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</ul></div> <div class="subscribe-wrap"><a href="https://web.archive.org/web/20111027010327/http://ma.tt/feed/" id="sublink"></a></div> <div id="search-wrap"><form role="search" method="get" id="searchform" action="https://web.archive.org/web/20111027010327/http://ma.tt/"> <div> <input type="text" value="SEARCH..." name="s" id="s"/> <input type="image" id="searchsubmit" src="https://web.archive.org/web/20111027010327im_/http://s.ma.tt/blog-content/themes/matt2010/images/searchicon.gif" alt="Search"/> </div> </form></div><script type="text/javascript"> jQuery(document).ready(function() { defaultValue = jQuery('#searchform #s').val(); jQuery('#searchform #s').focus(function() { if( this.value == defaultValue ) { jQuery(this).val(""); } }); jQuery('#searchform #s').blur(function() { if( this.value == "" ) { jQuery(this).val(defaultValue); } }); }); </script></nav> </header> <div id="container"> <section> <article> <div class="datedot"> <abbr class="published" title="2011-10-19T13:29:32+00:00"> <span class="month">Oct</span><br/> <span class="day">19</span> </abbr> </div> <div class="post-39629 post type-post status-publish format-standard hentry category-software entry-content"> <a class="entry-comment-count" title="Comments on Programming and Writing" href="https://web.archive.org/web/20111027010327/http://ma.tt/2011/10/programming-and-writing/#comments"> <span class="count">9</span> </a> <h2 class="entry-title"><a href="https://web.archive.org/web/20111027010327/http://ma.tt/2011/10/programming-and-writing/">Programming and Writing</a></h2> <p class="entry-filed">Filed under: <span class="entry-categories"><a href="https://web.archive.org/web/20111027010327/http://ma.tt/category/software/" title="View all posts in Software" rel="category tag">Software</a></span></p> <p class="entry-tagged"><span class="entry-tags"></span></p> <div class="double-dashed"></div> <p>I really enjoyed this quote from <a href="https://web.archive.org/web/20111027010327/http://inessential.com/">Brent Simmons</a> in <a href="https://web.archive.org/web/20111027010327/http://daringfireball.net/2011/06/netnewswire_black_pixel">an interview with John Gruber</a>.</p> <div class="blockquote"><blockquote><p>I’ve always thought of it this way: a good writer reads a lot of books. They see how other writers solve problems. They pay attention to what’s happening now as much as they pay attention to the classics. Good writers are readers first, but eagle-eyed, careful readers.</p> <p>I think good developers are the same: they look at other apps. They “read” those apps, the problems they have and how they solve them. They notice trends, they notice new solutions, they notice when things work and when they don’t.</p></blockquote></div> <p> </p> <p>It reminds me of some passages from a book I’m reading right now, <a href="https://web.archive.org/web/20111027010327/http://www.amazon.com/dp/0385480016/">Bird by Bird by Anne Lamott</a>:</p> <div class="blockquote"><blockquote><p><img class="alignright" src="https://web.archive.org/web/20111027010327im_/http://matt.files.wordpress.com/2011/10/bird-by-bird.jpeg?w=200" alt="Bird by Bird" width="200" height="308"/>However, in the meantime, we are going to concentrate on writing itself, on how to become a better writer, because, for one thing, becoming a better writer is going to help you become a better reader, and that is the real payoff. [...]</p> <p>Writing can give you what having a baby can give you: it can get you to start paying attention, can help you soften, can wake you up. [...]</p> <p>Because for some of us, books are as important as almost anything else on earth. What a miracle it is that out of these small, flat, rigid squares of paper unfolds world after world after world, worlds that sing to you, comfort and quiet or excite you. Books help us understand who we are and how we are to behave. they show us what community and friendship mean; they show us how to live and die. They are full of all the things that you don’t get in real life — wonderful, lyrical language, for instance, right off the bat. And quality of attention: we may notice amazing details during the course of a day but we rarely let ourselves stop and really pay attention. An author makes you notice, makes you pay attention, and this is a great gift. My gratitude for good writing is unbounded; I’m grateful for it the way I’m grateful for the ocean.</p></blockquote></div> <p>That’s how I feel about software.</p> <div style="clear:both;"></div> </div> <div class="post-39627 post type-post status-publish format-aside hentry category-asides entry-content"> <div class="single-dashed"></div> <a class="entry-comment-count" title="Comments on Federated Media Deal" href="https://web.archive.org/web/20111027010327/http://ma.tt/2011/10/federated-media-deal/#comments"> <span class="count">4</span> </a> <p><a href="https://web.archive.org/web/20111027010327/http://www.readwriteweb.com/archives/federated_media_wordpress.php">ReadWriteWeb covers the WordPress.com / Federated Media deal</a> which will give high-end bloggers access to run advertising from FM, which is significantly higher quality than alternatives like Google Adsense, which has been declining in quality and is no longer a great choice for bloggers. Proud to be part of the empowerment of the Independent Web, which is the dark matter of the internet.   <a href="https://web.archive.org/web/20111027010327/http://ma.tt/2011/10/federated-media-deal/">∞</a></p> <div style="clear:both;"></div> </div> <div class="post-39624 post type-post status-publish format-aside hentry category-asides entry-content"> <div class="single-dashed"></div> <a class="entry-comment-count" title="Comments on Investment in OwnLocal" href="https://web.archive.org/web/20111027010327/http://ma.tt/2011/10/investment-in-ownlocal/#comments"> <span class="count">1</span> </a> <p><a href="https://web.archive.org/web/20111027010327/http://allthingsd.com/20111019/the-company-behind-wordpress-invests-in-newspaper-toolmaker-ownlocal/">Liz Gannes breaks the story that Automattic has made its first investment</a>, in newspaper toolmaker <a href="https://web.archive.org/web/20111027010327/http://ownlocal.com/">OwnLocal</a>.   <a href="https://web.archive.org/web/20111027010327/http://ma.tt/2011/10/investment-in-ownlocal/">∞</a></p> <div style="clear:both;"></div> </div> </article><article> <div class="datedot"> <abbr class="published" title="2011-10-17T14:06:07+00:00"> <span class="month">Oct</span><br/> <span class="day">17</span> </abbr> </div> <div class="post-39621 post type-post status-publish format-aside hentry category-asides tag-drupal tag-press entry-content"> <a class="entry-comment-count" title="Comments on Chatting with Dries of Drupal" href="https://web.archive.org/web/20111027010327/http://ma.tt/2011/10/chatting-with-dries-of-drupal/#comments"> <span class="count">5</span> </a> <p>The other week in my hometown of Houston, Texas I ended up on stage in a joint conversation with Dries Buytaert, the founder of Drupal. <a href="https://web.archive.org/web/20111027010327/http://wordpress.tv/2011/10/16/drupal-wp/">The video of our chat is now on WordPress.tv</a>, and worth checking out particularly if you’re curious about the early history of both projects. We’re more alike than different, and Dries is <a href="https://web.archive.org/web/20111027010327/https://twitter.com/photomatt/status/122403646074916864">someone I respect a lot</a>.   <a href="https://web.archive.org/web/20111027010327/http://ma.tt/2011/10/chatting-with-dries-of-drupal/">∞</a></p> <div style="clear:both;"></div> </div> <div class="post-39619 post type-post status-publish format-link hentry category-asides entry-content"> <div class="single-dashed"></div> <a class="entry-comment-count" title="Comments on Parenting Story" href="https://web.archive.org/web/20111027010327/http://ma.tt/2011/10/parenting-story/#comments"> <span class="count">7</span> </a> <p>A great piece in the New York Times today: <a href="https://web.archive.org/web/20111027010327/http://www.nytimes.com/2011/10/16/opinion/sunday/notes-from-a-dragon-mom.html?_r=1">How do you parent without a future, knowing that you will lose your child, bit by bit?</a>   <a href="https://web.archive.org/web/20111027010327/http://ma.tt/2011/10/parenting-story/">∞</a></p> <div style="clear:both;"></div> </div> </article><article> <div class="datedot"> <abbr class="published" title="2011-10-13T10:36:19+00:00"> <span class="month">Oct</span><br/> <span class="day">13</span> </abbr> </div> <div class="post-39617 post type-post status-publish format-aside hentry category-asides entry-content"> <a class="entry-comment-count" title="Comments on Steve Yegge on Google" href="https://web.archive.org/web/20111027010327/http://ma.tt/2011/10/steve-yegge-on-google/#comments"> <span class="count">1</span> </a> <p><a href="https://web.archive.org/web/20111027010327/https://plus.google.com/112678702228711889851/posts/eVeouesvaVX">This essay by Steve Yegge on Amazon, Google, Microsoft, and Facebook is pretty killer</a>, I suggest giving it a read.   <a href="https://web.archive.org/web/20111027010327/http://ma.tt/2011/10/steve-yegge-on-google/">∞</a></p> <div style="clear:both;"></div> </div> </article><article> <div class="datedot"> <abbr class="published" title="2011-10-11T13:09:02+00:00"> <span class="month">Oct</span><br/> <span class="day">11</span> </abbr> </div> <div class="post-39604 post type-post status-publish format-standard hentry category-apple category-essays entry-content"> <a class="entry-comment-count" title="Comments on What’s Next for Apple" href="https://web.archive.org/web/20111027010327/http://ma.tt/2011/10/whats-next-for-apple/#comments"> <span class="count">74</span> </a> <h2 class="entry-title"><a href="https://web.archive.org/web/20111027010327/http://ma.tt/2011/10/whats-next-for-apple/">What’s Next for Apple</a></h2> <p class="entry-filed">Filed under: <span class="entry-categories"><a href="https://web.archive.org/web/20111027010327/http://ma.tt/category/apple/" title="View all posts in Apple" rel="category tag">Apple</a>, <a href="https://web.archive.org/web/20111027010327/http://ma.tt/category/essays/" title="View all posts in Essays" rel="category tag">Essays</a></span></p> <p class="entry-tagged"><span class="entry-tags"></span></p> <div class="double-dashed"></div> <p><img class="alignright" title="Vintage Apple Logo" src="https://web.archive.org/web/20111027010327im_/http://matt.files.wordpress.com/2011/10/apple-rainbow-small.png" alt="" width="200" height="203"/>I have no inside information or insight, but historically Apple’s product improvements have strongly broadcasted where they’re going in the future. Here are six things I think are inevitable for Apple to do over the next decade, from most to least obvious: maps, iCloud, payments, TVs, search, and cars.</p> <h3>1. Maps</h3> <p>When the iPhone was first released Steve Jobs called Maps on iPhone <a href="https://web.archive.org/web/20111027010327/http://www.youtube.com/watch?v=KUEiwBZRHs8&t=8m13s">the best version of Google Maps on the planet</a>, with emphasis on what Apple’s designers had brought to Google’s raw technology (can’t find that link). Four years later, you <a href="https://web.archive.org/web/20111027010327/http://gigaom.com/apple/apple-charting-new-future-for-ios-maps-without-google/">can’t imagine</a> such a core piece of the mobile experience reliant on their largest competitor. Hopefully this will also give Apple a chance to fill usability gaps in the maps experience today, like that you can’t click from the “where” field in a calendar appointment straight to maps. (Drives me crazy.) Note that the only “Google” branding in maps today is in the bottom left, they know they’re getting replaced and have done an admirable job on the Safari version of maps on iPhone and iPad.</p> <p>Google Maps + Navigation on Android is my favorite mobile app of the past 3 years (haven’t used Siri yet) — it’s what Garmin should have built $8 billion in revenue and R&D ago. (Remember the <a href="https://web.archive.org/web/20111027010327/http://en.wikipedia.org/wiki/Garmin_N%C3%BCvifone">Garmin Nüvifone</a>?) Apple was smart to partner in the beginning, but they can, and should, raise the bar.</p> <h3>2. iCloud</h3> <p>The abstraction of documents, photos, videos, their equivalents in “bought” media (iBooks, music, movies, and TV shows from the iTunes store), the deemphasis of the filesystem with every iteration of OS X, and the rough ideas of things like MobileMe’s dock syncing, points to the combination of services that will ultimately disrupt the “magic folder” providers like Dropbox. I love Dropbox, but it’ll be impossible for them to do the deep OS integration needed to match the direction Apple is heading — never thinking about what is where, ever again, just having everything you’ve ever created or used available in the same place on all your devices.</p> <p>They know this is best for consumers. My friend Rene told me how when his hard drive crashed last year he contacted Apple support and they gave him a link to re-download the past 4 years of music he’d purchased on iTunes. That’s obviously the right thing to do, even if labels have had to be dragged kicking and screaming toward it. By this time tomorrow it’ll just be part of the experience when he signs into iTunes on a new computer. Update: <a href="https://web.archive.org/web/20111027010327/http://www.techmeme.com/111011/p34#a111011p34">Apple released iTunes 10.5 a day early with this feature</a>.</p> <h3>3. Payments</h3> <p>Your phone becomes your credit card. Apple doesn’t replace Visa or Mastercard, but they do replace all of those scammy rewards and branded cards that prey on unsophisticated consumers. Google will probably do this first, but <a href="https://web.archive.org/web/20111027010327/http://www.youtube.com/watch?v=6VfpVYYQzHs">it’ll be like Microsoft Surface</a>, brilliant but two sandwiches short of a picnic.</p> <h3>4. TVs</h3> <p>I recently got one of the <a href="https://web.archive.org/web/20111027010327/http://www.apple.com/displays/">new Thunderbolt displays</a> and man, a super-sized version of this would be killer in my living room. (The speakers are surprisingly good.) TVs are just so bad, not so much in the hardware which can be beautiful <a href="https://web.archive.org/web/20111027010327/http://gizmodo.com/5441310/samsungs-led-lcd-hdtv-lineup-the-c9000-does-3d-and-has-a-video+previewing-touch-remote">like Samsung’s C9000</a> but in the mediocre software, un-features like Auto Motion (which makes beautiful films look like they were shot by a Jersey Shore cameraman with a beer in his other hand), and interfaces that just don’t do anything you would expect. Hello — you can detect when a cable is plugged in, don’t make me switch between 15 sources when only one is connected. My TV takes 5-10 seconds longer to turn on than my iPad. “Smart TVs” look like “smart phones” did in 2005 — completely lacking in imagination or joy.</p> <p>But to really imagine the strategic importance of this you need to think beyond a super-sized Thunderbolt display and imagine what replaces iMac, one of Apple’s most beautiful creations. People’s need for a desktop is seriously declining for the first time since pundits started predicted the decline of the PC a decade ago. The post-PC ecosystem is in place now — touch, battery life, mobile-first applications, ubiquity of internet access, flash memory. (In Steve Jobs <a href="https://web.archive.org/web/20111027010327/http://www.youtube.com/watch?v=kN0SVBCJqLs">introduction of the first iPod</a>, two things stand out to me: that terrible font, and the fact one of the main features is <a href="https://web.archive.org/web/20111027010327/http://forums.macrumors.com/showthread.php?t=48249">20 minutes</a> of <a href="https://web.archive.org/web/20111027010327/http://support.apple.com/kb/HT2360"><em>skip protection</em></a>.) Mobile works and is getting better, and you won’t have what we call a desktop 10 years from now.</p> <p>Now imagine Apple has a shining 55″ monolith smack dab in the middle of your house. How big of a wifi antenna could they put in there? Could they crush all that lame Cisco teleconference stuff with TV FaceTime? Is there room for a few disk drives that don’t need to worry about skipping plus a SSD to make it fast? If you look at the direction Apple has been heading with <a href="https://web.archive.org/web/20111027010327/http://9to5mac.com/2011/06/02/more-on-apples-airporttime-capsule-and-a-possible-refresh/">Time Capsule locally caching software updates</a> it’s not hard for something similar to work in the other direction, a digital hub that’s your media server for the house, a large-format display, a time capsule, and an Airplay target all in one. Imagine just one power cable coming out of it, and everything else <a href="https://web.archive.org/web/20111027010327/http://www.engadget.com/tag/ultrawideband/">wireless</a>, just like the iMac, and a few killer apps we can’t even imagine yet.</p> <p>Finally, home theatre needs disruption — this is a land of <a href="https://web.archive.org/web/20111027010327/http://www.monstercable.com/hdmi/hdmi.asp">$200 Monster HDMI cables</a> and similar gouging that functions like a state lottery, an intelligence tax. When I walk through Best Buy, which I try to do once every few months, it feels like it’s technology at its worst, the magic of progress used as smoke and mirrors to confuse and dupe consumers rather than make their lives better. The Apple TV is just another form factor for the unified experience Apple wants to create every time you touch an electronic device.</p> <h3>5. Search</h3> <p>There are hints of this in maps, but just like Craigslist is being killed not by a Craigslist-like clone but rather by <a href="https://web.archive.org/web/20111027010327/http://matt.files.wordpress.com/2011/10/craigslist-disrupted.png">a thousand highly focused replacements</a>, so too <strong>Google will face its existential crisis</strong> not from another webpage with a centered white box, but from the interface and context of search changing completely. Many of Google’s searches aren’t that valuable, and a huge percentage of the ones that are aren’t going to happen at the desktop anymore .The context of your location (which your phone already knows) the “results page” of a fantastic map application and the input of a next-generation search interface, like Siri, completely changes the rules of engagement. Google’s not investing in mobile because they wanted a better phone.</p> <h3>6. Cars</h3> <p>This is the most far-out, but I think most certain. Voice-controlled search through Siri and Apple Maps provide the hands-free framework for a rich interactive experience while driving. Walk down the car stereo aisle in Best Buy and see what $800 gets you, or a $300 GPS from Garmin, vs an iPad or iPhone. The screens feel like a TI-92 calculator. The typography makes my eyes bleed. I find it morally reprehensible how bad these products are because it’s one of the areas of technology where a bad interface is most directly tied to injuries and deaths. Car folks are making <a href="https://web.archive.org/web/20111027010327/http://blogs.cars.com/kickingtires/2011/10/steve-jobs-impact-on-the-automobile.html">their iPhone/iPod integrations better and better</a>, which may be <a href="https://web.archive.org/web/20111027010327/http://www.youtube.com/watch?v=u4AXaFlIFQA">a glass of ice water in hell</a>, but they’ll never make the jump to providing a beautiful marriage of media, search, and navigation that a great in-car experience needs. Right now you can spend 110k on a Tesla Roadster, a car of the future, and for an additional $4,500 (9 iPads!) get <a href="https://web.archive.org/web/20111027010327/http://www.youtube.com/watch?v=Zyaz3jpbU_Y">this Alpine head unit</a>. (Watch that video and try not to laugh at how bad the interface is.) Retail it <a href="https://web.archive.org/web/20111027010327/http://www.amazon.com/Alpine-INA-W900-Navigation-monitor-digital/dp/B003901QWE">only sets you back 1.4 iPads</a>. That’s just sad.</p> <p>“People who are really serious about software should make their own hardware.” — Alan Kay, 1982. People who make hardware should get their software act together before Apple does for them.</p> <p><a href="https://web.archive.org/web/20111027010327/http://news.ycombinator.com/item?id=3100367">Discussion on Hacker News</a>.</p> <div style="clear:both;"></div> </div> </article><article> <div class="datedot"> <abbr class="published" title="2011-10-04T10:09:11+00:00"> <span class="month">Oct</span><br/> <span class="day">4</span> </abbr> </div> <div class="post-39602 post type-post status-publish format-aside hentry category-asides entry-content"> <a class="entry-comment-count" title="Comments on Travel Mashup" href="https://web.archive.org/web/20111027010327/http://ma.tt/2011/10/travel-mashup/#comments"> <span class="count">1</span> </a> <p>“We’ve seen WordPress do some amazing things, and almost every one of us has used Google Maps to explore the world around us. [...] <a href="https://web.archive.org/web/20111027010327/http://thenextweb.com/dd/2011/10/03/this-website-is-a-beautiful-mashup-of-wordpress-google-maps-and-photography/">This website is a beautiful mashup of WordPress, Google Maps and photography</a>.” — Brad McCarty at The Next Web.   <a href="https://web.archive.org/web/20111027010327/http://ma.tt/2011/10/travel-mashup/">∞</a></p> <div style="clear:both;"></div> </div> </article><article> <div class="datedot"> <abbr class="published" title="2011-10-03T14:40:31+00:00"> <span class="month">Oct</span><br/> <span class="day">3</span> </abbr> </div> <div class="post-39600 post type-post status-publish format-aside hentry category-asides tag-audrey-capital entry-content"> <a class="entry-comment-count" title="Comments on Typekit and Adobe" href="https://web.archive.org/web/20111027010327/http://ma.tt/2011/10/typekit-and-adobe/#comments"> <span class="count">7</span> </a> <p><a href="https://web.archive.org/web/20111027010327/http://blog.typekit.com/2011/10/03/adobe-acquires-typekit/">Typekit has announced that they’ve been acquired by Adobe</a>, I’m excited for Bryan, Jeff, and the whole team and can’t wait to see what they launch next. Had the pleasure of working with Typekit as <a href="https://web.archive.org/web/20111027010327/http://audrey.co/">an investor</a> and as a partner <a href="https://web.archive.org/web/20111027010327/http://en.blog.wordpress.com/2011/06/15/new-upgrade-custom-design/">in WordPress.com’s Custom Design feature</a>.   <a href="https://web.archive.org/web/20111027010327/http://ma.tt/2011/10/typekit-and-adobe/">∞</a></p> <div style="clear:both;"></div> </div> </article><article> <div class="datedot"> <abbr class="published" title="2011-09-28T14:28:40+00:00"> <span class="month">Sep</span><br/> <span class="day">28</span> </abbr> </div> <div class="post-39322 post type-post status-publish format-aside hentry category-asides entry-content"> <a class="entry-comment-count" title="Comments on Amazon Silk on WP.com" href="https://web.archive.org/web/20111027010327/http://ma.tt/2011/09/amazon-silk-on-wp-com/#comments"> <span class="count">5</span> </a> <p>The official URL for Amazon’s new browser, Silk, is <a href="https://web.archive.org/web/20111027010327/http://amazon.com/silk">amazon.com/silk</a> which right now redirects to <a href="https://web.archive.org/web/20111027010327/http://amazonsilk.wordpress.com/">amazonsilk.wordpress.com</a>. This is not a VIP deal or anything, it’s just a free blog on WP.com which <a href="https://web.archive.org/web/20111027010327/http://dentedreality.com.au/">Beau</a> noticed from their press release. I’m guessing they just wanted a quick and easy way to make a functional and beautiful website, which is kind of the whole idea of WordPress. <img src="https://web.archive.org/web/20111027010327im_/http://s.ma.tt/blog/wp-includes/images/smilies/icon_smile.gif" alt=":)" class="wp-smiley"/>    <a href="https://web.archive.org/web/20111027010327/http://ma.tt/2011/09/amazon-silk-on-wp-com/">∞</a></p> <div style="clear:both;"></div> </div> <div class="post-39320 post type-post status-publish format-aside hentry category-asides entry-content"> <div class="single-dashed"></div> <a class="entry-comment-count" title="Comments on Vanity Fair’s Next Establishment" href="https://web.archive.org/web/20111027010327/http://ma.tt/2011/09/vanity-fairs-next-establishment/#comments"> <span class="count">1</span> </a> <p>I was fortunate enough to be put on <a href="https://web.archive.org/web/20111027010327/http://www.vanityfair.com/business/new-establishment/2011/next-establishment-201110">Vanity Fair’s Next Establishment list</a> with a variety of cool people.   <a href="https://web.archive.org/web/20111027010327/http://ma.tt/2011/09/vanity-fairs-next-establishment/">∞</a></p> <div style="clear:both;"></div> </div> </article><article> <div class="datedot"> <abbr class="published" title="2011-09-27T05:33:23+00:00"> <span class="month">Sep</span><br/> <span class="day">27</span> </abbr> </div> <div class="post-39297 post type-post status-publish format-quote hentry category-asides entry-content"> <a class="entry-comment-count" title="Comments on Own Your Digital Home" href="https://web.archive.org/web/20111027010327/http://ma.tt/2011/09/own-your-digital-home/#comments"> <span class="count">4</span> </a> <div class="blockquote"><blockquote><p>Now, more and more of the computing power we use comes from a CPU across the Internet. We no longer own our digital homes. Instead, we live rent-free with our parents.</p></blockquote></div> <p><a href="https://web.archive.org/web/20111027010327/http://www.theatlantic.com/technology/archive/2011/09/the-clouds-my-mom-cleaned-my-room-problem/245648/">The Clouds My-Mom-Cleaned-My-Room Problem by Alexis Madrigal</a>.   <a href="https://web.archive.org/web/20111027010327/http://ma.tt/2011/09/own-your-digital-home/">∞</a></p> <div style="clear:both;"></div> </div> </article><article> <div class="datedot"> <abbr class="published" title="2011-09-25T00:00:44+00:00"> <span class="month">Sep</span><br/> <span class="day">25</span> </abbr> </div> <div class="post-39438 post type-post status-publish format-gallery hentry category-gallery entry-content"> <a class="entry-comment-count" title="Comments on WordCamp Bulgaria" href="https://web.archive.org/web/20111027010327/http://ma.tt/2011/09/wordcamp-bulgaria/#comments"> <span class="count">2</span> </a> <div class="img-container"> <a href="https://web.archive.org/web/20111027010327/http://ma.tt/2011/09/wordcamp-bulgaria/"> <img width="250" height="166" src="https://web.archive.org/web/20111027010327im_/http://s.ma.tt/files/2011/09/MCM_3153-250x166.jpg" class="attachment-matt2010-gallery-thumbnail" alt="MCM_3153" title="MCM_3153"/> </a> </div> <h2 class="entry-title"><a href="https://web.archive.org/web/20111027010327/http://ma.tt/2011/09/wordcamp-bulgaria/">WordCamp Bulgaria</a></h2> <div class="img-text"> <p>WordCamp Sofia in Bulgaria, dinner, after-party.</p> <p>This album contains <strong>44 items</strong>.</p> </div> <br style="clear:both;"/><br/><br/> <div style="clear:both;"></div> </div> </article><article> <div class="datedot"> <abbr class="published" title="2011-09-23T00:00:25+00:00"> <span class="month">Sep</span><br/> <span class="day">23</span> </abbr> </div> <div class="post-39325 post type-post status-publish format-gallery hentry category-gallery entry-content"> <a class="entry-comment-count" title="Comments on Webfest and Budva" href="https://web.archive.org/web/20111027010327/http://ma.tt/2011/09/webfest-and-budva/#comments"> <span class="count">0</span> </a> <div class="img-container"> <a href="https://web.archive.org/web/20111027010327/http://ma.tt/2011/09/webfest-and-budva/"> <img width="250" height="166" src="https://web.archive.org/web/20111027010327im_/http://s.ma.tt/files/2011/09/MCM_2514-250x166.jpg" class="attachment-matt2010-gallery-thumbnail" alt="MCM_2514" title="MCM_2514"/> </a> </div> <h2 class="entry-title"><a href="https://web.archive.org/web/20111027010327/http://ma.tt/2011/09/webfest-and-budva/">Webfest and Budva</a></h2> <div class="img-text"> <p>Webfest.me conference, dinner at Sveti Stefan, walking through old city in Budva, and after-party.</p> <p>This album contains <strong>77 items</strong>.</p> </div> <br style="clear:both;"/><br/><br/> <div style="clear:both;"></div> </div> </article><article> <div class="datedot"> <abbr class="published" title="2011-09-22T00:00:59+00:00"> <span class="month">Sep</span><br/> <span class="day">22</span> </abbr> </div> <div class="post-39299 post type-post status-publish format-gallery hentry category-gallery entry-content"> <a class="entry-comment-count" title="Comments on Arriving in Montenegro" href="https://web.archive.org/web/20111027010327/http://ma.tt/2011/09/arriving-in-montenegro/#comments"> <span class="count">3</span> </a> <div class="img-container"> <a href="https://web.archive.org/web/20111027010327/http://ma.tt/2011/09/arriving-in-montenegro/"> <img width="250" height="166" src="https://web.archive.org/web/20111027010327im_/http://s.ma.tt/files/2011/09/MCM_2500-250x166.jpg" class="attachment-matt2010-gallery-thumbnail" alt="Fisherman" title="MCM_2500"/> </a> </div> <h2 class="entry-title"><a href="https://web.archive.org/web/20111027010327/http://ma.tt/2011/09/arriving-in-montenegro/">Arriving in Montenegro</a></h2> <div class="img-text"> <p>Driving from Dubrovnik, Croatia to Budva, Montenegro.</p> <p>This album contains <strong>7 items</strong>.</p> </div> <br style="clear:both;"/><br/><br/> <div style="clear:both;"></div> </div> </article><article> <div class="datedot"> <abbr class="published" title="2011-09-21T11:13:03+00:00"> <span class="month">Sep</span><br/> <span class="day">21</span> </abbr> </div> <div class="post-39292 post type-post status-publish format-aside hentry category-asides entry-content"> <a class="entry-comment-count" title="Comments on 40% of Time Traffic" href="https://web.archive.org/web/20111027010327/http://ma.tt/2011/09/40-of-time-traffic/#comments"> <span class="count">2</span> </a> <p><a href="https://web.archive.org/web/20111027010327/http://publisherblog.automattic.com/2011/09/21/time-com-verticals-wordpress-com-vip/">At least 40% of TIME.com traffic is going through WordPress</a>, probably more when you add up the non-vertical sites. Bummer they never mention WordPress in <a href="https://web.archive.org/web/20111027010327/http://paidcontent.org/article/419-time.com-vertical-strategy-downplays-the-brand-to-deliver-more-traffic-/">the original article</a>.   <a href="https://web.archive.org/web/20111027010327/http://ma.tt/2011/09/40-of-time-traffic/">∞</a></p> <div style="clear:both;"></div> </div> </article><article> <div class="datedot"> <abbr class="published" title="2011-09-19T19:23:56+00:00"> <span class="month">Sep</span><br/> <span class="day">19</span> </abbr> </div> <div class="post-39282 post type-post status-publish format-standard hentry category-essays entry-content"> <a class="entry-comment-count" title="Comments on Why Your Company Should Have a Creed" href="https://web.archive.org/web/20111027010327/http://ma.tt/2011/09/automattic-creed/#comments"> <span class="count">44</span> </a> <h2 class="entry-title"><a href="https://web.archive.org/web/20111027010327/http://ma.tt/2011/09/automattic-creed/">Why Your Company Should Have a Creed</a></h2> <p class="entry-filed">Filed under: <span class="entry-categories"><a href="https://web.archive.org/web/20111027010327/http://ma.tt/category/essays/" title="View all posts in Essays" rel="category tag">Essays</a></span></p> <p class="entry-tagged"><span class="entry-tags"></span></p> <div class="double-dashed"></div> <p>Does your company have a creed? Twice a year, <a href="https://web.archive.org/web/20111027010327/http://www.trueventures.com/">True Ventures</a> (one of <a href="https://web.archive.org/web/20111027010327/http://automattic.com/">Automattic’s</a> investors) organizes an event called Founders’ Camp, a one-day conference for the founders and CEOs of companies in their portfolio. The latest was held in the Automattic Lounge at Pier 38 in San Francisco (<a href="https://web.archive.org/web/20111027010327/http://matt.wordpress.com/2011/09/16/mayor-edwin-lee-in-our-office-saying-how-unsafe-it-is-to-be-here/">it could be the last</a>).</p> <p>There was an interesting conversation led by <a href="https://web.archive.org/web/20111027010327/http://bandcamp.com/">Ethan Diamond</a>, <a href="https://web.archive.org/web/20111027010327/http://about.me/alexbard">Alex Bard</a>, <a href="https://web.archive.org/web/20111027010327/http://howardlindzon.com/">Howard Lindzon</a>, and <a href="https://web.archive.org/web/20111027010327/http://www.nosoapradio.org/">Narendra Rocherolle</a> on the importance of culture in an organization and how it gets formed. Despite its importance, “culture” is one of those fuzzy things that’s difficult for many founders, especially men, to discuss earnestly. Even though I have extremely strong opinions about company culture, I find it feels “corny” to talk about it directly. Nevertheless, as part of the discussion, I shared the following practical example from Automattic about something we did to codify and share our values.</p> <p><em>It started innocently enough</em> — someone copied me when they emailed their paperwork to accept a job offer. For the first time in a while I looked at the offer letter and realized that it read like a bad generic legal template: no branding; terrible typography; the most important information (start date, salary, stock options) buried under a sea of text; and, worst of all, it was being sent out in .docx format (especially embarrassing for a company whose foundation is Open Source). The offer didn’t reflect who we were, how we worked, and certainly not how we thought about design and user experience.</p> <p><a href="https://web.archive.org/web/20111027010327/http://nickmomrik.com/">Nick</a> and <a href="https://web.archive.org/web/20111027010327/http://mattnt.com/">MT</a> of the Janitorial team at Automattic designed new documents and worked out a clever way to have a web form on our intranet generate the pages as HTML. It has some extra goodies like vector signatures. Anybody sending a contract or offer can create a PDF out of that web page, and email the document out to the recipient. Everything is logged and tracked. (As a bonus our legal templates for employees and contractors are now tracked in SVN along with the rest of our code.)</p> <p>Finally, as a hack to introduce new folks to our culture, we put a beta “Automattic Creed”, basically a statement of things important to us, written in the first person. We put it after the legal gobbledygook and before the signature area; if you chose to accept the offer, you’d sign your name next to the values before starting work. This seemed like a powerful statement and might affect people’s perceptions in the same way that <a href="https://web.archive.org/web/20111027010327/http://hbswk.hbs.edu/item/6728.html">putting signatures at the top of forms increases honesty</a>.</p> <p>That was around the beginning of May last year, and everyone who has joined since then (about half the company) has gotten the creed in their offer letter. The feedback from the beta was excellent and later that same month we added the creed to the home page of our Automattic Field Guide (our internal reference site), where it still lives today with a link to a recent discussion about what the creed means in practice.</p> <p>Adding the creed before the signature block ended up being an easy change that had a big impact on the company.</p> <p>A fair number of founders at the event have asked what the creed is. If you’re curious here it is (as of September 19<sup>th</sup>, 2011):</p> <div class="blockquote"><blockquote><p>I will never stop learning. I won’t just work on things that are assigned to me. I know there’s no such thing as a status quo. I will build our business sustainably through passionate and loyal customers. I will never pass up an opportunity to help out a colleague, and I’ll remember the days before I knew everything. I am more motivated by impact than money, and I know that Open Source is one of the most powerful ideas of our generation. I will communicate as much as possible, because it’s the oxygen of a distributed company. I am in a marathon, not a sprint, and no matter how far away the goal is, the only way to get there is by putting one foot in front of another every day. Given time, there is no problem that’s insurmountable.</p></blockquote></div> <p>I’m sure that it will evolve in the future, just as Automattic and WordPress will. If you’re building a startup or any sort of organization, take a few moments to reflect on the <strong>qualities that the people you most enjoy working with embody</strong> and the <strong>user experience</strong> of new people joining your organization, from the offer letter to their first day.</p> <p>Of course if you’d like to see the above in an offer letter, consider <a href="https://web.archive.org/web/20111027010327/http://automattic.com/work-with-us/">applying for Automattic</a>.</p> <p>If you write a creed for your company or non-profit after reading this, please leave it in the comments!</p> <div style="clear:both;"></div> </div> <div class="post-39279 post type-post status-publish format-quote hentry category-asides entry-content"> <div class="single-dashed"></div> <a class="entry-comment-count" title="Comments on Silicon Valleys Rental Boom" href="https://web.archive.org/web/20111027010327/http://ma.tt/2011/09/silicon-valleys-rental-boom/#comments"> <span class="count">2</span> </a> <div class="blockquote"><blockquote><p>It’s not only about the money, says Matt Mullenweg, a techie who helped create the popular WordPress blogging software and has invested in Getaround. Some of this is about “my generation’s desire to conserve resources and make better use of what we have to leave the world a better place for our children.”</p></blockquote></div> <p><a href="https://web.archive.org/web/20111027010327/http://www.thedailybeast.com/newsweek/2011/09/18/silicon-valley-s-rental-boom.html">Silicon Valleys Rental Boom on The Daily Beast</a> by <a href="https://web.archive.org/web/20111027010327/http://realdanlyons.com/">Dan Lyons</a>.   <a href="https://web.archive.org/web/20111027010327/http://ma.tt/2011/09/silicon-valleys-rental-boom/">∞</a></p> <div style="clear:both;"></div> </div> </article><article> <div class="datedot"> <abbr class="published" title="2011-09-18T12:08:59+00:00"> <span class="month">Sep</span><br/> <span class="day">18</span> </abbr> </div> <div class="post-39276 post type-post status-publish format-link hentry category-asides entry-content"> <a class="entry-comment-count" title="Comments on Design at Amazon" href="https://web.archive.org/web/20111027010327/http://ma.tt/2011/09/design-at-amazon/#comments"> <span class="count">11</span> </a> <p>Amazon is hiring designers and <a href="https://web.archive.org/web/20111027010327/http://www.designamazon.com/">using WordPress to do so</a>. <ins>Update: Site is down, anyone know what happened? I wonder if it wasn’t meant to be public.</ins> <ins datetime="2011-09-22T11:55:29+00:00">Update 2: Now it’s back.</ins></p> <p>   <a href="https://web.archive.org/web/20111027010327/http://ma.tt/2011/09/design-at-amazon/">∞</a></p> <div style="clear:both;"></div> </div> </article><article> <div class="datedot"> <abbr class="published" title="2011-09-16T17:32:24+00:00"> <span class="month">Sep</span><br/> <span class="day">16</span> </abbr> </div> <div class="post-39272 post type-post status-publish format-link hentry category-asides entry-content"> <a class="entry-comment-count" title="Comments on Theme Code Matters" href="https://web.archive.org/web/20111027010327/http://ma.tt/2011/09/theme-code-matters/#comments"> <span class="count">0</span> </a> <p><a href="https://web.archive.org/web/20111027010327/http://themeshaper.com/2011/09/13/your-themes-code-matters-too/">Theme Code Matters, Too</a> on Themeshaper.</p> <p>   <a href="https://web.archive.org/web/20111027010327/http://ma.tt/2011/09/theme-code-matters/">∞</a></p> <div style="clear:both;"></div> </div> </article> <div class="navigation"> <div class="prev"> <a href="https://web.archive.org/web/20111027010327/http://ma.tt/page/2/">< Older Posts</a> </div> <br style="clear:both;"/> </div> </section> <aside> <ul> <li class="widget-container about-box"> <div id="mattbio"> <img src="https://web.archive.org/web/20111027010327im_/http://s.ma.tt/blog-content/themes/matt2010/images/frame1.png"/> </div> <h3 class="widget-title">Matt Mullenweg</h3> <p class="text">is one of PC World’s Top 50 People on the Web, Inc.com’s 30 under 30, Business Week’s 25 Most Influential People on the Web, and Vanity Fair’s Next Establishment. He’s on <a href="https://web.archive.org/web/20111027010327/http://twitter.com/photomatt">Twitter</a> and <a href="https://web.archive.org/web/20111027010327/http://facebook.com/matt.mullenweg">Facebook</a>.</p> <p><a class="link" href="https://web.archive.org/web/20111027010327/http://ma.tt/about/">More ></a></p> </li> <li class="widget-container random-photo"> <h3 class="widget-title">Random Photo</h3> <div style="width:187px; height: 124px; background-image:url(https://web.archive.org/web/20111027010327im_/http://s.ma.tt/files/2010/05/MCM_7045-200x150c.jpg)" class="randsidebar"> <a href="https://web.archive.org/web/20111027010327/http://ma.tt/2010/05/istanbul-day-4/mcm_7045-2/#image"> <img src="https://web.archive.org/web/20111027010327im_/http://s.ma.tt/blog-content/themes/matt2010/images/frame1.png" width="196" height="141"/> </a> </div> <br/> <p><a class="link" href="https://web.archive.org/web/20111027010327/http://ma.tt/random-photos/">More Random ></a></p> </li> <li class="widget-container twitter-photomatt"> <h3 class="widget-title">@photomatt</h3> <div id="twitter_update_list"></div> <script type="text/javascript" src="https://web.archive.org/web/20111027010327js_/http://s.ma.tt/blog-content/themes/matt2010/js/twitter.js?37"></script> <script type="text/javascript" src="https://web.archive.org/web/20111027010327js_/http://api.twitter.com/1/statuses/user_timeline.json?callback=twitterCallback2&screen_name=photomatt&count=3&include_rts=1"></script> <br/> <p><a class="link" href="https://web.archive.org/web/20111027010327/http://twitter.com/photomatt/">Follow me on Twitter ></a></p> </li> <li class="widget-container recent-essays"> <h3 class="widget-title">Recent Essays</h3> <ul> <li><a href="https://web.archive.org/web/20111027010327/http://ma.tt/2011/10/whats-next-for-apple/">What’s Next for Apple </a><br/> <div class="single-dashed"></div></li> <li><a href="https://web.archive.org/web/20111027010327/http://ma.tt/2011/09/automattic-creed/">Why Your Company Should Have a Creed </a><br/> <div class="single-dashed"></div></li> <li><a href="https://web.archive.org/web/20111027010327/http://ma.tt/2010/11/one-point-oh/">1.0 Is the Loneliest Number </a><br/> <div class="single-dashed"></div></li> <li><a href="https://web.archive.org/web/20111027010327/http://ma.tt/2010/09/wordpress-trademark/">A New Home for the WordPress Trademark </a><br/> <div class="single-dashed"></div></li> <li><a href="https://web.archive.org/web/20111027010327/http://ma.tt/2010/06/headers-of-twenty-ten/">The Headers of Twenty Ten </a><br/> <div class="single-dashed"></div></li> <li><a href="https://web.archive.org/web/20111027010327/http://ma.tt/2010/02/i-miss-school/">I Miss School </a><br/> <div class="single-dashed"></div></li> <li><a href="https://web.archive.org/web/20111027010327/http://ma.tt/2009/08/starting-a-bank/">Starting a Bank </a><br/> <div class="single-dashed"></div></li> <li><a href="https://web.archive.org/web/20111027010327/http://ma.tt/2009/08/kill-your-community/">6 Steps to Kill Your Community </a><br/> <div class="single-dashed"></div></li> <li><a href="https://web.archive.org/web/20111027010327/http://ma.tt/2009/07/headphone-recommendations/">Best Headphone Recommendations </a><br/> <div class="single-dashed"></div></li> <li><a href="https://web.archive.org/web/20111027010327/http://ma.tt/2009/07/not-lonely-at-all/">Not Lonely at All </a><br/> </li> </ul> </li> <li class="widget-container projects"> <h3 class="widget-title">Projects</h3> <img src="https://web.archive.org/web/20111027010327im_/http://s.ma.tt/blog-content/themes/matt2010/images/projectslogos.png" usemap="#projectsmap"/> <map name="projectsmap"> <area shape="rect" coords="0,0,188,24" href="https://web.archive.org/web/20111027010327/http://automattic.com/" alt="Automattic"/> <area shape="rect" coords="0,31,54,90" href="https://web.archive.org/web/20111027010327/http://wordpress.org/" alt="WordPress.org"/> <area shape="rect" coords="63,31,122,90" href="https://web.archive.org/web/20111027010327/http://wordpress.com/" alt="WordPress.com"/> <area shape="rect" coords="131,31,188,90" href="https://web.archive.org/web/20111027010327/http://gravatar.com/" alt="Gravatar"/> <area shape="rect" coords="0,96,144,137" href="https://web.archive.org/web/20111027010327/http://buddypress.org/" alt="BuddyPress"/> <area shape="rect" coords="0,145,106,189" href="https://web.archive.org/web/20111027010327/http://bbpress.org/" alt="bbPress"/> <area shape="rect" coords="0,190,177,230" href="https://web.archive.org/web/20111027010327/http://intensedebate.com/" alt="Intense Debate"/> <area shape="rect" coords="0,234,99,271" href="https://web.archive.org/web/20111027010327/http://akismet.com/" alt="Akismet"/> <area shape="rect" coords="0,273,149,318" href="https://web.archive.org/web/20111027010327/http://polldaddy.com/" alt="Polldaddy"/> </map> </li> <li class="widget-container archives"> <h3 class="widget-title">Archives</h3> <ul> <li><a href="https://web.archive.org/web/20111027010327/http://ma.tt/2011/10/" title="October 2011">October 2011</a> (9)<div class="single-dashed"></div></li> <li><a href="https://web.archive.org/web/20111027010327/http://ma.tt/2011/09/" title="September 2011">September 2011</a> (12)<div class="single-dashed"></div></li> <li><a href="https://web.archive.org/web/20111027010327/http://ma.tt/2011/08/" title="August 2011">August 2011</a> (14)<div class="single-dashed"></div></li> <li><a href="https://web.archive.org/web/20111027010327/http://ma.tt/2011/07/" title="July 2011">July 2011</a> (24)<div class="single-dashed"></div></li> <li><a href="https://web.archive.org/web/20111027010327/http://ma.tt/2011/06/" title="June 2011">June 2011</a> (19)<div class="single-dashed"></div></li> <li><a href="https://web.archive.org/web/20111027010327/http://ma.tt/2011/05/" title="May 2011">May 2011</a> (11)<div class="single-dashed"></div></li> <li><a href="https://web.archive.org/web/20111027010327/http://ma.tt/2011/04/" title="April 2011">April 2011</a> (5)<div class="single-dashed"></div></li> <li><a href="https://web.archive.org/web/20111027010327/http://ma.tt/2011/03/" title="March 2011">March 2011</a> (9)<div class="single-dashed"></div></li> <li><a href="https://web.archive.org/web/20111027010327/http://ma.tt/2011/02/" title="February 2011">February 2011</a> (8)<div class="single-dashed"></div></li> <li><a href="https://web.archive.org/web/20111027010327/http://ma.tt/2011/01/" title="January 2011">January 2011</a> (7)<div class="single-dashed"></div></li> <li><a href="https://web.archive.org/web/20111027010327/http://ma.tt/2010/12/" title="December 2010">December 2010</a> (21)<div class="single-dashed"></div></li> <li><a href="https://web.archive.org/web/20111027010327/http://ma.tt/2010/11/" title="November 2010">November 2010</a> (22)<div class="single-dashed"></div></li> </ul> <p><a class="link" href="https://web.archive.org/web/20111027010327/http://ma.tt/archives/">More Archives ></a></p> </li> <li class="widget-container see-also"> <h3 class="widget-title">See Also...</h3> <ul> <li> <a href="https://web.archive.org/web/20111027010327/http://www.facebook.com/matt.mullenweg" rel="nofollow">Me on Facebook</a><br/><div class="single-dashed"></div></li> <li><a class="rss" rel="nofollow" href="https://web.archive.org/web/20111027010327/http://matt.wordpress.com/feed/">RSS</a> <a href="https://web.archive.org/web/20111027010327/http://matt.wordpress.com/" rel="nofollow">Mobile Blog (what I eat)</a><br/><div class="single-dashed"></div></li> <li><a class="rss" rel="nofolow" href="https://web.archive.org/web/20111027010327/http://twitter.com/statuses/user_timeline/13479.rss">RSS</a> <a href="https://web.archive.org/web/20111027010327/http://twitter.com/photomatt">Me on Twitter</a><br/><div class="single-dashed"></div></li> <li> <a href="https://web.archive.org/web/20111027010327/http://www.ohloh.net/accounts/photomatt" rel="nofollow">Ohloh</a></li> </ul> </li> </ul> </aside> </div> <br style="clear:both;"/> <footer> <div id="footer-wrap"> <br style="clear:both;"/> <p id="footer-text"> This page took 0.467 seconds of computer labor to produce.<br/> This blog was formerly known as Photo Matt, and lived at photomatt.net.<br/> Proudly powered by <a href="https://web.archive.org/web/20111027010327/http://wordpress.org/">WordPress</a>.<br/> Also powered by ramen noodles, XFN, Ping-O-Matic, and love.<br/> <br/> Copyright © 1984–2011 Matt Mullenweg. </p> <p id="footer-inspired"> Inspired by the art<br/> of <a href="https://web.archive.org/web/20111027010327/http://www.lichtensteinfoundation.org/">Roy Lichtenstein</a> </p> <script type="text/javascript" src="https://web.archive.org/web/20111027010327js_/http://s.gravatar.com/js/gprofiles.js?z&ver=3.3-beta2-19067"></script> <script type="text/javascript"> /* <![CDATA[ */ 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