Compare Accelerate and Classic ad campaigns

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</h2> <span class="hue-default-secondary-color t-14" data-test-selector="relativeTime-container"> Last updated: 1 month ago </span> </div> </div> <div class="page-width-content article-details-content"> <div class="article-details-content__main"> <article data-test-selector="article" data-article-source="urn:li:helpCenterArticle:(1642380,LITHOGRAPH)"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>When you choose website visits or lead generation as your campaign objective, you can create an Accelerate or Classic campaign depending on your advertising needs. </p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <h2>Accelerate campaigns </h2> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Accelerate is LinkedIn’s AI-powered campaign type. Accelerate campaigns aim to improve your return on ad spend by continuously finding the right combination of targeting, creative, bidding, and placement for your campaign.</p><p>You can quickly create an Accelerate campaign by providing information about your brand, product, or service. Accelerate generates your suggested campaign using AI, and you can then review, adjust, and launch it.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>You might choose to create an Accelerate campaign if:  </p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <ul><li>You’d like to be guided through creating a campaign by our AI marketing assistant, which provides recommendations to help you customize your campaign. </li><li>You’d like your target audience to dynamically adjust to reach professionals that are most likely to convert. </li><li>You’d like to test if Accelerate campaigns perform better than your Classic campaigns using A/B Testing.</li><li>You’d like to use a single image ad format. </li><li>Your ads are in English.  </li></ul> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <h2>Classic campaigns </h2> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>If you have advanced advertising needs, you can create a Classic campaign to view all campaign objectives, ad formats, and settings available.  </p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>You might choose to create a Classic campaign if: </p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <ul><li>You’d like to explore other types of objectives, such as brand awareness or video views.  </li><li>You’d like to explore other ad formats, such as video ads or conversation ads. </li><li>Your ads aren’t in English.</li></ul> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p><strong>Related tasks</strong></p><ul><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a1693154" target="_self">Create an Accelerate campaign in Campaign Manager</a></li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a6254037" target="_self">Create an A/B test for an Accelerate campaign</a></li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a6256001" target="_self">Add Conversion Tracking to your Accelerate campaign</a><br> </li></ul> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p><strong>Learn more</strong></p><ul><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a1687594" target="_self">About Accelerate in Campaign Manager</a></li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a1640349" target="_self">AI-generated ads for Accelerate campaigns </a></li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a1641318" target="_self">Targeting for Accelerate campaigns</a> </li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a424035" target="_self">Campaign groups</a></li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a1502133" target="_self">Dynamic Group Budget in Campaign Manager</a></li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a1640350" target="_self">Optimization phase for Accelerate campaigns</a></li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a6254029" target="_self">A/B Testing for Accelerate campaigns</a></li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a6252099" target="_self">A/B Testing for Accelerate campaigns best practices</a></li></ul> </div> </article>  <div class="placeholder " id="helpfulness-rating"> </div> </div> <div class="article-details-content__delimiter"></div> <aside class="article-details-content__aside"> <div class="article-details-content__tags"> <h3 id="tagged-header" class="hue-web__header--aside t-bold t-16" data-test-selector="topicTags-header"> Tagged in </h3> <ul class="pill-list article-page-pill-list hue-artdeco-pill" data-test-selector="topicTags-container"> <li class="pill-list__item" id="topic-link-a139129" data-test-selector="topicTags-list-item"> <a class="pill basePadding label" href="/help/lms/topic/a139129" data-test-selector="topic-tag-link" aria-describedby="tagged-header"> <span data-test-selector="topicTags-title-a139129"> Manage Classic Campaigns </span> </a> </li> <li class="pill-list__item" id="topic-link-a278003" data-test-selector="topicTags-list-item"> <a class="pill basePadding label" href="/help/lms/topic/a278003" data-test-selector="topic-tag-link" aria-describedby="tagged-header"> <span data-test-selector="topicTags-title-a278003"> Manage Accelerate Campaigns </span> </a> </li> </ul> </div> <div class="related-articles"> <h3 id="related-articles" class="related-articles__header t-bold t-16" 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