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<!doctype html> <html> <head> <meta charset="gb2312"> <title>设计师品牌正在“杀进”Mall？ZIMMERMANN中国首店落沪_赢商品牌秀</title> <meta name="description" content="设计师品牌正在“杀进”Mall？ZIMMERMANN中国首店落沪" /> <meta name="keywords" content="澳洲仙女印花设计师品牌ZIMMERMANN" /> <link href="css/style.css" rel="stylesheet" type="text/css"/> <script type="text/javascript" src="http://jscss.winshang.com/2022www/js2022/public.js"></script> <script src="http://jscss.winshang.com/2022www/js2022/login.js"></script> <script src="http://jscss.winshang.com/www/js/md5.js"></script> <script src="http://jscss.winshang.com/www/js/userCookie.js"></script> <script src="js/gundong.js" type="text/javascript"></script> <script type="text/javascript"> $(function(){ $("#KinSlideshow").KinSlideshow(); }) </script> <style> </style> </head> <body> <div class="topall"> <div class="wrap1000"> <div class="topaleft"> <a href="http://www.winshang.com/">赢商网首页</a> <a href="http://www.winshangdata.com/" target="_blank">赢商大数据</a> <a 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class="wrap1000"> <div class="topsleft"><p></p><p><i>ABOUT US</i></p><p>关于她们</p></div> <div class="topsright"> <div class="srtit"><a href='http://news.winshang.com/html/069/9403.html' target='_blank' rel='nofollow'>设计师品牌正在“杀进”Mall？ZIMMERMANN中国首店落沪</a></div> <div class="srtxt"><p>原创独立设计师品牌正在跻身购物中心。</p> <p>在上海疫情薄发初期，2022年3月，这家澳洲仙女印花设计师品牌ZIMMERMANN于上海前滩太古里开设了其中国首家精品店。原创独立设计师品牌，往往被定义为“小众”。自带小众风格的设计师品牌们，未来是否将随消费者需求的变化迎来全新可能？</p> </div> </div> <div class="clr mh40"></div> </div> <div class="navall"> <div class="wrap1000"> <div class="nvleft"><img src="img/ppsl.jpg"></div> <div class="nvright"><a href="#th">门店探访</a><a href="#dh" style="display: none;">高层对话</a><a href="#ren" style="display: none;">品牌创始人</a><a href="#ren" style="display: none;">选址拓展</a><a href="#tu" style="">品牌图集</a></div> </div> </div> <a name="th"></a> <div class="clr mh30"></div> <div class="wrap1000"> <div class="infnav"><span>STORE VISIT</span>门店探访</div> <div class="clr"></div> <div class="infleft"> <h4><a href='http://news.winshang.com/html/069/9403.html' target='_blank'>现代主义X唯美仙女风，营造舒适氛围</a></h4> <div>虽然门店面积整体不大，但却“五脏俱全”。据悉，该店铺视觉由McQualter工作室设计，延续了ZIMMERMANN的品牌风格，通过直线型的房间布局、灯光、曲面玻璃门头、棋盘格地砖、马赛克墙砖和玻璃釉面定制门等元素，打造了一个现代主义风格的体验空间。基于ZIMMERMAN的仙女风，门店整体色调也并不单一，明丽衣裙、花卉点缀与门店的简约清新的现代美相融合，以印花斑斓，铺陈品牌的浪漫活力。在陈列布局方面，ZIMMERMAN明确划定了：展示区，销售点和试衣间，与家具搭配，与设计师的理念相呼应，为消费者营造了轻松、休闲的购物氛围。</div> </div> <div class="infright"> <img src="http://img1.winshang.com/member/2022/4/637853784772655404.jpg"> </div> <div class="clr mh30"></div><div class="infleft"> <h4><a href='http://news.winshang.com/html/069/9403.html' target='_blank'>设计师品牌的线下寻路</a></h4> <div>除了ZIMMERMANN，近年来，国外独立设计师品牌也正在“涌入”并深拓中国市场。如此良好的增长势头也体现于中国本土独立设计师品牌，近几年来，国内外设计师品牌和买手店进入规模化增长阶段。据《2021全球时尚IP白皮书》显示，设计师/设计师品牌类时尚IP包括服饰、运动、3C、箱包、美妆行业中占据高位，且保持上升势头。抛开供应链等因素，设计师品牌的线下之路需建立在差异化定位的基础上，结合营销手段，并积极精准抢占和布局线下渠道。</div> </div> <div class="infright"> <img src="http://img1.winshang.com/member/2022/4/637853787771717450.jpg"> </div> <div class="clr mh30"></div> </div> <a name="dh"></a> <div class="wrap1000" style="display: none;"> <div class="infnav"><span>SENIOR DIALOGUE</span>高层对话</div> <div class="clr"></div> </div> <a name="ren"></a> <div class="wrap1000 bgsf" style="display: none;"> <div class="rwtit"><p>BRAND FOUNDER</p><p>品牌创始人</p></div> <div class="rwcs"> <p></p> <p></p> <p></p> </div> <div class="ppty" style="display: none;"> <p>选址要求：</p> <p></p> </div> <div class="ppty" style="display: none;"> <p>拓展计划：</p> <p></p> </div> <div class="mh20"></div> </div> <div class="mh40"></div> <a name="tu"></a> <div class="tuall" style=""> <div class="wrap1000"> <div class="tutit"><p>BRAND PICS</p><p>品牌图集</p></div> <section id="gallery"> <div class="container_image"> <ul id="myRoundabout"> <li><img src="http://img1.winshang.com/member/2022/4/637853787901248834.jpg" /></li><li><img src="http://img1.winshang.com/member/2022/4/637853788009061221.jpg" /></li><li><img src="http://img1.winshang.com/member/2022/4/637853788120936312.jpg" /></li><li><img src="http://img1.winshang.com/member/2022/4/637853788329217398.jpg" /></li><li><img src="http://img1.winshang.com/member/2022/4/637853788444998420.jpg" /></li><li><img src="http://img1.winshang.com/member/2022/4/637853788579217362.jpg" /></li><li><img src="http://img1.winshang.com/member/2022/4/637853788675810054.jpg" /></li><li><img src="http://img1.winshang.com/member/2022/4/637853788778592637.jpg" /></li><li><img src="http://img1.winshang.com/member/2022/4/637853788891561102.jpg" /></li><li><img src="http://img1.winshang.com/member/2022/4/637853789005789925.jpg" /></li><li><img src="http://img1.winshang.com/member/2022/4/637853789162967236.jpg" /></li><li><img src="http://img1.winshang.com/member/2022/4/637853789256521245.jpg" /></li><li><img src="http://img1.winshang.com/member/2022/4/637853791434066149.jpg" /></li><li><img src="http://img1.winshang.com/member/2022/4/637853791566097545.jpg" /></li><li><img src="http://img1.winshang.com/member/2022/4/637853791682972438.jpg" /></li><li><img src="http://img1.winshang.com/member/2022/4/637853791785941090.jpg" /></li><li><img src="http://img1.winshang.com/member/2022/4/637853791899066377.jpg" /></li><li><img src="http://img1.winshang.com/member/2022/4/637853792044535767.jpg" /></li><li><img src="http://img1.winshang.com/member/2022/4/637853792157347670.jpg" /></li><li><img src="http://img1.winshang.com/member/2022/4/637853792298597318.jpg" /></li><li><img src="http://img1.winshang.com/member/2022/4/637853792390940969.jpg" /></li><li><img src="http://img1.winshang.com/member/2022/4/637853792478285565.jpg" /></li><li><img src="http://img1.winshang.com/member/2022/4/637853792576878783.jpg" /></li><li><img src="http://img1.winshang.com/member/2022/4/637853792694555158.jpg" /></li><li><img src="http://img1.winshang.com/member/2022/4/637853792859857901.jpg" /></li> </ul> </div> </section> </div> </div> <div class="clr mh40"></div> <div class="wrap1000 bgsf"> <div class="rwtit"><p>PUBLIC SOLICITATION</p><p>公开征集</p></div> <div class="lxleft"> <p><img src="img/tlogo2.jpg"></p> <p>联系我们</p> <p><strong>栏目电话</strong>：020-37128209</p> <p><strong>栏目邮箱</strong>：caoxiaoqing@winshang.com</p> </div> <div class="lxright"> <p>如果您所服务的公司旗下品牌符合我们栏目的定位，欢迎自荐；</p> <p>如果您工作的购物中心中引入了定位新颖、注重体验消费的商户，欢迎给我们推荐；</p> <p>如果您在有特色、个性化的店铺中消费、体验过，请把店名和地址告诉我们。</p> </div> <div class="clr"></div> </div> <div class="clr mh40"></div> <div class="win-footer"> <div class="win-footer-top"> <div class="win-service"> <script type="text/javascript" src="https://jscss.winshang.com/www/service.js"></script> </div> <div class="win-about"> <script type="text/javascript" src="https://jscss.winshang.com/www/about.js"></script> </div> <div class="win-Nopublic"> <script type="text/javascript" src="https://jscss.winshang.com/www/wxoa.js"></script> </div> <div class="win-Nopublic-two"> <script type="text/javascript" src="https://jscss.winshang.com/www/winapp.js"></script> </div> </div> <div class="win-filing"> <a 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