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class="card__below-fold"> <div class="card__below-fold-inner"> <a href='/en-gb/about/news/the-access-group-helps-students-gain-skills-and-experience-to-kickstart-careers-in-tech/' target='_blank' data-gtm_content_event="select_content" data-gtm_content_type="blog_item_page" data-gtm_published_date="28/11/2024" data-gtm_blog_title="the_access_group_helps_students_gain_skills_and_experience_to_kickstart_careers_in_tech" data-gtm_content_title="the_access_group_helps_students_gain_skills_and_experience_to_kickstart_careers_in_tech" data-gtm_content_author="" data-gtm_cta_text="Read article on The Access Group helps students gain skills and experience to kickstart careers in tech" data-nav_subcategory="News"class='btn btn-primary btn-primary--alt gtm-header_nav'>Read article <span class='sr-only'>on The Access Group helps students gain skills and experience to kickstart careers in tech</span> </a> </div> </div> </div> </div> </div> <div class="swiper-slide"> <div class="card card--small"> <div class="card__image"> <img src="/media/bddfnfg4/screenshot-2024-11-22-122950.png?rmode=max&width=230&height=295&v=1db3cce7b93b990" alt="" width="230" height="295" loading="lazy" /> </div> <div class="card__inner"> <div class="card__above-fold"> <span class="card__date">Posted 22nd November 2024</span> <p class="card__title"> The Access Group to Acquire Charity CRM Provider Donorfy </p> </div> <div class="card__below-fold"> <div class="card__below-fold-inner"> <a href='/en-gb/about/news/the-access-group-to-acquire-charity-crm-provider-donorfy/' target='_blank' data-gtm_content_event="select_content" data-gtm_content_type="blog_item_page" data-gtm_published_date="22/11/2024" data-gtm_blog_title="the_access_group_to_acquire_charity_c_r_m_provider_donorfy" data-gtm_content_title="the_access_group_to_acquire_charity_c_r_m_provider_donorfy" data-gtm_content_author="" data-gtm_cta_text="Read article on The Access Group to Acquire Charity CRM Provider Donorfy" data-nav_subcategory="News"class='btn btn-primary btn-primary--alt gtm-header_nav'>Read article <span class='sr-only'>on The Access Group to Acquire Charity CRM Provider Donorfy</span> </a> </div> </div> </div> </div> </div> <div class="swiper-slide"> <div class="card card--small"> <div class="card__image"> <img src="/media/dcoajkae/bannerads_group_airesearchreport_1200x627-min.png?rmode=max&width=230&height=295&v=1db3a694cb0e4c0" alt="" width="230" height="295" loading="lazy" /> </div> <div class="card__inner"> <div class="card__above-fold"> <span class="card__date">Posted 19th November 2024</span> <p class="card__title"> Generative AI: A third of UK workers admit to using AI covertly to get ahead </p> </div> <div class="card__below-fold"> <div class="card__below-fold-inner"> <a href='/en-gb/about/news/generative-ai-a-third-of-uk-workers-admit-to-using-ai-covertly-to-get-ahead/' target='' data-gtm_content_event="select_content" data-gtm_content_type="blog_item_page" data-gtm_published_date="19/11/2024" data-gtm_blog_title="generative_a_i_a_third_of_u_k_workers_admit_to_using_a_i_covertly_to_get_ahead" data-gtm_content_title="generative_a_i_a_third_of_u_k_workers_admit_to_using_a_i_covertly_to_get_ahead" data-gtm_content_author="" data-gtm_cta_text="Read article on Generative AI: A third of UK workers admit to using AI covertly to get ahead" data-nav_subcategory="News"class='btn btn-primary btn-primary--alt gtm-header_nav'>Read article <span class='sr-only'>on Generative AI: A third of UK workers admit to using AI covertly to get ahead</span> </a> </div> </div> </div> </div> </div> <div class="swiper-slide"> <div class="card card--small"> <div class="card__image"> <img src="/media/ul5bzsny/frame-3-2.png?rmode=max&width=230&height=295&v=1db2c603cac50d0" alt="" width="230" height="295" loading="lazy" /> </div> <div class="card__inner"> <div class="card__above-fold"> <span class="card__date">Posted 1 November 2024</span> <p class="card__title"> The Access Group to acquire US digital guest engagement provider Paytronix </p> </div> <div class="card__below-fold"> <div class="card__below-fold-inner"> <a href='/en-gb/about/news/the-access-group-to-acquire-us-digital-guest-engagement-provider-paytronix/' target='' data-gtm_content_event="select_content" data-gtm_content_type="blog_item_page" data-gtm_published_date="01/11/2024" data-gtm_blog_title="the_access_group_to_acquire_u_s_digital_guest_engagement_provider_paytronix" data-gtm_content_title="the_access_group_to_acquire_u_s_digital_guest_engagement_provider_paytronix" data-gtm_content_author="" data-gtm_cta_text="Read article on The Access Group to acquire US digital guest engagement provider Paytronix" data-nav_subcategory="News"class='btn btn-primary btn-primary--alt gtm-header_nav'>Read article <span class='sr-only'>on The Access Group to acquire US digital guest engagement provider Paytronix</span> </a> </div> </div> </div> </div> </div> <div class="swiper-slide"> <div class="card card--small"> <div class="card__image"> <img src="/media/z0lnkjso/frame-3.png?rmode=max&width=230&height=295&v=1db2b72834cb4b0" alt="" width="230" height="295" loading="lazy" /> </div> <div class="card__inner"> <div class="card__above-fold"> <span class="card__date">Posted 31 October 2024</span> <p class="card__title"> The Access Group acquires AI-powered candidate presentation solution, HireAra </p> </div> <div class="card__below-fold"> <div class="card__below-fold-inner"> <a href='/en-gb/about/news/the-access-group-acquires-ai-powered-candidate-presentation-solution-hireara/' target='' data-gtm_content_event="select_content" data-gtm_content_type="blog_item_page" data-gtm_published_date="31/10/2024" data-gtm_blog_title="the_access_group_acquires_a_i_powered_candidate_presentation_solution_hire_ara" data-gtm_content_title="the_access_group_acquires_a_i_powered_candidate_presentation_solution_hire_ara" data-gtm_content_author="" data-gtm_cta_text="Read article on The Access Group acquires AI-powered candidate presentation solution, HireAra" data-nav_subcategory="News"class='btn btn-primary btn-primary--alt gtm-header_nav'>Read article <span class='sr-only'>on The Access Group acquires AI-powered candidate presentation solution, HireAra</span> </a> </div> </div> </div> </div> </div> <div class="swiper-slide"> <div class="card card--small"> <div class="card__image"> <img src="/media/i14bvfmg/grads-romania-3-1.jpg?rmode=max&width=230&height=295&v=1db1af5709f7650" alt="" width="230" height="295" loading="lazy" /> </div> <div class="card__inner"> <div class="card__above-fold"> <span class="card__date">Posted 11 October 2024</span> <p class="card__title"> The Access Group Romanian GO Centre doubles in size, creating 654 jobs </p> </div> <div class="card__below-fold"> <div class="card__below-fold-inner"> <a href='/en-gb/about/news/the-access-group-romanian-go-centre-doubles-in-size-creating-654-jobs/' target='' data-gtm_content_event="select_content" data-gtm_content_type="blog_item_page" data-gtm_published_date="10/10/2024" data-gtm_blog_title="the_access_group_romanian_g_o_centre_doubles_in_size_creating654_jobs" data-gtm_content_title="the_access_group_romanian_g_o_centre_doubles_in_size_creating654_jobs" data-gtm_content_author="" data-gtm_cta_text="Read article on The Access Group Romanian GO Centre doubles in size, creating 654 jobs" data-nav_subcategory="News"class='btn btn-primary btn-primary--alt gtm-header_nav'>Read article <span class='sr-only'>on The Access Group Romanian GO Centre doubles in size, creating 654 jobs</span> </a> </div> </div> </div> </div> </div> <div class="swiper-slide"> <div class="card card--small"> <div class="card__image"> <img src="/media/u51ctfdu/adobestock_162465692-1-min.jpeg?rmode=max&width=230&height=295&v=1db14518622dda0" alt="" width="230" height="295" loading="lazy" /> </div> <div class="card__inner"> <div class="card__above-fold"> <span class="card__date">Posted 2 October 2024</span> <p class="card__title"> The Access Group has entered into an agreement to acquire best in class job management platform, Tradify </p> </div> <div class="card__below-fold"> <div class="card__below-fold-inner"> <a href='/en-gb/about/news/the-access-group-has-entered-into-an-agreement-to-acquire-best-in-class-job-management-platform-tradify/' target='_blank' data-gtm_content_event="select_content" data-gtm_content_type="blog_item_page" data-gtm_published_date="02/10/2024" data-gtm_blog_title="the_access_group_has_entered_into_an_agreement_to_acquire_best_in_class_job_management_platform_tradify" data-gtm_content_title="the_access_group_has_entered_into_an_agreement_to_acquire_best_in_class_job_management_platform_tradify" data-gtm_content_author="" data-gtm_cta_text="Read article on The Access Group has entered into an agreement to acquire best in class job management platform, Tradify" data-nav_subcategory="News"class='btn btn-primary btn-primary--alt gtm-header_nav'>Read article <span class='sr-only'>on The Access Group has entered into an agreement to acquire best in class job management platform, Tradify</span> </a> </div> </div> </div> </div> </div> <div class="swiper-slide"> <div class="card card--small"> <div class="card__image"> <img src="/media/qogbosyo/qikserve3.png?rmode=max&width=230&height=295&v=1db0f2861b9b2f0" alt="" width="230" height="295" loading="lazy" /> </div> <div class="card__inner"> <div class="card__above-fold"> <span class="card__date">Posted 25 September 2024</span> <p class="card__title"> The Access Group announces the acquisition of hospitality digital order and pay specialist QikServe </p> </div> <div class="card__below-fold"> <div class="card__below-fold-inner"> <a href='/en-gb/about/news/the-access-group-announces-the-acquisition-of-hospitality-digital-order-and-pay-specialist-qikserve/' target='' data-gtm_content_event="select_content" data-gtm_content_type="blog_item_page" data-gtm_published_date="25/09/2024" 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class="sr-only">Secondary Menu</span> </button> </div> </section> <section class="case-study-header" id="anchor-c0df0c06-04ef-46d9-9695-99a9c0ba1d28"> <div class="case-study-header__background"></div> <div class="case-study-header__inner container"> <div class="case-study-header__block case-study-header__block--text"> <div class="case-study-header__text"> <img src="/media/irvf5fhx/thumb_clientlogo_afghanaid.png?rmode=min&width=250&v=1d8d714b03e72b0" alt="" width="210" height="34" /> <h1 class='case-study-header__title'> Afghanaid doubles donations after successful crisis appeal campaign </h1> <div class="case-study-header__description rte"> <p><strong><a rel="noopener" href="https://www.afghanaid.org.uk/" target="_blank">Afghanaid</a>, a humanitarian organisation that helps millions of the most vulnerable people in Afghanistan, has successfully doubled its donations after a successful campaign to raise funds for its Crisis Appeal.</strong></p> <p>The charity was able to secure a <strong>100% boost in the number of donations</strong> after increasing the amount of free Google Ad grants it was entitled to. This money will go towards providing emergency shelter, food, hygiene kits and blankets to those in need of humanitarian assistance in Afghanistan.</p> </div> </div> </div> <div class="case-study-header__block case-study-header__block--media"> <div class="case-study-header__media"> <picture> <source srcset="/media/qnjgasy2/afghan-aid.png?width=750&height=750&v=1d848f5b6d37b50" media="(min-width:768px)" width="634" height="634" /> <img src="/media/qnjgasy2/afghan-aid.png?width=400&height=400&v=1d848f5b6d37b50" width="350" height="350" alt="" /> </picture> </div> </div> </div> <div class="case-study-header__pattern"></div> </section> <section class="text-row " id="anchor-388aec52-281c-4f41-8429-21550dfa39d9"> <div class="container"> <div class="text-row__inner"> <div class="text-row__header"> <div class="design-mark"></div> </div> <div class="text-row__text rte"> <h2>Challenge</h2> <p>Launched to help those affected by recent events after the Taliban takeover in Afghanistan last year, the Crisis Appeal aims to be a lifeline to the thousands in need across the country. While the whole world searched for ways to provide increased levels of support, we at Access noticed that Afghanaid was using up its daily free advertising budget from Google within hours.</p> <h2>Solution</h2> <p>Our team then reached out to Google and <strong>secured an increase in budget of four times the amount</strong> that Afghanaid was previously allocated from the search engine.</p> <p>Google Ad Grants provides nonprofit organisations with up to £7,500 of free advertising spend per month to help them increase their exposure by appearing at the top of Google search results. Through our <a rel="noopener" href="https://www.theaccessgroup.com/en-gb/not-for-profit/software/ad-grants/" target="_blank">Google Ad Grants Management service</a> we are helping charities attract more donors and allow them to focus their efforts on essential fundraising.</p> <h2>Results</h2> <p>After the increase in advertising spend was secured, Afghanaid welcomed a substantial increase in visits to its website which in turn led to more donations. <strong>The boost in valuable ad space also saw it improve its website conversions by 35%</strong>, as more people looked for ways to help those fleeing their homes in the wake of the conflict.</p> <p>Discussing the increase in donations, <strong>Natalia Deane </strong>at Afghanaid, said:</p> <p>“It has been wonderful to see such a generous response and an outpouring of support for the people of Afghanistan at this particularly difficult time.”</p> <p>“We needed to be the first charity people saw when searching on Google for ways to help those living in Afghanistan, to ensure we could provide as much emergency shelter, food, hygiene and financial help as possible. As a small team, the support that Access has provided has been invaluable for driving more traffic to our Crisis Appeal page and made it as easy as possible for supporters to donate as soon as they hit our website. This in turn means we have been able to scale up our emergency assistance work and reach more people.</p> <p>“It has also led to a 300% increase in the amount we’ve been able to spend on advertising thanks to the extra Google Ad Grants budget, while strengthening our voice in a really competitive space. In short, we’ve been able to massively increase awareness of the work we do, and increase donations to help the thousands of families affected by the conflict in Afghanistan.”</p> </div> </div> </div> </section> <section class="call-to-action " id="anchor-6a3d41b9-2709-43fa-b428-78f94bda0511"> <div class="container"> <div class="call-to-action__wrap"> <div class="call-to-action__design-mark design-mark"></div> <h2 class="call-to-action__heading"> Find out more about our Google Ad Grants management service </h2> <div class="call-to-action__buttons"> <a href='/en-gb/not-for-profit/software/ad-grants/' target='' data-gtm_content_event="select_content" data-gtm_content_type="product_page" data-gtm_published_date="28/11/2024" data-gtm_content_author="" data-gtm_blog_title="" data-gtm_content_title="ad_grants" data-gtm_cta_text="Find out more" class='btn btn-primary'>Find out more</a> </div> </div> </div> </section> </main> <footer class="footer"> <div class="footer__inner container--lg"> 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data-gtm_content_type="External" data-gtm_published_date="" data-gtm_content_author="" data-gtm_blog_title="" data-gtm_content_title="" data-gtm_cta_text="" data-gtm_content_event="select_content" >Modern Slavery Policy Statement</a> </li> <li> <a href='/en-gb/about/brexit-statement/' target='' data-gtm_content_event="select_content" data-gtm_content_type="cluster_page" data-gtm_published_date="15/08/2024" data-gtm_content_author="" data-gtm_blog_title="" data-gtm_content_title="brexit_statement" data-gtm_cta_text="Brexit statement" >Brexit Statement</a> </li> <li> <a href='/en-gb/accessibility-statement/' target='' data-gtm_content_event="select_content" data-gtm_content_type="cluster_page" data-gtm_published_date="02/08/2023" data-gtm_content_author="" data-gtm_blog_title="" data-gtm_content_title="accessibility_statement" data-gtm_cta_text="Accessibility statement" >Accessibility Statement</a> </li> <li> <a href='/en-gb/director-s-statement-on-section-172/' target='' 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