Our Movement | Movement that inspires

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target="_self">  <span class="img_area"> <picture class="lazy">  <source data-srcset="/content/dam/kwcms/kme/global/en/assets/gnb/kia-picanto-gtl-my25-v3-520x260.png" media="(max-width: 1024px)"/>  <img data-srcset="/content/dam/kwcms/kme/global/en/assets/gnb/kia-picanto-gtl-my25-v3-268x134.png" alt="Kia Picanto"/> </picture> </span> <strong translate="no">Picanto</strong>  <span class="price"> À partir de 16 290 € </span> </a> </li> <li class="category_item 144 145 147 " data-model-id="H8-W5-*">  <a href="https://www.kia.com/be/fr/modeles/stonic/decouvrir/" target="_self">  <span class="img_area"> <picture class="lazy">  <source data-srcset="/content/dam/kwcms/kme/global/en/assets/gnb/kia-stonic-gls-my22-range-v3-520x260.png" media="(max-width: 1024px)"/>  <img data-srcset="/content/dam/kwcms/kme/global/en/assets/gnb/kia-stonic-gls-my22-range-v3-268x134.png" alt="Kia Stonic"/> </picture> </span> <strong translate="no">Stonic</strong>  <span class="price"> À partir de 21 090 € </span> </a> </li> <li class="category_item 144 145 149 " data-model-id="J7-S6-*">  <a href="https://www.kia.com/be/fr/modeles/ceed/decouvrir/" target="_self">  <span class="img_area"> <picture class="lazy">  <source data-srcset="/content/dam/kwcms/kme/global/en/assets/gnb/kia-ceed-gtl-my22-range-v3-520x260.png" media="(max-width: 1024px)"/>  <img data-srcset="/content/dam/kwcms/kme/global/en/assets/gnb/kia-ceed-gtl-my22-range-v3-268x134.png" alt="Kia Ceed"/> </picture> </span> <strong translate="no">Ceed</strong>  <span class="price"> À partir de 25 290 € </span> </a> </li> <li class="category_item 145 " data-model-id="J7-W5-*">  <a href="https://www.kia.com/be/fr/modeles/ceed-sw/decouvrir/" target="_self">  <span class="img_area"> <picture class="lazy">  <source data-srcset="/content/dam/kwcms/kme/global/en/assets/gnb/kia-ceed-sportswagon-ice-gls-my22-range-v3-520x260.png" media="(max-width: 1024px)"/>  <img data-srcset="/content/dam/kwcms/kme/global/en/assets/gnb/kia-ceed-sportswagon-ice-gls-my22-range-v3-298x134.png" alt="Kia Ceed Sportswagon"/> </picture> </span> <strong translate="no">Ceed SW</strong>  <span class="price"> À partir de 26 790 € </span> </a> </li> <li class="category_item 145 150 " data-model-id="JM-W5-EV2">  <a href="https://www.kia.com/be/fr/modeles/ceed-wgn/decouvrir/" target="_self">  <span class="img_area"> <picture class="lazy">  <source data-srcset="/content/dam/kwcms/kme/global/en/assets/gnb/kia-ceed-sportswagon-phev-my22-range-v3-520x260.png" media="(max-width: 1024px)"/>  <img data-srcset="/content/dam/kwcms/kme/global/en/assets/gnb/kia-ceed-sportswagon-phev-my22-range-v3-268x134.png" alt="Kia Ceed Sportswagon Plug-in Hybrid"/> </picture> </span> <strong translate="no">Ceed SW Hybride Rechargeable</strong>  <span class="price"> À partir de 38 290 € </span> </a> </li> <li class="category_item 144 145 147 150 " data-model-id="J7-S8-*">  <a href="https://www.kia.com/be/fr/modeles/xceed/decouvrir/" target="_self">  <span class="img_area"> <picture class="lazy">  <source data-srcset="/content/dam/kwcms/kme/global/en/assets/gnb/kia-xceed-ice-my23-range-v3-520x260.png" media="(max-width: 1024px)"/>  <img data-srcset="/content/dam/kwcms/kme/global/en/assets/gnb/kia-xceed-phev-my23-range-v3-268x134.png" alt="Kia XCeed"/> </picture> </span> <strong translate="no">XCeed</strong>  <span class="price"> À partir de 27 290 € </span> </a> </li> <li class="category_item 145 147 150 " data-model-id="JM-S8-EV2">  <a href="https://www.kia.com/be/fr/modeles/xceed-phev/ontdekken/" target="_self">  <span class="img_area"> <picture class="lazy">  <source data-srcset="/content/dam/kwcms/kme/global/en/assets/gnb/kia-xceed-phev-my23-range-v3-520x260.png" media="(max-width: 1024px)"/>  <img data-srcset="/content/dam/kwcms/kme/global/en/assets/gnb/kia-xceed-phev-my23-range-v3-268x134.png" alt="Kia XCeed PHEV"/> </picture> </span> <strong translate="no">XCeed Hybride Rechargeable</strong>  <span class="price"> À partir de 37 990 € </span> </a> </li> <li class="category_item 145 149 " data-model-id="J7-Q1-*">  <a href="https://www.kia.com/be/fr/modeles/proceed/decouvrir/" target="_self">  <span class="img_area"> <picture class="lazy">  <source data-srcset="/content/dam/kwcms/kme/global/en/assets/gnb/kia-proceed-gt-my24-range-v3-520x260.png" media="(max-width: 1024px)"/>  <img data-srcset="/content/dam/kwcms/kme/global/en/assets/gnb/kia-proceed-gt-my24-range-v3-268x134.png" alt="Kia ProCeed"/> </picture> </span> <strong translate="no">ProCeed</strong>  <span class="price"> À partir de 35 490 € </span> </a> </li> <li class="category_item 145 147 150 " data-model-id="0T-W5-EV1">  <a href="https://www.kia.com/be/fr/modeles/niro/decouvrir/" target="_self">  <span class="img_area"> <picture class="lazy">  <source data-srcset="/content/dam/kwcms/kme/global/en/assets/gnb/kia-niro-hev-my23-range-v3-520x260.png" media="(max-width: 1024px)"/>  <img data-srcset="/content/dam/kwcms/kme/global/en/assets/gnb/kia-niro-hev-my23-range-v3-268x134.png" alt="Niro Hybride"/> </picture> </span> <strong translate="no">Niro Hybride</strong>  <span class="price"> À partir de 33 990 € </span> </a> </li> <li class="category_item 145 147 150 " data-model-id="0T-W5-EV2">  <a href="https://www.kia.com/be/fr/modeles/niro/decouvrir/" target="_self">  <span class="img_area"> <picture class="lazy">  <source data-srcset="/content/dam/kwcms/kme/global/en/assets/gnb/kia-niro-phev-my23-range-v3-520x260.png" media="(max-width: 1024px)"/>  <img data-srcset="/content/dam/kwcms/kme/global/en/assets/gnb/kia-niro-phev-my23-range-v3-268x134.png" alt="Niro Hybride Rechargeable"/> </picture> </span> <strong translate="no">Niro Hybride Rechargeable</strong>  <span class="price"> À partir de 40 790 € </span> </a> </li> <li class="category_item 145 147 150 " data-model-id="TO-W5-*">  <a href="https://www.kia.com/be/fr/modeles/niro/decouvrir/" target="_self">  <span class="img_area"> <picture class="lazy">  <source data-srcset="/content/dam/kwcms/kme/global/en/assets/gnb/kia-niro-ev-my23-range-v3-520x260.png" media="(max-width: 1024px)"/>  <img data-srcset="/content/dam/kwcms/kme/global/en/assets/gnb/kia-niro-ev-my23-range-v3-268x134.png" alt="Niro EV"/> </picture> </span> <strong translate="no">Niro EV</strong>  <span class="price"> À partir de 44 690 € </span> </a> </li> <li class="category_item 145 147 150 " data-model-id="HW-W5-*">  <a href="https://www.kia.com/be/fr/modeles/sportage/decouvrir/" target="_self">  <span class="img_area"> <picture class="lazy">  <source data-srcset="/content/dam/kwcms/kme/global/en/assets/gnb/kia-sportage-ice-gls-my22-range-v3-520x260.png" media="(max-width: 1024px)"/>  <img data-srcset="/content/dam/kwcms/kme/global/en/assets/gnb/kia-sportage-ice-gls-my22-range-v3-268x134.png" alt="Kia Sportage"/> </picture> </span> <strong translate="no">Sportage</strong>  <span class="price"> À partir de 34 490 € </span> </a> </li> <li class="category_item 145 147 150 " data-model-id="JY-W5-EV1">  <a href="https://www.kia.com/be/fr/modeles/sportage-hev/decouvrir/" target="_self">  <span class="img_area"> <picture class="lazy">  <source data-srcset="/content/dam/kwcms/kme/global/en/assets/gnb/kia-sportage-hev-gtl-my22-range-v3-520x260.png" media="(max-width: 1024px)"/>  <img data-srcset="/content/dam/kwcms/kme/global/en/assets/gnb/kia-sportage-hev-gtl-my22-range-v3-268x134.png" alt="Kia Sportage"/> </picture> </span> <strong translate="no">Sportage Hybride</strong>  <span class="price"> À partir de 42 690 € </span> </a> </li> <li class="category_item 145 147 150 " data-model-id="JY-W5-EV2">  <a href="https://www.kia.com/be/fr/modeles/sportage-phev/decouvrir/" target="_self">  <span class="img_area"> <picture class="lazy">  <source data-srcset="/content/dam/kwcms/kme/global/en/assets/gnb/kia-sportage-phev-gtl-my22-range-v3-520x260.png" media="(max-width: 1024px)"/>  <img data-srcset="/content/dam/kwcms/kme/global/en/assets/gnb/kia-sportage-phev-gtl-my22-range-v3-268x134.png" alt="Kia Sportage"/> </picture> </span> <strong translate="no">Sportage Hybride Rechargeable</strong>  <span class="price"> À partir de 49 990 € </span> </a> </li> <li class="category_item 145 147 " data-model-id="GZ-W7-*">  <a href="https://www.kia.com/be/fr/modeles/sorento/decouvrir/" target="_self">  <span class="img_area"> <picture class="lazy">  <source data-srcset="/content/dam/kwcms/kme/global/en/assets/gnb/kia-sorento-hev-my25-v3-520x260.png" media="(max-width: 1024px)"/>  <img data-srcset="/content/dam/kwcms/kme/global/en/assets/gnb/kia-sorento-hev-my25-v3-268x134.png" alt="Kia Sorento"/> </picture> </span> <strong translate="no">Sorento</strong>  <span class="price"> À partir de 60 690 € </span> </a> </li> <li class="category_item 150 " data-model-id="AS-W5-*">  <a href="https://www.kia.com/be/fr/modeles/ev6/decouvrir/" target="_self">  <span class="img_area"> <picture class="lazy">  <source data-srcset="/content/dam/kwcms/kme/global/en/assets/gnb/kia-ev6-gtl-my22-range-v3-520x260.png" media="(max-width: 1024px)"/>  <img data-srcset="/content/dam/kwcms/kme/global/en/assets/gnb/kia-ev6-gtl-my22-range-v3-268x134.png" alt="Kia EV6"/> </picture> </span> <strong translate="no">EV6</strong>  <span class="price"> À partir de 48 990 € </span> </a> </li> <li class="category_item 150 149" data-model-id="AS-W5-*">  <a href="https://www.kia.com/be/fr/modeles/ev6-gt/decouvrir/" target="_self">  <span class="img_area"> <picture class="lazy">  <source data-srcset="/content/dam/kwcms/kme/global/en/assets/gnb/kia-ev6-gt-my23-range-v3-520x260.png" media="(max-width: 1024px)"/>  <img data-srcset="/content/dam/kwcms/kme/global/en/assets/gnb/kia-ev6-gt-my23-range-v3-268x134.png" alt="Kia EV6"/> </picture> </span> <strong translate="no">EV6 GT</strong>  <span class="price"> À partir de 73 890 € </span> </a> </li> <li class="category_item 150 " data-model-id="DO-W7-*">  <a href="https://www.kia.com/be/fr/modeles/ev9/decouvrir/" target="_self">  <span class="img_area"> <picture class="lazy">  <source data-srcset="/content/dam/kwcms/kme/global/en/assets/gnb/kia-ev9-gtl-my24-520x260.png" media="(max-width: 1024px)"/>  <img data-srcset="/content/dam/kwcms/kme/global/en/assets/gnb/kia-ev9-gtl-my24-268x134.png" alt="Kia EV9"/> </picture> </span> <strong translate="no">EV9</strong>  <span class="price"> À partir de 71 690 € </span> </a> </li> <li class="category_item 150 " data-model-id="9V-W5-*">  <a href="https://www.kia.com/be/fr/modeles/ev3/decouvrir/" target="_self">  <span class="img_area"> <picture class="lazy">  <source data-srcset="/content/dam/kwcms/kme/global/en/assets/gnb/kia-ev3-gtline-ev-my25-v3-520x260-icon.png" media="(max-width: 1024px)"/>  <img data-srcset="/content/dam/kwcms/kme/global/en/assets/gnb/kia-ev3-gtline-ev-my25-v3-268x134-icon.png" alt="Kia EV3"/> </picture> </span> <strong translate="no">EV3</strong>  <span class="price"> À partir de 36 890 € </span> </a> </li> <li class="category_item"> <a href="https://kia.com/be/fr/pbv" target="_self"> <span class="img_area"> <picture class=""> <source data-srcset="/content/dam/kwcms/kme/global/en/assets/gnb/kia-pvb-ev-my25-v1-520x260.png" media="(max-width: 1024px)" srcset="/content/dam/kwcms/kme/global/en/assets/gnb/kia-pvb-ev-my25-v1-520x260.png"/> <img data-srcset="/content/dam/kwcms/kme/global/en/assets/gnb/kia-pvb-ev-my25-v1-268x134.png" alt="PBV" srcset="/content/dam/kwcms/kme/global/en/assets/gnb/kia-pvb-ev-my25-v1-520x260.png" class="fade-in"/> </picture> </span> <strong>PBV</strong> </a> </li> </ul> </div> </div> </div> </li> <li class="gnbListItem gnbListItem--left "> <a href="#">Acheter</a> <ul class="eut_nav_dth2"> <li> <a href="https://www.kia-showroom.be/fr" target="_blank">Promotions</a> </li> <li> <a href="https://www.kiastock.be/?lang=fr" target="_blank">Voitures en stock</a> </li> <li> <a href="https://www.kia.com/be/fr/acheter/car-configurator/">Configurez 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<ul class="util_menu logout_menu"> <li> <a href="https://eu-account.kia.com/auth/realms/eukiaidm/protocol/openid-connect/auth?ui_locales=fr&scope=openid%20profile%20email%20phone&response_type=code&client_id=kia-default&redirect_uri=https://www.kia.com/api/bin/oneid/login&state=aHR0cHM6Ly93d3cua2lhLmNvbS9iZS9mci9kZWNvdXZyaXIta2lhL21hcnF1ZS9ub3RyZS1tb3ZlbWVudC8/X3RtPTE3Mjg2NzMxOTMyMTY=_default" target="_self" class="login user"> LOGIN</a> </li> </ul> </div>  </div> </div> </header>   <div id="eut_container"> <div id="contents"> <div class="par parsys"><div class="freeCoding common section"> <div class="eut_cmly_section "> <head> <link href="/content/dam/kwcms/kme/global/en/assets/contents/about-kia/freecoding/brand/css/styles.css" rel="stylesheet" type="text/css"> </head> <body> <div class="kia-brand-relaunch our-movement"> <header> <h1 class="logo"><a href="https://www.kia.com/be/fr/page-daccueil/">KIA</a></h1> <nav> <ul> <li><a href="our-inspiration.html" class="item">Notre inspiration</a></li> <li><a href="our-symbol.html" class="item">Notre symbole</a></li> <li><a href="brand/our-design.html" class="item">Notre design</a></li> <li><a href="../../new-cars/ev6/discover.html" class="item">EV6</a></li> </ul> </nav> <div class="burger"> <div class="bar1"></div> <div class="bar2"></div> <div class="bar3"></div> </div> </header> <nav class="sub" name="manifesto" default="manifesto"> <ul> <li><a href="#manifesto" class="item">Manifeste<br class="mobile">de la marque</a></li> <li><a href="#story" class="item">L'histoire<br class="mobile">de la marque</a></li> <li><a href="#mindset" class="item">Mentalité<br class="mobile">de la marque</a></li> </ul> <button class="arrow"><span class="hidden">Prochaine section</span></button> </nav> <section class="video manifesto"> <div class="container content intro absolute"> <div class="claim"> <h1>Manifeste de la marque</h1> <h2>Le mouvement <br class="mobile">qui inspire</h2> </div> </div> <div class="container bgr video"> <picture> <source srcset="/content/dam/kwcms/kme/global/en/assets/contents/about-kia/freecoding/brand/data/image/brand-manifesto-cover-sm.jpg" media="(max-width: 720px)"> <source srcset="/content/dam/kwcms/kme/global/en/assets/contents/about-kia/freecoding/brand/data/image/brand-manifesto-cover-lg.jpg"> <img src="/content/dam/kwcms/kme/global/en/assets/contents/about-kia/freecoding/brand/data/image/brand-manifesto-cover-sm.jpg" alt="Our Movement - Brand Manifesto Cover"> </picture> </div> </section> <section class="manifesto-content"> <div class="container content"> <div class="bgr dimmed oversize absolute"> <video src="https://streaming.interlake.net/fp;streaming/20120113173806/KWCMS/06_About_Kia/KiaRebrand;prologue_background_d.mp4;stream;html5.mp4" poster="/content/dam/kwcms/kme/global/en/assets/contents/about-kia/freecoding/brand/data/image/prologue-background-d.jpg" autoplay muted loop playsinline></video> </div> <p class="copy"> <span class="bold br">Toutes les activités créatives commencent par un mouvement !</span> <span class="paragraph"></span> <span class="grey br">En tant que créateurs de mouvement, </span> <span class="grey br">dont la vision est de créer des solutions de mobilité durable pour les consommateurs,</span> <span class="grey br">les communautés et la société mondiale,</span> <span class="bold br">notre objectif chez Kia est de fournir des produits innovants </span> <span class="grey br">qui vous inspirent </span> <span class="bold br">lorsque vous bougez et de fournir des services pratiques et ayant du sens,</span> <span class="grey br">qui démontrent notre engagement envers</span> <span class="grey br">le bien le plus précieux de tous : </span> <span class="grey br">votre temps.</span> <span class="paragraph"></span> <span class="grey br">Nous sommes nés dans un lieu d'inspiration, de passion et d'enthousiasme.</span> <span class="bold br">Notre engagement en faveur de la croissance et du progrès s’est propagé parmi</span> <span class="grey br">tous nos collaborateurs Kia dans le monde entier,</span> <span class="bold br">dans le but de vous faire partager les valeurs de notre marque, chaque jour à nouveau.</span> </p> </div> </section> <section class="story"> <div class="container content intro absolute"> <div class="claim"> <h1>L'histoire de notre marque</h1> <h2>Le mouvement <br class="mobile">qui inspire</h2> </div> </div> <div class="container bgr image"> <picture> <source srcset="/content/dam/kwcms/kme/global/en/assets/contents/about-kia/freecoding/brand/data/image/brand-story-cover-sm.jpg" media="(max-width: 720px)"> <source srcset="/content/dam/kwcms/kme/global/en/assets/contents/about-kia/freecoding/brand/data/image/brand-story-cover-lg.jpg"> <img src="/content/dam/kwcms/kme/global/en/assets/contents/about-kia/freecoding/brand/data/image/brand-story-cover-sm.jpg" alt="Our Movement - Brand Story Cover"> </picture> </div> <div class="container content"> <p class="copy"> <span class="grey br">Kia a une longue histoire de construction automobile,</span> <span class="grey br">mais en fait, nous avons commencé par fabriquer des bicyclettes, en 1944.</span> <span class="paragraph"></span> <span class="grey br">Nous mettons les personnes en mouvement depuis plus de 75 ans déjà. </span> <span class="grey br">Nous sommes fiers d'avoir fourni des solutions qui permettent aux personnes de se déplacer </span> <span class="grey br">d’un endroit à un autre,</span> <span class="grey br">de se connecter et de </span> <span class="grey br">franchir les distances physiques et émotionnelles qui les séparent. </span> <span class="paragraph"></span> <span class="grey br">Comme vous pouvez le constater,</span> <span class="bold br">le mouvement a toujours été au centre de notre marque, </span> <span class="grey br">et le transport de personnes est le cœur de notre activité,</span> <span class="grey br">et le restera à l'avenir,</span> <span class="grey br">quels que soient les changements qui interviennent dans notre secteur.</span> </p> </div> </section> <section class="dna"> <div class="two-columns"> <div class="container image left"> <img src="/content/dam/kwcms/kme/global/en/assets/contents/about-kia/freecoding/brand/data/image/brand-story-side.jpg" alt="Our Movement - Brand Story Side"> </div> <div class="container content right"> <p class="copy invert"> <span class="grey br">L'humanité a évolué grâce aux migrations. </span> <span class="grey br">En se déplaçant d'un endroit à l'autre, </span> <span class="grey br">à travers les continents.</span> <span class="bold br">Ce désir et ce besoin de mouvement sont</span> <span class="bold br">ancrés dans notre ADN d'être humain.</span> <span class="paragraph"></span> <span class="grey br">Lorsque nous changeons d’endroit, nous voyons de nouveaux mondes,</span> <span class="grey br"> vivons de nouvelles expériences, rencontrons de nouvelles personnes</span> <span class="grey br"> et découvrons de nouvelles perspectives.</span> <span class="bold br">Nous sommes inspirés.</span> <span class="paragraph"></span> <span class="bold br">Le mouvement englobe le concept </span> <span class="bold br">de changement continu;</span> <span class="grey br">changement du monde, de l'environnement,</span> <span class="grey br">et donc changement en soi.</span> <span class="paragraph"></span> <span class="grey br">Quand on bouge, on a le temps de réfléchir.</span> <span class="bold br">Le mouvement rend possibles la pensée, </span> <span class="bold br">l'inspiration et le progrès.</span> </p> </div> </div> </section> <section class="believe"> <div class="container content"> <div class="bgr absolute"> <video src="https://streaming.interlake.net/fp;streaming/20120113173806/KWCMS/06_About_Kia/KiaRebrand;mission_background_d.mp4;stream;html5.mp4" poster="/content/dam/kwcms/kme/global/en/assets/contents/about-kia/freecoding/brand/data/image/mission-background-d.jpg" autoplay muted loop playsinline></video> </div> <p class="copy"> <span class="big bold br">Nous pensons que le mouvement inspire les idées.</span> <span class="big bold br">C'est pourquoi chez Kia, nous créons l'espace requis pour vous inspirer</span> <span class="big bold br">et le temps nécessaire pour donner vie à vos idées.</span> <span class="paragraph"></span> <span class="grey br">C'est notre raison d’être.</span> <span class="paragraph"></span> <span class="bold br">Pour créer des espaces qui inspirent nos consommateurs, </span> <span class="grey br">pas seulement à travers nos produits, </span> <span class="grey br">mais aussi à travers nos magasins, </span> <span class="grey br">où les consommateurs peuvent toucher et expérimenter nos produits.</span> <span class="paragraph"></span> <span class="bold br">Nous existons également pour fournir des services pratiques et qui ont du sens, </span> <span class="grey br"> qui libèrent du temps </span> <span class="grey br">pour les activités qui vous inspirent le plus, comme passer de bons moments en famille et avec vos amis, voyager ou simplement vous détendre.</span> </p> </div> </section> <section class="understand"> <div class="container image center-box"> <img src="/content/dam/kwcms/kme/global/en/assets/contents/about-kia/freecoding/brand/data/image/our-brand-visual.jpg" alt="Our Movement - Brand Visual"> </div> <div class="container content"> <p class="copy invert"> <span class="bold br">Avec la nouvelle Kia,</span> <span class="bold br">nous ne sommes plus un constructeur automobile traditionnel,</span> <span class="bold br"> mais une marque de mobilité.</span> <span class="paragraph"></span> <span class="grey br">Une marque qui comprend les besoins de mobilité des consommateurs et y répond avec des produits,</span> <span class="grey br"> mais aussi des services, et qui propose des solutions pratiques, </span> <span class="grey br">tout en respectant le bien le plus précieux de chacun : le temps.</span> <span class="paragraph"></span> <span class="bold br">Nous ne nous contentons pas de le dire,</span> <span class="bold br"> nous faisons tout pour y arriver et agissons en conséquence, </span> <span class="bold br">dans tout ce que nous faisons.</span> </p> </div> </section> <section class="mindset"> <div class="container content intro absolute"> <div class="claim"> <h1>Mentalité de la marque</h1> <h2>Le mouvement <br class="mobile">qui inspire</h2> </div> </div> <div class="container bgr image"> <picture> <source srcset="/content/dam/kwcms/kme/global/en/assets/contents/about-kia/freecoding/brand/data/image/brand-mindset-cover-sm.jpg" media="(max-width: 720px)"> <source srcset="/content/dam/kwcms/kme/global/en/assets/contents/about-kia/freecoding/brand/data/image/brand-mindset-cover-lg.jpg"> <img src="/content/dam/kwcms/kme/global/en/assets/contents/about-kia/freecoding/brand/data/image/brand-mindset-cover-sm.jpg" alt="Our Movement - Brand Mindset Cover"> </picture> </div> <div class="container content"> <p class="copy"> <span class="grey br">Le mouvement est également un élément important de notre mentalité chez Kia. </span> <span class="grey br">Celle-ci est partagée par tous nos collaborateurs, </span> <span class="grey br">dans tous les domaines de notre organisation.</span> <span class="paragraph"></span> <span class="bold br">Une mentalité qui consiste à aller de l'avant, à s'efforcer constamment d’atteindre l’objectif</span> <span class="bold br">et d’apporter des améliorations – <span class="italic">une volonté de croissance.</span></span> </p> </div> </section> <section class="creativity"> <div class="bgr image absolute"> <picture> <source srcset="/content/dam/kwcms/kme/global/en/assets/contents/about-kia/freecoding/brand/data/image/backplate-sm.jpg" media="(max-width: 720px)"> <source srcset="/content/dam/kwcms/kme/global/en/assets/contents/about-kia/freecoding/brand/data/image/backplate-lg.jpg"> <img src="/content/dam/kwcms/kme/global/en/assets/contents/about-kia/freecoding/brand/data/image/backplate-sm.jpg" alt="Our Movement - Backplate"> </picture> </div> <div class="two-columns"> <div class="container image left"> <img src="/content/dam/kwcms/kme/global/en/assets/contents/about-kia/freecoding/brand/data/image/brand-mindset-side.jpg" alt="Our Movement - Brand Mindset Side"> </div> <div class="container content right"> <p class="copy invert"> <span class="bold br">Une mentalité de créativité,</span> <span class="bold br">d'innovation et de progrès - </span> <span class="bold italic br">une mentalité débridée.</span> <span class="paragraph"></span> <span class="grey br">Nous pensons que cette mentalité trouve</span> <span class="grey br"> un écho auprès de nos consommateurs.</span> <span class="paragraph"></span> <span class="grey br">Des personnes ayant une attitude progressiste,</span> <span class="grey br">optimiste et positive,</span> <span class="grey br">prêtes à changer elles-mêmes</span> <span class="grey br">et à s'adapter à l'avenir,</span> <span class="grey br">, qui sont animées par de nouvelles idées</span> <span class="grey br">et voient des opportunités partout.</span> </p> </div> </div> </section> <section class="truthful"> <div class="bgr image oversize absolute"> <picture> <source srcset="/content/dam/kwcms/kme/global/en/assets/contents/about-kia/freecoding/brand/data/image/brand-mindset-ending-sm.jpg" media="(max-width: 720px)"> <source srcset="/content/dam/kwcms/kme/global/en/assets/contents/about-kia/freecoding/brand/data/image/brand-mindset-ending-lg.jpg"> <img src="/content/dam/kwcms/kme/global/en/assets/contents/about-kia/freecoding/brand/data/image/brand-mindset-ending-sm.jpg" alt="Our Movement - Brand Mindset Ending"> </picture> </div> <div class="two-columns"> <div class="container content left"> <p class="copy box invert"> <span class="grey br">Être fidèles à nous-mêmes</span> <span class="grey br">Il est crucial de travailler en permanence</span> <span class="grey br">à la réalisation de l'objectif de notre marque.</span> <span class="paragraph"></span> <span class="grey br">Le point de départ est d'être une marque qui </span> <span class="grey br">incarne cette pensée </span> <span class="grey br">et la met en pratique tous les jours.</span> </p> </div> </div> </section> <section class="unveil"> <div class="bgr absolute"> <img src="/content/dam/kwcms/kme/global/en/assets/contents/about-kia/freecoding/brand/data/image/new-kia-brand-showcase-background.jpg"> </div> <div class="spacer"></div> <div class="container content video video-box"> <video src="https://streaming.interlake.net/fp;streaming/20120113173806/KWCMS/06_About_Kia/KiaRebrand;brand_showcase_d.mp4;stream;html5.mp4" poster="/content/dam/kwcms/kme/global/en/assets/contents/about-kia/freecoding/brand/data/image/unveiling-show-d-2.jpg" autoplay muted loop playsinline></video> <button class="yt-button" video-id="3aMrD8iCWQI"><span 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