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Providing more data about news results in the EU
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"module_name": "ai_audio", "section_header": "Providing more data about news results in the EU" }' data-date-modified="2024-11-14T17:25:04.749569+00:00" data-progress-bar-style="half-wave" data-api-key="AIzaSyBLT6VkYe-x7sWLZI2Ep26-fNkBKgND-Ac" data-article-style="style9" data-tracking-ids="G-HGNBTNCHCQ,G-6NKTLKV14N" data-voice-list="en.ioh-pngnat:Cyan,en.usb-pngnat:Lime" data-layout-style="style1" data-highlight-mode="word-over-paragraph" data-highlight-text-color="#000000" data-highlight-word-background="#8AB4F8" data-highlight-paragraph-background="#D2E3FC" data-background="linear-gradient(180deg, #F1F3F4 0%, #F8F9FA 100%)" data-foreground-color="#202124" data-font="600 16px Google Sans, sans-serif" data-box-shadow="0px 1px 3px 1px rgba(60, 64, 67, 0.15)" style=min-height:55px;display:block;max-width:726px;margin-left:auto;margin-right:auto;margin-bottom:36px; > </google-read-aloud-player> <script async src="https://www.gstatic.com/readaloud/player/web/api/js/api.js"></script> <!--article text--> <div class="module--text module--text__article" data-analytics-module='{ "module_name": "Paragraph", "section_header": "Providing more data about news results in the EU" }'> <div class="uni-paragraph article-paragraph" data-component="uni-article-paragraph"> <div class="rich-text"><p data-block-key="vl9m3"><i>Updated 14th November</i><br/><br/>Over the last few years, we have been running a program called <a href="https://blog.google/around-the-globe/google-europe/googles-approach-to-europes-copyright-law/">Extended News Previews</a> (ENP) in Europe. This is a licensing program for EU news publishers and is part of our compliance with Article 15 of the European Copyright Directive (EUCD).</p><p data-block-key="cvp69">After working with both individual publishers and collecting societies (groups that help manage publisher rights), we now have agreements for more than 4000 publications across 20 countries in the EU. We’re the first company to have implemented a program dedicated to EUCD compliance, which publishers of all sizes can benefit from. These agreements are based on consistent criteria which respect the law and existing copyright guidance, including how often a news website is displayed and how much ad revenue is generated on pages that also display previews of news content.</p><p data-block-key="6g2fo">As we comply with these laws, regulators and publishers have asked for additional data about the effect of news content in Search on peoples’ use of our products. To meet this request, we will be running a small, time-limited test in which we don't show results from EU-based news publishers in Google News, Search, and Discover. This test will affect 1% of users in Belgium, Croatia, Denmark, Greece, Italy, the Netherlands, Poland and Spain. We are pausing the test in France for the time being. We will continue to show results from other websites, including news publishers based outside the EU. We intend to use this test to assess how results from EU news publishers impact the search experience for our users and traffic to publishers.</p><p data-block-key="mjvb">Once the test ends, news results will show up again as before. While the test is taking place, it won’t impact the payments we make to news publishers under the EUCD.</p><p data-block-key="3n80i">We've long provided publishers with detailed data on how their content performs on our platforms, including tools to understand traffic patterns, and we hope that this will provide even more useful, objective data. We run <a href="https://www.google.com/intl/en_uk/search/howsearchworks/how-search-works/rigorous-testing/#:~:text=We%20work%20with%20external%20Search,and%20trustworthiness%20of%20the%20content.">thousands of tests</a> every year to see how people interact with changes in our products, and the impact these have on traffic.</p><p data-block-key="4eolu">We appreciate our longstanding partnership with the news industry and will continue to meet our obligations under the European Copyright Directive.</p></div> </div> </div> <div class="article-module ga4-carousel" data-component="uni-image-carousel" data-analytics-module='{ "module_name": "Article Carousel", "section_header": "Providing more data about news results in the EU" }'> <div class="article-carousel"> <div class="article-carousel__liveregion hidden" aria-live="polite" aria-atomic="true"></div> <ul class="article-carousel__slider"> <li class="article-carousel__slide"> <figure> <div class="article-carousel__image-wrapper"> <img class="article-carousel__img" alt="Slide that reads: Google drives people to publishers' websites. Each month, people click through from Google Search and Google News to publishers' websites more than 24 billion times around the world." src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Google-blog_img1.max-200x200.format-webp.webp" data-loading='{ "mobile": "https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Google-blog_img1.max-1000x1000.format-webp.webp", "desktop": "https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Google-blog_img1.max-1126x1126.format-webp.webp" }' > </div> </figure> </li> <li class="article-carousel__slide"> <figure> <div class="article-carousel__image-wrapper"> <img class="article-carousel__img" alt="Slide that reads: A study by PWC found that the average 'value of a click' to a news publisher in 'mature' markets, as in Europe, is between 0.07 euros - 0.09 euros per click." src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Google-blog_img2.max-1008x1008.format-webp.webp" > </div> </figure> </li> <li class="article-carousel__slide"> <figure> <div class="article-carousel__image-wrapper"> <img class="article-carousel__img" alt="Slide reads: We have agreements with more than 4000 publications across 19 countries under our Extended News Previews program in the EU." src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Google-blog_img6.max-1011x1011.format-webp.webp" > </div> </figure> </li> <li class="article-carousel__slide"> <figure> <div class="article-carousel__image-wrapper"> <img class="article-carousel__img" alt="Slide reads: We engage with the publishing community through partnerships, events and training, as well as via our licensing program Google News Showcase." src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Google-blog_img5.max-1011x1011.format-webp.webp" > </div> </figure> </li> <li class="article-carousel__slide"> <figure> <div class="article-carousel__image-wrapper"> <img class="article-carousel__img" alt="Slide reads: We don't make money from Google News: we don't run ads on Google News or the news results tab on Google Search. Nearly all the ads people see on Google are on searches with commercial intent like 'trainers'. 't-shirts', or 'plumber', and generally not from news-seeking queries." src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Google-blog_img3.max-1126x1126.format-webp.webp" > </div> </figure> </li> <li class="article-carousel__slide"> <figure> <div class="article-carousel__image-wrapper"> <img class="article-carousel__img" alt="Slide reads: Our advertising technologies help publishers earn money from their content." src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Google-blog_img4.max-925x925.format-webp.webp" > </div> </figure> </li> </ul> <button class="article-carousel__arrow article-carousel__arrow--previous" aria-label="Previous" data-ga4-analytics-carousel-scroll-click='{ "toggle_type_direction": "arrow - left", "position": "" }' > <svg class="h-c-icon" role="presentation" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#mi-keyboard-arrow-right"></use> </svg> </button> <button class="article-carousel__arrow article-carousel__arrow--next" aria-label="Next" data-ga4-analytics-carousel-scroll-click='{ "toggle_type_direction": "arrow - 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