Σπύρος Παπαγεωργίου, IAB Hellas : «Πιστεύουμε ακράδαντα ότι η αγορά χρειάζεται την έρευνα»

<!doctype html> <html lang="el" prefix="og: http://ogp.me/ns# fb: http://ogp.me/ns/fb#"> <head> <meta charset="UTF-8"> <meta name="viewport" content="width=device-width, initial-scale=1"> <link rel="apple-touch-icon" sizes="57x57" href="/apple-icon-57x57.png"> <link rel="apple-touch-icon" sizes="60x60" href="/apple-icon-60x60.png"> <link rel="apple-touch-icon" sizes="72x72" href="/apple-icon-72x72.png"> <link rel="apple-touch-icon" sizes="76x76" href="/apple-icon-76x76.png"> <link rel="apple-touch-icon" sizes="114x114" href="/apple-icon-114x114.png"> <link rel="apple-touch-icon" sizes="120x120" href="/apple-icon-120x120.png"> <link rel="apple-touch-icon" sizes="144x144" href="/apple-icon-144x144.png"> <link rel="apple-touch-icon" sizes="152x152" href="/apple-icon-152x152.png"> <link rel="apple-touch-icon" sizes="180x180" href="/apple-icon-180x180.png"> <link rel="icon" type="image/png" sizes="192x192" href="/android-icon-192x192.png"> <link rel="icon" type="image/png" sizes="32x32" href="/favicon-32x32.png"> <link rel="icon" type="image/png" sizes="96x96" href="/favicon-96x96.png"> <link rel="icon" type="image/png" sizes="16x16" href="/favicon-16x16.png"> <link rel="manifest" href="/manifest.json">  <link rel="stylesheet" href="https://cdn.jsdelivr.net/npm/swiper@11/swiper-bundle.min.css" />  <script src="https://cdn.jsdelivr.net/npm/swiper@11/swiper-bundle.min.js"></script> <meta name="msapplication-TileColor" content="#ffffff"> <meta name="msapplication-TileImage" content="/ms-icon-144x144.png"> <meta name="theme-color" content="#ffffff"> <title>Σπύρος Παπαγεωργίου, IAB Hellas : «Πιστεύουμε ακράδαντα ότι η αγορά χρειάζεται την έρευνα» – marketingweek.gr</title> <meta name='robots' content='max-image-preview:large' />  <script data-cfasync="false" data-pagespeed-no-defer> var gtm4wp_datalayer_name = "dataLayer"; var dataLayer = dataLayer || []; </script> <link rel='dns-prefetch' href='//maxcdn.bootstrapcdn.com' /> <link rel="alternate" type="application/rss+xml" title="Ροή RSS » marketingweek.gr" href="https://marketingweek.gr/feed/" /> <script> window._wpemojiSettings = {"baseUrl":"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/72x72\/","ext":".png","svgUrl":"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/","svgExt":".svg","source":{"concatemoji":"https:\/\/marketingweek.gr\/wp-includes\/js\/wp-emoji-release.min.js?ver=6.4.5"}}; /*! This file is auto-generated */ !function(i,n){var o,s,e;function c(e){try{var t={supportTests:e,timestamp:(new Date).valueOf()};sessionStorage.setItem(o,JSON.stringify(t))}catch(e){}}function p(e,t,n){e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(t,0,0);var t=new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data),r=(e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(n,0,0),new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data));return t.every(function(e,t){return e===r[t]})}function u(e,t,n){switch(t){case"flag":return n(e,"\ud83c\udff3\ufe0f\u200d\u26a7\ufe0f","\ud83c\udff3\ufe0f\u200b\u26a7\ufe0f")?!1:!n(e,"\ud83c\uddfa\ud83c\uddf3","\ud83c\uddfa\u200b\ud83c\uddf3")&&!n(e,"\ud83c\udff4\udb40\udc67\udb40\udc62\udb40\udc65\udb40\udc6e\udb40\udc67\udb40\udc7f","\ud83c\udff4\u200b\udb40\udc67\u200b\udb40\udc62\u200b\udb40\udc65\u200b\udb40\udc6e\u200b\udb40\udc67\u200b\udb40\udc7f");case"emoji":return!n(e,"\ud83e\udef1\ud83c\udffb\u200d\ud83e\udef2\ud83c\udfff","\ud83e\udef1\ud83c\udffb\u200b\ud83e\udef2\ud83c\udfff")}return!1}function f(e,t,n){var r="undefined"!=typeof WorkerGlobalScope&&self instanceof WorkerGlobalScope?new OffscreenCanvas(300,150):i.createElement("canvas"),a=r.getContext("2d",{willReadFrequently:!0}),o=(a.textBaseline="top",a.font="600 32px Arial",{});return e.forEach(function(e){o[e]=t(a,e,n)}),o}function t(e){var t=i.createElement("script");t.src=e,t.defer=!0,i.head.appendChild(t)}"undefined"!=typeof Promise&&(o="wpEmojiSettingsSupports",s=["flag","emoji"],n.supports={everything:!0,everythingExceptFlag:!0},e=new Promise(function(e){i.addEventListener("DOMContentLoaded",e,{once:!0})}),new Promise(function(t){var n=function(){try{var e=JSON.parse(sessionStorage.getItem(o));if("object"==typeof e&&"number"==typeof e.timestamp&&(new Date).valueOf()<e.timestamp+604800&&"object"==typeof e.supportTests)return e.supportTests}catch(e){}return null}();if(!n){if("undefined"!=typeof Worker&&"undefined"!=typeof OffscreenCanvas&&"undefined"!=typeof URL&&URL.createObjectURL&&"undefined"!=typeof Blob)try{var e="postMessage("+f.toString()+"("+[JSON.stringify(s),u.toString(),p.toString()].join(",")+"));",r=new Blob([e],{type:"text/javascript"}),a=new Worker(URL.createObjectURL(r),{name:"wpTestEmojiSupports"});return void(a.onmessage=function(e){c(n=e.data),a.terminate(),t(n)})}catch(e){}c(n=f(s,u,p))}t(n)}).then(function(e){for(var t in e)n.supports[t]=e[t],n.supports.everything=n.supports.everything&&n.supports[t],"flag"!==t&&(n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&n.supports[t]);n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&!n.supports.flag,n.DOMReady=!1,n.readyCallback=function(){n.DOMReady=!0}}).then(function(){return e}).then(function(){var e;n.supports.everything||(n.readyCallback(),(e=n.source||{}).concatemoji?t(e.concatemoji):e.wpemoji&&e.twemoji&&(t(e.twemoji),t(e.wpemoji)))}))}((window,document),window._wpemojiSettings); </script> <script id="marke-ready"> window.advanced_ads_ready=function(e,a){a=a||"complete";var d=function(e){return"interactive"===a?"loading"!==e:"complete"===e};d(document.readyState)?e():document.addEventListener("readystatechange",(function(a){d(a.target.readyState)&&e()}),{once:"interactive"===a})},window.advanced_ads_ready_queue=window.advanced_ads_ready_queue||[]; </script> <style id='wp-emoji-styles-inline-css'> img.wp-smiley, img.emoji { display: inline !important; border: none !important; box-shadow: none !important; height: 1em !important; width: 1em !important; margin: 0 0.07em !important; vertical-align: -0.1em !important; background: none !important; padding: 0 !important; } </style> <link rel='stylesheet' id='wp-block-library-css' href='https://marketingweek.gr/wp-includes/css/dist/block-library/style.min.css?ver=6.4.5' media='all' /> <link rel='stylesheet' id='wp-components-css' href='https://marketingweek.gr/wp-includes/css/dist/components/style.min.css?ver=6.4.5' media='all' /> <link rel='stylesheet' id='wp-block-editor-css' href='https://marketingweek.gr/wp-includes/css/dist/block-editor/style.min.css?ver=6.4.5' media='all' /> <link rel='stylesheet' id='wp-reusable-blocks-css' href='https://marketingweek.gr/wp-includes/css/dist/reusable-blocks/style.min.css?ver=6.4.5' media='all' /> <link rel='stylesheet' id='wp-patterns-css' href='https://marketingweek.gr/wp-includes/css/dist/patterns/style.min.css?ver=6.4.5' media='all' /> <link rel='stylesheet' id='wp-editor-css' href='https://marketingweek.gr/wp-includes/css/dist/editor/style.min.css?ver=6.4.5' media='all' /> <link rel='stylesheet' id='sjb_shortcode_block-cgb-style-css-css' href='https://marketingweek.gr/wp-content/plugins/simple-job-board/sjb-block/dist/blocks.style.build.css' media='all' /> <style id='classic-theme-styles-inline-css'> /*! This file is auto-generated */ .wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none} </style> <style id='global-styles-inline-css'> body{--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}body .is-layout-flow > .alignleft{float: left;margin-inline-start: 0;margin-inline-end: 2em;}body .is-layout-flow > .alignright{float: right;margin-inline-start: 2em;margin-inline-end: 0;}body .is-layout-flow > .aligncenter{margin-left: auto !important;margin-right: auto !important;}body .is-layout-constrained > .alignleft{float: left;margin-inline-start: 0;margin-inline-end: 2em;}body .is-layout-constrained > .alignright{float: right;margin-inline-start: 2em;margin-inline-end: 0;}body .is-layout-constrained > .aligncenter{margin-left: auto !important;margin-right: auto !important;}body .is-layout-constrained > :where(:not(.alignleft):not(.alignright):not(.alignfull)){max-width: var(--wp--style--global--content-size);margin-left: auto !important;margin-right: auto !important;}body .is-layout-constrained > .alignwide{max-width: var(--wp--style--global--wide-size);}body .is-layout-flex{display: flex;}body .is-layout-flex{flex-wrap: wrap;align-items: center;}body .is-layout-flex > *{margin: 0;}body .is-layout-grid{display: grid;}body .is-layout-grid > *{margin: 0;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;} .wp-block-navigation a:where(:not(.wp-element-button)){color: inherit;} :where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;} :where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;} .wp-block-pullquote{font-size: 1.5em;line-height: 1.6;} </style> <link rel='stylesheet' id='sjb-fontawesome-css' href='https://marketingweek.gr/wp-content/plugins/simple-job-board/includes/css/font-awesome.min.css?ver=5.15.4' media='all' /> <link rel='stylesheet' id='simple-job-board-jquery-ui-css' href='https://marketingweek.gr/wp-content/plugins/simple-job-board/public/css/jquery-ui.css?ver=1.12.1' media='all' /> <link rel='stylesheet' id='simple-job-board-frontend-css' href='https://marketingweek.gr/wp-content/plugins/simple-job-board/public/css/simple-job-board-public.css?ver=3.0.0' media='all' /> <link rel='stylesheet' id='load-fa-css' href='https://maxcdn.bootstrapcdn.com/font-awesome/4.7.0/css/font-awesome.min.css?ver=6.4.5' media='all' /> <link rel='stylesheet' id='bootstrap-css' href='//maxcdn.bootstrapcdn.com/bootstrap/3.3.7/css/bootstrap.min.css?ver=6.4.5' media='all' /> <link rel='stylesheet' id='td-theme-css' href='https://marketingweek.gr/wp-content/themes/bousias_eight8/style.css?ver=6.4.5' media='all' /> <link rel='stylesheet' id='owl-css-css' href='https://marketingweek.gr/wp-content/themes/bousias_eight8/assets/css/owl.carousel.min.css?ver=6.4.5' media='all' /> <link rel='stylesheet' id='owl-theme-css-css' href='https://marketingweek.gr/wp-content/themes/bousias_eight8/assets/css/owl.theme.default.min.css?ver=6.4.5' media='all' /> <link rel='stylesheet' id='td-theme-child-css' href='https://marketingweek.gr/wp-content/themes/bousias_eight8/assets/css/style.css?ver=c' media='all' /> <script src="https://marketingweek.gr/wp-includes/js/jquery/jquery.min.js?ver=3.7.1" id="jquery-core-js"></script> <script src="https://marketingweek.gr/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.1" id="jquery-migrate-js"></script> <script src="//maxcdn.bootstrapcdn.com/bootstrap/3.3.7/js/bootstrap.min.js?ver=1" id="bootstrap-js-js"></script> <script src="https://marketingweek.gr/wp-content/themes/bousias_eight8/assets/js/owl.carousel.min.js?ver=6.4.5" id="owl-js-js"></script> <script src="https://marketingweek.gr/wp-content/themes/bousias_eight8/assets/js/ResizeSensor.min.js?ver=6.4.5" id="resize-sesnsor-js"></script> <script src="https://marketingweek.gr/wp-content/themes/bousias_eight8/assets/js/theia-sticky-sidebar.min.js?ver=6.4.5" id="sticky-sidebar-js"></script> <script src="https://marketingweek.gr/wp-content/themes/bousias_eight8/assets/js/custom.js?ver=6.4.5" id="custom-js-js"></script> <link rel="https://api.w.org/" href="https://marketingweek.gr/wp-json/" /><link rel="alternate" type="application/json" href="https://marketingweek.gr/wp-json/wp/v2/posts/223794" /><link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://marketingweek.gr/xmlrpc.php?rsd" /> <meta name="generator" content="WordPress 6.4.5" /> <link rel="canonical" href="https://marketingweek.gr/spyros-papageorgiou-iab-hellas-pistevoume-akradanta-oti-i-agora-chreiazetai-tin-erevna/" /> <link rel='shortlink' href='https://marketingweek.gr/?p=223794' /> <link rel="alternate" type="application/json+oembed" href="https://marketingweek.gr/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fmarketingweek.gr%2Fspyros-papageorgiou-iab-hellas-pistevoume-akradanta-oti-i-agora-chreiazetai-tin-erevna%2F" /> <link rel="alternate" type="text/xml+oembed" href="https://marketingweek.gr/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fmarketingweek.gr%2Fspyros-papageorgiou-iab-hellas-pistevoume-akradanta-oti-i-agora-chreiazetai-tin-erevna%2F&format=xml" /> <meta property="ia:markup_url" content="https://marketingweek.gr/spyros-papageorgiou-iab-hellas-pistevoume-akradanta-oti-i-agora-chreiazetai-tin-erevna/?ia_markup=1" /> <style type="text/css"> /* SJB Fonts */ /* Job Filters Background Color */ .sjb-page .sjb-filters { background-color: #f2f2f2; } /* Listing & Detail Page Title Color */ .sjb-page .list-data .v1 .job-info h4 a , .sjb-page .list-data .v2 .job-info h4 a { color: #3b3a3c; } /* Job Detail Page Headings */ .sjb-page .sjb-detail .list-data .v1 h3, .sjb-page .sjb-detail .list-data .v2 h3, .sjb-page .sjb-detail .list-data ul li::before, .sjb-page .sjb-detail .list-data .v1 .job-detail h3, .sjb-page .sjb-detail .list-data .v2 .job-detail h3, .sjb-page .sjb-archive-page .job-title, .sjb-page .job-features h3 { color: #000000; } /* Fontawesome Icon Color */ .sjb-page .list-data .v1 .job-type i, .sjb-page .list-data .v1 .job-location i, .sjb-page .list-data .v1 .job-date i, .sjb-page .list-data .v2 .job-type i, .sjb-page .list-data .v2 .job-location i, .sjb-page .list-data .v2 .job-date i, .sjb-page .sjb-detail .list-data .v2 .job-features .sjb-title-value h4 i, .sjb-listing .list-data .v2 .job-features .sjb-title-value h4 i { color: #3b3a3c; } /* Fontawesome Text Color */ .sjb-page .list-data .v1 .job-type, .sjb-page .list-data .v1 .job-location, .sjb-page .list-data .v1 .job-date, .sjb-page .list-data .v2 .job-type, .sjb-page .list-data .v2 .job-location, .sjb-page .list-data .v2 .job-date { color: #000000; } /* Job Filters-> All Buttons Background Color */ .sjb-page .btn-primary, .sjb-page .btn-primary:hover, .sjb-page .btn-primary:active:hover, .sjb-page .btn-primary:active:focus, .sjb-page .sjb-detail .jobpost-form .file div, .sjb-page .sjb-detail .jobpost-form .file:hover div { background-color: #000000 !important; color: #fff !important; } .sjb-page .sjb-listing a.sjb_view_more_btn, .sjb-page .sjb-listing a.sjb_view_less_btn { color: #000000 !important; } /* Pagination Text Color */ /* Pagination Background Color */ .sjb-page .pagination li.list-item span.current, .sjb-page .pagination li.list-item a:hover, .sjb-page .pagination li.list-item span.current:hover { background: #000000; border-color: #000000; color: #fff; } </style>   <script data-cfasync="false" data-pagespeed-no-defer type="text/javascript"> </script>  <script async src="https://www.googletagmanager.com/gtag/js?id=G-SVQSPLYC2L"></script> <script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-SVQSPLYC2L'); </script>   <script> !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n; n.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window, document,'script','//connect.facebook.net/en_US/fbevents.js'); fbq('init', '628932920558072'); fbq('track', "PageView");</script> <noscript><img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=628932920558072&ev=PageView&noscript=1" /></noscript>   <script async src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js?client=ca-pub-2038183715524079" crossorigin="anonymous"></script>   <script type="text/javascript" async=true> (function() { var host = window.location.hostname; var element = document.createElement('script'); var firstScript = document.getElementsByTagName('script')[0]; var url = 'https://cmp.inmobi.com' .concat('/choice/', 'VHxPYNeU4S8WA', '/', host, '/choice.js?tag_version=V3'); var uspTries = 0; var uspTriesLimit = 3; element.async = true; element.type = 'text/javascript'; element.src = url; firstScript.parentNode.insertBefore(element, firstScript); function makeStub() { var TCF_LOCATOR_NAME = '__tcfapiLocator'; var queue = []; var win = window; var cmpFrame; function addFrame() { var doc = win.document; var otherCMP = !!(win.frames[TCF_LOCATOR_NAME]); if (!otherCMP) { if (doc.body) { var iframe = doc.createElement('iframe'); iframe.style.cssText = 'display:none'; iframe.name = TCF_LOCATOR_NAME; doc.body.appendChild(iframe); } else { setTimeout(addFrame, 5); } } return !otherCMP; } function tcfAPIHandler() { var gdprApplies; var args = arguments; if (!args.length) { return queue; } else if (args[0] === 'setGdprApplies') { if ( args.length > 3 && args[2] === 2 && typeof args[3] === 'boolean' ) { gdprApplies = args[3]; if (typeof args[2] === 'function') { args[2]('set', true); } } } else if (args[0] === 'ping') { var retr = { gdprApplies: gdprApplies, cmpLoaded: false, cmpStatus: 'stub' }; if (typeof args[2] === 'function') { args[2](retr); } } else { if(args[0] === 'init' && typeof args[3] === 'object') { args[3] = Object.assign(args[3], { tag_version: 'V3' }); } queue.push(args); } } function postMessageEventHandler(event) { var msgIsString = typeof event.data === 'string'; var json = {}; try { if (msgIsString) { json = JSON.parse(event.data); } else { json = event.data; } } catch (ignore) {} var payload = json.__tcfapiCall; if (payload) { window.__tcfapi( payload.command, payload.version, function(retValue, success) { var returnMsg = { __tcfapiReturn: { returnValue: retValue, success: success, callId: payload.callId } }; if (msgIsString) { returnMsg = JSON.stringify(returnMsg); } if (event && event.source && event.source.postMessage) { event.source.postMessage(returnMsg, '*'); } }, payload.parameter ); } } while (win) { try { if (win.frames[TCF_LOCATOR_NAME]) { cmpFrame = win; break; } } catch (ignore) {} if (win === window.top) { break; } win = win.parent; } if (!cmpFrame) { addFrame(); win.__tcfapi = tcfAPIHandler; win.addEventListener('message', postMessageEventHandler, false); } }; makeStub(); var uspStubFunction = function() { var arg = arguments; if (typeof window.__uspapi !== uspStubFunction) { setTimeout(function() { if (typeof window.__uspapi !== 'undefined') { window.__uspapi.apply(window.__uspapi, arg); } }, 500); } }; var checkIfUspIsReady = function() { uspTries++; if (window.__uspapi === uspStubFunction && uspTries < uspTriesLimit) { console.warn('USP is not accessible'); } else { clearInterval(uspInterval); } }; if (typeof window.__uspapi === 'undefined') { window.__uspapi = uspStubFunction; var uspInterval = setInterval(checkIfUspIsReady, 6000); } })(); </script>   <script async src="https://securepubads.g.doubleclick.net/tag/js/gpt.js"></script> <script> window.googletag = window.googletag || {cmd: []}; googletag.cmd.push(function() { googletag.defineSlot('/4216200/marketingweek.gr/billboard1', [[970, 250], [336, 280], [300, 250], [728, 90], [970, 90]], 'div-gpt-ad-1656491568812-0').addService(googletag.pubads()); googletag.pubads().enableSingleRequest(); googletag.enableServices(); }); </script> <script> window.googletag = window.googletag || {cmd: []}; googletag.cmd.push(function() { googletag.defineSlot('/4216200/marketingweek.gr/sidebar1', [[336, 280], [300, 600], [300, 250]], 'div-gpt-ad-1656491704778-0').addService(googletag.pubads()); googletag.pubads().enableSingleRequest(); googletag.enableServices(); }); </script> <script> window.googletag = window.googletag || {cmd: []}; googletag.cmd.push(function() { googletag.defineSlot('/4216200/marketingweek.gr/sidebar2', [[300, 250], [300, 600], [336, 280]], 'div-gpt-ad-1656491901119-0').addService(googletag.pubads()); googletag.pubads().enableSingleRequest(); googletag.enableServices(); }); </script> <script> window.googletag = window.googletag || {cmd: []}; googletag.cmd.push(function() { googletag.defineSlot('/4216200/marketingweek.gr/inline1', [[300, 250], [728, 90], [336, 280], [300, 600]], 'div-gpt-ad-1656491977556-0').addService(googletag.pubads()); googletag.pubads().enableSingleRequest(); googletag.enableServices(); }); </script> <script> window.googletag = window.googletag || {cmd: []}; googletag.cmd.push(function() { googletag.defineSlot('/4216200/marketingweek.gr/inline2', [[300, 600], [300, 250], [728, 90], [336, 280]], 'div-gpt-ad-1656491982762-0').addService(googletag.pubads()); googletag.pubads().enableSingleRequest(); googletag.enableServices(); }); </script>   <script> //load TrackerJS !function(t,n,e,o,a){function d(t){var n=~~(Date.now()/3e5),o=document.createElement(e);o.async=!0,o.src=t+"?ts="+n;var a=document.getElementsByTagName(e)[0];a.parentNode.insertBefore(o,a)}t.MooTrackerObject=a,t[a]=t[a]||function(){return t[a].q?void t[a].q.push(arguments):void(t[a].q=[arguments])},window.attachEvent?window.attachEvent("onload",d.bind(this,o)):window.addEventListener("load",d.bind(this,o),!1)}(window,document,"script","//cdn.stat-track.com/statics/moosend-tracking.min.js","mootrack"); //tracker has to be initialized otherwise it will generate warnings and wont sendtracking events mootrack('init', '9adacc739e8447aeb5bb7ce186f9adba'); mootrack('trackPageView'); </script>   <script type='text/javascript' src='https://platform-api.sharethis.com/js/sharethis.js#property=64abab19df473b0019d1b243&product=inline-share-buttons' async='async'></script> <link rel="icon" href="https://marketingweek.gr/wp-content/uploads/2020/02/favicon.png" sizes="32x32" /> <link rel="icon" href="https://marketingweek.gr/wp-content/uploads/2020/02/favicon.png" sizes="192x192" /> <link rel="apple-touch-icon" href="https://marketingweek.gr/wp-content/uploads/2020/02/favicon.png" /> <meta name="msapplication-TileImage" content="https://marketingweek.gr/wp-content/uploads/2020/02/favicon.png" /> <style id="wp-custom-css"> @media screen and (min-width: 800px) { .menu-footer_network_menu-container ul { columns: 2; -webkit-columns: 2; -moz-columns: 2; } } .mwAnchor {padding-top: 60px; margin-top: -60px;} .button-40-40 a { color:#ffffff!important; background-color: #007380!important; padding: 5px 10px!important; border-radius: 5px; text-shadow: none; } .button-40-40:hover a { color:#ffffff!important; background-color: #007380!important; padding: 5px 10px!important; border-radius: 5px; text-shadow: none; } .powerlists a { color:#ffffff!important; background-color: #FF7300!important; padding: 5px 10px!important; margin:0 2px!important; border-radius: 5px; text-shadow: none; } .powerlists:hover a { color:#ffffff!important; background-color: #FF7300!important; padding: 5px 10px!important; margin:0 2px!important; border-radius: 5px; text-shadow: none; } .gform_wrapper .gform_footer input.button, .gform_wrapper .gform_footer input[type=submit], .gform_wrapper .gform_page_footer input.button, .gform_wrapper .gform_page_footer input[type=submit] { margin-left: auto!important; margin-right: auto!important; } .gform_required_legend { font-size: 15px!important; } @media screen and (max-width: 600px) { #gform_submit_button_6 { font-size: 12px!important; } } .gallery-caption { height: 100%!important; top: 10px!important; display: block!important; padding-left: 10px!important; padding-right: 10px!important; margin-bottom: 15px!important; } post-content iframe { width: 100%!important; height: 500px!important; } @media only screen and (max-width: 600px) { post-content iframe { width: 100%!important; height: 200px!important; } } iframe[src*="youtube.com"], iframe[src*="youtu.be"] { width: 100%!important; height: 520px!important; } @media only screen and (max-width: 600px) { iframe[src*="youtube.com"], iframe[src*="youtu.be"] { width: 100%!important; height: 250px!important; } } .col-md-2.col-sm-4 { display: none!important; } </style>   <meta property="og:locale" content="el_GR"/> <meta property="og:site_name" content="marketingweek.gr"/> <meta property="og:title" content="Σπύρος Παπαγεωργίου, IAB Hellas : «Πιστεύουμε ακράδαντα ότι η αγορά χρειάζεται την έρευνα»"/> <meta property="og:url" content="https://marketingweek.gr/spyros-papageorgiou-iab-hellas-pistevoume-akradanta-oti-i-agora-chreiazetai-tin-erevna/"/> <meta property="og:type" content="article"/> <meta property="og:description" content="Θεωρώντας ότι μια κοινά αποδεκτή έρευνα για τη μέτρηση της επισκεψιμότητας των sites είναι μονόδρομος για την ανάπτυξη της ελληνικής ψηφιακής διαφημιστικής αγοράς, με ορθολογικό τρόπο, ο IAB Hellas επανεκκινεί την προσπάθεια για την καθιέρωσή της. Ο Πρόεδρος του IAB Hellas, Σπύρος Παπαγεωργίου, μιλά"/> <meta property="og:image" content="https://marketingweek.gr/wp-content/uploads/2023/07/papageorgiouspyros.jpg"/> <meta property="og:image:url" content="https://marketingweek.gr/wp-content/uploads/2023/07/papageorgiouspyros.jpg"/> <meta property="og:image:secure_url" content="https://marketingweek.gr/wp-content/uploads/2023/07/papageorgiouspyros.jpg"/> <meta property="article:published_time" content="2023-07-26T10:03:53+03:00"/> <meta property="article:modified_time" content="2023-07-26T11:30:01+03:00" /> <meta property="og:updated_time" content="2023-07-26T11:30:01+03:00" /> <meta property="article:section" content="Featured"/> <meta property="article:section" content="Ιnterviews"/> <meta property="article:publisher" content="https://www.facebook.com/marketingweek"/>  <meta itemprop="name" content="Σπύρος Παπαγεωργίου, IAB Hellas : «Πιστεύουμε ακράδαντα ότι η αγορά χρειάζεται την έρευνα»"/> <meta itemprop="headline" content="Σπύρος Παπαγεωργίου, IAB Hellas : «Πιστεύουμε ακράδαντα ότι η αγορά χρειάζεται την έρευνα»"/> <meta itemprop="description" content="Θεωρώντας ότι μια κοινά αποδεκτή έρευνα για τη μέτρηση της επισκεψιμότητας των sites είναι μονόδρομος για την ανάπτυξη της ελληνικής ψηφιακής διαφημιστικής αγοράς, με ορθολογικό τρόπο, ο IAB Hellas επανεκκινεί την προσπάθεια για την καθιέρωσή της. Ο Πρόεδρος του IAB Hellas, Σπύρος Παπαγεωργίου, μιλά"/> <meta itemprop="image" content="https://marketingweek.gr/wp-content/uploads/2023/07/papageorgiouspyros.jpg"/> <meta itemprop="datePublished" content="2023-07-26"/> <meta itemprop="dateModified" content="2023-07-26T11:30:01+03:00" /> <meta itemprop="author" content="Μαρίνα Σκοπελίτου"/>    <meta name="twitter:title" content="Σπύρος Παπαγεωργίου, IAB Hellas : «Πιστεύουμε ακράδαντα ότι η αγορά χρειάζεται την έρευνα»"/> <meta name="twitter:url" content="https://marketingweek.gr/spyros-papageorgiou-iab-hellas-pistevoume-akradanta-oti-i-agora-chreiazetai-tin-erevna/"/> <meta name="twitter:description" content="Θεωρώντας ότι μια κοινά αποδεκτή έρευνα για τη μέτρηση της επισκεψιμότητας των sites είναι μονόδρομος για την ανάπτυξη της ελληνικής ψηφιακής διαφημιστικής αγοράς, με ορθολογικό τρόπο, ο IAB Hellas επανεκκινεί την προσπάθεια για την καθιέρωσή της. Ο Πρόεδρος του IAB Hellas, Σπύρος Παπαγεωργίου, μιλά"/> <meta name="twitter:image" content="https://marketingweek.gr/wp-content/uploads/2023/07/papageorgiouspyros.jpg"/> <meta name="twitter:card" content="summary_large_image"/>     <script src="https://jsc.mgid.com/site/984212.js" async></script> </head> <body class="post-template-default single single-post postid-223794 single-format-standard no-sidebar newsmag aa-prefix-marke-"> <div id="page" class="site"> <div class="td-scroll-up"><i class="td-icon-menu-up"></i></div> <div id="td-outer-wrap"> <div class="td-outer-container"> <div class="td-header-container td-header-wrap td-header-style-1"> <div class="se_header-top-menu"> <div class="top-header-login-menu"> <div class="top-header-login-menu-wrapper clearfix"> <div class="top-header-toggle"> <a href="#" class="top-header-toggle-icon"></a> </div> <div class="top-header-logo"> <a href="https://marketingweek.gr"> <span class="marketingweek-logo"> <svg version="1.1" id="Layer_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 585.286 77.232" style="enable-background:new 0 0 585.286 77.232;" xml:space="preserve"> <path d="M556.202,30.813c0.244-3.91,0.407-8.472,0.488-12.301c0-5.866,0.081-11.731,0.081-17.516h-15.886v58.413h15.886V46.7 l2.688-2.851c2.771,5.213,5.703,10.429,8.636,15.561h17.19c-3.097-5.378-9.532-15.723-12.628-21.101 c-0.57-0.814-2.117-2.361-3.095-3.503l14.827-15.641h-17.435L556.69,30.895C556.528,30.895,556.365,30.895,556.202,30.813 M519.564,27.473c4.238,0,5.379,2.933,5.46,6.843h-11.65C513.7,30.732,515.085,27.473,519.564,27.473 M518.75,18.104 c-16.375,0-21.1,11.08-21.1,21.263c0,10.917,4.237,20.856,21.833,20.856c5.704,0,12.873-1.059,18.657-4.155l-2.932-9.532 c-3.991,1.223-8.961,2.282-12.954,2.282c-5.866,0-8.961-2.037-9.043-7.169h25.744v-3.585C538.955,29.103,537,18.104,518.75,18.104 M477.804,27.473c4.237,0,5.378,2.933,5.459,6.843h-11.65C471.939,30.732,473.323,27.473,477.804,27.473 M476.989,18.104 c-16.375,0-21.099,11.08-21.099,21.263c0,10.917,4.237,20.856,21.833,20.856c5.704,0,12.873-1.059,18.657-4.155l-2.932-9.532 c-3.992,1.223-8.962,2.282-12.954,2.282c-5.865,0-8.961-2.037-9.043-7.169h25.744v-3.585 C497.194,29.103,495.239,18.104,476.989,18.104 M418.154,22.749c0.325,1.384,2.444,14.176,2.77,15.478 c1.059,3.829,3.991,17.516,4.969,21.182h20.205c1.385-5.459,11.813-49.778,13.28-56.214h-17.027 c-0.815,3.503-4.156,21.182-4.889,24.685c-0.733,3.828-1.384,10.02-2.117,13.931h-0.652c-0.244-0.896-2.362-13.36-2.444-13.768 c-0.407-1.385-5.214-23.137-5.703-24.847h-17.433c-0.816,3.747-4.4,21.425-5.296,25.337c-0.733,3.666-1.385,9.613-2.118,13.279 h-0.572c-0.732-3.747-1.465-9.939-2.117-13.606c-0.814-3.502-4.236-21.425-5.052-25.01h-17.107l13.36,56.214h20.286l4.481-21.182 c0.815-4.399,1.63-11.08,2.526-15.561L418.154,22.749z"/> <path d="M357.775,32.995c0,3.829-2.526,5.295-5.621,5.295c-3.503,0-5.133-1.792-5.133-5.132c0-2.933,1.385-5.54,5.296-5.54 C356.227,27.618,357.775,29.899,357.775,32.995 M356.146,59.635c3.422,0,4.399,1.711,4.399,3.585c0,2.607-2.445,4.155-8.228,4.155 c-6.193,0-7.251-1.956-7.251-4.073c0-1.303,1.059-2.852,2.525-3.666H356.146z M336.675,44.238c-3.503,1.547-5.621,4.236-5.621,7.658 c0,2.688,1.303,4.888,3.911,5.946c-3.015,1.793-4.807,4.726-4.807,8.311c0,5.132,2.281,11.079,20.041,11.079 c20.284,0,26.151-7.494,26.151-14.501c0-8.555-6.437-11.65-16.701-11.65h-12.791c-1.548,0-2.363-0.571-2.363-1.467 c0-1.385,1.386-2.118,3.829-2.118l4.807-0.082c10.591-0.081,19.715-4.644,19.715-14.257c0-1.793-0.325-4.562-1.548-6.436 l0.245-0.407h5.376v-7.088h-15.561c-2.118-0.651-5.539-0.977-9.123-0.977c-10.591,0-20.286,4.562-20.286,15.398 c0,4.888,1.955,8.391,4.887,10.184L336.675,44.238z M329.148,59.473V32.751c0-8.799-2.851-14.501-13.198-14.501 c-3.829,0-9.532,1.711-14.257,5.051l-0.489-0.163l-0.244-3.911h-14.583v40.246H302.1V32.425c2.118-1.385,4.888-2.281,6.681-2.281 c3.911,0,4.725,2.037,4.725,5.703v23.626H329.148z M283.477,7.658c0-4.48-2.77-7.658-8.799-7.658c-5.866,0-8.554,3.178-8.554,7.658 c0,4.318,2.607,7.658,8.554,7.658C280.707,15.316,283.477,11.976,283.477,7.658 M282.499,19.308h-15.561v40.165h15.561V19.308z M241.578,8.31c-0.896,2.444-2.526,7.821-3.422,10.265l-6.599,1.955v8.474h5.459v17.759c0,6.192,2.117,13.524,16.375,13.524 c3.503,0,8.718-0.733,12.547-2.363l-1.711-10.02c-2.852,0.489-5.458,0.814-6.518,0.814c-3.911,0-5.296-1.303-5.296-5.866V29.003 h11.325v-9.858h-11.325V7.414L241.578,8.31z M213.333,27.536c4.236,0,5.376,2.933,5.458,6.844h-11.65 C207.466,30.795,208.852,27.536,213.333,27.536 M212.518,18.168c-16.375,0-21.1,11.08-21.1,21.264 c0,10.916,4.236,20.855,21.834,20.855c5.702,0,12.871-1.059,18.656-4.155l-2.932-9.532c-3.992,1.223-8.961,2.281-12.954,2.281 c-5.866,0-8.962-2.037-9.044-7.169h25.744v-3.585C232.722,29.166,230.767,18.168,212.518,18.168 M166.562,30.877 c0.244-3.91,0.407-8.472,0.489-12.301c0-5.866,0.081-11.732,0.081-17.516h-15.886v58.414h15.886v-12.71l2.689-2.851 c2.769,5.214,5.702,10.428,8.635,15.561h17.19c-3.096-5.377-9.532-15.723-12.628-21.101c-0.57-0.815-2.118-2.362-3.096-3.503 l14.827-15.642h-17.434l-10.265,11.731C166.888,30.958,166.725,30.958,166.562,30.877 M130.684,27.292 c0.326-1.874,0.733-6.11,0.733-8.065h-15.398v40.246h15.561V35.439l13.442,1.711c2.118-3.015,4.726-11.487,4.726-15.805 c0-1.793-0.489-3.259-2.363-3.259c-4.888,0-11.65,4.399-16.375,9.45L130.684,27.292z M94.837,42.363v6.355 C93.127,50.184,90.357,51,88.728,51c-2.689,0-3.829-1.223-3.992-4.156C84.736,42.527,90.031,42.934,94.837,42.363 M109.664,32.832 c0-10.836-7.088-14.501-17.596-14.501c-6.192,0-14.094,1.384-18.983,3.422l2.281,9.45c3.503-1.14,9.124-1.873,12.953-1.873 c4.97,0,6.599,1.711,6.599,5.213v0.652c-4.969,0.489-10.917,0.734-14.99,1.467c-8.31,1.222-11.243,6.517-11.243,11.894 c0,4.725,2.526,11.894,13.117,11.894c2.118,0,8.636-0.163,13.849-4.888c0.081,0.082,0.245,0.082,0.245,0.163 c0.652,3.829,3.748,4.725,7.414,4.725c4.481,0,9.043-0.977,12.057-2.362c-0.163-2.933-0.407-5.785-0.652-8.636h-5.052V32.832z M50.348,26.478v32.995H65.99V3.259H46.275l-7.821,19.308l-5.214,13.769h-0.733l-4.643-12.954L20.286,3.259H0v56.214h15.48V26.396 h0.326l4.643,12.302l5.948,15.071h12.546l5.948-14.338l5.132-12.954H50.348z"/> </svg> </span> </a> </div> <div class="top-header-mobile"> <a href="https://marketingweek.gr"> <span class="marketingweek-logo"> <svg version="1.1" id="Layer_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 585.286 77.232" style="enable-background:new 0 0 585.286 77.232;" xml:space="preserve"> <path d="M556.202,30.813c0.244-3.91,0.407-8.472,0.488-12.301c0-5.866,0.081-11.731,0.081-17.516h-15.886v58.413h15.886V46.7 l2.688-2.851c2.771,5.213,5.703,10.429,8.636,15.561h17.19c-3.097-5.378-9.532-15.723-12.628-21.101 c-0.57-0.814-2.117-2.361-3.095-3.503l14.827-15.641h-17.435L556.69,30.895C556.528,30.895,556.365,30.895,556.202,30.813 M519.564,27.473c4.238,0,5.379,2.933,5.46,6.843h-11.65C513.7,30.732,515.085,27.473,519.564,27.473 M518.75,18.104 c-16.375,0-21.1,11.08-21.1,21.263c0,10.917,4.237,20.856,21.833,20.856c5.704,0,12.873-1.059,18.657-4.155l-2.932-9.532 c-3.991,1.223-8.961,2.282-12.954,2.282c-5.866,0-8.961-2.037-9.043-7.169h25.744v-3.585C538.955,29.103,537,18.104,518.75,18.104 M477.804,27.473c4.237,0,5.378,2.933,5.459,6.843h-11.65C471.939,30.732,473.323,27.473,477.804,27.473 M476.989,18.104 c-16.375,0-21.099,11.08-21.099,21.263c0,10.917,4.237,20.856,21.833,20.856c5.704,0,12.873-1.059,18.657-4.155l-2.932-9.532 c-3.992,1.223-8.962,2.282-12.954,2.282c-5.865,0-8.961-2.037-9.043-7.169h25.744v-3.585 C497.194,29.103,495.239,18.104,476.989,18.104 M418.154,22.749c0.325,1.384,2.444,14.176,2.77,15.478 c1.059,3.829,3.991,17.516,4.969,21.182h20.205c1.385-5.459,11.813-49.778,13.28-56.214h-17.027 c-0.815,3.503-4.156,21.182-4.889,24.685c-0.733,3.828-1.384,10.02-2.117,13.931h-0.652c-0.244-0.896-2.362-13.36-2.444-13.768 c-0.407-1.385-5.214-23.137-5.703-24.847h-17.433c-0.816,3.747-4.4,21.425-5.296,25.337c-0.733,3.666-1.385,9.613-2.118,13.279 h-0.572c-0.732-3.747-1.465-9.939-2.117-13.606c-0.814-3.502-4.236-21.425-5.052-25.01h-17.107l13.36,56.214h20.286l4.481-21.182 c0.815-4.399,1.63-11.08,2.526-15.561L418.154,22.749z"/> <path d="M357.775,32.995c0,3.829-2.526,5.295-5.621,5.295c-3.503,0-5.133-1.792-5.133-5.132c0-2.933,1.385-5.54,5.296-5.54 C356.227,27.618,357.775,29.899,357.775,32.995 M356.146,59.635c3.422,0,4.399,1.711,4.399,3.585c0,2.607-2.445,4.155-8.228,4.155 c-6.193,0-7.251-1.956-7.251-4.073c0-1.303,1.059-2.852,2.525-3.666H356.146z M336.675,44.238c-3.503,1.547-5.621,4.236-5.621,7.658 c0,2.688,1.303,4.888,3.911,5.946c-3.015,1.793-4.807,4.726-4.807,8.311c0,5.132,2.281,11.079,20.041,11.079 c20.284,0,26.151-7.494,26.151-14.501c0-8.555-6.437-11.65-16.701-11.65h-12.791c-1.548,0-2.363-0.571-2.363-1.467 c0-1.385,1.386-2.118,3.829-2.118l4.807-0.082c10.591-0.081,19.715-4.644,19.715-14.257c0-1.793-0.325-4.562-1.548-6.436 l0.245-0.407h5.376v-7.088h-15.561c-2.118-0.651-5.539-0.977-9.123-0.977c-10.591,0-20.286,4.562-20.286,15.398 c0,4.888,1.955,8.391,4.887,10.184L336.675,44.238z M329.148,59.473V32.751c0-8.799-2.851-14.501-13.198-14.501 c-3.829,0-9.532,1.711-14.257,5.051l-0.489-0.163l-0.244-3.911h-14.583v40.246H302.1V32.425c2.118-1.385,4.888-2.281,6.681-2.281 c3.911,0,4.725,2.037,4.725,5.703v23.626H329.148z M283.477,7.658c0-4.48-2.77-7.658-8.799-7.658c-5.866,0-8.554,3.178-8.554,7.658 c0,4.318,2.607,7.658,8.554,7.658C280.707,15.316,283.477,11.976,283.477,7.658 M282.499,19.308h-15.561v40.165h15.561V19.308z M241.578,8.31c-0.896,2.444-2.526,7.821-3.422,10.265l-6.599,1.955v8.474h5.459v17.759c0,6.192,2.117,13.524,16.375,13.524 c3.503,0,8.718-0.733,12.547-2.363l-1.711-10.02c-2.852,0.489-5.458,0.814-6.518,0.814c-3.911,0-5.296-1.303-5.296-5.866V29.003 h11.325v-9.858h-11.325V7.414L241.578,8.31z M213.333,27.536c4.236,0,5.376,2.933,5.458,6.844h-11.65 C207.466,30.795,208.852,27.536,213.333,27.536 M212.518,18.168c-16.375,0-21.1,11.08-21.1,21.264 c0,10.916,4.236,20.855,21.834,20.855c5.702,0,12.871-1.059,18.656-4.155l-2.932-9.532c-3.992,1.223-8.961,2.281-12.954,2.281 c-5.866,0-8.962-2.037-9.044-7.169h25.744v-3.585C232.722,29.166,230.767,18.168,212.518,18.168 M166.562,30.877 c0.244-3.91,0.407-8.472,0.489-12.301c0-5.866,0.081-11.732,0.081-17.516h-15.886v58.414h15.886v-12.71l2.689-2.851 c2.769,5.214,5.702,10.428,8.635,15.561h17.19c-3.096-5.377-9.532-15.723-12.628-21.101c-0.57-0.815-2.118-2.362-3.096-3.503 l14.827-15.642h-17.434l-10.265,11.731C166.888,30.958,166.725,30.958,166.562,30.877 M130.684,27.292 c0.326-1.874,0.733-6.11,0.733-8.065h-15.398v40.246h15.561V35.439l13.442,1.711c2.118-3.015,4.726-11.487,4.726-15.805 c0-1.793-0.489-3.259-2.363-3.259c-4.888,0-11.65,4.399-16.375,9.45L130.684,27.292z M94.837,42.363v6.355 C93.127,50.184,90.357,51,88.728,51c-2.689,0-3.829-1.223-3.992-4.156C84.736,42.527,90.031,42.934,94.837,42.363 M109.664,32.832 c0-10.836-7.088-14.501-17.596-14.501c-6.192,0-14.094,1.384-18.983,3.422l2.281,9.45c3.503-1.14,9.124-1.873,12.953-1.873 c4.97,0,6.599,1.711,6.599,5.213v0.652c-4.969,0.489-10.917,0.734-14.99,1.467c-8.31,1.222-11.243,6.517-11.243,11.894 c0,4.725,2.526,11.894,13.117,11.894c2.118,0,8.636-0.163,13.849-4.888c0.081,0.082,0.245,0.082,0.245,0.163 c0.652,3.829,3.748,4.725,7.414,4.725c4.481,0,9.043-0.977,12.057-2.362c-0.163-2.933-0.407-5.785-0.652-8.636h-5.052V32.832z M50.348,26.478v32.995H65.99V3.259H46.275l-7.821,19.308l-5.214,13.769h-0.733l-4.643-12.954L20.286,3.259H0v56.214h15.48V26.396 h0.326l4.643,12.302l5.948,15.071h12.546l5.948-14.338l5.132-12.954H50.348z"/> </svg> </span> </a> </div> <div class="top-header-top_menu"> <div class="fixed-logo"> <a href="https://marketingweek.gr/"> <span class="marketingweek-logo"> <svg version="1.1" id="Layer_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 585.286 77.232" style="enable-background:new 0 0 585.286 77.232;" xml:space="preserve"> <path d="M556.202,30.813c0.244-3.91,0.407-8.472,0.488-12.301c0-5.866,0.081-11.731,0.081-17.516h-15.886v58.413h15.886V46.7 l2.688-2.851c2.771,5.213,5.703,10.429,8.636,15.561h17.19c-3.097-5.378-9.532-15.723-12.628-21.101 c-0.57-0.814-2.117-2.361-3.095-3.503l14.827-15.641h-17.435L556.69,30.895C556.528,30.895,556.365,30.895,556.202,30.813 M519.564,27.473c4.238,0,5.379,2.933,5.46,6.843h-11.65C513.7,30.732,515.085,27.473,519.564,27.473 M518.75,18.104 c-16.375,0-21.1,11.08-21.1,21.263c0,10.917,4.237,20.856,21.833,20.856c5.704,0,12.873-1.059,18.657-4.155l-2.932-9.532 c-3.991,1.223-8.961,2.282-12.954,2.282c-5.866,0-8.961-2.037-9.043-7.169h25.744v-3.585C538.955,29.103,537,18.104,518.75,18.104 M477.804,27.473c4.237,0,5.378,2.933,5.459,6.843h-11.65C471.939,30.732,473.323,27.473,477.804,27.473 M476.989,18.104 c-16.375,0-21.099,11.08-21.099,21.263c0,10.917,4.237,20.856,21.833,20.856c5.704,0,12.873-1.059,18.657-4.155l-2.932-9.532 c-3.992,1.223-8.962,2.282-12.954,2.282c-5.865,0-8.961-2.037-9.043-7.169h25.744v-3.585 C497.194,29.103,495.239,18.104,476.989,18.104 M418.154,22.749c0.325,1.384,2.444,14.176,2.77,15.478 c1.059,3.829,3.991,17.516,4.969,21.182h20.205c1.385-5.459,11.813-49.778,13.28-56.214h-17.027 c-0.815,3.503-4.156,21.182-4.889,24.685c-0.733,3.828-1.384,10.02-2.117,13.931h-0.652c-0.244-0.896-2.362-13.36-2.444-13.768 c-0.407-1.385-5.214-23.137-5.703-24.847h-17.433c-0.816,3.747-4.4,21.425-5.296,25.337c-0.733,3.666-1.385,9.613-2.118,13.279 h-0.572c-0.732-3.747-1.465-9.939-2.117-13.606c-0.814-3.502-4.236-21.425-5.052-25.01h-17.107l13.36,56.214h20.286l4.481-21.182 c0.815-4.399,1.63-11.08,2.526-15.561L418.154,22.749z"/> <path d="M357.775,32.995c0,3.829-2.526,5.295-5.621,5.295c-3.503,0-5.133-1.792-5.133-5.132c0-2.933,1.385-5.54,5.296-5.54 C356.227,27.618,357.775,29.899,357.775,32.995 M356.146,59.635c3.422,0,4.399,1.711,4.399,3.585c0,2.607-2.445,4.155-8.228,4.155 c-6.193,0-7.251-1.956-7.251-4.073c0-1.303,1.059-2.852,2.525-3.666H356.146z M336.675,44.238c-3.503,1.547-5.621,4.236-5.621,7.658 c0,2.688,1.303,4.888,3.911,5.946c-3.015,1.793-4.807,4.726-4.807,8.311c0,5.132,2.281,11.079,20.041,11.079 c20.284,0,26.151-7.494,26.151-14.501c0-8.555-6.437-11.65-16.701-11.65h-12.791c-1.548,0-2.363-0.571-2.363-1.467 c0-1.385,1.386-2.118,3.829-2.118l4.807-0.082c10.591-0.081,19.715-4.644,19.715-14.257c0-1.793-0.325-4.562-1.548-6.436 l0.245-0.407h5.376v-7.088h-15.561c-2.118-0.651-5.539-0.977-9.123-0.977c-10.591,0-20.286,4.562-20.286,15.398 c0,4.888,1.955,8.391,4.887,10.184L336.675,44.238z M329.148,59.473V32.751c0-8.799-2.851-14.501-13.198-14.501 c-3.829,0-9.532,1.711-14.257,5.051l-0.489-0.163l-0.244-3.911h-14.583v40.246H302.1V32.425c2.118-1.385,4.888-2.281,6.681-2.281 c3.911,0,4.725,2.037,4.725,5.703v23.626H329.148z M283.477,7.658c0-4.48-2.77-7.658-8.799-7.658c-5.866,0-8.554,3.178-8.554,7.658 c0,4.318,2.607,7.658,8.554,7.658C280.707,15.316,283.477,11.976,283.477,7.658 M282.499,19.308h-15.561v40.165h15.561V19.308z M241.578,8.31c-0.896,2.444-2.526,7.821-3.422,10.265l-6.599,1.955v8.474h5.459v17.759c0,6.192,2.117,13.524,16.375,13.524 c3.503,0,8.718-0.733,12.547-2.363l-1.711-10.02c-2.852,0.489-5.458,0.814-6.518,0.814c-3.911,0-5.296-1.303-5.296-5.866V29.003 h11.325v-9.858h-11.325V7.414L241.578,8.31z M213.333,27.536c4.236,0,5.376,2.933,5.458,6.844h-11.65 C207.466,30.795,208.852,27.536,213.333,27.536 M212.518,18.168c-16.375,0-21.1,11.08-21.1,21.264 c0,10.916,4.236,20.855,21.834,20.855c5.702,0,12.871-1.059,18.656-4.155l-2.932-9.532c-3.992,1.223-8.961,2.281-12.954,2.281 c-5.866,0-8.962-2.037-9.044-7.169h25.744v-3.585C232.722,29.166,230.767,18.168,212.518,18.168 M166.562,30.877 c0.244-3.91,0.407-8.472,0.489-12.301c0-5.866,0.081-11.732,0.081-17.516h-15.886v58.414h15.886v-12.71l2.689-2.851 c2.769,5.214,5.702,10.428,8.635,15.561h17.19c-3.096-5.377-9.532-15.723-12.628-21.101c-0.57-0.815-2.118-2.362-3.096-3.503 l14.827-15.642h-17.434l-10.265,11.731C166.888,30.958,166.725,30.958,166.562,30.877 M130.684,27.292 c0.326-1.874,0.733-6.11,0.733-8.065h-15.398v40.246h15.561V35.439l13.442,1.711c2.118-3.015,4.726-11.487,4.726-15.805 c0-1.793-0.489-3.259-2.363-3.259c-4.888,0-11.65,4.399-16.375,9.45L130.684,27.292z M94.837,42.363v6.355 C93.127,50.184,90.357,51,88.728,51c-2.689,0-3.829-1.223-3.992-4.156C84.736,42.527,90.031,42.934,94.837,42.363 M109.664,32.832 c0-10.836-7.088-14.501-17.596-14.501c-6.192,0-14.094,1.384-18.983,3.422l2.281,9.45c3.503-1.14,9.124-1.873,12.953-1.873 c4.97,0,6.599,1.711,6.599,5.213v0.652c-4.969,0.489-10.917,0.734-14.99,1.467c-8.31,1.222-11.243,6.517-11.243,11.894 c0,4.725,2.526,11.894,13.117,11.894c2.118,0,8.636-0.163,13.849-4.888c0.081,0.082,0.245,0.082,0.245,0.163 c0.652,3.829,3.748,4.725,7.414,4.725c4.481,0,9.043-0.977,12.057-2.362c-0.163-2.933-0.407-5.785-0.652-8.636h-5.052V32.832z M50.348,26.478v32.995H65.99V3.259H46.275l-7.821,19.308l-5.214,13.769h-0.733l-4.643-12.954L20.286,3.259H0v56.214h15.48V26.396 h0.326l4.643,12.302l5.948,15.071h12.546l5.948-14.338l5.132-12.954H50.348z"/> </svg> </span> </a> <div class="you-read" id="fixed-post-title"> </div> </div> <div class="menu-top_menu-container"><ul id="menu-top_menu" class="menu"><li id="menu-item-86437" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-86437"><a href="https://marketingweek.gr/jobs/">MARKETING WEEK JOBS</a></li> <li id="menu-item-160086" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-160086"><a href="https://marketingweek.gr/category/special-editions/">SPECIAL EDITIONS</a></li> <li id="menu-item-28" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-28"><a target="_blank" rel="noopener" href="https://events.boussias.com/">EVENTS CALENDAR</a></li> <li id="menu-item-30" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-30"><a target="_blank" rel="noopener" href="https://boussiasmedia.gr/">BOUSSIAS MEDIA</a></li> </ul></div> </div> <div class="top-header-login-wrapper"> <div class="td-top-bar-container top-bar-style-1"> <div class="td-header-sp-top-menu"> <ul class="top-header-menu td_ul_login sf-js-enabled"> <li class="menu-item"><a class="td-login-modal-js menu-item" href="#login-form" data-effect="mpf-td-login-effect">LOGIN</a></li> <li class="menu-item"><a class="td-login-modal-js menu-item" id="register-link" href="#login-form" data-effect="mpf-td-login-effect">REGISTER</a></li> <li class="menu-item"> <a id="td-header-search-button" href="https://marketingweek.gr/?s=" class="dropdown-toggle"> <i class="fa fa-search" aria-hidden="true"></i></a> </li> <li class="menu-item"><a id="subscribe_btn" href="https://subscriptions.boussiasmedia.gr/magazines/marketing-week-2-el.html">SUBSCRIBE</a></li> </ul> </div> <div class="header-search-wrap"> <div class="dropdown header-search"> <div class="td-drop-down-search" aria-labelledby="td-header-search-button"> <form method="get" class="td-search-form" action="https://marketingweek.gr"> <div role="search" class="td-head-form-search-wrap"> <input class="needsclick" id="td-header-search" type="text" value="" name="s" autocomplete="off"><input class="wpb_button wpb_btn-inverse btn" type="submit" id="td-header-search-top" value="Αναζήτηση"> </div> </form> <div id="td-aj-search"></div> </div> </div> </div> <div class="td-header-sp-top-widget"> </div> </div> </div> </div> </div>  <div id="login-form" class="white-popup-block mfp-hide mfp-with-anim"> <div class="td-login-wrap"> <a href="#" class="td-back-button"><i class="td-icon-modal-back"></i></a> <div id="td-login-div" class="td-login-form-div td-display-block"> <div class="td-login-panel-title">Sign in</div> <div class="td-login-panel-descr">Καλωσήρθατε! Συνδεθείτε στον λογαριασμό σας</div> <div class="td_display_err"></div> <div class="td-login-inputs"><input class="td-login-input" type="text" name="login_email" id="login_email" value="" required=""><label>το όνομα χρήστη σας</label></div> <div class="td-login-inputs"><input class="td-login-input" type="password" name="login_pass" id="login_pass" value="" required=""><label>ο κωδικός πρόσβασης σας</label> </div> <input type="button" name="login_button" id="login_button" class="wpb_button btn td-login-button" value="Login"> <div class="td-login-info-text"><a href="#" id="forgot-pass-link">Forgot your password? Get help</a></div> <a id="register-link">Create an account</a> </div> <div id="td-register-div" class="td-login-form-div td-display-none"> <div class="td-login-panel-title">Create an account</div> <div class="td-login-panel-descr">Welcome! Register for an account</div> <div class="td_display_err"></div> <div class="td-login-inputs"><input class="td-login-input" type="text" name="register_email" id="register_email" value="" required=""><label>το email σας</label></div> <div class="td-login-inputs"><input class="td-login-input" type="text" name="register_user" id="register_user" value="" required=""><label>το όνομα χρήστη σας</label></div> <input type="button" name="register_button" id="register_button" class="wpb_button btn td-login-button" value="Register"> <div class="td-login-info-text">Ένας κωδικός πρόσβασης θα σταλθεί με e-mail σε εσάς. </div> </div> <div id="td-forgot-pass-div" class="td-login-form-div td-display-none"> <div class="td-login-panel-title">Password recovery</div> <div class="td-login-panel-descr">Ανακτήστε τον κωδικό σας</div> <div class="td_display_err"></div> <div class="td-login-inputs"><input class="td-login-input" type="text" name="forgot_email" id="forgot_email" value="" required=""><label>το email σας</label></div> <input type="button" name="forgot_button" id="forgot_button" class="wpb_button btn td-login-button" value="Send My Password"> <div class="td-login-info-text">Ένας κωδικός πρόσβασης θα σταλθεί με e-mail σε εσάς. </div> </div> </div> </div> <div class="side-menu"> <div class="side-menu-bg-toggler"></div> <div class="menu-side_menu-container"><ul id="menu-side_menu" class="menu"><li id="menu-item-104" class="childrenActive menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-104"><a href="#">Ενότητες</a> <ul class="sub-menu"> <li id="menu-item-1622" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1622"><a href="https://marketingweek.gr/category/marketing/">Marketing</a></li> <li id="menu-item-1624" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1624"><a href="https://marketingweek.gr/category/advertising/">Advertising</a></li> <li id="menu-item-1623" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1623"><a href="https://marketingweek.gr/category/media/">Media</a></li> <li id="menu-item-1626" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1626"><a href="https://marketingweek.gr/category/creativity/">Creativity</a></li> <li id="menu-item-1625" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1625"><a href="https://marketingweek.gr/category/digital-media/">Digital Media</a></li> <li id="menu-item-32021" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-32021"><a href="https://marketingweek.gr/category/digital-marketing/">Digital Marketing</a></li> <li id="menu-item-1628" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1628"><a href="https://marketingweek.gr/category/market-research/">Market Research</a></li> <li id="menu-item-1627" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1627"><a href="https://marketingweek.gr/category/public-relations/">Public Relations</a></li> <li id="menu-item-1630" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1630"><a href="https://marketingweek.gr/category/direct-marketing/">Direct Marketing</a></li> <li id="menu-item-40652" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-40652"><a href="https://marketingweek.gr/category/events/">Events</a></li> </ul> </li> <li id="menu-item-236377" class="powerlists menu-item menu-item-type-post_type menu-item-object-page menu-item-236377"><a href="https://marketingweek.gr/powerlists/">Powerlists</a></li> <li id="menu-item-212659" class="button-40-40 menu-item menu-item-type-custom menu-item-object-custom menu-item-212659"><a href="https://marketingweek.gr/20-under-40/">20 UNDER 40</a></li> <li id="menu-item-105" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-105"><a href="#">Marketing Week</a> <ul class="sub-menu"> <li id="menu-item-40647" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-40647"><a href="https://marketingweek.gr/">Homepage</a></li> <li id="menu-item-111" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-111"><a href="/issues/">Issues</a></li> <li id="menu-item-80783" class="menu-item menu-item-type-taxonomy menu-item-object-editorials menu-item-80783"><a href="https://marketingweek.gr/editorials/editorial/">Editorial</a></li> <li id="menu-item-40648" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-40648"><a href="https://marketingweek.gr/category/industry-focus/">Industry Focus</a></li> <li id="menu-item-40650" class="menu-item menu-item-type-taxonomy menu-item-object-category current-post-ancestor current-menu-parent current-post-parent menu-item-40650"><a href="https://marketingweek.gr/category/interviews/">Interviews</a></li> <li id="menu-item-80782" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-80782"><a href="https://marketingweek.gr/columns/">Columns</a></li> <li id="menu-item-1654" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1654"><a href="https://marketingweek.gr/jobs/">Marketing Week Jobs</a></li> <li id="menu-item-160084" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-160084"><a href="https://marketingweek.gr/category/special-editions/">Special Editions</a></li> </ul> </li> <li id="menu-item-106" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-106"><a href="#">Network</a> <ul class="sub-menu"> <li id="menu-item-21131" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-21131"><a href="https://marketingweek.gr/marketing-week/">Marketing Week</a></li> <li id="menu-item-21102" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-21102"><a target="_blank" rel="noopener" href="http://www.hrpro.gr/">HR Professional</a></li> <li id="menu-item-21104" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-21104"><a target="_blank" rel="noopener" href="http://www.selfservice.gr/">σελφ σέρβις</a></li> <li id="menu-item-21101" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-21101"><a target="_blank" rel="noopener" href="http://www.netweek.gr/">netweek</a></li> <li id="menu-item-191239" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-191239"><a target="_blank" rel="noopener" href="https://industry-news.gr/">Industry</a></li> <li id="menu-item-191240" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-191240"><a target="_blank" rel="noopener" href="https://constructionmag.gr/">Construction</a></li> <li id="menu-item-191241" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-191241"><a target="_blank" rel="noopener" href="https://lawyermagazine.gr/">Lawyer</a></li> <li id="menu-item-191242" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-191242"><a target="_blank" rel="noopener" href="https://financepro.gr/">Finance Pro</a></li> <li id="menu-item-191244" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-191244"><a target="_blank" rel="noopener" href="https://hellenicmedicalreview.gr/">Hellenic Medical Review</a></li> <li id="menu-item-191245" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-191245"><a target="_blank" rel="noopener" href="https://architectmag.gr/">Architect</a></li> <li id="menu-item-191248" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-191248"><a target="_blank" rel="noopener" href="https://www.farmakeutikoskosmos.gr/">Φαρμακευτικός Κόσμος</a></li> <li id="menu-item-191249" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-191249"><a target="_blank" rel="noopener" href="https://healthdaily.gr/">Health Daily</a></li> <li id="menu-item-191250" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-191250"><a target="_blank" rel="noopener" href="https://fashiondaily.gr/">Fashion Daily</a></li> <li id="menu-item-41775" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-41775"><a target="_blank" rel="noopener" href="https://www.foodnewsletter.gr/">FOODReporter</a></li> <li id="menu-item-191267" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-191267"><a target="_blank" rel="noopener" href="https://hotelandrestaurant.gr/">Hotel & Restaurant</a></li> <li id="menu-item-41776" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-41776"><a target="_blank" rel="noopener" href="https://www.buildnewsletter.gr/">Build</a></li> <li id="menu-item-1554" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1554"><a target="_blank" rel="noopener" href="https://events.boussias.com/">BOUSSIAS Events</a></li> <li id="menu-item-1546" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1546"><a target="_blank" rel="noopener" href="http://www.BOUSSIAS.com/">BOUSSIAS</a></li> </ul> </li> <li id="menu-item-107" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-107"><a href="#">Site Info</a> <ul class="sub-menu"> <li id="menu-item-233940" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-233940"><a target="_blank" rel="noopener" href="https://subscriptions.boussiasmedia.gr/magazines/marketing-week-2-el.html">Γίνε συνδρομητής</a></li> <li id="menu-item-187882" class="click-to-go-to-sub menu-item menu-item-type-custom menu-item-object-custom menu-item-187882"><a href="#subscribe-form-footer">Εγγραφή στο Newsletter</a></li> <li id="menu-item-179065" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-179065"><a href="https://marketingweek.gr/diafimistite-edo/">Διαφημιστείτε εδώ</a></li> <li id="menu-item-1559" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1559"><a target="_blank" rel="noopener" href="https://marketingweek.gr/feed/">RSS Feeds</a></li> </ul> </li> </ul></div> <div class="social-media-in-menu"> <ul> <li><a href="https://www.facebook.com/selfservice " target="_blank"><i class="fa fa-facebook" aria-hidden="true"></i></a></li> <li><a href="https://www.youtube.com/boussiascommunications" target="_blank"><i class="fa fa-youtube" aria-hidden="true"></i></a></li> <li><a href="https://www.linkedin.com/showcase/σελφ-σέρβις" target="_blank"><i class="fa fa-linkedin" aria-hidden="true"></i></a></li> </ul> </div> </div> </div> <div class="se_header-logo-menu-wrapper"> <div class="se_header-logo-menu"> <div class="se_header-logo"> <a class="td-main-logo" href="https://marketingweek.gr"> <span class="marketingweek-logo"> <svg version="1.1" id="Layer_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 585.286 77.232" style="enable-background:new 0 0 585.286 77.232;" xml:space="preserve"> <path d="M556.202,30.813c0.244-3.91,0.407-8.472,0.488-12.301c0-5.866,0.081-11.731,0.081-17.516h-15.886v58.413h15.886V46.7 l2.688-2.851c2.771,5.213,5.703,10.429,8.636,15.561h17.19c-3.097-5.378-9.532-15.723-12.628-21.101 c-0.57-0.814-2.117-2.361-3.095-3.503l14.827-15.641h-17.435L556.69,30.895C556.528,30.895,556.365,30.895,556.202,30.813 M519.564,27.473c4.238,0,5.379,2.933,5.46,6.843h-11.65C513.7,30.732,515.085,27.473,519.564,27.473 M518.75,18.104 c-16.375,0-21.1,11.08-21.1,21.263c0,10.917,4.237,20.856,21.833,20.856c5.704,0,12.873-1.059,18.657-4.155l-2.932-9.532 c-3.991,1.223-8.961,2.282-12.954,2.282c-5.866,0-8.961-2.037-9.043-7.169h25.744v-3.585C538.955,29.103,537,18.104,518.75,18.104 M477.804,27.473c4.237,0,5.378,2.933,5.459,6.843h-11.65C471.939,30.732,473.323,27.473,477.804,27.473 M476.989,18.104 c-16.375,0-21.099,11.08-21.099,21.263c0,10.917,4.237,20.856,21.833,20.856c5.704,0,12.873-1.059,18.657-4.155l-2.932-9.532 c-3.992,1.223-8.962,2.282-12.954,2.282c-5.865,0-8.961-2.037-9.043-7.169h25.744v-3.585 C497.194,29.103,495.239,18.104,476.989,18.104 M418.154,22.749c0.325,1.384,2.444,14.176,2.77,15.478 c1.059,3.829,3.991,17.516,4.969,21.182h20.205c1.385-5.459,11.813-49.778,13.28-56.214h-17.027 c-0.815,3.503-4.156,21.182-4.889,24.685c-0.733,3.828-1.384,10.02-2.117,13.931h-0.652c-0.244-0.896-2.362-13.36-2.444-13.768 c-0.407-1.385-5.214-23.137-5.703-24.847h-17.433c-0.816,3.747-4.4,21.425-5.296,25.337c-0.733,3.666-1.385,9.613-2.118,13.279 h-0.572c-0.732-3.747-1.465-9.939-2.117-13.606c-0.814-3.502-4.236-21.425-5.052-25.01h-17.107l13.36,56.214h20.286l4.481-21.182 c0.815-4.399,1.63-11.08,2.526-15.561L418.154,22.749z"/> <path d="M357.775,32.995c0,3.829-2.526,5.295-5.621,5.295c-3.503,0-5.133-1.792-5.133-5.132c0-2.933,1.385-5.54,5.296-5.54 C356.227,27.618,357.775,29.899,357.775,32.995 M356.146,59.635c3.422,0,4.399,1.711,4.399,3.585c0,2.607-2.445,4.155-8.228,4.155 c-6.193,0-7.251-1.956-7.251-4.073c0-1.303,1.059-2.852,2.525-3.666H356.146z M336.675,44.238c-3.503,1.547-5.621,4.236-5.621,7.658 c0,2.688,1.303,4.888,3.911,5.946c-3.015,1.793-4.807,4.726-4.807,8.311c0,5.132,2.281,11.079,20.041,11.079 c20.284,0,26.151-7.494,26.151-14.501c0-8.555-6.437-11.65-16.701-11.65h-12.791c-1.548,0-2.363-0.571-2.363-1.467 c0-1.385,1.386-2.118,3.829-2.118l4.807-0.082c10.591-0.081,19.715-4.644,19.715-14.257c0-1.793-0.325-4.562-1.548-6.436 l0.245-0.407h5.376v-7.088h-15.561c-2.118-0.651-5.539-0.977-9.123-0.977c-10.591,0-20.286,4.562-20.286,15.398 c0,4.888,1.955,8.391,4.887,10.184L336.675,44.238z M329.148,59.473V32.751c0-8.799-2.851-14.501-13.198-14.501 c-3.829,0-9.532,1.711-14.257,5.051l-0.489-0.163l-0.244-3.911h-14.583v40.246H302.1V32.425c2.118-1.385,4.888-2.281,6.681-2.281 c3.911,0,4.725,2.037,4.725,5.703v23.626H329.148z M283.477,7.658c0-4.48-2.77-7.658-8.799-7.658c-5.866,0-8.554,3.178-8.554,7.658 c0,4.318,2.607,7.658,8.554,7.658C280.707,15.316,283.477,11.976,283.477,7.658 M282.499,19.308h-15.561v40.165h15.561V19.308z M241.578,8.31c-0.896,2.444-2.526,7.821-3.422,10.265l-6.599,1.955v8.474h5.459v17.759c0,6.192,2.117,13.524,16.375,13.524 c3.503,0,8.718-0.733,12.547-2.363l-1.711-10.02c-2.852,0.489-5.458,0.814-6.518,0.814c-3.911,0-5.296-1.303-5.296-5.866V29.003 h11.325v-9.858h-11.325V7.414L241.578,8.31z M213.333,27.536c4.236,0,5.376,2.933,5.458,6.844h-11.65 C207.466,30.795,208.852,27.536,213.333,27.536 M212.518,18.168c-16.375,0-21.1,11.08-21.1,21.264 c0,10.916,4.236,20.855,21.834,20.855c5.702,0,12.871-1.059,18.656-4.155l-2.932-9.532c-3.992,1.223-8.961,2.281-12.954,2.281 c-5.866,0-8.962-2.037-9.044-7.169h25.744v-3.585C232.722,29.166,230.767,18.168,212.518,18.168 M166.562,30.877 c0.244-3.91,0.407-8.472,0.489-12.301c0-5.866,0.081-11.732,0.081-17.516h-15.886v58.414h15.886v-12.71l2.689-2.851 c2.769,5.214,5.702,10.428,8.635,15.561h17.19c-3.096-5.377-9.532-15.723-12.628-21.101c-0.57-0.815-2.118-2.362-3.096-3.503 l14.827-15.642h-17.434l-10.265,11.731C166.888,30.958,166.725,30.958,166.562,30.877 M130.684,27.292 c0.326-1.874,0.733-6.11,0.733-8.065h-15.398v40.246h15.561V35.439l13.442,1.711c2.118-3.015,4.726-11.487,4.726-15.805 c0-1.793-0.489-3.259-2.363-3.259c-4.888,0-11.65,4.399-16.375,9.45L130.684,27.292z M94.837,42.363v6.355 C93.127,50.184,90.357,51,88.728,51c-2.689,0-3.829-1.223-3.992-4.156C84.736,42.527,90.031,42.934,94.837,42.363 M109.664,32.832 c0-10.836-7.088-14.501-17.596-14.501c-6.192,0-14.094,1.384-18.983,3.422l2.281,9.45c3.503-1.14,9.124-1.873,12.953-1.873 c4.97,0,6.599,1.711,6.599,5.213v0.652c-4.969,0.489-10.917,0.734-14.99,1.467c-8.31,1.222-11.243,6.517-11.243,11.894 c0,4.725,2.526,11.894,13.117,11.894c2.118,0,8.636-0.163,13.849-4.888c0.081,0.082,0.245,0.082,0.245,0.163 c0.652,3.829,3.748,4.725,7.414,4.725c4.481,0,9.043-0.977,12.057-2.362c-0.163-2.933-0.407-5.785-0.652-8.636h-5.052V32.832z M50.348,26.478v32.995H65.99V3.259H46.275l-7.821,19.308l-5.214,13.769h-0.733l-4.643-12.954L20.286,3.259H0v56.214h15.48V26.396 h0.326l4.643,12.302l5.948,15.071h12.546l5.948-14.338l5.132-12.954H50.348z"/> </svg> </span> <span class="td-visual-hidden">marketingweek.gr</span> </a> </div> <div class="se_header-menu"> <div id="td-header-menu" role="navigation"> <div id="td-top-mobile-toggle"><a href="#"><i class="td-icon-font td-icon-mobile"></i></a></div> <div class="td-main-menu-logo td-logo-in-header"> <a class="td-main-logo" href="https://marketingweek.gr"> <img src="https://marketingweek.gr/wp-content/uploads/theme_assets/logo-bl.png" alt=""> </a> </div> <div class="menu-categories_menu-container"><ul id="menu-categories_menu" class="sf-menu"><li id="menu-item-9" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-9"><a href="https://marketingweek.gr/category/marketing/">Marketing</a></li> <li id="menu-item-10" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-10"><a href="https://marketingweek.gr/category/media/">Media</a></li> <li id="menu-item-5" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-5"><a href="https://marketingweek.gr/category/advertising/">Advertising</a></li> <li id="menu-item-1561" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1561"><a href="https://marketingweek.gr/category/digital-media/">Digital Media</a></li> <li id="menu-item-32217" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-32217"><a href="https://marketingweek.gr/category/digital-marketing/">Digital Marketing</a></li> <li id="menu-item-6" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-6"><a href="https://marketingweek.gr/category/creativity/">Creativity</a></li> <li id="menu-item-11" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-11"><a href="https://marketingweek.gr/category/public-relations/">PR</a></li> <li id="menu-item-1650" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1650"><a href="https://marketingweek.gr/category/events/">Events</a></li> <li id="menu-item-236376" class="powerlists menu-item menu-item-type-post_type menu-item-object-page menu-item-236376"><a href="https://marketingweek.gr/powerlists/">Powerlists</a></li> <li id="menu-item-212336" class="button-40-40 menu-item menu-item-type-custom menu-item-object-custom menu-item-212336"><a href="https://marketingweek.gr/20-under-40/">20 UNDER 40</a></li> </ul></div> </div> </div> </div> </div> </div>   <div class="custom-container"> <div class="single-post-row"> <div class="custom-col col-8 big-devices-share theiaStickyCol"> <div class="theiaStickySidebar"> <div class="share-post"> <span class="share-name">Share</span> <ul class="share-post-list"> <li><a href="https://www.facebook.com/sharer/sharer.php?u=https://marketingweek.gr/spyros-papageorgiou-iab-hellas-pistevoume-akradanta-oti-i-agora-chreiazetai-tin-erevna/" target="_blank"><i class="fa fa-facebook" aria-hidden="true"></i></a></li> <li><a href="https://twitter.com/intent/tweet?url=https://marketingweek.gr/spyros-papageorgiou-iab-hellas-pistevoume-akradanta-oti-i-agora-chreiazetai-tin-erevna/" target="_blank"><i class="fa fa-twitter" aria-hidden="true"></i></a></li> <li><a href="https://www.linkedin.com/shareArticle?mini=true&url=https://marketingweek.gr/spyros-papageorgiou-iab-hellas-pistevoume-akradanta-oti-i-agora-chreiazetai-tin-erevna/" target="_blank"><i class="fa fa-linkedin" aria-hidden="true"></i></a></li> </ul> </div> </div> </div> <div class="custom-col col-67 custom-single-post theiaStickyCol"> <div class="theiaStickySidebar"> <span class="post-date">26/07/23</span> <h1 id="read-top-title">Σπύρος Παπαγεωργίου, IAB Hellas : «Πιστεύουμε ακράδαντα ότι η αγορά χρειάζεται την έρευνα»</h1> <div class="small-devices-share"> <div class="share-post"> <span class="share-name">Share: </span> <ul class="share-post-list"> <li><a href="https://www.facebook.com/sharer/sharer.php?u=https://marketingweek.gr/spyros-papageorgiou-iab-hellas-pistevoume-akradanta-oti-i-agora-chreiazetai-tin-erevna/" target="_blank"><i class="fa fa-facebook" aria-hidden="true"></i></a></li> <li><a href="https://twitter.com/intent/tweet?url=https://marketingweek.gr/spyros-papageorgiou-iab-hellas-pistevoume-akradanta-oti-i-agora-chreiazetai-tin-erevna/" target="_blank"><i class="fa fa-twitter" aria-hidden="true"></i></a></li> <li><a href="https://www.linkedin.com/shareArticle?mini=true&url=https://marketingweek.gr/spyros-papageorgiou-iab-hellas-pistevoume-akradanta-oti-i-agora-chreiazetai-tin-erevna/" target="_blank"><i class="fa fa-linkedin" aria-hidden="true"></i></a></li> </ul> </div> </div> <p class="author-name">Από Μαρίνα Σκοπελίτου</p> <div class="post-featured-image"><img width="1100" height="620" src="https://marketingweek.gr/wp-content/uploads/2023/07/papageorgiouspyros.jpg" class="attachment-full size-full wp-post-image" alt="" decoding="async" fetchpriority="high" srcset="https://marketingweek.gr/wp-content/uploads/2023/07/papageorgiouspyros.jpg 1100w, https://marketingweek.gr/wp-content/uploads/2023/07/papageorgiouspyros-300x169.jpg 300w, https://marketingweek.gr/wp-content/uploads/2023/07/papageorgiouspyros-1024x577.jpg 1024w, https://marketingweek.gr/wp-content/uploads/2023/07/papageorgiouspyros-768x433.jpg 768w, https://marketingweek.gr/wp-content/uploads/2023/07/papageorgiouspyros-345x195.jpg 345w" sizes="(max-width: 1100px) 100vw, 1100px" /></div> <div class="post-content"> <p class="post-excerpt">Θεωρώντας ότι μια κοινά αποδεκτή έρευνα για τη μέτρηση της επισκεψιμότητας των sites είναι μονόδρομος για την ανάπτυξη της ελληνικής ψηφιακής διαφημιστικής αγοράς, με ορθολογικό τρόπο, ο IAB Hellas επανεκκινεί την προσπάθεια για την καθιέρωσή της. Ο Πρόεδρος του IAB Hellas, Σπύρος Παπαγεωργίου, μιλά στο MW για αυτή τη νέα προσπάθεια και δηλώνει αισιόδοξος. </p><div class="inline-article-ad"><div class="marke-inline-placement" id="marke-332027495"> <div id='div-gpt-ad-1656491977556-0' style='min-width: 300px; min-height: 90px;'> <script> googletag.cmd.push(function() { googletag.display('div-gpt-ad-1656491977556-0'); }); </script> </div></div></div><p>Για τη σημασία της καθιέρωσης μιας κοινά αποδεκτής έρευνας για τη μέτρηση της επισκεψιμότητας των sites μίλησε στο MW ο Σπύρος Παπαγεωργίου, Πρόεδρος του IAB Hellas. Ο ίδιος μιλά για τις λύσεις που προέκυψαν από την προηγούμενη, κοινή προσπάθεια του IAB Hellas με την ΕΝΕΔ, οι οποίες δεν προχώρησαν. Τόνισε ότι «κλειδί» για να προχωρήσει οποιαδήποτε πρόταση είναι να συμμετέχουν όσο το δυνατόν περισσότεροι στο κόστος, ώστε αυτό να επιμεριστεί, ενώ δήλωσε ότι στα επόμενα βήματα του οργανισμού περιλαμβάνεται η δημιουργία ενός Joint Industry Committee για την ενορχήστρωση των αναγκών όλων των ενδιαφερόμενων μερών προκειμένου να καταλήξουν σε ένα αρμονικό αποτέλεσμα.</p> <blockquote><p><strong>MW: O IAB Hellas αποφάσισε να επανεκκινήσει την προσπάθεια για την καθιέρωση μιας κοινά αποδεκτής έρευνας για τη μέτρηση της επισκεψιμότητας των sites. Πώς οδηγηθήκατε σε αυτή την απόφαση και πόσο αισιόδοξος είστε για την έκβασή της αυτή τη φορά;</strong></p></blockquote> <p><strong>Σπύρος Παπαγεωργίου:</strong> Πολλές, αν όχι όλες, από τις πληροφορίες και την ψυχαγωγία που καταναλώνουμε υποστηρίζονται από διαφημίσεις. Είτε πρόκειται για τηλεόραση, ιστότοπους ή μέσα κοινωνικής δικτύωσης, το πιθανότερο είναι ότι το έσοδο τους, τουλάχιστον εν μέρει, καλύπτεται από τη διαφήμιση. Και αυτός είναι ένας από τους σπουδαίους ισοσταθμιστές πληροφοριών στον 21ο αιώνα: το μεγαλύτερο μέρος του περιεχομένου δεν απαιτεί πληρωμή σε μετρητά. Αντίθετα, η ανταλλαγή αξίας είναι η έκθεση σε διαφημίσεις σε αντάλλαγμα για το περιεχόμενο. Για να λειτουργήσει αυτή η ανταλλαγή αξίας, πρέπει να υπάρχει ένα συμφωνημένο νόμισμα για τη συναλλαγή. Ένας αγοραστής και ένας πωλητής Mέσων πρέπει να μπορούν να καταλήξουν σε συμφωνία σχετικά με την αξία μιας δεδομένης διαφημιστικής τοποθέτησης. Συγκεκριμένα, πρέπει πρώτα να συμφωνήσουν για τον τρόπο αξιολόγησης και τιμολόγησης της διαφήμισης, συνήθως με τρόπο ανάλογο με το μέγεθος και την «ποιότητα» του κοινού. Κάθε συναλλαγή Mέσων απαιτεί ένα «νόμισμα» που βασίζεται στη μέτρηση του κοινού. Η ελάχιστη απαίτηση που πρέπει να πληροί η μέτρηση είναι ότι τόσο ο αγοραστής όσο και ο πωλητής συμφωνούν σε αυτήν. Μόνο η Ελλάδα δεν έχει μέτρηση σε σύγκριση με όλες τις άλλες ευρωπαϊκές χώρες. Θεωρούμε ότι η ψηφιακή μέτρηση είναι μονόδρομος αν θέλουμε η ελληνική διαφημιστική ψηφιακή αγορά να αναπτυχθεί σημαντικά με έναν ορθολογικό τρόπο και είμαστε αισιόδοξοι.</p> <blockquote><p><strong>Από την προηγούμενη, κοινή με την ΕΝΕΔ, προσπάθεια προέκυψαν κάποιες λύσεις τις οποίες ο IAB Hellas έκρινε τεχνικά σωστές, όπως έγινε γνωστό. Θα μπορούσατε να αναφέρετε, επιγραμματικά, τι προβλέπουν αυτές οι λύσεις;</strong></p></blockquote> <p>Τρείς εταιρείες κατέληξαν στο short list του IAB Hellas. Το RFP είχε δομηθεί με τέτοιο τρόπο ώστε όλες οι εταιρείες να δώσουν τρία διαφορετικά επίπεδα κόστους, Ένα χαμηλό , ένα optimum και ένα ενδιάμεσο. Όλες οι εταιρείες είχαν λύσεις υβριδικές, δηλαδή συνδυασμός panel και κώδικα πάνω στις σελίδες. Το panel είναι ο μοναδικός τρόπος να μετρήσει κανείς μοναδικούς πραγματικούς χρήστες στα πλαίσια του Γενικού Κανόνα Προστασίας Προσωπικών Δεδομένων (GDPR). Μόνο με panel μπορεί να έχει η αγορά deduplicated reach και frequency καθώς και όλα τα υπόλοιπα σύγχρονα metrics. Όλες οι ευρωπαϊκές αγορές χρησιμοποιούν λύσεις με panels. Παρόλα αυτά είχαμε και μια λύση χωρίς panel που ήταν αυτή με το χαμηλότερο κόστος. Τα προσφερόμενα metrics, τα αναφέρω τελείως ενδεικτικά, είναι : Reach, Unique Audience Index, Audience Share, GRPs, Frequency, Views, View per Person, Time Spent , Average Time Spent, Time Spent per View, Population Share, Unique Audience και άλλα πολλά. Σημειώστε ότι οι περισσότερες έδιναν λύσεις και για τους αγοραστές (advertisers, agencies) και για τους πωλητές (publishers).</p> <blockquote><p><strong>Ποιο είναι το κόστος που πιστεύετε ότι μπορεί να «σηκώσει» η αγορά για τη μέτρηση και πώς ακριβώς θα αποδίδεται;</strong></p><div class="inline-article-ad"><div class="marke-inline-placement-2" id="marke-759614516"> <div id='div-gpt-ad-1656491982762-0' style='min-width: 300px; min-height: 90px;'> <script> googletag.cmd.push(function() { googletag.display('div-gpt-ad-1656491982762-0'); }); </script> </div></div></div> </blockquote> <p>Όπως πολύ σωστά επισημάνθηκε στην ημερίδα που διοργάνωσε ο ΙΑΒ Hellas (σ.σ. στις 28 Ιουνίου) το κόστος πρέπει να είναι τέτοιο προκειμένου να μπορεί να το «σηκώσει» η ελληνική αγορά. Αυτό είναι απόλυτα συνυφασμένο με τις ανάγκες και τα θέλω όλων των μερών της αγοράς. Για εμάς κλειδί είναι να συμμετέχουν όσο το δυνατόν πιο πολλοί στο κόστος προκειμένου κατ’ αναλογία να μειωθεί η επιβάρυνση κάθε συμμετέχοντα. Η ΕΔΕΕ τοποθέτησε ήδη στο τραπέζι την πρόθεση της να συμμετέχει στο κόστος και αυτό είναι σπουδαίο. Δείχνει την έμπρακτη βούληση της να επενδύσει στην ανάπτυξη της ψηφιακής διαφήμισης και να χρησιμοποιήσει ουσιαστικά την έρευνα.</p> <blockquote><p><strong>Στην ίδια ημερίδα αναφέρθηκε ότι οι μεγάλες ψηφιακές πλατφόρμες και μηχανές αναζήτησης χρειάζεται να μπουν στη διαδικασία. Σκέφτεστε να προχωρήσετε προς αυτή την κατεύθυνση και με ποια ζητούμενα;</strong></p></blockquote> <p>Θα κάνουμε μια διερεύνηση σίγουρα και προς την κατεύθυνση αυτή . Κοιτώντας τη διεθνή πρακτική βέβαια βλέπουμε ότι οι πλατφόρμες δεν συμμετέχουν σε αντίστοιχες μετρήσεις. Ο μόνος τρόπος να μετρήσεις τις πλατφόρμες είναι οι λύσεις με panels όπου σε αυτή την περίπτωση δεν έχουμε κώδικα πάνω στα sites αλλά μετρούνται δειγματοληπτικά μέσα από τα panels.</p> <blockquote><p><strong>Η προσπάθεια για την καθιέρωση μιας μέτρησης απαιτεί δέσμευση από τα εμπλεκόμενα μέρη, όπως επισημάνθηκε κατά τη διάρκεια της ημερίδας; Πώς πιστεύετε ότι μπορεί να επιτευχθεί;</strong></p></blockquote> <p>Πιστεύουμε ακράδαντα ότι η αγορά χρειάζεται την έρευνα. Αυτό που είναι αναγκαίο είναι η ενορχήστρωση των αναγκών όλων των ενδιαφερόμενων μερών προκειμένου να παραχθεί ένα αρμονικό αποτέλεσμα. Το Joint Industry Committee θα παίξει αυτόν ακριβώς τον ρόλο. Θα βοηθήσει την κάθε πλευρά να καταλάβει τους προβληματισμούς και τις ανάγκες της άλλης πλευράς προκειμένου η έρευνα να παράγει πραγματική αξία για όλους τους εμπλεκόμενους.</p> <blockquote><p><strong>Ποια θα είναι τα επόμενα βήματα σας αναφορικά με τη μέτρηση;</strong></p></blockquote> <p>Τα επόμενα βήματα μας θα είναι ο σχηματισμός ενός Joint Industry Committee με συμμετοχή όλων των φορέων της αγοράς προκειμένου να επικαιροποιήσουμε τις υπάρχουσες προσφορές και να καταλήξουμε στην κοινά αποδεκτή μεθοδολογία που θα ικανοποιεί τις ανάγκες αγοραστών και πωλητών ψηφιακής διαφήμισης. Ακόμη σχεδιάζουμε μια σειρά συναντήσεων με την Πολιτεία προκειμένου να ενημερώσουμε και να διερευνήσουμε τη δική της οπτική για το συγκεκριμένο θέμα ενταγμένη στο ήδη υπάρχον νομοθετικό πλαίσιο (Μητρώο Ηλεκτρονικών Μέσων) σε συνάρτηση και με την αντίστοιχη ευρωπαϊκή πραγματικότητα. Τέλος, σε αυτή την κατεύθυνση εξετάζουμε την πιθανότητα μιας σφραγίδας ποιότητας που θα εκδίδει και θα πιστοποιεί ο ΙΑΒ Hellas.</p> <blockquote><p><strong>Ως προτεραιότητα ο ΣΔΕ έχει θέσει το Cross Media Measurement, καλώντας όλους τους φορείς του οικοσυστήματος να συνεργαστούν. Πώς βλέπετε αυτή την πρωτοβουλία;</strong></p></blockquote> <p>Η πρωτοβουλία του ΣΔΕ είναι πολύ σημαντική και προς τη σωστή κατεύθυνση. Το Cross Media Measurement (CMM) είναι ζωτικής σημασίας επειδή οι καταναλωτές καταναλώνουν το περιεχόμενο με τρόπο που διαπερνά τα Μέσα Μαζικής Ενημέρωσης – για την ακρίβεια, με έναν multimedia τρόπο. Για έναν marketer ή media planner, η μέτρηση cross-media είναι απαραίτητη για να κατανέμει σωστά το διαθέσιμο κονδύλι για το μέγιστο αποτέλεσμα στην πιο αποδοτική τιμή. Η κάλυψη, η συχνότητα και τελικά το ROI για να βελτιστοποιηθούν είναι απαραίτητο να έχουμε μέτρηση CMM. To CMM θα οδηγήσει στην πραγμάτωση αυτού που ονομάζουμε «neutral media planning». Αλλά και οι ιδιοκτήτες ΜΜΕ θα έχουν τη δυνατότητα μέσα από το CMM να διεκδικήσουν το μερίδιο του διαφημιστικού εσόδου που πραγματικά τους αναλογεί. Ο ΙΑΒ Hellas θα στηρίξει με όλες τις δυνάμεις του αυτή την πρωτοβουλία του ΣΔΕ. Ήδη από το 2021 στο RFP που εξέδωσε για τη μέτρηση των ψηφιακών Μέσων είχε γίνει η πρόβλεψη προκειμένου οι εταιρείες, που ανταποκρίθηκαν στο αίτημα, να δώσουν λύσεις ανοιχτές σε CMM.</p> <blockquote><p><strong>Πριν από λίγες ημέρες έγιναν γνωστά τα αποτελέσματα τα IAB Europe Adex Benchmark2022. Πώς σχολιάζετε τα φετινά αποτελέσματα, ιδιαίτερα όσον αφορά την Ελλάδα;</strong></p></blockquote> <p>Τα καλά νέα είναι ότι σε πολύ δύσκολους καιρούς και πάρα την ωριμότητα της, η ψηφιακή διαφημιστική αγορά στην Ευρώπη συνεχίζει να αναπτύσσεται με γοργούς ρυθμούς. Βέβαια σε σύγκριση με την Β. Αμερική η Ευρώπη έχει περίπου το μισό μέγεθος (86 δισ. έναντι 195 δισ.). Η ελληνική αγορά αναπτύσσεται επίσης αλλά το μέγεθος της είναι πάρα πολύ μικρό με μόλις 274 εκατ. ευρώ. Και για το 2022 αποπληθωρίζοντας τη δαπάνη, από αύξηση +7,3% πάμε σε μείωση -2,1%. Βέβαια, το διάστημα 2019-2022 η ελληνική αγορά σημείωσε συνολική ανάπτυξη 12,1% πάνω από τον ευρωπαϊκό μέσο όρο του 10,4% . Το συμπέρασμα είναι ότι αναπτυσσόμαστε αλλά με πολύ αργούς ρυθμούς και παραμένουμε η χώρα με έναν από τους μικρότερους κατά κεφαλήν δείκτες ψηφιακής διαφημιστικής δαπάνης στην Ευρώπη των 29. Σίγουρα η μέτρηση θα βοηθήσει στην ανάπτυξη της ψηφιακής αγοράς καθώς θα φέρει αξιοπιστία, διαφάνεια και θα δώσει σε διαφημιζόμενους και agencies όλα εκείνα τα εργαλεία που χρειάζονται προκειμένου να αυξήσουν σημαντικά τις επενδύσεις τους στα ψηφιακά Μέσα. Τέλος, είναι ελπιδοφόρο ότι η Ελλάδα ακολουθεί σε ρυθμούς ανάπτυξης την Ευρώπη σε κάποιες νέες μορφές ψηφιακής διαφήμισης όπως το digital audio.</p> </div> <span class="cat">CATEGORIES: </span> <a class="cat-title" href="https://marketingweek.gr/category/interviews">Ιnterviews</a> <br><br> <div class="article-topics"> <span class="title">Topics: </span> <a href="https://marketingweek.gr/tag/digital-marketing" class="topic"> Digital Marketing </a> , <a href="https://marketingweek.gr/tag/%ce%b8%ce%b5%cf%83%ce%bc%ce%b9%ce%ba%ce%ac" class="topic"> Θεσμικά </a> </div> <div data-type="_mgwidget" data-widget-id="1676367"></div> <script>(function(w,q){w[q]=w[q]||[];w[q].push(["_mgc.load"])})(window,"_mgq");</script> <div class="custom-related-posts-by-cats"> <div class="container-fluid no-padding"> <div class="row single-post-more"> <span class="category-title">Ιnterviews</span> <div class="col-sm-4 col-md-4"> <div class="custom-post"> <a href="https://marketingweek.gr/?p=252618" class="latest-post-image" style="background-image: url('https://marketingweek.gr/wp-content/uploads/2024/11/Ray-Poynter-August-2024-BW.jpg')"></a> <h3> <a href="https://marketingweek.gr/?p=252618"> Ray Poynter, President, ESOMAR: Τα insights βοηθούν τους οργανισμούς στη λήψη καλύτερων αποφάσεων </a> </h3> </div> </div> <div class="col-sm-4 col-md-4"> <div class="custom-post"> <a href="https://marketingweek.gr/?p=252533" class="latest-post-image" style="background-image: url('https://marketingweek.gr/wp-content/uploads/2024/11/Skanavi.jpg')"></a> <h3> <a href="https://marketingweek.gr/?p=252533"> Δρ Κωνσταντίνα Σκαναβή, Green Brand Awards 2025: Η πράσινη επιχειρηματικότητα είναι το μέλλον </a> </h3> </div> </div> <div class="col-sm-4 col-md-4"> <div class="custom-post"> <a href="https://marketingweek.gr/?p=252342" class="latest-post-image" style="background-image: url('https://marketingweek.gr/wp-content/uploads/2024/11/Alexandros-Alexiadis.jpg')"></a> <h3> <a href="https://marketingweek.gr/?p=252342"> Αλέξανδρος Αλεξιάδης, Fitness Awards: «Να δημιουργήσουμε ένα καλύτερο Ελληνικό Fitness για τις επόμενες γενιές» </a> </h3> </div> </div> </div> </div> </div> </div> </div> <div class="custom-col col-30"> <div class="theiaStickySidebar">  <div class="more-posts-sidebar"> <div class="custom-sidebar-ads custom-sidebar-ads-300x250"> <div class="ad-on-center"> <span class="category-title">ΔΙΑΦΗΜΙΣΗ</span> <div class="marke-singe-article-sidebar" id="marke-382627357"> <div id='div-gpt-ad-1656491704778-0' style='min-width: 300px; min-height: 250px;'> <script> googletag.cmd.push(function() { googletag.display('div-gpt-ad-1656491704778-0'); }); </script> </div></div> </div> </div> <div class="news-stream-aside"> <h2>BOUSSIAS NETWORK</h2> <div class="loader loader--style1"> <svg version="1.1" id="loader-1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" width="40px" height="40px" viewBox="0 0 40 40" enable-background="new 0 0 40 40" xml:space="preserve"> <path opacity="0.2" fill="#000" d="M20.201,5.169c-8.254,0-14.946,6.692-14.946,14.946c0,8.255,6.692,14.946,14.946,14.946 s14.946-6.691,14.946-14.946C35.146,11.861,28.455,5.169,20.201,5.169z M20.201,31.749c-6.425,0-11.634-5.208-11.634-11.634 c0-6.425,5.209-11.634,11.634-11.634c6.425,0,11.633,5.209,11.633,11.634C31.834,26.541,26.626,31.749,20.201,31.749z"/> <path fill="#000" d="M26.013,10.047l1.654-2.866c-2.198-1.272-4.743-2.012-7.466-2.012h0v3.312h0 C22.32,8.481,24.301,9.057,26.013,10.047z"> <animateTransform attributeType="xml" attributeName="transform" type="rotate" from="0 20 20" to="360 20 20" dur="0.5s" repeatCount="indefinite"/> </path> </svg> </div> <div class="news-stream-container"> </div> </div> </div>  </div> </div> </div> </div> <script type="text/javascript"> jQuery(document).ready(function() { jQuery('.theiaStickyCol').theiaStickySidebar({ // Settings additionalMarginTop: 100 }); }); </script> <footer class="main-footer"> <div class="footer-newsletter__wrapper"> <div class="container-fluid"> <div class="row"> <div class="col-sm-6"> <div class="newsletter__info"> <span class="marketingweek-logo marketingweek-logo-footer"> <svg version="1.1" id="Layer_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 585.286 77.232" style="enable-background:new 0 0 585.286 77.232;" xml:space="preserve"> <path d="M556.202,30.813c0.244-3.91,0.407-8.472,0.488-12.301c0-5.866,0.081-11.731,0.081-17.516h-15.886v58.413h15.886V46.7 l2.688-2.851c2.771,5.213,5.703,10.429,8.636,15.561h17.19c-3.097-5.378-9.532-15.723-12.628-21.101 c-0.57-0.814-2.117-2.361-3.095-3.503l14.827-15.641h-17.435L556.69,30.895C556.528,30.895,556.365,30.895,556.202,30.813 M519.564,27.473c4.238,0,5.379,2.933,5.46,6.843h-11.65C513.7,30.732,515.085,27.473,519.564,27.473 M518.75,18.104 c-16.375,0-21.1,11.08-21.1,21.263c0,10.917,4.237,20.856,21.833,20.856c5.704,0,12.873-1.059,18.657-4.155l-2.932-9.532 c-3.991,1.223-8.961,2.282-12.954,2.282c-5.866,0-8.961-2.037-9.043-7.169h25.744v-3.585C538.955,29.103,537,18.104,518.75,18.104 M477.804,27.473c4.237,0,5.378,2.933,5.459,6.843h-11.65C471.939,30.732,473.323,27.473,477.804,27.473 M476.989,18.104 c-16.375,0-21.099,11.08-21.099,21.263c0,10.917,4.237,20.856,21.833,20.856c5.704,0,12.873-1.059,18.657-4.155l-2.932-9.532 c-3.992,1.223-8.962,2.282-12.954,2.282c-5.865,0-8.961-2.037-9.043-7.169h25.744v-3.585 C497.194,29.103,495.239,18.104,476.989,18.104 M418.154,22.749c0.325,1.384,2.444,14.176,2.77,15.478 c1.059,3.829,3.991,17.516,4.969,21.182h20.205c1.385-5.459,11.813-49.778,13.28-56.214h-17.027 c-0.815,3.503-4.156,21.182-4.889,24.685c-0.733,3.828-1.384,10.02-2.117,13.931h-0.652c-0.244-0.896-2.362-13.36-2.444-13.768 c-0.407-1.385-5.214-23.137-5.703-24.847h-17.433c-0.816,3.747-4.4,21.425-5.296,25.337c-0.733,3.666-1.385,9.613-2.118,13.279 h-0.572c-0.732-3.747-1.465-9.939-2.117-13.606c-0.814-3.502-4.236-21.425-5.052-25.01h-17.107l13.36,56.214h20.286l4.481-21.182 c0.815-4.399,1.63-11.08,2.526-15.561L418.154,22.749z"></path> <path d="M357.775,32.995c0,3.829-2.526,5.295-5.621,5.295c-3.503,0-5.133-1.792-5.133-5.132c0-2.933,1.385-5.54,5.296-5.54 C356.227,27.618,357.775,29.899,357.775,32.995 M356.146,59.635c3.422,0,4.399,1.711,4.399,3.585c0,2.607-2.445,4.155-8.228,4.155 c-6.193,0-7.251-1.956-7.251-4.073c0-1.303,1.059-2.852,2.525-3.666H356.146z M336.675,44.238c-3.503,1.547-5.621,4.236-5.621,7.658 c0,2.688,1.303,4.888,3.911,5.946c-3.015,1.793-4.807,4.726-4.807,8.311c0,5.132,2.281,11.079,20.041,11.079 c20.284,0,26.151-7.494,26.151-14.501c0-8.555-6.437-11.65-16.701-11.65h-12.791c-1.548,0-2.363-0.571-2.363-1.467 c0-1.385,1.386-2.118,3.829-2.118l4.807-0.082c10.591-0.081,19.715-4.644,19.715-14.257c0-1.793-0.325-4.562-1.548-6.436 l0.245-0.407h5.376v-7.088h-15.561c-2.118-0.651-5.539-0.977-9.123-0.977c-10.591,0-20.286,4.562-20.286,15.398 c0,4.888,1.955,8.391,4.887,10.184L336.675,44.238z M329.148,59.473V32.751c0-8.799-2.851-14.501-13.198-14.501 c-3.829,0-9.532,1.711-14.257,5.051l-0.489-0.163l-0.244-3.911h-14.583v40.246H302.1V32.425c2.118-1.385,4.888-2.281,6.681-2.281 c3.911,0,4.725,2.037,4.725,5.703v23.626H329.148z M283.477,7.658c0-4.48-2.77-7.658-8.799-7.658c-5.866,0-8.554,3.178-8.554,7.658 c0,4.318,2.607,7.658,8.554,7.658C280.707,15.316,283.477,11.976,283.477,7.658 M282.499,19.308h-15.561v40.165h15.561V19.308z M241.578,8.31c-0.896,2.444-2.526,7.821-3.422,10.265l-6.599,1.955v8.474h5.459v17.759c0,6.192,2.117,13.524,16.375,13.524 c3.503,0,8.718-0.733,12.547-2.363l-1.711-10.02c-2.852,0.489-5.458,0.814-6.518,0.814c-3.911,0-5.296-1.303-5.296-5.866V29.003 h11.325v-9.858h-11.325V7.414L241.578,8.31z M213.333,27.536c4.236,0,5.376,2.933,5.458,6.844h-11.65 C207.466,30.795,208.852,27.536,213.333,27.536 M212.518,18.168c-16.375,0-21.1,11.08-21.1,21.264 c0,10.916,4.236,20.855,21.834,20.855c5.702,0,12.871-1.059,18.656-4.155l-2.932-9.532c-3.992,1.223-8.961,2.281-12.954,2.281 c-5.866,0-8.962-2.037-9.044-7.169h25.744v-3.585C232.722,29.166,230.767,18.168,212.518,18.168 M166.562,30.877 c0.244-3.91,0.407-8.472,0.489-12.301c0-5.866,0.081-11.732,0.081-17.516h-15.886v58.414h15.886v-12.71l2.689-2.851 c2.769,5.214,5.702,10.428,8.635,15.561h17.19c-3.096-5.377-9.532-15.723-12.628-21.101c-0.57-0.815-2.118-2.362-3.096-3.503 l14.827-15.642h-17.434l-10.265,11.731C166.888,30.958,166.725,30.958,166.562,30.877 M130.684,27.292 c0.326-1.874,0.733-6.11,0.733-8.065h-15.398v40.246h15.561V35.439l13.442,1.711c2.118-3.015,4.726-11.487,4.726-15.805 c0-1.793-0.489-3.259-2.363-3.259c-4.888,0-11.65,4.399-16.375,9.45L130.684,27.292z M94.837,42.363v6.355 C93.127,50.184,90.357,51,88.728,51c-2.689,0-3.829-1.223-3.992-4.156C84.736,42.527,90.031,42.934,94.837,42.363 M109.664,32.832 c0-10.836-7.088-14.501-17.596-14.501c-6.192,0-14.094,1.384-18.983,3.422l2.281,9.45c3.503-1.14,9.124-1.873,12.953-1.873 c4.97,0,6.599,1.711,6.599,5.213v0.652c-4.969,0.489-10.917,0.734-14.99,1.467c-8.31,1.222-11.243,6.517-11.243,11.894 c0,4.725,2.526,11.894,13.117,11.894c2.118,0,8.636-0.163,13.849-4.888c0.081,0.082,0.245,0.082,0.245,0.163 c0.652,3.829,3.748,4.725,7.414,4.725c4.481,0,9.043-0.977,12.057-2.362c-0.163-2.933-0.407-5.785-0.652-8.636h-5.052V32.832z M50.348,26.478v32.995H65.99V3.259H46.275l-7.821,19.308l-5.214,13.769h-0.733l-4.643-12.954L20.286,3.259H0v56.214h15.48V26.396 h0.326l4.643,12.302l5.948,15.071h12.546l5.948-14.338l5.132-12.954H50.348z"></path> </svg> </span> <p>Το Marketing Week κατατάσσεται στα κορυφαία και πλέον έγκυρα κλαδικά επιχειρηματικά και συνδρομητικά περιοδικά της χώρας. Πρόκειται για το καθιερωμένο δεκαπενθήμερο περιοδικό για ολόκληρο το οικοσύστημα της εμπορικής επικοινωνίας και τους επιμέρους κλάδους του (Marketing, Διαφήμιση, Ψηφιακά και Offline Μέσα). Καλύπτει θέματα της ελληνικής και διεθνούς επικαιρότητας και ενημερώνει τα στελέχη της αγοράς για όλες τις εξελίξεις και τάσεις που τους αφορούν. Είναι το μακροβιότερο έντυπο στον τομέα του, με περισσότερα από 30 χρόνια παράδοσης, ενώ η συνδρομητική του βάση ξεπερνά τους 5.000 χιλιάδες αναγνώστες.</p> </div> </div> <div class="col-sm-6"> <div class="newsletter__subcribe"> <img src="https://marketingweek.gr/wp-content/uploads/2020/07/MARKETING-WEEK-300PDI.png" alt="marketingweek newsletter"> <h2>Γίνε Συνδρομητής</h2> <p>Γίνε συνδρομητής στο περιοδικό του Marketing Week</p> <a href="https://subscriptions.boussiasmedia.gr/magazines/marketing-week-2-el.html" class="subcribe-btn">ΕΓΓΡΑΦΗ</a> </div> </div> </div> </div> </div> <div class="custom-container-wrapper bg-gray" id="subscribe-form-footer"> <div class="custom-container"> <div class="container-fluid"> <div class="newsletter-wrapper"> <h3 class="title">Εγγραφή στο Newsletter</h3> <p>Για επιλεγμένα άρθρα στο e-mail σας κάθε εβδομάδα</p> <form id="form-moosend-footer" class="newsletter-form"> <div class="item item-inputs"> <input name="email" type="email" placeholder="EMAIL"> <input type="submit" value="EΓΓΡΑΦΗ"> </div> <div class="item item-third-parties" > <label for="third-parties" style="font-size: 14px"> Επιθυμώ να λαμβάνω ενημέρωση από επιλεγμένους συνεργάτες του Marketing Week</label> <div class="switch-toggle toggle-switch-form switch-3 switch-candy" > <input id="on-footer" name="state-d" type="radio" value="Όχι" checked="" /> <label id="label-on-footer" for="on-footer" onclick="changeColor('#a-footer','#label-on-footer','#label-off-footer')">ΟΧΙ</label> <input id="na-footer" name="state-d" type="radio" disabled value="NA" checked="checked" /> <label for="na-footer" class="disabled" onclick=""> </label> <input id="off-footer" name="state-d" value="Ναι" type="radio" /> <label id="label-off-footer" for="off-footer" onclick="changeColor('#a-footer','#label-off-footer','#label-on-footer')">ΝΑΙ</label> <a id="a-footer" ></a> </div> </div> <div class="item"> <label for="agree" id="agreement-moosend">Έχω διαβάσει και αποδέχομαι την <a target="_blank" href="https://boussiasmedia.gr/privacy-policy/"> Πολιτική Απορρήτου </a> <br>της Boussias Media </label> <input type="checkbox" style="position: relative;" required name="checkboxAgree" value="check" id="agree" /> </div> <div class="return-message"> </div> </form> </div> </div>  </div>  </div> <div class="main-footer__wrapper"> <div class="footer__menu"> <div class="container-fluid"> <div class="row"> <div class="col-sm-3"> <h5>Marketing Week</h5> <div class="menu-footer_marketingweek_menu-container"><ul id="menu-footer_marketingweek_menu" class="menu"><li id="menu-item-41780" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-41780"><a href="https://marketingweek.gr/">Homepage</a></li> <li id="menu-item-77" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-77"><a href="/issues/">Issues</a></li> <li id="menu-item-80784" class="menu-item menu-item-type-taxonomy menu-item-object-editorials menu-item-80784"><a href="https://marketingweek.gr/editorials/editorial/">Editorial</a></li> <li id="menu-item-8539" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-8539"><a href="https://marketingweek.gr/category/industry-focus/">Industry Focus</a></li> <li id="menu-item-41778" class="menu-item menu-item-type-taxonomy menu-item-object-category current-post-ancestor current-menu-parent current-post-parent menu-item-41778"><a href="https://marketingweek.gr/category/interviews/">Interviews</a></li> <li id="menu-item-136307" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-136307"><a href="https://marketingweek.gr/columns/">Columns</a></li> <li id="menu-item-86438" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-86438"><a href="https://marketingweek.gr/jobs/">Marketing Week Jobs</a></li> <li id="menu-item-160085" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-160085"><a href="https://marketingweek.gr/category/special-editions/">Special Editions</a></li> </ul></div> </div> <div class="col-sm-3"> <h5>Ενότητες</h5> <div class="menu-footer_categories_menu-container"><ul id="menu-footer_categories_menu" class="menu"><li id="menu-item-1609" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1609"><a href="https://marketingweek.gr/category/marketing/">Marketing</a></li> <li id="menu-item-1610" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1610"><a href="https://marketingweek.gr/category/advertising/">Advertising</a></li> <li id="menu-item-1611" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1611"><a href="https://marketingweek.gr/category/media/">Media</a></li> <li id="menu-item-1612" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1612"><a href="https://marketingweek.gr/category/creativity/">Creativity</a></li> <li id="menu-item-1613" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1613"><a href="https://marketingweek.gr/category/digital-media/">Digital Media</a></li> <li id="menu-item-32090" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-32090"><a href="https://marketingweek.gr/category/digital-marketing/">Digital Marketing</a></li> <li id="menu-item-1614" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1614"><a href="https://marketingweek.gr/category/market-research/">Market Research</a></li> <li id="menu-item-1615" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1615"><a href="https://marketingweek.gr/category/public-relations/">Public Relations</a></li> <li id="menu-item-1616" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1616"><a href="https://marketingweek.gr/category/direct-marketing/">Direct Marketing</a></li> <li id="menu-item-41779" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-41779"><a href="https://marketingweek.gr/category/events/">Events</a></li> </ul></div> </div> <div class="col-sm-3"> <h5>Network</h5> <div class="menu-footer_network_menu-container"><ul id="menu-footer_network_menu" class="menu"><li id="menu-item-21132" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-21132"><a href="https://marketingweek.gr/marketing-week/">Marketing Week</a></li> <li id="menu-item-21097" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-21097"><a target="_blank" rel="noopener" href="http://www.hrpro.gr">HR Professional</a></li> <li id="menu-item-21099" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-21099"><a target="_blank" rel="noopener" href="http://www.selfservice.gr/">σελφ σέρβις</a></li> <li id="menu-item-21100" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-21100"><a target="_blank" rel="noopener" href="http://www.netweek.gr/">netweek</a></li> <li id="menu-item-191251" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-191251"><a target="_blank" rel="noopener" href="https://industry-news.gr/">Industry</a></li> <li id="menu-item-191252" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-191252"><a target="_blank" rel="noopener" href="https://constructionmag.gr/">Construction</a></li> <li id="menu-item-191253" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-191253"><a target="_blank" rel="noopener" href="https://lawyermagazine.gr/">Lawyer</a></li> <li id="menu-item-191254" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-191254"><a target="_blank" rel="noopener" href="https://financepro.gr/">Finance Pro</a></li> <li id="menu-item-191256" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-191256"><a target="_blank" rel="noopener" href="https://hellenicmedicalreview.gr/">Hellenic Medical Review</a></li> <li id="menu-item-191257" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-191257"><a target="_blank" rel="noopener" href="https://architectmag.gr/">Architect</a></li> <li id="menu-item-21114" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-21114"><a target="_blank" rel="noopener" href="https://www.farmakeutikoskosmos.gr/">Φαρμακευτικός Κόσμος</a></li> <li id="menu-item-191260" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-191260"><a target="_blank" rel="noopener" href="https://healthdaily.gr/">Health Daily</a></li> <li id="menu-item-191343" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-191343"><a target="_blank" rel="noopener" href="https://fashiondaily.gr/">Fashion Daily</a></li> <li id="menu-item-41781" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-41781"><a target="_blank" rel="noopener" href="https://www.foodnewsletter.gr">FOODReporter</a></li> <li id="menu-item-191266" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-191266"><a target="_blank" rel="noopener" href="https://hotelandrestaurant.gr/">Hotel & Restaurant</a></li> <li id="menu-item-41782" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-41782"><a target="_blank" rel="noopener" href="https://www.buildnewsletter.gr">Build</a></li> <li id="menu-item-55" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-55"><a target="_blank" rel="noopener" href="https://events.boussias.com/">Boussias Events</a></li> <li id="menu-item-47" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-47"><a target="_blank" rel="noopener" href="https://boussiasmedia.gr/">Boussias Media</a></li> </ul></div> </div> <div class="col-sm-3"> <h5>Site Info</h5> <div class="menu-footer_info_menu-container"><ul id="menu-footer_info_menu" class="menu"><li id="menu-item-233941" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-233941"><a target="_blank" rel="noopener" href="https://subscriptions.boussiasmedia.gr/magazines/marketing-week-2-el.html">Γίνε συνδρομητής</a></li> <li id="menu-item-187883" class="click-to-go-to-sub menu-item menu-item-type-custom menu-item-object-custom menu-item-187883"><a href="#subscribe-form-footer">Εγγραφή στο Newsletter</a></li> <li id="menu-item-1537" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1537"><a href="https://marketingweek.gr/diafimistite-edo/">Διαφημιστείτε εδώ</a></li> <li id="menu-item-42" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-42"><a target="_blank" rel="noopener" href="https://marketingweek.gr/feed/">RSS Feeds</a></li> </ul></div> </div> </div> </div> </div> </div> <div class="footer__menu_mobile"> <div class="menu-categories_menu-container"><ul id="menu-categories_menu-1" class="menu"><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-9"><a href="https://marketingweek.gr/category/marketing/">Marketing</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-10"><a href="https://marketingweek.gr/category/media/">Media</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-5"><a href="https://marketingweek.gr/category/advertising/">Advertising</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1561"><a href="https://marketingweek.gr/category/digital-media/">Digital Media</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-32217"><a href="https://marketingweek.gr/category/digital-marketing/">Digital Marketing</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-6"><a href="https://marketingweek.gr/category/creativity/">Creativity</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-11"><a href="https://marketingweek.gr/category/public-relations/">PR</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1650"><a href="https://marketingweek.gr/category/events/">Events</a></li> <li class="powerlists menu-item menu-item-type-post_type menu-item-object-page menu-item-236376"><a href="https://marketingweek.gr/powerlists/">Powerlists</a></li> <li class="button-40-40 menu-item menu-item-type-custom menu-item-object-custom menu-item-212336"><a href="https://marketingweek.gr/20-under-40/">20 UNDER 40</a></li> </ul></div> <img src="https://marketingweek.gr/wp-content/uploads/2018/10/efarmoges.png" alt="marketingweek newsletter"> </div>  <div class="sub__footer"> <ul class="footer__social-media"> <li><a href="https://www.facebook.com/marketingweek/" target="_blank"><i class="fa fa-facebook" aria-hidden="true"></i></a></li> <li><a href="https://www.youtube.com/user/boussiascomm/featured" target="_blank"><i class="fa fa-youtube-play" aria-hidden="true"></i></a></li> <li><a href="https://www.linkedin.com/showcase/marketingweek/" target="_blank"><i class="fa fa-linkedin" aria-hidden="true"></i></a></li> </ul> <p class="copyright"><span class="copyright-info">©2024 Boussias Media.</span> All Rights Reserved. Λ. Κηφισίας 125-127 - Κτίριο Cosmos Center Τ.Κ. 115 24, Αθήνα. Τ: 210 7102452</p> </div> </footer> <script> function changeColor(aTag , onId, ofID){ const candy = jQuery(aTag); if(onId === '#label-off-footer'){ candy.css({ 'width':'32px', 'background-color':'#d4edda', 'transition': 'all 0.2s ease-out;', '-webkit-transition': 'all 0.2s ease-out;', '-moz-transition': 'all 0.2s ease-out;', 'left':'66.66%;', }) jQuery('#label-on-footer').css('color','#fff'); jQuery('#label-off-footer').css('color','#000'); } if(onId === '#label-off-home'){ candy.css({ 'width':'32px', 'background-color':'#d4edda', 'transition': 'all 0.2s ease-out;', '-webkit-transition': 'all 0.2s ease-out;', '-moz-transition': 'all 0.2s ease-out;', 'left':'66.66%;', }) jQuery('#label-on-home').css('color','#fff'); jQuery('#label-off-home').css('color','#000'); } if(onId === '#label-on-footer'){ candy.css({'width':'32px','background-color':'#f8d7da','transition': 'all 0.2s ease-out;','-webkit-transition': 'all 0.2s ease-out;','-moz-transition': 'all 0.2s ease-out;','left':'6%' }); if(candy.css("left") === '82.75px'){ candy.css({'transition': 'all 0.2s ease-out;','-webkit-transition': 'all 0.2s ease-out;','-moz-transition': 'all 0.2s ease-out;',"left" : '6%'}); } jQuery('#label-off-footer').css('color','#fff'); jQuery('#label-on-footer').css('color','#000'); } if(onId === '#label-on-home'){ candy.css({'width':'32px','background-color':'#f8d7da','transition': 'all 0.2s ease-out;','-webkit-transition': 'all 0.2s ease-out;','-moz-transition': 'all 0.2s ease-out;','left':'6%' }); if(candy.css("left") === '82.75px'){ candy.css({'transition': 'all 0.2s ease-out;','-webkit-transition': 'all 0.2s ease-out;','-moz-transition': 'all 0.2s ease-out;',"left" : '6%'}); } jQuery('#label-off-home').css('color','#fff'); jQuery('#label-on-home').css('color','#000'); } } jQuery(document).ready( function($) { $('.click-to-go-to-sub').on('click' , function(){ $('.side-menu').removeClass('expand'); $('.top-header-toggle-icon').removeClass('active'); $('body').removeClass('menu_active'); }) $('#form-moosend-footer, #form-moosend-home').submit(function (e) { e.preventDefault(); $('.alert .alert-success .alert-error').remove(); let formData = $(this).serializeArray(); let targetId = e.target.id; let url = 'https://marketingweek.gr/newsletter_moosend.php'; $.ajax({ url: url, type: "POST", dataType: 'json', data: { formData: formData }, success: function (data) { if (data.success) { mootrack('identify', formData[0].value); $('.return-message').html('<div class="alert alert-success">' + data.success + '</div>') //$('#form-moosend-footer')[0].reset(); //$('#form-moosend-home')[0].reset(); setTimeout(function () { $('.alert-success').remove(); }, 4000); } if (data.error) { if (data.error.email) { $('.return-message').html('<div class="alert alert-danger">' + data.error.email + '</div>') } if (data.error.state) { $('.return-message').html('<div class="alert alert-danger">' + data.error.state + '</div>') } if (data.error.agreement) { $('.return-message').html('<div class="alert alert-danger">' + data.error.agreement + '</div>') } setTimeout(function () { $('.alert-danger').remove(); }, 4000); } }, error: function (data) { } }) }) }) </script>  <script>!function(){window.advanced_ads_ready_queue=window.advanced_ads_ready_queue||[],advanced_ads_ready_queue.push=window.advanced_ads_ready;for(var d=0,a=advanced_ads_ready_queue.length;d<a;d++)advanced_ads_ready(advanced_ads_ready_queue[d])}();</script> </body> </html>

CINXE.COM

Σπύρος Παπαγεωργίου, IAB Hellas : «Πιστεύουμε ακράδαντα ότι η αγορά χρειάζεται την έρευνα» – marketingweek.gr

Σπύρος Παπαγεωργίου, IAB Hellas : «Πιστεύουμε ακράδαντα ότι η αγορά χρειάζεται την έρευνα» – marketingweek.gr