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.infobox-3cols-child{margin:auto}.mw-parser-output .infobox .navbar{font-size:100%}@media screen{html.skin-theme-clientpref-night .mw-parser-output .infobox-full-data:not(.notheme)>div:not(.notheme)[style]{background:#1f1f23!important;color:#f8f9fa}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .infobox-full-data:not(.notheme) div:not(.notheme){background:#1f1f23!important;color:#f8f9fa}}@media(min-width:640px){body.skin--responsive .mw-parser-output .infobox-table{display:table!important}body.skin--responsive .mw-parser-output .infobox-table>caption{display:table-caption!important}body.skin--responsive .mw-parser-output .infobox-table>tbody{display:table-row-group}body.skin--responsive .mw-parser-output .infobox-table tr{display:table-row!important}body.skin--responsive .mw-parser-output .infobox-table th,body.skin--responsive .mw-parser-output .infobox-table td{padding-left:inherit;padding-right:inherit}}</style><style data-mw-deduplicate="TemplateStyles:r1242257876">.mw-parser-output .ib-company .infobox-label{padding-right:0.5em}.mw-parser-output .ib-company .infobox-data,.mw-parser-output .ib-company .infobox-below{line-height:1.35em}.mw-parser-output .ib-company-logo img{background-color:#f8f9fa}.mw-parser-output .ib-company-locality,.mw-parser-output .ib-company-country{display:inline}</style><table class="infobox ib-company vcard"><caption class="infobox-title fn org" style="font-size: 125%;">InMobi</caption><tbody><tr><td colspan="2" class="infobox-image ib-company-logo logo"><span class="mw-default-size" typeof="mw:File/Frameless"><a href="/wiki/File:Inmobi-logo.svg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/6/6b/Inmobi-logo.svg/250px-Inmobi-logo.svg.png" decoding="async" width="220" height="32" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/6/6b/Inmobi-logo.svg/330px-Inmobi-logo.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/6/6b/Inmobi-logo.svg/500px-Inmobi-logo.svg.png 2x" data-file-width="512" data-file-height="75" /></a></span></td></tr><tr><th scope="row" class="infobox-label">Formerly</th><td class="infobox-data nickname">mKhoj</td></tr><tr><th scope="row" class="infobox-label">Company type</th><td class="infobox-data category"><a href="/wiki/Private_company" class="mw-redirect" title="Private company">Private</a></td></tr><tr><th scope="row" class="infobox-label">Industry</th><td class="infobox-data category"><style data-mw-deduplicate="TemplateStyles:r1126788409">.mw-parser-output .plainlist ol,.mw-parser-output .plainlist ul{line-height:inherit;list-style:none;margin:0;padding:0}.mw-parser-output .plainlist ol li,.mw-parser-output .plainlist ul li{margin-bottom:0}</style><div class="plainlist"> <ul><li><a href="/wiki/Internet" title="Internet">Internet</a></li> <li><a href="/wiki/Digital_marketing" title="Digital marketing">Digital marketing</a></li> <li><a href="/wiki/Social_networking_service" title="Social networking service">Social networking service</a></li></ul> </div></td></tr><tr><th scope="row" class="infobox-label">Founded</th><td class="infobox-data">2007<span class="noprint">; 18 years ago</span><span style="display:none"> (<span class="bday dtstart published updated">2007</span>)</span> <sup id="cite_ref-1" class="reference"><a href="#cite_note-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup></td></tr><tr><th scope="row" class="infobox-label">Founder</th><td class="infobox-data agent"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1126788409" /><div class="plainlist"><ul><li>Naveen Tewari</li><li>Mohit Saxena</li><li>Amit Gupta</li><li>Abhay Singhal</li></ul></div> <sup id="cite_ref-2" class="reference"><a href="#cite_note-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup></td></tr><tr><th scope="row" class="infobox-label">Headquarters</th><td class="infobox-data adr"><div class="ib-company-locality locality"><a href="/wiki/Bangalore" class="mw-redirect" title="Bangalore">Bangalore</a>, <a href="/wiki/Karnataka" title="Karnataka">Karnataka</a>, India</div></td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;">Area served</div></th><td class="infobox-data">Worldwide</td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;">Key people</div></th><td class="infobox-data agent"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1126788409" /><div class="plainlist"> <ul><li>Piyush Shah (Co Founder of InMobi Group and President & COO, Glance) <sup id="cite_ref-3" class="reference"><a href="#cite_note-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup></li> <li>Marc Steifman (<a href="/wiki/CFO" class="mw-redirect" title="CFO">CFO</a>)</li></ul> </div></td></tr><tr><th scope="row" class="infobox-label">Products</th><td class="infobox-data"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1126788409" /><div class="plainlist"><ul><li><a href="/wiki/Glance_(company)" title="Glance (company)">Glance</a> (including <a href="/wiki/Roposo" title="Roposo">Roposo</a>)</li><li>Trufactor</li></ul></div></td></tr><tr><th scope="row" class="infobox-label">Revenue</th><td class="infobox-data"><span typeof="mw:File"><span title="Increase"><img alt="Increase" src="//upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/20px-Increase2.svg.png" decoding="async" width="11" height="11" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/40px-Increase2.svg.png 2x" data-file-width="300" data-file-height="300" /></span></span> <span class="nowrap"><span style="white-space: nowrap">₹</span>589 crore</span> (US$69 million) (FY23)<sup id="cite_ref-fy23_4-0" class="reference"><a href="#cite_note-fy23-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup></td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;"><a href="/wiki/Net_income" title="Net income">Net income</a></div></th><td class="infobox-data"><span typeof="mw:File"><span title="Increase"><img alt="Increase" src="//upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/20px-Increase2.svg.png" decoding="async" width="11" height="11" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/40px-Increase2.svg.png 2x" data-file-width="300" data-file-height="300" /></span></span> <span class="nowrap"><span style="white-space: nowrap">₹</span>113 crore</span> (US$13 million) (FY23)<sup id="cite_ref-fy23_4-1" class="reference"><a href="#cite_note-fy23-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup></td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;">Number of employees</div></th><td class="infobox-data">2,500<sup id="cite_ref-5" class="reference"><a href="#cite_note-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup></td></tr><tr><th scope="row" class="infobox-label">Website</th><td class="infobox-data"><span class="url"><a rel="nofollow" class="external text" href="https://www.inmobi.com/">inmobi.com</a></span></td></tr></tbody></table> <p><b>InMobi</b> (formerly <b>mKhoj</b>) is an Indian <a href="/wiki/Multinational_corporation" title="Multinational corporation">multinational</a> <a href="/wiki/Technology_company" title="Technology company">technology company</a>, based in <a href="/wiki/Bangalore" class="mw-redirect" title="Bangalore">Bangalore</a>.<sup id="cite_ref-VentureBeat_6-0" class="reference"><a href="#cite_note-VentureBeat-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-www.ETtech.com_7-0" class="reference"><a href="#cite_note-www.ETtech.com-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-Chatterjee_8-0" class="reference"><a href="#cite_note-Chatterjee-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup> Originally an SMS-based search engine, it now operates a mobile-first platform to enable contextual mobile advertising.<sup id="cite_ref-:0_9-0" class="reference"><a href="#cite_note-:0-9"><span class="cite-bracket">[</span>9<span class="cite-bracket">]</span></a></sup> </p><p>The company was founded in 2007 under the name mKhoj by Naveen Tewari, Mohit Saxena, Amit Gupta and Abhay Singhal.<sup id="cite_ref-10" class="reference"><a href="#cite_note-10"><span class="cite-bracket">[</span>10<span class="cite-bracket">]</span></a></sup> In 2008, it transitioned from being a <a href="/wiki/SMS" title="SMS">SMS</a>-based search engine to mobile advertising and rebranded as InMobi. In 2011, InMobi became the first Indian <a href="/wiki/List_of_unicorn_startup_companies" title="List of unicorn startup companies">unicorn startup company</a>.<sup id="cite_ref-11" class="reference"><a href="#cite_note-11"><span class="cite-bracket">[</span>11<span class="cite-bracket">]</span></a></sup> It has 22 offices in 12 countries across 5 continents and employs around 2,500 people.<sup id="cite_ref-Pandya-Wagh_12-0" class="reference"><a href="#cite_note-Pandya-Wagh-12"><span class="cite-bracket">[</span>12<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-13" class="reference"><a href="#cite_note-13"><span class="cite-bracket">[</span>13<span class="cite-bracket">]</span></a></sup> </p><p>The company is backed by <a href="/wiki/Soft_Bank" class="mw-redirect" title="Soft Bank">Soft Bank</a>, <a href="/wiki/Kleiner_Perkins_Caufield_%26_Byers" class="mw-redirect" title="Kleiner Perkins Caufield & Byers">Kleiner Perkins Caufield & Byers</a> and <a href="/wiki/Ram_Shriram" title="Ram Shriram">Ram Shriram</a>'s Sherpalo Ventures.<sup id="cite_ref-:0_9-1" class="reference"><a href="#cite_note-:0-9"><span class="cite-bracket">[</span>9<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-14" class="reference"><a href="#cite_note-14"><span class="cite-bracket">[</span>14<span class="cite-bracket">]</span></a></sup> It raised a total of US$215.6 million in three rounds of funding – US$0.5 million in 2007, US$7.1 million in Series A funding in 2008, US$8 million in Series B funding in 2010, US$200 million in Series C funding in 2011.<sup id="cite_ref-:0_9-2" class="reference"><a href="#cite_note-:0-9"><span class="cite-bracket">[</span>9<span class="cite-bracket">]</span></a></sup> </p> <meta property="mw:PageProp/toc" /> <div class="mw-heading mw-heading2"><h2 id="History">History</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=InMobi&action=edit&section=1" title="Edit section: History"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>InMobi started in 2007, when it was known as <i>mKhoj</i> (mobile khoj), providing SMS-based <a href="/wiki/Web_search_engine" class="mw-redirect" title="Web search engine">search engine</a> services.<sup id="cite_ref-Pandya-Wagh_12-1" class="reference"><a href="#cite_note-Pandya-Wagh-12"><span class="cite-bracket">[</span>12<span class="cite-bracket">]</span></a></sup> The launch followed its first round of funding of $500,000 USD was from Mumbai Angels in August 2006.<sup class="noprint Inline-Template Template-Fact" style="white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Citation_needed" title="Wikipedia:Citation needed"><span title="This claim needs references to reliable sources. (February 2025)">citation needed</span></a></i>]</sup> It was started by the four founders out of a residential apartment in Bangalore.<sup id="cite_ref-15" class="reference"><a href="#cite_note-15"><span class="cite-bracket">[</span>15<span class="cite-bracket">]</span></a></sup> </p><p>The founders later felt the need to rebrand to InMobi as the company shifted focus from mobile search to <a href="/wiki/Mobile_advertising" title="Mobile advertising">mobile advertising</a>. "InMobi" was also thought to be easier to pronounce in English as compared to mKhoj – which is a derivative of the <a href="/wiki/Hindi" title="Hindi">Hindi</a> word for "search".<sup id="cite_ref-16" class="reference"><a href="#cite_note-16"><span class="cite-bracket">[</span>16<span class="cite-bracket">]</span></a></sup> The company initially operated in emerging markets in <a href="/wiki/Asia" title="Asia">Asia</a> and <a href="/wiki/Africa" title="Africa">Africa</a>, before expanding to the US in 2009.<sup id="cite_ref-17" class="reference"><a href="#cite_note-17"><span class="cite-bracket">[</span>17<span class="cite-bracket">]</span></a></sup> After rebranding the company from mKhoj to InMobi, they received Series A funding of $7.1 million USD from <a href="/wiki/Kleiner_Perkins_Caufield_%26_Byers" class="mw-redirect" title="Kleiner Perkins Caufield & Byers">Kleiner Perkins Caufield & Byers</a> in 2008, and Series B funding to the tune of $8 Million USD in 2010.<sup id="cite_ref-businesstoday.in_18-0" class="reference"><a href="#cite_note-businesstoday.in-18"><span class="cite-bracket">[</span>18<span class="cite-bracket">]</span></a></sup> </p><p>In 2011, the start-up raised $200 million USD from <a href="/wiki/SoftBank_Group" title="SoftBank Group">Softbank Group</a>. The investment was doled out in two tranches, US$100 million in 2011 and the rest in 2012.<sup id="cite_ref-19" class="reference"><a href="#cite_note-19"><span class="cite-bracket">[</span>19<span class="cite-bracket">]</span></a></sup> </p><p>In August 2011, InMobi acquired US-based mobile advertising provider Sprout, which was backed by <a href="/wiki/Polaris_Partners" title="Polaris Partners">Polaris Partners</a>. Sprout, which provided the platform for creating <a href="/wiki/HTML5" title="HTML5">HTML5</a> rich media advertising, was renamed InMobi Studio in 2012.<sup id="cite_ref-20" class="reference"><a href="#cite_note-20"><span class="cite-bracket">[</span>20<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-21" class="reference"><a href="#cite_note-21"><span class="cite-bracket">[</span>21<span class="cite-bracket">]</span></a></sup> In July 2012, InMobi acquired MMTG Labs, a San Francisco-based start-up that operates Facebook apps marketplace Appbistro as well as white label app distribution platform AppGalleries. Per <a href="/wiki/TechCrunch" title="TechCrunch">TechCrunch</a>, the new platform AppGallery was the reason for InMobi acquisition of MMTG.<sup id="cite_ref-22" class="reference"><a href="#cite_note-22"><span class="cite-bracket">[</span>22<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-23" class="reference"><a href="#cite_note-23"><span class="cite-bracket">[</span>23<span class="cite-bracket">]</span></a></sup> </p><p>InMobi launched its native advertising platform in 2014.<sup id="cite_ref-Mishra_24-0" class="reference"><a href="#cite_note-Mishra-24"><span class="cite-bracket">[</span>24<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-:1_25-0" class="reference"><a href="#cite_note-:1-25"><span class="cite-bracket">[</span>25<span class="cite-bracket">]</span></a></sup> In 2015, InMobi launched a new remarketing and discovery platform called Miip.<sup id="cite_ref-26" class="reference"><a href="#cite_note-26"><span class="cite-bracket">[</span>26<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-27" class="reference"><a href="#cite_note-27"><span class="cite-bracket">[</span>27<span class="cite-bracket">]</span></a></sup> </p><p>In September 2015, InMobi entered a <a href="/wiki/Monetization" title="Monetization">monetisation</a> partnership with China-based APUS group, which allows users to customise their android screens. The partnership provides the company access to an estimated 500 million users in China as well as exclusive access to all APUS users in <a href="/wiki/India" title="India">India</a>.<sup id="cite_ref-28" class="reference"><a href="#cite_note-28"><span class="cite-bracket">[</span>28<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-29" class="reference"><a href="#cite_note-29"><span class="cite-bracket">[</span>29<span class="cite-bracket">]</span></a></sup> </p><p>According to sources, InMobi laid off approximately 10 per cent of its workforce in April 2016, due to the company reeling under losses of US$45.5 million in 2014-15 and US$40.91 million in 2015–16 in a bid to show profitability.<sup id="cite_ref-businesstoday.in_18-1" class="reference"><a href="#cite_note-businesstoday.in-18"><span class="cite-bracket">[</span>18<span class="cite-bracket">]</span></a></sup> The company also saw major attrition in their senior management during this phase.<sup id="cite_ref-30" class="reference"><a href="#cite_note-30"><span class="cite-bracket">[</span>30<span class="cite-bracket">]</span></a></sup> InMobi has refuted the claims, by stating that they added 184 full employees in 2016 and their voluntary attrition rates are lower than the industry average with 80% of the executive team at InMobi has an average tenure of more than four years.<sup id="cite_ref-31" class="reference"><a href="#cite_note-31"><span class="cite-bracket">[</span>31<span class="cite-bracket">]</span></a></sup> </p><p>In Jan 2018, InMobi acquired Los Angeles based Aerserv for US$90 Million in cash and stock to create the world's largest programmatic video platform for mobile publishers; making it InMobi's fifth and largest acquisition till date.<sup id="cite_ref-32" class="reference"><a href="#cite_note-32"><span class="cite-bracket">[</span>32<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-33" class="reference"><a href="#cite_note-33"><span class="cite-bracket">[</span>33<span class="cite-bracket">]</span></a></sup> In November 2019, InMobi's <a href="/wiki/Glance_(company)" title="Glance (company)">Glance</a><sup id="cite_ref-34" class="reference"><a href="#cite_note-34"><span class="cite-bracket">[</span>34<span class="cite-bracket">]</span></a></sup> (the mobile content platform and part of the InMobi Group) acquired short video content platform <a href="/wiki/Roposo" title="Roposo">Roposo</a>.<sup id="cite_ref-35" class="reference"><a href="#cite_note-35"><span class="cite-bracket">[</span>35<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="See_also">See also</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=InMobi&action=edit&section=2" title="Edit section: See also"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li><a href="/wiki/IronSource" title="IronSource">IronSource</a></li> <li><a href="/wiki/AdMob" title="AdMob">AdMob</a></li></ul> <div class="mw-heading mw-heading2"><h2 id="References">References</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=InMobi&action=edit&section=3" title="Edit section: References"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1239543626">.mw-parser-output .reflist{margin-bottom:0.5em;list-style-type:decimal}@media screen{.mw-parser-output .reflist{font-size:90%}}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output .reflist-upper-roman{list-style-type:upper-roman}.mw-parser-output .reflist-lower-alpha{list-style-type:lower-alpha}.mw-parser-output .reflist-lower-greek{list-style-type:lower-greek}.mw-parser-output .reflist-lower-roman{list-style-type:lower-roman}</style><div class="reflist reflist-columns references-column-width" style="column-width: 30em;"> <ol class="references"> <li id="cite_note-1"><span class="mw-cite-backlink"><b><a href="#cite_ref-1">^</a></b></span> <span class="reference-text"><style data-mw-deduplicate="TemplateStyles:r1238218222">.mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}.mw-parser-output .id-lock-free.id-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/6/65/Lock-green.svg")right 0.1em center/9px no-repeat}.mw-parser-output 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0}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:var(--color-error,#d33)}.mw-parser-output .cs1-visible-error{color:var(--color-error,#d33)}.mw-parser-output .cs1-maint{display:none;color:#085;margin-left:0.3em}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}@media screen{.mw-parser-output .cs1-format{font-size:95%}html.skin-theme-clientpref-night .mw-parser-output .cs1-maint{color:#18911f}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .cs1-maint{color:#18911f}}</style><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.techinasia.com/inmobi-naveen-tewari-founding-story">"Tech in Asia - Connecting Asia's startup ecosystem"</a>. <i>www.techinasia.com</i>.</cite><span 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advertising Platform Sees Revenue Jump of 41% in FY23"</a>. <i>Exchange4media</i><span class="reference-accessdate">. Retrieved <span class="nowrap">27 January</span> 2024</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Exchange4media&rft.atitle=InMobi+Mobile+advertising+Platform+Sees+Revenue+Jump+of+41%25+in+FY23&rft_id=https%3A%2F%2Fwww.exchange4media.com%2Fdigital-news%2Finmobi-sees-revenue-jump-of-41-in-fy23-131545.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AInMobi" class="Z3988"></span></span> </li> <li id="cite_note-5"><span class="mw-cite-backlink"><b><a href="#cite_ref-5">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.thehindubusinessline.com/companies/inmobi-lays-off-50-70-employees-on-performance-metrics/article66423388.ece">"InMobi lays off 50-70 employees on performance metrics"</a>. 23 January 2023.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=InMobi+lays+off+50-70+employees+on+performance+metrics&rft.date=2023-01-23&rft_id=https%3A%2F%2Fwww.thehindubusinessline.com%2Fcompanies%2Finmobi-lays-off-50-70-employees-on-performance-metrics%2Farticle66423388.ece&rfr_id=info%3Asid%2Fen.wikipedia.org%3AInMobi" class="Z3988"></span></span> </li> <li id="cite_note-VentureBeat-6"><span class="mw-cite-backlink"><b><a href="#cite_ref-VentureBeat_6-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://venturebeat.com/2018/06/26/inmobi-and-microsoft-partner-on-cloud-based-mobile-enterprise-marketing-platform/">"InMobi and Microsoft partner on cloud-based mobile enterprise marketing platform"</a>. <i>VentureBeat</i>. 26 June 2018<span class="reference-accessdate">. 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Retrieved <span class="nowrap">23 August</span> 2018</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=The+Economic+Times&rft.atitle=InMobi+partners+Microsoft+to+offer+marketing+solutions+to+enterprises+-+ETtech&rft.date=2018-06-26&rft.au=www.ETtech.com&rft_id=https%3A%2F%2Ftech.economictimes.indiatimes.com%2Fnews%2Fcorporate%2Finmobi-partners-microsoft-to-offer-marketing-solutions-to-enterprises%2F64750874&rfr_id=info%3Asid%2Fen.wikipedia.org%3AInMobi" class="Z3988"></span></span> </li> <li id="cite_note-Chatterjee-8"><span class="mw-cite-backlink"><b><a href="#cite_ref-Chatterjee_8-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFChatterjee" class="citation news cs1">Chatterjee, Laharee. <a rel="nofollow" class="external text" href="https://www.reuters.com/article/us-inmobi-microsoft/microsoft-inmobi-collaborate-to-offer-marketing-capabilities-to-enterprise-customers-idUSKBN1JM118">"Microsoft, InMobi collaborate to offer marketing capabilities to..."</a> <i>U.S</i><span class="reference-accessdate">. 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Retrieved <span class="nowrap">7 February</span> 2017</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Business+Standard+India&rft.atitle=InMobi+launches+content+discovery+ad+platform+Miip&rft.date=2015-07-15&rft.aulast=Reporter&rft.aufirst=B.+S.&rft_id=http%3A%2F%2Fwww.business-standard.com%2Farticle%2Fcompanies%2Finmobi-launches-content-discovery-ad-platform-miip-115071500160_1.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AInMobi" class="Z3988"></span></span> </li> <li id="cite_note-27"><span class="mw-cite-backlink"><b><a href="#cite_ref-27">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.mediapost.com/publications/article/288279/inmobi-launches-mobile-first-in-app-remarketing-pl.html">"InMobi Launches Mobile-First In-App Remarketing Platform"</a>. <i>www.mediapost.com</i><span class="reference-accessdate">. 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Retrieved <span class="nowrap">2 February</span> 2017</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Techcircle.in+-+India+startups%2C+internet%2C+mobile%2C+e-commerce%2C+software%2C+online+businesses%2C+technology%2C+venture+capital%2C+angel%2C+seed+.Not+only+that+this+Inmobi+tracks+or+embedds+cookies+without+customers+knowledge.&rft.atitle=Flashback+2016%3A+InMobi+grapples+with+top-level+exits%2C+losses&rft.date=2016-12-30&rft_id=http%3A%2F%2Ftechcircle.vccircle.com%2F2016%2F12%2F30%2Fflashback-2016-inmobi-grapples-with-eroding-confidence-losses%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AInMobi" class="Z3988"></span></span> </li> <li id="cite_note-32"><span class="mw-cite-backlink"><b><a href="#cite_ref-32">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFBhattacharya" class="citation news cs1">Bhattacharya, Ananya. <a rel="nofollow" class="external text" href="https://qz.com/1175121/inmobi-an-indian-unicorn-is-going-global-in-search-of-technology-and-talent/">"An Indian unicorn is going global in search of technology and talent"</a>. <i>Quartz</i><span class="reference-accessdate">. Retrieved <span class="nowrap">17 January</span> 2018</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Quartz&rft.atitle=An+Indian+unicorn+is+going+global+in+search+of+technology+and+talent&rft.aulast=Bhattacharya&rft.aufirst=Ananya&rft_id=https%3A%2F%2Fqz.com%2F1175121%2Finmobi-an-indian-unicorn-is-going-global-in-search-of-technology-and-talent%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AInMobi" class="Z3988"></span></span> </li> <li id="cite_note-33"><span class="mw-cite-backlink"><b><a href="#cite_ref-33">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://timesofindia.indiatimes.com/companies/inmobi-acquires-us-based-aerserv-for-90-million/articleshow/62447774.cms">"InMobi acquires US-based AerServ for $90 million - Times of India"</a>. <i>The Times of India</i><span class="reference-accessdate">. Retrieved <span class="nowrap">17 January</span> 2018</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=The+Times+of+India&rft.atitle=InMobi+acquires+US-based+AerServ+for+%2490+million+-+Times+of+India&rft_id=https%3A%2F%2Ftimesofindia.indiatimes.com%2Fcompanies%2Finmobi-acquires-us-based-aerserv-for-90-million%2Farticleshow%2F62447774.cms&rfr_id=info%3Asid%2Fen.wikipedia.org%3AInMobi" class="Z3988"></span></span> </li> <li id="cite_note-34"><span class="mw-cite-backlink"><b><a href="#cite_ref-34">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://www.forbesindia.com/article/leaderboard/inmobi-wants-to-glue-your-attention-to-your-lock-screen/53095/1">"InMobi wants to glue your attention to your lock screen"</a>. <i>Forbesindia.com- forbes india business news, share market investment, India's richest people, startups</i>. 17 April 2019.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Forbesindia.com-+forbes+india+business+news%2C+share+market+investment%2C+India%27s+richest+people%2C+startups&rft.atitle=InMobi+wants+to+glue+your+attention+to+your+lock+screen&rft.date=2019-04-17&rft_id=https%3A%2F%2Fwww.forbesindia.com%2Farticle%2Fleaderboard%2Finmobi-wants-to-glue-your-attention-to-your-lock-screen%2F53095%2F1&rfr_id=info%3Asid%2Fen.wikipedia.org%3AInMobi" class="Z3988"></span></span> </li> <li id="cite_note-35"><span class="mw-cite-backlink"><b><a href="#cite_ref-35">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://inshorts.com/en/news/indias-1st-unicorn-inmobis-glance-buys-iitians-video-app-roposo-1574739188398">"India's 1st unicorn InMobi's Glance buys IITians' video app Roposo"</a>. <i>Inshorts - Stay Informed</i><span class="reference-accessdate">. Retrieved <span class="nowrap">26 November</span> 2019</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Inshorts+-+Stay+Informed&rft.atitle=India%27s+1st+unicorn+InMobi%27s+Glance+buys+IITians%27+video+app+Roposo&rft_id=https%3A%2F%2Finshorts.com%2Fen%2Fnews%2Findias-1st-unicorn-inmobis-glance-buys-iitians-video-app-roposo-1574739188398&rfr_id=info%3Asid%2Fen.wikipedia.org%3AInMobi" class="Z3988"></span></span> </li> </ol></div> <div class="mw-heading mw-heading2"><h2 id="External_links">External links</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=InMobi&action=edit&section=4" title="Edit section: External links"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li><span class="url"><a rel="nofollow" class="external text" href="https://www.inmobi.com/">InMobi</a></span></li> <li><span class="url"><a rel="nofollow" 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navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Masayoshi_Son" title="Masayoshi Son">Masayoshi Son</a> (founder)</li> <li><a href="/wiki/Nikesh_Arora" title="Nikesh Arora">Nikesh Arora</a></li> <li><a href="/wiki/Marcelo_Claure" title="Marcelo Claure">Marcelo Claure</a></li> <li><a href="/wiki/Eric_Hippeau" title="Eric Hippeau">Eric Hippeau</a></li> <li><a href="/wiki/Rajeev_Misra" title="Rajeev Misra">Rajeev Misra</a></li> <li><a href="/wiki/Shigenobu_Nagamori" title="Shigenobu Nagamori">Shigenobu Nagamori</a></li> <li><a href="/wiki/Sachio_Semmoto" title="Sachio Semmoto">Sachio Semmoto</a></li> <li><a href="/wiki/Akshay_Naheta" title="Akshay Naheta">Akshay Naheta</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Companies</th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><td colspan="2" class="navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Arm_Holdings" title="Arm Holdings">Arm Holdings</a></li> <li><a href="/wiki/Aldebaran_Robotics" class="mw-redirect" title="Aldebaran Robotics">Aldebaran Robotics</a></li> <li><a href="/wiki/Brightstar_Corporation" class="mw-redirect" title="Brightstar Corporation">Brightstar Corporation</a></li> <li><a href="/wiki/DramaFever" title="DramaFever">DramaFever</a></li> <li><a href="/wiki/Fortress_Investment_Group" title="Fortress Investment Group">Fortress Investment Group</a></li> <li><a href="/wiki/LY_Corporation" title="LY Corporation">LY Corporation</a></li> <li><a href="/wiki/RadioShack" title="RadioShack">RadioShack</a></li> <li><a href="/wiki/SB_Creative" title="SB Creative">SB Creative</a></li> <li><a href="/wiki/SoftBank_Mobile" class="mw-redirect" title="SoftBank Mobile">SoftBank Mobile</a></li> <li><a href="/wiki/T-Mobile_US" title="T-Mobile US">T-Mobile US</a> (7.64%)</li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">India</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Blinkit" title="Blinkit">Blinkit</a></li> <li><a href="/wiki/Flipkart" title="Flipkart">Flipkart</a></li> <li><a href="/wiki/Hike_Messenger" title="Hike Messenger">Hike</a></li> <li><a class="mw-selflink selflink">InMobi</a></li> <li><a href="/wiki/Ola_Cabs" class="mw-redirect" title="Ola Cabs">Ola Cabs</a></li> <li><a href="/wiki/Oyo_Rooms" title="Oyo Rooms">OYO</a></li> <li><a href="/wiki/Paytm" title="Paytm">Paytm</a></li> <li><a href="/wiki/Snapdeal" title="Snapdeal">Snapdeal</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Southeast Asia</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/GoTo_(Indonesian_company)" title="GoTo (Indonesian company)">GoTo</a> <ul><li><a href="/wiki/Gojek" title="Gojek">Gojek</a></li> <li><a href="/wiki/Tokopedia" title="Tokopedia">Tokopedia</a></li></ul></li> <li><a href="/wiki/Grab_(company)" class="mw-redirect" title="Grab (company)">Grab</a> <ul><li><a href="/wiki/OVO_(payment_service)" title="OVO (payment service)">OVO</a></li></ul></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Affiliated companies</th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/GungHo_Online_Entertainment" title="GungHo Online Entertainment">GungHo Online Entertainment</a> (3.80%)</li> <li><a href="/wiki/Alibaba_Group" title="Alibaba Group">Alibaba Group</a> (36%)</li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Related articles</th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Boston_Dynamics" title="Boston Dynamics">Boston Dynamics</a></li> <li><a href="/wiki/Fukuoka_SoftBank_Hawks" title="Fukuoka SoftBank Hawks">Fukuoka SoftBank Hawks</a></li> <li><a href="/wiki/SBI_Group" title="SBI Group">SBI Group</a></li> <li><a href="/wiki/SoftBank_Capital" title="SoftBank Capital">SoftBank Capital</a></li> <li><a href="/wiki/SoftBank_Vision_Fund" title="SoftBank Vision Fund">SoftBank Vision Fund</a></li> <li><a href="/wiki/Sprint_Corporation" title="Sprint Corporation">Sprint Corporation</a></li></ul> </div></td></tr></tbody></table></div>    </div><noscript><img src="https://auth.wikimedia.org/loginwiki/wiki/Special:CentralAutoLogin/start?useformat=desktop&type=1x1&usesul3=1" alt="" width="1" height="1" style="border: none; position: absolute;"></noscript> <div class="printfooter" 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