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tag-link-position-35" style="font-size: 30px;" aria-label="museum (27 items)">museum</a>, <a href="https://www.idea.org/blog/tag/navigation/" class="tag-cloud-link tag-link-22 tag-link-position-36" style="font-size: 20px;" aria-label="navigation (5 items)">navigation</a>, <a href="https://www.idea.org/blog/tag/online-course/" class="tag-cloud-link tag-link-295 tag-link-position-37" style="font-size: 20px;" aria-label="online course (5 items)">online course</a>, <a href="https://www.idea.org/blog/tag/open-access/" class="tag-cloud-link tag-link-177 tag-link-position-38" style="font-size: 21.044776119403px;" aria-label="open access (6 items)">open access</a>, <a href="https://www.idea.org/blog/tag/outreach/" class="tag-cloud-link tag-link-136 tag-link-position-39" style="font-size: 29.253731343284px;" aria-label="outreach (24 items)">outreach</a>, <a href="https://www.idea.org/blog/tag/personalization/" class="tag-cloud-link tag-link-137 tag-link-position-40" style="font-size: 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21.791044776119px;" aria-label="study (7 items)">study</a>, <a href="https://www.idea.org/blog/tag/twitter/" class="tag-cloud-link tag-link-164 tag-link-position-46" style="font-size: 22.537313432836px;" aria-label="Twitter (8 items)">Twitter</a>, <a href="https://www.idea.org/blog/tag/user-interface/" class="tag-cloud-link tag-link-20 tag-link-position-47" style="font-size: 28.358208955224px;" aria-label="user interface (21 items)">user interface</a>, <a href="https://www.idea.org/blog/tag/video/" class="tag-cloud-link tag-link-118 tag-link-position-48" style="font-size: 21.791044776119px;" aria-label="video (7 items)">video</a>, <a href="https://www.idea.org/blog/tag/visitors/" class="tag-cloud-link tag-link-97 tag-link-position-49" style="font-size: 25.522388059701px;" aria-label="visitors (13 items)">visitors</a>, <a href="https://www.idea.org/blog/tag/visualization/" class="tag-cloud-link tag-link-199 tag-link-position-50" style="font-size: 21.044776119403px;" aria-label="visualization (6 items)">visualization</a> </div> </div> <div class="js-ajax-frame"> <section class="post-list"> <h3>Recent posts</h3> <article class="post"> <div class="article-footer"> <time datetime="2014">5 Mar 2014</time> <h4><a href="https://www.idea.org/blog/2014/03/05/gender-role-literacy-girls-in-science/">Gender role literacy: Girls in science?</a></h4> </div> <p>There are gender wars, and then there are casualties. It wasn’t until 2011 that the behemoth toymaker LEGO acknowledged girls’ desire to build with bricks, even though the company had long before made a seemingly effortless pivot to co-branding, video games, and major motion pictures. So it’s little wonder that girls face all-too-real obstacles when <a href="https://www.idea.org/blog/2014/03/05/gender-role-literacy-girls-in-science/">[…]</a></p> <a class="more" href="https://www.idea.org/blog/2014/03/05/gender-role-literacy-girls-in-science/">Read more</a> </article> <article class="post"> <div class="article-footer"> <time datetime="2013">9 Dec 2013</time> <h4><a href="https://www.idea.org/blog/2013/12/09/challenges-of-crowdsourcing-analysis-of-historypin/">Challenges of crowdsourcing: Analysis of Historypin</a></h4> </div> <p>Crowdsourcing can build virtual community, engage the public, and build large knowledge databases about science and culture. But what does it take, and how fast can you grow? For some insight, we look at a crowdsourced history site: Historypin is an appealing database of historical photos, with dates, locations, captions, and other metadata. It’s called History <a href="https://www.idea.org/blog/2013/12/09/challenges-of-crowdsourcing-analysis-of-historypin/">[…]</a></p> <a class="more" href="https://www.idea.org/blog/2013/12/09/challenges-of-crowdsourcing-analysis-of-historypin/">Read more</a> </article> <article class="post"> <div class="article-footer"> <time datetime="2013">18 Nov 2013</time> <h4><a href="https://www.idea.org/blog/2013/11/18/dinovember-creative-literacy-starts-young/">Dinovember: Creative literacy starts young</a></h4> </div> <p>“Uh-oh,” Refe Tuma heard his girls whisper. “Mom and Dad are not going to like this.” It’s Dinovember, and his family’s plastic dinosaurs have been getting into mischief all month. Every year, Tuma and his wife devote the month of November to “convincing our children that, while they sleep, their plastic dinosaur figures come to life. <a href="https://www.idea.org/blog/2013/11/18/dinovember-creative-literacy-starts-young/">[…]</a></p> <a class="more" href="https://www.idea.org/blog/2013/11/18/dinovember-creative-literacy-starts-young/">Read more</a> </article> </section> </div> </div> </div> </div> </header> <main role="main" id="main"><div id="twocolumns" class="full_width"> <div class="container default_page"> <div class="twocolumns-holder"> <section id="content" class="ajax-container"> <div class="title"> <h1>Tag: Audience</h1> </div> <div class="post-4351 post type-post status-publish format-standard hentry category-interactivity category-technology tag-audience tag-film tag-gateway-arch tag-gopro tag-iphone tag-niagara-falls tag-quadrotor tag-video tag-youtube" id="post-4351"> <div class="title"> <h2><a href="https://www.idea.org/blog/2013/11/01/drones-put-a-face-on-nature-and-culture/" rel="bookmark">Drones put a face on nature and culture</a></h2> <p class="info"><strong class="date"><a href="https://www.idea.org/blog/2013/11/01/drones-put-a-face-on-nature-and-culture/" rel="bookmark">November 1st, 2013</a></strong> by IDEA</p> </div> <div class="content"> <p>A new generation of small video cameras and consumer robotic helicopters make amazing video shots possible. Stick your phone on a drone for enchanting views of the natural world, architecture, museums, and more. Here’s a cool new video flying a drone around the <a href="http://www.nypl.org">NY public library</a>:</p> <p><span class="youtube"><iframe title="YouTube video player" class="youtube-player" type="text/html" width="480" height="295" src="//www.youtube.com/embed/r9FMlv5a_FI?wmode=transparent&fs=1&hl=en&modestbranding=1&iv_load_policy=3&showsearch=0&rel=1&theme=dark&hd=1" frameborder="0" allowfullscreen></iframe></span> <a href="https://www.idea.org/blog/2013/11/01/drones-put-a-face-on-nature-and-culture/#more-4351" class="more-link"><span aria-label="Continue reading Drones put a face on nature and culture">(more…)</span></a></p> </div> <div class="meta"> <ul> <li>Posted in <a href="https://www.idea.org/blog/category/interactivity/" rel="category tag">Interactive experiences</a>, <a href="https://www.idea.org/blog/category/technology/" rel="category tag">Technology</a></li> <li><a href="https://www.idea.org/blog/2013/11/01/drones-put-a-face-on-nature-and-culture/#respond">No Comments</a></li> <li>Tags: <a href="https://www.idea.org/blog/tag/audience/" rel="tag">Audience</a>, <a href="https://www.idea.org/blog/tag/film/" rel="tag">Film</a>, <a href="https://www.idea.org/blog/tag/gateway-arch/" rel="tag">Gateway Arch</a>, <a href="https://www.idea.org/blog/tag/gopro/" rel="tag">GoPro</a>, <a href="https://www.idea.org/blog/tag/iphone/" rel="tag">iPhone</a>, <a href="https://www.idea.org/blog/tag/niagara-falls/" rel="tag">Niagara Falls</a>, <a href="https://www.idea.org/blog/tag/quadrotor/" rel="tag">Quadrotor</a>, <a href="https://www.idea.org/blog/tag/video/" rel="tag">video</a>, <a href="https://www.idea.org/blog/tag/youtube/" rel="tag">YouTube</a></li> </ul> </div> </div> <div class="post-4167 post type-post status-publish format-standard hentry category-communications category-learning tag-amazon tag-audience tag-books tag-culture tag-fanfic tag-free tag-harry-potter tag-publishing tag-selling" id="post-4167"> <div class="title"> <h2><a href="https://www.idea.org/blog/2013/06/05/what-is-fan-fiction/" rel="bookmark">What is fan fiction?</a></h2> <p class="info"><strong class="date"><a href="https://www.idea.org/blog/2013/06/05/what-is-fan-fiction/" rel="bookmark">June 5th, 2013</a></strong> by IDEA</p> </div> <div class="content"> <p><img class="alignright size-thumbnail wp-image-4177" alt="Fan fiction" src="http://www.idea.org/blog/wp-content/uploads/2013/06/fan-fiction-008-150x90.jpg" width="150" height="90" srcset="https://www.idea.org/blog/wp-content/uploads/2013/06/fan-fiction-008-150x90.jpg 150w, https://www.idea.org/blog/wp-content/uploads/2013/06/fan-fiction-008-240x144.jpg 240w, https://www.idea.org/blog/wp-content/uploads/2013/06/fan-fiction-008.jpg 460w" sizes="(max-width: 150px) 100vw, 150px" />Who owns art and culture? Does it belong to the artist? The legal property owner? Or the society that loves and appreciates it? Traditionally, old art is considered public, and new art is copyrighted. Anyone can write a new twist on Romeo and Juliet, or mashup the Mona Lisa with a mustache. But what if Harry Potter opened a lemonade stand? Or Luke Skywalker had a twin bother? <a href="https://www.idea.org/blog/2013/06/05/what-is-fan-fiction/#more-4167" class="more-link"><span aria-label="Continue reading What is fan fiction?">(more…)</span></a></p> </div> <div class="meta"> <ul> <li>Posted in <a href="https://www.idea.org/blog/category/communications/" rel="category tag">Communication</a>, <a href="https://www.idea.org/blog/category/learning/" rel="category tag">Learning & access</a></li> <li><a href="https://www.idea.org/blog/2013/06/05/what-is-fan-fiction/#respond">No Comments</a></li> <li>Tags: <a href="https://www.idea.org/blog/tag/amazon/" rel="tag">Amazon</a>, <a href="https://www.idea.org/blog/tag/audience/" rel="tag">Audience</a>, <a href="https://www.idea.org/blog/tag/books/" rel="tag">books</a>, <a href="https://www.idea.org/blog/tag/culture/" rel="tag">culture</a>, <a href="https://www.idea.org/blog/tag/fanfic/" rel="tag">FanFic</a>, <a href="https://www.idea.org/blog/tag/free/" rel="tag">free</a>, <a href="https://www.idea.org/blog/tag/harry-potter/" rel="tag">Harry Potter</a>, <a href="https://www.idea.org/blog/tag/publishing/" rel="tag">publishing</a>, <a href="https://www.idea.org/blog/tag/selling/" rel="tag">selling</a></li> </ul> </div> </div> <div class="post-3539 post type-post status-publish format-standard hentry category-business-management tag-ad-networks tag-adsense tag-audience tag-blog-network tag-costs tag-editorial-integrity tag-facebook tag-google tag-online-advertising" id="post-3539"> <div class="title"> <h2><a href="https://www.idea.org/blog/2012/02/08/online-advertising-is-ripe-using-or-launching-ad-networks/" rel="bookmark">Online advertising is ripe: Using or launching ad networks</a></h2> <p class="info"><strong class="date"><a href="https://www.idea.org/blog/2012/02/08/online-advertising-is-ripe-using-or-launching-ad-networks/" rel="bookmark">February 8th, 2012</a></strong> by IDEA</p> </div> <div class="content"> <p><img class="alignright size-medium wp-image-3606" title="vintage advertising poster coca cola" src="http://www.idea.org/blog/wp-content/uploads/2012/02/vintage-advertising-poster-coca-cola-1-204x300.jpg" alt="" width="204" height="300" srcset="https://www.idea.org/blog/wp-content/uploads/2012/02/vintage-advertising-poster-coca-cola-1-204x300.jpg 204w, https://www.idea.org/blog/wp-content/uploads/2012/02/vintage-advertising-poster-coca-cola-1-102x150.jpg 102w, https://www.idea.org/blog/wp-content/uploads/2012/02/vintage-advertising-poster-coca-cola-1.jpg 272w" sizes="(max-width: 204px) 100vw, 204px" />Advertising is a classic, well-proven way to earn money for a publication, blog or site. “It’s the cost of not having direct, paid reader support,” says <a href="http://johnrennie.net/">John Rennie</a>, an experienced science writer, editor and lecturer, and former editor in chief of <em>Scientific American</em>.</p> <p>Readers are acclimated to ads, but you have to use good taste. “Many readers may blame you for misleading claims or ugliness in ads, and they may think the ads undermine your editorial integrity,” says Rennie. In a few fields, readers enjoy ads (e.g., SuperBowl ads, or fashion magazines), but in science and cultural fields, that’s rarely the case. They best you can hope for is that your ads are benign.</p> <p>This article examines the ad business on a broad level, and looks closely at how to use or launch an ad network. <a href="https://www.idea.org/blog/2012/02/08/online-advertising-is-ripe-using-or-launching-ad-networks/#more-3539" class="more-link"><span aria-label="Continue reading Online advertising is ripe: Using or launching ad networks">(more…)</span></a></p> </div> <div class="meta"> <ul> <li>Posted in <a href="https://www.idea.org/blog/category/business-management/" rel="category tag">Business</a></li> <li><a href="https://www.idea.org/blog/2012/02/08/online-advertising-is-ripe-using-or-launching-ad-networks/#comments">4 Comments</a></li> <li>Tags: <a href="https://www.idea.org/blog/tag/ad-networks/" rel="tag">ad networks</a>, <a href="https://www.idea.org/blog/tag/adsense/" rel="tag">AdSense</a>, <a href="https://www.idea.org/blog/tag/audience/" rel="tag">Audience</a>, <a href="https://www.idea.org/blog/tag/blog-network/" rel="tag">blog network</a>, <a href="https://www.idea.org/blog/tag/costs/" rel="tag">costs</a>, <a href="https://www.idea.org/blog/tag/editorial-integrity/" rel="tag">editorial integrity</a>, <a href="https://www.idea.org/blog/tag/facebook/" rel="tag">Facebook</a>, <a href="https://www.idea.org/blog/tag/google/" rel="tag">google</a>, <a href="https://www.idea.org/blog/tag/online-advertising/" rel="tag">online advertising</a></li> </ul> </div> </div> <div class="post-3258 post type-post status-publish format-standard hentry category-interactivity category-learning tag-3d tag-access tag-app-store tag-apps tag-audience tag-augmented-reality tag-exhibits tag-free tag-ios tag-mobile tag-museum tag-singapore tag-touchpress tag-university-of-virginia-art-museum tag-video tag-virtual-reality tag-visualization" id="post-3258"> <div class="title"> <h2><a href="https://www.idea.org/blog/2011/11/29/put-3d-objects-at-your-visitors-fingertips-uvam-on-the-ipad/" rel="bookmark">Put 3D objects at your visitors’ fingertips: UVaM on the iPad</a></h2> <p class="info"><strong class="date"><a href="https://www.idea.org/blog/2011/11/29/put-3d-objects-at-your-visitors-fingertips-uvam-on-the-ipad/" rel="bookmark">November 29th, 2011</a></strong> by IDEA</p> </div> <div class="content"> <p><img class="alignright size-full wp-image-3268" title="Hopi doll from UVaM" src="http://www.idea.org/blog/wp-content/uploads/2011/11/Screen-Shot-2011-11-28-at-7.14.42-PM.png" alt="" width="142" height="165" srcset="https://www.idea.org/blog/wp-content/uploads/2011/11/Screen-Shot-2011-11-28-at-7.14.42-PM.png 142w, https://www.idea.org/blog/wp-content/uploads/2011/11/Screen-Shot-2011-11-28-at-7.14.42-PM-129x150.png 129w" sizes="(max-width: 142px) 100vw, 142px" />A Hopi doll with painted headdress springs to life, spinning under my finger tips on a new <a href="http://itunes.apple.com/us/app/uvam/id478915134?mt=8">iPad app</a> from the <a href="http://www.virginia.edu/artmuseum/">University of Virginia Art Museum</a> (UVaM).</p> <p>The delightful app presents 19 different objects in 3D, to spin and zoom, providing an immediacy that rivals seeing an object in real life. In fact, it’s better in many ways than peering at an object through a protective case because the objects can be spun through a full 360°, view under bright lighting, at high resolution.</p> <p><strong>Personal exploration</strong></p> <p>The free app presents the mobile visitor with a grid of objects (below, left):</p> <p><img class="aligncenter size-full wp-image-3277" title="AVaM app" src="http://www.idea.org/blog/wp-content/uploads/2011/11/Screen-Shot-2011-11-28-at-8.29.15-PM.png" alt="" width="555" height="211" srcset="https://www.idea.org/blog/wp-content/uploads/2011/11/Screen-Shot-2011-11-28-at-8.29.15-PM.png 555w, https://www.idea.org/blog/wp-content/uploads/2011/11/Screen-Shot-2011-11-28-at-8.29.15-PM-150x57.png 150w, https://www.idea.org/blog/wp-content/uploads/2011/11/Screen-Shot-2011-11-28-at-8.29.15-PM-300x114.png 300w" sizes="(max-width: 555px) 100vw, 555px" /></p> <p> <a href="https://www.idea.org/blog/2011/11/29/put-3d-objects-at-your-visitors-fingertips-uvam-on-the-ipad/#more-3258" class="more-link"><span aria-label="Continue reading Put 3D objects at your visitors’ fingertips: UVaM on the iPad">(more…)</span></a></p> </div> <div class="meta"> <ul> <li>Posted in <a href="https://www.idea.org/blog/category/interactivity/" rel="category tag">Interactive experiences</a>, <a href="https://www.idea.org/blog/category/learning/" rel="category tag">Learning & access</a></li> <li><a href="https://www.idea.org/blog/2011/11/29/put-3d-objects-at-your-visitors-fingertips-uvam-on-the-ipad/#comments">4 Comments</a></li> <li>Tags: <a href="https://www.idea.org/blog/tag/3d/" rel="tag">3D</a>, <a href="https://www.idea.org/blog/tag/access/" rel="tag">access</a>, <a href="https://www.idea.org/blog/tag/app-store/" rel="tag">app store</a>, <a href="https://www.idea.org/blog/tag/apps/" rel="tag">apps</a>, <a href="https://www.idea.org/blog/tag/audience/" rel="tag">Audience</a>, <a href="https://www.idea.org/blog/tag/augmented-reality/" rel="tag">Augmented reality</a>, <a href="https://www.idea.org/blog/tag/exhibits/" rel="tag">exhibits</a>, <a href="https://www.idea.org/blog/tag/free/" rel="tag">free</a>, <a href="https://www.idea.org/blog/tag/ios/" rel="tag">iOS</a>, <a href="https://www.idea.org/blog/tag/mobile/" rel="tag">mobile</a>, <a href="https://www.idea.org/blog/tag/museum/" rel="tag">museum</a>, <a href="https://www.idea.org/blog/tag/singapore/" rel="tag">Singapore</a>, <a href="https://www.idea.org/blog/tag/touchpress/" rel="tag">TouchPress</a>, <a href="https://www.idea.org/blog/tag/university-of-virginia-art-museum/" rel="tag">University of Virginia Art Museum</a>, <a href="https://www.idea.org/blog/tag/video/" rel="tag">video</a>, <a href="https://www.idea.org/blog/tag/virtual-reality/" rel="tag">virtual reality</a>, <a href="https://www.idea.org/blog/tag/visualization/" rel="tag">visualization</a></li> </ul> </div> </div> <div class="post-3155 post type-post status-publish format-standard hentry category-business-management tag-access tag-android tag-app-store tag-apple tag-apps tag-appstore tag-audience tag-audio tag-authoring tag-content-management tag-hardware tag-ipad tag-iphone tag-maps tag-mobile tag-mobile-phone tag-museum tag-smartphone" id="post-3155"> <div class="title"> <h2><a href="https://www.idea.org/blog/2011/10/27/museum-tour-apps-at-3rd-museums-mobile-conference/" rel="bookmark">Museum tour apps for <$25k at Museums & Mobile conference</a></h2> <p class="info"><strong class="date"><a href="https://www.idea.org/blog/2011/10/27/museum-tour-apps-at-3rd-museums-mobile-conference/" rel="bookmark">October 27th, 2011</a></strong> by IDEA</p> </div> <div class="content"> <p><img class="alignright size-full wp-image-3168" title="Mobile tour" src="http://www.idea.org/blog/wp-content/uploads/2011/10/Screen-Shot-2011-10-27-at-1.08.54-AM.png" alt="" width="125" height="185" srcset="https://www.idea.org/blog/wp-content/uploads/2011/10/Screen-Shot-2011-10-27-at-1.08.54-AM.png 125w, https://www.idea.org/blog/wp-content/uploads/2011/10/Screen-Shot-2011-10-27-at-1.08.54-AM-101x150.png 101w" sizes="(max-width: 125px) 100vw, 125px" />It is getting easier and cheaper for cultural and scientific organizations make mobile, handheld tours. According to <a href="http://blog.nielsen.com/nielsenwire/online_mobile/40-percent-of-u-s-mobile-users-own-smartphones-40-percent-are-android/">Nielsen</a>, 40% of Americans with mobile phones are carrying smartphones; of those 40% run Android, and 28% have an Apple iPhone. This is a huge market, and by 2012, approximately half your audience could use your app from the smartphone in their pocket. Or, you can loan iPod Touches to visitors on site.</p> <p><strong>Keeping it simple</strong></p> <p><strong></strong>Apps just need to be good enough. No need to get too fancy or reinvent the wheel. While custom apps run from $25-100k, many vendors will create an app for you for less than $25k, and some for well under $5k. <img class="alignleft" title="Museums & Mobile" src="http://www.idea.org/blog/wp-content/uploads/2011/10/Screen-Shot-2011-10-27-at-1.11.19-AM.png" alt="" width="165" height="34" />This is a summary of the vendors offering apps for less than $25k at yesterday’s <a href="http://www.museums-mobile.org/virtual-expo/">3rd Museums & Mobile online conference</a>. <a href="https://www.idea.org/blog/2011/10/27/museum-tour-apps-at-3rd-museums-mobile-conference/#more-3155" class="more-link"><span aria-label="Continue reading Museum tour apps for ">(more…)</span></a></p> </div> <div class="meta"> <ul> <li>Posted in <a href="https://www.idea.org/blog/category/business-management/" rel="category tag">Business</a></li> <li><a href="https://www.idea.org/blog/2011/10/27/museum-tour-apps-at-3rd-museums-mobile-conference/#comments">1 Comment</a></li> <li>Tags: <a href="https://www.idea.org/blog/tag/access/" rel="tag">access</a>, <a href="https://www.idea.org/blog/tag/android/" rel="tag">Android</a>, <a href="https://www.idea.org/blog/tag/app-store/" rel="tag">app store</a>, <a href="https://www.idea.org/blog/tag/apple/" rel="tag">Apple</a>, <a href="https://www.idea.org/blog/tag/apps/" rel="tag">apps</a>, <a href="https://www.idea.org/blog/tag/appstore/" rel="tag">appstore</a>, <a href="https://www.idea.org/blog/tag/audience/" rel="tag">Audience</a>, <a href="https://www.idea.org/blog/tag/audio/" rel="tag">audio</a>, <a href="https://www.idea.org/blog/tag/authoring/" rel="tag">authoring</a>, <a href="https://www.idea.org/blog/tag/content-management/" rel="tag">content management</a>, <a href="https://www.idea.org/blog/tag/hardware/" rel="tag">Hardware</a>, <a href="https://www.idea.org/blog/tag/ipad/" rel="tag">IPad</a>, <a href="https://www.idea.org/blog/tag/iphone/" rel="tag">iPhone</a>, <a href="https://www.idea.org/blog/tag/maps/" rel="tag">maps</a>, <a href="https://www.idea.org/blog/tag/mobile/" rel="tag">mobile</a>, <a href="https://www.idea.org/blog/tag/mobile-phone/" rel="tag">mobile phone</a>, <a href="https://www.idea.org/blog/tag/museum/" rel="tag">museum</a>, <a href="https://www.idea.org/blog/tag/smartphone/" rel="tag">smartphone</a></li> </ul> </div> </div> <div class="post-3034 post type-post status-publish format-standard hentry category-strategy tag-audience tag-award tag-experiences tag-foursquare tag-game-mechanics tag-games tag-gamification tag-merit-badges tag-online-communities tag-outreach" id="post-3034"> <div class="title"> <h2><a href="https://www.idea.org/blog/2011/10/20/what-is-gamification/" rel="bookmark">What is gamification?</a></h2> <p class="info"><strong class="date"><a href="https://www.idea.org/blog/2011/10/20/what-is-gamification/" rel="bookmark">October 20th, 2011</a></strong> by IDEA</p> </div> <div class="content"> <p><img class="alignright size-thumbnail wp-image-3056" title="Bullseye scores 100 points | Marcin Wichary/Flickr" src="http://www.idea.org/blog/wp-content/uploads/2011/10/Screen-Shot-2011-10-20-at-11.29.00-AM-150x150.png" alt="" width="150" height="150" srcset="https://www.idea.org/blog/wp-content/uploads/2011/10/Screen-Shot-2011-10-20-at-11.29.00-AM-150x150.png 150w, https://www.idea.org/blog/wp-content/uploads/2011/10/Screen-Shot-2011-10-20-at-11.29.00-AM-300x300.png 300w, https://www.idea.org/blog/wp-content/uploads/2011/10/Screen-Shot-2011-10-20-at-11.29.00-AM.png 328w" sizes="(max-width: 150px) 100vw, 150px" /></p> <p>Gameplay has a lot to teach us about motivating participation through joy. ‘Gamification’ is a new term, coined in 2008, for adapting game mechanics into non-game setting — such as building online communities, education and outreach, marketing, or building educational apps. Here are some ideas for how to do it.</p> <p><img class="alignleft" title="Ovid" src="http://www.idea.org/blog/wp-content/uploads/2011/10/Cropped-Ovid-Clip-for-Home-Page-146x150.jpg" alt="" width="146" height="150" /><strong>Achievements</strong></p> <p>Badges, trophies and points represent having accomplished something. Since antiquity, people have been honored with medals, crowns and other decorations. Wreaths made of bay laurel were awarded to Greek athletes, and worn by Roman poets (e.g., Ovid, at left). <a href="https://www.idea.org/blog/2011/10/20/what-is-gamification/#more-3034" class="more-link"><span aria-label="Continue reading What is gamification?">(more…)</span></a></p> </div> <div class="meta"> <ul> <li>Posted in <a href="https://www.idea.org/blog/category/strategy/" rel="category tag">Strategy</a></li> <li><a href="https://www.idea.org/blog/2011/10/20/what-is-gamification/#comments">9 Comments</a></li> <li>Tags: <a href="https://www.idea.org/blog/tag/audience/" rel="tag">Audience</a>, <a href="https://www.idea.org/blog/tag/award/" rel="tag">award</a>, <a href="https://www.idea.org/blog/tag/experiences/" rel="tag">experiences</a>, <a href="https://www.idea.org/blog/tag/foursquare/" rel="tag">FourSquare</a>, <a href="https://www.idea.org/blog/tag/game-mechanics/" rel="tag">Game mechanics</a>, <a href="https://www.idea.org/blog/tag/games/" rel="tag">games</a>, <a href="https://www.idea.org/blog/tag/gamification/" rel="tag">Gamification</a>, <a href="https://www.idea.org/blog/tag/merit-badges/" rel="tag">Merit Badges</a>, <a href="https://www.idea.org/blog/tag/online-communities/" rel="tag">online communities</a>, <a href="https://www.idea.org/blog/tag/outreach/" rel="tag">outreach</a></li> </ul> </div> </div> <div class="post-2986 post type-post status-publish format-standard hentry category-communications tag-android tag-apple tag-apps tag-audience tag-data tag-interactivity-2 tag-ios tag-itunes tag-mobile tag-museum tag-nina-simon tag-qr-code tag-redlaser tag-smartphone tag-video tag-visitors" id="post-2986"> <div class="title"> <h2><a href="https://www.idea.org/blog/2011/09/05/what-are-qr-codes-and-how-are-they-useful-for-outreach/" rel="bookmark">What are QR Codes? And how are they useful for outreach?</a></h2> <p class="info"><strong class="date"><a href="https://www.idea.org/blog/2011/09/05/what-are-qr-codes-and-how-are-they-useful-for-outreach/" rel="bookmark">September 5th, 2011</a></strong> by IDEA</p> </div> <div class="content"> <p><a href="http://www.idea.org/blog/wp-content/uploads/2011/09/img.php_.png"><img class="alignright size-full wp-image-2991" title="QR code" src="http://www.idea.org/blog/wp-content/uploads/2011/09/img.php_.png" alt="" width="108" height="108" /></a>QR codes are a way to send information to mobile devices (e.g., a smartphone) using its camera. You send a short blurb of text, or a web address (URL) by representing it as a code which people photograph from their phone.</p> <p>The codes are easy to generate. <a href="http://qrcode.kaywa.com/">Several</a> <a href="http://www.qrstuff.com/">web</a> <a href="http://goqr.me/">sites</a> and software programs will make the codes for you.</p> <p><a href="http://www.idea.org/blog/wp-content/uploads/2011/09/qr-code-01.jpg"><img class="alignleft size-medium wp-image-2994" title="Andy Warhol - total art" src="http://www.idea.org/blog/wp-content/uploads/2011/09/qr-code-01-300x199.jpg" alt="" width="300" height="199" srcset="https://www.idea.org/blog/wp-content/uploads/2011/09/qr-code-01-300x199.jpg 300w, https://www.idea.org/blog/wp-content/uploads/2011/09/qr-code-01-150x99.jpg 150w, https://www.idea.org/blog/wp-content/uploads/2011/09/qr-code-01.jpg 800w" sizes="(max-width: 300px) 100vw, 300px" /></a>To read the codes, users need a QR reader app to take a snapshot of the code with their device’s camera. The app returns the decoded text or web URL.</p> <p>In the photo at left, a pedestrian takes a photo of a QR code promoting an Andy Warhol show.</p> <p>There are hundreds of barcode-reader apps (e.g., <a href="http://redlaser.com/">RedLaser</a> and <a href="http://www.quickmark.com.tw/En/basic/index.asp">QuickMark</a> for iOS and Android devices, and the <a href="http://reader.kaywa.com/phones">Kaywa</a> reader for dumber smartphones), and code-reading can be included in custom apps, e.g., a museum tour. <a href="https://www.idea.org/blog/2011/09/05/what-are-qr-codes-and-how-are-they-useful-for-outreach/#more-2986" class="more-link"><span aria-label="Continue reading What are QR Codes? And how are they useful for outreach?">(more…)</span></a></p> </div> <div class="meta"> <ul> <li>Posted in <a href="https://www.idea.org/blog/category/communications/" rel="category tag">Communication</a></li> <li><a href="https://www.idea.org/blog/2011/09/05/what-are-qr-codes-and-how-are-they-useful-for-outreach/#comments">14 Comments</a></li> <li>Tags: <a href="https://www.idea.org/blog/tag/android/" rel="tag">Android</a>, <a href="https://www.idea.org/blog/tag/apple/" rel="tag">Apple</a>, <a href="https://www.idea.org/blog/tag/apps/" rel="tag">apps</a>, <a href="https://www.idea.org/blog/tag/audience/" rel="tag">Audience</a>, <a href="https://www.idea.org/blog/tag/data/" rel="tag">Data</a>, <a href="https://www.idea.org/blog/tag/interactivity-2/" rel="tag">interactivity</a>, <a href="https://www.idea.org/blog/tag/ios/" rel="tag">iOS</a>, <a href="https://www.idea.org/blog/tag/itunes/" rel="tag">iTunes</a>, <a href="https://www.idea.org/blog/tag/mobile/" rel="tag">mobile</a>, <a href="https://www.idea.org/blog/tag/museum/" rel="tag">museum</a>, <a href="https://www.idea.org/blog/tag/nina-simon/" rel="tag">nina simon</a>, <a href="https://www.idea.org/blog/tag/qr-code/" rel="tag">QR Code</a>, <a href="https://www.idea.org/blog/tag/redlaser/" rel="tag">RedLaser</a>, <a href="https://www.idea.org/blog/tag/smartphone/" rel="tag">smartphone</a>, <a href="https://www.idea.org/blog/tag/video/" rel="tag">video</a>, <a href="https://www.idea.org/blog/tag/visitors/" rel="tag">visitors</a></li> </ul> </div> </div> <div class="post-2933 post type-post status-publish format-standard hentry category-communications tag-audience tag-communications-2 tag-community tag-education tag-humanities tag-lego tag-nasa tag-outreach" id="post-2933"> <div class="title"> <h2><a href="https://www.idea.org/blog/2011/08/29/nasa-partners-with-community-lego-event-for-community-outreach/" rel="bookmark">NASA partners with community LEGO event for community outreach</a></h2> <p class="info"><strong class="date"><a href="https://www.idea.org/blog/2011/08/29/nasa-partners-with-community-lego-event-for-community-outreach/" rel="bookmark">August 29th, 2011</a></strong> by IDEA</p> </div> <div class="content"> <p><img class="alignright size-full wp-image-2937" title="NASA BrickFair" src="http://www.idea.org/blog/wp-content/uploads/2011/08/Screen-Shot-2011-08-29-at-11.36.23-AM.png" alt="" width="252" height="136" srcset="https://www.idea.org/blog/wp-content/uploads/2011/08/Screen-Shot-2011-08-29-at-11.36.23-AM.png 252w, https://www.idea.org/blog/wp-content/uploads/2011/08/Screen-Shot-2011-08-29-at-11.36.23-AM-150x80.png 150w" sizes="(max-width: 252px) 100vw, 252px" />A cheap and effective way to do community outreach is to piggyback or partner with existing events. NASA did this in a subtle and effective way earlier this month at an annual event for LEGO enthusiasts. “<a href="http://www.BrickFair.com/">BrickFair</a>” drew over 17 thousand people in a August weekend to a conference center near Dulles airport. <a href="https://www.idea.org/blog/2011/08/29/nasa-partners-with-community-lego-event-for-community-outreach/#more-2933" class="more-link"><span aria-label="Continue reading NASA partners with community LEGO event for community outreach">(more…)</span></a></p> </div> <div class="meta"> <ul> <li>Posted in <a href="https://www.idea.org/blog/category/communications/" rel="category tag">Communication</a></li> <li><a href="https://www.idea.org/blog/2011/08/29/nasa-partners-with-community-lego-event-for-community-outreach/#comments">2 Comments</a></li> <li>Tags: <a href="https://www.idea.org/blog/tag/audience/" rel="tag">Audience</a>, <a href="https://www.idea.org/blog/tag/communications-2/" rel="tag">communications</a>, <a href="https://www.idea.org/blog/tag/community/" rel="tag">community</a>, <a href="https://www.idea.org/blog/tag/education/" rel="tag">education</a>, <a href="https://www.idea.org/blog/tag/humanities/" rel="tag">humanities</a>, <a href="https://www.idea.org/blog/tag/lego/" rel="tag">LEGO</a>, <a href="https://www.idea.org/blog/tag/nasa/" rel="tag">NASA</a>, <a href="https://www.idea.org/blog/tag/outreach/" rel="tag">outreach</a></li> </ul> </div> </div> <div class="post-2846 post type-post status-publish format-standard hentry category-communications category-strategy tag-audience tag-culture tag-dissemination tag-education tag-google tag-outreach tag-public-relations tag-visitors tag-volunteer tag-wikipedia" id="post-2846"> <div class="title"> <h2><a href="https://www.idea.org/blog/2011/08/09/reaching-the-public-via-wikipedia/" rel="bookmark">Reaching the public via Wikipedia</a></h2> <p class="info"><strong class="date"><a href="https://www.idea.org/blog/2011/08/09/reaching-the-public-via-wikipedia/" rel="bookmark">August 9th, 2011</a></strong> by IDEA</p> </div> <div class="content"> <p><img class="alignright size-full wp-image-2908" title="Wikipedia" src="http://www.idea.org/blog/wp-content/uploads/2011/08/Screen-Shot-2011-08-09-at-7.12.17-PM.png" alt="" width="120" height="145" />Wikipedia, the free, online encyclopedia that “anyone can edit,” is a useful way to deliver scientific and cultural knowledge to the public. Wikipedia is the <a href="http://www.google.com/adplanner/static/top1000/">5th most visited</a> web site, with <a href="http://stats.wikimedia.org/reportcard/RC_2011_04_detailed.html">400</a>–<a href="https://www.google.com/adplanner/planning/site_profile#siteDetails?uid=domain%253A%2520wikipedia.org&geo=001&lp=false">450</a> million unique visitors per month.</p> <p>It’s not “merely a larger audience, but a different audience,” says Sara Snyder, webmaster for the Smithsonian Institution’s <a href="http://www.aaa.si.edu/">Archives of American Art</a>, who has recently started to use Wikipedia more. She says, “Our main website is geared towards an academic-minded or university-level student, researcher, curator, or professional art historian. Yet we have information and collections that may inform or appeal to a broader set of folks, such as younger students and art enthusiasts. Wikipedia is a platform for trying to start serving those researchers too, without overhauling the current way we do business or our existing website.” <a href="https://www.idea.org/blog/2011/08/09/reaching-the-public-via-wikipedia/#more-2846" class="more-link"><span aria-label="Continue reading Reaching the public via Wikipedia">(more…)</span></a></p> </div> <div class="meta"> <ul> <li>Posted in <a href="https://www.idea.org/blog/category/communications/" rel="category tag">Communication</a>, <a href="https://www.idea.org/blog/category/strategy/" rel="category tag">Strategy</a></li> <li><a href="https://www.idea.org/blog/2011/08/09/reaching-the-public-via-wikipedia/#comments">4 Comments</a></li> <li>Tags: <a href="https://www.idea.org/blog/tag/audience/" rel="tag">Audience</a>, <a href="https://www.idea.org/blog/tag/culture/" rel="tag">culture</a>, <a href="https://www.idea.org/blog/tag/dissemination/" rel="tag">dissemination</a>, <a href="https://www.idea.org/blog/tag/education/" rel="tag">education</a>, <a href="https://www.idea.org/blog/tag/google/" rel="tag">google</a>, <a href="https://www.idea.org/blog/tag/outreach/" rel="tag">outreach</a>, <a href="https://www.idea.org/blog/tag/public-relations/" rel="tag">public relations</a>, <a href="https://www.idea.org/blog/tag/visitors/" rel="tag">visitors</a>, <a href="https://www.idea.org/blog/tag/volunteer/" rel="tag">volunteer</a>, <a href="https://www.idea.org/blog/tag/wikipedia/" rel="tag">Wikipedia</a></li> </ul> </div> </div> <div class="post-2738 post type-post status-publish format-standard hentry category-strategy tag-audience tag-community tag-fundraising tag-online-communities tag-social-media-2 tag-social-network tag-user-interface" id="post-2738"> <div class="title"> <h2><a href="https://www.idea.org/blog/2011/07/20/considerations-for-new-niche-social-networks/" rel="bookmark">Considerations for new niche social networks</a></h2> <p class="info"><strong class="date"><a href="https://www.idea.org/blog/2011/07/20/considerations-for-new-niche-social-networks/" rel="bookmark">July 20th, 2011</a></strong> by IDEA</p> </div> <div class="content"> <p><img class="alignright size-full wp-image-2764" title="Social network considerations" src="http://www.idea.org/blog/wp-content/uploads/2011/07/Screen-shot-2011-07-20-at-10.51.02-AM.png" alt="" width="183" height="121" srcset="https://www.idea.org/blog/wp-content/uploads/2011/07/Screen-shot-2011-07-20-at-10.51.02-AM.png 183w, https://www.idea.org/blog/wp-content/uploads/2011/07/Screen-shot-2011-07-20-at-10.51.02-AM-150x99.png 150w" sizes="(max-width: 183px) 100vw, 183px" />Social networking gives professionals and enthusiastic members of the public a great way to connect and share information about scientific or cultural topics.</p> <p>A niche social network can benefit small, grassroots projects as well as large institutions, achieving many objectives simultaneously. A social network allows members to e.g., exchanging information, making personal connections, fostering dialog and awareness on a topic, as well as fundraising or promoting products and services.</p> <p>Here are some tips and considerations for getting started… <a href="https://www.idea.org/blog/2011/07/20/considerations-for-new-niche-social-networks/#more-2738" class="more-link"><span aria-label="Continue reading Considerations for new niche social networks">(more…)</span></a></p> </div> <div class="meta"> <ul> <li>Posted in <a href="https://www.idea.org/blog/category/strategy/" rel="category tag">Strategy</a></li> <li><a href="https://www.idea.org/blog/2011/07/20/considerations-for-new-niche-social-networks/#comments">1 Comment</a></li> <li>Tags: <a href="https://www.idea.org/blog/tag/audience/" rel="tag">Audience</a>, <a href="https://www.idea.org/blog/tag/community/" rel="tag">community</a>, <a href="https://www.idea.org/blog/tag/fundraising/" rel="tag">fundraising</a>, <a href="https://www.idea.org/blog/tag/online-communities/" rel="tag">online communities</a>, <a href="https://www.idea.org/blog/tag/social-media-2/" rel="tag">social media</a>, <a href="https://www.idea.org/blog/tag/social-network/" rel="tag">Social network</a>, <a href="https://www.idea.org/blog/tag/user-interface/" rel="tag">user interface</a></li> </ul> </div> </div> <nav class="navigation pagination" role="navigation"> <h2 class="screen-reader-text">Posts navigation</h2> <div class="nav-links"><span aria-current='page' class='page-numbers current'>1</span> <a class='page-numbers' href='https://www.idea.org/blog/tag/audience/page/2/'>2</a> <a class='page-numbers' href='https://www.idea.org/blog/tag/audience/page/3/'>3</a> <a class="next page-numbers" href="https://www.idea.org/blog/tag/audience/page/2/">Next page</a></div> </nav> </section> </div> </div> </div> </main> <footer id="footer"> <div class="container"> <nav class="page-nav"> <ul> <li id="menu-item-4498" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-4498"><a href="https://www.idea.org/blog/">Home</a></li> <li id="menu-item-4497" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4497"><a href="https://www.idea.org/blog/about/">Mission & history</a></li> <li id="menu-item-4499" class="popup menu-item menu-item-type-custom menu-item-object-custom menu-item-4499"><a title="popup" class="js-btn-show-popups" href="#wrapper">Browse topics</a></li> <li id="menu-item-4666" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4666"><a href="https://www.idea.org/blog/contact/">Contact IDEA</a></li> <li>Copyright © 2025 <a href="https://www.idea.org/blog">IDEA</a></li> </ul> </nav> </div> </footer> </div> <script type='text/javascript'> /* <![CDATA[ */ var wpcf7 = {"apiSettings":{"root":"https:\/\/www.idea.org\/blog\/wp-json\/contact-form-7\/v1","namespace":"contact-form-7\/v1"},"cached":"1"}; /* ]]> */ </script> <script type='text/javascript' src='//www.idea.org/blog/wp-content/plugins/contact-form-7/includes/js/scripts.js'></script> <script type='text/javascript' src='//www.idea.org/blog/wp-content/themes/ideaorg/js/jquery.main.js'></script> <script type='text/javascript' src='//www.idea.org/blog/wp-includes/js/wp-embed.min.js'></script> </body>  <script async src="https://www.googletagmanager.com/gtag/js?id=G-Y68B45MT0H"></script> <script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-Y68B45MT0H'); </script> </html>