Technorati: Privacy Policy

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By visiting Technorati’s primary website or related websites that Technorati controls or operates (collectively “Technorati Sites”), or using any of our services, you acknowledge that you accept the practices and policies outlined in this Privacy Statement.</p> <h3>What this Privacy Statement Covers</h3> <p>This Privacy Statement covers Technorati’s treatment of personally identifiable information (“Personal Information”) that Technorati gathers when you access Technorati Sites. This Privacy Statement does not apply to the use of your Personal Information by third parties that Technorati does not own or control, or to individuals that Technorati does not control or manage.</p> <h3 id="linkstoothersites">Links to Other Sites</h3> <p>Technorati Sites contains links to blogs and other websites that are not owned or controlled by Technorati. We are not responsible for the privacy policies of such other sites.</p> <h3 id="informationcollection">Information Collection & Use</h3> <p>Technorati is the sole owner of information collected on Technorati Sites. We do not share or sell your information with anyone without your authorization or consent in ways different from what is disclosed in this Privacy Statement.</p> <h3 id="registration">Registration</h3> <p>Technorati provides some features exclusively to its members. Our registration process requires you to provide Technorati with a valid email address as well as a username and password of your choice. Optional information such as your first and last name, year of birth, zip code, and country of residence helps Technorati have a better understanding of its visitors and members. You can choose not to provide us with certain information, but then you may not be able to take advantage of special features offered only to our members.</p> <h3 id="weblogquickclaim">Weblog Quickclaim</h3> <p>As a convenience to its members, Technorati provides the option of claiming a weblog by logging into the administrative interface of their blogging (blog publishing) service. Technorati does not store this login information on our service; we only use this data to determine if you have the ability to alter data on the specified blog.</p> <h3 id="attention">Attention.xml</h3> <p>Technorati provides its members a feature, which gives people the ability to store and retrieve an Attention.xml file containing personal attention history. 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We do not link aggregate visitor or member data with Personal Information.</p> <p>If users choose to display their membership information because they have claimed a blog, their user name, blog(s), blogroll(s), vCard(s), hCard(s), and/or Friend Of A Friend files and member photos will be shown as associated with their blog to other users on the Technorati Sites. Any member's information outside of these six kinds of information (user name, blog(s), blogroll(s), vCard(s), hCard(s), and/or Friend Of A Friend files and member photos), including other information from the membership form or any emailed information we receive from members, will not be shared outside the company, except as aggregated statistics, or as required by law. We do not share any individual user information with any of our business partners or outside vendors without permission. We may share aggregated statistics with business partners or outside vendors without permission. </p> <p>We may employ other companies and people to perform tasks on our behalf and need to share your information with them to provide products or services to you. Examples of such services include sending email, analyzing data, providing marketing assistance, processing credit card payments, and providing customer service</p> <p>We reserve the right to disclose your Personal Information when we believe in good faith that release is necessary to (1) comply with the law; (2) enforce or apply our conditions of use and other agreements; (3) or protect the rights, property or safety of Technorati, our employees, our users, or others.</p> <h3 id="security">Security and Confidentiality</h3> <p>To prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, we have put in place appropriate physical, electronic, and managerial procedures to safeguard and secure the information we collect online. </p> <h3 id="choice">Choice/Opt-out</h3> <p>We provide you the opportunity to access and edit all of your Personal Information within our member profile page or by emailing Customer Support at <a href="http://web.archive.org/web/20090701080105/mailto:support@technorati.com">support@technorati.com</a>. 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We use this information, which does not identify individual visitors, to analyze trends, to administer the Technorati Sites, to track visitor movements around the Technorati Sites and to gather demographic information about our user base as a whole. We do not link this collected data to Personal Information.</p> <p>If you wish to opt-out from receiving browser "cookies", please see this page for more information: <a href="http://web.archive.org/web/20090701080105/http://networkadvertising.org/managing/opt_out.asp">http://networkadvertising.org/managing/opt_out.asp</a></p> <h3 id="cookies">Cookies</h3> <p>We store a small text file called a cookie on your computer to track session data and persist your login for your convenience. A session cookie expires when you exit your browser. A persistent cookie stays on your computer until it is deleted. 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