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Serguei Netessine - Google Scholar
<!doctype html><html><head><title>Serguei Netessine - Google Scholar</title><meta http-equiv="Content-Type" content="text/html;charset=UTF-8"><meta http-equiv="X-UA-Compatible" content="IE=Edge"><meta name="referrer" content="always"><meta name="viewport" content="width=device-width,initial-scale=1,minimum-scale=1,maximum-scale=2"><meta name="format-detection" content="telephone=no"><link rel="shortcut icon" href="/favicon.ico"><link rel="canonical" href="https://scholar.google.com/citations?user=BWfBEqMAAAAJ&hl=en"><meta name="description" content="Professor of Operations, information and Decisions - Cited by 13,225 - Operations management - Supply chain management - operations research - innovation"><meta property="og:description" content="Professor of Operations, information and Decisions - Cited by 13,225 - Operations management - Supply chain management - operations research - innovation"><meta property="og:title" content="Serguei Netessine"><meta property="og:image" 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id="gs_md_err" style="display:none">The system can't perform the operation now. Try again later.</div><div id="gs_md_s"></div><div data-h="0" class="gs_md_wnw gs_md_ds"><div id="gsc_md_hist" class="gs_md_d gs_md_ds gs_ttzi" role="dialog" tabindex="-1" aria-labelledby="gsc_md_hist-t" data-wfc="gsc_md_hist-x"><div class="gs_md_hdr"><a href="javascript:void(0)" id="gsc_md_hist-x" role="button" aria-label="Cancel" data-mdx="gsc_md_hist" class="gs_btnCLS gs_md_x gs_md_hdr_c gs_in_ib gs_btn_lrge"><span class="gs_ico"></span><span class="gs_ia_notf"></span><span class="gs_lbl"></span></a><h2 id="gsc_md_hist-t" class="gs_md_hdr_t">Citations per year</h2><div class="gs_md_hdr_b"></div></div><div id="gsc_md_hist-bdy" class="gs_md_bdy"><style>#gsc_md_hist{width:80%;max-width:386px;}#gsc_md_hist_c{position:relative;width:100%;}</style><div id="gsc_md_hist_c"></div></div></div></div><div data-h="600" class="gs_md_wnw gs_md_ds gs_md_wmw"><div id="gsc_md_cbyd" class="gs_md_d gs_md_ds gs_ttzi" role="dialog" tabindex="-1" aria-labelledby="gsc_md_cbyd-t" data-cid="gsc_md_cbyd_l" data-wfc="gsc_md_cbyd-x"><div class="gs_md_hdr"><a href="javascript:void(0)" id="gsc_md_cbyd-x" role="button" aria-label="Cancel" data-mdx="gsc_md_cbyd" class="gs_btnCLS gs_md_x gs_md_hdr_c gs_in_ib gs_btn_lrge"><span class="gs_ico"></span><span class="gs_ia_notf"></span><span class="gs_lbl"></span></a><h2 id="gsc_md_cbyd-t" class="gs_md_hdr_t">Duplicate citations</h2><div class="gs_md_hdr_b"></div></div><div id="gsc_md_cbyd-bdy" class="gs_md_bdy"><form id="gsc_md_cbyd_f" action="/citations?hl=en&user=BWfBEqMAAAAJ&view_op=list_works" method="post"><input type="hidden" name="s" value=""><div class="gs_md_lbl">The following articles are merged in Scholar. Their <a id="gsc_md_cbyd_c" href="javascript:void(0)">combined citations</a> are counted only for the first article.</div><div id="gsc_md_cbyd_l"></div></form></div></div></div><div data-h="600" class="gs_md_wnw gs_md_ds gs_md_wmw"><div id="gsc_md_cbym" class="gs_md_d gs_md_ds gs_ttzi" role="dialog" tabindex="-1" aria-labelledby="gsc_md_cbym-t" data-cid="gsc_md_cbym_l" data-wfc="gsc_md_cbym-x"><div class="gs_md_hdr"><a href="javascript:void(0)" id="gsc_md_cbym-x" role="button" aria-label="Cancel" data-mdx="gsc_md_cbym" class="gs_btnCLS gs_md_x gs_md_hdr_c gs_in_ib gs_btn_lrge"><span class="gs_ico"></span><span class="gs_ia_notf"></span><span class="gs_lbl"></span></a><h2 id="gsc_md_cbym-t" class="gs_md_hdr_t">Merged citations</h2><div class="gs_md_hdr_b"></div></div><div id="gsc_md_cbym-bdy" class="gs_md_bdy"><div class="gs_md_lbl">This "Cited by" count includes citations to the following articles in Scholar. The ones marked <span id="gsc_md_cbym_s">*</span> may be different from the article in the profile.</div><div id="gsc_md_cbym_l" data-act="/citations?hl=en&user=BWfBEqMAAAAJ&view_op=list_works"></div></div></div></div><div data-h="900" class="gs_md_wnw gs_md_ds gs_md_wmw"><div id="gsc_md_cod" class="gs_md_d gs_md_ds gs_ttzi gsc_cod_lc" role="dialog" tabindex="-1" aria-labelledby="gsc_md_cod-t" data-cid="gsc_cods_res" data-wfc="gsc_md_cod-x"><div class="gs_md_hdr"><a href="javascript:void(0)" id="gsc_md_cod-x" role="button" aria-label="Cancel" data-mdx="gsc_md_cod" class="gs_btnCLS gs_md_x gs_md_hdr_c gs_in_ib gs_btn_lrge"><span class="gs_ico"></span><span class="gs_ia_notf"></span><span class="gs_lbl"></span></a><h2 id="gsc_md_cod-t" class="gs_md_hdr_t"><span id="gsc_cod_t"><span id="gsc_cod_tadd">Add co-authors</span><span id="gsc_cod_tedit">Co-authors</span><a id="gsc_cod_trev" href="javascript:void(0)" data-txt="Review" data-lim="Limit reached"></a></span></h2><div class="gs_md_hdr_b"><button type="button" id="gsc_cod_done" aria-label="Add co-authors" disabled class="gs_btnDNW gs_in_ib gs_btn_act gs_btn_half gs_btn_lsb"><span class="gs_wr"><span class="gs_ico"></span><span class="gs_lbl"></span></span></button></div></div><div id="gsc_md_cod-bdy" class="gs_md_bdy"><div id="gsc_cods_urls" class="gsc_cods_hide" data-ls="" data-lc="/citations?view_op=list_colleagues&hl=en&json=&user=BWfBEqMAAAAJ" data-sa=""></div><form id="gsc_cods_save" action="" method="POST"><input type="hidden" name="colleague_add"><input type="hidden" name="colleague_del"></form><div id="gsc_cods_res"></div></div></div></div><div data-h="800" class="gs_md_wnw gs_md_ds gs_md_wmw"><div id="gs_md_cita-d" class="gs_md_d gs_md_ds gs_ttzi" role="dialog" tabindex="-1" aria-labelledby="gs_md_cita-d-t" data-cid="gs_md_cita-l" data-wfc="gs_md_cita-d-x"><div class="gs_md_hdr"><a href="javascript:void(0)" id="gs_md_cita-d-x" role="button" aria-label="Cancel" data-mdx="gs_md_cita-d" class="gs_btnCLS gs_md_x gs_md_hdr_c gs_in_ib gs_btn_lrge"><span class="gs_ico"></span><span class="gs_ia_notf"></span><span class="gs_lbl"></span></a><h2 id="gs_md_cita-d-t" class="gs_md_hdr_t"></h2><div class="gs_md_hdr_b"><button type="button" id="gs_md_cita-b-save" aria-label="Save" class="gs_btnDNW gs_in_ib gs_btn_act gs_btn_half gs_btn_lsb"><span class="gs_wr"><span class="gs_ico"></span><span class="gs_lbl"></span></span></button></div></div><div id="gs_md_cita-d-bdy" class="gs_md_bdy"><style>#gs_md_cita-d{width:90%;max-width:1000px;}.gs_el_ph #gs_md_cita-d{width:100%;max-width:none;}#gs_md_cita-d .gs_md_prg{min-height:600px;}</style><div id="gs_md_cita-l" aria-live="assertive"></div></div></div></div><div data-h="0" class="gs_md_wnw gs_md_ds gs_md_wmw"><div id="gsc_md_fol" class="gs_md_d gs_md_ds gs_ttzi" role="dialog" tabindex="-1" aria-labelledby="gsc_md_fol-t" data-wfc="gsc_md_fol-x"><div class="gs_md_hdr"><a href="javascript:void(0)" id="gsc_md_fol-x" role="button" aria-label="Cancel" data-mdx="gsc_md_fol" class="gs_btnCLS gs_md_x gs_md_hdr_c gs_in_ib gs_btn_lrge"><span class="gs_ico"></span><span class="gs_ia_notf"></span><span class="gs_lbl"></span></a><h2 id="gsc_md_fol-t" class="gs_md_hdr_t">Follow</h2><div class="gs_md_hdr_b"></div></div><div id="gsc_md_fol-bdy" class="gs_md_bdy"><form method="post" id="gsc_fol_f" action="/citations?hl=en&user=BWfBEqMAAAAJ&view_op=list_works"><input type="hidden" name="xsrf" value="ADIE8skAAAAAZ0M9Blp5chwILdyCAbjrWKJwusk"><input type="hidden" name="user" value="BWfBEqMAAAAJ"><div id="gsc_fol_inp"></div><div id="gsc_fol_cb"><div class="gsc_fol_cr"><a href="javascript:void(0)" id="gsc_fol_a" role="checkbox" aria-checked="false" data-s="0" class="gs_cb_gen gs_in_cb"><span class="gs_lbl">New articles by this author</span><span class="gs_chk"></span><span class="gs_cbx"></span></a></div><div class="gsc_fol_cr"><a href="javascript:void(0)" id="gsc_fol_c" role="checkbox" aria-checked="false" data-s="0" 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class="gs_lbl">My profile</span></a><a href="/scholar?scilib=1&hl=en" role="menuitem" class="gs_btnL gs_in_ib gs_md_li gs_md_lix gs_in_gray"><span class="gs_ico"></span><span class="gs_ia_notf"></span><span class="gs_lbl">My library</span></a><a href="/citations?view_op=metrics_intro&hl=en" role="menuitem" class="gs_btnJ gs_in_ib gs_md_li gs_md_lix gs_in_gray"><span class="gs_ico"></span><span class="gs_ia_notf"></span><span class="gs_lbl">Metrics</span></a><a href="/scholar_alerts?view_op=list_alerts&hl=en" role="menuitem" class="gs_btnM gs_in_ib gs_md_li gs_md_lix gs_in_gray"><span class="gs_ico"></span><span class="gs_ia_notf"></span><span class="gs_lbl">Alerts</span></a></div><div class="gs_hdr_drw_sec"><a href="/scholar_settings?hl=en" role="menuitem" class="gs_btnP gs_in_ib gs_md_li gs_md_lix gs_in_gray"><span class="gs_ico"></span><span class="gs_ia_notf"></span><span class="gs_lbl">Settings</span></a></div></div><div id="gs_hdr_drw_bot" class="gs_hdr_drw_sec"><a 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id="gsc_rsb_cit" role="region" aria-labelledby="gsc_prf_t-cit"><h3 class="gsc_rsb_header"><span class="gsc_rsb_title">Cited by</span><button type="button" id="gsc_hist_opn" class=" gs_btn_flat gs_btn_flact gs_btn_lrge gs_btn_half gs_btn_lsu gsc_rsb_action"><span class="gs_wr"><span class="gs_lbl">View all</span></span></button></h3><table id="gsc_rsb_st"><thead><tr><th class="gsc_rsb_sth"></th><th class="gsc_rsb_sth">All</th><th class="gsc_rsb_sth">Since 2019</th></tr></thead><tbody><tr><td class="gsc_rsb_sc1"><a href="javascript:void(0)" class="gsc_rsb_f gs_ibl" title="This is the number of citations to all publications. The second column has the "recent" version of this metric which is the number of new citations in the last 5 years to all publications.">Citations</a></td><td class="gsc_rsb_std">13225</td><td class="gsc_rsb_std">5972</td></tr><tr><td class="gsc_rsb_sc1"><a href="javascript:void(0)" class="gsc_rsb_f gs_ibl" title="h-index is the largest number h such that h publications have at least h citations. The second column has the "recent" version of this metric which is the largest number h such that h publications have at least h new citations in the last 5 years.">h-index</a></td><td class="gsc_rsb_std">53</td><td class="gsc_rsb_std">43</td></tr><tr><td class="gsc_rsb_sc1"><a href="javascript:void(0)" class="gsc_rsb_f gs_ibl" title="i10-index is the number of publications with at least 10 citations. The second column has the "recent" version of this metric which is the number of publications that have received at least 10 new citations in the last 5 years.">i10-index</a></td><td class="gsc_rsb_std">87</td><td class="gsc_rsb_std">77</td></tr></tbody></table><style>.gsc_g_t{position:absolute;bottom:0;color:#777;font-size:11px;}.gsc_g_a{position:absolute;bottom:13px;width:15px;background:#777;}.gsc_g_a:hover,.gsc_g_a:focus,.gsc_g_a:active{text-decoration:none;cursor:default;}.gsc_g_al{position:absolute;bottom:15px;left:7px;color:#222;background:white;font-size:11px;padding:1px;border:1px solid #777;border-radius:1px;visibility:hidden;opacity:0;transition:opacity .218s,visibility 0s .218s;}.gsc_g_a:hover .gsc_g_al,.gsc_g_a:focus .gsc_g_al,.gsc_g_a:active .gsc_g_al{visibility:visible;opacity:1;transition:all 0s;}#gsc_md_hist{max-width:770px;}.gsc_md_hist_w{position:relative;overflow:hidden;margin-right:43px;}.gs_md_bdy .gsc_md_hist_w,.gs_el_ph .gsc_md_hist_w,.gs_el_ta .gsc_md_hist_w{overflow-x:auto;padding-bottom:16px;}.gsc_md_hist_b{position:relative;height:174px;width:100%;}.gsc_md_hist_b .gsc_g_a{bottom:auto;}.gsc_md_hist_b .gsc_g_t{bottom:auto;top:161px;}.gsc_md_hist_b:after{position:absolute;right:728px;content:"\00A0";}.gsc_g_hist_x{position:relative;margin-right:45px;}.gsc_g_hist_xl{position:absolute;right:8px;width:35px;}.gs_el_ta .gsc_g_hist_xl,.gs_el_ph .gsc_g_hist_xl{right:16px;}.gsc_g_hist_wrp{padding-top:32px;position:relative;}.gs_el_ta .gsc_g_hist_wrp,.gs_el_ph .gsc_g_hist_wrp{padding-right:8px;}.gs_md_bdy .gsc_g_hist_wrp{border-top:0;}.gs_el_tc .gs_md_bdy .gsc_g_hist_wrp:after,.gs_el_tc.gs_el_ph .gsc_g_hist_wrp:after,.gs_el_tc.gs_el_ta .gsc_g_hist_wrp:after{display:block;content:"";position:absolute;z-index:100;top:0;left:0;width:20px;height:100%;background-image:linear-gradient(to left,rgba(255,255,255,0),rgba(255,255,255,1) 80%);}.gsc_g_x,.gsc_g_xt{position:absolute;left:0;border-bottom:1px solid #eee;width:100%;text-align:right;}.gsc_g_x{border-bottom:1px solid #eee;}.gsc_g_xtl{position:absolute;color:#777;}.gsc_g_gtr{position:absolute;}.gsc_g_a:last-child .gsc_g_al{right:0;left:auto;}</style><div class="gsc_g_hist_wrp" dir="rtl"><div class="gsc_g_hist_x"><div class="gsc_g_x" style="top:160px;"></div><div class="gsc_g_xt" style="top:0px;"></div><div class="gsc_g_xt" style="top:80px;"></div><div class="gsc_g_xt" style="top:120px;"></div><div class="gsc_g_xt" style="top:40px;"></div></div><div class="gsc_g_hist_xl"><div class="gsc_g_xtl" style="top:153px;">0</div><div class="gsc_g_xtl" style="top:-7px;">1200</div><div class="gsc_g_xtl" style="top:73px;">600</div><div class="gsc_g_xtl" style="top:113px;">300</div><div class="gsc_g_xtl" style="top:33px;">900</div></div><div class="gsc_md_hist_w"><div class="gsc_md_hist_b"><span class="gsc_g_t" style="right:675px">2003</span><span class="gsc_g_t" style="right:643px">2004</span><span class="gsc_g_t" style="right:611px">2005</span><span class="gsc_g_t" style="right:579px">2006</span><span class="gsc_g_t" style="right:547px">2007</span><span class="gsc_g_t" style="right:515px">2008</span><span class="gsc_g_t" style="right:483px">2009</span><span class="gsc_g_t" style="right:451px">2010</span><span class="gsc_g_t" style="right:419px">2011</span><span class="gsc_g_t" style="right:387px">2012</span><span class="gsc_g_t" style="right:355px">2013</span><span class="gsc_g_t" style="right:323px">2014</span><span class="gsc_g_t" style="right:291px">2015</span><span class="gsc_g_t" style="right:259px">2016</span><span class="gsc_g_t" style="right:227px">2017</span><span class="gsc_g_t" style="right:195px">2018</span><span class="gsc_g_t" style="right:163px">2019</span><span class="gsc_g_t" style="right:131px">2020</span><span class="gsc_g_t" style="right:99px">2021</span><span class="gsc_g_t" style="right:67px">2022</span><span class="gsc_g_t" style="right:35px">2023</span><span class="gsc_g_t" style="right:3px">2024</span><a href="javascript:void(0)" class="gsc_g_a" style="right:680px;top:154px;height:6px;z-index:22"><span class="gsc_g_al">52</span></a><a href="javascript:void(0)" class="gsc_g_a" style="right:648px;top:151px;height:9px;z-index:21"><span class="gsc_g_al">70</span></a><a href="javascript:void(0)" class="gsc_g_a" style="right:616px;top:144px;height:16px;z-index:20"><span class="gsc_g_al">126</span></a><a href="javascript:void(0)" class="gsc_g_a" style="right:584px;top:137px;height:23px;z-index:19"><span class="gsc_g_al">173</span></a><a href="javascript:void(0)" class="gsc_g_a" style="right:552px;top:127px;height:33px;z-index:18"><span class="gsc_g_al">248</span></a><a href="javascript:void(0)" class="gsc_g_a" style="right:520px;top:125px;height:35px;z-index:17"><span class="gsc_g_al">264</span></a><a href="javascript:void(0)" class="gsc_g_a" style="right:488px;top:114px;height:46px;z-index:16"><span class="gsc_g_al">345</span></a><a href="javascript:void(0)" class="gsc_g_a" style="right:456px;top:106px;height:54px;z-index:15"><span class="gsc_g_al">410</span></a><a href="javascript:void(0)" class="gsc_g_a" style="right:424px;top:106px;height:54px;z-index:14"><span class="gsc_g_al">405</span></a><a href="javascript:void(0)" class="gsc_g_a" style="right:392px;top:93px;height:67px;z-index:13"><span class="gsc_g_al">509</span></a><a href="javascript:void(0)" class="gsc_g_a" style="right:360px;top:78px;height:82px;z-index:12"><span class="gsc_g_al">616</span></a><a href="javascript:void(0)" class="gsc_g_a" style="right:328px;top:69px;height:91px;z-index:11"><span class="gsc_g_al">684</span></a><a href="javascript:void(0)" class="gsc_g_a" style="right:296px;top:59px;height:101px;z-index:10"><span class="gsc_g_al">759</span></a><a href="javascript:void(0)" class="gsc_g_a" style="right:264px;top:58px;height:102px;z-index:9"><span class="gsc_g_al">771</span></a><a href="javascript:void(0)" class="gsc_g_a" style="right:232px;top:54px;height:106px;z-index:8"><span class="gsc_g_al">799</span></a><a href="javascript:void(0)" class="gsc_g_a" style="right:200px;top:46px;height:114px;z-index:7"><span class="gsc_g_al">859</span></a><a href="javascript:void(0)" class="gsc_g_a" style="right:168px;top:31px;height:129px;z-index:6"><span class="gsc_g_al">969</span></a><a href="javascript:void(0)" class="gsc_g_a" style="right:136px;top:45px;height:115px;z-index:5"><span class="gsc_g_al">863</span></a><a href="javascript:void(0)" class="gsc_g_a" style="right:104px;top:26px;height:134px;z-index:4"><span class="gsc_g_al">1005</span></a><a href="javascript:void(0)" class="gsc_g_a" style="right:72px;top:9px;height:151px;z-index:3"><span class="gsc_g_al">1139</span></a><a href="javascript:void(0)" class="gsc_g_a" style="right:40px;top:24px;height:136px;z-index:2"><span class="gsc_g_al">1023</span></a><a href="javascript:void(0)" class="gsc_g_a" style="right:8px;top:33px;height:127px;z-index:1"><span class="gsc_g_al">954</span></a></div></div></div></div><div class="gsc_rsb_s gsc_prf_pnl" id="gsc_rsb_mnd" role="region" aria-labelledby="gsc_prf_t-mnd"><div class="gsc_rsb_header gsc_rsb_m_header"><div class="gsc_rsb_m_title">Public access</div><a href="/citations?view_op=list_mandates&hl=en&user=BWfBEqMAAAAJ" id="gsc_lwp_mndt_lnk">View all</a></div><div class="gsc_rsb_hm gs_ota gs_oph"><button type="button" onclick="window.location='/citations?view_op\x3dlist_mandates\x26hl\x3den\x26user\x3dBWfBEqMAAAAJ'" class=" gs_btn_flat gs_btn_flact gs_btn_lrge gs_btn_half gs_btn_lsu"><span class="gs_wr"><span class="gs_lbl">View all</span></span></button></div><div class="gsc_rsb_m"><div class="gsc_rsb_m_a"><span>2 articles</span></div><div class="gsc_rsb_m_na"><div class="gs_gray">0 articles</div></div><div class="gsc_rsb_m_bar"><div class="gsc_rsb_m_bar_na" style="width:0%"></div></div><div class="gsc_rsb_m_a"><span>available</span></div><div class="gsc_rsb_m_na"><span class="gs_gray">not available</span></div><div class="gsc_rsb_m_desc">Based on funding mandates</div></div></div><div class="gsc_rsb_s gsc_prf_pnl" id="gsc_rsb_co" role="region" aria-labelledby="gsc_prf_t-ath"><h3 class="gsc_rsb_header"><span class="gsc_rsb_title">Co-authors</span><button type="button" id="gsc_coauth_opn" class=" gs_btn_flat gs_btn_flact gs_btn_lrge gs_btn_half gs_btn_lsu gsc_rsb_action"><span class="gs_wr"><span class="gs_lbl">View all</span></span></button></h3><ul class="gsc_rsb_a"><li><div class="gsc_rsb_aa" tabindex="0"><style>#gsc_rsb-UTudPl4AAAAJ-img{width:21px;height:32px;}.gs_el_ta #gsc_rsb-UTudPl4AAAAJ-img,.gs_el_ph #gsc_rsb-UTudPl4AAAAJ-img{width:37px;height:56px;}</style><span id="gsc_rsb-UTudPl4AAAAJ" class="gs_rimg gs_pp_tn gs_pp_mo_sm gsc_rsb_a_pht"><img alt="Karan Girotra" sizes="(max-width:981px) 37px,21px" src="/scholar/images/cleardot.gif" id="gsc_rsb-UTudPl4AAAAJ-img" class="gs_pp_df" data-src="https://scholar.googleusercontent.com/citations?view_op=small_photo&user=UTudPl4AAAAJ&citpid=4" data-srcset="https://scholar.googleusercontent.com/citations?view_op=tiny_photo&user=UTudPl4AAAAJ&citpid=4 21w,https://scholar.googleusercontent.com/citations?view_op=small_photo&user=UTudPl4AAAAJ&citpid=4 37w,https://scholar.googleusercontent.com/citations?view_op=view_photo&user=UTudPl4AAAAJ&citpid=4 85w"></span><span class="gsc_rsb_a_desc"><a tabindex="-1" href="/citations?user=UTudPl4AAAAJ&hl=en">Karan Girotra</a><span class="gsc_rsb_a_ext">Dyson Family Professor of Operations and Innovation, Cornell Tech/Johnson, Cornell University</span><span class="gsc_rsb_a_ext gsc_rsb_a_ext2">Verified email at cornell.edu</span><span class="gsc_rsb_tap"><span class="gs_btnPR"><span class="gs_ico"></span></span></span></span></div></li><li><div class="gsc_rsb_aa" tabindex="0"><style>#gsc_rsb-XsVIVVUAAAAJ-img{width:24px;height:32px;}.gs_el_ta #gsc_rsb-XsVIVVUAAAAJ-img,.gs_el_ph #gsc_rsb-XsVIVVUAAAAJ-img{width:42px;height:56px;}</style><span id="gsc_rsb-XsVIVVUAAAAJ" class="gs_rimg gs_pp_tn gs_pp_mo_sm gsc_rsb_a_pht"><img alt="Nils Rudi" sizes="(max-width:981px) 42px,24px" src="/scholar/images/cleardot.gif" id="gsc_rsb-XsVIVVUAAAAJ-img" class="gs_pp_df" data-src="https://scholar.googleusercontent.com/citations?view_op=small_photo&user=XsVIVVUAAAAJ&citpid=2" data-srcset="https://scholar.googleusercontent.com/citations?view_op=tiny_photo&user=XsVIVVUAAAAJ&citpid=2 24w,https://scholar.googleusercontent.com/citations?view_op=small_photo&user=XsVIVVUAAAAJ&citpid=2 42w,https://scholar.googleusercontent.com/citations?view_op=view_photo&user=XsVIVVUAAAAJ&citpid=2 95w"></span><span class="gsc_rsb_a_desc"><a tabindex="-1" href="/citations?user=XsVIVVUAAAAJ&hl=en">Nils Rudi</a><span class="gsc_rsb_a_ext">Yale</span><span class="gsc_rsb_a_ext gsc_rsb_a_ext2">Verified email at yale.edu</span><span class="gsc_rsb_tap"><span class="gs_btnPR"><span class="gs_ico"></span></span></span></span></div></li><li><div class="gsc_rsb_aa" tabindex="0"><style>#gsc_rsb-rWWrSX0AAAAJ-img{width:32px;height:21px;}.gs_el_ta #gsc_rsb-rWWrSX0AAAAJ-img,.gs_el_ph #gsc_rsb-rWWrSX0AAAAJ-img{width:56px;height:37px;}</style><span id="gsc_rsb-rWWrSX0AAAAJ" class="gs_rimg gs_pp_tn gs_pp_mo_sm gsc_rsb_a_pht"><img alt="Morris A. Cohen" sizes="(max-width:981px) 56px,32px" src="/scholar/images/cleardot.gif" id="gsc_rsb-rWWrSX0AAAAJ-img" class="gs_pp_df" data-src="https://scholar.googleusercontent.com/citations?view_op=small_photo&user=rWWrSX0AAAAJ&citpid=4" data-srcset="https://scholar.googleusercontent.com/citations?view_op=tiny_photo&user=rWWrSX0AAAAJ&citpid=4 32w,https://scholar.googleusercontent.com/citations?view_op=small_photo&user=rWWrSX0AAAAJ&citpid=4 56w,https://scholar.googleusercontent.com/citations?view_op=view_photo&user=rWWrSX0AAAAJ&citpid=4 128w"></span><span class="gsc_rsb_a_desc"><a tabindex="-1" href="/citations?user=rWWrSX0AAAAJ&hl=en">Morris A. Cohen</a><span class="gsc_rsb_a_ext">Professor of Operations and Information Management at the Wharton School, University of Pennsylvania</span><span class="gsc_rsb_a_ext gsc_rsb_a_ext2">Verified email at wharton.upenn.edu</span><span class="gsc_rsb_tap"><span class="gs_btnPR"><span class="gs_ico"></span></span></span></span></div></li><li><div class="gsc_rsb_aa" tabindex="0"><style>#gsc_rsb-mJk-CLYAAAAJ-img{width:26px;height:32px;}.gs_el_ta #gsc_rsb-mJk-CLYAAAAJ-img,.gs_el_ph #gsc_rsb-mJk-CLYAAAAJ-img{width:45px;height:56px;}</style><span id="gsc_rsb-mJk-CLYAAAAJ" class="gs_rimg gs_pp_tn gs_pp_mo_sm gsc_rsb_a_pht"><img alt="Gerard Cachon" sizes="(max-width:981px) 45px,26px" src="/scholar/images/cleardot.gif" id="gsc_rsb-mJk-CLYAAAAJ-img" class="gs_pp_df" data-src="https://scholar.googleusercontent.com/citations?view_op=small_photo&user=mJk-CLYAAAAJ&citpid=5" data-srcset="https://scholar.googleusercontent.com/citations?view_op=tiny_photo&user=mJk-CLYAAAAJ&citpid=5 26w,https://scholar.googleusercontent.com/citations?view_op=small_photo&user=mJk-CLYAAAAJ&citpid=5 45w,https://scholar.googleusercontent.com/citations?view_op=view_photo&user=mJk-CLYAAAAJ&citpid=5 102w"></span><span class="gsc_rsb_a_desc"><a tabindex="-1" href="/citations?user=mJk-CLYAAAAJ&hl=en">Gerard Cachon</a><span class="gsc_rsb_a_ext">University of Pennsylvania</span><span class="gsc_rsb_a_ext gsc_rsb_a_ext2">Verified email at wharton.upenn.edu</span><span class="gsc_rsb_tap"><span class="gs_btnPR"><span class="gs_ico"></span></span></span></span></div></li><li><div class="gsc_rsb_aa" tabindex="0"><style>#gsc_rsb-3UJBCf0AAAAJ-img{width:30px;height:32px;}.gs_el_ta #gsc_rsb-3UJBCf0AAAAJ-img,.gs_el_ph #gsc_rsb-3UJBCf0AAAAJ-img{width:52px;height:56px;}</style><span id="gsc_rsb-3UJBCf0AAAAJ" class="gs_rimg gs_pp_tn gs_pp_mo_sm gsc_rsb_a_pht"><img alt="Tom Fangyun Tan" sizes="(max-width:981px) 52px,30px" src="/scholar/images/cleardot.gif" id="gsc_rsb-3UJBCf0AAAAJ-img" class="gs_pp_df" data-src="https://scholar.googleusercontent.com/citations?view_op=small_photo&user=3UJBCf0AAAAJ&citpid=4" data-srcset="https://scholar.googleusercontent.com/citations?view_op=tiny_photo&user=3UJBCf0AAAAJ&citpid=4 30w,https://scholar.googleusercontent.com/citations?view_op=small_photo&user=3UJBCf0AAAAJ&citpid=4 52w,https://scholar.googleusercontent.com/citations?view_op=view_photo&user=3UJBCf0AAAAJ&citpid=4 119w"></span><span class="gsc_rsb_a_desc"><a tabindex="-1" href="/citations?user=3UJBCf0AAAAJ&hl=en">Tom Fangyun Tan</a><span class="gsc_rsb_a_ext">Corrigan Associate Professor of Information Technology and Operations Management, Cox Business</span><span class="gsc_rsb_a_ext gsc_rsb_a_ext2">Verified email at cox.smu.edu</span><span class="gsc_rsb_tap"><span class="gs_btnPR"><span class="gs_ico"></span></span></span></span></div></li><li><div class="gsc_rsb_aa" tabindex="0"><style>#gsc_rsb-nNmPC7kAAAAJ-img{width:25px;height:32px;}.gs_el_ta #gsc_rsb-nNmPC7kAAAAJ-img,.gs_el_ph #gsc_rsb-nNmPC7kAAAAJ-img{width:43px;height:56px;}</style><span id="gsc_rsb-nNmPC7kAAAAJ" class="gs_rimg gs_pp_tn gs_pp_mo_sm gsc_rsb_a_pht"><img alt="Sang-Hyun Kim" sizes="(max-width:981px) 43px,25px" src="/scholar/images/cleardot.gif" id="gsc_rsb-nNmPC7kAAAAJ-img" class="gs_pp_df" data-src="https://scholar.googleusercontent.com/citations?view_op=small_photo&user=nNmPC7kAAAAJ&citpid=2" data-srcset="https://scholar.googleusercontent.com/citations?view_op=tiny_photo&user=nNmPC7kAAAAJ&citpid=2 25w,https://scholar.googleusercontent.com/citations?view_op=small_photo&user=nNmPC7kAAAAJ&citpid=2 43w,https://scholar.googleusercontent.com/citations?view_op=view_photo&user=nNmPC7kAAAAJ&citpid=2 99w"></span><span class="gsc_rsb_a_desc"><a tabindex="-1" href="/citations?user=nNmPC7kAAAAJ&hl=en">Sang-Hyun Kim</a><span class="gsc_rsb_a_ext">Yale University</span><span class="gsc_rsb_a_ext gsc_rsb_a_ext2">Verified email at yale.edu</span><span class="gsc_rsb_tap"><span class="gs_btnPR"><span class="gs_ico"></span></span></span></span></div></li><li><div class="gsc_rsb_aa" tabindex="0"><style>#gsc_rsb-cy_Wk3UAAAAJ-img{width:32px;height:27px;}.gs_el_ta #gsc_rsb-cy_Wk3UAAAAJ-img,.gs_el_ph #gsc_rsb-cy_Wk3UAAAAJ-img{width:56px;height:47px;}</style><span id="gsc_rsb-cy_Wk3UAAAAJ" class="gs_rimg gs_pp_tn gs_pp_mo_sm gsc_rsb_a_pht"><img alt="Manu Goyal" sizes="(max-width:981px) 56px,32px" src="/scholar/images/cleardot.gif" id="gsc_rsb-cy_Wk3UAAAAJ-img" class="gs_pp_df" data-src="https://scholar.googleusercontent.com/citations?view_op=small_photo&user=cy_Wk3UAAAAJ&citpid=2" data-srcset="https://scholar.googleusercontent.com/citations?view_op=tiny_photo&user=cy_Wk3UAAAAJ&citpid=2 32w,https://scholar.googleusercontent.com/citations?view_op=small_photo&user=cy_Wk3UAAAAJ&citpid=2 56w,https://scholar.googleusercontent.com/citations?view_op=view_photo&user=cy_Wk3UAAAAJ&citpid=2 128w"></span><span class="gsc_rsb_a_desc"><a tabindex="-1" href="/citations?user=cy_Wk3UAAAAJ&hl=en">Manu Goyal</a><span class="gsc_rsb_a_ext">David Eccles School of Business, University of Utah</span><span class="gsc_rsb_a_ext gsc_rsb_a_ext2">Verified email at eccles.utah.edu</span><span class="gsc_rsb_tap"><span class="gs_btnPR"><span class="gs_ico"></span></span></span></span></div></li><li><div class="gsc_rsb_aa" tabindex="0"><style>#gsc_rsb-srXa70AAAAAJ-img{width:32px;height:32px;}.gs_el_ta #gsc_rsb-srXa70AAAAAJ-img,.gs_el_ph #gsc_rsb-srXa70AAAAAJ-img{width:56px;height:56px;}</style><span id="gsc_rsb-srXa70AAAAAJ" class="gs_rimg gs_pp_tn gs_pp_mo_sm gsc_rsb_a_pht"><img alt="Robert Shumsky" sizes="(max-width:981px) 56px,32px" src="/scholar/images/cleardot.gif" id="gsc_rsb-srXa70AAAAAJ-img" class="gs_pp_df" data-src="/citations/images/avatar_scholar_56.png" data-srcset="/citations/images/avatar_scholar_32.png 32w,/citations/images/avatar_scholar_56.png 56w,/citations/images/avatar_scholar_128.png 128w"></span><span class="gsc_rsb_a_desc"><a tabindex="-1" href="/citations?user=srXa70AAAAAJ&hl=en">Robert Shumsky</a><span class="gsc_rsb_a_ext">Professor of Operations Management, Tuck School at Dartmouth</span><span class="gsc_rsb_a_ext gsc_rsb_a_ext2">Verified email at dartmouth.edu</span><span class="gsc_rsb_tap"><span class="gs_btnPR"><span class="gs_ico"></span></span></span></span></div></li><li><div class="gsc_rsb_aa" tabindex="0"><style>#gsc_rsb-74yIrBsAAAAJ-img{width:24px;height:32px;}.gs_el_ta #gsc_rsb-74yIrBsAAAAJ-img,.gs_el_ph #gsc_rsb-74yIrBsAAAAJ-img{width:42px;height:56px;}</style><span id="gsc_rsb-74yIrBsAAAAJ" class="gs_rimg gs_pp_tn gs_pp_mo_sm gsc_rsb_a_pht"><img alt="Jun Li" sizes="(max-width:981px) 42px,24px" src="/scholar/images/cleardot.gif" id="gsc_rsb-74yIrBsAAAAJ-img" class="gs_pp_df" data-src="https://scholar.googleusercontent.com/citations?view_op=small_photo&user=74yIrBsAAAAJ&citpid=2" data-srcset="https://scholar.googleusercontent.com/citations?view_op=tiny_photo&user=74yIrBsAAAAJ&citpid=2 24w,https://scholar.googleusercontent.com/citations?view_op=small_photo&user=74yIrBsAAAAJ&citpid=2 42w,https://scholar.googleusercontent.com/citations?view_op=view_photo&user=74yIrBsAAAAJ&citpid=2 96w"></span><span class="gsc_rsb_a_desc"><a tabindex="-1" href="/citations?user=74yIrBsAAAAJ&hl=en">Jun Li</a><span class="gsc_rsb_a_ext">University of Michigan Ross School of Business</span><span class="gsc_rsb_a_ext gsc_rsb_a_ext2">Verified email at umich.edu</span><span class="gsc_rsb_tap"><span class="gs_btnPR"><span class="gs_ico"></span></span></span></span></div></li><li><div class="gsc_rsb_aa" tabindex="0"><style>#gsc_rsb-xP9a0xoAAAAJ-img{width:30px;height:32px;}.gs_el_ta #gsc_rsb-xP9a0xoAAAAJ-img,.gs_el_ph #gsc_rsb-xP9a0xoAAAAJ-img{width:53px;height:56px;}</style><span id="gsc_rsb-xP9a0xoAAAAJ" class="gs_rimg gs_pp_tn gs_pp_mo_sm gsc_rsb_a_pht"><img alt="Jingxing Rowena Gan" sizes="(max-width:981px) 53px,30px" src="/scholar/images/cleardot.gif" id="gsc_rsb-xP9a0xoAAAAJ-img" class="gs_pp_df" data-src="https://scholar.googleusercontent.com/citations?view_op=small_photo&user=xP9a0xoAAAAJ&citpid=1" data-srcset="https://scholar.googleusercontent.com/citations?view_op=tiny_photo&user=xP9a0xoAAAAJ&citpid=1 30w,https://scholar.googleusercontent.com/citations?view_op=small_photo&user=xP9a0xoAAAAJ&citpid=1 53w,https://scholar.googleusercontent.com/citations?view_op=view_photo&user=xP9a0xoAAAAJ&citpid=1 122w"></span><span class="gsc_rsb_a_desc"><a tabindex="-1" href="/citations?user=xP9a0xoAAAAJ&hl=en">Jingxing Rowena Gan</a><span class="gsc_rsb_a_ext">Cox School of Business, Southern Methodist University</span><span class="gsc_rsb_a_ext gsc_rsb_a_ext2">Verified email at smu.edu</span><span class="gsc_rsb_tap"><span class="gs_btnPR"><span class="gs_ico"></span></span></span></span></div></li><li><div class="gsc_rsb_aa" tabindex="0"><style>#gsc_rsb-B2pcEGEAAAAJ-img{width:26px;height:32px;}.gs_el_ta #gsc_rsb-B2pcEGEAAAAJ-img,.gs_el_ph #gsc_rsb-B2pcEGEAAAAJ-img{width:46px;height:56px;}</style><span id="gsc_rsb-B2pcEGEAAAAJ" class="gs_rimg gs_pp_tn gs_pp_mo_sm gsc_rsb_a_pht"><img alt="Gerry Tsoukalas" sizes="(max-width:981px) 46px,26px" src="/scholar/images/cleardot.gif" id="gsc_rsb-B2pcEGEAAAAJ-img" class="gs_pp_df" data-src="https://scholar.googleusercontent.com/citations?view_op=small_photo&user=B2pcEGEAAAAJ&citpid=2" data-srcset="https://scholar.googleusercontent.com/citations?view_op=tiny_photo&user=B2pcEGEAAAAJ&citpid=2 26w,https://scholar.googleusercontent.com/citations?view_op=small_photo&user=B2pcEGEAAAAJ&citpid=2 46w,https://scholar.googleusercontent.com/citations?view_op=view_photo&user=B2pcEGEAAAAJ&citpid=2 105w"></span><span class="gsc_rsb_a_desc"><a tabindex="-1" href="/citations?user=B2pcEGEAAAAJ&hl=en">Gerry Tsoukalas</a><span class="gsc_rsb_a_ext">Associate Professor, Boston University; The Wharton School</span><span class="gsc_rsb_a_ext gsc_rsb_a_ext2">Verified email at wharton.upenn.edu</span><span class="gsc_rsb_tap"><span class="gs_btnPR"><span class="gs_ico"></span></span></span></span></div></li><li><div class="gsc_rsb_aa" tabindex="0"><style>#gsc_rsb-ReAIHPkAAAAJ-img{width:32px;height:32px;}.gs_el_ta #gsc_rsb-ReAIHPkAAAAJ-img,.gs_el_ph #gsc_rsb-ReAIHPkAAAAJ-img{width:56px;height:56px;}</style><span id="gsc_rsb-ReAIHPkAAAAJ" class="gs_rimg gs_pp_tn gs_pp_mo_sm gsc_rsb_a_pht"><img alt="Sergey Rumyantsev" sizes="(max-width:981px) 56px,32px" src="/scholar/images/cleardot.gif" id="gsc_rsb-ReAIHPkAAAAJ-img" class="gs_pp_df" data-src="https://scholar.googleusercontent.com/citations?view_op=small_photo&user=ReAIHPkAAAAJ&citpid=2" data-srcset="https://scholar.googleusercontent.com/citations?view_op=tiny_photo&user=ReAIHPkAAAAJ&citpid=2 32w,https://scholar.googleusercontent.com/citations?view_op=small_photo&user=ReAIHPkAAAAJ&citpid=2 56w,https://scholar.googleusercontent.com/citations?view_op=view_photo&user=ReAIHPkAAAAJ&citpid=2 128w"></span><span class="gsc_rsb_a_desc"><a tabindex="-1" href="/citations?user=ReAIHPkAAAAJ&hl=en">Sergey Rumyantsev</a><span class="gsc_rsb_a_ext">Wharton Business School PhD alumni</span><span class="gsc_rsb_a_ext gsc_rsb_a_ext2">Verified email at alumni.upenn.edu</span><span class="gsc_rsb_tap"><span class="gs_btnPR"><span class="gs_ico"></span></span></span></span></div></li><li><div class="gsc_rsb_aa" tabindex="0"><style>#gsc_rsb-BfcbRpAAAAAJ-img{width:32px;height:29px;}.gs_el_ta #gsc_rsb-BfcbRpAAAAAJ-img,.gs_el_ph #gsc_rsb-BfcbRpAAAAAJ-img{width:56px;height:51px;}</style><span id="gsc_rsb-BfcbRpAAAAAJ" class="gs_rimg gs_pp_tn gs_pp_mo_sm gsc_rsb_a_pht"><img alt="Robert Swinney" sizes="(max-width:981px) 56px,32px" src="/scholar/images/cleardot.gif" id="gsc_rsb-BfcbRpAAAAAJ-img" class="gs_pp_df" data-src="https://scholar.googleusercontent.com/citations?view_op=small_photo&user=BfcbRpAAAAAJ&citpid=9" data-srcset="https://scholar.googleusercontent.com/citations?view_op=tiny_photo&user=BfcbRpAAAAAJ&citpid=9 32w,https://scholar.googleusercontent.com/citations?view_op=small_photo&user=BfcbRpAAAAAJ&citpid=9 56w,https://scholar.googleusercontent.com/citations?view_op=view_photo&user=BfcbRpAAAAAJ&citpid=9 128w"></span><span class="gsc_rsb_a_desc"><a tabindex="-1" href="/citations?user=BfcbRpAAAAAJ&hl=en">Robert Swinney</a><span class="gsc_rsb_a_ext">Duke University</span><span class="gsc_rsb_a_ext gsc_rsb_a_ext2">Verified email at duke.edu</span><span class="gsc_rsb_tap"><span class="gs_btnPR"><span class="gs_ico"></span></span></span></span></div></li><li><div class="gsc_rsb_aa" tabindex="0"><style>#gsc_rsb-YOrLGyAAAAAJ-img{width:21px;height:32px;}.gs_el_ta #gsc_rsb-YOrLGyAAAAAJ-img,.gs_el_ph #gsc_rsb-YOrLGyAAAAAJ-img{width:37px;height:56px;}</style><span id="gsc_rsb-YOrLGyAAAAAJ" class="gs_rimg gs_pp_tn gs_pp_mo_sm gsc_rsb_a_pht"><img alt="Kinshuk Jerath" sizes="(max-width:981px) 37px,21px" src="/scholar/images/cleardot.gif" id="gsc_rsb-YOrLGyAAAAAJ-img" class="gs_pp_df" data-src="https://scholar.googleusercontent.com/citations?view_op=small_photo&user=YOrLGyAAAAAJ&citpid=2" data-srcset="https://scholar.googleusercontent.com/citations?view_op=tiny_photo&user=YOrLGyAAAAAJ&citpid=2 21w,https://scholar.googleusercontent.com/citations?view_op=small_photo&user=YOrLGyAAAAAJ&citpid=2 37w,https://scholar.googleusercontent.com/citations?view_op=view_photo&user=YOrLGyAAAAAJ&citpid=2 85w"></span><span class="gsc_rsb_a_desc"><a tabindex="-1" href="/citations?user=YOrLGyAAAAAJ&hl=en">Kinshuk Jerath</a><span class="gsc_rsb_a_ext">Arthur F Burns Professor of Free and Competitive Enterprise, Professor of Business, Marketing</span><span class="gsc_rsb_a_ext gsc_rsb_a_ext2">Verified email at columbia.edu</span><span class="gsc_rsb_tap"><span class="gs_btnPR"><span class="gs_ico"></span></span></span></span></div></li><li><div class="gsc_rsb_aa" tabindex="0"><style>#gsc_rsb-HnfWwOgAAAAJ-img{width:32px;height:25px;}.gs_el_ta #gsc_rsb-HnfWwOgAAAAJ-img,.gs_el_ph #gsc_rsb-HnfWwOgAAAAJ-img{width:56px;height:44px;}</style><span id="gsc_rsb-HnfWwOgAAAAJ" class="gs_rimg gs_pp_tn gs_pp_mo_sm gsc_rsb_a_pht"><img alt="Senthil Veeraraghavan" sizes="(max-width:981px) 56px,32px" src="/scholar/images/cleardot.gif" id="gsc_rsb-HnfWwOgAAAAJ-img" class="gs_pp_df" data-src="https://scholar.googleusercontent.com/citations?view_op=small_photo&user=HnfWwOgAAAAJ&citpid=1" data-srcset="https://scholar.googleusercontent.com/citations?view_op=tiny_photo&user=HnfWwOgAAAAJ&citpid=1 32w,https://scholar.googleusercontent.com/citations?view_op=small_photo&user=HnfWwOgAAAAJ&citpid=1 56w,https://scholar.googleusercontent.com/citations?view_op=view_photo&user=HnfWwOgAAAAJ&citpid=1 128w"></span><span class="gsc_rsb_a_desc"><a tabindex="-1" href="/citations?user=HnfWwOgAAAAJ&hl=en">Senthil Veeraraghavan</a><span class="gsc_rsb_a_ext">Professor of Operations, Information and Decisions, Wharton School, University of Pennsylvania</span><span class="gsc_rsb_a_ext gsc_rsb_a_ext2">Verified email at wharton.upenn.edu</span><span class="gsc_rsb_tap"><span class="gs_btnPR"><span class="gs_ico"></span></span></span></span></div></li><li><div class="gsc_rsb_aa" tabindex="0"><style>#gsc_rsb-h8gUoJcAAAAJ-img{width:24px;height:32px;}.gs_el_ta #gsc_rsb-h8gUoJcAAAAJ-img,.gs_el_ph #gsc_rsb-h8gUoJcAAAAJ-img{width:42px;height:56px;}</style><span id="gsc_rsb-h8gUoJcAAAAJ" class="gs_rimg gs_pp_tn gs_pp_mo_sm gsc_rsb_a_pht"><img alt="Nitish Jain" sizes="(max-width:981px) 42px,24px" src="/scholar/images/cleardot.gif" id="gsc_rsb-h8gUoJcAAAAJ-img" class="gs_pp_df" data-src="https://scholar.googleusercontent.com/citations?view_op=small_photo&user=h8gUoJcAAAAJ&citpid=1" data-srcset="https://scholar.googleusercontent.com/citations?view_op=tiny_photo&user=h8gUoJcAAAAJ&citpid=1 24w,https://scholar.googleusercontent.com/citations?view_op=small_photo&user=h8gUoJcAAAAJ&citpid=1 42w,https://scholar.googleusercontent.com/citations?view_op=view_photo&user=h8gUoJcAAAAJ&citpid=1 97w"></span><span class="gsc_rsb_a_desc"><a tabindex="-1" href="/citations?user=h8gUoJcAAAAJ&hl=en">Nitish Jain</a><span class="gsc_rsb_a_ext">London Business School</span><span class="gsc_rsb_a_ext gsc_rsb_a_ext2">Verified email at london.edu</span><span class="gsc_rsb_tap"><span class="gs_btnPR"><span class="gs_ico"></span></span></span></span></div></li><li><div class="gsc_rsb_aa" tabindex="0"><style>#gsc_rsb-XdptuHgAAAAJ-img{width:27px;height:32px;}.gs_el_ta #gsc_rsb-XdptuHgAAAAJ-img,.gs_el_ph #gsc_rsb-XdptuHgAAAAJ-img{width:47px;height:56px;}</style><span id="gsc_rsb-XdptuHgAAAAJ" class="gs_rimg gs_pp_tn gs_pp_mo_sm gsc_rsb_a_pht"><img alt="Jose A. Guajardo" sizes="(max-width:981px) 47px,27px" src="/scholar/images/cleardot.gif" id="gsc_rsb-XdptuHgAAAAJ-img" class="gs_pp_df" data-src="https://scholar.googleusercontent.com/citations?view_op=small_photo&user=XdptuHgAAAAJ&citpid=3" data-srcset="https://scholar.googleusercontent.com/citations?view_op=tiny_photo&user=XdptuHgAAAAJ&citpid=3 27w,https://scholar.googleusercontent.com/citations?view_op=small_photo&user=XdptuHgAAAAJ&citpid=3 47w,https://scholar.googleusercontent.com/citations?view_op=view_photo&user=XdptuHgAAAAJ&citpid=3 107w"></span><span class="gsc_rsb_a_desc"><a tabindex="-1" href="/citations?user=XdptuHgAAAAJ&hl=en">Jose A. Guajardo</a><span class="gsc_rsb_a_ext">Haas School of Business, University of California Berkeley</span><span class="gsc_rsb_a_ext gsc_rsb_a_ext2">Verified email at berkeley.edu</span><span class="gsc_rsb_tap"><span class="gs_btnPR"><span class="gs_ico"></span></span></span></span></div></li><li><div class="gsc_rsb_aa" tabindex="0"><style>#gsc_rsb-oyJEvvYAAAAJ-img{width:32px;height:32px;}.gs_el_ta #gsc_rsb-oyJEvvYAAAAJ-img,.gs_el_ph #gsc_rsb-oyJEvvYAAAAJ-img{width:56px;height:56px;}</style><span id="gsc_rsb-oyJEvvYAAAAJ" class="gs_rimg gs_pp_tn gs_pp_mo_sm gsc_rsb_a_pht"><img alt="marshall fisher" sizes="(max-width:981px) 56px,32px" src="/scholar/images/cleardot.gif" id="gsc_rsb-oyJEvvYAAAAJ-img" class="gs_pp_df" data-src="/citations/images/avatar_scholar_56.png" data-srcset="/citations/images/avatar_scholar_32.png 32w,/citations/images/avatar_scholar_56.png 56w,/citations/images/avatar_scholar_128.png 128w"></span><span class="gsc_rsb_a_desc"><a tabindex="-1" href="/citations?user=oyJEvvYAAAAJ&hl=en">marshall fisher</a><span class="gsc_rsb_a_ext">UPS Professor, Wharton, University of Pennsylvania</span><span class="gsc_rsb_a_ext gsc_rsb_a_ext2">Verified email at wharton.upenn.edu</span><span class="gsc_rsb_tap"><span class="gs_btnPR"><span class="gs_ico"></span></span></span></span></div></li><li><div class="gsc_rsb_aa" tabindex="0"><style>#gsc_rsb-8-iVrakAAAAJ-img{width:32px;height:32px;}.gs_el_ta #gsc_rsb-8-iVrakAAAAJ-img,.gs_el_ph #gsc_rsb-8-iVrakAAAAJ-img{width:56px;height:56px;}</style><span id="gsc_rsb-8-iVrakAAAAJ" class="gs_rimg gs_pp_tn gs_pp_mo_sm gsc_rsb_a_pht"><img alt="Taylor Randall" sizes="(max-width:981px) 56px,32px" src="/scholar/images/cleardot.gif" id="gsc_rsb-8-iVrakAAAAJ-img" class="gs_pp_df" data-src="/citations/images/avatar_scholar_56.png" data-srcset="/citations/images/avatar_scholar_32.png 32w,/citations/images/avatar_scholar_56.png 56w,/citations/images/avatar_scholar_128.png 128w"></span><span 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scope="col"><span class="gsc_a_h" id="gsc_a_ha"><a href="/citations?hl=en&user=BWfBEqMAAAAJ&view_op=list_works&sortby=pubdate" class="gsc_a_a">Year</a></span></th></tr></thead><tbody id="gsc_a_b"><tr class="gsc_a_tr"><td class="gsc_a_t"><a href="/citations?view_op=view_citation&hl=en&user=BWfBEqMAAAAJ&citation_for_view=BWfBEqMAAAAJ:u5HHmVD_uO8C" class="gsc_a_at">Game theory in supply chain analysis</a><div class="gs_gray">GP Cachon, S Netessine</div><div class="gs_gray">Handbook of Quantitative Supply Chain Analysis: Modeling in the eBusiness …<span class="gs_oph">, 2006</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.com/scholar?oi=bibs&hl=en&cites=15925837443257091177,1195858433928067126,297586122824129054,7658789521978824093,3768724304274881630,6417698170627009851,13730552534142688803,6849746459402858073,12707374935904679694,9597216745654259617,6888884811553891752,18012326974523532765,1818143645450594287,18032507715992003430,9180628352913461692,1157059656455463979,13847446363745891248,11918287604209742977,13390149626783155012,9757086803322468662,9019999566257487822,15061662335152446083,13063804006650220298,12626606203231608226,5578372540589618011,1533235024555469558,9300160643345599190,6162185362318510369,3631439243315570792" class="gsc_a_ac gs_ibl">1131</a><span class="gsc_a_m"><a href="javascript:void(0)" class="gsc_a_am" data-eid="BWfBEqMAAAAJ:u5HHmVD_uO8C">*</a></span></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">2006</span></td></tr><tr class="gsc_a_tr"><td class="gsc_a_t"><a href="/citations?view_op=view_citation&hl=en&user=BWfBEqMAAAAJ&citation_for_view=BWfBEqMAAAAJ:2osOgNQ5qMEC" class="gsc_a_at">Performance contracting in after-sales service supply chains</a><div class="gs_gray">SH Kim, MA Cohen, S Netessine</div><div class="gs_gray">Management Science 53 (12), 1843-1858<span class="gs_oph">, 2007</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.com/scholar?oi=bibs&hl=en&cites=13540072076251413326,13103487865286545909,17084895188998149526,6205906624624290953,15680027303509191720" class="gsc_a_ac gs_ibl">774</a></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">2007</span></td></tr><tr class="gsc_a_tr"><td class="gsc_a_t"><a href="/citations?view_op=view_citation&hl=en&user=BWfBEqMAAAAJ&citation_for_view=BWfBEqMAAAAJ:u-x6o8ySG0sC" class="gsc_a_at">Centralized and competitive inventory models with demand substitution</a><div class="gs_gray">S Netessine, N Rudi</div><div class="gs_gray">Operations Research, 329-335<span class="gs_oph">, 2003</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.com/scholar?oi=bibs&hl=en&cites=11714679357017950602,1406702130071848964,14040300253749663481,7346481681263264193,8332426192293785582" class="gsc_a_ac gs_ibl">627</a></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">2003</span></td></tr><tr class="gsc_a_tr"><td class="gsc_a_t"><a href="/citations?view_op=view_citation&hl=en&user=BWfBEqMAAAAJ&citation_for_view=BWfBEqMAAAAJ:Y0pCki6q_DkC" class="gsc_a_at">Revenue management with strategic customers: Last-minute selling and opaque selling</a><div class="gs_gray">K Jerath, S Netessine, SK Veeraraghavan</div><div class="gs_gray">Management science 56 (3), 430-448<span class="gs_oph">, 2010</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.com/scholar?oi=bibs&hl=en&cites=4383547263549869954,18270804162626926923,8180872613433252238" class="gsc_a_ac gs_ibl">426</a><span class="gsc_a_m"><a href="javascript:void(0)" class="gsc_a_am" data-eid="BWfBEqMAAAAJ:Y0pCki6q_DkC">*</a></span></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">2010</span></td></tr><tr class="gsc_a_tr"><td class="gsc_a_t"><a href="/citations?view_op=view_citation&hl=en&user=BWfBEqMAAAAJ&citation_for_view=BWfBEqMAAAAJ:IjCSPb-OGe4C" class="gsc_a_at">Strategic technology choice and capacity investment under demand uncertainty</a><div class="gs_gray">M Goyal, S Netessine</div><div class="gs_gray">Management Science 53 (2), 192<span class="gs_oph">, 2007</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.com/scholar?oi=bibs&hl=en&cites=6025196968910993106,302496136330327260,3290965532058707463,10102448165403989756,7975697363977116351" class="gsc_a_ac gs_ibl">389</a></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">2007</span></td></tr><tr class="gsc_a_tr"><td class="gsc_a_t"><a href="/citations?view_op=view_citation&hl=en&user=BWfBEqMAAAAJ&citation_for_view=BWfBEqMAAAAJ:8AbLer7MMksC" class="gsc_a_at">When does the devil make work? An empirical study of the impact of workload on worker productivity</a><div class="gs_gray">TF Tan, S Netessine</div><div class="gs_gray">Management Science 60 (6), 1574-1593<span class="gs_oph">, 2014</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.com/scholar?oi=bibs&hl=en&cites=3311540296173551894,17012678141882798587,15783550475371967199" class="gsc_a_ac gs_ibl">379</a></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">2014</span></td></tr><tr class="gsc_a_tr"><td class="gsc_a_t"><a href="/citations?view_op=view_citation&hl=en&user=BWfBEqMAAAAJ&citation_for_view=BWfBEqMAAAAJ:blknAaTinKkC" class="gsc_a_at">Are Consumers Strategic? Structural Estimation from the Air-Travel Industry</a><div class="gs_gray">J Li, N Granados, S Netessine</div><div class="gs_gray">Management Science<span class="gs_oph">, 2014</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.com/scholar?oi=bibs&hl=en&cites=9512771536720830989,13730251925544942814,11457245774992067040" class="gsc_a_ac gs_ibl">377</a></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">2014</span></td></tr><tr class="gsc_a_tr"><td class="gsc_a_t"><a href="/citations?view_op=view_citation&hl=en&user=BWfBEqMAAAAJ&citation_for_view=BWfBEqMAAAAJ:L8oS6_awjPoC" class="gsc_a_at">Handbook of quantitative supply chain analysis: modeling in the e-business era</a><div class="gs_gray">D Simchi-Levi, SD Wu, ZJM Shen</div><div class="gs_gray">Springer Science & Business Media<span class="gs_oph">, 2004</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.com/scholar?oi=bibs&hl=en&cites=1707220071676756307" class="gsc_a_ac gs_ibl">340</a></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">2004</span></td></tr><tr class="gsc_a_tr"><td class="gsc_a_t"><a href="/citations?view_op=view_citation&hl=en&user=BWfBEqMAAAAJ&citation_for_view=BWfBEqMAAAAJ:_FxGoFyzp5QC" class="gsc_a_at">What can be learned from classical inventory models? A cross-industry exploratory investigation</a><div class="gs_gray">S Rumyantsev, S Netessine</div><div class="gs_gray">Manufacturing & Service Operations Management 9 (4), 409-429<span class="gs_oph">, 2007</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.com/scholar?oi=bibs&hl=en&cites=12351928204550051039,7975889497409872141,8266060794566991851,17527632095883845840,11658412258219766981,14077969687445817242,9499279501701311354,5823804810679544652" class="gsc_a_ac gs_ibl">338</a><span class="gsc_a_m"><a href="javascript:void(0)" class="gsc_a_am" data-eid="BWfBEqMAAAAJ:_FxGoFyzp5QC">*</a></span></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">2007</span></td></tr><tr class="gsc_a_tr"><td class="gsc_a_t"><a href="/citations?view_op=view_citation&hl=en&user=BWfBEqMAAAAJ&citation_for_view=BWfBEqMAAAAJ:aqlVkmm33-oC" class="gsc_a_at">Impact of performance-based contracting on product reliability: An empirical analysis</a><div class="gs_gray">SNMS JA Guajardo, MA Cohen, SH Kim</div><div class="gs_gray">Management Science<span class="gs_oph">, 2012</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.com/scholar?oi=bibs&hl=en&cites=573815949733015759,4763868078099242781,6663880503250459692" class="gsc_a_ac gs_ibl">333</a></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">2012</span></td></tr><tr class="gsc_a_tr"><td class="gsc_a_t"><a href="/citations?view_op=view_citation&hl=en&user=BWfBEqMAAAAJ&citation_for_view=BWfBEqMAAAAJ:738O_yMBCRsC" class="gsc_a_at">Electric vehicles with a battery switching station: Adoption and environmental impact</a><div class="gs_gray">B Avci, K Girotra, S Netessine</div><div class="gs_gray">Management Science<span class="gs_oph">, 2014</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.com/scholar?oi=bibs&hl=en&cites=17635170434929258867,6252825742436168777,11508639203618141216" class="gsc_a_ac gs_ibl">328</a></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">2014</span></td></tr><tr class="gsc_a_tr"><td class="gsc_a_t"><a href="/citations?view_op=view_citation&hl=en&user=BWfBEqMAAAAJ&citation_for_view=BWfBEqMAAAAJ:d1gkVwhDpl0C" class="gsc_a_at">Revenue management games: Horizontal and vertical competition</a><div class="gs_gray">S Netessine, RA Shumsky</div><div class="gs_gray">Management Science, 813-831<span class="gs_oph">, 2005</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.com/scholar?oi=bibs&hl=en&cites=4081189768540274205,1869251199463748530" class="gsc_a_ac gs_ibl">320</a></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">2005</span></td></tr><tr class="gsc_a_tr"><td class="gsc_a_t"><a href="/citations?view_op=view_citation&hl=en&user=BWfBEqMAAAAJ&citation_for_view=BWfBEqMAAAAJ:5awf1xo2G04C" class="gsc_a_at"><b>OM Forum</b>—Business Model Innovation for Sustainability</a><div class="gs_gray">K Girotra, S Netessine</div><div class="gs_gray">Manufacturing & Service Operations Management 15 (4), 537-544<span class="gs_oph">, 2013</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.com/scholar?oi=bibs&hl=en&cites=2819125802012274998,15052041571743396983,2670129160752794222" class="gsc_a_ac gs_ibl">308</a></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">2013</span></td></tr><tr class="gsc_a_tr"><td class="gsc_a_t"><a href="/citations?view_op=view_citation&hl=en&user=BWfBEqMAAAAJ&citation_for_view=BWfBEqMAAAAJ:9yKSN-GCB0IC" class="gsc_a_at">Supply chain choice on the internet</a><div class="gs_gray">S Netessine, N Rudi</div><div class="gs_gray">Management Science 52 (6), 844-864<span class="gs_oph">, 2006</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.com/scholar?oi=bibs&hl=en&cites=1919785875538213784,401905094889467321" class="gsc_a_ac gs_ibl">305</a></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">2006</span></td></tr><tr class="gsc_a_tr"><td class="gsc_a_t"><a href="/citations?view_op=view_citation&hl=en&user=BWfBEqMAAAAJ&citation_for_view=BWfBEqMAAAAJ:2P1L_qKh6hAC" class="gsc_a_at">Collaborative Cost Reduction and Component Procurement Under Information Asymmetry</a><div class="gs_gray">S Netessine, SH Kim</div><div class="gs_gray">Management Science<span class="gs_oph">, 2013</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.com/scholar?oi=bibs&hl=en&cites=17065331217485099073,5257247711640780535,9070897576098571915,13854861645134974137,3719490305910341961" class="gsc_a_ac gs_ibl">267</a></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">2013</span></td></tr><tr class="gsc_a_tr"><td class="gsc_a_t"><a href="/citations?view_op=view_citation&hl=en&user=BWfBEqMAAAAJ&citation_for_view=BWfBEqMAAAAJ:9ZlFYXVOiuMC" class="gsc_a_at">Volume flexibility, product flexibility, or both: The role of demand correlation and product substitution</a><div class="gs_gray">M Goyal, S Netessine</div><div class="gs_gray">Manufacturing & Service Operations Management 13 (2), 180-193<span class="gs_oph">, 2011</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.com/scholar?oi=bibs&hl=en&cites=2667686677743089849,13624460366221000435,15535238652830038876,5076703568276800808,8116326540057178149,16893806888621925982" class="gsc_a_ac gs_ibl">244</a><span class="gsc_a_m"><a href="javascript:void(0)" class="gsc_a_am" data-eid="BWfBEqMAAAAJ:9ZlFYXVOiuMC">*</a></span></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">2011</span></td></tr><tr class="gsc_a_tr"><td class="gsc_a_t"><a href="/citations?view_op=view_citation&hl=en&user=BWfBEqMAAAAJ&citation_for_view=BWfBEqMAAAAJ:zYLM7Y9cAGgC" class="gsc_a_at">Introduction to the theory and practice of yield management</a><div class="gs_gray">S Netessine, R Shumsky</div><div class="gs_gray">INFORMS Transactions on Education 3 (1), 34-44<span class="gs_oph">, 2002</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.com/scholar?oi=bibs&hl=en&cites=700214512133035781,9036737257497316532,5360514821089226745,17474676815235479321" class="gsc_a_ac gs_ibl">231</a></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">2002</span></td></tr><tr class="gsc_a_tr"><td class="gsc_a_t"><a href="/citations?view_op=view_citation&hl=en&user=BWfBEqMAAAAJ&citation_for_view=BWfBEqMAAAAJ:l2sC-qQILUoC" class="gsc_a_at">Four paths to business model innovation</a><div class="gs_gray">K Girotra, S Netessine</div><div class="gs_gray">Harvard business review 92 (7), 96-103<span class="gs_oph">, 2014</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.com/scholar?oi=bibs&hl=en&cites=3855196956951382661,4582511605959965896,11120029900581270532,2877117652166165274" class="gsc_a_ac gs_ibl">223</a></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">2014</span></td></tr><tr class="gsc_a_tr"><td class="gsc_a_t"><a href="/citations?view_op=view_citation&hl=en&user=BWfBEqMAAAAJ&citation_for_view=BWfBEqMAAAAJ:LkGwnXOMwfcC" class="gsc_a_at">Long-term contracts under the threat of supplier default</a><div class="gs_gray">R Swinney, S Netessine</div><div class="gs_gray">Manufacturing & Service Operations Management 11 (1), 109-127<span class="gs_oph">, 2009</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.com/scholar?oi=bibs&hl=en&cites=7946897096681742825,4015893337757482997" class="gsc_a_ac gs_ibl">221</a></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">2009</span></td></tr><tr class="gsc_a_tr"><td class="gsc_a_t"><a href="/citations?view_op=view_citation&hl=en&user=BWfBEqMAAAAJ&citation_for_view=BWfBEqMAAAAJ:ufrVoPGSRksC" class="gsc_a_at">Product line design and production technology</a><div class="gs_gray">S Netessine, TA Taylor</div><div class="gs_gray">Marketing Science 26 (1), 101-117<span class="gs_oph">, 2007</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.com/scholar?oi=bibs&hl=en&cites=2221770777325125142,191415026935329936,12635671161525901890" class="gsc_a_ac gs_ibl">215</a></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">2007</span></td></tr></tbody></table><div id="gsc_a_sp"></div><div id="gsc_a_err" class="gs_alrt">The system can't perform the operation now. 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