5 conseils de marketing Web pour la croissance de votre startup

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style="height:85px"></div> </div> <main class="body-container-wrapper-no-padding"> <div class="blog-post"> <div> <div class="d-flex flex-wrap blog-post__hero align-items-center mt-lg-n1"> <div class="col-md-7 p-0 "> <img class="blog-post__featured-image" src="https://www.momentumm.co/hs-fs/hubfs/Imported_Blog_Media/Digital-Marketing-Startup.jpg?width=900&name=Digital-Marketing-Startup.jpg" alt="" loading="lazy" width="900" srcset="https://www.momentumm.co/hs-fs/hubfs/Imported_Blog_Media/Digital-Marketing-Startup.jpg?width=450&name=Digital-Marketing-Startup.jpg 450w, https://www.momentumm.co/hs-fs/hubfs/Imported_Blog_Media/Digital-Marketing-Startup.jpg?width=900&name=Digital-Marketing-Startup.jpg 900w, https://www.momentumm.co/hs-fs/hubfs/Imported_Blog_Media/Digital-Marketing-Startup.jpg?width=1350&name=Digital-Marketing-Startup.jpg 1350w, https://www.momentumm.co/hs-fs/hubfs/Imported_Blog_Media/Digital-Marketing-Startup.jpg?width=1800&name=Digital-Marketing-Startup.jpg 1800w, https://www.momentumm.co/hs-fs/hubfs/Imported_Blog_Media/Digital-Marketing-Startup.jpg?width=2250&name=Digital-Marketing-Startup.jpg 2250w, https://www.momentumm.co/hs-fs/hubfs/Imported_Blog_Media/Digital-Marketing-Startup.jpg?width=2700&name=Digital-Marketing-Startup.jpg 2700w" sizes="(max-width: 900px) 100vw, 900px"> </div> <div class="col-md-5 px-md-5 py-4 py-md-0 blog-post__featured-title-container"> <div> <div class="blog-bost__post-tags"> <a class="blog-post__tag-link" href="https://www.momentumm.co/blogue/tag/marketing-de-contenu">Marketing de Contenu · </a>, <a class="blog-post__tag-link" href="https://www.momentumm.co/blogue/tag/seo">SEO · </a>, <a class="blog-post__tag-link" href="https://www.momentumm.co/blogue/tag/réseaux-sociaux">Réseaux sociaux · </a>, <a class="blog-post__tag-link" href="https://www.momentumm.co/blogue/tag/marketing-web">Marketing Web · </a> <p class="blog-post__date d-inline">13 janv., 2020</p> </div> <h1 class="blog-post__title mb-4"><span id="hs_cos_wrapper_name" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="text">5 conseils de marketing Web pour la croissance de votre startup</span></h1> </div> </div> </div> <div class="row px-md-3 px-4 py-4 py-md-4 justify-content-center blog-post__info-container"> <div class="row"> <div class="col-12 col-md-3 blog-post pl-lg-2 mb-4 d-none d-md-block"> <div class="blog-post__position-sticky "> <div class="toc"></div> </div> </div> <div class="col-12 col-md-9 blog-post pl-md-5 mb-4 toc-content"> <span id="hs_cos_wrapper_post_body" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="rich_text"><p data-pm-slice="1 1 []">Les progrès technologiques ont rendu la tâche relativement plus facile pour les entrepreneurs de lancer leur startups par rapport à ce qui se faisait traditionnellement auparavant. Définir des objectifs marketing clairs est crucial pour la croissance de votre startup. Internet a permis de toucher de nombreux clients et investisseurs potentiels dans le monde entier. Cependant, faire des affaires aujourd’hui n’est pas nécessairement plus simple. Vous devez tirer parti des outils disponibles à votre disposition et trouver un moyen de créer un avantage concurrentiel pour votre startup.</p> <p data-pm-slice="1 1 []">Voici quelques conseils de marketing numérique qui aideront votre entreprise à croître cette année.</p> <h2>Lancez un site Web</h2> <p>De nos jours, un site Web est presque une obligation pour toute entreprise. C’est l’un des principaux outils pour construire votre image de marque et communiquer vos messages marketing à votre public cible. Mais ne lancez pas simplement un site Web de base; il doit être bien conçu et pouvoir donner les informations recherchées par vos clients potentiels. Il est également crucial d'utiliser de manière cohérente votre logo sur toutes les pages du site web pour aider les gens à reconnaître la marque et à comprendre le site plus facilement. Un site Web mal conçu ou non optimisé pour les appareils mobiles, par exemple, ne fournira pas une bonne expérience utilisateur et finira par jouer contre vous.</p> <p>La plupart des gens se tournent vers Internet pour rechercher un produit, un service ou des informations. Si vous n’avez pas encore de site Web, il est temps d’investir dans celui-ci et de voir comment il peut vous aider à développer votre entreprise.</p> <h2>Analyser l’engagement des visiteurs et le taux de conversion</h2> <p>Lorsque vous avez un site Web en cours en place, il est important de comprendre les données et les mesures qu’il peut vous donner. Vous devez examiner des données telles que vos sources de trafic, l’engagement de l’audience et le taux de conversion. Vous obtiendrez des informations sur la manière dont vos visiteurs interagissent avec votre contenu, votre marque, vos produits et vos services, et sur la manière d’adapter intelligemment votre stratégie marketing.</p> <p>Certaines des choses auxquelles vous devez porter une attention particulière sont la conception Web, la navigation, un bon contenu et les bons CTA pour vous aider à convertir le plus de visiteurs possibles en clients potentiels.</p> <h2>Créez une présence sur les réseaux sociaux</h2> <p>Avoir une présence sur les réseaux sociaux est un <em>must</em> pour toute entreprise et startup. De nombreuses entreprises utilisent les réseaux sociaux pour améliorer la promotion de leur entreprise. C’est un excellent moyen de renforcer la notoriété et l’image de marque, de générer des prospects, d’améliorer la conversion et de dialoguer avec vos clients. Lors de la création d’une stratégie de marketing sur les médias sociaux, vous devez identifier votre public cible et déterminer les plates-formes qu’ils utilisent et celles qui fonctionneront le mieux pour vous.</p> <p>Cela vous aidera à positionner votre marque sur les bonnes plateformes sociales et à adapter votre contenu pour atteindre correctement vos clients potentiels.</p> <h2>Utilisez le marketing vidéo</h2> <p>Les vidéos sont un outil efficace pour accroître la présence de votre marque et atteindre vos clients cibles. Facebook Live, Story Instagram et SnapChat sont quelques-uns des outils que vous pouvez utiliser pour créer des vidéos courtes mais attrayantes que de nombreux internautes consulteront. Vous pouvez également investir dans des vidéos marketing bien produites pour accroître la présence de votre entreprise sur Youtube, les plateformes sociales ou lancer des campagnes marketing.</p> <h2>Déployer une stratégie de référencement naturel (SEO)</h2> <p>Lancer un site Web et publier quelques éléments de contenu ne sera pas suffisant. Ajouter un blogue est crucial pour améliorer le SEO et bâtir une présence Web optimisée. L’optimisation pour les moteurs de recherche (référencement organique ou SEO) vous aideront à vous classer plus haut sur les moteurs de recherche comme Google pour les termes de recherche clés concernant votre entreprise et les recherches de vos clients potentiels. Un classement plus élevé signifie une plus grande visibilité parmi les utilisateurs et un trafic plus élevé pour votre site Web. Le trafic peut générer des prospects que vous pouvez convertir en clients payants.</p> <h2>En résumé</h2> <p>Le <a rel="noopener noreferrer" href="/agence-marketing-inbound-montreal">marketing numérique</a> peut vous aider à développer votre entreprise en utilisant ces conseils et stratégies. Ces conseils sont importants pour tous les entrepreneurs cherchant à développer leur entreprise. 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