About Us | Values and Mission | We introduce ourselves

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class="wpb-content-wrapper"><div data-vc-full-width="true" data-vc-full-width-init="false" class="vc_row wpb_row row noheader_space_padding bg_light_gray vc-margin-top-small vc-margin-bottom-none"><div class="wpb_column vc_column_container vc_col-sm-12 col-xs-12 col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element vc_custom_1505375123577" > <div class="wpb_wrapper"> <h1 style="text-align: center;">About us</h1> </div> </div> <div class="dhsv_vc_video_button clearfix"> <div class="videoWrapper videoWrapper js-videoWrapper"> <iframe loading="lazy" class="videoIframe js-videoIframe" allowTransparency="true" allowfullscreen src="about:blank" data-rocket-lazyload="fitvidscompatible" data-lazy-src="//www.youtube-nocookie.com/embed/-mOE19xxeKk?autoplay=1&iv_load_policy=3&modestbranding=1&showinfo=0&rel=0&enablejsapi=1&hl=en&cc_lang_pref=en&cc_load_policy=1"> </iframe><noscript><iframe class="videoIframe js-videoIframe" allowTransparency="true" allowfullscreen src="//www.youtube-nocookie.com/embed/-mOE19xxeKk?autoplay=1&iv_load_policy=3&modestbranding=1&showinfo=0&rel=0&enablejsapi=1&hl=en&cc_lang_pref=en&cc_load_policy=1" > </iframe></noscript> <button class="videoPoster js-videoPoster" style="background-image:url('https://www.dataforce.de/wp-content/uploads/Dataforce-Image-Video-Thumbnail.png');"></button> </div> <div class="switchButtons" style="opacity: 0;"> </div> </div> <div class="vc_empty_space" style="height: 32px"><span class="vc_empty_space_inner"></span></div></div></div></div></div><div class="vc_row-full-width vc_clearfix"></div><div data-vc-full-width="true" data-vc-full-width-init="false" class="vc_row wpb_row row bg_brand-primary vc-margin-top-none vc-margin-bottom-none"><div class="wpb_column vc_column_container vc_col-sm-12 col-xs-12 col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element" > <div class="wpb_wrapper"> </div> </div> <div class="wpb_text_column wpb_content_element" > <div class="wpb_wrapper"> <h2 class="h3" style="text-align: center;">Our mission</h2> </div> </div> <div class="wpb_text_column wpb_content_element" > <div class="wpb_wrapper"> <p style="text-align: center;"><strong>Data is our passion and our core competence. </strong></p> <p>In-depth analysis and the visualisation of data form the basis of our products. We show developments and potentials, enabling market participants and organisations in the automotive sector make informed decisions for a successful future. For our customers, we are a strategic partner and offer customised solutions.</p> </div> </div> </div></div></div></div><div class="vc_row-full-width vc_clearfix"></div><div class="vc_row wpb_row row bg_default vc-margin-top-small vc-margin-bottom-small"><div class="wpb_column vc_column_container vc_col-sm-12 col-xs-12 col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_empty_space" style="height: 12px"><span class="vc_empty_space_inner"></span></div> <div class="wpb_text_column wpb_content_element" > <div class="wpb_wrapper"> <h2 class="h6"><strong>The Beginning of Dataforce</strong></h2> <p>25 years ago we started to along the path of making market segmentation transparent for our customers. Up until then the automotive industry had been in the dark with manufacturers, leasing companies and automotive suppliers unaware of their own customers’ special needs. During this time we have achieved a great deal, helping to bring attention and focus onto the market segments and raising the awareness of Fleet segment clients as essential in today’s car manufacturers’ marketing mix.</p> <p>Conferences, trade fairs, journals, and press events all show the significance for the automobile industry of this True Fleet customer segment. We’re happy that our more than 75 employees are diligently working to further promote this segments visibility. Every month we supply over 500 customers with the most up-to-date statistics and analyses so that they can constantly improve offers to their own clients. Not a day passes in which we don’t learn something new about this fascinating market in order to share it with our customers. Our journey continues. Come along with us!</p> <p>25 years ago we founded Dataforce because we noticed the automotive industry in Germany had neglected a customer segment in which we saw great potential: the segment for company cars, enterprises that purchase many hundreds of thousands of vehicles each year in Germany alone.</p> <p>In our view, the invisibility of this segment represented a significant market gap. A manageable number of buyers, namely companies, were making annual vehicle purchases in gigantic quantities without the automobile industry having yet taken any particular notice. Neither in their marketing strategies nor in sales planning channels did business clients play a major role.</p> <p>In fact it some cases it was quite the contrary, with many auto manufacturers regarding business customers as a necessary evil [or a nuisance]. “I’m happy for every model that I don’t have to sell as a company car, because then I don’t have to increase the discount,” we heard repeatedly from manufacturers’ sales directors.</p> <p>By chance we learned that this attitude was not necessarily shared in other countries. Especially in England, we encountered an entirely different approach. There, company fleets were considered a target group and were courted in a highly professional manner. Trade fairs, trade journals, specialised dealerships and leasing companies focused on this segment, resulting in considerable success.</p> <h2 class="h6"><strong>Market Transparency as Opportunity</strong></h2> <p>This made us curious. Our analysis of the automobile market showed that Germany, too, hosted a high number of companies with their own fleets, suggesting a huge potential for independent “Fleet Marketing.” Why had this opportunity gone unnoticed by market agents? Numerous discussions with decision-makers made it clear that there was hardly any available, solid and dependable information on the segment. Lacking was the market transparency, necessary for correct estimates of sales potential, and thereby allowing for a highly informed decision on the best course of action.</p> <p>Clearly, we had opened up a unique opportunity to increase the transparency of a large and important client segment that had up to that point been in hibernation. A business idea was born that didn’t wait long for its implementation.</p> <p>Already at that time, nearly every second car was registered to a company rather than an individual, so that whoever targeted customers in this business segment would easily gain a clear competitive advantage. Because our analysis also showed that the purchase behavior of business customers differed sharply from that of private buyers, the automobile industry’s interest in this market segment rose dramatically in tandem with demand for our data and services.</p> <h2 class="h6"><strong>Corporate Clients as Central Segment</strong></h2> <p>Today, a central element in the marketing and sales strategy of most automobile manufacturers targets corporate clients. Our data had provided the needed market transparency, ensuring on-going improvement of this business segment. At present we are the leading supplier of market data on corporate customers concerning car registration, fleet data, registration forecasting, market trends, purchase behavior, company mobility, and more.</p> <p>With 94 employees from 22 countries in Germany alone plus a branch office in Italy, we continually support automobile manufacturers worldwide in planning and analysing the many different automotive markets including the ability to focus on the business client segment. Every month the millions of vehicles added to our databases enable our customers to plan and pilot their future marketing and sales strategies. Given the enormous challenges now facing the automobile industry, for instance from electric and self-driving cars, solid, up-to-date data and reliable information is essential to the future success of the industry. Providing transparency is our most important task.</p> </div> </div> </div></div></div></div><div data-vc-full-width="true" data-vc-full-width-init="false" class="vc_row wpb_row row centered-row vc_custom_1523886292843 bg_brand-primary vc-margin-top-none vc-margin-bottom-none"><div class="wpb_column vc_column_container vc_col-sm-8 col-xs-12 col-sm-8"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_raw_code wpb_raw_html wpb_content_element" > <div class="wpb_wrapper"> <object style="width:100%;" data="https://www.dataforce.de/wp-content/uploads/map_tmp.svg" type="image/svg+xml"></object> </div> </div> </div></div></div><div class="wpb_column vc_column_container vc_col-sm-4 col-xs-12 col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element nationen" > <div class="wpb_wrapper"> <p class="yellow" style="text-align: center;">27</p> <p style="text-align: center;">Nations</p> </div> </div> <div class="wpb_text_column wpb_content_element" > <div class="wpb_wrapper"> <p style="text-align: center;">We unite people using data. Being internationally minded is the basis of our success.</p> </div> </div> </div></div></div></div><div class="vc_row-full-width vc_clearfix"></div><div data-vc-full-width="true" data-vc-full-width-init="false" class="vc_row wpb_row row bg_light_gray vc-margin-top-none vc-margin-bottom-none"><div class="wpb_column vc_column_container vc_col-sm-12 col-xs-12 col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element" > <div class="wpb_wrapper"> <h2 class="h3" style="text-align: center;">Our purpose</h2> </div> </div> <div class="wpb_text_column wpb_content_element" > <div class="wpb_wrapper"> <p>The world we live in is dynamic – it is continually changing and requires constant adaptation. For the automotive industry, the transformation towards emission-free mobility is both an opportunity and a challenge. With its unique data, Dataforce offers the perfect prerequisite for all players to master this transformation.</p> </div> </div> </div></div></div></div><div class="vc_row-full-width vc_clearfix"></div><div class="vc_row wpb_row row bg_default vc-margin-top-small vc-margin-bottom-small"><div class="wpb_column vc_column_container vc_col-sm-12 col-xs-12 col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element" > <div class="wpb_wrapper"> <h2 class="h3" style="text-align: center;">Company Values</h2> </div> </div> <div class="wpb_text_column wpb_content_element" > <div class="wpb_wrapper"> <p>As a medium-sized enterprise with co-workers from 27 nations, we emphasize in our personal relations the values of tolerance, diversity, candor, and mutual respect. Our task is to solve clients’ problems with regard to market transparency while our size makes us agile and flexible enough to focus on our customer’s needs. We are very ambitious in this regard and do not give up easily. This presupposes close cooperative partnerships with customers as well as exceptional knowledge of various countries’ public authorities. Dealings with our clients depend on mutual trust and open communication.</p> <p>Should difficulties in interpersonal relationships arise, we seek solutions that incorporate the interests of all parties. 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You can give your consent to entire categories or have more information displayed and only select certain cookies.</span> </p> <div class="row no-gutters align-items-center"> <div class="col-12 col-sm-10"> <p class="_brlbs-accept"> <a href="#" class="_brlbs-btn _brlbs-btn-accept-all _brlbs-cursor" tabindex="0" role="button" data-cookie-accept-all > Accept all </a> <a href="#" id="CookiePrefSave" tabindex="0" role="button" class="_brlbs-btn _brlbs-cursor" data-cookie-accept > Save </a> <a href="#" class="_brlbs-btn _brlbs-refuse-btn _brlbs-cursor" tabindex="0" role="button" data-cookie-refuse > Accept only essential cookies </a> </p> </div> <div class="col-12 col-sm-2"> <p class="_brlbs-refuse"> <a href="#" class="_brlbs-cursor" tabindex="0" role="button" data-cookie-back > Back </a> </p> </div> </div> </div> </div> <div data-cookie-accordion> <fieldset> <legend class="sr-only">Cookie Settings</legend> <div class="bcac-item"> <div class="d-flex flex-row"> <label class="w-75"> <span role="heading" aria-level="4" class="_brlbs-h4">Essential (1)</span> </label> <div class="w-25 text-right"> </div> </div> <div class="d-block"> <p>Essential cookies enable basic functionality and are necessary for the proper operation of the website.</p> <p class="text-center"> <a href="#" class="_brlbs-cursor d-block" tabindex="0" role="button" data-cookie-accordion-target="essential" > <span data-cookie-accordion-status="show"> Show cookie information </span> <span data-cookie-accordion-status="hide" class="borlabs-hide"> Hide cookie information </span> </a> </p> </div> <div class="borlabs-hide" data-cookie-accordion-parent="essential" > <table> <tr> <th scope="row">Name</th> <td> <label> Borlabs Cookie </label> </td> </tr> <tr> <th scope="row">Provider</th> <td>Owner of this website<span>, </span><a href="https://www.dataforce.de/en/imprint/">Imprint</a></td> </tr> <tr> <th scope="row">Purpose</th> <td>Saves the settings of the visitors selected in the Borlabs Cookie cookie box.</td> </tr> <tr> <th scope="row">Cookie Name</th> <td>borlabs-cookie</td> </tr> <tr> <th scope="row">Cookie Lifetime</th> <td>1 year</td> </tr> </table> </div> </div> <div class="bcac-item"> <div class="d-flex flex-row"> <label class="w-75"> <span role="heading" aria-level="4" class="_brlbs-h4">Marketing (6)</span> </label> <div class="w-25 text-right"> <label class="_brlbs-btn-switch"> <span class="sr-only">Marketing</span> <input tabindex="0" id="borlabs-cookie-group-marketing" type="checkbox" name="cookieGroup[]" value="marketing" checked data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="On" data-inactive="Off"> </span> </label> </div> </div> <div class="d-block"> <p>These cookies serve various functions such as live chat via our website, statistical analysis or for reach measurement. Statistical analysis is the processing and presentation of data about user actions and interactions on our website (e.g. number of page visits, number of unique visitors, number of recurring visitors, entry and exit pages, length of stay, bounce rate, clicks) as well as classification of users into groups based on their technical specifications and software settings (e.g. browser type, operating system, language setting, screen resolution). Reach measurement is the evaluation of visitor activity by analyzing user behavior in relation to the determination of certain user actions and measuring the effectiveness of online advertising. We measure, for example, the number of visitors who have reached our website by clicking on an online ad. In addition, it is possible to measure the percentage of users who perform specific actions (such as registering for the newsletter or ordering goods).</p> <p class="text-center"> <a href="#" class="_brlbs-cursor d-block" tabindex="0" role="button" data-cookie-accordion-target="marketing" > <span data-cookie-accordion-status="show"> Show cookie information </span> <span data-cookie-accordion-status="hide" class="borlabs-hide"> Hide cookie information </span> </a> </p> </div> <div class="borlabs-hide" data-cookie-accordion-parent="marketing" > <table> <tr> <th scope="row">Accept</th> <td> <label class="_brlbs-btn-switch _brlbs-btn-switch--textRight"> <span class="sr-only">Google Tag Manager</span> <input id="borlabs-cookie-google-tag-manager" tabindex="0" type="checkbox" data-cookie-group="marketing" name="cookies[marketing][]" value="google-tag-manager" checked data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="On" data-inactive="Off" aria-hidden="true"> </span> </label> </td> </tr> <tr> <th scope="row">Name</th> <td> <label> Google Tag Manager </label> </td> </tr> <tr> <th scope="row">Provider</th> <td>Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland</td> </tr> <tr> <th scope="row">Purpose</th> <td>Cookie von Google zur Steuerung der erweiterten Script- und Ereignisbehandlung.</td> </tr> <tr> <th scope="row">Privacy Policy</th> <td class="_brlbs-pp-url"> <a href="https://policies.google.com/privacy?hl=en" target="_blank" rel="nofollow noopener noreferrer" > https://policies.google.com/privacy?hl=en </a> </td> </tr> <tr> <th scope="row">Host(s)</th> <td>.dataforce.de</td> </tr> <tr> <th scope="row">Cookie Name</th> <td>_ga,_gat,_gid</td> </tr> <tr> <th scope="row">Cookie Lifetime</th> <td>2 years</td> </tr> </table> <table> <tr> <th scope="row">Accept</th> <td> <label class="_brlbs-btn-switch _brlbs-btn-switch--textRight"> <span class="sr-only">Microsoft Ads</span> <input id="borlabs-cookie-bing-ads" tabindex="0" type="checkbox" data-cookie-group="marketing" name="cookies[marketing][]" value="bing-ads" checked data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="On" data-inactive="Off" aria-hidden="true"> </span> </label> </td> </tr> <tr> <th scope="row">Name</th> <td> <label> Microsoft Ads </label> </td> </tr> <tr> <th scope="row">Provider</th> <td>Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin, Ireland 18, D18 P521</td> </tr> <tr> <th scope="row">Purpose</th> <td>Microsoft Advertising's cookie (Bing.com), used for Bing Ads' conversion tracking.</td> </tr> <tr> <th scope="row">Privacy Policy</th> <td class="_brlbs-pp-url"> <a href="https://about.ads.microsoft.com/de-de/policies/legal-privacy-and-security" target="_blank" rel="nofollow noopener noreferrer" > https://about.ads.microsoft.com/de-de/policies/legal-privacy-and-security </a> </td> </tr> <tr> <th scope="row">Host(s)</th> <td>.bing.com</td> </tr> <tr> <th scope="row">Cookie Name</th> <td>MUID,_uetmsclkid,_uetsid,_uetvid</td> </tr> <tr> <th scope="row">Cookie Lifetime</th> <td>1 Year</td> </tr> </table> <table> <tr> <th scope="row">Accept</th> <td> <label class="_brlbs-btn-switch _brlbs-btn-switch--textRight"> <span class="sr-only">Google Analytics</span> <input id="borlabs-cookie-google-analytics" tabindex="0" type="checkbox" data-cookie-group="marketing" name="cookies[marketing][]" value="google-analytics" checked data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="On" data-inactive="Off" aria-hidden="true"> </span> </label> </td> </tr> <tr> <th scope="row">Name</th> <td> <label> Google Analytics </label> </td> </tr> <tr> <th scope="row">Provider</th> <td>Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland and Google, LLC 1600 Amphitheatre Parkway Mountain View, CA 94043, USA</td> </tr> <tr> <th scope="row">Purpose</th> <td>The web analysis service "Google Analytics" uses so-called "cookies", which are stored on your end device for recognition, as well as similar tracking methods for recognising end devices such as tracking pixels, device fingerprinting and programming interfaces (e.g. APIs and SDKs) to process information from your end device. For this purpose, your end device is assigned a randomly generated identification number (cookie ID/device ID). With the help of these technologies, "Google" processes the information generated about the use of our website by your end device as well as access data for the purpose of statistical analysis - e.g. access to a specific website, number of unique visitors, entry and exit pages, length of stay, click, swipe and scroll behaviour, activation of buttons, registration for the newsletter, bounce rate and similar user interactions. For this purpose, it can also be determined whether different end devices belong to you or your household. The access data includes, in particular, the IP address, browser and device information, cookie ID/device ID, the previously visited website and the date and time of the server request. No individual IP addresses are logged or stored in "Google Analytics 4" systems. When the IP address is recorded by Google in special local data centres in the EU, your IP address is used to determine location information. The IP address is then deleted before the access data is stored in a data centre or on a server for "Google Analytics". In "Google Analytics 4", no precise data on the geographical location is provided, but only general location information such as the region and city of the location of the end device, which is derived from the IP address. "Google will process this information for the purpose of evaluating your use of the website, compiling reports on website activity for us and, where we indicate otherwise, providing us with other services relating to website activity and internet usage. If you are registered with a Google service, "Google" can assign the website visit to your user account and create and analyse cross-application user profiles. There is also a cross-platform analysis of user behaviour on websites and apps that use "Google Analytics 4" technologies. This allows user behaviour in different environments to be recorded, measured and compared in the same way. For example, user scroll events are automatically recorded to enable a better understanding of the use of websites and apps. Different cookie IDs/device IDs are used for different end devices for this purpose. We are then provided with anonymised statistics on the use of the various platforms, compiled according to selected criteria. With the help of "Google Analytics 4", target groups are automatically created for specific cookie IDs/device IDs or mobile advertising IDs, which are later used for individualised advertising. Target group criteria include, for example: Users who have viewed products but not added them to a shopping cart or added them to a shopping cart but not completed the purchase OR users who have purchased certain items. A target group comprises at least 100 users. With the help of the "Google Ads" tool, interest-based adverts can then be displayed in search results. Likewise, users of websites can be recognised on other websites within the "Google" advertising network (in Google search, on "YouTube", so-called "Google ads" or on other websites) and presented with tailored advertisements based on the defined target group criteria.</td> </tr> <tr> <th scope="row">Privacy Policy</th> <td class="_brlbs-pp-url"> <a href="https://policies.google.com/privacy?hl=en" target="_blank" rel="nofollow noopener noreferrer" > https://policies.google.com/privacy?hl=en </a> </td> </tr> <tr> <th scope="row">Host(s)</th> <td>.dataforce.de</td> </tr> <tr> <th scope="row">Cookie Name</th> <td>_ga,_gat,_gid</td> </tr> <tr> <th scope="row">Cookie Lifetime</th> <td>2 years</td> </tr> </table> <table> <tr> <th scope="row">Accept</th> <td> <label class="_brlbs-btn-switch _brlbs-btn-switch--textRight"> <span class="sr-only">Google Ads</span> <input id="borlabs-cookie-google_ads" tabindex="0" type="checkbox" data-cookie-group="marketing" name="cookies[marketing][]" value="google_ads" checked data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="On" data-inactive="Off" aria-hidden="true"> </span> </label> </td> </tr> <tr> <th scope="row">Name</th> <td> <label> Google Ads </label> </td> </tr> <tr> <th scope="row">Provider</th> <td>Google, LLC</td> </tr> <tr> <th scope="row">Privacy Policy</th> <td class="_brlbs-pp-url"> <a href="https://policies.google.com/privacy" target="_blank" rel="nofollow noopener noreferrer" > https://policies.google.com/privacy </a> </td> </tr> <tr> <th scope="row">Cookie Lifetime</th> <td>2 years</td> </tr> </table> <table> <tr> <th scope="row">Accept</th> <td> <label class="_brlbs-btn-switch _brlbs-btn-switch--textRight"> <span class="sr-only">LinkedIn Insights</span> <input id="borlabs-cookie-linkedin-insights" tabindex="0" type="checkbox" data-cookie-group="marketing" name="cookies[marketing][]" value="linkedin-insights" checked data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="On" data-inactive="Off" aria-hidden="true"> </span> </label> </td> </tr> <tr> <th scope="row">Name</th> <td> <label> LinkedIn Insights </label> </td> </tr> <tr> <th scope="row">Provider</th> <td>LinkedIn Corporation</td> </tr> <tr> <th scope="row">Purpose</th> <td>Cookie from LinkedIn used for website analytics, ad targeting, and ad measurement. Generates statistical data about how the visitor uses the website.</td> </tr> <tr> <th scope="row">Privacy Policy</th> <td class="_brlbs-pp-url"> <a href="https://www.linkedin.com/legal/privacy-policy" target="_blank" rel="nofollow noopener noreferrer" > https://www.linkedin.com/legal/privacy-policy </a> </td> </tr> <tr> <th scope="row">Cookie Name</th> <td>UserMatchHistory,AnalyticsSyncHistory,li_oatml,lms_ads,lms_analytics,li_fat_id,li_sugr,U,_guid,BizographicsOptOut,li_giant</td> </tr> <tr> <th scope="row">Cookie Lifetime</th> <td>Session / 90 days</td> </tr> </table> <table> <tr> <th scope="row">Accept</th> <td> <label class="_brlbs-btn-switch _brlbs-btn-switch--textRight"> <span class="sr-only">Microsoft Clarity</span> <input id="borlabs-cookie-microsoft-clarity" tabindex="0" type="checkbox" data-cookie-group="marketing" name="cookies[marketing][]" value="microsoft-clarity" checked data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="On" data-inactive="Off" aria-hidden="true"> </span> </label> </td> </tr> <tr> <th scope="row">Name</th> <td> <label> Microsoft Clarity </label> </td> </tr> <tr> <th scope="row">Provider</th> <td>Microsoft Corporation (One Microsoft Way, Redmond, WA 98052-6399, USA)</td> </tr> <tr> <th scope="row">Purpose</th> <td>The web analysis service "Microsoft Clarity" uses so-called "cookies", which are stored on your end device for recognition, as well as similar tracking methods for recognizing end devices such as tracking pixels, device fingerprinting and programming interfaces (e.g. APIs and SDKs) to process information from your end device. For this purpose, your end device is assigned a randomly generated identification number (cookie ID/device ID). With the help of these technologies, "Microsoft" processes the information generated about the use of our website by your end device as well as access data for the purpose of statistical analysis - e.g. access to a specific web page, number of unique visitors, entry and exit pages, length of stay, click, swipe and scroll behavior, activation of buttons, registration for the newsletter, bounce rate and similar user interactions. For this purpose, it can also be determined whether different end devices belong to you or your household. The access data includes, in particular, the IP address, browser and device information, cookie ID/device ID, the previously visited website and the date and time of the server request. Translated with DeepL.com (free version)</td> </tr> <tr> <th scope="row">Privacy Policy</th> <td class="_brlbs-pp-url"> <a href="https://privacy.microsoft.com/de-de/privacystatement" target="_blank" rel="nofollow noopener noreferrer" > https://privacy.microsoft.com/de-de/privacystatement </a> </td> </tr> <tr> <th scope="row">Host(s)</th> <td>.dataforce.de</td> </tr> <tr> <th scope="row">Cookie Name</th> <td>_clck, _clsk, CLID, ANONCHK, MR, MUID, SM</td> </tr> <tr> <th scope="row">Cookie Lifetime</th> <td>12 months</td> </tr> </table> </div> </div> <div class="bcac-item"> <div class="d-flex flex-row"> <label class="w-75"> <span role="heading" aria-level="4" class="_brlbs-h4">External Media (2)</span> </label> <div class="w-25 text-right"> <label class="_brlbs-btn-switch"> <span class="sr-only">External Media</span> <input tabindex="0" id="borlabs-cookie-group-external-media" type="checkbox" name="cookieGroup[]" value="external-media" checked data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="On" data-inactive="Off"> </span> </label> </div> </div> <div class="d-block"> <p>Content from other service providers is integrated into this website in order to enable us to use certain features on our website (e.g. map functionality) or audio files or audiovisual content (e.g. videos) which are published on other websites/platforms (e.g. YouTube/Soundcloud).</p> <p class="text-center"> <a href="#" class="_brlbs-cursor d-block" tabindex="0" role="button" data-cookie-accordion-target="external-media" > <span data-cookie-accordion-status="show"> Show cookie information </span> <span data-cookie-accordion-status="hide" class="borlabs-hide"> Hide cookie information </span> </a> </p> </div> <div class="borlabs-hide" data-cookie-accordion-parent="external-media" > <table> <tr> <th scope="row">Accept</th> <td> <label class="_brlbs-btn-switch _brlbs-btn-switch--textRight"> <span class="sr-only">Google Maps</span> <input id="borlabs-cookie-googlemaps" tabindex="0" type="checkbox" data-cookie-group="external-media" name="cookies[external-media][]" value="googlemaps" checked data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="On" data-inactive="Off" aria-hidden="true"> </span> </label> </td> </tr> <tr> <th scope="row">Name</th> <td> <label> Google Maps </label> </td> </tr> <tr> <th scope="row">Provider</th> <td>Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland</td> </tr> <tr> <th scope="row">Purpose</th> <td>On our website we have integrated the external cartography service "Google Maps" provided by "Google". "Google Maps" enables the convenient use of the map feature on our website. When using the map feature, information stored on a user's devices is also processed. By visiting the website, "Google" receives notice that users have accessed the corresponding subpage of our website. In addition, access data, such as the IP address, browser information, the previously visited website and the date and time of the server request are transmitted to "Google". This occurs regardless of whether "Google" provides a user account to which the user has logged in, and will occur even if no user account exists. If users are logged in to "Google", the user data is associated directly with their respective Google account. "Google" stores the resulting usage data as usage profiles and processes them independently of the existence of a user account with "Google" for its own purposes of statistical analysis and online advertising.</td> </tr> <tr> <th scope="row">Privacy Policy</th> <td class="_brlbs-pp-url"> <a href="https://policies.google.com/privacy" target="_blank" rel="nofollow noopener noreferrer" > https://policies.google.com/privacy </a> </td> </tr> <tr> <th scope="row">Host(s)</th> <td>.dataforce.de</td> </tr> <tr> <th scope="row">Cookie Name</th> <td>NID</td> </tr> <tr> <th scope="row">Cookie Lifetime</th> <td>6 months</td> </tr> </table> <table> <tr> <th scope="row">Accept</th> <td> <label class="_brlbs-btn-switch _brlbs-btn-switch--textRight"> <span class="sr-only">YouTube</span> <input id="borlabs-cookie-youtube" tabindex="0" type="checkbox" data-cookie-group="external-media" name="cookies[external-media][]" value="youtube" checked data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="On" data-inactive="Off" aria-hidden="true"> </span> </label> </td> </tr> <tr> <th scope="row">Name</th> <td> <label> YouTube </label> </td> </tr> <tr> <th scope="row">Provider</th> <td>Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland</td> </tr> <tr> <th scope="row">Purpose</th> <td>Via plug-ins integrated on our website through the streaming platform "YouTube.de" or "YouTube.com", videos can be played directly on our website. Information stored on user devices is also processed while using the streaming feature of our website. This data is processed for the purpose of enabling the consumption of visual content ("videos") on our website, which we have published on "Youtube.com" or "Youtube.de". The videos are integrated in "enhanced data protection mode", this means that no user data is transmitted to "YouTube" if no videos are played. While playing videos on our website, "YouTube" receives notice that the corresponding subpage of our website has been accessed. In addition, access data, in particular the IP address, browser information, the previously visited website and the date and time of the server request are transmitted to "Google". This occurs regardless of whether "YouTube" provides a user account to which the user has logged in, and will occur even if no user account exists. If users are logged in to "Google", the user data is associated directly with their respective YouTube account. "YouTube" stores the data as usage profiles and processes them independently of the existence of a user account with "Google" for the purposes of statistical analysis and advertising. The consent to "YouTube" also includes the consent to a possible transfer of data to the USA. The USA is classified by the European Court of Justice as a country without an adequate level of data protection and without appropriate guarantees according to EU standards. In particular, there is a risk that your personal data may be processed by US authorities for inspection and monitoring purposes, potentially without the possibility of preventing access to data by means of a legal challenge or ability to have the illegality of access be determined. In addition, we cannot guarantee that your rights as a data subject can be fully implemented or that supervisory authorities in the USA will provide an appropriate remedy. The use of "YouTube" requires the transfer of data to third countries. If you object to the transfer of data to third countries, you must deselect "YouTube".</td> </tr> <tr> <th scope="row">Privacy Policy</th> <td class="_brlbs-pp-url"> <a href="https://policies.google.com/privacy" target="_blank" rel="nofollow noopener noreferrer" > https://policies.google.com/privacy </a> </td> </tr> <tr> <th scope="row">Host(s)</th> <td>.dataforce.de</td> </tr> <tr> <th scope="row">Cookie Name</th> <td>NID</td> </tr> <tr> <th scope="row">Cookie Lifetime</th> <td>6 months</td> </tr> </table> </div> </div> </fieldset> </div> <div class="d-flex justify-content-between"> <p class="_brlbs-branding flex-fill"> </p> <p class="_brlbs-legal flex-fill"> <a href="https://www.dataforce.de/en/privacy-policy/"> Privacy Policy </a> <span class="_brlbs-separator"></span> <a href="https://www.dataforce.de/en/imprint/"> Imprint </a> </p> </div> </div> </div> </div> </div> </div> </div> </div> </div> </script></div>  <link data-minify="1" rel='stylesheet' id='dhsv_vc_video_button-css' href='https://www.dataforce.de/wp-content/cache/min/1/wp-content/themes/dhsv_theme/vc_custom/vc_elements/video_button/css/main.css?ver=1742475160' type='text/css' media='all' /> <link data-minify="1" rel='stylesheet' id='dhsv_vc_teaserbox-css' href='https://www.dataforce.de/wp-content/cache/min/1/wp-content/themes/dhsv_theme/vc_custom/vc_elements/teaserbox/css/main.css?ver=1742475160' type='text/css' media='all' /> <script type="text/javascript" id="rocket_lazyload_css-js-extra"> /* <![CDATA[ */ var rocket_lazyload_css_data = {"threshold":"300"}; 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