div class="headlines"> <nav class="section"> <h2 class="vpad single-line reports active"><a href="/about/media-center/"><span class="icon icon-press-release"></span>Media Center</a></h2> </nav> <div class="listing releases card"> <div id="release-5433" title="CMO COUNCIL ENTERS INTO STRATEGIC PARTNERSHIP WITH WISE MARKETER GROUP "> <p class="date">Nov 5, 2024</p> <h3> <a href="/about/media-center/press-releases/cmo-council-enters-into-strategic-partnership-with-wise-marketer-group-">CMO COUNCIL ENTERS INTO STRATEGIC PARTNERSHIP WITH WISE MARKETER GROUP </a> </h3> <p> <em>Members will benefit from insightful, practitioner-based content as well as exclusive access and cost savings on educational opportunities and an extensive thought leadership content library.</em> <a href="/about/media-center/press-releases/cmo-council-enters-into-strategic-partnership-with-wise-marketer-group-" class="more">More</a> </p> </div> <div id="release-5432" title="CMO COUNCIL NAMES DANIEL NG TO NEW ROLE AS ADVISORY BOARD PRESIDENT AND REGIONAL RELATIONSHIP OFFICER IN ASIA"> <p class="date">Oct 4, 2024</p> <h3> <a href="/about/media-center/press-releases/cmo-council-names-daniel-ng-to-new-role-as-advisory-board-president-and-regional-relationship-officer-in-asia">CMO COUNCIL NAMES DANIEL NG TO NEW ROLE AS ADVISORY BOARD PRESIDENT AND REGIONAL RELATIONSHIP OFFICER IN ASIA</a> </h3> <p> <em>Veteran Marketing Leader Will Drive New Program Outreach and Engagement Across the CMO Council's Growing APAC Membership</em> <a href="/about/media-center/press-releases/cmo-council-names-daniel-ng-to-new-role-as-advisory-board-president-and-regional-relationship-officer-in-asia" class="more">More</a> </p> </div> <div id="release-5431" title="MARKETING AND SECURITY LEADERS NEED TO COLLABORATE TO SAFEGUARD AND GROW BRAND TRUST, SAYS CMO COUNCIL AND KPMG"> <p class="date">Aug 21, 2024</p> <h3> <a href="/about/media-center/press-releases/marketing-and-security-leaders-need-to-collaborate-to-safeguard-and-grow-brand-trust-says-cmo-council-and-kpmg">MARKETING AND SECURITY LEADERS NEED TO COLLABORATE TO SAFEGUARD AND GROW BRAND TRUST, SAYS CMO COUNCIL AND KPMG</a> </h3> <p> <em>New Research Finds 79% of CMOs Believe the Marketing-Security Partnership Is Extremely or Very Important to Acquire, Maintain and Secure Customer Data for Competitive Advantage</em> <a href="/about/media-center/press-releases/marketing-and-security-leaders-need-to-collaborate-to-safeguard-and-grow-brand-trust-says-cmo-council-and-kpmg" class="more">More</a> </p> </div> </div> </div> </div> <div class="row lay3col"> <div class="card-empty "> <div id="card-home_featured-btm-1a_third" class="card card-third" title=""> </div> </div> <div class="card-empty "> <div id="card-home_featured-btm-1b_third" class="card card-third" title=""> </div> </div> <div class="card-empty "> <div id="card-home_featured-btm-1c_third" class="card card-third card-style-white-summary" title=""> </div> </div> <div class="card-empty "> <div id="card-home_featured-top-1a_third" class="card card-third" title=""> </div> </div> <div class="card-empty "> <div id="card-home_featured-top-1b_third" class="card card-third" title=""> </div> </div> <div class="card-empty "> <div id="card-home_featured-top-1c_third" class="card card-third card-style-white-summary" title=""> </div> </div> </div> <div class="row lay2col"> <div class="card-empty "> <div id="card-home_mid-left_half" class="card card-half" title=""> </div> </div> <div class="card-empty "> <div 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class="row lay2col top2events"> <article><div> <div id="event-2636" class="content card card-half card-event" title="6th Annual Marketing Leaders Conference"> <img class="twox" src="/data/images/4/a/4/4a4da02cefd7c25163fddd32b4b4177f" alt=""> <a class="img imgrepl" href="/thought-leadership/events/6th-annual-marketing-leaders-conference" style="background-image: url('/data/images/4/a/4/4a4da02cefd7c25163fddd32b4b4177f');"> <div class="top-info"> <p class="name"><span class="icon icon-partner"></span>Dubai, UAE Partner Event</p> </div> <div class="date"> <div class="month">MAY</div> <div class="day">6</div> </div> <div class="btm-info"> <h3>6th Annual Marketing Leaders Conference</h3> <p class="summary">Hear from CMO Council Advisory Board members on the 'CMO as Force Multiplier and Innovation Leader'.</p> </div> </a> <span class="addtocalendar atc-style-red"> <var class="atc_event"> <var class="atc_date_start">2025-05-06 08:30:00</var> <var class="atc_date_end">2025-05-06 09:30:00</var> <var class="atc_timezone">Asia/Dubai</var> <var class="atc_title">6th Annual Marketing Leaders Conference</var> <var class="atc_description">Hear from CMO Council Advisory Board members on the 'CMO as Force Multiplier and Innovation Leader'.</var> <var class="atc_location">Dubai</var> <var class="atc_organizer">CMO Council</var> <var class="atc_organizer_email">cmoteam@cmocouncil.org</var> </var> </span> </div> </div></article></div> <div class="row lay2col top2events"> </div>  <div class="row lay3col"> <div> <nav class="section"> <h2 class="active"><a href="/thought-leadership/events"><span class="icon icon-events"></span>UPCOMING <br />EVENTS</a></h2> </nav> </div> <div> <nav class="section"> <h2 class="active"><a href="/thought-leadership/events?past=1"><span class="icon icon-calendar"></span>PAST <br />EVENTS</a></h2> </nav> </div> <div> <nav class="section"> <h2 class="active"><a href="/thought-leadership/webcasts"><span class="icon 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Lead Evaluation and Assurance Process (LEAP) that brings new levels of success, transparency, accountability and reliability to prospect verification, validation and sales conversion.  The best practice model will key off technology transform... <a class="more" href="/thought-leadership/programs/boosting-yield-in-the-account-marketing-field">More</a></p> </div> </div> </a> </div> </div> <div class="full-card "> <div id="card-home_featured-programs-1b_half" class="card card-half card-program card-style-white-summary" title="CMO: The Force Multiplier"> <a href="/thought-leadership/programs/cmo-the-force-multiplier"> <div class="info-plain program with-image"> <img src="/data/images/0/e/3/0e35a3b56153601843f4edfa1681df98.svg" alt=""/> <div class="text"> <span class="pill">PROGRAM</span> <h3>CMO: The Force Multiplier</h3> <p class="summary"> Today’s increasingly complex, distributed and digitally-driven marketing ecosystem is challenging global marketers to better integrate and manage data, best of breed solutions, creative resources, brand assets and go-to-market functions. Marketing process improvement, efficiency and yield is directly tied to more effective use of budget, automation, processes, front-office partnerships, data... <a class="more" href="/thought-leadership/programs/cmo-the-force-multiplier">More</a></p> </div> </div> </a> </div> </div> </div> <div class="row lay4col featured-programs-small"> <div class="full-card "> <div id="card-home_featured-programs-2a_quarter" class="card card-quarter card-program" title="Gaining Martech Momentum Through AI Inspiration"> <a href="/thought-leadership/programs/gaining-martech-momentum-through-ai-inspiration"> <div class="img" style="background-image: url('/data/images/6/d/0/6d0faa41e9f9950291815c03d25a6782.svg');"> <img src="/data/images/6/d/0/6d0faa41e9f9950291815c03d25a6782.svg" alt="" class="transparent"></div> </a> </div> </div> <div class="full-card "> <div id="card-home_featured-programs-2b_quarter" class="card card-quarter card-program" title="Adding Customer Glue to the Drive-Thru"> <a 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href="http://www.nielsen.com" title="Nielsen " target="_blank"><img style="width:150px; height: auto; max-height: 80px;" src="/data/images/b/6/c/b6ca8f3975d11509ed7d02f2760bb522.jpg" alt=""></a></li> <li><a href="http://www.oracle.com" title="Oracle" target="_blank"><img style="width:150px; height: auto; max-height: 80px;" src="/data/images/f/c/e/fcec5a4d907cb1f4097be135c0bc14c7.jpg" alt=""></a></li> </div> </div>  <div class="row extended lay1col"> <div class="colfull"> <div class="placeholder bar red-dot"><a href="/about/media-center/news-coverage"><span>NEWS</span></a></div> </div> </div> <div class="row lay1col"> <div> <div class="card-empty "> <div id="card-home_news_banner" class="card card-banner" title=""> </div> </div> </div> </div> <div class="row lay2col news-appts"> <div class="card"> <a href="/about/media-center/news-coverage" class="pill">CMO Council in the News</a> <div class="listing coverages"> <div id="coverage-6527" title ="The Best 11 Executive Interviews of 2024"> <p class="by-line"><span class="date">Dec 27, 2024</span></p> <p><strong><a href="https://thewisemarketer.com/the-best-11-executive-interviews-of-2024/" target="_blank">The Wise Marketer</a></strong></p> <h3><a href="https://thewisemarketer.com/the-best-11-executive-interviews-of-2024/" target="_blank">The Best 11 Executive Interviews of 2024</a></h3> </p> </div> <div id="coverage-6526" title ="Key omnichannel marketing trends to watch in 2025"> <p class="by-line"><span class="date">Dec 23, 2024</span></p> <p><strong><a href="https://www.data-axle.com/resources/blog/omnichannel-marketing-trends/" target="_blank">DataAxle</a></strong></p> <h3><a href="https://www.data-axle.com/resources/blog/omnichannel-marketing-trends/" target="_blank">Key omnichannel marketing trends to watch in 2025</a></h3> </p> </div> <div id="coverage-6525" title ="Make Data Work for You"> <p class="by-line"><span class="date">Dec 21, 2024</span></p> <p><strong><a href="https://www.warc.com/content/paywall/article/ana/make-data-work-for-you/en-gb/112106?" target="_blank">WARC</a></strong></p> <h3><a href="https://www.warc.com/content/paywall/article/ana/make-data-work-for-you/en-gb/112106?" target="_blank">Make Data Work for You</a></h3> </p> </div> <div id="coverage-6524" title ="The Impact of Response Time on Customer Satisfaction"> <p class="by-line"><span class="date">Dec 20, 2024</span></p> <p><strong><a href="https://callcmr.com/the-impact-of-response-time-on-customer-satisfaction/" target="_blank">CallCMR</a></strong></p> <h3><a href="https://callcmr.com/the-impact-of-response-time-on-customer-satisfaction/" target="_blank">The Impact of Response Time on Customer Satisfaction</a></h3> </p> </div> </div> </div> <div class="card"> <a href="/insight-center" class="pill">Executive Appointments</a> <div class="listing appointments"> <div id="appointment-8822" title="FOGO DE CHãO"> <p style="margin: 0 0 0.25em;" class="by-line"><span class="date">Feb 5, 2025 -- </span><a href="https://www.globenewswire.com/news-release/2025/02/05/3021222/0/en/Fogo-de-Chão-Announces-Appointment-of-New-Chief-Marketing-Officer.html" target="_blank">Globe Newswire</a></p> <h4 class="company">Georgeanne Erickson</h4> <p>Chief Marketing Officer</p> <h3 style="margin: 0px;">FOGO DE CHãO</h3> </div> <div id="appointment-8823" title="PLANET FITNESS"> <p style="margin: 0 0 0.25em;" class="by-line"><span class="date">Jan 13, 2025 -- </span><a href="https://investor.planetfitness.com/investors/press-releases/press-release-details/2025/Planet-Fitness-Strengthens-Leadership-Team-with-Two-New-Appointments/default.aspx" target="_blank">Planet Fitness</a></p> <h4 class="company">Brian Povinelli</h4> <p>Chief Marketing Officer</p> <h3 style="margin: 0px;">PLANET FITNESS</h3> </div> <div id="appointment-8824" title="COMSCORE"> <p style="margin: 0 0 0.25em;" class="by-line"><span class="date">Jan 2, 2025 -- </span><a 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