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<div class="cell xxlarge-4"> <a href="#" class="category-big-link"> <div class="article-info"> <p class="article-number article-number__articles"><span>76</span> ARTICLES</p> </div> <p class="category-short">Br</p> </a> </div> <div class="cell xxlarge-8 "> <div class="articles grid-x grid-margin-x xlarge-margin-collapse"> <div class="cell latest width-100"> <h3>Latest from: Brandtech</h3> </div> <div class="cell width-100"> <div class="grid-x"> <div class="cell auto"> <article itemscope itemtype="http://schema.org/Article" itemref="publisher"> <a href="https://www.brandingmag.com/chris-prescher/is-your-business-asking-the-right-questions-about-generative-ai/" itemprop="mainEntityOfPage"> <span itemprop="image" itemscope itemtype="https://schema.org/ImageObject"> <img src="https://www.brandingmag.com/wp-content/uploads/2024/05/Featured_001_Business-Questions-GenAI_Chris-Preschner_Brandingmag-180x240.jpg" alt="Is Your Business Asking the Right Questions About Generative AI?" height="240" 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tablet-6 xxlarge-8"> <div class="description"> <div class="headlines"> <div class="grid-x grid-padding-x"> <div class="cell medium-8 tablet-12 xxlarge-9"> <div class="headlines"> <div class="title"> <p class="publication-feature"> FEATURED </p> <h2 class="product-heading" itemprop="name">State of the Brand #3: Nordic Equilibrium</h2> </div> </div> </div> <div class="cell medium-4 tablet-12 xxlarge-3"> <div class="out-now"> <div class="label">PUBLICATION</div> </div> </div> </div> </div> <div class="info"> <div class="grid-x grid-padding-x align-justify"> <div class="cell medium-8 tablet-12 xxlarge-8 xxxlarge-7"> <div class="text"> <div itemprop="description"> <p class="first-description"> Brandingmag sat down with branding experts from the exemplary Nordic countries of Europe to uncover the Nordic brand thinking – perceptions, struggles, opportunities, and solutions. Together with 7 guests from the Nordic countries – Norway, Sweden, Finland, and Denmark – we discuss how Nordic brands are built and try to catch a glimpse of their recipe for success. </p> </div> </div> </div> <div class="cell medium-4 tablet-12 xxlarge-3"> <div class="pricing" itemprop="offers" itemscope itemtype="http://schema.org/Offer"> <div class="subscribe-action" itemprop="priceSpecification" itemscope itemtype="http://schema.org/PriceSpecification"> <meta itemprop="priceCurrency" content="EUR"><meta itemprop="price" content="0"> <a href="https://www.brandingmag.com/product/state-of-the-brand-nordic-equilibrium/211/?category=0" class="button buy-now" id="state-of-the-brand-3">READ NOW</a> </div> </div> </div> </div> </div> </div> </div> <div class="cell small-order-1 tablet-order-2 tablet-6 xxlarge-4"> <div class="image"> <img itemprop="image" src="https://www.brandingmag.com/wp-content/uploads/2022/09/SOTB03_FEATURED_PUB_IMAGE.jpg" alt="State of the Brand #3"> </div>  </div> </div> </div> <div class="edition listen-edition hidden" itemscope itemtype="http://schema.org/Product"> <div class="grid-x grid-padding-x"> <div class="cell small-order-2 tablet-order-2 tablet-6 xxlarge-8"> <div class="description"> <div class="headlines"> <div class="grid-x grid-padding-x"> <div class="cell medium-8 tablet-12 xxlarge-9"> <div class="headlines"> <div class="title"> <p class="publication-feature"> FEATURED </p> <h2 class="product-heading" itemprop="name">Heineken: Stay a Local Global Brand by Facilitating, Not Dictating</h2> </div> </div> </div> <div class="cell medium-4 tablet-12 xxlarge-3"> <div class="out-now"> <div class="label">PODCAST</div> </div> </div> </div> </div> <div class="info"> <div class="grid-x grid-padding-x align-justify"> <div class="cell medium-8 tablet-12 xxlarge-8 xxxlarge-7"> <div class="text"> <div itemprop="description"> <p><span style="font-weight: 400;">“<em>Heineken is called ‘The Chairman’ in Nigeria. So, we give that flexibility to Nigeria to call it ‘The Chairman’, but we do not need to create a global campaign saying the ‘Chairman’ from Amsterdam. . . . We give that flexibility. That’s how we operate. Have a central idea, but give local flexibility to the markets.’</em>” – Obabiyi Fagade</span></p> <p><span style="font-weight: 400;">As a global beer brand, Heineken promotes a spirit of open-mindedness, framing its drinkers as global citizens who respect other cultures while still reveling in the comforts of their own. In this episode of Branding Over Wine, Obabiyi Fagade, commercial development manager of global brands at Heineken, shares how the iconic Dutch beer brand cultivates this flexible yet consistent brand identity in 190 different countries all over the world. </span></p> <p><span style="font-weight: 400;">Here, Obabiyi reveals that Heineken’s identity in Northern Europe is actually quite different from its identity in Nigeria, which are both quite different from the one in the US. Rather than view this as inconsistency within the brand, Heineken embraces it as a reflection of its open-minded, progressive nature. So, for Heineken’s 150th anniversary, they ran a campaign celebrating its shifting identity in different eras and regions. </span></p> <p><span style="font-weight: 400;">Ultimately, the local diversity within the brand still points to its established—and beloved—global identity. Listen in for universal insights on the power of local cultures to diversify and grow global brands here.</span></p> </div> </div> </div> <div class="cell medium-4 tablet-12 xxlarge-3"> <div class="pricing" itemprop="offers" itemscope itemtype="http://schema.org/Offer"> <div class="subscribe-action" itemprop="priceSpecification" itemscope itemtype="http://schema.org/PriceSpecification"> <meta itemprop="priceCurrency" content="EUR"><meta itemprop="price" content="0"> <a href="https://www.brandingmag.com/podcast/heineken-stay-a-local-global-brand-by-facilitating-not-dictating/" class="button buy-now" id="heineken-stay-a-local-global-brand-by-facilitating-not-dictating">LISTEN</a> </div> </div> </div> </div> </div> </div> </div> <div class="cell small-order-1 tablet-order-2 tablet-6 xxlarge-4"> <div class="image"> <img src="https://www.brandingmag.com/wp-content/uploads/2023/07/Podcast-cover.jpg" alt="Heineken: Stay a Local Global Brand by Facilitating, Not Dictating"> </div>  </div> </div> </div> <div class="edition watch-edition" itemscope itemtype="http://schema.org/Product"> <div class="grid-x grid-padding-x"> <div class="cell small-order-2 tablet-order-2 tablet-6 xxlarge-8"> <div class="description"> <div class="headlines"> <div class="grid-x grid-padding-x"> <div class="cell medium-8 tablet-12 xxlarge-9"> <div class="headlines"> <div class="title"> <p class="publication-feature"> FEATURED </p> <h2 class="product-heading" itemprop="name">How Coca-Cola Moves at the Speed of Culture</h2> </div> </div> </div> <div class="cell medium-4 tablet-12 xxlarge-3"> <div class="out-now"> <div class="label">MASTERCLASS</div> </div> </div> </div> </div> <div class="info"> <div class="grid-x grid-padding-x align-justify"> <div class="cell medium-8 tablet-12 xxlarge-8 xxxlarge-7"> <div class="text"> <div itemprop="description"> <p>Is it possible to anticipate changes in culture when it moves at such a rapid pace? This may be the wrong question to ask. Instead of trying to keep pace with culture, why not try to create it? Brand professionals can then seek innovative avenues—whether in the metaverse, Web3, or elsewhere—for the new things they wish to build.</p> <p><b>Hear directly from Coca-Cola and VIRTUE Worldwide about: </b></p> <ul> <li aria-level="1">Creating culture at the end of ‘monoculture’;</li> <li aria-level="1">How Coca-Cola plays with new ideas while remaining true to their brand;</li> <li aria-level="1">How to engage young people as tech transforms youth culture in drastic ways;</li> <li aria-level="1">Avoiding ‘creation by committee’ with small, diverse teams;</li> <li aria-level="1">Picking the right metaverse for your brand;</li> <li aria-level="1">How smaller businesses can take innovative risks within their budgets and parameters.</li> </ul> </div> </div> </div> <div class="cell medium-4 tablet-12 xxlarge-3"> <div class="pricing" itemprop="offers" itemscope itemtype="http://schema.org/Offer"> <div class="subscribe-action" itemprop="priceSpecification" itemscope itemtype="http://schema.org/PriceSpecification"> <meta itemprop="priceCurrency" content="EUR"><meta itemprop="price" content="0"> <a href="https://www.brandingmag.com/masterclasses/how-coca-cola-moves-at-the-speed-of-culture/" class="button buy-now" id="how-coca-cola-moves-at-the-speed-of-culture">WATCH</a> </div> </div> </div> </div> </div> </div> </div> <div class="cell small-order-1 tablet-order-2 tablet-6 xxlarge-4"> <div class="image"> <img src="https://www.brandingmag.com/wp-content/uploads/2023/05/Coca-Cola-masterclass_featured-in-library-1080x1080-1.jpg" alt="How Coca-Cola Moves at the Speed of Culture"> </div>  </div> </div> </div> </div> </section> <section class="library"> <nav> <div class="container"> <div class="grid-x grid-padding-x align-center"> <div class="cell"> <div class="title"> <h5 class="text-center">TOGGLE FAVORITES</h5> <div class="favorites-toggle"> <svg class="favorites-toggle-button" width="12" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 12 10"><title>favorite-active</title><g id="84c2e983-8a25-4a43-b3a8-22cb3ddc858b" data-name="Layer 2"><g id="c281c723-1c81-48b9-a5e4-c16e3d04fcaa" data-name="Layer 1"><path d="M10.32.91a3.1,3.1,0,0,0-4.71.38,3.1,3.1,0,1,0-4.71,4L5.61,10l4.71-4.71A3.1,3.1,0,0,0,10.32.91Z" fill="#000000"/></g></g></svg> </div> </div> </div> </div> <div class="grid-x grid-padding-x align-center"> <div class="cell shrink"> <ul class="tabs tab-nav" data-tabs id="example-tabs"> <li class="tabs-title"><a href="#read">Read</a></li> <li class="tabs-title"><a href="#listen">Listen</a></li> <li class="tabs-title is-active"><a href="#watch">Watch</a></li> </ul> </div> </div> </div> </nav> <div class="tabs-content" data-tabs-content="example-tabs"> <div class="tabs-panel" id="read"> <div class="container separate-slider"> <div class="grid-x grid-padding-x align-center"> <div class="cell tablet-10 large-8 xxlarge-6"> <div class="issues-description"> <h3 style="margin-top: 20px;">State of the Brand</h3> <p>Experts reflect on the state of the branding industry in their particular region, highlighting fundamental rights and wrongs, along with possible solutions. Each edition tackles a different part of the world.</p> </div> </div> </div> <div class="grid-x grid-padding-x"> <div class="cell"> <div class="issues publications-slider-wrapper"> <div class="no-favorites hide">No favorites selected</div> <button type="button" data-role="none" class="slick-prev slick-arrow" aria-label="Previous" role="button" style=""> </button> <ul class="publications-slider slick-slider">  <li data-id="211" class="cell text-left favorite-wrapper medium-6 tablet-4 large-3 xxlarge-2"> <div class="issue" itemscope itemtype="http://schema.org/Product"> <meta itemprop="description" content="What do you see when you think of the Nordic countries? Cold weather, minimalism, Ikea? These are not coincidental. “Make things that are functional or freeze to death,” says Söderhavet’s Erik Lidsheim. The Nordics have developed a perfect balance between the modern way of business and their inherent ability to survive. Their brands address real customer needs, efficiently and elegantly. No wonder Nordic brands are so successful. In our previous SOTB, we’ve seen how the cultural and commercial vastness of Asia – where product is still king – challenges Western marketing ideologies and brands’ ability to enter new markets, while simultaneously giving birth to some of the most iconic brands in the world (Sony, Samsung, or Toyota). The 3rd State of the Brand zooms in on the Nordic countries of Europe, a region that excels at both product and brand, locally and internationally. Together with 7 guests from the Nordic countries – Norway, Sweden, Finland, and Denmark – we uncover the Nordic brand thinking – their perceptions, struggles, opportunities, and solutions – in the hope of catching a glimpse of their recipe for success. Interested in learning more? Download the new State of the Brand: Nordic Equilibrium here."> <div class="grid-y"> <div class="cell shrink"> <div class="top"> <a href="https://www.brandingmag.com/product/state-of-the-brand-nordic-equilibrium/211/?category=6" class="image"> <img itemprop="image" src="https://www.brandingmag.com/wp-content/uploads/2022/09/SOTB03_THUMBNAIL_WEBSTORE_COVER.jpg" alt="State of the Brand: Nordic Equilibrium"> </a> </div> </div> <div class="cell auto flex-auto"> <div class="issue-body"> <span itemprop="name" class="issue-number"><a href="https://www.brandingmag.com/product/state-of-the-brand-nordic-equilibrium/211/?category=6">State of the Brand #3</a> </span><h4 itemprop="name"><a href="https://www.brandingmag.com/product/state-of-the-brand-nordic-equilibrium/211/?category=6">Nordic Equilibrium</a> </h4> </div> </div> <div class="cell shrink"> <div class="bottom" itemprop="offers" itemscope itemtype="http://schema.org/Offer"> <div class="grid-x"> <div class="cell auto"> <div class="price cell small-8"> <span class="favorite" data-id="211" title="Add to favorites"></span> </div> </div> <div class="cell auto"> <div class="action"> <form class="download-issue download-211" action="https://www.brandingmag.com/download/" method="get" target="_blank"> <input type="hidden" name="product-id" value="211"> <input type="hidden" name="product-name" value="State of the Brand: Nordic Equilibrium"> <meta itemprop="url" content="https://www.brandingmag.com/product/state-of-the-brand-nordic-equilibrium/211/?category=6"> <a href="https://www.brandingmag.com/product/state-of-the-brand-nordic-equilibrium/211/?category=6" class="button utility" id="state-of-the-brand-3">Details</a> </form> </div> </div> </div> </div> </div> </div> </div> </li> <li data-id="210" class="cell text-left favorite-wrapper medium-6 tablet-4 large-3 xxlarge-2"> <div class="issue" itemscope itemtype="http://schema.org/Product"> <meta itemprop="description" content="Asia – a vastness of cultural and commercial difference unmatched by any other place in the world. It’s a place where foreign brands need to step lightly and very few actually know success. On the flip side, Asia has given us some of the oldest, most iconic brands in the world. So, is there something different about their brands, strategies, and management, than what we have in the West? In our previous SOTB, we found out that Eastern European branding struggles with client education but things are slowly changing for the better. Similarly, the Asian market doesn’t seem to be any different, whether we’re talking local, import, or export. What is mildly shocking is that, for most of Asia, product is still king, and this has huge implications for the way Asian brands are built and managed. Brandingmag decided to consult branding practitioners from the most evolved regions of Asia, on the state of branding in their home markets – perceptions, struggles, opportunities, and solutions. Together with our 11 guests from 4 countries – Japan, Taiwan, Hong Kong (China), and Singapore – we explored how branding is perceived and practiced, and also what foreign brands have to do to stand a chance in this delicate Asian environment. Interested in learning more? Download the new State of the Brand: Luminaries of Asia here."> <div class="grid-y"> <div class="cell shrink"> <div class="top"> <a href="https://www.brandingmag.com/product/state-of-the-brand-luminaries-of-asia/210/?category=6" class="image"> <img itemprop="image" src="https://www.brandingmag.com/wp-content/uploads/2021/09/SOTB02_THUMBNAIL_WEBSTORE_COVER.jpg" alt="State of the Brand: Luminaries of Asia"> </a> </div> </div> <div class="cell auto flex-auto"> <div class="issue-body"> <span itemprop="name" class="issue-number"><a href="https://www.brandingmag.com/product/state-of-the-brand-luminaries-of-asia/210/?category=6">State of the Brand #2</a> </span><h4 itemprop="name"><a href="https://www.brandingmag.com/product/state-of-the-brand-luminaries-of-asia/210/?category=6">Luminaries of Asia</a> </h4> </div> </div> <div class="cell shrink"> <div class="bottom" itemprop="offers" itemscope itemtype="http://schema.org/Offer"> <div class="grid-x"> <div class="cell auto"> <div class="price cell small-8"> <span class="favorite" data-id="210" title="Add to favorites"></span> </div> </div> <div class="cell auto"> <div class="action"> <form class="download-issue download-210" action="https://www.brandingmag.com/download/" method="get" target="_blank"> <input type="hidden" name="product-id" value="210"> <input type="hidden" name="product-name" value="State of the Brand: Luminaries of Asia"> <meta itemprop="url" content="https://www.brandingmag.com/product/state-of-the-brand-luminaries-of-asia/210/?category=6"> <a href="https://www.brandingmag.com/product/state-of-the-brand-luminaries-of-asia/210/?category=6" class="button utility" id="state-of-the-brand-2">Details</a> </form> </div> </div> </div> </div> </div> </div> </div> </li> <li data-id="202" class="cell text-left favorite-wrapper medium-6 tablet-4 large-3 xxlarge-2"> <div class="issue" itemscope itemtype="http://schema.org/Product"> <meta itemprop="description" content="Branding is of a complex nature, intertwined with marketing, design, psychology, and even finance. There are many ways to practice quality branding, but also just as many interpretations of it. Different companies and agencies have hand-picked branding characteristics that suit them and their needs, based on their region of operations and market climate. As there is little formal education on branding around the world, the discipline has evolved inhomogeneously. Signs have shown that, even though practitioners approach and refer to certain branding elements differently, there are lines of agreement in their ways. Some agencies make efforts in teaching their clients about brand strategy while others adapt to the client’s perception and incorporate strategy in identity design services. There\'s a difference in form, but function is the same. Brandingmag decided to consult branding practitioners from different regions on the state of branding in their home markets – perceptions, struggles, opportunities, and solutions. For the very first edition, we’ve approached agencies from some of the emerging markets of Europe, agencies that show a high level of understanding and ethics in countries still heavily influenced by corruption: Slovakia, Romania, Serbia, Bulgaria, and Belarus. Interested in learning more? Download the first State of the Brand: Dawn of Europe here."> <div class="grid-y"> <div class="cell shrink"> <div class="top"> <a href="https://www.brandingmag.com/product/state-of-the-brand-dawn-of-europe/202/?category=6" class="image"> <img itemprop="image" src="https://www.brandingmag.com/wp-content/uploads/2020/05/SOTB01_THUMBNAIL_WEBSTORE_COVER.jpg" alt="State of the Brand: Dawn of Europe"> </a> </div> </div> <div class="cell auto flex-auto"> <div class="issue-body"> <span itemprop="name" class="issue-number"><a href="https://www.brandingmag.com/product/state-of-the-brand-dawn-of-europe/202/?category=6">State of the Brand #1</a> </span><h4 itemprop="name"><a href="https://www.brandingmag.com/product/state-of-the-brand-dawn-of-europe/202/?category=6">Dawn of Europe</a> </h4> </div> </div> <div class="cell shrink"> <div class="bottom" itemprop="offers" itemscope itemtype="http://schema.org/Offer"> <div class="grid-x"> <div class="cell auto"> <div class="price cell small-8"> <span class="favorite" data-id="202" title="Add to favorites"></span> </div> </div> <div class="cell auto"> <div class="action"> <form class="download-issue download-202" action="https://www.brandingmag.com/download/" method="get" target="_blank"> <input type="hidden" name="product-id" value="202"> <input type="hidden" name="product-name" value="State of the Brand: Dawn of Europe"> <meta itemprop="url" content="https://www.brandingmag.com/product/state-of-the-brand-dawn-of-europe/202/?category=6"> <a href="https://www.brandingmag.com/product/state-of-the-brand-dawn-of-europe/202/?category=6" class="button utility" id="state-of-the-brand-1">Details</a> </form> </div> </div> </div> </div> </div> </div> </div> </li> </ul> <button type="button" data-role="none" class="slick-next slick-arrow" aria-label="Next" role="button" style=""> </button>  </div> </div> </div> <style>.library .issue.video .icon.video-draw{color:#fff;font-size:11px}.library .issue.video .icon.video-draw .play-watch{margin-top:5px}</style> </div> <div class="container separate-slider"> <div class="grid-x grid-padding-x align-center"> <div class="cell tablet-10 large-8 xxlarge-6"> <div class="issues-description"> <h3 style="margin-top: 20px;">The Roundtable</h3> <p>The Roundtable gives global branding leaders the opportunity to discuss key issues and trends in depth.</p> </div> </div> </div> <div class="grid-x grid-padding-x"> <div class="cell"> <div class="issues publications-slider-wrapper"> <div class="no-favorites hide">No favorites selected</div> <button type="button" data-role="none" class="slick-prev slick-arrow" aria-label="Previous" role="button" style=""> </button> <ul class="publications-slider slick-slider">  <li data-id="205" class="cell text-left favorite-wrapper medium-6 tablet-4 large-3 xxlarge-2"> <div class="issue" itemscope itemtype="http://schema.org/Product"> <meta itemprop="description" content="Up until recently, brands would shield themselves behind carefully crafted advertising and comms, portraying only their “desired brand image”. But as consumers gain free access to more and more information, they can now see behind the curtain and evaluate brands on their own terms. Transparency has become mandatory for brands that want to ensure a steady flow of trust between them and their consumers. This edition of The Roundtable brings out the hard truth that’s been growing for years – brands are no longer in control. We partnered with this year’s edition of the Cannes Lions Festival of Creativity, Lions Live, to have some of the most experienced creatives and marketers answer our questions on this matter: · Ann Mukherjee, Chairman & CEO, North America at Pernod Ricard · Pepe Aguilar, Former President & CCO at Grey Wing New York · Luis Miguel Messianu, Founder, Creative Chairman, CEO at Alma · Ronald Ng, Global Chief Creative Officer at Isobar · Susan Credle, Global Chief Creative Officer at FCB Global"> <div class="grid-y"> <div class="cell shrink"> <div class="top"> <a href="https://www.brandingmag.com/product/creative-leaders-call-for-more-transparency-the-roundtable-40/205/?category=1" class="image"> <img itemprop="image" src="https://www.brandingmag.com/wp-content/uploads/2020/10/RT40_THUMBNAIL_WEBSTORE_COVER.jpg" alt="Creative Leaders Call for More Transparency – The Roundtable 40"> </a> </div> </div> <div class="cell auto flex-auto"> <div class="issue-body"> <span itemprop="name" class="issue-number"><a href="https://www.brandingmag.com/product/creative-leaders-call-for-more-transparency-the-roundtable-40/205/?category=1">The Roundtable #40</a> </span><h4 itemprop="name"><a href="https://www.brandingmag.com/product/creative-leaders-call-for-more-transparency-the-roundtable-40/205/?category=1">Creative Leaders Call for More Transparency</a> </h4> </div> </div> <div class="cell shrink"> <div class="bottom" itemprop="offers" itemscope itemtype="http://schema.org/Offer"> <div class="grid-x"> <div class="cell auto"> <div class="price cell small-8"> <span class="favorite" data-id="205" title="Add to favorites"></span> </div> </div> <div class="cell auto"> <div class="action"> <form class="download-issue download-205" action="https://www.brandingmag.com/download/" method="get" target="_blank"> <input type="hidden" name="product-id" value="205"> <input type="hidden" name="product-name" value="Creative Leaders Call for More Transparency – The Roundtable 40"> <meta itemprop="url" content="https://www.brandingmag.com/product/creative-leaders-call-for-more-transparency-the-roundtable-40/205/?category=1"> <a href="https://www.brandingmag.com/product/creative-leaders-call-for-more-transparency-the-roundtable-40/205/?category=1" class="button utility" id="the-roundtable-40">Details</a> </form> </div> </div> </div> </div> </div> </div> </div> </li> <li data-id="203" class="cell text-left favorite-wrapper medium-6 tablet-4 large-3 xxlarge-2"> <div class="issue" itemscope itemtype="http://schema.org/Product"> <meta itemprop="description" content="Today’s youth has little tolerance for deception, and mistrust has become a main factor in their decision to disconnect from certain brands. Even more, for individuals seeking value alignment and sense of responsibility from the brands they consume, ‘trust’ is the game and ‘transparency’ is the ball. The young generation will not only distance themselves quickly if they feel deceived, but they will also call brands out publicly. And they care for more than just themselves — the environment and social injustice are but a few that are interests for youngsters, but taboo for brands. By trying to market them blindfolded, brands risk losing the game of trust. Brandingmag sat down with some experts in ‘Youth Marketing’ to find out how brands can earn young trust and why they should think twice about marketing taboos: · Rob Scotland, Head of Strategy at McCann London · Mary Keane-Dawson, Group CEO of Takumi · Mike Blake-Crawford, Strategy Director at Social Chain · Jessica Blair, Associate Director at Civic Nation · Sean Pillot de Chenecey, Strategy Consultant & Author at Brand Positive"> <div class="grid-y"> <div class="cell shrink"> <div class="top"> <a href="https://www.brandingmag.com/product/truth-trust-and-taboo-the-roundtable-39/203/?category=1" class="image"> <img itemprop="image" src="https://www.brandingmag.com/wp-content/uploads/2020/07/RT39_THUMBNAIL_WEBSTORE_COVER.jpg" alt="Truth, Trust, and Taboo - The Roundtable 39"> </a> </div> </div> <div class="cell auto flex-auto"> <div class="issue-body"> <span itemprop="name" class="issue-number"><a href="https://www.brandingmag.com/product/truth-trust-and-taboo-the-roundtable-39/203/?category=1">The Roundtable #39</a> </span><h4 itemprop="name"><a href="https://www.brandingmag.com/product/truth-trust-and-taboo-the-roundtable-39/203/?category=1">Building Brands by Marketing Truth, Trust, and Taboo</a> </h4> </div> </div> <div class="cell shrink"> <div class="bottom" itemprop="offers" itemscope itemtype="http://schema.org/Offer"> <div class="grid-x"> <div class="cell auto"> <div class="price cell small-8"> <span class="favorite" data-id="203" title="Add to favorites"></span> </div> </div> <div class="cell auto"> <div class="action"> <form class="download-issue download-203" action="https://www.brandingmag.com/download/" method="get" target="_blank"> <input type="hidden" name="product-id" value="203"> <input type="hidden" name="product-name" value="Truth, Trust, and Taboo - The Roundtable 39"> <meta itemprop="url" content="https://www.brandingmag.com/product/truth-trust-and-taboo-the-roundtable-39/203/?category=1"> <a href="https://www.brandingmag.com/product/truth-trust-and-taboo-the-roundtable-39/203/?category=1" class="button utility" id="the-roundtable-39">Details</a> </form> </div> </div> </div> </div> </div> </div> </div> </li> <li data-id="197" class="cell text-left favorite-wrapper medium-6 tablet-4 large-3 xxlarge-2"> <div class="issue" itemscope itemtype="http://schema.org/Product"> <meta itemprop="description" content="In a time when political power and trust dwindles, brands big and small have the opportunity to make the real difference: to discover the rewards that come from giving their employees hope, creative freedom, and engaging work environments that go beyond bonuses and playful offices. Our organizations have the unprecedented ability to partner with our people, both employees and customers, in the creation and preservation of values worth “fighting the good fight” for. To learn more about how we can achieve this, we asked some of the speakers from REBELS AND RULERS 2019 to share their thoughts and expertise on brand culture: · Richard Swain, Group Vice President at Huge · Hans Brouwer, Founder and CEO, MassiveMusic · Eric Solomon, Chief Marketing Officer at Novio · Dominik Prinz-Barley, Partner at cg42 · Anuraag Trikha, former Global Director at Heineken"> <div class="grid-y"> <div class="cell shrink"> <div class="top"> <a href="https://www.brandingmag.com/product/brand-culture-inside-out-the-roundtable-38/197/?category=1" class="image"> <img itemprop="image" src="https://www.brandingmag.com/wp-content/uploads/2019/11/RT38_THUMBNAIL_WEBSTORE_COVER.jpg" alt="Brand Culture Inside & Out - The Roundtable 38"> </a> </div> </div> <div class="cell auto flex-auto"> <div class="issue-body"> <span itemprop="name" class="issue-number"><a href="https://www.brandingmag.com/product/brand-culture-inside-out-the-roundtable-38/197/?category=1">The Roundtable #38</a> </span><h4 itemprop="name"><a href="https://www.brandingmag.com/product/brand-culture-inside-out-the-roundtable-38/197/?category=1">Brand Culture Inside & Out</a> </h4> </div> </div> <div class="cell shrink"> <div class="bottom" itemprop="offers" itemscope itemtype="http://schema.org/Offer"> <div class="grid-x"> <div class="cell auto"> <div class="price cell small-8"> <span class="favorite" data-id="197" title="Add to favorites"></span> </div> </div> <div class="cell auto"> <div class="action"> <form class="download-issue download-197" action="https://www.brandingmag.com/download/" method="get" target="_blank"> <input type="hidden" name="product-id" value="197"> <input type="hidden" name="product-name" value="Brand Culture Inside & Out - The Roundtable 38"> <meta itemprop="url" content="https://www.brandingmag.com/product/brand-culture-inside-out-the-roundtable-38/197/?category=1"> <a href="https://www.brandingmag.com/product/brand-culture-inside-out-the-roundtable-38/197/?category=1" class="button utility" id="the-roundtable-38">Details</a> </form> </div> </div> </div> </div> </div> </div> </div> </li> <li data-id="196" class="cell text-left favorite-wrapper medium-6 tablet-4 large-3 xxlarge-2"> <div class="issue" itemscope itemtype="http://schema.org/Product"> <meta itemprop="description" content="Creativity is inevitable. Our industry’s name, our job titles, our awards – they all revolve around the same word. But what is creativity, anyway? Where does it come from and how does it find its way into our purpose and work? It’s not just about art or making things pretty and fun, and it is definitely not about winning awards. We believe that creativity is a state of mind in which one is able to harness all available knowns and unknowns in order to successfully materialize an idea – and it goes far beyond what we call The Creative Industry. Having decided to dive deeper into this matter, we turned to some of the jurors of the 2019 Cannes Lions Festival of Creativity and asked them about creativity, brands, and Lions. · Yasuharu Sasaki, Head of Digital Creative & Executive Creative Director at Dentsu · Nicky Bullard, Chairwoman & Chief Creative Officer at MRM//McCann · Bill Yom, Global Creative Director at Cheil Worldwide · Jaime Robinson, Co-Founder & Chief Creative Officer at JOAN Creative · Michelle Hutton, Managing Director Global Clients at Edelman · Richard Ting, Global Chief Experience Officer & US Chief Creative Officer at R/GA"> <div class="grid-y"> <div class="cell shrink"> <div class="top"> <a href="https://www.brandingmag.com/product/creativity-for-brands-and-lions-the-roundtable-37/196/?category=1" class="image"> <img itemprop="image" src="https://www.brandingmag.com/wp-content/uploads/2019/06/RT37_THUMBNAIL_WEBSTORE_COVER.jpg" alt="Creativity for Brands and Lions - The Roundtable 37 "> </a> </div> </div> <div class="cell auto flex-auto"> <div class="issue-body"> <span itemprop="name" class="issue-number"><a href="https://www.brandingmag.com/product/creativity-for-brands-and-lions-the-roundtable-37/196/?category=1">The Roundtable #37</a> </span><h4 itemprop="name"><a href="https://www.brandingmag.com/product/creativity-for-brands-and-lions-the-roundtable-37/196/?category=1">Creativity for Brands and Lions</a> </h4> </div> </div> <div class="cell shrink"> <div class="bottom" itemprop="offers" itemscope itemtype="http://schema.org/Offer"> <div class="grid-x"> <div class="cell auto"> <div class="price cell small-8"> <span class="favorite" data-id="196" title="Add to favorites"></span> </div> </div> <div class="cell auto"> <div class="action"> <form class="download-issue download-196" action="https://www.brandingmag.com/download/" method="get" target="_blank"> <input type="hidden" name="product-id" value="196"> <input type="hidden" name="product-name" value="Creativity for Brands and Lions - The Roundtable 37 "> <meta itemprop="url" content="https://www.brandingmag.com/product/creativity-for-brands-and-lions-the-roundtable-37/196/?category=1"> <a href="https://www.brandingmag.com/product/creativity-for-brands-and-lions-the-roundtable-37/196/?category=1" class="button utility" id="the-roundtable-37">Details</a> </form> </div> </div> </div> </div> </div> </div> </div> </li> <li data-id="194" class="cell text-left favorite-wrapper medium-6 tablet-4 large-3 xxlarge-2"> <div class="issue" itemscope itemtype="http://schema.org/Product"> <meta itemprop="description" content="Younger generations have always been on the radar for brands, but recently it’s become clearer and clearer that they also represent a key to brand growth. They are tech-savvy and always eager to engage. They are never offline and have taken hold of social platforms. So what are brands to do to catch the attention of these youth who constantly find themselves in overcrowded spaces, both on- and offline? Has traditional marketing become obsolete, with digital now being the only way to go? Are brands forced to become more agile at the detriment of brand consistency? We decided to ask some experts in ‘Youth Marketing’ to shed some light on the matter: · Rhodri Evans, Brand Engagement Manager of Levi’s · Laura Colin, Former Creative Strategist of BBC · Rebecca Doherty, Brand Marketing Manager of River Island · Trishna Daswaney, Founder of Kohl Kreatives"> <div class="grid-y"> <div class="cell shrink"> <div class="top"> <a href="https://www.brandingmag.com/product/youth-marketing-the-roundtable-36/194/?category=1" class="image"> <img itemprop="image" src="https://www.brandingmag.com/wp-content/uploads/2019/04/RT36_THUMBNAIL_WEBSTORE_COVER.jpg" alt="Youth Marketing - The Roundtable 36"> </a> </div> </div> <div class="cell auto flex-auto"> <div class="issue-body"> <span itemprop="name" class="issue-number"><a href="https://www.brandingmag.com/product/youth-marketing-the-roundtable-36/194/?category=1">The Roundtable #36</a> </span><h4 itemprop="name"><a href="https://www.brandingmag.com/product/youth-marketing-the-roundtable-36/194/?category=1">Youth Marketing</a> </h4> </div> </div> <div class="cell shrink"> <div class="bottom" itemprop="offers" itemscope itemtype="http://schema.org/Offer"> <div class="grid-x"> <div class="cell auto"> <div class="price cell small-8"> <span class="favorite" data-id="194" title="Add to favorites"></span> </div> </div> <div class="cell auto"> <div class="action"> <form class="download-issue download-194" action="https://www.brandingmag.com/download/" method="get" target="_blank"> <input type="hidden" name="product-id" value="194"> <input type="hidden" name="product-name" value="Youth Marketing - The Roundtable 36"> <meta itemprop="url" content="https://www.brandingmag.com/product/youth-marketing-the-roundtable-36/194/?category=1"> <a href="https://www.brandingmag.com/product/youth-marketing-the-roundtable-36/194/?category=1" class="button utility" id="the-roundtable-36">Details</a> </form> </div> </div> </div> </div> </div> </div> </div> </li> <li data-id="178" class="cell text-left favorite-wrapper medium-6 tablet-4 large-3 xxlarge-2"> <div class="issue" itemscope itemtype="http://schema.org/Product"> <meta itemprop="description" content="It’s been just over a decade since author and TED talk favorite Simon Sinek first encouraged the world to “Start with Why,” triggering an avalanche of corporate soul searching and countless quests to discover, define and activate purpose, for organizations and the brands they own. In fact, it’s been such a dominant trend in management and brand philosophy that it’s begun to attract the ultimate validation of importance – naysayers (as we’ll touch on later in the Roundtable)."> <div class="grid-y"> <div class="cell shrink"> <div class="top"> <a href="https://www.brandingmag.com/product/where-is-why-going-the-state-of-brand-purpose-branding-roundtable-35/178/?category=1" class="image"> <img itemprop="image" src="https://www.brandingmag.com/wp-content/uploads/2017/12/04_Roundtable-Webstore-Cover.jpg" alt="Where Is Why Going? The State of Brand Purpose - Branding Roundtable 35"> </a> </div> </div> <div class="cell auto flex-auto"> <div class="issue-body"> <span itemprop="name" class="issue-number"><a href="https://www.brandingmag.com/product/where-is-why-going-the-state-of-brand-purpose-branding-roundtable-35/178/?category=1">Branding Roundtable 35</a> </span><h4 itemprop="name"><a href="https://www.brandingmag.com/product/where-is-why-going-the-state-of-brand-purpose-branding-roundtable-35/178/?category=1">Where Is Why Going? The State of Brand Purpose</a> </h4> </div> </div> <div class="cell shrink"> <div class="bottom" itemprop="offers" itemscope itemtype="http://schema.org/Offer"> <div class="grid-x"> <div class="cell auto"> <div class="price cell small-8"> <span class="favorite" data-id="178" title="Add to favorites"></span> </div> </div> <div class="cell auto"> <div class="action"> <form class="download-issue download-178" action="https://www.brandingmag.com/download/" method="get" target="_blank"> <input type="hidden" name="product-id" value="178"> <input type="hidden" name="product-name" value="Where Is Why Going? The State of Brand Purpose - Branding Roundtable 35"> <meta itemprop="url" content="https://www.brandingmag.com/product/where-is-why-going-the-state-of-brand-purpose-branding-roundtable-35/178/?category=1"> <a href="https://www.brandingmag.com/product/where-is-why-going-the-state-of-brand-purpose-branding-roundtable-35/178/?category=1" class="button utility" id="branding-roundtable-35">Details</a> </form> </div> </div> </div> </div> </div> </div> </div> </li> <li data-id="177" class="cell text-left favorite-wrapper medium-6 tablet-4 large-3 xxlarge-2"> <div class="issue" itemscope itemtype="http://schema.org/Product"> <meta itemprop="description" content="The term “thought leadership” is, quite possibly, one of the most overused and misunderstood terms in business. It is often seen simply as a tool for corporate or personal public relations, or as an upscale adjunct to content marketing. But for all the mania to be a TED speaker or HuffPo columnist, there has been little serious discussion about the strategic and tactical brand impact of thought leadership and thought leaders."> <div class="grid-y"> <div class="cell shrink"> <div class="top"> <a href="https://www.brandingmag.com/product/thought-leadership-as-brand-building-branding-roundtable-34/177/?category=1" class="image"> <img itemprop="image" src="https://www.brandingmag.com/wp-content/uploads/2017/10/04_Roundtable-Webstore-Cover.jpg" alt="Thought Leadership as Brand Building - Branding Roundtable 34"> </a> </div> </div> <div class="cell auto flex-auto"> <div class="issue-body"> <span itemprop="name" class="issue-number"><a href="https://www.brandingmag.com/product/thought-leadership-as-brand-building-branding-roundtable-34/177/?category=1">Branding Roundtable 34</a> </span><h4 itemprop="name"><a href="https://www.brandingmag.com/product/thought-leadership-as-brand-building-branding-roundtable-34/177/?category=1">Thought Leadership as Brand Building</a> </h4> </div> </div> <div class="cell shrink"> <div class="bottom" itemprop="offers" itemscope itemtype="http://schema.org/Offer"> <div class="grid-x"> <div class="cell auto"> <div class="price cell small-8"> <span class="favorite" data-id="177" title="Add to favorites"></span> </div> </div> <div class="cell auto"> <div class="action"> <form class="download-issue download-177" action="https://www.brandingmag.com/download/" method="get" target="_blank"> <input type="hidden" name="product-id" value="177"> <input type="hidden" name="product-name" value="Thought Leadership as Brand Building - Branding Roundtable 34"> <meta itemprop="url" content="https://www.brandingmag.com/product/thought-leadership-as-brand-building-branding-roundtable-34/177/?category=1"> <a href="https://www.brandingmag.com/product/thought-leadership-as-brand-building-branding-roundtable-34/177/?category=1" class="button utility" id="branding-roundtable-34">Details</a> </form> </div> </div> </div> </div> </div> </div> </div> </li> <li data-id="175" class="cell text-left favorite-wrapper medium-6 tablet-4 large-3 xxlarge-2"> <div class="issue" itemscope itemtype="http://schema.org/Product"> <meta itemprop="description" content="Because of what once seemed like an unstoppable movement toward marketing to a progressively more open global village, brands have long embraced — or at least given considerable lip service to — multicultural marketing. But with that inevitability called in to question by unexpected political phenomena such as Brexit, Trump and countless nationalistic, ethnically exclusive movements, how will, or should, brands respond?"> <div class="grid-y"> <div class="cell shrink"> <div class="top"> <a href="https://www.brandingmag.com/product/does-multicultural-still-matter-branding-roundtable-33/175/?category=1" class="image"> <img itemprop="image" src="https://www.brandingmag.com/wp-content/uploads/2017/09/04_Roundtable-Webstore-Cover.jpg" alt="Does Multicultural Still Matter? - Branding Roundtable 33"> </a> </div> </div> <div class="cell auto flex-auto"> <div class="issue-body"> <span itemprop="name" class="issue-number"><a href="https://www.brandingmag.com/product/does-multicultural-still-matter-branding-roundtable-33/175/?category=1">Branding Roundtable 33</a> </span><h4 itemprop="name"><a href="https://www.brandingmag.com/product/does-multicultural-still-matter-branding-roundtable-33/175/?category=1">Does Multicultural Still Matter?</a> </h4> </div> </div> <div class="cell shrink"> <div class="bottom" itemprop="offers" itemscope itemtype="http://schema.org/Offer"> <div class="grid-x"> <div class="cell auto"> <div class="price cell small-8"> <span class="favorite" data-id="175" title="Add to favorites"></span> </div> </div> <div class="cell auto"> <div class="action"> <form class="download-issue download-175" action="https://www.brandingmag.com/download/" method="get" target="_blank"> <input type="hidden" name="product-id" value="175"> <input type="hidden" name="product-name" value="Does Multicultural Still Matter? - Branding Roundtable 33"> <meta itemprop="url" content="https://www.brandingmag.com/product/does-multicultural-still-matter-branding-roundtable-33/175/?category=1"> <a href="https://www.brandingmag.com/product/does-multicultural-still-matter-branding-roundtable-33/175/?category=1" class="button utility" id="branding-roundtable-33">Details</a> </form> </div> </div> </div> </div> </div> </div> </div> </li> <li data-id="173" class="cell text-left favorite-wrapper medium-6 tablet-4 large-3 xxlarge-2"> <div class="issue" itemscope itemtype="http://schema.org/Product"> <meta itemprop="description" content="Our original intent was to make this Roundtable about a particular type of experiential branding, environmental branding, the kind that brings brands to life in physical spaces. But the topic of brands and experience refuses to be neatly contained in any kind of space, physical or conceptual, and so you will shortly discover the wide (and still only partial) range of what is involved in strategizing, activating and communicating brands as they learn to thrive across an ever- expanding landscape of touchpoints."> <div class="grid-y"> <div class="cell shrink"> <div class="top"> <a href="https://www.brandingmag.com/product/brands-irl-how-brands-are-experienced-in-real-life-branding-roundtable-32/173/?category=1" class="image"> <img itemprop="image" src="https://www.brandingmag.com/wp-content/uploads/2017/07/04_Roundtable-Webstore-Cover.jpg" alt="Brands IRL: How Brands Are Experienced in Real Life - Branding Roundtable 32"> </a> </div> </div> <div class="cell auto flex-auto"> <div class="issue-body"> <span itemprop="name" class="issue-number"><a href="https://www.brandingmag.com/product/brands-irl-how-brands-are-experienced-in-real-life-branding-roundtable-32/173/?category=1">Branding Roundtable 32</a> </span><h4 itemprop="name"><a href="https://www.brandingmag.com/product/brands-irl-how-brands-are-experienced-in-real-life-branding-roundtable-32/173/?category=1">Brands IRL: How Brands Are Experienced in Real Life</a> </h4> </div> </div> <div class="cell shrink"> <div class="bottom" itemprop="offers" itemscope itemtype="http://schema.org/Offer"> <div class="grid-x"> <div class="cell auto"> <div class="price cell small-8"> <span class="favorite" data-id="173" title="Add to favorites"></span> </div> </div> <div class="cell auto"> <div class="action"> <form class="download-issue download-173" action="https://www.brandingmag.com/download/" method="get" target="_blank"> <input type="hidden" name="product-id" value="173"> <input type="hidden" name="product-name" value="Brands IRL: How Brands Are Experienced in Real Life - Branding Roundtable 32"> <meta itemprop="url" content="https://www.brandingmag.com/product/brands-irl-how-brands-are-experienced-in-real-life-branding-roundtable-32/173/?category=1"> <a href="https://www.brandingmag.com/product/brands-irl-how-brands-are-experienced-in-real-life-branding-roundtable-32/173/?category=1" class="button utility" id="branding-roundtable-32">Details</a> </form> </div> </div> </div> </div> </div> </div> </div> </li> <li data-id="171" class="cell text-left favorite-wrapper medium-6 tablet-4 large-3 xxlarge-2"> <div class="issue" itemscope itemtype="http://schema.org/Product"> <meta itemprop="description" content="Seldom have two letters engendered such simultaneous excitement and consternation: AI. The subject of artificial intelligence tends to evoke either fear (“It’s going to take all of our jobs!”) or fascination (“There’s no limit to what we’ll be able to accomplish and understand!”). As both reactions, in most fields, are still ill-informed, we decided to reach out to a handful of experts and inquire as to the impact, present and future, of AI on brands and branding."> <div class="grid-y"> <div class="cell shrink"> <div class="top"> <a href="https://www.brandingmag.com/product/ai-and-branding-branding-roundtable-31/171/?category=1" class="image"> <img itemprop="image" src="https://www.brandingmag.com/wp-content/uploads/2017/06/04_Roundtable-Webstore-Cover.jpg" alt="AI and Branding - Branding Roundtable 31"> </a> </div> </div> <div class="cell auto flex-auto"> <div class="issue-body"> <span itemprop="name" class="issue-number"><a href="https://www.brandingmag.com/product/ai-and-branding-branding-roundtable-31/171/?category=1">Branding Roundtable 31</a> </span><h4 itemprop="name"><a href="https://www.brandingmag.com/product/ai-and-branding-branding-roundtable-31/171/?category=1">AI and Branding</a> </h4> </div> </div> <div class="cell shrink"> <div class="bottom" itemprop="offers" itemscope itemtype="http://schema.org/Offer"> <div class="grid-x"> <div class="cell auto"> <div class="price cell small-8"> <span class="favorite" data-id="171" title="Add to favorites"></span> </div> </div> <div class="cell auto"> <div class="action"> <form class="download-issue download-171" action="https://www.brandingmag.com/download/" method="get" target="_blank"> <input type="hidden" name="product-id" value="171"> <input type="hidden" name="product-name" value="AI and Branding - Branding Roundtable 31"> <meta itemprop="url" content="https://www.brandingmag.com/product/ai-and-branding-branding-roundtable-31/171/?category=1"> <a href="https://www.brandingmag.com/product/ai-and-branding-branding-roundtable-31/171/?category=1" class="button utility" id="branding-roundtable-31">Details</a> </form> </div> </div> </div> </div> </div> </div> </div> </li> <li data-id="169" class="cell text-left favorite-wrapper medium-6 tablet-4 large-3 xxlarge-2"> <div class="issue" itemscope itemtype="http://schema.org/Product"> <meta itemprop="description" content="This month in the Branding Roundtable, we will explore the dichotomy between your business head and your consumers’ hearts, asking three international experts to comment on the Emotional Quotient, or EQ, of branding. You’ll hear from: Anne-Marie Gaultier President of Datakalab, a new Paris-based rm applying neuroscience to assess and guide emotion in brand marketing (she also has extensive experience as a CMO for emotion-driven brands such as Bally and Club Med). Simon Glynn Director of EMEA for Lippincott, the global creative consultancy. Alan Zorfas Co-Founder and Chief Intelligence Officer of Motista, the San Francisco-based predictive intelligence company that works to help brands drive growth by creating emotional connections."> <div class="grid-y"> <div class="cell shrink"> <div class="top"> <a href="https://www.brandingmag.com/product/the-eq-of-branding-branding-roundtable-30/169/?category=1" class="image"> <img itemprop="image" src="https://www.brandingmag.com/wp-content/uploads/2017/04/04_Roundtable-Webstore-Cover.jpg" alt="The EQ of Branding - Branding Roundtable 30"> </a> </div> </div> <div class="cell auto flex-auto"> <div class="issue-body"> <span itemprop="name" class="issue-number"><a href="https://www.brandingmag.com/product/the-eq-of-branding-branding-roundtable-30/169/?category=1">Branding Roundtable 30</a> </span><h4 itemprop="name"><a href="https://www.brandingmag.com/product/the-eq-of-branding-branding-roundtable-30/169/?category=1">The EQ of Branding</a> </h4> </div> </div> <div class="cell shrink"> <div class="bottom" itemprop="offers" itemscope itemtype="http://schema.org/Offer"> <div class="grid-x"> <div class="cell auto"> <div class="price cell small-8"> <span class="favorite" data-id="169" title="Add to favorites"></span> </div> </div> <div class="cell auto"> <div class="action"> <form class="download-issue download-169" action="https://www.brandingmag.com/download/" method="get" target="_blank"> <input type="hidden" name="product-id" value="169"> <input type="hidden" name="product-name" value="The EQ of Branding - Branding Roundtable 30"> <meta itemprop="url" content="https://www.brandingmag.com/product/the-eq-of-branding-branding-roundtable-30/169/?category=1"> <a href="https://www.brandingmag.com/product/the-eq-of-branding-branding-roundtable-30/169/?category=1" class="button utility" id="branding-roundtable-30">Details</a> </form> </div> </div> </div> </div> </div> </div> </div> </li> <li data-id="166" class="cell text-left favorite-wrapper medium-6 tablet-4 large-3 xxlarge-2"> <div class="issue" itemscope itemtype="http://schema.org/Product"> <meta itemprop="description" content="A global study, The Edelman Trust Barometer, recently declared that major pillars of society – including business – are deep in a crisis of trust. So how does that impact the brands upon which businesses are built?"> <div class="grid-y"> <div class="cell shrink"> <div class="top"> <a href="https://www.brandingmag.com/product/in-brands-we-trust-branding-roundtable-29/166/?category=1" class="image"> <img itemprop="image" src="https://www.brandingmag.com/wp-content/uploads/2017/03/04_Roundtable-Webstore-Cover.jpg" alt="In Brands We Trust? - Branding Roundtable 29"> </a> </div> </div> <div class="cell auto flex-auto"> <div class="issue-body"> <span itemprop="name" class="issue-number"><a href="https://www.brandingmag.com/product/in-brands-we-trust-branding-roundtable-29/166/?category=1">Branding Roundtable 29</a> </span><h4 itemprop="name"><a href="https://www.brandingmag.com/product/in-brands-we-trust-branding-roundtable-29/166/?category=1">In Brands We Trust?</a> </h4> </div> </div> <div class="cell shrink"> <div class="bottom" itemprop="offers" itemscope itemtype="http://schema.org/Offer"> <div class="grid-x"> <div class="cell auto"> <div class="price cell small-8"> <span class="favorite" data-id="166" title="Add to favorites"></span> </div> </div> <div class="cell auto"> <div class="action"> <form class="download-issue download-166" action="https://www.brandingmag.com/download/" method="get" target="_blank"> <input type="hidden" name="product-id" value="166"> <input type="hidden" name="product-name" value="In Brands We Trust? - Branding Roundtable 29"> <meta itemprop="url" content="https://www.brandingmag.com/product/in-brands-we-trust-branding-roundtable-29/166/?category=1"> <a href="https://www.brandingmag.com/product/in-brands-we-trust-branding-roundtable-29/166/?category=1" class="button utility" id="branding-roundtable-29">Details</a> </form> </div> </div> </div> </div> </div> </div> </div> </li> <li data-id="165" class="cell text-left favorite-wrapper medium-6 tablet-4 large-3 xxlarge-2"> <div class="issue" itemscope itemtype="http://schema.org/Product"> <meta itemprop="description" content="Brand has, from the beginning, been an identifier – so much so that perhaps the most persistently popular, if utterly incomplete, concept of a brand in the culture at large is simply that of a logo, a name, an identity."> <div class="grid-y"> <div class="cell shrink"> <div class="top"> <a href="https://www.brandingmag.com/product/innovating-brand-identity-branding-roundtable-28/165/?category=1" class="image"> <img itemprop="image" src="https://www.brandingmag.com/wp-content/uploads/2017/02/04_Roundtable-Webstore-Cover.jpg" alt="Innovating Brand Identity - Branding Roundtable 28"> </a> </div> </div> <div class="cell auto flex-auto"> <div class="issue-body"> <span itemprop="name" class="issue-number"><a href="https://www.brandingmag.com/product/innovating-brand-identity-branding-roundtable-28/165/?category=1">Branding Roundtable 28</a> </span><h4 itemprop="name"><a href="https://www.brandingmag.com/product/innovating-brand-identity-branding-roundtable-28/165/?category=1">Innovating Brand Identity</a> </h4> </div> </div> <div class="cell shrink"> <div class="bottom" itemprop="offers" itemscope itemtype="http://schema.org/Offer"> <div class="grid-x"> <div class="cell auto"> <div class="price cell small-8"> <span class="favorite" data-id="165" title="Add to favorites"></span> </div> </div> <div class="cell auto"> <div class="action"> <form class="download-issue download-165" action="https://www.brandingmag.com/download/" method="get" target="_blank"> <input type="hidden" name="product-id" value="165"> <input type="hidden" name="product-name" value="Innovating Brand Identity - Branding Roundtable 28"> <meta itemprop="url" content="https://www.brandingmag.com/product/innovating-brand-identity-branding-roundtable-28/165/?category=1"> <a href="https://www.brandingmag.com/product/innovating-brand-identity-branding-roundtable-28/165/?category=1" class="button utility" id="branding-roundtable-28">Details</a> </form> </div> </div> </div> </div> </div> </div> </div> </li> <li data-id="164" class="cell text-left favorite-wrapper medium-6 tablet-4 large-3 xxlarge-2"> <div class="issue" itemscope itemtype="http://schema.org/Product"> <meta itemprop="description" content="When people hear the word ‘brand,’ what reflexively comes to mind is typically either brand expression (a name, logo or message) or brand experience (e.g., a service interaction, or a particularly delightful or disappointing brand feature). But underlying those representations, in fact underlying everything about a brand, is something typically unseen – if done correctly – but also absolutely essential: the brand strategy."> <div class="grid-y"> <div class="cell shrink"> <div class="top"> <a href="https://www.brandingmag.com/product/the-state-of-brand-strategy-branding-roundtable-27/164/?category=1" class="image"> <img itemprop="image" src="https://www.brandingmag.com/wp-content/uploads/2016/12/04_Roundtable-Webstore-Cover.jpg" alt="The State of Brand Strategy - Branding Roundtable 27"> </a> </div> </div> <div class="cell auto flex-auto"> <div class="issue-body"> <span itemprop="name" class="issue-number"><a href="https://www.brandingmag.com/product/the-state-of-brand-strategy-branding-roundtable-27/164/?category=1">Branding Roundtable 27</a> </span><h4 itemprop="name"><a href="https://www.brandingmag.com/product/the-state-of-brand-strategy-branding-roundtable-27/164/?category=1">The State of Brand Strategy</a> </h4> </div> </div> <div class="cell shrink"> <div class="bottom" itemprop="offers" itemscope itemtype="http://schema.org/Offer"> <div class="grid-x"> <div class="cell auto"> <div class="price cell small-8"> <span class="favorite" data-id="164" title="Add to favorites"></span> </div> </div> <div class="cell auto"> <div class="action"> <form class="download-issue download-164" action="https://www.brandingmag.com/download/" method="get" target="_blank"> <input type="hidden" name="product-id" value="164"> <input type="hidden" name="product-name" value="The State of Brand Strategy - Branding Roundtable 27"> <meta itemprop="url" content="https://www.brandingmag.com/product/the-state-of-brand-strategy-branding-roundtable-27/164/?category=1"> <a href="https://www.brandingmag.com/product/the-state-of-brand-strategy-branding-roundtable-27/164/?category=1" class="button utility" id="branding-roundtable-27">Details</a> </form> </div> </div> </div> </div> </div> </div> </div> </li> <li data-id="163" class="cell text-left favorite-wrapper medium-6 tablet-4 large-3 xxlarge-2"> <div class="issue" itemscope itemtype="http://schema.org/Product"> <meta itemprop="description" content="For decades, pundits and populists alike have lamented the outsized impact of advertising on elections, especially in the United States. Nonetheless, one of the most surprising political upsets in recent history was just accomplished not by big money and the ads it bought, but by Big Brand."> <div class="grid-y"> <div class="cell shrink"> <div class="top"> <a href="https://www.brandingmag.com/product/the-rebranding-of-america-branding-roundtable-26/163/?category=1" class="image"> <img itemprop="image" src="https://www.brandingmag.com/wp-content/uploads/2016/11/04_Roundtable-Webstore-Cover.jpg" alt="The Rebranding of America - Branding Roundtable 26"> </a> </div> </div> <div class="cell auto flex-auto"> <div class="issue-body"> <span itemprop="name" class="issue-number"><a href="https://www.brandingmag.com/product/the-rebranding-of-america-branding-roundtable-26/163/?category=1">Branding Roundtable 26</a> </span><h4 itemprop="name"><a href="https://www.brandingmag.com/product/the-rebranding-of-america-branding-roundtable-26/163/?category=1">The Rebranding of America</a> </h4> </div> </div> <div class="cell shrink"> <div class="bottom" itemprop="offers" itemscope itemtype="http://schema.org/Offer"> <div class="grid-x"> <div class="cell auto"> <div class="price cell small-8"> <span class="favorite" data-id="163" title="Add to favorites"></span> </div> </div> <div class="cell auto"> <div class="action"> <form class="download-issue download-163" action="https://www.brandingmag.com/download/" method="get" target="_blank"> <input type="hidden" name="product-id" value="163"> <input type="hidden" name="product-name" value="The Rebranding of America - Branding Roundtable 26"> <meta itemprop="url" content="https://www.brandingmag.com/product/the-rebranding-of-america-branding-roundtable-26/163/?category=1"> <a href="https://www.brandingmag.com/product/the-rebranding-of-america-branding-roundtable-26/163/?category=1" class="button utility" id="branding-roundtable-26">Details</a> </form> </div> </div> </div> </div> </div> </div> </div> </li> <li data-id="162" class="cell text-left favorite-wrapper medium-6 tablet-4 large-3 xxlarge-2"> <div class="issue" itemscope itemtype="http://schema.org/Product"> <meta itemprop="description" content="Ours is a customer-controlled, constantly changing global marketplace, in which marketers must project and protect brands across cultures and contested corporate turf. It is an increasingly ungovernable business environment – so how can brands guide and govern their own identities, messages, personalities and experiences? How can they be both consistent and agile, unmistakable and market-malleable?"> <div class="grid-y"> <div class="cell shrink"> <div class="top"> <a href="https://www.brandingmag.com/product/brand-governance-branding-roundtable-25/162/?category=1" class="image"> <img itemprop="image" src="https://www.brandingmag.com/wp-content/uploads/2016/10/04_Roundtable-Webstore-Cover.jpg" alt="Brand Governance - Branding Roundtable 25"> </a> </div> </div> <div class="cell auto flex-auto"> <div class="issue-body"> <span itemprop="name" class="issue-number"><a href="https://www.brandingmag.com/product/brand-governance-branding-roundtable-25/162/?category=1">Branding Roundtable 25</a> </span><h4 itemprop="name"><a href="https://www.brandingmag.com/product/brand-governance-branding-roundtable-25/162/?category=1">Brand Governance</a> </h4> </div> </div> <div class="cell shrink"> <div class="bottom" itemprop="offers" itemscope itemtype="http://schema.org/Offer"> <div class="grid-x"> <div class="cell auto"> <div class="price cell small-8"> <span class="favorite" data-id="162" title="Add to favorites"></span> </div> </div> <div class="cell auto"> <div class="action"> <form class="download-issue download-162" action="https://www.brandingmag.com/download/" method="get" target="_blank"> <input type="hidden" name="product-id" value="162"> <input type="hidden" name="product-name" value="Brand Governance - Branding Roundtable 25"> <meta itemprop="url" content="https://www.brandingmag.com/product/brand-governance-branding-roundtable-25/162/?category=1"> <a href="https://www.brandingmag.com/product/brand-governance-branding-roundtable-25/162/?category=1" class="button utility" id="branding-roundtable-25">Details</a> </form> </div> </div> </div> </div> </div> </div> </div> </li> <li data-id="161" class="cell text-left favorite-wrapper medium-6 tablet-4 large-3 xxlarge-2"> <div class="issue" itemscope itemtype="http://schema.org/Product"> <meta itemprop="description" content="The topic of brand valuation is contentious, to say the least. It is the object of academic criticism, professional disagreement, and, some would say, outright attacks – such as that which prompted one of our Roundtable participations to pen a rebuttal “Why Brand Valuations are not ‘Bullshit.’” "> <div class="grid-y"> <div class="cell shrink"> <div class="top"> <a href="https://www.brandingmag.com/product/brand-valuation-branding-roundtable-24/161/?category=1" class="image"> <img itemprop="image" src="https://www.brandingmag.com/wp-content/uploads/2016/09/04_Roundtable-Webstore-Cover.jpg" alt="Brand Valuation - Branding Roundtable 24"> </a> </div> </div> <div class="cell auto flex-auto"> <div class="issue-body"> <span itemprop="name" class="issue-number"><a href="https://www.brandingmag.com/product/brand-valuation-branding-roundtable-24/161/?category=1">Branding Roundtable 24</a> </span><h4 itemprop="name"><a href="https://www.brandingmag.com/product/brand-valuation-branding-roundtable-24/161/?category=1">Brand Valuation</a> </h4> </div> </div> <div class="cell shrink"> <div class="bottom" itemprop="offers" itemscope itemtype="http://schema.org/Offer"> <div class="grid-x"> <div class="cell auto"> <div class="price cell small-8"> <span class="favorite" data-id="161" title="Add to favorites"></span> </div> </div> <div class="cell auto"> <div class="action"> <form class="download-issue download-161" action="https://www.brandingmag.com/download/" method="get" target="_blank"> <input type="hidden" name="product-id" value="161"> <input type="hidden" name="product-name" value="Brand Valuation - Branding Roundtable 24"> <meta itemprop="url" content="https://www.brandingmag.com/product/brand-valuation-branding-roundtable-24/161/?category=1"> <a href="https://www.brandingmag.com/product/brand-valuation-branding-roundtable-24/161/?category=1" class="button utility" id="branding-roundtable-24">Details</a> </form> </div> </div> </div> </div> </div> </div> </div> </li> <li data-id="160" class="cell text-left favorite-wrapper medium-6 tablet-4 large-3 xxlarge-2"> <div class="issue" itemscope itemtype="http://schema.org/Product"> <meta itemprop="description" content="Diversity has been a hot topic in the branding/advertising/marketing industry for decades. Hot or not, it’s an open question as to whether or not those years of talk have produced real action or fundamental change."> <div class="grid-y"> <div class="cell shrink"> <div class="top"> <a href="https://www.brandingmag.com/product/the-diversity-gap-branding-roundtable-23/160/?category=1" class="image"> <img itemprop="image" src="https://www.brandingmag.com/wp-content/uploads/2016/08/04_Roundtable-Webstore-Cover-7.jpg" alt="The Diversity Gap - Branding Roundtable 23"> </a> </div> </div> <div class="cell auto flex-auto"> <div class="issue-body"> <span itemprop="name" class="issue-number"><a href="https://www.brandingmag.com/product/the-diversity-gap-branding-roundtable-23/160/?category=1">Branding Roundtable 23</a> </span><h4 itemprop="name"><a href="https://www.brandingmag.com/product/the-diversity-gap-branding-roundtable-23/160/?category=1">The Diversity Gap</a> </h4> </div> </div> <div class="cell shrink"> <div class="bottom" itemprop="offers" itemscope itemtype="http://schema.org/Offer"> <div class="grid-x"> <div class="cell auto"> <div class="price cell small-8"> <span class="favorite" data-id="160" title="Add to favorites"></span> </div> </div> <div class="cell auto"> <div class="action"> <form class="download-issue download-160" action="https://www.brandingmag.com/download/" method="get" target="_blank"> <input type="hidden" name="product-id" value="160"> <input type="hidden" name="product-name" value="The Diversity Gap - Branding Roundtable 23"> <meta itemprop="url" content="https://www.brandingmag.com/product/the-diversity-gap-branding-roundtable-23/160/?category=1"> <a href="https://www.brandingmag.com/product/the-diversity-gap-branding-roundtable-23/160/?category=1" class="button utility" id="branding-roundtable-23">Details</a> </form> </div> </div> </div> </div> </div> </div> </div> </li> <li data-id="158" class="cell text-left favorite-wrapper medium-6 tablet-4 large-3 xxlarge-2"> <div class="issue" itemscope itemtype="http://schema.org/Product"> <meta itemprop="description" content="What is a brand? From classrooms to boardrooms to LinkedIn group discussions, this question is a perennial favorite—perhaps because these days the definition is inherently, increasingly dynamic. Allow us to oversimplify here to get to the meat of this Roundtable’s discussion about experience and the current essence of what defines a brand."> <div class="grid-y"> <div class="cell shrink"> <div class="top"> <a href="https://www.brandingmag.com/product/beyond-brand-experience-branding-roundtable-22/158/?category=1" class="image"> <img itemprop="image" src="https://www.brandingmag.com/wp-content/uploads/2022/12/beyond-brand-experience-Cover-750x1000-1.png" alt="Beyond Brand Experience - Branding Roundtable 22"> </a> </div> </div> <div class="cell auto flex-auto"> <div class="issue-body"> <span itemprop="name" class="issue-number"><a href="https://www.brandingmag.com/product/beyond-brand-experience-branding-roundtable-22/158/?category=1">Branding Roundtable 22</a> </span><h4 itemprop="name"><a href="https://www.brandingmag.com/product/beyond-brand-experience-branding-roundtable-22/158/?category=1">Beyond Brand Experience</a> </h4> </div> </div> <div class="cell shrink"> <div class="bottom" itemprop="offers" itemscope itemtype="http://schema.org/Offer"> <div class="grid-x"> <div class="cell auto"> <div class="price cell small-8"> <span class="favorite" data-id="158" title="Add to favorites"></span> </div> </div> <div class="cell auto"> <div class="action"> <form class="download-issue download-158" action="https://www.brandingmag.com/download/" method="get" target="_blank"> <input type="hidden" name="product-id" value="158"> <input type="hidden" name="product-name" value="Beyond Brand Experience - Branding Roundtable 22"> <meta itemprop="url" content="https://www.brandingmag.com/product/beyond-brand-experience-branding-roundtable-22/158/?category=1"> <a href="https://www.brandingmag.com/product/beyond-brand-experience-branding-roundtable-22/158/?category=1" class="button utility" id="branding-roundtable-22">Details</a> </form> </div> </div> </div> </div> </div> </div> </div> </li> <li data-id="157" class="cell text-left favorite-wrapper medium-6 tablet-4 large-3 xxlarge-2"> <div class="issue" itemscope itemtype="http://schema.org/Product"> <meta itemprop="description" content="Are politicians brands? Can parties and causes effectively use the techniques and strategies that power consumer and business brands? To examine these questions—which a certain over-exposed US presidential candidate has arguably given new currency—we reached out to experts on several continents, ultimately fielding a panel from the UK and US."> <div class="grid-y"> <div class="cell shrink"> <div class="top"> <a href="https://www.brandingmag.com/product/political-branding-branding-roundtable-21/157/?category=1" class="image"> <img itemprop="image" src="https://www.brandingmag.com/wp-content/uploads/2016/08/21_Roundtable-Webstore-Cover_180x240.jpg" alt="Political Branding - Branding Roundtable 21"> </a> </div> </div> <div class="cell auto flex-auto"> <div class="issue-body"> <span itemprop="name" class="issue-number"><a href="https://www.brandingmag.com/product/political-branding-branding-roundtable-21/157/?category=1">Branding Roundtable 21</a> </span><h4 itemprop="name"><a href="https://www.brandingmag.com/product/political-branding-branding-roundtable-21/157/?category=1">Political Branding</a> </h4> </div> </div> <div class="cell shrink"> <div class="bottom" itemprop="offers" itemscope itemtype="http://schema.org/Offer"> <div class="grid-x"> <div class="cell auto"> <div class="price cell small-8"> <span class="favorite" data-id="157" title="Add to favorites"></span> </div> </div> <div class="cell auto"> <div class="action"> <form class="download-issue download-157" action="https://www.brandingmag.com/download/" method="get" target="_blank"> <input type="hidden" name="product-id" value="157"> <input type="hidden" name="product-name" value="Political Branding - Branding Roundtable 21"> <meta itemprop="url" content="https://www.brandingmag.com/product/political-branding-branding-roundtable-21/157/?category=1"> <a href="https://www.brandingmag.com/product/political-branding-branding-roundtable-21/157/?category=1" class="button utility" id="branding-roundtable-21">Details</a> </form> </div> </div> </div> </div> </div> </div> </div> </li> <li data-id="156" class="cell text-left favorite-wrapper medium-6 tablet-4 large-3 xxlarge-2"> <div class="issue" itemscope itemtype="http://schema.org/Product"> <meta itemprop="description" content="So you want to be branding leader. What knowledge, skills and temperament do you need to succeed in a branding career? And for those already in the business, how do you build upon your experience and success to truly lead?"> <div class="grid-y"> <div class="cell shrink"> <div class="top"> <a href="https://www.brandingmag.com/product/essentials-for-building-a-branding-career-branding-roundtable-20/156/?category=1" class="image"> <img itemprop="image" src="https://www.brandingmag.com/wp-content/uploads/2016/08/20_Roundtable-Webstore-Cover_180x240.jpg" alt="Essentials for Building a Branding Career - Branding Roundtable 20"> </a> </div> </div> <div class="cell auto flex-auto"> <div class="issue-body"> <span itemprop="name" class="issue-number"><a href="https://www.brandingmag.com/product/essentials-for-building-a-branding-career-branding-roundtable-20/156/?category=1">Branding Roundtable 20</a> </span><h4 itemprop="name"><a href="https://www.brandingmag.com/product/essentials-for-building-a-branding-career-branding-roundtable-20/156/?category=1">Essentials for Building a Branding Career</a> </h4> </div> </div> <div class="cell shrink"> <div class="bottom" itemprop="offers" itemscope itemtype="http://schema.org/Offer"> <div class="grid-x"> <div class="cell auto"> <div class="price cell small-8"> <span class="favorite" data-id="156" title="Add to favorites"></span> </div> </div> <div class="cell auto"> <div class="action"> <form class="download-issue download-156" action="https://www.brandingmag.com/download/" method="get" target="_blank"> <input type="hidden" name="product-id" value="156"> <input type="hidden" name="product-name" value="Essentials for Building a Branding Career - Branding Roundtable 20"> <meta itemprop="url" content="https://www.brandingmag.com/product/essentials-for-building-a-branding-career-branding-roundtable-20/156/?category=1"> <a href="https://www.brandingmag.com/product/essentials-for-building-a-branding-career-branding-roundtable-20/156/?category=1" class="button utility" id="branding-roundtable-20">Details</a> </form> </div> </div> </div> </div> </div> </div> </div> </li> <li data-id="155" class="cell text-left favorite-wrapper medium-6 tablet-4 large-3 xxlarge-2"> <div class="issue" itemscope itemtype="http://schema.org/Product"> <meta itemprop="description" content="If you think that brand design still means simply graphic design—the stuff of logos, fonts and color palettes—you have some catching up to do."> <div class="grid-y"> <div class="cell shrink"> <div class="top"> <a href="https://www.brandingmag.com/product/the-new-power-of-brand-design-branding-roundtable-19/155/?category=1" class="image"> <img itemprop="image" src="https://www.brandingmag.com/wp-content/uploads/2016/08/19_Roundtable-Webstore-Cover_180x240.jpg" alt="The New Power of Brand Design - Branding Roundtable 19"> </a> </div> </div> <div class="cell auto flex-auto"> <div class="issue-body"> <span itemprop="name" class="issue-number"><a href="https://www.brandingmag.com/product/the-new-power-of-brand-design-branding-roundtable-19/155/?category=1">Branding Roundtable 19</a> </span><h4 itemprop="name"><a href="https://www.brandingmag.com/product/the-new-power-of-brand-design-branding-roundtable-19/155/?category=1">The New Power of Brand Design</a> </h4> </div> </div> <div class="cell shrink"> <div class="bottom" itemprop="offers" itemscope itemtype="http://schema.org/Offer"> <div class="grid-x"> <div class="cell auto"> <div class="price cell small-8"> <span class="favorite" data-id="155" title="Add to favorites"></span> </div> </div> <div class="cell auto"> <div class="action"> <form class="download-issue download-155" action="https://www.brandingmag.com/download/" method="get" target="_blank"> <input type="hidden" name="product-id" value="155"> <input type="hidden" name="product-name" value="The New Power of Brand Design - Branding Roundtable 19"> <meta itemprop="url" content="https://www.brandingmag.com/product/the-new-power-of-brand-design-branding-roundtable-19/155/?category=1"> <a href="https://www.brandingmag.com/product/the-new-power-of-brand-design-branding-roundtable-19/155/?category=1" class="button utility" id="branding-roundtable-19">Details</a> </form> </div> </div> </div> </div> </div> </div> </div> </li> <li data-id="154" class="cell text-left favorite-wrapper medium-6 tablet-4 large-3 xxlarge-2"> <div class="issue" itemscope itemtype="http://schema.org/Product"> <meta itemprop="description" content="The popular imagination may see brands as emerging completely formed from the mysterious well of genius, as with Apple and the now nearly dei ed Steve Jobs. As a professional practice, however, branding requires a more concrete and reliable foundation upon which to build — it takes insight.This month, the Roundtable turns to four experts in developing the insights that inform meaningful, relevant, successful brands: Nigel Hollis, Chief Global Analyst at Millward Brown Seamus O’Farrell, Director of Strategy & Planning at BrainJuicer Robert Passikoff, Founder and President, BrandKeys Niels Schillewaert, Managing Partner and Co-Founder, InSites Consulting"> <div class="grid-y"> <div class="cell shrink"> <div class="top"> <a href="https://www.brandingmag.com/product/the-state-of-brand-insights-branding-roundtable-18/154/?category=1" class="image"> <img itemprop="image" src="https://www.brandingmag.com/wp-content/uploads/2016/08/18_Roundtable-Webstore-Cover_180x240.jpg" alt="The State of Brand Insights - Branding Roundtable 18"> </a> </div> </div> <div class="cell auto flex-auto"> <div class="issue-body"> <span itemprop="name" class="issue-number"><a href="https://www.brandingmag.com/product/the-state-of-brand-insights-branding-roundtable-18/154/?category=1">Branding Roundtable 18</a> </span><h4 itemprop="name"><a href="https://www.brandingmag.com/product/the-state-of-brand-insights-branding-roundtable-18/154/?category=1">The State of Brand Insights</a> </h4> </div> </div> <div class="cell shrink"> <div class="bottom" itemprop="offers" itemscope itemtype="http://schema.org/Offer"> <div class="grid-x"> <div class="cell auto"> <div class="price cell small-8"> <span class="favorite" data-id="154" title="Add to favorites"></span> </div> </div> <div class="cell auto"> <div class="action"> <form class="download-issue download-154" action="https://www.brandingmag.com/download/" method="get" target="_blank"> <input type="hidden" name="product-id" value="154"> <input type="hidden" name="product-name" value="The State of Brand Insights - Branding Roundtable 18"> <meta itemprop="url" content="https://www.brandingmag.com/product/the-state-of-brand-insights-branding-roundtable-18/154/?category=1"> <a href="https://www.brandingmag.com/product/the-state-of-brand-insights-branding-roundtable-18/154/?category=1" class="button utility" id="branding-roundtable-18">Details</a> </form> </div> </div> </div> </div> </div> </div> </div> </li> <li data-id="153" class="cell text-left favorite-wrapper medium-6 tablet-4 large-3 xxlarge-2"> <div class="issue" itemscope itemtype="http://schema.org/Product"> <meta itemprop="description" content="It seems a simple enough question: What is a branding agency? But nothing is simple in the world of branding and marketing anymore. There is a great current push for marketers to integrate efforts, break down silos and create brands that come alive across an incessantly expanding array of devices, platforms and media. Accordingly, we decided to reach out to a wide range of branding experts, both “agency” and client side, large and not-so-large, B2C and B2B, to get their read on what de nes a brand-building resource."> <div class="grid-y"> <div class="cell shrink"> <div class="top"> <a href="https://www.brandingmag.com/product/what-is-a-branding-agency-branding-roundtable-17/153/?category=1" class="image"> <img itemprop="image" src="https://www.brandingmag.com/wp-content/uploads/2016/08/17_Roundtable-Webstore-Cover_180x240.jpg" alt="What Is a Branding Agency? - Branding Roundtable 17"> </a> </div> </div> <div class="cell auto flex-auto"> <div class="issue-body"> <span itemprop="name" class="issue-number"><a href="https://www.brandingmag.com/product/what-is-a-branding-agency-branding-roundtable-17/153/?category=1">Branding Roundtable 17</a> </span><h4 itemprop="name"><a href="https://www.brandingmag.com/product/what-is-a-branding-agency-branding-roundtable-17/153/?category=1">What Is a Branding Agency?</a> </h4> </div> </div> <div class="cell shrink"> <div class="bottom" itemprop="offers" itemscope itemtype="http://schema.org/Offer"> <div class="grid-x"> <div class="cell auto"> <div class="price cell small-8"> <span class="favorite" data-id="153" title="Add to favorites"></span> </div> </div> <div class="cell auto"> <div class="action"> <form class="download-issue download-153" action="https://www.brandingmag.com/download/" method="get" target="_blank"> <input type="hidden" name="product-id" value="153"> <input type="hidden" name="product-name" value="What Is a Branding Agency? - Branding Roundtable 17"> <meta itemprop="url" content="https://www.brandingmag.com/product/what-is-a-branding-agency-branding-roundtable-17/153/?category=1"> <a href="https://www.brandingmag.com/product/what-is-a-branding-agency-branding-roundtable-17/153/?category=1" class="button utility" id="branding-roundtable-17">Details</a> </form> </div> </div> </div> </div> </div> </div> </div> </li> <li data-id="152" class="cell text-left favorite-wrapper medium-6 tablet-4 large-3 xxlarge-2"> <div class="issue" itemscope itemtype="http://schema.org/Product"> <meta itemprop="description" content="B2B, or business-to-business, branding and marketing once went by the decidedly unsexy moniker of “industrial marketing.” It was a hard-nosed business of products sold on features and price, with marketers often relegated to a sales support role and “brand” considered an indulgent and irrelevant nicety better suited to B2C. For this latest edition of the Branding Roundtable, we turned to B2B brand leaders in San Francisco, Chicago and London, asking them to comment on the current state of B2B, and its direction for the future: Gareth Case, Director of Marketing, UKIN, CSC (Computer Sciences Corporation) Heidi Melin, Chief Marketing Officer, Plex Systems Kathy Seegebrecht, Vice President, Corporate Marketing, UL"> <div class="grid-y"> <div class="cell shrink"> <div class="top"> <a href="https://www.brandingmag.com/product/b2b-branding-branding-roundtable-16/152/?category=1" class="image"> <img itemprop="image" src="https://www.brandingmag.com/wp-content/uploads/2016/08/16_Roundtable-Webstore-Cover_180x240.jpg" alt="B2B Branding - Branding Roundtable 16"> </a> </div> </div> <div class="cell auto flex-auto"> <div class="issue-body"> <span itemprop="name" class="issue-number"><a href="https://www.brandingmag.com/product/b2b-branding-branding-roundtable-16/152/?category=1">Branding Roundtable 16</a> </span><h4 itemprop="name"><a href="https://www.brandingmag.com/product/b2b-branding-branding-roundtable-16/152/?category=1">B2B Branding</a> </h4> </div> </div> <div class="cell shrink"> <div class="bottom" itemprop="offers" itemscope itemtype="http://schema.org/Offer"> <div class="grid-x"> <div class="cell auto"> <div class="price cell small-8"> <span class="favorite" data-id="152" title="Add to favorites"></span> </div> </div> <div class="cell auto"> <div class="action"> <form class="download-issue download-152" action="https://www.brandingmag.com/download/" method="get" target="_blank"> <input type="hidden" name="product-id" value="152"> <input type="hidden" name="product-name" value="B2B Branding - Branding Roundtable 16"> <meta itemprop="url" content="https://www.brandingmag.com/product/b2b-branding-branding-roundtable-16/152/?category=1"> <a href="https://www.brandingmag.com/product/b2b-branding-branding-roundtable-16/152/?category=1" class="button utility" id="branding-roundtable-16">Details</a> </form> </div> </div> </div> </div> </div> </div> </div> </li> <li data-id="151" class="cell text-left favorite-wrapper medium-6 tablet-4 large-3 xxlarge-2"> <div class="issue" itemscope itemtype="http://schema.org/Product"> <meta itemprop="description" content="According to a recent DMAI survey, effective branding is ranked among the top success factors for marketing a destination. In Branding Roundtable #15 we go beyond the survey numbers, talking in depth to three leading practitioners of the combined science and art of branding a place: Deana Ivey, Chief Marketing Officer at Nashville Convention & Visitors Corp Juan Carlos Belloso, Managing Director of the Place Branding Association and international consultant to destinations in Europe, Latin America and the Middle East. Andrew Fraser, Director of Marketing for Tourism New Zealand"> <div class="grid-y"> <div class="cell shrink"> <div class="top"> <a href="https://www.brandingmag.com/product/destination-branding-branding-roundtable-15/151/?category=1" class="image"> <img itemprop="image" src="https://www.brandingmag.com/wp-content/uploads/2016/08/15_Roundtable-Webstore-Cover_180x240.jpg" alt="Destination Branding - Branding Roundtable 15"> </a> </div> </div> <div class="cell auto flex-auto"> <div class="issue-body"> <span itemprop="name" class="issue-number"><a href="https://www.brandingmag.com/product/destination-branding-branding-roundtable-15/151/?category=1">Branding Roundtable 15</a> </span><h4 itemprop="name"><a href="https://www.brandingmag.com/product/destination-branding-branding-roundtable-15/151/?category=1">Destination Branding</a> </h4> </div> </div> <div class="cell shrink"> <div class="bottom" itemprop="offers" itemscope itemtype="http://schema.org/Offer"> <div class="grid-x"> <div class="cell auto"> <div class="price cell small-8"> <span class="favorite" data-id="151" title="Add to favorites"></span> </div> </div> <div class="cell auto"> <div class="action"> <form class="download-issue download-151" action="https://www.brandingmag.com/download/" method="get" target="_blank"> <input type="hidden" name="product-id" value="151"> <input type="hidden" name="product-name" value="Destination Branding - Branding Roundtable 15"> <meta itemprop="url" content="https://www.brandingmag.com/product/destination-branding-branding-roundtable-15/151/?category=1"> <a href="https://www.brandingmag.com/product/destination-branding-branding-roundtable-15/151/?category=1" class="button utility" id="branding-roundtable-15">Details</a> </form> </div> </div> </div> </div> </div> </div> </div> </li> <li data-id="150" class="cell text-left favorite-wrapper medium-6 tablet-4 large-3 xxlarge-2"> <div class="issue" itemscope itemtype="http://schema.org/Product"> <meta itemprop="description" content="But what is luxury today, in a world that would be unrecognizable to the iconic Chanel, and how do you go about creating and nurturing a successful, 21st cen- tury luxury brand? That’s exactly what we explore this month with three brand- ing experts: Tom Adams, Global Head of Strategy, FutureBrand Worldwide Erich Joachimsthaler, CEO, Vivaldi Partners Group Sophie Maxwell, Futures Director, Pearlfisher So step into your Prada’s, have the help pull the Bentley around and settle into a hand-stitched leather seat to read all about brands can best serve up the luxe life."> <div class="grid-y"> <div class="cell shrink"> <div class="top"> <a href="https://www.brandingmag.com/product/luxury-branding-branding-roundtable-14/150/?category=1" class="image"> <img itemprop="image" src="https://www.brandingmag.com/wp-content/uploads/2016/08/14_Roundtable-Webstore-Cover_180x240.jpg" alt="Luxury Branding - Branding Roundtable 14"> </a> </div> </div> <div class="cell auto flex-auto"> <div class="issue-body"> <span itemprop="name" class="issue-number"><a href="https://www.brandingmag.com/product/luxury-branding-branding-roundtable-14/150/?category=1">Branding Roundtable 14</a> </span><h4 itemprop="name"><a href="https://www.brandingmag.com/product/luxury-branding-branding-roundtable-14/150/?category=1">Luxury Branding</a> </h4> </div> </div> <div class="cell shrink"> <div class="bottom" itemprop="offers" itemscope itemtype="http://schema.org/Offer"> <div class="grid-x"> <div class="cell auto"> <div class="price cell small-8"> <span class="favorite" data-id="150" title="Add to favorites"></span> </div> </div> <div class="cell auto"> <div class="action"> <form class="download-issue download-150" action="https://www.brandingmag.com/download/" method="get" target="_blank"> <input type="hidden" name="product-id" value="150"> <input type="hidden" name="product-name" value="Luxury Branding - Branding Roundtable 14"> <meta itemprop="url" content="https://www.brandingmag.com/product/luxury-branding-branding-roundtable-14/150/?category=1"> <a href="https://www.brandingmag.com/product/luxury-branding-branding-roundtable-14/150/?category=1" class="button utility" id="branding-roundtable-14">Details</a> </form> </div> </div> </div> </div> </div> </div> </div> </li> <li data-id="149" class="cell text-left favorite-wrapper medium-6 tablet-4 large-3 xxlarge-2"> <div class="issue" itemscope itemtype="http://schema.org/Product"> <meta itemprop="description" content="Brands are often envisioned as principally belonging to the realm of business, whether to provide corporate identities, product line architecture or, in the broadest strategic sense, to be assets, as both the repositories and drivers of value. In short, they are the stuff of successful – which is to say profitable – commerce. But what about the nonprofit realm? According to World Bank figures, if the nonprofit sector were a country, it would have the world’s 17th largest economy. Given both their significant economic impact and continual financial need, can nonprofits also reap the organizational, marketing and overall value-creation benefits of an investment in branding?"> <div class="grid-y"> <div class="cell shrink"> <div class="top"> <a href="https://www.brandingmag.com/product/nonprofit-branding-branding-roundtable-13/149/?category=1" class="image"> <img itemprop="image" src="https://www.brandingmag.com/wp-content/uploads/2016/08/13_Roundtable-Webstore-Cover_180x240-1.jpg" alt="Nonprofit Branding - Branding Roundtable 13"> </a> </div> </div> <div class="cell auto flex-auto"> <div class="issue-body"> <span itemprop="name" class="issue-number"><a href="https://www.brandingmag.com/product/nonprofit-branding-branding-roundtable-13/149/?category=1">Branding Roundtable 13</a> </span><h4 itemprop="name"><a href="https://www.brandingmag.com/product/nonprofit-branding-branding-roundtable-13/149/?category=1">Nonprofit Branding</a> </h4> </div> </div> <div class="cell shrink"> <div class="bottom" itemprop="offers" itemscope itemtype="http://schema.org/Offer"> <div class="grid-x"> <div class="cell auto"> <div class="price cell small-8"> <span class="favorite" data-id="149" title="Add to favorites"></span> </div> </div> <div class="cell auto"> <div class="action"> <form class="download-issue download-149" action="https://www.brandingmag.com/download/" method="get" target="_blank"> <input type="hidden" name="product-id" value="149"> <input type="hidden" name="product-name" value="Nonprofit Branding - Branding Roundtable 13"> <meta itemprop="url" content="https://www.brandingmag.com/product/nonprofit-branding-branding-roundtable-13/149/?category=1"> <a href="https://www.brandingmag.com/product/nonprofit-branding-branding-roundtable-13/149/?category=1" class="button utility" id="branding-roundtable-13">Details</a> </form> </div> </div> </div> </div> </div> </div> </div> </li> <li data-id="148" class="cell text-left favorite-wrapper medium-6 tablet-4 large-3 xxlarge-2"> <div class="issue" itemscope itemtype="http://schema.org/Product"> <meta itemprop="description" content="As we considered a Roundtable on brand innovation, we started to wonder why, in looking toward the future, people always inquire of established leaders – in effect, asking yesterday what tomorrow will bring. We decided to forego leadership interviews and, instead, talk to “who’s next in what’s next,” the new generation of brand innovators, if you will. Our eight participants from around the globe don’t necessarily contradict what their elders are reported to believe – but they do reflect a risk-embracing energy and excitement that is well worth considering."> <div class="grid-y"> <div class="cell shrink"> <div class="top"> <a href="https://www.brandingmag.com/product/the-next-generation-of-brand-innovators-branding-roundtable-12/148/?category=1" class="image"> <img itemprop="image" src="https://www.brandingmag.com/wp-content/uploads/2016/08/12_Roundtable-Webstore-Cover_180x240-1.jpg" alt="The Next Generation of Brand Innovators - Branding Roundtable 12"> </a> </div> </div> <div class="cell auto flex-auto"> <div class="issue-body"> <span itemprop="name" class="issue-number"><a href="https://www.brandingmag.com/product/the-next-generation-of-brand-innovators-branding-roundtable-12/148/?category=1">Branding Roundtable 12</a> </span><h4 itemprop="name"><a href="https://www.brandingmag.com/product/the-next-generation-of-brand-innovators-branding-roundtable-12/148/?category=1">The Next Generation of Brand Innovators</a> </h4> </div> </div> <div class="cell shrink"> <div class="bottom" itemprop="offers" itemscope itemtype="http://schema.org/Offer"> <div class="grid-x"> <div class="cell auto"> <div class="price cell small-8"> <span class="favorite" data-id="148" title="Add to favorites"></span> </div> </div> <div class="cell auto"> <div class="action"> <form class="download-issue download-148" action="https://www.brandingmag.com/download/" method="get" target="_blank"> <input type="hidden" name="product-id" value="148"> <input type="hidden" name="product-name" value="The Next Generation of Brand Innovators - Branding Roundtable 12"> <meta itemprop="url" content="https://www.brandingmag.com/product/the-next-generation-of-brand-innovators-branding-roundtable-12/148/?category=1"> <a href="https://www.brandingmag.com/product/the-next-generation-of-brand-innovators-branding-roundtable-12/148/?category=1" class="button utility" id="branding-roundtable-12">Details</a> </form> </div> </div> </div> </div> </div> </div> </div> </li> <li data-id="147" class="cell text-left favorite-wrapper medium-6 tablet-4 large-3 xxlarge-2"> <div class="issue" itemscope itemtype="http://schema.org/Product"> <meta itemprop="description" content="The topic was “Collaborating for Brand Relevance,” and we got to hear from two agency/client teams as to exactly how they collaborate to maintain brand releveance and leverage it for competitive advantage. Our Roundtable included: Bob Domenz, CEO of Avenue, and his client Julie Springer, Chief Marketing Officer of Transunion, speaking from the experience of the very recent rebranding of that leading American information solutions firm. Scott Davis, Chief Growth Officer of Prophet and his client, Tim Simonds, Chief Marketing and Engagement Officer for The Kellogg School of Management, speaking not to that case history but, rather, insights gained from their former collaboration for United Airlines. This live Branding Roundtable covered too much conceptual territory to include in this eBook version, so we will concentrate on the two case histories, plus a few of the intriguing answers to questions asked by the audience at the end of our sesssion. Please remember, this Roundtable is compiled from a live discussion, so it may feel a bit different than usual – but we guarantee you, it is well worth reading."> <div class="grid-y"> <div class="cell shrink"> <div class="top"> <a href="https://www.brandingmag.com/product/how-to-collaborate-for-brand-relevance-branding-roundtable-11/147/?category=1" class="image"> <img itemprop="image" src="https://www.brandingmag.com/wp-content/uploads/2016/08/11_Roundtable-Webstore-Cover_180x240-1.jpg" alt="How to Collaborate for Brand Relevance - Branding Roundtable 11"> </a> </div> </div> <div class="cell auto flex-auto"> <div class="issue-body"> <span itemprop="name" class="issue-number"><a href="https://www.brandingmag.com/product/how-to-collaborate-for-brand-relevance-branding-roundtable-11/147/?category=1">Branding Roundtable 11</a> </span><h4 itemprop="name"><a href="https://www.brandingmag.com/product/how-to-collaborate-for-brand-relevance-branding-roundtable-11/147/?category=1">How to Collaborate for Brand Relevance</a> </h4> </div> </div> <div class="cell shrink"> <div class="bottom" itemprop="offers" itemscope itemtype="http://schema.org/Offer"> <div class="grid-x"> <div class="cell auto"> <div class="price cell small-8"> <span class="favorite" data-id="147" title="Add to favorites"></span> </div> </div> <div class="cell auto"> <div class="action"> <form class="download-issue download-147" action="https://www.brandingmag.com/download/" method="get" target="_blank"> <input type="hidden" name="product-id" value="147"> <input type="hidden" name="product-name" value="How to Collaborate for Brand Relevance - Branding Roundtable 11"> <meta itemprop="url" content="https://www.brandingmag.com/product/how-to-collaborate-for-brand-relevance-branding-roundtable-11/147/?category=1"> <a href="https://www.brandingmag.com/product/how-to-collaborate-for-brand-relevance-branding-roundtable-11/147/?category=1" class="button utility" id="branding-roundtable-11">Details</a> </form> </div> </div> </div> </div> </div> </div> </div> </li> <li data-id="145" class="cell text-left favorite-wrapper medium-6 tablet-4 large-3 xxlarge-2"> <div class="issue" itemscope itemtype="http://schema.org/Product"> <meta itemprop="description" content="Content marketing has been around seemingly forever, and a hot topic for several years, but it is often seen as more of a marketing tactic than a central strategy. When we published “2013: The Year Branding Marries Content?” in late 2012, it already seemed past time for content to become a real brand driver as well as a lead generator – shaping brand personality, delivering brand promise and creating brand experience. By many accounts, it is finally fulfilling that potential."> <div class="grid-y"> <div class="cell shrink"> <div class="top"> <a href="https://www.brandingmag.com/product/content-brands-branding-roundtable-10/145/?category=1" class="image"> <img itemprop="image" src="https://www.brandingmag.com/wp-content/uploads/2016/08/10_Roundtable-Webstore-Cover_180x240-1.jpg" alt="Content Brands - Branding Roundtable 10"> </a> </div> </div> <div class="cell auto flex-auto"> <div class="issue-body"> <span itemprop="name" class="issue-number"><a href="https://www.brandingmag.com/product/content-brands-branding-roundtable-10/145/?category=1">Branding Roundtable 10</a> </span><h4 itemprop="name"><a href="https://www.brandingmag.com/product/content-brands-branding-roundtable-10/145/?category=1">Content Brands</a> </h4> </div> </div> <div class="cell shrink"> <div class="bottom" itemprop="offers" itemscope itemtype="http://schema.org/Offer"> <div class="grid-x"> <div class="cell auto"> <div class="price cell small-8"> <span class="favorite" data-id="145" title="Add to favorites"></span> </div> </div> <div class="cell auto"> <div class="action"> <form class="download-issue download-145" action="https://www.brandingmag.com/download/" method="get" target="_blank"> <input type="hidden" name="product-id" value="145"> <input type="hidden" name="product-name" value="Content Brands - Branding Roundtable 10"> <meta itemprop="url" content="https://www.brandingmag.com/product/content-brands-branding-roundtable-10/145/?category=1"> <a href="https://www.brandingmag.com/product/content-brands-branding-roundtable-10/145/?category=1" class="button utility" id="branding-roundtable-10">Details</a> </form> </div> </div> </div> </div> </div> </div> </div> </li> <li data-id="144" class="cell text-left favorite-wrapper medium-6 tablet-4 large-3 xxlarge-2"> <div class="issue" itemscope itemtype="http://schema.org/Product"> <meta itemprop="description" content="The Great Recession shook financial brands to the core. Or was it that shaky financial brands weren’t too big not to fail their promises, and shook all of us into a recession? With recovery (or relapse) at various stages worldwide, it’s a good time to look at what the demands of financial branding are, how they’re different from branding in other categories and what brands, and their agencies, need to know and do to succeed going forward."> <div class="grid-y"> <div class="cell shrink"> <div class="top"> <a href="https://www.brandingmag.com/product/financial-branding-branding-roundtable-9/144/?category=1" class="image"> <img itemprop="image" src="https://www.brandingmag.com/wp-content/uploads/2016/08/09_Roundtable-Webstore-Cover_180x240-1.jpg" alt="Financial Branding - Branding Roundtable 9"> </a> </div> </div> <div class="cell auto flex-auto"> <div class="issue-body"> <span itemprop="name" class="issue-number"><a href="https://www.brandingmag.com/product/financial-branding-branding-roundtable-9/144/?category=1">Branding Roundtable 9</a> </span><h4 itemprop="name"><a href="https://www.brandingmag.com/product/financial-branding-branding-roundtable-9/144/?category=1">Financial Branding</a> </h4> </div> </div> <div class="cell shrink"> <div class="bottom" itemprop="offers" itemscope itemtype="http://schema.org/Offer"> <div class="grid-x"> <div class="cell auto"> <div class="price cell small-8"> <span class="favorite" data-id="144" title="Add to favorites"></span> </div> </div> <div class="cell auto"> <div class="action"> <form class="download-issue download-144" action="https://www.brandingmag.com/download/" method="get" target="_blank"> <input type="hidden" name="product-id" value="144"> <input type="hidden" name="product-name" value="Financial Branding - Branding Roundtable 9"> <meta itemprop="url" content="https://www.brandingmag.com/product/financial-branding-branding-roundtable-9/144/?category=1"> <a href="https://www.brandingmag.com/product/financial-branding-branding-roundtable-9/144/?category=1" class="button utility" id="branding-roundtable-9">Details</a> </form> </div> </div> </div> </div> </div> </div> </div> </li> <li data-id="143" class="cell text-left favorite-wrapper medium-6 tablet-4 large-3 xxlarge-2"> <div class="issue" itemscope itemtype="http://schema.org/Product"> <meta itemprop="description" content="Try this experiment: Say to a colleague at work, “Hey, we’re going to rebrand.” Wait a second... here it comes... some variation on the inevitably ill-informed response, “Oh, well, I guess a new logo would be nice”..."> <div class="grid-y"> <div class="cell shrink"> <div class="top"> <a href="https://www.brandingmag.com/product/the-challenge-of-rebranding-branding-roundtable-8/143/?category=1" class="image"> <img itemprop="image" src="https://www.brandingmag.com/wp-content/uploads/2016/08/08_Roundtable-Webstore-Cover_180x240-1.jpg" alt="The Challenge of Rebranding - Branding Roundtable 8"> </a> </div> </div> <div class="cell auto flex-auto"> <div class="issue-body"> <span itemprop="name" class="issue-number"><a href="https://www.brandingmag.com/product/the-challenge-of-rebranding-branding-roundtable-8/143/?category=1">Branding Roundtable 8</a> </span><h4 itemprop="name"><a href="https://www.brandingmag.com/product/the-challenge-of-rebranding-branding-roundtable-8/143/?category=1">The Challenge of Rebranding</a> </h4> </div> </div> <div class="cell shrink"> <div class="bottom" itemprop="offers" itemscope itemtype="http://schema.org/Offer"> <div class="grid-x"> <div class="cell auto"> <div class="price cell small-8"> <span class="favorite" data-id="143" title="Add to favorites"></span> </div> </div> <div class="cell auto"> <div class="action"> <form class="download-issue download-143" action="https://www.brandingmag.com/download/" method="get" target="_blank"> <input type="hidden" name="product-id" value="143"> <input type="hidden" name="product-name" value="The Challenge of Rebranding - Branding Roundtable 8"> <meta itemprop="url" content="https://www.brandingmag.com/product/the-challenge-of-rebranding-branding-roundtable-8/143/?category=1"> <a href="https://www.brandingmag.com/product/the-challenge-of-rebranding-branding-roundtable-8/143/?category=1" class="button utility" id="branding-roundtable-8">Details</a> </form> </div> </div> </div> </div> </div> </div> </div> </li> <li data-id="142" class="cell text-left favorite-wrapper medium-6 tablet-4 large-3 xxlarge-2"> <div class="issue" itemscope itemtype="http://schema.org/Product"> <meta itemprop="description" content="Trend reports, posts and lists – in branding or anything else – are almost as popular at year’s end as having too many drinks at a holiday party. So rather than a trends report per se, we have tapped into our rapidly growing body of global experts contributing to The Branding Roundtable, asking one leader from each of the branding firms represented to respond to three simple, but telling, questions: 1. What do you see as the greatest opportunity in branding for 2015? 2. What is the biggest challenge in branding for the coming year? 3. Which branding buzzword would you like to see banished from our professional lexicon in the next 12 months?"> <div class="grid-y"> <div class="cell shrink"> <div class="top"> <a href="https://www.brandingmag.com/product/challenges-and-opportunities-for-2015-branding-roundtable-7/142/?category=1" class="image"> <img itemprop="image" src="https://www.brandingmag.com/wp-content/uploads/2016/08/07_Roundtable-Webstore-Cover_180x240-1.jpg" alt="Challenges and Opportunities for 2015 - Branding Roundtable 7 "> </a> </div> </div> <div class="cell auto flex-auto"> <div class="issue-body"> <span itemprop="name" class="issue-number"><a href="https://www.brandingmag.com/product/challenges-and-opportunities-for-2015-branding-roundtable-7/142/?category=1">Branding Roundtable 7</a> </span><h4 itemprop="name"><a href="https://www.brandingmag.com/product/challenges-and-opportunities-for-2015-branding-roundtable-7/142/?category=1">Challenges and Opportunities for 2015</a> </h4> </div> </div> <div class="cell shrink"> <div class="bottom" itemprop="offers" itemscope itemtype="http://schema.org/Offer"> <div class="grid-x"> <div class="cell auto"> <div class="price cell small-8"> <span class="favorite" data-id="142" title="Add to favorites"></span> </div> </div> <div class="cell auto"> <div class="action"> <form class="download-issue download-142" action="https://www.brandingmag.com/download/" method="get" target="_blank"> <input type="hidden" name="product-id" value="142"> <input type="hidden" name="product-name" value="Challenges and Opportunities for 2015 - Branding Roundtable 7 "> <meta itemprop="url" content="https://www.brandingmag.com/product/challenges-and-opportunities-for-2015-branding-roundtable-7/142/?category=1"> <a href="https://www.brandingmag.com/product/challenges-and-opportunities-for-2015-branding-roundtable-7/142/?category=1" class="button utility" id="branding-roundtable-7">Details</a> </form> </div> </div> </div> </div> </div> </div> </div> </li> <li data-id="141" class="cell text-left favorite-wrapper medium-6 tablet-4 large-3 xxlarge-2"> <div class="issue" itemscope itemtype="http://schema.org/Product"> <meta itemprop="description" content="The definition of “a brand” is perhaps most frequently misunderstood as simply a logo, a visual identity – the face – of a product, service or organization. But, as our latest Branding Roundtable participants point out, a brand starts out being defined by words, and goes on to live in an inseparably visual-verbal world."> <div class="grid-y"> <div class="cell shrink"> <div class="top"> <a href="https://www.brandingmag.com/product/branding-roundtable-6-verbal-branding/141/?category=1" class="image"> <img itemprop="image" src="https://www.brandingmag.com/wp-content/uploads/2016/08/06_Roundtable-Webstore-Cover_180x240-1.jpg" alt="Branding Roundtable 6 - Verbal Branding"> </a> </div> </div> <div class="cell auto flex-auto"> <div class="issue-body"> <span itemprop="name" class="issue-number"><a href="https://www.brandingmag.com/product/branding-roundtable-6-verbal-branding/141/?category=1">Branding Roundtable 6</a> </span><h4 itemprop="name"><a href="https://www.brandingmag.com/product/branding-roundtable-6-verbal-branding/141/?category=1">Verbal Branding</a> </h4> </div> </div> <div class="cell shrink"> <div class="bottom" itemprop="offers" itemscope itemtype="http://schema.org/Offer"> <div class="grid-x"> <div class="cell auto"> <div class="price cell small-8"> <span class="favorite" data-id="141" title="Add to favorites"></span> </div> </div> <div class="cell auto"> <div class="action"> <form class="download-issue download-141" action="https://www.brandingmag.com/download/" method="get" target="_blank"> <input type="hidden" name="product-id" value="141"> <input type="hidden" name="product-name" value="Branding Roundtable 6 - Verbal Branding"> <meta itemprop="url" content="https://www.brandingmag.com/product/branding-roundtable-6-verbal-branding/141/?category=1"> <a href="https://www.brandingmag.com/product/branding-roundtable-6-verbal-branding/141/?category=1" class="button utility" id="branding-roundtable-6">Details</a> </form> </div> </div> </div> </div> </div> </div> </div> </li> <li data-id="139" class="cell text-left favorite-wrapper medium-6 tablet-4 large-3 xxlarge-2"> <div class="issue" itemscope itemtype="http://schema.org/Product"> <meta itemprop="description" content="Bring on the legions of brand strate- gists. Research, position and activate as you will. Your brand’s reception, and ultimate success, rests not so much in what you promise and plan as in how it is experienced by the individual consumer, at every touchpoint, in every aspect. Today, experience looms as the ultimate arbiter of brand success (and is variously referred to as brand experience or customer experience). Interviews: Thomas Mueller, CXO (Chief Experience Officer), Siegel+Gale Don Peppers, Founding Partner, Peppers & Rogers Eric Villain, Managing Director of the US Brand and Customer Experience Division of GfK "> <div class="grid-y"> <div class="cell shrink"> <div class="top"> <a href="https://www.brandingmag.com/product/brand-and-customer-experience-branding-roundtable-5/139/?category=1" class="image"> <img itemprop="image" src="https://www.brandingmag.com/wp-content/uploads/2016/08/05_Roundtable-Webstore-Cover_180x240-1.jpg" alt="Brand and Customer Experience - Branding Roundtable 5"> </a> </div> </div> <div class="cell auto flex-auto"> <div class="issue-body"> <span itemprop="name" class="issue-number"><a href="https://www.brandingmag.com/product/brand-and-customer-experience-branding-roundtable-5/139/?category=1">Branding Roundtable 5</a> </span><h4 itemprop="name"><a href="https://www.brandingmag.com/product/brand-and-customer-experience-branding-roundtable-5/139/?category=1">Brand and Customer Experience</a> </h4> </div> </div> <div class="cell shrink"> <div class="bottom" itemprop="offers" itemscope itemtype="http://schema.org/Offer"> <div class="grid-x"> <div class="cell auto"> <div class="price cell small-8"> <span class="favorite" data-id="139" title="Add to favorites"></span> </div> </div> <div class="cell auto"> <div class="action"> <form class="download-issue download-139" action="https://www.brandingmag.com/download/" method="get" target="_blank"> <input type="hidden" name="product-id" value="139"> <input type="hidden" name="product-name" value="Brand and Customer Experience - Branding Roundtable 5"> <meta itemprop="url" content="https://www.brandingmag.com/product/brand-and-customer-experience-branding-roundtable-5/139/?category=1"> <a href="https://www.brandingmag.com/product/brand-and-customer-experience-branding-roundtable-5/139/?category=1" class="button utility" id="branding-roundtable-5">Details</a> </form> </div> </div> </div> </div> </div> </div> </div> </li> <li data-id="138" class="cell text-left favorite-wrapper medium-6 tablet-4 large-3 xxlarge-2"> <div class="issue" itemscope itemtype="http://schema.org/Product"> <meta itemprop="description" content="What is a branding agency? There is no easy, and certainly no agreed upon, definition – so this edition of The Branding Roundtable will tackle the question by asking a variety of firms from around the world to define it by sharing how they define and differentiate themselves for clients."> <div class="grid-y"> <div class="cell shrink"> <div class="top"> <a href="https://www.brandingmag.com/product/how-branding-agencies-brand-themselves-branding-roundtable-4/138/?category=1" class="image"> <img itemprop="image" src="https://www.brandingmag.com/wp-content/uploads/2016/08/04_Roundtable-Webstore-Cover_180x240-1.jpg" alt="How Branding Agencies Brand Themselves - Branding Roundtable 4"> </a> </div> </div> <div class="cell auto flex-auto"> <div class="issue-body"> <span itemprop="name" class="issue-number"><a href="https://www.brandingmag.com/product/how-branding-agencies-brand-themselves-branding-roundtable-4/138/?category=1">Branding Roundtable 4</a> </span><h4 itemprop="name"><a href="https://www.brandingmag.com/product/how-branding-agencies-brand-themselves-branding-roundtable-4/138/?category=1">How Branding Agencies Brand Themselves</a> </h4> </div> </div> <div class="cell shrink"> <div class="bottom" itemprop="offers" itemscope itemtype="http://schema.org/Offer"> <div class="grid-x"> <div class="cell auto"> <div class="price cell small-8"> <span class="favorite" data-id="138" title="Add to favorites"></span> </div> </div> <div class="cell auto"> <div class="action"> <form class="download-issue download-138" action="https://www.brandingmag.com/download/" method="get" target="_blank"> <input type="hidden" name="product-id" value="138"> <input type="hidden" name="product-name" value="How Branding Agencies Brand Themselves - Branding Roundtable 4"> <meta itemprop="url" content="https://www.brandingmag.com/product/how-branding-agencies-brand-themselves-branding-roundtable-4/138/?category=1"> <a href="https://www.brandingmag.com/product/how-branding-agencies-brand-themselves-branding-roundtable-4/138/?category=1" class="button utility" id="branding-roundtable-4">Details</a> </form> </div> </div> </div> </div> </div> </div> </div> </li> <li data-id="135" class="cell text-left favorite-wrapper medium-6 tablet-4 large-3 xxlarge-2"> <div class="issue" itemscope itemtype="http://schema.org/Product"> <meta itemprop="description" content="When most people think “branding,” they likely think of how a marketer positions and presents its products and services to prospective customers. Practitioners, however, long ago embraced the reality that branding needs to be informed by and serve multiple stakeholders – and none more so than employees, who must live out the brand’s promises, and live within the brand’s organization. The requisite recruitment, engagement and nurturing of employees – a brand’s very foundation – is variously pursued as employer branding, employee branding or even, simply, internal branding, sometimes by specialist agencies and others as an integrated service of an overall brand consultancy."> <div class="grid-y"> <div class="cell shrink"> <div class="top"> <a href="https://www.brandingmag.com/product/employer-branding-branding-roundtable-3/135/?category=1" class="image"> <img itemprop="image" src="https://www.brandingmag.com/wp-content/uploads/2016/08/03_Roundtable-Webstore-Cover_180x240-1.jpg" alt="Employer Branding - Branding Roundtable 3"> </a> </div> </div> <div class="cell auto flex-auto"> <div class="issue-body"> <span itemprop="name" class="issue-number"><a href="https://www.brandingmag.com/product/employer-branding-branding-roundtable-3/135/?category=1">Branding Roundtable 3</a> </span><h4 itemprop="name"><a href="https://www.brandingmag.com/product/employer-branding-branding-roundtable-3/135/?category=1">Employer Branding</a> </h4> </div> </div> <div class="cell shrink"> <div class="bottom" itemprop="offers" itemscope itemtype="http://schema.org/Offer"> <div class="grid-x"> <div class="cell auto"> <div class="price cell small-8"> <span class="favorite" data-id="135" title="Add to favorites"></span> </div> </div> <div class="cell auto"> <div class="action"> <form class="download-issue download-135" action="https://www.brandingmag.com/download/" method="get" target="_blank"> <input type="hidden" name="product-id" value="135"> <input type="hidden" name="product-name" value="Employer Branding - Branding Roundtable 3"> <meta itemprop="url" content="https://www.brandingmag.com/product/employer-branding-branding-roundtable-3/135/?category=1"> <a href="https://www.brandingmag.com/product/employer-branding-branding-roundtable-3/135/?category=1" class="button utility" id="branding-roundtable-3">Details</a> </form> </div> </div> </div> </div> </div> </div> </div> </li> <li data-id="134" class="cell text-left favorite-wrapper medium-6 tablet-4 large-3 xxlarge-2"> <div class="issue" itemscope itemtype="http://schema.org/Product"> <meta itemprop="description" content="This month The Branding Roundtable takes on the topic of purpose-driven branding, that sometimes derided, variously defined, aggressively researched and rebutted, and still active buzzword in the branding business. While some early corporate proponents - notably P&G, which led the early charge in this direction may have backed off their emphasis on purpose, leading branding firms, ad agencies and PR groups are now active champions of the philosophy, and major brands are still placing big bets on it. But just what is this philosophy (one that, like brand evangelism before it, borrows its language from trends in popular religion)? And where is it headed? "> <div class="grid-y"> <div class="cell shrink"> <div class="top"> <a href="https://www.brandingmag.com/product/purpose-driven-branding-branding-roundtable-2/134/?category=1" class="image"> <img itemprop="image" src="https://www.brandingmag.com/wp-content/uploads/2016/08/02_Roundtable-Webstore-Cover_180x240-1.jpg" alt="Purpose-Driven Branding - Branding Roundtable 2"> </a> </div> </div> <div class="cell auto flex-auto"> <div class="issue-body"> <span itemprop="name" class="issue-number"><a href="https://www.brandingmag.com/product/purpose-driven-branding-branding-roundtable-2/134/?category=1">Branding Roundtable 2</a> </span><h4 itemprop="name"><a href="https://www.brandingmag.com/product/purpose-driven-branding-branding-roundtable-2/134/?category=1">Purpose-Driven Branding</a> </h4> </div> </div> <div class="cell shrink"> <div class="bottom" itemprop="offers" itemscope itemtype="http://schema.org/Offer"> <div class="grid-x"> <div class="cell auto"> <div class="price cell small-8"> <span class="favorite" data-id="134" title="Add to favorites"></span> </div> </div> <div class="cell auto"> <div class="action"> <form class="download-issue download-134" action="https://www.brandingmag.com/download/" method="get" target="_blank"> <input type="hidden" name="product-id" value="134"> <input type="hidden" name="product-name" value="Purpose-Driven Branding - Branding Roundtable 2"> <meta itemprop="url" content="https://www.brandingmag.com/product/purpose-driven-branding-branding-roundtable-2/134/?category=1"> <a href="https://www.brandingmag.com/product/purpose-driven-branding-branding-roundtable-2/134/?category=1" class="button utility" id="branding-roundtable-2">Details</a> </form> </div> </div> </div> </div> </div> </div> </div> </li> <li data-id="132" class="cell text-left favorite-wrapper medium-6 tablet-4 large-3 xxlarge-2"> <div class="issue" itemscope itemtype="http://schema.org/Product"> <meta itemprop="description" content="Brandingmag is delighted to introduce a new monthly feature in which industry leaders discuss key branding issues and opportunities: The Branding Roundtable. This month’s topic is the much bandied about, but not always understood, concept of brand co-creation. Chuck Kent, our moderator, interviewed Scott Davis, Chief Growth Officer at Prophet, Dominik Prinz, Director, Strategy at Interbrand and Jorge Aguilar, Executive Director of Brand Strategy at Landor."> <div class="grid-y"> <div class="cell shrink"> <div class="top"> <a href="https://www.brandingmag.com/product/brand-co-creation-branding-roundtable-1/132/?category=1" class="image"> <img itemprop="image" src="https://www.brandingmag.com/wp-content/uploads/2016/08/01_Roundtable-Webstore-Cover_180x240-1.jpg" alt="Brand Co-Creation - Branding Roundtable 1"> </a> </div> </div> <div class="cell auto flex-auto"> <div class="issue-body"> <span itemprop="name" class="issue-number"><a href="https://www.brandingmag.com/product/brand-co-creation-branding-roundtable-1/132/?category=1">Branding Roundtable 1</a> </span><h4 itemprop="name"><a href="https://www.brandingmag.com/product/brand-co-creation-branding-roundtable-1/132/?category=1">Brand Co-Creation</a> </h4> </div> </div> <div class="cell shrink"> <div class="bottom" itemprop="offers" itemscope itemtype="http://schema.org/Offer"> <div class="grid-x"> <div class="cell auto"> <div class="price cell small-8"> <span class="favorite" data-id="132" title="Add to favorites"></span> </div> </div> <div class="cell auto"> <div class="action"> <form class="download-issue download-132" action="https://www.brandingmag.com/download/" method="get" target="_blank"> <input type="hidden" name="product-id" value="132"> <input type="hidden" name="product-name" value="Brand Co-Creation - Branding Roundtable 1"> <meta itemprop="url" content="https://www.brandingmag.com/product/brand-co-creation-branding-roundtable-1/132/?category=1"> <a href="https://www.brandingmag.com/product/brand-co-creation-branding-roundtable-1/132/?category=1" class="button utility" id="branding-roundtable-1">Details</a> </form> </div> </div> </div> </div> </div> </div> </div> </li> </ul> <button type="button" data-role="none" class="slick-next slick-arrow" aria-label="Next" role="button" style=""> </button>  </div> </div> </div> <style>.library .issue.video .icon.video-draw{color:#fff;font-size:11px}.library .issue.video .icon.video-draw .play-watch{margin-top:5px}</style> </div> <div class="container separate-slider"> <div class="grid-x grid-padding-x align-center"> <div class="cell tablet-10 large-8 xxlarge-6"> <div class="issues-description"> <h3 style="margin-top: 20px;">Don't Panic!</h3> <p>Don’t Panic! is a monthly 1:1 interview series with a fearless leader to discuss the key growth challenges of their brand – and how they’ve tackled them head on.</p> </div> </div> </div> <div class="grid-x grid-padding-x"> <div class="cell"> <div class="issues publications-slider-wrapper"> <div class="no-favorites hide">No favorites selected</div> <button type="button" data-role="none" class="slick-prev slick-arrow" aria-label="Previous" role="button" style=""> </button> <ul class="publications-slider slick-slider">  <li data-id="209" class="cell text-left favorite-wrapper medium-6 tablet-4 large-3 xxlarge-2"> <div class="issue" itemscope itemtype="http://schema.org/Product"> <meta itemprop="description" content="130 years ago, Philips was a startup, with their light bulbs completely disrupting the business of candles. Ever since, Philips’ business has expanded well beyond light bulbs, but the brand’s entrepreneurial ingenuity has remained the same – and paved the way for Philips to innovate its way into almost every aspect of people’s lives, from personal care to household products, home entertainment, and healthcare – and there’s no intention of slowing down. Philips aims to “improve 2.5 billion lives per day by 2030”. Brandingmag sat down with Thomas Marzano, Global Head of Brand, to talk about the brand’s current and future journey. Interested in learning more? Download the latest Don’t Panic! interview here."> <div class="grid-y"> <div class="cell shrink"> <div class="top"> <a href="https://www.brandingmag.com/product/philips-dont-panic-no-17/209/?category=5" class="image"> <img itemprop="image" src="https://www.brandingmag.com/wp-content/uploads/2021/04/DP17_THUMBNAIL_WEBSTORE_COVER.jpg" alt="Philips - Don’t Panic! No. 17"> </a> </div> </div> <div class="cell auto flex-auto"> <div class="issue-body"> <span itemprop="name" class="issue-number"><a href="https://www.brandingmag.com/product/philips-dont-panic-no-17/209/?category=5">Don’t Panic! No. 17</a> </span><h4 itemprop="name"><a href="https://www.brandingmag.com/product/philips-dont-panic-no-17/209/?category=5">Thomas Marzano, Global Head of Brand at Philips</a> </h4> </div> </div> <div class="cell shrink"> <div class="bottom" itemprop="offers" itemscope itemtype="http://schema.org/Offer"> <div class="grid-x"> <div class="cell auto"> <div class="price cell small-8"> <span class="favorite" data-id="209" title="Add to favorites"></span> </div> </div> <div class="cell auto"> <div class="action"> <form class="download-issue download-209" action="https://www.brandingmag.com/download/" method="get" target="_blank"> <input type="hidden" name="product-id" value="209"> <input type="hidden" name="product-name" value="Philips - Don’t Panic! No. 17"> <meta itemprop="url" content="https://www.brandingmag.com/product/philips-dont-panic-no-17/209/?category=5"> <a href="https://www.brandingmag.com/product/philips-dont-panic-no-17/209/?category=5" class="button utility" id="dont-panic-no-17">Details</a> </form> </div> </div> </div> </div> </div> </div> </div> </li> <li data-id="208" class="cell text-left favorite-wrapper medium-6 tablet-4 large-3 xxlarge-2"> <div class="issue" itemscope itemtype="http://schema.org/Product"> <meta itemprop="description" content="“After my dad took his life in August of 2014, my anxiety went into overdrive. I found myself depressed, anxious, traumatized, and unable to cope with daily life,” explains Zak Williams, the son of late actor Robin Williams. Ever since then, Zak been on a journey to build a movement that supports mental health. In founding PYM, he has taken a bold step on his personal mission. The brand’s mood chews provide people with a natural way of lowering anxiety and helping them feel better and more balanced. Brandingmag sat down with Zak Williams to talk about the challenges in building a new brand – and the opportunities that lie ahead. Interested in learning more? Download the latest Don’t Panic! interview here."> <div class="grid-y"> <div class="cell shrink"> <div class="top"> <a href="https://www.brandingmag.com/product/pym-dont-panic-no-16/208/?category=5" class="image"> <img itemprop="image" src="https://www.brandingmag.com/wp-content/uploads/2021/03/DP16_THUMBNAIL_WEBSTORE_COVER.jpg" alt="PYM - Don’t Panic! No. 16"> </a> </div> </div> <div class="cell auto flex-auto"> <div class="issue-body"> <span itemprop="name" class="issue-number"><a href="https://www.brandingmag.com/product/pym-dont-panic-no-16/208/?category=5">Don’t Panic! No. 16</a> </span><h4 itemprop="name"><a href="https://www.brandingmag.com/product/pym-dont-panic-no-16/208/?category=5">Zak Williams, Co-Founder & CEO of PYM</a> </h4> </div> </div> <div class="cell shrink"> <div class="bottom" itemprop="offers" itemscope itemtype="http://schema.org/Offer"> <div class="grid-x"> <div class="cell auto"> <div class="price cell small-8"> <span class="favorite" data-id="208" title="Add to favorites"></span> </div> </div> <div class="cell auto"> <div class="action"> <form class="download-issue download-208" action="https://www.brandingmag.com/download/" method="get" target="_blank"> <input type="hidden" name="product-id" value="208"> <input type="hidden" name="product-name" value="PYM - Don’t Panic! No. 16"> <meta itemprop="url" content="https://www.brandingmag.com/product/pym-dont-panic-no-16/208/?category=5"> <a href="https://www.brandingmag.com/product/pym-dont-panic-no-16/208/?category=5" class="button utility" id="dont-panic-no-16">Details</a> </form> </div> </div> </div> </div> </div> </div> </div> </li> <li data-id="207" class="cell text-left favorite-wrapper medium-6 tablet-4 large-3 xxlarge-2"> <div class="issue" itemscope itemtype="http://schema.org/Product"> <meta itemprop="description" content="“My window A/C is beautiful and so easy to install”, said no one ever. Not until today, that is. July, an ambitious new startup, set out to disrupt an outdated category by offering people beautifully designed products through a seamless end-to-end CX, betting on the fact that customers want more variety in their search for the perfect appliance. But launching a brand during a global pandemic is no easy feat. Brandingmag sat down with founders Erik Rauterkus and Muhammad Saigol to talk about how they overcame some of their biggest challenges and where they are on their journey of creating the most beloved consumer appliances brand of the 21st century. Interested in learning more? Download the latest Don’t Panic! interview here."> <div class="grid-y"> <div class="cell shrink"> <div class="top"> <a href="https://www.brandingmag.com/product/july-dont-panic-no-15/207/?category=5" class="image"> <img itemprop="image" src="https://www.brandingmag.com/wp-content/uploads/2021/01/DP15_THUMBNAIL_WEBSTORE_COVER.jpg" alt="July - Don’t Panic! No. 15"> </a> </div> </div> <div class="cell auto flex-auto"> <div class="issue-body"> <span itemprop="name" class="issue-number"><a href="https://www.brandingmag.com/product/july-dont-panic-no-15/207/?category=5">Don’t Panic! No. 15</a> </span><h4 itemprop="name"><a href="https://www.brandingmag.com/product/july-dont-panic-no-15/207/?category=5">Erik Rauterkus and Muhammad Saigol, Co-Founders of July</a> </h4> </div> </div> <div class="cell shrink"> <div class="bottom" itemprop="offers" itemscope itemtype="http://schema.org/Offer"> <div class="grid-x"> <div class="cell auto"> <div class="price cell small-8"> <span class="favorite" data-id="207" title="Add to favorites"></span> </div> </div> <div class="cell auto"> <div class="action"> <form class="download-issue download-207" action="https://www.brandingmag.com/download/" method="get" target="_blank"> <input type="hidden" name="product-id" value="207"> <input type="hidden" name="product-name" value="July - Don’t Panic! No. 15"> <meta itemprop="url" content="https://www.brandingmag.com/product/july-dont-panic-no-15/207/?category=5"> <a href="https://www.brandingmag.com/product/july-dont-panic-no-15/207/?category=5" class="button utility" id="dont-panic-no-15">Details</a> </form> </div> </div> </div> </div> </div> </div> </div> </li> <li data-id="206" class="cell text-left favorite-wrapper medium-6 tablet-4 large-3 xxlarge-2"> <div class="issue" itemscope itemtype="http://schema.org/Product"> <meta itemprop="description" content="Bloomberg Media is ready to lead the streaming revolution. Over the past few years, it has positioned itself as a serious challenger to many existing media and news players, and is well on track to innovate its way into the hearts and minds of global business professionals. And it looks as though the brand is doing the right things, right, with a 60% year-over-year increase in average monthly users across its streaming video apps, for example. But how does a media giant sustain this momentum in a world that’s changing right in front of our eyes? Brandingmag sat down with M. Scott Havens, Bloomberg Media’s Chief Growth Officer, to talk about what it takes to succeed during these turbulent times and how Bloomberg is navigating a pandemic, recession, and disruption around every corner – all without panicking! Interested in learning more? Download the latest Don’t Panic! interview here."> <div class="grid-y"> <div class="cell shrink"> <div class="top"> <a href="https://www.brandingmag.com/product/bloomberg-media-dont-panic-no-14/206/?category=5" class="image"> <img itemprop="image" src="https://www.brandingmag.com/wp-content/uploads/2020/11/DP14_THUMBNAIL_WEBSTORE_COVER.jpg" alt="Bloomberg Media - Don’t Panic! No. 14"> </a> </div> </div> <div class="cell auto flex-auto"> <div class="issue-body"> <span itemprop="name" class="issue-number"><a href="https://www.brandingmag.com/product/bloomberg-media-dont-panic-no-14/206/?category=5">Don’t Panic! No. 14</a> </span><h4 itemprop="name"><a href="https://www.brandingmag.com/product/bloomberg-media-dont-panic-no-14/206/?category=5">M. Scott Havens, Chief Growth Officer at Bloomberg Media</a> </h4> </div> </div> <div class="cell shrink"> <div class="bottom" itemprop="offers" itemscope itemtype="http://schema.org/Offer"> <div class="grid-x"> <div class="cell auto"> <div class="price cell small-8"> <span class="favorite" data-id="206" title="Add to favorites"></span> </div> </div> <div class="cell auto"> <div class="action"> <form class="download-issue download-206" action="https://www.brandingmag.com/download/" method="get" target="_blank"> <input type="hidden" name="product-id" value="206"> <input type="hidden" name="product-name" value="Bloomberg Media - Don’t Panic! No. 14"> <meta itemprop="url" content="https://www.brandingmag.com/product/bloomberg-media-dont-panic-no-14/206/?category=5"> <a href="https://www.brandingmag.com/product/bloomberg-media-dont-panic-no-14/206/?category=5" class="button utility" id="dont-panic-no-14">Details</a> </form> </div> </div> </div> </div> </div> </div> </div> </li> <li data-id="204" class="cell text-left favorite-wrapper medium-6 tablet-4 large-3 xxlarge-2"> <div class="issue" itemscope itemtype="http://schema.org/Product"> <meta itemprop="description" content="When a global pandemic creates a seismic shift in consumer needs, attitudes and behaviors, you start to see why PepsiCo is placing a lot of emphasis on understanding what value it brings to people’s lives. The man in charge of making sense of people’s changing wants, needs and desires is Stephan Gans, PepsiCo’s Chief Insights and Analytics Officer. He (together with a team 450-strong and in partnership with PepsiCo’s key capabilities including marketing, R&D and design) identifies evolving needs to help the company and its brands provide consumers and retailers with the best possible service and portfolio of products. Brandingmag sat down with Stephan to talk about what it takes to deliver on PepsiCo’s mission to create more smiles – especially during testing times like these. Interested in learning more? Download the latest Don’t Panic! interview here."> <div class="grid-y"> <div class="cell shrink"> <div class="top"> <a href="https://www.brandingmag.com/product/pepsico-dont-panic-no-13/204/?category=5" class="image"> <img itemprop="image" src="https://www.brandingmag.com/wp-content/uploads/2020/08/DP13_THUMBNAIL_WEBSTORE_COVER.jpg" alt="PepsiCo - Don’t Panic! No. 13"> </a> </div> </div> <div class="cell auto flex-auto"> <div class="issue-body"> <span itemprop="name" class="issue-number"><a href="https://www.brandingmag.com/product/pepsico-dont-panic-no-13/204/?category=5">Don’t Panic! No. 13</a> </span><h4 itemprop="name"><a href="https://www.brandingmag.com/product/pepsico-dont-panic-no-13/204/?category=5">Stephan Gans, Chief Insights & Analytics Officer at PepsiCo</a> </h4> </div> </div> <div class="cell shrink"> <div class="bottom" itemprop="offers" itemscope itemtype="http://schema.org/Offer"> <div class="grid-x"> <div class="cell auto"> <div class="price cell small-8"> <span class="favorite" data-id="204" title="Add to favorites"></span> </div> </div> <div class="cell auto"> <div class="action"> <form class="download-issue download-204" action="https://www.brandingmag.com/download/" method="get" target="_blank"> <input type="hidden" name="product-id" value="204"> <input type="hidden" name="product-name" value="PepsiCo - Don’t Panic! No. 13"> <meta itemprop="url" content="https://www.brandingmag.com/product/pepsico-dont-panic-no-13/204/?category=5"> <a href="https://www.brandingmag.com/product/pepsico-dont-panic-no-13/204/?category=5" class="button utility" id="dont-panic-no-13">Details</a> </form> </div> </div> </div> </div> </div> </div> </div> </li> <li data-id="201" class="cell text-left favorite-wrapper medium-6 tablet-4 large-3 xxlarge-2"> <div class="issue" itemscope itemtype="http://schema.org/Product"> <meta itemprop="description" content="Rob Smith grew up as a young boy who was a little feminine, rather artistic, and very sensitive. And that side did not fit squarely into the norms and expectations of society. So, he decided to suppress his unique personality and manifest an entirely different version of himself. Why? Because it was easier to be the cool kid rather than the isolated one. Fast forward 30 years: Rob is the Founder of The Phluid Project: The first retail brand that does not stick to the binary definition of gender — and is on a mission to build a brand that exists to empower individuals to be and express themselves openly, without judgment or fear. Brandingmag sat down with Rob to talk about the epic success of the brand and its plans for future growth. Interested in learning more? Download the latest Don’t Panic! interview here."> <div class="grid-y"> <div class="cell shrink"> <div class="top"> <a href="https://www.brandingmag.com/product/the-phluid-project-dont-panic-no-12/201/?category=5" class="image"> <img itemprop="image" src="https://www.brandingmag.com/wp-content/uploads/2020/03/DP12_THUMBNAIL_WEBSTORE_COVER.jpg" alt="The Phluid Project - Don’t Panic! No. 12"> </a> </div> </div> <div class="cell auto flex-auto"> <div class="issue-body"> <span itemprop="name" class="issue-number"><a href="https://www.brandingmag.com/product/the-phluid-project-dont-panic-no-12/201/?category=5">Don’t Panic! No. 12</a> </span><h4 itemprop="name"><a href="https://www.brandingmag.com/product/the-phluid-project-dont-panic-no-12/201/?category=5">Rob Garrett Smith, Founder & CEO of The Phluid Project</a> </h4> </div> </div> <div class="cell shrink"> <div class="bottom" itemprop="offers" itemscope itemtype="http://schema.org/Offer"> <div class="grid-x"> <div class="cell auto"> <div class="price cell small-8"> <span class="favorite" data-id="201" title="Add to favorites"></span> </div> </div> <div class="cell auto"> <div class="action"> <form class="download-issue download-201" action="https://www.brandingmag.com/download/" method="get" target="_blank"> <input type="hidden" name="product-id" value="201"> <input type="hidden" name="product-name" value="The Phluid Project - Don’t Panic! No. 12"> <meta itemprop="url" content="https://www.brandingmag.com/product/the-phluid-project-dont-panic-no-12/201/?category=5"> <a href="https://www.brandingmag.com/product/the-phluid-project-dont-panic-no-12/201/?category=5" class="button utility" id="dont-panic-no-12">Details</a> </form> </div> </div> </div> </div> </div> </div> </div> </li> <li data-id="198" class="cell text-left favorite-wrapper medium-6 tablet-4 large-3 xxlarge-2"> <div class="issue" itemscope itemtype="http://schema.org/Product"> <meta itemprop="description" content="When Aussie-born Nicholas Stone (a former athlete and banker with no hospitality experience whatsoever) moved to New York City in 2010 to attend Business School, he was both fascinated and somewhat disillusioned by the local coffee culture he found. To him, it felt rushed, transactional, and somewhat commoditized. And while it seemed to make sense for the fast-paced life of an ‘always on’ New Yorker in the city that never sleeps, it just wasn’t right for someone who was craving the personalized, more curated, and indulgent coffee experience he was used to Down Under. Nick had a gut instinct that he might not be the only one with that notion. Brandingmag sat down with Nick to talk about the success of the brand — and how he disrupted a $50 billion category by not staying in an extremely well-traveled lane! Interested in learning more? Download the latest Don’t Panic! interview here."> <div class="grid-y"> <div class="cell shrink"> <div class="top"> <a href="https://www.brandingmag.com/product/bluestone-lane-dont-panic-no-11/198/?category=5" class="image"> <img itemprop="image" src="https://www.brandingmag.com/wp-content/uploads/2019/11/DP11_THUMBNAIL_WEBSTORE_COVER.jpg.jpg" alt="Bluestone Lane - Don’t Panic! No. 11"> </a> </div> </div> <div class="cell auto flex-auto"> <div class="issue-body"> <span itemprop="name" class="issue-number"><a href="https://www.brandingmag.com/product/bluestone-lane-dont-panic-no-11/198/?category=5">Don’t Panic! No. 11</a> </span><h4 itemprop="name"><a href="https://www.brandingmag.com/product/bluestone-lane-dont-panic-no-11/198/?category=5">Nicholas James Stone, Founder & CEO of Bluestone Lane</a> </h4> </div> </div> <div class="cell shrink"> <div class="bottom" itemprop="offers" itemscope itemtype="http://schema.org/Offer"> <div class="grid-x"> <div class="cell auto"> <div class="price cell small-8"> <span class="favorite" data-id="198" title="Add to favorites"></span> </div> </div> <div class="cell auto"> <div class="action"> <form class="download-issue download-198" action="https://www.brandingmag.com/download/" method="get" target="_blank"> <input type="hidden" name="product-id" value="198"> <input type="hidden" name="product-name" value="Bluestone Lane - Don’t Panic! No. 11"> <meta itemprop="url" content="https://www.brandingmag.com/product/bluestone-lane-dont-panic-no-11/198/?category=5"> <a href="https://www.brandingmag.com/product/bluestone-lane-dont-panic-no-11/198/?category=5" class="button utility" id="dont-panic-no-11">Details</a> </form> </div> </div> </div> </div> </div> </div> </div> </li> <li data-id="195" class="cell text-left favorite-wrapper medium-6 tablet-4 large-3 xxlarge-2"> <div class="issue" itemscope itemtype="http://schema.org/Product"> <meta itemprop="description" content="Direct-to-consumer brands are reshaping the way we shop and experience the world around us. Now, there is a new kid on the block. Backdrop has no lesser mission than completely reinventing the ancient, $30 Billion-strong paint category. And the way this fun brand is doing it is quite impressive. It turns packaging into design items, unapologetically names its products like ‘funky ice-cream flavors,’ has curated a product portfolio that is actually manageable, and ships paint straight to your front door. And it does this all without brick-and-mortar locations. Brandingmag sat down with the brand’s (married!) founders. We talked about the bold moves it takes to give birth to a brand that shatters existing conventions and empowers people to confidently reclaim ownership of their walls! Interested in learning more? Download the latest Don’t Panic! interview here."> <div class="grid-y"> <div class="cell shrink"> <div class="top"> <a href="https://www.brandingmag.com/product/backdrop-dont-panic-no-10/195/?category=5" class="image"> <img itemprop="image" src="https://www.brandingmag.com/wp-content/uploads/2019/04/DP10_THUMBNAIL_WEBSTORE_COVER.jpg" alt="Backdrop - Don’t Panic! No. 10"> </a> </div> </div> <div class="cell auto flex-auto"> <div class="issue-body"> <span itemprop="name" class="issue-number"><a href="https://www.brandingmag.com/product/backdrop-dont-panic-no-10/195/?category=5">Don’t Panic! No. 10</a> </span><h4 itemprop="name"><a href="https://www.brandingmag.com/product/backdrop-dont-panic-no-10/195/?category=5">Natalie & Caleb Ebel, Founders of Backdrop</a> </h4> </div> </div> <div class="cell shrink"> <div class="bottom" itemprop="offers" itemscope itemtype="http://schema.org/Offer"> <div class="grid-x"> <div class="cell auto"> <div class="price cell small-8"> <span class="favorite" data-id="195" title="Add to favorites"></span> </div> </div> <div class="cell auto"> <div class="action"> <form class="download-issue download-195" action="https://www.brandingmag.com/download/" method="get" target="_blank"> <input type="hidden" name="product-id" value="195"> <input type="hidden" name="product-name" value="Backdrop - Don’t Panic! No. 10"> <meta itemprop="url" content="https://www.brandingmag.com/product/backdrop-dont-panic-no-10/195/?category=5"> <a href="https://www.brandingmag.com/product/backdrop-dont-panic-no-10/195/?category=5" class="button utility" id="dont-panic-no-10">Details</a> </form> </div> </div> </div> </div> </div> </div> </div> </li> <li data-id="183" class="cell text-left favorite-wrapper medium-6 tablet-4 large-3 xxlarge-2"> <div class="issue" itemscope itemtype="http://schema.org/Product"> <meta itemprop="description" content="The tech category is a tough one. In classic Games of Thrones style, Google, Apple, Amazon, and Facebook have all been eyeing the Iron Throne – which, in this case, represents the first of these players to break the barrier of that elusive one trillion market cap (…yes, that’s a 1 with 12 zeros). Apple and Amazon just did it, but the others are keen to follow suit. Don’t underestimate Microsoft in the race to the finish line. The brand has ambition. Dominik Prinz sat down with its General Manager of Brand, Jeff Hansen, to learn how the combination of new products, a seamless brand experience, authentic storytelling, and a relentless focus on customer-centricity is meant to empower us to live our best lives. Interested in learning more? Download the latest Don\'t Panic! interview here. "> <div class="grid-y"> <div class="cell shrink"> <div class="top"> <a href="https://www.brandingmag.com/product/dont-panic-no-9/183/?category=5" class="image"> <img itemprop="image" src="https://www.brandingmag.com/wp-content/uploads/2018/11/04_DP-Webstore-Cover.jpg" alt="Don't Panic! No. 9"> </a> </div> </div> <div class="cell auto flex-auto"> <div class="issue-body"> <span itemprop="name" class="issue-number"><a href="https://www.brandingmag.com/product/dont-panic-no-9/183/?category=5">Don't Panic! No. 9</a> </span><h4 itemprop="name"><a href="https://www.brandingmag.com/product/dont-panic-no-9/183/?category=5">Jeff Hansen, General Manager at Microsoft Brand Studio</a> </h4> </div> </div> <div class="cell shrink"> <div class="bottom" itemprop="offers" itemscope itemtype="http://schema.org/Offer"> <div class="grid-x"> <div class="cell auto"> <div class="price cell small-8"> <span class="favorite" data-id="183" title="Add to favorites"></span> </div> </div> <div class="cell auto"> <div class="action"> <form class="download-issue download-183" action="https://www.brandingmag.com/download/" method="get" target="_blank"> <input type="hidden" name="product-id" value="183"> <input type="hidden" name="product-name" value="Don't Panic! No. 9"> <meta itemprop="url" content="https://www.brandingmag.com/product/dont-panic-no-9/183/?category=5"> <a href="https://www.brandingmag.com/product/dont-panic-no-9/183/?category=5" class="button utility" id="dont-panic-no-9">Details</a> </form> </div> </div> </div> </div> </div> </div> </div> </li> <li data-id="182" class="cell text-left favorite-wrapper medium-6 tablet-4 large-3 xxlarge-2"> <div class="issue" itemscope itemtype="http://schema.org/Product"> <meta itemprop="description" content="Aston Martin shows no shortage of ambition. An armada of new model launches. Expansion into new global markets. Newly forged partnerships with Red Bull Racing and other luxury brands. A targeted focus on customer experience design. These are just a few of the strategic initiatives meant to write the next successful chapter of one of the world’s most admired and envied brands. These initiatives made for more than enough reasons to sit down with Gerhard Fourie, Aston Martin’s Director of Marketing and Brand Strategy, to dive deeper into the bold moves the brand is making to beat some of the world’s toughest competition. Because the likes of Ferrari, Porsche, Lamborghini or Bentley are what international villains are to James Bond: a constant threat. But, then again, Mr. Bond always wins in style. And that’s what Aston Martin intends to do, as well. But don\'t take it from us: hear from the brand itself by downloading our latest Don\'t Panic! interview, available below."> <div class="grid-y"> <div class="cell shrink"> <div class="top"> <a href="https://www.brandingmag.com/product/dont-panic-no-8/182/?category=5" class="image"> <img itemprop="image" src="https://www.brandingmag.com/wp-content/uploads/2018/07/04_DP-Webstore-Cover.jpg" alt="Don't Panic! No. 8"> </a> </div> </div> <div class="cell auto flex-auto"> <div class="issue-body"> <span itemprop="name" class="issue-number"><a href="https://www.brandingmag.com/product/dont-panic-no-8/182/?category=5">Don't Panic! No. 8</a> </span><h4 itemprop="name"><a href="https://www.brandingmag.com/product/dont-panic-no-8/182/?category=5">Gerhard Fourie, Director of Marketing & Brand Strategy at Aston Martin</a> </h4> </div> </div> <div class="cell shrink"> <div class="bottom" itemprop="offers" itemscope itemtype="http://schema.org/Offer"> <div class="grid-x"> <div class="cell auto"> <div class="price cell small-8"> <span class="favorite" data-id="182" title="Add to favorites"></span> </div> </div> <div class="cell auto"> <div class="action"> <form class="download-issue download-182" action="https://www.brandingmag.com/download/" method="get" target="_blank"> <input type="hidden" name="product-id" value="182"> <input type="hidden" name="product-name" value="Don't Panic! No. 8"> <meta itemprop="url" content="https://www.brandingmag.com/product/dont-panic-no-8/182/?category=5"> <a href="https://www.brandingmag.com/product/dont-panic-no-8/182/?category=5" class="button utility" id="dont-panic-no-8">Details</a> </form> </div> </div> </div> </div> </div> </div> </div> </li> <li data-id="181" class="cell text-left favorite-wrapper medium-6 tablet-4 large-3 xxlarge-2"> <div class="issue" itemscope itemtype="http://schema.org/Product"> <meta itemprop="description" content="The power of the biggest brands in the world uniting for one color and one cause – tapping into their marketing prowess to give consumers the choice of having both a great product that they love AND an impact on the world. It hadn’t been done before on that scale. These never-done-before moments – that are creative and innovative – are what have built the (RED) brand. And it has evolved greatly since its launch in 2006, expanding to give people different ways of getting involved in the AIDS fight doing the things they love. Apart from shopping, apps, food, music, and the chance to win celebrity experiences, we can now SHOP (RED), EAT (RED), DANCE (RED), GAME (RED), and save lives. This past World AIDS Day, (RED) even swapped Michigan Avenue for a bigger shopping location: Amazon. See what (RED)\'s biggest challenge has been so far and how Deborah Dugan, CEO of this influential organization, sees branding\'s potential in the future by downloading our newest issue of Don\'t Panic! below."> <div class="grid-y"> <div class="cell shrink"> <div class="top"> <a href="https://www.brandingmag.com/product/dont-panic-no-7/181/?category=5" class="image"> <img itemprop="image" src="https://www.brandingmag.com/wp-content/uploads/2018/02/04_DP-Webstore-Cover.jpg" alt="Don't Panic! No. 7"> </a> </div> </div> <div class="cell auto flex-auto"> <div class="issue-body"> <span itemprop="name" class="issue-number"><a href="https://www.brandingmag.com/product/dont-panic-no-7/181/?category=5">Don't Panic! No. 7</a> </span><h4 itemprop="name"><a href="https://www.brandingmag.com/product/dont-panic-no-7/181/?category=5">Deborah Dugan, CEO of (RED)</a> </h4> </div> </div> <div class="cell shrink"> <div class="bottom" itemprop="offers" itemscope itemtype="http://schema.org/Offer"> <div class="grid-x"> <div class="cell auto"> <div class="price cell small-8"> <span class="favorite" data-id="181" title="Add to favorites"></span> </div> </div> <div class="cell auto"> <div class="action"> <form class="download-issue download-181" action="https://www.brandingmag.com/download/" method="get" target="_blank"> <input type="hidden" name="product-id" value="181"> <input type="hidden" name="product-name" value="Don't Panic! No. 7"> <meta itemprop="url" content="https://www.brandingmag.com/product/dont-panic-no-7/181/?category=5"> <a href="https://www.brandingmag.com/product/dont-panic-no-7/181/?category=5" class="button utility" id="dont-panic-no-7">Details</a> </form> </div> </div> </div> </div> </div> </div> </div> </li> <li data-id="179" class="cell text-left favorite-wrapper medium-6 tablet-4 large-3 xxlarge-2"> <div class="issue" itemscope itemtype="http://schema.org/Product"> <meta itemprop="description" content="It’s no coincidence that &pizza begins with an ampersand. For &pizza’s founder, Michael Lastoria, the symbol represents unity, connection and inclusiveness. And those values are more than just marketing-speak – they form the heart and soul of a company with the potential to become one of the most admired, purpose-led brands. Founded in 2012, the DC-based, fast-casual restaurant chain concept is spreading like wild-fire: shops have popped up in Philadelphia, Baltimore, Manhattan; soon more will open in Boston, Miami, New York; and eventually &pizza will go international. We spoke to Michael about the mark &pizza wants to leave – both on its category and the world. And, most importantly, which challenges he had to overcome to successfully position &pizza in one of America’s most competitive industries. Want to know the secret sauce? Download the latest Don’t Panic! interview below."> <div class="grid-y"> <div class="cell shrink"> <div class="top"> <a href="https://www.brandingmag.com/product/dont-panic-no-6/179/?category=5" class="image"> <img itemprop="image" src="https://www.brandingmag.com/wp-content/uploads/2017/12/04_DP-Webstore-Cover.jpg" alt="Don't Panic! No. 6"> </a> </div> </div> <div class="cell auto flex-auto"> <div class="issue-body"> <span itemprop="name" class="issue-number"><a href="https://www.brandingmag.com/product/dont-panic-no-6/179/?category=5">Don't Panic! No. 6</a> </span><h4 itemprop="name"><a href="https://www.brandingmag.com/product/dont-panic-no-6/179/?category=5">Michael Lastoria, Founder & CEO, &pizza</a> </h4> </div> </div> <div class="cell shrink"> <div class="bottom" itemprop="offers" itemscope itemtype="http://schema.org/Offer"> <div class="grid-x"> <div class="cell auto"> <div class="price cell small-8"> <span class="favorite" data-id="179" title="Add to favorites"></span> </div> </div> <div class="cell auto"> <div class="action"> <form class="download-issue download-179" action="https://www.brandingmag.com/download/" method="get" target="_blank"> <input type="hidden" name="product-id" value="179"> <input type="hidden" name="product-name" value="Don't Panic! No. 6"> <meta itemprop="url" content="https://www.brandingmag.com/product/dont-panic-no-6/179/?category=5"> <a href="https://www.brandingmag.com/product/dont-panic-no-6/179/?category=5" class="button utility" id="dont-panic-no-6">Details</a> </form> </div> </div> </div> </div> </div> </div> </div> </li> <li data-id="176" class="cell text-left favorite-wrapper medium-6 tablet-4 large-3 xxlarge-2"> <div class="issue" itemscope itemtype="http://schema.org/Product"> <meta itemprop="description" content="Recently, The New York Times has been in the news as much as it has reported the news. That’s no surprise. After a US election that reframed the value and trustworthiness of information, the Manhattan-based news house repositioned itself around “the search for the truth” – and caught the mood of a generation. The results are impressive: their subscriber numbers keep rising, outperforming an industry that has long been facing the “to be or not to be” question as readers query why they should pay for news in a time when most information is free. David Rubin, The New York Times’ Head of Audience and Brand, is convinced that the truth matters more than ever before. Coming from Unilever with a background in consumer goods, he has started to change the brand’s narrative. Dominik Prinz sat down with him to speak about the exciting journey The New York Times is on, how it is turning its biggest challenge into an opportunity, and how the news giant plans to grow from 3.3 million subscriptions to 10 million over the coming years."> <div class="grid-y"> <div class="cell shrink"> <div class="top"> <a href="https://www.brandingmag.com/product/dont-panic-no-5/176/?category=5" class="image"> <img itemprop="image" src="https://www.brandingmag.com/wp-content/uploads/2017/09/04_DP-Webstore-Cover.jpg" alt="Don't Panic! No. 5"> </a> </div> </div> <div class="cell auto flex-auto"> <div class="issue-body"> <span itemprop="name" class="issue-number"><a href="https://www.brandingmag.com/product/dont-panic-no-5/176/?category=5">Don't Panic! No. 5</a> </span><h4 itemprop="name"><a href="https://www.brandingmag.com/product/dont-panic-no-5/176/?category=5">David Rubin, Head of Audience and Brand The New York Times</a> </h4> </div> </div> <div class="cell shrink"> <div class="bottom" itemprop="offers" itemscope itemtype="http://schema.org/Offer"> <div class="grid-x"> <div class="cell auto"> <div class="price cell small-8"> <span class="favorite" data-id="176" title="Add to favorites"></span> </div> </div> <div class="cell auto"> <div class="action"> <form class="download-issue download-176" action="https://www.brandingmag.com/download/" method="get" target="_blank"> <input type="hidden" name="product-id" value="176"> <input type="hidden" name="product-name" value="Don't Panic! No. 5"> <meta itemprop="url" content="https://www.brandingmag.com/product/dont-panic-no-5/176/?category=5"> <a href="https://www.brandingmag.com/product/dont-panic-no-5/176/?category=5" class="button utility" id="dont-panic-no-5">Details</a> </form> </div> </div> </div> </div> </div> </div> </div> </li> <li data-id="174" class="cell text-left favorite-wrapper medium-6 tablet-4 large-3 xxlarge-2"> <div class="issue" itemscope itemtype="http://schema.org/Product"> <meta itemprop="description" content="Coss Marte, founder and CEO of ConBody, is about to disrupt the billion-dollar health and wellness industry as one of its hottest contenders, rapidly expanding across the US and potentially the world. Not by surprise – since the story behind the brand is both inspiring and powerful. Coss started to sell drugs at a street corner in NY at age 12, got sentenced to seven years in prison – and found his true calling in solitary confinement after having lost more than 70 lbs through a rigorous workout routine."> <div class="grid-y"> <div class="cell shrink"> <div class="top"> <a href="https://www.brandingmag.com/product/dont-panic-no-4/174/?category=5" class="image"> <img itemprop="image" src="https://www.brandingmag.com/wp-content/uploads/2017/07/04_DP-Webstore-Cover.jpg" alt="Don't Panic! No. 4"> </a> </div> </div> <div class="cell auto flex-auto"> <div class="issue-body"> <span itemprop="name" class="issue-number"><a href="https://www.brandingmag.com/product/dont-panic-no-4/174/?category=5">Don't Panic! 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20px"> <div class="cell tablet-6 large-5"> <div class="type listen-podcast">Listen to the podcast on your favorite platforms</div> </div> <div class="cell tablet-6 large-7 podcasts-external"> <a href="https://open.spotify.com/show/2s5a6pwi3wLTqOrkIyQrdJ" title="Spotify" target="_blank"><span class="hide">Spotify</span></a> <a href="https://podcasts.apple.com/us/podcast/branding-over-wine/id1575190124" title="ApplePod" class="apple-pod" target="_blank"><span class="hide">ApplePod</span></a> <a href="https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5hY2FzdC5jb20vcHVibGljL3Nob3dzL2JyYW5kaW5nLW92ZXItd2luZQ" title="GooglePod" class="google-pod" target="_blank"><span class="hide">GooglePod</span></a> <a href="https://deezer.com/show/2785932" title="Deezer" class="deezer" target="_blank"><span class="hide">Deezer</span></a> </div> </div> <hr> </div> </div> </div> <div data-id="82949" class="cell medium-6 tablet-4 favorite-wrapper"> <div class="issue"> <div class="grid-y"> <div class="cell 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A case study on over a decade of outstanding marketing work.</p> </small> </div> </div> <div class="cell shrink"> <div class="bottom grid-x" itemprop="offers" itemscope itemtype="http://schema.org/Offer"> <div class="price cell small-8"> <span class="favorite" data-id="77786" title="Add to favorites"></span> </div> <div class="action cell small-4"> <a href="https://www.brandingmag.com/podcast/how-to-increase-market-share-the-case-of-decommoditizing-the-potato/" class="button utility download">Listen</a> </div> </div> </div> </div> </div> </div> <div data-id="77676" class="cell medium-6 tablet-4 favorite-wrapper"> <div class="issue"> <div class="grid-y"> <div class="cell shrink"> <div class="top"> <a href="https://www.brandingmag.com/podcast/can-brands-grow-through-loyalty-what-does-the-research-say/" class="image"> <img itemprop="image" src="https://www.brandingmag.com/wp-content/uploads/2022/08/1200x676-–-6.jpg" alt="Can Brands Grow Through Loyalty? 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Koen Pauwels, Northeastern University</a> </span> <small style="margin-top: 5px;"><p>Prof. dr. 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We question if purpose really is for every brand, think of ways to get closer to your consumers through data-driven personas and micro-actions, discuss how sonic branding can help your impact and memorability, and more.</p> </div> </div> </div> <div class="grid-x grid-padding-x" id="episodes"> <div class="cell"> <div class="issues"> <div class="grid-x grid-padding-x grid-padding-y"> <div class="no-favorites hide">No favorites selected</div> <div data-id="84404" class="cell medium-6 tablet-4 favorite-wrapper"> <div class="issue"> <div class="grid-y"> <div class="cell shrink"> <div class="top"> <a href="https://www.brandingmag.com/masterclasses/how-coca-cola-moves-at-the-speed-of-culture/" class="image"> <img itemprop="image" src="https://www.brandingmag.com/wp-content/uploads/2023/05/Masterclass-featuered-image_-1200x676-1.jpg" alt="How Coca-Cola Moves at the Speed of Culture"> </a> </div> </div> <div class="cell auto flex-auto" style="color: #666"> <div class="issue-body"> <h4 itemprop="name"><a href="https://www.brandingmag.com/masterclasses/how-coca-cola-moves-at-the-speed-of-culture/">How Coca-Cola Moves at the Speed of Culture</a></h4> <p>Is it possible to anticipate changes in culture when it moves at such a rapid pace? This may be the wrong question to ask. Instead of trying to keep pace with culture, why not try to <i>create</i> it? 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