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#menu{display:inline-block!important}.header-simple #Top_bar #menu{display:none;height:auto;width:300px;bottom:auto;top:100%;right:1px;position:absolute;margin:0}.header-simple #Header a.responsive-menu-toggle{display:block;right:10px}.header-simple #Top_bar #menu > ul{width:100%;float:left}.header-simple #Top_bar #menu ul li{width:100%;padding-bottom:0;border-right:0;position:relative}.header-simple #Top_bar #menu ul li a{padding:0 20px;margin:0;display:block;height:auto;line-height:normal;border:none}.header-simple #Top_bar #menu ul li a:not(.menu-toggle):after{display:none}.header-simple #Top_bar #menu ul li a span{border:none;line-height:44px;display:inline;padding:0}.header-simple #Top_bar #menu ul li.submenu .menu-toggle{display:block;position:absolute;right:0;top:0;width:44px;height:44px;line-height:44px;font-size:30px;font-weight:300;text-align:center;cursor:pointer;color:#444;opacity:0.33;transform:unset}.header-simple #Top_bar #menu ul li.submenu 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#Top_bar:not(.is-sticky) .menu > li > a:not(.menu-toggle):after{height:4px;left:10%;top:50%;margin-top:20px;width:80%}.menu-line-below-80-1 #Top_bar:not(.is-sticky) .menu > li > a:not(.menu-toggle):after{height:1px;left:10%;top:50%;margin-top:20px;width:80%}.menu-link-color #Top_bar .menu > li > a:not(.menu-toggle):after{display:none!important}.menu-arrow-top #Top_bar .menu > li > a:after{background:none repeat scroll 0 0 rgba(0,0,0,0)!important;border-color:#ccc transparent transparent;border-style:solid;border-width:7px 7px 0;display:block;height:0;left:50%;margin-left:-7px;top:0!important;width:0}.menu-arrow-top #Top_bar.is-sticky .menu > li > a:after{top:0!important}.menu-arrow-bottom #Top_bar .menu > li > a:after{background:none!important;border-color:transparent transparent #ccc;border-style:solid;border-width:0 7px 7px;display:block;height:0;left:50%;margin-left:-7px;top:auto;bottom:0;width:0}.menu-arrow-bottom #Top_bar.is-sticky .menu > li > a:after{top:auto;bottom:0}.menuo-no-borders #Top_bar .menu > li > a span{border-width:0!important}.menuo-no-borders #Header_creative #Top_bar .menu > li > a span{border-bottom-width:0}.menuo-no-borders.header-plain #Top_bar a#header_cart,.menuo-no-borders.header-plain #Top_bar a#search_button,.menuo-no-borders.header-plain #Top_bar .wpml-languages,.menuo-no-borders.header-plain #Top_bar a.action_button{border-width:0}.menuo-right #Top_bar .menu_wrapper{float:right}.menuo-right.header-stack:not(.header-center) #Top_bar .menu_wrapper{margin-right:150px}body.header-creative{padding-left:50px}body.header-creative.header-open{padding-left:250px}body.error404,body.under-construction,body.template-blank,body.under-construction.header-rtl.header-creative.header-open{padding-left:0!important;padding-right:0!important}.header-creative.footer-fixed #Footer,.header-creative.footer-sliding #Footer,.header-creative.footer-stick 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a.creative-menu-toggle{display:block;width:34px;height:34px;line-height:34px;font-size:22px;text-align:center;position:absolute;top:10px;right:8px;border-radius:3px}.admin-bar #Header_creative a.creative-menu-toggle{top:42px}#Header_creative #Top_bar{position:static;width:100%}#Header_creative #Top_bar .top_bar_left{width:100%!important;float:none}#Header_creative #Top_bar .logo{float:none;text-align:center;margin:15px 0}#Header_creative #Top_bar #menu{background-color:transparent}#Header_creative #Top_bar .menu_wrapper{float:none;margin:0 0 30px}#Header_creative #Top_bar .menu > li{width:100%;float:none;position:relative}#Header_creative #Top_bar .menu > li > a{padding:0;text-align:center}#Header_creative #Top_bar .menu > li > a:after{display:none}#Header_creative #Top_bar .menu > li > a span{border-right:0;border-bottom-width:1px;line-height:38px}#Header_creative #Top_bar .menu li ul{left:100%;right:auto;top:0;box-shadow:2px 2px 2px 0 rgba(0,0,0,0.03);-webkit-box-shadow:2px 2px 2px 0 rgba(0,0,0,0.03)}#Header_creative #Top_bar .menu > li > ul.mfn-megamenu{margin:0;width:700px!important}#Header_creative #Top_bar .menu > li > ul.mfn-megamenu > li > ul{left:0}#Header_creative #Top_bar .menu li ul li a{padding-top:9px;padding-bottom:8px}#Header_creative #Top_bar .menu li ul li ul{top:0}#Header_creative #Top_bar .menu > li > a span.description{display:block;font-size:13px;line-height:28px!important;clear:both}.menuo-arrows #Top_bar .menu > li.submenu > a > span:after{content:unset!important}#Header_creative #Top_bar .top_bar_right{width:100%!important;float:left;height:auto;margin-bottom:35px;text-align:center;padding:0 20px;top:0;-webkit-box-sizing:border-box;-moz-box-sizing:border-box;box-sizing:border-box}#Header_creative #Top_bar .top_bar_right:before{content:none}#Header_creative #Top_bar .top_bar_right .top_bar_right_wrapper{flex-wrap:wrap;justify-content:center}#Header_creative #Top_bar .top_bar_right .top-bar-right-icon,#Header_creative #Top_bar .top_bar_right 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a{color:rgba(0,0,0,.5)}#Header_creative .social li a:hover{color:#000}#Header_creative .creative-social{position:absolute;bottom:10px;right:0;width:50px}#Header_creative .creative-social li{display:block;float:none;width:100%;text-align:center;margin-bottom:5px}.header-creative .fixed-nav.fixed-nav-prev{margin-left:50px}.header-creative.header-open .fixed-nav.fixed-nav-prev{margin-left:250px}.menuo-last #Header_creative #Top_bar .menu li.last ul{top:auto;bottom:0}.header-open #Header_creative{left:0}.header-open #Header_creative .creative-wrapper{opacity:1;margin:0!important}.header-open #Header_creative .creative-menu-toggle,.header-open #Header_creative .creative-social{display:none}.header-open #Header_creative #Action_bar{display:block}body.header-rtl.header-creative{padding-left:0;padding-right:50px}.header-rtl #Header_creative{left:auto;right:-200px}.header-rtl #Header_creative .creative-wrapper{margin-left:50px;margin-right:0}.header-rtl #Header_creative a.creative-menu-toggle{left:8px;right:auto}.header-rtl #Header_creative .creative-social{left:0;right:auto}.header-rtl #Footer #back_to_top.sticky{right:125px}.header-rtl #popup_contact{right:70px}.header-rtl #Header_creative #Top_bar .menu li ul{left:auto;right:100%}.header-rtl #Header_creative #Top_bar .search_wrapper{left:auto;right:100%}.header-rtl .fixed-nav.fixed-nav-prev{margin-left:0!important}.header-rtl .fixed-nav.fixed-nav-next{margin-right:50px}body.header-rtl.header-creative.header-open{padding-left:0;padding-right:250px!important}.header-rtl.header-open #Header_creative{left:auto;right:0}.header-rtl.header-open #Footer #back_to_top.sticky{right:325px}.header-rtl.header-open #popup_contact{right:270px}.header-rtl.header-open .fixed-nav.fixed-nav-next{margin-right:250px}#Header_creative.active{left:-1px}.header-rtl #Header_creative.active{left:auto;right:-1px}#Header_creative.active .creative-wrapper{opacity:1;margin:0}.header-creative .vc_row[data-vc-full-width]{padding-left:50px}.header-creative.header-open .vc_row[data-vc-full-width]{padding-left:250px}.header-open .vc_parallax .vc_parallax-inner{left:auto;width:calc(100% - 250px)}.header-open.header-rtl .vc_parallax .vc_parallax-inner{left:0;right:auto}#Header_creative.scroll{height:100%;overflow-y:auto}#Header_creative.scroll:not(.dropdown) .menu li ul{display:none!important}#Header_creative.scroll #Action_bar{position:static}#Header_creative.dropdown{outline:none}#Header_creative.dropdown #Top_bar .menu_wrapper{float:left;width:100%}#Header_creative.dropdown #Top_bar #menu ul li{position:relative;float:left}#Header_creative.dropdown #Top_bar #menu ul li a:not(.menu-toggle):after{display:none}#Header_creative.dropdown #Top_bar #menu ul li a span{line-height:38px;padding:0}#Header_creative.dropdown #Top_bar #menu ul li.submenu .menu-toggle{display:block;position:absolute;right:0;top:0;width:38px;height:38px;line-height:38px;font-size:26px;font-weight:300;text-align:center;cursor:pointer;color:#444;opacity:0.33;z-index:203}#Header_creative.dropdown #Top_bar #menu ul li.submenu .menu-toggle:after{content:"+";position:static}#Header_creative.dropdown #Top_bar #menu ul li.hover > .menu-toggle:after{content:"-"}#Header_creative.dropdown #Top_bar #menu ul.sub-menu li:not(:last-of-type) a{border-bottom:0}#Header_creative.dropdown #Top_bar #menu ul.mfn-megamenu li .menu-toggle{display:none}#Header_creative.dropdown #Top_bar #menu ul li ul{position:relative!important;left:0!important;top:0;padding:0;margin-left:0!important;width:auto!important;background-image:none}#Header_creative.dropdown #Top_bar #menu ul li ul li{width:100%!important}#Header_creative.dropdown #Top_bar #menu ul li ul li a{padding:0 10px;text-align:center}#Header_creative.dropdown #Top_bar #menu ul li ul li a .menu-arrow{display:none}#Header_creative.dropdown #Top_bar #menu ul li ul li a span{padding:0}#Header_creative.dropdown #Top_bar #menu ul li ul li a span:after{display:none!important}#Header_creative.dropdown #Top_bar .menu > li > ul.mfn-megamenu a.mfn-megamenu-title{text-transform:uppercase;font-weight:400}#Header_creative.dropdown #Top_bar .menu > li > ul.mfn-megamenu > li > ul{display:block!important;position:inherit;left:auto;top:auto}#Header_creative.dropdown #Top_bar #menu ul li ul li ul{border-left:0!important;padding:0;top:0}#Header_creative{transition:left .5s ease-in-out,right .5s ease-in-out}#Header_creative .creative-wrapper{transition:opacity .5s ease-in-out,margin 0s ease-in-out .5s}#Header_creative.active .creative-wrapper{transition:opacity .5s ease-in-out,margin 0s ease-in-out}}@media only screen and (min-width:768px){#Top_bar.is-sticky{position:fixed!important;width:100%;left:0;top:-60px;height:60px;z-index:701;background:#fff;opacity:.97;-webkit-box-shadow:0 2px 5px 0 rgba(0,0,0,0.1);-moz-box-shadow:0 2px 5px 0 rgba(0,0,0,0.1);box-shadow:0 2px 5px 0 rgba(0,0,0,0.1)}.layout-boxed.header-boxed #Top_bar.is-sticky{left:50%;-webkit-transform:translateX(-50%);transform:translateX(-50%)}#Top_bar.is-sticky .top_bar_left,#Top_bar.is-sticky .top_bar_right,#Top_bar.is-sticky .top_bar_right:before{background:none;box-shadow:unset}#Top_bar.is-sticky .logo{width:auto;margin:0 30px 0 20px;padding:0}#Top_bar.is-sticky #logo,#Top_bar.is-sticky .custom-logo-link{padding:5px 0!important;height:50px!important;line-height:50px!important}.logo-no-sticky-padding #Top_bar.is-sticky #logo{height:60px!important;line-height:60px!important}#Top_bar.is-sticky #logo img.logo-main{display:none}#Top_bar.is-sticky #logo img.logo-sticky{display:inline;max-height:35px}.logo-sticky-width-auto #Top_bar.is-sticky #logo img.logo-sticky{width:auto}#Top_bar.is-sticky .menu_wrapper{clear:none}#Top_bar.is-sticky .menu_wrapper .menu > li > a{padding:15px 0}#Top_bar.is-sticky .menu > li > 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tag-marketing-consultancy tag-online-visibility tag-rebranding"> <a class="fixed-nav fixed-nav-prev format- style-default" href="https://collabfunction.com/7-strategies-to-engage-and-retain-members-in-your-association-2/"><span class="arrow"><i class="icon-left-open-big" aria-hidden="true"></i></span><div class="photo"><img width="150" height="150" src="https://collabfunction.com/wp-content/uploads/2024/04/Member-engagement-1-150x150.png" class="attachment-be_thumbnail size-be_thumbnail wp-post-image" alt="Engaging Members in Associations" decoding="async" /></div><div class="desc"><h6>7 strategies to engage and retain members in your association</h6><span class="date"><i class="icon-clock" aria-hidden="true"></i>April 19, 2024</span></div></a><a class="fixed-nav fixed-nav-next format- style-default" href="https://collabfunction.com/case-study-driving-growth-excellence-for-a-leading-fb-brand/"><span class="arrow"><i class="icon-right-open-big" aria-hidden="true"></i></span><div class="photo"></div><div class="desc"><h6>Case Study – Driving Growth & Excellence for a Leading F&B Brand</h6><span class="date"><i class="icon-clock" aria-hidden="true"></i>April 22, 2024</span></div></a> <header class="section mcb-section section-post-header"> <div class="section_wrapper clearfix"> <div class="column one post-nav minimal"><a class="prev" href="https://collabfunction.com/7-strategies-to-engage-and-retain-members-in-your-association-2/"><i class="icon icon-left-open-big" aria-label="previous post"></i></a><a class="next" href="https://collabfunction.com/case-study-driving-growth-excellence-for-a-leading-fb-brand/"><i class="icon icon-right-open-big" aria-label="next post"></i></a><a class="home" href="https://collabfunction.com/events-sample/"><svg class="icon" aria-label="all posts" width="22" height="22" xmlns="https://www.w3.org/2000/svg"><path d="M7,2v5H2V2H7 M9,0H0v9h9V0L9,0z"/><path d="M20,2v5h-5V2H20 M22,0h-9v9h9V0L22,0z"/><path d="M7,15v5H2v-5H7 M9,13H0v9h9V13L9,13z"/><path d="M20,15v5h-5v-5H20 M22,13h-9v9h9V13L22,13z"/></svg></a></div> <div class="column one post-header"> <div class="mcb-column-inner"> <div class="title_wrapper"> <h1 class="entry-title" itemprop="headline">Case Study – Marketing Consultancy for a Leading IT Company</h1> <div class="post-meta clearfix"> <div class="author-date"> <span class="vcard author post-author" itemprop="author" itemscope itemtype="https://schema.org/Person"> <span class="label">Published by</span> <i class="icon-user" aria-label="author"></i> <span class="fn" itemprop="name"><a href="https://collabfunction.com/author/collab/">Collab Function</a></span> </span> <span class="date"> <span class="label">on</span> <i class="icon-clock"></i> <time class="entry-date updated" datetime="2024-04-22T13:25:20+05:30" itemprop="datePublished" >April 22, 2024</time> <meta itemprop="dateModified" content="2024-04-22T13:25:20+05:30"/> </span> <meta itemscope itemprop="mainEntityOfPage" itemType="https://schema.org/WebPage"/> <div itemprop="publisher" itemscope itemtype="https://schema.org/Organization" style="display:none;"> <meta itemprop="name" content="Collabfunction"/> <div itemprop="logo" itemscope itemtype="https://schema.org/ImageObject"> <img src="https://collabfunction.com/wp-content/uploads/2024/04/cf_white.png#2762" itemprop="url" content="https://collabfunction.com/wp-content/uploads/2024/04/cf_white.png#2762"/> </div> </div> </div> <div class="category meta-categories"> <span class="cat-btn">Categories <i class="icon-down-dir" aria-hidden="true"></i></span> <div class="cat-wrapper"><ul class="post-categories"> <li><a href="https://collabfunction.com/category/case-study/" rel="category tag">Case study</a></li></ul></div> </div> <div class="category mata-tags"> <span class="cat-btn">Tags <i class="icon-down-dir" aria-hidden="true"></i></span> <div class="cat-wrapper"> <ul> <li><a href="https://collabfunction.com/tag/marketing/">Marketing</a></li><li><a href="https://collabfunction.com/tag/marketing-consultancy/">Marketing Consultancy</a></li><li><a href="https://collabfunction.com/tag/online-visibility/">Online Visibility</a></li><li><a href="https://collabfunction.com/tag/rebranding/">Rebranding</a></li> </ul> </div> </div> </div> </div> </div> </div> <div class="column one single-photo-wrapper image"> <div class="mcb-column-inner"> <div class="image_frame scale-with-grid "> <div class="image_wrapper"> </div> </div> </div> </div> </div> </header> <div class="post-wrapper-content"> <div class="mfn-builder-content mfn-default-content-buider"></div><section class="section mcb-section the_content has_content"><div class="section_wrapper"><div class="the_content_wrapper is-elementor"> <div data-elementor-type="wp-post" data-elementor-id="2926" class="elementor elementor-2926"> <section class="elementor-section elementor-top-section elementor-element elementor-element-79986ea elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="79986ea" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bef5724" data-id="bef5724" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-08e16b8 elementor-widget elementor-widget-heading" data-id="08e16b8" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default"><h5 style="font-style: normal;letter-spacing: normal">How we helped a leading IT Solutions company rebrand and build credibility and visibility for business growth</h5></h2> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-fcf92b0 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="fcf92b0" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6a35453" data-id="6a35453" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-6cb310d elementor-widget elementor-widget-image" data-id="6cb310d" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" width="800" height="320" src="https://collabfunction.com/wp-content/uploads/2024/04/Case-study-IT-Company.png" class="attachment-full size-full wp-image-2928" alt="Marketing Consultancy Leading IT company India Mumbai" srcset="https://collabfunction.com/wp-content/uploads/2024/04/Case-study-IT-Company.png 800w, https://collabfunction.com/wp-content/uploads/2024/04/Case-study-IT-Company-500x200.png 500w, https://collabfunction.com/wp-content/uploads/2024/04/Case-study-IT-Company-300x120.png 300w, https://collabfunction.com/wp-content/uploads/2024/04/Case-study-IT-Company-768x307.png 768w, https://collabfunction.com/wp-content/uploads/2024/04/Case-study-IT-Company-150x60.png 150w, https://collabfunction.com/wp-content/uploads/2024/04/Case-study-IT-Company-480x192.png 480w" sizes="(max-width:767px) 480px, (max-width:800px) 100vw, 800px" /> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-90bc574 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="90bc574" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3ff5bac" data-id="3ff5bac" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-d5dd317 elementor-widget elementor-widget-text-editor" data-id="d5dd317" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Collab Function collaborated with a leading IT Services Company based in Mumbai, boasting an annual turnover exceeding 500 crores.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-685cef4 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="685cef4" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e8e4336" data-id="e8e4336" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-2c51186 elementor-widget elementor-widget-heading" data-id="2c51186" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">CLIENT OVERVIEW</h3> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-0c0563a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0c0563a" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7d4af2b" data-id="7d4af2b" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-3157ec9 elementor-widget elementor-widget-text-editor" data-id="3157ec9" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span class="OYPEnA text-decoration-none text-strikethrough-none">The Client is a trusted IT Solutions company headquartered in Mumbai. With a track record of 30+ years they have been assisting several large and medium enterprises to achieve their goals of digital transformation. </span></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-815166f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="815166f" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-88f82e9" data-id="88f82e9" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-72d6130 elementor-widget elementor-widget-text-editor" data-id="72d6130" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p class="cvGsUA direction-ltr align-justify para-style-body">Being in the industry for over 3 decades, the company has earned the reputation of being a trusted IT hardware sales company. Having recognized the need for transformation amidst dynamic market shifts, they were now aiming to position themselves as an end-to-end IT Solutions Partner and broaden their reach.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-c4b6095 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c4b6095" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-49d05df" data-id="49d05df" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-824b2aa elementor-widget elementor-widget-heading" data-id="824b2aa" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Challenges Faced</h3> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-7bc7506 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7bc7506" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-634e713" data-id="634e713" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-27ae527 elementor-widget elementor-widget-text-editor" data-id="27ae527" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p class="cvGsUA direction-ltr align-justify para-style-body"><span class="OYPEnA text-decoration-none text-strikethrough-none">The company faced significant challenges in repositioning its brand identity, transitioning from hardware-centric to a comprehensive IT service provider.</span></p><p class="cvGsUA direction-ltr align-justify para-style-body"><span class="OYPEnA text-decoration-none text-strikethrough-none">Key hurdles included limited in-house marketing expertise, outdated online and offline profiles, lack of coherent messaging, and limited brand visibility in the digital space.</span></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-f599efc elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="f599efc" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e993527" data-id="e993527" 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elementor-element-b4d3f81 elementor-widget elementor-widget-text-editor" data-id="b4d3f81" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p class="cvGsUA direction-ltr align-justify para-style-body"><span class="OYPEnA text-decoration-none text-strikethrough-none">Collab Function initiated a holistic marketing consultancy project to revamp the client’s brand identity and enhance market visibility.</span></p><p class="cvGsUA direction-ltr align-justify para-style-body"><span class="OYPEnA text-decoration-none text-strikethrough-none">The strategic approach included a systematic overhaul of their online and offline profiles, messaging coherence, and internal and external communications.</span></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-cc176d6 elementor-section-boxed elementor-section-height-default 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