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id="system-breadcrumb" class="visually-hidden"> Breadcrumb </h2> <ol> <li> <a href="https://www.hearst.it/soluzioni">Soluzioni</a> </li> <li> united influencer </li> </ol> </nav> </div> </div> <h1 class="sr-only"><span>United Influencer</span> </h1> </div> <div class="row-2"> <div class="mb-5 prose" data-pattern="prose"><p>United Influencers è la piattaforma gestita in esclusiva da Hearst Digital e dedicata all'influencer marketing.<br /> La piattaforma offre una vasta gamma di funzionalità per aiutare i partner Hearst a raggiungere i loro obiettivi di marketing attraverso il coinvolgimento di talent, creator e influencer.<br /> L'algoritmo su cui è stata costruita <strong>United Influencers</strong><strong> </strong>premia i creator più interessanti e performanti, valutando sia i numeri sia la qualità dei loro contenuti e dei loro valori. Questo tool è stato progettato per essere in grado di adattarsi e migliorare nel tempo, in base alle esigenze dei clienti.</p><p>Anche le Talent Agency possono essere inserite in piattaforma avendo così la possibilità di fruire di un modello gestionale integrato per tutti i talent che rappresentano. </p><p>L’accesso alla piattaforma per le aziende che vogliono attivare questa leva di comunicazione è possibile in diverse modalità in linea con le capacità del cliente e la sua conoscenza della materia:</p><ul><li>Modalità assistita dal team Hearst per progetti branded, che prevedono quindi l’utilizzo di uno dei marchi del Gruppo Hearst</li><li>Modalità assistita dal team Hearst per progetti in white label, che NON prevedono quindi l’utilizzo di uno dei marchi del Gruppo Hearst</li><li>Modalità marketplace con utilizzo diretto da parte del cliente della piattaforma in forma gratuita</li></ul><p>Un’altra caratteristica innovativa è il volto di <strong>United Influencers: </strong>si tratta di<strong> Sam & Liz,</strong> due influencer di grandissimo carisma, capaci di rappresentare a pieno i valori di Millenials e GenZ: uguaglianza tra i generi, diversity & Inclusion, comportamenti etici. Completamente virtuali: “metainfluencer”, creati grazie a uno sforzo tecnologico del Gruppo Hearst. Perfetti per rappresentare una frontiera innovativa nell’ADV</p></div> </div> </article> </div> </div> <div class="region region-aside" role="complementary"> <div data-pattern="block-1" class="container relative py-10 bg-primary text-primary-foreground purple contextual-region settings-tray-editable"> <div class="row-2"> <div class="max-w-6 mx-auto"> <div class="space-y-5"> <form class="webform-submission-form webform-submission-add-form webform-submission-contattaci-form webform-submission-contattaci-add-form webform-submission-contattaci-node-1579-form webform-submission-contattaci-node-1579-add-form js-webform-details-toggle webform-details-toggle antibot" data-drupal-selector="g-recaptcha-form-2" data-action="/soluzioni/united-influencer" action="/antibot" method="post" id="g-recaptcha-form-2" accept-charset="UTF-8"> <noscript> <div class="antibot-no-js antibot-message antibot-message-warning">You must have JavaScript enabled to use this form.</div> </noscript> <div class="cke_editable js-form-item form-item js-form-type-webform-markup form-item-markup js-form-item-markup form-no-label" id="edit-markup"> <div class="prose mb-5"><h2>Contattaci</h2> <p>Entra in contatto con noi e compila il form per avere maggiori informazioni. 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